MailerLite and Constant Contact Email Deliverability Comparison

MailerLite

Constant Contact

In this comparison, the deliverability of MailerLite and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.517 77.510	59.197 59.481	15.635 16.188	1.685 1.841

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 76.74 %	20.43 % 20.89 %	2.20 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5998 5944	4604 4513	1270 1272	124 159	76.76 % 75.93 %	21.17 % 21.40 %	2.07 % 2.67 %
Elektronics	5858 5884	4602 4526	1134 1229	122 129	78.56 % 76.92 %	19.36 % 20.89 %	2.08 % 2.19 %
Entertainment	5850 5842	4477 4463	1242 1241	131 138	76.53 % 76.40 %	21.23 % 21.24 %	2.24 % 2.36 %
Cosmetics & Beauty	5878 6241	4580 4839	1171 1259	127 143	77.92 % 77.54 %	19.92 % 20.17 %	2.16 % 2.29 %
Food & Drink	5736 5830	4409 4446	1201 1251	126 133	76.87 % 76.26 %	20.94 % 21.46 %	2.20 % 2.28 %
Home & Garden	5948 5786	4614 4414	1195 1226	139 146	77.57 % 76.29 %	20.09 % 21.19 %	2.34 % 2.52 %
Finance	5938 6092	4772 4874	1023 1070	143 148	80.36 % 80.01 %	17.23 % 17.56 %	2.41 % 2.43 %
Health	5940 5925	4809 4712	1011 1083	120 130	80.96 % 79.53 %	17.02 % 18.28 %	2.02 % 2.19 %
Pets	5892 5939	4534 4529	1227 1267	131 143	76.95 % 76.26 %	20.82 % 21.33 %	2.22 % 2.41 %
Sport & Fitness	5648 5982	4298 4600	1214 1245	136 137	76.10 % 76.90 %	21.49 % 20.81 %	2.41 % 2.29 %
Job & Career	5908 6109	4407 4537	1363 1439	138 133	74.59 % 74.27 %	23.07 % 23.56 %	2.34 % 2.18 %
Dating	5958 5928	4373 4307	1458 1471	127 150	73.40 % 72.66 %	24.47 % 24.81 %	2.13 % 2.53 %
Other	5965 6008	4718 4721	1126 1135	121 152	79.09 % 78.58 %	18.88 % 18.89 %	2.03 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5338 5523	3908 4063	1315 1332	115 128	73.21 % 73.57 %	24.63 % 24.12 %	2.15 % 2.32 %
Outlook Mail	5325 5505	4024 4127	1183 1245	118 133	75.57 % 74.97 %	22.22 % 22.62 %	2.22 % 2.42 %
Yahoo Mail	5490 5699	4183 4311	1187 1247	120 141	76.19 % 75.64 %	21.62 % 21.88 %	2.19 % 2.47 %
AOL Mail	5525 5519	4255 4197	1139 1189	131 133	77.01 % 76.05 %	20.62 % 21.54 %	2.37 % 2.41 %
Mail.com	5680 5656	4438 4395	1116 1128	126 133	78.13 % 77.71 %	19.65 % 19.94 %	2.22 % 2.35 %
Yandex Mail	5358 5614	4107 4249	1130 1244	121 121	76.65 % 75.69 %	21.09 % 22.16 %	2.26 % 2.16 %
GMX Mail	5737 5503	4344 4138	1265 1236	128 129	75.72 % 75.20 %	22.05 % 22.46 %	2.23 % 2.34 %
Zoho Mail	5448 5515	4266 4277	1062 1100	120 138	78.30 % 77.55 %	19.49 % 19.95 %	2.20 % 2.50 %
ProtonMail	5261 5421	4176 4234	962 1051	123 136	79.38 % 78.10 %	18.29 % 19.39 %	2.34 % 2.51 %
Custom Mail	5556 5419	4498 4313	941 981	117 125	80.96 % 79.59 %	16.94 % 18.10 %	2.11 % 2.31 %
iCloud Mail	5502 5464	4068 4049	1316 1286	118 129	73.94 % 74.10 %	23.92 % 23.54 %	2.14 % 2.36 %
Tuta	5284 5673	4194 4460	969 1079	121 134	79.37 % 78.62 %	18.34 % 19.02 %	2.29 % 2.36 %
Juno.com	5559 5601	4397 4421	1052 1047	110 133	79.10 % 78.93 %	18.92 % 18.69 %	1.98 % 2.37 %
Mailfence	5454 5398	4339 4247	998 1023	117 128	79.56 % 78.68 %	18.30 % 18.95 %	2.15 % 2.37 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.