Mailgun and CampaignMonitor Email Deliverability Comparison

Mailgun

CampaignMonitor

In this comparison, the deliverability of Mailgun and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.108 65.221	50.027 50.522	13.594 13.308	1.487 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 77.46 %	20.88 % 20.40 %	2.28 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5003 5244	3890 4070	1011 1061	102 113	77.75 % 77.61 %	20.21 % 20.23 %	2.04 % 2.15 %
Elektronics	4994 5223	3875 3994	998 1117	121 112	77.59 % 76.47 %	19.98 % 21.39 %	2.42 % 2.14 %
Entertainment	4888 4979	3723 3862	1050 1015	115 102	76.17 % 77.57 %	21.48 % 20.39 %	2.35 % 2.05 %
Cosmetics & Beauty	4954 5137	3827 4025	1017 1011	110 101	77.25 % 78.35 %	20.53 % 19.68 %	2.22 % 1.97 %
Food & Drink	4881 5047	3760 3894	1006 1052	115 101	77.03 % 77.15 %	20.61 % 20.84 %	2.36 % 2.00 %
Home & Garden	5164 4939	3981 3799	1073 1033	110 107	77.09 % 76.92 %	20.78 % 20.92 %	2.13 % 2.17 %
Finance	5006 5045	4057 4043	832 884	117 118	81.04 % 80.14 %	16.62 % 17.52 %	2.34 % 2.34 %
Health	4959 4903	3945 3992	900 797	114 114	79.55 % 81.42 %	18.15 % 16.26 %	2.30 % 2.33 %
Pets	5179 4935	3911 3814	1143 1012	125 109	75.52 % 77.28 %	22.07 % 20.51 %	2.41 % 2.21 %
Sport & Fitness	5062 5102	3851 3899	1090 1097	121 106	76.08 % 76.42 %	21.53 % 21.50 %	2.39 % 2.08 %
Job & Career	4784 4843	3538 3649	1140 1094	106 100	73.95 % 75.35 %	23.83 % 22.59 %	2.22 % 2.06 %
Dating	5029 4874	3637 3582	1277 1186	115 106	72.32 % 73.49 %	25.39 % 24.33 %	2.29 % 2.17 %
Other	5205 4950	4032 3899	1057 949	116 102	77.46 % 78.77 %	20.31 % 19.17 %	2.23 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4665 4494	3427 3282	1133 1117	105 95	73.46 % 73.03 %	24.29 % 24.86 %	2.25 % 2.11 %
Outlook Mail	4729 4608	3527 3453	1091 1050	111 105	74.58 % 74.93 %	23.07 % 22.79 %	2.35 % 2.28 %
Yahoo Mail	4699 4711	3550 3606	1040 1007	109 98	75.55 % 76.54 %	22.13 % 21.38 %	2.32 % 2.08 %
AOL Mail	4477 4830	3422 3694	957 1035	98 101	76.44 % 76.48 %	21.38 % 21.43 %	2.19 % 2.09 %
Mail.com	4529 4668	3538 3676	885 897	106 95	78.12 % 78.75 %	19.54 % 19.22 %	2.34 % 2.04 %
Yandex Mail	4855 4542	3696 3490	1053 954	106 98	76.13 % 76.84 %	21.69 % 21.00 %	2.18 % 2.16 %
GMX Mail	4457 4580	3340 3461	1013 1028	104 91	74.94 % 75.57 %	22.73 % 22.45 %	2.33 % 1.99 %
Zoho Mail	4671 4790	3647 3801	908 883	116 106	78.08 % 79.35 %	19.44 % 18.43 %	2.48 % 2.21 %
ProtonMail	4629 4708	3643 3742	884 856	102 110	78.70 % 79.48 %	19.10 % 18.18 %	2.20 % 2.34 %
Custom Mail	4605 4551	3699 3664	812 795	94 92	80.33 % 80.51 %	17.63 % 17.47 %	2.04 % 2.02 %
iCloud Mail	4625 4549	3333 3355	1183 1097	109 97	72.06 % 73.75 %	25.58 % 24.12 %	2.36 % 2.13 %
Tuta	4627 4777	3649 3784	872 894	106 99	78.86 % 79.21 %	18.85 % 18.71 %	2.29 % 2.07 %
Juno.com	4702 4921	3704 3939	880 874	118 108	78.77 % 80.04 %	18.72 % 17.76 %	2.51 % 2.19 %
Mailfence	4838 4492	3852 3575	883 821	103 96	79.62 % 79.59 %	18.25 % 18.28 %	2.13 % 2.14 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.