MailerLite and CampaignMonitor Email Deliverability Comparison

MailerLite

CampaignMonitor

In this comparison, the deliverability of MailerLite and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 65.221	50.988 50.522	13.286 13.308	1.432 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 77.46 %	20.22 % 20.40 %	2.18 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 5244	3742 4070	1050 1061	100 113	76.49 % 77.61 %	21.46 % 20.23 %	2.04 % 2.15 %
Elektronics	5052 5223	3963 3994	981 1117	108 112	78.44 % 76.47 %	19.42 % 21.39 %	2.14 % 2.14 %
Entertainment	5002 4979	3815 3862	1077 1015	110 102	76.27 % 77.57 %	21.53 % 20.39 %	2.20 % 2.05 %
Cosmetics & Beauty	5098 5137	4011 4025	987 1011	100 101	78.68 % 78.35 %	19.36 % 19.68 %	1.96 % 1.97 %
Food & Drink	5025 5047	3849 3894	1059 1052	117 101	76.60 % 77.15 %	21.07 % 20.84 %	2.33 % 2.00 %
Home & Garden	5029 4939	3916 3799	1004 1033	109 107	77.87 % 76.92 %	19.96 % 20.92 %	2.17 % 2.17 %
Finance	4986 5045	4036 4043	830 884	120 118	80.95 % 80.14 %	16.65 % 17.52 %	2.41 % 2.34 %
Health	4950 4903	4019 3992	827 797	104 114	81.19 % 81.42 %	16.71 % 16.26 %	2.10 % 2.33 %
Pets	5261 4935	4080 3814	1054 1012	127 109	77.55 % 77.28 %	20.03 % 20.51 %	2.41 % 2.21 %
Sport & Fitness	4975 5102	3829 3899	1030 1097	116 106	76.96 % 76.42 %	20.70 % 21.50 %	2.33 % 2.08 %
Job & Career	5118 4843	3852 3649	1159 1094	107 100	75.26 % 75.35 %	22.65 % 22.59 %	2.09 % 2.06 %
Dating	5189 4874	3817 3582	1271 1186	101 106	73.56 % 73.49 %	24.49 % 24.33 %	1.95 % 2.17 %
Other	5129 4950	4059 3899	957 949	113 102	79.14 % 78.77 %	18.66 % 19.17 %	2.20 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4494	3491 3282	1146 1117	107 95	73.59 % 73.03 %	24.16 % 24.86 %	2.26 % 2.11 %
Outlook Mail	4726 4608	3588 3453	1039 1050	99 105	75.92 % 74.93 %	21.98 % 22.79 %	2.09 % 2.28 %
Yahoo Mail	4711 4711	3600 3606	1009 1007	102 98	76.42 % 76.54 %	21.42 % 21.38 %	2.17 % 2.08 %
AOL Mail	4639 4830	3576 3694	957 1035	106 101	77.09 % 76.48 %	20.63 % 21.43 %	2.28 % 2.09 %
Mail.com	4931 4668	3874 3676	950 897	107 95	78.56 % 78.75 %	19.27 % 19.22 %	2.17 % 2.04 %
Yandex Mail	4763 4542	3670 3490	998 954	95 98	77.05 % 76.84 %	20.95 % 21.00 %	1.99 % 2.16 %
GMX Mail	4692 4580	3575 3461	1012 1028	105 91	76.19 % 75.57 %	21.57 % 22.45 %	2.24 % 1.99 %
Zoho Mail	4535 4790	3566 3801	879 883	90 106	78.63 % 79.35 %	19.38 % 18.43 %	1.98 % 2.21 %
ProtonMail	4573 4708	3635 3742	836 856	102 110	79.49 % 79.48 %	18.28 % 18.18 %	2.23 % 2.34 %
Custom Mail	4678 4551	3782 3664	791 795	105 92	80.85 % 80.51 %	16.91 % 17.47 %	2.24 % 2.02 %
iCloud Mail	4660 4549	3479 3355	1074 1097	107 97	74.66 % 73.75 %	23.05 % 24.12 %	2.30 % 2.13 %
Tuta	4651 4777	3669 3784	869 894	113 99	78.89 % 79.21 %	18.68 % 18.71 %	2.43 % 2.07 %
Juno.com	4798 4921	3815 3939	884 874	99 108	79.51 % 80.04 %	18.42 % 17.76 %	2.06 % 2.19 %
Mailfence	4605 4492	3668 3575	842 821	95 96	79.65 % 79.59 %	18.28 % 18.28 %	2.06 % 2.14 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.