Brevo and Mailgun Email Deliverability Comparison

Brevo

Mailgun

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 75.674	59.740 58.172	15.263 15.752	1.596 1.750

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 76.87 %	19.93 % 20.82 %	2.08 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5807	4836 4432	1257 1249	127 126	77.75 % 76.32 %	20.21 % 21.51 %	2.04 % 2.17 %
Elektronics	5786 5609	4580 4350	1078 1135	128 124	79.16 % 77.55 %	18.63 % 20.24 %	2.21 % 2.21 %
Entertainment	5998 5693	4669 4321	1193 1238	136 134	77.84 % 75.90 %	19.89 % 21.75 %	2.27 % 2.35 %
Cosmetics & Beauty	5849 5442	4575 4193	1165 1123	109 126	78.22 % 77.05 %	19.92 % 20.64 %	1.86 % 2.32 %
Food & Drink	5894 5827	4598 4468	1176 1220	120 139	78.01 % 76.68 %	19.95 % 20.94 %	2.04 % 2.39 %
Home & Garden	5783 6002	4504 4637	1157 1232	122 133	77.88 % 77.26 %	20.01 % 20.53 %	2.11 % 2.22 %
Finance	5673 5689	4617 4586	946 968	110 135	81.39 % 80.61 %	16.68 % 17.02 %	1.94 % 2.37 %
Health	6113 5901	4994 4740	987 1029	132 132	81.69 % 80.33 %	16.15 % 17.44 %	2.16 % 2.24 %
Pets	5881 6106	4526 4646	1233 1322	122 138	76.96 % 76.09 %	20.97 % 21.65 %	2.07 % 2.26 %
Sport & Fitness	5830 5766	4503 4387	1204 1235	123 144	77.24 % 76.08 %	20.65 % 21.42 %	2.11 % 2.50 %
Job & Career	5877 5894	4448 4429	1308 1326	121 139	75.68 % 75.14 %	22.26 % 22.50 %	2.06 % 2.36 %
Dating	5955 5917	4378 4302	1450 1476	127 139	73.52 % 72.71 %	24.35 % 24.95 %	2.13 % 2.35 %
Other	5740 6021	4512 4681	1109 1199	119 141	78.61 % 77.74 %	19.32 % 19.91 %	2.07 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5225	3956 3843	1218 1261	117 121	74.77 % 73.55 %	23.02 % 24.13 %	2.21 % 2.32 %
Outlook Mail	5479 5372	4183 4050	1191 1197	105 125	76.35 % 75.39 %	21.74 % 22.28 %	1.92 % 2.33 %
Yahoo Mail	5528 5614	4284 4270	1133 1223	111 121	77.50 % 76.06 %	20.50 % 21.78 %	2.01 % 2.16 %
AOL Mail	5615 5264	4344 4012	1154 1129	117 123	77.36 % 76.22 %	20.55 % 21.45 %	2.08 % 2.34 %
Mail.com	5527 5427	4348 4242	1054 1064	125 121	78.67 % 78.16 %	19.07 % 19.61 %	2.26 % 2.23 %
Yandex Mail	5285 5673	4064 4290	1114 1249	107 134	76.90 % 75.62 %	21.08 % 22.02 %	2.02 % 2.36 %
GMX Mail	5521 5269	4231 3982	1179 1162	111 125	76.63 % 75.57 %	21.35 % 22.05 %	2.01 % 2.37 %
Zoho Mail	5514 5447	4347 4246	1045 1069	122 132	78.84 % 77.95 %	18.95 % 19.63 %	2.21 % 2.42 %
ProtonMail	5370 5379	4296 4253	967 1002	107 124	80.00 % 79.07 %	18.01 % 18.63 %	1.99 % 2.31 %
Custom Mail	5515 5254	4490 4185	908 952	117 117	81.41 % 79.65 %	16.46 % 18.12 %	2.12 % 2.23 %
iCloud Mail	5429 5489	4041 3954	1273 1408	115 127	74.43 % 72.03 %	23.45 % 25.65 %	2.12 % 2.31 %
Tuta	5533 5433	4442 4263	987 1045	104 125	80.28 % 78.46 %	17.84 % 19.23 %	1.88 % 2.30 %
Juno.com	5298 5454	4196 4307	992 1009	110 138	79.20 % 78.97 %	18.72 % 18.50 %	2.08 % 2.53 %
Mailfence	5694 5374	4518 4275	1048 982	128 117	79.35 % 79.55 %	18.41 % 18.27 %	2.25 % 2.18 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.