HubSpot and MailerLite Email Deliverability Comparison

HubSpot

MailerLite

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.700 65.596	50.869 50.480	13.378 13.577	1.453 1.539

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 76.96 %	20.36 % 20.70 %	2.21 % 2.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4986 4944	3826 3755	1050 1079	110 110	76.73 % 75.95 %	21.06 % 21.82 %	2.21 % 2.22 %
Elektronics	5025 5146	3942 4020	976 1011	107 115	78.45 % 78.12 %	19.42 % 19.65 %	2.13 % 2.23 %
Entertainment	5037 4977	3877 3776	1056 1084	104 117	76.97 % 75.87 %	20.96 % 21.78 %	2.06 % 2.35 %
Cosmetics & Beauty	4901 5023	3811 3895	982 1016	108 112	77.76 % 77.54 %	20.04 % 20.23 %	2.20 % 2.23 %
Food & Drink	5093 4972	3945 3790	1031 1056	117 126	77.46 % 76.23 %	20.24 % 21.24 %	2.30 % 2.53 %
Home & Garden	5017 5094	3868 3929	1033 1043	116 122	77.10 % 77.13 %	20.59 % 20.48 %	2.31 % 2.39 %
Finance	5013 4988	4028 4003	875 854	110 131	80.35 % 80.25 %	17.45 % 17.12 %	2.19 % 2.63 %
Health	5187 4991	4192 4043	871 838	124 110	80.82 % 81.01 %	16.79 % 16.79 %	2.39 % 2.20 %
Pets	5250 5297	4012 4057	1121 1110	117 130	76.42 % 76.59 %	21.35 % 20.96 %	2.23 % 2.45 %
Sport & Fitness	5096 4889	3913 3725	1077 1039	106 125	76.79 % 76.19 %	21.13 % 21.25 %	2.08 % 2.56 %
Job & Career	4881 5045	3657 3753	1111 1176	113 116	74.92 % 74.39 %	22.76 % 23.31 %	2.32 % 2.30 %
Dating	5203 5146	3839 3749	1262 1285	102 112	73.78 % 72.85 %	24.26 % 24.97 %	1.96 % 2.18 %
Other	5011 5084	3959 3985	933 986	119 113	79.01 % 78.38 %	18.62 % 19.39 %	2.37 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4541 4689	3337 3410	1092 1163	112 116	73.49 % 72.72 %	24.05 % 24.80 %	2.47 % 2.47 %
Outlook Mail	4712 4758	3569 3584	1047 1066	96 108	75.74 % 75.33 %	22.22 % 22.40 %	2.04 % 2.27 %
Yahoo Mail	4775 4647	3655 3509	1016 1033	104 105	76.54 % 75.51 %	21.28 % 22.23 %	2.18 % 2.26 %
AOL Mail	4783 4645	3644 3560	1036 959	103 126	76.19 % 76.64 %	21.66 % 20.65 %	2.15 % 2.71 %
Mail.com	4713 4900	3678 3809	939 975	96 116	78.04 % 77.73 %	19.92 % 19.90 %	2.04 % 2.37 %
Yandex Mail	4520 4801	3477 3678	946 1024	97 99	76.92 % 76.61 %	20.93 % 21.33 %	2.15 % 2.06 %
GMX Mail	4751 4834	3620 3636	1029 1078	102 120	76.19 % 75.22 %	21.66 % 22.30 %	2.15 % 2.48 %
Zoho Mail	4699 4439	3707 3456	903 892	89 91	78.89 % 77.86 %	19.22 % 20.09 %	1.89 % 2.05 %
ProtonMail	4550 4591	3571 3619	874 861	105 111	78.48 % 78.83 %	19.21 % 18.75 %	2.31 % 2.42 %
Custom Mail	4673 4664	3734 3751	830 800	109 113	79.91 % 80.42 %	17.76 % 17.15 %	2.33 % 2.42 %
iCloud Mail	4755 4693	3497 3476	1153 1112	105 105	73.54 % 74.07 %	24.25 % 23.69 %	2.21 % 2.24 %
Tuta	4640 4581	3706 3590	822 874	112 117	79.87 % 78.37 %	17.72 % 19.08 %	2.41 % 2.55 %
Juno.com	4835 4755	3900 3757	825 891	110 107	80.66 % 79.01 %	17.06 % 18.74 %	2.28 % 2.25 %
Mailfence	4753 4599	3774 3645	866 849	113 105	79.40 % 79.26 %	18.22 % 18.46 %	2.38 % 2.28 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.