Amazon SES and Mailgun Email Deliverability Comparison

Amazon SES

Mailgun

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.036 65.051	49.737 49.710	14.491 13.808	1.808 1.533

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 76.42 %	21.94 % 21.23 %	2.74 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5214 4950	3908 3776	1158 1063	148 111	74.95 % 76.28 %	22.21 % 21.47 %	2.84 % 2.24 %
Elektronics	4850 4824	3642 3726	1071 990	137 108	75.09 % 77.24 %	22.08 % 20.52 %	2.82 % 2.24 %
Entertainment	5119 4763	3884 3599	1102 1056	133 108	75.87 % 75.56 %	21.53 % 22.17 %	2.60 % 2.27 %
Cosmetics & Beauty	4924 4814	3722 3667	1074 1032	128 115	75.59 % 76.17 %	21.81 % 21.44 %	2.60 % 2.39 %
Food & Drink	5217 5041	3868 3858	1204 1063	145 120	74.14 % 76.53 %	23.08 % 21.09 %	2.78 % 2.38 %
Home & Garden	5102 5187	3787 3979	1175 1094	140 114	74.23 % 76.71 %	23.03 % 21.09 %	2.74 % 2.20 %
Finance	5016 4952	3975 3994	910 838	131 120	79.25 % 80.65 %	18.14 % 16.92 %	2.61 % 2.42 %
Health	5061 4979	3985 3962	942 905	134 112	78.74 % 79.57 %	18.61 % 18.18 %	2.65 % 2.25 %
Pets	4986 5199	3735 3914	1118 1160	133 125	74.91 % 75.28 %	22.42 % 22.31 %	2.67 % 2.40 %
Sport & Fitness	5033 5194	3800 3934	1091 1125	142 135	75.50 % 75.74 %	21.68 % 21.66 %	2.82 % 2.60 %
Job & Career	5166 4953	3782 3664	1241 1169	143 120	73.21 % 73.98 %	24.02 % 23.60 %	2.77 % 2.42 %
Dating	5130 5055	3669 3666	1321 1266	140 123	71.52 % 72.52 %	25.75 % 25.04 %	2.73 % 2.43 %
Other	5218 5140	3980 3971	1084 1047	154 122	76.27 % 77.26 %	20.77 % 20.37 %	2.95 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4899 4581	3520 3340	1243 1135	136 106	71.85 % 72.91 %	25.37 % 24.78 %	2.78 % 2.31 %
Outlook Mail	4615 4667	3424 3480	1064 1076	127 111	74.19 % 74.57 %	23.06 % 23.06 %	2.75 % 2.38 %
Yahoo Mail	4657 4748	3468 3582	1056 1059	133 107	74.47 % 75.44 %	22.68 % 22.30 %	2.86 % 2.25 %
AOL Mail	4765 4543	3549 3434	1089 1001	127 108	74.48 % 75.59 %	22.85 % 22.03 %	2.67 % 2.38 %
Mail.com	4684 4701	3584 3659	978 930	122 112	76.52 % 77.83 %	20.88 % 19.78 %	2.60 % 2.38 %
Yandex Mail	4694 4869	3508 3670	1065 1084	121 115	74.73 % 75.37 %	22.69 % 22.26 %	2.58 % 2.36 %
GMX Mail	4692 4425	3470 3314	1095 1004	127 107	73.96 % 74.89 %	23.34 % 22.69 %	2.71 % 2.42 %
Zoho Mail	4739 4663	3596 3641	1013 908	130 114	75.88 % 78.08 %	21.38 % 19.47 %	2.74 % 2.44 %
ProtonMail	4851 4623	3774 3633	943 884	134 106	77.80 % 78.59 %	19.44 % 19.12 %	2.76 % 2.29 %
Custom Mail	4470 4532	3477 3602	874 829	119 101	77.79 % 79.48 %	19.55 % 18.29 %	2.66 % 2.23 %
iCloud Mail	4787 4593	3429 3292	1219 1193	139 108	71.63 % 71.67 %	25.46 % 25.97 %	2.90 % 2.35 %
Tuta	4825 4719	3728 3680	960 926	137 113	77.26 % 77.98 %	19.90 % 19.62 %	2.84 % 2.39 %
Juno.com	4597 4737	3525 3718	942 898	130 121	76.68 % 78.49 %	20.49 % 18.96 %	2.83 % 2.55 %
Mailfence	4761 4650	3685 3665	950 881	126 104	77.40 % 78.82 %	19.95 % 18.95 %	2.65 % 2.24 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.