MailerLite and Benchmark Email Email Deliverability Comparison

MailerLite

Benchmark Email

In this comparison, the deliverability of MailerLite and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.677 66.061	50.404 50.618	13.751 13.815	1.522 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 76.62 %	20.94 % 20.91 %	2.32 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4993 5096	3798 3839	1088 1131	107 126	76.07 % 75.33 %	21.79 % 22.19 %	2.14 % 2.47 %
Elektronics	5036 4947	3928 3824	1000 1000	108 123	78.00 % 77.30 %	19.86 % 20.21 %	2.14 % 2.49 %
Entertainment	5124 5021	3872 3848	1131 1042	121 131	75.57 % 76.64 %	22.07 % 20.75 %	2.36 % 2.61 %
Cosmetics & Beauty	5019 5117	3876 3912	1033 1074	110 131	77.23 % 76.45 %	20.58 % 20.99 %	2.19 % 2.56 %
Food & Drink	5028 4942	3833 3770	1074 1048	121 124	76.23 % 76.28 %	21.36 % 21.21 %	2.41 % 2.51 %
Home & Garden	5018 4962	3856 3769	1042 1072	120 121	76.84 % 75.96 %	20.77 % 21.60 %	2.39 % 2.44 %
Finance	4991 5164	3979 4115	887 929	125 120	79.72 % 79.69 %	17.77 % 17.99 %	2.50 % 2.32 %
Health	5024 5057	4052 4077	859 859	113 121	80.65 % 80.62 %	17.10 % 16.99 %	2.25 % 2.39 %
Pets	5107 5210	3914 3989	1070 1084	123 137	76.64 % 76.56 %	20.95 % 20.81 %	2.41 % 2.63 %
Sport & Fitness	4917 5096	3739 3867	1053 1108	125 121	76.04 % 75.88 %	21.42 % 21.74 %	2.54 % 2.37 %
Job & Career	5101 5089	3769 3769	1209 1199	123 121	73.89 % 74.06 %	23.70 % 23.56 %	2.41 % 2.38 %
Dating	5244 5224	3814 3809	1312 1288	118 127	72.73 % 72.91 %	25.02 % 24.66 %	2.25 % 2.43 %
Other	5075 5136	3974 4030	993 981	108 125	78.31 % 78.47 %	19.57 % 19.10 %	2.13 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4556 4929	3293 3617	1153 1192	110 120	72.28 % 73.38 %	25.31 % 24.18 %	2.41 % 2.43 %
Outlook Mail	4723 4678	3531 3530	1086 1025	106 123	74.76 % 75.46 %	22.99 % 21.91 %	2.24 % 2.63 %
Yahoo Mail	4736 4535	3559 3437	1070 981	107 117	75.15 % 75.79 %	22.59 % 21.63 %	2.26 % 2.58 %
AOL Mail	4752 4583	3621 3482	1009 981	122 120	76.20 % 75.98 %	21.23 % 21.41 %	2.57 % 2.62 %
Mail.com	4911 4740	3808 3650	985 975	118 115	77.54 % 77.00 %	20.06 % 20.57 %	2.40 % 2.43 %
Yandex Mail	4819 4759	3674 3597	1045 1053	100 109	76.24 % 75.58 %	21.68 % 22.13 %	2.08 % 2.29 %
GMX Mail	4882 4721	3677 3532	1087 1078	118 111	75.32 % 74.81 %	22.27 % 22.83 %	2.42 % 2.35 %
Zoho Mail	4470 4629	3481 3604	895 912	94 113	77.87 % 77.86 %	20.02 % 19.70 %	2.10 % 2.44 %
ProtonMail	4561 4776	3594 3743	855 914	112 119	78.80 % 78.37 %	18.75 % 19.14 %	2.46 % 2.49 %
Custom Mail	4633 4773	3716 3802	806 853	111 118	80.21 % 79.66 %	17.40 % 17.87 %	2.40 % 2.47 %
iCloud Mail	4739 4661	3509 3377	1128 1162	102 122	74.05 % 72.45 %	23.80 % 24.93 %	2.15 % 2.62 %
Tuta	4595 4794	3592 3787	890 891	113 116	78.17 % 78.99 %	19.37 % 18.59 %	2.46 % 2.42 %
Juno.com	4678 4753	3689 3744	886 896	103 113	78.86 % 78.77 %	18.94 % 18.85 %	2.20 % 2.38 %
Mailfence	4622 4730	3660 3716	856 902	106 112	79.19 % 78.56 %	18.52 % 19.07 %	2.29 % 2.37 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.