ActiveCampaign and Mailgun Email Deliverability Comparison

ActiveCampaign

Mailgun

In this comparison, the deliverability of ActiveCampaign and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 64.943	50.460 50.213	13.735 13.299	1.503 1.431

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.32 %	20.91 % 20.48 %	2.29 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 4988	3985 3830	1073 1056	108 102	77.14 % 76.78 %	20.77 % 21.17 %	2.09 % 2.04 %
Elektronics	4926 4810	3823 3757	990 951	113 102	77.61 % 78.11 %	20.10 % 19.77 %	2.29 % 2.12 %
Entertainment	5061 4867	3874 3720	1068 1043	119 104	76.55 % 76.43 %	21.10 % 21.43 %	2.35 % 2.14 %
Cosmetics & Beauty	5149 4702	3971 3634	1068 960	110 108	77.12 % 77.29 %	20.74 % 20.42 %	2.14 % 2.30 %
Food & Drink	5103 4946	3929 3838	1060 999	114 109	76.99 % 77.60 %	20.77 % 20.20 %	2.23 % 2.20 %
Home & Garden	5195 5165	3997 4008	1077 1049	121 108	76.94 % 77.60 %	20.73 % 20.31 %	2.33 % 2.09 %
Finance	4834 4945	3876 4009	848 821	110 115	80.18 % 81.07 %	17.54 % 16.60 %	2.28 % 2.33 %
Health	5070 5011	4071 4045	886 860	113 106	80.30 % 80.72 %	17.48 % 17.16 %	2.23 % 2.12 %
Pets	5034 5249	3824 4011	1091 1122	119 116	75.96 % 76.41 %	21.67 % 21.38 %	2.36 % 2.21 %
Sport & Fitness	4968 4961	3760 3798	1092 1044	116 119	75.68 % 76.56 %	21.98 % 21.04 %	2.33 % 2.40 %
Job & Career	5044 5017	3729 3788	1189 1114	126 115	73.93 % 75.50 %	23.57 % 22.20 %	2.50 % 2.29 %
Dating	5037 5171	3653 3792	1262 1263	122 116	72.52 % 73.33 %	25.05 % 24.42 %	2.42 % 2.24 %
Other	5111 5111	3968 3983	1031 1017	112 111	77.64 % 77.93 %	20.17 % 19.90 %	2.19 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4486	3540 3320	1172 1070	114 96	73.35 % 74.01 %	24.29 % 23.85 %	2.36 % 2.14 %
Outlook Mail	4746 4590	3532 3482	1097 1006	117 102	74.42 % 75.86 %	23.11 % 21.92 %	2.47 % 2.22 %
Yahoo Mail	4525 4804	3415 3675	1005 1029	105 100	75.47 % 76.50 %	22.21 % 21.42 %	2.32 % 2.08 %
AOL Mail	4742 4521	3626 3468	1012 949	104 104	76.47 % 76.71 %	21.34 % 20.99 %	2.19 % 2.30 %
Mail.com	4707 4696	3690 3687	910 906	107 103	78.39 % 78.51 %	19.33 % 19.29 %	2.27 % 2.19 %
Yandex Mail	4680 4875	3532 3719	1047 1047	101 109	75.47 % 76.29 %	22.37 % 21.48 %	2.16 % 2.24 %
GMX Mail	4495 4452	3358 3376	1037 977	100 99	74.71 % 75.83 %	23.07 % 21.95 %	2.22 % 2.22 %
Zoho Mail	4548 4689	3554 3696	892 887	102 106	78.14 % 78.82 %	19.61 % 18.92 %	2.24 % 2.26 %
ProtonMail	4720 4614	3672 3664	942 850	106 100	77.80 % 79.41 %	19.96 % 18.42 %	2.25 % 2.17 %
Custom Mail	4727 4463	3759 3580	864 790	104 93	79.52 % 80.22 %	18.28 % 17.70 %	2.20 % 2.08 %
iCloud Mail	4782 4618	3530 3339	1143 1177	109 102	73.82 % 72.30 %	23.90 % 25.49 %	2.28 % 2.21 %
Tuta	4700 4732	3731 3725	865 903	104 104	79.38 % 78.72 %	18.40 % 19.08 %	2.21 % 2.20 %
Juno.com	4660 4718	3702 3738	852 866	106 114	79.44 % 79.23 %	18.28 % 18.36 %	2.27 % 2.42 %
Mailfence	4840 4685	3819 3744	897 842	124 99	78.90 % 79.91 %	18.53 % 17.97 %	2.56 % 2.11 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.