MailerLite and Kit Email Deliverability Comparison

MailerLite

Kit

In this comparison, the deliverability of MailerLite and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.001 64.911	50.857 50.481	12.922 13.230	1.453 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 77.77 %	19.88 % 20.38 %	2.24 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4842 4894	3740 3792	1022 1020	98 105	77.24 % 77.48 %	21.11 % 20.84 %	2.02 % 2.15 %
Elektronics	4916 5030	3884 3922	939 1020	115 105	79.01 % 77.97 %	19.10 % 20.28 %	2.34 % 2.09 %
Entertainment	4957 4908	3814 3808	1048 1006	109 106	76.94 % 77.59 %	21.14 % 20.50 %	2.20 % 2.16 %
Cosmetics & Beauty	5008 5065	3967 3980	957 1006	101 100	79.21 % 78.58 %	19.11 % 19.86 %	2.02 % 1.97 %
Food & Drink	4971 4988	3858 3861	1012 1016	119 114	77.61 % 77.41 %	20.36 % 20.37 %	2.39 % 2.29 %
Home & Garden	4988 5048	3921 3865	980 1080	111 107	78.61 % 76.56 %	19.65 % 21.39 %	2.23 % 2.12 %
Finance	4881 4952	3951 3998	833 864	119 108	80.95 % 80.74 %	17.07 % 17.45 %	2.44 % 2.18 %
Health	5008 5084	4074 4083	838 910	106 110	81.35 % 80.31 %	16.73 % 17.90 %	2.12 % 2.16 %
Pets	5280 5014	4153 3851	1018 1061	129 118	78.66 % 76.80 %	19.28 % 21.16 %	2.44 % 2.35 %
Sport & Fitness	4941 5062	3837 3947	1004 1014	120 115	77.66 % 77.97 %	20.32 % 20.03 %	2.43 % 2.27 %
Job & Career	5006 4864	3806 3697	1112 1084	106 107	76.03 % 76.01 %	22.21 % 22.29 %	2.12 % 2.20 %
Dating	5140 5008	3824 3728	1221 1187	105 111	74.40 % 74.44 %	23.75 % 23.70 %	2.04 % 2.22 %
Other	5063 4994	4028 3949	938 962	115 114	79.56 % 79.07 %	18.53 % 19.26 %	2.27 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4615	3543 3460	1104 1070	108 95	74.61 % 74.97 %	23.25 % 23.19 %	2.27 % 2.06 %
Outlook Mail	4776 4732	3672 3659	1032 972	101 106	76.88 % 77.32 %	21.61 % 20.54 %	2.11 % 2.24 %
Yahoo Mail	4775 4596	3703 3525	979 976	106 99	77.55 % 76.70 %	20.50 % 21.24 %	2.22 % 2.15 %
AOL Mail	4779 4786	3726 3707	952 993	113 103	77.97 % 77.46 %	19.92 % 20.75 %	2.36 % 2.15 %
Mail.com	4795 4724	3770 3756	923 884	108 104	78.62 % 79.51 %	19.25 % 18.71 %	2.25 % 2.20 %
Yandex Mail	4767 4809	3711 3687	969 1032	99 108	77.85 % 76.67 %	20.33 % 21.46 %	2.08 % 2.25 %
GMX Mail	4655 4636	3584 3545	980 1018	104 99	76.99 % 76.47 %	21.05 % 21.96 %	2.23 % 2.14 %
Zoho Mail	4659 4604	3690 3626	893 901	97 98	79.20 % 78.76 %	19.17 % 19.57 %	2.08 % 2.13 %
ProtonMail	4642 4602	3723 3648	850 873	110 100	80.20 % 79.27 %	18.31 % 18.97 %	2.37 % 2.17 %
Custom Mail	4666 4653	3772 3729	789 838	109 107	80.84 % 80.14 %	16.91 % 18.01 %	2.34 % 2.30 %
iCloud Mail	4551 4683	3454 3462	1015 1135	107 105	75.90 % 73.93 %	22.30 % 24.24 %	2.35 % 2.24 %
Tuta	4580 4804	3639 3807	844 907	112 107	79.45 % 79.25 %	18.43 % 18.88 %	2.45 % 2.23 %
Juno.com	4778 4682	3819 3714	891 883	102 108	79.93 % 79.33 %	18.65 % 18.86 %	2.13 % 2.31 %
Mailfence	3829 3985	3051 3156	701 748	77 81	79.68 % 79.20 %	18.31 % 18.77 %	2.01 % 2.03 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.