Kit and MailerLite Email Deliverability Comparison

Kit

MailerLite

In this comparison, the deliverability of Kit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.532 76.692	59.301 59.573	15.612 15.500	1.619 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.49 % 77.68 %	20.40 % 20.21 %	2.12 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5912 5987	4544 4637	1241 1225	127 125	76.86 % 77.45 %	20.99 % 20.46 %	2.15 % 2.09 %
Elektronics	5766 5846	4517 4605	1128 1122	121 119	78.34 % 78.77 %	19.56 % 19.19 %	2.10 % 2.04 %
Entertainment	5963 5868	4535 4533	1304 1216	124 119	76.05 % 77.25 %	21.87 % 20.72 %	2.08 % 2.03 %
Cosmetics & Beauty	5998 5895	4673 4608	1202 1161	123 126	77.91 % 78.17 %	20.04 % 19.69 %	2.05 % 2.14 %
Food & Drink	5958 5809	4579 4491	1250 1195	129 123	76.85 % 77.31 %	20.98 % 20.57 %	2.17 % 2.12 %
Home & Garden	5970 5907	4625 4581	1217 1194	128 132	77.47 % 77.55 %	20.39 % 20.21 %	2.14 % 2.23 %
Finance	5740 5977	4653 4825	968 1020	119 132	81.06 % 80.73 %	16.86 % 17.07 %	2.07 % 2.21 %
Health	5751 5891	4689 4772	936 1002	126 117	81.53 % 81.00 %	16.28 % 17.01 %	2.19 % 1.99 %
Pets	5989 5809	4607 4488	1252 1200	130 121	76.92 % 77.26 %	20.90 % 20.66 %	2.17 % 2.08 %
Sport & Fitness	5853 5749	4490 4404	1239 1214	124 131	76.71 % 76.60 %	21.17 % 21.12 %	2.12 % 2.28 %
Job & Career	5995 6002	4501 4490	1360 1379	134 133	75.08 % 74.81 %	22.69 % 22.98 %	2.24 % 2.22 %
Dating	5933 5969	4377 4393	1430 1454	126 122	73.77 % 73.60 %	24.10 % 24.36 %	2.12 % 2.04 %
Other	5704 5983	4511 4746	1085 1118	108 119	79.08 % 79.32 %	19.02 % 18.69 %	1.89 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5520 5419	4092 3986	1319 1318	109 115	74.13 % 73.56 %	23.89 % 24.32 %	1.97 % 2.12 %
Outlook Mail	5479 5295	4158 4018	1211 1162	110 115	75.89 % 75.88 %	22.10 % 21.95 %	2.01 % 2.17 %
Yahoo Mail	5595 5420	4278 4137	1203 1169	114 114	76.46 % 76.33 %	21.50 % 21.57 %	2.04 % 2.10 %
AOL Mail	5586 5539	4286 4278	1184 1137	116 124	76.73 % 77.23 %	21.20 % 20.53 %	2.08 % 2.24 %
Mail.com	5302 5555	4177 4390	1014 1047	111 118	78.78 % 79.03 %	19.12 % 18.85 %	2.09 % 2.12 %
Yandex Mail	5317 5331	4061 4100	1150 1115	106 116	76.38 % 76.91 %	21.63 % 20.92 %	1.99 % 2.18 %
GMX Mail	5513 5759	4162 4374	1232 1262	119 123	75.49 % 75.95 %	22.35 % 21.91 %	2.16 % 2.14 %
Zoho Mail	5551 5455	4352 4298	1075 1040	124 117	78.40 % 78.79 %	19.37 % 19.07 %	2.23 % 2.14 %
ProtonMail	5360 5395	4252 4308	985 971	123 116	79.33 % 79.85 %	18.38 % 18.00 %	2.29 % 2.15 %
Custom Mail	5286 5470	4241 4428	931 932	114 110	80.23 % 80.95 %	17.61 % 17.04 %	2.16 % 2.01 %
iCloud Mail	5371 5683	3988 4222	1275 1347	108 114	74.25 % 74.29 %	23.74 % 23.70 %	2.01 % 2.01 %
Tuta	5665 5417	4487 4318	1057 980	121 119	79.21 % 79.71 %	18.66 % 18.09 %	2.14 % 2.20 %
Juno.com	5545 5492	4458 4360	967 1027	120 105	80.40 % 79.39 %	17.44 % 18.70 %	2.16 % 1.91 %
Mailfence	5442 5462	4309 4356	1009 993	124 113	79.18 % 79.75 %	18.54 % 18.18 %	2.28 % 2.07 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.