HubSpot and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.654 455.114	359.849 343.434	82.504 93.932	14.301 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 75.46 %	18.07 % 20.64 %	3.13 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35279 34964	28885 27382	5425 6352	969 1230	81.88 % 78.31 %	15.38 % 18.17 %	2.75 % 3.52 %
Elektronics	35256 34435	28050 26270	6192 6837	1014 1328	79.56 % 76.29 %	17.56 % 19.85 %	2.88 % 3.86 %
Entertainment	35251 34728	27666 26257	6396 7190	1189 1281	78.48 % 75.61 %	18.14 % 20.70 %	3.37 % 3.69 %
Cosmetics & Beauty	35321 35343	27763 26556	6434 7385	1124 1402	78.60 % 75.14 %	18.22 % 20.90 %	3.18 % 3.97 %
Food & Drink	34914 35228	28512 27562	5385 6413	1017 1253	81.66 % 78.24 %	15.42 % 18.20 %	2.91 % 3.56 %
Home & Garden	35241 35059	28865 27476	5399 6305	977 1278	81.91 % 78.37 %	15.32 % 17.98 %	2.77 % 3.65 %
Finance	35273 35532	26648 25601	7408 8366	1217 1565	75.55 % 72.05 %	21.00 % 23.54 %	3.45 % 4.40 %
Health	34872 35163	26713 25712	7011 8056	1148 1395	76.60 % 73.12 %	20.10 % 22.91 %	3.29 % 3.97 %
Pets	35205 34990	28390 27103	5759 6607	1056 1280	80.64 % 77.46 %	16.36 % 18.88 %	3.00 % 3.66 %
Sport & Fitness	35104 35068	27286 26032	6673 7633	1145 1403	77.73 % 74.23 %	19.01 % 21.77 %	3.26 % 4.00 %
Job & Career	34648 35154	26653 25839	6774 7835	1221 1480	76.93 % 73.50 %	19.55 % 22.29 %	3.52 % 4.21 %
Dating	35384 34735	26182 24708	7991 8476	1211 1551	73.99 % 71.13 %	22.58 % 24.40 %	3.42 % 4.47 %
Other	34906 34715	28236 26936	5657 6477	1013 1302	80.89 % 77.59 %	16.21 % 18.66 %	2.90 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 44038	33411 31661	9600 10441	1596 1936	74.90 % 71.89 %	21.52 % 23.71 %	3.58 % 4.40 %
Outlook Mail	44502 44353	33770 32388	9168 10127	1564 1838	75.88 % 73.02 %	20.60 % 22.83 %	3.51 % 4.14 %
Yahoo Mail	44271 43961	34743 32939	8124 9233	1404 1789	78.48 % 74.93 %	18.35 % 21.00 %	3.17 % 4.07 %
AOL Mail	43866 43857	34462 32923	8034 9220	1370 1714	78.56 % 75.07 %	18.31 % 21.02 %	3.12 % 3.91 %
Mail.com	44268 44241	35247 33685	7681 8856	1340 1700	79.62 % 76.14 %	17.35 % 20.02 %	3.03 % 3.84 %
Yandex Mail	44585 43691	34290 32244	8780 9657	1515 1790	76.91 % 73.80 %	19.69 % 22.10 %	3.40 % 4.10 %
GMX Mail	44430 44227	35220 33728	7910 8913	1300 1586	79.27 % 76.26 %	17.80 % 20.15 %	2.93 % 3.59 %
Zoho Mail	43845 44018	35326 34041	7231 8391	1288 1586	80.57 % 77.33 %	16.49 % 19.06 %	2.94 % 3.60 %
ProtonMail	43918 44154	35532 34132	7193 8502	1193 1520	80.91 % 77.30 %	16.38 % 19.26 %	2.72 % 3.44 %
Custom Mail	44012 44380	35982 34721	6819 8088	1211 1571	81.75 % 78.24 %	15.49 % 18.22 %	2.75 % 3.54 %
iCloud Mail	4641 4725	3635 3428	801 1011	205 286	78.32 % 72.55 %	17.26 % 21.40 %	4.42 % 6.05 %
Tuta	4896 4751	4136 3788	603 763	157 200	84.48 % 79.73 %	12.32 % 16.06 %	3.21 % 4.21 %
Juno.com	4813 4718	4095 3756	560 730	158 232	85.08 % 79.61 %	11.64 % 15.47 %	3.28 % 4.92 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.