CampaignMonitor and MailerLite Email Deliverability Comparison

CampaignMonitor

MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 76.692	58.446 59.573	15.832 15.500	1.749 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 77.68 %	20.82 % 20.21 %	2.30 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 5987	4511 4637	1230 1225	125 125	76.90 % 77.45 %	20.97 % 20.46 %	2.13 % 2.09 %
Elektronics	5826 5846	4449 4605	1244 1122	133 119	76.36 % 78.77 %	21.35 % 19.19 %	2.28 % 2.04 %
Entertainment	5811 5868	4447 4533	1223 1216	141 119	76.53 % 77.25 %	21.05 % 20.72 %	2.43 % 2.03 %
Cosmetics & Beauty	5885 5895	4564 4608	1183 1161	138 126	77.55 % 78.17 %	20.10 % 19.69 %	2.34 % 2.14 %
Food & Drink	5906 5809	4496 4491	1275 1195	135 123	76.13 % 77.31 %	21.59 % 20.57 %	2.29 % 2.12 %
Home & Garden	5885 5907	4526 4581	1228 1194	131 132	76.91 % 77.55 %	20.87 % 20.21 %	2.23 % 2.23 %
Finance	5612 5977	4485 4825	990 1020	137 132	79.92 % 80.73 %	17.64 % 17.07 %	2.44 % 2.21 %
Health	5810 5891	4689 4772	979 1002	142 117	80.71 % 81.00 %	16.85 % 17.01 %	2.44 % 1.99 %
Pets	5997 5809	4629 4488	1234 1200	134 121	77.19 % 77.26 %	20.58 % 20.66 %	2.23 % 2.08 %
Sport & Fitness	5812 5749	4437 4404	1247 1214	128 131	76.34 % 76.60 %	21.46 % 21.12 %	2.20 % 2.28 %
Job & Career	6083 6002	4528 4490	1415 1379	140 133	74.44 % 74.81 %	23.26 % 22.98 %	2.30 % 2.22 %
Dating	5840 5969	4210 4393	1498 1454	132 122	72.09 % 73.60 %	25.65 % 24.36 %	2.26 % 2.04 %
Other	5694 5983	4475 4746	1086 1118	133 119	78.59 % 79.32 %	19.07 % 18.69 %	2.34 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5419	4035 3986	1391 1318	133 115	72.58 % 73.56 %	25.02 % 24.32 %	2.39 % 2.12 %
Outlook Mail	5469 5295	4126 4018	1219 1162	124 115	75.44 % 75.88 %	22.29 % 21.95 %	2.27 % 2.17 %
Yahoo Mail	5322 5420	4054 4137	1145 1169	123 114	76.17 % 76.33 %	21.51 % 21.57 %	2.31 % 2.10 %
AOL Mail	5298 5539	4050 4278	1128 1137	120 124	76.44 % 77.23 %	21.29 % 20.53 %	2.27 % 2.24 %
Mail.com	5401 5555	4196 4390	1086 1047	119 118	77.69 % 79.03 %	20.11 % 18.85 %	2.20 % 2.12 %
Yandex Mail	5389 5331	4085 4100	1185 1115	119 116	75.80 % 76.91 %	21.99 % 20.92 %	2.21 % 2.18 %
GMX Mail	5566 5759	4230 4374	1206 1262	130 123	76.00 % 75.95 %	21.67 % 21.91 %	2.34 % 2.14 %
Zoho Mail	5376 5455	4215 4298	1034 1040	127 117	78.40 % 78.79 %	19.23 % 19.07 %	2.36 % 2.14 %
ProtonMail	5376 5395	4202 4308	1046 971	128 116	78.16 % 79.85 %	19.46 % 18.00 %	2.38 % 2.15 %
Custom Mail	5399 5470	4299 4428	982 932	118 110	79.63 % 80.95 %	18.19 % 17.04 %	2.19 % 2.01 %
iCloud Mail	5372 5683	3935 4222	1315 1347	122 114	73.25 % 74.29 %	24.48 % 23.70 %	2.27 % 2.01 %
Tuta	5583 5417	4374 4318	1079 980	130 119	78.34 % 79.71 %	19.33 % 18.09 %	2.33 % 2.20 %
Juno.com	5441 5492	4339 4360	976 1027	126 105	79.75 % 79.39 %	17.94 % 18.70 %	2.32 % 1.91 %
Mailfence	5476 5462	4306 4356	1040 993	130 113	78.63 % 79.75 %	18.99 % 18.18 %	2.37 % 2.07 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.