Mailgun and Amazon SES Email Deliverability Comparison

Mailgun

Amazon SES

In this comparison, the deliverability of Mailgun and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.077 76.660	58.049 58.836	16.197 15.978	1.831 1.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.30 % 76.75 %	21.29 % 20.84 %	2.41 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5855 5917	4381 4510	1335 1258	139 149	74.82 % 76.22 %	22.80 % 21.26 %	2.37 % 2.52 %
Elektronics	5720 5909	4393 4546	1197 1212	130 151	76.80 % 76.93 %	20.93 % 20.51 %	2.27 % 2.56 %
Entertainment	5826 5926	4378 4538	1308 1244	140 144	75.15 % 76.58 %	22.45 % 20.99 %	2.40 % 2.43 %
Cosmetics & Beauty	5567 5802	4251 4486	1178 1178	138 138	76.36 % 77.32 %	21.16 % 20.30 %	2.48 % 2.38 %
Food & Drink	5934 5980	4495 4579	1297 1243	142 158	75.75 % 76.57 %	21.86 % 20.79 %	2.39 % 2.64 %
Home & Garden	6032 5907	4622 4456	1271 1308	139 143	76.62 % 75.44 %	21.07 % 22.14 %	2.30 % 2.42 %
Finance	5773 5841	4627 4672	1004 1038	142 131	80.15 % 79.99 %	17.39 % 17.77 %	2.46 % 2.24 %
Health	5946 5657	4761 4508	1046 1017	139 132	80.07 % 79.69 %	17.59 % 17.98 %	2.34 % 2.33 %
Pets	6019 5830	4567 4460	1316 1235	136 135	75.88 % 76.50 %	21.86 % 21.18 %	2.26 % 2.32 %
Sport & Fitness	5650 5961	4296 4542	1212 1278	142 141	76.04 % 76.20 %	21.45 % 21.44 %	2.51 % 2.37 %
Job & Career	5992 5839	4477 4386	1374 1313	141 140	74.72 % 75.12 %	22.93 % 22.49 %	2.35 % 2.40 %
Dating	5742 6056	4123 4410	1477 1508	142 138	71.80 % 72.82 %	25.72 % 24.90 %	2.47 % 2.28 %
Other	6021 6035	4678 4743	1182 1146	161 146	77.69 % 78.59 %	19.63 % 18.99 %	2.67 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5339 5467	3890 4008	1319 1328	130 131	72.86 % 73.31 %	24.71 % 24.29 %	2.43 % 2.40 %
Outlook Mail	5428 5577	4057 4175	1231 1269	140 133	74.74 % 74.86 %	22.68 % 22.75 %	2.58 % 2.38 %
Yahoo Mail	5411 5411	4099 4091	1193 1187	119 133	75.75 % 75.61 %	22.05 % 21.94 %	2.20 % 2.46 %
AOL Mail	5425 5339	4095 4038	1195 1181	135 120	75.48 % 75.63 %	22.03 % 22.12 %	2.49 % 2.25 %
Mail.com	5451 5498	4218 4270	1104 1102	129 126	77.38 % 77.66 %	20.25 % 20.04 %	2.37 % 2.29 %
Yandex Mail	5527 5591	4169 4294	1225 1173	133 124	75.43 % 76.80 %	22.16 % 20.98 %	2.41 % 2.22 %
GMX Mail	5613 5506	4213 4150	1270 1231	130 125	75.06 % 75.37 %	22.63 % 22.36 %	2.32 % 2.27 %
Zoho Mail	5391 5437	4175 4246	1085 1058	131 133	77.44 % 78.09 %	20.13 % 19.46 %	2.43 % 2.45 %
ProtonMail	5330 5602	4184 4433	1019 1028	127 141	78.50 % 79.13 %	19.12 % 18.35 %	2.38 % 2.52 %
Custom Mail	5403 5239	4262 4162	1005 939	136 138	78.88 % 79.44 %	18.60 % 17.92 %	2.52 % 2.63 %
iCloud Mail	5561 5718	4002 4161	1431 1415	128 142	71.97 % 72.77 %	25.73 % 24.75 %	2.30 % 2.48 %
Tuta	5603 5482	4371 4357	1107 983	125 142	78.01 % 79.48 %	19.76 % 17.93 %	2.23 % 2.59 %
Juno.com	5389 5379	4224 4209	1029 1042	136 128	78.38 % 78.25 %	19.09 % 19.37 %	2.52 % 2.38 %
Mailfence	5206 5414	4090 4242	984 1042	132 130	78.56 % 78.35 %	18.90 % 19.25 %	2.54 % 2.40 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.