CampaignMonitor and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.369 8.801	321.796 7.331	68.985 1.140	11.588 330

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.98 % 83.30 %	17.14 % 12.95 %	2.88 % 3.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30832 688	25667 588	4413 77	752 23	83.25 % 85.47 %	14.31 % 11.19 %	2.44 % 3.34 %
Elektronics	31151 679	25128 580	5174 82	849 17	80.67 % 85.42 %	16.61 % 12.08 %	2.73 % 2.50 %
Entertainment	31177 694	24933 573	5389 91	855 30	79.97 % 82.56 %	17.29 % 13.11 %	2.74 % 4.32 %
Cosmetics & Beauty	31031 679	24681 558	5437 89	913 32	79.54 % 82.18 %	17.52 % 13.11 %	2.94 % 4.71 %
Food & Drink	31354 685	25975 594	4573 71	806 20	82.84 % 86.72 %	14.59 % 10.36 %	2.57 % 2.92 %
Home & Garden	30694 686	25499 588	4420 77	775 21	83.07 % 85.71 %	14.40 % 11.22 %	2.52 % 3.06 %
Finance	30608 639	23426 517	6168 93	1014 29	76.54 % 80.91 %	20.15 % 14.55 %	3.31 % 4.54 %
Health	31097 662	24106 539	6020 96	971 27	77.52 % 81.42 %	19.36 % 14.50 %	3.12 % 4.08 %
Pets	31062 682	25435 578	4737 81	890 23	81.88 % 84.75 %	15.25 % 11.88 %	2.87 % 3.37 %
Sport & Fitness	31016 705	24482 574	5568 102	966 29	78.93 % 81.42 %	17.95 % 14.47 %	3.11 % 4.11 %
Job & Career	30654 659	23914 533	5748 99	992 27	78.01 % 80.88 %	18.75 % 15.02 %	3.24 % 4.10 %
Dating	30911 633	23292 509	6677 97	942 27	75.35 % 80.41 %	21.60 % 15.32 %	3.05 % 4.27 %
Other	30782 710	25258 600	4661 85	863 25	82.05 % 84.51 %	15.14 % 11.97 %	2.80 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40396 688	30877 527	8200 120	1319 41	76.44 % 76.60 %	20.30 % 17.44 %	3.27 % 5.96 %
Outlook Mail	39834 635	30886 522	7677 88	1271 25	77.54 % 82.20 %	19.27 % 13.86 %	3.19 % 3.94 %
Yahoo Mail	40126 683	32009 573	6958 91	1159 19	79.77 % 83.89 %	17.34 % 13.32 %	2.89 % 2.78 %
AOL Mail	39698 736	31628 605	6874 99	1196 32	79.67 % 82.20 %	17.32 % 13.45 %	3.01 % 4.35 %
Mail.com	39991 676	32440 573	6470 82	1081 21	81.12 % 84.76 %	16.18 % 12.13 %	2.70 % 3.11 %
Yandex Mail	40141 650	31385 532	7465 96	1291 22	78.19 % 81.85 %	18.60 % 14.77 %	3.22 % 3.38 %
GMX Mail	39657 652	31959 550	6607 78	1091 24	80.59 % 84.36 %	16.66 % 11.96 %	2.75 % 3.68 %
Zoho Mail	40310 703	32890 600	6342 82	1078 21	81.59 % 85.35 %	15.73 % 11.66 %	2.67 % 2.99 %
ProtonMail	40668 656	33222 558	6408 71	1038 27	81.69 % 85.06 %	15.76 % 10.82 %	2.55 % 4.12 %
Custom Mail	39551 667	32838 572	5717 71	996 24	83.03 % 85.76 %	14.45 % 10.64 %	2.52 % 3.60 %
iCloud Mail	676 655	532 519	114 107	30 29	78.70 % 79.24 %	16.86 % 16.34 %	4.44 % 4.43 %
Tuta	704 721	601 616	84 82	19 23	85.37 % 85.44 %	11.93 % 11.37 %	2.70 % 3.19 %
Juno.com	617 679	529 584	69 73	19 22	85.74 % 86.01 %	11.18 % 10.75 %	3.08 % 3.24 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.