MailerLite and Constant Contact Email Deliverability Comparison

MailerLite

Constant Contact

In this comparison, the deliverability of MailerLite and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.886 66.282	50.829 50.632	13.573 13.969	1.484 1.681

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.15 % 76.39 %	20.60 % 21.08 %	2.25 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5143 5057	3936 3831	1102 1082	105 144	76.53 % 75.76 %	21.43 % 21.40 %	2.04 % 2.85 %
Elektronics	5103 5044	4010 3852	989 1074	104 118	78.58 % 76.37 %	19.38 % 21.29 %	2.04 % 2.34 %
Entertainment	5048 5084	3834 3854	1102 1103	112 127	75.95 % 75.81 %	21.83 % 21.70 %	2.22 % 2.50 %
Cosmetics & Beauty	4978 5338	3872 4100	996 1107	110 131	77.78 % 76.81 %	20.01 % 20.74 %	2.21 % 2.45 %
Food & Drink	4953 5065	3806 3816	1031 1127	116 122	76.84 % 75.34 %	20.82 % 22.25 %	2.34 % 2.41 %
Home & Garden	5044 4893	3910 3720	1018 1040	116 133	77.52 % 76.03 %	20.18 % 21.25 %	2.30 % 2.72 %
Finance	5096 5137	4081 4115	888 891	127 131	80.08 % 80.11 %	17.43 % 17.34 %	2.49 % 2.55 %
Health	5175 4951	4187 3918	877 915	111 118	80.91 % 79.14 %	16.95 % 18.48 %	2.14 % 2.38 %
Pets	5085 5072	3897 3863	1071 1079	117 130	76.64 % 76.16 %	21.06 % 21.27 %	2.30 % 2.56 %
Sport & Fitness	4904 5207	3724 4012	1059 1066	121 129	75.94 % 77.05 %	21.59 % 20.47 %	2.47 % 2.48 %
Job & Career	5113 5172	3787 3821	1204 1232	122 119	74.07 % 73.88 %	23.55 % 23.82 %	2.39 % 2.30 %
Dating	5191 5040	3797 3645	1278 1258	116 137	73.15 % 72.32 %	24.62 % 24.96 %	2.23 % 2.72 %
Other	5053 5222	3988 4085	958 995	107 142	78.92 % 78.23 %	18.96 % 19.05 %	2.12 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4560 4720	3322 3466	1133 1142	105 112	72.85 % 73.43 %	24.85 % 24.19 %	2.30 % 2.37 %
Outlook Mail	4606 4670	3455 3471	1045 1081	106 118	75.01 % 74.33 %	22.69 % 23.15 %	2.30 % 2.53 %
Yahoo Mail	4809 4766	3657 3591	1045 1049	107 126	76.04 % 75.35 %	21.73 % 22.01 %	2.22 % 2.64 %
AOL Mail	4829 4630	3700 3488	1009 1026	120 116	76.62 % 75.33 %	20.89 % 22.16 %	2.48 % 2.51 %
Mail.com	5000 4843	3891 3741	996 983	113 119	77.82 % 77.25 %	19.92 % 20.30 %	2.26 % 2.46 %
Yandex Mail	4718 4819	3618 3636	1003 1069	97 114	76.69 % 75.45 %	21.26 % 22.18 %	2.06 % 2.37 %
GMX Mail	4897 4755	3693 3565	1090 1065	114 125	75.41 % 74.97 %	22.26 % 22.40 %	2.33 % 2.63 %
Zoho Mail	4583 4707	3583 3631	903 949	97 127	78.18 % 77.14 %	19.70 % 20.16 %	2.12 % 2.70 %
ProtonMail	4563 4638	3608 3624	847 892	108 122	79.07 % 78.14 %	18.56 % 19.23 %	2.37 % 2.63 %
Custom Mail	4720 4727	3807 3749	803 860	110 118	80.66 % 79.31 %	17.01 % 18.19 %	2.33 % 2.50 %
iCloud Mail	4719 4743	3500 3490	1122 1130	97 123	74.17 % 73.58 %	23.78 % 23.82 %	2.06 % 2.59 %
Tuta	4497 4845	3563 3787	826 938	108 120	79.23 % 78.16 %	18.37 % 19.36 %	2.40 % 2.48 %
Juno.com	4761 4791	3766 3767	895 901	100 123	79.10 % 78.63 %	18.80 % 18.81 %	2.10 % 2.57 %
Mailfence	4624 4628	3666 3626	856 884	102 118	79.28 % 78.35 %	18.51 % 19.10 %	2.21 % 2.55 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.