Amazon SES and Mailgun Email Deliverability Comparison

Amazon SES

Mailgun

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.660 76.077	58.836 58.049	15.978 16.197	1.846 1.831

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 76.30 %	20.84 % 21.29 %	2.41 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5917 5855	4510 4381	1258 1335	149 139	76.22 % 74.82 %	21.26 % 22.80 %	2.52 % 2.37 %
Elektronics	5909 5720	4546 4393	1212 1197	151 130	76.93 % 76.80 %	20.51 % 20.93 %	2.56 % 2.27 %
Entertainment	5926 5826	4538 4378	1244 1308	144 140	76.58 % 75.15 %	20.99 % 22.45 %	2.43 % 2.40 %
Cosmetics & Beauty	5802 5567	4486 4251	1178 1178	138 138	77.32 % 76.36 %	20.30 % 21.16 %	2.38 % 2.48 %
Food & Drink	5980 5934	4579 4495	1243 1297	158 142	76.57 % 75.75 %	20.79 % 21.86 %	2.64 % 2.39 %
Home & Garden	5907 6032	4456 4622	1308 1271	143 139	75.44 % 76.62 %	22.14 % 21.07 %	2.42 % 2.30 %
Finance	5841 5773	4672 4627	1038 1004	131 142	79.99 % 80.15 %	17.77 % 17.39 %	2.24 % 2.46 %
Health	5657 5946	4508 4761	1017 1046	132 139	79.69 % 80.07 %	17.98 % 17.59 %	2.33 % 2.34 %
Pets	5830 6019	4460 4567	1235 1316	135 136	76.50 % 75.88 %	21.18 % 21.86 %	2.32 % 2.26 %
Sport & Fitness	5961 5650	4542 4296	1278 1212	141 142	76.20 % 76.04 %	21.44 % 21.45 %	2.37 % 2.51 %
Job & Career	5839 5992	4386 4477	1313 1374	140 141	75.12 % 74.72 %	22.49 % 22.93 %	2.40 % 2.35 %
Dating	6056 5742	4410 4123	1508 1477	138 142	72.82 % 71.80 %	24.90 % 25.72 %	2.28 % 2.47 %
Other	6035 6021	4743 4678	1146 1182	146 161	78.59 % 77.69 %	18.99 % 19.63 %	2.42 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5339	4008 3890	1328 1319	131 130	73.31 % 72.86 %	24.29 % 24.71 %	2.40 % 2.43 %
Outlook Mail	5577 5428	4175 4057	1269 1231	133 140	74.86 % 74.74 %	22.75 % 22.68 %	2.38 % 2.58 %
Yahoo Mail	5411 5411	4091 4099	1187 1193	133 119	75.61 % 75.75 %	21.94 % 22.05 %	2.46 % 2.20 %
AOL Mail	5339 5425	4038 4095	1181 1195	120 135	75.63 % 75.48 %	22.12 % 22.03 %	2.25 % 2.49 %
Mail.com	5498 5451	4270 4218	1102 1104	126 129	77.66 % 77.38 %	20.04 % 20.25 %	2.29 % 2.37 %
Yandex Mail	5591 5527	4294 4169	1173 1225	124 133	76.80 % 75.43 %	20.98 % 22.16 %	2.22 % 2.41 %
GMX Mail	5506 5613	4150 4213	1231 1270	125 130	75.37 % 75.06 %	22.36 % 22.63 %	2.27 % 2.32 %
Zoho Mail	5437 5391	4246 4175	1058 1085	133 131	78.09 % 77.44 %	19.46 % 20.13 %	2.45 % 2.43 %
ProtonMail	5602 5330	4433 4184	1028 1019	141 127	79.13 % 78.50 %	18.35 % 19.12 %	2.52 % 2.38 %
Custom Mail	5239 5403	4162 4262	939 1005	138 136	79.44 % 78.88 %	17.92 % 18.60 %	2.63 % 2.52 %
iCloud Mail	5718 5561	4161 4002	1415 1431	142 128	72.77 % 71.97 %	24.75 % 25.73 %	2.48 % 2.30 %
Tuta	5482 5603	4357 4371	983 1107	142 125	79.48 % 78.01 %	17.93 % 19.76 %	2.59 % 2.23 %
Juno.com	5379 5389	4209 4224	1042 1029	128 136	78.25 % 78.38 %	19.37 % 19.09 %	2.38 % 2.52 %
Mailfence	5414 5206	4242 4090	1042 984	130 132	78.35 % 78.56 %	19.25 % 18.90 %	2.40 % 2.54 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.