Brevo and Mailgun Email Deliverability Comparison

Brevo

Mailgun

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 64.615	51.606 49.541	12.735 13.785	1.306 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 76.67 %	19.48 % 21.33 %	2.00 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 5018	3945 3908	994 1019	93 110	78.68 % 77.88 %	19.82 % 20.31 %	1.85 % 2.19 %
Elektronics	5092 5054	4074 3920	947 1033	102 132	80.01 % 77.56 %	18.60 % 20.44 %	2.00 % 2.61 %
Entertainment	4934 4913	3860 3747	1005 1071	99 122	78.23 % 76.27 %	20.37 % 21.80 %	2.01 % 2.48 %
Cosmetics & Beauty	5064 4934	4028 3795	956 1024	98 120	79.54 % 76.92 %	18.88 % 20.75 %	1.94 % 2.43 %
Food & Drink	4890 4824	3853 3719	970 1010	98 117	78.79 % 77.09 %	19.84 % 20.94 %	2.00 % 2.43 %
Home & Garden	5163 5089	4040 3914	1040 1091	106 120	78.25 % 76.91 %	20.14 % 21.44 %	2.05 % 2.36 %
Finance	4876 5008	4002 4014	807 912	97 125	82.08 % 80.15 %	16.55 % 18.21 %	1.99 % 2.50 %
Health	5228 4944	4284 3899	859 953	115 118	81.94 % 78.86 %	16.43 % 19.28 %	2.20 % 2.39 %
Pets	4797 4996	3735 3764	969 1123	93 127	77.86 % 75.34 %	20.20 % 22.48 %	1.94 % 2.54 %
Sport & Fitness	5157 4986	4043 3777	1045 1088	104 128	78.40 % 75.75 %	20.26 % 21.82 %	2.02 % 2.57 %
Job & Career	5102 4807	3896 3565	1114 1142	107 115	76.36 % 74.16 %	21.83 % 23.76 %	2.10 % 2.39 %
Dating	5040 4864	3817 3522	1135 1233	89 121	75.73 % 72.41 %	22.52 % 25.35 %	1.77 % 2.49 %
Other	5002 5178	4029 3997	894 1086	105 124	80.55 % 77.19 %	17.87 % 20.97 %	2.10 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4746	3588 3504	1066 1141	96 114	76.00 % 73.83 %	22.58 % 24.04 %	2.03 % 2.40 %
Outlook Mail	4768 4765	3709 3571	997 1097	89 123	77.79 % 74.94 %	20.91 % 23.02 %	1.87 % 2.58 %
Yahoo Mail	4755 4672	3738 3514	954 1036	96 114	78.61 % 75.21 %	20.06 % 22.17 %	2.02 % 2.44 %
AOL Mail	4612 4455	3622 3409	910 960	93 105	78.53 % 76.52 %	19.73 % 21.55 %	2.02 % 2.36 %
Mail.com	4872 4524	3882 3511	897 911	104 116	79.68 % 77.61 %	18.41 % 20.14 %	2.13 % 2.56 %
Yandex Mail	4755 4871	3714 3709	974 1075	97 114	78.11 % 76.14 %	20.48 % 22.07 %	2.04 % 2.34 %
GMX Mail	4684 4538	3623 3415	983 1046	92 115	77.35 % 75.25 %	20.99 % 23.05 %	1.96 % 2.53 %
Zoho Mail	4711 4621	3771 3595	857 945	96 120	80.05 % 77.80 %	18.19 % 20.45 %	2.04 % 2.60 %
ProtonMail	4654 4697	3761 3679	817 926	99 110	80.81 % 78.33 %	17.55 % 19.71 %	2.13 % 2.34 %
Custom Mail	4750 4723	3883 3755	800 877	94 103	81.75 % 79.50 %	16.84 % 18.57 %	1.98 % 2.18 %
iCloud Mail	4883 4663	3712 3394	1103 1198	96 117	76.02 % 72.79 %	22.59 % 25.69 %	1.97 % 2.51 %
Tuta	4720 4639	3797 3646	857 904	91 113	80.44 % 78.59 %	18.16 % 19.49 %	1.93 % 2.44 %
Juno.com	4587 4641	3687 3630	826 909	89 124	80.38 % 78.22 %	18.01 % 19.59 %	1.94 % 2.67 %
Mailfence	3887 4060	3119 3209	694 760	74 91	80.24 % 79.04 %	17.85 % 18.72 %	1.90 % 2.24 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.