CampaignMonitor and Mailgun Email Deliverability Comparison

CampaignMonitor

Mailgun

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 64.615	50.429 49.541	12.942 13.785	1.320 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 76.67 %	20.07 % 21.33 %	2.05 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 5018	4149 3908	1052 1019	110 110	78.64 % 77.88 %	19.94 % 20.31 %	2.08 % 2.19 %
Elektronics	5059 5054	3912 3920	1052 1033	101 132	77.33 % 77.56 %	20.79 % 20.44 %	2.00 % 2.61 %
Entertainment	4903 4913	3828 3747	974 1071	96 122	78.07 % 76.27 %	19.87 % 21.80 %	1.96 % 2.48 %
Cosmetics & Beauty	5043 4934	3986 3795	978 1024	99 120	79.04 % 76.92 %	19.39 % 20.75 %	1.96 % 2.43 %
Food & Drink	5077 4824	3955 3719	1032 1010	100 117	77.90 % 77.09 %	20.33 % 20.94 %	1.97 % 2.43 %
Home & Garden	4976 5089	3870 3914	1039 1091	102 120	77.77 % 76.91 %	20.88 % 21.44 %	2.05 % 2.36 %
Finance	4986 5008	4017 4014	880 912	112 125	80.57 % 80.15 %	17.65 % 18.21 %	2.25 % 2.50 %
Health	4821 4944	3930 3899	809 953	99 118	81.52 % 78.86 %	16.78 % 19.28 %	2.05 % 2.39 %
Pets	4871 4996	3791 3764	989 1123	104 127	77.83 % 75.34 %	20.30 % 22.48 %	2.14 % 2.54 %
Sport & Fitness	5025 4986	3882 3777	1043 1088	102 128	77.25 % 75.75 %	20.76 % 21.82 %	2.03 % 2.57 %
Job & Career	4737 4807	3630 3565	1038 1142	99 115	76.63 % 74.16 %	21.91 % 23.76 %	2.09 % 2.39 %
Dating	4843 4864	3620 3522	1131 1233	103 121	74.75 % 72.41 %	23.35 % 25.35 %	2.13 % 2.49 %
Other	4860 5178	3859 3997	925 1086	93 124	79.40 % 77.19 %	19.03 % 20.97 %	1.91 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4746	3303 3504	1041 1141	88 114	74.73 % 73.83 %	23.55 % 24.04 %	1.99 % 2.40 %
Outlook Mail	4609 4765	3515 3571	1024 1097	97 123	76.26 % 74.94 %	22.22 % 23.02 %	2.10 % 2.58 %
Yahoo Mail	4760 4672	3672 3514	986 1036	95 114	77.14 % 75.21 %	20.71 % 22.17 %	2.00 % 2.44 %
AOL Mail	4801 4455	3696 3409	1022 960	98 105	76.98 % 76.52 %	21.29 % 21.55 %	2.04 % 2.36 %
Mail.com	4635 4524	3660 3511	882 911	90 116	78.96 % 77.61 %	19.03 % 20.14 %	1.94 % 2.56 %
Yandex Mail	4526 4871	3511 3709	948 1075	92 114	77.57 % 76.14 %	20.95 % 22.07 %	2.03 % 2.34 %
GMX Mail	4596 4538	3528 3415	984 1046	87 115	76.76 % 75.25 %	21.41 % 23.05 %	1.89 % 2.53 %
Zoho Mail	4783 4621	3837 3595	874 945	99 120	80.22 % 77.80 %	18.27 % 20.45 %	2.07 % 2.60 %
ProtonMail	4756 4697	3820 3679	873 926	106 110	80.32 % 78.33 %	18.36 % 19.71 %	2.23 % 2.34 %
Custom Mail	4613 4723	3739 3755	809 877	94 103	81.05 % 79.50 %	17.54 % 18.57 %	2.04 % 2.18 %
iCloud Mail	4633 4663	3481 3394	1072 1198	96 117	75.13 % 72.79 %	23.14 % 25.69 %	2.07 % 2.51 %
Tuta	4744 4639	3772 3646	887 904	97 113	79.51 % 78.59 %	18.70 % 19.49 %	2.04 % 2.44 %
Juno.com	4898 4641	3932 3630	875 909	106 124	80.28 % 78.22 %	17.86 % 19.59 %	2.16 % 2.67 %
Mailfence	3703 4060	2963 3209	665 760	75 91	80.02 % 79.04 %	17.96 % 18.72 %	2.03 % 2.24 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.