MailerLite and HubSpot Email Deliverability Comparison

MailerLite

HubSpot

In this comparison, the deliverability of MailerLite and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.692 76.507	59.573 58.466	15.500 16.143	1.619 1.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 76.42 %	20.21 % 21.10 %	2.11 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5987 5828	4637 4459	1225 1234	125 135	77.45 % 76.51 %	20.46 % 21.17 %	2.09 % 2.32 %
Elektronics	5846 6039	4605 4648	1122 1243	119 148	78.77 % 76.97 %	19.19 % 20.58 %	2.04 % 2.45 %
Entertainment	5868 5667	4533 4323	1216 1210	119 134	77.25 % 76.28 %	20.72 % 21.35 %	2.03 % 2.36 %
Cosmetics & Beauty	5895 5844	4608 4449	1161 1258	126 137	78.17 % 76.13 %	19.69 % 21.53 %	2.14 % 2.34 %
Food & Drink	5809 5969	4491 4549	1195 1266	123 154	77.31 % 76.21 %	20.57 % 21.21 %	2.12 % 2.58 %
Home & Garden	5907 5808	4581 4434	1194 1229	132 145	77.55 % 76.34 %	20.21 % 21.16 %	2.23 % 2.50 %
Finance	5977 5732	4825 4565	1020 1028	132 139	80.73 % 79.64 %	17.07 % 17.93 %	2.21 % 2.42 %
Health	5891 6068	4772 4846	1002 1060	117 162	81.00 % 79.86 %	17.01 % 17.47 %	1.99 % 2.67 %
Pets	5809 6016	4488 4543	1200 1317	121 156	77.26 % 75.52 %	20.66 % 21.89 %	2.08 % 2.59 %
Sport & Fitness	5749 5813	4404 4425	1214 1245	131 143	76.60 % 76.12 %	21.12 % 21.42 %	2.28 % 2.46 %
Job & Career	6002 5966	4490 4423	1379 1395	133 148	74.81 % 74.14 %	22.98 % 23.38 %	2.22 % 2.48 %
Dating	5969 5962	4393 4284	1454 1533	122 145	73.60 % 71.86 %	24.36 % 25.71 %	2.04 % 2.43 %
Other	5983 5795	4746 4518	1118 1125	119 152	79.32 % 77.96 %	18.69 % 19.41 %	1.99 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5419 5459	3986 3946	1318 1370	115 143	73.56 % 72.28 %	24.32 % 25.10 %	2.12 % 2.62 %
Outlook Mail	5295 5338	4018 3974	1162 1241	115 123	75.88 % 74.45 %	21.95 % 23.25 %	2.17 % 2.30 %
Yahoo Mail	5420 5905	4137 4446	1169 1315	114 144	76.33 % 75.29 %	21.57 % 22.27 %	2.10 % 2.44 %
AOL Mail	5539 5436	4278 4096	1137 1209	124 131	77.23 % 75.35 %	20.53 % 22.24 %	2.24 % 2.41 %
Mail.com	5555 5644	4390 4345	1047 1161	118 138	79.03 % 76.98 %	18.85 % 20.57 %	2.12 % 2.45 %
Yandex Mail	5331 5267	4100 4000	1115 1147	116 120	76.91 % 75.94 %	20.92 % 21.78 %	2.18 % 2.28 %
GMX Mail	5759 5525	4374 4122	1262 1265	123 138	75.95 % 74.61 %	21.91 % 22.90 %	2.14 % 2.50 %
Zoho Mail	5455 5450	4298 4229	1040 1080	117 141	78.79 % 77.60 %	19.07 % 19.82 %	2.14 % 2.59 %
ProtonMail	5395 5357	4308 4211	971 1012	116 134	79.85 % 78.61 %	18.00 % 18.89 %	2.15 % 2.50 %
Custom Mail	5470 5277	4428 4191	932 954	110 132	80.95 % 79.42 %	17.04 % 18.08 %	2.01 % 2.50 %
iCloud Mail	5683 5489	4222 4015	1347 1328	114 146	74.29 % 73.15 %	23.70 % 24.19 %	2.01 % 2.66 %
Tuta	5417 5283	4318 4142	980 1011	119 130	79.71 % 78.40 %	18.09 % 19.14 %	2.20 % 2.46 %
Juno.com	5492 5506	4360 4365	1027 1009	105 132	79.39 % 79.28 %	18.70 % 18.33 %	1.91 % 2.40 %
Mailfence	5462 5571	4356 4384	993 1041	113 146	79.75 % 78.69 %	18.18 % 18.69 %	2.07 % 2.62 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.