HubSpot and MailerLite Email Deliverability Comparison

HubSpot

MailerLite

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.378 76.517	58.655 59.197	15.934 15.635	1.789 1.685

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.80 % 77.36 %	20.86 % 20.43 %	2.34 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5752 5998	4409 4604	1221 1270	122 124	76.65 % 76.76 %	21.23 % 21.17 %	2.12 % 2.07 %
Elektronics	5967 5858	4611 4602	1220 1134	136 122	77.28 % 78.56 %	20.45 % 19.36 %	2.28 % 2.08 %
Entertainment	5777 5850	4429 4477	1221 1242	127 131	76.67 % 76.53 %	21.14 % 21.23 %	2.20 % 2.24 %
Cosmetics & Beauty	5840 5878	4492 4580	1219 1171	129 127	76.92 % 77.92 %	20.87 % 19.92 %	2.21 % 2.16 %
Food & Drink	6046 5736	4629 4409	1268 1201	149 126	76.56 % 76.87 %	20.97 % 20.94 %	2.46 % 2.20 %
Home & Garden	5763 5948	4424 4614	1207 1195	132 139	76.77 % 77.57 %	20.94 % 20.09 %	2.29 % 2.34 %
Finance	5687 5938	4538 4772	1014 1023	135 143	79.80 % 80.36 %	17.83 % 17.23 %	2.37 % 2.41 %
Health	6033 5940	4832 4809	1042 1011	159 120	80.09 % 80.96 %	17.27 % 17.02 %	2.64 % 2.02 %
Pets	5958 5892	4514 4534	1299 1227	145 131	75.76 % 76.95 %	21.80 % 20.82 %	2.43 % 2.22 %
Sport & Fitness	5774 5648	4424 4298	1223 1214	127 136	76.62 % 76.10 %	21.18 % 21.49 %	2.20 % 2.41 %
Job & Career	5844 5908	4351 4407	1355 1363	138 138	74.45 % 74.59 %	23.19 % 23.07 %	2.36 % 2.34 %
Dating	6035 5958	4362 4373	1533 1458	140 127	72.28 % 73.40 %	25.40 % 24.47 %	2.32 % 2.13 %
Other	5902 5965	4640 4718	1112 1126	150 121	78.62 % 79.09 %	18.84 % 18.88 %	2.54 % 2.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5465 5338	3965 3908	1359 1315	141 115	72.55 % 73.21 %	24.87 % 24.63 %	2.58 % 2.15 %
Outlook Mail	5319 5325	3985 4024	1216 1183	118 118	74.92 % 75.57 %	22.86 % 22.22 %	2.22 % 2.22 %
Yahoo Mail	5777 5490	4363 4183	1282 1187	132 120	75.52 % 76.19 %	22.19 % 21.62 %	2.28 % 2.19 %
AOL Mail	5568 5525	4225 4255	1216 1139	127 131	75.88 % 77.01 %	21.84 % 20.62 %	2.28 % 2.37 %
Mail.com	5561 5680	4317 4438	1112 1116	132 126	77.63 % 78.13 %	20.00 % 19.65 %	2.37 % 2.22 %
Yandex Mail	5259 5358	4017 4107	1129 1130	113 121	76.38 % 76.65 %	21.47 % 21.09 %	2.15 % 2.26 %
GMX Mail	5487 5737	4123 4344	1235 1265	129 128	75.14 % 75.72 %	22.51 % 22.05 %	2.35 % 2.23 %
Zoho Mail	5411 5448	4228 4266	1060 1062	123 120	78.14 % 78.30 %	19.59 % 19.49 %	2.27 % 2.20 %
ProtonMail	5330 5261	4190 4176	1014 962	126 123	78.61 % 79.38 %	19.02 % 18.29 %	2.36 % 2.34 %
Custom Mail	5367 5556	4276 4498	966 941	125 117	79.67 % 80.96 %	18.00 % 16.94 %	2.33 % 2.11 %
iCloud Mail	5558 5502	4065 4068	1358 1316	135 118	73.14 % 73.94 %	24.43 % 23.92 %	2.43 % 2.14 %
Tuta	5318 5284	4203 4194	991 969	124 121	79.03 % 79.37 %	18.63 % 18.34 %	2.33 % 2.29 %
Juno.com	5468 5559	4353 4397	988 1052	127 110	79.61 % 79.10 %	18.07 % 18.92 %	2.32 % 1.98 %
Mailfence	5490 5454	4345 4339	1008 998	137 117	79.14 % 79.56 %	18.36 % 18.30 %	2.50 % 2.15 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.