MailerLite and Brevo Email Deliverability Comparison

MailerLite

Brevo

In this comparison, the deliverability of MailerLite and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.744 76.694	59.777 59.540	15.423 15.518	1.544 1.636

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.89 % 77.63 %	20.10 % 20.23 %	2.01 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 6146	4723 4749	1221 1272	123 125	77.85 % 77.27 %	20.13 % 20.70 %	2.03 % 2.03 %
Elektronics	5834 5976	4616 4658	1102 1182	116 136	79.12 % 77.95 %	18.89 % 19.78 %	1.99 % 2.28 %
Entertainment	5963 6047	4621 4656	1227 1257	115 134	77.49 % 77.00 %	20.58 % 20.79 %	1.93 % 2.22 %
Cosmetics & Beauty	5945 5761	4651 4509	1171 1131	123 121	78.23 % 78.27 %	19.70 % 19.63 %	2.07 % 2.10 %
Food & Drink	5739 5989	4454 4644	1173 1224	112 121	77.61 % 77.54 %	20.44 % 20.44 %	1.95 % 2.02 %
Home & Garden	5937 5719	4597 4435	1211 1162	129 122	77.43 % 77.55 %	20.40 % 20.32 %	2.17 % 2.13 %
Finance	5903 5914	4759 4794	1017 997	127 123	80.62 % 81.06 %	17.23 % 16.86 %	2.15 % 2.08 %
Health	6051 5996	4929 4889	1010 978	112 129	81.46 % 81.54 %	16.69 % 16.31 %	1.85 % 2.15 %
Pets	5904 5838	4585 4493	1206 1221	113 124	77.66 % 76.96 %	20.43 % 20.91 %	1.91 % 2.12 %
Sport & Fitness	5775 5824	4437 4484	1212 1212	126 128	76.83 % 76.99 %	20.99 % 20.81 %	2.18 % 2.20 %
Job & Career	5807 5877	4345 4436	1343 1321	119 120	74.82 % 75.48 %	23.13 % 22.48 %	2.05 % 2.04 %
Dating	5908 5956	4353 4368	1439 1455	116 133	73.68 % 73.34 %	24.36 % 24.43 %	1.96 % 2.23 %
Other	5911 5651	4707 4425	1091 1106	113 120	79.63 % 78.30 %	18.46 % 19.57 %	1.91 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5276	4064 3939	1322 1226	111 111	73.93 % 74.66 %	24.05 % 23.24 %	2.02 % 2.10 %
Outlook Mail	5388 5355	4101 4086	1176 1164	111 105	76.11 % 76.30 %	21.83 % 21.74 %	2.06 % 1.96 %
Yahoo Mail	5506 5484	4239 4234	1158 1138	109 112	76.99 % 77.21 %	21.03 % 20.75 %	1.98 % 2.04 %
AOL Mail	5564 5734	4315 4401	1132 1205	117 128	77.55 % 76.75 %	20.35 % 21.01 %	2.10 % 2.23 %
Mail.com	5504 5428	4349 4257	1041 1048	114 123	79.02 % 78.43 %	18.91 % 19.31 %	2.07 % 2.27 %
Yandex Mail	5338 5461	4118 4172	1105 1166	115 123	77.14 % 76.40 %	20.70 % 21.35 %	2.15 % 2.25 %
GMX Mail	5713 5409	4333 4122	1266 1174	114 113	75.84 % 76.21 %	22.16 % 21.70 %	2.00 % 2.09 %
Zoho Mail	5462 5565	4317 4372	1030 1072	115 121	79.04 % 78.56 %	18.86 % 19.26 %	2.11 % 2.17 %
ProtonMail	5390 5375	4321 4274	956 995	113 106	80.17 % 79.52 %	17.74 % 18.51 %	2.10 % 1.97 %
Custom Mail	5552 5542	4485 4483	961 941	106 118	80.78 % 80.89 %	17.31 % 16.98 %	1.91 % 2.13 %
iCloud Mail	5592 5575	4150 4113	1337 1342	105 120	74.21 % 73.78 %	23.91 % 24.07 %	1.88 % 2.15 %
Tuta	5345 5508	4294 4389	944 1007	107 112	80.34 % 79.68 %	17.66 % 18.28 %	2.00 % 2.03 %
Juno.com	5385 5258	4269 4189	1017 954	99 115	79.28 % 79.67 %	18.89 % 18.14 %	1.84 % 2.19 %
Mailfence	5508 5724	4422 4509	978 1086	108 129	80.28 % 78.77 %	17.76 % 18.97 %	1.96 % 2.25 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.