MailerLite and Kit Email Deliverability Comparison

MailerLite

Kit

In this comparison, the deliverability of MailerLite and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.692 76.532	59.573 59.301	15.500 15.612	1.619 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 77.49 %	20.21 % 20.40 %	2.11 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5987 5912	4637 4544	1225 1241	125 127	77.45 % 76.86 %	20.46 % 20.99 %	2.09 % 2.15 %
Elektronics	5846 5766	4605 4517	1122 1128	119 121	78.77 % 78.34 %	19.19 % 19.56 %	2.04 % 2.10 %
Entertainment	5868 5963	4533 4535	1216 1304	119 124	77.25 % 76.05 %	20.72 % 21.87 %	2.03 % 2.08 %
Cosmetics & Beauty	5895 5998	4608 4673	1161 1202	126 123	78.17 % 77.91 %	19.69 % 20.04 %	2.14 % 2.05 %
Food & Drink	5809 5958	4491 4579	1195 1250	123 129	77.31 % 76.85 %	20.57 % 20.98 %	2.12 % 2.17 %
Home & Garden	5907 5970	4581 4625	1194 1217	132 128	77.55 % 77.47 %	20.21 % 20.39 %	2.23 % 2.14 %
Finance	5977 5740	4825 4653	1020 968	132 119	80.73 % 81.06 %	17.07 % 16.86 %	2.21 % 2.07 %
Health	5891 5751	4772 4689	1002 936	117 126	81.00 % 81.53 %	17.01 % 16.28 %	1.99 % 2.19 %
Pets	5809 5989	4488 4607	1200 1252	121 130	77.26 % 76.92 %	20.66 % 20.90 %	2.08 % 2.17 %
Sport & Fitness	5749 5853	4404 4490	1214 1239	131 124	76.60 % 76.71 %	21.12 % 21.17 %	2.28 % 2.12 %
Job & Career	6002 5995	4490 4501	1379 1360	133 134	74.81 % 75.08 %	22.98 % 22.69 %	2.22 % 2.24 %
Dating	5969 5933	4393 4377	1454 1430	122 126	73.60 % 73.77 %	24.36 % 24.10 %	2.04 % 2.12 %
Other	5983 5704	4746 4511	1118 1085	119 108	79.32 % 79.08 %	18.69 % 19.02 %	1.99 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5419 5520	3986 4092	1318 1319	115 109	73.56 % 74.13 %	24.32 % 23.89 %	2.12 % 1.97 %
Outlook Mail	5295 5479	4018 4158	1162 1211	115 110	75.88 % 75.89 %	21.95 % 22.10 %	2.17 % 2.01 %
Yahoo Mail	5420 5595	4137 4278	1169 1203	114 114	76.33 % 76.46 %	21.57 % 21.50 %	2.10 % 2.04 %
AOL Mail	5539 5586	4278 4286	1137 1184	124 116	77.23 % 76.73 %	20.53 % 21.20 %	2.24 % 2.08 %
Mail.com	5555 5302	4390 4177	1047 1014	118 111	79.03 % 78.78 %	18.85 % 19.12 %	2.12 % 2.09 %
Yandex Mail	5331 5317	4100 4061	1115 1150	116 106	76.91 % 76.38 %	20.92 % 21.63 %	2.18 % 1.99 %
GMX Mail	5759 5513	4374 4162	1262 1232	123 119	75.95 % 75.49 %	21.91 % 22.35 %	2.14 % 2.16 %
Zoho Mail	5455 5551	4298 4352	1040 1075	117 124	78.79 % 78.40 %	19.07 % 19.37 %	2.14 % 2.23 %
ProtonMail	5395 5360	4308 4252	971 985	116 123	79.85 % 79.33 %	18.00 % 18.38 %	2.15 % 2.29 %
Custom Mail	5470 5286	4428 4241	932 931	110 114	80.95 % 80.23 %	17.04 % 17.61 %	2.01 % 2.16 %
iCloud Mail	5683 5371	4222 3988	1347 1275	114 108	74.29 % 74.25 %	23.70 % 23.74 %	2.01 % 2.01 %
Tuta	5417 5665	4318 4487	980 1057	119 121	79.71 % 79.21 %	18.09 % 18.66 %	2.20 % 2.14 %
Juno.com	5492 5545	4360 4458	1027 967	105 120	79.39 % 80.40 %	18.70 % 17.44 %	1.91 % 2.16 %
Mailfence	5462 5442	4356 4309	993 1009	113 124	79.75 % 79.18 %	18.18 % 18.54 %	2.07 % 2.28 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.