HubSpot and MailerLite Email Deliverability Comparison

HubSpot

MailerLite

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.472 65.677	50.685 50.404	13.324 13.751	1.463 1.522

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 76.75 %	20.35 % 20.94 %	2.23 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4895 4993	3776 3798	1012 1088	107 107	77.14 % 76.07 %	20.67 % 21.79 %	2.19 % 2.14 %
Elektronics	4936 5036	3863 3928	964 1000	109 108	78.26 % 78.00 %	19.53 % 19.86 %	2.21 % 2.14 %
Entertainment	5054 5124	3903 3872	1046 1131	105 121	77.23 % 75.57 %	20.70 % 22.07 %	2.08 % 2.36 %
Cosmetics & Beauty	4988 5019	3870 3876	1010 1033	108 110	77.59 % 77.23 %	20.25 % 20.58 %	2.17 % 2.19 %
Food & Drink	5071 5028	3918 3833	1036 1074	117 121	77.26 % 76.23 %	20.43 % 21.36 %	2.31 % 2.41 %
Home & Garden	5056 5018	3891 3856	1046 1042	119 120	76.96 % 76.84 %	20.69 % 20.77 %	2.35 % 2.39 %
Finance	4956 4991	3977 3979	869 887	110 125	80.25 % 79.72 %	17.53 % 17.77 %	2.22 % 2.50 %
Health	5162 5024	4162 4052	873 859	127 113	80.63 % 80.65 %	16.91 % 17.10 %	2.46 % 2.25 %
Pets	5158 5107	3933 3914	1102 1070	123 123	76.25 % 76.64 %	21.36 % 20.95 %	2.38 % 2.41 %
Sport & Fitness	5076 4917	3909 3739	1065 1053	102 125	77.01 % 76.04 %	20.98 % 21.42 %	2.01 % 2.54 %
Job & Career	4884 5101	3672 3769	1100 1209	112 123	75.18 % 73.89 %	22.52 % 23.70 %	2.29 % 2.41 %
Dating	5216 5244	3849 3814	1263 1312	104 118	73.79 % 72.73 %	24.21 % 25.02 %	1.99 % 2.25 %
Other	5020 5075	3962 3974	938 993	120 108	78.92 % 78.31 %	18.69 % 19.57 %	2.39 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4556	3380 3293	1111 1153	113 110	73.41 % 72.28 %	24.13 % 25.31 %	2.45 % 2.41 %
Outlook Mail	4670 4723	3530 3531	1042 1086	98 106	75.59 % 74.76 %	22.31 % 22.99 %	2.10 % 2.24 %
Yahoo Mail	4833 4736	3698 3559	1029 1070	106 107	76.52 % 75.15 %	21.29 % 22.59 %	2.19 % 2.26 %
AOL Mail	4796 4752	3648 3621	1041 1009	107 122	76.06 % 76.20 %	21.71 % 21.23 %	2.23 % 2.57 %
Mail.com	4642 4911	3626 3808	919 985	97 118	78.11 % 77.54 %	19.80 % 20.06 %	2.09 % 2.40 %
Yandex Mail	4476 4819	3445 3674	935 1045	96 100	76.97 % 76.24 %	20.89 % 21.68 %	2.14 % 2.08 %
GMX Mail	4705 4882	3593 3677	1010 1087	102 118	76.37 % 75.32 %	21.47 % 22.27 %	2.17 % 2.42 %
Zoho Mail	4616 4470	3636 3481	890 895	90 94	78.77 % 77.87 %	19.28 % 20.02 %	1.95 % 2.10 %
ProtonMail	4477 4561	3518 3594	852 855	107 112	78.58 % 78.80 %	19.03 % 18.75 %	2.39 % 2.46 %
Custom Mail	4604 4633	3686 3716	813 806	105 111	80.06 % 80.21 %	17.66 % 17.40 %	2.28 % 2.40 %
iCloud Mail	4827 4739	3553 3509	1168 1128	106 102	73.61 % 74.05 %	24.20 % 23.80 %	2.20 % 2.15 %
Tuta	4676 4595	3733 3592	831 890	112 113	79.83 % 78.17 %	17.77 % 19.37 %	2.40 % 2.46 %
Juno.com	4780 4678	3858 3689	813 886	109 103	80.71 % 78.86 %	17.01 % 18.94 %	2.28 % 2.20 %
Mailfence	4766 4622	3781 3660	870 856	115 106	79.33 % 79.19 %	18.25 % 18.52 %	2.41 % 2.29 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.