Mailgun and Brevo Email Deliverability Comparison

Mailgun

Brevo

In this comparison, the deliverability of Mailgun and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.943 65.773	50.213 51.947	13.299 12.612	1.431 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.32 % 78.98 %	20.48 % 19.18 %	2.20 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4988 5310	3830 4188	1056 1031	102 91	76.78 % 78.87 %	21.17 % 19.42 %	2.04 % 1.71 %
Elektronics	4810 4997	3757 4000	951 894	102 103	78.11 % 80.05 %	19.77 % 17.89 %	2.12 % 2.06 %
Entertainment	4867 5126	3720 4035	1043 985	104 106	76.43 % 78.72 %	21.43 % 19.22 %	2.14 % 2.07 %
Cosmetics & Beauty	4702 5059	3634 4004	960 971	108 84	77.29 % 79.15 %	20.42 % 19.19 %	2.30 % 1.66 %
Food & Drink	4946 5005	3838 3959	999 954	109 92	77.60 % 79.10 %	20.20 % 19.06 %	2.20 % 1.84 %
Home & Garden	5165 4981	4008 3924	1049 965	108 92	77.60 % 78.78 %	20.31 % 19.37 %	2.09 % 1.85 %
Finance	4945 4899	4009 4030	821 788	115 81	81.07 % 82.26 %	16.60 % 16.08 %	2.33 % 1.65 %
Health	5011 5262	4045 4349	860 812	106 101	80.72 % 82.65 %	17.16 % 15.43 %	2.12 % 1.92 %
Pets	5249 5104	4011 3974	1122 1034	116 96	76.41 % 77.86 %	21.38 % 20.26 %	2.21 % 1.88 %
Sport & Fitness	4961 5006	3798 3931	1044 984	119 91	76.56 % 78.53 %	21.04 % 19.66 %	2.40 % 1.82 %
Job & Career	5017 5023	3788 3848	1114 1083	115 92	75.50 % 76.61 %	22.20 % 21.56 %	2.29 % 1.83 %
Dating	5171 5092	3792 3802	1263 1196	116 94	73.33 % 74.67 %	24.42 % 23.49 %	2.24 % 1.85 %
Other	5111 4909	3983 3903	1017 915	111 91	77.93 % 79.51 %	19.90 % 18.64 %	2.17 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4486 4598	3320 3472	1070 1032	96 94	74.01 % 75.51 %	23.85 % 22.44 %	2.14 % 2.04 %
Outlook Mail	4590 4698	3482 3634	1006 982	102 82	75.86 % 77.35 %	21.92 % 20.90 %	2.22 % 1.75 %
Yahoo Mail	4804 4820	3675 3785	1029 946	100 89	76.50 % 78.53 %	21.42 % 19.63 %	2.08 % 1.85 %
AOL Mail	4521 4829	3468 3783	949 957	104 89	76.71 % 78.34 %	20.99 % 19.82 %	2.30 % 1.84 %
Mail.com	4696 4644	3687 3702	906 849	103 93	78.51 % 79.72 %	19.29 % 18.28 %	2.19 % 2.00 %
Yandex Mail	4875 4550	3719 3548	1047 923	109 79	76.29 % 77.98 %	21.48 % 20.29 %	2.24 % 1.74 %
GMX Mail	4452 4763	3376 3695	977 985	99 83	75.83 % 77.58 %	21.95 % 20.68 %	2.22 % 1.74 %
Zoho Mail	4689 4645	3696 3704	887 854	106 87	78.82 % 79.74 %	18.92 % 18.39 %	2.26 % 1.87 %
ProtonMail	4614 4659	3664 3761	850 816	100 82	79.41 % 80.73 %	18.42 % 17.51 %	2.17 % 1.76 %
Custom Mail	4463 4775	3580 3936	790 749	93 90	80.22 % 82.43 %	17.70 % 15.69 %	2.08 % 1.88 %
iCloud Mail	4618 4684	3339 3533	1177 1064	102 87	72.30 % 75.43 %	25.49 % 22.72 %	2.21 % 1.86 %
Tuta	4732 4752	3725 3864	903 806	104 82	78.72 % 81.31 %	19.08 % 16.96 %	2.20 % 1.73 %
Juno.com	4718 4549	3738 3657	866 811	114 81	79.23 % 80.39 %	18.36 % 17.83 %	2.42 % 1.78 %
Mailfence	4685 4807	3744 3873	842 838	99 96	79.91 % 80.57 %	17.97 % 17.43 %	2.11 % 2.00 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.