CampaignMonitor and Mailgun Email Deliverability Comparison

CampaignMonitor

Mailgun

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 64.943	50.366 50.213	13.501 13.299	1.472 1.431

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 77.32 %	20.66 % 20.48 %	2.25 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 4988	3936 3830	1045 1056	117 102	77.21 % 76.78 %	20.50 % 21.17 %	2.30 % 2.04 %
Elektronics	5252 4810	3997 3757	1133 951	122 102	76.10 % 78.11 %	21.57 % 19.77 %	2.32 % 2.12 %
Entertainment	5057 4867	3882 3720	1060 1043	115 104	76.76 % 76.43 %	20.96 % 21.43 %	2.27 % 2.14 %
Cosmetics & Beauty	5163 4702	4022 3634	1031 960	110 108	77.90 % 77.29 %	19.97 % 20.42 %	2.13 % 2.30 %
Food & Drink	5178 4946	3975 3838	1092 999	111 109	76.77 % 77.60 %	21.09 % 20.20 %	2.14 % 2.20 %
Home & Garden	4964 5165	3808 4008	1047 1049	109 108	76.71 % 77.60 %	21.09 % 20.31 %	2.20 % 2.09 %
Finance	4867 4945	3876 4009	873 821	118 115	79.64 % 81.07 %	17.94 % 16.60 %	2.42 % 2.33 %
Health	4930 5011	3982 4045	833 860	115 106	80.77 % 80.72 %	16.90 % 17.16 %	2.33 % 2.12 %
Pets	5009 5249	3870 4011	1027 1122	112 116	77.26 % 76.41 %	20.50 % 21.38 %	2.24 % 2.21 %
Sport & Fitness	4920 4961	3742 3798	1062 1044	116 119	76.06 % 76.56 %	21.59 % 21.04 %	2.36 % 2.40 %
Job & Career	5089 5017	3822 3788	1151 1114	116 115	75.10 % 75.50 %	22.62 % 22.20 %	2.28 % 2.29 %
Dating	4946 5171	3594 3792	1244 1263	108 116	72.66 % 73.33 %	25.15 % 24.42 %	2.18 % 2.24 %
Other	4866 5111	3860 3983	903 1017	103 111	79.33 % 77.93 %	18.56 % 19.90 %	2.12 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4486	3413 3320	1183 1070	108 96	72.56 % 74.01 %	25.15 % 23.85 %	2.30 % 2.14 %
Outlook Mail	4728 4590	3558 3482	1065 1006	105 102	75.25 % 75.86 %	22.53 % 21.92 %	2.22 % 2.22 %
Yahoo Mail	4635 4804	3547 3675	977 1029	111 100	76.53 % 76.50 %	21.08 % 21.42 %	2.39 % 2.08 %
AOL Mail	4696 4521	3580 3468	1010 949	106 104	76.24 % 76.71 %	21.51 % 20.99 %	2.26 % 2.30 %
Mail.com	4712 4696	3676 3687	937 906	99 103	78.01 % 78.51 %	19.89 % 19.29 %	2.10 % 2.19 %
Yandex Mail	4453 4875	3396 3719	952 1047	105 109	76.26 % 76.29 %	21.38 % 21.48 %	2.36 % 2.24 %
GMX Mail	4748 4452	3611 3376	1033 977	104 99	76.05 % 75.83 %	21.76 % 21.95 %	2.19 % 2.22 %
Zoho Mail	4633 4689	3638 3696	895 887	100 106	78.52 % 78.82 %	19.32 % 18.92 %	2.16 % 2.26 %
ProtonMail	4772 4614	3761 3664	898 850	113 100	78.81 % 79.41 %	18.82 % 18.42 %	2.37 % 2.17 %
Custom Mail	4670 4463	3732 3580	836 790	102 93	79.91 % 80.22 %	17.90 % 17.70 %	2.18 % 2.08 %
iCloud Mail	4629 4618	3392 3339	1134 1177	103 102	73.28 % 72.30 %	24.50 % 25.49 %	2.23 % 2.21 %
Tuta	4696 4732	3688 3725	900 903	108 104	78.53 % 78.72 %	19.17 % 19.08 %	2.30 % 2.20 %
Juno.com	4658 4718	3720 3738	835 866	103 114	79.86 % 79.23 %	17.93 % 18.36 %	2.21 % 2.42 %
Mailfence	4605 4685	3654 3744	846 842	105 99	79.35 % 79.91 %	18.37 % 17.97 %	2.28 % 2.11 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.