Brevo and MailerLite Email Deliverability Comparison

Brevo

MailerLite

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.589 76.567	60.393 59.079	14.781 15.733	1.415 1.755

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.85 % 77.16 %	19.30 % 20.55 %	1.85 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5990 5770	4715 4396	1173 1246	102 128	78.71 % 76.19 %	19.58 % 21.59 %	1.70 % 2.22 %
Elektronics	5836 5932	4669 4641	1054 1156	113 135	80.00 % 78.24 %	18.06 % 19.49 %	1.94 % 2.28 %
Entertainment	5830 5800	4561 4414	1157 1253	112 133	78.23 % 76.10 %	19.85 % 21.60 %	1.92 % 2.29 %
Cosmetics & Beauty	5995 5908	4753 4609	1137 1173	105 126	79.28 % 78.01 %	18.97 % 19.85 %	1.75 % 2.13 %
Food & Drink	5803 5789	4563 4429	1133 1218	107 142	78.63 % 76.51 %	19.52 % 21.04 %	1.84 % 2.45 %
Home & Garden	5908 5875	4617 4540	1180 1200	111 135	78.15 % 77.28 %	19.97 % 20.43 %	1.88 % 2.30 %
Finance	5604 5845	4622 4707	882 992	100 146	82.48 % 80.53 %	15.74 % 16.97 %	1.78 % 2.50 %
Health	6046 5855	4975 4738	954 988	117 129	82.29 % 80.92 %	15.78 % 16.87 %	1.94 % 2.20 %
Pets	5770 6171	4500 4742	1168 1280	102 149	77.99 % 76.84 %	20.24 % 20.74 %	1.77 % 2.41 %
Sport & Fitness	6079 5758	4765 4402	1204 1214	110 142	78.38 % 76.45 %	19.81 % 21.08 %	1.81 % 2.47 %
Job & Career	5996 5919	4538 4419	1337 1370	121 130	75.68 % 74.66 %	22.30 % 23.15 %	2.02 % 2.20 %
Dating	6011 6008	4514 4384	1390 1497	107 127	75.10 % 72.97 %	23.12 % 24.92 %	1.78 % 2.11 %
Other	5721 5937	4601 4658	1012 1146	108 133	80.42 % 78.46 %	17.69 % 19.30 %	1.89 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5396 5507	4060 4029	1229 1345	107 133	75.24 % 73.16 %	22.78 % 24.42 %	1.98 % 2.42 %
Outlook Mail	5470 5522	4233 4161	1141 1237	96 124	77.39 % 75.35 %	20.86 % 22.40 %	1.76 % 2.25 %
Yahoo Mail	5560 5436	4354 4123	1103 1191	103 122	78.31 % 75.85 %	19.84 % 21.91 %	1.85 % 2.24 %
AOL Mail	5375 5452	4209 4195	1067 1121	99 136	78.31 % 76.94 %	19.85 % 20.56 %	1.84 % 2.49 %
Mail.com	5619 5721	4470 4466	1038 1123	111 132	79.55 % 78.06 %	18.47 % 19.63 %	1.98 % 2.31 %
Yandex Mail	5443 5528	4236 4237	1109 1176	98 115	77.82 % 76.65 %	20.37 % 21.27 %	1.80 % 2.08 %
GMX Mail	5412 5643	4183 4271	1134 1238	95 134	77.29 % 75.69 %	20.95 % 21.94 %	1.76 % 2.37 %
Zoho Mail	5453 5283	4361 4120	992 1053	100 110	79.97 % 77.99 %	18.19 % 19.93 %	1.83 % 2.08 %
ProtonMail	5443 5337	4398 4218	944 993	101 126	80.80 % 79.03 %	17.34 % 18.61 %	1.86 % 2.36 %
Custom Mail	5666 5406	4654 4346	907 932	105 128	82.14 % 80.39 %	16.01 % 17.24 %	1.85 % 2.37 %
iCloud Mail	5452 5432	4079 4030	1271 1276	102 126	74.82 % 74.19 %	23.31 % 23.49 %	1.87 % 2.32 %
Tuta	5526 5398	4475 4247	953 1016	98 135	80.98 % 78.68 %	17.25 % 18.82 %	1.77 % 2.50 %
Juno.com	5329 5555	4296 4395	937 1040	96 120	80.62 % 79.12 %	17.58 % 18.72 %	1.80 % 2.16 %
Mailfence	5445 5347	4385 4241	956 992	104 114	80.53 % 79.32 %	17.56 % 18.55 %	1.91 % 2.13 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.