MailerLite and CleverReach Email Deliverability Comparison

MailerLite

CleverReach

In this comparison, the deliverability of MailerLite and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.886 65.680	50.829 50.687	13.573 13.479	1.484 1.514

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.15 % 77.17 %	20.60 % 20.52 %	2.25 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5143 5183	3936 3952	1102 1119	105 112	76.53 % 76.25 %	21.43 % 21.59 %	2.04 % 2.16 %
Elektronics	5103 5150	4010 4015	989 1020	104 115	78.58 % 77.96 %	19.38 % 19.81 %	2.04 % 2.23 %
Entertainment	5048 5206	3834 3977	1102 1101	112 128	75.95 % 76.39 %	21.83 % 21.15 %	2.22 % 2.46 %
Cosmetics & Beauty	4978 4841	3872 3753	996 975	110 113	77.78 % 77.53 %	20.01 % 20.14 %	2.21 % 2.33 %
Food & Drink	4953 4975	3806 3850	1031 1014	116 111	76.84 % 77.39 %	20.82 % 20.38 %	2.34 % 2.23 %
Home & Garden	5044 5121	3910 3940	1018 1054	116 127	77.52 % 76.94 %	20.18 % 20.58 %	2.30 % 2.48 %
Finance	5096 4854	4081 3894	888 842	127 118	80.08 % 80.22 %	17.43 % 17.35 %	2.49 % 2.43 %
Health	5175 5371	4187 4317	877 942	111 112	80.91 % 80.38 %	16.95 % 17.54 %	2.14 % 2.09 %
Pets	5085 5245	3897 4017	1071 1110	117 118	76.64 % 76.59 %	21.06 % 21.16 %	2.30 % 2.25 %
Sport & Fitness	4904 4913	3724 3806	1059 1001	121 106	75.94 % 77.47 %	21.59 % 20.37 %	2.47 % 2.16 %
Job & Career	5113 4955	3787 3708	1204 1130	122 117	74.07 % 74.83 %	23.55 % 22.81 %	2.39 % 2.36 %
Dating	5191 5012	3797 3655	1278 1246	116 111	73.15 % 72.92 %	24.62 % 24.86 %	2.23 % 2.21 %
Other	5053 4854	3988 3803	958 925	107 126	78.92 % 78.35 %	18.96 % 19.06 %	2.12 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4560 4697	3322 3439	1133 1157	105 101	72.85 % 73.22 %	24.85 % 24.63 %	2.30 % 2.15 %
Outlook Mail	4606 4568	3455 3440	1045 1026	106 102	75.01 % 75.31 %	22.69 % 22.46 %	2.30 % 2.23 %
Yahoo Mail	4809 4830	3657 3690	1045 1020	107 120	76.04 % 76.40 %	21.73 % 21.12 %	2.22 % 2.48 %
AOL Mail	4829 4697	3700 3592	1009 988	120 117	76.62 % 76.47 %	20.89 % 21.03 %	2.48 % 2.49 %
Mail.com	5000 4524	3891 3538	996 880	113 106	77.82 % 78.21 %	19.92 % 19.45 %	2.26 % 2.34 %
Yandex Mail	4718 4712	3618 3607	1003 998	97 107	76.69 % 76.55 %	21.26 % 21.18 %	2.06 % 2.27 %
GMX Mail	4897 4594	3693 3471	1090 1014	114 109	75.41 % 75.56 %	22.26 % 22.07 %	2.33 % 2.37 %
Zoho Mail	4583 4828	3583 3766	903 959	97 103	78.18 % 78.00 %	19.70 % 19.86 %	2.12 % 2.13 %
ProtonMail	4563 4851	3608 3840	847 904	108 107	79.07 % 79.16 %	18.56 % 18.64 %	2.37 % 2.21 %
Custom Mail	4720 4690	3807 3747	803 828	110 115	80.66 % 79.89 %	17.01 % 17.65 %	2.33 % 2.45 %
iCloud Mail	4719 4638	3500 3383	1122 1146	97 109	74.17 % 72.94 %	23.78 % 24.71 %	2.06 % 2.35 %
Tuta	4497 4728	3563 3772	826 854	108 102	79.23 % 79.78 %	18.37 % 18.06 %	2.40 % 2.16 %
Juno.com	4761 4734	3766 3750	895 872	100 112	79.10 % 79.21 %	18.80 % 18.42 %	2.10 % 2.37 %
Mailfence	4624 4589	3666 3652	856 833	102 104	79.28 % 79.58 %	18.51 % 18.15 %	2.21 % 2.27 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.