HubSpot and MailerLite Email Deliverability Comparison

HubSpot

MailerLite

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.189 76.782	58.649 58.982	15.766 15.987	1.774 1.813

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.98 % 76.82 %	20.69 % 20.82 %	2.33 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 5999	4416 4570	1206 1295	125 134	76.84 % 76.18 %	20.98 % 21.59 %	2.18 % 2.23 %
Elektronics	5801 5878	4514 4594	1154 1157	133 127	77.81 % 78.16 %	19.89 % 19.68 %	2.29 % 2.16 %
Entertainment	5782 5895	4434 4466	1221 1290	127 139	76.69 % 75.76 %	21.12 % 21.88 %	2.20 % 2.36 %
Cosmetics & Beauty	5778 5906	4453 4573	1198 1198	127 135	77.07 % 77.43 %	20.73 % 20.28 %	2.20 % 2.29 %
Food & Drink	6016 5742	4623 4389	1247 1213	146 140	76.85 % 76.44 %	20.73 % 21.13 %	2.43 % 2.44 %
Home & Garden	5763 5963	4430 4599	1194 1218	139 146	76.87 % 77.13 %	20.72 % 20.43 %	2.41 % 2.45 %
Finance	5662 5987	4542 4771	988 1062	132 154	80.22 % 79.69 %	17.45 % 17.74 %	2.33 % 2.57 %
Health	5989 6005	4795 4832	1039 1040	155 133	80.06 % 80.47 %	17.35 % 17.32 %	2.59 % 2.21 %
Pets	6008 5865	4556 4490	1305 1235	147 140	75.83 % 76.56 %	21.72 % 21.06 %	2.45 % 2.39 %
Sport & Fitness	5882 5692	4509 4289	1248 1255	125 148	76.66 % 75.35 %	21.22 % 22.05 %	2.13 % 2.60 %
Job & Career	5853 5948	4377 4395	1341 1406	135 147	74.78 % 73.89 %	22.91 % 23.64 %	2.31 % 2.47 %
Dating	6038 6001	4379 4367	1524 1493	135 141	72.52 % 72.77 %	25.24 % 24.88 %	2.24 % 2.35 %
Other	5870 5901	4621 4647	1101 1125	148 129	78.72 % 78.75 %	18.76 % 19.06 %	2.52 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5432 5357	3937 3890	1354 1337	141 130	72.48 % 72.62 %	24.93 % 24.96 %	2.60 % 2.43 %
Outlook Mail	5326 5383	4011 4032	1193 1222	122 129	75.31 % 74.90 %	22.40 % 22.70 %	2.29 % 2.40 %
Yahoo Mail	5741 5570	4359 4220	1248 1221	134 129	75.93 % 75.76 %	21.74 % 21.92 %	2.33 % 2.32 %
AOL Mail	5571 5521	4228 4229	1217 1154	126 138	75.89 % 76.60 %	21.85 % 20.90 %	2.26 % 2.50 %
Mail.com	5561 5756	4327 4464	1105 1155	129 137	77.81 % 77.55 %	19.87 % 20.07 %	2.32 % 2.38 %
Yandex Mail	5248 5494	4024 4184	1112 1188	112 122	76.68 % 76.16 %	21.19 % 21.62 %	2.13 % 2.22 %
GMX Mail	5406 5715	4057 4292	1221 1286	128 137	75.05 % 75.10 %	22.59 % 22.50 %	2.37 % 2.40 %
Zoho Mail	5472 5415	4281 4221	1073 1073	118 121	78.23 % 77.95 %	19.61 % 19.82 %	2.16 % 2.23 %
ProtonMail	5282 5288	4144 4167	1010 989	128 132	78.46 % 78.80 %	19.12 % 18.70 %	2.42 % 2.50 %
Custom Mail	5386 5542	4303 4454	960 955	123 133	79.89 % 80.37 %	17.82 % 17.23 %	2.28 % 2.40 %
iCloud Mail	5516 5593	4036 4111	1351 1357	129 125	73.17 % 73.50 %	24.49 % 24.26 %	2.34 % 2.23 %
Tuta	5279 5238	4193 4126	961 979	125 133	79.43 % 78.77 %	18.20 % 18.69 %	2.37 % 2.54 %
Juno.com	5556 5541	4457 4351	972 1067	127 123	80.22 % 78.52 %	17.49 % 19.26 %	2.29 % 2.22 %
Mailfence	5413 5369	4292 4241	989 1004	132 124	79.29 % 78.99 %	18.27 % 18.70 %	2.44 % 2.31 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.