Kit and MailerLite Email Deliverability Comparison

Kit

MailerLite

In this comparison, the deliverability of Kit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 64.130	50.227 50.230	13.019 12.956	1.456 1.469

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 78.33 %	20.28 % 20.20 %	2.27 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4814	3822 3744	1000 1001	109 105	78.61 % 77.77 %	20.57 % 20.79 %	2.24 % 2.18 %
Elektronics	4984 4954	3908 3895	1013 968	108 116	78.41 % 78.62 %	20.33 % 19.54 %	2.17 % 2.34 %
Entertainment	4853 4872	3776 3770	989 1025	107 109	77.81 % 77.38 %	20.38 % 21.04 %	2.20 % 2.24 %
Cosmetics & Beauty	5017 4881	3966 3859	993 956	104 104	79.05 % 79.06 %	19.79 % 19.59 %	2.07 % 2.13 %
Food & Drink	5051 4995	3933 3887	1035 1025	118 120	77.87 % 77.82 %	20.49 % 20.52 %	2.34 % 2.40 %
Home & Garden	5055 4860	3884 3826	1076 986	110 111	76.83 % 78.72 %	21.29 % 20.29 %	2.18 % 2.28 %
Finance	4966 4835	4011 3889	878 854	110 116	80.77 % 80.43 %	17.68 % 17.66 %	2.22 % 2.40 %
Health	4914 4912	3940 3965	895 887	111 107	80.18 % 80.72 %	18.21 % 18.06 %	2.26 % 2.18 %
Pets	4915 5155	3818 4057	1026 1006	117 123	77.68 % 78.70 %	20.87 % 19.52 %	2.38 % 2.39 %
Sport & Fitness	4988 4882	3921 3804	980 1006	119 120	78.61 % 77.92 %	19.65 % 20.61 %	2.39 % 2.46 %
Job & Career	4740 4973	3634 3807	1027 1108	110 109	76.67 % 76.55 %	21.67 % 22.28 %	2.32 % 2.19 %
Dating	4881 5014	3693 3764	1123 1184	114 110	75.66 % 75.07 %	23.01 % 23.61 %	2.34 % 2.19 %
Other	4973 4983	3921 3963	984 950	119 119	78.85 % 79.53 %	19.79 % 19.06 %	2.39 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4697	3520 3532	1032 1085	101 115	76.17 % 75.20 %	22.33 % 23.10 %	2.19 % 2.45 %
Outlook Mail	4643 4718	3600 3633	962 1018	103 104	77.54 % 77.00 %	20.72 % 21.58 %	2.22 % 2.20 %
Yahoo Mail	4629 4713	3586 3671	959 976	102 107	77.47 % 77.89 %	20.72 % 20.71 %	2.20 % 2.27 %
AOL Mail	4734 4709	3681 3677	982 960	107 110	77.76 % 78.08 %	20.74 % 20.39 %	2.26 % 2.34 %
Mail.com	4748 4720	3796 3737	878 906	107 107	79.95 % 79.17 %	18.49 % 19.19 %	2.25 % 2.27 %
Yandex Mail	4825 4810	3737 3752	1026 983	116 103	77.45 % 78.00 %	21.26 % 20.44 %	2.40 % 2.14 %
GMX Mail	4693 4668	3627 3604	1016 999	103 108	77.29 % 77.21 %	21.65 % 21.40 %	2.19 % 2.31 %
Zoho Mail	4655 4656	3691 3695	910 914	104 99	79.29 % 79.36 %	19.55 % 19.63 %	2.23 % 2.13 %
ProtonMail	4660 4703	3707 3763	897 897	107 109	79.55 % 80.01 %	19.25 % 19.07 %	2.30 % 2.32 %
Custom Mail	4697 4629	3769 3717	863 829	109 111	80.24 % 80.30 %	18.37 % 17.91 %	2.32 % 2.40 %
iCloud Mail	4629 4594	3466 3520	1071 1025	111 108	74.88 % 76.62 %	23.14 % 22.31 %	2.40 % 2.35 %
Tuta	4831 4650	3840 3676	935 888	109 116	79.49 % 79.05 %	19.35 % 19.10 %	2.26 % 2.49 %
Juno.com	4702 4784	3744 3811	885 903	111 108	79.63 % 79.66 %	18.82 % 18.88 %	2.36 % 2.26 %
Mailfence	3132 3079	2463 2442	603 573	66 64	78.64 % 79.31 %	19.25 % 18.61 %	2.11 % 2.08 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.