Amazon SES and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 61.832	53.094 51.727	6.813 7.939	1.902 2.166

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 83.66 %	11.02 % 12.84 %	3.08 % 3.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 4767	4192 4106	419 518	109 143	88.81 % 86.13 %	8.88 % 10.87 %	2.31 % 3.00 %
Elektronics	4776 4874	4171 4152	482 580	123 142	87.33 % 85.19 %	10.09 % 11.90 %	2.58 % 2.91 %
Entertainment	4756 4794	4077 3993	527 632	152 169	85.72 % 83.29 %	11.08 % 13.18 %	3.20 % 3.53 %
Cosmetics & Beauty	4777 4784	4088 3991	535 613	154 180	85.58 % 83.42 %	11.20 % 12.81 %	3.22 % 3.76 %
Food & Drink	4706 4759	4169 4089	421 519	116 151	88.59 % 85.92 %	8.95 % 10.91 %	2.46 % 3.17 %
Home & Garden	4845 4617	4282 3955	438 508	125 154	88.38 % 85.66 %	9.04 % 11.00 %	2.58 % 3.34 %
Finance	4786 4732	3975 3841	635 700	176 191	83.05 % 81.17 %	13.27 % 14.79 %	3.68 % 4.04 %
Health	4729 4670	3993 3855	571 651	165 164	84.44 % 82.55 %	12.07 % 13.94 %	3.49 % 3.51 %
Pets	4720 4823	4094 4101	471 571	155 151	86.74 % 85.03 %	9.98 % 11.84 %	3.28 % 3.13 %
Sport & Fitness	4840 4744	4094 3918	592 665	154 161	84.59 % 82.59 %	12.23 % 14.02 %	3.18 % 3.39 %
Job & Career	4734 4768	3959 3842	620 710	155 216	83.63 % 80.58 %	13.10 % 14.89 %	3.27 % 4.53 %
Dating	4657 4695	3875 3808	613 701	169 186	83.21 % 81.11 %	13.16 % 14.93 %	3.63 % 3.96 %
Other	4763 4805	4125 4076	489 571	149 158	86.61 % 84.83 %	10.27 % 11.88 %	3.13 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4684	3870 3649	742 821	214 214	80.19 % 77.90 %	15.38 % 17.53 %	4.43 % 4.57 %
Outlook Mail	4719 4710	3990 3851	586 670	143 189	84.55 % 81.76 %	12.42 % 14.23 %	3.03 % 4.01 %
Yahoo Mail	4812 4666	4106 3887	550 618	156 161	85.33 % 83.30 %	11.43 % 13.24 %	3.24 % 3.45 %
AOL Mail	4619 4831	3947 4015	531 642	141 174	85.45 % 83.11 %	11.50 % 13.29 %	3.05 % 3.60 %
Mail.com	4838 4833	4174 4080	514 597	150 156	86.28 % 84.42 %	10.62 % 12.35 %	3.10 % 3.23 %
Yandex Mail	4778 4769	4004 3895	605 684	169 190	83.80 % 81.67 %	12.66 % 14.34 %	3.54 % 3.98 %
GMX Mail	4720 4732	4138 4054	446 535	136 143	87.67 % 85.67 %	9.45 % 11.31 %	2.88 % 3.02 %
Zoho Mail	4852 4861	4271 4152	455 562	126 147	88.03 % 85.41 %	9.38 % 11.56 %	2.60 % 3.02 %
ProtonMail	4705 4769	4161 4106	414 507	130 156	88.44 % 86.10 %	8.80 % 10.63 %	2.76 % 3.27 %
Custom Mail	4642 4632	4125 4010	410 483	107 139	88.86 % 86.57 %	8.83 % 10.43 %	2.31 % 3.00 %
iCloud Mail	4873 4709	3982 3736	710 768	181 205	81.72 % 79.34 %	14.57 % 16.31 %	3.71 % 4.35 %
Tuta	4698 4827	4132 4128	438 547	128 152	87.95 % 85.52 %	9.32 % 11.33 %	2.72 % 3.15 %
Juno.com	4727 4809	4194 4164	412 505	121 140	88.72 % 86.59 %	8.72 % 10.50 %	2.56 % 2.91 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.