MailerLite and HubSpot Email Deliverability Comparison

MailerLite

HubSpot

In this comparison, the deliverability of MailerLite and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.677 65.472	50.404 50.685	13.751 13.324	1.522 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 77.41 %	20.94 % 20.35 %	2.32 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4993 4895	3798 3776	1088 1012	107 107	76.07 % 77.14 %	21.79 % 20.67 %	2.14 % 2.19 %
Elektronics	5036 4936	3928 3863	1000 964	108 109	78.00 % 78.26 %	19.86 % 19.53 %	2.14 % 2.21 %
Entertainment	5124 5054	3872 3903	1131 1046	121 105	75.57 % 77.23 %	22.07 % 20.70 %	2.36 % 2.08 %
Cosmetics & Beauty	5019 4988	3876 3870	1033 1010	110 108	77.23 % 77.59 %	20.58 % 20.25 %	2.19 % 2.17 %
Food & Drink	5028 5071	3833 3918	1074 1036	121 117	76.23 % 77.26 %	21.36 % 20.43 %	2.41 % 2.31 %
Home & Garden	5018 5056	3856 3891	1042 1046	120 119	76.84 % 76.96 %	20.77 % 20.69 %	2.39 % 2.35 %
Finance	4991 4956	3979 3977	887 869	125 110	79.72 % 80.25 %	17.77 % 17.53 %	2.50 % 2.22 %
Health	5024 5162	4052 4162	859 873	113 127	80.65 % 80.63 %	17.10 % 16.91 %	2.25 % 2.46 %
Pets	5107 5158	3914 3933	1070 1102	123 123	76.64 % 76.25 %	20.95 % 21.36 %	2.41 % 2.38 %
Sport & Fitness	4917 5076	3739 3909	1053 1065	125 102	76.04 % 77.01 %	21.42 % 20.98 %	2.54 % 2.01 %
Job & Career	5101 4884	3769 3672	1209 1100	123 112	73.89 % 75.18 %	23.70 % 22.52 %	2.41 % 2.29 %
Dating	5244 5216	3814 3849	1312 1263	118 104	72.73 % 73.79 %	25.02 % 24.21 %	2.25 % 1.99 %
Other	5075 5020	3974 3962	993 938	108 120	78.31 % 78.92 %	19.57 % 18.69 %	2.13 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4556 4604	3293 3380	1153 1111	110 113	72.28 % 73.41 %	25.31 % 24.13 %	2.41 % 2.45 %
Outlook Mail	4723 4670	3531 3530	1086 1042	106 98	74.76 % 75.59 %	22.99 % 22.31 %	2.24 % 2.10 %
Yahoo Mail	4736 4833	3559 3698	1070 1029	107 106	75.15 % 76.52 %	22.59 % 21.29 %	2.26 % 2.19 %
AOL Mail	4752 4796	3621 3648	1009 1041	122 107	76.20 % 76.06 %	21.23 % 21.71 %	2.57 % 2.23 %
Mail.com	4911 4642	3808 3626	985 919	118 97	77.54 % 78.11 %	20.06 % 19.80 %	2.40 % 2.09 %
Yandex Mail	4819 4476	3674 3445	1045 935	100 96	76.24 % 76.97 %	21.68 % 20.89 %	2.08 % 2.14 %
GMX Mail	4882 4705	3677 3593	1087 1010	118 102	75.32 % 76.37 %	22.27 % 21.47 %	2.42 % 2.17 %
Zoho Mail	4470 4616	3481 3636	895 890	94 90	77.87 % 78.77 %	20.02 % 19.28 %	2.10 % 1.95 %
ProtonMail	4561 4477	3594 3518	855 852	112 107	78.80 % 78.58 %	18.75 % 19.03 %	2.46 % 2.39 %
Custom Mail	4633 4604	3716 3686	806 813	111 105	80.21 % 80.06 %	17.40 % 17.66 %	2.40 % 2.28 %
iCloud Mail	4739 4827	3509 3553	1128 1168	102 106	74.05 % 73.61 %	23.80 % 24.20 %	2.15 % 2.20 %
Tuta	4595 4676	3592 3733	890 831	113 112	78.17 % 79.83 %	19.37 % 17.77 %	2.46 % 2.40 %
Juno.com	4678 4780	3689 3858	886 813	103 109	78.86 % 80.71 %	18.94 % 17.01 %	2.20 % 2.28 %
Mailfence	4622 4766	3660 3781	856 870	106 115	79.19 % 79.33 %	18.52 % 18.25 %	2.29 % 2.41 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.