Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.354 455.114	365.851 343.434	76.257 93.932	13.246 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.34 % 75.46 %	16.75 % 20.64 %	2.91 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34802 34964	29049 27382	4895 6352	858 1230	83.47 % 78.31 %	14.07 % 18.17 %	2.47 % 3.52 %
Elektronics	35403 34435	28737 26270	5696 6837	970 1328	81.17 % 76.29 %	16.09 % 19.85 %	2.74 % 3.86 %
Entertainment	35090 34728	28162 26257	5920 7190	1008 1281	80.26 % 75.61 %	16.87 % 20.70 %	2.87 % 3.69 %
Cosmetics & Beauty	34636 35343	27832 26556	5836 7385	968 1402	80.36 % 75.14 %	16.85 % 20.90 %	2.79 % 3.97 %
Food & Drink	34938 35228	29089 27562	4965 6413	884 1253	83.26 % 78.24 %	14.21 % 18.20 %	2.53 % 3.56 %
Home & Garden	35066 35059	29176 27476	4945 6305	945 1278	83.20 % 78.37 %	14.10 % 17.98 %	2.69 % 3.65 %
Finance	34905 35532	26922 25601	6794 8366	1189 1565	77.13 % 72.05 %	19.46 % 23.54 %	3.41 % 4.40 %
Health	34938 35163	27276 25712	6535 8056	1127 1395	78.07 % 73.12 %	18.70 % 22.91 %	3.23 % 3.97 %
Pets	34803 34990	28668 27103	5204 6607	931 1280	82.37 % 77.46 %	14.95 % 18.88 %	2.68 % 3.66 %
Sport & Fitness	35141 35068	27735 26032	6285 7633	1121 1403	78.92 % 74.23 %	17.89 % 21.77 %	3.19 % 4.00 %
Job & Career	35906 35154	28084 25839	6673 7835	1149 1480	78.22 % 73.50 %	18.58 % 22.29 %	3.20 % 4.21 %
Dating	34544 34735	26160 24708	7210 8476	1174 1551	75.73 % 71.13 %	20.87 % 24.40 %	3.40 % 4.47 %
Other	35182 34715	28961 26936	5299 6477	922 1302	82.32 % 77.59 %	15.06 % 18.66 %	2.62 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44263 44038	34036 31661	8794 10441	1433 1936	76.89 % 71.89 %	19.87 % 23.71 %	3.24 % 4.40 %
Outlook Mail	44715 44353	34681 32388	8601 10127	1433 1838	77.56 % 73.02 %	19.24 % 22.83 %	3.20 % 4.14 %
Yahoo Mail	43756 43961	34954 32939	7444 9233	1358 1789	79.88 % 74.93 %	17.01 % 21.00 %	3.10 % 4.07 %
AOL Mail	44208 43857	35335 32923	7548 9220	1325 1714	79.93 % 75.07 %	17.07 % 21.02 %	3.00 % 3.91 %
Mail.com	44071 44241	35713 33685	7095 8856	1263 1700	81.04 % 76.14 %	16.10 % 20.02 %	2.87 % 3.84 %
Yandex Mail	44148 43691	34659 32244	8089 9657	1400 1790	78.51 % 73.80 %	18.32 % 22.10 %	3.17 % 4.10 %
GMX Mail	43924 44227	35617 33728	7155 8913	1152 1586	81.09 % 76.26 %	16.29 % 20.15 %	2.62 % 3.59 %
Zoho Mail	44005 44018	36123 34041	6701 8391	1181 1586	82.09 % 77.33 %	15.23 % 19.06 %	2.68 % 3.60 %
ProtonMail	44668 44154	36655 34132	6893 8502	1120 1520	82.06 % 77.30 %	15.43 % 19.26 %	2.51 % 3.44 %
Custom Mail	43408 44380	36229 34721	6101 8088	1078 1571	83.46 % 78.24 %	14.06 % 18.22 %	2.48 % 3.54 %
iCloud Mail	4737 4725	3758 3428	782 1011	197 286	79.33 % 72.55 %	16.51 % 21.40 %	4.16 % 6.05 %
Tuta	4689 4751	3993 3788	544 763	152 200	85.16 % 79.73 %	11.60 % 16.06 %	3.24 % 4.21 %
Juno.com	4762 4718	4098 3756	510 730	154 232	86.06 % 79.61 %	10.71 % 15.47 %	3.23 % 4.92 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.