MailerLite and Constant Contact Email Deliverability Comparison

MailerLite

Constant Contact

In this comparison, the deliverability of MailerLite and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.001 64.550	50.857 49.829	12.922 13.300	1.453 1.734

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 77.19 %	19.88 % 20.60 %	2.24 % 2.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4842 4681	3740 3583	1022 990	98 131	77.24 % 76.54 %	21.11 % 21.15 %	2.02 % 2.80 %
Elektronics	4916 4869	3884 3787	939 975	115 129	79.01 % 77.78 %	19.10 % 20.02 %	2.34 % 2.65 %
Entertainment	4957 5043	3814 3894	1048 1029	109 135	76.94 % 77.22 %	21.14 % 20.40 %	2.20 % 2.68 %
Cosmetics & Beauty	5008 5050	3967 3876	957 1061	101 137	79.21 % 76.75 %	19.11 % 21.01 %	2.02 % 2.71 %
Food & Drink	4971 4904	3858 3763	1012 1059	119 119	77.61 % 76.73 %	20.36 % 21.59 %	2.39 % 2.43 %
Home & Garden	4988 4881	3921 3753	980 1027	111 130	78.61 % 76.89 %	19.65 % 21.04 %	2.23 % 2.66 %
Finance	4881 4977	3951 4025	833 844	119 142	80.95 % 80.87 %	17.07 % 16.96 %	2.44 % 2.85 %
Health	5008 5016	4074 3996	838 922	106 133	81.35 % 79.67 %	16.73 % 18.38 %	2.12 % 2.65 %
Pets	5280 4974	4153 3853	1018 1007	129 135	78.66 % 77.46 %	19.28 % 20.25 %	2.44 % 2.71 %
Sport & Fitness	4941 5070	3837 3892	1004 1049	120 142	77.66 % 76.77 %	20.32 % 20.69 %	2.43 % 2.80 %
Job & Career	5006 5029	3806 3778	1112 1146	106 130	76.03 % 75.12 %	22.21 % 22.79 %	2.12 % 2.59 %
Dating	5140 5030	3824 3670	1221 1236	105 136	74.40 % 72.96 %	23.75 % 24.57 %	2.04 % 2.70 %
Other	5063 5026	4028 3959	938 955	115 135	79.56 % 78.77 %	18.53 % 19.00 %	2.27 % 2.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4661	3543 3490	1104 1073	108 118	74.61 % 74.88 %	23.25 % 23.02 %	2.27 % 2.53 %
Outlook Mail	4776 4463	3672 3358	1032 1004	101 125	76.88 % 75.24 %	21.61 % 22.50 %	2.11 % 2.80 %
Yahoo Mail	4775 4725	3703 3595	979 1025	106 127	77.55 % 76.08 %	20.50 % 21.69 %	2.22 % 2.69 %
AOL Mail	4779 4535	3726 3449	952 974	113 125	77.97 % 76.05 %	19.92 % 21.48 %	2.36 % 2.76 %
Mail.com	4795 4907	3770 3833	923 968	108 132	78.62 % 78.11 %	19.25 % 19.73 %	2.25 % 2.69 %
Yandex Mail	4767 4613	3711 3537	969 998	99 124	77.85 % 76.67 %	20.33 % 21.63 %	2.08 % 2.69 %
GMX Mail	4655 4605	3584 3458	980 1035	104 120	76.99 % 75.09 %	21.05 % 22.48 %	2.23 % 2.61 %
Zoho Mail	4659 4846	3690 3797	893 942	97 131	79.20 % 78.35 %	19.17 % 19.44 %	2.08 % 2.70 %
ProtonMail	4642 4526	3723 3603	850 831	110 119	80.20 % 79.61 %	18.31 % 18.36 %	2.37 % 2.63 %
Custom Mail	4666 4773	3772 3794	789 872	109 127	80.84 % 79.49 %	16.91 % 18.27 %	2.34 % 2.66 %
iCloud Mail	4551 4641	3454 3480	1015 1075	107 133	75.90 % 74.98 %	22.30 % 23.16 %	2.35 % 2.87 %
Tuta	4580 4650	3639 3667	844 877	112 128	79.45 % 78.86 %	18.43 % 18.86 %	2.45 % 2.75 %
Juno.com	4778 4577	3819 3615	891 858	102 118	79.93 % 78.98 %	18.65 % 18.75 %	2.13 % 2.58 %
Mailfence	3829 4028	3051 3153	701 768	77 107	79.68 % 78.28 %	18.31 % 19.07 %	2.01 % 2.66 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.