Brevo and MailerLite Email Deliverability Comparison

Brevo

MailerLite

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 64.130	51.364 50.230	12.830 12.956	1.406 1.469

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 78.33 %	19.72 % 20.20 %	2.16 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4814	3866 3744	991 1001	100 105	78.61 % 77.77 %	20.15 % 20.79 %	2.03 % 2.18 %
Elektronics	5108 4954	4072 3895	959 968	111 116	79.72 % 78.62 %	18.77 % 19.54 %	2.17 % 2.34 %
Entertainment	4998 4872	3906 3770	1030 1025	107 109	78.15 % 77.38 %	20.61 % 21.04 %	2.14 % 2.24 %
Cosmetics & Beauty	4918 4881	3916 3859	937 956	107 104	79.63 % 79.06 %	19.05 % 19.59 %	2.18 % 2.13 %
Food & Drink	4946 4995	3896 3887	1000 1025	107 120	78.77 % 77.82 %	20.22 % 20.52 %	2.16 % 2.40 %
Home & Garden	5130 4860	4022 3826	1037 986	111 111	78.40 % 78.72 %	20.21 % 20.29 %	2.16 % 2.28 %
Finance	4974 4835	4052 3889	862 854	106 116	81.46 % 80.43 %	17.33 % 17.66 %	2.13 % 2.40 %
Health	5111 4912	4147 3965	884 887	120 107	81.14 % 80.72 %	17.30 % 18.06 %	2.35 % 2.18 %
Pets	4854 5155	3792 4057	979 1006	101 123	78.12 % 78.70 %	20.17 % 19.52 %	2.08 % 2.39 %
Sport & Fitness	5130 4882	4034 3804	1027 1006	114 120	78.64 % 77.92 %	20.02 % 20.61 %	2.22 % 2.46 %
Job & Career	5083 4973	3906 3807	1109 1108	113 109	76.84 % 76.55 %	21.82 % 22.28 %	2.22 % 2.19 %
Dating	5012 5014	3839 3764	1113 1184	98 110	76.60 % 75.07 %	22.21 % 23.61 %	1.96 % 2.19 %
Other	4886 4983	3916 3963	902 950	111 119	80.15 % 79.53 %	18.46 % 19.06 %	2.27 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4697	3613 3532	1060 1085	103 115	76.58 % 75.20 %	22.47 % 23.10 %	2.18 % 2.45 %
Outlook Mail	4782 4718	3723 3633	1000 1018	93 104	77.85 % 77.00 %	20.91 % 21.58 %	1.94 % 2.20 %
Yahoo Mail	4745 4713	3724 3671	972 976	102 107	78.48 % 77.89 %	20.48 % 20.71 %	2.15 % 2.27 %
AOL Mail	4674 4709	3671 3677	928 960	105 110	78.54 % 78.08 %	19.85 % 20.39 %	2.25 % 2.34 %
Mail.com	4983 4720	3975 3737	928 906	114 107	79.77 % 79.17 %	18.62 % 19.19 %	2.29 % 2.27 %
Yandex Mail	4814 4810	3774 3752	993 983	107 103	78.40 % 78.00 %	20.63 % 20.44 %	2.22 % 2.14 %
GMX Mail	4634 4668	3587 3604	975 999	103 108	77.41 % 77.21 %	21.04 % 21.40 %	2.22 % 2.31 %
Zoho Mail	4705 4656	3768 3695	870 914	101 99	80.09 % 79.36 %	18.49 % 19.63 %	2.15 % 2.13 %
ProtonMail	4758 4703	3827 3763	870 897	111 109	80.43 % 80.01 %	18.28 % 19.07 %	2.33 % 2.32 %
Custom Mail	4799 4629	3887 3717	845 829	100 111	81.00 % 80.30 %	17.61 % 17.91 %	2.08 % 2.40 %
iCloud Mail	5008 4594	3825 3520	1104 1025	110 108	76.38 % 76.62 %	22.04 % 22.31 %	2.20 % 2.35 %
Tuta	4715 4650	3786 3676	870 888	96 116	80.30 % 79.05 %	18.45 % 19.10 %	2.04 % 2.49 %
Juno.com	4721 4784	3792 3811	875 903	101 108	80.32 % 79.66 %	18.53 % 18.88 %	2.14 % 2.26 %
Mailfence	3012 3079	2412 2442	540 573	60 64	80.08 % 79.31 %	17.93 % 18.61 %	1.99 % 2.08 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.