MailerLite and Brevo Email Deliverability Comparison

MailerLite

Brevo

In this comparison, the deliverability of MailerLite and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.692 76.540	59.573 59.424	15.500 15.476	1.619 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 77.64 %	20.21 % 20.22 %	2.11 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5987 6148	4637 4747	1225 1274	125 127	77.45 % 77.21 %	20.46 % 20.72 %	2.09 % 2.07 %
Elektronics	5846 5858	4605 4578	1122 1146	119 134	78.77 % 78.15 %	19.19 % 19.56 %	2.04 % 2.29 %
Entertainment	5868 5986	4533 4636	1216 1215	119 135	77.25 % 77.45 %	20.72 % 20.30 %	2.03 % 2.26 %
Cosmetics & Beauty	5895 5862	4608 4573	1161 1169	126 120	78.17 % 78.01 %	19.69 % 19.94 %	2.14 % 2.05 %
Food & Drink	5809 5934	4491 4600	1195 1214	123 120	77.31 % 77.52 %	20.57 % 20.46 %	2.12 % 2.02 %
Home & Garden	5907 5711	4581 4435	1194 1152	132 124	77.55 % 77.66 %	20.21 % 20.17 %	2.23 % 2.17 %
Finance	5977 5782	4825 4684	1020 979	132 119	80.73 % 81.01 %	17.07 % 16.93 %	2.21 % 2.06 %
Health	5891 6007	4772 4890	1002 986	117 131	81.00 % 81.41 %	17.01 % 16.41 %	1.99 % 2.18 %
Pets	5809 5843	4488 4488	1200 1232	121 123	77.26 % 76.81 %	20.66 % 21.09 %	2.08 % 2.11 %
Sport & Fitness	5749 5987	4404 4615	1214 1242	131 130	76.60 % 77.08 %	21.12 % 20.74 %	2.28 % 2.17 %
Job & Career	6002 5881	4490 4431	1379 1328	133 122	74.81 % 75.34 %	22.98 % 22.58 %	2.22 % 2.07 %
Dating	5969 5925	4393 4352	1454 1437	122 136	73.60 % 73.45 %	24.36 % 24.25 %	2.04 % 2.30 %
Other	5983 5616	4746 4395	1118 1102	119 119	79.32 % 78.26 %	18.69 % 19.62 %	1.99 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5419 5165	3986 3846	1318 1205	115 114	73.56 % 74.46 %	24.32 % 23.33 %	2.12 % 2.21 %
Outlook Mail	5295 5361	4018 4091	1162 1167	115 103	75.88 % 76.31 %	21.95 % 21.77 %	2.17 % 1.92 %
Yahoo Mail	5420 5541	4137 4276	1169 1148	114 117	76.33 % 77.17 %	21.57 % 20.72 %	2.10 % 2.11 %
AOL Mail	5539 5670	4278 4351	1137 1197	124 122	77.23 % 76.74 %	20.53 % 21.11 %	2.24 % 2.15 %
Mail.com	5555 5500	4390 4301	1047 1075	118 124	79.03 % 78.20 %	18.85 % 19.55 %	2.12 % 2.25 %
Yandex Mail	5331 5488	4100 4197	1115 1170	116 121	76.91 % 76.48 %	20.92 % 21.32 %	2.18 % 2.20 %
GMX Mail	5759 5359	4374 4084	1262 1160	123 115	75.95 % 76.21 %	21.91 % 21.65 %	2.14 % 2.15 %
Zoho Mail	5455 5524	4298 4339	1040 1065	117 120	78.79 % 78.55 %	19.07 % 19.28 %	2.14 % 2.17 %
ProtonMail	5395 5358	4308 4262	971 990	116 106	79.85 % 79.54 %	18.00 % 18.48 %	2.15 % 1.98 %
Custom Mail	5470 5549	4428 4487	932 944	110 118	80.95 % 80.86 %	17.04 % 17.01 %	2.01 % 2.13 %
iCloud Mail	5683 5464	4222 4030	1347 1315	114 119	74.29 % 73.76 %	23.70 % 24.07 %	2.01 % 2.18 %
Tuta	5417 5503	4318 4397	980 994	119 112	79.71 % 79.90 %	18.09 % 18.06 %	2.20 % 2.04 %
Juno.com	5492 5312	4360 4227	1027 966	105 119	79.39 % 79.57 %	18.70 % 18.19 %	1.91 % 2.24 %
Mailfence	5462 5746	4356 4536	993 1080	113 130	79.75 % 78.94 %	18.18 % 18.80 %	2.07 % 2.26 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.