CampaignMonitor and MailerLite Email Deliverability Comparison

CampaignMonitor

MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.886	50.366 50.829	13.501 13.573	1.472 1.484

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 77.15 %	20.66 % 20.60 %	2.25 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5143	3936 3936	1045 1102	117 105	77.21 % 76.53 %	20.50 % 21.43 %	2.30 % 2.04 %
Elektronics	5252 5103	3997 4010	1133 989	122 104	76.10 % 78.58 %	21.57 % 19.38 %	2.32 % 2.04 %
Entertainment	5057 5048	3882 3834	1060 1102	115 112	76.76 % 75.95 %	20.96 % 21.83 %	2.27 % 2.22 %
Cosmetics & Beauty	5163 4978	4022 3872	1031 996	110 110	77.90 % 77.78 %	19.97 % 20.01 %	2.13 % 2.21 %
Food & Drink	5178 4953	3975 3806	1092 1031	111 116	76.77 % 76.84 %	21.09 % 20.82 %	2.14 % 2.34 %
Home & Garden	4964 5044	3808 3910	1047 1018	109 116	76.71 % 77.52 %	21.09 % 20.18 %	2.20 % 2.30 %
Finance	4867 5096	3876 4081	873 888	118 127	79.64 % 80.08 %	17.94 % 17.43 %	2.42 % 2.49 %
Health	4930 5175	3982 4187	833 877	115 111	80.77 % 80.91 %	16.90 % 16.95 %	2.33 % 2.14 %
Pets	5009 5085	3870 3897	1027 1071	112 117	77.26 % 76.64 %	20.50 % 21.06 %	2.24 % 2.30 %
Sport & Fitness	4920 4904	3742 3724	1062 1059	116 121	76.06 % 75.94 %	21.59 % 21.59 %	2.36 % 2.47 %
Job & Career	5089 5113	3822 3787	1151 1204	116 122	75.10 % 74.07 %	22.62 % 23.55 %	2.28 % 2.39 %
Dating	4946 5191	3594 3797	1244 1278	108 116	72.66 % 73.15 %	25.15 % 24.62 %	2.18 % 2.23 %
Other	4866 5053	3860 3988	903 958	103 107	79.33 % 78.92 %	18.56 % 18.96 %	2.12 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4560	3413 3322	1183 1133	108 105	72.56 % 72.85 %	25.15 % 24.85 %	2.30 % 2.30 %
Outlook Mail	4728 4606	3558 3455	1065 1045	105 106	75.25 % 75.01 %	22.53 % 22.69 %	2.22 % 2.30 %
Yahoo Mail	4635 4809	3547 3657	977 1045	111 107	76.53 % 76.04 %	21.08 % 21.73 %	2.39 % 2.22 %
AOL Mail	4696 4829	3580 3700	1010 1009	106 120	76.24 % 76.62 %	21.51 % 20.89 %	2.26 % 2.48 %
Mail.com	4712 5000	3676 3891	937 996	99 113	78.01 % 77.82 %	19.89 % 19.92 %	2.10 % 2.26 %
Yandex Mail	4453 4718	3396 3618	952 1003	105 97	76.26 % 76.69 %	21.38 % 21.26 %	2.36 % 2.06 %
GMX Mail	4748 4897	3611 3693	1033 1090	104 114	76.05 % 75.41 %	21.76 % 22.26 %	2.19 % 2.33 %
Zoho Mail	4633 4583	3638 3583	895 903	100 97	78.52 % 78.18 %	19.32 % 19.70 %	2.16 % 2.12 %
ProtonMail	4772 4563	3761 3608	898 847	113 108	78.81 % 79.07 %	18.82 % 18.56 %	2.37 % 2.37 %
Custom Mail	4670 4720	3732 3807	836 803	102 110	79.91 % 80.66 %	17.90 % 17.01 %	2.18 % 2.33 %
iCloud Mail	4629 4719	3392 3500	1134 1122	103 97	73.28 % 74.17 %	24.50 % 23.78 %	2.23 % 2.06 %
Tuta	4696 4497	3688 3563	900 826	108 108	78.53 % 79.23 %	19.17 % 18.37 %	2.30 % 2.40 %
Juno.com	4658 4761	3720 3766	835 895	103 100	79.86 % 79.10 %	17.93 % 18.80 %	2.21 % 2.10 %
Mailfence	4605 4624	3654 3666	846 856	105 102	79.35 % 79.28 %	18.37 % 18.51 %	2.28 % 2.21 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.