Kit and MailerLite Email Deliverability Comparison

Kit

MailerLite

In this comparison, the deliverability of Kit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 65.886	50.741 50.829	13.544 13.573	1.471 1.484

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 77.15 %	20.60 % 20.60 %	2.24 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 5143	4006 3936	1114 1102	119 105	76.46 % 76.53 %	21.26 % 21.43 %	2.27 % 2.04 %
Elektronics	4893 5103	3832 4010	952 989	109 104	78.32 % 78.58 %	19.46 % 19.38 %	2.23 % 2.04 %
Entertainment	4949 5048	3761 3834	1078 1102	110 112	76.00 % 75.95 %	21.78 % 21.83 %	2.22 % 2.22 %
Cosmetics & Beauty	5035 4978	3924 3872	1001 996	110 110	77.93 % 77.78 %	19.88 % 20.01 %	2.18 % 2.21 %
Food & Drink	5037 4953	3867 3806	1052 1031	118 116	76.77 % 76.84 %	20.89 % 20.82 %	2.34 % 2.34 %
Home & Garden	5043 5044	3881 3910	1047 1018	115 116	76.96 % 77.52 %	20.76 % 20.18 %	2.28 % 2.30 %
Finance	4986 5096	4022 4081	856 888	108 127	80.67 % 80.08 %	17.17 % 17.43 %	2.17 % 2.49 %
Health	5053 5175	4082 4187	860 877	111 111	80.78 % 80.91 %	17.02 % 16.95 %	2.20 % 2.14 %
Pets	5179 5085	3930 3897	1126 1071	123 117	75.88 % 76.64 %	21.74 % 21.06 %	2.37 % 2.30 %
Sport & Fitness	5135 4904	3924 3724	1093 1059	118 121	76.42 % 75.94 %	21.29 % 21.59 %	2.30 % 2.47 %
Job & Career	5132 5113	3835 3787	1180 1204	117 122	74.73 % 74.07 %	22.99 % 23.55 %	2.28 % 2.39 %
Dating	5113 5191	3758 3797	1244 1278	111 116	73.50 % 73.15 %	24.33 % 24.62 %	2.17 % 2.23 %
Other	4962 5053	3919 3988	941 958	102 107	78.98 % 78.92 %	18.96 % 18.96 %	2.06 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4560	3365 3322	1138 1133	94 105	73.20 % 72.85 %	24.76 % 24.85 %	2.04 % 2.30 %
Outlook Mail	4816 4606	3671 3455	1042 1045	103 106	76.23 % 75.01 %	21.64 % 22.69 %	2.14 % 2.30 %
Yahoo Mail	4767 4809	3614 3657	1048 1045	105 107	75.81 % 76.04 %	21.98 % 21.73 %	2.20 % 2.22 %
AOL Mail	4718 4829	3609 3700	1007 1009	102 120	76.49 % 76.62 %	21.34 % 20.89 %	2.16 % 2.48 %
Mail.com	4694 5000	3673 3891	914 996	107 113	78.25 % 77.82 %	19.47 % 19.92 %	2.28 % 2.26 %
Yandex Mail	4654 4718	3551 3618	1002 1003	101 97	76.30 % 76.69 %	21.53 % 21.26 %	2.17 % 2.06 %
GMX Mail	4610 4897	3483 3693	1027 1090	100 114	75.55 % 75.41 %	22.28 % 22.26 %	2.17 % 2.33 %
Zoho Mail	4735 4583	3698 3583	926 903	111 97	78.10 % 78.18 %	19.56 % 19.70 %	2.34 % 2.12 %
ProtonMail	4580 4563	3630 3608	835 847	115 108	79.26 % 79.07 %	18.23 % 18.56 %	2.51 % 2.37 %
Custom Mail	4559 4720	3656 3807	796 803	107 110	80.19 % 80.66 %	17.46 % 17.01 %	2.35 % 2.33 %
iCloud Mail	4680 4719	3459 3500	1123 1122	98 97	73.91 % 74.17 %	24.00 % 23.78 %	2.09 % 2.06 %
Tuta	4840 4497	3809 3563	920 826	111 108	78.70 % 79.23 %	19.01 % 18.37 %	2.29 % 2.40 %
Juno.com	4625 4761	3687 3766	833 895	105 100	79.72 % 79.10 %	18.01 % 18.80 %	2.27 % 2.10 %
Mailfence	4881 4624	3836 3666	933 856	112 102	78.59 % 79.28 %	19.11 % 18.51 %	2.29 % 2.21 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.