MailerLite and Constant Contact Email Deliverability Comparison

MailerLite

Constant Contact

In this comparison, the deliverability of MailerLite and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.677 66.103	50.404 50.487	13.751 13.951	1.522 1.665

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 76.38 %	20.94 % 21.10 %	2.32 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4993 4977	3798 3771	1088 1072	107 134	76.07 % 75.77 %	21.79 % 21.54 %	2.14 % 2.69 %
Elektronics	5036 5009	3928 3852	1000 1040	108 117	78.00 % 76.90 %	19.86 % 20.76 %	2.14 % 2.34 %
Entertainment	5124 5116	3872 3886	1131 1101	121 129	75.57 % 75.96 %	22.07 % 21.52 %	2.36 % 2.52 %
Cosmetics & Beauty	5019 5279	3876 4045	1033 1107	110 127	77.23 % 76.62 %	20.58 % 20.97 %	2.19 % 2.41 %
Food & Drink	5028 5001	3833 3781	1074 1105	121 115	76.23 % 75.60 %	21.36 % 22.10 %	2.41 % 2.30 %
Home & Garden	5018 4977	3856 3791	1042 1055	120 131	76.84 % 76.17 %	20.77 % 21.20 %	2.39 % 2.63 %
Finance	4991 5118	3979 4100	887 886	125 132	79.72 % 80.11 %	17.77 % 17.31 %	2.50 % 2.58 %
Health	5024 4975	4052 3935	859 919	113 121	80.65 % 79.10 %	17.10 % 18.47 %	2.25 % 2.43 %
Pets	5107 5134	3914 3913	1070 1088	123 133	76.64 % 76.22 %	20.95 % 21.19 %	2.41 % 2.59 %
Sport & Fitness	4917 5185	3739 3982	1053 1073	125 130	76.04 % 76.80 %	21.42 % 20.69 %	2.54 % 2.51 %
Job & Career	5101 5080	3769 3747	1209 1217	123 116	73.89 % 73.76 %	23.70 % 23.96 %	2.41 % 2.28 %
Dating	5244 5024	3814 3611	1312 1280	118 133	72.73 % 71.88 %	25.02 % 25.48 %	2.25 % 2.65 %
Other	5075 5228	3974 4073	993 1008	108 147	78.31 % 77.91 %	19.57 % 19.28 %	2.13 % 2.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4556 4685	3293 3432	1153 1143	110 110	72.28 % 73.26 %	25.31 % 24.40 %	2.41 % 2.35 %
Outlook Mail	4723 4657	3531 3475	1086 1060	106 122	74.76 % 74.62 %	22.99 % 22.76 %	2.24 % 2.62 %
Yahoo Mail	4736 4781	3559 3598	1070 1056	107 127	75.15 % 75.26 %	22.59 % 22.09 %	2.26 % 2.66 %
AOL Mail	4752 4607	3621 3480	1009 1009	122 118	76.20 % 75.54 %	21.23 % 21.90 %	2.57 % 2.56 %
Mail.com	4911 4835	3808 3743	985 970	118 122	77.54 % 77.41 %	20.06 % 20.06 %	2.40 % 2.52 %
Yandex Mail	4819 4750	3674 3572	1045 1061	100 117	76.24 % 75.20 %	21.68 % 22.34 %	2.08 % 2.46 %
GMX Mail	4882 4776	3677 3573	1087 1083	118 120	75.32 % 74.81 %	22.27 % 22.68 %	2.42 % 2.51 %
Zoho Mail	4470 4790	3481 3709	895 958	94 123	77.87 % 77.43 %	20.02 % 20.00 %	2.10 % 2.57 %
ProtonMail	4561 4614	3594 3613	855 886	112 115	78.80 % 78.31 %	18.75 % 19.20 %	2.46 % 2.49 %
Custom Mail	4633 4741	3716 3725	806 904	111 112	80.21 % 78.57 %	17.40 % 19.07 %	2.40 % 2.36 %
iCloud Mail	4739 4652	3509 3421	1128 1108	102 123	74.05 % 73.54 %	23.80 % 23.82 %	2.15 % 2.64 %
Tuta	4595 4813	3592 3776	890 916	113 121	78.17 % 78.45 %	19.37 % 19.03 %	2.46 % 2.51 %
Juno.com	4678 4717	3689 3703	886 897	103 117	78.86 % 78.50 %	18.94 % 19.02 %	2.20 % 2.48 %
Mailfence	4622 4685	3660 3667	856 900	106 118	79.19 % 78.27 %	18.52 % 19.21 %	2.29 % 2.52 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.