MailerLite and Brevo Email Deliverability Comparison

MailerLite

Brevo

In this comparison, the deliverability of MailerLite and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.886 65.773	50.829 51.947	13.573 12.612	1.484 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.15 % 78.98 %	20.60 % 19.18 %	2.25 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5143 5310	3936 4188	1102 1031	105 91	76.53 % 78.87 %	21.43 % 19.42 %	2.04 % 1.71 %
Elektronics	5103 4997	4010 4000	989 894	104 103	78.58 % 80.05 %	19.38 % 17.89 %	2.04 % 2.06 %
Entertainment	5048 5126	3834 4035	1102 985	112 106	75.95 % 78.72 %	21.83 % 19.22 %	2.22 % 2.07 %
Cosmetics & Beauty	4978 5059	3872 4004	996 971	110 84	77.78 % 79.15 %	20.01 % 19.19 %	2.21 % 1.66 %
Food & Drink	4953 5005	3806 3959	1031 954	116 92	76.84 % 79.10 %	20.82 % 19.06 %	2.34 % 1.84 %
Home & Garden	5044 4981	3910 3924	1018 965	116 92	77.52 % 78.78 %	20.18 % 19.37 %	2.30 % 1.85 %
Finance	5096 4899	4081 4030	888 788	127 81	80.08 % 82.26 %	17.43 % 16.08 %	2.49 % 1.65 %
Health	5175 5262	4187 4349	877 812	111 101	80.91 % 82.65 %	16.95 % 15.43 %	2.14 % 1.92 %
Pets	5085 5104	3897 3974	1071 1034	117 96	76.64 % 77.86 %	21.06 % 20.26 %	2.30 % 1.88 %
Sport & Fitness	4904 5006	3724 3931	1059 984	121 91	75.94 % 78.53 %	21.59 % 19.66 %	2.47 % 1.82 %
Job & Career	5113 5023	3787 3848	1204 1083	122 92	74.07 % 76.61 %	23.55 % 21.56 %	2.39 % 1.83 %
Dating	5191 5092	3797 3802	1278 1196	116 94	73.15 % 74.67 %	24.62 % 23.49 %	2.23 % 1.85 %
Other	5053 4909	3988 3903	958 915	107 91	78.92 % 79.51 %	18.96 % 18.64 %	2.12 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4560 4598	3322 3472	1133 1032	105 94	72.85 % 75.51 %	24.85 % 22.44 %	2.30 % 2.04 %
Outlook Mail	4606 4698	3455 3634	1045 982	106 82	75.01 % 77.35 %	22.69 % 20.90 %	2.30 % 1.75 %
Yahoo Mail	4809 4820	3657 3785	1045 946	107 89	76.04 % 78.53 %	21.73 % 19.63 %	2.22 % 1.85 %
AOL Mail	4829 4829	3700 3783	1009 957	120 89	76.62 % 78.34 %	20.89 % 19.82 %	2.48 % 1.84 %
Mail.com	5000 4644	3891 3702	996 849	113 93	77.82 % 79.72 %	19.92 % 18.28 %	2.26 % 2.00 %
Yandex Mail	4718 4550	3618 3548	1003 923	97 79	76.69 % 77.98 %	21.26 % 20.29 %	2.06 % 1.74 %
GMX Mail	4897 4763	3693 3695	1090 985	114 83	75.41 % 77.58 %	22.26 % 20.68 %	2.33 % 1.74 %
Zoho Mail	4583 4645	3583 3704	903 854	97 87	78.18 % 79.74 %	19.70 % 18.39 %	2.12 % 1.87 %
ProtonMail	4563 4659	3608 3761	847 816	108 82	79.07 % 80.73 %	18.56 % 17.51 %	2.37 % 1.76 %
Custom Mail	4720 4775	3807 3936	803 749	110 90	80.66 % 82.43 %	17.01 % 15.69 %	2.33 % 1.88 %
iCloud Mail	4719 4684	3500 3533	1122 1064	97 87	74.17 % 75.43 %	23.78 % 22.72 %	2.06 % 1.86 %
Tuta	4497 4752	3563 3864	826 806	108 82	79.23 % 81.31 %	18.37 % 16.96 %	2.40 % 1.73 %
Juno.com	4761 4549	3766 3657	895 811	100 81	79.10 % 80.39 %	18.80 % 17.83 %	2.10 % 1.78 %
Mailfence	4624 4807	3666 3873	856 838	102 96	79.28 % 80.57 %	18.51 % 17.43 %	2.21 % 2.00 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.