ActiveCampaign and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 8.801	327.272 7.331	65.254 1.140	10.506 330

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 83.30 %	16.19 % 12.95 %	2.61 % 3.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 688	25471 588	4003 77	680 23	84.47 % 85.47 %	13.28 % 11.19 %	2.26 % 3.34 %
Elektronics	31068 679	25463 580	4831 82	774 17	81.96 % 85.42 %	15.55 % 12.08 %	2.49 % 2.50 %
Entertainment	30443 694	24669 573	4977 91	797 30	81.03 % 82.56 %	16.35 % 13.11 %	2.62 % 4.32 %
Cosmetics & Beauty	30878 679	25019 558	5032 89	827 32	81.03 % 82.18 %	16.30 % 13.11 %	2.68 % 4.71 %
Food & Drink	30554 685	25764 594	4083 71	707 20	84.32 % 86.72 %	13.36 % 10.36 %	2.31 % 2.92 %
Home & Garden	31512 686	26501 588	4319 77	692 21	84.10 % 85.71 %	13.71 % 11.22 %	2.20 % 3.06 %
Finance	31241 639	24329 517	6001 93	911 29	77.88 % 80.91 %	19.21 % 14.55 %	2.92 % 4.54 %
Health	30981 662	24395 539	5743 96	843 27	78.74 % 81.42 %	18.54 % 14.50 %	2.72 % 4.08 %
Pets	31342 682	26133 578	4456 81	753 23	83.38 % 84.75 %	14.22 % 11.88 %	2.40 % 3.37 %
Sport & Fitness	31096 705	24871 574	5353 102	872 29	79.98 % 81.42 %	17.21 % 14.47 %	2.80 % 4.11 %
Job & Career	31571 659	24984 533	5644 99	943 27	79.14 % 80.88 %	17.88 % 15.02 %	2.99 % 4.10 %
Dating	30780 633	23532 509	6325 97	923 27	76.45 % 80.41 %	20.55 % 15.32 %	3.00 % 4.27 %
Other	31412 710	26141 600	4487 85	784 25	83.22 % 84.51 %	14.28 % 11.97 %	2.50 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 688	31561 527	7790 120	1214 41	77.80 % 76.60 %	19.20 % 17.44 %	2.99 % 5.96 %
Outlook Mail	39929 635	31326 522	7496 88	1107 25	78.45 % 82.20 %	18.77 % 13.86 %	2.77 % 3.94 %
Yahoo Mail	39663 683	32166 573	6410 91	1087 19	81.10 % 83.89 %	16.16 % 13.32 %	2.74 % 2.78 %
AOL Mail	40277 736	32556 605	6615 99	1106 32	80.83 % 82.20 %	16.42 % 13.45 %	2.75 % 4.35 %
Mail.com	40186 676	32996 573	6163 82	1027 21	82.11 % 84.76 %	15.34 % 12.13 %	2.56 % 3.11 %
Yandex Mail	40043 650	31889 532	7011 96	1143 22	79.64 % 81.85 %	17.51 % 14.77 %	2.85 % 3.38 %
GMX Mail	39748 652	32563 550	6275 78	910 24	81.92 % 84.36 %	15.79 % 11.96 %	2.29 % 3.68 %
Zoho Mail	40599 703	33651 600	5985 82	963 21	82.89 % 85.35 %	14.74 % 11.66 %	2.37 % 2.99 %
ProtonMail	40292 656	33427 558	5898 71	967 27	82.96 % 85.06 %	14.64 % 10.82 %	2.40 % 4.12 %
Custom Mail	39652 667	33384 572	5360 71	908 24	84.19 % 85.76 %	13.52 % 10.64 %	2.29 % 3.60 %
iCloud Mail	694 655	558 519	108 107	28 29	80.40 % 79.24 %	15.56 % 16.34 %	4.03 % 4.43 %
Tuta	707 721	604 616	78 82	25 23	85.43 % 85.44 %	11.03 % 11.37 %	3.54 % 3.19 %
Juno.com	677 679	591 584	65 73	21 22	87.30 % 86.01 %	9.60 % 10.75 %	3.10 % 3.24 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.