MailerLite and CampaignMonitor Email Deliverability Comparison

MailerLite

CampaignMonitor

In this comparison, the deliverability of MailerLite and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.677 65.293	50.404 50.958	13.751 13.015	1.522 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 78.05 %	20.94 % 19.93 %	2.32 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4993 5020	3798 3919	1088 994	107 107	76.07 % 78.07 %	21.79 % 19.80 %	2.14 % 2.13 %
Elektronics	5036 5236	3928 4051	1000 1073	108 112	78.00 % 77.37 %	19.86 % 20.49 %	2.14 % 2.14 %
Entertainment	5124 5088	3872 3969	1131 1014	121 105	75.57 % 78.01 %	22.07 % 19.93 %	2.36 % 2.06 %
Cosmetics & Beauty	5019 5233	3876 4143	1033 992	110 98	77.23 % 79.17 %	20.58 % 18.96 %	2.19 % 1.87 %
Food & Drink	5028 5174	3833 4021	1074 1056	121 97	76.23 % 77.72 %	21.36 % 20.41 %	2.41 % 1.87 %
Home & Garden	5018 4985	3856 3871	1042 1017	120 97	76.84 % 77.65 %	20.77 % 20.40 %	2.39 % 1.95 %
Finance	4991 4989	3979 4025	887 856	125 108	79.72 % 80.68 %	17.77 % 17.16 %	2.50 % 2.16 %
Health	5024 4911	4052 4017	859 785	113 109	80.65 % 81.80 %	17.10 % 15.98 %	2.25 % 2.22 %
Pets	5107 4962	3914 3860	1070 1005	123 97	76.64 % 77.79 %	20.95 % 20.25 %	2.41 % 1.95 %
Sport & Fitness	4917 4982	3739 3844	1053 1032	125 106	76.04 % 77.16 %	21.42 % 20.71 %	2.54 % 2.13 %
Job & Career	5101 4950	3769 3752	1209 1099	123 99	73.89 % 75.80 %	23.70 % 22.20 %	2.41 % 2.00 %
Dating	5244 4948	3814 3642	1312 1213	118 93	72.73 % 73.61 %	25.02 % 24.51 %	2.25 % 1.88 %
Other	5075 4815	3974 3844	993 879	108 92	78.31 % 79.83 %	19.57 % 18.26 %	2.13 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4556 4649	3293 3433	1153 1120	110 96	72.28 % 73.84 %	25.31 % 24.09 %	2.41 % 2.06 %
Outlook Mail	4723 4767	3531 3618	1086 1052	106 97	74.76 % 75.90 %	22.99 % 22.07 %	2.24 % 2.03 %
Yahoo Mail	4736 4593	3559 3558	1070 940	107 95	75.15 % 77.47 %	22.59 % 20.47 %	2.26 % 2.07 %
AOL Mail	4752 4641	3621 3583	1009 966	122 92	76.20 % 77.20 %	21.23 % 20.81 %	2.57 % 1.98 %
Mail.com	4911 4691	3808 3707	985 892	118 92	77.54 % 79.02 %	20.06 % 19.02 %	2.40 % 1.96 %
Yandex Mail	4819 4491	3674 3462	1045 934	100 95	76.24 % 77.09 %	21.68 % 20.80 %	2.08 % 2.12 %
GMX Mail	4882 4708	3677 3600	1087 1017	118 91	75.32 % 76.47 %	22.27 % 21.60 %	2.42 % 1.93 %
Zoho Mail	4470 4719	3481 3752	895 874	94 93	77.87 % 79.51 %	20.02 % 18.52 %	2.10 % 1.97 %
ProtonMail	4561 4715	3594 3769	855 845	112 101	78.80 % 79.94 %	18.75 % 17.92 %	2.46 % 2.14 %
Custom Mail	4633 4723	3716 3829	806 804	111 90	80.21 % 81.07 %	17.40 % 17.02 %	2.40 % 1.91 %
iCloud Mail	4739 4569	3509 3396	1128 1081	102 92	74.05 % 74.33 %	23.80 % 23.66 %	2.15 % 2.01 %
Tuta	4595 4713	3592 3749	890 868	113 96	78.17 % 79.55 %	19.37 % 18.42 %	2.46 % 2.04 %
Juno.com	4678 4754	3689 3830	886 827	103 97	78.86 % 80.56 %	18.94 % 17.40 %	2.20 % 2.04 %
Mailfence	4622 4560	3660 3672	856 795	106 93	79.19 % 80.53 %	18.52 % 17.43 %	2.29 % 2.04 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.