HubSpot and MailerLite Email Deliverability Comparison

HubSpot

MailerLite

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.507 76.692	58.466 59.573	16.143 15.500	1.898 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 77.68 %	21.10 % 20.21 %	2.48 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5828 5987	4459 4637	1234 1225	135 125	76.51 % 77.45 %	21.17 % 20.46 %	2.32 % 2.09 %
Elektronics	6039 5846	4648 4605	1243 1122	148 119	76.97 % 78.77 %	20.58 % 19.19 %	2.45 % 2.04 %
Entertainment	5667 5868	4323 4533	1210 1216	134 119	76.28 % 77.25 %	21.35 % 20.72 %	2.36 % 2.03 %
Cosmetics & Beauty	5844 5895	4449 4608	1258 1161	137 126	76.13 % 78.17 %	21.53 % 19.69 %	2.34 % 2.14 %
Food & Drink	5969 5809	4549 4491	1266 1195	154 123	76.21 % 77.31 %	21.21 % 20.57 %	2.58 % 2.12 %
Home & Garden	5808 5907	4434 4581	1229 1194	145 132	76.34 % 77.55 %	21.16 % 20.21 %	2.50 % 2.23 %
Finance	5732 5977	4565 4825	1028 1020	139 132	79.64 % 80.73 %	17.93 % 17.07 %	2.42 % 2.21 %
Health	6068 5891	4846 4772	1060 1002	162 117	79.86 % 81.00 %	17.47 % 17.01 %	2.67 % 1.99 %
Pets	6016 5809	4543 4488	1317 1200	156 121	75.52 % 77.26 %	21.89 % 20.66 %	2.59 % 2.08 %
Sport & Fitness	5813 5749	4425 4404	1245 1214	143 131	76.12 % 76.60 %	21.42 % 21.12 %	2.46 % 2.28 %
Job & Career	5966 6002	4423 4490	1395 1379	148 133	74.14 % 74.81 %	23.38 % 22.98 %	2.48 % 2.22 %
Dating	5962 5969	4284 4393	1533 1454	145 122	71.86 % 73.60 %	25.71 % 24.36 %	2.43 % 2.04 %
Other	5795 5983	4518 4746	1125 1118	152 119	77.96 % 79.32 %	19.41 % 18.69 %	2.62 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5459 5419	3946 3986	1370 1318	143 115	72.28 % 73.56 %	25.10 % 24.32 %	2.62 % 2.12 %
Outlook Mail	5338 5295	3974 4018	1241 1162	123 115	74.45 % 75.88 %	23.25 % 21.95 %	2.30 % 2.17 %
Yahoo Mail	5905 5420	4446 4137	1315 1169	144 114	75.29 % 76.33 %	22.27 % 21.57 %	2.44 % 2.10 %
AOL Mail	5436 5539	4096 4278	1209 1137	131 124	75.35 % 77.23 %	22.24 % 20.53 %	2.41 % 2.24 %
Mail.com	5644 5555	4345 4390	1161 1047	138 118	76.98 % 79.03 %	20.57 % 18.85 %	2.45 % 2.12 %
Yandex Mail	5267 5331	4000 4100	1147 1115	120 116	75.94 % 76.91 %	21.78 % 20.92 %	2.28 % 2.18 %
GMX Mail	5525 5759	4122 4374	1265 1262	138 123	74.61 % 75.95 %	22.90 % 21.91 %	2.50 % 2.14 %
Zoho Mail	5450 5455	4229 4298	1080 1040	141 117	77.60 % 78.79 %	19.82 % 19.07 %	2.59 % 2.14 %
ProtonMail	5357 5395	4211 4308	1012 971	134 116	78.61 % 79.85 %	18.89 % 18.00 %	2.50 % 2.15 %
Custom Mail	5277 5470	4191 4428	954 932	132 110	79.42 % 80.95 %	18.08 % 17.04 %	2.50 % 2.01 %
iCloud Mail	5489 5683	4015 4222	1328 1347	146 114	73.15 % 74.29 %	24.19 % 23.70 %	2.66 % 2.01 %
Tuta	5283 5417	4142 4318	1011 980	130 119	78.40 % 79.71 %	19.14 % 18.09 %	2.46 % 2.20 %
Juno.com	5506 5492	4365 4360	1009 1027	132 105	79.28 % 79.39 %	18.33 % 18.70 %	2.40 % 1.91 %
Mailfence	5571 5462	4384 4356	1041 993	146 113	78.69 % 79.75 %	18.69 % 18.18 %	2.62 % 2.07 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.