Mailgun and CampaignMonitor Email Deliverability Comparison

Mailgun

CampaignMonitor

In this comparison, the deliverability of Mailgun and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.077 76.162	58.049 58.907	16.197 15.592	1.831 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.30 % 77.34 %	21.29 % 20.47 %	2.41 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5855 5925	4381 4584	1335 1216	139 125	74.82 % 77.37 %	22.80 % 20.52 %	2.37 % 2.11 %
Elektronics	5720 5732	4393 4416	1197 1197	130 119	76.80 % 77.04 %	20.93 % 20.88 %	2.27 % 2.08 %
Entertainment	5826 5825	4378 4475	1308 1215	140 135	75.15 % 76.82 %	22.45 % 20.86 %	2.40 % 2.32 %
Cosmetics & Beauty	5567 5804	4251 4515	1178 1158	138 131	76.36 % 77.79 %	21.16 % 19.95 %	2.48 % 2.26 %
Food & Drink	5934 5830	4495 4464	1297 1238	142 128	75.75 % 76.57 %	21.86 % 21.23 %	2.39 % 2.20 %
Home & Garden	6032 5930	4622 4587	1271 1220	139 123	76.62 % 77.35 %	21.07 % 20.57 %	2.30 % 2.07 %
Finance	5773 5659	4627 4584	1004 946	142 129	80.15 % 81.00 %	17.39 % 16.72 %	2.46 % 2.28 %
Health	5946 5828	4761 4727	1046 972	139 129	80.07 % 81.11 %	17.59 % 16.68 %	2.34 % 2.21 %
Pets	6019 5943	4567 4596	1316 1221	136 126	75.88 % 77.33 %	21.86 % 20.55 %	2.26 % 2.12 %
Sport & Fitness	5650 5927	4296 4548	1212 1254	142 125	76.04 % 76.73 %	21.45 % 21.16 %	2.51 % 2.11 %
Job & Career	5992 6052	4477 4538	1374 1379	141 135	74.72 % 74.98 %	22.93 % 22.79 %	2.35 % 2.23 %
Dating	5742 5957	4123 4323	1477 1505	142 129	71.80 % 72.57 %	25.72 % 25.26 %	2.47 % 2.17 %
Other	6021 5750	4678 4550	1182 1071	161 129	77.69 % 79.13 %	19.63 % 18.63 %	2.67 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5339 5579	3890 4096	1319 1361	130 122	72.86 % 73.42 %	24.71 % 24.40 %	2.43 % 2.19 %
Outlook Mail	5428 5504	4057 4167	1231 1220	140 117	74.74 % 75.71 %	22.68 % 22.17 %	2.58 % 2.13 %
Yahoo Mail	5411 5397	4099 4143	1193 1133	119 121	75.75 % 76.76 %	22.05 % 20.99 %	2.20 % 2.24 %
AOL Mail	5425 5275	4095 4044	1195 1116	135 115	75.48 % 76.66 %	22.03 % 21.16 %	2.49 % 2.18 %
Mail.com	5451 5383	4218 4213	1104 1058	129 112	77.38 % 78.26 %	20.25 % 19.65 %	2.37 % 2.08 %
Yandex Mail	5527 5288	4169 4022	1225 1157	133 109	75.43 % 76.06 %	22.16 % 21.88 %	2.41 % 2.06 %
GMX Mail	5613 5572	4213 4272	1270 1174	130 126	75.06 % 76.67 %	22.63 % 21.07 %	2.32 % 2.26 %
Zoho Mail	5391 5385	4175 4242	1085 1025	131 118	77.44 % 78.77 %	20.13 % 19.03 %	2.43 % 2.19 %
ProtonMail	5330 5356	4184 4214	1019 1022	127 120	78.50 % 78.68 %	19.12 % 19.08 %	2.38 % 2.24 %
Custom Mail	5403 5499	4262 4427	1005 954	136 118	78.88 % 80.51 %	18.60 % 17.35 %	2.52 % 2.15 %
iCloud Mail	5561 5432	4002 3998	1431 1316	128 118	71.97 % 73.60 %	25.73 % 24.23 %	2.30 % 2.17 %
Tuta	5603 5521	4371 4353	1107 1047	125 121	78.01 % 78.84 %	19.76 % 18.96 %	2.23 % 2.19 %
Juno.com	5389 5500	4224 4389	1029 994	136 117	78.38 % 79.80 %	19.09 % 18.07 %	2.52 % 2.13 %
Mailfence	5206 5471	4090 4327	984 1015	132 129	78.56 % 79.09 %	18.90 % 18.55 %	2.54 % 2.36 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.