MailerLite and Klick-Tipp Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
65.596
65.898
|
50.480
51.506
|
13.577
13.024
|
1.539
1.368
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
76.96 %
78.16 %
|
20.70 %
19.76 %
|
2.35 %
2.08 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4944
5107
|
3755
4013
|
1079
996
|
110
98
|
75.95 %
78.58 %
|
21.82 %
19.50 %
|
2.22 %
1.92 %
|
| Elektronics |
5146
5096
|
4020
3986
|
1011
1017
|
115
93
|
78.12 %
78.22 %
|
19.65 %
19.96 %
|
2.23 %
1.82 %
|
| Entertainment |
4977
5211
|
3776
4058
|
1084
1029
|
117
124
|
75.87 %
77.87 %
|
21.78 %
19.75 %
|
2.35 %
2.38 %
|
| Cosmetics & Beauty |
5023
5189
|
3895
4062
|
1016
1017
|
112
110
|
77.54 %
78.28 %
|
20.23 %
19.60 %
|
2.23 %
2.12 %
|
| Food & Drink |
4972
5074
|
3790
3945
|
1056
1027
|
126
102
|
76.23 %
77.75 %
|
21.24 %
20.24 %
|
2.53 %
2.01 %
|
| Home & Garden |
5094
5116
|
3929
3988
|
1043
1026
|
122
102
|
77.13 %
77.95 %
|
20.48 %
20.05 %
|
2.39 %
1.99 %
|
| Finance |
4988
5133
|
4003
4212
|
854
806
|
131
115
|
80.25 %
82.06 %
|
17.12 %
15.70 %
|
2.63 %
2.24 %
|
| Health |
4991
4995
|
4043
4044
|
838
841
|
110
110
|
81.01 %
80.96 %
|
16.79 %
16.84 %
|
2.20 %
2.20 %
|
| Pets |
5297
4967
|
4057
3866
|
1110
1002
|
130
99
|
76.59 %
77.83 %
|
20.96 %
20.17 %
|
2.45 %
1.99 %
|
| Sport & Fitness |
4889
5000
|
3725
3867
|
1039
1025
|
125
108
|
76.19 %
77.34 %
|
21.25 %
20.50 %
|
2.56 %
2.16 %
|
| Job & Career |
5045
4993
|
3753
3759
|
1176
1127
|
116
107
|
74.39 %
75.29 %
|
23.31 %
22.57 %
|
2.30 %
2.14 %
|
| Dating |
5146
4937
|
3749
3646
|
1285
1191
|
112
100
|
72.85 %
73.85 %
|
24.97 %
24.12 %
|
2.18 %
2.03 %
|
| Other |
5084
5080
|
3985
4060
|
986
920
|
113
100
|
78.38 %
79.92 %
|
19.39 %
18.11 %
|
2.22 %
1.97 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailerLite.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4689
4650
|
3410
3482
|
1163
1076
|
116
92
|
72.72 %
74.88 %
|
24.80 %
23.14 %
|
2.47 %
1.98 %
|
| Outlook Mail |
4758
4844
|
3584
3734
|
1066
1007
|
108
103
|
75.33 %
77.09 %
|
22.40 %
20.79 %
|
2.27 %
2.13 %
|
| Yahoo Mail |
4647
4750
|
3509
3679
|
1033
971
|
105
100
|
75.51 %
77.45 %
|
22.23 %
20.44 %
|
2.26 %
2.11 %
|
| AOL Mail |
4645
4840
|
3560
3704
|
959
1034
|
126
102
|
76.64 %
76.53 %
|
20.65 %
21.36 %
|
2.71 %
2.11 %
|
| Mail.com |
4900
4581
|
3809
3653
|
975
827
|
116
101
|
77.73 %
79.74 %
|
19.90 %
18.05 %
|
2.37 %
2.20 %
|
| Yandex Mail |
4801
4821
|
3678
3714
|
1024
1022
|
99
85
|
76.61 %
77.04 %
|
21.33 %
21.20 %
|
2.06 %
1.76 %
|
| GMX Mail |
4834
4777
|
3636
3646
|
1078
1030
|
120
101
|
75.22 %
76.32 %
|
22.30 %
21.56 %
|
2.48 %
2.11 %
|
| Zoho Mail |
4439
4529
|
3456
3564
|
892
872
|
91
93
|
77.86 %
78.69 %
|
20.09 %
19.25 %
|
2.05 %
2.05 %
|
| ProtonMail |
4591
4684
|
3619
3737
|
861
849
|
111
98
|
78.83 %
79.78 %
|
18.75 %
18.13 %
|
2.42 %
2.09 %
|
| Custom Mail |
4664
4672
|
3751
3822
|
800
749
|
113
101
|
80.42 %
81.81 %
|
17.15 %
16.03 %
|
2.42 %
2.16 %
|
| iCloud Mail |
4693
4616
|
3476
3445
|
1112
1068
|
105
103
|
74.07 %
74.63 %
|
23.69 %
23.14 %
|
2.24 %
2.23 %
|
| Tuta |
4581
4777
|
3590
3778
|
874
901
|
117
98
|
78.37 %
79.09 %
|
19.08 %
18.86 %
|
2.55 %
2.05 %
|
| Juno.com |
4755
4681
|
3757
3781
|
891
806
|
107
94
|
79.01 %
80.77 %
|
18.74 %
17.22 %
|
2.25 %
2.01 %
|
| Mailfence |
4599
4676
|
3645
3767
|
849
812
|
105
97
|
79.26 %
80.56 %
|
18.46 %
17.37 %
|
2.28 %
2.07 %
|
Compare MailerLite with other providers
Compare the email deliverability of MailerLite with other providers.
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