Mailgun and Amazon SES Email Deliverability Comparison

Mailgun

Amazon SES

In this comparison, the deliverability of Mailgun and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.999 64.456	49.508 51.232	13.525 12.207	1.496 1.447

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 79.48 %	21.13 % 18.94 %	2.34 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5051 4838	3954 3818	1018 949	113 104	78.28 % 78.92 %	20.15 % 19.62 %	2.24 % 2.15 %
Elektronics	5044 5000	3932 3966	1037 937	130 111	77.95 % 79.32 %	20.56 % 18.74 %	2.58 % 2.22 %
Entertainment	4979 4804	3850 3820	1060 908	114 104	77.32 % 79.52 %	21.29 % 18.90 %	2.29 % 2.16 %
Cosmetics & Beauty	4990 5054	3870 4039	1021 942	115 106	77.56 % 79.92 %	20.46 % 18.64 %	2.30 % 2.10 %
Food & Drink	4820 5071	3750 4017	1007 974	115 117	77.80 % 79.22 %	20.89 % 19.21 %	2.39 % 2.31 %
Home & Garden	4971 5106	3832 4034	1069 997	112 117	77.09 % 79.01 %	21.50 % 19.53 %	2.25 % 2.29 %
Finance	4885 4930	3928 4057	915 795	114 110	80.41 % 82.29 %	18.73 % 16.13 %	2.33 % 2.23 %
Health	4897 4996	3866 4104	948 815	109 108	78.95 % 82.15 %	19.36 % 16.31 %	2.23 % 2.16 %
Pets	4883 4837	3717 3817	1085 954	116 113	76.12 % 78.91 %	22.22 % 19.72 %	2.38 % 2.34 %
Sport & Fitness	4858 4943	3731 3899	1040 961	120 111	76.80 % 78.88 %	21.41 % 19.44 %	2.47 % 2.25 %
Job & Career	4694 5131	3523 4005	1090 1041	106 112	75.05 % 78.05 %	23.22 % 20.29 %	2.26 % 2.18 %
Dating	4718 4758	3480 3634	1156 1053	112 110	73.76 % 76.38 %	24.50 % 22.13 %	2.37 % 2.31 %
Other	5209 4988	4075 4022	1079 881	120 124	78.23 % 80.63 %	20.71 % 17.66 %	2.30 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4760	3539 3677	1123 998	114 103	74.52 % 77.25 %	23.65 % 20.97 %	2.40 % 2.16 %
Outlook Mail	4801 4626	3655 3627	1057 927	116 104	76.13 % 78.40 %	22.02 % 20.04 %	2.42 % 2.25 %
Yahoo Mail	4664 4532	3558 3628	1011 831	106 101	76.29 % 80.05 %	21.68 % 18.34 %	2.27 % 2.23 %
AOL Mail	4512 4780	3477 3790	958 923	105 101	77.06 % 79.29 %	21.23 % 19.31 %	2.33 % 2.11 %
Mail.com	4477 4596	3516 3690	887 839	107 100	78.53 % 80.29 %	19.81 % 18.26 %	2.39 % 2.18 %
Yandex Mail	4816 4673	3693 3696	1054 917	107 111	76.68 % 79.09 %	21.89 % 19.62 %	2.22 % 2.38 %
GMX Mail	4582 4736	3495 3738	1042 914	109 109	76.28 % 78.93 %	22.74 % 19.30 %	2.38 % 2.30 %
Zoho Mail	4636 4798	3606 3835	969 896	115 107	77.78 % 79.93 %	20.90 % 18.67 %	2.48 % 2.23 %
ProtonMail	4685 4839	3681 3916	940 831	106 107	78.57 % 80.93 %	20.06 % 17.17 %	2.26 % 2.21 %
Custom Mail	4758 4720	3782 3865	895 801	100 101	79.49 % 81.89 %	18.81 % 16.97 %	2.10 % 2.14 %
iCloud Mail	4667 4771	3484 3666	1136 1030	111 118	74.65 % 76.84 %	24.34 % 21.59 %	2.38 % 2.47 %
Tuta	4667 4800	3699 3868	929 871	112 115	79.26 % 80.58 %	19.91 % 18.15 %	2.40 % 2.40 %
Juno.com	4673 4639	3679 3747	927 802	117 100	78.73 % 80.77 %	19.84 % 17.29 %	2.50 % 2.16 %
Mailfence	3312 3186	2644 2489	597 627	71 70	79.83 % 78.12 %	18.03 % 19.68 %	2.14 % 2.20 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.