Mailgun and Amazon SES Email Deliverability Comparison

Mailgun

Amazon SES

In this comparison, the deliverability of Mailgun and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.051 66.036	49.710 49.737	13.808 14.491	1.533 1.808

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 75.32 %	21.23 % 21.94 %	2.36 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4950 5214	3776 3908	1063 1158	111 148	76.28 % 74.95 %	21.47 % 22.21 %	2.24 % 2.84 %
Elektronics	4824 4850	3726 3642	990 1071	108 137	77.24 % 75.09 %	20.52 % 22.08 %	2.24 % 2.82 %
Entertainment	4763 5119	3599 3884	1056 1102	108 133	75.56 % 75.87 %	22.17 % 21.53 %	2.27 % 2.60 %
Cosmetics & Beauty	4814 4924	3667 3722	1032 1074	115 128	76.17 % 75.59 %	21.44 % 21.81 %	2.39 % 2.60 %
Food & Drink	5041 5217	3858 3868	1063 1204	120 145	76.53 % 74.14 %	21.09 % 23.08 %	2.38 % 2.78 %
Home & Garden	5187 5102	3979 3787	1094 1175	114 140	76.71 % 74.23 %	21.09 % 23.03 %	2.20 % 2.74 %
Finance	4952 5016	3994 3975	838 910	120 131	80.65 % 79.25 %	16.92 % 18.14 %	2.42 % 2.61 %
Health	4979 5061	3962 3985	905 942	112 134	79.57 % 78.74 %	18.18 % 18.61 %	2.25 % 2.65 %
Pets	5199 4986	3914 3735	1160 1118	125 133	75.28 % 74.91 %	22.31 % 22.42 %	2.40 % 2.67 %
Sport & Fitness	5194 5033	3934 3800	1125 1091	135 142	75.74 % 75.50 %	21.66 % 21.68 %	2.60 % 2.82 %
Job & Career	4953 5166	3664 3782	1169 1241	120 143	73.98 % 73.21 %	23.60 % 24.02 %	2.42 % 2.77 %
Dating	5055 5130	3666 3669	1266 1321	123 140	72.52 % 71.52 %	25.04 % 25.75 %	2.43 % 2.73 %
Other	5140 5218	3971 3980	1047 1084	122 154	77.26 % 76.27 %	20.37 % 20.77 %	2.37 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4581 4899	3340 3520	1135 1243	106 136	72.91 % 71.85 %	24.78 % 25.37 %	2.31 % 2.78 %
Outlook Mail	4667 4615	3480 3424	1076 1064	111 127	74.57 % 74.19 %	23.06 % 23.06 %	2.38 % 2.75 %
Yahoo Mail	4748 4657	3582 3468	1059 1056	107 133	75.44 % 74.47 %	22.30 % 22.68 %	2.25 % 2.86 %
AOL Mail	4543 4765	3434 3549	1001 1089	108 127	75.59 % 74.48 %	22.03 % 22.85 %	2.38 % 2.67 %
Mail.com	4701 4684	3659 3584	930 978	112 122	77.83 % 76.52 %	19.78 % 20.88 %	2.38 % 2.60 %
Yandex Mail	4869 4694	3670 3508	1084 1065	115 121	75.37 % 74.73 %	22.26 % 22.69 %	2.36 % 2.58 %
GMX Mail	4425 4692	3314 3470	1004 1095	107 127	74.89 % 73.96 %	22.69 % 23.34 %	2.42 % 2.71 %
Zoho Mail	4663 4739	3641 3596	908 1013	114 130	78.08 % 75.88 %	19.47 % 21.38 %	2.44 % 2.74 %
ProtonMail	4623 4851	3633 3774	884 943	106 134	78.59 % 77.80 %	19.12 % 19.44 %	2.29 % 2.76 %
Custom Mail	4532 4470	3602 3477	829 874	101 119	79.48 % 77.79 %	18.29 % 19.55 %	2.23 % 2.66 %
iCloud Mail	4593 4787	3292 3429	1193 1219	108 139	71.67 % 71.63 %	25.97 % 25.46 %	2.35 % 2.90 %
Tuta	4719 4825	3680 3728	926 960	113 137	77.98 % 77.26 %	19.62 % 19.90 %	2.39 % 2.84 %
Juno.com	4737 4597	3718 3525	898 942	121 130	78.49 % 76.68 %	18.96 % 20.49 %	2.55 % 2.83 %
Mailfence	4650 4761	3665 3685	881 950	104 126	78.82 % 77.40 %	18.95 % 19.95 %	2.24 % 2.65 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.