ActiveCampaign and Mailgun Email Deliverability Comparison

ActiveCampaign

Mailgun

In this comparison, the deliverability of ActiveCampaign and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.999	50.260 49.508	12.859 13.525	1.579 1.496

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 77.36 %	20.03 % 21.13 %	2.46 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 5051	3874 3954	1011 1018	114 113	78.25 % 78.28 %	20.42 % 20.15 %	2.30 % 2.24 %
Elektronics	5094 5044	4013 3932	996 1037	132 130	78.78 % 77.95 %	19.55 % 20.56 %	2.59 % 2.58 %
Entertainment	4910 4979	3786 3850	1022 1060	121 114	77.11 % 77.32 %	20.81 % 21.29 %	2.46 % 2.29 %
Cosmetics & Beauty	4874 4990	3881 3870	942 1021	105 115	79.63 % 77.56 %	19.33 % 20.46 %	2.15 % 2.30 %
Food & Drink	4902 4820	3803 3750	1023 1007	129 115	77.58 % 77.80 %	20.87 % 20.89 %	2.63 % 2.39 %
Home & Garden	4947 4971	3889 3832	987 1069	122 112	78.61 % 77.09 %	19.95 % 21.50 %	2.47 % 2.25 %
Finance	4991 4885	4011 3928	897 915	126 114	80.36 % 80.41 %	17.97 % 18.73 %	2.52 % 2.33 %
Health	4860 4897	3908 3866	863 948	118 109	80.41 % 78.95 %	17.76 % 19.36 %	2.43 % 2.23 %
Pets	4958 4883	3891 3717	989 1085	120 116	78.48 % 76.12 %	19.95 % 22.22 %	2.42 % 2.38 %
Sport & Fitness	4987 4858	3861 3731	1040 1040	122 120	77.42 % 76.80 %	20.85 % 21.41 %	2.45 % 2.47 %
Job & Career	4687 4694	3577 3523	995 1090	122 106	76.32 % 75.05 %	21.23 % 23.22 %	2.60 % 2.26 %
Dating	5023 4718	3798 3480	1120 1156	131 112	75.61 % 73.76 %	22.30 % 24.50 %	2.61 % 2.37 %
Other	5030 5209	3968 4075	974 1079	117 120	78.89 % 78.23 %	19.36 % 20.71 %	2.33 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4749	3629 3539	1076 1123	119 114	75.97 % 74.52 %	22.52 % 23.65 %	2.49 % 2.40 %
Outlook Mail	4721 4801	3675 3655	961 1057	118 116	77.84 % 76.13 %	20.36 % 22.02 %	2.50 % 2.42 %
Yahoo Mail	4661 4664	3585 3558	967 1011	113 106	76.91 % 76.29 %	20.75 % 21.68 %	2.42 % 2.27 %
AOL Mail	4675 4512	3632 3477	977 958	111 105	77.69 % 77.06 %	20.90 % 21.23 %	2.37 % 2.33 %
Mail.com	4764 4477	3710 3516	955 887	127 107	77.88 % 78.53 %	20.05 % 19.81 %	2.67 % 2.39 %
Yandex Mail	4885 4816	3791 3693	1023 1054	121 107	77.60 % 76.68 %	20.94 % 21.89 %	2.48 % 2.22 %
GMX Mail	4541 4582	3491 3495	963 1042	110 109	76.88 % 76.28 %	21.21 % 22.74 %	2.42 % 2.38 %
Zoho Mail	4673 4636	3722 3606	895 969	107 115	79.65 % 77.78 %	19.15 % 20.90 %	2.29 % 2.48 %
ProtonMail	4783 4685	3795 3681	900 940	113 106	79.34 % 78.57 %	18.82 % 20.06 %	2.36 % 2.26 %
Custom Mail	4654 4758	3765 3782	844 895	116 100	80.90 % 79.49 %	18.13 % 18.81 %	2.49 % 2.10 %
iCloud Mail	4830 4667	3672 3484	1054 1136	119 111	76.02 % 74.65 %	21.82 % 24.34 %	2.46 % 2.38 %
Tuta	4510 4667	3624 3699	822 929	108 112	80.35 % 79.26 %	18.23 % 19.91 %	2.39 % 2.40 %
Juno.com	4579 4673	3683 3679	827 927	117 117	80.43 % 78.73 %	18.06 % 19.84 %	2.56 % 2.50 %
Mailfence	3161 3312	2486 2644	595 597	80 71	78.65 % 79.83 %	18.82 % 18.03 %	2.53 % 2.14 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.