MailerLite and Klick-Tipp Email Deliverability Comparison

MailerLite

Klick-Tipp

In this comparison, the deliverability of MailerLite and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.782 76.674	58.982 60.274	15.987 14.992	1.813 1.408

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.82 % 78.61 %	20.82 % 19.55 %	2.36 % 1.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5999 5838	4570 4564	1295 1176	134 98	76.18 % 78.18 %	21.59 % 20.14 %	2.23 % 1.68 %
Elektronics	5878 5947	4594 4690	1157 1162	127 95	78.16 % 78.86 %	19.68 % 19.54 %	2.16 % 1.60 %
Entertainment	5895 6018	4466 4725	1290 1169	139 124	75.76 % 78.51 %	21.88 % 19.43 %	2.36 % 2.06 %
Cosmetics & Beauty	5906 6169	4573 4876	1198 1166	135 127	77.43 % 79.04 %	20.28 % 18.90 %	2.29 % 2.06 %
Food & Drink	5742 5911	4389 4613	1213 1196	140 102	76.44 % 78.04 %	21.13 % 20.23 %	2.44 % 1.73 %
Home & Garden	5963 5788	4599 4527	1218 1164	146 97	77.13 % 78.21 %	20.43 % 20.11 %	2.45 % 1.68 %
Finance	5987 6131	4771 5047	1062 964	154 120	79.69 % 82.32 %	17.74 % 15.72 %	2.57 % 1.96 %
Health	6005 5780	4832 4738	1040 924	133 118	80.47 % 81.97 %	17.32 % 15.99 %	2.21 % 2.04 %
Pets	5865 5810	4490 4522	1235 1184	140 104	76.56 % 77.83 %	21.06 % 20.38 %	2.39 % 1.79 %
Sport & Fitness	5692 5838	4289 4553	1255 1176	148 109	75.35 % 77.99 %	22.05 % 20.14 %	2.60 % 1.87 %
Job & Career	5948 5897	4395 4483	1406 1309	147 105	73.89 % 76.02 %	23.64 % 22.20 %	2.47 % 1.78 %
Dating	6001 5695	4367 4227	1493 1365	141 103	72.77 % 74.22 %	24.88 % 23.97 %	2.35 % 1.81 %
Other	5901 5852	4647 4709	1125 1037	129 106	78.75 % 80.47 %	19.06 % 17.72 %	2.19 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5357 5476	3890 4121	1337 1261	130 94	72.62 % 75.26 %	24.96 % 23.03 %	2.43 % 1.72 %
Outlook Mail	5383 5593	4032 4329	1222 1154	129 110	74.90 % 77.40 %	22.70 % 20.63 %	2.40 % 1.97 %
Yahoo Mail	5570 5523	4220 4306	1221 1109	129 108	75.76 % 77.96 %	21.92 % 20.08 %	2.32 % 1.96 %
AOL Mail	5521 5475	4229 4237	1154 1139	138 99	76.60 % 77.39 %	20.90 % 20.80 %	2.50 % 1.81 %
Mail.com	5756 5429	4464 4333	1155 993	137 103	77.55 % 79.81 %	20.07 % 18.29 %	2.38 % 1.90 %
Yandex Mail	5494 5476	4184 4256	1188 1123	122 97	76.16 % 77.72 %	21.62 % 20.51 %	2.22 % 1.77 %
GMX Mail	5715 5430	4292 4186	1286 1144	137 100	75.10 % 77.09 %	22.50 % 21.07 %	2.40 % 1.84 %
Zoho Mail	5415 5369	4221 4264	1073 1006	121 99	77.95 % 79.42 %	19.82 % 18.74 %	2.23 % 1.84 %
ProtonMail	5288 5348	4167 4273	989 975	132 100	78.80 % 79.90 %	18.70 % 18.23 %	2.50 % 1.87 %
Custom Mail	5542 5470	4454 4481	955 893	133 96	80.37 % 81.92 %	17.23 % 16.33 %	2.40 % 1.76 %
iCloud Mail	5593 5566	4111 4176	1357 1284	125 106	73.50 % 75.03 %	24.26 % 23.07 %	2.23 % 1.90 %
Tuta	5238 5581	4126 4478	979 1004	133 99	78.77 % 80.24 %	18.69 % 17.99 %	2.54 % 1.77 %
Juno.com	5541 5584	4351 4503	1067 978	123 103	78.52 % 80.64 %	19.26 % 17.51 %	2.22 % 1.84 %
Mailfence	5369 5354	4241 4331	1004 929	124 94	78.99 % 80.89 %	18.70 % 17.35 %	2.31 % 1.76 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.