Mailgun and Amazon SES Email Deliverability Comparison

Mailgun

Amazon SES

In this comparison, the deliverability of Mailgun and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.943 66.195	50.213 49.906	13.299 14.478	1.431 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.32 % 75.39 %	20.48 % 21.87 %	2.20 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4988 5319	3830 3992	1056 1177	102 150	76.78 % 75.05 %	21.17 % 22.13 %	2.04 % 2.82 %
Elektronics	4810 4743	3757 3580	951 1025	102 138	78.11 % 75.48 %	19.77 % 21.61 %	2.12 % 2.91 %
Entertainment	4867 5189	3720 3919	1043 1133	104 137	76.43 % 75.53 %	21.43 % 21.83 %	2.14 % 2.64 %
Cosmetics & Beauty	4702 4842	3634 3673	960 1047	108 122	77.29 % 75.86 %	20.42 % 21.62 %	2.30 % 2.52 %
Food & Drink	4946 5176	3838 3874	999 1153	109 149	77.60 % 74.85 %	20.20 % 22.28 %	2.20 % 2.88 %
Home & Garden	5165 5130	4008 3815	1049 1172	108 143	77.60 % 74.37 %	20.31 % 22.85 %	2.09 % 2.79 %
Finance	4945 5025	4009 3974	821 921	115 130	81.07 % 79.08 %	16.60 % 18.33 %	2.33 % 2.59 %
Health	5011 5079	4045 3983	860 960	106 136	80.72 % 78.42 %	17.16 % 18.90 %	2.12 % 2.68 %
Pets	5249 4968	4011 3726	1122 1110	116 132	76.41 % 75.00 %	21.38 % 22.34 %	2.21 % 2.66 %
Sport & Fitness	4961 5085	3798 3829	1044 1114	119 142	76.56 % 75.30 %	21.04 % 21.91 %	2.40 % 2.79 %
Job & Career	5017 5105	3788 3750	1114 1214	115 141	75.50 % 73.46 %	22.20 % 23.78 %	2.29 % 2.76 %
Dating	5171 5238	3792 3750	1263 1349	116 139	73.33 % 71.59 %	24.42 % 25.75 %	2.24 % 2.65 %
Other	5111 5296	3983 4041	1017 1103	111 152	77.93 % 76.30 %	19.90 % 20.83 %	2.17 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4486 4881	3320 3533	1070 1214	96 134	74.01 % 72.38 %	23.85 % 24.87 %	2.14 % 2.75 %
Outlook Mail	4590 4740	3482 3515	1006 1096	102 129	75.86 % 74.16 %	21.92 % 23.12 %	2.22 % 2.72 %
Yahoo Mail	4804 4752	3675 3511	1029 1108	100 133	76.50 % 73.88 %	21.42 % 23.32 %	2.08 % 2.80 %
AOL Mail	4521 4761	3468 3579	949 1058	104 124	76.71 % 75.17 %	20.99 % 22.22 %	2.30 % 2.60 %
Mail.com	4696 4663	3687 3553	906 985	103 125	78.51 % 76.20 %	19.29 % 21.12 %	2.19 % 2.68 %
Yandex Mail	4875 4708	3719 3534	1047 1056	109 118	76.29 % 75.06 %	21.48 % 22.43 %	2.24 % 2.51 %
GMX Mail	4452 4685	3376 3453	977 1110	99 122	75.83 % 73.70 %	21.95 % 23.69 %	2.22 % 2.60 %
Zoho Mail	4689 4670	3696 3547	887 992	106 131	78.82 % 75.95 %	18.92 % 21.24 %	2.26 % 2.81 %
ProtonMail	4614 4822	3664 3765	850 924	100 133	79.41 % 78.08 %	18.42 % 19.16 %	2.17 % 2.76 %
Custom Mail	4463 4433	3580 3458	790 853	93 122	80.22 % 78.01 %	17.70 % 19.24 %	2.08 % 2.75 %
iCloud Mail	4618 4799	3339 3441	1177 1219	102 139	72.30 % 71.70 %	25.49 % 25.40 %	2.21 % 2.90 %
Tuta	4732 4878	3725 3785	903 953	104 140	78.72 % 77.59 %	19.08 % 19.54 %	2.20 % 2.87 %
Juno.com	4718 4576	3738 3501	866 946	114 129	79.23 % 76.51 %	18.36 % 20.67 %	2.42 % 2.82 %
Mailfence	4685 4827	3744 3731	842 964	99 132	79.91 % 77.29 %	17.97 % 19.97 %	2.11 % 2.73 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.