Brevo and Mailgun Email Deliverability Comparison

Brevo

Mailgun

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 64.943	51.947 50.213	12.612 13.299	1.214 1.431

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 77.32 %	19.18 % 20.48 %	1.85 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 4988	4188 3830	1031 1056	91 102	78.87 % 76.78 %	19.42 % 21.17 %	1.71 % 2.04 %
Elektronics	4997 4810	4000 3757	894 951	103 102	80.05 % 78.11 %	17.89 % 19.77 %	2.06 % 2.12 %
Entertainment	5126 4867	4035 3720	985 1043	106 104	78.72 % 76.43 %	19.22 % 21.43 %	2.07 % 2.14 %
Cosmetics & Beauty	5059 4702	4004 3634	971 960	84 108	79.15 % 77.29 %	19.19 % 20.42 %	1.66 % 2.30 %
Food & Drink	5005 4946	3959 3838	954 999	92 109	79.10 % 77.60 %	19.06 % 20.20 %	1.84 % 2.20 %
Home & Garden	4981 5165	3924 4008	965 1049	92 108	78.78 % 77.60 %	19.37 % 20.31 %	1.85 % 2.09 %
Finance	4899 4945	4030 4009	788 821	81 115	82.26 % 81.07 %	16.08 % 16.60 %	1.65 % 2.33 %
Health	5262 5011	4349 4045	812 860	101 106	82.65 % 80.72 %	15.43 % 17.16 %	1.92 % 2.12 %
Pets	5104 5249	3974 4011	1034 1122	96 116	77.86 % 76.41 %	20.26 % 21.38 %	1.88 % 2.21 %
Sport & Fitness	5006 4961	3931 3798	984 1044	91 119	78.53 % 76.56 %	19.66 % 21.04 %	1.82 % 2.40 %
Job & Career	5023 5017	3848 3788	1083 1114	92 115	76.61 % 75.50 %	21.56 % 22.20 %	1.83 % 2.29 %
Dating	5092 5171	3802 3792	1196 1263	94 116	74.67 % 73.33 %	23.49 % 24.42 %	1.85 % 2.24 %
Other	4909 5111	3903 3983	915 1017	91 111	79.51 % 77.93 %	18.64 % 19.90 %	1.85 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4486	3472 3320	1032 1070	94 96	75.51 % 74.01 %	22.44 % 23.85 %	2.04 % 2.14 %
Outlook Mail	4698 4590	3634 3482	982 1006	82 102	77.35 % 75.86 %	20.90 % 21.92 %	1.75 % 2.22 %
Yahoo Mail	4820 4804	3785 3675	946 1029	89 100	78.53 % 76.50 %	19.63 % 21.42 %	1.85 % 2.08 %
AOL Mail	4829 4521	3783 3468	957 949	89 104	78.34 % 76.71 %	19.82 % 20.99 %	1.84 % 2.30 %
Mail.com	4644 4696	3702 3687	849 906	93 103	79.72 % 78.51 %	18.28 % 19.29 %	2.00 % 2.19 %
Yandex Mail	4550 4875	3548 3719	923 1047	79 109	77.98 % 76.29 %	20.29 % 21.48 %	1.74 % 2.24 %
GMX Mail	4763 4452	3695 3376	985 977	83 99	77.58 % 75.83 %	20.68 % 21.95 %	1.74 % 2.22 %
Zoho Mail	4645 4689	3704 3696	854 887	87 106	79.74 % 78.82 %	18.39 % 18.92 %	1.87 % 2.26 %
ProtonMail	4659 4614	3761 3664	816 850	82 100	80.73 % 79.41 %	17.51 % 18.42 %	1.76 % 2.17 %
Custom Mail	4775 4463	3936 3580	749 790	90 93	82.43 % 80.22 %	15.69 % 17.70 %	1.88 % 2.08 %
iCloud Mail	4684 4618	3533 3339	1064 1177	87 102	75.43 % 72.30 %	22.72 % 25.49 %	1.86 % 2.21 %
Tuta	4752 4732	3864 3725	806 903	82 104	81.31 % 78.72 %	16.96 % 19.08 %	1.73 % 2.20 %
Juno.com	4549 4718	3657 3738	811 866	81 114	80.39 % 79.23 %	17.83 % 18.36 %	1.78 % 2.42 %
Mailfence	4807 4685	3873 3744	838 842	96 99	80.57 % 79.91 %	17.43 % 17.97 %	2.00 % 2.11 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.