MailerLite and CleverReach Email Deliverability Comparison

MailerLite

CleverReach

In this comparison, the deliverability of MailerLite and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.001 64.607	50.857 51.485	12.922 11.987	1.453 1.282

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 79.69 %	19.88 % 18.55 %	2.24 % 1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4842 5149	3740 4064	1022 995	98 98	77.24 % 78.93 %	21.11 % 19.32 %	2.02 % 1.90 %
Elektronics	4916 4937	3884 3959	939 884	115 105	79.01 % 80.19 %	19.10 % 17.91 %	2.34 % 2.13 %
Entertainment	4957 5044	3814 4003	1048 934	109 111	76.94 % 79.36 %	21.14 % 18.52 %	2.20 % 2.20 %
Cosmetics & Beauty	5008 4653	3967 3713	957 852	101 90	79.21 % 79.80 %	19.11 % 18.31 %	2.02 % 1.93 %
Food & Drink	4971 5047	3858 4017	1012 954	119 93	77.61 % 79.59 %	20.36 % 18.90 %	2.39 % 1.84 %
Home & Garden	4988 4863	3921 3865	980 916	111 99	78.61 % 79.48 %	19.65 % 18.84 %	2.23 % 2.04 %
Finance	4881 5039	3951 4163	833 796	119 98	80.95 % 82.62 %	17.07 % 15.80 %	2.44 % 1.94 %
Health	5008 5172	4074 4226	838 855	106 99	81.35 % 81.71 %	16.73 % 16.53 %	2.12 % 1.91 %
Pets	5280 5116	4153 4064	1018 968	129 99	78.66 % 79.44 %	19.28 % 18.92 %	2.44 % 1.94 %
Sport & Fitness	4941 4798	3837 3846	1004 866	120 97	77.66 % 80.16 %	20.32 % 18.05 %	2.43 % 2.02 %
Job & Career	5006 4890	3806 3804	1112 995	106 100	76.03 % 77.79 %	22.21 % 20.35 %	2.12 % 2.04 %
Dating	5140 4802	3824 3639	1221 1088	105 88	74.40 % 75.78 %	23.75 % 22.66 %	2.04 % 1.83 %
Other	5063 5097	4028 4122	938 884	115 105	79.56 % 80.87 %	18.53 % 17.34 %	2.27 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4699	3543 3577	1104 1043	108 84	74.61 % 76.12 %	23.25 % 22.20 %	2.27 % 1.79 %
Outlook Mail	4776 4544	3672 3589	1032 876	101 87	76.88 % 78.98 %	21.61 % 19.28 %	2.11 % 1.91 %
Yahoo Mail	4775 4692	3703 3723	979 875	106 102	77.55 % 79.35 %	20.50 % 18.65 %	2.22 % 2.17 %
AOL Mail	4779 4679	3726 3742	952 865	113 92	77.97 % 79.97 %	19.92 % 18.49 %	2.36 % 1.97 %
Mail.com	4795 4710	3770 3774	923 851	108 92	78.62 % 80.13 %	19.25 % 18.07 %	2.25 % 1.95 %
Yandex Mail	4767 4584	3711 3617	969 891	99 89	77.85 % 78.90 %	20.33 % 19.44 %	2.08 % 1.94 %
GMX Mail	4655 4687	3584 3659	980 936	104 102	76.99 % 78.07 %	21.05 % 19.97 %	2.23 % 2.18 %
Zoho Mail	4659 4616	3690 3721	893 829	97 85	79.20 % 80.61 %	19.17 % 17.96 %	2.08 % 1.84 %
ProtonMail	4642 4942	3723 4026	850 831	110 102	80.20 % 81.46 %	18.31 % 16.82 %	2.37 % 2.06 %
Custom Mail	4666 4792	3772 3915	789 786	109 99	80.84 % 81.70 %	16.91 % 16.40 %	2.34 % 2.07 %
iCloud Mail	4551 4499	3454 3449	1015 963	107 95	75.90 % 76.66 %	22.30 % 21.40 %	2.35 % 2.11 %
Tuta	4580 4611	3639 3769	844 774	112 80	79.45 % 81.74 %	18.43 % 16.79 %	2.45 % 1.73 %
Juno.com	4778 4635	3819 3767	891 784	102 96	79.93 % 81.27 %	18.65 % 16.91 %	2.13 % 2.07 %
Mailfence	3829 3917	3051 3157	701 683	77 77	79.68 % 80.60 %	18.31 % 17.44 %	2.01 % 1.97 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.