CampaignMonitor and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 70.621	373.355 59.074	76.993 9.097	13.733 2.450

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 83.65 %	16.59 % 12.88 %	2.96 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 5455	29781 4694	4945 596	897 165	83.60 % 86.05 %	13.88 % 10.93 %	2.52 % 3.02 %
Elektronics	35767 5506	29028 4688	5730 657	1009 161	81.16 % 85.14 %	16.02 % 11.93 %	2.82 % 2.92 %
Entertainment	35821 5486	28808 4572	6008 722	1005 192	80.42 % 83.34 %	16.77 % 13.16 %	2.81 % 3.50 %
Cosmetics & Beauty	35706 5455	28569 4544	6047 702	1090 209	80.01 % 83.30 %	16.94 % 12.87 %	3.05 % 3.83 %
Food & Drink	36169 5489	30110 4710	5105 607	954 172	83.25 % 85.81 %	14.11 % 11.06 %	2.64 % 3.13 %
Home & Garden	35559 5259	29674 4502	4957 580	928 177	83.45 % 85.61 %	13.94 % 11.03 %	2.61 % 3.37 %
Finance	35538 5406	27428 4393	6914 801	1196 212	77.18 % 81.26 %	19.46 % 14.82 %	3.37 % 3.92 %
Health	35835 5332	28002 4404	6684 743	1149 185	78.14 % 82.60 %	18.65 % 13.93 %	3.21 % 3.47 %
Pets	35802 5455	29440 4645	5315 649	1047 161	82.23 % 85.15 %	14.85 % 11.90 %	2.92 % 2.95 %
Sport & Fitness	35733 5451	28361 4507	6227 765	1145 179	79.37 % 82.68 %	17.43 % 14.03 %	3.20 % 3.28 %
Job & Career	35319 5428	27703 4379	6443 809	1173 240	78.44 % 80.67 %	18.24 % 14.90 %	3.32 % 4.42 %
Dating	35660 5361	27157 4345	7389 803	1114 213	76.16 % 81.05 %	20.72 % 14.98 %	3.12 % 3.97 %
Other	35549 5538	29294 4691	5229 663	1026 184	82.40 % 84.71 %	14.71 % 11.97 %	2.89 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 5348	34608 4174	9034 941	1521 233	76.63 % 78.05 %	20.00 % 17.60 %	3.37 % 4.36 %
Outlook Mail	44645 5402	34812 4410	8371 775	1462 217	77.98 % 81.64 %	18.75 % 14.35 %	3.27 % 4.02 %
Yahoo Mail	44880 5309	35946 4413	7602 707	1332 189	80.09 % 83.12 %	16.94 % 13.32 %	2.97 % 3.56 %
AOL Mail	44385 5513	35519 4578	7496 737	1370 198	80.02 % 83.04 %	16.89 % 13.37 %	3.09 % 3.59 %
Mail.com	44707 5534	36411 4667	7052 685	1244 182	81.44 % 84.33 %	15.77 % 12.38 %	2.78 % 3.29 %
Yandex Mail	44914 5457	35290 4455	8152 785	1472 217	78.57 % 81.64 %	18.15 % 14.39 %	3.28 % 3.98 %
GMX Mail	44247 5358	35877 4596	7137 605	1233 157	81.08 % 85.78 %	16.13 % 11.29 %	2.79 % 2.93 %
Zoho Mail	45051 5534	36950 4721	6880 639	1221 174	82.02 % 85.31 %	15.27 % 11.55 %	2.71 % 3.14 %
ProtonMail	45465 5446	37389 4692	6923 579	1153 175	82.24 % 86.15 %	15.23 % 10.63 %	2.54 % 3.21 %
Custom Mail	44259 5320	36897 4603	6226 559	1136 158	83.37 % 86.52 %	14.07 % 10.51 %	2.57 % 2.97 %
iCloud Mail	5457 5359	4283 4262	907 875	267 222	78.49 % 79.53 %	16.62 % 16.33 %	4.89 % 4.14 %
Tuta	5594 5523	4785 4720	644 628	165 175	85.54 % 85.46 %	11.51 % 11.37 %	2.95 % 3.17 %
Juno.com	5314 5518	4588 4783	569 582	157 153	86.34 % 86.68 %	10.71 % 10.55 %	2.95 % 2.77 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.