Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.301 464.086	373.437 350.548	77.328 95.358	13.536 18.180

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 75.54 %	16.65 % 20.55 %	2.92 % 3.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35449 35672	29613 27961	4957 6451	879 1260	83.54 % 78.38 %	13.98 % 18.08 %	2.48 % 3.53 %
Elektronics	36158 35120	29379 26831	5782 6939	997 1350	81.25 % 76.40 %	15.99 % 19.76 %	2.76 % 3.84 %
Entertainment	35823 35392	28783 26791	6009 7296	1031 1305	80.35 % 75.70 %	16.77 % 20.61 %	2.88 % 3.69 %
Cosmetics & Beauty	35302 35992	28395 27069	5915 7485	992 1438	80.43 % 75.21 %	16.76 % 20.80 %	2.81 % 4.00 %
Food & Drink	35637 35937	29703 28143	5033 6513	901 1281	83.35 % 78.31 %	14.12 % 18.12 %	2.53 % 3.56 %
Home & Garden	35793 35768	29811 28057	5018 6402	964 1309	83.29 % 78.44 %	14.02 % 17.90 %	2.69 % 3.66 %
Finance	35551 36237	27449 26131	6887 8496	1215 1610	77.21 % 72.11 %	19.37 % 23.45 %	3.42 % 4.44 %
Health	35615 35861	27834 26256	6627 8174	1154 1431	78.15 % 73.22 %	18.61 % 22.79 %	3.24 % 3.99 %
Pets	35488 35725	29254 27690	5278 6719	956 1316	82.43 % 77.51 %	14.87 % 18.81 %	2.69 % 3.68 %
Sport & Fitness	35855 35735	28333 26553	6381 7746	1141 1436	79.02 % 74.31 %	17.80 % 21.68 %	3.18 % 4.02 %
Job & Career	36558 35825	28625 26352	6766 7956	1167 1517	78.30 % 73.56 %	18.51 % 22.21 %	3.19 % 4.23 %
Dating	35187 35402	26690 25218	7299 8596	1198 1588	75.85 % 71.23 %	20.74 % 24.28 %	3.40 % 4.49 %
Other	35885 35420	29568 27496	5376 6585	941 1339	82.40 % 77.63 %	14.98 % 18.59 %	2.62 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44964 44744	34587 32175	8910 10586	1467 1983	76.92 % 71.91 %	19.82 % 23.66 %	3.26 % 4.43 %
Outlook Mail	45421 45008	35272 32889	8688 10246	1461 1873	77.66 % 73.07 %	19.13 % 22.76 %	3.22 % 4.16 %
Yahoo Mail	44382 44729	35480 33546	7522 9362	1380 1821	79.94 % 75.00 %	16.95 % 20.93 %	3.11 % 4.07 %
AOL Mail	44918 44548	35936 33471	7635 9329	1347 1748	80.00 % 75.13 %	17.00 % 20.94 %	3.00 % 3.92 %
Mail.com	44750 44909	36292 34208	7173 8958	1285 1743	81.10 % 76.17 %	16.03 % 19.95 %	2.87 % 3.88 %
Yandex Mail	44806 44352	35207 32756	8178 9773	1421 1823	78.58 % 73.85 %	18.25 % 22.04 %	3.17 % 4.11 %
GMX Mail	44619 44905	36214 34287	7230 9010	1175 1608	81.16 % 76.35 %	16.20 % 20.06 %	2.63 % 3.58 %
Zoho Mail	44692 44739	36723 34627	6772 8495	1197 1617	82.17 % 77.40 %	15.15 % 18.99 %	2.68 % 3.61 %
ProtonMail	45402 44907	37297 34752	6964 8606	1141 1549	82.15 % 77.39 %	15.34 % 19.16 %	2.51 % 3.45 %
Custom Mail	44114 45066	36847 35291	6175 8179	1092 1596	83.53 % 78.31 %	14.00 % 18.15 %	2.48 % 3.54 %
iCloud Mail	5399 5372	4297 3908	882 1137	220 327	79.59 % 72.75 %	16.34 % 21.17 %	4.07 % 6.09 %
Tuta	5373 5467	4581 4367	616 865	176 235	85.26 % 79.88 %	11.46 % 15.82 %	3.28 % 4.30 %
Juno.com	5461 5340	4704 4271	583 812	174 257	86.14 % 79.98 %	10.68 % 15.21 %	3.19 % 4.81 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.