Brevo and MailerLite Email Deliverability Comparison

Brevo

MailerLite

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.706	51.817 50.988	12.742 13.286	1.214 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 77.60 %	19.37 % 20.22 %	1.85 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 4892	4004 3742	1005 1050	89 100	78.54 % 76.49 %	19.71 % 21.46 %	1.75 % 2.04 %
Elektronics	5027 5052	4033 3963	900 981	94 108	80.23 % 78.44 %	17.90 % 19.42 %	1.87 % 2.14 %
Entertainment	4956 5002	3874 3815	990 1077	92 110	78.17 % 76.27 %	19.98 % 21.53 %	1.86 % 2.20 %
Cosmetics & Beauty	5185 5098	4113 4011	981 987	91 100	79.32 % 78.68 %	18.92 % 19.36 %	1.76 % 1.96 %
Food & Drink	4881 5025	3831 3849	960 1059	90 117	78.49 % 76.60 %	19.67 % 21.07 %	1.84 % 2.33 %
Home & Garden	5066 5029	3952 3916	1017 1004	97 109	78.01 % 77.87 %	20.08 % 19.96 %	1.91 % 2.17 %
Finance	4793 4986	3944 4036	765 830	84 120	82.29 % 80.95 %	15.96 % 16.65 %	1.75 % 2.41 %
Health	5258 4950	4319 4019	834 827	105 104	82.14 % 81.19 %	15.86 % 16.71 %	2.00 % 2.10 %
Pets	4920 5261	3831 4080	1000 1054	89 127	77.87 % 77.55 %	20.33 % 20.03 %	1.81 % 2.41 %
Sport & Fitness	5293 4975	4141 3829	1054 1030	98 116	78.24 % 76.96 %	19.91 % 20.70 %	1.85 % 2.33 %
Job & Career	5193 5118	3925 3852	1164 1159	104 107	75.58 % 75.26 %	22.41 % 22.65 %	2.00 % 2.09 %
Dating	5104 5189	3831 3817	1185 1271	88 101	75.06 % 73.56 %	23.22 % 24.49 %	1.72 % 1.95 %
Other	4999 5129	4019 4059	887 957	93 113	80.40 % 79.14 %	17.74 % 18.66 %	1.86 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4744	3486 3491	1073 1146	93 107	74.94 % 73.59 %	23.07 % 24.16 %	2.00 % 2.26 %
Outlook Mail	4710 4726	3630 3588	997 1039	83 99	77.07 % 75.92 %	21.17 % 21.98 %	1.76 % 2.09 %
Yahoo Mail	4766 4711	3727 3600	951 1009	88 102	78.20 % 76.42 %	19.95 % 21.42 %	1.85 % 2.17 %
AOL Mail	4563 4639	3577 3576	905 957	81 106	78.39 % 77.09 %	19.83 % 20.63 %	1.78 % 2.28 %
Mail.com	4838 4931	3851 3874	893 950	94 107	79.60 % 78.56 %	18.46 % 19.27 %	1.94 % 2.17 %
Yandex Mail	4670 4763	3629 3670	956 998	85 95	77.71 % 77.05 %	20.47 % 20.95 %	1.82 % 1.99 %
GMX Mail	4708 4692	3635 3575	988 1012	85 105	77.21 % 76.19 %	20.99 % 21.57 %	1.81 % 2.24 %
Zoho Mail	4698 4535	3763 3566	850 879	85 90	80.10 % 78.63 %	18.09 % 19.38 %	1.81 % 1.98 %
ProtonMail	4601 4573	3722 3635	790 836	89 102	80.90 % 79.49 %	17.17 % 18.28 %	1.93 % 2.23 %
Custom Mail	4813 4678	3948 3782	774 791	91 105	82.03 % 80.85 %	16.08 % 16.91 %	1.89 % 2.24 %
iCloud Mail	4752 4660	3560 3479	1104 1074	88 107	74.92 % 74.66 %	23.23 % 23.05 %	1.85 % 2.30 %
Tuta	4731 4651	3821 3669	825 869	85 113	80.77 % 78.89 %	17.44 % 18.68 %	1.80 % 2.43 %
Juno.com	4601 4798	3701 3815	818 884	82 99	80.44 % 79.51 %	17.78 % 18.42 %	1.78 % 2.06 %
Mailfence	4670 4605	3767 3668	818 842	85 95	80.66 % 79.65 %	17.52 % 18.28 %	1.82 % 2.06 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.