CampaignMonitor and Mailgun Email Deliverability Comparison

CampaignMonitor

Mailgun

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.023 75.817	59.015 58.432	15.420 15.691	1.588 1.694

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.07 %	20.28 % 20.70 %	2.09 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5917	4771 4589	1245 1209	132 119	77.60 % 77.56 %	20.25 % 20.43 %	2.15 % 2.01 %
Elektronics	6059 5757	4647 4488	1286 1137	126 132	76.70 % 77.96 %	21.22 % 19.75 %	2.08 % 2.29 %
Entertainment	5827 5685	4539 4352	1171 1206	117 127	77.90 % 76.55 %	20.10 % 21.21 %	2.01 % 2.23 %
Cosmetics & Beauty	6049 5679	4757 4393	1176 1160	116 126	78.64 % 77.36 %	19.44 % 20.43 %	1.92 % 2.22 %
Food & Drink	5933 5724	4594 4411	1222 1181	117 132	77.43 % 77.06 %	20.60 % 20.63 %	1.97 % 2.31 %
Home & Garden	5739 6045	4419 4672	1198 1247	122 126	77.00 % 77.29 %	20.87 % 20.63 %	2.13 % 2.08 %
Finance	5870 5770	4717 4690	1021 947	132 133	80.36 % 81.28 %	17.39 % 16.41 %	2.25 % 2.31 %
Health	5666 5801	4617 4632	919 1040	130 129	81.49 % 79.85 %	16.22 % 17.93 %	2.29 % 2.22 %
Pets	5700 6046	4403 4587	1175 1320	122 139	77.25 % 75.87 %	20.61 % 21.83 %	2.14 % 2.30 %
Sport & Fitness	5955 5884	4565 4502	1269 1242	121 140	76.66 % 76.51 %	21.31 % 21.11 %	2.03 % 2.38 %
Job & Career	5655 5672	4270 4210	1267 1334	118 128	75.51 % 74.22 %	22.40 % 23.52 %	2.09 % 2.26 %
Dating	5739 5815	4221 4227	1400 1460	118 128	73.55 % 72.69 %	24.39 % 25.11 %	2.06 % 2.20 %
Other	5683 6022	4495 4679	1071 1208	117 135	79.10 % 77.70 %	18.85 % 20.06 %	2.06 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5263 5358	3858 3944	1297 1298	108 116	73.30 % 73.61 %	24.64 % 24.23 %	2.05 % 2.16 %
Outlook Mail	5400 5434	4058 4072	1219 1234	123 128	75.15 % 74.94 %	22.57 % 22.71 %	2.28 % 2.36 %
Yahoo Mail	5429 5489	4167 4172	1151 1194	111 123	76.75 % 76.01 %	21.20 % 21.75 %	2.04 % 2.24 %
AOL Mail	5553 5235	4264 4005	1175 1119	114 111	76.79 % 76.50 %	21.16 % 21.38 %	2.05 % 2.12 %
Mail.com	5444 5341	4300 4176	1033 1046	111 119	78.99 % 78.19 %	18.98 % 19.58 %	2.04 % 2.23 %
Yandex Mail	5225 5624	4014 4289	1101 1212	110 123	76.82 % 76.26 %	21.07 % 21.55 %	2.11 % 2.19 %
GMX Mail	5434 5217	4128 3920	1197 1181	109 116	75.97 % 75.14 %	22.03 % 22.64 %	2.01 % 2.22 %
Zoho Mail	5571 5440	4420 4267	1033 1043	118 130	79.34 % 78.44 %	18.54 % 19.17 %	2.12 % 2.39 %
ProtonMail	5464 5363	4347 4240	992 1007	125 116	79.56 % 79.06 %	18.16 % 18.78 %	2.29 % 2.16 %
Custom Mail	5363 5350	4328 4299	928 940	107 111	80.70 % 80.36 %	17.30 % 17.57 %	2.00 % 2.07 %
iCloud Mail	5333 5409	3947 3914	1278 1370	108 125	74.01 % 72.36 %	23.96 % 25.33 %	2.03 % 2.31 %
Tuta	5594 5428	4432 4291	1048 1018	114 119	79.23 % 79.05 %	18.73 % 18.75 %	2.04 % 2.19 %
Juno.com	5673 5526	4540 4363	1012 1025	121 138	80.03 % 78.95 %	17.84 % 18.55 %	2.13 % 2.50 %
Mailfence	5277 5603	4212 4480	956 1004	109 119	79.82 % 79.96 %	18.12 % 17.92 %	2.07 % 2.12 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.