Constant Contact and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.675 464.086	351.590 350.548	94.581 95.358	18.504 18.180

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.66 % 75.54 %	20.35 % 20.55 %	3.98 % 3.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35727 35672	28052 27961	6347 6451	1328 1260	78.52 % 78.38 %	17.77 % 18.08 %	3.72 % 3.53 %
Elektronics	35461 35120	27120 26831	7006 6939	1335 1350	76.48 % 76.40 %	19.76 % 19.76 %	3.76 % 3.84 %
Entertainment	35681 35392	26967 26791	7271 7296	1443 1305	75.58 % 75.70 %	20.38 % 20.61 %	4.04 % 3.69 %
Cosmetics & Beauty	35744 35992	27021 27069	7307 7485	1416 1438	75.60 % 75.21 %	20.44 % 20.80 %	3.96 % 4.00 %
Food & Drink	35835 35937	28231 28143	6336 6513	1268 1281	78.78 % 78.31 %	17.68 % 18.12 %	3.54 % 3.56 %
Home & Garden	35736 35768	28004 28057	6390 6402	1342 1309	78.36 % 78.44 %	17.88 % 17.90 %	3.76 % 3.66 %
Finance	36106 36237	26129 26131	8451 8496	1526 1610	72.37 % 72.11 %	23.41 % 23.45 %	4.23 % 4.44 %
Health	35266 35861	25854 26256	7940 8174	1472 1431	73.31 % 73.22 %	22.51 % 22.79 %	4.17 % 3.99 %
Pets	36215 35725	28096 27690	6755 6719	1364 1316	77.58 % 77.51 %	18.65 % 18.81 %	3.77 % 3.68 %
Sport & Fitness	36116 35735	26879 26553	7746 7746	1491 1436	74.42 % 74.31 %	21.45 % 21.68 %	4.13 % 4.02 %
Job & Career	35458 35825	26203 26352	7699 7956	1556 1517	73.90 % 73.56 %	21.71 % 22.21 %	4.39 % 4.23 %
Dating	36050 35402	25599 25218	8831 8596	1620 1588	71.01 % 71.23 %	24.50 % 24.28 %	4.49 % 4.49 %
Other	35280 35420	27435 27496	6502 6585	1343 1339	77.76 % 77.63 %	18.43 % 18.59 %	3.81 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44943 44744	32430 32175	10589 10586	1924 1983	72.16 % 71.91 %	23.56 % 23.66 %	4.28 % 4.43 %
Outlook Mail	44648 45008	32601 32889	10084 10246	1963 1873	73.02 % 73.07 %	22.59 % 22.76 %	4.40 % 4.16 %
Yahoo Mail	44741 44729	33650 33546	9288 9362	1803 1821	75.21 % 75.00 %	20.76 % 20.93 %	4.03 % 4.07 %
AOL Mail	43892 44548	32975 33471	9019 9329	1898 1748	75.13 % 75.13 %	20.55 % 20.94 %	4.32 % 3.92 %
Mail.com	45122 44909	34478 34208	8886 8958	1758 1743	76.41 % 76.17 %	19.69 % 19.95 %	3.90 % 3.88 %
Yandex Mail	45262 44352	33399 32756	9950 9773	1913 1823	73.79 % 73.85 %	21.98 % 22.04 %	4.23 % 4.11 %
GMX Mail	44538 44905	33970 34287	8898 9010	1670 1608	76.27 % 76.35 %	19.98 % 20.06 %	3.75 % 3.58 %
Zoho Mail	44928 44739	34771 34627	8541 8495	1616 1617	77.39 % 77.40 %	19.01 % 18.99 %	3.60 % 3.61 %
ProtonMail	45185 44907	34954 34752	8611 8606	1620 1549	77.36 % 77.39 %	19.06 % 19.16 %	3.59 % 3.45 %
Custom Mail	45252 45066	35527 35291	8116 8179	1609 1596	78.51 % 78.31 %	17.94 % 18.15 %	3.56 % 3.54 %
iCloud Mail	5341 5372	3987 3908	1053 1137	301 327	74.65 % 72.75 %	19.72 % 21.17 %	5.64 % 6.09 %
Tuta	5338 5467	4328 4367	783 865	227 235	81.08 % 79.88 %	14.67 % 15.82 %	4.25 % 4.30 %
Juno.com	5485 5340	4520 4271	763 812	202 257	82.41 % 79.98 %	13.91 % 15.21 %	3.68 % 4.81 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.