Kit and MailerLite Email Deliverability Comparison

Kit

MailerLite

In this comparison, the deliverability of Kit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 65.706	50.857 50.988	13.425 13.286	1.400 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 77.60 %	20.44 % 20.22 %	2.13 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 4892	3803 3742	1032 1050	99 100	77.08 % 76.49 %	20.92 % 21.46 %	2.01 % 2.04 %
Elektronics	5055 5052	3941 3963	1011 981	103 108	77.96 % 78.44 %	20.00 % 19.42 %	2.04 % 2.14 %
Entertainment	4928 5002	3792 3815	1035 1077	101 110	76.95 % 76.27 %	21.00 % 21.53 %	2.05 % 2.20 %
Cosmetics & Beauty	5118 5098	3991 4011	1023 987	104 100	77.98 % 78.68 %	19.99 % 19.36 %	2.03 % 1.96 %
Food & Drink	5034 5025	3884 3849	1036 1059	114 117	77.16 % 76.60 %	20.58 % 21.07 %	2.26 % 2.33 %
Home & Garden	5153 5029	3928 3916	1118 1004	107 109	76.23 % 77.87 %	21.70 % 19.96 %	2.08 % 2.17 %
Finance	4996 4986	4055 4036	837 830	104 120	81.16 % 80.95 %	16.75 % 16.65 %	2.08 % 2.41 %
Health	5193 4950	4178 4019	905 827	110 104	80.45 % 81.19 %	17.43 % 16.71 %	2.12 % 2.10 %
Pets	5084 5261	3890 4080	1078 1054	116 127	76.51 % 77.55 %	21.20 % 20.03 %	2.28 % 2.41 %
Sport & Fitness	5108 4975	3960 3829	1035 1030	113 116	77.53 % 76.96 %	20.26 % 20.70 %	2.21 % 2.33 %
Job & Career	4965 5118	3736 3852	1122 1159	107 107	75.25 % 75.26 %	22.60 % 22.65 %	2.16 % 2.09 %
Dating	5067 5189	3721 3817	1233 1271	113 101	73.44 % 73.56 %	24.33 % 24.49 %	2.23 % 1.95 %
Other	5047 5129	3978 4059	960 957	109 113	78.82 % 79.14 %	19.02 % 18.66 %	2.16 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4744	3416 3491	1106 1146	89 107	74.08 % 73.59 %	23.99 % 24.16 %	1.93 % 2.26 %
Outlook Mail	4718 4726	3624 3588	996 1039	98 99	76.81 % 75.92 %	21.11 % 21.98 %	2.08 % 2.09 %
Yahoo Mail	4739 4711	3614 3600	1025 1009	100 102	76.26 % 76.42 %	21.63 % 21.42 %	2.11 % 2.17 %
AOL Mail	4678 4639	3600 3576	979 957	99 106	76.96 % 77.09 %	20.93 % 20.63 %	2.12 % 2.28 %
Mail.com	4706 4931	3722 3874	879 950	105 107	79.09 % 78.56 %	18.68 % 19.27 %	2.23 % 2.17 %
Yandex Mail	4695 4763	3578 3670	1010 998	107 95	76.21 % 77.05 %	21.51 % 20.95 %	2.28 % 1.99 %
GMX Mail	4660 4692	3523 3575	1042 1012	95 105	75.60 % 76.19 %	22.36 % 21.57 %	2.04 % 2.24 %
Zoho Mail	4695 4535	3696 3566	904 879	95 90	78.72 % 78.63 %	19.25 % 19.38 %	2.02 % 1.98 %
ProtonMail	4557 4573	3621 3635	834 836	102 102	79.46 % 79.49 %	18.30 % 18.28 %	2.24 % 2.23 %
Custom Mail	4681 4678	3745 3782	830 791	106 105	80.00 % 80.85 %	17.73 % 16.91 %	2.26 % 2.24 %
iCloud Mail	4774 4660	3490 3479	1184 1074	100 107	73.10 % 74.66 %	24.80 % 23.05 %	2.09 % 2.30 %
Tuta	4811 4651	3803 3669	907 869	101 113	79.05 % 78.89 %	18.85 % 18.68 %	2.10 % 2.43 %
Juno.com	4612 4798	3652 3815	853 884	107 99	79.18 % 79.51 %	18.50 % 18.42 %	2.32 % 2.06 %
Mailfence	4745 4605	3773 3668	876 842	96 95	79.52 % 79.65 %	18.46 % 18.28 %	2.02 % 2.06 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.