Amazon SES and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 70.621	60.903 59.074	7.663 9.097	2.145 2.450

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 83.65 %	10.84 % 12.88 %	3.03 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 5455	4775 4694	467 596	124 165	88.99 % 86.05 %	8.70 % 10.93 %	2.31 % 3.02 %
Elektronics	5513 5506	4825 4688	546 657	142 161	87.52 % 85.14 %	9.90 % 11.93 %	2.58 % 2.92 %
Entertainment	5474 5486	4714 4572	595 722	165 192	86.12 % 83.34 %	10.87 % 13.16 %	3.01 % 3.50 %
Cosmetics & Beauty	5483 5455	4703 4544	600 702	180 209	85.77 % 83.30 %	10.94 % 12.87 %	3.28 % 3.83 %
Food & Drink	5431 5489	4821 4710	481 607	129 172	88.77 % 85.81 %	8.86 % 11.06 %	2.38 % 3.13 %
Home & Garden	5531 5259	4903 4502	490 580	138 177	88.65 % 85.61 %	8.86 % 11.03 %	2.50 % 3.37 %
Finance	5441 5406	4533 4393	710 801	198 212	83.31 % 81.26 %	13.05 % 14.82 %	3.64 % 3.92 %
Health	5394 5332	4563 4404	643 743	188 185	84.59 % 82.60 %	11.92 % 13.93 %	3.49 % 3.47 %
Pets	5401 5455	4707 4645	528 649	166 161	87.15 % 85.15 %	9.78 % 11.90 %	3.07 % 2.95 %
Sport & Fitness	5481 5451	4646 4507	660 765	175 179	84.77 % 82.68 %	12.04 % 14.03 %	3.19 % 3.28 %
Job & Career	5387 5428	4514 4379	698 809	175 240	83.79 % 80.67 %	12.96 % 14.90 %	3.25 % 4.42 %
Dating	5355 5361	4472 4345	691 803	192 213	83.51 % 81.05 %	12.90 % 14.98 %	3.59 % 3.97 %
Other	5454 5538	4727 4691	554 663	173 184	86.67 % 84.71 %	10.16 % 11.97 %	3.17 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 5348	4434 4174	837 941	238 233	80.49 % 78.05 %	15.19 % 17.60 %	4.32 % 4.36 %
Outlook Mail	5392 5402	4570 4410	661 775	161 217	84.76 % 81.64 %	12.26 % 14.35 %	2.99 % 4.02 %
Yahoo Mail	5500 5309	4705 4413	621 707	174 189	85.55 % 83.12 %	11.29 % 13.32 %	3.16 % 3.56 %
AOL Mail	5323 5513	4562 4578	601 737	160 198	85.70 % 83.04 %	11.29 % 13.37 %	3.01 % 3.59 %
Mail.com	5465 5534	4730 4667	569 685	166 182	86.55 % 84.33 %	10.41 % 12.38 %	3.04 % 3.29 %
Yandex Mail	5401 5457	4542 4455	673 785	186 217	84.10 % 81.64 %	12.46 % 14.39 %	3.44 % 3.98 %
GMX Mail	5407 5358	4757 4596	500 605	150 157	87.98 % 85.78 %	9.25 % 11.29 %	2.77 % 2.93 %
Zoho Mail	5584 5534	4922 4721	515 639	147 174	88.14 % 85.31 %	9.22 % 11.55 %	2.63 % 3.14 %
ProtonMail	5388 5446	4781 4692	464 579	143 175	88.73 % 86.15 %	8.61 % 10.63 %	2.65 % 3.21 %
Custom Mail	5329 5320	4744 4603	461 559	124 158	89.02 % 86.52 %	8.65 % 10.51 %	2.33 % 2.97 %
iCloud Mail	5558 5359	4547 4262	802 875	209 222	81.81 % 79.53 %	14.43 % 16.33 %	3.76 % 4.14 %
Tuta	5383 5523	4747 4720	492 628	144 175	88.19 % 85.46 %	9.14 % 11.37 %	2.68 % 3.17 %
Juno.com	5472 5518	4862 4783	467 582	143 153	88.85 % 86.68 %	8.53 % 10.55 %	2.61 % 2.77 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.