CampaignMonitor and MailerLite Email Deliverability Comparison

CampaignMonitor

MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 65.596	50.620 50.480	13.164 13.577	1.373 1.539

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 76.96 %	20.20 % 20.70 %	2.11 % 2.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 4944	4058 3755	1066 1079	110 110	77.53 % 75.95 %	20.37 % 21.82 %	2.10 % 2.22 %
Elektronics	5245 5146	4033 4020	1099 1011	113 115	76.89 % 78.12 %	20.95 % 19.65 %	2.15 % 2.23 %
Entertainment	4996 4977	3890 3776	1000 1084	106 117	77.86 % 75.87 %	20.02 % 21.78 %	2.12 % 2.35 %
Cosmetics & Beauty	5215 5023	4117 3895	994 1016	104 112	78.95 % 77.54 %	19.06 % 20.23 %	1.99 % 2.23 %
Food & Drink	5079 4972	3943 3790	1037 1056	99 126	77.63 % 76.23 %	20.42 % 21.24 %	1.95 % 2.53 %
Home & Garden	4911 5094	3780 3929	1028 1043	103 122	76.97 % 77.13 %	20.93 % 20.48 %	2.10 % 2.39 %
Finance	4978 4988	3998 4003	864 854	116 131	80.31 % 80.25 %	17.36 % 17.12 %	2.33 % 2.63 %
Health	4835 4991	3943 4043	781 838	111 110	81.55 % 81.01 %	16.15 % 16.79 %	2.30 % 2.20 %
Pets	4925 5297	3814 4057	1006 1110	105 130	77.44 % 76.59 %	20.43 % 20.96 %	2.13 % 2.45 %
Sport & Fitness	5055 4889	3875 3725	1074 1039	106 125	76.66 % 76.19 %	21.25 % 21.25 %	2.10 % 2.56 %
Job & Career	4878 5045	3685 3753	1091 1176	102 116	75.54 % 74.39 %	22.37 % 23.31 %	2.09 % 2.30 %
Dating	4951 5146	3633 3749	1219 1285	99 112	73.38 % 72.85 %	24.62 % 24.97 %	2.00 % 2.18 %
Other	4855 5084	3851 3985	905 986	99 113	79.32 % 78.38 %	18.64 % 19.39 %	2.04 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4689	3297 3410	1115 1163	98 116	73.10 % 72.72 %	24.72 % 24.80 %	2.17 % 2.47 %
Outlook Mail	4653 4758	3507 3584	1042 1066	104 108	75.37 % 75.33 %	22.39 % 22.40 %	2.24 % 2.27 %
Yahoo Mail	4653 4647	3586 3509	973 1033	94 105	77.07 % 75.51 %	20.91 % 22.23 %	2.02 % 2.26 %
AOL Mail	4734 4645	3634 3560	1000 959	100 126	76.76 % 76.64 %	21.12 % 20.65 %	2.11 % 2.71 %
Mail.com	4675 4900	3698 3809	878 975	99 116	79.10 % 77.73 %	18.78 % 19.90 %	2.12 % 2.37 %
Yandex Mail	4462 4801	3429 3678	938 1024	95 99	76.85 % 76.61 %	21.02 % 21.33 %	2.13 % 2.06 %
GMX Mail	4700 4834	3578 3636	1028 1078	94 120	76.13 % 75.22 %	21.87 % 22.30 %	2.00 % 2.48 %
Zoho Mail	4773 4439	3783 3456	887 892	103 91	79.26 % 77.86 %	18.58 % 20.09 %	2.16 % 2.05 %
ProtonMail	4685 4591	3736 3619	842 861	107 111	79.74 % 78.83 %	17.97 % 18.75 %	2.28 % 2.42 %
Custom Mail	4629 4664	3735 3751	804 800	90 113	80.69 % 80.42 %	17.37 % 17.15 %	1.94 % 2.42 %
iCloud Mail	4548 4693	3373 3476	1082 1112	93 105	74.16 % 74.07 %	23.79 % 23.69 %	2.04 % 2.24 %
Tuta	4779 4581	3784 3590	896 874	99 117	79.18 % 78.37 %	18.75 % 19.08 %	2.07 % 2.55 %
Juno.com	4816 4755	3857 3757	856 891	103 107	80.09 % 79.01 %	17.77 % 18.74 %	2.14 % 2.25 %
Mailfence	4540 4599	3623 3645	823 849	94 105	79.80 % 79.26 %	18.13 % 18.46 %	2.07 % 2.28 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.