MailerLite and Kit Email Deliverability Comparison

MailerLite

Kit

In this comparison, the deliverability of MailerLite and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 65.682	50.988 50.857	13.286 13.425	1.432 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 77.43 %	20.22 % 20.44 %	2.18 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 4934	3742 3803	1050 1032	100 99	76.49 % 77.08 %	21.46 % 20.92 %	2.04 % 2.01 %
Elektronics	5052 5055	3963 3941	981 1011	108 103	78.44 % 77.96 %	19.42 % 20.00 %	2.14 % 2.04 %
Entertainment	5002 4928	3815 3792	1077 1035	110 101	76.27 % 76.95 %	21.53 % 21.00 %	2.20 % 2.05 %
Cosmetics & Beauty	5098 5118	4011 3991	987 1023	100 104	78.68 % 77.98 %	19.36 % 19.99 %	1.96 % 2.03 %
Food & Drink	5025 5034	3849 3884	1059 1036	117 114	76.60 % 77.16 %	21.07 % 20.58 %	2.33 % 2.26 %
Home & Garden	5029 5153	3916 3928	1004 1118	109 107	77.87 % 76.23 %	19.96 % 21.70 %	2.17 % 2.08 %
Finance	4986 4996	4036 4055	830 837	120 104	80.95 % 81.16 %	16.65 % 16.75 %	2.41 % 2.08 %
Health	4950 5193	4019 4178	827 905	104 110	81.19 % 80.45 %	16.71 % 17.43 %	2.10 % 2.12 %
Pets	5261 5084	4080 3890	1054 1078	127 116	77.55 % 76.51 %	20.03 % 21.20 %	2.41 % 2.28 %
Sport & Fitness	4975 5108	3829 3960	1030 1035	116 113	76.96 % 77.53 %	20.70 % 20.26 %	2.33 % 2.21 %
Job & Career	5118 4965	3852 3736	1159 1122	107 107	75.26 % 75.25 %	22.65 % 22.60 %	2.09 % 2.16 %
Dating	5189 5067	3817 3721	1271 1233	101 113	73.56 % 73.44 %	24.49 % 24.33 %	1.95 % 2.23 %
Other	5129 5047	4059 3978	957 960	113 109	79.14 % 78.82 %	18.66 % 19.02 %	2.20 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4611	3491 3416	1146 1106	107 89	73.59 % 74.08 %	24.16 % 23.99 %	2.26 % 1.93 %
Outlook Mail	4726 4718	3588 3624	1039 996	99 98	75.92 % 76.81 %	21.98 % 21.11 %	2.09 % 2.08 %
Yahoo Mail	4711 4739	3600 3614	1009 1025	102 100	76.42 % 76.26 %	21.42 % 21.63 %	2.17 % 2.11 %
AOL Mail	4639 4678	3576 3600	957 979	106 99	77.09 % 76.96 %	20.63 % 20.93 %	2.28 % 2.12 %
Mail.com	4931 4706	3874 3722	950 879	107 105	78.56 % 79.09 %	19.27 % 18.68 %	2.17 % 2.23 %
Yandex Mail	4763 4695	3670 3578	998 1010	95 107	77.05 % 76.21 %	20.95 % 21.51 %	1.99 % 2.28 %
GMX Mail	4692 4660	3575 3523	1012 1042	105 95	76.19 % 75.60 %	21.57 % 22.36 %	2.24 % 2.04 %
Zoho Mail	4535 4695	3566 3696	879 904	90 95	78.63 % 78.72 %	19.38 % 19.25 %	1.98 % 2.02 %
ProtonMail	4573 4557	3635 3621	836 834	102 102	79.49 % 79.46 %	18.28 % 18.30 %	2.23 % 2.24 %
Custom Mail	4678 4681	3782 3745	791 830	105 106	80.85 % 80.00 %	16.91 % 17.73 %	2.24 % 2.26 %
iCloud Mail	4660 4774	3479 3490	1074 1184	107 100	74.66 % 73.10 %	23.05 % 24.80 %	2.30 % 2.09 %
Tuta	4651 4811	3669 3803	869 907	113 101	78.89 % 79.05 %	18.68 % 18.85 %	2.43 % 2.10 %
Juno.com	4798 4612	3815 3652	884 853	99 107	79.51 % 79.18 %	18.42 % 18.50 %	2.06 % 2.32 %
Mailfence	4605 4745	3668 3773	842 876	95 96	79.65 % 79.52 %	18.28 % 18.46 %	2.06 % 2.02 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.