MailerLite and Brevo Email Deliverability Comparison

MailerLite

Brevo

In this comparison, the deliverability of MailerLite and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.130 65.068	50.230 51.364	12.956 12.830	1.469 1.406

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.33 % 78.94 %	20.20 % 19.72 %	2.29 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4814 4918	3744 3866	1001 991	105 100	77.77 % 78.61 %	20.79 % 20.15 %	2.18 % 2.03 %
Elektronics	4954 5108	3895 4072	968 959	116 111	78.62 % 79.72 %	19.54 % 18.77 %	2.34 % 2.17 %
Entertainment	4872 4998	3770 3906	1025 1030	109 107	77.38 % 78.15 %	21.04 % 20.61 %	2.24 % 2.14 %
Cosmetics & Beauty	4881 4918	3859 3916	956 937	104 107	79.06 % 79.63 %	19.59 % 19.05 %	2.13 % 2.18 %
Food & Drink	4995 4946	3887 3896	1025 1000	120 107	77.82 % 78.77 %	20.52 % 20.22 %	2.40 % 2.16 %
Home & Garden	4860 5130	3826 4022	986 1037	111 111	78.72 % 78.40 %	20.29 % 20.21 %	2.28 % 2.16 %
Finance	4835 4974	3889 4052	854 862	116 106	80.43 % 81.46 %	17.66 % 17.33 %	2.40 % 2.13 %
Health	4912 5111	3965 4147	887 884	107 120	80.72 % 81.14 %	18.06 % 17.30 %	2.18 % 2.35 %
Pets	5155 4854	4057 3792	1006 979	123 101	78.70 % 78.12 %	19.52 % 20.17 %	2.39 % 2.08 %
Sport & Fitness	4882 5130	3804 4034	1006 1027	120 114	77.92 % 78.64 %	20.61 % 20.02 %	2.46 % 2.22 %
Job & Career	4973 5083	3807 3906	1108 1109	109 113	76.55 % 76.84 %	22.28 % 21.82 %	2.19 % 2.22 %
Dating	5014 5012	3764 3839	1184 1113	110 98	75.07 % 76.60 %	23.61 % 22.21 %	2.19 % 1.96 %
Other	4983 4886	3963 3916	950 902	119 111	79.53 % 80.15 %	19.06 % 18.46 %	2.39 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4718	3532 3613	1085 1060	115 103	75.20 % 76.58 %	23.10 % 22.47 %	2.45 % 2.18 %
Outlook Mail	4718 4782	3633 3723	1018 1000	104 93	77.00 % 77.85 %	21.58 % 20.91 %	2.20 % 1.94 %
Yahoo Mail	4713 4745	3671 3724	976 972	107 102	77.89 % 78.48 %	20.71 % 20.48 %	2.27 % 2.15 %
AOL Mail	4709 4674	3677 3671	960 928	110 105	78.08 % 78.54 %	20.39 % 19.85 %	2.34 % 2.25 %
Mail.com	4720 4983	3737 3975	906 928	107 114	79.17 % 79.77 %	19.19 % 18.62 %	2.27 % 2.29 %
Yandex Mail	4810 4814	3752 3774	983 993	103 107	78.00 % 78.40 %	20.44 % 20.63 %	2.14 % 2.22 %
GMX Mail	4668 4634	3604 3587	999 975	108 103	77.21 % 77.41 %	21.40 % 21.04 %	2.31 % 2.22 %
Zoho Mail	4656 4705	3695 3768	914 870	99 101	79.36 % 80.09 %	19.63 % 18.49 %	2.13 % 2.15 %
ProtonMail	4703 4758	3763 3827	897 870	109 111	80.01 % 80.43 %	19.07 % 18.28 %	2.32 % 2.33 %
Custom Mail	4629 4799	3717 3887	829 845	111 100	80.30 % 81.00 %	17.91 % 17.61 %	2.40 % 2.08 %
iCloud Mail	4594 5008	3520 3825	1025 1104	108 110	76.62 % 76.38 %	22.31 % 22.04 %	2.35 % 2.20 %
Tuta	4650 4715	3676 3786	888 870	116 96	79.05 % 80.30 %	19.10 % 18.45 %	2.49 % 2.04 %
Juno.com	4784 4721	3811 3792	903 875	108 101	79.66 % 80.32 %	18.88 % 18.53 %	2.26 % 2.14 %
Mailfence	3079 3012	2442 2412	573 540	64 60	79.31 % 80.08 %	18.61 % 17.93 %	2.08 % 1.99 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.