MailerLite and Brevo Email Deliverability Comparison

MailerLite

Brevo

In this comparison, the deliverability of MailerLite and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.001 65.359	50.857 51.606	12.922 12.735	1.453 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 78.96 %	19.88 % 19.48 %	2.24 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4842 5014	3740 3945	1022 994	98 93	77.24 % 78.68 %	21.11 % 19.82 %	2.02 % 1.85 %
Elektronics	4916 5092	3884 4074	939 947	115 102	79.01 % 80.01 %	19.10 % 18.60 %	2.34 % 2.00 %
Entertainment	4957 4934	3814 3860	1048 1005	109 99	76.94 % 78.23 %	21.14 % 20.37 %	2.20 % 2.01 %
Cosmetics & Beauty	5008 5064	3967 4028	957 956	101 98	79.21 % 79.54 %	19.11 % 18.88 %	2.02 % 1.94 %
Food & Drink	4971 4890	3858 3853	1012 970	119 98	77.61 % 78.79 %	20.36 % 19.84 %	2.39 % 2.00 %
Home & Garden	4988 5163	3921 4040	980 1040	111 106	78.61 % 78.25 %	19.65 % 20.14 %	2.23 % 2.05 %
Finance	4881 4876	3951 4002	833 807	119 97	80.95 % 82.08 %	17.07 % 16.55 %	2.44 % 1.99 %
Health	5008 5228	4074 4284	838 859	106 115	81.35 % 81.94 %	16.73 % 16.43 %	2.12 % 2.20 %
Pets	5280 4797	4153 3735	1018 969	129 93	78.66 % 77.86 %	19.28 % 20.20 %	2.44 % 1.94 %
Sport & Fitness	4941 5157	3837 4043	1004 1045	120 104	77.66 % 78.40 %	20.32 % 20.26 %	2.43 % 2.02 %
Job & Career	5006 5102	3806 3896	1112 1114	106 107	76.03 % 76.36 %	22.21 % 21.83 %	2.12 % 2.10 %
Dating	5140 5040	3824 3817	1221 1135	105 89	74.40 % 75.73 %	23.75 % 22.52 %	2.04 % 1.77 %
Other	5063 5002	4028 4029	938 894	115 105	79.56 % 80.55 %	18.53 % 17.87 %	2.27 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4721	3543 3588	1104 1066	108 96	74.61 % 76.00 %	23.25 % 22.58 %	2.27 % 2.03 %
Outlook Mail	4776 4768	3672 3709	1032 997	101 89	76.88 % 77.79 %	21.61 % 20.91 %	2.11 % 1.87 %
Yahoo Mail	4775 4755	3703 3738	979 954	106 96	77.55 % 78.61 %	20.50 % 20.06 %	2.22 % 2.02 %
AOL Mail	4779 4612	3726 3622	952 910	113 93	77.97 % 78.53 %	19.92 % 19.73 %	2.36 % 2.02 %
Mail.com	4795 4872	3770 3882	923 897	108 104	78.62 % 79.68 %	19.25 % 18.41 %	2.25 % 2.13 %
Yandex Mail	4767 4755	3711 3714	969 974	99 97	77.85 % 78.11 %	20.33 % 20.48 %	2.08 % 2.04 %
GMX Mail	4655 4684	3584 3623	980 983	104 92	76.99 % 77.35 %	21.05 % 20.99 %	2.23 % 1.96 %
Zoho Mail	4659 4711	3690 3771	893 857	97 96	79.20 % 80.05 %	19.17 % 18.19 %	2.08 % 2.04 %
ProtonMail	4642 4654	3723 3761	850 817	110 99	80.20 % 80.81 %	18.31 % 17.55 %	2.37 % 2.13 %
Custom Mail	4666 4750	3772 3883	789 800	109 94	80.84 % 81.75 %	16.91 % 16.84 %	2.34 % 1.98 %
iCloud Mail	4551 4883	3454 3712	1015 1103	107 96	75.90 % 76.02 %	22.30 % 22.59 %	2.35 % 1.97 %
Tuta	4580 4720	3639 3797	844 857	112 91	79.45 % 80.44 %	18.43 % 18.16 %	2.45 % 1.93 %
Juno.com	4778 4587	3819 3687	891 826	102 89	79.93 % 80.38 %	18.65 % 18.01 %	2.13 % 1.94 %
Mailfence	3829 3887	3051 3119	701 694	77 74	79.68 % 80.24 %	18.31 % 17.85 %	2.01 % 1.90 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.