Mailgun and CampaignMonitor Email Deliverability Comparison

Mailgun

CampaignMonitor

In this comparison, the deliverability of Mailgun and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.823 65.157	49.612 50.620	13.681 13.164	1.530 1.373

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.53 % 77.69 %	21.11 % 20.20 %	2.36 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4967 5234	3819 4058	1044 1066	104 110	76.89 % 77.53 %	21.02 % 20.37 %	2.09 % 2.10 %
Elektronics	4857 5245	3760 4033	980 1099	117 113	77.41 % 76.89 %	20.18 % 20.95 %	2.41 % 2.15 %
Entertainment	4771 4996	3618 3890	1040 1000	113 106	75.83 % 77.86 %	21.80 % 20.02 %	2.37 % 2.12 %
Cosmetics & Beauty	4820 5215	3701 4117	1006 994	113 104	76.78 % 78.95 %	20.87 % 19.06 %	2.34 % 1.99 %
Food & Drink	4984 5079	3807 3943	1055 1037	122 99	76.38 % 77.63 %	21.17 % 20.42 %	2.45 % 1.95 %
Home & Garden	5148 4911	3953 3780	1083 1028	112 103	76.79 % 76.97 %	21.04 % 20.93 %	2.18 % 2.10 %
Finance	4877 4978	3936 3998	824 864	117 116	80.71 % 80.31 %	16.90 % 17.36 %	2.40 % 2.33 %
Health	4966 4835	3934 3943	915 781	117 111	79.22 % 81.55 %	18.43 % 16.15 %	2.36 % 2.30 %
Pets	5194 4925	3913 3814	1153 1006	128 105	75.34 % 77.44 %	22.20 % 20.43 %	2.46 % 2.13 %
Sport & Fitness	5132 5055	3914 3875	1088 1074	130 106	76.27 % 76.66 %	21.20 % 21.25 %	2.53 % 2.10 %
Job & Career	4862 4878	3595 3685	1152 1091	115 102	73.94 % 75.54 %	23.69 % 22.37 %	2.37 % 2.09 %
Dating	5050 4951	3652 3633	1280 1219	118 99	72.32 % 73.38 %	25.35 % 24.62 %	2.34 % 2.00 %
Other	5195 4855	4010 3851	1061 905	124 99	77.19 % 79.32 %	20.42 % 18.64 %	2.39 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4496 4510	3284 3297	1109 1115	103 98	73.04 % 73.10 %	24.67 % 24.72 %	2.29 % 2.17 %
Outlook Mail	4640 4653	3442 3507	1082 1042	116 104	74.18 % 75.37 %	23.32 % 22.39 %	2.50 % 2.24 %
Yahoo Mail	4702 4653	3545 3586	1045 973	112 94	75.39 % 77.07 %	22.22 % 20.91 %	2.38 % 2.02 %
AOL Mail	4529 4734	3443 3634	987 1000	99 100	76.02 % 76.76 %	21.79 % 21.12 %	2.19 % 2.11 %
Mail.com	4597 4675	3574 3698	916 878	107 99	77.75 % 79.10 %	19.93 % 18.78 %	2.33 % 2.12 %
Yandex Mail	4806 4462	3627 3429	1063 938	116 95	75.47 % 76.85 %	22.12 % 21.02 %	2.41 % 2.13 %
GMX Mail	4404 4700	3284 3578	1016 1028	104 94	74.57 % 76.13 %	23.07 % 21.87 %	2.36 % 2.00 %
Zoho Mail	4758 4773	3712 3783	927 887	119 103	78.02 % 79.26 %	19.48 % 18.58 %	2.50 % 2.16 %
ProtonMail	4614 4685	3641 3736	870 842	103 107	78.91 % 79.74 %	18.86 % 17.97 %	2.23 % 2.28 %
Custom Mail	4551 4629	3632 3735	820 804	99 90	79.81 % 80.69 %	18.02 % 17.37 %	2.18 % 1.94 %
iCloud Mail	4634 4548	3330 3373	1190 1082	114 93	71.86 % 74.16 %	25.68 % 23.79 %	2.46 % 2.04 %
Tuta	4650 4779	3645 3784	897 896	108 99	78.39 % 79.18 %	19.29 % 18.75 %	2.32 % 2.07 %
Juno.com	4689 4816	3684 3857	883 856	122 103	78.57 % 80.09 %	18.83 % 17.77 %	2.60 % 2.14 %
Mailfence	4753 4540	3769 3623	876 823	108 94	79.30 % 79.80 %	18.43 % 18.13 %	2.27 % 2.07 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.