Brevo and MailerLite Email Deliverability Comparison

Brevo

MailerLite

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 76.692	59.424 59.573	15.476 15.500	1.640 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 77.68 %	20.22 % 20.21 %	2.14 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5987	4747 4637	1274 1225	127 125	77.21 % 77.45 %	20.72 % 20.46 %	2.07 % 2.09 %
Elektronics	5858 5846	4578 4605	1146 1122	134 119	78.15 % 78.77 %	19.56 % 19.19 %	2.29 % 2.04 %
Entertainment	5986 5868	4636 4533	1215 1216	135 119	77.45 % 77.25 %	20.30 % 20.72 %	2.26 % 2.03 %
Cosmetics & Beauty	5862 5895	4573 4608	1169 1161	120 126	78.01 % 78.17 %	19.94 % 19.69 %	2.05 % 2.14 %
Food & Drink	5934 5809	4600 4491	1214 1195	120 123	77.52 % 77.31 %	20.46 % 20.57 %	2.02 % 2.12 %
Home & Garden	5711 5907	4435 4581	1152 1194	124 132	77.66 % 77.55 %	20.17 % 20.21 %	2.17 % 2.23 %
Finance	5782 5977	4684 4825	979 1020	119 132	81.01 % 80.73 %	16.93 % 17.07 %	2.06 % 2.21 %
Health	6007 5891	4890 4772	986 1002	131 117	81.41 % 81.00 %	16.41 % 17.01 %	2.18 % 1.99 %
Pets	5843 5809	4488 4488	1232 1200	123 121	76.81 % 77.26 %	21.09 % 20.66 %	2.11 % 2.08 %
Sport & Fitness	5987 5749	4615 4404	1242 1214	130 131	77.08 % 76.60 %	20.74 % 21.12 %	2.17 % 2.28 %
Job & Career	5881 6002	4431 4490	1328 1379	122 133	75.34 % 74.81 %	22.58 % 22.98 %	2.07 % 2.22 %
Dating	5925 5969	4352 4393	1437 1454	136 122	73.45 % 73.60 %	24.25 % 24.36 %	2.30 % 2.04 %
Other	5616 5983	4395 4746	1102 1118	119 119	78.26 % 79.32 %	19.62 % 18.69 %	2.12 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5419	3846 3986	1205 1318	114 115	74.46 % 73.56 %	23.33 % 24.32 %	2.21 % 2.12 %
Outlook Mail	5361 5295	4091 4018	1167 1162	103 115	76.31 % 75.88 %	21.77 % 21.95 %	1.92 % 2.17 %
Yahoo Mail	5541 5420	4276 4137	1148 1169	117 114	77.17 % 76.33 %	20.72 % 21.57 %	2.11 % 2.10 %
AOL Mail	5670 5539	4351 4278	1197 1137	122 124	76.74 % 77.23 %	21.11 % 20.53 %	2.15 % 2.24 %
Mail.com	5500 5555	4301 4390	1075 1047	124 118	78.20 % 79.03 %	19.55 % 18.85 %	2.25 % 2.12 %
Yandex Mail	5488 5331	4197 4100	1170 1115	121 116	76.48 % 76.91 %	21.32 % 20.92 %	2.20 % 2.18 %
GMX Mail	5359 5759	4084 4374	1160 1262	115 123	76.21 % 75.95 %	21.65 % 21.91 %	2.15 % 2.14 %
Zoho Mail	5524 5455	4339 4298	1065 1040	120 117	78.55 % 78.79 %	19.28 % 19.07 %	2.17 % 2.14 %
ProtonMail	5358 5395	4262 4308	990 971	106 116	79.54 % 79.85 %	18.48 % 18.00 %	1.98 % 2.15 %
Custom Mail	5549 5470	4487 4428	944 932	118 110	80.86 % 80.95 %	17.01 % 17.04 %	2.13 % 2.01 %
iCloud Mail	5464 5683	4030 4222	1315 1347	119 114	73.76 % 74.29 %	24.07 % 23.70 %	2.18 % 2.01 %
Tuta	5503 5417	4397 4318	994 980	112 119	79.90 % 79.71 %	18.06 % 18.09 %	2.04 % 2.20 %
Juno.com	5312 5492	4227 4360	966 1027	119 105	79.57 % 79.39 %	18.19 % 18.70 %	2.24 % 1.91 %
Mailfence	5746 5462	4536 4356	1080 993	130 113	78.94 % 79.75 %	18.80 % 18.18 %	2.26 % 2.07 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.