Brevo and MailerLite Email Deliverability Comparison

Brevo

MailerLite

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.886	51.947 50.829	12.612 13.573	1.214 1.484

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 77.15 %	19.18 % 20.60 %	1.85 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5143	4188 3936	1031 1102	91 105	78.87 % 76.53 %	19.42 % 21.43 %	1.71 % 2.04 %
Elektronics	4997 5103	4000 4010	894 989	103 104	80.05 % 78.58 %	17.89 % 19.38 %	2.06 % 2.04 %
Entertainment	5126 5048	4035 3834	985 1102	106 112	78.72 % 75.95 %	19.22 % 21.83 %	2.07 % 2.22 %
Cosmetics & Beauty	5059 4978	4004 3872	971 996	84 110	79.15 % 77.78 %	19.19 % 20.01 %	1.66 % 2.21 %
Food & Drink	5005 4953	3959 3806	954 1031	92 116	79.10 % 76.84 %	19.06 % 20.82 %	1.84 % 2.34 %
Home & Garden	4981 5044	3924 3910	965 1018	92 116	78.78 % 77.52 %	19.37 % 20.18 %	1.85 % 2.30 %
Finance	4899 5096	4030 4081	788 888	81 127	82.26 % 80.08 %	16.08 % 17.43 %	1.65 % 2.49 %
Health	5262 5175	4349 4187	812 877	101 111	82.65 % 80.91 %	15.43 % 16.95 %	1.92 % 2.14 %
Pets	5104 5085	3974 3897	1034 1071	96 117	77.86 % 76.64 %	20.26 % 21.06 %	1.88 % 2.30 %
Sport & Fitness	5006 4904	3931 3724	984 1059	91 121	78.53 % 75.94 %	19.66 % 21.59 %	1.82 % 2.47 %
Job & Career	5023 5113	3848 3787	1083 1204	92 122	76.61 % 74.07 %	21.56 % 23.55 %	1.83 % 2.39 %
Dating	5092 5191	3802 3797	1196 1278	94 116	74.67 % 73.15 %	23.49 % 24.62 %	1.85 % 2.23 %
Other	4909 5053	3903 3988	915 958	91 107	79.51 % 78.92 %	18.64 % 18.96 %	1.85 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4560	3472 3322	1032 1133	94 105	75.51 % 72.85 %	22.44 % 24.85 %	2.04 % 2.30 %
Outlook Mail	4698 4606	3634 3455	982 1045	82 106	77.35 % 75.01 %	20.90 % 22.69 %	1.75 % 2.30 %
Yahoo Mail	4820 4809	3785 3657	946 1045	89 107	78.53 % 76.04 %	19.63 % 21.73 %	1.85 % 2.22 %
AOL Mail	4829 4829	3783 3700	957 1009	89 120	78.34 % 76.62 %	19.82 % 20.89 %	1.84 % 2.48 %
Mail.com	4644 5000	3702 3891	849 996	93 113	79.72 % 77.82 %	18.28 % 19.92 %	2.00 % 2.26 %
Yandex Mail	4550 4718	3548 3618	923 1003	79 97	77.98 % 76.69 %	20.29 % 21.26 %	1.74 % 2.06 %
GMX Mail	4763 4897	3695 3693	985 1090	83 114	77.58 % 75.41 %	20.68 % 22.26 %	1.74 % 2.33 %
Zoho Mail	4645 4583	3704 3583	854 903	87 97	79.74 % 78.18 %	18.39 % 19.70 %	1.87 % 2.12 %
ProtonMail	4659 4563	3761 3608	816 847	82 108	80.73 % 79.07 %	17.51 % 18.56 %	1.76 % 2.37 %
Custom Mail	4775 4720	3936 3807	749 803	90 110	82.43 % 80.66 %	15.69 % 17.01 %	1.88 % 2.33 %
iCloud Mail	4684 4719	3533 3500	1064 1122	87 97	75.43 % 74.17 %	22.72 % 23.78 %	1.86 % 2.06 %
Tuta	4752 4497	3864 3563	806 826	82 108	81.31 % 79.23 %	16.96 % 18.37 %	1.73 % 2.40 %
Juno.com	4549 4761	3657 3766	811 895	81 100	80.39 % 79.10 %	17.83 % 18.80 %	1.78 % 2.10 %
Mailfence	4807 4624	3873 3666	838 856	96 102	80.57 % 79.28 %	17.43 % 18.51 %	2.00 % 2.21 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.