Amazon SES and Mailgun Email Deliverability Comparison

Amazon SES

Mailgun

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.195 64.943	49.906 50.213	14.478 13.299	1.811 1.431

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 77.32 %	21.87 % 20.48 %	2.74 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5319 4988	3992 3830	1177 1056	150 102	75.05 % 76.78 %	22.13 % 21.17 %	2.82 % 2.04 %
Elektronics	4743 4810	3580 3757	1025 951	138 102	75.48 % 78.11 %	21.61 % 19.77 %	2.91 % 2.12 %
Entertainment	5189 4867	3919 3720	1133 1043	137 104	75.53 % 76.43 %	21.83 % 21.43 %	2.64 % 2.14 %
Cosmetics & Beauty	4842 4702	3673 3634	1047 960	122 108	75.86 % 77.29 %	21.62 % 20.42 %	2.52 % 2.30 %
Food & Drink	5176 4946	3874 3838	1153 999	149 109	74.85 % 77.60 %	22.28 % 20.20 %	2.88 % 2.20 %
Home & Garden	5130 5165	3815 4008	1172 1049	143 108	74.37 % 77.60 %	22.85 % 20.31 %	2.79 % 2.09 %
Finance	5025 4945	3974 4009	921 821	130 115	79.08 % 81.07 %	18.33 % 16.60 %	2.59 % 2.33 %
Health	5079 5011	3983 4045	960 860	136 106	78.42 % 80.72 %	18.90 % 17.16 %	2.68 % 2.12 %
Pets	4968 5249	3726 4011	1110 1122	132 116	75.00 % 76.41 %	22.34 % 21.38 %	2.66 % 2.21 %
Sport & Fitness	5085 4961	3829 3798	1114 1044	142 119	75.30 % 76.56 %	21.91 % 21.04 %	2.79 % 2.40 %
Job & Career	5105 5017	3750 3788	1214 1114	141 115	73.46 % 75.50 %	23.78 % 22.20 %	2.76 % 2.29 %
Dating	5238 5171	3750 3792	1349 1263	139 116	71.59 % 73.33 %	25.75 % 24.42 %	2.65 % 2.24 %
Other	5296 5111	4041 3983	1103 1017	152 111	76.30 % 77.93 %	20.83 % 19.90 %	2.87 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4881 4486	3533 3320	1214 1070	134 96	72.38 % 74.01 %	24.87 % 23.85 %	2.75 % 2.14 %
Outlook Mail	4740 4590	3515 3482	1096 1006	129 102	74.16 % 75.86 %	23.12 % 21.92 %	2.72 % 2.22 %
Yahoo Mail	4752 4804	3511 3675	1108 1029	133 100	73.88 % 76.50 %	23.32 % 21.42 %	2.80 % 2.08 %
AOL Mail	4761 4521	3579 3468	1058 949	124 104	75.17 % 76.71 %	22.22 % 20.99 %	2.60 % 2.30 %
Mail.com	4663 4696	3553 3687	985 906	125 103	76.20 % 78.51 %	21.12 % 19.29 %	2.68 % 2.19 %
Yandex Mail	4708 4875	3534 3719	1056 1047	118 109	75.06 % 76.29 %	22.43 % 21.48 %	2.51 % 2.24 %
GMX Mail	4685 4452	3453 3376	1110 977	122 99	73.70 % 75.83 %	23.69 % 21.95 %	2.60 % 2.22 %
Zoho Mail	4670 4689	3547 3696	992 887	131 106	75.95 % 78.82 %	21.24 % 18.92 %	2.81 % 2.26 %
ProtonMail	4822 4614	3765 3664	924 850	133 100	78.08 % 79.41 %	19.16 % 18.42 %	2.76 % 2.17 %
Custom Mail	4433 4463	3458 3580	853 790	122 93	78.01 % 80.22 %	19.24 % 17.70 %	2.75 % 2.08 %
iCloud Mail	4799 4618	3441 3339	1219 1177	139 102	71.70 % 72.30 %	25.40 % 25.49 %	2.90 % 2.21 %
Tuta	4878 4732	3785 3725	953 903	140 104	77.59 % 78.72 %	19.54 % 19.08 %	2.87 % 2.20 %
Juno.com	4576 4718	3501 3738	946 866	129 114	76.51 % 79.23 %	20.67 % 18.36 %	2.82 % 2.42 %
Mailfence	4827 4685	3731 3744	964 842	132 99	77.29 % 79.91 %	19.97 % 17.97 %	2.73 % 2.11 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.