Mailgun and CampaignMonitor Email Deliverability Comparison

Mailgun

CampaignMonitor

In this comparison, the deliverability of Mailgun and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.999 63.889	49.508 50.007	13.525 12.907	1.496 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 78.27 %	21.13 % 20.20 %	2.34 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5051 5227	3954 4110	1018 1055	113 115	78.28 % 78.63 %	20.15 % 20.18 %	2.24 % 2.20 %
Elektronics	5044 5047	3932 3909	1037 1037	130 107	77.95 % 77.45 %	20.56 % 20.55 %	2.58 % 2.12 %
Entertainment	4979 4880	3850 3801	1060 959	114 101	77.32 % 77.89 %	21.29 % 19.65 %	2.29 % 2.07 %
Cosmetics & Beauty	4990 4956	3870 3932	1021 968	115 105	77.56 % 79.34 %	20.46 % 19.53 %	2.30 % 2.12 %
Food & Drink	4820 4941	3750 3836	1007 1023	115 106	77.80 % 77.64 %	20.89 % 20.70 %	2.39 % 2.15 %
Home & Garden	4971 4849	3832 3782	1069 1024	112 108	77.09 % 78.00 %	21.50 % 21.12 %	2.25 % 2.23 %
Finance	4885 4989	3928 4007	915 914	114 116	80.41 % 80.32 %	18.73 % 18.32 %	2.33 % 2.33 %
Health	4897 4749	3866 3852	948 833	109 105	78.95 % 81.11 %	19.36 % 17.54 %	2.23 % 2.21 %
Pets	4883 4871	3717 3794	1085 1001	116 112	76.12 % 77.89 %	22.22 % 20.55 %	2.38 % 2.30 %
Sport & Fitness	4858 5068	3731 3929	1040 1047	120 108	76.80 % 77.53 %	21.41 % 20.66 %	2.47 % 2.13 %
Job & Career	4694 4707	3523 3617	1090 1015	106 107	75.05 % 76.84 %	23.22 % 21.56 %	2.26 % 2.27 %
Dating	4718 4857	3480 3680	1156 1104	112 111	73.76 % 75.77 %	24.50 % 22.73 %	2.37 % 2.29 %
Other	5209 4748	4075 3758	1079 927	120 99	78.23 % 79.15 %	20.71 % 19.52 %	2.30 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4456	3539 3380	1123 1011	114 96	74.52 % 75.85 %	23.65 % 22.69 %	2.40 % 2.15 %
Outlook Mail	4801 4614	3655 3544	1057 1000	116 108	76.13 % 76.81 %	22.02 % 21.67 %	2.42 % 2.34 %
Yahoo Mail	4664 4702	3558 3633	1011 965	106 101	76.29 % 77.26 %	21.68 % 20.52 %	2.27 % 2.15 %
AOL Mail	4512 4805	3477 3702	958 1019	105 105	77.06 % 77.04 %	21.23 % 21.21 %	2.33 % 2.19 %
Mail.com	4477 4686	3516 3685	887 921	107 95	78.53 % 78.64 %	19.81 % 19.65 %	2.39 % 2.03 %
Yandex Mail	4816 4614	3693 3602	1054 971	107 98	76.68 % 78.07 %	21.89 % 21.04 %	2.22 % 2.12 %
GMX Mail	4582 4668	3495 3609	1042 973	109 97	76.28 % 77.31 %	22.74 % 20.84 %	2.38 % 2.08 %
Zoho Mail	4636 4755	3606 3801	969 894	115 104	77.78 % 79.94 %	20.90 % 18.80 %	2.48 % 2.19 %
ProtonMail	4685 4645	3681 3715	940 880	106 106	78.57 % 79.98 %	20.06 % 18.95 %	2.26 % 2.28 %
Custom Mail	4758 4689	3782 3784	895 846	100 101	79.49 % 80.70 %	18.81 % 18.04 %	2.10 % 2.15 %
iCloud Mail	4667 4709	3484 3565	1136 1068	111 107	74.65 % 75.71 %	24.34 % 22.68 %	2.38 % 2.27 %
Tuta	4667 4776	3699 3789	929 916	112 104	79.26 % 79.33 %	19.91 % 19.18 %	2.40 % 2.18 %
Juno.com	4673 4787	3679 3838	927 885	117 113	78.73 % 80.18 %	19.84 % 18.49 %	2.50 % 2.36 %
Mailfence	3312 2983	2644 2360	597 558	71 65	79.83 % 79.11 %	18.03 % 18.71 %	2.14 % 2.18 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.