Mailgun and Brevo Email Deliverability Comparison

Mailgun

Brevo

In this comparison, the deliverability of Mailgun and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.108 65.773	50.027 51.817	13.594 12.742	1.487 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 78.78 %	20.88 % 19.37 %	2.28 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5003 5098	3890 4004	1011 1005	102 89	77.75 % 78.54 %	20.21 % 19.71 %	2.04 % 1.75 %
Elektronics	4994 5027	3875 4033	998 900	121 94	77.59 % 80.23 %	19.98 % 17.90 %	2.42 % 1.87 %
Entertainment	4888 4956	3723 3874	1050 990	115 92	76.17 % 78.17 %	21.48 % 19.98 %	2.35 % 1.86 %
Cosmetics & Beauty	4954 5185	3827 4113	1017 981	110 91	77.25 % 79.32 %	20.53 % 18.92 %	2.22 % 1.76 %
Food & Drink	4881 4881	3760 3831	1006 960	115 90	77.03 % 78.49 %	20.61 % 19.67 %	2.36 % 1.84 %
Home & Garden	5164 5066	3981 3952	1073 1017	110 97	77.09 % 78.01 %	20.78 % 20.08 %	2.13 % 1.91 %
Finance	5006 4793	4057 3944	832 765	117 84	81.04 % 82.29 %	16.62 % 15.96 %	2.34 % 1.75 %
Health	4959 5258	3945 4319	900 834	114 105	79.55 % 82.14 %	18.15 % 15.86 %	2.30 % 2.00 %
Pets	5179 4920	3911 3831	1143 1000	125 89	75.52 % 77.87 %	22.07 % 20.33 %	2.41 % 1.81 %
Sport & Fitness	5062 5293	3851 4141	1090 1054	121 98	76.08 % 78.24 %	21.53 % 19.91 %	2.39 % 1.85 %
Job & Career	4784 5193	3538 3925	1140 1164	106 104	73.95 % 75.58 %	23.83 % 22.41 %	2.22 % 2.00 %
Dating	5029 5104	3637 3831	1277 1185	115 88	72.32 % 75.06 %	25.39 % 23.22 %	2.29 % 1.72 %
Other	5205 4999	4032 4019	1057 887	116 93	77.46 % 80.40 %	20.31 % 17.74 %	2.23 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4665 4652	3427 3486	1133 1073	105 93	73.46 % 74.94 %	24.29 % 23.07 %	2.25 % 2.00 %
Outlook Mail	4729 4710	3527 3630	1091 997	111 83	74.58 % 77.07 %	23.07 % 21.17 %	2.35 % 1.76 %
Yahoo Mail	4699 4766	3550 3727	1040 951	109 88	75.55 % 78.20 %	22.13 % 19.95 %	2.32 % 1.85 %
AOL Mail	4477 4563	3422 3577	957 905	98 81	76.44 % 78.39 %	21.38 % 19.83 %	2.19 % 1.78 %
Mail.com	4529 4838	3538 3851	885 893	106 94	78.12 % 79.60 %	19.54 % 18.46 %	2.34 % 1.94 %
Yandex Mail	4855 4670	3696 3629	1053 956	106 85	76.13 % 77.71 %	21.69 % 20.47 %	2.18 % 1.82 %
GMX Mail	4457 4708	3340 3635	1013 988	104 85	74.94 % 77.21 %	22.73 % 20.99 %	2.33 % 1.81 %
Zoho Mail	4671 4698	3647 3763	908 850	116 85	78.08 % 80.10 %	19.44 % 18.09 %	2.48 % 1.81 %
ProtonMail	4629 4601	3643 3722	884 790	102 89	78.70 % 80.90 %	19.10 % 17.17 %	2.20 % 1.93 %
Custom Mail	4605 4813	3699 3948	812 774	94 91	80.33 % 82.03 %	17.63 % 16.08 %	2.04 % 1.89 %
iCloud Mail	4625 4752	3333 3560	1183 1104	109 88	72.06 % 74.92 %	25.58 % 23.23 %	2.36 % 1.85 %
Tuta	4627 4731	3649 3821	872 825	106 85	78.86 % 80.77 %	18.85 % 17.44 %	2.29 % 1.80 %
Juno.com	4702 4601	3704 3701	880 818	118 82	78.77 % 80.44 %	18.72 % 17.78 %	2.51 % 1.78 %
Mailfence	4838 4670	3852 3767	883 818	103 85	79.62 % 80.66 %	18.25 % 17.52 %	2.13 % 1.82 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.