Mailgun and Brevo Email Deliverability Comparison

Mailgun

Brevo

In this comparison, the deliverability of Mailgun and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.173 76.540	58.444 59.424	15.941 15.476	1.788 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.73 % 77.64 %	20.93 % 20.22 %	2.35 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5934 6148	4477 4747	1320 1274	137 127	75.45 % 77.21 %	22.24 % 20.72 %	2.31 % 2.07 %
Elektronics	5704 5858	4394 4578	1180 1146	130 134	77.03 % 78.15 %	20.69 % 19.56 %	2.28 % 2.29 %
Entertainment	5823 5986	4409 4636	1277 1215	137 135	75.72 % 77.45 %	21.93 % 20.30 %	2.35 % 2.26 %
Cosmetics & Beauty	5475 5862	4210 4573	1137 1169	128 120	76.89 % 78.01 %	20.77 % 19.94 %	2.34 % 2.05 %
Food & Drink	5949 5934	4521 4600	1286 1214	142 120	76.00 % 77.52 %	21.62 % 20.46 %	2.39 % 2.02 %
Home & Garden	6054 5711	4663 4435	1256 1152	135 124	77.02 % 77.66 %	20.75 % 20.17 %	2.23 % 2.17 %
Finance	5723 5782	4617 4684	969 979	137 119	80.67 % 81.01 %	16.93 % 16.93 %	2.39 % 2.06 %
Health	5918 6007	4755 4890	1029 986	134 131	80.35 % 81.41 %	17.39 % 16.41 %	2.26 % 2.18 %
Pets	6007 5843	4583 4488	1288 1232	136 123	76.29 % 76.81 %	21.44 % 21.09 %	2.26 % 2.11 %
Sport & Fitness	5728 5987	4360 4615	1230 1242	138 130	76.12 % 77.08 %	21.47 % 20.74 %	2.41 % 2.17 %
Job & Career	5933 5881	4451 4431	1343 1328	139 122	75.02 % 75.34 %	22.64 % 22.58 %	2.34 % 2.07 %
Dating	5846 5925	4246 4352	1459 1437	141 136	72.63 % 73.45 %	24.96 % 24.25 %	2.41 % 2.30 %
Other	6079 5616	4758 4395	1167 1102	154 119	78.27 % 78.26 %	19.20 % 19.62 %	2.53 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5222 5165	3816 3846	1279 1205	127 114	73.08 % 74.46 %	24.49 % 23.33 %	2.43 % 2.21 %
Outlook Mail	5375 5361	4031 4091	1216 1167	128 103	75.00 % 76.31 %	22.62 % 21.77 %	2.38 % 1.92 %
Yahoo Mail	5536 5541	4220 4276	1193 1148	123 117	76.23 % 77.17 %	21.55 % 20.72 %	2.22 % 2.11 %
AOL Mail	5422 5670	4125 4351	1163 1197	134 122	76.08 % 76.74 %	21.45 % 21.11 %	2.47 % 2.15 %
Mail.com	5494 5500	4277 4301	1093 1075	124 124	77.85 % 78.20 %	19.89 % 19.55 %	2.26 % 2.25 %
Yandex Mail	5575 5488	4223 4197	1221 1170	131 121	75.75 % 76.48 %	21.90 % 21.32 %	2.35 % 2.20 %
GMX Mail	5500 5359	4147 4084	1230 1160	123 115	75.40 % 76.21 %	22.36 % 21.65 %	2.24 % 2.15 %
Zoho Mail	5513 5524	4299 4339	1082 1065	132 120	77.98 % 78.55 %	19.63 % 19.28 %	2.39 % 2.17 %
ProtonMail	5242 5358	4133 4262	985 990	124 106	78.84 % 79.54 %	18.79 % 18.48 %	2.37 % 1.98 %
Custom Mail	5395 5549	4283 4487	979 944	133 118	79.39 % 80.86 %	18.15 % 17.01 %	2.47 % 2.13 %
iCloud Mail	5576 5464	4038 4030	1413 1315	125 119	72.42 % 73.76 %	25.34 % 24.07 %	2.24 % 2.18 %
Tuta	5566 5503	4357 4397	1086 994	123 112	78.28 % 79.90 %	19.51 % 18.06 %	2.21 % 2.04 %
Juno.com	5540 5312	4367 4227	1036 966	137 119	78.83 % 79.57 %	18.70 % 18.19 %	2.47 % 2.24 %
Mailfence	5217 5746	4128 4536	965 1080	124 130	79.13 % 78.94 %	18.50 % 18.80 %	2.38 % 2.26 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.