MailerLite and Kit Email Deliverability Comparison

MailerLite

Kit

In this comparison, the deliverability of MailerLite and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.130 64.199	50.230 50.227	12.956 13.019	1.469 1.456

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.33 % 78.24 %	20.20 % 20.28 %	2.29 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4814 4862	3744 3822	1001 1000	105 109	77.77 % 78.61 %	20.79 % 20.57 %	2.18 % 2.24 %
Elektronics	4954 4984	3895 3908	968 1013	116 108	78.62 % 78.41 %	19.54 % 20.33 %	2.34 % 2.17 %
Entertainment	4872 4853	3770 3776	1025 989	109 107	77.38 % 77.81 %	21.04 % 20.38 %	2.24 % 2.20 %
Cosmetics & Beauty	4881 5017	3859 3966	956 993	104 104	79.06 % 79.05 %	19.59 % 19.79 %	2.13 % 2.07 %
Food & Drink	4995 5051	3887 3933	1025 1035	120 118	77.82 % 77.87 %	20.52 % 20.49 %	2.40 % 2.34 %
Home & Garden	4860 5055	3826 3884	986 1076	111 110	78.72 % 76.83 %	20.29 % 21.29 %	2.28 % 2.18 %
Finance	4835 4966	3889 4011	854 878	116 110	80.43 % 80.77 %	17.66 % 17.68 %	2.40 % 2.22 %
Health	4912 4914	3965 3940	887 895	107 111	80.72 % 80.18 %	18.06 % 18.21 %	2.18 % 2.26 %
Pets	5155 4915	4057 3818	1006 1026	123 117	78.70 % 77.68 %	19.52 % 20.87 %	2.39 % 2.38 %
Sport & Fitness	4882 4988	3804 3921	1006 980	120 119	77.92 % 78.61 %	20.61 % 19.65 %	2.46 % 2.39 %
Job & Career	4973 4740	3807 3634	1108 1027	109 110	76.55 % 76.67 %	22.28 % 21.67 %	2.19 % 2.32 %
Dating	5014 4881	3764 3693	1184 1123	110 114	75.07 % 75.66 %	23.61 % 23.01 %	2.19 % 2.34 %
Other	4983 4973	3963 3921	950 984	119 119	79.53 % 78.85 %	19.06 % 19.79 %	2.39 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4621	3532 3520	1085 1032	115 101	75.20 % 76.17 %	23.10 % 22.33 %	2.45 % 2.19 %
Outlook Mail	4718 4643	3633 3600	1018 962	104 103	77.00 % 77.54 %	21.58 % 20.72 %	2.20 % 2.22 %
Yahoo Mail	4713 4629	3671 3586	976 959	107 102	77.89 % 77.47 %	20.71 % 20.72 %	2.27 % 2.20 %
AOL Mail	4709 4734	3677 3681	960 982	110 107	78.08 % 77.76 %	20.39 % 20.74 %	2.34 % 2.26 %
Mail.com	4720 4748	3737 3796	906 878	107 107	79.17 % 79.95 %	19.19 % 18.49 %	2.27 % 2.25 %
Yandex Mail	4810 4825	3752 3737	983 1026	103 116	78.00 % 77.45 %	20.44 % 21.26 %	2.14 % 2.40 %
GMX Mail	4668 4693	3604 3627	999 1016	108 103	77.21 % 77.29 %	21.40 % 21.65 %	2.31 % 2.19 %
Zoho Mail	4656 4655	3695 3691	914 910	99 104	79.36 % 79.29 %	19.63 % 19.55 %	2.13 % 2.23 %
ProtonMail	4703 4660	3763 3707	897 897	109 107	80.01 % 79.55 %	19.07 % 19.25 %	2.32 % 2.30 %
Custom Mail	4629 4697	3717 3769	829 863	111 109	80.30 % 80.24 %	17.91 % 18.37 %	2.40 % 2.32 %
iCloud Mail	4594 4629	3520 3466	1025 1071	108 111	76.62 % 74.88 %	22.31 % 23.14 %	2.35 % 2.40 %
Tuta	4650 4831	3676 3840	888 935	116 109	79.05 % 79.49 %	19.10 % 19.35 %	2.49 % 2.26 %
Juno.com	4784 4702	3811 3744	903 885	108 111	79.66 % 79.63 %	18.88 % 18.82 %	2.26 % 2.36 %
Mailfence	3079 3132	2442 2463	573 603	64 66	79.31 % 78.64 %	18.61 % 19.25 %	2.08 % 2.11 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.