Brevo and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 44.017	34.180 36.811	7.863 5.653	2.115 1.553

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 83.63 %	17.81 % 12.84 %	4.79 % 3.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 3375	2740 2897	548 370	149 108	79.72 % 85.84 %	15.94 % 10.96 %	4.34 % 3.20 %
Elektronics	3290 3485	2592 2961	552 420	146 104	78.78 % 84.96 %	16.78 % 12.05 %	4.44 % 2.98 %
Entertainment	3303 3422	2567 2847	581 448	155 127	77.72 % 83.20 %	17.59 % 13.09 %	4.69 % 3.71 %
Cosmetics & Beauty	3448 3408	2671 2839	620 438	157 131	77.47 % 83.30 %	17.98 % 12.85 %	4.55 % 3.84 %
Food & Drink	3411 3326	2730 2871	542 358	139 97	80.04 % 86.32 %	15.89 % 10.76 %	4.08 % 2.92 %
Home & Garden	3330 3289	2687 2817	519 361	124 111	80.69 % 85.65 %	15.59 % 10.98 %	3.72 % 3.37 %
Finance	3425 3340	2531 2716	678 492	216 132	73.90 % 81.32 %	19.80 % 14.73 %	6.31 % 3.95 %
Health	3439 3298	2622 2723	646 460	171 115	76.24 % 82.57 %	18.78 % 13.95 %	4.97 % 3.49 %
Pets	3398 3447	2657 2919	576 412	165 116	78.19 % 84.68 %	16.95 % 11.95 %	4.86 % 3.37 %
Sport & Fitness	3350 3432	2540 2840	644 478	166 114	75.82 % 82.75 %	19.22 % 13.93 %	4.96 % 3.32 %
Job & Career	3480 3383	2615 2723	694 505	171 155	75.14 % 80.49 %	19.94 % 14.93 %	4.91 % 4.58 %
Dating	3407 3357	2548 2722	681 500	178 135	74.79 % 81.08 %	19.99 % 14.89 %	5.22 % 4.02 %
Other	3440 3455	2680 2936	582 411	178 108	77.91 % 84.98 %	16.92 % 11.90 %	5.17 % 3.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 3389	2481 2640	768 592	213 157	71.66 % 77.90 %	22.18 % 17.47 %	6.15 % 4.63 %
Outlook Mail	3429 3331	2568 2726	663 471	198 134	74.89 % 81.84 %	19.34 % 14.14 %	5.77 % 4.02 %
Yahoo Mail	3324 3275	2529 2722	612 433	183 120	76.08 % 83.11 %	18.41 % 13.22 %	5.51 % 3.66 %
AOL Mail	3362 3411	2613 2835	608 455	141 121	77.72 % 83.11 %	18.08 % 13.34 %	4.19 % 3.55 %
Mail.com	3452 3478	2712 2931	603 431	137 116	78.56 % 84.27 %	17.47 % 12.39 %	3.97 % 3.34 %
Yandex Mail	3312 3358	2515 2749	644 482	153 127	75.94 % 81.86 %	19.44 % 14.35 %	4.62 % 3.78 %
GMX Mail	3429 3384	2733 2890	550 385	146 109	79.70 % 85.40 %	16.04 % 11.38 %	4.26 % 3.22 %
Zoho Mail	3359 3471	2661 2971	549 404	149 96	79.22 % 85.59 %	16.34 % 11.64 %	4.44 % 2.77 %
ProtonMail	3319 3488	2661 2996	520 370	138 122	80.17 % 85.89 %	15.67 % 10.61 %	4.16 % 3.50 %
Custom Mail	3495 3336	2797 2876	548 349	150 111	80.03 % 86.21 %	15.68 % 10.46 %	4.29 % 3.33 %
iCloud Mail	3337 3353	2444 2661	705 548	188 144	73.24 % 79.36 %	21.13 % 16.34 %	5.63 % 4.29 %
Tuta	3424 3362	2706 2886	555 379	163 97	79.03 % 85.84 %	16.21 % 11.27 %	4.76 % 2.89 %
Juno.com	3454 3381	2760 2928	538 354	156 99	79.91 % 86.60 %	15.58 % 10.47 %	4.52 % 2.93 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.