Mailgun and Brevo Email Deliverability Comparison

Mailgun

Brevo

In this comparison, the deliverability of Mailgun and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.969 76.447	58.252 59.594	15.942 15.255	1.775 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.68 % 77.95 %	20.98 % 19.96 %	2.34 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5772 6165	4368 4799	1279 1245	125 121	75.68 % 77.84 %	22.16 % 20.19 %	2.17 % 1.96 %
Elektronics	5578 5801	4314 4574	1144 1101	120 126	77.34 % 78.85 %	20.51 % 18.98 %	2.15 % 2.17 %
Entertainment	5696 5935	4302 4609	1257 1192	137 134	75.53 % 77.66 %	22.07 % 20.08 %	2.41 % 2.26 %
Cosmetics & Beauty	5480 5909	4213 4630	1140 1161	127 118	76.88 % 78.36 %	20.80 % 19.65 %	2.32 % 2.00 %
Food & Drink	5929 5925	4520 4616	1270 1193	139 116	76.24 % 77.91 %	21.42 % 20.14 %	2.34 % 1.96 %
Home & Garden	6035 5736	4645 4462	1255 1152	135 122	76.97 % 77.79 %	20.80 % 20.08 %	2.24 % 2.13 %
Finance	5761 5654	4634 4601	987 940	140 113	80.44 % 81.38 %	17.13 % 16.63 %	2.43 % 2.00 %
Health	5904 6047	4730 4937	1038 979	136 131	80.12 % 81.64 %	17.58 % 16.19 %	2.30 % 2.17 %
Pets	6059 5834	4606 4482	1312 1227	141 125	76.02 % 76.83 %	21.65 % 21.03 %	2.33 % 2.14 %
Sport & Fitness	5799 5875	4399 4543	1259 1212	141 120	75.86 % 77.33 %	21.71 % 20.63 %	2.43 % 2.04 %
Job & Career	6027 5936	4520 4491	1367 1322	140 123	75.00 % 75.66 %	22.68 % 22.27 %	2.32 % 2.07 %
Dating	5859 5913	4269 4362	1448 1420	142 131	72.86 % 73.77 %	24.71 % 24.01 %	2.42 % 2.22 %
Other	6070 5717	4732 4488	1186 1111	152 118	77.96 % 78.50 %	19.54 % 19.43 %	2.50 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5195 5180	3821 3872	1250 1195	124 113	73.55 % 74.75 %	24.06 % 23.07 %	2.39 % 2.18 %
Outlook Mail	5364 5386	4008 4124	1229 1162	127 100	74.72 % 76.57 %	22.91 % 21.57 %	2.37 % 1.86 %
Yahoo Mail	5576 5563	4236 4313	1215 1138	125 112	75.97 % 77.53 %	21.79 % 20.46 %	2.24 % 2.01 %
AOL Mail	5319 5600	4046 4324	1147 1161	126 115	76.07 % 77.21 %	21.56 % 20.73 %	2.37 % 2.05 %
Mail.com	5606 5495	4357 4306	1120 1068	129 121	77.72 % 78.36 %	19.98 % 19.44 %	2.30 % 2.20 %
Yandex Mail	5600 5331	4240 4106	1227 1113	133 112	75.71 % 77.02 %	21.91 % 20.88 %	2.38 % 2.10 %
GMX Mail	5388 5458	4060 4182	1204 1165	124 111	75.35 % 76.62 %	22.35 % 21.34 %	2.30 % 2.03 %
Zoho Mail	5479 5570	4270 4387	1075 1064	134 119	77.93 % 78.76 %	19.62 % 19.10 %	2.45 % 2.14 %
ProtonMail	5318 5380	4192 4308	1000 970	126 102	78.83 % 80.07 %	18.80 % 18.03 %	2.37 % 1.90 %
Custom Mail	5364 5522	4263 4487	978 917	123 118	79.47 % 81.26 %	18.23 % 16.61 %	2.29 % 2.14 %
iCloud Mail	5554 5350	3997 3971	1428 1265	129 114	71.97 % 74.22 %	25.71 % 23.64 %	2.32 % 2.13 %
Tuta	5522 5490	4326 4399	1074 980	122 111	78.34 % 80.13 %	19.45 % 17.85 %	2.21 % 2.02 %
Juno.com	5453 5294	4294 4205	1024 971	135 118	78.75 % 79.43 %	18.78 % 18.34 %	2.48 % 2.23 %
Mailfence	5231 5828	4142 4610	971 1086	118 132	79.18 % 79.10 %	18.56 % 18.63 %	2.26 % 2.26 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.