Mailgun and Amazon SES Email Deliverability Comparison

Mailgun

Amazon SES

In this comparison, the deliverability of Mailgun and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.173 76.796	58.444 58.531	15.941 16.313	1.788 1.952

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.73 % 76.22 %	20.93 % 21.24 %	2.35 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5934 6096	4477 4639	1320 1298	137 159	75.45 % 76.10 %	22.24 % 21.29 %	2.31 % 2.61 %
Elektronics	5704 5759	4394 4393	1180 1211	130 155	77.03 % 76.28 %	20.69 % 21.03 %	2.28 % 2.69 %
Entertainment	5823 5912	4409 4526	1277 1239	137 147	75.72 % 76.56 %	21.93 % 20.96 %	2.35 % 2.49 %
Cosmetics & Beauty	5475 5686	4210 4358	1137 1187	128 141	76.89 % 76.64 %	20.77 % 20.88 %	2.34 % 2.48 %
Food & Drink	5949 5971	4521 4533	1286 1272	142 166	76.00 % 75.92 %	21.62 % 21.30 %	2.39 % 2.78 %
Home & Garden	6054 5924	4663 4444	1256 1327	135 153	77.02 % 75.02 %	20.75 % 22.40 %	2.23 % 2.58 %
Finance	5723 5801	4617 4612	969 1048	137 141	80.67 % 79.50 %	16.93 % 18.07 %	2.39 % 2.43 %
Health	5918 5676	4755 4496	1029 1041	134 139	80.35 % 79.21 %	17.39 % 18.34 %	2.26 % 2.45 %
Pets	6007 5863	4583 4473	1288 1244	136 146	76.29 % 76.29 %	21.44 % 21.22 %	2.26 % 2.49 %
Sport & Fitness	5728 5981	4360 4518	1230 1311	138 152	76.12 % 75.54 %	21.47 % 21.92 %	2.41 % 2.54 %
Job & Career	5933 5911	4451 4393	1343 1366	139 152	75.02 % 74.32 %	22.64 % 23.11 %	2.34 % 2.57 %
Dating	5846 6055	4246 4357	1459 1553	141 145	72.63 % 71.96 %	24.96 % 25.65 %	2.41 % 2.39 %
Other	6079 6161	4758 4789	1167 1216	154 156	78.27 % 77.73 %	19.20 % 19.74 %	2.53 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5222 5507	3816 4008	1279 1360	127 139	73.08 % 72.78 %	24.49 % 24.70 %	2.43 % 2.52 %
Outlook Mail	5375 5624	4031 4190	1216 1294	128 140	75.00 % 74.50 %	22.62 % 23.01 %	2.38 % 2.49 %
Yahoo Mail	5536 5392	4220 4028	1193 1222	123 142	76.23 % 74.70 %	21.55 % 22.66 %	2.22 % 2.63 %
AOL Mail	5422 5396	4125 4057	1163 1210	134 129	76.08 % 75.19 %	21.45 % 22.42 %	2.47 % 2.39 %
Mail.com	5494 5505	4277 4255	1093 1113	124 137	77.85 % 77.29 %	19.89 % 20.22 %	2.26 % 2.49 %
Yandex Mail	5575 5633	4223 4298	1221 1205	131 130	75.75 % 76.30 %	21.90 % 21.39 %	2.35 % 2.31 %
GMX Mail	5500 5505	4147 4118	1230 1255	123 132	75.40 % 74.80 %	22.36 % 22.80 %	2.24 % 2.40 %
Zoho Mail	5513 5405	4299 4188	1082 1074	132 143	77.98 % 77.48 %	19.63 % 19.87 %	2.39 % 2.65 %
ProtonMail	5242 5571	4133 4377	985 1049	124 145	78.84 % 78.57 %	18.79 % 18.83 %	2.37 % 2.60 %
Custom Mail	5395 5241	4283 4131	979 966	133 144	79.39 % 78.82 %	18.15 % 18.43 %	2.47 % 2.75 %
iCloud Mail	5576 5680	4038 4096	1413 1434	125 150	72.42 % 72.11 %	25.34 % 25.25 %	2.24 % 2.64 %
Tuta	5566 5624	4357 4448	1086 1024	123 152	78.28 % 79.09 %	19.51 % 18.21 %	2.21 % 2.70 %
Juno.com	5540 5360	4367 4161	1036 1066	137 133	78.83 % 77.63 %	18.70 % 19.89 %	2.47 % 2.48 %
Mailfence	5217 5353	4128 4176	965 1041	124 136	79.13 % 78.01 %	18.50 % 19.45 %	2.38 % 2.54 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.