CampaignMonitor and MailerLite Email Deliverability Comparison

CampaignMonitor

MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 65.677	50.958 50.404	13.015 13.751	1.320 1.522

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 76.75 %	19.93 % 20.94 %	2.02 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 4993	3919 3798	994 1088	107 107	78.07 % 76.07 %	19.80 % 21.79 %	2.13 % 2.14 %
Elektronics	5236 5036	4051 3928	1073 1000	112 108	77.37 % 78.00 %	20.49 % 19.86 %	2.14 % 2.14 %
Entertainment	5088 5124	3969 3872	1014 1131	105 121	78.01 % 75.57 %	19.93 % 22.07 %	2.06 % 2.36 %
Cosmetics & Beauty	5233 5019	4143 3876	992 1033	98 110	79.17 % 77.23 %	18.96 % 20.58 %	1.87 % 2.19 %
Food & Drink	5174 5028	4021 3833	1056 1074	97 121	77.72 % 76.23 %	20.41 % 21.36 %	1.87 % 2.41 %
Home & Garden	4985 5018	3871 3856	1017 1042	97 120	77.65 % 76.84 %	20.40 % 20.77 %	1.95 % 2.39 %
Finance	4989 4991	4025 3979	856 887	108 125	80.68 % 79.72 %	17.16 % 17.77 %	2.16 % 2.50 %
Health	4911 5024	4017 4052	785 859	109 113	81.80 % 80.65 %	15.98 % 17.10 %	2.22 % 2.25 %
Pets	4962 5107	3860 3914	1005 1070	97 123	77.79 % 76.64 %	20.25 % 20.95 %	1.95 % 2.41 %
Sport & Fitness	4982 4917	3844 3739	1032 1053	106 125	77.16 % 76.04 %	20.71 % 21.42 %	2.13 % 2.54 %
Job & Career	4950 5101	3752 3769	1099 1209	99 123	75.80 % 73.89 %	22.20 % 23.70 %	2.00 % 2.41 %
Dating	4948 5244	3642 3814	1213 1312	93 118	73.61 % 72.73 %	24.51 % 25.02 %	1.88 % 2.25 %
Other	4815 5075	3844 3974	879 993	92 108	79.83 % 78.31 %	18.26 % 19.57 %	1.91 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4556	3433 3293	1120 1153	96 110	73.84 % 72.28 %	24.09 % 25.31 %	2.06 % 2.41 %
Outlook Mail	4767 4723	3618 3531	1052 1086	97 106	75.90 % 74.76 %	22.07 % 22.99 %	2.03 % 2.24 %
Yahoo Mail	4593 4736	3558 3559	940 1070	95 107	77.47 % 75.15 %	20.47 % 22.59 %	2.07 % 2.26 %
AOL Mail	4641 4752	3583 3621	966 1009	92 122	77.20 % 76.20 %	20.81 % 21.23 %	1.98 % 2.57 %
Mail.com	4691 4911	3707 3808	892 985	92 118	79.02 % 77.54 %	19.02 % 20.06 %	1.96 % 2.40 %
Yandex Mail	4491 4819	3462 3674	934 1045	95 100	77.09 % 76.24 %	20.80 % 21.68 %	2.12 % 2.08 %
GMX Mail	4708 4882	3600 3677	1017 1087	91 118	76.47 % 75.32 %	21.60 % 22.27 %	1.93 % 2.42 %
Zoho Mail	4719 4470	3752 3481	874 895	93 94	79.51 % 77.87 %	18.52 % 20.02 %	1.97 % 2.10 %
ProtonMail	4715 4561	3769 3594	845 855	101 112	79.94 % 78.80 %	17.92 % 18.75 %	2.14 % 2.46 %
Custom Mail	4723 4633	3829 3716	804 806	90 111	81.07 % 80.21 %	17.02 % 17.40 %	1.91 % 2.40 %
iCloud Mail	4569 4739	3396 3509	1081 1128	92 102	74.33 % 74.05 %	23.66 % 23.80 %	2.01 % 2.15 %
Tuta	4713 4595	3749 3592	868 890	96 113	79.55 % 78.17 %	18.42 % 19.37 %	2.04 % 2.46 %
Juno.com	4754 4678	3830 3689	827 886	97 103	80.56 % 78.86 %	17.40 % 18.94 %	2.04 % 2.20 %
Mailfence	4560 4622	3672 3660	795 856	93 106	80.53 % 79.19 %	17.43 % 18.52 %	2.04 % 2.29 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.