Brevo and Mailgun Email Deliverability Comparison

Brevo

Mailgun

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 64.823	51.806 49.612	12.761 13.681	1.253 1.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 76.53 %	19.39 % 21.11 %	1.90 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 4967	4073 3819	1008 1044	91 104	78.75 % 76.89 %	19.49 % 21.02 %	1.76 % 2.09 %
Elektronics	5042 4857	4032 3760	909 980	101 117	79.97 % 77.41 %	18.03 % 20.18 %	2.00 % 2.41 %
Entertainment	4959 4771	3875 3618	985 1040	99 113	78.14 % 75.83 %	19.86 % 21.80 %	2.00 % 2.37 %
Cosmetics & Beauty	5154 4820	4072 3701	991 1006	91 113	79.01 % 76.78 %	19.23 % 20.87 %	1.77 % 2.34 %
Food & Drink	5019 4984	3939 3807	984 1055	96 122	78.48 % 76.38 %	19.61 % 21.17 %	1.91 % 2.45 %
Home & Garden	5010 5148	3906 3953	1009 1083	95 112	77.96 % 76.79 %	20.14 % 21.04 %	1.90 % 2.18 %
Finance	4754 4877	3909 3936	757 824	88 117	82.23 % 80.71 %	15.92 % 16.90 %	1.85 % 2.40 %
Health	5205 4966	4277 3934	826 915	102 117	82.17 % 79.22 %	15.87 % 18.43 %	1.96 % 2.36 %
Pets	4950 5194	3849 3913	1010 1153	91 128	77.76 % 75.34 %	20.40 % 22.20 %	1.84 % 2.46 %
Sport & Fitness	5244 5132	4105 3914	1039 1088	100 130	78.28 % 76.27 %	19.81 % 21.20 %	1.91 % 2.53 %
Job & Career	5199 4862	3930 3595	1162 1152	107 115	75.59 % 73.94 %	22.35 % 23.69 %	2.06 % 2.37 %
Dating	5190 5050	3893 3652	1200 1280	97 118	75.01 % 72.32 %	23.12 % 25.35 %	1.87 % 2.34 %
Other	4922 5195	3946 4010	881 1061	95 124	80.17 % 77.19 %	17.90 % 20.42 %	1.93 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4496	3447 3284	1050 1109	94 103	75.08 % 73.04 %	22.87 % 24.67 %	2.05 % 2.29 %
Outlook Mail	4712 4640	3633 3442	995 1082	84 116	77.10 % 74.18 %	21.12 % 23.32 %	1.78 % 2.50 %
Yahoo Mail	4814 4702	3762 3545	962 1045	90 112	78.15 % 75.39 %	19.98 % 22.22 %	1.87 % 2.38 %
AOL Mail	4686 4529	3668 3443	930 987	88 99	78.28 % 76.02 %	19.85 % 21.79 %	1.88 % 2.19 %
Mail.com	4793 4597	3796 3574	897 916	100 107	79.20 % 77.75 %	18.71 % 19.93 %	2.09 % 2.33 %
Yandex Mail	4669 4806	3624 3627	960 1063	85 116	77.62 % 75.47 %	20.56 % 22.12 %	1.82 % 2.41 %
GMX Mail	4666 4404	3601 3284	986 1016	79 104	77.18 % 74.57 %	21.13 % 23.07 %	1.69 % 2.36 %
Zoho Mail	4712 4758	3766 3712	854 927	92 119	79.92 % 78.02 %	18.12 % 19.48 %	1.95 % 2.50 %
ProtonMail	4649 4614	3743 3641	816 870	90 103	80.51 % 78.91 %	17.55 % 18.86 %	1.94 % 2.23 %
Custom Mail	4944 4551	4057 3632	793 820	94 99	82.06 % 79.81 %	16.04 % 18.02 %	1.90 % 2.18 %
iCloud Mail	4660 4634	3484 3330	1085 1190	91 114	74.76 % 71.86 %	23.28 % 25.68 %	1.95 % 2.46 %
Tuta	4650 4650	3766 3645	798 897	86 108	80.99 % 78.39 %	17.16 % 19.29 %	1.85 % 2.32 %
Juno.com	4538 4689	3654 3684	798 883	86 122	80.52 % 78.57 %	17.58 % 18.83 %	1.90 % 2.60 %
Mailfence	4736 4753	3805 3769	837 876	94 108	80.34 % 79.30 %	17.67 % 18.43 %	1.98 % 2.27 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.