Brevo and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 464.086	55.011 350.548	12.517 95.358	3.337 18.180

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 75.54 %	17.66 % 20.55 %	4.71 % 3.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 35672	4372 27961	864 6451	229 1260	80.00 % 78.38 %	15.81 % 18.08 %	4.19 % 3.53 %
Elektronics	5343 35120	4213 26831	892 6939	238 1350	78.85 % 76.40 %	16.69 % 19.76 %	4.45 % 3.84 %
Entertainment	5344 35392	4148 26791	940 7296	256 1305	77.62 % 75.70 %	17.59 % 20.61 %	4.79 % 3.69 %
Cosmetics & Beauty	5466 35992	4238 27069	973 7485	255 1438	77.53 % 75.21 %	17.80 % 20.80 %	4.67 % 4.00 %
Food & Drink	5364 35937	4303 28143	841 6513	220 1281	80.22 % 78.31 %	15.68 % 18.12 %	4.10 % 3.56 %
Home & Garden	5338 35768	4299 28057	827 6402	212 1309	80.54 % 78.44 %	15.49 % 17.90 %	3.97 % 3.66 %
Finance	5542 36237	4143 26131	1090 8496	309 1610	74.76 % 72.11 %	19.67 % 23.45 %	5.58 % 4.44 %
Health	5510 35861	4229 26256	1031 8174	250 1431	76.75 % 73.22 %	18.71 % 22.79 %	4.54 % 3.99 %
Pets	5558 35725	4371 27690	936 6719	251 1316	78.64 % 77.51 %	16.84 % 18.81 %	4.52 % 3.68 %
Sport & Fitness	5436 35735	4138 26553	1032 7746	266 1436	76.12 % 74.31 %	18.98 % 21.68 %	4.89 % 4.02 %
Job & Career	5604 35825	4223 26352	1100 7956	281 1517	75.36 % 73.56 %	19.63 % 22.21 %	5.01 % 4.23 %
Dating	5483 35402	4104 25218	1085 8596	294 1588	74.85 % 71.23 %	19.79 % 24.28 %	5.36 % 4.49 %
Other	5412 35420	4230 27496	906 6585	276 1339	78.16 % 77.63 %	16.74 % 18.59 %	5.10 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 44744	3974 32175	1218 10586	323 1983	72.06 % 71.91 %	22.09 % 23.66 %	5.86 % 4.43 %
Outlook Mail	5484 45008	4130 32889	1053 10246	301 1873	75.31 % 73.07 %	19.20 % 22.76 %	5.49 % 4.16 %
Yahoo Mail	5308 44729	4038 33546	964 9362	306 1821	76.07 % 75.00 %	18.16 % 20.93 %	5.76 % 4.07 %
AOL Mail	5373 44548	4170 33471	966 9329	237 1748	77.61 % 75.13 %	17.98 % 20.94 %	4.41 % 3.92 %
Mail.com	5671 44909	4454 34208	978 8958	239 1743	78.54 % 76.17 %	17.25 % 19.95 %	4.21 % 3.88 %
Yandex Mail	5416 44352	4131 32756	1045 9773	240 1823	76.27 % 73.85 %	19.29 % 22.04 %	4.43 % 4.11 %
GMX Mail	5442 44905	4347 34287	874 9010	221 1608	79.88 % 76.35 %	16.06 % 20.06 %	4.06 % 3.58 %
Zoho Mail	5315 44739	4236 34627	861 8495	218 1617	79.70 % 77.40 %	16.20 % 18.99 %	4.10 % 3.61 %
ProtonMail	5360 44907	4324 34752	828 8606	208 1549	80.67 % 77.39 %	15.45 % 19.16 %	3.88 % 3.45 %
Custom Mail	5538 45066	4452 35291	855 8179	231 1596	80.39 % 78.31 %	15.44 % 18.15 %	4.17 % 3.54 %
iCloud Mail	5364 5372	3939 3908	1126 1137	299 327	73.43 % 72.75 %	20.99 % 21.17 %	5.57 % 6.09 %
Tuta	5509 5467	4356 4367	893 865	260 235	79.07 % 79.88 %	16.21 % 15.82 %	4.72 % 4.30 %
Juno.com	5570 5340	4460 4271	856 812	254 257	80.07 % 79.98 %	15.37 % 15.21 %	4.56 % 4.81 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.