MailerLite and HubSpot Email Deliverability Comparison

MailerLite

HubSpot

In this comparison, the deliverability of MailerLite and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.886 65.067	50.829 50.039	13.573 13.466	1.484 1.562

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.15 % 76.90 %	20.60 % 20.70 %	2.25 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5143 4863	3936 3726	1102 1029	105 108	76.53 % 76.62 %	21.43 % 21.16 %	2.04 % 2.22 %
Elektronics	5103 4968	4010 3866	989 984	104 118	78.58 % 77.82 %	19.38 % 19.81 %	2.04 % 2.38 %
Entertainment	5048 5025	3834 3859	1102 1051	112 115	75.95 % 76.80 %	21.83 % 20.92 %	2.22 % 2.29 %
Cosmetics & Beauty	4978 4922	3872 3796	996 1014	110 112	77.78 % 77.12 %	20.01 % 20.60 %	2.21 % 2.28 %
Food & Drink	4953 5133	3806 3927	1031 1076	116 130	76.84 % 76.50 %	20.82 % 20.96 %	2.34 % 2.53 %
Home & Garden	5044 4925	3910 3779	1018 1026	116 120	77.52 % 76.73 %	20.18 % 20.83 %	2.30 % 2.44 %
Finance	5096 4894	4081 3902	888 874	127 118	80.08 % 79.73 %	17.43 % 17.86 %	2.49 % 2.41 %
Health	5175 5098	4187 4068	877 892	111 138	80.91 % 79.80 %	16.95 % 17.50 %	2.14 % 2.71 %
Pets	5085 5109	3897 3877	1071 1101	117 131	76.64 % 75.89 %	21.06 % 21.55 %	2.30 % 2.56 %
Sport & Fitness	4904 5042	3724 3872	1059 1062	121 108	75.94 % 76.79 %	21.59 % 21.06 %	2.47 % 2.14 %
Job & Career	5113 4978	3787 3726	1204 1132	122 120	74.07 % 74.85 %	23.55 % 22.74 %	2.39 % 2.41 %
Dating	5191 5182	3797 3766	1278 1299	116 117	73.15 % 72.67 %	24.62 % 25.07 %	2.23 % 2.26 %
Other	5053 4928	3988 3875	958 926	107 127	78.92 % 78.63 %	18.96 % 18.79 %	2.12 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4560 4639	3322 3360	1133 1157	105 122	72.85 % 72.43 %	24.85 % 24.94 %	2.30 % 2.63 %
Outlook Mail	4606 4580	3455 3447	1045 1028	106 105	75.01 % 75.26 %	22.69 % 22.45 %	2.30 % 2.29 %
Yahoo Mail	4809 4883	3657 3709	1045 1056	107 118	76.04 % 75.96 %	21.73 % 21.63 %	2.22 % 2.42 %
AOL Mail	4829 4767	3700 3606	1009 1048	120 113	76.62 % 75.65 %	20.89 % 21.98 %	2.48 % 2.37 %
Mail.com	5000 4606	3891 3563	996 935	113 108	77.82 % 77.36 %	19.92 % 20.30 %	2.26 % 2.34 %
Yandex Mail	4718 4460	3618 3411	1003 948	97 101	76.69 % 76.48 %	21.26 % 21.26 %	2.06 % 2.26 %
GMX Mail	4897 4616	3693 3478	1090 1027	114 111	75.41 % 75.35 %	22.26 % 22.25 %	2.33 % 2.40 %
Zoho Mail	4583 4667	3583 3640	903 926	97 101	78.18 % 77.99 %	19.70 % 19.84 %	2.12 % 2.16 %
ProtonMail	4563 4559	3608 3577	847 868	108 114	79.07 % 78.46 %	18.56 % 19.04 %	2.37 % 2.50 %
Custom Mail	4720 4572	3807 3645	803 819	110 108	80.66 % 79.72 %	17.01 % 17.91 %	2.33 % 2.36 %
iCloud Mail	4719 4699	3500 3437	1122 1149	97 113	74.17 % 73.14 %	23.78 % 24.45 %	2.06 % 2.40 %
Tuta	4497 4599	3563 3659	826 826	108 114	79.23 % 79.56 %	18.37 % 17.96 %	2.40 % 2.48 %
Juno.com	4761 4774	3766 3832	895 826	100 116	79.10 % 80.27 %	18.80 % 17.30 %	2.10 % 2.43 %
Mailfence	4624 4646	3666 3675	856 853	102 118	79.28 % 79.10 %	18.51 % 18.36 %	2.21 % 2.54 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.