MailerLite and Constant Contact Email Deliverability Comparison

MailerLite

Constant Contact

In this comparison, the deliverability of MailerLite and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 65.457	50.988 49.992	13.286 13.772	1.432 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 76.37 %	20.22 % 21.04 %	2.18 % 2.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 4789	3742 3623	1050 1037	100 129	76.49 % 75.65 %	21.46 % 21.65 %	2.04 % 2.69 %
Elektronics	5052 4926	3963 3784	981 1023	108 119	78.44 % 76.82 %	19.42 % 20.77 %	2.14 % 2.42 %
Entertainment	5002 5074	3815 3868	1077 1073	110 133	76.27 % 76.23 %	21.53 % 21.15 %	2.20 % 2.62 %
Cosmetics & Beauty	5098 5140	4011 3913	987 1097	100 130	78.68 % 76.13 %	19.36 % 21.34 %	1.96 % 2.53 %
Food & Drink	5025 5050	3849 3825	1059 1104	117 121	76.60 % 75.74 %	21.07 % 21.86 %	2.33 % 2.40 %
Home & Garden	5029 4925	3916 3745	1004 1054	109 126	77.87 % 76.04 %	19.96 % 21.40 %	2.17 % 2.56 %
Finance	4986 5060	4036 4068	830 852	120 140	80.95 % 80.40 %	16.65 % 16.84 %	2.41 % 2.77 %
Health	4950 4980	4019 3959	827 890	104 131	81.19 % 79.50 %	16.71 % 17.87 %	2.10 % 2.63 %
Pets	5261 5077	4080 3892	1054 1051	127 134	77.55 % 76.66 %	20.03 % 20.70 %	2.41 % 2.64 %
Sport & Fitness	4975 5187	3829 3937	1030 1106	116 144	76.96 % 75.90 %	20.70 % 21.32 %	2.33 % 2.78 %
Job & Career	5118 5011	3852 3700	1159 1189	107 122	75.26 % 73.84 %	22.65 % 23.73 %	2.09 % 2.43 %
Dating	5189 5086	3817 3651	1271 1303	101 132	73.56 % 71.79 %	24.49 % 25.62 %	1.95 % 2.60 %
Other	5129 5152	4059 4027	957 993	113 132	79.14 % 78.16 %	18.66 % 19.27 %	2.20 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4727	3491 3484	1146 1128	107 115	73.59 % 73.70 %	24.16 % 23.86 %	2.26 % 2.43 %
Outlook Mail	4726 4400	3588 3264	1039 1018	99 118	75.92 % 74.18 %	21.98 % 23.14 %	2.09 % 2.68 %
Yahoo Mail	4711 4699	3600 3522	1009 1049	102 128	76.42 % 74.95 %	21.42 % 22.32 %	2.17 % 2.72 %
AOL Mail	4639 4621	3576 3484	957 1013	106 124	77.09 % 75.39 %	20.63 % 21.92 %	2.28 % 2.68 %
Mail.com	4931 4980	3874 3850	950 1004	107 126	78.56 % 77.31 %	19.27 % 20.16 %	2.17 % 2.53 %
Yandex Mail	4763 4626	3670 3497	998 1015	95 114	77.05 % 75.59 %	20.95 % 21.94 %	1.99 % 2.46 %
GMX Mail	4692 4608	3575 3420	1012 1072	105 116	76.19 % 74.22 %	21.57 % 23.26 %	2.24 % 2.52 %
Zoho Mail	4535 4815	3566 3732	879 958	90 125	78.63 % 77.51 %	19.38 % 19.90 %	1.98 % 2.60 %
ProtonMail	4573 4573	3635 3605	836 850	102 118	79.49 % 78.83 %	18.28 % 18.59 %	2.23 % 2.58 %
Custom Mail	4678 4742	3782 3741	791 883	105 118	80.85 % 78.89 %	16.91 % 18.62 %	2.24 % 2.49 %
iCloud Mail	4660 4615	3479 3379	1074 1109	107 127	74.66 % 73.22 %	23.05 % 24.03 %	2.30 % 2.75 %
Tuta	4651 4704	3669 3681	869 896	113 127	78.89 % 78.25 %	18.68 % 19.05 %	2.43 % 2.70 %
Juno.com	4798 4580	3815 3593	884 873	99 114	79.51 % 78.45 %	18.42 % 19.06 %	2.06 % 2.49 %
Mailfence	4605 4767	3668 3740	842 904	95 123	79.65 % 78.46 %	18.28 % 18.96 %	2.06 % 2.58 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.