MailerLite and Brevo Email Deliverability Comparison

MailerLite

Brevo

In this comparison, the deliverability of MailerLite and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 65.773	50.988 51.817	13.286 12.742	1.432 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 78.78 %	20.22 % 19.37 %	2.18 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 5098	3742 4004	1050 1005	100 89	76.49 % 78.54 %	21.46 % 19.71 %	2.04 % 1.75 %
Elektronics	5052 5027	3963 4033	981 900	108 94	78.44 % 80.23 %	19.42 % 17.90 %	2.14 % 1.87 %
Entertainment	5002 4956	3815 3874	1077 990	110 92	76.27 % 78.17 %	21.53 % 19.98 %	2.20 % 1.86 %
Cosmetics & Beauty	5098 5185	4011 4113	987 981	100 91	78.68 % 79.32 %	19.36 % 18.92 %	1.96 % 1.76 %
Food & Drink	5025 4881	3849 3831	1059 960	117 90	76.60 % 78.49 %	21.07 % 19.67 %	2.33 % 1.84 %
Home & Garden	5029 5066	3916 3952	1004 1017	109 97	77.87 % 78.01 %	19.96 % 20.08 %	2.17 % 1.91 %
Finance	4986 4793	4036 3944	830 765	120 84	80.95 % 82.29 %	16.65 % 15.96 %	2.41 % 1.75 %
Health	4950 5258	4019 4319	827 834	104 105	81.19 % 82.14 %	16.71 % 15.86 %	2.10 % 2.00 %
Pets	5261 4920	4080 3831	1054 1000	127 89	77.55 % 77.87 %	20.03 % 20.33 %	2.41 % 1.81 %
Sport & Fitness	4975 5293	3829 4141	1030 1054	116 98	76.96 % 78.24 %	20.70 % 19.91 %	2.33 % 1.85 %
Job & Career	5118 5193	3852 3925	1159 1164	107 104	75.26 % 75.58 %	22.65 % 22.41 %	2.09 % 2.00 %
Dating	5189 5104	3817 3831	1271 1185	101 88	73.56 % 75.06 %	24.49 % 23.22 %	1.95 % 1.72 %
Other	5129 4999	4059 4019	957 887	113 93	79.14 % 80.40 %	18.66 % 17.74 %	2.20 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4652	3491 3486	1146 1073	107 93	73.59 % 74.94 %	24.16 % 23.07 %	2.26 % 2.00 %
Outlook Mail	4726 4710	3588 3630	1039 997	99 83	75.92 % 77.07 %	21.98 % 21.17 %	2.09 % 1.76 %
Yahoo Mail	4711 4766	3600 3727	1009 951	102 88	76.42 % 78.20 %	21.42 % 19.95 %	2.17 % 1.85 %
AOL Mail	4639 4563	3576 3577	957 905	106 81	77.09 % 78.39 %	20.63 % 19.83 %	2.28 % 1.78 %
Mail.com	4931 4838	3874 3851	950 893	107 94	78.56 % 79.60 %	19.27 % 18.46 %	2.17 % 1.94 %
Yandex Mail	4763 4670	3670 3629	998 956	95 85	77.05 % 77.71 %	20.95 % 20.47 %	1.99 % 1.82 %
GMX Mail	4692 4708	3575 3635	1012 988	105 85	76.19 % 77.21 %	21.57 % 20.99 %	2.24 % 1.81 %
Zoho Mail	4535 4698	3566 3763	879 850	90 85	78.63 % 80.10 %	19.38 % 18.09 %	1.98 % 1.81 %
ProtonMail	4573 4601	3635 3722	836 790	102 89	79.49 % 80.90 %	18.28 % 17.17 %	2.23 % 1.93 %
Custom Mail	4678 4813	3782 3948	791 774	105 91	80.85 % 82.03 %	16.91 % 16.08 %	2.24 % 1.89 %
iCloud Mail	4660 4752	3479 3560	1074 1104	107 88	74.66 % 74.92 %	23.05 % 23.23 %	2.30 % 1.85 %
Tuta	4651 4731	3669 3821	869 825	113 85	78.89 % 80.77 %	18.68 % 17.44 %	2.43 % 1.80 %
Juno.com	4798 4601	3815 3701	884 818	99 82	79.51 % 80.44 %	18.42 % 17.78 %	2.06 % 1.78 %
Mailfence	4605 4670	3668 3767	842 818	95 85	79.65 % 80.66 %	18.28 % 17.52 %	2.06 % 1.82 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.