CampaignMonitor and Mailgun Email Deliverability Comparison

CampaignMonitor

Mailgun

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.162 76.077	58.907 58.049	15.592 16.197	1.663 1.831

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 76.30 %	20.47 % 21.29 %	2.18 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5925 5855	4584 4381	1216 1335	125 139	77.37 % 74.82 %	20.52 % 22.80 %	2.11 % 2.37 %
Elektronics	5732 5720	4416 4393	1197 1197	119 130	77.04 % 76.80 %	20.88 % 20.93 %	2.08 % 2.27 %
Entertainment	5825 5826	4475 4378	1215 1308	135 140	76.82 % 75.15 %	20.86 % 22.45 %	2.32 % 2.40 %
Cosmetics & Beauty	5804 5567	4515 4251	1158 1178	131 138	77.79 % 76.36 %	19.95 % 21.16 %	2.26 % 2.48 %
Food & Drink	5830 5934	4464 4495	1238 1297	128 142	76.57 % 75.75 %	21.23 % 21.86 %	2.20 % 2.39 %
Home & Garden	5930 6032	4587 4622	1220 1271	123 139	77.35 % 76.62 %	20.57 % 21.07 %	2.07 % 2.30 %
Finance	5659 5773	4584 4627	946 1004	129 142	81.00 % 80.15 %	16.72 % 17.39 %	2.28 % 2.46 %
Health	5828 5946	4727 4761	972 1046	129 139	81.11 % 80.07 %	16.68 % 17.59 %	2.21 % 2.34 %
Pets	5943 6019	4596 4567	1221 1316	126 136	77.33 % 75.88 %	20.55 % 21.86 %	2.12 % 2.26 %
Sport & Fitness	5927 5650	4548 4296	1254 1212	125 142	76.73 % 76.04 %	21.16 % 21.45 %	2.11 % 2.51 %
Job & Career	6052 5992	4538 4477	1379 1374	135 141	74.98 % 74.72 %	22.79 % 22.93 %	2.23 % 2.35 %
Dating	5957 5742	4323 4123	1505 1477	129 142	72.57 % 71.80 %	25.26 % 25.72 %	2.17 % 2.47 %
Other	5750 6021	4550 4678	1071 1182	129 161	79.13 % 77.69 %	18.63 % 19.63 %	2.24 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5579 5339	4096 3890	1361 1319	122 130	73.42 % 72.86 %	24.40 % 24.71 %	2.19 % 2.43 %
Outlook Mail	5504 5428	4167 4057	1220 1231	117 140	75.71 % 74.74 %	22.17 % 22.68 %	2.13 % 2.58 %
Yahoo Mail	5397 5411	4143 4099	1133 1193	121 119	76.76 % 75.75 %	20.99 % 22.05 %	2.24 % 2.20 %
AOL Mail	5275 5425	4044 4095	1116 1195	115 135	76.66 % 75.48 %	21.16 % 22.03 %	2.18 % 2.49 %
Mail.com	5383 5451	4213 4218	1058 1104	112 129	78.26 % 77.38 %	19.65 % 20.25 %	2.08 % 2.37 %
Yandex Mail	5288 5527	4022 4169	1157 1225	109 133	76.06 % 75.43 %	21.88 % 22.16 %	2.06 % 2.41 %
GMX Mail	5572 5613	4272 4213	1174 1270	126 130	76.67 % 75.06 %	21.07 % 22.63 %	2.26 % 2.32 %
Zoho Mail	5385 5391	4242 4175	1025 1085	118 131	78.77 % 77.44 %	19.03 % 20.13 %	2.19 % 2.43 %
ProtonMail	5356 5330	4214 4184	1022 1019	120 127	78.68 % 78.50 %	19.08 % 19.12 %	2.24 % 2.38 %
Custom Mail	5499 5403	4427 4262	954 1005	118 136	80.51 % 78.88 %	17.35 % 18.60 %	2.15 % 2.52 %
iCloud Mail	5432 5561	3998 4002	1316 1431	118 128	73.60 % 71.97 %	24.23 % 25.73 %	2.17 % 2.30 %
Tuta	5521 5603	4353 4371	1047 1107	121 125	78.84 % 78.01 %	18.96 % 19.76 %	2.19 % 2.23 %
Juno.com	5500 5389	4389 4224	994 1029	117 136	79.80 % 78.38 %	18.07 % 19.09 %	2.13 % 2.52 %
Mailfence	5471 5206	4327 4090	1015 984	129 132	79.09 % 78.56 %	18.55 % 18.90 %	2.36 % 2.54 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.