Brevo and Mailgun Email Deliverability Comparison

Brevo

Mailgun

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.108	51.817 50.027	12.742 13.594	1.214 1.487

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 76.84 %	19.37 % 20.88 %	1.85 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5003	4004 3890	1005 1011	89 102	78.54 % 77.75 %	19.71 % 20.21 %	1.75 % 2.04 %
Elektronics	5027 4994	4033 3875	900 998	94 121	80.23 % 77.59 %	17.90 % 19.98 %	1.87 % 2.42 %
Entertainment	4956 4888	3874 3723	990 1050	92 115	78.17 % 76.17 %	19.98 % 21.48 %	1.86 % 2.35 %
Cosmetics & Beauty	5185 4954	4113 3827	981 1017	91 110	79.32 % 77.25 %	18.92 % 20.53 %	1.76 % 2.22 %
Food & Drink	4881 4881	3831 3760	960 1006	90 115	78.49 % 77.03 %	19.67 % 20.61 %	1.84 % 2.36 %
Home & Garden	5066 5164	3952 3981	1017 1073	97 110	78.01 % 77.09 %	20.08 % 20.78 %	1.91 % 2.13 %
Finance	4793 5006	3944 4057	765 832	84 117	82.29 % 81.04 %	15.96 % 16.62 %	1.75 % 2.34 %
Health	5258 4959	4319 3945	834 900	105 114	82.14 % 79.55 %	15.86 % 18.15 %	2.00 % 2.30 %
Pets	4920 5179	3831 3911	1000 1143	89 125	77.87 % 75.52 %	20.33 % 22.07 %	1.81 % 2.41 %
Sport & Fitness	5293 5062	4141 3851	1054 1090	98 121	78.24 % 76.08 %	19.91 % 21.53 %	1.85 % 2.39 %
Job & Career	5193 4784	3925 3538	1164 1140	104 106	75.58 % 73.95 %	22.41 % 23.83 %	2.00 % 2.22 %
Dating	5104 5029	3831 3637	1185 1277	88 115	75.06 % 72.32 %	23.22 % 25.39 %	1.72 % 2.29 %
Other	4999 5205	4019 4032	887 1057	93 116	80.40 % 77.46 %	17.74 % 20.31 %	1.86 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4665	3486 3427	1073 1133	93 105	74.94 % 73.46 %	23.07 % 24.29 %	2.00 % 2.25 %
Outlook Mail	4710 4729	3630 3527	997 1091	83 111	77.07 % 74.58 %	21.17 % 23.07 %	1.76 % 2.35 %
Yahoo Mail	4766 4699	3727 3550	951 1040	88 109	78.20 % 75.55 %	19.95 % 22.13 %	1.85 % 2.32 %
AOL Mail	4563 4477	3577 3422	905 957	81 98	78.39 % 76.44 %	19.83 % 21.38 %	1.78 % 2.19 %
Mail.com	4838 4529	3851 3538	893 885	94 106	79.60 % 78.12 %	18.46 % 19.54 %	1.94 % 2.34 %
Yandex Mail	4670 4855	3629 3696	956 1053	85 106	77.71 % 76.13 %	20.47 % 21.69 %	1.82 % 2.18 %
GMX Mail	4708 4457	3635 3340	988 1013	85 104	77.21 % 74.94 %	20.99 % 22.73 %	1.81 % 2.33 %
Zoho Mail	4698 4671	3763 3647	850 908	85 116	80.10 % 78.08 %	18.09 % 19.44 %	1.81 % 2.48 %
ProtonMail	4601 4629	3722 3643	790 884	89 102	80.90 % 78.70 %	17.17 % 19.10 %	1.93 % 2.20 %
Custom Mail	4813 4605	3948 3699	774 812	91 94	82.03 % 80.33 %	16.08 % 17.63 %	1.89 % 2.04 %
iCloud Mail	4752 4625	3560 3333	1104 1183	88 109	74.92 % 72.06 %	23.23 % 25.58 %	1.85 % 2.36 %
Tuta	4731 4627	3821 3649	825 872	85 106	80.77 % 78.86 %	17.44 % 18.85 %	1.80 % 2.29 %
Juno.com	4601 4702	3701 3704	818 880	82 118	80.44 % 78.77 %	17.78 % 18.72 %	1.78 % 2.51 %
Mailfence	4670 4838	3767 3852	818 883	85 103	80.66 % 79.62 %	17.52 % 18.25 %	1.82 % 2.13 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.