MailerLite and Kit Email Deliverability Comparison

MailerLite

Kit

In this comparison, the deliverability of MailerLite and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.567 76.851	59.079 59.110	15.733 16.016	1.755 1.725

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.16 % 76.92 %	20.55 % 20.84 %	2.29 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5770 5790	4396 4429	1246 1237	128 124	76.19 % 76.49 %	21.59 % 21.36 %	2.22 % 2.14 %
Elektronics	5932 5892	4641 4557	1156 1207	135 128	78.24 % 77.34 %	19.49 % 20.49 %	2.28 % 2.17 %
Entertainment	5800 5791	4414 4418	1253 1248	133 125	76.10 % 76.29 %	21.60 % 21.55 %	2.29 % 2.16 %
Cosmetics & Beauty	5908 6041	4609 4696	1173 1215	126 130	78.01 % 77.74 %	19.85 % 20.11 %	2.13 % 2.15 %
Food & Drink	5789 5936	4429 4544	1218 1250	142 142	76.51 % 76.55 %	21.04 % 21.06 %	2.45 % 2.39 %
Home & Garden	5875 6036	4540 4584	1200 1320	135 132	77.28 % 75.94 %	20.43 % 21.87 %	2.30 % 2.19 %
Finance	5845 5859	4707 4715	992 1018	146 126	80.53 % 80.47 %	16.97 % 17.37 %	2.50 % 2.15 %
Health	5855 6036	4738 4832	988 1069	129 135	80.92 % 80.05 %	16.87 % 17.71 %	2.20 % 2.24 %
Pets	6171 5947	4742 4517	1280 1288	149 142	76.84 % 75.95 %	20.74 % 21.66 %	2.41 % 2.39 %
Sport & Fitness	5758 6099	4402 4689	1214 1267	142 143	76.45 % 76.88 %	21.08 % 20.77 %	2.47 % 2.34 %
Job & Career	5919 5759	4419 4287	1370 1339	130 133	74.66 % 74.44 %	23.15 % 23.25 %	2.20 % 2.31 %
Dating	6008 5849	4384 4278	1497 1438	127 133	72.97 % 73.14 %	24.92 % 24.59 %	2.11 % 2.27 %
Other	5937 5816	4658 4564	1146 1120	133 132	78.46 % 78.47 %	19.30 % 19.26 %	2.24 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5390	4029 3964	1345 1313	133 113	73.16 % 73.54 %	24.42 % 24.36 %	2.42 % 2.10 %
Outlook Mail	5522 5593	4161 4271	1237 1202	124 120	75.35 % 76.36 %	22.40 % 21.49 %	2.25 % 2.15 %
Yahoo Mail	5436 5517	4123 4184	1191 1211	122 122	75.85 % 75.84 %	21.91 % 21.95 %	2.24 % 2.21 %
AOL Mail	5452 5481	4195 4187	1121 1173	136 121	76.94 % 76.39 %	20.56 % 21.40 %	2.49 % 2.21 %
Mail.com	5721 5477	4466 4304	1123 1047	132 126	78.06 % 78.58 %	19.63 % 19.12 %	2.31 % 2.30 %
Yandex Mail	5528 5474	4237 4143	1176 1203	115 128	76.65 % 75.69 %	21.27 % 21.98 %	2.08 % 2.34 %
GMX Mail	5643 5419	4271 4079	1238 1224	134 116	75.69 % 75.27 %	21.94 % 22.59 %	2.37 % 2.14 %
Zoho Mail	5283 5477	4120 4285	1053 1069	110 123	77.99 % 78.24 %	19.93 % 19.52 %	2.08 % 2.25 %
ProtonMail	5337 5331	4218 4202	993 1003	126 126	79.03 % 78.82 %	18.61 % 18.81 %	2.36 % 2.36 %
Custom Mail	5406 5465	4346 4342	932 995	128 128	80.39 % 79.45 %	17.24 % 18.21 %	2.37 % 2.34 %
iCloud Mail	5432 5589	4030 4056	1276 1407	126 126	74.19 % 72.57 %	23.49 % 25.17 %	2.32 % 2.25 %
Tuta	5398 5611	4247 4409	1016 1075	135 127	78.68 % 78.58 %	18.82 % 19.16 %	2.50 % 2.26 %
Juno.com	5555 5425	4395 4273	1040 1024	120 128	79.12 % 78.76 %	18.72 % 18.88 %	2.16 % 2.36 %
Mailfence	5347 5602	4241 4411	992 1070	114 121	79.32 % 78.74 %	18.55 % 19.10 %	2.13 % 2.16 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.