Mailgun and CampaignMonitor Email Deliverability Comparison

Mailgun

CampaignMonitor

In this comparison, the deliverability of Mailgun and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.943 65.339	50.213 50.366	13.299 13.501	1.431 1.472

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.32 % 77.08 %	20.48 % 20.66 %	2.20 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4988 5098	3830 3936	1056 1045	102 117	76.78 % 77.21 %	21.17 % 20.50 %	2.04 % 2.30 %
Elektronics	4810 5252	3757 3997	951 1133	102 122	78.11 % 76.10 %	19.77 % 21.57 %	2.12 % 2.32 %
Entertainment	4867 5057	3720 3882	1043 1060	104 115	76.43 % 76.76 %	21.43 % 20.96 %	2.14 % 2.27 %
Cosmetics & Beauty	4702 5163	3634 4022	960 1031	108 110	77.29 % 77.90 %	20.42 % 19.97 %	2.30 % 2.13 %
Food & Drink	4946 5178	3838 3975	999 1092	109 111	77.60 % 76.77 %	20.20 % 21.09 %	2.20 % 2.14 %
Home & Garden	5165 4964	4008 3808	1049 1047	108 109	77.60 % 76.71 %	20.31 % 21.09 %	2.09 % 2.20 %
Finance	4945 4867	4009 3876	821 873	115 118	81.07 % 79.64 %	16.60 % 17.94 %	2.33 % 2.42 %
Health	5011 4930	4045 3982	860 833	106 115	80.72 % 80.77 %	17.16 % 16.90 %	2.12 % 2.33 %
Pets	5249 5009	4011 3870	1122 1027	116 112	76.41 % 77.26 %	21.38 % 20.50 %	2.21 % 2.24 %
Sport & Fitness	4961 4920	3798 3742	1044 1062	119 116	76.56 % 76.06 %	21.04 % 21.59 %	2.40 % 2.36 %
Job & Career	5017 5089	3788 3822	1114 1151	115 116	75.50 % 75.10 %	22.20 % 22.62 %	2.29 % 2.28 %
Dating	5171 4946	3792 3594	1263 1244	116 108	73.33 % 72.66 %	24.42 % 25.15 %	2.24 % 2.18 %
Other	5111 4866	3983 3860	1017 903	111 103	77.93 % 79.33 %	19.90 % 18.56 %	2.17 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4486 4704	3320 3413	1070 1183	96 108	74.01 % 72.56 %	23.85 % 25.15 %	2.14 % 2.30 %
Outlook Mail	4590 4728	3482 3558	1006 1065	102 105	75.86 % 75.25 %	21.92 % 22.53 %	2.22 % 2.22 %
Yahoo Mail	4804 4635	3675 3547	1029 977	100 111	76.50 % 76.53 %	21.42 % 21.08 %	2.08 % 2.39 %
AOL Mail	4521 4696	3468 3580	949 1010	104 106	76.71 % 76.24 %	20.99 % 21.51 %	2.30 % 2.26 %
Mail.com	4696 4712	3687 3676	906 937	103 99	78.51 % 78.01 %	19.29 % 19.89 %	2.19 % 2.10 %
Yandex Mail	4875 4453	3719 3396	1047 952	109 105	76.29 % 76.26 %	21.48 % 21.38 %	2.24 % 2.36 %
GMX Mail	4452 4748	3376 3611	977 1033	99 104	75.83 % 76.05 %	21.95 % 21.76 %	2.22 % 2.19 %
Zoho Mail	4689 4633	3696 3638	887 895	106 100	78.82 % 78.52 %	18.92 % 19.32 %	2.26 % 2.16 %
ProtonMail	4614 4772	3664 3761	850 898	100 113	79.41 % 78.81 %	18.42 % 18.82 %	2.17 % 2.37 %
Custom Mail	4463 4670	3580 3732	790 836	93 102	80.22 % 79.91 %	17.70 % 17.90 %	2.08 % 2.18 %
iCloud Mail	4618 4629	3339 3392	1177 1134	102 103	72.30 % 73.28 %	25.49 % 24.50 %	2.21 % 2.23 %
Tuta	4732 4696	3725 3688	903 900	104 108	78.72 % 78.53 %	19.08 % 19.17 %	2.20 % 2.30 %
Juno.com	4718 4658	3738 3720	866 835	114 103	79.23 % 79.86 %	18.36 % 17.93 %	2.42 % 2.21 %
Mailfence	4685 4605	3744 3654	842 846	99 105	79.91 % 79.35 %	17.97 % 18.37 %	2.11 % 2.28 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.