Mailgun and ActiveCampaign Email Deliverability Comparison

Mailgun

ActiveCampaign

In this comparison, the deliverability of Mailgun and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.051 65.585	49.710 50.859	13.808 13.328	1.533 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 77.55 %	21.23 % 20.32 %	2.36 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4950 5102	3776 3954	1063 1051	111 97	76.28 % 77.50 %	21.47 % 20.60 %	2.24 % 1.90 %
Elektronics	4824 5004	3726 3933	990 960	108 111	77.24 % 78.60 %	20.52 % 19.18 %	2.24 % 2.22 %
Entertainment	4763 5114	3599 3952	1056 1052	108 110	75.56 % 77.28 %	22.17 % 20.57 %	2.27 % 2.15 %
Cosmetics & Beauty	4814 5193	3667 4054	1032 1044	115 95	76.17 % 78.07 %	21.44 % 20.10 %	2.39 % 1.83 %
Food & Drink	5041 5120	3858 3962	1063 1047	120 111	76.53 % 77.38 %	21.09 % 20.45 %	2.38 % 2.17 %
Home & Garden	5187 5178	3979 4016	1094 1048	114 114	76.71 % 77.56 %	21.09 % 20.24 %	2.20 % 2.20 %
Finance	4952 4873	3994 3945	838 822	120 106	80.65 % 80.96 %	16.92 % 16.87 %	2.42 % 2.18 %
Health	4979 5002	3962 4047	905 849	112 106	79.57 % 80.91 %	18.18 % 16.97 %	2.25 % 2.12 %
Pets	5199 4977	3914 3838	1160 1030	125 109	75.28 % 77.11 %	22.31 % 20.70 %	2.40 % 2.19 %
Sport & Fitness	5194 4963	3934 3806	1125 1048	135 109	75.74 % 76.69 %	21.66 % 21.12 %	2.60 % 2.20 %
Job & Career	4953 4852	3664 3636	1169 1105	120 111	73.98 % 74.94 %	23.60 % 22.77 %	2.42 % 2.29 %
Dating	5055 5111	3666 3738	1266 1255	123 118	72.52 % 73.14 %	25.04 % 24.55 %	2.43 % 2.31 %
Other	5140 5096	3971 3978	1047 1017	122 101	77.26 % 78.06 %	20.37 % 19.96 %	2.37 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4581 4790	3340 3553	1135 1132	106 105	72.91 % 74.18 %	24.78 % 23.63 %	2.31 % 2.19 %
Outlook Mail	4667 4743	3480 3572	1076 1057	111 114	74.57 % 75.31 %	23.06 % 22.29 %	2.38 % 2.40 %
Yahoo Mail	4748 4586	3582 3496	1059 988	107 102	75.44 % 76.23 %	22.30 % 21.54 %	2.25 % 2.22 %
AOL Mail	4543 4706	3434 3619	1001 993	108 94	75.59 % 76.90 %	22.03 % 21.10 %	2.38 % 2.00 %
Mail.com	4701 4620	3659 3672	930 847	112 101	77.83 % 79.48 %	19.78 % 18.33 %	2.38 % 2.19 %
Yandex Mail	4869 4748	3670 3617	1084 1036	115 95	75.37 % 76.18 %	22.26 % 21.82 %	2.36 % 2.00 %
GMX Mail	4425 4482	3314 3378	1004 1013	107 91	74.89 % 75.37 %	22.69 % 22.60 %	2.42 % 2.03 %
Zoho Mail	4663 4559	3641 3589	908 879	114 91	78.08 % 78.72 %	19.47 % 19.28 %	2.44 % 2.00 %
ProtonMail	4623 4650	3633 3662	884 890	106 98	78.59 % 78.75 %	19.12 % 19.14 %	2.29 % 2.11 %
Custom Mail	4532 4701	3602 3760	829 845	101 96	79.48 % 79.98 %	18.29 % 17.97 %	2.23 % 2.04 %
iCloud Mail	4593 4800	3292 3568	1193 1131	108 101	71.67 % 74.33 %	25.97 % 23.56 %	2.35 % 2.10 %
Tuta	4719 4661	3680 3727	926 835	113 99	77.98 % 79.96 %	19.62 % 17.91 %	2.39 % 2.12 %
Juno.com	4737 4723	3718 3786	898 837	121 100	78.49 % 80.16 %	18.96 % 17.72 %	2.55 % 2.12 %
Mailfence	4650 4816	3665 3860	881 845	104 111	78.82 % 80.15 %	18.95 % 17.55 %	2.24 % 2.30 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.