Constant Contact and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.027 437.416	330.244 329.481	90.425 90.984	17.358 16.951

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 75.32 %	20.64 % 20.80 %	3.96 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33667 33633	26349 26296	6066 6156	1252 1181	78.26 % 78.19 %	18.02 % 18.30 %	3.72 % 3.51 %
Elektronics	33415 33067	25454 25160	6709 6626	1252 1281	76.18 % 76.09 %	20.08 % 20.04 %	3.75 % 3.87 %
Entertainment	33654 33409	25335 25210	6954 6969	1365 1230	75.28 % 75.46 %	20.66 % 20.86 %	4.06 % 3.68 %
Cosmetics & Beauty	33691 33960	25389 25482	6984 7148	1318 1330	75.36 % 75.04 %	20.73 % 21.05 %	3.91 % 3.92 %
Food & Drink	33730 33869	26488 26477	6044 6211	1198 1181	78.53 % 78.17 %	17.92 % 18.34 %	3.55 % 3.49 %
Home & Garden	33744 33702	26361 26380	6115 6105	1268 1217	78.12 % 78.27 %	18.12 % 18.11 %	3.76 % 3.61 %
Finance	34034 34196	24516 24579	8084 8119	1434 1498	72.03 % 71.88 %	23.75 % 23.74 %	4.21 % 4.38 %
Health	33220 33761	24247 24613	7604 7808	1369 1340	72.99 % 72.90 %	22.89 % 23.13 %	4.12 % 3.97 %
Pets	34152 33650	26407 26030	6455 6397	1290 1223	77.32 % 77.36 %	18.90 % 19.01 %	3.78 % 3.63 %
Sport & Fitness	34038 33697	25245 24975	7395 7388	1398 1334	74.17 % 74.12 %	21.73 % 21.92 %	4.11 % 3.96 %
Job & Career	33428 33798	24634 24807	7343 7583	1451 1408	73.69 % 73.40 %	21.97 % 22.44 %	4.34 % 4.17 %
Dating	34008 33250	24034 23583	8468 8193	1506 1474	70.67 % 70.93 %	24.90 % 24.64 %	4.43 % 4.43 %
Other	33246 33424	25785 25889	6204 6281	1257 1254	77.56 % 77.46 %	18.66 % 18.79 %	3.78 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42858 42689	30887 30666	10167 10156	1804 1867	72.07 % 71.84 %	23.72 % 23.79 %	4.21 % 4.37 %
Outlook Mail	42630 43000	31015 31337	9740 9886	1875 1777	72.75 % 72.88 %	22.85 % 22.99 %	4.40 % 4.13 %
Yahoo Mail	42656 42602	31978 31885	8946 8997	1732 1720	74.97 % 74.84 %	20.97 % 21.12 %	4.06 % 4.04 %
AOL Mail	41862 42494	31371 31852	8692 8983	1799 1659	74.94 % 74.96 %	20.76 % 21.14 %	4.30 % 3.90 %
Mail.com	43040 42966	32797 32673	8571 8651	1672 1642	76.20 % 76.04 %	19.91 % 20.13 %	3.88 % 3.82 %
Yandex Mail	43141 42282	31731 31171	9594 9402	1816 1709	73.55 % 73.72 %	22.24 % 22.24 %	4.21 % 4.04 %
GMX Mail	42456 42859	32271 32630	8603 8704	1582 1525	76.01 % 76.13 %	20.26 % 20.31 %	3.73 % 3.56 %
Zoho Mail	42893 42621	33094 32915	8256 8178	1543 1528	77.15 % 77.23 %	19.25 % 19.19 %	3.60 % 3.59 %
ProtonMail	43164 42689	33274 32934	8345 8292	1545 1463	77.09 % 77.15 %	19.33 % 19.42 %	3.58 % 3.43 %
Custom Mail	43176 43034	33800 33615	7842 7894	1534 1525	78.28 % 78.11 %	18.16 % 18.34 %	3.55 % 3.54 %
iCloud Mail	3319 3440	2465 2473	667 751	187 216	74.27 % 71.89 %	20.10 % 21.83 %	5.63 % 6.28 %
Tuta	3385 3392	2739 2696	508 554	138 142	80.92 % 79.48 %	15.01 % 16.33 %	4.08 % 4.19 %
Juno.com	3447 3348	2822 2634	494 536	131 178	81.87 % 78.67 %	14.33 % 16.01 %	3.80 % 5.32 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.