Kit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Kit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.857 401.873	7.409 302.296	1.114 84.443	334 15.134

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 75.22 %	12.58 % 21.01 %	3.77 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	655 30915	571 24147	69 5707	15 1061	87.18 % 78.11 %	10.53 % 18.46 %	2.29 % 3.43 %
Elektronics	705 30335	590 23042	82 6142	33 1151	83.69 % 75.96 %	11.63 % 20.25 %	4.68 % 3.79 %
Entertainment	699 30716	578 23154	90 6469	31 1093	82.69 % 75.38 %	12.88 % 21.06 %	4.43 % 3.56 %
Cosmetics & Beauty	709 31161	585 23314	90 6633	34 1214	82.51 % 74.82 %	12.69 % 21.29 %	4.80 % 3.90 %
Food & Drink	659 31168	569 24330	69 5767	21 1071	86.34 % 78.06 %	10.47 % 18.50 %	3.19 % 3.44 %
Home & Garden	665 30857	571 24132	71 5636	23 1089	85.86 % 78.21 %	10.68 % 18.26 %	3.46 % 3.53 %
Finance	647 31445	530 22561	97 7555	20 1329	81.92 % 71.75 %	14.99 % 24.03 %	3.09 % 4.23 %
Health	694 31047	574 22601	92 7275	28 1171	82.71 % 72.80 %	13.26 % 23.43 %	4.03 % 3.77 %
Pets	663 30908	563 23895	76 5927	24 1086	84.92 % 77.31 %	11.46 % 19.18 %	3.62 % 3.51 %
Sport & Fitness	726 31087	604 23015	101 6872	21 1200	83.20 % 74.03 %	13.91 % 22.11 %	2.89 % 3.86 %
Job & Career	673 31124	550 22829	98 7030	25 1265	81.72 % 73.35 %	14.56 % 22.59 %	3.71 % 4.06 %
Dating	706 30448	568 21534	102 7624	36 1290	80.45 % 70.72 %	14.45 % 25.04 %	5.10 % 4.24 %
Other	656 30662	556 23742	77 5806	23 1114	84.76 % 77.43 %	11.74 % 18.94 %	3.51 % 3.63 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	706 39957	544 28742	123 9528	39 1687	77.05 % 71.93 %	17.42 % 23.85 %	5.52 % 4.22 %
Outlook Mail	665 40225	549 29282	89 9327	27 1616	82.56 % 72.80 %	13.38 % 23.19 %	4.06 % 4.02 %
Yahoo Mail	687 39830	570 29778	88 8469	29 1583	82.97 % 74.76 %	12.81 % 21.26 %	4.22 % 3.97 %
AOL Mail	616 39771	507 29775	83 8467	26 1529	82.31 % 74.87 %	13.47 % 21.29 %	4.22 % 3.84 %
Mail.com	681 40310	571 30612	86 8181	24 1517	83.85 % 75.94 %	12.63 % 20.30 %	3.52 % 3.76 %
Yandex Mail	689 39506	563 29099	96 8849	30 1558	81.71 % 73.66 %	13.93 % 22.40 %	4.35 % 3.94 %
GMX Mail	701 40145	602 30485	78 8253	21 1407	85.88 % 75.94 %	11.13 % 20.56 %	3.00 % 3.50 %
Zoho Mail	656 39861	559 30734	74 7717	23 1410	85.21 % 77.10 %	11.28 % 19.36 %	3.51 % 3.54 %
ProtonMail	736 39937	638 30756	77 7850	21 1331	86.68 % 77.01 %	10.46 % 19.66 %	2.85 % 3.33 %
Custom Mail	680 40311	588 31456	67 7454	25 1401	86.47 % 78.03 %	9.85 % 18.49 %	3.68 % 3.48 %
iCloud Mail	741 691	589 510	118 145	34 36	79.49 % 73.81 %	15.92 % 20.98 %	4.59 % 5.21 %
Tuta	645 662	555 536	70 102	20 24	86.05 % 80.97 %	10.85 % 15.41 %	3.10 % 3.63 %
Juno.com	654 667	574 531	65 101	15 35	87.77 % 79.61 %	9.94 % 15.14 %	2.29 % 5.25 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.