MailerLite and HubSpot Email Deliverability Comparison

MailerLite

HubSpot

In this comparison, the deliverability of MailerLite and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.517 76.378	59.197 58.655	15.635 15.934	1.685 1.789

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 76.80 %	20.43 % 20.86 %	2.20 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5998 5752	4604 4409	1270 1221	124 122	76.76 % 76.65 %	21.17 % 21.23 %	2.07 % 2.12 %
Elektronics	5858 5967	4602 4611	1134 1220	122 136	78.56 % 77.28 %	19.36 % 20.45 %	2.08 % 2.28 %
Entertainment	5850 5777	4477 4429	1242 1221	131 127	76.53 % 76.67 %	21.23 % 21.14 %	2.24 % 2.20 %
Cosmetics & Beauty	5878 5840	4580 4492	1171 1219	127 129	77.92 % 76.92 %	19.92 % 20.87 %	2.16 % 2.21 %
Food & Drink	5736 6046	4409 4629	1201 1268	126 149	76.87 % 76.56 %	20.94 % 20.97 %	2.20 % 2.46 %
Home & Garden	5948 5763	4614 4424	1195 1207	139 132	77.57 % 76.77 %	20.09 % 20.94 %	2.34 % 2.29 %
Finance	5938 5687	4772 4538	1023 1014	143 135	80.36 % 79.80 %	17.23 % 17.83 %	2.41 % 2.37 %
Health	5940 6033	4809 4832	1011 1042	120 159	80.96 % 80.09 %	17.02 % 17.27 %	2.02 % 2.64 %
Pets	5892 5958	4534 4514	1227 1299	131 145	76.95 % 75.76 %	20.82 % 21.80 %	2.22 % 2.43 %
Sport & Fitness	5648 5774	4298 4424	1214 1223	136 127	76.10 % 76.62 %	21.49 % 21.18 %	2.41 % 2.20 %
Job & Career	5908 5844	4407 4351	1363 1355	138 138	74.59 % 74.45 %	23.07 % 23.19 %	2.34 % 2.36 %
Dating	5958 6035	4373 4362	1458 1533	127 140	73.40 % 72.28 %	24.47 % 25.40 %	2.13 % 2.32 %
Other	5965 5902	4718 4640	1126 1112	121 150	79.09 % 78.62 %	18.88 % 18.84 %	2.03 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5338 5465	3908 3965	1315 1359	115 141	73.21 % 72.55 %	24.63 % 24.87 %	2.15 % 2.58 %
Outlook Mail	5325 5319	4024 3985	1183 1216	118 118	75.57 % 74.92 %	22.22 % 22.86 %	2.22 % 2.22 %
Yahoo Mail	5490 5777	4183 4363	1187 1282	120 132	76.19 % 75.52 %	21.62 % 22.19 %	2.19 % 2.28 %
AOL Mail	5525 5568	4255 4225	1139 1216	131 127	77.01 % 75.88 %	20.62 % 21.84 %	2.37 % 2.28 %
Mail.com	5680 5561	4438 4317	1116 1112	126 132	78.13 % 77.63 %	19.65 % 20.00 %	2.22 % 2.37 %
Yandex Mail	5358 5259	4107 4017	1130 1129	121 113	76.65 % 76.38 %	21.09 % 21.47 %	2.26 % 2.15 %
GMX Mail	5737 5487	4344 4123	1265 1235	128 129	75.72 % 75.14 %	22.05 % 22.51 %	2.23 % 2.35 %
Zoho Mail	5448 5411	4266 4228	1062 1060	120 123	78.30 % 78.14 %	19.49 % 19.59 %	2.20 % 2.27 %
ProtonMail	5261 5330	4176 4190	962 1014	123 126	79.38 % 78.61 %	18.29 % 19.02 %	2.34 % 2.36 %
Custom Mail	5556 5367	4498 4276	941 966	117 125	80.96 % 79.67 %	16.94 % 18.00 %	2.11 % 2.33 %
iCloud Mail	5502 5558	4068 4065	1316 1358	118 135	73.94 % 73.14 %	23.92 % 24.43 %	2.14 % 2.43 %
Tuta	5284 5318	4194 4203	969 991	121 124	79.37 % 79.03 %	18.34 % 18.63 %	2.29 % 2.33 %
Juno.com	5559 5468	4397 4353	1052 988	110 127	79.10 % 79.61 %	18.92 % 18.07 %	1.98 % 2.32 %
Mailfence	5454 5490	4339 4345	998 1008	117 137	79.56 % 79.14 %	18.30 % 18.36 %	2.15 % 2.50 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.