Kit and MailerLite Email Deliverability Comparison

Kit

MailerLite

In this comparison, the deliverability of Kit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.621 65.677	50.314 50.404	13.738 13.751	1.569 1.522

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 76.75 %	20.94 % 20.94 %	2.39 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 4993	3840 3798	1080 1088	122 107	76.16 % 76.07 %	21.42 % 21.79 %	2.42 % 2.14 %
Elektronics	5023 5036	3896 3928	1009 1000	118 108	77.56 % 78.00 %	20.09 % 19.86 %	2.35 % 2.14 %
Entertainment	4933 5124	3725 3872	1090 1131	118 121	75.51 % 75.57 %	22.10 % 22.07 %	2.39 % 2.36 %
Cosmetics & Beauty	5085 5019	3936 3876	1031 1033	118 110	77.40 % 77.23 %	20.28 % 20.58 %	2.32 % 2.19 %
Food & Drink	5012 5028	3825 3833	1061 1074	126 121	76.32 % 76.23 %	21.17 % 21.36 %	2.51 % 2.41 %
Home & Garden	5076 5018	3873 3856	1079 1042	124 120	76.30 % 76.84 %	21.26 % 20.77 %	2.44 % 2.39 %
Finance	5014 4991	4023 3979	879 887	112 125	80.24 % 79.72 %	17.53 % 17.77 %	2.23 % 2.50 %
Health	5057 5024	4041 4052	900 859	116 113	79.91 % 80.65 %	17.80 % 17.10 %	2.29 % 2.25 %
Pets	5164 5107	3883 3914	1147 1070	134 123	75.19 % 76.64 %	22.21 % 20.95 %	2.59 % 2.41 %
Sport & Fitness	5206 4917	3990 3739	1088 1053	128 125	76.64 % 76.04 %	20.90 % 21.42 %	2.46 % 2.54 %
Job & Career	4969 5101	3680 3769	1170 1209	119 123	74.06 % 73.89 %	23.55 % 23.70 %	2.39 % 2.41 %
Dating	5040 5244	3677 3814	1244 1312	119 118	72.96 % 72.73 %	24.68 % 25.02 %	2.36 % 2.25 %
Other	5000 5075	3925 3974	960 993	115 108	78.50 % 78.31 %	19.20 % 19.57 %	2.30 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4683 4556	3410 3293	1173 1153	100 110	72.82 % 72.28 %	25.05 % 25.31 %	2.14 % 2.41 %
Outlook Mail	4706 4723	3575 3531	1022 1086	109 106	75.97 % 74.76 %	21.72 % 22.99 %	2.32 % 2.24 %
Yahoo Mail	4615 4736	3487 3559	1020 1070	108 107	75.56 % 75.15 %	22.10 % 22.59 %	2.34 % 2.26 %
AOL Mail	4798 4752	3652 3621	1033 1009	113 122	76.12 % 76.20 %	21.53 % 21.23 %	2.36 % 2.57 %
Mail.com	4671 4911	3636 3808	922 985	113 118	77.84 % 77.54 %	19.74 % 20.06 %	2.42 % 2.40 %
Yandex Mail	4736 4819	3582 3674	1041 1045	113 100	75.63 % 76.24 %	21.98 % 21.68 %	2.39 % 2.08 %
GMX Mail	4508 4882	3383 3677	1021 1087	104 118	75.04 % 75.32 %	22.65 % 22.27 %	2.31 % 2.42 %
Zoho Mail	4772 4470	3720 3481	938 895	114 94	77.95 % 77.87 %	19.66 % 20.02 %	2.39 % 2.10 %
ProtonMail	4515 4561	3546 3594	851 855	118 112	78.54 % 78.80 %	18.85 % 18.75 %	2.61 % 2.46 %
Custom Mail	4563 4633	3626 3716	819 806	118 111	79.47 % 80.21 %	17.95 % 17.40 %	2.59 % 2.40 %
iCloud Mail	4728 4739	3445 3509	1173 1128	110 102	72.86 % 74.05 %	24.81 % 23.80 %	2.33 % 2.15 %
Tuta	4836 4595	3793 3592	925 890	118 113	78.43 % 78.17 %	19.13 % 19.37 %	2.44 % 2.46 %
Juno.com	4616 4678	3645 3689	859 886	112 103	78.96 % 78.86 %	18.61 % 18.94 %	2.43 % 2.20 %
Mailfence	4874 4622	3814 3660	941 856	119 106	78.25 % 79.19 %	19.31 % 18.52 %	2.44 % 2.29 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.