MailerLite and Klick-Tipp Email Deliverability Comparison

MailerLite

Klick-Tipp

In this comparison, the deliverability of MailerLite and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.886 65.791	50.829 51.708	13.573 12.893	1.484 1.190

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.15 % 78.59 %	20.60 % 19.60 %	2.25 % 1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5143 5042	3936 3936	1102 1025	105 81	76.53 % 78.06 %	21.43 % 20.33 %	2.04 % 1.61 %
Elektronics	5103 5093	4010 4011	989 1001	104 81	78.58 % 78.76 %	19.38 % 19.65 %	2.04 % 1.59 %
Entertainment	5048 5169	3834 4056	1102 1004	112 109	75.95 % 78.47 %	21.83 % 19.42 %	2.22 % 2.11 %
Cosmetics & Beauty	4978 5269	3872 4168	996 993	110 108	77.78 % 79.10 %	20.01 % 18.85 %	2.21 % 2.05 %
Food & Drink	4953 5064	3806 3964	1031 1011	116 89	76.84 % 78.28 %	20.82 % 19.96 %	2.34 % 1.76 %
Home & Garden	5044 4995	3910 3915	1018 997	116 83	77.52 % 78.38 %	20.18 % 19.96 %	2.30 % 1.66 %
Finance	5096 5284	4081 4335	888 846	127 103	80.08 % 82.04 %	17.43 % 16.01 %	2.49 % 1.95 %
Health	5175 4900	4187 4018	877 780	111 102	80.91 % 82.00 %	16.95 % 15.92 %	2.14 % 2.08 %
Pets	5085 5006	3897 3891	1071 1030	117 85	76.64 % 77.73 %	21.06 % 20.58 %	2.30 % 1.70 %
Sport & Fitness	4904 5039	3724 3931	1059 1018	121 90	75.94 % 78.01 %	21.59 % 20.20 %	2.47 % 1.79 %
Job & Career	5113 5017	3787 3812	1204 1118	122 87	74.07 % 75.98 %	23.55 % 22.28 %	2.39 % 1.73 %
Dating	5191 4875	3797 3613	1278 1176	116 86	73.15 % 74.11 %	24.62 % 24.12 %	2.23 % 1.76 %
Other	5053 5038	3988 4058	958 894	107 86	78.92 % 80.55 %	18.96 % 17.75 %	2.12 % 1.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4560 4739	3322 3563	1133 1098	105 78	72.85 % 75.18 %	24.85 % 23.17 %	2.30 % 1.65 %
Outlook Mail	4606 4830	3455 3740	1045 997	106 93	75.01 % 77.43 %	22.69 % 20.64 %	2.30 % 1.93 %
Yahoo Mail	4809 4698	3657 3665	1045 942	107 91	76.04 % 78.01 %	21.73 % 20.05 %	2.22 % 1.94 %
AOL Mail	4829 4727	3700 3650	1009 991	120 86	76.62 % 77.22 %	20.89 % 20.96 %	2.48 % 1.82 %
Mail.com	5000 4582	3891 3655	996 838	113 89	77.82 % 79.77 %	19.92 % 18.29 %	2.26 % 1.94 %
Yandex Mail	4718 4692	3618 3645	1003 969	97 78	76.69 % 77.69 %	21.26 % 20.65 %	2.06 % 1.66 %
GMX Mail	4897 4687	3693 3620	1090 980	114 87	75.41 % 77.23 %	22.26 % 20.91 %	2.33 % 1.86 %
Zoho Mail	4583 4593	3583 3654	903 856	97 83	78.18 % 79.56 %	19.70 % 18.64 %	2.12 % 1.81 %
ProtonMail	4563 4582	3608 3654	847 847	108 81	79.07 % 79.75 %	18.56 % 18.49 %	2.37 % 1.77 %
Custom Mail	4720 4703	3807 3859	803 759	110 85	80.66 % 82.05 %	17.01 % 16.14 %	2.33 % 1.81 %
iCloud Mail	4719 4815	3500 3623	1122 1103	97 89	74.17 % 75.24 %	23.78 % 22.91 %	2.06 % 1.85 %
Tuta	4497 4807	3563 3852	826 869	108 86	79.23 % 80.13 %	18.37 % 18.08 %	2.40 % 1.79 %
Juno.com	4761 4717	3766 3795	895 839	100 83	79.10 % 80.45 %	18.80 % 17.79 %	2.10 % 1.76 %
Mailfence	4624 4619	3666 3733	856 805	102 81	79.28 % 80.82 %	18.51 % 17.43 %	2.21 % 1.75 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.