MailerLite and CampaignMonitor Email Deliverability Comparison

MailerLite

CampaignMonitor

In this comparison, the deliverability of MailerLite and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.517 75.803	59.197 59.143	15.635 15.151	1.685 1.509

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 78.02 %	20.43 % 19.99 %	2.20 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5998 5945	4604 4635	1270 1195	124 115	76.76 % 77.96 %	21.17 % 20.10 %	2.07 % 1.93 %
Elektronics	5858 5832	4602 4507	1134 1205	122 120	78.56 % 77.28 %	19.36 % 20.66 %	2.08 % 2.06 %
Entertainment	5850 5829	4477 4528	1242 1182	131 119	76.53 % 77.68 %	21.23 % 20.28 %	2.24 % 2.04 %
Cosmetics & Beauty	5878 5850	4580 4594	1171 1140	127 116	77.92 % 78.53 %	19.92 % 19.49 %	2.16 % 1.98 %
Food & Drink	5736 5925	4409 4591	1201 1220	126 114	76.87 % 77.49 %	20.94 % 20.59 %	2.20 % 1.92 %
Home & Garden	5948 5896	4614 4608	1195 1172	139 116	77.57 % 78.15 %	20.09 % 19.88 %	2.34 % 1.97 %
Finance	5938 5613	4772 4540	1023 954	143 119	80.36 % 80.88 %	17.23 % 17.00 %	2.41 % 2.12 %
Health	5940 5766	4809 4725	1011 918	120 123	80.96 % 81.95 %	17.02 % 15.92 %	2.02 % 2.13 %
Pets	5892 5928	4534 4622	1227 1194	131 112	76.95 % 77.97 %	20.82 % 20.14 %	2.22 % 1.89 %
Sport & Fitness	5648 5795	4298 4474	1214 1207	136 114	76.10 % 77.20 %	21.49 % 20.83 %	2.41 % 1.97 %
Job & Career	5908 5942	4407 4505	1363 1320	138 117	74.59 % 75.82 %	23.07 % 22.21 %	2.34 % 1.97 %
Dating	5958 5730	4373 4210	1458 1410	127 110	73.40 % 73.47 %	24.47 % 24.61 %	2.13 % 1.92 %
Other	5965 5752	4718 4604	1126 1034	121 114	79.09 % 80.04 %	18.88 % 17.98 %	2.03 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5338 5506	3908 4043	1315 1347	115 116	73.21 % 73.43 %	24.63 % 24.46 %	2.15 % 2.11 %
Outlook Mail	5325 5532	4024 4224	1183 1199	118 109	75.57 % 76.36 %	22.22 % 21.67 %	2.22 % 1.97 %
Yahoo Mail	5490 5402	4183 4167	1187 1124	120 111	76.19 % 77.14 %	21.62 % 20.81 %	2.19 % 2.05 %
AOL Mail	5525 5388	4255 4177	1139 1107	131 104	77.01 % 77.52 %	20.62 % 20.55 %	2.37 % 1.93 %
Mail.com	5680 5399	4438 4270	1116 1028	126 101	78.13 % 79.09 %	19.65 % 19.04 %	2.22 % 1.87 %
Yandex Mail	5358 5273	4107 4059	1130 1108	121 106	76.65 % 76.98 %	21.09 % 21.01 %	2.26 % 2.01 %
GMX Mail	5737 5515	4344 4231	1265 1173	128 111	75.72 % 76.72 %	22.05 % 21.27 %	2.23 % 2.01 %
Zoho Mail	5448 5294	4266 4218	1062 973	120 103	78.30 % 79.68 %	19.49 % 18.38 %	2.20 % 1.95 %
ProtonMail	5261 5415	4176 4319	962 984	123 112	79.38 % 79.76 %	18.29 % 18.17 %	2.34 % 2.07 %
Custom Mail	5556 5386	4498 4349	941 934	117 103	80.96 % 80.75 %	16.94 % 17.34 %	2.11 % 1.91 %
iCloud Mail	5502 5266	4068 3927	1316 1235	118 104	73.94 % 74.57 %	23.92 % 23.45 %	2.14 % 1.97 %
Tuta	5284 5574	4194 4430	969 1031	121 113	79.37 % 79.48 %	18.34 % 18.50 %	2.29 % 2.03 %
Juno.com	5559 5389	4397 4358	1052 926	110 105	79.10 % 80.87 %	18.92 % 17.18 %	1.98 % 1.95 %
Mailfence	5454 5464	4339 4371	998 982	117 111	79.56 % 80.00 %	18.30 % 17.97 %	2.15 % 2.03 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.