Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.246 437.416	350.700 329.481	73.945 90.984	12.601 16.951

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.21 % 75.32 %	16.91 % 20.80 %	2.88 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33405 33633	27843 26296	4745 6156	817 1181	83.35 % 78.19 %	14.20 % 18.30 %	2.45 % 3.51 %
Elektronics	33963 33067	27513 25160	5526 6626	924 1281	81.01 % 76.09 %	16.27 % 20.04 %	2.72 % 3.87 %
Entertainment	33717 33409	27009 25210	5744 6969	964 1230	80.10 % 75.46 %	17.04 % 20.86 %	2.86 % 3.68 %
Cosmetics & Beauty	33276 33960	26702 25482	5661 7148	913 1330	80.24 % 75.04 %	17.01 % 21.05 %	2.74 % 3.92 %
Food & Drink	33556 33869	27910 26477	4815 6211	831 1181	83.17 % 78.17 %	14.35 % 18.34 %	2.48 % 3.49 %
Home & Garden	33604 33702	27925 26380	4784 6105	895 1217	83.10 % 78.27 %	14.24 % 18.11 %	2.66 % 3.61 %
Finance	33516 34196	25792 24579	6589 8119	1135 1498	76.95 % 71.88 %	19.66 % 23.74 %	3.39 % 4.38 %
Health	33534 33761	26116 24613	6345 7808	1073 1340	77.88 % 72.90 %	18.92 % 23.13 %	3.20 % 3.97 %
Pets	33421 33650	27499 26030	5038 6397	884 1223	82.28 % 77.36 %	15.07 % 19.01 %	2.65 % 3.63 %
Sport & Fitness	33797 33697	26626 24975	6096 7388	1075 1334	78.78 % 74.12 %	18.04 % 21.92 %	3.18 % 3.96 %
Job & Career	34505 33798	26947 24807	6465 7583	1093 1408	78.10 % 73.40 %	18.74 % 22.44 %	3.17 % 4.17 %
Dating	33195 33250	25073 23583	7010 8193	1112 1474	75.53 % 70.93 %	21.12 % 24.64 %	3.35 % 4.43 %
Other	33757 33424	27745 25889	5127 6281	885 1254	82.19 % 77.46 %	15.19 % 18.79 %	2.62 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42825 42689	32907 30666	8547 10156	1371 1867	76.84 % 71.84 %	19.96 % 23.79 %	3.20 % 4.37 %
Outlook Mail	43304 43000	33529 31337	8395 9886	1380 1777	77.43 % 72.88 %	19.39 % 22.99 %	3.19 % 4.13 %
Yahoo Mail	42395 42602	33820 31885	7271 8997	1304 1720	79.77 % 74.84 %	17.15 % 21.12 %	3.08 % 4.04 %
AOL Mail	42809 42494	34178 31852	7359 8983	1272 1659	79.84 % 74.96 %	17.19 % 21.14 %	2.97 % 3.90 %
Mail.com	42703 42966	34555 32673	6932 8651	1216 1642	80.92 % 76.04 %	16.23 % 20.13 %	2.85 % 3.82 %
Yandex Mail	42643 42282	33425 31171	7871 9402	1347 1709	78.38 % 73.72 %	18.46 % 22.24 %	3.16 % 4.04 %
GMX Mail	42550 42859	34450 32630	6998 8704	1102 1525	80.96 % 76.13 %	16.45 % 20.31 %	2.59 % 3.56 %
Zoho Mail	42546 42621	34871 32915	6539 8178	1136 1528	81.96 % 77.23 %	15.37 % 19.19 %	2.67 % 3.59 %
ProtonMail	43266 42689	35448 32934	6744 8292	1074 1463	81.93 % 77.15 %	15.59 % 19.42 %	2.48 % 3.43 %
Custom Mail	42066 43034	35066 33615	5958 7894	1042 1525	83.36 % 78.11 %	14.16 % 18.34 %	2.48 % 3.54 %
iCloud Mail	3352 3440	2653 2473	561 751	138 216	79.15 % 71.89 %	16.74 % 21.83 %	4.12 % 6.28 %
Tuta	3386 3392	2880 2696	400 554	106 142	85.06 % 79.48 %	11.81 % 16.33 %	3.13 % 4.19 %
Juno.com	3401 3348	2918 2634	370 536	113 178	85.80 % 78.67 %	10.88 % 16.01 %	3.32 % 5.32 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.