HubSpot and MailerLite Email Deliverability Comparison

HubSpot

MailerLite

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.067 65.886	50.039 50.829	13.466 13.573	1.562 1.484

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.15 %	20.70 % 20.60 %	2.40 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4863 5143	3726 3936	1029 1102	108 105	76.62 % 76.53 %	21.16 % 21.43 %	2.22 % 2.04 %
Elektronics	4968 5103	3866 4010	984 989	118 104	77.82 % 78.58 %	19.81 % 19.38 %	2.38 % 2.04 %
Entertainment	5025 5048	3859 3834	1051 1102	115 112	76.80 % 75.95 %	20.92 % 21.83 %	2.29 % 2.22 %
Cosmetics & Beauty	4922 4978	3796 3872	1014 996	112 110	77.12 % 77.78 %	20.60 % 20.01 %	2.28 % 2.21 %
Food & Drink	5133 4953	3927 3806	1076 1031	130 116	76.50 % 76.84 %	20.96 % 20.82 %	2.53 % 2.34 %
Home & Garden	4925 5044	3779 3910	1026 1018	120 116	76.73 % 77.52 %	20.83 % 20.18 %	2.44 % 2.30 %
Finance	4894 5096	3902 4081	874 888	118 127	79.73 % 80.08 %	17.86 % 17.43 %	2.41 % 2.49 %
Health	5098 5175	4068 4187	892 877	138 111	79.80 % 80.91 %	17.50 % 16.95 %	2.71 % 2.14 %
Pets	5109 5085	3877 3897	1101 1071	131 117	75.89 % 76.64 %	21.55 % 21.06 %	2.56 % 2.30 %
Sport & Fitness	5042 4904	3872 3724	1062 1059	108 121	76.79 % 75.94 %	21.06 % 21.59 %	2.14 % 2.47 %
Job & Career	4978 5113	3726 3787	1132 1204	120 122	74.85 % 74.07 %	22.74 % 23.55 %	2.41 % 2.39 %
Dating	5182 5191	3766 3797	1299 1278	117 116	72.67 % 73.15 %	25.07 % 24.62 %	2.26 % 2.23 %
Other	4928 5053	3875 3988	926 958	127 107	78.63 % 78.92 %	18.79 % 18.96 %	2.58 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4639 4560	3360 3322	1157 1133	122 105	72.43 % 72.85 %	24.94 % 24.85 %	2.63 % 2.30 %
Outlook Mail	4580 4606	3447 3455	1028 1045	105 106	75.26 % 75.01 %	22.45 % 22.69 %	2.29 % 2.30 %
Yahoo Mail	4883 4809	3709 3657	1056 1045	118 107	75.96 % 76.04 %	21.63 % 21.73 %	2.42 % 2.22 %
AOL Mail	4767 4829	3606 3700	1048 1009	113 120	75.65 % 76.62 %	21.98 % 20.89 %	2.37 % 2.48 %
Mail.com	4606 5000	3563 3891	935 996	108 113	77.36 % 77.82 %	20.30 % 19.92 %	2.34 % 2.26 %
Yandex Mail	4460 4718	3411 3618	948 1003	101 97	76.48 % 76.69 %	21.26 % 21.26 %	2.26 % 2.06 %
GMX Mail	4616 4897	3478 3693	1027 1090	111 114	75.35 % 75.41 %	22.25 % 22.26 %	2.40 % 2.33 %
Zoho Mail	4667 4583	3640 3583	926 903	101 97	77.99 % 78.18 %	19.84 % 19.70 %	2.16 % 2.12 %
ProtonMail	4559 4563	3577 3608	868 847	114 108	78.46 % 79.07 %	19.04 % 18.56 %	2.50 % 2.37 %
Custom Mail	4572 4720	3645 3807	819 803	108 110	79.72 % 80.66 %	17.91 % 17.01 %	2.36 % 2.33 %
iCloud Mail	4699 4719	3437 3500	1149 1122	113 97	73.14 % 74.17 %	24.45 % 23.78 %	2.40 % 2.06 %
Tuta	4599 4497	3659 3563	826 826	114 108	79.56 % 79.23 %	17.96 % 18.37 %	2.48 % 2.40 %
Juno.com	4774 4761	3832 3766	826 895	116 100	80.27 % 79.10 %	17.30 % 18.80 %	2.43 % 2.10 %
Mailfence	4646 4624	3675 3666	853 856	118 102	79.10 % 79.28 %	18.36 % 18.51 %	2.54 % 2.21 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.