Amazon SES and Mailgun Email Deliverability Comparison

Amazon SES

Mailgun

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.041 65.108	49.987 50.027	14.393 13.594	1.661 1.487

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 76.84 %	21.79 % 20.88 %	2.52 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5003	3891 3890	1157 1011	128 102	75.17 % 77.75 %	22.35 % 20.21 %	2.47 % 2.04 %
Elektronics	4959 4994	3758 3875	1073 998	128 121	75.78 % 77.59 %	21.64 % 19.98 %	2.58 % 2.42 %
Entertainment	5013 4888	3809 3723	1089 1050	115 115	75.98 % 76.17 %	21.72 % 21.48 %	2.29 % 2.35 %
Cosmetics & Beauty	5082 4954	3884 3827	1083 1017	115 110	76.43 % 77.25 %	21.31 % 20.53 %	2.26 % 2.22 %
Food & Drink	5138 4881	3866 3760	1142 1006	130 115	75.24 % 77.03 %	22.23 % 20.61 %	2.53 % 2.36 %
Home & Garden	5077 5164	3810 3981	1135 1073	132 110	75.04 % 77.09 %	22.36 % 20.78 %	2.60 % 2.13 %
Finance	5091 5006	4065 4057	896 832	130 117	79.85 % 81.04 %	17.60 % 16.62 %	2.55 % 2.34 %
Health	5068 4959	4017 3945	926 900	125 114	79.26 % 79.55 %	18.27 % 18.15 %	2.47 % 2.30 %
Pets	5058 5179	3791 3911	1140 1143	127 125	74.95 % 75.52 %	22.54 % 22.07 %	2.51 % 2.41 %
Sport & Fitness	5116 5062	3846 3851	1137 1090	133 121	75.18 % 76.08 %	22.22 % 21.53 %	2.60 % 2.39 %
Job & Career	5150 4784	3767 3538	1254 1140	129 106	73.15 % 73.95 %	24.35 % 23.83 %	2.50 % 2.22 %
Dating	5017 5029	3560 3637	1324 1277	133 115	70.96 % 72.32 %	26.39 % 25.39 %	2.65 % 2.29 %
Other	5096 5205	3923 4032	1037 1057	136 116	76.98 % 77.46 %	20.35 % 20.31 %	2.67 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4870 4665	3514 3427	1235 1133	121 105	72.16 % 73.46 %	25.36 % 24.29 %	2.48 % 2.25 %
Outlook Mail	4676 4729	3471 3527	1085 1091	120 111	74.23 % 74.58 %	23.20 % 23.07 %	2.57 % 2.35 %
Yahoo Mail	4648 4699	3511 3550	1016 1040	121 109	75.54 % 75.55 %	21.86 % 22.13 %	2.60 % 2.32 %
AOL Mail	4816 4477	3634 3422	1067 957	115 98	75.46 % 76.44 %	22.16 % 21.38 %	2.39 % 2.19 %
Mail.com	4564 4529	3498 3538	956 885	110 106	76.64 % 78.12 %	20.95 % 19.54 %	2.41 % 2.34 %
Yandex Mail	4786 4855	3583 3696	1090 1053	113 106	74.86 % 76.13 %	22.77 % 21.69 %	2.36 % 2.18 %
GMX Mail	4640 4457	3440 3340	1080 1013	120 104	74.14 % 74.94 %	23.28 % 22.73 %	2.59 % 2.33 %
Zoho Mail	4693 4671	3563 3647	1013 908	117 116	75.92 % 78.08 %	21.59 % 19.44 %	2.49 % 2.48 %
ProtonMail	4856 4629	3783 3643	951 884	122 102	77.90 % 78.70 %	19.58 % 19.10 %	2.51 % 2.20 %
Custom Mail	4542 4605	3565 3699	868 812	109 94	78.49 % 80.33 %	19.11 % 17.63 %	2.40 % 2.04 %
iCloud Mail	4782 4625	3421 3333	1231 1183	130 109	71.54 % 72.06 %	25.74 % 25.58 %	2.72 % 2.36 %
Tuta	4850 4627	3751 3649	968 872	131 106	77.34 % 78.86 %	19.96 % 18.85 %	2.70 % 2.29 %
Juno.com	4636 4702	3609 3704	908 880	119 118	77.85 % 78.77 %	19.59 % 18.72 %	2.57 % 2.51 %
Mailfence	4682 4838	3644 3852	925 883	113 103	77.83 % 79.62 %	19.76 % 18.25 %	2.41 % 2.13 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.