MailerLite and CampaignMonitor Email Deliverability Comparison

MailerLite

CampaignMonitor

In this comparison, the deliverability of MailerLite and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.782 75.813	58.982 58.738	15.987 15.451	1.813 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.82 % 77.48 %	20.82 % 20.38 %	2.36 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5999 5945	4570 4606	1295 1214	134 125	76.18 % 77.48 %	21.59 % 20.42 %	2.23 % 2.10 %
Elektronics	5878 5979	4594 4579	1157 1269	127 131	78.16 % 76.58 %	19.68 % 21.22 %	2.16 % 2.19 %
Entertainment	5895 5820	4466 4490	1290 1204	139 126	75.76 % 77.15 %	21.88 % 20.69 %	2.36 % 2.16 %
Cosmetics & Beauty	5906 5868	4573 4594	1198 1151	135 123	77.43 % 78.29 %	20.28 % 19.61 %	2.29 % 2.10 %
Food & Drink	5742 5972	4389 4599	1213 1250	140 123	76.44 % 77.01 %	21.13 % 20.93 %	2.44 % 2.06 %
Home & Garden	5963 5834	4599 4509	1218 1205	146 120	77.13 % 77.29 %	20.43 % 20.65 %	2.45 % 2.06 %
Finance	5987 5673	4771 4550	1062 990	154 133	79.69 % 80.20 %	17.74 % 17.45 %	2.57 % 2.34 %
Health	6005 5751	4832 4677	1040 944	133 130	80.47 % 81.32 %	17.32 % 16.41 %	2.21 % 2.26 %
Pets	5865 5801	4490 4497	1235 1181	140 123	76.56 % 77.52 %	21.06 % 20.36 %	2.39 % 2.12 %
Sport & Fitness	5692 5761	4289 4415	1255 1219	148 127	75.35 % 76.64 %	22.05 % 21.16 %	2.60 % 2.20 %
Job & Career	5948 5947	4395 4488	1406 1335	147 124	73.89 % 75.47 %	23.64 % 22.45 %	2.47 % 2.09 %
Dating	6001 5757	4367 4197	1493 1440	141 120	72.77 % 72.90 %	24.88 % 25.01 %	2.35 % 2.08 %
Other	5901 5705	4647 4537	1125 1049	129 119	78.75 % 79.53 %	19.06 % 18.39 %	2.19 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5357 5433	3890 3965	1337 1350	130 118	72.62 % 72.98 %	24.96 % 24.85 %	2.43 % 2.17 %
Outlook Mail	5383 5462	4032 4139	1222 1204	129 119	74.90 % 75.78 %	22.70 % 22.04 %	2.40 % 2.18 %
Yahoo Mail	5570 5426	4220 4167	1221 1137	129 122	75.76 % 76.80 %	21.92 % 20.95 %	2.32 % 2.25 %
AOL Mail	5521 5448	4229 4176	1154 1154	138 118	76.60 % 76.65 %	20.90 % 21.18 %	2.50 % 2.17 %
Mail.com	5756 5457	4464 4272	1155 1077	137 108	77.55 % 78.28 %	20.07 % 19.74 %	2.38 % 1.98 %
Yandex Mail	5494 5191	4184 3973	1188 1105	122 113	76.16 % 76.54 %	21.62 % 21.29 %	2.22 % 2.18 %
GMX Mail	5715 5530	4292 4219	1286 1193	137 118	75.10 % 76.29 %	22.50 % 21.57 %	2.40 % 2.13 %
Zoho Mail	5415 5361	4221 4231	1073 1019	121 111	77.95 % 78.92 %	19.82 % 19.01 %	2.23 % 2.07 %
ProtonMail	5288 5510	4167 4373	989 1013	132 124	78.80 % 79.36 %	18.70 % 18.38 %	2.50 % 2.25 %
Custom Mail	5542 5357	4454 4305	955 943	133 109	80.37 % 80.36 %	17.23 % 17.60 %	2.40 % 2.03 %
iCloud Mail	5593 5307	4111 3913	1357 1280	125 114	73.50 % 73.73 %	24.26 % 24.12 %	2.23 % 2.15 %
Tuta	5238 5470	4126 4325	979 1028	133 117	78.77 % 79.07 %	18.69 % 18.79 %	2.54 % 2.14 %
Juno.com	5541 5437	4351 4363	1067 959	123 115	78.52 % 80.25 %	19.26 % 17.64 %	2.22 % 2.12 %
Mailfence	5369 5424	4241 4317	1004 989	124 118	78.99 % 79.59 %	18.70 % 18.23 %	2.31 % 2.18 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.