ActiveCampaign and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 70.621	379.785 59.074	72.694 9.097	12.548 2.450

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 83.65 %	15.63 % 12.88 %	2.70 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 5455	29610 4694	4483 596	827 165	84.79 % 86.05 %	12.84 % 10.93 %	2.37 % 3.02 %
Elektronics	35813 5506	29526 4688	5362 657	925 161	82.44 % 85.14 %	14.97 % 11.93 %	2.58 % 2.92 %
Entertainment	35217 5486	28720 4572	5561 722	936 192	81.55 % 83.34 %	15.79 % 13.16 %	2.66 % 3.50 %
Cosmetics & Beauty	35615 5455	29058 4544	5597 702	960 209	81.59 % 83.30 %	15.72 % 12.87 %	2.70 % 3.83 %
Food & Drink	35286 5489	29884 4710	4556 607	846 172	84.69 % 85.81 %	12.91 % 11.06 %	2.40 % 3.13 %
Home & Garden	36238 5259	30618 4502	4789 580	831 177	84.49 % 85.61 %	13.22 % 11.03 %	2.29 % 3.37 %
Finance	35962 5406	28207 4393	6672 801	1083 212	78.44 % 81.26 %	18.55 % 14.82 %	3.01 % 3.92 %
Health	35776 5332	28381 4404	6375 743	1020 185	79.33 % 82.60 %	17.82 % 13.93 %	2.85 % 3.47 %
Pets	36223 5455	30348 4645	4990 649	885 161	83.78 % 85.15 %	13.78 % 11.90 %	2.44 % 2.95 %
Sport & Fitness	35976 5451	28935 4507	5988 765	1053 179	80.43 % 82.68 %	16.64 % 14.03 %	2.93 % 3.28 %
Job & Career	36201 5428	28789 4379	6296 809	1116 240	79.53 % 80.67 %	17.39 % 14.90 %	3.08 % 4.42 %
Dating	35637 5361	27499 4345	7015 803	1123 213	77.16 % 81.05 %	19.68 % 14.98 %	3.15 % 3.97 %
Other	36163 5538	30210 4691	5010 663	943 184	83.54 % 84.71 %	13.85 % 11.97 %	2.61 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 5348	35482 4174	8601 941	1431 233	77.96 % 78.05 %	18.90 % 17.60 %	3.14 % 4.36 %
Outlook Mail	44764 5402	35356 4410	8138 775	1270 217	78.98 % 81.64 %	18.18 % 14.35 %	2.84 % 4.02 %
Yahoo Mail	44497 5309	36254 4413	7008 707	1235 189	81.48 % 83.12 %	15.75 % 13.32 %	2.78 % 3.56 %
AOL Mail	45052 5513	36571 4578	7207 737	1274 198	81.18 % 83.04 %	16.00 % 13.37 %	2.83 % 3.59 %
Mail.com	45024 5534	37138 4667	6722 685	1164 182	82.48 % 84.33 %	14.93 % 12.38 %	2.59 % 3.29 %
Yandex Mail	44812 5457	35834 4455	7660 785	1318 217	79.97 % 81.64 %	17.09 % 14.39 %	2.94 % 3.98 %
GMX Mail	44448 5358	36620 4596	6770 605	1058 157	82.39 % 85.78 %	15.23 % 11.29 %	2.38 % 2.93 %
Zoho Mail	45205 5534	37632 4721	6466 639	1107 174	83.25 % 85.31 %	14.30 % 11.55 %	2.45 % 3.14 %
ProtonMail	45101 5446	37621 4692	6368 579	1112 175	83.42 % 86.15 %	14.12 % 10.63 %	2.47 % 3.21 %
Custom Mail	44396 5320	37542 4603	5820 559	1034 158	84.56 % 86.52 %	13.11 % 10.51 %	2.33 % 2.97 %
iCloud Mail	5347 5359	4302 4262	824 875	221 222	80.46 % 79.53 %	15.41 % 16.33 %	4.13 % 4.14 %
Tuta	5366 5523	4623 4720	571 628	172 175	86.15 % 85.46 %	10.64 % 11.37 %	3.21 % 3.17 %
Juno.com	5501 5518	4810 4783	539 582	152 153	87.44 % 86.68 %	9.80 % 10.55 %	2.76 % 2.77 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.