Mailgun and Brevo Email Deliverability Comparison

Mailgun

Brevo

In this comparison, the deliverability of Mailgun and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.077 76.694	58.049 59.540	16.197 15.518	1.831 1.636

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.30 % 77.63 %	21.29 % 20.23 %	2.41 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5855 6146	4381 4749	1335 1272	139 125	74.82 % 77.27 %	22.80 % 20.70 %	2.37 % 2.03 %
Elektronics	5720 5976	4393 4658	1197 1182	130 136	76.80 % 77.95 %	20.93 % 19.78 %	2.27 % 2.28 %
Entertainment	5826 6047	4378 4656	1308 1257	140 134	75.15 % 77.00 %	22.45 % 20.79 %	2.40 % 2.22 %
Cosmetics & Beauty	5567 5761	4251 4509	1178 1131	138 121	76.36 % 78.27 %	21.16 % 19.63 %	2.48 % 2.10 %
Food & Drink	5934 5989	4495 4644	1297 1224	142 121	75.75 % 77.54 %	21.86 % 20.44 %	2.39 % 2.02 %
Home & Garden	6032 5719	4622 4435	1271 1162	139 122	76.62 % 77.55 %	21.07 % 20.32 %	2.30 % 2.13 %
Finance	5773 5914	4627 4794	1004 997	142 123	80.15 % 81.06 %	17.39 % 16.86 %	2.46 % 2.08 %
Health	5946 5996	4761 4889	1046 978	139 129	80.07 % 81.54 %	17.59 % 16.31 %	2.34 % 2.15 %
Pets	6019 5838	4567 4493	1316 1221	136 124	75.88 % 76.96 %	21.86 % 20.91 %	2.26 % 2.12 %
Sport & Fitness	5650 5824	4296 4484	1212 1212	142 128	76.04 % 76.99 %	21.45 % 20.81 %	2.51 % 2.20 %
Job & Career	5992 5877	4477 4436	1374 1321	141 120	74.72 % 75.48 %	22.93 % 22.48 %	2.35 % 2.04 %
Dating	5742 5956	4123 4368	1477 1455	142 133	71.80 % 73.34 %	25.72 % 24.43 %	2.47 % 2.23 %
Other	6021 5651	4678 4425	1182 1106	161 120	77.69 % 78.30 %	19.63 % 19.57 %	2.67 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5339 5276	3890 3939	1319 1226	130 111	72.86 % 74.66 %	24.71 % 23.24 %	2.43 % 2.10 %
Outlook Mail	5428 5355	4057 4086	1231 1164	140 105	74.74 % 76.30 %	22.68 % 21.74 %	2.58 % 1.96 %
Yahoo Mail	5411 5484	4099 4234	1193 1138	119 112	75.75 % 77.21 %	22.05 % 20.75 %	2.20 % 2.04 %
AOL Mail	5425 5734	4095 4401	1195 1205	135 128	75.48 % 76.75 %	22.03 % 21.01 %	2.49 % 2.23 %
Mail.com	5451 5428	4218 4257	1104 1048	129 123	77.38 % 78.43 %	20.25 % 19.31 %	2.37 % 2.27 %
Yandex Mail	5527 5461	4169 4172	1225 1166	133 123	75.43 % 76.40 %	22.16 % 21.35 %	2.41 % 2.25 %
GMX Mail	5613 5409	4213 4122	1270 1174	130 113	75.06 % 76.21 %	22.63 % 21.70 %	2.32 % 2.09 %
Zoho Mail	5391 5565	4175 4372	1085 1072	131 121	77.44 % 78.56 %	20.13 % 19.26 %	2.43 % 2.17 %
ProtonMail	5330 5375	4184 4274	1019 995	127 106	78.50 % 79.52 %	19.12 % 18.51 %	2.38 % 1.97 %
Custom Mail	5403 5542	4262 4483	1005 941	136 118	78.88 % 80.89 %	18.60 % 16.98 %	2.52 % 2.13 %
iCloud Mail	5561 5575	4002 4113	1431 1342	128 120	71.97 % 73.78 %	25.73 % 24.07 %	2.30 % 2.15 %
Tuta	5603 5508	4371 4389	1107 1007	125 112	78.01 % 79.68 %	19.76 % 18.28 %	2.23 % 2.03 %
Juno.com	5389 5258	4224 4189	1029 954	136 115	78.38 % 79.67 %	19.09 % 18.14 %	2.52 % 2.19 %
Mailfence	5206 5724	4090 4509	984 1086	132 129	78.56 % 78.77 %	18.90 % 18.97 %	2.54 % 2.25 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.