HubSpot and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.861 437.416	345.114 329.481	80.069 90.984	13.678 16.951

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.64 % 75.32 %	18.24 % 20.80 %	3.12 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33883 33633	27698 26296	5258 6156	927 1181	81.75 % 78.19 %	15.52 % 18.30 %	2.74 % 3.51 %
Elektronics	33926 33067	26921 25160	6027 6626	978 1281	79.35 % 76.09 %	17.77 % 20.04 %	2.88 % 3.87 %
Entertainment	33823 33409	26496 25210	6199 6969	1128 1230	78.34 % 75.46 %	18.33 % 20.86 %	3.34 % 3.68 %
Cosmetics & Beauty	33971 33960	26646 25482	6251 7148	1074 1330	78.44 % 75.04 %	18.40 % 21.05 %	3.16 % 3.92 %
Food & Drink	33527 33869	27335 26477	5219 6211	973 1181	81.53 % 78.17 %	15.57 % 18.34 %	2.90 % 3.49 %
Home & Garden	33831 33702	27669 26380	5231 6105	931 1217	81.79 % 78.27 %	15.46 % 18.11 %	2.75 % 3.61 %
Finance	33917 34196	25564 24579	7190 8119	1163 1498	75.37 % 71.88 %	21.20 % 23.74 %	3.43 % 4.38 %
Health	33520 33761	25605 24613	6809 7808	1106 1340	76.39 % 72.90 %	20.31 % 23.13 %	3.30 % 3.97 %
Pets	33797 33650	27211 26030	5578 6397	1008 1223	80.51 % 77.36 %	16.50 % 19.01 %	2.98 % 3.63 %
Sport & Fitness	33692 33697	26140 24975	6465 7388	1087 1334	77.59 % 74.12 %	19.19 % 21.92 %	3.23 % 3.96 %
Job & Career	33381 33798	25631 24807	6576 7583	1174 1408	76.78 % 73.40 %	19.70 % 22.44 %	3.52 % 4.17 %
Dating	34015 33250	25070 23583	7776 8193	1169 1474	73.70 % 70.93 %	22.86 % 24.64 %	3.44 % 4.43 %
Other	33578 33424	27128 25889	5490 6281	960 1254	80.79 % 77.46 %	16.35 % 18.79 %	2.86 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43255 42689	32383 30666	9353 10156	1519 1867	74.87 % 71.84 %	21.62 % 23.79 %	3.51 % 4.37 %
Outlook Mail	43108 43000	32639 31337	8956 9886	1513 1777	75.71 % 72.88 %	20.78 % 22.99 %	3.51 % 4.13 %
Yahoo Mail	42930 42602	33638 31885	7935 8997	1357 1720	78.36 % 74.84 %	18.48 % 21.12 %	3.16 % 4.04 %
AOL Mail	42501 42494	33342 31852	7843 8983	1316 1659	78.45 % 74.96 %	18.45 % 21.14 %	3.10 % 3.90 %
Mail.com	42947 42966	34146 32673	7504 8651	1297 1642	79.51 % 76.04 %	17.47 % 20.13 %	3.02 % 3.82 %
Yandex Mail	43116 42282	33098 31171	8560 9402	1458 1709	76.77 % 73.72 %	19.85 % 22.24 %	3.38 % 4.04 %
GMX Mail	43066 42859	34063 32630	7747 8704	1256 1525	79.09 % 76.13 %	17.99 % 20.31 %	2.92 % 3.56 %
Zoho Mail	42450 42621	34150 32915	7062 8178	1238 1528	80.45 % 77.23 %	16.64 % 19.19 %	2.92 % 3.59 %
ProtonMail	42534 42689	34351 32934	7037 8292	1146 1463	80.76 % 77.15 %	16.54 % 19.42 %	2.69 % 3.43 %
Custom Mail	42667 43034	34818 33615	6665 7894	1184 1525	81.60 % 78.11 %	15.62 % 18.34 %	2.77 % 3.54 %
iCloud Mail	3292 3440	2580 2473	562 751	150 216	78.37 % 71.89 %	17.07 % 21.83 %	4.56 % 6.28 %
Tuta	3521 3392	2962 2696	437 554	122 142	84.12 % 79.48 %	12.41 % 16.33 %	3.46 % 4.19 %
Juno.com	3474 3348	2944 2634	408 536	122 178	84.74 % 78.67 %	11.74 % 16.01 %	3.51 % 5.32 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.