MailerLite and HubSpot Email Deliverability Comparison

MailerLite

HubSpot

In this comparison, the deliverability of MailerLite and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.130 64.221	50.230 52.236	12.956 11.235	1.469 1.172

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.33 % 81.34 %	20.20 % 17.49 %	2.29 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4814 4948	3744 4000	1001 875	105 96	77.77 % 80.84 %	20.79 % 17.68 %	2.18 % 1.94 %
Elektronics	4954 4767	3895 3908	968 803	116 84	78.62 % 81.98 %	19.54 % 16.84 %	2.34 % 1.76 %
Entertainment	4872 4801	3770 3896	1025 843	109 88	77.38 % 81.15 %	21.04 % 17.56 %	2.24 % 1.83 %
Cosmetics & Beauty	4881 4762	3859 3897	956 813	104 88	79.06 % 81.84 %	19.59 % 17.07 %	2.13 % 1.85 %
Food & Drink	4995 4908	3887 3987	1025 880	120 92	77.82 % 81.23 %	20.52 % 17.93 %	2.40 % 1.87 %
Home & Garden	4860 4970	3826 4027	986 880	111 93	78.72 % 81.03 %	20.29 % 17.71 %	2.28 % 1.87 %
Finance	4835 5054	3889 4233	854 764	116 93	80.43 % 83.76 %	17.66 % 15.12 %	2.40 % 1.84 %
Health	4912 5160	3965 4324	887 778	107 94	80.72 % 83.80 %	18.06 % 15.08 %	2.18 % 1.82 %
Pets	5155 5111	4057 4107	1006 942	123 90	78.70 % 80.36 %	19.52 % 18.43 %	2.39 % 1.76 %
Sport & Fitness	4882 5079	3804 4098	1006 916	120 92	77.92 % 80.69 %	20.61 % 18.04 %	2.46 % 1.81 %
Job & Career	4973 4919	3807 3914	1108 949	109 94	76.55 % 79.57 %	22.28 % 19.29 %	2.19 % 1.91 %
Dating	5014 4837	3764 3808	1184 976	110 76	75.07 % 78.73 %	23.61 % 20.18 %	2.19 % 1.57 %
Other	4983 4905	3963 4037	950 816	119 92	79.53 % 82.30 %	19.06 % 16.64 %	2.39 % 1.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4596	3532 3645	1085 907	115 88	75.20 % 79.31 %	23.10 % 19.73 %	2.45 % 1.91 %
Outlook Mail	4718 4930	3633 3947	1018 908	104 87	77.00 % 80.06 %	21.58 % 18.42 %	2.20 % 1.76 %
Yahoo Mail	4713 4660	3671 3761	976 842	107 83	77.89 % 80.71 %	20.71 % 18.07 %	2.27 % 1.78 %
AOL Mail	4709 4836	3677 3904	960 893	110 85	78.08 % 80.73 %	20.39 % 18.47 %	2.34 % 1.76 %
Mail.com	4720 4772	3737 3915	906 813	107 78	79.17 % 82.04 %	19.19 % 17.04 %	2.27 % 1.63 %
Yandex Mail	4810 4579	3752 3732	983 804	103 80	78.00 % 81.50 %	20.44 % 17.56 %	2.14 % 1.75 %
GMX Mail	4668 4742	3604 3829	999 852	108 90	77.21 % 80.75 %	21.40 % 17.97 %	2.31 % 1.90 %
Zoho Mail	4656 4617	3695 3788	914 784	99 78	79.36 % 82.04 %	19.63 % 16.98 %	2.13 % 1.69 %
ProtonMail	4703 4548	3763 3748	897 748	109 89	80.01 % 82.41 %	19.07 % 16.45 %	2.32 % 1.96 %
Custom Mail	4629 4592	3717 3825	829 710	111 85	80.30 % 83.30 %	17.91 % 15.46 %	2.40 % 1.85 %
iCloud Mail	4594 4740	3520 3726	1025 955	108 83	76.62 % 78.61 %	22.31 % 20.15 %	2.35 % 1.75 %
Tuta	4650 4574	3676 3807	888 725	116 88	79.05 % 83.23 %	19.10 % 15.85 %	2.49 % 1.92 %
Juno.com	4784 4790	3811 3997	903 726	108 93	79.66 % 83.44 %	18.88 % 15.16 %	2.26 % 1.94 %
Mailfence	3079 3245	2442 2612	573 568	64 65	79.31 % 80.49 %	18.61 % 17.50 %	2.08 % 2.00 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.