Amazon SES and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 8.801	7.419 7.331	1.179 1.140	332 330

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 83.30 %	13.20 % 12.95 %	3.72 % 3.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 688	527 588	68 77	22 23	85.41 % 85.47 %	11.02 % 11.19 %	3.57 % 3.34 %
Elektronics	707 679	595 580	87 82	25 17	84.16 % 85.42 %	12.31 % 12.08 %	3.54 % 2.50 %
Entertainment	677 694	568 573	88 91	21 30	83.90 % 82.56 %	13.00 % 13.11 %	3.10 % 4.32 %
Cosmetics & Beauty	743 679	613 558	97 89	33 32	82.50 % 82.18 %	13.06 % 13.11 %	4.44 % 4.71 %
Food & Drink	625 685	545 594	69 71	11 20	87.20 % 86.72 %	11.04 % 10.36 %	1.76 % 2.92 %
Home & Garden	714 686	607 588	81 77	26 21	85.01 % 85.71 %	11.34 % 11.22 %	3.64 % 3.06 %
Finance	699 639	564 517	106 93	29 29	80.69 % 80.91 %	15.16 % 14.55 %	4.15 % 4.54 %
Health	703 662	560 539	106 96	37 27	79.66 % 81.42 %	15.08 % 14.50 %	5.26 % 4.08 %
Pets	671 682	565 578	83 81	23 23	84.20 % 84.75 %	12.37 % 11.88 %	3.43 % 3.37 %
Sport & Fitness	712 705	585 574	101 102	26 29	82.16 % 81.42 %	14.19 % 14.47 %	3.65 % 4.11 %
Job & Career	687 659	563 533	103 99	21 27	81.95 % 80.88 %	14.99 % 15.02 %	3.06 % 4.10 %
Dating	677 633	545 509	103 97	29 27	80.50 % 80.41 %	15.21 % 15.32 %	4.28 % 4.27 %
Other	698 710	582 600	87 85	29 25	83.38 % 84.51 %	12.46 % 11.97 %	4.15 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 688	522 527	120 120	39 41	76.65 % 76.60 %	17.62 % 17.44 %	5.73 % 5.96 %
Outlook Mail	682 635	557 522	100 88	25 25	81.67 % 82.20 %	14.66 % 13.86 %	3.67 % 3.94 %
Yahoo Mail	743 683	603 573	101 91	39 19	81.16 % 83.89 %	13.59 % 13.32 %	5.25 % 2.78 %
AOL Mail	679 736	569 605	91 99	19 32	83.80 % 82.20 %	13.40 % 13.45 %	2.80 % 4.35 %
Mail.com	682 676	563 573	85 82	34 21	82.55 % 84.76 %	12.46 % 12.13 %	4.99 % 3.11 %
Yandex Mail	674 650	550 532	100 96	24 22	81.60 % 81.85 %	14.84 % 14.77 %	3.56 % 3.38 %
GMX Mail	677 652	574 550	79 78	24 24	84.79 % 84.36 %	11.67 % 11.96 %	3.55 % 3.68 %
Zoho Mail	717 703	609 600	84 82	24 21	84.94 % 85.35 %	11.72 % 11.66 %	3.35 % 2.99 %
ProtonMail	690 656	590 558	76 71	24 27	85.51 % 85.06 %	11.01 % 10.82 %	3.48 % 4.12 %
Custom Mail	636 667	556 572	69 71	11 24	87.42 % 85.76 %	10.85 % 10.64 %	1.73 % 3.60 %
iCloud Mail	716 655	569 519	122 107	25 29	79.47 % 79.24 %	17.04 % 16.34 %	3.49 % 4.43 %
Tuta	689 721	584 616	80 82	25 23	84.76 % 85.44 %	11.61 % 11.37 %	3.63 % 3.19 %
Juno.com	664 679	573 584	72 73	19 22	86.30 % 86.01 %	10.84 % 10.75 %	2.86 % 3.24 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.