ActiveCampaign and Mailgun Email Deliverability Comparison

ActiveCampaign

Mailgun

In this comparison, the deliverability of ActiveCampaign and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.108	50.321 50.027	13.784 13.594	1.569 1.487

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 76.84 %	20.99 % 20.88 %	2.39 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5003	3899 3890	1082 1011	111 102	76.57 % 77.75 %	21.25 % 20.21 %	2.18 % 2.04 %
Elektronics	5052 4994	3906 3875	1023 998	123 121	77.32 % 77.59 %	20.25 % 19.98 %	2.43 % 2.42 %
Entertainment	5004 4888	3792 3723	1089 1050	123 115	75.78 % 76.17 %	21.76 % 21.48 %	2.46 % 2.35 %
Cosmetics & Beauty	4999 4954	3896 3827	1002 1017	101 110	77.94 % 77.25 %	20.04 % 20.53 %	2.02 % 2.22 %
Food & Drink	5097 4881	3877 3760	1098 1006	122 115	76.06 % 77.03 %	21.54 % 20.61 %	2.39 % 2.36 %
Home & Garden	5151 5164	3960 3981	1062 1073	129 110	76.88 % 77.09 %	20.62 % 20.78 %	2.50 % 2.13 %
Finance	5047 5006	4025 4057	899 832	123 117	79.75 % 81.04 %	17.81 % 16.62 %	2.44 % 2.34 %
Health	5064 4959	4051 3945	890 900	123 114	80.00 % 79.55 %	17.58 % 18.15 %	2.43 % 2.30 %
Pets	5098 5179	3886 3911	1086 1143	126 125	76.23 % 75.52 %	21.30 % 22.07 %	2.47 % 2.41 %
Sport & Fitness	5065 5062	3832 3851	1110 1090	123 121	75.66 % 76.08 %	21.92 % 21.53 %	2.43 % 2.39 %
Job & Career	4843 4784	3579 3538	1141 1140	123 106	73.90 % 73.95 %	23.56 % 23.83 %	2.54 % 2.22 %
Dating	5021 5029	3636 3637	1257 1277	128 115	72.42 % 72.32 %	25.03 % 25.39 %	2.55 % 2.29 %
Other	5141 5205	3982 4032	1045 1057	114 116	77.46 % 77.46 %	20.33 % 20.31 %	2.22 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4665	3488 3427	1167 1133	117 105	73.09 % 73.46 %	24.46 % 24.29 %	2.45 % 2.25 %
Outlook Mail	4619 4729	3475 3527	1026 1091	118 111	75.23 % 74.58 %	22.21 % 23.07 %	2.55 % 2.35 %
Yahoo Mail	4748 4699	3581 3550	1050 1040	117 109	75.42 % 75.55 %	22.11 % 22.13 %	2.46 % 2.32 %
AOL Mail	4685 4477	3557 3422	1019 957	109 98	75.92 % 76.44 %	21.75 % 21.38 %	2.33 % 2.19 %
Mail.com	4731 4529	3651 3538	960 885	120 106	77.17 % 78.12 %	20.29 % 19.54 %	2.54 % 2.34 %
Yandex Mail	4820 4855	3641 3696	1072 1053	107 106	75.54 % 76.13 %	22.24 % 21.69 %	2.22 % 2.18 %
GMX Mail	4578 4457	3401 3340	1069 1013	108 104	74.29 % 74.94 %	23.35 % 22.73 %	2.36 % 2.33 %
Zoho Mail	4692 4671	3661 3647	924 908	107 116	78.03 % 78.08 %	19.69 % 19.44 %	2.28 % 2.48 %
ProtonMail	4727 4629	3684 3643	932 884	111 102	77.94 % 78.70 %	19.72 % 19.10 %	2.35 % 2.20 %
Custom Mail	4574 4605	3622 3699	842 812	110 94	79.19 % 80.33 %	18.41 % 17.63 %	2.40 % 2.04 %
iCloud Mail	4720 4625	3464 3333	1143 1183	113 109	73.39 % 72.06 %	24.22 % 25.58 %	2.39 % 2.36 %
Tuta	4564 4627	3620 3649	840 872	104 106	79.32 % 78.86 %	18.40 % 18.85 %	2.28 % 2.29 %
Juno.com	4622 4702	3659 3704	854 880	109 118	79.16 % 78.77 %	18.48 % 18.72 %	2.36 % 2.51 %
Mailfence	4822 4838	3817 3852	886 883	119 103	79.16 % 79.62 %	18.37 % 18.25 %	2.47 % 2.13 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.