CampaignMonitor and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 44.017	351.400 36.811	73.529 5.653	12.813 1.553

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 83.63 %	16.80 % 12.84 %	2.93 % 3.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 3375	28036 2897	4723 370	831 108	83.47 % 85.84 %	14.06 % 10.96 %	2.47 % 3.20 %
Elektronics	33757 3485	27336 2961	5483 420	938 104	80.98 % 84.96 %	16.24 % 12.05 %	2.78 % 2.98 %
Entertainment	33840 3422	27163 2847	5739 448	938 127	80.27 % 83.20 %	16.96 % 13.09 %	2.77 % 3.71 %
Cosmetics & Beauty	33782 3408	26970 2839	5792 438	1020 131	79.84 % 83.30 %	17.15 % 12.85 %	3.02 % 3.84 %
Food & Drink	34074 3326	28320 2871	4870 358	884 97	83.11 % 86.32 %	14.29 % 10.76 %	2.59 % 2.92 %
Home & Garden	33559 3289	27967 2817	4729 361	863 111	83.34 % 85.65 %	14.09 % 10.98 %	2.57 % 3.37 %
Finance	33410 3340	25679 2716	6589 492	1142 132	76.86 % 81.32 %	19.72 % 14.73 %	3.42 % 3.95 %
Health	33773 3298	26320 2723	6392 460	1061 115	77.93 % 82.57 %	18.93 % 13.95 %	3.14 % 3.49 %
Pets	33798 3447	27763 2919	5066 412	969 116	82.14 % 84.68 %	14.99 % 11.95 %	2.87 % 3.37 %
Sport & Fitness	33732 3432	26715 2840	5946 478	1071 114	79.20 % 82.75 %	17.63 % 13.93 %	3.18 % 3.32 %
Job & Career	33358 3383	26108 2723	6147 505	1103 155	78.27 % 80.49 %	18.43 % 14.93 %	3.31 % 4.58 %
Dating	33617 3357	25499 2722	7078 500	1040 135	75.85 % 81.08 %	21.05 % 14.89 %	3.09 % 4.02 %
Other	33452 3455	27524 2936	4975 411	953 108	82.28 % 84.98 %	14.87 % 11.90 %	2.85 % 3.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 3389	33042 2640	8684 592	1438 157	76.55 % 77.90 %	20.12 % 17.47 %	3.33 % 4.63 %
Outlook Mail	42586 3331	33138 2726	8068 471	1380 134	77.81 % 81.84 %	18.95 % 14.14 %	3.24 % 4.02 %
Yahoo Mail	42840 3275	34253 2722	7322 433	1265 120	79.96 % 83.11 %	17.09 % 13.22 %	2.95 % 3.66 %
AOL Mail	42384 3411	33853 2835	7230 455	1301 121	79.87 % 83.11 %	17.06 % 13.34 %	3.07 % 3.55 %
Mail.com	42676 3478	34713 2931	6799 431	1164 116	81.34 % 84.27 %	15.93 % 12.39 %	2.73 % 3.34 %
Yandex Mail	42841 3358	33599 2749	7844 482	1398 127	78.43 % 81.86 %	18.31 % 14.35 %	3.26 % 3.78 %
GMX Mail	42305 3384	34211 2890	6912 385	1182 109	80.87 % 85.40 %	16.34 % 11.38 %	2.79 % 3.22 %
Zoho Mail	43037 3471	35229 2971	6654 404	1154 96	81.86 % 85.59 %	15.46 % 11.64 %	2.68 % 2.77 %
ProtonMail	43394 3488	35599 2996	6695 370	1100 122	82.04 % 85.89 %	15.43 % 10.61 %	2.53 % 3.50 %
Custom Mail	42222 3336	35146 2876	6003 349	1073 111	83.24 % 86.21 %	14.22 % 10.46 %	2.54 % 3.33 %
iCloud Mail	3384 3353	2660 2661	559 548	165 144	78.61 % 79.36 %	16.52 % 16.34 %	4.88 % 4.29 %
Tuta	3534 3362	3036 2886	403 379	95 97	85.91 % 85.84 %	11.40 % 11.27 %	2.69 % 2.89 %
Juno.com	3375 3381	2921 2928	356 354	98 99	86.55 % 86.60 %	10.55 % 10.47 %	2.90 % 2.93 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.