Brevo and MailerLite Email Deliverability Comparison

Brevo

MailerLite

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 76.782	59.740 58.982	15.263 15.987	1.596 1.813

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 76.82 %	19.93 % 20.82 %	2.08 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5999	4836 4570	1257 1295	127 134	77.75 % 76.18 %	20.21 % 21.59 %	2.04 % 2.23 %
Elektronics	5786 5878	4580 4594	1078 1157	128 127	79.16 % 78.16 %	18.63 % 19.68 %	2.21 % 2.16 %
Entertainment	5998 5895	4669 4466	1193 1290	136 139	77.84 % 75.76 %	19.89 % 21.88 %	2.27 % 2.36 %
Cosmetics & Beauty	5849 5906	4575 4573	1165 1198	109 135	78.22 % 77.43 %	19.92 % 20.28 %	1.86 % 2.29 %
Food & Drink	5894 5742	4598 4389	1176 1213	120 140	78.01 % 76.44 %	19.95 % 21.13 %	2.04 % 2.44 %
Home & Garden	5783 5963	4504 4599	1157 1218	122 146	77.88 % 77.13 %	20.01 % 20.43 %	2.11 % 2.45 %
Finance	5673 5987	4617 4771	946 1062	110 154	81.39 % 79.69 %	16.68 % 17.74 %	1.94 % 2.57 %
Health	6113 6005	4994 4832	987 1040	132 133	81.69 % 80.47 %	16.15 % 17.32 %	2.16 % 2.21 %
Pets	5881 5865	4526 4490	1233 1235	122 140	76.96 % 76.56 %	20.97 % 21.06 %	2.07 % 2.39 %
Sport & Fitness	5830 5692	4503 4289	1204 1255	123 148	77.24 % 75.35 %	20.65 % 22.05 %	2.11 % 2.60 %
Job & Career	5877 5948	4448 4395	1308 1406	121 147	75.68 % 73.89 %	22.26 % 23.64 %	2.06 % 2.47 %
Dating	5955 6001	4378 4367	1450 1493	127 141	73.52 % 72.77 %	24.35 % 24.88 %	2.13 % 2.35 %
Other	5740 5901	4512 4647	1109 1125	119 129	78.61 % 78.75 %	19.32 % 19.06 %	2.07 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5357	3956 3890	1218 1337	117 130	74.77 % 72.62 %	23.02 % 24.96 %	2.21 % 2.43 %
Outlook Mail	5479 5383	4183 4032	1191 1222	105 129	76.35 % 74.90 %	21.74 % 22.70 %	1.92 % 2.40 %
Yahoo Mail	5528 5570	4284 4220	1133 1221	111 129	77.50 % 75.76 %	20.50 % 21.92 %	2.01 % 2.32 %
AOL Mail	5615 5521	4344 4229	1154 1154	117 138	77.36 % 76.60 %	20.55 % 20.90 %	2.08 % 2.50 %
Mail.com	5527 5756	4348 4464	1054 1155	125 137	78.67 % 77.55 %	19.07 % 20.07 %	2.26 % 2.38 %
Yandex Mail	5285 5494	4064 4184	1114 1188	107 122	76.90 % 76.16 %	21.08 % 21.62 %	2.02 % 2.22 %
GMX Mail	5521 5715	4231 4292	1179 1286	111 137	76.63 % 75.10 %	21.35 % 22.50 %	2.01 % 2.40 %
Zoho Mail	5514 5415	4347 4221	1045 1073	122 121	78.84 % 77.95 %	18.95 % 19.82 %	2.21 % 2.23 %
ProtonMail	5370 5288	4296 4167	967 989	107 132	80.00 % 78.80 %	18.01 % 18.70 %	1.99 % 2.50 %
Custom Mail	5515 5542	4490 4454	908 955	117 133	81.41 % 80.37 %	16.46 % 17.23 %	2.12 % 2.40 %
iCloud Mail	5429 5593	4041 4111	1273 1357	115 125	74.43 % 73.50 %	23.45 % 24.26 %	2.12 % 2.23 %
Tuta	5533 5238	4442 4126	987 979	104 133	80.28 % 78.77 %	17.84 % 18.69 %	1.88 % 2.54 %
Juno.com	5298 5541	4196 4351	992 1067	110 123	79.20 % 78.52 %	18.72 % 19.26 %	2.08 % 2.22 %
Mailfence	5694 5369	4518 4241	1048 1004	128 124	79.35 % 78.99 %	18.41 % 18.70 %	2.25 % 2.31 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.