Kit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Kit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.870 464.086	59.155 350.548	9.240 95.358	2.475 18.180

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.47 % 75.54 %	13.04 % 20.55 %	3.49 % 3.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5419 35672	4672 27961	594 6451	153 1260	86.22 % 78.38 %	10.96 % 18.08 %	2.82 % 3.53 %
Elektronics	5399 35120	4553 26831	653 6939	193 1350	84.33 % 76.40 %	12.09 % 19.76 %	3.57 % 3.84 %
Entertainment	5474 35392	4567 26791	723 7296	184 1305	83.43 % 75.70 %	13.21 % 20.61 %	3.36 % 3.69 %
Cosmetics & Beauty	5397 35992	4495 27069	700 7485	202 1438	83.29 % 75.21 %	12.97 % 20.80 %	3.74 % 4.00 %
Food & Drink	5336 35937	4555 28143	595 6513	186 1281	85.36 % 78.31 %	11.15 % 18.12 %	3.49 % 3.56 %
Home & Garden	5656 35768	4848 28057	632 6402	176 1309	85.71 % 78.44 %	11.17 % 17.90 %	3.11 % 3.66 %
Finance	5244 36237	4237 26131	799 8496	208 1610	80.80 % 72.11 %	15.24 % 23.45 %	3.97 % 4.44 %
Health	5525 35861	4526 26256	779 8174	220 1431	81.92 % 73.22 %	14.10 % 22.79 %	3.98 % 3.99 %
Pets	5343 35725	4543 27690	639 6719	161 1316	85.03 % 77.51 %	11.96 % 18.81 %	3.01 % 3.68 %
Sport & Fitness	5709 35735	4717 26553	803 7746	189 1436	82.62 % 74.31 %	14.07 % 21.68 %	3.31 % 4.02 %
Job & Career	5371 35825	4339 26352	811 7956	221 1517	80.79 % 73.56 %	15.10 % 22.21 %	4.11 % 4.23 %
Dating	5570 35402	4524 25218	850 8596	196 1588	81.22 % 71.23 %	15.26 % 24.28 %	3.52 % 4.49 %
Other	5427 35420	4579 27496	662 6585	186 1339	84.37 % 77.63 %	12.20 % 18.59 %	3.43 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5434 44744	4230 32175	948 10586	256 1983	77.84 % 71.91 %	17.45 % 23.66 %	4.71 % 4.43 %
Outlook Mail	5466 45008	4487 32889	784 10246	195 1873	82.09 % 73.07 %	14.34 % 22.76 %	3.57 % 4.16 %
Yahoo Mail	5430 44729	4481 33546	732 9362	217 1821	82.52 % 75.00 %	13.48 % 20.93 %	4.00 % 4.07 %
AOL Mail	5480 44548	4543 33471	749 9329	188 1748	82.90 % 75.13 %	13.67 % 20.94 %	3.43 % 3.92 %
Mail.com	5555 44909	4664 34208	699 8958	192 1743	83.96 % 76.17 %	12.58 % 19.95 %	3.46 % 3.88 %
Yandex Mail	5623 44352	4613 32756	806 9773	204 1823	82.04 % 73.85 %	14.33 % 22.04 %	3.63 % 4.11 %
GMX Mail	5401 44905	4587 34287	629 9010	185 1608	84.93 % 76.35 %	11.65 % 20.06 %	3.43 % 3.58 %
Zoho Mail	5360 44739	4584 34627	614 8495	162 1617	85.52 % 77.40 %	11.46 % 18.99 %	3.02 % 3.61 %
ProtonMail	5605 44907	4829 34752	608 8606	168 1549	86.16 % 77.39 %	10.85 % 19.16 %	3.00 % 3.45 %
Custom Mail	5428 45066	4684 35291	578 8179	166 1596	86.29 % 78.31 %	10.65 % 18.15 %	3.06 % 3.54 %
iCloud Mail	5431 5372	4295 3908	906 1137	230 327	79.08 % 72.75 %	16.68 % 21.17 %	4.23 % 6.09 %
Tuta	5351 5467	4577 4367	613 865	161 235	85.54 % 79.88 %	11.46 % 15.82 %	3.01 % 4.30 %
Juno.com	5306 5340	4581 4271	574 812	151 257	86.34 % 79.98 %	10.82 % 15.21 %	2.85 % 4.81 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.