CleverReach and MailerLite Email Deliverability Comparison

CleverReach

MailerLite

In this comparison, the deliverability of CleverReach and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.852 76.782	59.179 58.982	15.819 15.987	1.854 1.813

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.00 % 76.82 %	20.58 % 20.82 %	2.41 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5977 5999	4548 4570	1290 1295	139 134	76.09 % 76.18 %	21.58 % 21.59 %	2.33 % 2.23 %
Elektronics	6026 5878	4693 4594	1191 1157	142 127	77.88 % 78.16 %	19.76 % 19.68 %	2.36 % 2.16 %
Entertainment	6159 5895	4687 4466	1314 1290	158 139	76.10 % 75.76 %	21.33 % 21.88 %	2.57 % 2.36 %
Cosmetics & Beauty	5643 5906	4372 4573	1135 1198	136 135	77.48 % 77.43 %	20.11 % 20.28 %	2.41 % 2.29 %
Food & Drink	5876 5742	4530 4389	1208 1213	138 140	77.09 % 76.44 %	20.56 % 21.13 %	2.35 % 2.44 %
Home & Garden	5944 5963	4555 4599	1235 1218	154 146	76.63 % 77.13 %	20.78 % 20.43 %	2.59 % 2.45 %
Finance	5740 5987	4602 4771	997 1062	141 154	80.17 % 79.69 %	17.37 % 17.74 %	2.46 % 2.57 %
Health	6250 6005	5029 4832	1080 1040	141 133	80.46 % 80.47 %	17.28 % 17.32 %	2.26 % 2.21 %
Pets	6132 5865	4688 4490	1299 1235	145 140	76.45 % 76.56 %	21.18 % 21.06 %	2.36 % 2.39 %
Sport & Fitness	5711 5692	4400 4289	1183 1255	128 148	77.04 % 75.35 %	20.71 % 22.05 %	2.24 % 2.60 %
Job & Career	5882 5948	4398 4395	1341 1406	143 147	74.77 % 73.89 %	22.80 % 23.64 %	2.43 % 2.47 %
Dating	5821 6001	4230 4367	1453 1493	138 141	72.67 % 72.77 %	24.96 % 24.88 %	2.37 % 2.35 %
Other	5691 5901	4447 4647	1093 1125	151 129	78.14 % 78.75 %	19.21 % 19.06 %	2.65 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5452 5357	3985 3890	1344 1337	123 130	73.09 % 72.62 %	24.65 % 24.96 %	2.26 % 2.43 %
Outlook Mail	5316 5383	3991 4032	1198 1222	127 129	75.08 % 74.90 %	22.54 % 22.70 %	2.39 % 2.40 %
Yahoo Mail	5645 5570	4307 4220	1195 1221	143 129	76.30 % 75.76 %	21.17 % 21.92 %	2.53 % 2.32 %
AOL Mail	5494 5521	4196 4229	1154 1154	144 138	76.37 % 76.60 %	21.00 % 20.90 %	2.62 % 2.50 %
Mail.com	5341 5756	4173 4464	1041 1155	127 137	78.13 % 77.55 %	19.49 % 20.07 %	2.38 % 2.38 %
Yandex Mail	5456 5494	4153 4184	1174 1188	129 122	76.12 % 76.16 %	21.52 % 21.62 %	2.36 % 2.22 %
GMX Mail	5392 5715	4058 4292	1201 1286	133 137	75.26 % 75.10 %	22.27 % 22.50 %	2.47 % 2.40 %
Zoho Mail	5616 5415	4374 4221	1113 1073	129 121	77.88 % 77.95 %	19.82 % 19.82 %	2.30 % 2.23 %
ProtonMail	5686 5288	4502 4167	1051 989	133 132	79.18 % 78.80 %	18.48 % 18.70 %	2.34 % 2.50 %
Custom Mail	5533 5542	4414 4454	978 955	141 133	79.78 % 80.37 %	17.68 % 17.23 %	2.55 % 2.40 %
iCloud Mail	5394 5593	3936 4111	1326 1357	132 125	72.97 % 73.50 %	24.58 % 24.26 %	2.45 % 2.23 %
Tuta	5551 5238	4406 4126	1015 979	130 133	79.37 % 78.77 %	18.28 % 18.69 %	2.34 % 2.54 %
Juno.com	5613 5541	4419 4351	1058 1067	136 123	78.73 % 78.52 %	18.85 % 19.26 %	2.42 % 2.22 %
Mailfence	5363 5369	4265 4241	971 1004	127 124	79.53 % 78.99 %	18.11 % 18.70 %	2.37 % 2.31 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.