CleverReach and MailerLite Email Deliverability Comparison

CleverReach

MailerLite

In this comparison, the deliverability of CleverReach and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.729 65.677	50.913 50.404	13.357 13.751	1.459 1.522

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 76.75 %	20.32 % 20.94 %	2.22 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5259 4993	4021 3798	1128 1088	110 107	76.46 % 76.07 %	21.45 % 21.79 %	2.09 % 2.14 %
Elektronics	5138 5036	4002 3928	1024 1000	112 108	77.89 % 78.00 %	19.93 % 19.86 %	2.18 % 2.14 %
Entertainment	5158 5124	3953 3872	1085 1131	120 121	76.64 % 75.57 %	21.04 % 22.07 %	2.33 % 2.36 %
Cosmetics & Beauty	4764 5019	3702 3876	950 1033	112 110	77.71 % 77.23 %	19.94 % 20.58 %	2.35 % 2.19 %
Food & Drink	5000 5028	3882 3833	1010 1074	108 121	77.64 % 76.23 %	20.20 % 21.36 %	2.16 % 2.41 %
Home & Garden	5031 5018	3882 3856	1031 1042	118 120	77.16 % 76.84 %	20.49 % 20.77 %	2.35 % 2.39 %
Finance	4910 4991	3965 3979	832 887	113 125	80.75 % 79.72 %	16.95 % 17.77 %	2.30 % 2.50 %
Health	5441 5024	4393 4052	936 859	112 113	80.74 % 80.65 %	17.20 % 17.10 %	2.06 % 2.25 %
Pets	5288 5107	4072 3914	1103 1070	113 123	77.00 % 76.64 %	20.86 % 20.95 %	2.14 % 2.41 %
Sport & Fitness	4911 4917	3821 3739	988 1053	102 125	77.80 % 76.04 %	20.12 % 21.42 %	2.08 % 2.54 %
Job & Career	4867 5101	3650 3769	1108 1209	109 123	74.99 % 73.89 %	22.77 % 23.70 %	2.24 % 2.41 %
Dating	5016 5244	3678 3814	1231 1312	107 118	73.33 % 72.73 %	24.54 % 25.02 %	2.13 % 2.25 %
Other	4946 5075	3892 3974	931 993	123 108	78.69 % 78.31 %	18.82 % 19.57 %	2.49 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4701 4556	3438 3293	1165 1153	98 110	73.13 % 72.28 %	24.78 % 25.31 %	2.08 % 2.41 %
Outlook Mail	4574 4723	3470 3531	1006 1086	98 106	75.86 % 74.76 %	21.99 % 22.99 %	2.14 % 2.24 %
Yahoo Mail	4802 4736	3693 3559	994 1070	115 107	76.91 % 75.15 %	20.70 % 22.59 %	2.39 % 2.26 %
AOL Mail	4735 4752	3639 3621	989 1009	107 122	76.85 % 76.20 %	20.89 % 21.23 %	2.26 % 2.57 %
Mail.com	4660 4911	3649 3808	901 985	110 118	78.30 % 77.54 %	19.33 % 20.06 %	2.36 % 2.40 %
Yandex Mail	4633 4819	3555 3674	981 1045	97 100	76.73 % 76.24 %	21.17 % 21.68 %	2.09 % 2.08 %
GMX Mail	4622 4882	3501 3677	1013 1087	108 118	75.75 % 75.32 %	21.92 % 22.27 %	2.34 % 2.42 %
Zoho Mail	4787 4470	3738 3481	953 895	96 94	78.09 % 77.87 %	19.91 % 20.02 %	2.01 % 2.10 %
ProtonMail	4774 4561	3807 3594	865 855	102 112	79.74 % 78.80 %	18.12 % 18.75 %	2.14 % 2.46 %
Custom Mail	4719 4633	3784 3716	825 806	110 111	80.19 % 80.21 %	17.48 % 17.40 %	2.33 % 2.40 %
iCloud Mail	4673 4739	3437 3509	1127 1128	109 102	73.55 % 74.05 %	24.12 % 23.80 %	2.33 % 2.15 %
Tuta	4758 4595	3801 3592	861 890	96 113	79.89 % 78.17 %	18.10 % 19.37 %	2.02 % 2.46 %
Juno.com	4742 4678	3777 3689	859 886	106 103	79.65 % 78.86 %	18.11 % 18.94 %	2.24 % 2.20 %
Mailfence	4549 4622	3624 3660	818 856	107 106	79.67 % 79.19 %	17.98 % 18.52 %	2.35 % 2.29 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.