MailerLite and Klick-Tipp Email Deliverability Comparison

MailerLite

Klick-Tipp

In this comparison, the deliverability of MailerLite and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.567 76.844	59.079 59.840	15.733 15.308	1.755 1.696

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.16 % 77.87 %	20.55 % 19.92 %	2.29 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5770 5920	4396 4634	1246 1165	128 121	76.19 % 78.28 %	21.59 % 19.68 %	2.22 % 2.04 %
Elektronics	5932 5999	4641 4686	1156 1190	135 123	78.24 % 78.11 %	19.49 % 19.84 %	2.28 % 2.05 %
Entertainment	5800 6121	4414 4756	1253 1217	133 148	76.10 % 77.70 %	21.60 % 19.88 %	2.29 % 2.42 %
Cosmetics & Beauty	5908 5965	4609 4641	1173 1191	126 133	78.01 % 77.80 %	19.85 % 19.97 %	2.13 % 2.23 %
Food & Drink	5789 5904	4429 4567	1218 1211	142 126	76.51 % 77.35 %	21.04 % 20.51 %	2.45 % 2.13 %
Home & Garden	5875 5922	4540 4591	1200 1205	135 126	77.28 % 77.52 %	20.43 % 20.35 %	2.30 % 2.13 %
Finance	5845 5992	4707 4887	992 962	146 143	80.53 % 81.56 %	16.97 % 16.05 %	2.50 % 2.39 %
Health	5855 5874	4738 4738	988 1002	129 134	80.92 % 80.66 %	16.87 % 17.06 %	2.20 % 2.28 %
Pets	6171 5829	4742 4529	1280 1176	149 124	76.84 % 77.70 %	20.74 % 20.17 %	2.41 % 2.13 %
Sport & Fitness	5758 5847	4402 4513	1214 1199	142 135	76.45 % 77.18 %	21.08 % 20.51 %	2.47 % 2.31 %
Job & Career	5919 5670	4419 4261	1370 1279	130 130	74.66 % 75.15 %	23.15 % 22.56 %	2.20 % 2.29 %
Dating	6008 5877	4384 4318	1497 1430	127 129	72.97 % 73.47 %	24.92 % 24.33 %	2.11 % 2.19 %
Other	5937 5924	4658 4719	1146 1081	133 124	78.46 % 79.66 %	19.30 % 18.25 %	2.24 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5344	4029 3983	1345 1249	133 112	73.16 % 74.53 %	24.42 % 23.37 %	2.42 % 2.10 %
Outlook Mail	5522 5634	4161 4312	1237 1197	124 125	75.35 % 76.54 %	22.40 % 21.25 %	2.25 % 2.22 %
Yahoo Mail	5436 5524	4123 4259	1191 1142	122 123	75.85 % 77.10 %	21.91 % 20.67 %	2.24 % 2.23 %
AOL Mail	5452 5670	4195 4327	1121 1218	136 125	76.94 % 76.31 %	20.56 % 21.48 %	2.49 % 2.20 %
Mail.com	5721 5373	4466 4274	1123 973	132 126	78.06 % 79.55 %	19.63 % 18.11 %	2.31 % 2.35 %
Yandex Mail	5528 5667	4237 4355	1176 1200	115 112	76.65 % 76.85 %	21.27 % 21.18 %	2.08 % 1.98 %
GMX Mail	5643 5599	4271 4271	1238 1204	134 124	75.69 % 76.28 %	21.94 % 21.50 %	2.37 % 2.21 %
Zoho Mail	5283 5261	4120 4119	1053 1026	110 116	77.99 % 78.29 %	19.93 % 19.50 %	2.08 % 2.20 %
ProtonMail	5337 5552	4218 4411	993 1017	126 124	79.03 % 79.45 %	18.61 % 18.32 %	2.36 % 2.23 %
Custom Mail	5406 5460	4346 4448	932 885	128 127	80.39 % 81.47 %	17.24 % 16.21 %	2.37 % 2.33 %
iCloud Mail	5432 5336	4030 3965	1276 1246	126 125	74.19 % 74.31 %	23.49 % 23.35 %	2.32 % 2.34 %
Tuta	5398 5525	4247 4352	1016 1048	135 125	78.68 % 78.77 %	18.82 % 18.97 %	2.50 % 2.26 %
Juno.com	5555 5467	4395 4394	1040 958	120 115	79.12 % 80.37 %	18.72 % 17.52 %	2.16 % 2.10 %
Mailfence	5347 5432	4241 4370	992 945	114 117	79.32 % 80.45 %	18.55 % 17.40 %	2.13 % 2.15 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.