MailerLite and CleverReach Email Deliverability Comparison

MailerLite

CleverReach

In this comparison, the deliverability of MailerLite and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.130 63.820	50.230 51.960	12.956 10.917	1.469 1.226

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.33 % 81.42 %	20.20 % 17.11 %	2.29 % 1.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4814 5015	3744 4059	1001 894	105 89	77.77 % 80.94 %	20.79 % 17.83 %	2.18 % 1.77 %
Elektronics	4954 4903	3895 4027	968 802	116 101	78.62 % 82.13 %	19.54 % 16.36 %	2.34 % 2.06 %
Entertainment	4872 4987	3770 4041	1025 855	109 110	77.38 % 81.03 %	21.04 % 17.14 %	2.24 % 2.21 %
Cosmetics & Beauty	4881 4692	3859 3815	956 793	104 87	79.06 % 81.31 %	19.59 % 16.90 %	2.13 % 1.85 %
Food & Drink	4995 4953	3887 4021	1025 864	120 85	77.82 % 81.18 %	20.52 % 17.44 %	2.40 % 1.72 %
Home & Garden	4860 4815	3826 3928	986 835	111 90	78.72 % 81.58 %	20.29 % 17.34 %	2.28 % 1.87 %
Finance	4835 5041	3889 4219	854 747	116 94	80.43 % 83.69 %	17.66 % 14.82 %	2.40 % 1.86 %
Health	4912 5068	3965 4203	887 782	107 98	80.72 % 82.93 %	18.06 % 15.43 %	2.18 % 1.93 %
Pets	5155 5113	4057 4146	1006 895	123 99	78.70 % 81.09 %	19.52 % 17.50 %	2.39 % 1.94 %
Sport & Fitness	4882 4822	3804 3945	1006 805	120 95	77.92 % 81.81 %	20.61 % 16.69 %	2.46 % 1.97 %
Job & Career	4973 4766	3807 3798	1108 893	109 95	76.55 % 79.69 %	22.28 % 18.74 %	2.19 % 1.99 %
Dating	5014 4702	3764 3683	1184 957	110 84	75.07 % 78.33 %	23.61 % 20.35 %	2.19 % 1.79 %
Other	4983 4943	3963 4075	950 795	119 99	79.53 % 82.44 %	19.06 % 16.08 %	2.39 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4712	3532 3701	1085 939	115 83	75.20 % 78.54 %	23.10 % 19.93 %	2.45 % 1.76 %
Outlook Mail	4718 4525	3633 3657	1018 796	104 84	77.00 % 80.82 %	21.58 % 17.59 %	2.20 % 1.86 %
Yahoo Mail	4713 4702	3671 3819	976 809	107 97	77.89 % 81.22 %	20.71 % 17.21 %	2.27 % 2.06 %
AOL Mail	4709 4630	3677 3786	960 791	110 88	78.08 % 81.77 %	20.39 % 17.08 %	2.34 % 1.90 %
Mail.com	4720 4684	3737 3843	906 777	107 86	79.17 % 82.05 %	19.19 % 16.59 %	2.27 % 1.84 %
Yandex Mail	4810 4594	3752 3715	983 815	103 86	78.00 % 80.87 %	20.44 % 17.74 %	2.14 % 1.87 %
GMX Mail	4668 4597	3604 3688	999 835	108 91	77.21 % 80.23 %	21.40 % 18.16 %	2.31 % 1.98 %
Zoho Mail	4656 4666	3695 3835	914 772	99 88	79.36 % 82.19 %	19.63 % 16.55 %	2.13 % 1.89 %
ProtonMail	4703 4960	3763 4119	897 774	109 100	80.01 % 83.04 %	19.07 % 15.60 %	2.32 % 2.02 %
Custom Mail	4629 4731	3717 3923	829 732	111 98	80.30 % 82.92 %	17.91 % 15.47 %	2.40 % 2.07 %
iCloud Mail	4594 4514	3520 3590	1025 851	108 88	76.62 % 79.53 %	22.31 % 18.85 %	2.35 % 1.95 %
Tuta	4650 4689	3676 3889	888 736	116 78	79.05 % 82.94 %	19.10 % 15.70 %	2.49 % 1.66 %
Juno.com	4784 4686	3811 3885	903 732	108 97	79.66 % 82.91 %	18.88 % 15.62 %	2.26 % 2.07 %
Mailfence	3079 3130	2442 2510	573 558	64 62	79.31 % 80.19 %	18.61 % 17.83 %	2.08 % 1.98 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.