CampaignMonitor and MailerLite Email Deliverability Comparison

CampaignMonitor

MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.517	59.143 59.197	15.151 15.635	1.509 1.685

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 77.36 %	19.99 % 20.43 %	1.99 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5998	4635 4604	1195 1270	115 124	77.96 % 76.76 %	20.10 % 21.17 %	1.93 % 2.07 %
Elektronics	5832 5858	4507 4602	1205 1134	120 122	77.28 % 78.56 %	20.66 % 19.36 %	2.06 % 2.08 %
Entertainment	5829 5850	4528 4477	1182 1242	119 131	77.68 % 76.53 %	20.28 % 21.23 %	2.04 % 2.24 %
Cosmetics & Beauty	5850 5878	4594 4580	1140 1171	116 127	78.53 % 77.92 %	19.49 % 19.92 %	1.98 % 2.16 %
Food & Drink	5925 5736	4591 4409	1220 1201	114 126	77.49 % 76.87 %	20.59 % 20.94 %	1.92 % 2.20 %
Home & Garden	5896 5948	4608 4614	1172 1195	116 139	78.15 % 77.57 %	19.88 % 20.09 %	1.97 % 2.34 %
Finance	5613 5938	4540 4772	954 1023	119 143	80.88 % 80.36 %	17.00 % 17.23 %	2.12 % 2.41 %
Health	5766 5940	4725 4809	918 1011	123 120	81.95 % 80.96 %	15.92 % 17.02 %	2.13 % 2.02 %
Pets	5928 5892	4622 4534	1194 1227	112 131	77.97 % 76.95 %	20.14 % 20.82 %	1.89 % 2.22 %
Sport & Fitness	5795 5648	4474 4298	1207 1214	114 136	77.20 % 76.10 %	20.83 % 21.49 %	1.97 % 2.41 %
Job & Career	5942 5908	4505 4407	1320 1363	117 138	75.82 % 74.59 %	22.21 % 23.07 %	1.97 % 2.34 %
Dating	5730 5958	4210 4373	1410 1458	110 127	73.47 % 73.40 %	24.61 % 24.47 %	1.92 % 2.13 %
Other	5752 5965	4604 4718	1034 1126	114 121	80.04 % 79.09 %	17.98 % 18.88 %	1.98 % 2.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5338	4043 3908	1347 1315	116 115	73.43 % 73.21 %	24.46 % 24.63 %	2.11 % 2.15 %
Outlook Mail	5532 5325	4224 4024	1199 1183	109 118	76.36 % 75.57 %	21.67 % 22.22 %	1.97 % 2.22 %
Yahoo Mail	5402 5490	4167 4183	1124 1187	111 120	77.14 % 76.19 %	20.81 % 21.62 %	2.05 % 2.19 %
AOL Mail	5388 5525	4177 4255	1107 1139	104 131	77.52 % 77.01 %	20.55 % 20.62 %	1.93 % 2.37 %
Mail.com	5399 5680	4270 4438	1028 1116	101 126	79.09 % 78.13 %	19.04 % 19.65 %	1.87 % 2.22 %
Yandex Mail	5273 5358	4059 4107	1108 1130	106 121	76.98 % 76.65 %	21.01 % 21.09 %	2.01 % 2.26 %
GMX Mail	5515 5737	4231 4344	1173 1265	111 128	76.72 % 75.72 %	21.27 % 22.05 %	2.01 % 2.23 %
Zoho Mail	5294 5448	4218 4266	973 1062	103 120	79.68 % 78.30 %	18.38 % 19.49 %	1.95 % 2.20 %
ProtonMail	5415 5261	4319 4176	984 962	112 123	79.76 % 79.38 %	18.17 % 18.29 %	2.07 % 2.34 %
Custom Mail	5386 5556	4349 4498	934 941	103 117	80.75 % 80.96 %	17.34 % 16.94 %	1.91 % 2.11 %
iCloud Mail	5266 5502	3927 4068	1235 1316	104 118	74.57 % 73.94 %	23.45 % 23.92 %	1.97 % 2.14 %
Tuta	5574 5284	4430 4194	1031 969	113 121	79.48 % 79.37 %	18.50 % 18.34 %	2.03 % 2.29 %
Juno.com	5389 5559	4358 4397	926 1052	105 110	80.87 % 79.10 %	17.18 % 18.92 %	1.95 % 1.98 %
Mailfence	5464 5454	4371 4339	982 998	111 117	80.00 % 79.56 %	17.97 % 18.30 %	2.03 % 2.15 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.