Brevo and Mailgun Email Deliverability Comparison

Brevo

Mailgun

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 63.999	51.364 49.508	12.830 13.525	1.406 1.496

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 77.36 %	19.72 % 21.13 %	2.16 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 5051	3866 3954	991 1018	100 113	78.61 % 78.28 %	20.15 % 20.15 %	2.03 % 2.24 %
Elektronics	5108 5044	4072 3932	959 1037	111 130	79.72 % 77.95 %	18.77 % 20.56 %	2.17 % 2.58 %
Entertainment	4998 4979	3906 3850	1030 1060	107 114	78.15 % 77.32 %	20.61 % 21.29 %	2.14 % 2.29 %
Cosmetics & Beauty	4918 4990	3916 3870	937 1021	107 115	79.63 % 77.56 %	19.05 % 20.46 %	2.18 % 2.30 %
Food & Drink	4946 4820	3896 3750	1000 1007	107 115	78.77 % 77.80 %	20.22 % 20.89 %	2.16 % 2.39 %
Home & Garden	5130 4971	4022 3832	1037 1069	111 112	78.40 % 77.09 %	20.21 % 21.50 %	2.16 % 2.25 %
Finance	4974 4885	4052 3928	862 915	106 114	81.46 % 80.41 %	17.33 % 18.73 %	2.13 % 2.33 %
Health	5111 4897	4147 3866	884 948	120 109	81.14 % 78.95 %	17.30 % 19.36 %	2.35 % 2.23 %
Pets	4854 4883	3792 3717	979 1085	101 116	78.12 % 76.12 %	20.17 % 22.22 %	2.08 % 2.38 %
Sport & Fitness	5130 4858	4034 3731	1027 1040	114 120	78.64 % 76.80 %	20.02 % 21.41 %	2.22 % 2.47 %
Job & Career	5083 4694	3906 3523	1109 1090	113 106	76.84 % 75.05 %	21.82 % 23.22 %	2.22 % 2.26 %
Dating	5012 4718	3839 3480	1113 1156	98 112	76.60 % 73.76 %	22.21 % 24.50 %	1.96 % 2.37 %
Other	4886 5209	3916 4075	902 1079	111 120	80.15 % 78.23 %	18.46 % 20.71 %	2.27 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4749	3613 3539	1060 1123	103 114	76.58 % 74.52 %	22.47 % 23.65 %	2.18 % 2.40 %
Outlook Mail	4782 4801	3723 3655	1000 1057	93 116	77.85 % 76.13 %	20.91 % 22.02 %	1.94 % 2.42 %
Yahoo Mail	4745 4664	3724 3558	972 1011	102 106	78.48 % 76.29 %	20.48 % 21.68 %	2.15 % 2.27 %
AOL Mail	4674 4512	3671 3477	928 958	105 105	78.54 % 77.06 %	19.85 % 21.23 %	2.25 % 2.33 %
Mail.com	4983 4477	3975 3516	928 887	114 107	79.77 % 78.53 %	18.62 % 19.81 %	2.29 % 2.39 %
Yandex Mail	4814 4816	3774 3693	993 1054	107 107	78.40 % 76.68 %	20.63 % 21.89 %	2.22 % 2.22 %
GMX Mail	4634 4582	3587 3495	975 1042	103 109	77.41 % 76.28 %	21.04 % 22.74 %	2.22 % 2.38 %
Zoho Mail	4705 4636	3768 3606	870 969	101 115	80.09 % 77.78 %	18.49 % 20.90 %	2.15 % 2.48 %
ProtonMail	4758 4685	3827 3681	870 940	111 106	80.43 % 78.57 %	18.28 % 20.06 %	2.33 % 2.26 %
Custom Mail	4799 4758	3887 3782	845 895	100 100	81.00 % 79.49 %	17.61 % 18.81 %	2.08 % 2.10 %
iCloud Mail	5008 4667	3825 3484	1104 1136	110 111	76.38 % 74.65 %	22.04 % 24.34 %	2.20 % 2.38 %
Tuta	4715 4667	3786 3699	870 929	96 112	80.30 % 79.26 %	18.45 % 19.91 %	2.04 % 2.40 %
Juno.com	4721 4673	3792 3679	875 927	101 117	80.32 % 78.73 %	18.53 % 19.84 %	2.14 % 2.50 %
Mailfence	3012 3312	2412 2644	540 597	60 71	80.08 % 79.83 %	17.93 % 18.03 %	1.99 % 2.14 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.