MailerLite and HubSpot Email Deliverability Comparison

MailerLite

HubSpot

In this comparison, the deliverability of MailerLite and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.001 64.920	50.857 51.721	12.922 12.211	1.453 1.231

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 79.67 %	19.88 % 18.81 %	2.24 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4842 4921	3740 3887	1022 954	98 95	77.24 % 78.99 %	21.11 % 19.39 %	2.02 % 1.93 %
Elektronics	4916 4889	3884 3946	939 868	115 92	79.01 % 80.71 %	19.10 % 17.75 %	2.34 % 1.88 %
Entertainment	4957 5035	3814 3990	1048 968	109 94	76.94 % 79.25 %	21.14 % 19.23 %	2.20 % 1.87 %
Cosmetics & Beauty	5008 4811	3967 3863	957 877	101 92	79.21 % 80.30 %	19.11 % 18.23 %	2.02 % 1.91 %
Food & Drink	4971 5038	3858 4013	1012 960	119 98	77.61 % 79.65 %	20.36 % 19.06 %	2.39 % 1.95 %
Home & Garden	4988 5007	3921 3975	980 951	111 99	78.61 % 79.39 %	19.65 % 18.99 %	2.23 % 1.98 %
Finance	4881 4972	3951 4096	833 801	119 93	80.95 % 82.38 %	17.07 % 16.11 %	2.44 % 1.87 %
Health	5008 5130	4074 4229	838 824	106 104	81.35 % 82.44 %	16.73 % 16.06 %	2.12 % 2.03 %
Pets	5280 5162	4153 4064	1018 1023	129 95	78.66 % 78.73 %	19.28 % 19.82 %	2.44 % 1.84 %
Sport & Fitness	4941 5037	3837 3977	1004 978	120 91	77.66 % 78.96 %	20.32 % 19.42 %	2.43 % 1.81 %
Job & Career	5006 4916	3806 3805	1112 1034	106 94	76.03 % 77.40 %	22.21 % 21.03 %	2.12 % 1.91 %
Dating	5140 5047	3824 3869	1221 1101	105 85	74.40 % 76.66 %	23.75 % 21.81 %	2.04 % 1.68 %
Other	5063 4955	4028 4007	938 872	115 99	79.56 % 80.87 %	18.53 % 17.60 %	2.27 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4577	3543 3509	1104 1001	108 95	74.61 % 76.67 %	23.25 % 21.87 %	2.27 % 2.08 %
Outlook Mail	4776 4858	3672 3796	1032 971	101 85	76.88 % 78.14 %	21.61 % 19.99 %	2.11 % 1.75 %
Yahoo Mail	4775 4612	3703 3634	979 909	106 86	77.55 % 78.79 %	20.50 % 19.71 %	2.22 % 1.86 %
AOL Mail	4779 4848	3726 3825	952 962	113 89	77.97 % 78.90 %	19.92 % 19.84 %	2.36 % 1.84 %
Mail.com	4795 4734	3770 3815	923 861	108 80	78.62 % 80.59 %	19.25 % 18.19 %	2.25 % 1.69 %
Yandex Mail	4767 4565	3711 3649	969 856	99 85	77.85 % 79.93 %	20.33 % 18.75 %	2.08 % 1.86 %
GMX Mail	4655 4689	3584 3692	980 919	104 91	76.99 % 78.74 %	21.05 % 19.60 %	2.23 % 1.94 %
Zoho Mail	4659 4630	3690 3737	893 838	97 77	79.20 % 80.71 %	19.17 % 18.10 %	2.08 % 1.66 %
ProtonMail	4642 4596	3723 3709	850 821	110 94	80.20 % 80.70 %	18.31 % 17.86 %	2.37 % 2.05 %
Custom Mail	4666 4607	3772 3767	789 763	109 86	80.84 % 81.77 %	16.91 % 16.56 %	2.34 % 1.87 %
iCloud Mail	4551 4778	3454 3635	1015 1070	107 91	75.90 % 76.08 %	22.30 % 22.39 %	2.35 % 1.90 %
Tuta	4580 4638	3639 3797	844 775	112 94	79.45 % 81.87 %	18.43 % 16.71 %	2.45 % 2.03 %
Juno.com	4778 4796	3819 3931	891 781	102 95	79.93 % 81.96 %	18.65 % 16.28 %	2.13 % 1.98 %
Mailfence	3829 3992	3051 3225	701 684	77 83	79.68 % 80.79 %	18.31 % 17.13 %	2.01 % 2.08 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.