MailerLite and Klick-Tipp Email Deliverability Comparison

MailerLite

Klick-Tipp

In this comparison, the deliverability of MailerLite and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.596 65.898	50.480 51.506	13.577 13.024	1.539 1.368

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 78.16 %	20.70 % 19.76 %	2.35 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4944 5107	3755 4013	1079 996	110 98	75.95 % 78.58 %	21.82 % 19.50 %	2.22 % 1.92 %
Elektronics	5146 5096	4020 3986	1011 1017	115 93	78.12 % 78.22 %	19.65 % 19.96 %	2.23 % 1.82 %
Entertainment	4977 5211	3776 4058	1084 1029	117 124	75.87 % 77.87 %	21.78 % 19.75 %	2.35 % 2.38 %
Cosmetics & Beauty	5023 5189	3895 4062	1016 1017	112 110	77.54 % 78.28 %	20.23 % 19.60 %	2.23 % 2.12 %
Food & Drink	4972 5074	3790 3945	1056 1027	126 102	76.23 % 77.75 %	21.24 % 20.24 %	2.53 % 2.01 %
Home & Garden	5094 5116	3929 3988	1043 1026	122 102	77.13 % 77.95 %	20.48 % 20.05 %	2.39 % 1.99 %
Finance	4988 5133	4003 4212	854 806	131 115	80.25 % 82.06 %	17.12 % 15.70 %	2.63 % 2.24 %
Health	4991 4995	4043 4044	838 841	110 110	81.01 % 80.96 %	16.79 % 16.84 %	2.20 % 2.20 %
Pets	5297 4967	4057 3866	1110 1002	130 99	76.59 % 77.83 %	20.96 % 20.17 %	2.45 % 1.99 %
Sport & Fitness	4889 5000	3725 3867	1039 1025	125 108	76.19 % 77.34 %	21.25 % 20.50 %	2.56 % 2.16 %
Job & Career	5045 4993	3753 3759	1176 1127	116 107	74.39 % 75.29 %	23.31 % 22.57 %	2.30 % 2.14 %
Dating	5146 4937	3749 3646	1285 1191	112 100	72.85 % 73.85 %	24.97 % 24.12 %	2.18 % 2.03 %
Other	5084 5080	3985 4060	986 920	113 100	78.38 % 79.92 %	19.39 % 18.11 %	2.22 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4689 4650	3410 3482	1163 1076	116 92	72.72 % 74.88 %	24.80 % 23.14 %	2.47 % 1.98 %
Outlook Mail	4758 4844	3584 3734	1066 1007	108 103	75.33 % 77.09 %	22.40 % 20.79 %	2.27 % 2.13 %
Yahoo Mail	4647 4750	3509 3679	1033 971	105 100	75.51 % 77.45 %	22.23 % 20.44 %	2.26 % 2.11 %
AOL Mail	4645 4840	3560 3704	959 1034	126 102	76.64 % 76.53 %	20.65 % 21.36 %	2.71 % 2.11 %
Mail.com	4900 4581	3809 3653	975 827	116 101	77.73 % 79.74 %	19.90 % 18.05 %	2.37 % 2.20 %
Yandex Mail	4801 4821	3678 3714	1024 1022	99 85	76.61 % 77.04 %	21.33 % 21.20 %	2.06 % 1.76 %
GMX Mail	4834 4777	3636 3646	1078 1030	120 101	75.22 % 76.32 %	22.30 % 21.56 %	2.48 % 2.11 %
Zoho Mail	4439 4529	3456 3564	892 872	91 93	77.86 % 78.69 %	20.09 % 19.25 %	2.05 % 2.05 %
ProtonMail	4591 4684	3619 3737	861 849	111 98	78.83 % 79.78 %	18.75 % 18.13 %	2.42 % 2.09 %
Custom Mail	4664 4672	3751 3822	800 749	113 101	80.42 % 81.81 %	17.15 % 16.03 %	2.42 % 2.16 %
iCloud Mail	4693 4616	3476 3445	1112 1068	105 103	74.07 % 74.63 %	23.69 % 23.14 %	2.24 % 2.23 %
Tuta	4581 4777	3590 3778	874 901	117 98	78.37 % 79.09 %	19.08 % 18.86 %	2.55 % 2.05 %
Juno.com	4755 4681	3757 3781	891 806	107 94	79.01 % 80.77 %	18.74 % 17.22 %	2.25 % 2.01 %
Mailfence	4599 4676	3645 3767	849 812	105 97	79.26 % 80.56 %	18.46 % 17.37 %	2.28 % 2.07 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.