CampaignMonitor and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 464.086	373.355 350.548	76.993 95.358	13.733 18.180

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 75.54 %	16.59 % 20.55 %	2.96 % 3.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 35672	29781 27961	4945 6451	897 1260	83.60 % 78.38 %	13.88 % 18.08 %	2.52 % 3.53 %
Elektronics	35767 35120	29028 26831	5730 6939	1009 1350	81.16 % 76.40 %	16.02 % 19.76 %	2.82 % 3.84 %
Entertainment	35821 35392	28808 26791	6008 7296	1005 1305	80.42 % 75.70 %	16.77 % 20.61 %	2.81 % 3.69 %
Cosmetics & Beauty	35706 35992	28569 27069	6047 7485	1090 1438	80.01 % 75.21 %	16.94 % 20.80 %	3.05 % 4.00 %
Food & Drink	36169 35937	30110 28143	5105 6513	954 1281	83.25 % 78.31 %	14.11 % 18.12 %	2.64 % 3.56 %
Home & Garden	35559 35768	29674 28057	4957 6402	928 1309	83.45 % 78.44 %	13.94 % 17.90 %	2.61 % 3.66 %
Finance	35538 36237	27428 26131	6914 8496	1196 1610	77.18 % 72.11 %	19.46 % 23.45 %	3.37 % 4.44 %
Health	35835 35861	28002 26256	6684 8174	1149 1431	78.14 % 73.22 %	18.65 % 22.79 %	3.21 % 3.99 %
Pets	35802 35725	29440 27690	5315 6719	1047 1316	82.23 % 77.51 %	14.85 % 18.81 %	2.92 % 3.68 %
Sport & Fitness	35733 35735	28361 26553	6227 7746	1145 1436	79.37 % 74.31 %	17.43 % 21.68 %	3.20 % 4.02 %
Job & Career	35319 35825	27703 26352	6443 7956	1173 1517	78.44 % 73.56 %	18.24 % 22.21 %	3.32 % 4.23 %
Dating	35660 35402	27157 25218	7389 8596	1114 1588	76.16 % 71.23 %	20.72 % 24.28 %	3.12 % 4.49 %
Other	35549 35420	29294 27496	5229 6585	1026 1339	82.40 % 77.63 %	14.71 % 18.59 %	2.89 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 44744	34608 32175	9034 10586	1521 1983	76.63 % 71.91 %	20.00 % 23.66 %	3.37 % 4.43 %
Outlook Mail	44645 45008	34812 32889	8371 10246	1462 1873	77.98 % 73.07 %	18.75 % 22.76 %	3.27 % 4.16 %
Yahoo Mail	44880 44729	35946 33546	7602 9362	1332 1821	80.09 % 75.00 %	16.94 % 20.93 %	2.97 % 4.07 %
AOL Mail	44385 44548	35519 33471	7496 9329	1370 1748	80.02 % 75.13 %	16.89 % 20.94 %	3.09 % 3.92 %
Mail.com	44707 44909	36411 34208	7052 8958	1244 1743	81.44 % 76.17 %	15.77 % 19.95 %	2.78 % 3.88 %
Yandex Mail	44914 44352	35290 32756	8152 9773	1472 1823	78.57 % 73.85 %	18.15 % 22.04 %	3.28 % 4.11 %
GMX Mail	44247 44905	35877 34287	7137 9010	1233 1608	81.08 % 76.35 %	16.13 % 20.06 %	2.79 % 3.58 %
Zoho Mail	45051 44739	36950 34627	6880 8495	1221 1617	82.02 % 77.40 %	15.27 % 18.99 %	2.71 % 3.61 %
ProtonMail	45465 44907	37389 34752	6923 8606	1153 1549	82.24 % 77.39 %	15.23 % 19.16 %	2.54 % 3.45 %
Custom Mail	44259 45066	36897 35291	6226 8179	1136 1596	83.37 % 78.31 %	14.07 % 18.15 %	2.57 % 3.54 %
iCloud Mail	5457 5372	4283 3908	907 1137	267 327	78.49 % 72.75 %	16.62 % 21.17 %	4.89 % 6.09 %
Tuta	5594 5467	4785 4367	644 865	165 235	85.54 % 79.88 %	11.51 % 15.82 %	2.95 % 4.30 %
Juno.com	5314 5340	4588 4271	569 812	157 257	86.34 % 79.98 %	10.71 % 15.21 %	2.95 % 4.81 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.