Mailgun and ActiveCampaign Email Deliverability Comparison

Mailgun

ActiveCampaign

In this comparison, the deliverability of Mailgun and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.615 64.940	49.541 49.739	13.785 13.801	1.579 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 76.59 %	21.33 % 21.25 %	2.44 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5018 5001	3908 3823	1019 1069	110 115	77.88 % 76.44 %	20.31 % 21.38 %	2.19 % 2.30 %
Elektronics	5054 4986	3920 3852	1033 1026	132 130	77.56 % 77.26 %	20.44 % 20.58 %	2.61 % 2.61 %
Entertainment	4913 5015	3747 3787	1071 1116	122 133	76.27 % 75.51 %	21.80 % 22.25 %	2.48 % 2.65 %
Cosmetics & Beauty	4934 4970	3795 3874	1024 1014	120 110	76.92 % 77.95 %	20.75 % 20.40 %	2.43 % 2.21 %
Food & Drink	4824 5016	3719 3815	1010 1086	117 136	77.09 % 76.06 %	20.94 % 21.65 %	2.43 % 2.71 %
Home & Garden	5089 5056	3914 3884	1091 1062	120 137	76.91 % 76.82 %	21.44 % 21.00 %	2.36 % 2.71 %
Finance	5008 5019	4014 3982	912 933	125 130	80.15 % 79.34 %	18.21 % 18.59 %	2.50 % 2.59 %
Health	4944 4975	3899 3958	953 912	118 127	78.86 % 79.56 %	19.28 % 18.33 %	2.39 % 2.55 %
Pets	4996 5071	3764 3878	1123 1089	127 130	75.34 % 76.47 %	22.48 % 21.48 %	2.54 % 2.56 %
Sport & Fitness	4986 5056	3777 3827	1088 1131	128 129	75.75 % 75.69 %	21.82 % 22.37 %	2.57 % 2.55 %
Job & Career	4807 4751	3565 3524	1142 1104	115 128	74.16 % 74.17 %	23.76 % 23.24 %	2.39 % 2.69 %
Dating	4864 4977	3522 3644	1233 1211	121 138	72.41 % 73.22 %	25.35 % 24.33 %	2.49 % 2.77 %
Other	5178 5047	3997 3891	1086 1048	124 120	77.19 % 77.10 %	20.97 % 20.76 %	2.39 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4746 4841	3504 3583	1141 1164	114 126	73.83 % 74.01 %	24.04 % 24.04 %	2.40 % 2.60 %
Outlook Mail	4765 4679	3571 3527	1097 1049	123 127	74.94 % 75.38 %	23.02 % 22.42 %	2.58 % 2.71 %
Yahoo Mail	4672 4682	3514 3524	1036 1044	114 120	75.21 % 75.27 %	22.17 % 22.30 %	2.44 % 2.56 %
AOL Mail	4455 4652	3409 3532	960 1017	105 115	76.52 % 75.92 %	21.55 % 21.86 %	2.36 % 2.47 %
Mail.com	4524 4684	3511 3591	911 982	116 128	77.61 % 76.67 %	20.14 % 20.96 %	2.56 % 2.73 %
Yandex Mail	4871 4844	3709 3664	1075 1078	114 119	76.14 % 75.64 %	22.07 % 22.25 %	2.34 % 2.46 %
GMX Mail	4538 4614	3415 3442	1046 1074	115 117	75.25 % 74.60 %	23.05 % 23.28 %	2.53 % 2.54 %
Zoho Mail	4621 4756	3595 3713	945 952	120 113	77.80 % 78.07 %	20.45 % 20.02 %	2.60 % 2.38 %
ProtonMail	4697 4769	3679 3718	926 957	110 120	78.33 % 77.96 %	19.71 % 20.07 %	2.34 % 2.52 %
Custom Mail	4723 4634	3755 3667	877 889	103 120	79.50 % 79.13 %	18.57 % 19.18 %	2.18 % 2.59 %
iCloud Mail	4663 4720	3394 3484	1198 1121	117 118	72.79 % 73.81 %	25.69 % 23.75 %	2.51 % 2.50 %
Tuta	4639 4581	3646 3610	904 871	113 114	78.59 % 78.80 %	19.49 % 19.01 %	2.44 % 2.49 %
Juno.com	4641 4573	3630 3612	909 870	124 120	78.22 % 78.99 %	19.59 % 19.02 %	2.67 % 2.62 %
Mailfence	4060 3911	3209 3072	760 733	91 106	79.04 % 78.55 %	18.72 % 18.74 %	2.24 % 2.71 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.