Constant Contact and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.754 455.114	344.481 343.434	93.172 93.932	18.101 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.58 % 75.46 %	20.44 % 20.64 %	3.97 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35042 34964	27485 27382	6251 6352	1306 1230	78.43 % 78.31 %	17.84 % 18.17 %	3.73 % 3.52 %
Elektronics	34751 34435	26548 26270	6901 6837	1302 1328	76.39 % 76.29 %	19.86 % 19.85 %	3.75 % 3.86 %
Entertainment	35026 34728	26451 26257	7165 7190	1410 1281	75.52 % 75.61 %	20.46 % 20.70 %	4.03 % 3.69 %
Cosmetics & Beauty	35062 35343	26483 26556	7197 7385	1382 1402	75.53 % 75.14 %	20.53 % 20.90 %	3.94 % 3.97 %
Food & Drink	35174 35228	27683 27562	6246 6413	1245 1253	78.70 % 78.24 %	17.76 % 18.20 %	3.54 % 3.56 %
Home & Garden	35075 35059	27461 27476	6299 6305	1315 1278	78.29 % 78.37 %	17.96 % 17.98 %	3.75 % 3.65 %
Finance	35400 35532	25579 25601	8325 8366	1496 1565	72.26 % 72.05 %	23.52 % 23.54 %	4.23 % 4.40 %
Health	34611 35163	25334 25712	7833 8056	1444 1395	73.20 % 73.12 %	22.63 % 22.91 %	4.17 % 3.97 %
Pets	35515 34990	27532 27103	6653 6607	1330 1280	77.52 % 77.46 %	18.73 % 18.88 %	3.74 % 3.66 %
Sport & Fitness	35393 35068	26310 26032	7624 7633	1459 1403	74.34 % 74.23 %	21.54 % 21.77 %	4.12 % 4.00 %
Job & Career	34743 35154	25648 25839	7574 7835	1521 1480	73.82 % 73.50 %	21.80 % 22.29 %	4.38 % 4.21 %
Dating	35344 34735	25058 24708	8702 8476	1584 1551	70.90 % 71.13 %	24.62 % 24.40 %	4.48 % 4.47 %
Other	34618 34715	26909 26936	6402 6477	1307 1302	77.73 % 77.59 %	18.49 % 18.66 %	3.78 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44239 44038	31905 31661	10444 10441	1890 1936	72.12 % 71.89 %	23.61 % 23.71 %	4.27 % 4.40 %
Outlook Mail	43937 44353	32041 32388	9961 10127	1935 1838	72.92 % 73.02 %	22.67 % 22.83 %	4.40 % 4.14 %
Yahoo Mail	44012 43961	33068 32939	9170 9233	1774 1789	75.13 % 74.93 %	20.84 % 21.00 %	4.03 % 4.07 %
AOL Mail	43244 43857	32467 32923	8913 9220	1864 1714	75.08 % 75.07 %	20.61 % 21.02 %	4.31 % 3.91 %
Mail.com	44440 44241	33930 33685	8781 8856	1729 1700	76.35 % 76.14 %	19.76 % 20.02 %	3.89 % 3.84 %
Yandex Mail	44557 43691	32851 32244	9829 9657	1877 1790	73.73 % 73.80 %	22.06 % 22.10 %	4.21 % 4.10 %
GMX Mail	43833 44227	33394 33728	8799 8913	1640 1586	76.18 % 76.26 %	20.07 % 20.15 %	3.74 % 3.59 %
Zoho Mail	44280 44018	34245 34041	8448 8391	1587 1586	77.34 % 77.33 %	19.08 % 19.06 %	3.58 % 3.60 %
ProtonMail	44514 44154	34397 34132	8521 8502	1596 1520	77.27 % 77.30 %	19.14 % 19.26 %	3.59 % 3.44 %
Custom Mail	44546 44380	34950 34721	8021 8088	1575 1571	78.46 % 78.24 %	18.01 % 18.22 %	3.54 % 3.54 %
iCloud Mail	4663 4725	3484 3428	923 1011	256 286	74.72 % 72.55 %	19.79 % 21.40 %	5.49 % 6.05 %
Tuta	4649 4751	3767 3788	685 763	197 200	81.03 % 79.73 %	14.73 % 16.06 %	4.24 % 4.21 %
Juno.com	4840 4718	3982 3756	677 730	181 232	82.27 % 79.61 %	13.99 % 15.47 %	3.74 % 4.92 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.