Mailgun and Brevo Email Deliverability Comparison

Mailgun

Brevo

In this comparison, the deliverability of Mailgun and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.674 76.599	58.172 59.740	15.752 15.263	1.750 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 77.99 %	20.82 % 19.93 %	2.31 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5807 6220	4432 4836	1249 1257	126 127	76.32 % 77.75 %	21.51 % 20.21 %	2.17 % 2.04 %
Elektronics	5609 5786	4350 4580	1135 1078	124 128	77.55 % 79.16 %	20.24 % 18.63 %	2.21 % 2.21 %
Entertainment	5693 5998	4321 4669	1238 1193	134 136	75.90 % 77.84 %	21.75 % 19.89 %	2.35 % 2.27 %
Cosmetics & Beauty	5442 5849	4193 4575	1123 1165	126 109	77.05 % 78.22 %	20.64 % 19.92 %	2.32 % 1.86 %
Food & Drink	5827 5894	4468 4598	1220 1176	139 120	76.68 % 78.01 %	20.94 % 19.95 %	2.39 % 2.04 %
Home & Garden	6002 5783	4637 4504	1232 1157	133 122	77.26 % 77.88 %	20.53 % 20.01 %	2.22 % 2.11 %
Finance	5689 5673	4586 4617	968 946	135 110	80.61 % 81.39 %	17.02 % 16.68 %	2.37 % 1.94 %
Health	5901 6113	4740 4994	1029 987	132 132	80.33 % 81.69 %	17.44 % 16.15 %	2.24 % 2.16 %
Pets	6106 5881	4646 4526	1322 1233	138 122	76.09 % 76.96 %	21.65 % 20.97 %	2.26 % 2.07 %
Sport & Fitness	5766 5830	4387 4503	1235 1204	144 123	76.08 % 77.24 %	21.42 % 20.65 %	2.50 % 2.11 %
Job & Career	5894 5877	4429 4448	1326 1308	139 121	75.14 % 75.68 %	22.50 % 22.26 %	2.36 % 2.06 %
Dating	5917 5955	4302 4378	1476 1450	139 127	72.71 % 73.52 %	24.95 % 24.35 %	2.35 % 2.13 %
Other	6021 5740	4681 4512	1199 1109	141 119	77.74 % 78.61 %	19.91 % 19.32 %	2.34 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5225 5291	3843 3956	1261 1218	121 117	73.55 % 74.77 %	24.13 % 23.02 %	2.32 % 2.21 %
Outlook Mail	5372 5479	4050 4183	1197 1191	125 105	75.39 % 76.35 %	22.28 % 21.74 %	2.33 % 1.92 %
Yahoo Mail	5614 5528	4270 4284	1223 1133	121 111	76.06 % 77.50 %	21.78 % 20.50 %	2.16 % 2.01 %
AOL Mail	5264 5615	4012 4344	1129 1154	123 117	76.22 % 77.36 %	21.45 % 20.55 %	2.34 % 2.08 %
Mail.com	5427 5527	4242 4348	1064 1054	121 125	78.16 % 78.67 %	19.61 % 19.07 %	2.23 % 2.26 %
Yandex Mail	5673 5285	4290 4064	1249 1114	134 107	75.62 % 76.90 %	22.02 % 21.08 %	2.36 % 2.02 %
GMX Mail	5269 5521	3982 4231	1162 1179	125 111	75.57 % 76.63 %	22.05 % 21.35 %	2.37 % 2.01 %
Zoho Mail	5447 5514	4246 4347	1069 1045	132 122	77.95 % 78.84 %	19.63 % 18.95 %	2.42 % 2.21 %
ProtonMail	5379 5370	4253 4296	1002 967	124 107	79.07 % 80.00 %	18.63 % 18.01 %	2.31 % 1.99 %
Custom Mail	5254 5515	4185 4490	952 908	117 117	79.65 % 81.41 %	18.12 % 16.46 %	2.23 % 2.12 %
iCloud Mail	5489 5429	3954 4041	1408 1273	127 115	72.03 % 74.43 %	25.65 % 23.45 %	2.31 % 2.12 %
Tuta	5433 5533	4263 4442	1045 987	125 104	78.46 % 80.28 %	19.23 % 17.84 %	2.30 % 1.88 %
Juno.com	5454 5298	4307 4196	1009 992	138 110	78.97 % 79.20 %	18.50 % 18.72 %	2.53 % 2.08 %
Mailfence	5374 5694	4275 4518	982 1048	117 128	79.55 % 79.35 %	18.27 % 18.41 %	2.18 % 2.25 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.