ActiveCampaign and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 44.017	357.292 36.811	69.479 5.653	11.672 1.553

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 83.63 %	15.85 % 12.84 %	2.66 % 3.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 3375	27858 2897	4273 370	760 108	84.70 % 85.84 %	12.99 % 10.96 %	2.31 % 3.20 %
Elektronics	33773 3485	27792 2961	5130 420	851 104	82.29 % 84.96 %	15.19 % 12.05 %	2.52 % 2.98 %
Entertainment	33133 3422	26952 2847	5304 448	877 127	81.34 % 83.20 %	16.01 % 13.09 %	2.65 % 3.71 %
Cosmetics & Beauty	33616 3408	27354 2839	5355 438	907 131	81.37 % 83.30 %	15.93 % 12.85 %	2.70 % 3.84 %
Food & Drink	33295 3326	28152 2871	4352 358	791 97	84.55 % 86.32 %	13.07 % 10.76 %	2.38 % 2.92 %
Home & Garden	34189 3289	28836 2817	4581 361	772 111	84.34 % 85.65 %	13.40 % 10.98 %	2.26 % 3.37 %
Finance	33913 3340	26517 2716	6382 492	1014 132	78.19 % 81.32 %	18.82 % 14.73 %	2.99 % 3.95 %
Health	33706 3298	26659 2723	6101 460	946 115	79.09 % 82.57 %	18.10 % 13.95 %	2.81 % 3.49 %
Pets	34118 3447	28540 2919	4758 412	820 116	83.65 % 84.68 %	13.95 % 11.95 %	2.40 % 3.37 %
Sport & Fitness	33838 3432	27140 2840	5710 478	988 114	80.21 % 82.75 %	16.87 % 13.93 %	2.92 % 3.32 %
Job & Career	34243 3383	27182 2723	6026 505	1035 155	79.38 % 80.49 %	17.60 % 14.93 %	3.02 % 4.58 %
Dating	33613 3357	25854 2722	6723 500	1036 135	76.92 % 81.08 %	20.00 % 14.89 %	3.08 % 4.02 %
Other	34115 3455	28456 2936	4784 411	875 108	83.41 % 84.98 %	14.02 % 11.90 %	2.56 % 3.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 3389	33783 2640	8244 592	1336 157	77.91 % 77.90 %	19.01 % 17.47 %	3.08 % 4.63 %
Outlook Mail	42674 3331	33614 2726	7859 471	1201 134	78.77 % 81.84 %	18.42 % 14.14 %	2.81 % 4.02 %
Yahoo Mail	42411 3275	34487 2722	6751 433	1173 120	81.32 % 83.11 %	15.92 % 13.22 %	2.77 % 3.66 %
AOL Mail	43021 3411	34856 2835	6955 455	1210 121	81.02 % 83.11 %	16.17 % 13.34 %	2.81 % 3.55 %
Mail.com	43000 3478	35412 2931	6490 431	1098 116	82.35 % 84.27 %	15.09 % 12.39 %	2.55 % 3.34 %
Yandex Mail	42689 3358	34080 2749	7368 482	1241 127	79.83 % 81.86 %	17.26 % 14.35 %	2.91 % 3.78 %
GMX Mail	42372 3384	34837 2890	6546 385	989 109	82.22 % 85.40 %	15.45 % 11.38 %	2.33 % 3.22 %
Zoho Mail	43274 3471	35962 2971	6265 404	1047 96	83.10 % 85.59 %	14.48 % 11.64 %	2.42 % 2.77 %
ProtonMail	43071 3488	35850 2996	6171 370	1050 122	83.23 % 85.89 %	14.33 % 10.61 %	2.44 % 3.50 %
Custom Mail	42357 3336	35756 2876	5623 349	978 111	84.42 % 86.21 %	13.28 % 10.46 %	2.31 % 3.33 %
iCloud Mail	3329 3353	2679 2661	508 548	142 144	80.47 % 79.36 %	15.26 % 16.34 %	4.27 % 4.29 %
Tuta	3430 3362	2959 2886	362 379	109 97	86.27 % 85.84 %	10.55 % 11.27 %	3.18 % 2.89 %
Juno.com	3452 3381	3017 2928	337 354	98 99	87.40 % 86.60 %	9.76 % 10.47 %	2.84 % 2.93 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.