MailerLite and HubSpot Email Deliverability Comparison

MailerLite

HubSpot

In this comparison, the deliverability of MailerLite and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.744 76.317	59.777 58.417	15.423 16.122	1.544 1.778

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.89 % 76.55 %	20.10 % 21.13 %	2.01 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 5759	4723 4399	1221 1231	123 129	77.85 % 76.38 %	20.13 % 21.38 %	2.03 % 2.24 %
Elektronics	5834 5987	4616 4618	1102 1228	116 141	79.12 % 77.13 %	18.89 % 20.51 %	1.99 % 2.36 %
Entertainment	5963 5705	4621 4350	1227 1225	115 130	77.49 % 76.25 %	20.58 % 21.47 %	1.93 % 2.28 %
Cosmetics & Beauty	5945 5801	4651 4416	1171 1253	123 132	78.23 % 76.12 %	19.70 % 21.60 %	2.07 % 2.28 %
Food & Drink	5739 5993	4454 4578	1173 1270	112 145	77.61 % 76.39 %	20.44 % 21.19 %	1.95 % 2.42 %
Home & Garden	5937 5838	4597 4482	1211 1223	129 133	77.43 % 76.77 %	20.40 % 20.95 %	2.17 % 2.28 %
Finance	5903 5546	4759 4457	1017 968	127 121	80.62 % 80.36 %	17.23 % 17.45 %	2.15 % 2.18 %
Health	6051 6076	4929 4856	1010 1069	112 151	81.46 % 79.92 %	16.69 % 17.59 %	1.85 % 2.49 %
Pets	5904 6015	4585 4559	1206 1312	113 144	77.66 % 75.79 %	20.43 % 21.81 %	1.91 % 2.39 %
Sport & Fitness	5775 5788	4437 4417	1212 1236	126 135	76.83 % 76.31 %	20.99 % 21.35 %	2.18 % 2.33 %
Job & Career	5807 6033	4345 4488	1343 1407	119 138	74.82 % 74.39 %	23.13 % 23.32 %	2.05 % 2.29 %
Dating	5908 6032	4353 4316	1439 1576	116 140	73.68 % 71.55 %	24.36 % 26.13 %	1.96 % 2.32 %
Other	5911 5744	4707 4481	1091 1124	113 139	79.63 % 78.01 %	18.46 % 19.57 %	1.91 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5435	4064 3926	1322 1378	111 131	73.93 % 72.24 %	24.05 % 25.35 %	2.02 % 2.41 %
Outlook Mail	5388 5458	4101 4093	1176 1252	111 113	76.11 % 74.99 %	21.83 % 22.94 %	2.06 % 2.07 %
Yahoo Mail	5506 5693	4239 4265	1158 1295	109 133	76.99 % 74.92 %	21.03 % 22.75 %	1.98 % 2.34 %
AOL Mail	5564 5472	4315 4130	1132 1215	117 127	77.55 % 75.48 %	20.35 % 22.20 %	2.10 % 2.32 %
Mail.com	5504 5610	4349 4339	1041 1140	114 131	79.02 % 77.34 %	18.91 % 20.32 %	2.07 % 2.34 %
Yandex Mail	5338 5237	4118 3993	1105 1139	115 105	77.14 % 76.25 %	20.70 % 21.75 %	2.15 % 2.00 %
GMX Mail	5713 5568	4333 4176	1266 1264	114 128	75.84 % 75.00 %	22.16 % 22.70 %	2.00 % 2.30 %
Zoho Mail	5462 5406	4317 4191	1030 1080	115 135	79.04 % 77.52 %	18.86 % 19.98 %	2.11 % 2.50 %
ProtonMail	5390 5386	4321 4259	956 996	113 131	80.17 % 79.08 %	17.74 % 18.49 %	2.10 % 2.43 %
Custom Mail	5552 5249	4485 4188	961 943	106 118	80.78 % 79.79 %	17.31 % 17.97 %	1.91 % 2.25 %
iCloud Mail	5592 5507	4150 4018	1337 1347	105 142	74.21 % 72.96 %	23.91 % 24.46 %	1.88 % 2.58 %
Tuta	5345 5269	4294 4132	944 1014	107 123	80.34 % 78.42 %	17.66 % 19.24 %	2.00 % 2.33 %
Juno.com	5385 5456	4269 4291	1017 1044	99 121	79.28 % 78.65 %	18.89 % 19.13 %	1.84 % 2.22 %
Mailfence	5508 5571	4422 4416	978 1015	108 140	80.28 % 79.27 %	17.76 % 18.22 %	1.96 % 2.51 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.