Kit and MailerLite Email Deliverability Comparison

Kit

MailerLite

In this comparison, the deliverability of Kit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 76.782	59.546 58.982	15.637 15.987	1.628 1.813

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 76.82 %	20.36 % 20.82 %	2.12 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 5999	4646 4570	1262 1295	129 134	76.96 % 76.18 %	20.90 % 21.59 %	2.14 % 2.23 %
Elektronics	5734 5878	4509 4594	1103 1157	122 127	78.64 % 78.16 %	19.24 % 19.68 %	2.13 % 2.16 %
Entertainment	5794 5895	4426 4466	1248 1290	120 139	76.39 % 75.76 %	21.54 % 21.88 %	2.07 % 2.36 %
Cosmetics & Beauty	5934 5906	4640 4573	1172 1198	122 135	78.19 % 77.43 %	19.75 % 20.28 %	2.06 % 2.29 %
Food & Drink	5909 5742	4558 4389	1222 1213	129 140	77.14 % 76.44 %	20.68 % 21.13 %	2.18 % 2.44 %
Home & Garden	5900 5963	4561 4599	1210 1218	129 146	77.31 % 77.13 %	20.51 % 20.43 %	2.19 % 2.45 %
Finance	5815 5987	4713 4771	982 1062	120 154	81.05 % 79.69 %	16.89 % 17.74 %	2.06 % 2.57 %
Health	5884 6005	4769 4832	989 1040	126 133	81.05 % 80.47 %	16.81 % 17.32 %	2.14 % 2.21 %
Pets	6051 5865	4624 4490	1293 1235	134 140	76.42 % 76.56 %	21.37 % 21.06 %	2.21 % 2.39 %
Sport & Fitness	6014 5692	4628 4289	1258 1255	128 148	76.95 % 75.35 %	20.92 % 22.05 %	2.13 % 2.60 %
Job & Career	6016 5948	4514 4395	1371 1406	131 147	75.03 % 73.89 %	22.79 % 23.64 %	2.18 % 2.47 %
Dating	5987 6001	4416 4367	1447 1493	124 141	73.76 % 72.77 %	24.17 % 24.88 %	2.07 % 2.35 %
Other	5736 5901	4542 4647	1080 1125	114 129	79.18 % 78.75 %	18.83 % 19.06 %	1.99 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5357	3962 3890	1308 1337	104 130	73.73 % 72.62 %	24.34 % 24.96 %	1.94 % 2.43 %
Outlook Mail	5566 5383	4246 4032	1206 1222	114 129	76.28 % 74.90 %	21.67 % 22.70 %	2.05 % 2.40 %
Yahoo Mail	5573 5570	4248 4220	1210 1221	115 129	76.22 % 75.76 %	21.71 % 21.92 %	2.06 % 2.32 %
AOL Mail	5492 5521	4219 4229	1159 1154	114 138	76.82 % 76.60 %	21.10 % 20.90 %	2.08 % 2.50 %
Mail.com	5453 5756	4295 4464	1040 1155	118 137	78.76 % 77.55 %	19.07 % 20.07 %	2.16 % 2.38 %
Yandex Mail	5432 5494	4159 4184	1163 1188	110 122	76.56 % 76.16 %	21.41 % 21.62 %	2.03 % 2.22 %
GMX Mail	5425 5715	4118 4292	1193 1286	114 137	75.91 % 75.10 %	21.99 % 22.50 %	2.10 % 2.40 %
Zoho Mail	5553 5415	4363 4221	1069 1073	121 121	78.57 % 77.95 %	19.25 % 19.82 %	2.18 % 2.23 %
ProtonMail	5414 5288	4308 4167	979 989	127 132	79.57 % 78.80 %	18.08 % 18.70 %	2.35 % 2.50 %
Custom Mail	5273 5542	4240 4454	914 955	119 133	80.41 % 80.37 %	17.33 % 17.23 %	2.26 % 2.40 %
iCloud Mail	5457 5593	4062 4111	1286 1357	109 125	74.44 % 73.50 %	23.57 % 24.26 %	2.00 % 2.23 %
Tuta	5719 5238	4521 4126	1075 979	123 133	79.05 % 78.77 %	18.80 % 18.69 %	2.15 % 2.54 %
Juno.com	5479 5541	4386 4351	975 1067	118 123	80.05 % 78.52 %	17.80 % 19.26 %	2.15 % 2.22 %
Mailfence	5601 5369	4419 4241	1060 1004	122 124	78.90 % 78.99 %	18.93 % 18.70 %	2.18 % 2.31 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.