MailerLite and CampaignMonitor Email Deliverability Comparison

MailerLite

CampaignMonitor

In this comparison, the deliverability of MailerLite and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.886 65.339	50.829 50.366	13.573 13.501	1.484 1.472

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.15 % 77.08 %	20.60 % 20.66 %	2.25 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5143 5098	3936 3936	1102 1045	105 117	76.53 % 77.21 %	21.43 % 20.50 %	2.04 % 2.30 %
Elektronics	5103 5252	4010 3997	989 1133	104 122	78.58 % 76.10 %	19.38 % 21.57 %	2.04 % 2.32 %
Entertainment	5048 5057	3834 3882	1102 1060	112 115	75.95 % 76.76 %	21.83 % 20.96 %	2.22 % 2.27 %
Cosmetics & Beauty	4978 5163	3872 4022	996 1031	110 110	77.78 % 77.90 %	20.01 % 19.97 %	2.21 % 2.13 %
Food & Drink	4953 5178	3806 3975	1031 1092	116 111	76.84 % 76.77 %	20.82 % 21.09 %	2.34 % 2.14 %
Home & Garden	5044 4964	3910 3808	1018 1047	116 109	77.52 % 76.71 %	20.18 % 21.09 %	2.30 % 2.20 %
Finance	5096 4867	4081 3876	888 873	127 118	80.08 % 79.64 %	17.43 % 17.94 %	2.49 % 2.42 %
Health	5175 4930	4187 3982	877 833	111 115	80.91 % 80.77 %	16.95 % 16.90 %	2.14 % 2.33 %
Pets	5085 5009	3897 3870	1071 1027	117 112	76.64 % 77.26 %	21.06 % 20.50 %	2.30 % 2.24 %
Sport & Fitness	4904 4920	3724 3742	1059 1062	121 116	75.94 % 76.06 %	21.59 % 21.59 %	2.47 % 2.36 %
Job & Career	5113 5089	3787 3822	1204 1151	122 116	74.07 % 75.10 %	23.55 % 22.62 %	2.39 % 2.28 %
Dating	5191 4946	3797 3594	1278 1244	116 108	73.15 % 72.66 %	24.62 % 25.15 %	2.23 % 2.18 %
Other	5053 4866	3988 3860	958 903	107 103	78.92 % 79.33 %	18.96 % 18.56 %	2.12 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4560 4704	3322 3413	1133 1183	105 108	72.85 % 72.56 %	24.85 % 25.15 %	2.30 % 2.30 %
Outlook Mail	4606 4728	3455 3558	1045 1065	106 105	75.01 % 75.25 %	22.69 % 22.53 %	2.30 % 2.22 %
Yahoo Mail	4809 4635	3657 3547	1045 977	107 111	76.04 % 76.53 %	21.73 % 21.08 %	2.22 % 2.39 %
AOL Mail	4829 4696	3700 3580	1009 1010	120 106	76.62 % 76.24 %	20.89 % 21.51 %	2.48 % 2.26 %
Mail.com	5000 4712	3891 3676	996 937	113 99	77.82 % 78.01 %	19.92 % 19.89 %	2.26 % 2.10 %
Yandex Mail	4718 4453	3618 3396	1003 952	97 105	76.69 % 76.26 %	21.26 % 21.38 %	2.06 % 2.36 %
GMX Mail	4897 4748	3693 3611	1090 1033	114 104	75.41 % 76.05 %	22.26 % 21.76 %	2.33 % 2.19 %
Zoho Mail	4583 4633	3583 3638	903 895	97 100	78.18 % 78.52 %	19.70 % 19.32 %	2.12 % 2.16 %
ProtonMail	4563 4772	3608 3761	847 898	108 113	79.07 % 78.81 %	18.56 % 18.82 %	2.37 % 2.37 %
Custom Mail	4720 4670	3807 3732	803 836	110 102	80.66 % 79.91 %	17.01 % 17.90 %	2.33 % 2.18 %
iCloud Mail	4719 4629	3500 3392	1122 1134	97 103	74.17 % 73.28 %	23.78 % 24.50 %	2.06 % 2.23 %
Tuta	4497 4696	3563 3688	826 900	108 108	79.23 % 78.53 %	18.37 % 19.17 %	2.40 % 2.30 %
Juno.com	4761 4658	3766 3720	895 835	100 103	79.10 % 79.86 %	18.80 % 17.93 %	2.10 % 2.21 %
Mailfence	4624 4605	3666 3654	856 846	102 105	79.28 % 79.35 %	18.51 % 18.37 %	2.21 % 2.28 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.