ActiveCampaign and Mailgun Email Deliverability Comparison

ActiveCampaign

Mailgun

In this comparison, the deliverability of ActiveCampaign and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 76.173	58.632 58.444	15.921 15.941	1.693 1.788

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.73 %	20.88 % 20.93 %	2.22 % 2.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5934	4661 4477	1256 1320	131 137	77.07 % 75.45 %	20.77 % 22.24 %	2.17 % 2.31 %
Elektronics	5818 5704	4526 4394	1167 1180	125 130	77.79 % 77.03 %	20.06 % 20.69 %	2.15 % 2.28 %
Entertainment	5749 5823	4396 4409	1224 1277	129 137	76.47 % 75.72 %	21.29 % 21.93 %	2.24 % 2.35 %
Cosmetics & Beauty	6089 5475	4680 4210	1273 1137	136 128	76.86 % 76.89 %	20.91 % 20.77 %	2.23 % 2.34 %
Food & Drink	5809 5949	4459 4521	1224 1286	126 142	76.76 % 76.00 %	21.07 % 21.62 %	2.17 % 2.39 %
Home & Garden	5785 6054	4444 4663	1218 1256	123 135	76.82 % 77.02 %	21.05 % 20.75 %	2.13 % 2.23 %
Finance	5829 5723	4682 4617	1011 969	136 137	80.32 % 80.67 %	17.34 % 16.93 %	2.33 % 2.39 %
Health	5680 5918	4544 4755	1012 1029	124 134	80.00 % 80.35 %	17.82 % 17.39 %	2.18 % 2.26 %
Pets	5845 6007	4487 4583	1233 1288	125 136	76.77 % 76.29 %	21.09 % 21.44 %	2.14 % 2.26 %
Sport & Fitness	5893 5728	4522 4360	1243 1230	128 138	76.74 % 76.12 %	21.09 % 21.47 %	2.17 % 2.41 %
Job & Career	5760 5933	4272 4451	1350 1343	138 139	74.17 % 75.02 %	23.44 % 22.64 %	2.40 % 2.34 %
Dating	6089 5846	4399 4246	1552 1459	138 141	72.25 % 72.63 %	25.49 % 24.96 %	2.27 % 2.41 %
Other	5852 6079	4560 4758	1158 1167	134 154	77.92 % 78.27 %	19.79 % 19.20 %	2.29 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5222	3964 3816	1347 1279	127 127	72.89 % 73.08 %	24.77 % 24.49 %	2.34 % 2.43 %
Outlook Mail	5533 5375	4134 4031	1281 1216	118 128	74.72 % 75.00 %	23.15 % 22.62 %	2.13 % 2.38 %
Yahoo Mail	5511 5536	4194 4220	1189 1193	128 123	76.10 % 76.23 %	21.58 % 21.55 %	2.32 % 2.22 %
AOL Mail	5526 5422	4228 4125	1172 1163	126 134	76.51 % 76.08 %	21.21 % 21.45 %	2.28 % 2.47 %
Mail.com	5610 5494	4397 4277	1092 1093	121 124	78.38 % 77.85 %	19.47 % 19.89 %	2.16 % 2.26 %
Yandex Mail	5450 5575	4125 4223	1206 1221	119 131	75.69 % 75.75 %	22.13 % 21.90 %	2.18 % 2.35 %
GMX Mail	5265 5500	3953 4147	1193 1230	119 123	75.08 % 75.40 %	22.66 % 22.36 %	2.26 % 2.24 %
Zoho Mail	5341 5513	4177 4299	1041 1082	123 132	78.21 % 77.98 %	19.49 % 19.63 %	2.30 % 2.39 %
ProtonMail	5420 5242	4235 4133	1068 985	117 124	78.14 % 78.84 %	19.70 % 18.79 %	2.16 % 2.37 %
Custom Mail	5529 5395	4413 4283	994 979	122 133	79.82 % 79.39 %	17.98 % 18.15 %	2.21 % 2.47 %
iCloud Mail	5548 5576	4073 4038	1355 1413	120 125	73.41 % 72.42 %	24.42 % 25.34 %	2.16 % 2.24 %
Tuta	5297 5566	4211 4357	976 1086	110 123	79.50 % 78.28 %	18.43 % 19.51 %	2.08 % 2.21 %
Juno.com	5392 5540	4287 4367	987 1036	118 137	79.51 % 78.83 %	18.30 % 18.70 %	2.19 % 2.47 %
Mailfence	5386 5217	4241 4128	1020 965	125 124	78.74 % 79.13 %	18.94 % 18.50 %	2.32 % 2.38 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.