Brevo and Mailgun Email Deliverability Comparison

Brevo

Mailgun

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 65.051	51.753 49.710	12.631 13.808	1.194 1.533

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 76.42 %	19.26 % 21.23 %	1.82 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 4950	4097 3776	996 1063	89 111	79.06 % 76.28 %	19.22 % 21.47 %	1.72 % 2.24 %
Elektronics	5040 4824	4045 3726	899 990	96 108	80.26 % 77.24 %	17.84 % 20.52 %	1.90 % 2.24 %
Entertainment	4982 4763	3910 3599	980 1056	92 108	78.48 % 75.56 %	19.67 % 22.17 %	1.85 % 2.27 %
Cosmetics & Beauty	5151 4814	4082 3667	982 1032	87 115	79.25 % 76.17 %	19.06 % 21.44 %	1.69 % 2.39 %
Food & Drink	4897 5041	3839 3858	967 1063	91 120	78.39 % 76.53 %	19.75 % 21.09 %	1.86 % 2.38 %
Home & Garden	5029 5187	3953 3979	984 1094	92 114	78.60 % 76.71 %	19.57 % 21.09 %	1.83 % 2.20 %
Finance	4812 4952	3960 3994	770 838	82 120	82.29 % 80.65 %	16.00 % 16.92 %	1.70 % 2.42 %
Health	5213 4979	4301 3962	814 905	98 112	82.51 % 79.57 %	15.61 % 18.18 %	1.88 % 2.25 %
Pets	4967 5199	3872 3914	1007 1160	88 125	77.95 % 75.28 %	20.27 % 22.31 %	1.77 % 2.40 %
Sport & Fitness	5093 5194	3996 3934	1003 1125	94 135	78.46 % 75.74 %	19.69 % 21.66 %	1.85 % 2.60 %
Job & Career	5138 4953	3893 3664	1145 1169	100 120	75.77 % 73.98 %	22.28 % 23.60 %	1.95 % 2.42 %
Dating	5156 5055	3875 3666	1185 1266	96 123	75.16 % 72.52 %	22.98 % 25.04 %	1.86 % 2.43 %
Other	4918 5140	3930 3971	899 1047	89 122	79.91 % 77.26 %	18.28 % 20.37 %	1.81 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4581	3495 3340	1051 1135	91 106	75.37 % 72.91 %	22.67 % 24.78 %	1.96 % 2.31 %
Outlook Mail	4702 4667	3636 3480	984 1076	82 111	77.33 % 74.57 %	20.93 % 23.06 %	1.74 % 2.38 %
Yahoo Mail	4771 4748	3739 3582	946 1059	86 107	78.37 % 75.44 %	19.83 % 22.30 %	1.80 % 2.25 %
AOL Mail	4770 4543	3738 3434	949 1001	83 108	78.36 % 75.59 %	19.90 % 22.03 %	1.74 % 2.38 %
Mail.com	4638 4701	3689 3659	856 930	93 112	79.54 % 77.83 %	18.46 % 19.78 %	2.01 % 2.38 %
Yandex Mail	4560 4869	3546 3670	932 1084	82 115	77.76 % 75.37 %	20.44 % 22.26 %	1.80 % 2.36 %
GMX Mail	4698 4425	3639 3314	982 1004	77 107	77.46 % 74.89 %	20.90 % 22.69 %	1.64 % 2.42 %
Zoho Mail	4680 4663	3753 3641	841 908	86 114	80.19 % 78.08 %	17.97 % 19.47 %	1.84 % 2.44 %
ProtonMail	4616 4623	3733 3633	801 884	82 106	80.87 % 78.59 %	17.35 % 19.12 %	1.78 % 2.29 %
Custom Mail	4908 4532	4036 3602	781 829	91 101	82.23 % 79.48 %	15.91 % 18.29 %	1.85 % 2.23 %
iCloud Mail	4575 4593	3430 3292	1059 1193	86 108	74.97 % 71.67 %	23.15 % 25.97 %	1.88 % 2.35 %
Tuta	4778 4719	3894 3680	801 926	83 113	81.50 % 77.98 %	16.76 % 19.62 %	1.74 % 2.39 %
Juno.com	4482 4737	3593 3718	809 898	80 121	80.17 % 78.49 %	18.05 % 18.96 %	1.78 % 2.55 %
Mailfence	4763 4650	3832 3665	839 881	92 104	80.45 % 78.82 %	17.61 % 18.95 %	1.93 % 2.24 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.