MailerLite and Klick-Tipp Email Deliverability Comparison

MailerLite

Klick-Tipp

In this comparison, the deliverability of MailerLite and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.692 77.234	59.573 60.455	15.500 15.304	1.619 1.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 78.28 %	20.21 % 19.82 %	2.11 % 1.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5987 5913	4637 4584	1225 1227	125 102	77.45 % 77.52 %	20.46 % 20.75 %	2.09 % 1.73 %
Elektronics	5846 5949	4605 4663	1122 1180	119 106	78.77 % 78.38 %	19.19 % 19.84 %	2.04 % 1.78 %
Entertainment	5868 5917	4533 4637	1216 1162	119 118	77.25 % 78.37 %	20.72 % 19.64 %	2.03 % 1.99 %
Cosmetics & Beauty	5895 6166	4608 4852	1161 1174	126 140	78.17 % 78.69 %	19.69 % 19.04 %	2.14 % 2.27 %
Food & Drink	5809 5871	4491 4568	1195 1198	123 105	77.31 % 77.81 %	20.57 % 20.41 %	2.12 % 1.79 %
Home & Garden	5907 5728	4581 4447	1194 1175	132 106	77.55 % 77.64 %	20.21 % 20.51 %	2.23 % 1.85 %
Finance	5977 6112	4825 5005	1020 986	132 121	80.73 % 81.89 %	17.07 % 16.13 %	2.21 % 1.98 %
Health	5891 5924	4772 4854	1002 952	117 118	81.00 % 81.94 %	17.01 % 16.07 %	1.99 % 1.99 %
Pets	5809 6021	4488 4679	1200 1225	121 117	77.26 % 77.71 %	20.66 % 20.35 %	2.08 % 1.94 %
Sport & Fitness	5749 5992	4404 4669	1214 1203	131 120	76.60 % 77.92 %	21.12 % 20.08 %	2.28 % 2.00 %
Job & Career	6002 5965	4490 4538	1379 1320	133 107	74.81 % 76.08 %	22.98 % 22.13 %	2.22 % 1.79 %
Dating	5969 5811	4393 4281	1454 1423	122 107	73.60 % 73.67 %	24.36 % 24.49 %	2.04 % 1.84 %
Other	5983 5865	4746 4678	1118 1079	119 108	79.32 % 79.76 %	18.69 % 18.40 %	1.99 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5419 5507	3986 4133	1318 1274	115 100	73.56 % 75.05 %	24.32 % 23.13 %	2.12 % 1.82 %
Outlook Mail	5295 5688	4018 4359	1162 1209	115 120	75.88 % 76.64 %	21.95 % 21.26 %	2.17 % 2.11 %
Yahoo Mail	5420 5581	4137 4330	1169 1137	114 114	76.33 % 77.58 %	21.57 % 20.37 %	2.10 % 2.04 %
AOL Mail	5539 5336	4278 4101	1137 1136	124 99	77.23 % 76.86 %	20.53 % 21.29 %	2.24 % 1.86 %
Mail.com	5555 5539	4390 4398	1047 1038	118 103	79.03 % 79.40 %	18.85 % 18.74 %	2.12 % 1.86 %
Yandex Mail	5331 5452	4100 4248	1115 1102	116 102	76.91 % 77.92 %	20.92 % 20.21 %	2.18 % 1.87 %
GMX Mail	5759 5380	4374 4115	1262 1162	123 103	75.95 % 76.49 %	21.91 % 21.60 %	2.14 % 1.91 %
Zoho Mail	5455 5499	4298 4346	1040 1050	117 103	78.79 % 79.03 %	19.07 % 19.09 %	2.14 % 1.87 %
ProtonMail	5395 5298	4308 4220	971 974	116 104	79.85 % 79.65 %	18.00 % 18.38 %	2.15 % 1.96 %
Custom Mail	5470 5584	4428 4546	932 938	110 100	80.95 % 81.41 %	17.04 % 16.80 %	2.01 % 1.79 %
iCloud Mail	5683 5534	4222 4148	1347 1282	114 104	74.29 % 74.95 %	23.70 % 23.17 %	2.01 % 1.88 %
Tuta	5417 5626	4318 4507	980 1005	119 114	79.71 % 80.11 %	18.09 % 17.86 %	2.20 % 2.03 %
Juno.com	5492 5714	4360 4560	1027 1042	105 112	79.39 % 79.80 %	18.70 % 18.24 %	1.91 % 1.96 %
Mailfence	5462 5496	4356 4444	993 955	113 97	79.75 % 80.86 %	18.18 % 17.38 %	2.07 % 1.76 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.