MailerLite and HubSpot Email Deliverability Comparison

MailerLite

HubSpot

In this comparison, the deliverability of MailerLite and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 65.918	50.988 51.754	13.286 12.850	1.432 1.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 78.51 %	20.22 % 19.49 %	2.18 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 5006	3742 3892	1050 1017	100 97	76.49 % 77.75 %	21.46 % 20.32 %	2.04 % 1.94 %
Elektronics	5052 4972	3963 3952	981 926	108 94	78.44 % 79.49 %	19.42 % 18.62 %	2.14 % 1.89 %
Entertainment	5002 5114	3815 3993	1077 1024	110 97	76.27 % 78.08 %	21.53 % 20.02 %	2.20 % 1.90 %
Cosmetics & Beauty	5098 4878	4011 3860	987 919	100 99	78.68 % 79.13 %	19.36 % 18.84 %	1.96 % 2.03 %
Food & Drink	5025 5047	3849 3961	1059 983	117 103	76.60 % 78.48 %	21.07 % 19.48 %	2.33 % 2.04 %
Home & Garden	5029 5030	3916 3924	1004 1000	109 106	77.87 % 78.01 %	19.96 % 19.88 %	2.17 % 2.11 %
Finance	4986 5087	4036 4141	830 845	120 101	80.95 % 81.40 %	16.65 % 16.61 %	2.41 % 1.99 %
Health	4950 5242	4019 4295	827 833	104 114	81.19 % 81.93 %	16.71 % 15.89 %	2.10 % 2.17 %
Pets	5261 5249	4080 4084	1054 1065	127 100	77.55 % 77.81 %	20.03 % 20.29 %	2.41 % 1.91 %
Sport & Fitness	4975 5118	3829 3983	1030 1036	116 99	76.96 % 77.82 %	20.70 % 20.24 %	2.33 % 1.93 %
Job & Career	5118 4920	3852 3733	1159 1086	107 101	75.26 % 75.87 %	22.65 % 22.07 %	2.09 % 2.05 %
Dating	5189 5185	3817 3895	1271 1199	101 91	73.56 % 75.12 %	24.49 % 23.12 %	1.95 % 1.76 %
Other	5129 5070	4059 4041	957 917	113 112	79.14 % 79.70 %	18.66 % 18.09 %	2.20 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4574	3491 3413	1146 1063	107 98	73.59 % 74.62 %	24.16 % 23.24 %	2.26 % 2.14 %
Outlook Mail	4726 4751	3588 3647	1039 1018	99 86	75.92 % 76.76 %	21.98 % 21.43 %	2.09 % 1.81 %
Yahoo Mail	4711 4783	3600 3724	1009 963	102 96	76.42 % 77.86 %	21.42 % 20.13 %	2.17 % 2.01 %
AOL Mail	4639 4888	3576 3789	957 1005	106 94	77.09 % 77.52 %	20.63 % 20.56 %	2.28 % 1.92 %
Mail.com	4931 4735	3874 3750	950 902	107 83	78.56 % 79.20 %	19.27 % 19.05 %	2.17 % 1.75 %
Yandex Mail	4763 4625	3670 3626	998 906	95 93	77.05 % 78.40 %	20.95 % 19.59 %	1.99 % 2.01 %
GMX Mail	4692 4740	3575 3654	1012 987	105 99	76.19 % 77.09 %	21.57 % 20.82 %	2.24 % 2.09 %
Zoho Mail	4535 4646	3566 3703	879 864	90 79	78.63 % 79.70 %	19.38 % 18.60 %	1.98 % 1.70 %
ProtonMail	4573 4559	3635 3626	836 839	102 94	79.49 % 79.53 %	18.28 % 18.40 %	2.23 % 2.06 %
Custom Mail	4678 4571	3782 3700	791 774	105 97	80.85 % 80.95 %	16.91 % 16.93 %	2.24 % 2.12 %
iCloud Mail	4660 4710	3479 3519	1074 1100	107 91	74.66 % 74.71 %	23.05 % 23.35 %	2.30 % 1.93 %
Tuta	4651 4704	3669 3810	869 793	113 101	78.89 % 80.99 %	18.68 % 16.86 %	2.43 % 2.15 %
Juno.com	4798 4861	3815 3974	884 786	99 101	79.51 % 81.75 %	18.42 % 16.17 %	2.06 % 2.08 %
Mailfence	4605 4771	3668 3819	842 850	95 102	79.65 % 80.05 %	18.28 % 17.82 %	2.06 % 2.14 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.