Mailgun and ActiveCampaign Email Deliverability Comparison

Mailgun

ActiveCampaign

In this comparison, the deliverability of Mailgun and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.674 76.256	58.172 58.741	15.752 15.803	1.750 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 77.03 %	20.82 % 20.72 %	2.31 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5807 5948	4432 4606	1249 1217	126 125	76.32 % 77.44 %	21.51 % 20.46 %	2.17 % 2.10 %
Elektronics	5609 5701	4350 4433	1135 1141	124 127	77.55 % 77.76 %	20.24 % 20.01 %	2.21 % 2.23 %
Entertainment	5693 5863	4321 4479	1238 1246	134 138	75.90 % 76.39 %	21.75 % 21.25 %	2.35 % 2.35 %
Cosmetics & Beauty	5442 6033	4193 4658	1123 1250	126 125	77.05 % 77.21 %	20.64 % 20.72 %	2.32 % 2.07 %
Food & Drink	5827 5901	4468 4545	1220 1226	139 130	76.68 % 77.02 %	20.94 % 20.78 %	2.39 % 2.20 %
Home & Garden	6002 5979	4637 4621	1232 1221	133 137	77.26 % 77.29 %	20.53 % 20.42 %	2.22 % 2.29 %
Finance	5689 5659	4586 4556	968 975	135 128	80.61 % 80.51 %	17.02 % 17.23 %	2.37 % 2.26 %
Health	5901 5857	4740 4713	1029 1016	132 128	80.33 % 80.47 %	17.44 % 17.35 %	2.24 % 2.19 %
Pets	6106 5843	4646 4462	1322 1246	138 135	76.09 % 76.36 %	21.65 % 21.32 %	2.26 % 2.31 %
Sport & Fitness	5766 5769	4387 4392	1235 1249	144 128	76.08 % 76.13 %	21.42 % 21.65 %	2.50 % 2.22 %
Job & Career	5894 5803	4429 4304	1326 1358	139 141	75.14 % 74.17 %	22.50 % 23.40 %	2.36 % 2.43 %
Dating	5917 5967	4302 4336	1476 1491	139 140	72.71 % 72.67 %	24.95 % 24.99 %	2.35 % 2.35 %
Other	6021 5933	4681 4636	1199 1167	141 130	77.74 % 78.14 %	19.91 % 19.67 %	2.34 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5225 5555	3843 4081	1261 1346	121 128	73.55 % 73.47 %	24.13 % 24.23 %	2.32 % 2.30 %
Outlook Mail	5372 5486	4050 4103	1197 1253	125 130	75.39 % 74.79 %	22.28 % 22.84 %	2.33 % 2.37 %
Yahoo Mail	5614 5340	4270 4044	1223 1176	121 120	76.06 % 75.73 %	21.78 % 22.02 %	2.16 % 2.25 %
AOL Mail	5264 5514	4012 4235	1129 1159	123 120	76.22 % 76.80 %	21.45 % 21.02 %	2.34 % 2.18 %
Mail.com	5427 5482	4242 4310	1064 1055	121 117	78.16 % 78.62 %	19.61 % 19.24 %	2.23 % 2.13 %
Yandex Mail	5673 5429	4290 4109	1249 1204	134 116	75.62 % 75.69 %	22.02 % 22.18 %	2.36 % 2.14 %
GMX Mail	5269 5282	3982 3956	1162 1210	125 116	75.57 % 74.90 %	22.05 % 22.91 %	2.37 % 2.20 %
Zoho Mail	5447 5304	4246 4163	1069 1022	132 119	77.95 % 78.49 %	19.63 % 19.27 %	2.42 % 2.24 %
ProtonMail	5379 5418	4253 4235	1002 1062	124 121	79.07 % 78.17 %	18.63 % 19.60 %	2.31 % 2.23 %
Custom Mail	5254 5498	4185 4383	952 992	117 123	79.65 % 79.72 %	18.12 % 18.04 %	2.23 % 2.24 %
iCloud Mail	5489 5563	3954 4116	1408 1322	127 125	72.03 % 73.99 %	25.65 % 23.76 %	2.31 % 2.25 %
Tuta	5433 5434	4263 4315	1045 999	125 120	78.46 % 79.41 %	19.23 % 18.38 %	2.30 % 2.21 %
Juno.com	5454 5417	4307 4315	1009 982	138 120	78.97 % 79.66 %	18.50 % 18.13 %	2.53 % 2.22 %
Mailfence	5374 5534	4275 4376	982 1021	117 137	79.55 % 79.07 %	18.27 % 18.45 %	2.18 % 2.48 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.