Mailgun and ActiveCampaign Email Deliverability Comparison

Mailgun

ActiveCampaign

In this comparison, the deliverability of Mailgun and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.969 75.996	58.252 58.044	15.942 16.148	1.775 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.68 % 76.38 %	20.98 % 21.25 %	2.34 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5772 5927	4368 4545	1279 1249	125 133	75.68 % 76.68 %	22.16 % 21.07 %	2.17 % 2.24 %
Elektronics	5578 5700	4314 4400	1144 1166	120 134	77.34 % 77.19 %	20.51 % 20.46 %	2.15 % 2.35 %
Entertainment	5696 5782	4302 4399	1257 1244	137 139	75.53 % 76.08 %	22.07 % 21.52 %	2.41 % 2.40 %
Cosmetics & Beauty	5480 6078	4213 4643	1140 1293	127 142	76.88 % 76.39 %	20.80 % 21.27 %	2.32 % 2.34 %
Food & Drink	5929 5845	4520 4459	1270 1252	139 134	76.24 % 76.29 %	21.42 % 21.42 %	2.34 % 2.29 %
Home & Garden	6035 5863	4645 4483	1255 1239	135 141	76.97 % 76.46 %	20.80 % 21.13 %	2.24 % 2.40 %
Finance	5761 5756	4634 4596	987 1017	140 143	80.44 % 79.85 %	17.13 % 17.67 %	2.43 % 2.48 %
Health	5904 5689	4730 4541	1038 1022	136 126	80.12 % 79.82 %	17.58 % 17.96 %	2.30 % 2.21 %
Pets	6059 5879	4606 4455	1312 1285	141 139	76.02 % 75.78 %	21.65 % 21.86 %	2.33 % 2.36 %
Sport & Fitness	5799 5831	4399 4427	1259 1266	141 138	75.86 % 75.92 %	21.71 % 21.71 %	2.43 % 2.37 %
Job & Career	6027 5813	4520 4284	1367 1383	140 146	75.00 % 73.70 %	22.68 % 23.79 %	2.32 % 2.51 %
Dating	5859 5955	4269 4267	1448 1539	142 149	72.86 % 71.65 %	24.71 % 25.84 %	2.42 % 2.50 %
Other	6070 5878	4732 4545	1186 1193	152 140	77.96 % 77.32 %	19.54 % 20.30 %	2.50 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5195 5497	3821 4001	1250 1364	124 132	73.55 % 72.79 %	24.06 % 24.81 %	2.39 % 2.40 %
Outlook Mail	5364 5437	4008 4014	1229 1292	127 131	74.72 % 73.83 %	22.91 % 23.76 %	2.37 % 2.41 %
Yahoo Mail	5576 5457	4236 4103	1215 1225	125 129	75.97 % 75.19 %	21.79 % 22.45 %	2.24 % 2.36 %
AOL Mail	5319 5524	4046 4217	1147 1174	126 133	76.07 % 76.34 %	21.56 % 21.25 %	2.37 % 2.41 %
Mail.com	5606 5527	4357 4311	1120 1090	129 126	77.72 % 78.00 %	19.98 % 19.72 %	2.30 % 2.28 %
Yandex Mail	5600 5404	4240 4054	1227 1226	133 124	75.71 % 75.02 %	21.91 % 22.69 %	2.38 % 2.29 %
GMX Mail	5388 5198	4060 3861	1204 1214	124 123	75.35 % 74.28 %	22.35 % 23.36 %	2.30 % 2.37 %
Zoho Mail	5479 5307	4270 4119	1075 1060	134 128	77.93 % 77.61 %	19.62 % 19.97 %	2.45 % 2.41 %
ProtonMail	5318 5495	4192 4266	1000 1100	126 129	78.83 % 77.63 %	18.80 % 20.02 %	2.37 % 2.35 %
Custom Mail	5364 5522	4263 4365	978 1022	123 135	79.47 % 79.05 %	18.23 % 18.51 %	2.29 % 2.44 %
iCloud Mail	5554 5492	3997 4015	1428 1349	129 128	71.97 % 73.11 %	25.71 % 24.56 %	2.32 % 2.33 %
Tuta	5522 5287	4326 4168	1074 998	122 121	78.34 % 78.83 %	19.45 % 18.88 %	2.21 % 2.29 %
Juno.com	5453 5453	4294 4310	1024 1014	135 129	78.75 % 79.04 %	18.78 % 18.60 %	2.48 % 2.37 %
Mailfence	5231 5396	4142 4240	971 1020	118 136	79.18 % 78.58 %	18.56 % 18.90 %	2.26 % 2.52 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.