Brevo and Mailgun Email Deliverability Comparison

Brevo

Mailgun

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 76.077	59.540 58.049	15.518 16.197	1.636 1.831

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.30 %	20.23 % 21.29 %	2.13 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 5855	4749 4381	1272 1335	125 139	77.27 % 74.82 %	20.70 % 22.80 %	2.03 % 2.37 %
Elektronics	5976 5720	4658 4393	1182 1197	136 130	77.95 % 76.80 %	19.78 % 20.93 %	2.28 % 2.27 %
Entertainment	6047 5826	4656 4378	1257 1308	134 140	77.00 % 75.15 %	20.79 % 22.45 %	2.22 % 2.40 %
Cosmetics & Beauty	5761 5567	4509 4251	1131 1178	121 138	78.27 % 76.36 %	19.63 % 21.16 %	2.10 % 2.48 %
Food & Drink	5989 5934	4644 4495	1224 1297	121 142	77.54 % 75.75 %	20.44 % 21.86 %	2.02 % 2.39 %
Home & Garden	5719 6032	4435 4622	1162 1271	122 139	77.55 % 76.62 %	20.32 % 21.07 %	2.13 % 2.30 %
Finance	5914 5773	4794 4627	997 1004	123 142	81.06 % 80.15 %	16.86 % 17.39 %	2.08 % 2.46 %
Health	5996 5946	4889 4761	978 1046	129 139	81.54 % 80.07 %	16.31 % 17.59 %	2.15 % 2.34 %
Pets	5838 6019	4493 4567	1221 1316	124 136	76.96 % 75.88 %	20.91 % 21.86 %	2.12 % 2.26 %
Sport & Fitness	5824 5650	4484 4296	1212 1212	128 142	76.99 % 76.04 %	20.81 % 21.45 %	2.20 % 2.51 %
Job & Career	5877 5992	4436 4477	1321 1374	120 141	75.48 % 74.72 %	22.48 % 22.93 %	2.04 % 2.35 %
Dating	5956 5742	4368 4123	1455 1477	133 142	73.34 % 71.80 %	24.43 % 25.72 %	2.23 % 2.47 %
Other	5651 6021	4425 4678	1106 1182	120 161	78.30 % 77.69 %	19.57 % 19.63 %	2.12 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5339	3939 3890	1226 1319	111 130	74.66 % 72.86 %	23.24 % 24.71 %	2.10 % 2.43 %
Outlook Mail	5355 5428	4086 4057	1164 1231	105 140	76.30 % 74.74 %	21.74 % 22.68 %	1.96 % 2.58 %
Yahoo Mail	5484 5411	4234 4099	1138 1193	112 119	77.21 % 75.75 %	20.75 % 22.05 %	2.04 % 2.20 %
AOL Mail	5734 5425	4401 4095	1205 1195	128 135	76.75 % 75.48 %	21.01 % 22.03 %	2.23 % 2.49 %
Mail.com	5428 5451	4257 4218	1048 1104	123 129	78.43 % 77.38 %	19.31 % 20.25 %	2.27 % 2.37 %
Yandex Mail	5461 5527	4172 4169	1166 1225	123 133	76.40 % 75.43 %	21.35 % 22.16 %	2.25 % 2.41 %
GMX Mail	5409 5613	4122 4213	1174 1270	113 130	76.21 % 75.06 %	21.70 % 22.63 %	2.09 % 2.32 %
Zoho Mail	5565 5391	4372 4175	1072 1085	121 131	78.56 % 77.44 %	19.26 % 20.13 %	2.17 % 2.43 %
ProtonMail	5375 5330	4274 4184	995 1019	106 127	79.52 % 78.50 %	18.51 % 19.12 %	1.97 % 2.38 %
Custom Mail	5542 5403	4483 4262	941 1005	118 136	80.89 % 78.88 %	16.98 % 18.60 %	2.13 % 2.52 %
iCloud Mail	5575 5561	4113 4002	1342 1431	120 128	73.78 % 71.97 %	24.07 % 25.73 %	2.15 % 2.30 %
Tuta	5508 5603	4389 4371	1007 1107	112 125	79.68 % 78.01 %	18.28 % 19.76 %	2.03 % 2.23 %
Juno.com	5258 5389	4189 4224	954 1029	115 136	79.67 % 78.38 %	18.14 % 19.09 %	2.19 % 2.52 %
Mailfence	5724 5206	4509 4090	1086 984	129 132	78.77 % 78.56 %	18.97 % 18.90 %	2.25 % 2.54 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.