MailerLite and CleverReach Email Deliverability Comparison

MailerLite

CleverReach

In this comparison, the deliverability of MailerLite and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.677 65.729	50.404 50.913	13.751 13.357	1.522 1.459

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 77.46 %	20.94 % 20.32 %	2.32 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4993 5259	3798 4021	1088 1128	107 110	76.07 % 76.46 %	21.79 % 21.45 %	2.14 % 2.09 %
Elektronics	5036 5138	3928 4002	1000 1024	108 112	78.00 % 77.89 %	19.86 % 19.93 %	2.14 % 2.18 %
Entertainment	5124 5158	3872 3953	1131 1085	121 120	75.57 % 76.64 %	22.07 % 21.04 %	2.36 % 2.33 %
Cosmetics & Beauty	5019 4764	3876 3702	1033 950	110 112	77.23 % 77.71 %	20.58 % 19.94 %	2.19 % 2.35 %
Food & Drink	5028 5000	3833 3882	1074 1010	121 108	76.23 % 77.64 %	21.36 % 20.20 %	2.41 % 2.16 %
Home & Garden	5018 5031	3856 3882	1042 1031	120 118	76.84 % 77.16 %	20.77 % 20.49 %	2.39 % 2.35 %
Finance	4991 4910	3979 3965	887 832	125 113	79.72 % 80.75 %	17.77 % 16.95 %	2.50 % 2.30 %
Health	5024 5441	4052 4393	859 936	113 112	80.65 % 80.74 %	17.10 % 17.20 %	2.25 % 2.06 %
Pets	5107 5288	3914 4072	1070 1103	123 113	76.64 % 77.00 %	20.95 % 20.86 %	2.41 % 2.14 %
Sport & Fitness	4917 4911	3739 3821	1053 988	125 102	76.04 % 77.80 %	21.42 % 20.12 %	2.54 % 2.08 %
Job & Career	5101 4867	3769 3650	1209 1108	123 109	73.89 % 74.99 %	23.70 % 22.77 %	2.41 % 2.24 %
Dating	5244 5016	3814 3678	1312 1231	118 107	72.73 % 73.33 %	25.02 % 24.54 %	2.25 % 2.13 %
Other	5075 4946	3974 3892	993 931	108 123	78.31 % 78.69 %	19.57 % 18.82 %	2.13 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4556 4701	3293 3438	1153 1165	110 98	72.28 % 73.13 %	25.31 % 24.78 %	2.41 % 2.08 %
Outlook Mail	4723 4574	3531 3470	1086 1006	106 98	74.76 % 75.86 %	22.99 % 21.99 %	2.24 % 2.14 %
Yahoo Mail	4736 4802	3559 3693	1070 994	107 115	75.15 % 76.91 %	22.59 % 20.70 %	2.26 % 2.39 %
AOL Mail	4752 4735	3621 3639	1009 989	122 107	76.20 % 76.85 %	21.23 % 20.89 %	2.57 % 2.26 %
Mail.com	4911 4660	3808 3649	985 901	118 110	77.54 % 78.30 %	20.06 % 19.33 %	2.40 % 2.36 %
Yandex Mail	4819 4633	3674 3555	1045 981	100 97	76.24 % 76.73 %	21.68 % 21.17 %	2.08 % 2.09 %
GMX Mail	4882 4622	3677 3501	1087 1013	118 108	75.32 % 75.75 %	22.27 % 21.92 %	2.42 % 2.34 %
Zoho Mail	4470 4787	3481 3738	895 953	94 96	77.87 % 78.09 %	20.02 % 19.91 %	2.10 % 2.01 %
ProtonMail	4561 4774	3594 3807	855 865	112 102	78.80 % 79.74 %	18.75 % 18.12 %	2.46 % 2.14 %
Custom Mail	4633 4719	3716 3784	806 825	111 110	80.21 % 80.19 %	17.40 % 17.48 %	2.40 % 2.33 %
iCloud Mail	4739 4673	3509 3437	1128 1127	102 109	74.05 % 73.55 %	23.80 % 24.12 %	2.15 % 2.33 %
Tuta	4595 4758	3592 3801	890 861	113 96	78.17 % 79.89 %	19.37 % 18.10 %	2.46 % 2.02 %
Juno.com	4678 4742	3689 3777	886 859	103 106	78.86 % 79.65 %	18.94 % 18.11 %	2.20 % 2.24 %
Mailfence	4622 4549	3660 3624	856 818	106 107	79.19 % 79.67 %	18.52 % 17.98 %	2.29 % 2.35 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.