MailerLite and CampaignMonitor Email Deliverability Comparison

MailerLite

CampaignMonitor

In this comparison, the deliverability of MailerLite and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.596 65.157	50.480 50.620	13.577 13.164	1.539 1.373

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 77.69 %	20.70 % 20.20 %	2.35 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4944 5234	3755 4058	1079 1066	110 110	75.95 % 77.53 %	21.82 % 20.37 %	2.22 % 2.10 %
Elektronics	5146 5245	4020 4033	1011 1099	115 113	78.12 % 76.89 %	19.65 % 20.95 %	2.23 % 2.15 %
Entertainment	4977 4996	3776 3890	1084 1000	117 106	75.87 % 77.86 %	21.78 % 20.02 %	2.35 % 2.12 %
Cosmetics & Beauty	5023 5215	3895 4117	1016 994	112 104	77.54 % 78.95 %	20.23 % 19.06 %	2.23 % 1.99 %
Food & Drink	4972 5079	3790 3943	1056 1037	126 99	76.23 % 77.63 %	21.24 % 20.42 %	2.53 % 1.95 %
Home & Garden	5094 4911	3929 3780	1043 1028	122 103	77.13 % 76.97 %	20.48 % 20.93 %	2.39 % 2.10 %
Finance	4988 4978	4003 3998	854 864	131 116	80.25 % 80.31 %	17.12 % 17.36 %	2.63 % 2.33 %
Health	4991 4835	4043 3943	838 781	110 111	81.01 % 81.55 %	16.79 % 16.15 %	2.20 % 2.30 %
Pets	5297 4925	4057 3814	1110 1006	130 105	76.59 % 77.44 %	20.96 % 20.43 %	2.45 % 2.13 %
Sport & Fitness	4889 5055	3725 3875	1039 1074	125 106	76.19 % 76.66 %	21.25 % 21.25 %	2.56 % 2.10 %
Job & Career	5045 4878	3753 3685	1176 1091	116 102	74.39 % 75.54 %	23.31 % 22.37 %	2.30 % 2.09 %
Dating	5146 4951	3749 3633	1285 1219	112 99	72.85 % 73.38 %	24.97 % 24.62 %	2.18 % 2.00 %
Other	5084 4855	3985 3851	986 905	113 99	78.38 % 79.32 %	19.39 % 18.64 %	2.22 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4689 4510	3410 3297	1163 1115	116 98	72.72 % 73.10 %	24.80 % 24.72 %	2.47 % 2.17 %
Outlook Mail	4758 4653	3584 3507	1066 1042	108 104	75.33 % 75.37 %	22.40 % 22.39 %	2.27 % 2.24 %
Yahoo Mail	4647 4653	3509 3586	1033 973	105 94	75.51 % 77.07 %	22.23 % 20.91 %	2.26 % 2.02 %
AOL Mail	4645 4734	3560 3634	959 1000	126 100	76.64 % 76.76 %	20.65 % 21.12 %	2.71 % 2.11 %
Mail.com	4900 4675	3809 3698	975 878	116 99	77.73 % 79.10 %	19.90 % 18.78 %	2.37 % 2.12 %
Yandex Mail	4801 4462	3678 3429	1024 938	99 95	76.61 % 76.85 %	21.33 % 21.02 %	2.06 % 2.13 %
GMX Mail	4834 4700	3636 3578	1078 1028	120 94	75.22 % 76.13 %	22.30 % 21.87 %	2.48 % 2.00 %
Zoho Mail	4439 4773	3456 3783	892 887	91 103	77.86 % 79.26 %	20.09 % 18.58 %	2.05 % 2.16 %
ProtonMail	4591 4685	3619 3736	861 842	111 107	78.83 % 79.74 %	18.75 % 17.97 %	2.42 % 2.28 %
Custom Mail	4664 4629	3751 3735	800 804	113 90	80.42 % 80.69 %	17.15 % 17.37 %	2.42 % 1.94 %
iCloud Mail	4693 4548	3476 3373	1112 1082	105 93	74.07 % 74.16 %	23.69 % 23.79 %	2.24 % 2.04 %
Tuta	4581 4779	3590 3784	874 896	117 99	78.37 % 79.18 %	19.08 % 18.75 %	2.55 % 2.07 %
Juno.com	4755 4816	3757 3857	891 856	107 103	79.01 % 80.09 %	18.74 % 17.77 %	2.25 % 2.14 %
Mailfence	4599 4540	3645 3623	849 823	105 94	79.26 % 79.80 %	18.46 % 18.13 %	2.28 % 2.07 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.