Mailgun and Brevo Email Deliverability Comparison

Mailgun

Brevo

In this comparison, the deliverability of Mailgun and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.615 65.359	49.541 51.606	13.785 12.735	1.579 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 78.96 %	21.33 % 19.48 %	2.44 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5018 5014	3908 3945	1019 994	110 93	77.88 % 78.68 %	20.31 % 19.82 %	2.19 % 1.85 %
Elektronics	5054 5092	3920 4074	1033 947	132 102	77.56 % 80.01 %	20.44 % 18.60 %	2.61 % 2.00 %
Entertainment	4913 4934	3747 3860	1071 1005	122 99	76.27 % 78.23 %	21.80 % 20.37 %	2.48 % 2.01 %
Cosmetics & Beauty	4934 5064	3795 4028	1024 956	120 98	76.92 % 79.54 %	20.75 % 18.88 %	2.43 % 1.94 %
Food & Drink	4824 4890	3719 3853	1010 970	117 98	77.09 % 78.79 %	20.94 % 19.84 %	2.43 % 2.00 %
Home & Garden	5089 5163	3914 4040	1091 1040	120 106	76.91 % 78.25 %	21.44 % 20.14 %	2.36 % 2.05 %
Finance	5008 4876	4014 4002	912 807	125 97	80.15 % 82.08 %	18.21 % 16.55 %	2.50 % 1.99 %
Health	4944 5228	3899 4284	953 859	118 115	78.86 % 81.94 %	19.28 % 16.43 %	2.39 % 2.20 %
Pets	4996 4797	3764 3735	1123 969	127 93	75.34 % 77.86 %	22.48 % 20.20 %	2.54 % 1.94 %
Sport & Fitness	4986 5157	3777 4043	1088 1045	128 104	75.75 % 78.40 %	21.82 % 20.26 %	2.57 % 2.02 %
Job & Career	4807 5102	3565 3896	1142 1114	115 107	74.16 % 76.36 %	23.76 % 21.83 %	2.39 % 2.10 %
Dating	4864 5040	3522 3817	1233 1135	121 89	72.41 % 75.73 %	25.35 % 22.52 %	2.49 % 1.77 %
Other	5178 5002	3997 4029	1086 894	124 105	77.19 % 80.55 %	20.97 % 17.87 %	2.39 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4746 4721	3504 3588	1141 1066	114 96	73.83 % 76.00 %	24.04 % 22.58 %	2.40 % 2.03 %
Outlook Mail	4765 4768	3571 3709	1097 997	123 89	74.94 % 77.79 %	23.02 % 20.91 %	2.58 % 1.87 %
Yahoo Mail	4672 4755	3514 3738	1036 954	114 96	75.21 % 78.61 %	22.17 % 20.06 %	2.44 % 2.02 %
AOL Mail	4455 4612	3409 3622	960 910	105 93	76.52 % 78.53 %	21.55 % 19.73 %	2.36 % 2.02 %
Mail.com	4524 4872	3511 3882	911 897	116 104	77.61 % 79.68 %	20.14 % 18.41 %	2.56 % 2.13 %
Yandex Mail	4871 4755	3709 3714	1075 974	114 97	76.14 % 78.11 %	22.07 % 20.48 %	2.34 % 2.04 %
GMX Mail	4538 4684	3415 3623	1046 983	115 92	75.25 % 77.35 %	23.05 % 20.99 %	2.53 % 1.96 %
Zoho Mail	4621 4711	3595 3771	945 857	120 96	77.80 % 80.05 %	20.45 % 18.19 %	2.60 % 2.04 %
ProtonMail	4697 4654	3679 3761	926 817	110 99	78.33 % 80.81 %	19.71 % 17.55 %	2.34 % 2.13 %
Custom Mail	4723 4750	3755 3883	877 800	103 94	79.50 % 81.75 %	18.57 % 16.84 %	2.18 % 1.98 %
iCloud Mail	4663 4883	3394 3712	1198 1103	117 96	72.79 % 76.02 %	25.69 % 22.59 %	2.51 % 1.97 %
Tuta	4639 4720	3646 3797	904 857	113 91	78.59 % 80.44 %	19.49 % 18.16 %	2.44 % 1.93 %
Juno.com	4641 4587	3630 3687	909 826	124 89	78.22 % 80.38 %	19.59 % 18.01 %	2.67 % 1.94 %
Mailfence	4060 3887	3209 3119	760 694	91 74	79.04 % 80.24 %	18.72 % 17.85 %	2.24 % 1.90 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.