Amazon SES and Mailgun Email Deliverability Comparison

Amazon SES

Mailgun

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 63.999	51.232 49.508	12.207 13.525	1.447 1.496

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 77.36 %	18.94 % 21.13 %	2.24 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 5051	3818 3954	949 1018	104 113	78.92 % 78.28 %	19.62 % 20.15 %	2.15 % 2.24 %
Elektronics	5000 5044	3966 3932	937 1037	111 130	79.32 % 77.95 %	18.74 % 20.56 %	2.22 % 2.58 %
Entertainment	4804 4979	3820 3850	908 1060	104 114	79.52 % 77.32 %	18.90 % 21.29 %	2.16 % 2.29 %
Cosmetics & Beauty	5054 4990	4039 3870	942 1021	106 115	79.92 % 77.56 %	18.64 % 20.46 %	2.10 % 2.30 %
Food & Drink	5071 4820	4017 3750	974 1007	117 115	79.22 % 77.80 %	19.21 % 20.89 %	2.31 % 2.39 %
Home & Garden	5106 4971	4034 3832	997 1069	117 112	79.01 % 77.09 %	19.53 % 21.50 %	2.29 % 2.25 %
Finance	4930 4885	4057 3928	795 915	110 114	82.29 % 80.41 %	16.13 % 18.73 %	2.23 % 2.33 %
Health	4996 4897	4104 3866	815 948	108 109	82.15 % 78.95 %	16.31 % 19.36 %	2.16 % 2.23 %
Pets	4837 4883	3817 3717	954 1085	113 116	78.91 % 76.12 %	19.72 % 22.22 %	2.34 % 2.38 %
Sport & Fitness	4943 4858	3899 3731	961 1040	111 120	78.88 % 76.80 %	19.44 % 21.41 %	2.25 % 2.47 %
Job & Career	5131 4694	4005 3523	1041 1090	112 106	78.05 % 75.05 %	20.29 % 23.22 %	2.18 % 2.26 %
Dating	4758 4718	3634 3480	1053 1156	110 112	76.38 % 73.76 %	22.13 % 24.50 %	2.31 % 2.37 %
Other	4988 5209	4022 4075	881 1079	124 120	80.63 % 78.23 %	17.66 % 20.71 %	2.49 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4749	3677 3539	998 1123	103 114	77.25 % 74.52 %	20.97 % 23.65 %	2.16 % 2.40 %
Outlook Mail	4626 4801	3627 3655	927 1057	104 116	78.40 % 76.13 %	20.04 % 22.02 %	2.25 % 2.42 %
Yahoo Mail	4532 4664	3628 3558	831 1011	101 106	80.05 % 76.29 %	18.34 % 21.68 %	2.23 % 2.27 %
AOL Mail	4780 4512	3790 3477	923 958	101 105	79.29 % 77.06 %	19.31 % 21.23 %	2.11 % 2.33 %
Mail.com	4596 4477	3690 3516	839 887	100 107	80.29 % 78.53 %	18.26 % 19.81 %	2.18 % 2.39 %
Yandex Mail	4673 4816	3696 3693	917 1054	111 107	79.09 % 76.68 %	19.62 % 21.89 %	2.38 % 2.22 %
GMX Mail	4736 4582	3738 3495	914 1042	109 109	78.93 % 76.28 %	19.30 % 22.74 %	2.30 % 2.38 %
Zoho Mail	4798 4636	3835 3606	896 969	107 115	79.93 % 77.78 %	18.67 % 20.90 %	2.23 % 2.48 %
ProtonMail	4839 4685	3916 3681	831 940	107 106	80.93 % 78.57 %	17.17 % 20.06 %	2.21 % 2.26 %
Custom Mail	4720 4758	3865 3782	801 895	101 100	81.89 % 79.49 %	16.97 % 18.81 %	2.14 % 2.10 %
iCloud Mail	4771 4667	3666 3484	1030 1136	118 111	76.84 % 74.65 %	21.59 % 24.34 %	2.47 % 2.38 %
Tuta	4800 4667	3868 3699	871 929	115 112	80.58 % 79.26 %	18.15 % 19.91 %	2.40 % 2.40 %
Juno.com	4639 4673	3747 3679	802 927	100 117	80.77 % 78.73 %	17.29 % 19.84 %	2.16 % 2.50 %
Mailfence	3186 3312	2489 2644	627 597	70 71	78.12 % 79.83 %	19.68 % 18.03 %	2.20 % 2.14 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.