ActiveCampaign and Mailgun Email Deliverability Comparison

ActiveCampaign

Mailgun

In this comparison, the deliverability of ActiveCampaign and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 65.051	50.859 49.710	13.328 13.808	1.398 1.533

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 76.42 %	20.32 % 21.23 %	2.13 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 4950	3954 3776	1051 1063	97 111	77.50 % 76.28 %	20.60 % 21.47 %	1.90 % 2.24 %
Elektronics	5004 4824	3933 3726	960 990	111 108	78.60 % 77.24 %	19.18 % 20.52 %	2.22 % 2.24 %
Entertainment	5114 4763	3952 3599	1052 1056	110 108	77.28 % 75.56 %	20.57 % 22.17 %	2.15 % 2.27 %
Cosmetics & Beauty	5193 4814	4054 3667	1044 1032	95 115	78.07 % 76.17 %	20.10 % 21.44 %	1.83 % 2.39 %
Food & Drink	5120 5041	3962 3858	1047 1063	111 120	77.38 % 76.53 %	20.45 % 21.09 %	2.17 % 2.38 %
Home & Garden	5178 5187	4016 3979	1048 1094	114 114	77.56 % 76.71 %	20.24 % 21.09 %	2.20 % 2.20 %
Finance	4873 4952	3945 3994	822 838	106 120	80.96 % 80.65 %	16.87 % 16.92 %	2.18 % 2.42 %
Health	5002 4979	4047 3962	849 905	106 112	80.91 % 79.57 %	16.97 % 18.18 %	2.12 % 2.25 %
Pets	4977 5199	3838 3914	1030 1160	109 125	77.11 % 75.28 %	20.70 % 22.31 %	2.19 % 2.40 %
Sport & Fitness	4963 5194	3806 3934	1048 1125	109 135	76.69 % 75.74 %	21.12 % 21.66 %	2.20 % 2.60 %
Job & Career	4852 4953	3636 3664	1105 1169	111 120	74.94 % 73.98 %	22.77 % 23.60 %	2.29 % 2.42 %
Dating	5111 5055	3738 3666	1255 1266	118 123	73.14 % 72.52 %	24.55 % 25.04 %	2.31 % 2.43 %
Other	5096 5140	3978 3971	1017 1047	101 122	78.06 % 77.26 %	19.96 % 20.37 %	1.98 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4581	3553 3340	1132 1135	105 106	74.18 % 72.91 %	23.63 % 24.78 %	2.19 % 2.31 %
Outlook Mail	4743 4667	3572 3480	1057 1076	114 111	75.31 % 74.57 %	22.29 % 23.06 %	2.40 % 2.38 %
Yahoo Mail	4586 4748	3496 3582	988 1059	102 107	76.23 % 75.44 %	21.54 % 22.30 %	2.22 % 2.25 %
AOL Mail	4706 4543	3619 3434	993 1001	94 108	76.90 % 75.59 %	21.10 % 22.03 %	2.00 % 2.38 %
Mail.com	4620 4701	3672 3659	847 930	101 112	79.48 % 77.83 %	18.33 % 19.78 %	2.19 % 2.38 %
Yandex Mail	4748 4869	3617 3670	1036 1084	95 115	76.18 % 75.37 %	21.82 % 22.26 %	2.00 % 2.36 %
GMX Mail	4482 4425	3378 3314	1013 1004	91 107	75.37 % 74.89 %	22.60 % 22.69 %	2.03 % 2.42 %
Zoho Mail	4559 4663	3589 3641	879 908	91 114	78.72 % 78.08 %	19.28 % 19.47 %	2.00 % 2.44 %
ProtonMail	4650 4623	3662 3633	890 884	98 106	78.75 % 78.59 %	19.14 % 19.12 %	2.11 % 2.29 %
Custom Mail	4701 4532	3760 3602	845 829	96 101	79.98 % 79.48 %	17.97 % 18.29 %	2.04 % 2.23 %
iCloud Mail	4800 4593	3568 3292	1131 1193	101 108	74.33 % 71.67 %	23.56 % 25.97 %	2.10 % 2.35 %
Tuta	4661 4719	3727 3680	835 926	99 113	79.96 % 77.98 %	17.91 % 19.62 %	2.12 % 2.39 %
Juno.com	4723 4737	3786 3718	837 898	100 121	80.16 % 78.49 %	17.72 % 18.96 %	2.12 % 2.55 %
Mailfence	4816 4650	3860 3665	845 881	111 104	80.15 % 78.82 %	17.55 % 18.95 %	2.30 % 2.24 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.