Amazon SES and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 44.017	37.888 36.811	5.018 5.653	1.422 1.553

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 83.63 %	11.32 % 12.84 %	3.21 % 3.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 3375	2974 2897	308 370	85 108	88.33 % 85.84 %	9.15 % 10.96 %	2.52 % 3.20 %
Elektronics	3485 3485	3026 2961	361 420	98 104	86.83 % 84.96 %	10.36 % 12.05 %	2.81 % 2.98 %
Entertainment	3424 3422	2918 2847	388 448	118 127	85.22 % 83.20 %	11.33 % 13.09 %	3.45 % 3.71 %
Cosmetics & Beauty	3469 3408	2956 2839	398 438	115 131	85.21 % 83.30 %	11.47 % 12.85 %	3.32 % 3.84 %
Food & Drink	3318 3326	2931 2871	305 358	82 97	88.34 % 86.32 %	9.19 % 10.76 %	2.47 % 2.92 %
Home & Garden	3457 3289	3035 2817	322 361	100 111	87.79 % 85.65 %	9.31 % 10.98 %	2.89 % 3.37 %
Finance	3435 3340	2838 2716	468 492	129 132	82.62 % 81.32 %	13.62 % 14.73 %	3.76 % 3.95 %
Health	3419 3298	2870 2723	426 460	123 115	83.94 % 82.57 %	12.46 % 13.95 %	3.60 % 3.49 %
Pets	3333 3447	2878 2919	343 412	112 116	86.35 % 84.68 %	10.29 % 11.95 %	3.36 % 3.37 %
Sport & Fitness	3464 3432	2918 2840	435 478	111 114	84.24 % 82.75 %	12.56 % 13.93 %	3.20 % 3.32 %
Job & Career	3415 3383	2847 2723	456 505	112 155	83.37 % 80.49 %	13.35 % 14.93 %	3.28 % 4.58 %
Dating	3331 3357	2758 2722	448 500	125 135	82.80 % 81.08 %	13.45 % 14.89 %	3.75 % 4.02 %
Other	3411 3455	2939 2936	360 411	112 108	86.16 % 84.98 %	10.55 % 11.90 %	3.28 % 3.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 3389	2784 2640	547 592	166 157	79.61 % 77.90 %	15.64 % 17.47 %	4.75 % 4.63 %
Outlook Mail	3327 3331	2787 2726	424 471	116 134	83.77 % 81.84 %	12.74 % 14.14 %	3.49 % 4.02 %
Yahoo Mail	3487 3275	2963 2722	406 433	118 120	84.97 % 83.11 %	11.64 % 13.22 %	3.38 % 3.66 %
AOL Mail	3283 3411	2790 2835	390 455	103 121	84.98 % 83.11 %	11.88 % 13.34 %	3.14 % 3.55 %
Mail.com	3482 3478	2979 2931	383 431	120 116	85.55 % 84.27 %	11.00 % 12.39 %	3.45 % 3.34 %
Yandex Mail	3405 3358	2837 2749	444 482	124 127	83.32 % 81.86 %	13.04 % 14.35 %	3.64 % 3.78 %
GMX Mail	3320 3384	2898 2890	322 385	100 109	87.29 % 85.40 %	9.70 % 11.38 %	3.01 % 3.22 %
Zoho Mail	3513 3471	3087 2971	337 404	89 96	87.87 % 85.59 %	9.59 % 11.64 %	2.53 % 2.77 %
ProtonMail	3388 3488	2988 2996	307 370	93 122	88.19 % 85.89 %	9.06 % 10.61 %	2.74 % 3.50 %
Custom Mail	3372 3336	2983 2876	307 349	82 111	88.46 % 86.21 %	9.10 % 10.46 %	2.43 % 3.33 %
iCloud Mail	3517 3353	2862 2661	527 548	128 144	81.38 % 79.36 %	14.98 % 16.34 %	3.64 % 4.29 %
Tuta	3361 3362	2943 2886	320 379	98 97	87.56 % 85.84 %	9.52 % 11.27 %	2.92 % 2.89 %
Juno.com	3376 3381	2987 2928	304 354	85 99	88.48 % 86.60 %	9.00 % 10.47 %	2.52 % 2.93 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.