MailerLite and Klick-Tipp Email Deliverability Comparison

MailerLite

Klick-Tipp

In this comparison, the deliverability of MailerLite and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.127 74.865	58.785 59.172	15.169 14.450	1.698 1.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.25 % 79.04 %	20.19 % 19.30 %	2.26 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5660 5618	4384 4463	1195 1060	117 121	77.46 % 79.44 %	21.11 % 18.87 %	2.07 % 2.15 %
Elektronics	5778 5914	4545 4700	1124 1133	134 127	78.66 % 79.47 %	19.45 % 19.16 %	2.32 % 2.15 %
Entertainment	5750 5835	4432 4605	1222 1129	128 137	77.08 % 78.92 %	21.25 % 19.35 %	2.23 % 2.35 %
Cosmetics & Beauty	5732 5829	4537 4593	1114 1160	119 127	79.15 % 78.80 %	19.43 % 19.90 %	2.08 % 2.18 %
Food & Drink	5770 5802	4475 4557	1195 1131	137 135	77.56 % 78.54 %	20.71 % 19.49 %	2.37 % 2.33 %
Home & Garden	5767 5741	4544 4539	1155 1114	131 123	78.79 % 79.06 %	20.03 % 19.40 %	2.27 % 2.14 %
Finance	5637 5699	4534 4653	990 937	137 134	80.43 % 81.65 %	17.56 % 16.44 %	2.43 % 2.35 %
Health	5761 5815	4669 4697	1016 1025	123 132	81.04 % 80.77 %	17.64 % 17.63 %	2.14 % 2.27 %
Pets	6062 5668	4765 4455	1183 1098	145 125	78.60 % 78.60 %	19.52 % 19.37 %	2.39 % 2.21 %
Sport & Fitness	5694 5709	4425 4495	1176 1138	141 135	77.71 % 78.74 %	20.65 % 19.93 %	2.48 % 2.36 %
Job & Career	5816 5559	4444 4283	1297 1175	126 129	76.41 % 77.05 %	22.30 % 21.14 %	2.17 % 2.32 %
Dating	5876 5861	4400 4452	1395 1299	125 124	74.88 % 75.96 %	23.74 % 22.16 %	2.13 % 2.12 %
Other	5824 5815	4631 4680	1107 1051	135 123	79.52 % 80.48 %	19.01 % 18.07 %	2.32 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5464 5393	4104 4141	1270 1174	125 118	75.11 % 76.78 %	23.24 % 21.77 %	2.29 % 2.19 %
Outlook Mail	5543 5535	4262 4312	1198 1133	120 120	76.89 % 77.90 %	21.61 % 20.47 %	2.16 % 2.17 %
Yahoo Mail	5553 5409	4321 4226	1148 1071	125 123	77.81 % 78.13 %	20.67 % 19.80 %	2.25 % 2.27 %
AOL Mail	5553 5516	4329 4302	1130 1127	132 119	77.96 % 77.99 %	20.35 % 20.43 %	2.38 % 2.16 %
Mail.com	5596 5233	4401 4197	1100 935	125 118	78.65 % 80.20 %	19.66 % 17.87 %	2.23 % 2.25 %
Yandex Mail	5614 5650	4372 4436	1149 1137	121 121	77.88 % 78.51 %	20.47 % 20.12 %	2.16 % 2.14 %
GMX Mail	5427 5620	4189 4373	1159 1156	122 125	77.19 % 77.81 %	21.36 % 20.57 %	2.25 % 2.22 %
Zoho Mail	5379 5370	4258 4299	1059 992	114 120	79.16 % 80.06 %	19.69 % 18.47 %	2.12 % 2.23 %
ProtonMail	5447 5424	4349 4362	1034 961	130 122	79.84 % 80.42 %	18.98 % 17.72 %	2.39 % 2.25 %
Custom Mail	5438 5414	4385 4421	954 893	127 129	80.64 % 81.66 %	17.54 % 16.49 %	2.34 % 2.38 %
iCloud Mail	5350 5402	4085 4130	1199 1204	125 129	76.36 % 76.45 %	22.41 % 22.29 %	2.34 % 2.39 %
Tuta	5338 5486	4227 4367	1010 1021	131 128	79.19 % 79.60 %	18.92 % 18.61 %	2.45 % 2.33 %
Juno.com	5596 5475	4452 4435	1058 962	124 117	79.56 % 81.00 %	18.91 % 17.57 %	2.22 % 2.14 %
Mailfence	3829 3938	3051 3171	701 684	77 83	79.68 % 80.52 %	18.31 % 17.37 %	2.01 % 2.11 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.