CleverReach and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.069 464.086	378.294 350.548	72.159 95.358	13.616 18.180

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 75.54 %	15.55 % 20.55 %	2.93 % 3.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35861 35672	30288 27961	4649 6451	924 1260	84.46 % 78.38 %	12.96 % 18.08 %	2.58 % 3.53 %
Elektronics	35543 35120	29206 26831	5340 6939	997 1350	82.17 % 76.40 %	15.02 % 19.76 %	2.81 % 3.84 %
Entertainment	35669 35392	28964 26791	5601 7296	1104 1305	81.20 % 75.70 %	15.70 % 20.61 %	3.10 % 3.69 %
Cosmetics & Beauty	35591 35992	28942 27069	5604 7485	1045 1438	81.32 % 75.21 %	15.75 % 20.80 %	2.94 % 4.00 %
Food & Drink	35451 35937	29943 28143	4613 6513	895 1281	84.46 % 78.31 %	13.01 % 18.12 %	2.52 % 3.56 %
Home & Garden	36302 35768	30694 28057	4687 6402	921 1309	84.55 % 78.44 %	12.91 % 17.90 %	2.54 % 3.66 %
Finance	35580 36237	27873 26131	6533 8496	1174 1610	78.34 % 72.11 %	18.36 % 23.45 %	3.30 % 4.44 %
Health	35702 35861	28285 26256	6338 8174	1079 1431	79.23 % 73.22 %	17.75 % 22.79 %	3.02 % 3.99 %
Pets	35232 35725	29417 27690	4837 6719	978 1316	83.50 % 77.51 %	13.73 % 18.81 %	2.78 % 3.68 %
Sport & Fitness	35937 35735	28892 26553	5945 7746	1100 1436	80.40 % 74.31 %	16.54 % 21.68 %	3.06 % 4.02 %
Job & Career	35982 35825	28580 26352	6198 7956	1204 1517	79.43 % 73.56 %	17.23 % 22.21 %	3.35 % 4.23 %
Dating	35653 35402	27478 25218	6953 8596	1222 1588	77.07 % 71.23 %	19.50 % 24.28 %	3.43 % 4.49 %
Other	35566 35420	29732 27496	4861 6585	973 1339	83.60 % 77.63 %	13.67 % 18.59 %	2.74 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45032 44744	35118 32175	8483 10586	1431 1983	77.98 % 71.91 %	18.84 % 23.66 %	3.18 % 4.43 %
Outlook Mail	44391 45008	35021 32889	7904 10246	1466 1873	78.89 % 73.07 %	17.81 % 22.76 %	3.30 % 4.16 %
Yahoo Mail	44850 44729	36332 33546	7133 9362	1385 1821	81.01 % 75.00 %	15.90 % 20.93 %	3.09 % 4.07 %
AOL Mail	44273 44548	35916 33471	7008 9329	1349 1748	81.12 % 75.13 %	15.83 % 20.94 %	3.05 % 3.92 %
Mail.com	45218 44909	37172 34208	6753 8958	1293 1743	82.21 % 76.17 %	14.93 % 19.95 %	2.86 % 3.88 %
Yandex Mail	44931 44352	35830 32756	7634 9773	1467 1823	79.74 % 73.85 %	16.99 % 22.04 %	3.27 % 4.11 %
GMX Mail	44714 44905	36814 34287	6744 9010	1156 1608	82.33 % 76.35 %	15.08 % 20.06 %	2.59 % 3.58 %
Zoho Mail	44505 44739	37045 34627	6239 8495	1221 1617	83.24 % 77.40 %	14.02 % 18.99 %	2.74 % 3.61 %
ProtonMail	44580 44907	37149 34752	6266 8606	1165 1549	83.33 % 77.39 %	14.06 % 19.16 %	2.61 % 3.45 %
Custom Mail	45125 45066	38081 35291	5940 8179	1104 1596	84.39 % 78.31 %	13.16 % 18.15 %	2.45 % 3.54 %
iCloud Mail	5615 5372	4444 3908	903 1137	268 327	79.15 % 72.75 %	16.08 % 21.17 %	4.77 % 6.09 %
Tuta	5382 5467	4627 4367	596 865	159 235	85.97 % 79.88 %	11.07 % 15.82 %	2.95 % 4.30 %
Juno.com	5453 5340	4745 4271	556 812	152 257	87.02 % 79.98 %	10.20 % 15.21 %	2.79 % 4.81 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.