MailerLite and HubSpot Email Deliverability Comparison

MailerLite

HubSpot

In this comparison, the deliverability of MailerLite and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.596 65.700	50.480 50.869	13.577 13.378	1.539 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 77.43 %	20.70 % 20.36 %	2.35 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4944 4986	3755 3826	1079 1050	110 110	75.95 % 76.73 %	21.82 % 21.06 %	2.22 % 2.21 %
Elektronics	5146 5025	4020 3942	1011 976	115 107	78.12 % 78.45 %	19.65 % 19.42 %	2.23 % 2.13 %
Entertainment	4977 5037	3776 3877	1084 1056	117 104	75.87 % 76.97 %	21.78 % 20.96 %	2.35 % 2.06 %
Cosmetics & Beauty	5023 4901	3895 3811	1016 982	112 108	77.54 % 77.76 %	20.23 % 20.04 %	2.23 % 2.20 %
Food & Drink	4972 5093	3790 3945	1056 1031	126 117	76.23 % 77.46 %	21.24 % 20.24 %	2.53 % 2.30 %
Home & Garden	5094 5017	3929 3868	1043 1033	122 116	77.13 % 77.10 %	20.48 % 20.59 %	2.39 % 2.31 %
Finance	4988 5013	4003 4028	854 875	131 110	80.25 % 80.35 %	17.12 % 17.45 %	2.63 % 2.19 %
Health	4991 5187	4043 4192	838 871	110 124	81.01 % 80.82 %	16.79 % 16.79 %	2.20 % 2.39 %
Pets	5297 5250	4057 4012	1110 1121	130 117	76.59 % 76.42 %	20.96 % 21.35 %	2.45 % 2.23 %
Sport & Fitness	4889 5096	3725 3913	1039 1077	125 106	76.19 % 76.79 %	21.25 % 21.13 %	2.56 % 2.08 %
Job & Career	5045 4881	3753 3657	1176 1111	116 113	74.39 % 74.92 %	23.31 % 22.76 %	2.30 % 2.32 %
Dating	5146 5203	3749 3839	1285 1262	112 102	72.85 % 73.78 %	24.97 % 24.26 %	2.18 % 1.96 %
Other	5084 5011	3985 3959	986 933	113 119	78.38 % 79.01 %	19.39 % 18.62 %	2.22 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4689 4541	3410 3337	1163 1092	116 112	72.72 % 73.49 %	24.80 % 24.05 %	2.47 % 2.47 %
Outlook Mail	4758 4712	3584 3569	1066 1047	108 96	75.33 % 75.74 %	22.40 % 22.22 %	2.27 % 2.04 %
Yahoo Mail	4647 4775	3509 3655	1033 1016	105 104	75.51 % 76.54 %	22.23 % 21.28 %	2.26 % 2.18 %
AOL Mail	4645 4783	3560 3644	959 1036	126 103	76.64 % 76.19 %	20.65 % 21.66 %	2.71 % 2.15 %
Mail.com	4900 4713	3809 3678	975 939	116 96	77.73 % 78.04 %	19.90 % 19.92 %	2.37 % 2.04 %
Yandex Mail	4801 4520	3678 3477	1024 946	99 97	76.61 % 76.92 %	21.33 % 20.93 %	2.06 % 2.15 %
GMX Mail	4834 4751	3636 3620	1078 1029	120 102	75.22 % 76.19 %	22.30 % 21.66 %	2.48 % 2.15 %
Zoho Mail	4439 4699	3456 3707	892 903	91 89	77.86 % 78.89 %	20.09 % 19.22 %	2.05 % 1.89 %
ProtonMail	4591 4550	3619 3571	861 874	111 105	78.83 % 78.48 %	18.75 % 19.21 %	2.42 % 2.31 %
Custom Mail	4664 4673	3751 3734	800 830	113 109	80.42 % 79.91 %	17.15 % 17.76 %	2.42 % 2.33 %
iCloud Mail	4693 4755	3476 3497	1112 1153	105 105	74.07 % 73.54 %	23.69 % 24.25 %	2.24 % 2.21 %
Tuta	4581 4640	3590 3706	874 822	117 112	78.37 % 79.87 %	19.08 % 17.72 %	2.55 % 2.41 %
Juno.com	4755 4835	3757 3900	891 825	107 110	79.01 % 80.66 %	18.74 % 17.06 %	2.25 % 2.28 %
Mailfence	4599 4753	3645 3774	849 866	105 113	79.26 % 79.40 %	18.46 % 18.22 %	2.28 % 2.38 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.