HubSpot and MailerLite Email Deliverability Comparison

HubSpot

MailerLite

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.317 76.744	58.417 59.777	16.122 15.423	1.778 1.544

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.55 % 77.89 %	21.13 % 20.10 %	2.33 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5759 6067	4399 4723	1231 1221	129 123	76.38 % 77.85 %	21.38 % 20.13 %	2.24 % 2.03 %
Elektronics	5987 5834	4618 4616	1228 1102	141 116	77.13 % 79.12 %	20.51 % 18.89 %	2.36 % 1.99 %
Entertainment	5705 5963	4350 4621	1225 1227	130 115	76.25 % 77.49 %	21.47 % 20.58 %	2.28 % 1.93 %
Cosmetics & Beauty	5801 5945	4416 4651	1253 1171	132 123	76.12 % 78.23 %	21.60 % 19.70 %	2.28 % 2.07 %
Food & Drink	5993 5739	4578 4454	1270 1173	145 112	76.39 % 77.61 %	21.19 % 20.44 %	2.42 % 1.95 %
Home & Garden	5838 5937	4482 4597	1223 1211	133 129	76.77 % 77.43 %	20.95 % 20.40 %	2.28 % 2.17 %
Finance	5546 5903	4457 4759	968 1017	121 127	80.36 % 80.62 %	17.45 % 17.23 %	2.18 % 2.15 %
Health	6076 6051	4856 4929	1069 1010	151 112	79.92 % 81.46 %	17.59 % 16.69 %	2.49 % 1.85 %
Pets	6015 5904	4559 4585	1312 1206	144 113	75.79 % 77.66 %	21.81 % 20.43 %	2.39 % 1.91 %
Sport & Fitness	5788 5775	4417 4437	1236 1212	135 126	76.31 % 76.83 %	21.35 % 20.99 %	2.33 % 2.18 %
Job & Career	6033 5807	4488 4345	1407 1343	138 119	74.39 % 74.82 %	23.32 % 23.13 %	2.29 % 2.05 %
Dating	6032 5908	4316 4353	1576 1439	140 116	71.55 % 73.68 %	26.13 % 24.36 %	2.32 % 1.96 %
Other	5744 5911	4481 4707	1124 1091	139 113	78.01 % 79.63 %	19.57 % 18.46 %	2.42 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5435 5497	3926 4064	1378 1322	131 111	72.24 % 73.93 %	25.35 % 24.05 %	2.41 % 2.02 %
Outlook Mail	5458 5388	4093 4101	1252 1176	113 111	74.99 % 76.11 %	22.94 % 21.83 %	2.07 % 2.06 %
Yahoo Mail	5693 5506	4265 4239	1295 1158	133 109	74.92 % 76.99 %	22.75 % 21.03 %	2.34 % 1.98 %
AOL Mail	5472 5564	4130 4315	1215 1132	127 117	75.48 % 77.55 %	22.20 % 20.35 %	2.32 % 2.10 %
Mail.com	5610 5504	4339 4349	1140 1041	131 114	77.34 % 79.02 %	20.32 % 18.91 %	2.34 % 2.07 %
Yandex Mail	5237 5338	3993 4118	1139 1105	105 115	76.25 % 77.14 %	21.75 % 20.70 %	2.00 % 2.15 %
GMX Mail	5568 5713	4176 4333	1264 1266	128 114	75.00 % 75.84 %	22.70 % 22.16 %	2.30 % 2.00 %
Zoho Mail	5406 5462	4191 4317	1080 1030	135 115	77.52 % 79.04 %	19.98 % 18.86 %	2.50 % 2.11 %
ProtonMail	5386 5390	4259 4321	996 956	131 113	79.08 % 80.17 %	18.49 % 17.74 %	2.43 % 2.10 %
Custom Mail	5249 5552	4188 4485	943 961	118 106	79.79 % 80.78 %	17.97 % 17.31 %	2.25 % 1.91 %
iCloud Mail	5507 5592	4018 4150	1347 1337	142 105	72.96 % 74.21 %	24.46 % 23.91 %	2.58 % 1.88 %
Tuta	5269 5345	4132 4294	1014 944	123 107	78.42 % 80.34 %	19.24 % 17.66 %	2.33 % 2.00 %
Juno.com	5456 5385	4291 4269	1044 1017	121 99	78.65 % 79.28 %	19.13 % 18.89 %	2.22 % 1.84 %
Mailfence	5571 5508	4416 4422	1015 978	140 108	79.27 % 80.28 %	18.22 % 17.76 %	2.51 % 1.96 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.