Brevo and MailerLite Email Deliverability Comparison

Brevo

MailerLite

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 65.001	51.606 50.857	12.735 12.922	1.306 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 78.24 %	19.48 % 19.88 %	2.00 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 4842	3945 3740	994 1022	93 98	78.68 % 77.24 %	19.82 % 21.11 %	1.85 % 2.02 %
Elektronics	5092 4916	4074 3884	947 939	102 115	80.01 % 79.01 %	18.60 % 19.10 %	2.00 % 2.34 %
Entertainment	4934 4957	3860 3814	1005 1048	99 109	78.23 % 76.94 %	20.37 % 21.14 %	2.01 % 2.20 %
Cosmetics & Beauty	5064 5008	4028 3967	956 957	98 101	79.54 % 79.21 %	18.88 % 19.11 %	1.94 % 2.02 %
Food & Drink	4890 4971	3853 3858	970 1012	98 119	78.79 % 77.61 %	19.84 % 20.36 %	2.00 % 2.39 %
Home & Garden	5163 4988	4040 3921	1040 980	106 111	78.25 % 78.61 %	20.14 % 19.65 %	2.05 % 2.23 %
Finance	4876 4881	4002 3951	807 833	97 119	82.08 % 80.95 %	16.55 % 17.07 %	1.99 % 2.44 %
Health	5228 5008	4284 4074	859 838	115 106	81.94 % 81.35 %	16.43 % 16.73 %	2.20 % 2.12 %
Pets	4797 5280	3735 4153	969 1018	93 129	77.86 % 78.66 %	20.20 % 19.28 %	1.94 % 2.44 %
Sport & Fitness	5157 4941	4043 3837	1045 1004	104 120	78.40 % 77.66 %	20.26 % 20.32 %	2.02 % 2.43 %
Job & Career	5102 5006	3896 3806	1114 1112	107 106	76.36 % 76.03 %	21.83 % 22.21 %	2.10 % 2.12 %
Dating	5040 5140	3817 3824	1135 1221	89 105	75.73 % 74.40 %	22.52 % 23.75 %	1.77 % 2.04 %
Other	5002 5063	4029 4028	894 938	105 115	80.55 % 79.56 %	17.87 % 18.53 %	2.10 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4749	3588 3543	1066 1104	96 108	76.00 % 74.61 %	22.58 % 23.25 %	2.03 % 2.27 %
Outlook Mail	4768 4776	3709 3672	997 1032	89 101	77.79 % 76.88 %	20.91 % 21.61 %	1.87 % 2.11 %
Yahoo Mail	4755 4775	3738 3703	954 979	96 106	78.61 % 77.55 %	20.06 % 20.50 %	2.02 % 2.22 %
AOL Mail	4612 4779	3622 3726	910 952	93 113	78.53 % 77.97 %	19.73 % 19.92 %	2.02 % 2.36 %
Mail.com	4872 4795	3882 3770	897 923	104 108	79.68 % 78.62 %	18.41 % 19.25 %	2.13 % 2.25 %
Yandex Mail	4755 4767	3714 3711	974 969	97 99	78.11 % 77.85 %	20.48 % 20.33 %	2.04 % 2.08 %
GMX Mail	4684 4655	3623 3584	983 980	92 104	77.35 % 76.99 %	20.99 % 21.05 %	1.96 % 2.23 %
Zoho Mail	4711 4659	3771 3690	857 893	96 97	80.05 % 79.20 %	18.19 % 19.17 %	2.04 % 2.08 %
ProtonMail	4654 4642	3761 3723	817 850	99 110	80.81 % 80.20 %	17.55 % 18.31 %	2.13 % 2.37 %
Custom Mail	4750 4666	3883 3772	800 789	94 109	81.75 % 80.84 %	16.84 % 16.91 %	1.98 % 2.34 %
iCloud Mail	4883 4551	3712 3454	1103 1015	96 107	76.02 % 75.90 %	22.59 % 22.30 %	1.97 % 2.35 %
Tuta	4720 4580	3797 3639	857 844	91 112	80.44 % 79.45 %	18.16 % 18.43 %	1.93 % 2.45 %
Juno.com	4587 4778	3687 3819	826 891	89 102	80.38 % 79.93 %	18.01 % 18.65 %	1.94 % 2.13 %
Mailfence	3887 3829	3119 3051	694 701	74 77	80.24 % 79.68 %	17.85 % 18.31 %	1.90 % 2.01 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.