Mailgun and ActiveCampaign Email Deliverability Comparison

Mailgun

ActiveCampaign

In this comparison, the deliverability of Mailgun and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.999 64.214	49.508 50.260	13.525 12.859	1.496 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 78.27 %	21.13 % 20.03 %	2.34 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5051 4951	3954 3874	1018 1011	113 114	78.28 % 78.25 %	20.15 % 20.42 %	2.24 % 2.30 %
Elektronics	5044 5094	3932 4013	1037 996	130 132	77.95 % 78.78 %	20.56 % 19.55 %	2.58 % 2.59 %
Entertainment	4979 4910	3850 3786	1060 1022	114 121	77.32 % 77.11 %	21.29 % 20.81 %	2.29 % 2.46 %
Cosmetics & Beauty	4990 4874	3870 3881	1021 942	115 105	77.56 % 79.63 %	20.46 % 19.33 %	2.30 % 2.15 %
Food & Drink	4820 4902	3750 3803	1007 1023	115 129	77.80 % 77.58 %	20.89 % 20.87 %	2.39 % 2.63 %
Home & Garden	4971 4947	3832 3889	1069 987	112 122	77.09 % 78.61 %	21.50 % 19.95 %	2.25 % 2.47 %
Finance	4885 4991	3928 4011	915 897	114 126	80.41 % 80.36 %	18.73 % 17.97 %	2.33 % 2.52 %
Health	4897 4860	3866 3908	948 863	109 118	78.95 % 80.41 %	19.36 % 17.76 %	2.23 % 2.43 %
Pets	4883 4958	3717 3891	1085 989	116 120	76.12 % 78.48 %	22.22 % 19.95 %	2.38 % 2.42 %
Sport & Fitness	4858 4987	3731 3861	1040 1040	120 122	76.80 % 77.42 %	21.41 % 20.85 %	2.47 % 2.45 %
Job & Career	4694 4687	3523 3577	1090 995	106 122	75.05 % 76.32 %	23.22 % 21.23 %	2.26 % 2.60 %
Dating	4718 5023	3480 3798	1156 1120	112 131	73.76 % 75.61 %	24.50 % 22.30 %	2.37 % 2.61 %
Other	5209 5030	4075 3968	1079 974	120 117	78.23 % 78.89 %	20.71 % 19.36 %	2.30 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4777	3539 3629	1123 1076	114 119	74.52 % 75.97 %	23.65 % 22.52 %	2.40 % 2.49 %
Outlook Mail	4801 4721	3655 3675	1057 961	116 118	76.13 % 77.84 %	22.02 % 20.36 %	2.42 % 2.50 %
Yahoo Mail	4664 4661	3558 3585	1011 967	106 113	76.29 % 76.91 %	21.68 % 20.75 %	2.27 % 2.42 %
AOL Mail	4512 4675	3477 3632	958 977	105 111	77.06 % 77.69 %	21.23 % 20.90 %	2.33 % 2.37 %
Mail.com	4477 4764	3516 3710	887 955	107 127	78.53 % 77.88 %	19.81 % 20.05 %	2.39 % 2.67 %
Yandex Mail	4816 4885	3693 3791	1054 1023	107 121	76.68 % 77.60 %	21.89 % 20.94 %	2.22 % 2.48 %
GMX Mail	4582 4541	3495 3491	1042 963	109 110	76.28 % 76.88 %	22.74 % 21.21 %	2.38 % 2.42 %
Zoho Mail	4636 4673	3606 3722	969 895	115 107	77.78 % 79.65 %	20.90 % 19.15 %	2.48 % 2.29 %
ProtonMail	4685 4783	3681 3795	940 900	106 113	78.57 % 79.34 %	20.06 % 18.82 %	2.26 % 2.36 %
Custom Mail	4758 4654	3782 3765	895 844	100 116	79.49 % 80.90 %	18.81 % 18.13 %	2.10 % 2.49 %
iCloud Mail	4667 4830	3484 3672	1136 1054	111 119	74.65 % 76.02 %	24.34 % 21.82 %	2.38 % 2.46 %
Tuta	4667 4510	3699 3624	929 822	112 108	79.26 % 80.35 %	19.91 % 18.23 %	2.40 % 2.39 %
Juno.com	4673 4579	3679 3683	927 827	117 117	78.73 % 80.43 %	19.84 % 18.06 %	2.50 % 2.56 %
Mailfence	3312 3161	2644 2486	597 595	71 80	79.83 % 78.65 %	18.03 % 18.82 %	2.14 % 2.53 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.