CampaignMonitor and Mailgun Email Deliverability Comparison

CampaignMonitor

Mailgun

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 75.969	59.143 58.252	15.151 15.942	1.509 1.775

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 76.68 %	19.99 % 20.98 %	1.99 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5772	4635 4368	1195 1279	115 125	77.96 % 75.68 %	20.10 % 22.16 %	1.93 % 2.17 %
Elektronics	5832 5578	4507 4314	1205 1144	120 120	77.28 % 77.34 %	20.66 % 20.51 %	2.06 % 2.15 %
Entertainment	5829 5696	4528 4302	1182 1257	119 137	77.68 % 75.53 %	20.28 % 22.07 %	2.04 % 2.41 %
Cosmetics & Beauty	5850 5480	4594 4213	1140 1140	116 127	78.53 % 76.88 %	19.49 % 20.80 %	1.98 % 2.32 %
Food & Drink	5925 5929	4591 4520	1220 1270	114 139	77.49 % 76.24 %	20.59 % 21.42 %	1.92 % 2.34 %
Home & Garden	5896 6035	4608 4645	1172 1255	116 135	78.15 % 76.97 %	19.88 % 20.80 %	1.97 % 2.24 %
Finance	5613 5761	4540 4634	954 987	119 140	80.88 % 80.44 %	17.00 % 17.13 %	2.12 % 2.43 %
Health	5766 5904	4725 4730	918 1038	123 136	81.95 % 80.12 %	15.92 % 17.58 %	2.13 % 2.30 %
Pets	5928 6059	4622 4606	1194 1312	112 141	77.97 % 76.02 %	20.14 % 21.65 %	1.89 % 2.33 %
Sport & Fitness	5795 5799	4474 4399	1207 1259	114 141	77.20 % 75.86 %	20.83 % 21.71 %	1.97 % 2.43 %
Job & Career	5942 6027	4505 4520	1320 1367	117 140	75.82 % 75.00 %	22.21 % 22.68 %	1.97 % 2.32 %
Dating	5730 5859	4210 4269	1410 1448	110 142	73.47 % 72.86 %	24.61 % 24.71 %	1.92 % 2.42 %
Other	5752 6070	4604 4732	1034 1186	114 152	80.04 % 77.96 %	17.98 % 19.54 %	1.98 % 2.50 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5195	4043 3821	1347 1250	116 124	73.43 % 73.55 %	24.46 % 24.06 %	2.11 % 2.39 %
Outlook Mail	5532 5364	4224 4008	1199 1229	109 127	76.36 % 74.72 %	21.67 % 22.91 %	1.97 % 2.37 %
Yahoo Mail	5402 5576	4167 4236	1124 1215	111 125	77.14 % 75.97 %	20.81 % 21.79 %	2.05 % 2.24 %
AOL Mail	5388 5319	4177 4046	1107 1147	104 126	77.52 % 76.07 %	20.55 % 21.56 %	1.93 % 2.37 %
Mail.com	5399 5606	4270 4357	1028 1120	101 129	79.09 % 77.72 %	19.04 % 19.98 %	1.87 % 2.30 %
Yandex Mail	5273 5600	4059 4240	1108 1227	106 133	76.98 % 75.71 %	21.01 % 21.91 %	2.01 % 2.38 %
GMX Mail	5515 5388	4231 4060	1173 1204	111 124	76.72 % 75.35 %	21.27 % 22.35 %	2.01 % 2.30 %
Zoho Mail	5294 5479	4218 4270	973 1075	103 134	79.68 % 77.93 %	18.38 % 19.62 %	1.95 % 2.45 %
ProtonMail	5415 5318	4319 4192	984 1000	112 126	79.76 % 78.83 %	18.17 % 18.80 %	2.07 % 2.37 %
Custom Mail	5386 5364	4349 4263	934 978	103 123	80.75 % 79.47 %	17.34 % 18.23 %	1.91 % 2.29 %
iCloud Mail	5266 5554	3927 3997	1235 1428	104 129	74.57 % 71.97 %	23.45 % 25.71 %	1.97 % 2.32 %
Tuta	5574 5522	4430 4326	1031 1074	113 122	79.48 % 78.34 %	18.50 % 19.45 %	2.03 % 2.21 %
Juno.com	5389 5453	4358 4294	926 1024	105 135	80.87 % 78.75 %	17.18 % 18.78 %	1.95 % 2.48 %
Mailfence	5464 5231	4371 4142	982 971	111 118	80.00 % 79.18 %	17.97 % 18.56 %	2.03 % 2.26 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.