Amazon SES and Mailgun Email Deliverability Comparison

Amazon SES

Mailgun

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.270 64.823	49.732 49.612	14.713 13.681	1.825 1.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.04 % 76.53 %	22.20 % 21.11 %	2.75 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5161 4967	3853 3819	1166 1044	142 104	74.66 % 76.89 %	22.59 % 21.02 %	2.75 % 2.09 %
Elektronics	4919 4857	3684 3760	1096 980	139 117	74.89 % 77.41 %	22.28 % 20.18 %	2.83 % 2.41 %
Entertainment	5074 4771	3837 3618	1108 1040	129 113	75.62 % 75.83 %	21.84 % 21.80 %	2.54 % 2.37 %
Cosmetics & Beauty	5010 4820	3781 3701	1100 1006	129 113	75.47 % 76.78 %	21.96 % 20.87 %	2.57 % 2.34 %
Food & Drink	5249 4984	3892 3807	1211 1055	146 122	74.15 % 76.38 %	23.07 % 21.17 %	2.78 % 2.45 %
Home & Garden	5026 5148	3721 3953	1161 1083	144 112	74.04 % 76.79 %	23.10 % 21.04 %	2.87 % 2.18 %
Finance	5013 4877	3974 3936	907 824	132 117	79.27 % 80.71 %	18.09 % 16.90 %	2.63 % 2.40 %
Health	5091 4966	4000 3934	958 915	133 117	78.57 % 79.22 %	18.82 % 18.43 %	2.61 % 2.36 %
Pets	5099 5194	3796 3913	1160 1153	143 128	74.45 % 75.34 %	22.75 % 22.20 %	2.80 % 2.46 %
Sport & Fitness	5198 5132	3885 3914	1168 1088	145 130	74.74 % 76.27 %	22.47 % 21.20 %	2.79 % 2.53 %
Job & Career	5173 4862	3762 3595	1267 1152	144 115	72.72 % 73.94 %	24.49 % 23.69 %	2.78 % 2.37 %
Dating	5160 5050	3657 3652	1357 1280	146 118	70.87 % 72.32 %	26.30 % 25.35 %	2.83 % 2.34 %
Other	5097 5195	3890 4010	1054 1061	153 124	76.32 % 77.19 %	20.68 % 20.42 %	3.00 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4853 4496	3466 3284	1250 1109	137 103	71.42 % 73.04 %	25.76 % 24.67 %	2.82 % 2.29 %
Outlook Mail	4676 4640	3438 3442	1110 1082	128 116	73.52 % 74.18 %	23.74 % 23.32 %	2.74 % 2.50 %
Yahoo Mail	4671 4702	3475 3545	1060 1045	136 112	74.40 % 75.39 %	22.69 % 22.22 %	2.91 % 2.38 %
AOL Mail	4862 4529	3626 3443	1105 987	131 99	74.58 % 76.02 %	22.73 % 21.79 %	2.69 % 2.19 %
Mail.com	4623 4597	3525 3574	976 916	122 107	76.25 % 77.75 %	21.11 % 19.93 %	2.64 % 2.33 %
Yandex Mail	4795 4806	3572 3627	1101 1063	122 116	74.49 % 75.47 %	22.96 % 22.12 %	2.54 % 2.41 %
GMX Mail	4634 4404	3410 3284	1098 1016	126 104	73.59 % 74.57 %	23.69 % 23.07 %	2.72 % 2.36 %
Zoho Mail	4727 4758	3577 3712	1021 927	129 119	75.67 % 78.02 %	21.60 % 19.48 %	2.73 % 2.50 %
ProtonMail	4841 4614	3750 3641	958 870	133 103	77.46 % 78.91 %	19.79 % 18.86 %	2.75 % 2.23 %
Custom Mail	4458 4551	3464 3632	878 820	116 99	77.70 % 79.81 %	19.69 % 18.02 %	2.60 % 2.18 %
iCloud Mail	4921 4634	3505 3330	1269 1190	147 114	71.23 % 71.86 %	25.79 % 25.68 %	2.99 % 2.46 %
Tuta	4834 4650	3701 3645	992 897	141 108	76.56 % 78.39 %	20.52 % 19.29 %	2.92 % 2.32 %
Juno.com	4628 4689	3560 3684	937 883	131 122	76.92 % 78.57 %	20.25 % 18.83 %	2.83 % 2.60 %
Mailfence	4747 4753	3663 3769	958 876	126 108	77.16 % 79.30 %	20.18 % 18.43 %	2.65 % 2.27 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.