Mailgun and Amazon SES Email Deliverability Comparison

Mailgun

Amazon SES

In this comparison, the deliverability of Mailgun and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.969 76.915	58.252 58.159	15.942 16.629	1.775 2.127

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.68 % 75.61 %	20.98 % 21.62 %	2.34 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5772 6114	4368 4603	1279 1336	125 175	75.68 % 75.29 %	22.16 % 21.85 %	2.17 % 2.86 %
Elektronics	5578 5727	4314 4319	1144 1237	120 171	77.34 % 75.41 %	20.51 % 21.60 %	2.15 % 2.99 %
Entertainment	5696 5928	4302 4505	1257 1263	137 160	75.53 % 76.00 %	22.07 % 21.31 %	2.41 % 2.70 %
Cosmetics & Beauty	5480 5686	4213 4333	1140 1202	127 151	76.88 % 76.20 %	20.80 % 21.14 %	2.32 % 2.66 %
Food & Drink	5929 6029	4520 4542	1270 1310	139 177	76.24 % 75.34 %	21.42 % 21.73 %	2.34 % 2.94 %
Home & Garden	6035 5919	4645 4427	1255 1327	135 165	76.97 % 74.79 %	20.80 % 22.42 %	2.24 % 2.79 %
Finance	5761 5822	4634 4623	987 1048	140 151	80.44 % 79.41 %	17.13 % 18.00 %	2.43 % 2.59 %
Health	5904 5742	4730 4494	1038 1093	136 155	80.12 % 78.27 %	17.58 % 19.04 %	2.30 % 2.70 %
Pets	6059 5837	4606 4411	1312 1270	141 156	76.02 % 75.57 %	21.65 % 21.76 %	2.33 % 2.67 %
Sport & Fitness	5799 5959	4399 4485	1259 1305	141 169	75.86 % 75.26 %	21.71 % 21.90 %	2.43 % 2.84 %
Job & Career	6027 5969	4520 4390	1367 1414	140 165	75.00 % 73.55 %	22.68 % 23.69 %	2.32 % 2.76 %
Dating	5859 6086	4269 4336	1448 1589	142 161	72.86 % 71.25 %	24.71 % 26.11 %	2.42 % 2.65 %
Other	6070 6097	4732 4691	1186 1235	152 171	77.96 % 76.94 %	19.54 % 20.26 %	2.50 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5195 5594	3821 4047	1250 1389	124 158	73.55 % 72.35 %	24.06 % 24.83 %	2.39 % 2.82 %
Outlook Mail	5364 5617	4008 4164	1229 1300	127 153	74.72 % 74.13 %	22.91 % 23.14 %	2.37 % 2.72 %
Yahoo Mail	5576 5486	4236 4073	1215 1257	125 156	75.97 % 74.24 %	21.79 % 22.91 %	2.24 % 2.84 %
AOL Mail	5319 5505	4046 4127	1147 1232	126 146	76.07 % 74.97 %	21.56 % 22.38 %	2.37 % 2.65 %
Mail.com	5606 5447	4357 4168	1120 1131	129 148	77.72 % 76.52 %	19.98 % 20.76 %	2.30 % 2.72 %
Yandex Mail	5600 5546	4240 4197	1227 1215	133 134	75.71 % 75.68 %	21.91 % 21.91 %	2.38 % 2.42 %
GMX Mail	5388 5485	4060 4068	1204 1275	124 142	75.35 % 74.17 %	22.35 % 23.25 %	2.30 % 2.59 %
Zoho Mail	5479 5364	4270 4118	1075 1094	134 152	77.93 % 76.77 %	19.62 % 20.40 %	2.45 % 2.83 %
ProtonMail	5318 5613	4192 4375	1000 1078	126 160	78.83 % 77.94 %	18.80 % 19.21 %	2.37 % 2.85 %
Custom Mail	5364 5239	4263 4086	978 999	123 154	79.47 % 77.99 %	18.23 % 19.07 %	2.29 % 2.94 %
iCloud Mail	5554 5587	3997 3997	1428 1429	129 161	71.97 % 71.54 %	25.71 % 25.58 %	2.32 % 2.88 %
Tuta	5522 5710	4326 4463	1074 1082	122 165	78.34 % 78.16 %	19.45 % 18.95 %	2.21 % 2.89 %
Juno.com	5453 5302	4294 4078	1024 1076	135 148	78.75 % 76.91 %	18.78 % 20.29 %	2.48 % 2.79 %
Mailfence	5231 5420	4142 4198	971 1072	118 150	79.18 % 77.45 %	18.56 % 19.78 %	2.26 % 2.77 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.