Brevo and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 455.114	48.115 343.434	10.986 93.932	2.917 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 75.46 %	17.71 % 20.64 %	4.70 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 34964	3847 27382	764 6352	197 1230	80.01 % 78.31 %	15.89 % 18.17 %	4.10 % 3.52 %
Elektronics	4675 34435	3687 26270	784 6837	204 1328	78.87 % 76.29 %	16.77 % 19.85 %	4.36 % 3.86 %
Entertainment	4694 34728	3637 26257	828 7190	229 1281	77.48 % 75.61 %	17.64 % 20.70 %	4.88 % 3.69 %
Cosmetics & Beauty	4781 35343	3703 26556	855 7385	223 1402	77.45 % 75.14 %	17.88 % 20.90 %	4.66 % 3.97 %
Food & Drink	4717 35228	3777 27562	741 6413	199 1253	80.07 % 78.24 %	15.71 % 18.20 %	4.22 % 3.56 %
Home & Garden	4649 35059	3756 27476	720 6305	173 1278	80.79 % 78.37 %	15.49 % 17.98 %	3.72 % 3.65 %
Finance	4845 35532	3611 25601	956 8366	278 1565	74.53 % 72.05 %	19.73 % 23.54 %	5.74 % 4.40 %
Health	4808 35163	3679 25712	900 8056	229 1395	76.52 % 73.12 %	18.72 % 22.91 %	4.76 % 3.97 %
Pets	4847 34990	3807 27103	817 6607	223 1280	78.54 % 77.46 %	16.86 % 18.88 %	4.60 % 3.66 %
Sport & Fitness	4748 35068	3612 26032	905 7633	231 1403	76.07 % 74.23 %	19.06 % 21.77 %	4.87 % 4.00 %
Job & Career	4903 35154	3700 25839	969 7835	234 1480	75.46 % 73.50 %	19.76 % 22.29 %	4.77 % 4.21 %
Dating	4790 34735	3591 24708	949 8476	250 1551	74.97 % 71.13 %	19.81 % 24.40 %	5.22 % 4.47 %
Other	4753 34715	3708 26936	798 6477	247 1302	78.01 % 77.59 %	16.79 % 18.66 %	5.20 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 44038	3450 31661	1058 10441	279 1936	72.07 % 71.89 %	22.10 % 23.71 %	5.83 % 4.40 %
Outlook Mail	4827 44353	3638 32388	928 10127	261 1838	75.37 % 73.02 %	19.23 % 22.83 %	5.41 % 4.14 %
Yahoo Mail	4650 43961	3535 32939	848 9233	267 1789	76.02 % 74.93 %	18.24 % 21.00 %	5.74 % 4.07 %
AOL Mail	4715 43857	3657 32923	853 9220	205 1714	77.56 % 75.07 %	18.09 % 21.02 %	4.35 % 3.91 %
Mail.com	4920 44241	3862 33685	851 8856	207 1700	78.50 % 76.14 %	17.30 % 20.02 %	4.21 % 3.84 %
Yandex Mail	4747 43691	3620 32244	918 9657	209 1790	76.26 % 73.80 %	19.34 % 22.10 %	4.40 % 4.10 %
GMX Mail	4709 44227	3759 33728	755 8913	195 1586	79.83 % 76.26 %	16.03 % 20.15 %	4.14 % 3.59 %
Zoho Mail	4688 44018	3734 34041	764 8391	190 1586	79.65 % 77.33 %	16.30 % 19.06 %	4.05 % 3.60 %
ProtonMail	4695 44154	3784 34132	729 8502	182 1520	80.60 % 77.30 %	15.53 % 19.26 %	3.88 % 3.44 %
Custom Mail	4865 44380	3905 34721	752 8088	208 1571	80.27 % 78.24 %	15.46 % 18.22 %	4.28 % 3.54 %
iCloud Mail	4723 4725	3462 3428	995 1011	266 286	73.30 % 72.55 %	21.07 % 21.40 %	5.63 % 6.05 %
Tuta	4846 4751	3832 3788	787 763	227 200	79.08 % 79.73 %	16.24 % 16.06 %	4.68 % 4.21 %
Juno.com	4846 4718	3877 3756	748 730	221 232	80.00 % 79.61 %	15.44 % 15.47 %	4.56 % 4.92 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.