Mailgun and Amazon SES Email Deliverability Comparison

Mailgun

Amazon SES

In this comparison, the deliverability of Mailgun and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.615 65.251	49.541 50.995	13.785 12.880	1.579 1.512

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 78.15 %	21.33 % 19.74 %	2.44 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5018 5007	3908 3880	1019 1032	110 112	77.88 % 77.49 %	20.31 % 20.61 %	2.19 % 2.24 %
Elektronics	5054 5002	3920 3917	1033 978	132 119	77.56 % 78.31 %	20.44 % 19.55 %	2.61 % 2.38 %
Entertainment	4913 4940	3747 3861	1071 980	122 108	76.27 % 78.16 %	21.80 % 19.84 %	2.48 % 2.19 %
Cosmetics & Beauty	4934 5084	3795 4002	1024 985	120 107	76.92 % 78.72 %	20.75 % 19.37 %	2.43 % 2.10 %
Food & Drink	4824 5128	3719 3992	1010 1028	117 120	77.09 % 77.85 %	20.94 % 20.05 %	2.43 % 2.34 %
Home & Garden	5089 5035	3914 3904	1091 1025	120 121	76.91 % 77.54 %	21.44 % 20.36 %	2.36 % 2.40 %
Finance	5008 5047	4014 4121	912 813	125 119	80.15 % 81.65 %	18.21 % 16.11 %	2.50 % 2.36 %
Health	4944 5036	3899 4091	953 833	118 114	78.86 % 81.24 %	19.28 % 16.54 %	2.39 % 2.26 %
Pets	4996 4904	3764 3800	1123 1010	127 112	75.34 % 77.49 %	22.48 % 20.60 %	2.54 % 2.28 %
Sport & Fitness	4986 5080	3777 3956	1088 1019	128 120	75.75 % 77.87 %	21.82 % 20.06 %	2.57 % 2.36 %
Job & Career	4807 5195	3565 3957	1142 1128	115 117	74.16 % 76.17 %	23.76 % 21.71 %	2.39 % 2.25 %
Dating	4864 4876	3522 3617	1233 1141	121 119	72.41 % 74.18 %	25.35 % 23.40 %	2.49 % 2.44 %
Other	5178 4917	3997 3897	1086 908	124 124	77.19 % 79.26 %	20.97 % 18.47 %	2.39 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4746 4863	3504 3671	1141 1091	114 113	73.83 % 75.49 %	24.04 % 22.43 %	2.40 % 2.32 %
Outlook Mail	4765 4669	3571 3596	1097 976	123 108	74.94 % 77.02 %	23.02 % 20.90 %	2.58 % 2.31 %
Yahoo Mail	4672 4612	3514 3624	1036 895	114 106	75.21 % 78.58 %	22.17 % 19.41 %	2.44 % 2.30 %
AOL Mail	4455 4893	3409 3830	960 973	105 106	76.52 % 78.28 %	21.55 % 19.89 %	2.36 % 2.17 %
Mail.com	4524 4597	3511 3631	911 872	116 102	77.61 % 78.99 %	20.14 % 18.97 %	2.56 % 2.22 %
Yandex Mail	4871 4643	3709 3588	1075 961	114 105	76.14 % 77.28 %	22.07 % 20.70 %	2.34 % 2.26 %
GMX Mail	4538 4647	3415 3593	1046 965	115 108	75.25 % 77.32 %	23.05 % 20.77 %	2.53 % 2.32 %
Zoho Mail	4621 4696	3595 3688	945 912	120 108	77.80 % 78.53 %	20.45 % 19.42 %	2.60 % 2.30 %
ProtonMail	4697 4871	3679 3895	926 865	110 112	78.33 % 79.96 %	19.71 % 17.76 %	2.34 % 2.30 %
Custom Mail	4723 4628	3755 3738	877 798	103 102	79.50 % 80.77 %	18.57 % 17.24 %	2.18 % 2.20 %
iCloud Mail	4663 4756	3394 3559	1198 1088	117 119	72.79 % 74.83 %	25.69 % 22.88 %	2.51 % 2.50 %
Tuta	4639 4809	3646 3810	904 895	113 120	78.59 % 79.23 %	19.49 % 18.61 %	2.44 % 2.50 %
Juno.com	4641 4601	3630 3672	909 817	124 109	78.22 % 79.81 %	19.59 % 17.76 %	2.67 % 2.37 %
Mailfence	4060 3966	3209 3100	760 772	91 94	79.04 % 78.16 %	18.72 % 19.47 %	2.24 % 2.37 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.