CampaignMonitor and MailerLite Email Deliverability Comparison

CampaignMonitor

MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 76.782	58.738 58.982	15.451 15.987	1.624 1.813

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 76.82 %	20.38 % 20.82 %	2.14 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5999	4606 4570	1214 1295	125 134	77.48 % 76.18 %	20.42 % 21.59 %	2.10 % 2.23 %
Elektronics	5979 5878	4579 4594	1269 1157	131 127	76.58 % 78.16 %	21.22 % 19.68 %	2.19 % 2.16 %
Entertainment	5820 5895	4490 4466	1204 1290	126 139	77.15 % 75.76 %	20.69 % 21.88 %	2.16 % 2.36 %
Cosmetics & Beauty	5868 5906	4594 4573	1151 1198	123 135	78.29 % 77.43 %	19.61 % 20.28 %	2.10 % 2.29 %
Food & Drink	5972 5742	4599 4389	1250 1213	123 140	77.01 % 76.44 %	20.93 % 21.13 %	2.06 % 2.44 %
Home & Garden	5834 5963	4509 4599	1205 1218	120 146	77.29 % 77.13 %	20.65 % 20.43 %	2.06 % 2.45 %
Finance	5673 5987	4550 4771	990 1062	133 154	80.20 % 79.69 %	17.45 % 17.74 %	2.34 % 2.57 %
Health	5751 6005	4677 4832	944 1040	130 133	81.32 % 80.47 %	16.41 % 17.32 %	2.26 % 2.21 %
Pets	5801 5865	4497 4490	1181 1235	123 140	77.52 % 76.56 %	20.36 % 21.06 %	2.12 % 2.39 %
Sport & Fitness	5761 5692	4415 4289	1219 1255	127 148	76.64 % 75.35 %	21.16 % 22.05 %	2.20 % 2.60 %
Job & Career	5947 5948	4488 4395	1335 1406	124 147	75.47 % 73.89 %	22.45 % 23.64 %	2.09 % 2.47 %
Dating	5757 6001	4197 4367	1440 1493	120 141	72.90 % 72.77 %	25.01 % 24.88 %	2.08 % 2.35 %
Other	5705 5901	4537 4647	1049 1125	119 129	79.53 % 78.75 %	18.39 % 19.06 %	2.09 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5357	3965 3890	1350 1337	118 130	72.98 % 72.62 %	24.85 % 24.96 %	2.17 % 2.43 %
Outlook Mail	5462 5383	4139 4032	1204 1222	119 129	75.78 % 74.90 %	22.04 % 22.70 %	2.18 % 2.40 %
Yahoo Mail	5426 5570	4167 4220	1137 1221	122 129	76.80 % 75.76 %	20.95 % 21.92 %	2.25 % 2.32 %
AOL Mail	5448 5521	4176 4229	1154 1154	118 138	76.65 % 76.60 %	21.18 % 20.90 %	2.17 % 2.50 %
Mail.com	5457 5756	4272 4464	1077 1155	108 137	78.28 % 77.55 %	19.74 % 20.07 %	1.98 % 2.38 %
Yandex Mail	5191 5494	3973 4184	1105 1188	113 122	76.54 % 76.16 %	21.29 % 21.62 %	2.18 % 2.22 %
GMX Mail	5530 5715	4219 4292	1193 1286	118 137	76.29 % 75.10 %	21.57 % 22.50 %	2.13 % 2.40 %
Zoho Mail	5361 5415	4231 4221	1019 1073	111 121	78.92 % 77.95 %	19.01 % 19.82 %	2.07 % 2.23 %
ProtonMail	5510 5288	4373 4167	1013 989	124 132	79.36 % 78.80 %	18.38 % 18.70 %	2.25 % 2.50 %
Custom Mail	5357 5542	4305 4454	943 955	109 133	80.36 % 80.37 %	17.60 % 17.23 %	2.03 % 2.40 %
iCloud Mail	5307 5593	3913 4111	1280 1357	114 125	73.73 % 73.50 %	24.12 % 24.26 %	2.15 % 2.23 %
Tuta	5470 5238	4325 4126	1028 979	117 133	79.07 % 78.77 %	18.79 % 18.69 %	2.14 % 2.54 %
Juno.com	5437 5541	4363 4351	959 1067	115 123	80.25 % 78.52 %	17.64 % 19.26 %	2.12 % 2.22 %
Mailfence	5424 5369	4317 4241	989 1004	118 124	79.59 % 78.99 %	18.23 % 18.70 %	2.18 % 2.31 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.