MailerLite and Kit Email Deliverability Comparison

MailerLite

Kit

In this comparison, the deliverability of MailerLite and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.517 76.643	59.197 59.459	15.635 15.559	1.685 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 77.58 %	20.43 % 20.30 %	2.20 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5998 5965	4604 4577	1270 1261	124 127	76.76 % 76.73 %	21.17 % 21.14 %	2.07 % 2.13 %
Elektronics	5858 5786	4602 4548	1134 1115	122 123	78.56 % 78.60 %	19.36 % 19.27 %	2.08 % 2.13 %
Entertainment	5850 5907	4477 4528	1242 1255	131 124	76.53 % 76.65 %	21.23 % 21.25 %	2.24 % 2.10 %
Cosmetics & Beauty	5878 5954	4580 4658	1171 1174	127 122	77.92 % 78.23 %	19.92 % 19.72 %	2.16 % 2.05 %
Food & Drink	5736 5862	4409 4516	1201 1216	126 130	76.87 % 77.04 %	20.94 % 20.74 %	2.20 % 2.22 %
Home & Garden	5948 5934	4614 4595	1195 1212	139 127	77.57 % 77.44 %	20.09 % 20.42 %	2.34 % 2.14 %
Finance	5938 5829	4772 4725	1023 983	143 121	80.36 % 81.06 %	17.23 % 16.86 %	2.41 % 2.08 %
Health	5940 5875	4809 4778	1011 974	120 123	80.96 % 81.33 %	17.02 % 16.58 %	2.02 % 2.09 %
Pets	5892 5980	4534 4592	1227 1254	131 134	76.95 % 76.79 %	20.82 % 20.97 %	2.22 % 2.24 %
Sport & Fitness	5648 5886	4298 4519	1214 1239	136 128	76.10 % 76.78 %	21.49 % 21.05 %	2.41 % 2.17 %
Job & Career	5908 5933	4407 4448	1363 1357	138 128	74.59 % 74.97 %	23.07 % 22.87 %	2.34 % 2.16 %
Dating	5958 5976	4373 4407	1458 1442	127 127	73.40 % 73.74 %	24.47 % 24.13 %	2.13 % 2.13 %
Other	5965 5756	4718 4568	1126 1077	121 111	79.09 % 79.36 %	18.88 % 18.71 %	2.03 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5338 5467	3908 4033	1315 1326	115 108	73.21 % 73.77 %	24.63 % 24.25 %	2.15 % 1.98 %
Outlook Mail	5325 5472	4024 4181	1183 1179	118 112	75.57 % 76.41 %	22.22 % 21.55 %	2.22 % 2.05 %
Yahoo Mail	5490 5648	4183 4305	1187 1227	120 116	76.19 % 76.22 %	21.62 % 21.72 %	2.19 % 2.05 %
AOL Mail	5525 5541	4255 4253	1139 1175	131 113	77.01 % 76.76 %	20.62 % 21.21 %	2.37 % 2.04 %
Mail.com	5680 5406	4438 4261	1116 1028	126 117	78.13 % 78.82 %	19.65 % 19.02 %	2.22 % 2.16 %
Yandex Mail	5358 5401	4107 4145	1130 1149	121 107	76.65 % 76.75 %	21.09 % 21.27 %	2.26 % 1.98 %
GMX Mail	5737 5515	4344 4185	1265 1210	128 120	75.72 % 75.88 %	22.05 % 21.94 %	2.23 % 2.18 %
Zoho Mail	5448 5463	4266 4294	1062 1049	120 120	78.30 % 78.60 %	19.49 % 19.20 %	2.20 % 2.20 %
ProtonMail	5261 5329	4176 4237	962 970	123 122	79.38 % 79.51 %	18.29 % 18.20 %	2.34 % 2.29 %
Custom Mail	5556 5258	4498 4221	941 918	117 119	80.96 % 80.28 %	16.94 % 17.46 %	2.11 % 2.26 %
iCloud Mail	5502 5465	4068 4065	1316 1291	118 109	73.94 % 74.38 %	23.92 % 23.62 %	2.14 % 1.99 %
Tuta	5284 5744	4194 4555	969 1065	121 124	79.37 % 79.30 %	18.34 % 18.54 %	2.29 % 2.16 %
Juno.com	5559 5446	4397 4372	1052 955	110 119	79.10 % 80.28 %	18.92 % 17.54 %	1.98 % 2.19 %
Mailfence	5454 5488	4339 4352	998 1017	117 119	79.56 % 79.30 %	18.30 % 18.53 %	2.15 % 2.17 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.