Brevo and MailerLite Email Deliverability Comparison

Brevo

MailerLite

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 76.744	59.540 59.777	15.518 15.423	1.636 1.544

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.89 %	20.23 % 20.10 %	2.13 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 6067	4749 4723	1272 1221	125 123	77.27 % 77.85 %	20.70 % 20.13 %	2.03 % 2.03 %
Elektronics	5976 5834	4658 4616	1182 1102	136 116	77.95 % 79.12 %	19.78 % 18.89 %	2.28 % 1.99 %
Entertainment	6047 5963	4656 4621	1257 1227	134 115	77.00 % 77.49 %	20.79 % 20.58 %	2.22 % 1.93 %
Cosmetics & Beauty	5761 5945	4509 4651	1131 1171	121 123	78.27 % 78.23 %	19.63 % 19.70 %	2.10 % 2.07 %
Food & Drink	5989 5739	4644 4454	1224 1173	121 112	77.54 % 77.61 %	20.44 % 20.44 %	2.02 % 1.95 %
Home & Garden	5719 5937	4435 4597	1162 1211	122 129	77.55 % 77.43 %	20.32 % 20.40 %	2.13 % 2.17 %
Finance	5914 5903	4794 4759	997 1017	123 127	81.06 % 80.62 %	16.86 % 17.23 %	2.08 % 2.15 %
Health	5996 6051	4889 4929	978 1010	129 112	81.54 % 81.46 %	16.31 % 16.69 %	2.15 % 1.85 %
Pets	5838 5904	4493 4585	1221 1206	124 113	76.96 % 77.66 %	20.91 % 20.43 %	2.12 % 1.91 %
Sport & Fitness	5824 5775	4484 4437	1212 1212	128 126	76.99 % 76.83 %	20.81 % 20.99 %	2.20 % 2.18 %
Job & Career	5877 5807	4436 4345	1321 1343	120 119	75.48 % 74.82 %	22.48 % 23.13 %	2.04 % 2.05 %
Dating	5956 5908	4368 4353	1455 1439	133 116	73.34 % 73.68 %	24.43 % 24.36 %	2.23 % 1.96 %
Other	5651 5911	4425 4707	1106 1091	120 113	78.30 % 79.63 %	19.57 % 18.46 %	2.12 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5497	3939 4064	1226 1322	111 111	74.66 % 73.93 %	23.24 % 24.05 %	2.10 % 2.02 %
Outlook Mail	5355 5388	4086 4101	1164 1176	105 111	76.30 % 76.11 %	21.74 % 21.83 %	1.96 % 2.06 %
Yahoo Mail	5484 5506	4234 4239	1138 1158	112 109	77.21 % 76.99 %	20.75 % 21.03 %	2.04 % 1.98 %
AOL Mail	5734 5564	4401 4315	1205 1132	128 117	76.75 % 77.55 %	21.01 % 20.35 %	2.23 % 2.10 %
Mail.com	5428 5504	4257 4349	1048 1041	123 114	78.43 % 79.02 %	19.31 % 18.91 %	2.27 % 2.07 %
Yandex Mail	5461 5338	4172 4118	1166 1105	123 115	76.40 % 77.14 %	21.35 % 20.70 %	2.25 % 2.15 %
GMX Mail	5409 5713	4122 4333	1174 1266	113 114	76.21 % 75.84 %	21.70 % 22.16 %	2.09 % 2.00 %
Zoho Mail	5565 5462	4372 4317	1072 1030	121 115	78.56 % 79.04 %	19.26 % 18.86 %	2.17 % 2.11 %
ProtonMail	5375 5390	4274 4321	995 956	106 113	79.52 % 80.17 %	18.51 % 17.74 %	1.97 % 2.10 %
Custom Mail	5542 5552	4483 4485	941 961	118 106	80.89 % 80.78 %	16.98 % 17.31 %	2.13 % 1.91 %
iCloud Mail	5575 5592	4113 4150	1342 1337	120 105	73.78 % 74.21 %	24.07 % 23.91 %	2.15 % 1.88 %
Tuta	5508 5345	4389 4294	1007 944	112 107	79.68 % 80.34 %	18.28 % 17.66 %	2.03 % 2.00 %
Juno.com	5258 5385	4189 4269	954 1017	115 99	79.67 % 79.28 %	18.14 % 18.89 %	2.19 % 1.84 %
Mailfence	5724 5508	4509 4422	1086 978	129 108	78.77 % 80.28 %	18.97 % 17.76 %	2.25 % 1.96 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.