Mailgun and ActiveCampaign Email Deliverability Comparison

Mailgun

ActiveCampaign

In this comparison, the deliverability of Mailgun and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.943 65.698	50.213 50.460	13.299 13.735	1.431 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.32 % 76.81 %	20.48 % 20.91 %	2.20 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4988 5166	3830 3985	1056 1073	102 108	76.78 % 77.14 %	21.17 % 20.77 %	2.04 % 2.09 %
Elektronics	4810 4926	3757 3823	951 990	102 113	78.11 % 77.61 %	19.77 % 20.10 %	2.12 % 2.29 %
Entertainment	4867 5061	3720 3874	1043 1068	104 119	76.43 % 76.55 %	21.43 % 21.10 %	2.14 % 2.35 %
Cosmetics & Beauty	4702 5149	3634 3971	960 1068	108 110	77.29 % 77.12 %	20.42 % 20.74 %	2.30 % 2.14 %
Food & Drink	4946 5103	3838 3929	999 1060	109 114	77.60 % 76.99 %	20.20 % 20.77 %	2.20 % 2.23 %
Home & Garden	5165 5195	4008 3997	1049 1077	108 121	77.60 % 76.94 %	20.31 % 20.73 %	2.09 % 2.33 %
Finance	4945 4834	4009 3876	821 848	115 110	81.07 % 80.18 %	16.60 % 17.54 %	2.33 % 2.28 %
Health	5011 5070	4045 4071	860 886	106 113	80.72 % 80.30 %	17.16 % 17.48 %	2.12 % 2.23 %
Pets	5249 5034	4011 3824	1122 1091	116 119	76.41 % 75.96 %	21.38 % 21.67 %	2.21 % 2.36 %
Sport & Fitness	4961 4968	3798 3760	1044 1092	119 116	76.56 % 75.68 %	21.04 % 21.98 %	2.40 % 2.33 %
Job & Career	5017 5044	3788 3729	1114 1189	115 126	75.50 % 73.93 %	22.20 % 23.57 %	2.29 % 2.50 %
Dating	5171 5037	3792 3653	1263 1262	116 122	73.33 % 72.52 %	24.42 % 25.05 %	2.24 % 2.42 %
Other	5111 5111	3983 3968	1017 1031	111 112	77.93 % 77.64 %	19.90 % 20.17 %	2.17 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4486 4826	3320 3540	1070 1172	96 114	74.01 % 73.35 %	23.85 % 24.29 %	2.14 % 2.36 %
Outlook Mail	4590 4746	3482 3532	1006 1097	102 117	75.86 % 74.42 %	21.92 % 23.11 %	2.22 % 2.47 %
Yahoo Mail	4804 4525	3675 3415	1029 1005	100 105	76.50 % 75.47 %	21.42 % 22.21 %	2.08 % 2.32 %
AOL Mail	4521 4742	3468 3626	949 1012	104 104	76.71 % 76.47 %	20.99 % 21.34 %	2.30 % 2.19 %
Mail.com	4696 4707	3687 3690	906 910	103 107	78.51 % 78.39 %	19.29 % 19.33 %	2.19 % 2.27 %
Yandex Mail	4875 4680	3719 3532	1047 1047	109 101	76.29 % 75.47 %	21.48 % 22.37 %	2.24 % 2.16 %
GMX Mail	4452 4495	3376 3358	977 1037	99 100	75.83 % 74.71 %	21.95 % 23.07 %	2.22 % 2.22 %
Zoho Mail	4689 4548	3696 3554	887 892	106 102	78.82 % 78.14 %	18.92 % 19.61 %	2.26 % 2.24 %
ProtonMail	4614 4720	3664 3672	850 942	100 106	79.41 % 77.80 %	18.42 % 19.96 %	2.17 % 2.25 %
Custom Mail	4463 4727	3580 3759	790 864	93 104	80.22 % 79.52 %	17.70 % 18.28 %	2.08 % 2.20 %
iCloud Mail	4618 4782	3339 3530	1177 1143	102 109	72.30 % 73.82 %	25.49 % 23.90 %	2.21 % 2.28 %
Tuta	4732 4700	3725 3731	903 865	104 104	78.72 % 79.38 %	19.08 % 18.40 %	2.20 % 2.21 %
Juno.com	4718 4660	3738 3702	866 852	114 106	79.23 % 79.44 %	18.36 % 18.28 %	2.42 % 2.27 %
Mailfence	4685 4840	3744 3819	842 897	99 124	79.91 % 78.90 %	17.97 % 18.53 %	2.11 % 2.56 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.