Brevo and MailerLite Email Deliverability Comparison

Brevo

MailerLite

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 65.677	51.753 50.404	12.631 13.751	1.194 1.522

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 76.75 %	19.26 % 20.94 %	1.82 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 4993	4097 3798	996 1088	89 107	79.06 % 76.07 %	19.22 % 21.79 %	1.72 % 2.14 %
Elektronics	5040 5036	4045 3928	899 1000	96 108	80.26 % 78.00 %	17.84 % 19.86 %	1.90 % 2.14 %
Entertainment	4982 5124	3910 3872	980 1131	92 121	78.48 % 75.57 %	19.67 % 22.07 %	1.85 % 2.36 %
Cosmetics & Beauty	5151 5019	4082 3876	982 1033	87 110	79.25 % 77.23 %	19.06 % 20.58 %	1.69 % 2.19 %
Food & Drink	4897 5028	3839 3833	967 1074	91 121	78.39 % 76.23 %	19.75 % 21.36 %	1.86 % 2.41 %
Home & Garden	5029 5018	3953 3856	984 1042	92 120	78.60 % 76.84 %	19.57 % 20.77 %	1.83 % 2.39 %
Finance	4812 4991	3960 3979	770 887	82 125	82.29 % 79.72 %	16.00 % 17.77 %	1.70 % 2.50 %
Health	5213 5024	4301 4052	814 859	98 113	82.51 % 80.65 %	15.61 % 17.10 %	1.88 % 2.25 %
Pets	4967 5107	3872 3914	1007 1070	88 123	77.95 % 76.64 %	20.27 % 20.95 %	1.77 % 2.41 %
Sport & Fitness	5093 4917	3996 3739	1003 1053	94 125	78.46 % 76.04 %	19.69 % 21.42 %	1.85 % 2.54 %
Job & Career	5138 5101	3893 3769	1145 1209	100 123	75.77 % 73.89 %	22.28 % 23.70 %	1.95 % 2.41 %
Dating	5156 5244	3875 3814	1185 1312	96 118	75.16 % 72.73 %	22.98 % 25.02 %	1.86 % 2.25 %
Other	4918 5075	3930 3974	899 993	89 108	79.91 % 78.31 %	18.28 % 19.57 %	1.81 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4556	3495 3293	1051 1153	91 110	75.37 % 72.28 %	22.67 % 25.31 %	1.96 % 2.41 %
Outlook Mail	4702 4723	3636 3531	984 1086	82 106	77.33 % 74.76 %	20.93 % 22.99 %	1.74 % 2.24 %
Yahoo Mail	4771 4736	3739 3559	946 1070	86 107	78.37 % 75.15 %	19.83 % 22.59 %	1.80 % 2.26 %
AOL Mail	4770 4752	3738 3621	949 1009	83 122	78.36 % 76.20 %	19.90 % 21.23 %	1.74 % 2.57 %
Mail.com	4638 4911	3689 3808	856 985	93 118	79.54 % 77.54 %	18.46 % 20.06 %	2.01 % 2.40 %
Yandex Mail	4560 4819	3546 3674	932 1045	82 100	77.76 % 76.24 %	20.44 % 21.68 %	1.80 % 2.08 %
GMX Mail	4698 4882	3639 3677	982 1087	77 118	77.46 % 75.32 %	20.90 % 22.27 %	1.64 % 2.42 %
Zoho Mail	4680 4470	3753 3481	841 895	86 94	80.19 % 77.87 %	17.97 % 20.02 %	1.84 % 2.10 %
ProtonMail	4616 4561	3733 3594	801 855	82 112	80.87 % 78.80 %	17.35 % 18.75 %	1.78 % 2.46 %
Custom Mail	4908 4633	4036 3716	781 806	91 111	82.23 % 80.21 %	15.91 % 17.40 %	1.85 % 2.40 %
iCloud Mail	4575 4739	3430 3509	1059 1128	86 102	74.97 % 74.05 %	23.15 % 23.80 %	1.88 % 2.15 %
Tuta	4778 4595	3894 3592	801 890	83 113	81.50 % 78.17 %	16.76 % 19.37 %	1.74 % 2.46 %
Juno.com	4482 4678	3593 3689	809 886	80 103	80.17 % 78.86 %	18.05 % 18.94 %	1.78 % 2.20 %
Mailfence	4763 4622	3832 3660	839 856	92 106	80.45 % 79.19 %	17.61 % 18.52 %	1.93 % 2.29 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.