Kit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Kit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.995 455.114	51.860 343.434	7.987 93.932	2.148 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 75.46 %	12.88 % 20.64 %	3.46 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4737 34964	4091 27382	514 6352	132 1230	86.36 % 78.31 %	10.85 % 18.17 %	2.79 % 3.52 %
Elektronics	4732 34435	4010 26270	563 6837	159 1328	84.74 % 76.29 %	11.90 % 19.85 %	3.36 % 3.86 %
Entertainment	4768 34728	3994 26257	621 7190	153 1281	83.77 % 75.61 %	13.02 % 20.70 %	3.21 % 3.69 %
Cosmetics & Beauty	4743 35343	3955 26556	612 7385	176 1402	83.39 % 75.14 %	12.90 % 20.90 %	3.71 % 3.97 %
Food & Drink	4671 35228	4002 27562	512 6413	157 1253	85.68 % 78.24 %	10.96 % 18.20 %	3.36 % 3.56 %
Home & Garden	4966 35059	4262 27476	546 6305	158 1278	85.82 % 78.37 %	10.99 % 17.98 %	3.18 % 3.65 %
Finance	4566 35532	3691 25601	690 8366	185 1565	80.84 % 72.05 %	15.11 % 23.54 %	4.05 % 4.40 %
Health	4844 35163	3976 25712	675 8056	193 1395	82.08 % 73.12 %	13.93 % 22.91 %	3.98 % 3.97 %
Pets	4682 34990	3986 27103	552 6607	144 1280	85.13 % 77.46 %	11.79 % 18.88 %	3.08 % 3.66 %
Sport & Fitness	5030 35068	4164 26032	701 7633	165 1403	82.78 % 74.23 %	13.94 % 21.77 %	3.28 % 4.00 %
Job & Career	4664 35154	3779 25839	694 7835	191 1480	81.02 % 73.50 %	14.88 % 22.29 %	4.10 % 4.21 %
Dating	4875 34735	3965 24708	736 8476	174 1551	81.33 % 71.13 %	15.10 % 24.40 %	3.57 % 4.47 %
Other	4717 34715	3985 26936	571 6477	161 1302	84.48 % 77.59 %	12.11 % 18.66 %	3.41 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 44038	3684 31661	816 10441	212 1936	78.18 % 71.89 %	17.32 % 23.71 %	4.50 % 4.40 %
Outlook Mail	4782 44353	3927 32388	679 10127	176 1838	82.12 % 73.02 %	14.20 % 22.83 %	3.68 % 4.14 %
Yahoo Mail	4769 43961	3946 32939	635 9233	188 1789	82.74 % 74.93 %	13.32 % 21.00 %	3.94 % 4.07 %
AOL Mail	4790 43857	3982 32923	646 9220	162 1714	83.13 % 75.07 %	13.49 % 21.02 %	3.38 % 3.91 %
Mail.com	4895 44241	4120 33685	609 8856	166 1700	84.17 % 76.14 %	12.44 % 20.02 %	3.39 % 3.84 %
Yandex Mail	4946 43691	4068 32244	701 9657	177 1790	82.25 % 73.80 %	14.17 % 22.10 %	3.58 % 4.10 %
GMX Mail	4739 44227	4031 33728	547 8913	161 1586	85.06 % 76.26 %	11.54 % 20.15 %	3.40 % 3.59 %
Zoho Mail	4662 44018	3996 34041	527 8391	139 1586	85.71 % 77.33 %	11.30 % 19.06 %	2.98 % 3.60 %
ProtonMail	4884 44154	4208 34132	522 8502	154 1520	86.16 % 77.30 %	10.69 % 19.26 %	3.15 % 3.44 %
Custom Mail	4750 44380	4107 34721	498 8088	145 1571	86.46 % 78.24 %	10.48 % 18.22 %	3.05 % 3.54 %
iCloud Mail	4756 4725	3766 3428	787 1011	203 286	79.18 % 72.55 %	16.55 % 21.40 %	4.27 % 6.05 %
Tuta	4679 4751	4017 3788	527 763	135 200	85.85 % 79.73 %	11.26 % 16.06 %	2.89 % 4.21 %
Juno.com	4631 4718	4008 3756	493 730	130 232	86.55 % 79.61 %	10.65 % 15.47 %	2.81 % 4.92 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.