Mailgun and ActiveCampaign Email Deliverability Comparison

Mailgun

ActiveCampaign

In this comparison, the deliverability of Mailgun and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.823 65.516	49.612 50.861	13.681 13.251	1.530 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.53 % 77.63 %	21.11 % 20.23 %	2.36 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4967 5148	3819 3986	1044 1065	104 97	76.89 % 77.43 %	21.02 % 20.69 %	2.09 % 1.88 %
Elektronics	4857 5023	3760 3955	980 955	117 113	77.41 % 78.74 %	20.18 % 19.01 %	2.41 % 2.25 %
Entertainment	4771 5012	3618 3861	1040 1043	113 108	75.83 % 77.04 %	21.80 % 20.81 %	2.37 % 2.15 %
Cosmetics & Beauty	4820 5089	3701 3997	1006 1001	113 91	76.78 % 78.54 %	20.87 % 19.67 %	2.34 % 1.79 %
Food & Drink	4984 5100	3807 3943	1055 1046	122 111	76.38 % 77.31 %	21.17 % 20.51 %	2.45 % 2.18 %
Home & Garden	5148 5057	3953 3945	1083 1002	112 110	76.79 % 78.01 %	21.04 % 19.81 %	2.18 % 2.18 %
Finance	4877 4936	3936 3985	824 841	117 110	80.71 % 80.73 %	16.90 % 17.04 %	2.40 % 2.23 %
Health	4966 5044	3934 4082	915 852	117 110	79.22 % 80.93 %	18.43 % 16.89 %	2.36 % 2.18 %
Pets	5194 5030	3913 3883	1153 1036	128 111	75.34 % 77.20 %	22.20 % 20.60 %	2.46 % 2.21 %
Sport & Fitness	5132 4989	3914 3831	1088 1047	130 111	76.27 % 76.79 %	21.20 % 20.99 %	2.53 % 2.22 %
Job & Career	4862 4890	3595 3653	1152 1123	115 114	73.94 % 74.70 %	23.69 % 22.97 %	2.37 % 2.33 %
Dating	5050 5069	3652 3717	1280 1236	118 116	72.32 % 73.33 %	25.35 % 24.38 %	2.34 % 2.29 %
Other	5195 5129	4010 4023	1061 1004	124 102	77.19 % 78.44 %	20.42 % 19.57 %	2.39 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4496 4756	3284 3531	1109 1118	103 107	73.04 % 74.24 %	24.67 % 23.51 %	2.29 % 2.25 %
Outlook Mail	4640 4617	3442 3495	1082 1011	116 111	74.18 % 75.70 %	23.32 % 21.90 %	2.50 % 2.40 %
Yahoo Mail	4702 4706	3545 3592	1045 1009	112 105	75.39 % 76.33 %	22.22 % 21.44 %	2.38 % 2.23 %
AOL Mail	4529 4710	3443 3632	987 981	99 97	76.02 % 77.11 %	21.79 % 20.83 %	2.19 % 2.06 %
Mail.com	4597 4711	3574 3718	916 887	107 106	77.75 % 78.92 %	19.93 % 18.83 %	2.33 % 2.25 %
Yandex Mail	4806 4722	3627 3640	1063 989	116 93	75.47 % 77.09 %	22.12 % 20.94 %	2.41 % 1.97 %
GMX Mail	4404 4461	3284 3346	1016 1023	104 92	74.57 % 75.01 %	23.07 % 22.93 %	2.36 % 2.06 %
Zoho Mail	4758 4565	3712 3599	927 875	119 91	78.02 % 78.84 %	19.48 % 19.17 %	2.50 % 1.99 %
ProtonMail	4614 4619	3641 3627	870 897	103 95	78.91 % 78.52 %	18.86 % 19.42 %	2.23 % 2.06 %
Custom Mail	4551 4714	3632 3763	820 853	99 98	79.81 % 79.83 %	18.02 % 18.10 %	2.18 % 2.08 %
iCloud Mail	4634 4785	3330 3561	1190 1123	114 101	71.86 % 74.42 %	25.68 % 23.47 %	2.46 % 2.11 %
Tuta	4650 4651	3645 3732	897 818	108 101	78.39 % 80.24 %	19.29 % 17.59 %	2.32 % 2.17 %
Juno.com	4689 4669	3684 3746	883 822	122 101	78.57 % 80.23 %	18.83 % 17.61 %	2.60 % 2.16 %
Mailfence	4753 4830	3769 3879	876 845	108 106	79.30 % 80.31 %	18.43 % 17.49 %	2.27 % 2.19 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.