HubSpot and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.408 464.086	367.201 350.548	83.633 95.358	14.574 18.180

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.90 % 75.54 %	17.97 % 20.55 %	3.13 % 3.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35947 35672	29467 27961	5498 6451	982 1260	81.97 % 78.38 %	15.29 % 18.08 %	2.73 % 3.53 %
Elektronics	35933 35120	28618 26831	6274 6939	1041 1350	79.64 % 76.40 %	17.46 % 19.76 %	2.90 % 3.84 %
Entertainment	35924 35392	28223 26791	6485 7296	1216 1305	78.56 % 75.70 %	18.05 % 20.61 %	3.38 % 3.69 %
Cosmetics & Beauty	36027 35992	28354 27069	6523 7485	1150 1438	78.70 % 75.21 %	18.11 % 20.80 %	3.19 % 4.00 %
Food & Drink	35591 35937	29102 28143	5459 6513	1030 1281	81.77 % 78.31 %	15.34 % 18.12 %	2.89 % 3.56 %
Home & Garden	35908 35768	29439 28057	5472 6402	997 1309	81.98 % 78.44 %	15.24 % 17.90 %	2.78 % 3.66 %
Finance	35979 36237	27226 26131	7516 8496	1237 1610	75.67 % 72.11 %	20.89 % 23.45 %	3.44 % 4.44 %
Health	35557 35861	27275 26256	7108 8174	1174 1431	76.71 % 73.22 %	19.99 % 22.79 %	3.30 % 3.99 %
Pets	35935 35725	29012 27690	5850 6719	1073 1316	80.73 % 77.51 %	16.28 % 18.81 %	2.99 % 3.68 %
Sport & Fitness	35694 35735	27777 26553	6754 7746	1163 1436	77.82 % 74.31 %	18.92 % 21.68 %	3.26 % 4.02 %
Job & Career	35317 35825	27196 26352	6874 7956	1247 1517	77.01 % 73.56 %	19.46 % 22.21 %	3.53 % 4.23 %
Dating	36035 35402	26715 25218	8088 8596	1232 1588	74.14 % 71.23 %	22.44 % 24.28 %	3.42 % 4.49 %
Other	35561 35420	28797 27496	5732 6585	1032 1339	80.98 % 77.63 %	16.12 % 18.59 %	2.90 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45292 44744	33939 32175	9717 10586	1636 1983	74.93 % 71.91 %	21.45 % 23.66 %	3.61 % 4.43 %
Outlook Mail	45187 45008	34329 32889	9266 10246	1592 1873	75.97 % 73.07 %	20.51 % 22.76 %	3.52 % 4.16 %
Yahoo Mail	44916 44729	35280 33546	8212 9362	1424 1821	78.55 % 75.00 %	18.28 % 20.93 %	3.17 % 4.07 %
AOL Mail	44547 44548	35030 33471	8124 9329	1393 1748	78.64 % 75.13 %	18.24 % 20.94 %	3.13 % 3.92 %
Mail.com	44953 44909	35824 34208	7766 8958	1363 1743	79.69 % 76.17 %	17.28 % 19.95 %	3.03 % 3.88 %
Yandex Mail	45211 44352	34808 32756	8870 9773	1533 1823	76.99 % 73.85 %	19.62 % 22.04 %	3.39 % 4.11 %
GMX Mail	45129 44905	35820 34287	7989 9010	1320 1608	79.37 % 76.35 %	17.70 % 20.06 %	2.92 % 3.58 %
Zoho Mail	44566 44739	35941 34627	7315 8495	1310 1617	80.65 % 77.40 %	16.41 % 18.99 %	2.94 % 3.61 %
ProtonMail	44601 44907	36128 34752	7265 8606	1208 1549	81.00 % 77.39 %	16.29 % 19.16 %	2.71 % 3.45 %
Custom Mail	44682 45066	36559 35291	6890 8179	1233 1596	81.82 % 78.31 %	15.42 % 18.15 %	2.76 % 3.54 %
iCloud Mail	5314 5372	4178 3908	915 1137	221 327	78.62 % 72.75 %	17.22 % 21.17 %	4.16 % 6.09 %
Tuta	5564 5467	4714 4367	677 865	173 235	84.72 % 79.88 %	12.17 % 15.82 %	3.11 % 4.30 %
Juno.com	5446 5340	4651 4271	627 812	168 257	85.40 % 79.98 %	11.51 % 15.21 %	3.08 % 4.81 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.