MailerLite and HubSpot Email Deliverability Comparison

MailerLite

HubSpot

In this comparison, the deliverability of MailerLite and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.782 76.189	58.982 58.649	15.987 15.766	1.813 1.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.82 % 76.98 %	20.82 % 20.69 %	2.36 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5999 5747	4570 4416	1295 1206	134 125	76.18 % 76.84 %	21.59 % 20.98 %	2.23 % 2.18 %
Elektronics	5878 5801	4594 4514	1157 1154	127 133	78.16 % 77.81 %	19.68 % 19.89 %	2.16 % 2.29 %
Entertainment	5895 5782	4466 4434	1290 1221	139 127	75.76 % 76.69 %	21.88 % 21.12 %	2.36 % 2.20 %
Cosmetics & Beauty	5906 5778	4573 4453	1198 1198	135 127	77.43 % 77.07 %	20.28 % 20.73 %	2.29 % 2.20 %
Food & Drink	5742 6016	4389 4623	1213 1247	140 146	76.44 % 76.85 %	21.13 % 20.73 %	2.44 % 2.43 %
Home & Garden	5963 5763	4599 4430	1218 1194	146 139	77.13 % 76.87 %	20.43 % 20.72 %	2.45 % 2.41 %
Finance	5987 5662	4771 4542	1062 988	154 132	79.69 % 80.22 %	17.74 % 17.45 %	2.57 % 2.33 %
Health	6005 5989	4832 4795	1040 1039	133 155	80.47 % 80.06 %	17.32 % 17.35 %	2.21 % 2.59 %
Pets	5865 6008	4490 4556	1235 1305	140 147	76.56 % 75.83 %	21.06 % 21.72 %	2.39 % 2.45 %
Sport & Fitness	5692 5882	4289 4509	1255 1248	148 125	75.35 % 76.66 %	22.05 % 21.22 %	2.60 % 2.13 %
Job & Career	5948 5853	4395 4377	1406 1341	147 135	73.89 % 74.78 %	23.64 % 22.91 %	2.47 % 2.31 %
Dating	6001 6038	4367 4379	1493 1524	141 135	72.77 % 72.52 %	24.88 % 25.24 %	2.35 % 2.24 %
Other	5901 5870	4647 4621	1125 1101	129 148	78.75 % 78.72 %	19.06 % 18.76 %	2.19 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5357 5432	3890 3937	1337 1354	130 141	72.62 % 72.48 %	24.96 % 24.93 %	2.43 % 2.60 %
Outlook Mail	5383 5326	4032 4011	1222 1193	129 122	74.90 % 75.31 %	22.70 % 22.40 %	2.40 % 2.29 %
Yahoo Mail	5570 5741	4220 4359	1221 1248	129 134	75.76 % 75.93 %	21.92 % 21.74 %	2.32 % 2.33 %
AOL Mail	5521 5571	4229 4228	1154 1217	138 126	76.60 % 75.89 %	20.90 % 21.85 %	2.50 % 2.26 %
Mail.com	5756 5561	4464 4327	1155 1105	137 129	77.55 % 77.81 %	20.07 % 19.87 %	2.38 % 2.32 %
Yandex Mail	5494 5248	4184 4024	1188 1112	122 112	76.16 % 76.68 %	21.62 % 21.19 %	2.22 % 2.13 %
GMX Mail	5715 5406	4292 4057	1286 1221	137 128	75.10 % 75.05 %	22.50 % 22.59 %	2.40 % 2.37 %
Zoho Mail	5415 5472	4221 4281	1073 1073	121 118	77.95 % 78.23 %	19.82 % 19.61 %	2.23 % 2.16 %
ProtonMail	5288 5282	4167 4144	989 1010	132 128	78.80 % 78.46 %	18.70 % 19.12 %	2.50 % 2.42 %
Custom Mail	5542 5386	4454 4303	955 960	133 123	80.37 % 79.89 %	17.23 % 17.82 %	2.40 % 2.28 %
iCloud Mail	5593 5516	4111 4036	1357 1351	125 129	73.50 % 73.17 %	24.26 % 24.49 %	2.23 % 2.34 %
Tuta	5238 5279	4126 4193	979 961	133 125	78.77 % 79.43 %	18.69 % 18.20 %	2.54 % 2.37 %
Juno.com	5541 5556	4351 4457	1067 972	123 127	78.52 % 80.22 %	19.26 % 17.49 %	2.22 % 2.29 %
Mailfence	5369 5413	4241 4292	1004 989	124 132	78.99 % 79.29 %	18.70 % 18.27 %	2.31 % 2.44 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.