Mailgun and ActiveCampaign Email Deliverability Comparison

Mailgun

ActiveCampaign

In this comparison, the deliverability of Mailgun and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.173 76.246	58.444 58.632	15.941 15.921	1.788 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.73 % 76.90 %	20.93 % 20.88 %	2.35 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5934 6048	4477 4661	1320 1256	137 131	75.45 % 77.07 %	22.24 % 20.77 %	2.31 % 2.17 %
Elektronics	5704 5818	4394 4526	1180 1167	130 125	77.03 % 77.79 %	20.69 % 20.06 %	2.28 % 2.15 %
Entertainment	5823 5749	4409 4396	1277 1224	137 129	75.72 % 76.47 %	21.93 % 21.29 %	2.35 % 2.24 %
Cosmetics & Beauty	5475 6089	4210 4680	1137 1273	128 136	76.89 % 76.86 %	20.77 % 20.91 %	2.34 % 2.23 %
Food & Drink	5949 5809	4521 4459	1286 1224	142 126	76.00 % 76.76 %	21.62 % 21.07 %	2.39 % 2.17 %
Home & Garden	6054 5785	4663 4444	1256 1218	135 123	77.02 % 76.82 %	20.75 % 21.05 %	2.23 % 2.13 %
Finance	5723 5829	4617 4682	969 1011	137 136	80.67 % 80.32 %	16.93 % 17.34 %	2.39 % 2.33 %
Health	5918 5680	4755 4544	1029 1012	134 124	80.35 % 80.00 %	17.39 % 17.82 %	2.26 % 2.18 %
Pets	6007 5845	4583 4487	1288 1233	136 125	76.29 % 76.77 %	21.44 % 21.09 %	2.26 % 2.14 %
Sport & Fitness	5728 5893	4360 4522	1230 1243	138 128	76.12 % 76.74 %	21.47 % 21.09 %	2.41 % 2.17 %
Job & Career	5933 5760	4451 4272	1343 1350	139 138	75.02 % 74.17 %	22.64 % 23.44 %	2.34 % 2.40 %
Dating	5846 6089	4246 4399	1459 1552	141 138	72.63 % 72.25 %	24.96 % 25.49 %	2.41 % 2.27 %
Other	6079 5852	4758 4560	1167 1158	154 134	78.27 % 77.92 %	19.20 % 19.79 %	2.53 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5222 5438	3816 3964	1279 1347	127 127	73.08 % 72.89 %	24.49 % 24.77 %	2.43 % 2.34 %
Outlook Mail	5375 5533	4031 4134	1216 1281	128 118	75.00 % 74.72 %	22.62 % 23.15 %	2.38 % 2.13 %
Yahoo Mail	5536 5511	4220 4194	1193 1189	123 128	76.23 % 76.10 %	21.55 % 21.58 %	2.22 % 2.32 %
AOL Mail	5422 5526	4125 4228	1163 1172	134 126	76.08 % 76.51 %	21.45 % 21.21 %	2.47 % 2.28 %
Mail.com	5494 5610	4277 4397	1093 1092	124 121	77.85 % 78.38 %	19.89 % 19.47 %	2.26 % 2.16 %
Yandex Mail	5575 5450	4223 4125	1221 1206	131 119	75.75 % 75.69 %	21.90 % 22.13 %	2.35 % 2.18 %
GMX Mail	5500 5265	4147 3953	1230 1193	123 119	75.40 % 75.08 %	22.36 % 22.66 %	2.24 % 2.26 %
Zoho Mail	5513 5341	4299 4177	1082 1041	132 123	77.98 % 78.21 %	19.63 % 19.49 %	2.39 % 2.30 %
ProtonMail	5242 5420	4133 4235	985 1068	124 117	78.84 % 78.14 %	18.79 % 19.70 %	2.37 % 2.16 %
Custom Mail	5395 5529	4283 4413	979 994	133 122	79.39 % 79.82 %	18.15 % 17.98 %	2.47 % 2.21 %
iCloud Mail	5576 5548	4038 4073	1413 1355	125 120	72.42 % 73.41 %	25.34 % 24.42 %	2.24 % 2.16 %
Tuta	5566 5297	4357 4211	1086 976	123 110	78.28 % 79.50 %	19.51 % 18.43 %	2.21 % 2.08 %
Juno.com	5540 5392	4367 4287	1036 987	137 118	78.83 % 79.51 %	18.70 % 18.30 %	2.47 % 2.19 %
Mailfence	5217 5386	4128 4241	965 1020	124 125	79.13 % 78.74 %	18.50 % 18.94 %	2.38 % 2.32 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.