CampaignMonitor and Mailgun Email Deliverability Comparison

CampaignMonitor

Mailgun

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 64.823	50.620 49.612	13.164 13.681	1.373 1.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 76.53 %	20.20 % 21.11 %	2.11 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 4967	4058 3819	1066 1044	110 104	77.53 % 76.89 %	20.37 % 21.02 %	2.10 % 2.09 %
Elektronics	5245 4857	4033 3760	1099 980	113 117	76.89 % 77.41 %	20.95 % 20.18 %	2.15 % 2.41 %
Entertainment	4996 4771	3890 3618	1000 1040	106 113	77.86 % 75.83 %	20.02 % 21.80 %	2.12 % 2.37 %
Cosmetics & Beauty	5215 4820	4117 3701	994 1006	104 113	78.95 % 76.78 %	19.06 % 20.87 %	1.99 % 2.34 %
Food & Drink	5079 4984	3943 3807	1037 1055	99 122	77.63 % 76.38 %	20.42 % 21.17 %	1.95 % 2.45 %
Home & Garden	4911 5148	3780 3953	1028 1083	103 112	76.97 % 76.79 %	20.93 % 21.04 %	2.10 % 2.18 %
Finance	4978 4877	3998 3936	864 824	116 117	80.31 % 80.71 %	17.36 % 16.90 %	2.33 % 2.40 %
Health	4835 4966	3943 3934	781 915	111 117	81.55 % 79.22 %	16.15 % 18.43 %	2.30 % 2.36 %
Pets	4925 5194	3814 3913	1006 1153	105 128	77.44 % 75.34 %	20.43 % 22.20 %	2.13 % 2.46 %
Sport & Fitness	5055 5132	3875 3914	1074 1088	106 130	76.66 % 76.27 %	21.25 % 21.20 %	2.10 % 2.53 %
Job & Career	4878 4862	3685 3595	1091 1152	102 115	75.54 % 73.94 %	22.37 % 23.69 %	2.09 % 2.37 %
Dating	4951 5050	3633 3652	1219 1280	99 118	73.38 % 72.32 %	24.62 % 25.35 %	2.00 % 2.34 %
Other	4855 5195	3851 4010	905 1061	99 124	79.32 % 77.19 %	18.64 % 20.42 %	2.04 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4496	3297 3284	1115 1109	98 103	73.10 % 73.04 %	24.72 % 24.67 %	2.17 % 2.29 %
Outlook Mail	4653 4640	3507 3442	1042 1082	104 116	75.37 % 74.18 %	22.39 % 23.32 %	2.24 % 2.50 %
Yahoo Mail	4653 4702	3586 3545	973 1045	94 112	77.07 % 75.39 %	20.91 % 22.22 %	2.02 % 2.38 %
AOL Mail	4734 4529	3634 3443	1000 987	100 99	76.76 % 76.02 %	21.12 % 21.79 %	2.11 % 2.19 %
Mail.com	4675 4597	3698 3574	878 916	99 107	79.10 % 77.75 %	18.78 % 19.93 %	2.12 % 2.33 %
Yandex Mail	4462 4806	3429 3627	938 1063	95 116	76.85 % 75.47 %	21.02 % 22.12 %	2.13 % 2.41 %
GMX Mail	4700 4404	3578 3284	1028 1016	94 104	76.13 % 74.57 %	21.87 % 23.07 %	2.00 % 2.36 %
Zoho Mail	4773 4758	3783 3712	887 927	103 119	79.26 % 78.02 %	18.58 % 19.48 %	2.16 % 2.50 %
ProtonMail	4685 4614	3736 3641	842 870	107 103	79.74 % 78.91 %	17.97 % 18.86 %	2.28 % 2.23 %
Custom Mail	4629 4551	3735 3632	804 820	90 99	80.69 % 79.81 %	17.37 % 18.02 %	1.94 % 2.18 %
iCloud Mail	4548 4634	3373 3330	1082 1190	93 114	74.16 % 71.86 %	23.79 % 25.68 %	2.04 % 2.46 %
Tuta	4779 4650	3784 3645	896 897	99 108	79.18 % 78.39 %	18.75 % 19.29 %	2.07 % 2.32 %
Juno.com	4816 4689	3857 3684	856 883	103 122	80.09 % 78.57 %	17.77 % 18.83 %	2.14 % 2.60 %
Mailfence	4540 4753	3623 3769	823 876	94 108	79.80 % 79.30 %	18.13 % 18.43 %	2.07 % 2.27 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.