CampaignMonitor and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
402.369
401.873
|
321.796
302.296
|
68.985
84.443
|
11.588
15.134
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.98 %
75.22 %
|
17.14 %
21.01 %
|
2.88 %
3.77 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
30832
30915
|
25667
24147
|
4413
5707
|
752
1061
|
83.25 %
78.11 %
|
14.31 %
18.46 %
|
2.44 %
3.43 %
|
Elektronics |
31151
30335
|
25128
23042
|
5174
6142
|
849
1151
|
80.67 %
75.96 %
|
16.61 %
20.25 %
|
2.73 %
3.79 %
|
Entertainment |
31177
30716
|
24933
23154
|
5389
6469
|
855
1093
|
79.97 %
75.38 %
|
17.29 %
21.06 %
|
2.74 %
3.56 %
|
Cosmetics & Beauty |
31031
31161
|
24681
23314
|
5437
6633
|
913
1214
|
79.54 %
74.82 %
|
17.52 %
21.29 %
|
2.94 %
3.90 %
|
Food & Drink |
31354
31168
|
25975
24330
|
4573
5767
|
806
1071
|
82.84 %
78.06 %
|
14.59 %
18.50 %
|
2.57 %
3.44 %
|
Home & Garden |
30694
30857
|
25499
24132
|
4420
5636
|
775
1089
|
83.07 %
78.21 %
|
14.40 %
18.26 %
|
2.52 %
3.53 %
|
Finance |
30608
31445
|
23426
22561
|
6168
7555
|
1014
1329
|
76.54 %
71.75 %
|
20.15 %
24.03 %
|
3.31 %
4.23 %
|
Health |
31097
31047
|
24106
22601
|
6020
7275
|
971
1171
|
77.52 %
72.80 %
|
19.36 %
23.43 %
|
3.12 %
3.77 %
|
Pets |
31062
30908
|
25435
23895
|
4737
5927
|
890
1086
|
81.88 %
77.31 %
|
15.25 %
19.18 %
|
2.87 %
3.51 %
|
Sport & Fitness |
31016
31087
|
24482
23015
|
5568
6872
|
966
1200
|
78.93 %
74.03 %
|
17.95 %
22.11 %
|
3.11 %
3.86 %
|
Job & Career |
30654
31124
|
23914
22829
|
5748
7030
|
992
1265
|
78.01 %
73.35 %
|
18.75 %
22.59 %
|
3.24 %
4.06 %
|
Dating |
30911
30448
|
23292
21534
|
6677
7624
|
942
1290
|
75.35 %
70.72 %
|
21.60 %
25.04 %
|
3.05 %
4.24 %
|
Other |
30782
30662
|
25258
23742
|
4661
5806
|
863
1114
|
82.05 %
77.43 %
|
15.14 %
18.94 %
|
2.80 %
3.63 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
40396
39957
|
30877
28742
|
8200
9528
|
1319
1687
|
76.44 %
71.93 %
|
20.30 %
23.85 %
|
3.27 %
4.22 %
|
Outlook Mail |
39834
40225
|
30886
29282
|
7677
9327
|
1271
1616
|
77.54 %
72.80 %
|
19.27 %
23.19 %
|
3.19 %
4.02 %
|
Yahoo Mail |
40126
39830
|
32009
29778
|
6958
8469
|
1159
1583
|
79.77 %
74.76 %
|
17.34 %
21.26 %
|
2.89 %
3.97 %
|
AOL Mail |
39698
39771
|
31628
29775
|
6874
8467
|
1196
1529
|
79.67 %
74.87 %
|
17.32 %
21.29 %
|
3.01 %
3.84 %
|
Mail.com |
39991
40310
|
32440
30612
|
6470
8181
|
1081
1517
|
81.12 %
75.94 %
|
16.18 %
20.30 %
|
2.70 %
3.76 %
|
Yandex Mail |
40141
39506
|
31385
29099
|
7465
8849
|
1291
1558
|
78.19 %
73.66 %
|
18.60 %
22.40 %
|
3.22 %
3.94 %
|
GMX Mail |
39657
40145
|
31959
30485
|
6607
8253
|
1091
1407
|
80.59 %
75.94 %
|
16.66 %
20.56 %
|
2.75 %
3.50 %
|
Zoho Mail |
40310
39861
|
32890
30734
|
6342
7717
|
1078
1410
|
81.59 %
77.10 %
|
15.73 %
19.36 %
|
2.67 %
3.54 %
|
ProtonMail |
40668
39937
|
33222
30756
|
6408
7850
|
1038
1331
|
81.69 %
77.01 %
|
15.76 %
19.66 %
|
2.55 %
3.33 %
|
Custom Mail |
39551
40311
|
32838
31456
|
5717
7454
|
996
1401
|
83.03 %
78.03 %
|
14.45 %
18.49 %
|
2.52 %
3.48 %
|
iCloud Mail |
676
691
|
532
510
|
114
145
|
30
36
|
78.70 %
73.81 %
|
16.86 %
20.98 %
|
4.44 %
5.21 %
|
Tuta |
704
662
|
601
536
|
84
102
|
19
24
|
85.37 %
80.97 %
|
11.93 %
15.41 %
|
2.70 %
3.63 %
|
Juno.com |
617
667
|
529
531
|
69
101
|
19
35
|
85.74 %
79.61 %
|
11.18 %
15.14 %
|
3.08 %
5.25 %
|
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