Mailgun and Brevo Email Deliverability Comparison

Mailgun

Brevo

In this comparison, the deliverability of Mailgun and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.999 65.068	49.508 51.364	13.525 12.830	1.496 1.406

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 78.94 %	21.13 % 19.72 %	2.34 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5051 4918	3954 3866	1018 991	113 100	78.28 % 78.61 %	20.15 % 20.15 %	2.24 % 2.03 %
Elektronics	5044 5108	3932 4072	1037 959	130 111	77.95 % 79.72 %	20.56 % 18.77 %	2.58 % 2.17 %
Entertainment	4979 4998	3850 3906	1060 1030	114 107	77.32 % 78.15 %	21.29 % 20.61 %	2.29 % 2.14 %
Cosmetics & Beauty	4990 4918	3870 3916	1021 937	115 107	77.56 % 79.63 %	20.46 % 19.05 %	2.30 % 2.18 %
Food & Drink	4820 4946	3750 3896	1007 1000	115 107	77.80 % 78.77 %	20.89 % 20.22 %	2.39 % 2.16 %
Home & Garden	4971 5130	3832 4022	1069 1037	112 111	77.09 % 78.40 %	21.50 % 20.21 %	2.25 % 2.16 %
Finance	4885 4974	3928 4052	915 862	114 106	80.41 % 81.46 %	18.73 % 17.33 %	2.33 % 2.13 %
Health	4897 5111	3866 4147	948 884	109 120	78.95 % 81.14 %	19.36 % 17.30 %	2.23 % 2.35 %
Pets	4883 4854	3717 3792	1085 979	116 101	76.12 % 78.12 %	22.22 % 20.17 %	2.38 % 2.08 %
Sport & Fitness	4858 5130	3731 4034	1040 1027	120 114	76.80 % 78.64 %	21.41 % 20.02 %	2.47 % 2.22 %
Job & Career	4694 5083	3523 3906	1090 1109	106 113	75.05 % 76.84 %	23.22 % 21.82 %	2.26 % 2.22 %
Dating	4718 5012	3480 3839	1156 1113	112 98	73.76 % 76.60 %	24.50 % 22.21 %	2.37 % 1.96 %
Other	5209 4886	4075 3916	1079 902	120 111	78.23 % 80.15 %	20.71 % 18.46 %	2.30 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4718	3539 3613	1123 1060	114 103	74.52 % 76.58 %	23.65 % 22.47 %	2.40 % 2.18 %
Outlook Mail	4801 4782	3655 3723	1057 1000	116 93	76.13 % 77.85 %	22.02 % 20.91 %	2.42 % 1.94 %
Yahoo Mail	4664 4745	3558 3724	1011 972	106 102	76.29 % 78.48 %	21.68 % 20.48 %	2.27 % 2.15 %
AOL Mail	4512 4674	3477 3671	958 928	105 105	77.06 % 78.54 %	21.23 % 19.85 %	2.33 % 2.25 %
Mail.com	4477 4983	3516 3975	887 928	107 114	78.53 % 79.77 %	19.81 % 18.62 %	2.39 % 2.29 %
Yandex Mail	4816 4814	3693 3774	1054 993	107 107	76.68 % 78.40 %	21.89 % 20.63 %	2.22 % 2.22 %
GMX Mail	4582 4634	3495 3587	1042 975	109 103	76.28 % 77.41 %	22.74 % 21.04 %	2.38 % 2.22 %
Zoho Mail	4636 4705	3606 3768	969 870	115 101	77.78 % 80.09 %	20.90 % 18.49 %	2.48 % 2.15 %
ProtonMail	4685 4758	3681 3827	940 870	106 111	78.57 % 80.43 %	20.06 % 18.28 %	2.26 % 2.33 %
Custom Mail	4758 4799	3782 3887	895 845	100 100	79.49 % 81.00 %	18.81 % 17.61 %	2.10 % 2.08 %
iCloud Mail	4667 5008	3484 3825	1136 1104	111 110	74.65 % 76.38 %	24.34 % 22.04 %	2.38 % 2.20 %
Tuta	4667 4715	3699 3786	929 870	112 96	79.26 % 80.30 %	19.91 % 18.45 %	2.40 % 2.04 %
Juno.com	4673 4721	3679 3792	927 875	117 101	78.73 % 80.32 %	19.84 % 18.53 %	2.50 % 2.14 %
Mailfence	3312 3012	2644 2412	597 540	71 60	79.83 % 80.08 %	18.03 % 17.93 %	2.14 % 1.99 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.