HubSpot and MailerLite Email Deliverability Comparison

HubSpot

MailerLite

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 65.706	51.754 50.988	12.850 13.286	1.314 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 77.60 %	19.49 % 20.22 %	1.99 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 4892	3892 3742	1017 1050	97 100	77.75 % 76.49 %	20.32 % 21.46 %	1.94 % 2.04 %
Elektronics	4972 5052	3952 3963	926 981	94 108	79.49 % 78.44 %	18.62 % 19.42 %	1.89 % 2.14 %
Entertainment	5114 5002	3993 3815	1024 1077	97 110	78.08 % 76.27 %	20.02 % 21.53 %	1.90 % 2.20 %
Cosmetics & Beauty	4878 5098	3860 4011	919 987	99 100	79.13 % 78.68 %	18.84 % 19.36 %	2.03 % 1.96 %
Food & Drink	5047 5025	3961 3849	983 1059	103 117	78.48 % 76.60 %	19.48 % 21.07 %	2.04 % 2.33 %
Home & Garden	5030 5029	3924 3916	1000 1004	106 109	78.01 % 77.87 %	19.88 % 19.96 %	2.11 % 2.17 %
Finance	5087 4986	4141 4036	845 830	101 120	81.40 % 80.95 %	16.61 % 16.65 %	1.99 % 2.41 %
Health	5242 4950	4295 4019	833 827	114 104	81.93 % 81.19 %	15.89 % 16.71 %	2.17 % 2.10 %
Pets	5249 5261	4084 4080	1065 1054	100 127	77.81 % 77.55 %	20.29 % 20.03 %	1.91 % 2.41 %
Sport & Fitness	5118 4975	3983 3829	1036 1030	99 116	77.82 % 76.96 %	20.24 % 20.70 %	1.93 % 2.33 %
Job & Career	4920 5118	3733 3852	1086 1159	101 107	75.87 % 75.26 %	22.07 % 22.65 %	2.05 % 2.09 %
Dating	5185 5189	3895 3817	1199 1271	91 101	75.12 % 73.56 %	23.12 % 24.49 %	1.76 % 1.95 %
Other	5070 5129	4041 4059	917 957	112 113	79.70 % 79.14 %	18.09 % 18.66 %	2.21 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4744	3413 3491	1063 1146	98 107	74.62 % 73.59 %	23.24 % 24.16 %	2.14 % 2.26 %
Outlook Mail	4751 4726	3647 3588	1018 1039	86 99	76.76 % 75.92 %	21.43 % 21.98 %	1.81 % 2.09 %
Yahoo Mail	4783 4711	3724 3600	963 1009	96 102	77.86 % 76.42 %	20.13 % 21.42 %	2.01 % 2.17 %
AOL Mail	4888 4639	3789 3576	1005 957	94 106	77.52 % 77.09 %	20.56 % 20.63 %	1.92 % 2.28 %
Mail.com	4735 4931	3750 3874	902 950	83 107	79.20 % 78.56 %	19.05 % 19.27 %	1.75 % 2.17 %
Yandex Mail	4625 4763	3626 3670	906 998	93 95	78.40 % 77.05 %	19.59 % 20.95 %	2.01 % 1.99 %
GMX Mail	4740 4692	3654 3575	987 1012	99 105	77.09 % 76.19 %	20.82 % 21.57 %	2.09 % 2.24 %
Zoho Mail	4646 4535	3703 3566	864 879	79 90	79.70 % 78.63 %	18.60 % 19.38 %	1.70 % 1.98 %
ProtonMail	4559 4573	3626 3635	839 836	94 102	79.53 % 79.49 %	18.40 % 18.28 %	2.06 % 2.23 %
Custom Mail	4571 4678	3700 3782	774 791	97 105	80.95 % 80.85 %	16.93 % 16.91 %	2.12 % 2.24 %
iCloud Mail	4710 4660	3519 3479	1100 1074	91 107	74.71 % 74.66 %	23.35 % 23.05 %	1.93 % 2.30 %
Tuta	4704 4651	3810 3669	793 869	101 113	80.99 % 78.89 %	16.86 % 18.68 %	2.15 % 2.43 %
Juno.com	4861 4798	3974 3815	786 884	101 99	81.75 % 79.51 %	16.17 % 18.42 %	2.08 % 2.06 %
Mailfence	4771 4605	3819 3668	850 842	102 95	80.05 % 79.65 %	17.82 % 18.28 %	2.14 % 2.06 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.