Brevo and Mailgun Email Deliverability Comparison

Brevo

Mailgun

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 76.173	59.424 58.444	15.476 15.941	1.640 1.788

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 76.73 %	20.22 % 20.93 %	2.14 % 2.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5934	4747 4477	1274 1320	127 137	77.21 % 75.45 %	20.72 % 22.24 %	2.07 % 2.31 %
Elektronics	5858 5704	4578 4394	1146 1180	134 130	78.15 % 77.03 %	19.56 % 20.69 %	2.29 % 2.28 %
Entertainment	5986 5823	4636 4409	1215 1277	135 137	77.45 % 75.72 %	20.30 % 21.93 %	2.26 % 2.35 %
Cosmetics & Beauty	5862 5475	4573 4210	1169 1137	120 128	78.01 % 76.89 %	19.94 % 20.77 %	2.05 % 2.34 %
Food & Drink	5934 5949	4600 4521	1214 1286	120 142	77.52 % 76.00 %	20.46 % 21.62 %	2.02 % 2.39 %
Home & Garden	5711 6054	4435 4663	1152 1256	124 135	77.66 % 77.02 %	20.17 % 20.75 %	2.17 % 2.23 %
Finance	5782 5723	4684 4617	979 969	119 137	81.01 % 80.67 %	16.93 % 16.93 %	2.06 % 2.39 %
Health	6007 5918	4890 4755	986 1029	131 134	81.41 % 80.35 %	16.41 % 17.39 %	2.18 % 2.26 %
Pets	5843 6007	4488 4583	1232 1288	123 136	76.81 % 76.29 %	21.09 % 21.44 %	2.11 % 2.26 %
Sport & Fitness	5987 5728	4615 4360	1242 1230	130 138	77.08 % 76.12 %	20.74 % 21.47 %	2.17 % 2.41 %
Job & Career	5881 5933	4431 4451	1328 1343	122 139	75.34 % 75.02 %	22.58 % 22.64 %	2.07 % 2.34 %
Dating	5925 5846	4352 4246	1437 1459	136 141	73.45 % 72.63 %	24.25 % 24.96 %	2.30 % 2.41 %
Other	5616 6079	4395 4758	1102 1167	119 154	78.26 % 78.27 %	19.62 % 19.20 %	2.12 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5222	3846 3816	1205 1279	114 127	74.46 % 73.08 %	23.33 % 24.49 %	2.21 % 2.43 %
Outlook Mail	5361 5375	4091 4031	1167 1216	103 128	76.31 % 75.00 %	21.77 % 22.62 %	1.92 % 2.38 %
Yahoo Mail	5541 5536	4276 4220	1148 1193	117 123	77.17 % 76.23 %	20.72 % 21.55 %	2.11 % 2.22 %
AOL Mail	5670 5422	4351 4125	1197 1163	122 134	76.74 % 76.08 %	21.11 % 21.45 %	2.15 % 2.47 %
Mail.com	5500 5494	4301 4277	1075 1093	124 124	78.20 % 77.85 %	19.55 % 19.89 %	2.25 % 2.26 %
Yandex Mail	5488 5575	4197 4223	1170 1221	121 131	76.48 % 75.75 %	21.32 % 21.90 %	2.20 % 2.35 %
GMX Mail	5359 5500	4084 4147	1160 1230	115 123	76.21 % 75.40 %	21.65 % 22.36 %	2.15 % 2.24 %
Zoho Mail	5524 5513	4339 4299	1065 1082	120 132	78.55 % 77.98 %	19.28 % 19.63 %	2.17 % 2.39 %
ProtonMail	5358 5242	4262 4133	990 985	106 124	79.54 % 78.84 %	18.48 % 18.79 %	1.98 % 2.37 %
Custom Mail	5549 5395	4487 4283	944 979	118 133	80.86 % 79.39 %	17.01 % 18.15 %	2.13 % 2.47 %
iCloud Mail	5464 5576	4030 4038	1315 1413	119 125	73.76 % 72.42 %	24.07 % 25.34 %	2.18 % 2.24 %
Tuta	5503 5566	4397 4357	994 1086	112 123	79.90 % 78.28 %	18.06 % 19.51 %	2.04 % 2.21 %
Juno.com	5312 5540	4227 4367	966 1036	119 137	79.57 % 78.83 %	18.19 % 18.70 %	2.24 % 2.47 %
Mailfence	5746 5217	4536 4128	1080 965	130 124	78.94 % 79.13 %	18.80 % 18.50 %	2.26 % 2.38 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.