MailerLite and Brevo Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
64.130
65.068
|
50.230
51.364
|
12.956
12.830
|
1.469
1.406
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
78.33 %
78.94 %
|
20.20 %
19.72 %
|
2.29 %
2.16 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4814
4918
|
3744
3866
|
1001
991
|
105
100
|
77.77 %
78.61 %
|
20.79 %
20.15 %
|
2.18 %
2.03 %
|
| Elektronics |
4954
5108
|
3895
4072
|
968
959
|
116
111
|
78.62 %
79.72 %
|
19.54 %
18.77 %
|
2.34 %
2.17 %
|
| Entertainment |
4872
4998
|
3770
3906
|
1025
1030
|
109
107
|
77.38 %
78.15 %
|
21.04 %
20.61 %
|
2.24 %
2.14 %
|
| Cosmetics & Beauty |
4881
4918
|
3859
3916
|
956
937
|
104
107
|
79.06 %
79.63 %
|
19.59 %
19.05 %
|
2.13 %
2.18 %
|
| Food & Drink |
4995
4946
|
3887
3896
|
1025
1000
|
120
107
|
77.82 %
78.77 %
|
20.52 %
20.22 %
|
2.40 %
2.16 %
|
| Home & Garden |
4860
5130
|
3826
4022
|
986
1037
|
111
111
|
78.72 %
78.40 %
|
20.29 %
20.21 %
|
2.28 %
2.16 %
|
| Finance |
4835
4974
|
3889
4052
|
854
862
|
116
106
|
80.43 %
81.46 %
|
17.66 %
17.33 %
|
2.40 %
2.13 %
|
| Health |
4912
5111
|
3965
4147
|
887
884
|
107
120
|
80.72 %
81.14 %
|
18.06 %
17.30 %
|
2.18 %
2.35 %
|
| Pets |
5155
4854
|
4057
3792
|
1006
979
|
123
101
|
78.70 %
78.12 %
|
19.52 %
20.17 %
|
2.39 %
2.08 %
|
| Sport & Fitness |
4882
5130
|
3804
4034
|
1006
1027
|
120
114
|
77.92 %
78.64 %
|
20.61 %
20.02 %
|
2.46 %
2.22 %
|
| Job & Career |
4973
5083
|
3807
3906
|
1108
1109
|
109
113
|
76.55 %
76.84 %
|
22.28 %
21.82 %
|
2.19 %
2.22 %
|
| Dating |
5014
5012
|
3764
3839
|
1184
1113
|
110
98
|
75.07 %
76.60 %
|
23.61 %
22.21 %
|
2.19 %
1.96 %
|
| Other |
4983
4886
|
3963
3916
|
950
902
|
119
111
|
79.53 %
80.15 %
|
19.06 %
18.46 %
|
2.39 %
2.27 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4697
4718
|
3532
3613
|
1085
1060
|
115
103
|
75.20 %
76.58 %
|
23.10 %
22.47 %
|
2.45 %
2.18 %
|
| Outlook Mail |
4718
4782
|
3633
3723
|
1018
1000
|
104
93
|
77.00 %
77.85 %
|
21.58 %
20.91 %
|
2.20 %
1.94 %
|
| Yahoo Mail |
4713
4745
|
3671
3724
|
976
972
|
107
102
|
77.89 %
78.48 %
|
20.71 %
20.48 %
|
2.27 %
2.15 %
|
| AOL Mail |
4709
4674
|
3677
3671
|
960
928
|
110
105
|
78.08 %
78.54 %
|
20.39 %
19.85 %
|
2.34 %
2.25 %
|
| Mail.com |
4720
4983
|
3737
3975
|
906
928
|
107
114
|
79.17 %
79.77 %
|
19.19 %
18.62 %
|
2.27 %
2.29 %
|
| Yandex Mail |
4810
4814
|
3752
3774
|
983
993
|
103
107
|
78.00 %
78.40 %
|
20.44 %
20.63 %
|
2.14 %
2.22 %
|
| GMX Mail |
4668
4634
|
3604
3587
|
999
975
|
108
103
|
77.21 %
77.41 %
|
21.40 %
21.04 %
|
2.31 %
2.22 %
|
| Zoho Mail |
4656
4705
|
3695
3768
|
914
870
|
99
101
|
79.36 %
80.09 %
|
19.63 %
18.49 %
|
2.13 %
2.15 %
|
| ProtonMail |
4703
4758
|
3763
3827
|
897
870
|
109
111
|
80.01 %
80.43 %
|
19.07 %
18.28 %
|
2.32 %
2.33 %
|
| Custom Mail |
4629
4799
|
3717
3887
|
829
845
|
111
100
|
80.30 %
81.00 %
|
17.91 %
17.61 %
|
2.40 %
2.08 %
|
| iCloud Mail |
4594
5008
|
3520
3825
|
1025
1104
|
108
110
|
76.62 %
76.38 %
|
22.31 %
22.04 %
|
2.35 %
2.20 %
|
| Tuta |
4650
4715
|
3676
3786
|
888
870
|
116
96
|
79.05 %
80.30 %
|
19.10 %
18.45 %
|
2.49 %
2.04 %
|
| Juno.com |
4784
4721
|
3811
3792
|
903
875
|
108
101
|
79.66 %
80.32 %
|
18.88 %
18.53 %
|
2.26 %
2.14 %
|
| Mailfence |
3079
3012
|
2442
2412
|
573
540
|
64
60
|
79.31 %
80.08 %
|
18.61 %
17.93 %
|
2.08 %
1.99 %
|
Compare MailerLite with other providers
Compare the email deliverability of MailerLite with other providers.
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