CampaignMonitor and Mailgun Email Deliverability Comparison

CampaignMonitor

Mailgun

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 75.674	58.738 58.172	15.451 15.752	1.624 1.750

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 76.87 %	20.38 % 20.82 %	2.14 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5807	4606 4432	1214 1249	125 126	77.48 % 76.32 %	20.42 % 21.51 %	2.10 % 2.17 %
Elektronics	5979 5609	4579 4350	1269 1135	131 124	76.58 % 77.55 %	21.22 % 20.24 %	2.19 % 2.21 %
Entertainment	5820 5693	4490 4321	1204 1238	126 134	77.15 % 75.90 %	20.69 % 21.75 %	2.16 % 2.35 %
Cosmetics & Beauty	5868 5442	4594 4193	1151 1123	123 126	78.29 % 77.05 %	19.61 % 20.64 %	2.10 % 2.32 %
Food & Drink	5972 5827	4599 4468	1250 1220	123 139	77.01 % 76.68 %	20.93 % 20.94 %	2.06 % 2.39 %
Home & Garden	5834 6002	4509 4637	1205 1232	120 133	77.29 % 77.26 %	20.65 % 20.53 %	2.06 % 2.22 %
Finance	5673 5689	4550 4586	990 968	133 135	80.20 % 80.61 %	17.45 % 17.02 %	2.34 % 2.37 %
Health	5751 5901	4677 4740	944 1029	130 132	81.32 % 80.33 %	16.41 % 17.44 %	2.26 % 2.24 %
Pets	5801 6106	4497 4646	1181 1322	123 138	77.52 % 76.09 %	20.36 % 21.65 %	2.12 % 2.26 %
Sport & Fitness	5761 5766	4415 4387	1219 1235	127 144	76.64 % 76.08 %	21.16 % 21.42 %	2.20 % 2.50 %
Job & Career	5947 5894	4488 4429	1335 1326	124 139	75.47 % 75.14 %	22.45 % 22.50 %	2.09 % 2.36 %
Dating	5757 5917	4197 4302	1440 1476	120 139	72.90 % 72.71 %	25.01 % 24.95 %	2.08 % 2.35 %
Other	5705 6021	4537 4681	1049 1199	119 141	79.53 % 77.74 %	18.39 % 19.91 %	2.09 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5225	3965 3843	1350 1261	118 121	72.98 % 73.55 %	24.85 % 24.13 %	2.17 % 2.32 %
Outlook Mail	5462 5372	4139 4050	1204 1197	119 125	75.78 % 75.39 %	22.04 % 22.28 %	2.18 % 2.33 %
Yahoo Mail	5426 5614	4167 4270	1137 1223	122 121	76.80 % 76.06 %	20.95 % 21.78 %	2.25 % 2.16 %
AOL Mail	5448 5264	4176 4012	1154 1129	118 123	76.65 % 76.22 %	21.18 % 21.45 %	2.17 % 2.34 %
Mail.com	5457 5427	4272 4242	1077 1064	108 121	78.28 % 78.16 %	19.74 % 19.61 %	1.98 % 2.23 %
Yandex Mail	5191 5673	3973 4290	1105 1249	113 134	76.54 % 75.62 %	21.29 % 22.02 %	2.18 % 2.36 %
GMX Mail	5530 5269	4219 3982	1193 1162	118 125	76.29 % 75.57 %	21.57 % 22.05 %	2.13 % 2.37 %
Zoho Mail	5361 5447	4231 4246	1019 1069	111 132	78.92 % 77.95 %	19.01 % 19.63 %	2.07 % 2.42 %
ProtonMail	5510 5379	4373 4253	1013 1002	124 124	79.36 % 79.07 %	18.38 % 18.63 %	2.25 % 2.31 %
Custom Mail	5357 5254	4305 4185	943 952	109 117	80.36 % 79.65 %	17.60 % 18.12 %	2.03 % 2.23 %
iCloud Mail	5307 5489	3913 3954	1280 1408	114 127	73.73 % 72.03 %	24.12 % 25.65 %	2.15 % 2.31 %
Tuta	5470 5433	4325 4263	1028 1045	117 125	79.07 % 78.46 %	18.79 % 19.23 %	2.14 % 2.30 %
Juno.com	5437 5454	4363 4307	959 1009	115 138	80.25 % 78.97 %	17.64 % 18.50 %	2.12 % 2.53 %
Mailfence	5424 5374	4317 4275	989 982	118 117	79.59 % 79.55 %	18.23 % 18.27 %	2.18 % 2.18 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.