Kit and MailerLite Email Deliverability Comparison

Kit

MailerLite

In this comparison, the deliverability of Kit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.643 76.517	59.459 59.197	15.559 15.635	1.625 1.685

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 77.36 %	20.30 % 20.43 %	2.12 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5998	4577 4604	1261 1270	127 124	76.73 % 76.76 %	21.14 % 21.17 %	2.13 % 2.07 %
Elektronics	5786 5858	4548 4602	1115 1134	123 122	78.60 % 78.56 %	19.27 % 19.36 %	2.13 % 2.08 %
Entertainment	5907 5850	4528 4477	1255 1242	124 131	76.65 % 76.53 %	21.25 % 21.23 %	2.10 % 2.24 %
Cosmetics & Beauty	5954 5878	4658 4580	1174 1171	122 127	78.23 % 77.92 %	19.72 % 19.92 %	2.05 % 2.16 %
Food & Drink	5862 5736	4516 4409	1216 1201	130 126	77.04 % 76.87 %	20.74 % 20.94 %	2.22 % 2.20 %
Home & Garden	5934 5948	4595 4614	1212 1195	127 139	77.44 % 77.57 %	20.42 % 20.09 %	2.14 % 2.34 %
Finance	5829 5938	4725 4772	983 1023	121 143	81.06 % 80.36 %	16.86 % 17.23 %	2.08 % 2.41 %
Health	5875 5940	4778 4809	974 1011	123 120	81.33 % 80.96 %	16.58 % 17.02 %	2.09 % 2.02 %
Pets	5980 5892	4592 4534	1254 1227	134 131	76.79 % 76.95 %	20.97 % 20.82 %	2.24 % 2.22 %
Sport & Fitness	5886 5648	4519 4298	1239 1214	128 136	76.78 % 76.10 %	21.05 % 21.49 %	2.17 % 2.41 %
Job & Career	5933 5908	4448 4407	1357 1363	128 138	74.97 % 74.59 %	22.87 % 23.07 %	2.16 % 2.34 %
Dating	5976 5958	4407 4373	1442 1458	127 127	73.74 % 73.40 %	24.13 % 24.47 %	2.13 % 2.13 %
Other	5756 5965	4568 4718	1077 1126	111 121	79.36 % 79.09 %	18.71 % 18.88 %	1.93 % 2.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5338	4033 3908	1326 1315	108 115	73.77 % 73.21 %	24.25 % 24.63 %	1.98 % 2.15 %
Outlook Mail	5472 5325	4181 4024	1179 1183	112 118	76.41 % 75.57 %	21.55 % 22.22 %	2.05 % 2.22 %
Yahoo Mail	5648 5490	4305 4183	1227 1187	116 120	76.22 % 76.19 %	21.72 % 21.62 %	2.05 % 2.19 %
AOL Mail	5541 5525	4253 4255	1175 1139	113 131	76.76 % 77.01 %	21.21 % 20.62 %	2.04 % 2.37 %
Mail.com	5406 5680	4261 4438	1028 1116	117 126	78.82 % 78.13 %	19.02 % 19.65 %	2.16 % 2.22 %
Yandex Mail	5401 5358	4145 4107	1149 1130	107 121	76.75 % 76.65 %	21.27 % 21.09 %	1.98 % 2.26 %
GMX Mail	5515 5737	4185 4344	1210 1265	120 128	75.88 % 75.72 %	21.94 % 22.05 %	2.18 % 2.23 %
Zoho Mail	5463 5448	4294 4266	1049 1062	120 120	78.60 % 78.30 %	19.20 % 19.49 %	2.20 % 2.20 %
ProtonMail	5329 5261	4237 4176	970 962	122 123	79.51 % 79.38 %	18.20 % 18.29 %	2.29 % 2.34 %
Custom Mail	5258 5556	4221 4498	918 941	119 117	80.28 % 80.96 %	17.46 % 16.94 %	2.26 % 2.11 %
iCloud Mail	5465 5502	4065 4068	1291 1316	109 118	74.38 % 73.94 %	23.62 % 23.92 %	1.99 % 2.14 %
Tuta	5744 5284	4555 4194	1065 969	124 121	79.30 % 79.37 %	18.54 % 18.34 %	2.16 % 2.29 %
Juno.com	5446 5559	4372 4397	955 1052	119 110	80.28 % 79.10 %	17.54 % 18.92 %	2.19 % 1.98 %
Mailfence	5488 5454	4352 4339	1017 998	119 117	79.30 % 79.56 %	18.53 % 18.30 %	2.17 % 2.15 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.