Mailgun and CampaignMonitor Email Deliverability Comparison

Mailgun

CampaignMonitor

In this comparison, the deliverability of Mailgun and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.969 75.803	58.252 59.143	15.942 15.151	1.775 1.509

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.68 % 78.02 %	20.98 % 19.99 %	2.34 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5772 5945	4368 4635	1279 1195	125 115	75.68 % 77.96 %	22.16 % 20.10 %	2.17 % 1.93 %
Elektronics	5578 5832	4314 4507	1144 1205	120 120	77.34 % 77.28 %	20.51 % 20.66 %	2.15 % 2.06 %
Entertainment	5696 5829	4302 4528	1257 1182	137 119	75.53 % 77.68 %	22.07 % 20.28 %	2.41 % 2.04 %
Cosmetics & Beauty	5480 5850	4213 4594	1140 1140	127 116	76.88 % 78.53 %	20.80 % 19.49 %	2.32 % 1.98 %
Food & Drink	5929 5925	4520 4591	1270 1220	139 114	76.24 % 77.49 %	21.42 % 20.59 %	2.34 % 1.92 %
Home & Garden	6035 5896	4645 4608	1255 1172	135 116	76.97 % 78.15 %	20.80 % 19.88 %	2.24 % 1.97 %
Finance	5761 5613	4634 4540	987 954	140 119	80.44 % 80.88 %	17.13 % 17.00 %	2.43 % 2.12 %
Health	5904 5766	4730 4725	1038 918	136 123	80.12 % 81.95 %	17.58 % 15.92 %	2.30 % 2.13 %
Pets	6059 5928	4606 4622	1312 1194	141 112	76.02 % 77.97 %	21.65 % 20.14 %	2.33 % 1.89 %
Sport & Fitness	5799 5795	4399 4474	1259 1207	141 114	75.86 % 77.20 %	21.71 % 20.83 %	2.43 % 1.97 %
Job & Career	6027 5942	4520 4505	1367 1320	140 117	75.00 % 75.82 %	22.68 % 22.21 %	2.32 % 1.97 %
Dating	5859 5730	4269 4210	1448 1410	142 110	72.86 % 73.47 %	24.71 % 24.61 %	2.42 % 1.92 %
Other	6070 5752	4732 4604	1186 1034	152 114	77.96 % 80.04 %	19.54 % 17.98 %	2.50 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5195 5506	3821 4043	1250 1347	124 116	73.55 % 73.43 %	24.06 % 24.46 %	2.39 % 2.11 %
Outlook Mail	5364 5532	4008 4224	1229 1199	127 109	74.72 % 76.36 %	22.91 % 21.67 %	2.37 % 1.97 %
Yahoo Mail	5576 5402	4236 4167	1215 1124	125 111	75.97 % 77.14 %	21.79 % 20.81 %	2.24 % 2.05 %
AOL Mail	5319 5388	4046 4177	1147 1107	126 104	76.07 % 77.52 %	21.56 % 20.55 %	2.37 % 1.93 %
Mail.com	5606 5399	4357 4270	1120 1028	129 101	77.72 % 79.09 %	19.98 % 19.04 %	2.30 % 1.87 %
Yandex Mail	5600 5273	4240 4059	1227 1108	133 106	75.71 % 76.98 %	21.91 % 21.01 %	2.38 % 2.01 %
GMX Mail	5388 5515	4060 4231	1204 1173	124 111	75.35 % 76.72 %	22.35 % 21.27 %	2.30 % 2.01 %
Zoho Mail	5479 5294	4270 4218	1075 973	134 103	77.93 % 79.68 %	19.62 % 18.38 %	2.45 % 1.95 %
ProtonMail	5318 5415	4192 4319	1000 984	126 112	78.83 % 79.76 %	18.80 % 18.17 %	2.37 % 2.07 %
Custom Mail	5364 5386	4263 4349	978 934	123 103	79.47 % 80.75 %	18.23 % 17.34 %	2.29 % 1.91 %
iCloud Mail	5554 5266	3997 3927	1428 1235	129 104	71.97 % 74.57 %	25.71 % 23.45 %	2.32 % 1.97 %
Tuta	5522 5574	4326 4430	1074 1031	122 113	78.34 % 79.48 %	19.45 % 18.50 %	2.21 % 2.03 %
Juno.com	5453 5389	4294 4358	1024 926	135 105	78.75 % 80.87 %	18.78 % 17.18 %	2.48 % 1.95 %
Mailfence	5231 5464	4142 4371	971 982	118 111	79.18 % 80.00 %	18.56 % 17.97 %	2.26 % 2.03 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.