ActiveCampaign and Mailgun Email Deliverability Comparison

ActiveCampaign

Mailgun

In this comparison, the deliverability of ActiveCampaign and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 75.969	58.044 58.252	16.148 15.942	1.804 1.775

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 76.68 %	21.25 % 20.98 %	2.37 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5772	4545 4368	1249 1279	133 125	76.68 % 75.68 %	21.07 % 22.16 %	2.24 % 2.17 %
Elektronics	5700 5578	4400 4314	1166 1144	134 120	77.19 % 77.34 %	20.46 % 20.51 %	2.35 % 2.15 %
Entertainment	5782 5696	4399 4302	1244 1257	139 137	76.08 % 75.53 %	21.52 % 22.07 %	2.40 % 2.41 %
Cosmetics & Beauty	6078 5480	4643 4213	1293 1140	142 127	76.39 % 76.88 %	21.27 % 20.80 %	2.34 % 2.32 %
Food & Drink	5845 5929	4459 4520	1252 1270	134 139	76.29 % 76.24 %	21.42 % 21.42 %	2.29 % 2.34 %
Home & Garden	5863 6035	4483 4645	1239 1255	141 135	76.46 % 76.97 %	21.13 % 20.80 %	2.40 % 2.24 %
Finance	5756 5761	4596 4634	1017 987	143 140	79.85 % 80.44 %	17.67 % 17.13 %	2.48 % 2.43 %
Health	5689 5904	4541 4730	1022 1038	126 136	79.82 % 80.12 %	17.96 % 17.58 %	2.21 % 2.30 %
Pets	5879 6059	4455 4606	1285 1312	139 141	75.78 % 76.02 %	21.86 % 21.65 %	2.36 % 2.33 %
Sport & Fitness	5831 5799	4427 4399	1266 1259	138 141	75.92 % 75.86 %	21.71 % 21.71 %	2.37 % 2.43 %
Job & Career	5813 6027	4284 4520	1383 1367	146 140	73.70 % 75.00 %	23.79 % 22.68 %	2.51 % 2.32 %
Dating	5955 5859	4267 4269	1539 1448	149 142	71.65 % 72.86 %	25.84 % 24.71 %	2.50 % 2.42 %
Other	5878 6070	4545 4732	1193 1186	140 152	77.32 % 77.96 %	20.30 % 19.54 %	2.38 % 2.50 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5195	4001 3821	1364 1250	132 124	72.79 % 73.55 %	24.81 % 24.06 %	2.40 % 2.39 %
Outlook Mail	5437 5364	4014 4008	1292 1229	131 127	73.83 % 74.72 %	23.76 % 22.91 %	2.41 % 2.37 %
Yahoo Mail	5457 5576	4103 4236	1225 1215	129 125	75.19 % 75.97 %	22.45 % 21.79 %	2.36 % 2.24 %
AOL Mail	5524 5319	4217 4046	1174 1147	133 126	76.34 % 76.07 %	21.25 % 21.56 %	2.41 % 2.37 %
Mail.com	5527 5606	4311 4357	1090 1120	126 129	78.00 % 77.72 %	19.72 % 19.98 %	2.28 % 2.30 %
Yandex Mail	5404 5600	4054 4240	1226 1227	124 133	75.02 % 75.71 %	22.69 % 21.91 %	2.29 % 2.38 %
GMX Mail	5198 5388	3861 4060	1214 1204	123 124	74.28 % 75.35 %	23.36 % 22.35 %	2.37 % 2.30 %
Zoho Mail	5307 5479	4119 4270	1060 1075	128 134	77.61 % 77.93 %	19.97 % 19.62 %	2.41 % 2.45 %
ProtonMail	5495 5318	4266 4192	1100 1000	129 126	77.63 % 78.83 %	20.02 % 18.80 %	2.35 % 2.37 %
Custom Mail	5522 5364	4365 4263	1022 978	135 123	79.05 % 79.47 %	18.51 % 18.23 %	2.44 % 2.29 %
iCloud Mail	5492 5554	4015 3997	1349 1428	128 129	73.11 % 71.97 %	24.56 % 25.71 %	2.33 % 2.32 %
Tuta	5287 5522	4168 4326	998 1074	121 122	78.83 % 78.34 %	18.88 % 19.45 %	2.29 % 2.21 %
Juno.com	5453 5453	4310 4294	1014 1024	129 135	79.04 % 78.75 %	18.60 % 18.78 %	2.37 % 2.48 %
Mailfence	5396 5231	4240 4142	1020 971	136 118	78.58 % 79.18 %	18.90 % 18.56 %	2.52 % 2.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.