ActiveCampaign and Mailgun Email Deliverability Comparison

ActiveCampaign

Mailgun

In this comparison, the deliverability of ActiveCampaign and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 75.674	58.741 58.172	15.803 15.752	1.712 1.750

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 76.87 %	20.72 % 20.82 %	2.25 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5807	4606 4432	1217 1249	125 126	77.44 % 76.32 %	20.46 % 21.51 %	2.10 % 2.17 %
Elektronics	5701 5609	4433 4350	1141 1135	127 124	77.76 % 77.55 %	20.01 % 20.24 %	2.23 % 2.21 %
Entertainment	5863 5693	4479 4321	1246 1238	138 134	76.39 % 75.90 %	21.25 % 21.75 %	2.35 % 2.35 %
Cosmetics & Beauty	6033 5442	4658 4193	1250 1123	125 126	77.21 % 77.05 %	20.72 % 20.64 %	2.07 % 2.32 %
Food & Drink	5901 5827	4545 4468	1226 1220	130 139	77.02 % 76.68 %	20.78 % 20.94 %	2.20 % 2.39 %
Home & Garden	5979 6002	4621 4637	1221 1232	137 133	77.29 % 77.26 %	20.42 % 20.53 %	2.29 % 2.22 %
Finance	5659 5689	4556 4586	975 968	128 135	80.51 % 80.61 %	17.23 % 17.02 %	2.26 % 2.37 %
Health	5857 5901	4713 4740	1016 1029	128 132	80.47 % 80.33 %	17.35 % 17.44 %	2.19 % 2.24 %
Pets	5843 6106	4462 4646	1246 1322	135 138	76.36 % 76.09 %	21.32 % 21.65 %	2.31 % 2.26 %
Sport & Fitness	5769 5766	4392 4387	1249 1235	128 144	76.13 % 76.08 %	21.65 % 21.42 %	2.22 % 2.50 %
Job & Career	5803 5894	4304 4429	1358 1326	141 139	74.17 % 75.14 %	23.40 % 22.50 %	2.43 % 2.36 %
Dating	5967 5917	4336 4302	1491 1476	140 139	72.67 % 72.71 %	24.99 % 24.95 %	2.35 % 2.35 %
Other	5933 6021	4636 4681	1167 1199	130 141	78.14 % 77.74 %	19.67 % 19.91 %	2.19 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5225	4081 3843	1346 1261	128 121	73.47 % 73.55 %	24.23 % 24.13 %	2.30 % 2.32 %
Outlook Mail	5486 5372	4103 4050	1253 1197	130 125	74.79 % 75.39 %	22.84 % 22.28 %	2.37 % 2.33 %
Yahoo Mail	5340 5614	4044 4270	1176 1223	120 121	75.73 % 76.06 %	22.02 % 21.78 %	2.25 % 2.16 %
AOL Mail	5514 5264	4235 4012	1159 1129	120 123	76.80 % 76.22 %	21.02 % 21.45 %	2.18 % 2.34 %
Mail.com	5482 5427	4310 4242	1055 1064	117 121	78.62 % 78.16 %	19.24 % 19.61 %	2.13 % 2.23 %
Yandex Mail	5429 5673	4109 4290	1204 1249	116 134	75.69 % 75.62 %	22.18 % 22.02 %	2.14 % 2.36 %
GMX Mail	5282 5269	3956 3982	1210 1162	116 125	74.90 % 75.57 %	22.91 % 22.05 %	2.20 % 2.37 %
Zoho Mail	5304 5447	4163 4246	1022 1069	119 132	78.49 % 77.95 %	19.27 % 19.63 %	2.24 % 2.42 %
ProtonMail	5418 5379	4235 4253	1062 1002	121 124	78.17 % 79.07 %	19.60 % 18.63 %	2.23 % 2.31 %
Custom Mail	5498 5254	4383 4185	992 952	123 117	79.72 % 79.65 %	18.04 % 18.12 %	2.24 % 2.23 %
iCloud Mail	5563 5489	4116 3954	1322 1408	125 127	73.99 % 72.03 %	23.76 % 25.65 %	2.25 % 2.31 %
Tuta	5434 5433	4315 4263	999 1045	120 125	79.41 % 78.46 %	18.38 % 19.23 %	2.21 % 2.30 %
Juno.com	5417 5454	4315 4307	982 1009	120 138	79.66 % 78.97 %	18.13 % 18.50 %	2.22 % 2.53 %
Mailfence	5534 5374	4376 4275	1021 982	137 117	79.07 % 79.55 %	18.45 % 18.27 %	2.48 % 2.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.