MailerLite and Kit Email Deliverability Comparison

MailerLite

Kit

In this comparison, the deliverability of MailerLite and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.886 65.756	50.829 50.741	13.573 13.544	1.484 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.15 % 77.17 %	20.60 % 20.60 %	2.25 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5143 5239	3936 4006	1102 1114	105 119	76.53 % 76.46 %	21.43 % 21.26 %	2.04 % 2.27 %
Elektronics	5103 4893	4010 3832	989 952	104 109	78.58 % 78.32 %	19.38 % 19.46 %	2.04 % 2.23 %
Entertainment	5048 4949	3834 3761	1102 1078	112 110	75.95 % 76.00 %	21.83 % 21.78 %	2.22 % 2.22 %
Cosmetics & Beauty	4978 5035	3872 3924	996 1001	110 110	77.78 % 77.93 %	20.01 % 19.88 %	2.21 % 2.18 %
Food & Drink	4953 5037	3806 3867	1031 1052	116 118	76.84 % 76.77 %	20.82 % 20.89 %	2.34 % 2.34 %
Home & Garden	5044 5043	3910 3881	1018 1047	116 115	77.52 % 76.96 %	20.18 % 20.76 %	2.30 % 2.28 %
Finance	5096 4986	4081 4022	888 856	127 108	80.08 % 80.67 %	17.43 % 17.17 %	2.49 % 2.17 %
Health	5175 5053	4187 4082	877 860	111 111	80.91 % 80.78 %	16.95 % 17.02 %	2.14 % 2.20 %
Pets	5085 5179	3897 3930	1071 1126	117 123	76.64 % 75.88 %	21.06 % 21.74 %	2.30 % 2.37 %
Sport & Fitness	4904 5135	3724 3924	1059 1093	121 118	75.94 % 76.42 %	21.59 % 21.29 %	2.47 % 2.30 %
Job & Career	5113 5132	3787 3835	1204 1180	122 117	74.07 % 74.73 %	23.55 % 22.99 %	2.39 % 2.28 %
Dating	5191 5113	3797 3758	1278 1244	116 111	73.15 % 73.50 %	24.62 % 24.33 %	2.23 % 2.17 %
Other	5053 4962	3988 3919	958 941	107 102	78.92 % 78.98 %	18.96 % 18.96 %	2.12 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4560 4597	3322 3365	1133 1138	105 94	72.85 % 73.20 %	24.85 % 24.76 %	2.30 % 2.04 %
Outlook Mail	4606 4816	3455 3671	1045 1042	106 103	75.01 % 76.23 %	22.69 % 21.64 %	2.30 % 2.14 %
Yahoo Mail	4809 4767	3657 3614	1045 1048	107 105	76.04 % 75.81 %	21.73 % 21.98 %	2.22 % 2.20 %
AOL Mail	4829 4718	3700 3609	1009 1007	120 102	76.62 % 76.49 %	20.89 % 21.34 %	2.48 % 2.16 %
Mail.com	5000 4694	3891 3673	996 914	113 107	77.82 % 78.25 %	19.92 % 19.47 %	2.26 % 2.28 %
Yandex Mail	4718 4654	3618 3551	1003 1002	97 101	76.69 % 76.30 %	21.26 % 21.53 %	2.06 % 2.17 %
GMX Mail	4897 4610	3693 3483	1090 1027	114 100	75.41 % 75.55 %	22.26 % 22.28 %	2.33 % 2.17 %
Zoho Mail	4583 4735	3583 3698	903 926	97 111	78.18 % 78.10 %	19.70 % 19.56 %	2.12 % 2.34 %
ProtonMail	4563 4580	3608 3630	847 835	108 115	79.07 % 79.26 %	18.56 % 18.23 %	2.37 % 2.51 %
Custom Mail	4720 4559	3807 3656	803 796	110 107	80.66 % 80.19 %	17.01 % 17.46 %	2.33 % 2.35 %
iCloud Mail	4719 4680	3500 3459	1122 1123	97 98	74.17 % 73.91 %	23.78 % 24.00 %	2.06 % 2.09 %
Tuta	4497 4840	3563 3809	826 920	108 111	79.23 % 78.70 %	18.37 % 19.01 %	2.40 % 2.29 %
Juno.com	4761 4625	3766 3687	895 833	100 105	79.10 % 79.72 %	18.80 % 18.01 %	2.10 % 2.27 %
Mailfence	4624 4881	3666 3836	856 933	102 112	79.28 % 78.59 %	18.51 % 19.11 %	2.21 % 2.29 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.