CampaignMonitor and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 61.832	366.193 51.727	75.786 7.939	13.427 2.166

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 83.66 %	16.64 % 12.84 %	2.95 % 3.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 4767	29205 4106	4864 518	870 143	83.59 % 86.13 %	13.92 % 10.87 %	2.49 % 3.00 %
Elektronics	35147 4874	28512 4152	5651 580	984 142	81.12 % 85.19 %	16.08 % 11.90 %	2.80 % 2.91 %
Entertainment	35195 4794	28297 3993	5918 632	980 169	80.40 % 83.29 %	16.81 % 13.18 %	2.78 % 3.53 %
Cosmetics & Beauty	35045 4784	28025 3991	5954 613	1066 180	79.97 % 83.42 %	16.99 % 12.81 %	3.04 % 3.76 %
Food & Drink	35461 4759	29512 4089	5019 519	930 151	83.22 % 85.92 %	14.15 % 10.91 %	2.62 % 3.17 %
Home & Garden	34926 4617	29134 3955	4881 508	911 154	83.42 % 85.66 %	13.98 % 11.00 %	2.61 % 3.34 %
Finance	34823 4732	26851 3841	6798 700	1174 191	77.11 % 81.17 %	19.52 % 14.79 %	3.37 % 4.04 %
Health	35153 4670	27450 3855	6583 651	1120 164	78.09 % 82.55 %	18.73 % 13.94 %	3.19 % 3.51 %
Pets	35131 4823	28883 4101	5226 571	1022 151	82.22 % 85.03 %	14.88 % 11.84 %	2.91 % 3.13 %
Sport & Fitness	35095 4744	27846 3918	6131 665	1118 161	79.34 % 82.59 %	17.47 % 14.02 %	3.19 % 3.39 %
Job & Career	34637 4768	27145 3842	6336 710	1156 216	78.37 % 80.58 %	18.29 % 14.89 %	3.34 % 4.53 %
Dating	35011 4695	26631 3808	7286 701	1094 186	76.06 % 81.11 %	20.81 % 14.93 %	3.12 % 3.96 %
Other	34843 4805	28702 4076	5139 571	1002 158	82.38 % 84.83 %	14.75 % 11.88 %	2.88 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 4684	34102 3649	8918 821	1499 214	76.60 % 77.90 %	20.03 % 17.53 %	3.37 % 4.57 %
Outlook Mail	43939 4710	34244 3851	8259 670	1436 189	77.94 % 81.76 %	18.80 % 14.23 %	3.27 % 4.01 %
Yahoo Mail	44257 4666	35436 3887	7512 618	1309 161	80.07 % 83.30 %	16.97 % 13.24 %	2.96 % 3.45 %
AOL Mail	43721 4831	34967 4015	7405 642	1349 174	79.98 % 83.11 %	16.94 % 13.29 %	3.09 % 3.60 %
Mail.com	44009 4833	35835 4080	6962 597	1212 156	81.43 % 84.42 %	15.82 % 12.35 %	2.75 % 3.23 %
Yandex Mail	44226 4769	34727 3895	8045 684	1454 190	78.52 % 81.67 %	18.19 % 14.34 %	3.29 % 3.98 %
GMX Mail	43598 4732	35325 4054	7056 535	1217 143	81.02 % 85.67 %	16.18 % 11.31 %	2.79 % 3.02 %
Zoho Mail	44406 4861	36406 4152	6803 562	1197 147	81.98 % 85.41 %	15.32 % 11.56 %	2.70 % 3.02 %
ProtonMail	44795 4769	36818 4106	6845 507	1132 156	82.19 % 86.10 %	15.28 % 10.63 %	2.53 % 3.27 %
Custom Mail	43586 4632	36319 4010	6146 483	1121 139	83.33 % 86.57 %	14.10 % 10.43 %	2.57 % 3.00 %
iCloud Mail	4768 4709	3751 3736	784 768	233 205	78.67 % 79.34 %	16.44 % 16.31 %	4.89 % 4.35 %
Tuta	4907 4827	4215 4128	558 547	134 152	85.90 % 85.52 %	11.37 % 11.33 %	2.73 % 3.15 %
Juno.com	4675 4809	4048 4164	493 505	134 140	86.59 % 86.59 %	10.55 % 10.50 %	2.87 % 2.91 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.