MailerLite and CleverReach Email Deliverability Comparison

MailerLite

CleverReach

In this comparison, the deliverability of MailerLite and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 65.591	50.988 51.083	13.286 13.168	1.432 1.340

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 77.88 %	20.22 % 20.08 %	2.18 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 5176	3742 3986	1050 1089	100 101	76.49 % 77.01 %	21.46 % 21.04 %	2.04 % 1.95 %
Elektronics	5052 5079	3963 3994	981 978	108 107	78.44 % 78.64 %	19.42 % 19.26 %	2.14 % 2.11 %
Entertainment	5002 5099	3815 3952	1077 1029	110 118	76.27 % 77.51 %	21.53 % 20.18 %	2.20 % 2.31 %
Cosmetics & Beauty	5098 4855	4011 3794	987 964	100 97	78.68 % 78.15 %	19.36 % 19.86 %	1.96 % 2.00 %
Food & Drink	5025 5054	3849 3934	1059 1026	117 94	76.60 % 77.84 %	21.07 % 20.30 %	2.33 % 1.86 %
Home & Garden	5029 4930	3916 3827	1004 997	109 106	77.87 % 77.63 %	19.96 % 20.22 %	2.17 % 2.15 %
Finance	4986 5052	4036 4098	830 850	120 104	80.95 % 81.12 %	16.65 % 16.83 %	2.41 % 2.06 %
Health	4950 5385	4019 4332	827 949	104 104	81.19 % 80.45 %	16.71 % 17.62 %	2.10 % 1.93 %
Pets	5261 5176	4080 4012	1054 1063	127 101	77.55 % 77.51 %	20.03 % 20.54 %	2.41 % 1.95 %
Sport & Fitness	4975 4783	3829 3736	1030 950	116 97	76.96 % 78.11 %	20.70 % 19.86 %	2.33 % 2.03 %
Job & Career	5118 4963	3852 3751	1159 1108	107 104	75.26 % 75.58 %	22.65 % 22.33 %	2.09 % 2.10 %
Dating	5189 4853	3817 3566	1271 1196	101 91	73.56 % 73.48 %	24.49 % 24.64 %	1.95 % 1.88 %
Other	5129 5186	4059 4101	957 969	113 116	79.14 % 79.08 %	18.66 % 18.68 %	2.20 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4758	3491 3508	1146 1160	107 90	73.59 % 73.73 %	24.16 % 24.38 %	2.26 % 1.89 %
Outlook Mail	4726 4440	3588 3390	1039 960	99 90	75.92 % 76.35 %	21.98 % 21.62 %	2.09 % 2.03 %
Yahoo Mail	4711 4735	3600 3664	1009 966	102 105	76.42 % 77.38 %	21.42 % 20.40 %	2.17 % 2.22 %
AOL Mail	4639 4668	3576 3624	957 949	106 95	77.09 % 77.63 %	20.63 % 20.33 %	2.28 % 2.04 %
Mail.com	4931 4759	3874 3743	950 918	107 98	78.56 % 78.65 %	19.27 % 19.29 %	2.17 % 2.06 %
Yandex Mail	4763 4645	3670 3561	998 993	95 91	77.05 % 76.66 %	20.95 % 21.38 %	1.99 % 1.96 %
GMX Mail	4692 4689	3575 3543	1012 1039	105 107	76.19 % 75.56 %	21.57 % 22.16 %	2.24 % 2.28 %
Zoho Mail	4535 4660	3566 3669	879 905	90 86	78.63 % 78.73 %	19.38 % 19.42 %	1.98 % 1.85 %
ProtonMail	4573 4930	3635 3945	836 883	102 102	79.49 % 80.02 %	18.28 % 17.91 %	2.23 % 2.07 %
Custom Mail	4678 4755	3782 3824	791 829	105 102	80.85 % 80.42 %	16.91 % 17.43 %	2.24 % 2.15 %
iCloud Mail	4660 4483	3479 3326	1074 1059	107 98	74.66 % 74.19 %	23.05 % 23.62 %	2.30 % 2.19 %
Tuta	4651 4691	3669 3781	869 828	113 82	78.89 % 80.60 %	18.68 % 17.65 %	2.43 % 1.75 %
Juno.com	4798 4708	3815 3758	884 850	99 100	79.51 % 79.82 %	18.42 % 18.05 %	2.06 % 2.12 %
Mailfence	4605 4670	3668 3747	842 829	95 94	79.65 % 80.24 %	18.28 % 17.75 %	2.06 % 2.01 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.