MailerLite and Kit Email Deliverability Comparison

MailerLite

Kit

In this comparison, the deliverability of MailerLite and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.782 76.811	58.982 59.546	15.987 15.637	1.813 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.82 % 77.52 %	20.82 % 20.36 %	2.36 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5999 6037	4570 4646	1295 1262	134 129	76.18 % 76.96 %	21.59 % 20.90 %	2.23 % 2.14 %
Elektronics	5878 5734	4594 4509	1157 1103	127 122	78.16 % 78.64 %	19.68 % 19.24 %	2.16 % 2.13 %
Entertainment	5895 5794	4466 4426	1290 1248	139 120	75.76 % 76.39 %	21.88 % 21.54 %	2.36 % 2.07 %
Cosmetics & Beauty	5906 5934	4573 4640	1198 1172	135 122	77.43 % 78.19 %	20.28 % 19.75 %	2.29 % 2.06 %
Food & Drink	5742 5909	4389 4558	1213 1222	140 129	76.44 % 77.14 %	21.13 % 20.68 %	2.44 % 2.18 %
Home & Garden	5963 5900	4599 4561	1218 1210	146 129	77.13 % 77.31 %	20.43 % 20.51 %	2.45 % 2.19 %
Finance	5987 5815	4771 4713	1062 982	154 120	79.69 % 81.05 %	17.74 % 16.89 %	2.57 % 2.06 %
Health	6005 5884	4832 4769	1040 989	133 126	80.47 % 81.05 %	17.32 % 16.81 %	2.21 % 2.14 %
Pets	5865 6051	4490 4624	1235 1293	140 134	76.56 % 76.42 %	21.06 % 21.37 %	2.39 % 2.21 %
Sport & Fitness	5692 6014	4289 4628	1255 1258	148 128	75.35 % 76.95 %	22.05 % 20.92 %	2.60 % 2.13 %
Job & Career	5948 6016	4395 4514	1406 1371	147 131	73.89 % 75.03 %	23.64 % 22.79 %	2.47 % 2.18 %
Dating	6001 5987	4367 4416	1493 1447	141 124	72.77 % 73.76 %	24.88 % 24.17 %	2.35 % 2.07 %
Other	5901 5736	4647 4542	1125 1080	129 114	78.75 % 79.18 %	19.06 % 18.83 %	2.19 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5357 5374	3890 3962	1337 1308	130 104	72.62 % 73.73 %	24.96 % 24.34 %	2.43 % 1.94 %
Outlook Mail	5383 5566	4032 4246	1222 1206	129 114	74.90 % 76.28 %	22.70 % 21.67 %	2.40 % 2.05 %
Yahoo Mail	5570 5573	4220 4248	1221 1210	129 115	75.76 % 76.22 %	21.92 % 21.71 %	2.32 % 2.06 %
AOL Mail	5521 5492	4229 4219	1154 1159	138 114	76.60 % 76.82 %	20.90 % 21.10 %	2.50 % 2.08 %
Mail.com	5756 5453	4464 4295	1155 1040	137 118	77.55 % 78.76 %	20.07 % 19.07 %	2.38 % 2.16 %
Yandex Mail	5494 5432	4184 4159	1188 1163	122 110	76.16 % 76.56 %	21.62 % 21.41 %	2.22 % 2.03 %
GMX Mail	5715 5425	4292 4118	1286 1193	137 114	75.10 % 75.91 %	22.50 % 21.99 %	2.40 % 2.10 %
Zoho Mail	5415 5553	4221 4363	1073 1069	121 121	77.95 % 78.57 %	19.82 % 19.25 %	2.23 % 2.18 %
ProtonMail	5288 5414	4167 4308	989 979	132 127	78.80 % 79.57 %	18.70 % 18.08 %	2.50 % 2.35 %
Custom Mail	5542 5273	4454 4240	955 914	133 119	80.37 % 80.41 %	17.23 % 17.33 %	2.40 % 2.26 %
iCloud Mail	5593 5457	4111 4062	1357 1286	125 109	73.50 % 74.44 %	24.26 % 23.57 %	2.23 % 2.00 %
Tuta	5238 5719	4126 4521	979 1075	133 123	78.77 % 79.05 %	18.69 % 18.80 %	2.54 % 2.15 %
Juno.com	5541 5479	4351 4386	1067 975	123 118	78.52 % 80.05 %	19.26 % 17.80 %	2.22 % 2.15 %
Mailfence	5369 5601	4241 4419	1004 1060	124 122	78.99 % 78.90 %	18.70 % 18.93 %	2.31 % 2.18 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.