MailerLite and Brevo Email Deliverability Comparison

MailerLite

Brevo

In this comparison, the deliverability of MailerLite and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.677 65.578	50.404 51.753	13.751 12.631	1.522 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 78.92 %	20.94 % 19.26 %	2.32 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4993 5182	3798 4097	1088 996	107 89	76.07 % 79.06 %	21.79 % 19.22 %	2.14 % 1.72 %
Elektronics	5036 5040	3928 4045	1000 899	108 96	78.00 % 80.26 %	19.86 % 17.84 %	2.14 % 1.90 %
Entertainment	5124 4982	3872 3910	1131 980	121 92	75.57 % 78.48 %	22.07 % 19.67 %	2.36 % 1.85 %
Cosmetics & Beauty	5019 5151	3876 4082	1033 982	110 87	77.23 % 79.25 %	20.58 % 19.06 %	2.19 % 1.69 %
Food & Drink	5028 4897	3833 3839	1074 967	121 91	76.23 % 78.39 %	21.36 % 19.75 %	2.41 % 1.86 %
Home & Garden	5018 5029	3856 3953	1042 984	120 92	76.84 % 78.60 %	20.77 % 19.57 %	2.39 % 1.83 %
Finance	4991 4812	3979 3960	887 770	125 82	79.72 % 82.29 %	17.77 % 16.00 %	2.50 % 1.70 %
Health	5024 5213	4052 4301	859 814	113 98	80.65 % 82.51 %	17.10 % 15.61 %	2.25 % 1.88 %
Pets	5107 4967	3914 3872	1070 1007	123 88	76.64 % 77.95 %	20.95 % 20.27 %	2.41 % 1.77 %
Sport & Fitness	4917 5093	3739 3996	1053 1003	125 94	76.04 % 78.46 %	21.42 % 19.69 %	2.54 % 1.85 %
Job & Career	5101 5138	3769 3893	1209 1145	123 100	73.89 % 75.77 %	23.70 % 22.28 %	2.41 % 1.95 %
Dating	5244 5156	3814 3875	1312 1185	118 96	72.73 % 75.16 %	25.02 % 22.98 %	2.25 % 1.86 %
Other	5075 4918	3974 3930	993 899	108 89	78.31 % 79.91 %	19.57 % 18.28 %	2.13 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4556 4637	3293 3495	1153 1051	110 91	72.28 % 75.37 %	25.31 % 22.67 %	2.41 % 1.96 %
Outlook Mail	4723 4702	3531 3636	1086 984	106 82	74.76 % 77.33 %	22.99 % 20.93 %	2.24 % 1.74 %
Yahoo Mail	4736 4771	3559 3739	1070 946	107 86	75.15 % 78.37 %	22.59 % 19.83 %	2.26 % 1.80 %
AOL Mail	4752 4770	3621 3738	1009 949	122 83	76.20 % 78.36 %	21.23 % 19.90 %	2.57 % 1.74 %
Mail.com	4911 4638	3808 3689	985 856	118 93	77.54 % 79.54 %	20.06 % 18.46 %	2.40 % 2.01 %
Yandex Mail	4819 4560	3674 3546	1045 932	100 82	76.24 % 77.76 %	21.68 % 20.44 %	2.08 % 1.80 %
GMX Mail	4882 4698	3677 3639	1087 982	118 77	75.32 % 77.46 %	22.27 % 20.90 %	2.42 % 1.64 %
Zoho Mail	4470 4680	3481 3753	895 841	94 86	77.87 % 80.19 %	20.02 % 17.97 %	2.10 % 1.84 %
ProtonMail	4561 4616	3594 3733	855 801	112 82	78.80 % 80.87 %	18.75 % 17.35 %	2.46 % 1.78 %
Custom Mail	4633 4908	3716 4036	806 781	111 91	80.21 % 82.23 %	17.40 % 15.91 %	2.40 % 1.85 %
iCloud Mail	4739 4575	3509 3430	1128 1059	102 86	74.05 % 74.97 %	23.80 % 23.15 %	2.15 % 1.88 %
Tuta	4595 4778	3592 3894	890 801	113 83	78.17 % 81.50 %	19.37 % 16.76 %	2.46 % 1.74 %
Juno.com	4678 4482	3689 3593	886 809	103 80	78.86 % 80.17 %	18.94 % 18.05 %	2.20 % 1.78 %
Mailfence	4622 4763	3660 3832	856 839	106 92	79.19 % 80.45 %	18.52 % 17.61 %	2.29 % 1.93 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.