Mailgun and Amazon SES Email Deliverability Comparison

Mailgun

Amazon SES

In this comparison, the deliverability of Mailgun and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.674 77.005	58.172 58.115	15.752 16.752	1.750 2.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 75.47 %	20.82 % 21.75 %	2.31 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5807 6185	4432 4653	1249 1353	126 179	76.32 % 75.23 %	21.51 % 21.88 %	2.17 % 2.89 %
Elektronics	5609 5641	4350 4262	1135 1208	124 171	77.55 % 75.55 %	20.24 % 21.41 %	2.21 % 3.03 %
Entertainment	5693 5966	4321 4517	1238 1290	134 159	75.90 % 75.71 %	21.75 % 21.62 %	2.35 % 2.67 %
Cosmetics & Beauty	5442 5704	4193 4340	1123 1214	126 150	77.05 % 76.09 %	20.64 % 21.28 %	2.32 % 2.63 %
Food & Drink	5827 6036	4468 4522	1220 1336	139 178	76.68 % 74.92 %	20.94 % 22.13 %	2.39 % 2.95 %
Home & Garden	6002 5952	4637 4433	1232 1355	133 164	77.26 % 74.48 %	20.53 % 22.77 %	2.22 % 2.76 %
Finance	5689 5847	4586 4638	968 1058	135 151	80.61 % 79.32 %	17.02 % 18.09 %	2.37 % 2.58 %
Health	5901 5799	4740 4532	1029 1110	132 157	80.33 % 78.15 %	17.44 % 19.14 %	2.24 % 2.71 %
Pets	6106 5771	4646 4334	1322 1284	138 153	76.09 % 75.10 %	21.65 % 22.25 %	2.26 % 2.65 %
Sport & Fitness	5766 5974	4387 4502	1235 1302	144 170	76.08 % 75.36 %	21.42 % 21.79 %	2.50 % 2.85 %
Job & Career	5894 5898	4429 4328	1326 1403	139 167	75.14 % 73.38 %	22.50 % 23.79 %	2.36 % 2.83 %
Dating	5917 6064	4302 4326	1476 1578	139 160	72.71 % 71.34 %	24.95 % 26.02 %	2.35 % 2.64 %
Other	6021 6168	4681 4728	1199 1261	141 179	77.74 % 76.65 %	19.91 % 20.44 %	2.34 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5225 5714	3843 4156	1261 1400	121 158	73.55 % 72.73 %	24.13 % 24.50 %	2.32 % 2.77 %
Outlook Mail	5372 5494	4050 4066	1197 1273	125 155	75.39 % 74.01 %	22.28 % 23.17 %	2.33 % 2.82 %
Yahoo Mail	5614 5514	4270 4084	1223 1272	121 158	76.06 % 74.07 %	21.78 % 23.07 %	2.16 % 2.87 %
AOL Mail	5264 5520	4012 4135	1129 1240	123 145	76.22 % 74.91 %	21.45 % 22.46 %	2.34 % 2.63 %
Mail.com	5427 5466	4242 4168	1064 1150	121 148	78.16 % 76.25 %	19.61 % 21.04 %	2.23 % 2.71 %
Yandex Mail	5673 5488	4290 4136	1249 1215	134 137	75.62 % 75.36 %	22.02 % 22.14 %	2.36 % 2.50 %
GMX Mail	5269 5433	3982 4019	1162 1266	125 148	75.57 % 73.97 %	22.05 % 23.30 %	2.37 % 2.72 %
Zoho Mail	5447 5493	4246 4196	1069 1142	132 155	77.95 % 76.39 %	19.63 % 20.79 %	2.42 % 2.82 %
ProtonMail	5379 5582	4253 4346	1002 1080	124 156	79.07 % 77.86 %	18.63 % 19.35 %	2.31 % 2.79 %
Custom Mail	5254 5204	4185 4064	952 991	117 149	79.65 % 78.09 %	18.12 % 19.04 %	2.23 % 2.86 %
iCloud Mail	5489 5619	3954 4011	1408 1444	127 164	72.03 % 71.38 %	25.65 % 25.70 %	2.31 % 2.92 %
Tuta	5433 5664	4263 4405	1045 1097	125 162	78.46 % 77.77 %	19.23 % 19.37 %	2.30 % 2.86 %
Juno.com	5454 5290	4307 4060	1009 1079	138 151	78.97 % 76.75 %	18.50 % 20.40 %	2.53 % 2.85 %
Mailfence	5374 5524	4275 4269	982 1103	117 152	79.55 % 77.28 %	18.27 % 19.97 %	2.18 % 2.75 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.