MailerLite and Klick-Tipp Email Deliverability Comparison

MailerLite

Klick-Tipp

In this comparison, the deliverability of MailerLite and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 65.861	50.988 51.295	13.286 13.067	1.432 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 77.88 %	20.22 % 19.84 %	2.18 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 5069	3742 3978	1050 980	100 111	76.49 % 78.48 %	21.46 % 19.33 %	2.04 % 2.19 %
Elektronics	5052 5177	3963 4041	981 1026	108 110	78.44 % 78.06 %	19.42 % 19.82 %	2.14 % 2.12 %
Entertainment	5002 5229	3815 4071	1077 1031	110 127	76.27 % 77.85 %	21.53 % 19.72 %	2.20 % 2.43 %
Cosmetics & Beauty	5098 5104	4011 3969	987 1020	100 115	78.68 % 77.76 %	19.36 % 19.98 %	1.96 % 2.25 %
Food & Drink	5025 5155	3849 3982	1059 1059	117 114	76.60 % 77.25 %	21.07 % 20.54 %	2.33 % 2.21 %
Home & Garden	5029 5099	3916 3949	1004 1037	109 113	77.87 % 77.45 %	19.96 % 20.34 %	2.17 % 2.22 %
Finance	4986 5056	4036 4124	830 808	120 124	80.95 % 81.57 %	16.65 % 15.98 %	2.41 % 2.45 %
Health	4950 5033	4019 4055	827 862	104 116	81.19 % 80.57 %	16.71 % 17.13 %	2.10 % 2.30 %
Pets	5261 4990	4080 3870	1054 1009	127 111	77.55 % 77.56 %	20.03 % 20.22 %	2.41 % 2.22 %
Sport & Fitness	4975 4944	3829 3807	1030 1019	116 118	76.96 % 77.00 %	20.70 % 20.61 %	2.33 % 2.39 %
Job & Career	5118 4874	3852 3678	1159 1081	107 115	75.26 % 75.46 %	22.65 % 22.18 %	2.09 % 2.36 %
Dating	5189 5058	3817 3729	1271 1215	101 114	73.56 % 73.72 %	24.49 % 24.02 %	1.95 % 2.25 %
Other	5129 5073	4059 4042	957 920	113 111	79.14 % 79.68 %	18.66 % 18.14 %	2.20 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4539	3491 3378	1146 1061	107 100	73.59 % 74.42 %	24.16 % 23.38 %	2.26 % 2.20 %
Outlook Mail	4726 4780	3588 3646	1039 1026	99 108	75.92 % 76.28 %	21.98 % 21.46 %	2.09 % 2.26 %
Yahoo Mail	4711 4679	3600 3604	1009 967	102 108	76.42 % 77.03 %	21.42 % 20.67 %	2.17 % 2.31 %
AOL Mail	4639 4875	3576 3736	957 1028	106 111	77.09 % 76.64 %	20.63 % 21.09 %	2.28 % 2.28 %
Mail.com	4931 4633	3874 3691	950 830	107 112	78.56 % 79.67 %	19.27 % 17.91 %	2.17 % 2.42 %
Yandex Mail	4763 4858	3670 3720	998 1039	95 99	77.05 % 76.57 %	20.95 % 21.39 %	1.99 % 2.04 %
GMX Mail	4692 4825	3575 3679	1012 1036	105 110	76.19 % 76.25 %	21.57 % 21.47 %	2.24 % 2.28 %
Zoho Mail	4535 4612	3566 3612	879 896	90 104	78.63 % 78.32 %	19.38 % 19.43 %	1.98 % 2.25 %
ProtonMail	4573 4745	3635 3776	836 861	102 108	79.49 % 79.58 %	18.28 % 18.15 %	2.23 % 2.28 %
Custom Mail	4678 4643	3782 3791	791 739	105 113	80.85 % 81.65 %	16.91 % 15.92 %	2.24 % 2.43 %
iCloud Mail	4660 4623	3479 3431	1074 1081	107 111	74.66 % 74.22 %	23.05 % 23.38 %	2.30 % 2.40 %
Tuta	4651 4708	3669 3708	869 891	113 109	78.89 % 78.76 %	18.68 % 18.93 %	2.43 % 2.32 %
Juno.com	4798 4698	3815 3787	884 810	99 101	79.51 % 80.61 %	18.42 % 17.24 %	2.06 % 2.15 %
Mailfence	4605 4643	3668 3736	842 802	95 105	79.65 % 80.47 %	18.28 % 17.27 %	2.06 % 2.26 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.