MailerLite and CampaignMonitor Email Deliverability Comparison

MailerLite

CampaignMonitor

In this comparison, the deliverability of MailerLite and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.692 76.027	59.573 58.446	15.500 15.832	1.619 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 76.88 %	20.21 % 20.82 %	2.11 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5987 5866	4637 4511	1225 1230	125 125	77.45 % 76.90 %	20.46 % 20.97 %	2.09 % 2.13 %
Elektronics	5846 5826	4605 4449	1122 1244	119 133	78.77 % 76.36 %	19.19 % 21.35 %	2.04 % 2.28 %
Entertainment	5868 5811	4533 4447	1216 1223	119 141	77.25 % 76.53 %	20.72 % 21.05 %	2.03 % 2.43 %
Cosmetics & Beauty	5895 5885	4608 4564	1161 1183	126 138	78.17 % 77.55 %	19.69 % 20.10 %	2.14 % 2.34 %
Food & Drink	5809 5906	4491 4496	1195 1275	123 135	77.31 % 76.13 %	20.57 % 21.59 %	2.12 % 2.29 %
Home & Garden	5907 5885	4581 4526	1194 1228	132 131	77.55 % 76.91 %	20.21 % 20.87 %	2.23 % 2.23 %
Finance	5977 5612	4825 4485	1020 990	132 137	80.73 % 79.92 %	17.07 % 17.64 %	2.21 % 2.44 %
Health	5891 5810	4772 4689	1002 979	117 142	81.00 % 80.71 %	17.01 % 16.85 %	1.99 % 2.44 %
Pets	5809 5997	4488 4629	1200 1234	121 134	77.26 % 77.19 %	20.66 % 20.58 %	2.08 % 2.23 %
Sport & Fitness	5749 5812	4404 4437	1214 1247	131 128	76.60 % 76.34 %	21.12 % 21.46 %	2.28 % 2.20 %
Job & Career	6002 6083	4490 4528	1379 1415	133 140	74.81 % 74.44 %	22.98 % 23.26 %	2.22 % 2.30 %
Dating	5969 5840	4393 4210	1454 1498	122 132	73.60 % 72.09 %	24.36 % 25.65 %	2.04 % 2.26 %
Other	5983 5694	4746 4475	1118 1086	119 133	79.32 % 78.59 %	18.69 % 19.07 %	1.99 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5419 5559	3986 4035	1318 1391	115 133	73.56 % 72.58 %	24.32 % 25.02 %	2.12 % 2.39 %
Outlook Mail	5295 5469	4018 4126	1162 1219	115 124	75.88 % 75.44 %	21.95 % 22.29 %	2.17 % 2.27 %
Yahoo Mail	5420 5322	4137 4054	1169 1145	114 123	76.33 % 76.17 %	21.57 % 21.51 %	2.10 % 2.31 %
AOL Mail	5539 5298	4278 4050	1137 1128	124 120	77.23 % 76.44 %	20.53 % 21.29 %	2.24 % 2.27 %
Mail.com	5555 5401	4390 4196	1047 1086	118 119	79.03 % 77.69 %	18.85 % 20.11 %	2.12 % 2.20 %
Yandex Mail	5331 5389	4100 4085	1115 1185	116 119	76.91 % 75.80 %	20.92 % 21.99 %	2.18 % 2.21 %
GMX Mail	5759 5566	4374 4230	1262 1206	123 130	75.95 % 76.00 %	21.91 % 21.67 %	2.14 % 2.34 %
Zoho Mail	5455 5376	4298 4215	1040 1034	117 127	78.79 % 78.40 %	19.07 % 19.23 %	2.14 % 2.36 %
ProtonMail	5395 5376	4308 4202	971 1046	116 128	79.85 % 78.16 %	18.00 % 19.46 %	2.15 % 2.38 %
Custom Mail	5470 5399	4428 4299	932 982	110 118	80.95 % 79.63 %	17.04 % 18.19 %	2.01 % 2.19 %
iCloud Mail	5683 5372	4222 3935	1347 1315	114 122	74.29 % 73.25 %	23.70 % 24.48 %	2.01 % 2.27 %
Tuta	5417 5583	4318 4374	980 1079	119 130	79.71 % 78.34 %	18.09 % 19.33 %	2.20 % 2.33 %
Juno.com	5492 5441	4360 4339	1027 976	105 126	79.39 % 79.75 %	18.70 % 17.94 %	1.91 % 2.32 %
Mailfence	5462 5476	4356 4306	993 1040	113 130	79.75 % 78.63 %	18.18 % 18.99 %	2.07 % 2.37 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.