MailerLite and CleverReach Email Deliverability Comparison

MailerLite

CleverReach

In this comparison, the deliverability of MailerLite and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.782 76.852	58.982 59.179	15.987 15.819	1.813 1.854

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.82 % 77.00 %	20.82 % 20.58 %	2.36 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5999 5977	4570 4548	1295 1290	134 139	76.18 % 76.09 %	21.59 % 21.58 %	2.23 % 2.33 %
Elektronics	5878 6026	4594 4693	1157 1191	127 142	78.16 % 77.88 %	19.68 % 19.76 %	2.16 % 2.36 %
Entertainment	5895 6159	4466 4687	1290 1314	139 158	75.76 % 76.10 %	21.88 % 21.33 %	2.36 % 2.57 %
Cosmetics & Beauty	5906 5643	4573 4372	1198 1135	135 136	77.43 % 77.48 %	20.28 % 20.11 %	2.29 % 2.41 %
Food & Drink	5742 5876	4389 4530	1213 1208	140 138	76.44 % 77.09 %	21.13 % 20.56 %	2.44 % 2.35 %
Home & Garden	5963 5944	4599 4555	1218 1235	146 154	77.13 % 76.63 %	20.43 % 20.78 %	2.45 % 2.59 %
Finance	5987 5740	4771 4602	1062 997	154 141	79.69 % 80.17 %	17.74 % 17.37 %	2.57 % 2.46 %
Health	6005 6250	4832 5029	1040 1080	133 141	80.47 % 80.46 %	17.32 % 17.28 %	2.21 % 2.26 %
Pets	5865 6132	4490 4688	1235 1299	140 145	76.56 % 76.45 %	21.06 % 21.18 %	2.39 % 2.36 %
Sport & Fitness	5692 5711	4289 4400	1255 1183	148 128	75.35 % 77.04 %	22.05 % 20.71 %	2.60 % 2.24 %
Job & Career	5948 5882	4395 4398	1406 1341	147 143	73.89 % 74.77 %	23.64 % 22.80 %	2.47 % 2.43 %
Dating	6001 5821	4367 4230	1493 1453	141 138	72.77 % 72.67 %	24.88 % 24.96 %	2.35 % 2.37 %
Other	5901 5691	4647 4447	1125 1093	129 151	78.75 % 78.14 %	19.06 % 19.21 %	2.19 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5357 5452	3890 3985	1337 1344	130 123	72.62 % 73.09 %	24.96 % 24.65 %	2.43 % 2.26 %
Outlook Mail	5383 5316	4032 3991	1222 1198	129 127	74.90 % 75.08 %	22.70 % 22.54 %	2.40 % 2.39 %
Yahoo Mail	5570 5645	4220 4307	1221 1195	129 143	75.76 % 76.30 %	21.92 % 21.17 %	2.32 % 2.53 %
AOL Mail	5521 5494	4229 4196	1154 1154	138 144	76.60 % 76.37 %	20.90 % 21.00 %	2.50 % 2.62 %
Mail.com	5756 5341	4464 4173	1155 1041	137 127	77.55 % 78.13 %	20.07 % 19.49 %	2.38 % 2.38 %
Yandex Mail	5494 5456	4184 4153	1188 1174	122 129	76.16 % 76.12 %	21.62 % 21.52 %	2.22 % 2.36 %
GMX Mail	5715 5392	4292 4058	1286 1201	137 133	75.10 % 75.26 %	22.50 % 22.27 %	2.40 % 2.47 %
Zoho Mail	5415 5616	4221 4374	1073 1113	121 129	77.95 % 77.88 %	19.82 % 19.82 %	2.23 % 2.30 %
ProtonMail	5288 5686	4167 4502	989 1051	132 133	78.80 % 79.18 %	18.70 % 18.48 %	2.50 % 2.34 %
Custom Mail	5542 5533	4454 4414	955 978	133 141	80.37 % 79.78 %	17.23 % 17.68 %	2.40 % 2.55 %
iCloud Mail	5593 5394	4111 3936	1357 1326	125 132	73.50 % 72.97 %	24.26 % 24.58 %	2.23 % 2.45 %
Tuta	5238 5551	4126 4406	979 1015	133 130	78.77 % 79.37 %	18.69 % 18.28 %	2.54 % 2.34 %
Juno.com	5541 5613	4351 4419	1067 1058	123 136	78.52 % 78.73 %	19.26 % 18.85 %	2.22 % 2.42 %
Mailfence	5369 5363	4241 4265	1004 971	124 127	78.99 % 79.53 %	18.70 % 18.11 %	2.31 % 2.37 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.