CampaignMonitor and MailerLite Email Deliverability Comparison

CampaignMonitor

MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 65.706	50.522 50.988	13.308 13.286	1.391 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 77.60 %	20.40 % 20.22 %	2.13 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 4892	4070 3742	1061 1050	113 100	77.61 % 76.49 %	20.23 % 21.46 %	2.15 % 2.04 %
Elektronics	5223 5052	3994 3963	1117 981	112 108	76.47 % 78.44 %	21.39 % 19.42 %	2.14 % 2.14 %
Entertainment	4979 5002	3862 3815	1015 1077	102 110	77.57 % 76.27 %	20.39 % 21.53 %	2.05 % 2.20 %
Cosmetics & Beauty	5137 5098	4025 4011	1011 987	101 100	78.35 % 78.68 %	19.68 % 19.36 %	1.97 % 1.96 %
Food & Drink	5047 5025	3894 3849	1052 1059	101 117	77.15 % 76.60 %	20.84 % 21.07 %	2.00 % 2.33 %
Home & Garden	4939 5029	3799 3916	1033 1004	107 109	76.92 % 77.87 %	20.92 % 19.96 %	2.17 % 2.17 %
Finance	5045 4986	4043 4036	884 830	118 120	80.14 % 80.95 %	17.52 % 16.65 %	2.34 % 2.41 %
Health	4903 4950	3992 4019	797 827	114 104	81.42 % 81.19 %	16.26 % 16.71 %	2.33 % 2.10 %
Pets	4935 5261	3814 4080	1012 1054	109 127	77.28 % 77.55 %	20.51 % 20.03 %	2.21 % 2.41 %
Sport & Fitness	5102 4975	3899 3829	1097 1030	106 116	76.42 % 76.96 %	21.50 % 20.70 %	2.08 % 2.33 %
Job & Career	4843 5118	3649 3852	1094 1159	100 107	75.35 % 75.26 %	22.59 % 22.65 %	2.06 % 2.09 %
Dating	4874 5189	3582 3817	1186 1271	106 101	73.49 % 73.56 %	24.33 % 24.49 %	2.17 % 1.95 %
Other	4950 5129	3899 4059	949 957	102 113	78.77 % 79.14 %	19.17 % 18.66 %	2.06 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4744	3282 3491	1117 1146	95 107	73.03 % 73.59 %	24.86 % 24.16 %	2.11 % 2.26 %
Outlook Mail	4608 4726	3453 3588	1050 1039	105 99	74.93 % 75.92 %	22.79 % 21.98 %	2.28 % 2.09 %
Yahoo Mail	4711 4711	3606 3600	1007 1009	98 102	76.54 % 76.42 %	21.38 % 21.42 %	2.08 % 2.17 %
AOL Mail	4830 4639	3694 3576	1035 957	101 106	76.48 % 77.09 %	21.43 % 20.63 %	2.09 % 2.28 %
Mail.com	4668 4931	3676 3874	897 950	95 107	78.75 % 78.56 %	19.22 % 19.27 %	2.04 % 2.17 %
Yandex Mail	4542 4763	3490 3670	954 998	98 95	76.84 % 77.05 %	21.00 % 20.95 %	2.16 % 1.99 %
GMX Mail	4580 4692	3461 3575	1028 1012	91 105	75.57 % 76.19 %	22.45 % 21.57 %	1.99 % 2.24 %
Zoho Mail	4790 4535	3801 3566	883 879	106 90	79.35 % 78.63 %	18.43 % 19.38 %	2.21 % 1.98 %
ProtonMail	4708 4573	3742 3635	856 836	110 102	79.48 % 79.49 %	18.18 % 18.28 %	2.34 % 2.23 %
Custom Mail	4551 4678	3664 3782	795 791	92 105	80.51 % 80.85 %	17.47 % 16.91 %	2.02 % 2.24 %
iCloud Mail	4549 4660	3355 3479	1097 1074	97 107	73.75 % 74.66 %	24.12 % 23.05 %	2.13 % 2.30 %
Tuta	4777 4651	3784 3669	894 869	99 113	79.21 % 78.89 %	18.71 % 18.68 %	2.07 % 2.43 %
Juno.com	4921 4798	3939 3815	874 884	108 99	80.04 % 79.51 %	17.76 % 18.42 %	2.19 % 2.06 %
Mailfence	4492 4605	3575 3668	821 842	96 95	79.59 % 79.65 %	18.28 % 18.28 %	2.14 % 2.06 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.