MailerLite and CampaignMonitor Email Deliverability Comparison

MailerLite

CampaignMonitor

In this comparison, the deliverability of MailerLite and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.001 64.477	50.857 50.429	12.922 12.942	1.453 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 78.21 %	19.88 % 20.07 %	2.24 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4842 5276	3740 4149	1022 1052	98 110	77.24 % 78.64 %	21.11 % 19.94 %	2.02 % 2.08 %
Elektronics	4916 5059	3884 3912	939 1052	115 101	79.01 % 77.33 %	19.10 % 20.79 %	2.34 % 2.00 %
Entertainment	4957 4903	3814 3828	1048 974	109 96	76.94 % 78.07 %	21.14 % 19.87 %	2.20 % 1.96 %
Cosmetics & Beauty	5008 5043	3967 3986	957 978	101 99	79.21 % 79.04 %	19.11 % 19.39 %	2.02 % 1.96 %
Food & Drink	4971 5077	3858 3955	1012 1032	119 100	77.61 % 77.90 %	20.36 % 20.33 %	2.39 % 1.97 %
Home & Garden	4988 4976	3921 3870	980 1039	111 102	78.61 % 77.77 %	19.65 % 20.88 %	2.23 % 2.05 %
Finance	4881 4986	3951 4017	833 880	119 112	80.95 % 80.57 %	17.07 % 17.65 %	2.44 % 2.25 %
Health	5008 4821	4074 3930	838 809	106 99	81.35 % 81.52 %	16.73 % 16.78 %	2.12 % 2.05 %
Pets	5280 4871	4153 3791	1018 989	129 104	78.66 % 77.83 %	19.28 % 20.30 %	2.44 % 2.14 %
Sport & Fitness	4941 5025	3837 3882	1004 1043	120 102	77.66 % 77.25 %	20.32 % 20.76 %	2.43 % 2.03 %
Job & Career	5006 4737	3806 3630	1112 1038	106 99	76.03 % 76.63 %	22.21 % 21.91 %	2.12 % 2.09 %
Dating	5140 4843	3824 3620	1221 1131	105 103	74.40 % 74.75 %	23.75 % 23.35 %	2.04 % 2.13 %
Other	5063 4860	4028 3859	938 925	115 93	79.56 % 79.40 %	18.53 % 19.03 %	2.27 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4420	3543 3303	1104 1041	108 88	74.61 % 74.73 %	23.25 % 23.55 %	2.27 % 1.99 %
Outlook Mail	4776 4609	3672 3515	1032 1024	101 97	76.88 % 76.26 %	21.61 % 22.22 %	2.11 % 2.10 %
Yahoo Mail	4775 4760	3703 3672	979 986	106 95	77.55 % 77.14 %	20.50 % 20.71 %	2.22 % 2.00 %
AOL Mail	4779 4801	3726 3696	952 1022	113 98	77.97 % 76.98 %	19.92 % 21.29 %	2.36 % 2.04 %
Mail.com	4795 4635	3770 3660	923 882	108 90	78.62 % 78.96 %	19.25 % 19.03 %	2.25 % 1.94 %
Yandex Mail	4767 4526	3711 3511	969 948	99 92	77.85 % 77.57 %	20.33 % 20.95 %	2.08 % 2.03 %
GMX Mail	4655 4596	3584 3528	980 984	104 87	76.99 % 76.76 %	21.05 % 21.41 %	2.23 % 1.89 %
Zoho Mail	4659 4783	3690 3837	893 874	97 99	79.20 % 80.22 %	19.17 % 18.27 %	2.08 % 2.07 %
ProtonMail	4642 4756	3723 3820	850 873	110 106	80.20 % 80.32 %	18.31 % 18.36 %	2.37 % 2.23 %
Custom Mail	4666 4613	3772 3739	789 809	109 94	80.84 % 81.05 %	16.91 % 17.54 %	2.34 % 2.04 %
iCloud Mail	4551 4633	3454 3481	1015 1072	107 96	75.90 % 75.13 %	22.30 % 23.14 %	2.35 % 2.07 %
Tuta	4580 4744	3639 3772	844 887	112 97	79.45 % 79.51 %	18.43 % 18.70 %	2.45 % 2.04 %
Juno.com	4778 4898	3819 3932	891 875	102 106	79.93 % 80.28 %	18.65 % 17.86 %	2.13 % 2.16 %
Mailfence	3829 3703	3051 2963	701 665	77 75	79.68 % 80.02 %	18.31 % 17.96 %	2.01 % 2.03 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.