CampaignMonitor and Mailgun Email Deliverability Comparison

CampaignMonitor

Mailgun

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 63.999	50.007 49.508	12.907 13.525	1.400 1.496

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 77.36 %	20.20 % 21.13 %	2.19 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 5051	4110 3954	1055 1018	115 113	78.63 % 78.28 %	20.18 % 20.15 %	2.20 % 2.24 %
Elektronics	5047 5044	3909 3932	1037 1037	107 130	77.45 % 77.95 %	20.55 % 20.56 %	2.12 % 2.58 %
Entertainment	4880 4979	3801 3850	959 1060	101 114	77.89 % 77.32 %	19.65 % 21.29 %	2.07 % 2.29 %
Cosmetics & Beauty	4956 4990	3932 3870	968 1021	105 115	79.34 % 77.56 %	19.53 % 20.46 %	2.12 % 2.30 %
Food & Drink	4941 4820	3836 3750	1023 1007	106 115	77.64 % 77.80 %	20.70 % 20.89 %	2.15 % 2.39 %
Home & Garden	4849 4971	3782 3832	1024 1069	108 112	78.00 % 77.09 %	21.12 % 21.50 %	2.23 % 2.25 %
Finance	4989 4885	4007 3928	914 915	116 114	80.32 % 80.41 %	18.32 % 18.73 %	2.33 % 2.33 %
Health	4749 4897	3852 3866	833 948	105 109	81.11 % 78.95 %	17.54 % 19.36 %	2.21 % 2.23 %
Pets	4871 4883	3794 3717	1001 1085	112 116	77.89 % 76.12 %	20.55 % 22.22 %	2.30 % 2.38 %
Sport & Fitness	5068 4858	3929 3731	1047 1040	108 120	77.53 % 76.80 %	20.66 % 21.41 %	2.13 % 2.47 %
Job & Career	4707 4694	3617 3523	1015 1090	107 106	76.84 % 75.05 %	21.56 % 23.22 %	2.27 % 2.26 %
Dating	4857 4718	3680 3480	1104 1156	111 112	75.77 % 73.76 %	22.73 % 24.50 %	2.29 % 2.37 %
Other	4748 5209	3758 4075	927 1079	99 120	79.15 % 78.23 %	19.52 % 20.71 %	2.09 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4749	3380 3539	1011 1123	96 114	75.85 % 74.52 %	22.69 % 23.65 %	2.15 % 2.40 %
Outlook Mail	4614 4801	3544 3655	1000 1057	108 116	76.81 % 76.13 %	21.67 % 22.02 %	2.34 % 2.42 %
Yahoo Mail	4702 4664	3633 3558	965 1011	101 106	77.26 % 76.29 %	20.52 % 21.68 %	2.15 % 2.27 %
AOL Mail	4805 4512	3702 3477	1019 958	105 105	77.04 % 77.06 %	21.21 % 21.23 %	2.19 % 2.33 %
Mail.com	4686 4477	3685 3516	921 887	95 107	78.64 % 78.53 %	19.65 % 19.81 %	2.03 % 2.39 %
Yandex Mail	4614 4816	3602 3693	971 1054	98 107	78.07 % 76.68 %	21.04 % 21.89 %	2.12 % 2.22 %
GMX Mail	4668 4582	3609 3495	973 1042	97 109	77.31 % 76.28 %	20.84 % 22.74 %	2.08 % 2.38 %
Zoho Mail	4755 4636	3801 3606	894 969	104 115	79.94 % 77.78 %	18.80 % 20.90 %	2.19 % 2.48 %
ProtonMail	4645 4685	3715 3681	880 940	106 106	79.98 % 78.57 %	18.95 % 20.06 %	2.28 % 2.26 %
Custom Mail	4689 4758	3784 3782	846 895	101 100	80.70 % 79.49 %	18.04 % 18.81 %	2.15 % 2.10 %
iCloud Mail	4709 4667	3565 3484	1068 1136	107 111	75.71 % 74.65 %	22.68 % 24.34 %	2.27 % 2.38 %
Tuta	4776 4667	3789 3699	916 929	104 112	79.33 % 79.26 %	19.18 % 19.91 %	2.18 % 2.40 %
Juno.com	4787 4673	3838 3679	885 927	113 117	80.18 % 78.73 %	18.49 % 19.84 %	2.36 % 2.50 %
Mailfence	2983 3312	2360 2644	558 597	65 71	79.11 % 79.83 %	18.71 % 18.03 %	2.18 % 2.14 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.