CampaignMonitor and MailerLite Email Deliverability Comparison

CampaignMonitor

MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 64.130	50.007 50.230	12.907 12.956	1.400 1.469

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.33 %	20.20 % 20.20 %	2.19 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4814	4110 3744	1055 1001	115 105	78.63 % 77.77 %	20.18 % 20.79 %	2.20 % 2.18 %
Elektronics	5047 4954	3909 3895	1037 968	107 116	77.45 % 78.62 %	20.55 % 19.54 %	2.12 % 2.34 %
Entertainment	4880 4872	3801 3770	959 1025	101 109	77.89 % 77.38 %	19.65 % 21.04 %	2.07 % 2.24 %
Cosmetics & Beauty	4956 4881	3932 3859	968 956	105 104	79.34 % 79.06 %	19.53 % 19.59 %	2.12 % 2.13 %
Food & Drink	4941 4995	3836 3887	1023 1025	106 120	77.64 % 77.82 %	20.70 % 20.52 %	2.15 % 2.40 %
Home & Garden	4849 4860	3782 3826	1024 986	108 111	78.00 % 78.72 %	21.12 % 20.29 %	2.23 % 2.28 %
Finance	4989 4835	4007 3889	914 854	116 116	80.32 % 80.43 %	18.32 % 17.66 %	2.33 % 2.40 %
Health	4749 4912	3852 3965	833 887	105 107	81.11 % 80.72 %	17.54 % 18.06 %	2.21 % 2.18 %
Pets	4871 5155	3794 4057	1001 1006	112 123	77.89 % 78.70 %	20.55 % 19.52 %	2.30 % 2.39 %
Sport & Fitness	5068 4882	3929 3804	1047 1006	108 120	77.53 % 77.92 %	20.66 % 20.61 %	2.13 % 2.46 %
Job & Career	4707 4973	3617 3807	1015 1108	107 109	76.84 % 76.55 %	21.56 % 22.28 %	2.27 % 2.19 %
Dating	4857 5014	3680 3764	1104 1184	111 110	75.77 % 75.07 %	22.73 % 23.61 %	2.29 % 2.19 %
Other	4748 4983	3758 3963	927 950	99 119	79.15 % 79.53 %	19.52 % 19.06 %	2.09 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4697	3380 3532	1011 1085	96 115	75.85 % 75.20 %	22.69 % 23.10 %	2.15 % 2.45 %
Outlook Mail	4614 4718	3544 3633	1000 1018	108 104	76.81 % 77.00 %	21.67 % 21.58 %	2.34 % 2.20 %
Yahoo Mail	4702 4713	3633 3671	965 976	101 107	77.26 % 77.89 %	20.52 % 20.71 %	2.15 % 2.27 %
AOL Mail	4805 4709	3702 3677	1019 960	105 110	77.04 % 78.08 %	21.21 % 20.39 %	2.19 % 2.34 %
Mail.com	4686 4720	3685 3737	921 906	95 107	78.64 % 79.17 %	19.65 % 19.19 %	2.03 % 2.27 %
Yandex Mail	4614 4810	3602 3752	971 983	98 103	78.07 % 78.00 %	21.04 % 20.44 %	2.12 % 2.14 %
GMX Mail	4668 4668	3609 3604	973 999	97 108	77.31 % 77.21 %	20.84 % 21.40 %	2.08 % 2.31 %
Zoho Mail	4755 4656	3801 3695	894 914	104 99	79.94 % 79.36 %	18.80 % 19.63 %	2.19 % 2.13 %
ProtonMail	4645 4703	3715 3763	880 897	106 109	79.98 % 80.01 %	18.95 % 19.07 %	2.28 % 2.32 %
Custom Mail	4689 4629	3784 3717	846 829	101 111	80.70 % 80.30 %	18.04 % 17.91 %	2.15 % 2.40 %
iCloud Mail	4709 4594	3565 3520	1068 1025	107 108	75.71 % 76.62 %	22.68 % 22.31 %	2.27 % 2.35 %
Tuta	4776 4650	3789 3676	916 888	104 116	79.33 % 79.05 %	19.18 % 19.10 %	2.18 % 2.49 %
Juno.com	4787 4784	3838 3811	885 903	113 108	80.18 % 79.66 %	18.49 % 18.88 %	2.36 % 2.26 %
Mailfence	2983 3079	2360 2442	558 573	65 64	79.11 % 79.31 %	18.71 % 18.61 %	2.18 % 2.08 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.