Mailgun and Brevo Email Deliverability Comparison

Mailgun

Brevo

In this comparison, the deliverability of Mailgun and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.051 65.578	49.710 51.753	13.808 12.631	1.533 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 78.92 %	21.23 % 19.26 %	2.36 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4950 5182	3776 4097	1063 996	111 89	76.28 % 79.06 %	21.47 % 19.22 %	2.24 % 1.72 %
Elektronics	4824 5040	3726 4045	990 899	108 96	77.24 % 80.26 %	20.52 % 17.84 %	2.24 % 1.90 %
Entertainment	4763 4982	3599 3910	1056 980	108 92	75.56 % 78.48 %	22.17 % 19.67 %	2.27 % 1.85 %
Cosmetics & Beauty	4814 5151	3667 4082	1032 982	115 87	76.17 % 79.25 %	21.44 % 19.06 %	2.39 % 1.69 %
Food & Drink	5041 4897	3858 3839	1063 967	120 91	76.53 % 78.39 %	21.09 % 19.75 %	2.38 % 1.86 %
Home & Garden	5187 5029	3979 3953	1094 984	114 92	76.71 % 78.60 %	21.09 % 19.57 %	2.20 % 1.83 %
Finance	4952 4812	3994 3960	838 770	120 82	80.65 % 82.29 %	16.92 % 16.00 %	2.42 % 1.70 %
Health	4979 5213	3962 4301	905 814	112 98	79.57 % 82.51 %	18.18 % 15.61 %	2.25 % 1.88 %
Pets	5199 4967	3914 3872	1160 1007	125 88	75.28 % 77.95 %	22.31 % 20.27 %	2.40 % 1.77 %
Sport & Fitness	5194 5093	3934 3996	1125 1003	135 94	75.74 % 78.46 %	21.66 % 19.69 %	2.60 % 1.85 %
Job & Career	4953 5138	3664 3893	1169 1145	120 100	73.98 % 75.77 %	23.60 % 22.28 %	2.42 % 1.95 %
Dating	5055 5156	3666 3875	1266 1185	123 96	72.52 % 75.16 %	25.04 % 22.98 %	2.43 % 1.86 %
Other	5140 4918	3971 3930	1047 899	122 89	77.26 % 79.91 %	20.37 % 18.28 %	2.37 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4581 4637	3340 3495	1135 1051	106 91	72.91 % 75.37 %	24.78 % 22.67 %	2.31 % 1.96 %
Outlook Mail	4667 4702	3480 3636	1076 984	111 82	74.57 % 77.33 %	23.06 % 20.93 %	2.38 % 1.74 %
Yahoo Mail	4748 4771	3582 3739	1059 946	107 86	75.44 % 78.37 %	22.30 % 19.83 %	2.25 % 1.80 %
AOL Mail	4543 4770	3434 3738	1001 949	108 83	75.59 % 78.36 %	22.03 % 19.90 %	2.38 % 1.74 %
Mail.com	4701 4638	3659 3689	930 856	112 93	77.83 % 79.54 %	19.78 % 18.46 %	2.38 % 2.01 %
Yandex Mail	4869 4560	3670 3546	1084 932	115 82	75.37 % 77.76 %	22.26 % 20.44 %	2.36 % 1.80 %
GMX Mail	4425 4698	3314 3639	1004 982	107 77	74.89 % 77.46 %	22.69 % 20.90 %	2.42 % 1.64 %
Zoho Mail	4663 4680	3641 3753	908 841	114 86	78.08 % 80.19 %	19.47 % 17.97 %	2.44 % 1.84 %
ProtonMail	4623 4616	3633 3733	884 801	106 82	78.59 % 80.87 %	19.12 % 17.35 %	2.29 % 1.78 %
Custom Mail	4532 4908	3602 4036	829 781	101 91	79.48 % 82.23 %	18.29 % 15.91 %	2.23 % 1.85 %
iCloud Mail	4593 4575	3292 3430	1193 1059	108 86	71.67 % 74.97 %	25.97 % 23.15 %	2.35 % 1.88 %
Tuta	4719 4778	3680 3894	926 801	113 83	77.98 % 81.50 %	19.62 % 16.76 %	2.39 % 1.74 %
Juno.com	4737 4482	3718 3593	898 809	121 80	78.49 % 80.17 %	18.96 % 18.05 %	2.55 % 1.78 %
Mailfence	4650 4763	3665 3832	881 839	104 92	78.82 % 80.45 %	18.95 % 17.61 %	2.24 % 1.93 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.