Brevo and Mailgun Email Deliverability Comparison

Brevo

Mailgun

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 75.969	59.594 58.252	15.255 15.942	1.598 1.775

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 76.68 %	19.96 % 20.98 %	2.09 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5772	4799 4368	1245 1279	121 125	77.84 % 75.68 %	20.19 % 22.16 %	1.96 % 2.17 %
Elektronics	5801 5578	4574 4314	1101 1144	126 120	78.85 % 77.34 %	18.98 % 20.51 %	2.17 % 2.15 %
Entertainment	5935 5696	4609 4302	1192 1257	134 137	77.66 % 75.53 %	20.08 % 22.07 %	2.26 % 2.41 %
Cosmetics & Beauty	5909 5480	4630 4213	1161 1140	118 127	78.36 % 76.88 %	19.65 % 20.80 %	2.00 % 2.32 %
Food & Drink	5925 5929	4616 4520	1193 1270	116 139	77.91 % 76.24 %	20.14 % 21.42 %	1.96 % 2.34 %
Home & Garden	5736 6035	4462 4645	1152 1255	122 135	77.79 % 76.97 %	20.08 % 20.80 %	2.13 % 2.24 %
Finance	5654 5761	4601 4634	940 987	113 140	81.38 % 80.44 %	16.63 % 17.13 %	2.00 % 2.43 %
Health	6047 5904	4937 4730	979 1038	131 136	81.64 % 80.12 %	16.19 % 17.58 %	2.17 % 2.30 %
Pets	5834 6059	4482 4606	1227 1312	125 141	76.83 % 76.02 %	21.03 % 21.65 %	2.14 % 2.33 %
Sport & Fitness	5875 5799	4543 4399	1212 1259	120 141	77.33 % 75.86 %	20.63 % 21.71 %	2.04 % 2.43 %
Job & Career	5936 6027	4491 4520	1322 1367	123 140	75.66 % 75.00 %	22.27 % 22.68 %	2.07 % 2.32 %
Dating	5913 5859	4362 4269	1420 1448	131 142	73.77 % 72.86 %	24.01 % 24.71 %	2.22 % 2.42 %
Other	5717 6070	4488 4732	1111 1186	118 152	78.50 % 77.96 %	19.43 % 19.54 %	2.06 % 2.50 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5195	3872 3821	1195 1250	113 124	74.75 % 73.55 %	23.07 % 24.06 %	2.18 % 2.39 %
Outlook Mail	5386 5364	4124 4008	1162 1229	100 127	76.57 % 74.72 %	21.57 % 22.91 %	1.86 % 2.37 %
Yahoo Mail	5563 5576	4313 4236	1138 1215	112 125	77.53 % 75.97 %	20.46 % 21.79 %	2.01 % 2.24 %
AOL Mail	5600 5319	4324 4046	1161 1147	115 126	77.21 % 76.07 %	20.73 % 21.56 %	2.05 % 2.37 %
Mail.com	5495 5606	4306 4357	1068 1120	121 129	78.36 % 77.72 %	19.44 % 19.98 %	2.20 % 2.30 %
Yandex Mail	5331 5600	4106 4240	1113 1227	112 133	77.02 % 75.71 %	20.88 % 21.91 %	2.10 % 2.38 %
GMX Mail	5458 5388	4182 4060	1165 1204	111 124	76.62 % 75.35 %	21.34 % 22.35 %	2.03 % 2.30 %
Zoho Mail	5570 5479	4387 4270	1064 1075	119 134	78.76 % 77.93 %	19.10 % 19.62 %	2.14 % 2.45 %
ProtonMail	5380 5318	4308 4192	970 1000	102 126	80.07 % 78.83 %	18.03 % 18.80 %	1.90 % 2.37 %
Custom Mail	5522 5364	4487 4263	917 978	118 123	81.26 % 79.47 %	16.61 % 18.23 %	2.14 % 2.29 %
iCloud Mail	5350 5554	3971 3997	1265 1428	114 129	74.22 % 71.97 %	23.64 % 25.71 %	2.13 % 2.32 %
Tuta	5490 5522	4399 4326	980 1074	111 122	80.13 % 78.34 %	17.85 % 19.45 %	2.02 % 2.21 %
Juno.com	5294 5453	4205 4294	971 1024	118 135	79.43 % 78.75 %	18.34 % 18.78 %	2.23 % 2.48 %
Mailfence	5828 5231	4610 4142	1086 971	132 118	79.10 % 79.18 %	18.63 % 18.56 %	2.26 % 2.26 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.