Brevo and MailerLite Email Deliverability Comparison

Brevo

MailerLite

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 65.596	51.806 50.480	12.761 13.577	1.253 1.539

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 76.96 %	19.39 % 20.70 %	1.90 % 2.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 4944	4073 3755	1008 1079	91 110	78.75 % 75.95 %	19.49 % 21.82 %	1.76 % 2.22 %
Elektronics	5042 5146	4032 4020	909 1011	101 115	79.97 % 78.12 %	18.03 % 19.65 %	2.00 % 2.23 %
Entertainment	4959 4977	3875 3776	985 1084	99 117	78.14 % 75.87 %	19.86 % 21.78 %	2.00 % 2.35 %
Cosmetics & Beauty	5154 5023	4072 3895	991 1016	91 112	79.01 % 77.54 %	19.23 % 20.23 %	1.77 % 2.23 %
Food & Drink	5019 4972	3939 3790	984 1056	96 126	78.48 % 76.23 %	19.61 % 21.24 %	1.91 % 2.53 %
Home & Garden	5010 5094	3906 3929	1009 1043	95 122	77.96 % 77.13 %	20.14 % 20.48 %	1.90 % 2.39 %
Finance	4754 4988	3909 4003	757 854	88 131	82.23 % 80.25 %	15.92 % 17.12 %	1.85 % 2.63 %
Health	5205 4991	4277 4043	826 838	102 110	82.17 % 81.01 %	15.87 % 16.79 %	1.96 % 2.20 %
Pets	4950 5297	3849 4057	1010 1110	91 130	77.76 % 76.59 %	20.40 % 20.96 %	1.84 % 2.45 %
Sport & Fitness	5244 4889	4105 3725	1039 1039	100 125	78.28 % 76.19 %	19.81 % 21.25 %	1.91 % 2.56 %
Job & Career	5199 5045	3930 3753	1162 1176	107 116	75.59 % 74.39 %	22.35 % 23.31 %	2.06 % 2.30 %
Dating	5190 5146	3893 3749	1200 1285	97 112	75.01 % 72.85 %	23.12 % 24.97 %	1.87 % 2.18 %
Other	4922 5084	3946 3985	881 986	95 113	80.17 % 78.38 %	17.90 % 19.39 %	1.93 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4689	3447 3410	1050 1163	94 116	75.08 % 72.72 %	22.87 % 24.80 %	2.05 % 2.47 %
Outlook Mail	4712 4758	3633 3584	995 1066	84 108	77.10 % 75.33 %	21.12 % 22.40 %	1.78 % 2.27 %
Yahoo Mail	4814 4647	3762 3509	962 1033	90 105	78.15 % 75.51 %	19.98 % 22.23 %	1.87 % 2.26 %
AOL Mail	4686 4645	3668 3560	930 959	88 126	78.28 % 76.64 %	19.85 % 20.65 %	1.88 % 2.71 %
Mail.com	4793 4900	3796 3809	897 975	100 116	79.20 % 77.73 %	18.71 % 19.90 %	2.09 % 2.37 %
Yandex Mail	4669 4801	3624 3678	960 1024	85 99	77.62 % 76.61 %	20.56 % 21.33 %	1.82 % 2.06 %
GMX Mail	4666 4834	3601 3636	986 1078	79 120	77.18 % 75.22 %	21.13 % 22.30 %	1.69 % 2.48 %
Zoho Mail	4712 4439	3766 3456	854 892	92 91	79.92 % 77.86 %	18.12 % 20.09 %	1.95 % 2.05 %
ProtonMail	4649 4591	3743 3619	816 861	90 111	80.51 % 78.83 %	17.55 % 18.75 %	1.94 % 2.42 %
Custom Mail	4944 4664	4057 3751	793 800	94 113	82.06 % 80.42 %	16.04 % 17.15 %	1.90 % 2.42 %
iCloud Mail	4660 4693	3484 3476	1085 1112	91 105	74.76 % 74.07 %	23.28 % 23.69 %	1.95 % 2.24 %
Tuta	4650 4581	3766 3590	798 874	86 117	80.99 % 78.37 %	17.16 % 19.08 %	1.85 % 2.55 %
Juno.com	4538 4755	3654 3757	798 891	86 107	80.52 % 79.01 %	17.58 % 18.74 %	1.90 % 2.25 %
Mailfence	4736 4599	3805 3645	837 849	94 105	80.34 % 79.26 %	17.67 % 18.46 %	1.98 % 2.28 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.