ActiveCampaign and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 61.832	372.303 51.727	71.546 7.939	12.238 2.166

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 83.66 %	15.69 % 12.84 %	2.68 % 3.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 4767	29019 4106	4406 518	804 143	84.78 % 86.13 %	12.87 % 10.87 %	2.35 % 3.00 %
Elektronics	35137 4874	28963 4152	5280 580	894 142	82.43 % 85.19 %	15.03 % 11.90 %	2.54 % 2.91 %
Entertainment	34506 4794	28125 3993	5468 632	913 169	81.51 % 83.29 %	15.85 % 13.18 %	2.65 % 3.53 %
Cosmetics & Beauty	34911 4784	28466 3991	5505 613	940 180	81.54 % 83.42 %	15.77 % 12.81 %	2.69 % 3.76 %
Food & Drink	34614 4759	29311 4089	4482 519	821 151	84.68 % 85.92 %	12.95 % 10.91 %	2.37 % 3.17 %
Home & Garden	35529 4617	30006 3955	4712 508	811 154	84.45 % 85.66 %	13.26 % 11.00 %	2.28 % 3.34 %
Finance	35291 4732	27664 3841	6573 700	1054 191	78.39 % 81.17 %	18.63 % 14.79 %	2.99 % 4.04 %
Health	35086 4670	27819 3855	6278 651	989 164	79.29 % 82.55 %	17.89 % 13.94 %	2.82 % 3.51 %
Pets	35519 4823	29747 4101	4908 571	864 151	83.75 % 85.03 %	13.82 % 11.84 %	2.43 % 3.13 %
Sport & Fitness	35298 4744	28364 3918	5896 665	1038 161	80.36 % 82.59 %	16.70 % 14.02 %	2.94 % 3.39 %
Job & Career	35521 4768	28240 3842	6196 710	1085 216	79.50 % 80.58 %	17.44 % 14.89 %	3.05 % 4.53 %
Dating	34973 4695	26959 3808	6913 701	1101 186	77.09 % 81.11 %	19.77 % 14.93 %	3.15 % 3.96 %
Other	35473 4805	29620 4076	4929 571	924 158	83.50 % 84.83 %	13.90 % 11.88 %	2.60 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 4684	34886 3649	8471 821	1398 214	77.95 % 77.90 %	18.93 % 17.53 %	3.12 % 4.57 %
Outlook Mail	44082 4710	34804 3851	8040 670	1238 189	78.95 % 81.76 %	18.24 % 14.23 %	2.81 % 4.01 %
Yahoo Mail	43784 4666	35661 3887	6912 618	1211 161	81.45 % 83.30 %	15.79 % 13.24 %	2.77 % 3.45 %
AOL Mail	44372 4831	36005 4015	7117 642	1250 174	81.14 % 83.11 %	16.04 % 13.29 %	2.82 % 3.60 %
Mail.com	44349 4833	36567 4080	6642 597	1140 156	82.45 % 84.42 %	14.98 % 12.35 %	2.57 % 3.23 %
Yandex Mail	44084 4769	35240 3895	7552 684	1292 190	79.94 % 81.67 %	17.13 % 14.34 %	2.93 % 3.98 %
GMX Mail	43762 4732	36035 4054	6690 535	1037 143	82.34 % 85.67 %	15.29 % 11.31 %	2.37 % 3.02 %
Zoho Mail	44586 4861	37101 4152	6399 562	1086 147	83.21 % 85.41 %	14.35 % 11.56 %	2.44 % 3.02 %
ProtonMail	44435 4769	37038 4106	6300 507	1097 156	83.35 % 86.10 %	14.18 % 10.63 %	2.47 % 3.27 %
Custom Mail	43691 4632	36930 4010	5748 483	1013 139	84.53 % 86.57 %	13.16 % 10.43 %	2.32 % 3.00 %
iCloud Mail	4644 4709	3738 3736	711 768	195 205	80.49 % 79.34 %	15.31 % 16.31 %	4.20 % 4.35 %
Tuta	4718 4827	4072 4128	495 547	151 152	86.31 % 85.52 %	10.49 % 11.33 %	3.20 % 3.15 %
Juno.com	4825 4809	4226 4164	469 505	130 140	87.59 % 86.59 %	9.72 % 10.50 %	2.69 % 2.91 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.