Brevo and MailerLite Email Deliverability Comparison

Brevo

MailerLite

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 76.517	59.594 59.197	15.255 15.635	1.598 1.685

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 77.36 %	19.96 % 20.43 %	2.09 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5998	4799 4604	1245 1270	121 124	77.84 % 76.76 %	20.19 % 21.17 %	1.96 % 2.07 %
Elektronics	5801 5858	4574 4602	1101 1134	126 122	78.85 % 78.56 %	18.98 % 19.36 %	2.17 % 2.08 %
Entertainment	5935 5850	4609 4477	1192 1242	134 131	77.66 % 76.53 %	20.08 % 21.23 %	2.26 % 2.24 %
Cosmetics & Beauty	5909 5878	4630 4580	1161 1171	118 127	78.36 % 77.92 %	19.65 % 19.92 %	2.00 % 2.16 %
Food & Drink	5925 5736	4616 4409	1193 1201	116 126	77.91 % 76.87 %	20.14 % 20.94 %	1.96 % 2.20 %
Home & Garden	5736 5948	4462 4614	1152 1195	122 139	77.79 % 77.57 %	20.08 % 20.09 %	2.13 % 2.34 %
Finance	5654 5938	4601 4772	940 1023	113 143	81.38 % 80.36 %	16.63 % 17.23 %	2.00 % 2.41 %
Health	6047 5940	4937 4809	979 1011	131 120	81.64 % 80.96 %	16.19 % 17.02 %	2.17 % 2.02 %
Pets	5834 5892	4482 4534	1227 1227	125 131	76.83 % 76.95 %	21.03 % 20.82 %	2.14 % 2.22 %
Sport & Fitness	5875 5648	4543 4298	1212 1214	120 136	77.33 % 76.10 %	20.63 % 21.49 %	2.04 % 2.41 %
Job & Career	5936 5908	4491 4407	1322 1363	123 138	75.66 % 74.59 %	22.27 % 23.07 %	2.07 % 2.34 %
Dating	5913 5958	4362 4373	1420 1458	131 127	73.77 % 73.40 %	24.01 % 24.47 %	2.22 % 2.13 %
Other	5717 5965	4488 4718	1111 1126	118 121	78.50 % 79.09 %	19.43 % 18.88 %	2.06 % 2.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5338	3872 3908	1195 1315	113 115	74.75 % 73.21 %	23.07 % 24.63 %	2.18 % 2.15 %
Outlook Mail	5386 5325	4124 4024	1162 1183	100 118	76.57 % 75.57 %	21.57 % 22.22 %	1.86 % 2.22 %
Yahoo Mail	5563 5490	4313 4183	1138 1187	112 120	77.53 % 76.19 %	20.46 % 21.62 %	2.01 % 2.19 %
AOL Mail	5600 5525	4324 4255	1161 1139	115 131	77.21 % 77.01 %	20.73 % 20.62 %	2.05 % 2.37 %
Mail.com	5495 5680	4306 4438	1068 1116	121 126	78.36 % 78.13 %	19.44 % 19.65 %	2.20 % 2.22 %
Yandex Mail	5331 5358	4106 4107	1113 1130	112 121	77.02 % 76.65 %	20.88 % 21.09 %	2.10 % 2.26 %
GMX Mail	5458 5737	4182 4344	1165 1265	111 128	76.62 % 75.72 %	21.34 % 22.05 %	2.03 % 2.23 %
Zoho Mail	5570 5448	4387 4266	1064 1062	119 120	78.76 % 78.30 %	19.10 % 19.49 %	2.14 % 2.20 %
ProtonMail	5380 5261	4308 4176	970 962	102 123	80.07 % 79.38 %	18.03 % 18.29 %	1.90 % 2.34 %
Custom Mail	5522 5556	4487 4498	917 941	118 117	81.26 % 80.96 %	16.61 % 16.94 %	2.14 % 2.11 %
iCloud Mail	5350 5502	3971 4068	1265 1316	114 118	74.22 % 73.94 %	23.64 % 23.92 %	2.13 % 2.14 %
Tuta	5490 5284	4399 4194	980 969	111 121	80.13 % 79.37 %	17.85 % 18.34 %	2.02 % 2.29 %
Juno.com	5294 5559	4205 4397	971 1052	118 110	79.43 % 79.10 %	18.34 % 18.92 %	2.23 % 1.98 %
Mailfence	5828 5454	4610 4339	1086 998	132 117	79.10 % 79.56 %	18.63 % 18.30 %	2.26 % 2.15 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.