MailerLite and Klick-Tipp Email Deliverability Comparison

MailerLite

Klick-Tipp

In this comparison, the deliverability of MailerLite and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.677 66.326	50.404 51.987	13.751 13.088	1.522 1.251

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 78.38 %	20.94 % 19.73 %	2.32 % 1.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4993 5064	3798 3956	1088 1024	107 84	76.07 % 78.12 %	21.79 % 20.22 %	2.14 % 1.66 %
Elektronics	5036 5163	3928 4054	1000 1018	108 91	78.00 % 78.52 %	19.86 % 19.72 %	2.14 % 1.76 %
Entertainment	5124 5295	3872 4141	1131 1038	121 116	75.57 % 78.21 %	22.07 % 19.60 %	2.36 % 2.19 %
Cosmetics & Beauty	5019 5235	3876 4123	1033 1008	110 104	77.23 % 78.76 %	20.58 % 19.26 %	2.19 % 1.99 %
Food & Drink	5028 5120	3833 4001	1074 1025	121 94	76.23 % 78.14 %	21.36 % 20.02 %	2.41 % 1.84 %
Home & Garden	5018 5105	3856 3995	1042 1020	120 90	76.84 % 78.26 %	20.77 % 19.98 %	2.39 % 1.76 %
Finance	4991 5187	3979 4254	887 825	125 108	79.72 % 82.01 %	17.77 % 15.91 %	2.50 % 2.08 %
Health	5024 5017	4052 4095	859 815	113 107	80.65 % 81.62 %	17.10 % 16.24 %	2.25 % 2.13 %
Pets	5107 5062	3914 3936	1070 1036	123 90	76.64 % 77.76 %	20.95 % 20.47 %	2.41 % 1.78 %
Sport & Fitness	4917 4985	3739 3880	1053 1012	125 93	76.04 % 77.83 %	21.42 % 20.30 %	2.54 % 1.87 %
Job & Career	5101 5090	3769 3860	1209 1134	123 96	73.89 % 75.83 %	23.70 % 22.28 %	2.41 % 1.89 %
Dating	5244 4873	3814 3588	1312 1196	118 89	72.73 % 73.63 %	25.02 % 24.54 %	2.25 % 1.83 %
Other	5075 5130	3974 4104	993 937	108 89	78.31 % 80.00 %	19.57 % 18.27 %	2.13 % 1.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4556 4688	3293 3506	1153 1103	110 79	72.28 % 74.79 %	25.31 % 23.53 %	2.41 % 1.69 %
Outlook Mail	4723 4770	3531 3691	1086 981	106 98	74.76 % 77.38 %	22.99 % 20.57 %	2.24 % 2.05 %
Yahoo Mail	4736 4758	3559 3693	1070 975	107 90	75.15 % 77.62 %	22.59 % 20.49 %	2.26 % 1.89 %
AOL Mail	4752 4883	3621 3751	1009 1040	122 92	76.20 % 76.82 %	21.23 % 21.30 %	2.57 % 1.88 %
Mail.com	4911 4608	3808 3675	985 841	118 92	77.54 % 79.75 %	20.06 % 18.25 %	2.40 % 2.00 %
Yandex Mail	4819 4848	3674 3764	1045 1002	100 82	76.24 % 77.64 %	21.68 % 20.67 %	2.08 % 1.69 %
GMX Mail	4882 4781	3677 3668	1087 1019	118 94	75.32 % 76.72 %	22.27 % 21.31 %	2.42 % 1.97 %
Zoho Mail	4470 4586	3481 3638	895 862	94 86	77.87 % 79.33 %	20.02 % 18.80 %	2.10 % 1.88 %
ProtonMail	4561 4727	3594 3768	855 865	112 94	78.80 % 79.71 %	18.75 % 18.30 %	2.46 % 1.99 %
Custom Mail	4633 4730	3716 3887	806 751	111 92	80.21 % 82.18 %	17.40 % 15.88 %	2.40 % 1.95 %
iCloud Mail	4739 4767	3509 3560	1128 1112	102 95	74.05 % 74.68 %	23.80 % 23.33 %	2.15 % 1.99 %
Tuta	4595 4766	3592 3807	890 871	113 88	78.17 % 79.88 %	19.37 % 18.28 %	2.46 % 1.85 %
Juno.com	4678 4721	3689 3801	886 836	103 84	78.86 % 80.51 %	18.94 % 17.71 %	2.20 % 1.78 %
Mailfence	4622 4693	3660 3778	856 830	106 85	79.19 % 80.50 %	18.52 % 17.69 %	2.29 % 1.81 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.