HubSpot and MailerLite Email Deliverability Comparison

HubSpot

MailerLite

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 64.130	52.236 50.230	11.235 12.956	1.172 1.469

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 78.33 %	17.49 % 20.20 %	1.82 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 4814	4000 3744	875 1001	96 105	80.84 % 77.77 %	17.68 % 20.79 %	1.94 % 2.18 %
Elektronics	4767 4954	3908 3895	803 968	84 116	81.98 % 78.62 %	16.84 % 19.54 %	1.76 % 2.34 %
Entertainment	4801 4872	3896 3770	843 1025	88 109	81.15 % 77.38 %	17.56 % 21.04 %	1.83 % 2.24 %
Cosmetics & Beauty	4762 4881	3897 3859	813 956	88 104	81.84 % 79.06 %	17.07 % 19.59 %	1.85 % 2.13 %
Food & Drink	4908 4995	3987 3887	880 1025	92 120	81.23 % 77.82 %	17.93 % 20.52 %	1.87 % 2.40 %
Home & Garden	4970 4860	4027 3826	880 986	93 111	81.03 % 78.72 %	17.71 % 20.29 %	1.87 % 2.28 %
Finance	5054 4835	4233 3889	764 854	93 116	83.76 % 80.43 %	15.12 % 17.66 %	1.84 % 2.40 %
Health	5160 4912	4324 3965	778 887	94 107	83.80 % 80.72 %	15.08 % 18.06 %	1.82 % 2.18 %
Pets	5111 5155	4107 4057	942 1006	90 123	80.36 % 78.70 %	18.43 % 19.52 %	1.76 % 2.39 %
Sport & Fitness	5079 4882	4098 3804	916 1006	92 120	80.69 % 77.92 %	18.04 % 20.61 %	1.81 % 2.46 %
Job & Career	4919 4973	3914 3807	949 1108	94 109	79.57 % 76.55 %	19.29 % 22.28 %	1.91 % 2.19 %
Dating	4837 5014	3808 3764	976 1184	76 110	78.73 % 75.07 %	20.18 % 23.61 %	1.57 % 2.19 %
Other	4905 4983	4037 3963	816 950	92 119	82.30 % 79.53 %	16.64 % 19.06 %	1.88 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4697	3645 3532	907 1085	88 115	79.31 % 75.20 %	19.73 % 23.10 %	1.91 % 2.45 %
Outlook Mail	4930 4718	3947 3633	908 1018	87 104	80.06 % 77.00 %	18.42 % 21.58 %	1.76 % 2.20 %
Yahoo Mail	4660 4713	3761 3671	842 976	83 107	80.71 % 77.89 %	18.07 % 20.71 %	1.78 % 2.27 %
AOL Mail	4836 4709	3904 3677	893 960	85 110	80.73 % 78.08 %	18.47 % 20.39 %	1.76 % 2.34 %
Mail.com	4772 4720	3915 3737	813 906	78 107	82.04 % 79.17 %	17.04 % 19.19 %	1.63 % 2.27 %
Yandex Mail	4579 4810	3732 3752	804 983	80 103	81.50 % 78.00 %	17.56 % 20.44 %	1.75 % 2.14 %
GMX Mail	4742 4668	3829 3604	852 999	90 108	80.75 % 77.21 %	17.97 % 21.40 %	1.90 % 2.31 %
Zoho Mail	4617 4656	3788 3695	784 914	78 99	82.04 % 79.36 %	16.98 % 19.63 %	1.69 % 2.13 %
ProtonMail	4548 4703	3748 3763	748 897	89 109	82.41 % 80.01 %	16.45 % 19.07 %	1.96 % 2.32 %
Custom Mail	4592 4629	3825 3717	710 829	85 111	83.30 % 80.30 %	15.46 % 17.91 %	1.85 % 2.40 %
iCloud Mail	4740 4594	3726 3520	955 1025	83 108	78.61 % 76.62 %	20.15 % 22.31 %	1.75 % 2.35 %
Tuta	4574 4650	3807 3676	725 888	88 116	83.23 % 79.05 %	15.85 % 19.10 %	1.92 % 2.49 %
Juno.com	4790 4784	3997 3811	726 903	93 108	83.44 % 79.66 %	15.16 % 18.88 %	1.94 % 2.26 %
Mailfence	3245 3079	2612 2442	568 573	65 64	80.49 % 79.31 %	17.50 % 18.61 %	2.00 % 2.08 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.