Brevo and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 70.621	55.011 59.074	12.517 9.097	3.337 2.450

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 83.65 %	17.66 % 12.88 %	4.71 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 5455	4372 4694	864 596	229 165	80.00 % 86.05 %	15.81 % 10.93 %	4.19 % 3.02 %
Elektronics	5343 5506	4213 4688	892 657	238 161	78.85 % 85.14 %	16.69 % 11.93 %	4.45 % 2.92 %
Entertainment	5344 5486	4148 4572	940 722	256 192	77.62 % 83.34 %	17.59 % 13.16 %	4.79 % 3.50 %
Cosmetics & Beauty	5466 5455	4238 4544	973 702	255 209	77.53 % 83.30 %	17.80 % 12.87 %	4.67 % 3.83 %
Food & Drink	5364 5489	4303 4710	841 607	220 172	80.22 % 85.81 %	15.68 % 11.06 %	4.10 % 3.13 %
Home & Garden	5338 5259	4299 4502	827 580	212 177	80.54 % 85.61 %	15.49 % 11.03 %	3.97 % 3.37 %
Finance	5542 5406	4143 4393	1090 801	309 212	74.76 % 81.26 %	19.67 % 14.82 %	5.58 % 3.92 %
Health	5510 5332	4229 4404	1031 743	250 185	76.75 % 82.60 %	18.71 % 13.93 %	4.54 % 3.47 %
Pets	5558 5455	4371 4645	936 649	251 161	78.64 % 85.15 %	16.84 % 11.90 %	4.52 % 2.95 %
Sport & Fitness	5436 5451	4138 4507	1032 765	266 179	76.12 % 82.68 %	18.98 % 14.03 %	4.89 % 3.28 %
Job & Career	5604 5428	4223 4379	1100 809	281 240	75.36 % 80.67 %	19.63 % 14.90 %	5.01 % 4.42 %
Dating	5483 5361	4104 4345	1085 803	294 213	74.85 % 81.05 %	19.79 % 14.98 %	5.36 % 3.97 %
Other	5412 5538	4230 4691	906 663	276 184	78.16 % 84.71 %	16.74 % 11.97 %	5.10 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 5348	3974 4174	1218 941	323 233	72.06 % 78.05 %	22.09 % 17.60 %	5.86 % 4.36 %
Outlook Mail	5484 5402	4130 4410	1053 775	301 217	75.31 % 81.64 %	19.20 % 14.35 %	5.49 % 4.02 %
Yahoo Mail	5308 5309	4038 4413	964 707	306 189	76.07 % 83.12 %	18.16 % 13.32 %	5.76 % 3.56 %
AOL Mail	5373 5513	4170 4578	966 737	237 198	77.61 % 83.04 %	17.98 % 13.37 %	4.41 % 3.59 %
Mail.com	5671 5534	4454 4667	978 685	239 182	78.54 % 84.33 %	17.25 % 12.38 %	4.21 % 3.29 %
Yandex Mail	5416 5457	4131 4455	1045 785	240 217	76.27 % 81.64 %	19.29 % 14.39 %	4.43 % 3.98 %
GMX Mail	5442 5358	4347 4596	874 605	221 157	79.88 % 85.78 %	16.06 % 11.29 %	4.06 % 2.93 %
Zoho Mail	5315 5534	4236 4721	861 639	218 174	79.70 % 85.31 %	16.20 % 11.55 %	4.10 % 3.14 %
ProtonMail	5360 5446	4324 4692	828 579	208 175	80.67 % 86.15 %	15.45 % 10.63 %	3.88 % 3.21 %
Custom Mail	5538 5320	4452 4603	855 559	231 158	80.39 % 86.52 %	15.44 % 10.51 %	4.17 % 2.97 %
iCloud Mail	5364 5359	3939 4262	1126 875	299 222	73.43 % 79.53 %	20.99 % 16.33 %	5.57 % 4.14 %
Tuta	5509 5523	4356 4720	893 628	260 175	79.07 % 85.46 %	16.21 % 11.37 %	4.72 % 3.17 %
Juno.com	5570 5518	4460 4783	856 582	254 153	80.07 % 86.68 %	15.37 % 10.55 %	4.56 % 2.77 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.