CampaignMonitor and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 455.114	366.193 343.434	75.786 93.932	13.427 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 75.46 %	16.64 % 20.64 %	2.95 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 34964	29205 27382	4864 6352	870 1230	83.59 % 78.31 %	13.92 % 18.17 %	2.49 % 3.52 %
Elektronics	35147 34435	28512 26270	5651 6837	984 1328	81.12 % 76.29 %	16.08 % 19.85 %	2.80 % 3.86 %
Entertainment	35195 34728	28297 26257	5918 7190	980 1281	80.40 % 75.61 %	16.81 % 20.70 %	2.78 % 3.69 %
Cosmetics & Beauty	35045 35343	28025 26556	5954 7385	1066 1402	79.97 % 75.14 %	16.99 % 20.90 %	3.04 % 3.97 %
Food & Drink	35461 35228	29512 27562	5019 6413	930 1253	83.22 % 78.24 %	14.15 % 18.20 %	2.62 % 3.56 %
Home & Garden	34926 35059	29134 27476	4881 6305	911 1278	83.42 % 78.37 %	13.98 % 17.98 %	2.61 % 3.65 %
Finance	34823 35532	26851 25601	6798 8366	1174 1565	77.11 % 72.05 %	19.52 % 23.54 %	3.37 % 4.40 %
Health	35153 35163	27450 25712	6583 8056	1120 1395	78.09 % 73.12 %	18.73 % 22.91 %	3.19 % 3.97 %
Pets	35131 34990	28883 27103	5226 6607	1022 1280	82.22 % 77.46 %	14.88 % 18.88 %	2.91 % 3.66 %
Sport & Fitness	35095 35068	27846 26032	6131 7633	1118 1403	79.34 % 74.23 %	17.47 % 21.77 %	3.19 % 4.00 %
Job & Career	34637 35154	27145 25839	6336 7835	1156 1480	78.37 % 73.50 %	18.29 % 22.29 %	3.34 % 4.21 %
Dating	35011 34735	26631 24708	7286 8476	1094 1551	76.06 % 71.13 %	20.81 % 24.40 %	3.12 % 4.47 %
Other	34843 34715	28702 26936	5139 6477	1002 1302	82.38 % 77.59 %	14.75 % 18.66 %	2.88 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 44038	34102 31661	8918 10441	1499 1936	76.60 % 71.89 %	20.03 % 23.71 %	3.37 % 4.40 %
Outlook Mail	43939 44353	34244 32388	8259 10127	1436 1838	77.94 % 73.02 %	18.80 % 22.83 %	3.27 % 4.14 %
Yahoo Mail	44257 43961	35436 32939	7512 9233	1309 1789	80.07 % 74.93 %	16.97 % 21.00 %	2.96 % 4.07 %
AOL Mail	43721 43857	34967 32923	7405 9220	1349 1714	79.98 % 75.07 %	16.94 % 21.02 %	3.09 % 3.91 %
Mail.com	44009 44241	35835 33685	6962 8856	1212 1700	81.43 % 76.14 %	15.82 % 20.02 %	2.75 % 3.84 %
Yandex Mail	44226 43691	34727 32244	8045 9657	1454 1790	78.52 % 73.80 %	18.19 % 22.10 %	3.29 % 4.10 %
GMX Mail	43598 44227	35325 33728	7056 8913	1217 1586	81.02 % 76.26 %	16.18 % 20.15 %	2.79 % 3.59 %
Zoho Mail	44406 44018	36406 34041	6803 8391	1197 1586	81.98 % 77.33 %	15.32 % 19.06 %	2.70 % 3.60 %
ProtonMail	44795 44154	36818 34132	6845 8502	1132 1520	82.19 % 77.30 %	15.28 % 19.26 %	2.53 % 3.44 %
Custom Mail	43586 44380	36319 34721	6146 8088	1121 1571	83.33 % 78.24 %	14.10 % 18.22 %	2.57 % 3.54 %
iCloud Mail	4768 4725	3751 3428	784 1011	233 286	78.67 % 72.55 %	16.44 % 21.40 %	4.89 % 6.05 %
Tuta	4907 4751	4215 3788	558 763	134 200	85.90 % 79.73 %	11.37 % 16.06 %	2.73 % 4.21 %
Juno.com	4675 4718	4048 3756	493 730	134 232	86.59 % 79.61 %	10.55 % 15.47 %	2.87 % 4.92 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.