Amazon SES and Mailgun Email Deliverability Comparison

Amazon SES

Mailgun

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 75.969	58.159 58.252	16.629 15.942	2.127 1.775

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 76.68 %	21.62 % 20.98 %	2.77 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 5772	4603 4368	1336 1279	175 125	75.29 % 75.68 %	21.85 % 22.16 %	2.86 % 2.17 %
Elektronics	5727 5578	4319 4314	1237 1144	171 120	75.41 % 77.34 %	21.60 % 20.51 %	2.99 % 2.15 %
Entertainment	5928 5696	4505 4302	1263 1257	160 137	76.00 % 75.53 %	21.31 % 22.07 %	2.70 % 2.41 %
Cosmetics & Beauty	5686 5480	4333 4213	1202 1140	151 127	76.20 % 76.88 %	21.14 % 20.80 %	2.66 % 2.32 %
Food & Drink	6029 5929	4542 4520	1310 1270	177 139	75.34 % 76.24 %	21.73 % 21.42 %	2.94 % 2.34 %
Home & Garden	5919 6035	4427 4645	1327 1255	165 135	74.79 % 76.97 %	22.42 % 20.80 %	2.79 % 2.24 %
Finance	5822 5761	4623 4634	1048 987	151 140	79.41 % 80.44 %	18.00 % 17.13 %	2.59 % 2.43 %
Health	5742 5904	4494 4730	1093 1038	155 136	78.27 % 80.12 %	19.04 % 17.58 %	2.70 % 2.30 %
Pets	5837 6059	4411 4606	1270 1312	156 141	75.57 % 76.02 %	21.76 % 21.65 %	2.67 % 2.33 %
Sport & Fitness	5959 5799	4485 4399	1305 1259	169 141	75.26 % 75.86 %	21.90 % 21.71 %	2.84 % 2.43 %
Job & Career	5969 6027	4390 4520	1414 1367	165 140	73.55 % 75.00 %	23.69 % 22.68 %	2.76 % 2.32 %
Dating	6086 5859	4336 4269	1589 1448	161 142	71.25 % 72.86 %	26.11 % 24.71 %	2.65 % 2.42 %
Other	6097 6070	4691 4732	1235 1186	171 152	76.94 % 77.96 %	20.26 % 19.54 %	2.80 % 2.50 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5195	4047 3821	1389 1250	158 124	72.35 % 73.55 %	24.83 % 24.06 %	2.82 % 2.39 %
Outlook Mail	5617 5364	4164 4008	1300 1229	153 127	74.13 % 74.72 %	23.14 % 22.91 %	2.72 % 2.37 %
Yahoo Mail	5486 5576	4073 4236	1257 1215	156 125	74.24 % 75.97 %	22.91 % 21.79 %	2.84 % 2.24 %
AOL Mail	5505 5319	4127 4046	1232 1147	146 126	74.97 % 76.07 %	22.38 % 21.56 %	2.65 % 2.37 %
Mail.com	5447 5606	4168 4357	1131 1120	148 129	76.52 % 77.72 %	20.76 % 19.98 %	2.72 % 2.30 %
Yandex Mail	5546 5600	4197 4240	1215 1227	134 133	75.68 % 75.71 %	21.91 % 21.91 %	2.42 % 2.38 %
GMX Mail	5485 5388	4068 4060	1275 1204	142 124	74.17 % 75.35 %	23.25 % 22.35 %	2.59 % 2.30 %
Zoho Mail	5364 5479	4118 4270	1094 1075	152 134	76.77 % 77.93 %	20.40 % 19.62 %	2.83 % 2.45 %
ProtonMail	5613 5318	4375 4192	1078 1000	160 126	77.94 % 78.83 %	19.21 % 18.80 %	2.85 % 2.37 %
Custom Mail	5239 5364	4086 4263	999 978	154 123	77.99 % 79.47 %	19.07 % 18.23 %	2.94 % 2.29 %
iCloud Mail	5587 5554	3997 3997	1429 1428	161 129	71.54 % 71.97 %	25.58 % 25.71 %	2.88 % 2.32 %
Tuta	5710 5522	4463 4326	1082 1074	165 122	78.16 % 78.34 %	18.95 % 19.45 %	2.89 % 2.21 %
Juno.com	5302 5453	4078 4294	1076 1024	148 135	76.91 % 78.75 %	20.29 % 18.78 %	2.79 % 2.48 %
Mailfence	5420 5231	4198 4142	1072 971	150 118	77.45 % 79.18 %	19.78 % 18.56 %	2.77 % 2.26 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.