MailerLite and Benchmark Email Email Deliverability Comparison

MailerLite

Benchmark Email

In this comparison, the deliverability of MailerLite and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.130 64.256	50.230 51.984	12.956 11.432	1.469 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.33 % 80.90 %	20.20 % 17.79 %	2.29 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4814 5017	3744 3990	1001 947	105 97	77.77 % 79.53 %	20.79 % 18.88 %	2.18 % 1.93 %
Elektronics	4954 4959	3895 4054	968 838	116 112	78.62 % 81.75 %	19.54 % 16.90 %	2.34 % 2.26 %
Entertainment	4872 5054	3770 4088	1025 905	109 100	77.38 % 80.89 %	21.04 % 17.91 %	2.24 % 1.98 %
Cosmetics & Beauty	4881 4874	3859 3977	956 852	104 96	79.06 % 81.60 %	19.59 % 17.48 %	2.13 % 1.97 %
Food & Drink	4995 4756	3887 3832	1025 873	120 99	77.82 % 80.57 %	20.52 % 18.36 %	2.40 % 2.08 %
Home & Garden	4860 4986	3826 4050	986 881	111 103	78.72 % 81.23 %	20.29 % 17.67 %	2.28 % 2.07 %
Finance	4835 4816	3889 3968	854 772	116 107	80.43 % 82.39 %	17.66 % 16.03 %	2.40 % 2.22 %
Health	4912 4962	3965 4116	887 768	107 90	80.72 % 82.95 %	18.06 % 15.48 %	2.18 % 1.81 %
Pets	5155 5128	4057 4149	1006 903	123 97	78.70 % 80.91 %	19.52 % 17.61 %	2.39 % 1.89 %
Sport & Fitness	4882 4893	3804 3945	1006 878	120 92	77.92 % 80.63 %	20.61 % 17.94 %	2.46 % 1.88 %
Job & Career	4973 4916	3807 3906	1108 949	109 104	76.55 % 79.45 %	22.28 % 19.30 %	2.19 % 2.12 %
Dating	5014 4920	3764 3850	1184 1022	110 94	75.07 % 78.25 %	23.61 % 20.77 %	2.19 % 1.91 %
Other	4983 4975	3963 4059	950 844	119 98	79.53 % 81.59 %	19.06 % 16.96 %	2.39 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4670	3532 3698	1085 936	115 91	75.20 % 79.19 %	23.10 % 20.04 %	2.45 % 1.95 %
Outlook Mail	4718 4924	3633 3941	1018 926	104 96	77.00 % 80.04 %	21.58 % 18.81 %	2.20 % 1.95 %
Yahoo Mail	4713 4688	3671 3774	976 856	107 95	77.89 % 80.50 %	20.71 % 18.26 %	2.27 % 2.03 %
AOL Mail	4709 4499	3677 3634	960 807	110 92	78.08 % 80.77 %	20.39 % 17.94 %	2.34 % 2.04 %
Mail.com	4720 4687	3737 3838	906 802	107 95	79.17 % 81.89 %	19.19 % 17.11 %	2.27 % 2.03 %
Yandex Mail	4810 4988	3752 4005	983 898	103 97	78.00 % 80.29 %	20.44 % 18.00 %	2.14 % 1.94 %
GMX Mail	4668 4755	3604 3794	999 931	108 89	77.21 % 79.79 %	21.40 % 19.58 %	2.31 % 1.87 %
Zoho Mail	4656 4609	3695 3770	914 755	99 97	79.36 % 81.80 %	19.63 % 16.38 %	2.13 % 2.10 %
ProtonMail	4703 4768	3763 3915	897 781	109 101	80.01 % 82.11 %	19.07 % 16.38 %	2.32 % 2.12 %
Custom Mail	4629 4523	3717 3760	829 699	111 86	80.30 % 83.13 %	17.91 % 15.45 %	2.40 % 1.90 %
iCloud Mail	4594 4757	3520 3732	1025 977	108 100	76.62 % 78.45 %	22.31 % 20.54 %	2.35 % 2.10 %
Tuta	4650 4644	3676 3839	888 749	116 93	79.05 % 82.67 %	19.10 % 16.13 %	2.49 % 2.00 %
Juno.com	4784 4640	3811 3787	903 768	108 97	79.66 % 81.62 %	18.88 % 16.55 %	2.26 % 2.09 %
Mailfence	3079 3104	2442 2497	573 547	64 60	79.31 % 80.44 %	18.61 % 17.62 %	2.08 % 1.93 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.