Brevo and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 61.832	48.115 51.727	10.986 7.939	2.917 2.166

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 83.66 %	17.71 % 12.84 %	4.70 % 3.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 4767	3847 4106	764 518	197 143	80.01 % 86.13 %	15.89 % 10.87 %	4.10 % 3.00 %
Elektronics	4675 4874	3687 4152	784 580	204 142	78.87 % 85.19 %	16.77 % 11.90 %	4.36 % 2.91 %
Entertainment	4694 4794	3637 3993	828 632	229 169	77.48 % 83.29 %	17.64 % 13.18 %	4.88 % 3.53 %
Cosmetics & Beauty	4781 4784	3703 3991	855 613	223 180	77.45 % 83.42 %	17.88 % 12.81 %	4.66 % 3.76 %
Food & Drink	4717 4759	3777 4089	741 519	199 151	80.07 % 85.92 %	15.71 % 10.91 %	4.22 % 3.17 %
Home & Garden	4649 4617	3756 3955	720 508	173 154	80.79 % 85.66 %	15.49 % 11.00 %	3.72 % 3.34 %
Finance	4845 4732	3611 3841	956 700	278 191	74.53 % 81.17 %	19.73 % 14.79 %	5.74 % 4.04 %
Health	4808 4670	3679 3855	900 651	229 164	76.52 % 82.55 %	18.72 % 13.94 %	4.76 % 3.51 %
Pets	4847 4823	3807 4101	817 571	223 151	78.54 % 85.03 %	16.86 % 11.84 %	4.60 % 3.13 %
Sport & Fitness	4748 4744	3612 3918	905 665	231 161	76.07 % 82.59 %	19.06 % 14.02 %	4.87 % 3.39 %
Job & Career	4903 4768	3700 3842	969 710	234 216	75.46 % 80.58 %	19.76 % 14.89 %	4.77 % 4.53 %
Dating	4790 4695	3591 3808	949 701	250 186	74.97 % 81.11 %	19.81 % 14.93 %	5.22 % 3.96 %
Other	4753 4805	3708 4076	798 571	247 158	78.01 % 84.83 %	16.79 % 11.88 %	5.20 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 4684	3450 3649	1058 821	279 214	72.07 % 77.90 %	22.10 % 17.53 %	5.83 % 4.57 %
Outlook Mail	4827 4710	3638 3851	928 670	261 189	75.37 % 81.76 %	19.23 % 14.23 %	5.41 % 4.01 %
Yahoo Mail	4650 4666	3535 3887	848 618	267 161	76.02 % 83.30 %	18.24 % 13.24 %	5.74 % 3.45 %
AOL Mail	4715 4831	3657 4015	853 642	205 174	77.56 % 83.11 %	18.09 % 13.29 %	4.35 % 3.60 %
Mail.com	4920 4833	3862 4080	851 597	207 156	78.50 % 84.42 %	17.30 % 12.35 %	4.21 % 3.23 %
Yandex Mail	4747 4769	3620 3895	918 684	209 190	76.26 % 81.67 %	19.34 % 14.34 %	4.40 % 3.98 %
GMX Mail	4709 4732	3759 4054	755 535	195 143	79.83 % 85.67 %	16.03 % 11.31 %	4.14 % 3.02 %
Zoho Mail	4688 4861	3734 4152	764 562	190 147	79.65 % 85.41 %	16.30 % 11.56 %	4.05 % 3.02 %
ProtonMail	4695 4769	3784 4106	729 507	182 156	80.60 % 86.10 %	15.53 % 10.63 %	3.88 % 3.27 %
Custom Mail	4865 4632	3905 4010	752 483	208 139	80.27 % 86.57 %	15.46 % 10.43 %	4.28 % 3.00 %
iCloud Mail	4723 4709	3462 3736	995 768	266 205	73.30 % 79.34 %	21.07 % 16.31 %	5.63 % 4.35 %
Tuta	4846 4827	3832 4128	787 547	227 152	79.08 % 85.52 %	16.24 % 11.33 %	4.68 % 3.15 %
Juno.com	4846 4809	3877 4164	748 505	221 140	80.00 % 86.59 %	15.44 % 10.50 %	4.56 % 2.91 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.