MailerLite and Brevo Email Deliverability Comparison

MailerLite

Brevo

In this comparison, the deliverability of MailerLite and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.517 76.447	59.197 59.594	15.635 15.255	1.685 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 77.95 %	20.43 % 19.96 %	2.20 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5998 6165	4604 4799	1270 1245	124 121	76.76 % 77.84 %	21.17 % 20.19 %	2.07 % 1.96 %
Elektronics	5858 5801	4602 4574	1134 1101	122 126	78.56 % 78.85 %	19.36 % 18.98 %	2.08 % 2.17 %
Entertainment	5850 5935	4477 4609	1242 1192	131 134	76.53 % 77.66 %	21.23 % 20.08 %	2.24 % 2.26 %
Cosmetics & Beauty	5878 5909	4580 4630	1171 1161	127 118	77.92 % 78.36 %	19.92 % 19.65 %	2.16 % 2.00 %
Food & Drink	5736 5925	4409 4616	1201 1193	126 116	76.87 % 77.91 %	20.94 % 20.14 %	2.20 % 1.96 %
Home & Garden	5948 5736	4614 4462	1195 1152	139 122	77.57 % 77.79 %	20.09 % 20.08 %	2.34 % 2.13 %
Finance	5938 5654	4772 4601	1023 940	143 113	80.36 % 81.38 %	17.23 % 16.63 %	2.41 % 2.00 %
Health	5940 6047	4809 4937	1011 979	120 131	80.96 % 81.64 %	17.02 % 16.19 %	2.02 % 2.17 %
Pets	5892 5834	4534 4482	1227 1227	131 125	76.95 % 76.83 %	20.82 % 21.03 %	2.22 % 2.14 %
Sport & Fitness	5648 5875	4298 4543	1214 1212	136 120	76.10 % 77.33 %	21.49 % 20.63 %	2.41 % 2.04 %
Job & Career	5908 5936	4407 4491	1363 1322	138 123	74.59 % 75.66 %	23.07 % 22.27 %	2.34 % 2.07 %
Dating	5958 5913	4373 4362	1458 1420	127 131	73.40 % 73.77 %	24.47 % 24.01 %	2.13 % 2.22 %
Other	5965 5717	4718 4488	1126 1111	121 118	79.09 % 78.50 %	18.88 % 19.43 %	2.03 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5338 5180	3908 3872	1315 1195	115 113	73.21 % 74.75 %	24.63 % 23.07 %	2.15 % 2.18 %
Outlook Mail	5325 5386	4024 4124	1183 1162	118 100	75.57 % 76.57 %	22.22 % 21.57 %	2.22 % 1.86 %
Yahoo Mail	5490 5563	4183 4313	1187 1138	120 112	76.19 % 77.53 %	21.62 % 20.46 %	2.19 % 2.01 %
AOL Mail	5525 5600	4255 4324	1139 1161	131 115	77.01 % 77.21 %	20.62 % 20.73 %	2.37 % 2.05 %
Mail.com	5680 5495	4438 4306	1116 1068	126 121	78.13 % 78.36 %	19.65 % 19.44 %	2.22 % 2.20 %
Yandex Mail	5358 5331	4107 4106	1130 1113	121 112	76.65 % 77.02 %	21.09 % 20.88 %	2.26 % 2.10 %
GMX Mail	5737 5458	4344 4182	1265 1165	128 111	75.72 % 76.62 %	22.05 % 21.34 %	2.23 % 2.03 %
Zoho Mail	5448 5570	4266 4387	1062 1064	120 119	78.30 % 78.76 %	19.49 % 19.10 %	2.20 % 2.14 %
ProtonMail	5261 5380	4176 4308	962 970	123 102	79.38 % 80.07 %	18.29 % 18.03 %	2.34 % 1.90 %
Custom Mail	5556 5522	4498 4487	941 917	117 118	80.96 % 81.26 %	16.94 % 16.61 %	2.11 % 2.14 %
iCloud Mail	5502 5350	4068 3971	1316 1265	118 114	73.94 % 74.22 %	23.92 % 23.64 %	2.14 % 2.13 %
Tuta	5284 5490	4194 4399	969 980	121 111	79.37 % 80.13 %	18.34 % 17.85 %	2.29 % 2.02 %
Juno.com	5559 5294	4397 4205	1052 971	110 118	79.10 % 79.43 %	18.92 % 18.34 %	1.98 % 2.23 %
Mailfence	5454 5828	4339 4610	998 1086	117 132	79.56 % 79.10 %	18.30 % 18.63 %	2.15 % 2.26 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.