MailerLite and Constant Contact Email Deliverability Comparison

MailerLite

Constant Contact

In this comparison, the deliverability of MailerLite and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.692 77.377	59.573 59.263	15.500 16.280	1.619 1.834

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 76.59 %	20.21 % 21.04 %	2.11 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5987 6015	4637 4543	1225 1315	125 157	77.45 % 75.53 %	20.46 % 21.86 %	2.09 % 2.61 %
Elektronics	5846 5993	4605 4631	1122 1231	119 131	78.77 % 77.27 %	19.19 % 20.54 %	2.04 % 2.19 %
Entertainment	5868 5899	4533 4481	1216 1279	119 139	77.25 % 75.96 %	20.72 % 21.68 %	2.03 % 2.36 %
Cosmetics & Beauty	5895 6021	4608 4690	1161 1197	126 134	78.17 % 77.89 %	19.69 % 19.88 %	2.14 % 2.23 %
Food & Drink	5809 5782	4491 4401	1195 1246	123 135	77.31 % 76.12 %	20.57 % 21.55 %	2.12 % 2.33 %
Home & Garden	5907 5876	4581 4474	1194 1257	132 145	77.55 % 76.14 %	20.21 % 21.39 %	2.23 % 2.47 %
Finance	5977 6015	4825 4788	1020 1078	132 149	80.73 % 79.60 %	17.07 % 17.92 %	2.21 % 2.48 %
Health	5891 5920	4772 4696	1002 1090	117 134	81.00 % 79.32 %	17.01 % 18.41 %	1.99 % 2.26 %
Pets	5809 5977	4488 4543	1200 1286	121 148	77.26 % 76.01 %	20.66 % 21.52 %	2.08 % 2.48 %
Sport & Fitness	5749 5999	4404 4594	1214 1265	131 140	76.60 % 76.58 %	21.12 % 21.09 %	2.28 % 2.33 %
Job & Career	6002 6103	4490 4526	1379 1440	133 137	74.81 % 74.16 %	22.98 % 23.59 %	2.22 % 2.24 %
Dating	5969 5847	4393 4248	1454 1457	122 142	73.60 % 72.65 %	24.36 % 24.92 %	2.04 % 2.43 %
Other	5983 5930	4746 4648	1118 1139	119 143	79.32 % 78.38 %	18.69 % 19.21 %	1.99 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5419 5633	3986 4144	1318 1357	115 132	73.56 % 73.57 %	24.32 % 24.09 %	2.12 % 2.34 %
Outlook Mail	5295 5493	4018 4102	1162 1261	115 130	75.88 % 74.68 %	21.95 % 22.96 %	2.17 % 2.37 %
Yahoo Mail	5420 5663	4137 4284	1169 1244	114 135	76.33 % 75.65 %	21.57 % 21.97 %	2.10 % 2.38 %
AOL Mail	5539 5531	4278 4203	1137 1194	124 134	77.23 % 75.99 %	20.53 % 21.59 %	2.24 % 2.42 %
Mail.com	5555 5532	4390 4291	1047 1112	118 129	79.03 % 77.57 %	18.85 % 20.10 %	2.12 % 2.33 %
Yandex Mail	5331 5570	4100 4223	1115 1221	116 126	76.91 % 75.82 %	20.92 % 21.92 %	2.18 % 2.26 %
GMX Mail	5759 5556	4374 4157	1262 1266	123 133	75.95 % 74.82 %	21.91 % 22.79 %	2.14 % 2.39 %
Zoho Mail	5455 5370	4298 4153	1040 1083	117 134	78.79 % 77.34 %	19.07 % 20.17 %	2.14 % 2.50 %
ProtonMail	5395 5485	4308 4281	971 1066	116 138	79.85 % 78.05 %	18.00 % 19.43 %	2.15 % 2.52 %
Custom Mail	5470 5348	4428 4248	932 976	110 124	80.95 % 79.43 %	17.04 % 18.25 %	2.01 % 2.32 %
iCloud Mail	5683 5411	4222 3976	1347 1307	114 128	74.29 % 73.48 %	23.70 % 24.15 %	2.01 % 2.37 %
Tuta	5417 5676	4318 4454	980 1096	119 126	79.71 % 78.47 %	18.09 % 19.31 %	2.20 % 2.22 %
Juno.com	5492 5700	4360 4490	1027 1073	105 137	79.39 % 78.77 %	18.70 % 18.82 %	1.91 % 2.40 %
Mailfence	5462 5409	4356 4257	993 1024	113 128	79.75 % 78.70 %	18.18 % 18.93 %	2.07 % 2.37 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.