MailerLite and Kit Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Kit.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
65.677
65.621
|
50.404
50.314
|
13.751
13.738
|
1.522
1.569
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Kit in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
76.75 %
76.67 %
|
20.94 %
20.94 %
|
2.32 %
2.39 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4993
5042
|
3798
3840
|
1088
1080
|
107
122
|
76.07 %
76.16 %
|
21.79 %
21.42 %
|
2.14 %
2.42 %
|
| Elektronics |
5036
5023
|
3928
3896
|
1000
1009
|
108
118
|
78.00 %
77.56 %
|
19.86 %
20.09 %
|
2.14 %
2.35 %
|
| Entertainment |
5124
4933
|
3872
3725
|
1131
1090
|
121
118
|
75.57 %
75.51 %
|
22.07 %
22.10 %
|
2.36 %
2.39 %
|
| Cosmetics & Beauty |
5019
5085
|
3876
3936
|
1033
1031
|
110
118
|
77.23 %
77.40 %
|
20.58 %
20.28 %
|
2.19 %
2.32 %
|
| Food & Drink |
5028
5012
|
3833
3825
|
1074
1061
|
121
126
|
76.23 %
76.32 %
|
21.36 %
21.17 %
|
2.41 %
2.51 %
|
| Home & Garden |
5018
5076
|
3856
3873
|
1042
1079
|
120
124
|
76.84 %
76.30 %
|
20.77 %
21.26 %
|
2.39 %
2.44 %
|
| Finance |
4991
5014
|
3979
4023
|
887
879
|
125
112
|
79.72 %
80.24 %
|
17.77 %
17.53 %
|
2.50 %
2.23 %
|
| Health |
5024
5057
|
4052
4041
|
859
900
|
113
116
|
80.65 %
79.91 %
|
17.10 %
17.80 %
|
2.25 %
2.29 %
|
| Pets |
5107
5164
|
3914
3883
|
1070
1147
|
123
134
|
76.64 %
75.19 %
|
20.95 %
22.21 %
|
2.41 %
2.59 %
|
| Sport & Fitness |
4917
5206
|
3739
3990
|
1053
1088
|
125
128
|
76.04 %
76.64 %
|
21.42 %
20.90 %
|
2.54 %
2.46 %
|
| Job & Career |
5101
4969
|
3769
3680
|
1209
1170
|
123
119
|
73.89 %
74.06 %
|
23.70 %
23.55 %
|
2.41 %
2.39 %
|
| Dating |
5244
5040
|
3814
3677
|
1312
1244
|
118
119
|
72.73 %
72.96 %
|
25.02 %
24.68 %
|
2.25 %
2.36 %
|
| Other |
5075
5000
|
3974
3925
|
993
960
|
108
115
|
78.31 %
78.50 %
|
19.57 %
19.20 %
|
2.13 %
2.30 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Kit.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4556
4683
|
3293
3410
|
1153
1173
|
110
100
|
72.28 %
72.82 %
|
25.31 %
25.05 %
|
2.41 %
2.14 %
|
| Outlook Mail |
4723
4706
|
3531
3575
|
1086
1022
|
106
109
|
74.76 %
75.97 %
|
22.99 %
21.72 %
|
2.24 %
2.32 %
|
| Yahoo Mail |
4736
4615
|
3559
3487
|
1070
1020
|
107
108
|
75.15 %
75.56 %
|
22.59 %
22.10 %
|
2.26 %
2.34 %
|
| AOL Mail |
4752
4798
|
3621
3652
|
1009
1033
|
122
113
|
76.20 %
76.12 %
|
21.23 %
21.53 %
|
2.57 %
2.36 %
|
| Mail.com |
4911
4671
|
3808
3636
|
985
922
|
118
113
|
77.54 %
77.84 %
|
20.06 %
19.74 %
|
2.40 %
2.42 %
|
| Yandex Mail |
4819
4736
|
3674
3582
|
1045
1041
|
100
113
|
76.24 %
75.63 %
|
21.68 %
21.98 %
|
2.08 %
2.39 %
|
| GMX Mail |
4882
4508
|
3677
3383
|
1087
1021
|
118
104
|
75.32 %
75.04 %
|
22.27 %
22.65 %
|
2.42 %
2.31 %
|
| Zoho Mail |
4470
4772
|
3481
3720
|
895
938
|
94
114
|
77.87 %
77.95 %
|
20.02 %
19.66 %
|
2.10 %
2.39 %
|
| ProtonMail |
4561
4515
|
3594
3546
|
855
851
|
112
118
|
78.80 %
78.54 %
|
18.75 %
18.85 %
|
2.46 %
2.61 %
|
| Custom Mail |
4633
4563
|
3716
3626
|
806
819
|
111
118
|
80.21 %
79.47 %
|
17.40 %
17.95 %
|
2.40 %
2.59 %
|
| iCloud Mail |
4739
4728
|
3509
3445
|
1128
1173
|
102
110
|
74.05 %
72.86 %
|
23.80 %
24.81 %
|
2.15 %
2.33 %
|
| Tuta |
4595
4836
|
3592
3793
|
890
925
|
113
118
|
78.17 %
78.43 %
|
19.37 %
19.13 %
|
2.46 %
2.44 %
|
| Juno.com |
4678
4616
|
3689
3645
|
886
859
|
103
112
|
78.86 %
78.96 %
|
18.94 %
18.61 %
|
2.20 %
2.43 %
|
| Mailfence |
4622
4874
|
3660
3814
|
856
941
|
106
119
|
79.19 %
78.25 %
|
18.52 %
19.31 %
|
2.29 %
2.44 %
|
Compare MailerLite with other providers
Compare the email deliverability of MailerLite with other providers.
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