Amazon SES and Mailgun Email Deliverability Comparison

Amazon SES

Mailgun

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.005 75.674	58.115 58.172	16.752 15.752	2.138 1.750

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 76.87 %	21.75 % 20.82 %	2.78 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6185 5807	4653 4432	1353 1249	179 126	75.23 % 76.32 %	21.88 % 21.51 %	2.89 % 2.17 %
Elektronics	5641 5609	4262 4350	1208 1135	171 124	75.55 % 77.55 %	21.41 % 20.24 %	3.03 % 2.21 %
Entertainment	5966 5693	4517 4321	1290 1238	159 134	75.71 % 75.90 %	21.62 % 21.75 %	2.67 % 2.35 %
Cosmetics & Beauty	5704 5442	4340 4193	1214 1123	150 126	76.09 % 77.05 %	21.28 % 20.64 %	2.63 % 2.32 %
Food & Drink	6036 5827	4522 4468	1336 1220	178 139	74.92 % 76.68 %	22.13 % 20.94 %	2.95 % 2.39 %
Home & Garden	5952 6002	4433 4637	1355 1232	164 133	74.48 % 77.26 %	22.77 % 20.53 %	2.76 % 2.22 %
Finance	5847 5689	4638 4586	1058 968	151 135	79.32 % 80.61 %	18.09 % 17.02 %	2.58 % 2.37 %
Health	5799 5901	4532 4740	1110 1029	157 132	78.15 % 80.33 %	19.14 % 17.44 %	2.71 % 2.24 %
Pets	5771 6106	4334 4646	1284 1322	153 138	75.10 % 76.09 %	22.25 % 21.65 %	2.65 % 2.26 %
Sport & Fitness	5974 5766	4502 4387	1302 1235	170 144	75.36 % 76.08 %	21.79 % 21.42 %	2.85 % 2.50 %
Job & Career	5898 5894	4328 4429	1403 1326	167 139	73.38 % 75.14 %	23.79 % 22.50 %	2.83 % 2.36 %
Dating	6064 5917	4326 4302	1578 1476	160 139	71.34 % 72.71 %	26.02 % 24.95 %	2.64 % 2.35 %
Other	6168 6021	4728 4681	1261 1199	179 141	76.65 % 77.74 %	20.44 % 19.91 %	2.90 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5714 5225	4156 3843	1400 1261	158 121	72.73 % 73.55 %	24.50 % 24.13 %	2.77 % 2.32 %
Outlook Mail	5494 5372	4066 4050	1273 1197	155 125	74.01 % 75.39 %	23.17 % 22.28 %	2.82 % 2.33 %
Yahoo Mail	5514 5614	4084 4270	1272 1223	158 121	74.07 % 76.06 %	23.07 % 21.78 %	2.87 % 2.16 %
AOL Mail	5520 5264	4135 4012	1240 1129	145 123	74.91 % 76.22 %	22.46 % 21.45 %	2.63 % 2.34 %
Mail.com	5466 5427	4168 4242	1150 1064	148 121	76.25 % 78.16 %	21.04 % 19.61 %	2.71 % 2.23 %
Yandex Mail	5488 5673	4136 4290	1215 1249	137 134	75.36 % 75.62 %	22.14 % 22.02 %	2.50 % 2.36 %
GMX Mail	5433 5269	4019 3982	1266 1162	148 125	73.97 % 75.57 %	23.30 % 22.05 %	2.72 % 2.37 %
Zoho Mail	5493 5447	4196 4246	1142 1069	155 132	76.39 % 77.95 %	20.79 % 19.63 %	2.82 % 2.42 %
ProtonMail	5582 5379	4346 4253	1080 1002	156 124	77.86 % 79.07 %	19.35 % 18.63 %	2.79 % 2.31 %
Custom Mail	5204 5254	4064 4185	991 952	149 117	78.09 % 79.65 %	19.04 % 18.12 %	2.86 % 2.23 %
iCloud Mail	5619 5489	4011 3954	1444 1408	164 127	71.38 % 72.03 %	25.70 % 25.65 %	2.92 % 2.31 %
Tuta	5664 5433	4405 4263	1097 1045	162 125	77.77 % 78.46 %	19.37 % 19.23 %	2.86 % 2.30 %
Juno.com	5290 5454	4060 4307	1079 1009	151 138	76.75 % 78.97 %	20.40 % 18.50 %	2.85 % 2.53 %
Mailfence	5524 5374	4269 4275	1103 982	152 117	77.28 % 79.55 %	19.97 % 18.27 %	2.75 % 2.18 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.