Mailgun and Brevo Email Deliverability Comparison

Mailgun

Brevo

In this comparison, the deliverability of Mailgun and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.823 65.820	49.612 51.806	13.681 12.761	1.530 1.253

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.53 % 78.71 %	21.11 % 19.39 %	2.36 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4967 5172	3819 4073	1044 1008	104 91	76.89 % 78.75 %	21.02 % 19.49 %	2.09 % 1.76 %
Elektronics	4857 5042	3760 4032	980 909	117 101	77.41 % 79.97 %	20.18 % 18.03 %	2.41 % 2.00 %
Entertainment	4771 4959	3618 3875	1040 985	113 99	75.83 % 78.14 %	21.80 % 19.86 %	2.37 % 2.00 %
Cosmetics & Beauty	4820 5154	3701 4072	1006 991	113 91	76.78 % 79.01 %	20.87 % 19.23 %	2.34 % 1.77 %
Food & Drink	4984 5019	3807 3939	1055 984	122 96	76.38 % 78.48 %	21.17 % 19.61 %	2.45 % 1.91 %
Home & Garden	5148 5010	3953 3906	1083 1009	112 95	76.79 % 77.96 %	21.04 % 20.14 %	2.18 % 1.90 %
Finance	4877 4754	3936 3909	824 757	117 88	80.71 % 82.23 %	16.90 % 15.92 %	2.40 % 1.85 %
Health	4966 5205	3934 4277	915 826	117 102	79.22 % 82.17 %	18.43 % 15.87 %	2.36 % 1.96 %
Pets	5194 4950	3913 3849	1153 1010	128 91	75.34 % 77.76 %	22.20 % 20.40 %	2.46 % 1.84 %
Sport & Fitness	5132 5244	3914 4105	1088 1039	130 100	76.27 % 78.28 %	21.20 % 19.81 %	2.53 % 1.91 %
Job & Career	4862 5199	3595 3930	1152 1162	115 107	73.94 % 75.59 %	23.69 % 22.35 %	2.37 % 2.06 %
Dating	5050 5190	3652 3893	1280 1200	118 97	72.32 % 75.01 %	25.35 % 23.12 %	2.34 % 1.87 %
Other	5195 4922	4010 3946	1061 881	124 95	77.19 % 80.17 %	20.42 % 17.90 %	2.39 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4496 4591	3284 3447	1109 1050	103 94	73.04 % 75.08 %	24.67 % 22.87 %	2.29 % 2.05 %
Outlook Mail	4640 4712	3442 3633	1082 995	116 84	74.18 % 77.10 %	23.32 % 21.12 %	2.50 % 1.78 %
Yahoo Mail	4702 4814	3545 3762	1045 962	112 90	75.39 % 78.15 %	22.22 % 19.98 %	2.38 % 1.87 %
AOL Mail	4529 4686	3443 3668	987 930	99 88	76.02 % 78.28 %	21.79 % 19.85 %	2.19 % 1.88 %
Mail.com	4597 4793	3574 3796	916 897	107 100	77.75 % 79.20 %	19.93 % 18.71 %	2.33 % 2.09 %
Yandex Mail	4806 4669	3627 3624	1063 960	116 85	75.47 % 77.62 %	22.12 % 20.56 %	2.41 % 1.82 %
GMX Mail	4404 4666	3284 3601	1016 986	104 79	74.57 % 77.18 %	23.07 % 21.13 %	2.36 % 1.69 %
Zoho Mail	4758 4712	3712 3766	927 854	119 92	78.02 % 79.92 %	19.48 % 18.12 %	2.50 % 1.95 %
ProtonMail	4614 4649	3641 3743	870 816	103 90	78.91 % 80.51 %	18.86 % 17.55 %	2.23 % 1.94 %
Custom Mail	4551 4944	3632 4057	820 793	99 94	79.81 % 82.06 %	18.02 % 16.04 %	2.18 % 1.90 %
iCloud Mail	4634 4660	3330 3484	1190 1085	114 91	71.86 % 74.76 %	25.68 % 23.28 %	2.46 % 1.95 %
Tuta	4650 4650	3645 3766	897 798	108 86	78.39 % 80.99 %	19.29 % 17.16 %	2.32 % 1.85 %
Juno.com	4689 4538	3684 3654	883 798	122 86	78.57 % 80.52 %	18.83 % 17.58 %	2.60 % 1.90 %
Mailfence	4753 4736	3769 3805	876 837	108 94	79.30 % 80.34 %	18.43 % 17.67 %	2.27 % 1.98 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.