Brevo and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 437.416	34.180 329.481	7.863 90.984	2.115 16.951

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 75.32 %	17.81 % 20.80 %	4.79 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 33633	2740 26296	548 6156	149 1181	79.72 % 78.19 %	15.94 % 18.30 %	4.34 % 3.51 %
Elektronics	3290 33067	2592 25160	552 6626	146 1281	78.78 % 76.09 %	16.78 % 20.04 %	4.44 % 3.87 %
Entertainment	3303 33409	2567 25210	581 6969	155 1230	77.72 % 75.46 %	17.59 % 20.86 %	4.69 % 3.68 %
Cosmetics & Beauty	3448 33960	2671 25482	620 7148	157 1330	77.47 % 75.04 %	17.98 % 21.05 %	4.55 % 3.92 %
Food & Drink	3411 33869	2730 26477	542 6211	139 1181	80.04 % 78.17 %	15.89 % 18.34 %	4.08 % 3.49 %
Home & Garden	3330 33702	2687 26380	519 6105	124 1217	80.69 % 78.27 %	15.59 % 18.11 %	3.72 % 3.61 %
Finance	3425 34196	2531 24579	678 8119	216 1498	73.90 % 71.88 %	19.80 % 23.74 %	6.31 % 4.38 %
Health	3439 33761	2622 24613	646 7808	171 1340	76.24 % 72.90 %	18.78 % 23.13 %	4.97 % 3.97 %
Pets	3398 33650	2657 26030	576 6397	165 1223	78.19 % 77.36 %	16.95 % 19.01 %	4.86 % 3.63 %
Sport & Fitness	3350 33697	2540 24975	644 7388	166 1334	75.82 % 74.12 %	19.22 % 21.92 %	4.96 % 3.96 %
Job & Career	3480 33798	2615 24807	694 7583	171 1408	75.14 % 73.40 %	19.94 % 22.44 %	4.91 % 4.17 %
Dating	3407 33250	2548 23583	681 8193	178 1474	74.79 % 70.93 %	19.99 % 24.64 %	5.22 % 4.43 %
Other	3440 33424	2680 25889	582 6281	178 1254	77.91 % 77.46 %	16.92 % 18.79 %	5.17 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 42689	2481 30666	768 10156	213 1867	71.66 % 71.84 %	22.18 % 23.79 %	6.15 % 4.37 %
Outlook Mail	3429 43000	2568 31337	663 9886	198 1777	74.89 % 72.88 %	19.34 % 22.99 %	5.77 % 4.13 %
Yahoo Mail	3324 42602	2529 31885	612 8997	183 1720	76.08 % 74.84 %	18.41 % 21.12 %	5.51 % 4.04 %
AOL Mail	3362 42494	2613 31852	608 8983	141 1659	77.72 % 74.96 %	18.08 % 21.14 %	4.19 % 3.90 %
Mail.com	3452 42966	2712 32673	603 8651	137 1642	78.56 % 76.04 %	17.47 % 20.13 %	3.97 % 3.82 %
Yandex Mail	3312 42282	2515 31171	644 9402	153 1709	75.94 % 73.72 %	19.44 % 22.24 %	4.62 % 4.04 %
GMX Mail	3429 42859	2733 32630	550 8704	146 1525	79.70 % 76.13 %	16.04 % 20.31 %	4.26 % 3.56 %
Zoho Mail	3359 42621	2661 32915	549 8178	149 1528	79.22 % 77.23 %	16.34 % 19.19 %	4.44 % 3.59 %
ProtonMail	3319 42689	2661 32934	520 8292	138 1463	80.17 % 77.15 %	15.67 % 19.42 %	4.16 % 3.43 %
Custom Mail	3495 43034	2797 33615	548 7894	150 1525	80.03 % 78.11 %	15.68 % 18.34 %	4.29 % 3.54 %
iCloud Mail	3337 3440	2444 2473	705 751	188 216	73.24 % 71.89 %	21.13 % 21.83 %	5.63 % 6.28 %
Tuta	3424 3392	2706 2696	555 554	163 142	79.03 % 79.48 %	16.21 % 16.33 %	4.76 % 4.19 %
Juno.com	3454 3348	2760 2634	538 536	156 178	79.91 % 78.67 %	15.58 % 16.01 %	4.52 % 5.32 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.