MailerLite and Kit Email Deliverability Comparison

MailerLite

Kit

In this comparison, the deliverability of MailerLite and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.677 65.621	50.404 50.314	13.751 13.738	1.522 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 76.67 %	20.94 % 20.94 %	2.32 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4993 5042	3798 3840	1088 1080	107 122	76.07 % 76.16 %	21.79 % 21.42 %	2.14 % 2.42 %
Elektronics	5036 5023	3928 3896	1000 1009	108 118	78.00 % 77.56 %	19.86 % 20.09 %	2.14 % 2.35 %
Entertainment	5124 4933	3872 3725	1131 1090	121 118	75.57 % 75.51 %	22.07 % 22.10 %	2.36 % 2.39 %
Cosmetics & Beauty	5019 5085	3876 3936	1033 1031	110 118	77.23 % 77.40 %	20.58 % 20.28 %	2.19 % 2.32 %
Food & Drink	5028 5012	3833 3825	1074 1061	121 126	76.23 % 76.32 %	21.36 % 21.17 %	2.41 % 2.51 %
Home & Garden	5018 5076	3856 3873	1042 1079	120 124	76.84 % 76.30 %	20.77 % 21.26 %	2.39 % 2.44 %
Finance	4991 5014	3979 4023	887 879	125 112	79.72 % 80.24 %	17.77 % 17.53 %	2.50 % 2.23 %
Health	5024 5057	4052 4041	859 900	113 116	80.65 % 79.91 %	17.10 % 17.80 %	2.25 % 2.29 %
Pets	5107 5164	3914 3883	1070 1147	123 134	76.64 % 75.19 %	20.95 % 22.21 %	2.41 % 2.59 %
Sport & Fitness	4917 5206	3739 3990	1053 1088	125 128	76.04 % 76.64 %	21.42 % 20.90 %	2.54 % 2.46 %
Job & Career	5101 4969	3769 3680	1209 1170	123 119	73.89 % 74.06 %	23.70 % 23.55 %	2.41 % 2.39 %
Dating	5244 5040	3814 3677	1312 1244	118 119	72.73 % 72.96 %	25.02 % 24.68 %	2.25 % 2.36 %
Other	5075 5000	3974 3925	993 960	108 115	78.31 % 78.50 %	19.57 % 19.20 %	2.13 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4556 4683	3293 3410	1153 1173	110 100	72.28 % 72.82 %	25.31 % 25.05 %	2.41 % 2.14 %
Outlook Mail	4723 4706	3531 3575	1086 1022	106 109	74.76 % 75.97 %	22.99 % 21.72 %	2.24 % 2.32 %
Yahoo Mail	4736 4615	3559 3487	1070 1020	107 108	75.15 % 75.56 %	22.59 % 22.10 %	2.26 % 2.34 %
AOL Mail	4752 4798	3621 3652	1009 1033	122 113	76.20 % 76.12 %	21.23 % 21.53 %	2.57 % 2.36 %
Mail.com	4911 4671	3808 3636	985 922	118 113	77.54 % 77.84 %	20.06 % 19.74 %	2.40 % 2.42 %
Yandex Mail	4819 4736	3674 3582	1045 1041	100 113	76.24 % 75.63 %	21.68 % 21.98 %	2.08 % 2.39 %
GMX Mail	4882 4508	3677 3383	1087 1021	118 104	75.32 % 75.04 %	22.27 % 22.65 %	2.42 % 2.31 %
Zoho Mail	4470 4772	3481 3720	895 938	94 114	77.87 % 77.95 %	20.02 % 19.66 %	2.10 % 2.39 %
ProtonMail	4561 4515	3594 3546	855 851	112 118	78.80 % 78.54 %	18.75 % 18.85 %	2.46 % 2.61 %
Custom Mail	4633 4563	3716 3626	806 819	111 118	80.21 % 79.47 %	17.40 % 17.95 %	2.40 % 2.59 %
iCloud Mail	4739 4728	3509 3445	1128 1173	102 110	74.05 % 72.86 %	23.80 % 24.81 %	2.15 % 2.33 %
Tuta	4595 4836	3592 3793	890 925	113 118	78.17 % 78.43 %	19.37 % 19.13 %	2.46 % 2.44 %
Juno.com	4678 4616	3689 3645	886 859	103 112	78.86 % 78.96 %	18.94 % 18.61 %	2.20 % 2.43 %
Mailfence	4622 4874	3660 3814	856 941	106 119	79.19 % 78.25 %	18.52 % 19.31 %	2.29 % 2.44 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.