CampaignMonitor and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 437.416	351.400 329.481	73.529 90.984	12.813 16.951

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 75.32 %	16.80 % 20.80 %	2.93 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 33633	28036 26296	4723 6156	831 1181	83.47 % 78.19 %	14.06 % 18.30 %	2.47 % 3.51 %
Elektronics	33757 33067	27336 25160	5483 6626	938 1281	80.98 % 76.09 %	16.24 % 20.04 %	2.78 % 3.87 %
Entertainment	33840 33409	27163 25210	5739 6969	938 1230	80.27 % 75.46 %	16.96 % 20.86 %	2.77 % 3.68 %
Cosmetics & Beauty	33782 33960	26970 25482	5792 7148	1020 1330	79.84 % 75.04 %	17.15 % 21.05 %	3.02 % 3.92 %
Food & Drink	34074 33869	28320 26477	4870 6211	884 1181	83.11 % 78.17 %	14.29 % 18.34 %	2.59 % 3.49 %
Home & Garden	33559 33702	27967 26380	4729 6105	863 1217	83.34 % 78.27 %	14.09 % 18.11 %	2.57 % 3.61 %
Finance	33410 34196	25679 24579	6589 8119	1142 1498	76.86 % 71.88 %	19.72 % 23.74 %	3.42 % 4.38 %
Health	33773 33761	26320 24613	6392 7808	1061 1340	77.93 % 72.90 %	18.93 % 23.13 %	3.14 % 3.97 %
Pets	33798 33650	27763 26030	5066 6397	969 1223	82.14 % 77.36 %	14.99 % 19.01 %	2.87 % 3.63 %
Sport & Fitness	33732 33697	26715 24975	5946 7388	1071 1334	79.20 % 74.12 %	17.63 % 21.92 %	3.18 % 3.96 %
Job & Career	33358 33798	26108 24807	6147 7583	1103 1408	78.27 % 73.40 %	18.43 % 22.44 %	3.31 % 4.17 %
Dating	33617 33250	25499 23583	7078 8193	1040 1474	75.85 % 70.93 %	21.05 % 24.64 %	3.09 % 4.43 %
Other	33452 33424	27524 25889	4975 6281	953 1254	82.28 % 77.46 %	14.87 % 18.79 %	2.85 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 42689	33042 30666	8684 10156	1438 1867	76.55 % 71.84 %	20.12 % 23.79 %	3.33 % 4.37 %
Outlook Mail	42586 43000	33138 31337	8068 9886	1380 1777	77.81 % 72.88 %	18.95 % 22.99 %	3.24 % 4.13 %
Yahoo Mail	42840 42602	34253 31885	7322 8997	1265 1720	79.96 % 74.84 %	17.09 % 21.12 %	2.95 % 4.04 %
AOL Mail	42384 42494	33853 31852	7230 8983	1301 1659	79.87 % 74.96 %	17.06 % 21.14 %	3.07 % 3.90 %
Mail.com	42676 42966	34713 32673	6799 8651	1164 1642	81.34 % 76.04 %	15.93 % 20.13 %	2.73 % 3.82 %
Yandex Mail	42841 42282	33599 31171	7844 9402	1398 1709	78.43 % 73.72 %	18.31 % 22.24 %	3.26 % 4.04 %
GMX Mail	42305 42859	34211 32630	6912 8704	1182 1525	80.87 % 76.13 %	16.34 % 20.31 %	2.79 % 3.56 %
Zoho Mail	43037 42621	35229 32915	6654 8178	1154 1528	81.86 % 77.23 %	15.46 % 19.19 %	2.68 % 3.59 %
ProtonMail	43394 42689	35599 32934	6695 8292	1100 1463	82.04 % 77.15 %	15.43 % 19.42 %	2.53 % 3.43 %
Custom Mail	42222 43034	35146 33615	6003 7894	1073 1525	83.24 % 78.11 %	14.22 % 18.34 %	2.54 % 3.54 %
iCloud Mail	3384 3440	2660 2473	559 751	165 216	78.61 % 71.89 %	16.52 % 21.83 %	4.88 % 6.28 %
Tuta	3534 3392	3036 2696	403 554	95 142	85.91 % 79.48 %	11.40 % 16.33 %	2.69 % 4.19 %
Juno.com	3375 3348	2921 2634	356 536	98 178	86.55 % 78.67 %	10.55 % 16.01 %	2.90 % 5.32 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.