MailerLite and Benchmark Email Email Deliverability Comparison

MailerLite

Benchmark Email

In this comparison, the deliverability of MailerLite and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.782 76.745	58.982 58.968	15.987 15.953	1.813 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.82 % 76.84 %	20.82 % 20.79 %	2.36 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5999 5914	4570 4504	1295 1267	134 143	76.18 % 76.16 %	21.59 % 21.42 %	2.23 % 2.42 %
Elektronics	5878 5868	4594 4553	1157 1181	127 134	78.16 % 77.59 %	19.68 % 20.13 %	2.16 % 2.28 %
Entertainment	5895 5828	4466 4466	1290 1211	139 151	75.76 % 76.63 %	21.88 % 20.78 %	2.36 % 2.59 %
Cosmetics & Beauty	5906 5890	4573 4508	1198 1235	135 147	77.43 % 76.54 %	20.28 % 20.97 %	2.29 % 2.50 %
Food & Drink	5742 5750	4389 4392	1213 1217	140 141	76.44 % 76.38 %	21.13 % 21.17 %	2.44 % 2.45 %
Home & Garden	5963 5793	4599 4419	1218 1235	146 139	77.13 % 76.28 %	20.43 % 21.32 %	2.45 % 2.40 %
Finance	5987 6023	4771 4833	1062 1058	154 132	79.69 % 80.24 %	17.74 % 17.57 %	2.57 % 2.19 %
Health	6005 5855	4832 4728	1040 989	133 138	80.47 % 80.75 %	17.32 % 16.89 %	2.21 % 2.36 %
Pets	5865 6044	4490 4628	1235 1266	140 150	76.56 % 76.57 %	21.06 % 20.95 %	2.39 % 2.48 %
Sport & Fitness	5692 5966	4289 4538	1255 1289	148 139	75.35 % 76.06 %	22.05 % 21.61 %	2.60 % 2.33 %
Job & Career	5948 5805	4395 4293	1406 1383	147 129	73.89 % 73.95 %	23.64 % 23.82 %	2.47 % 2.22 %
Dating	6001 6096	4367 4448	1493 1502	141 146	72.77 % 72.97 %	24.88 % 24.64 %	2.35 % 2.40 %
Other	5901 5913	4647 4658	1125 1120	129 135	78.75 % 78.78 %	19.06 % 18.94 %	2.19 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5357 5749	3890 4230	1337 1383	130 136	72.62 % 73.58 %	24.96 % 24.06 %	2.43 % 2.37 %
Outlook Mail	5383 5551	4032 4199	1222 1218	129 134	74.90 % 75.64 %	22.70 % 21.94 %	2.40 % 2.41 %
Yahoo Mail	5570 5389	4220 4096	1221 1163	129 130	75.76 % 76.01 %	21.92 % 21.58 %	2.32 % 2.41 %
AOL Mail	5521 5421	4229 4128	1154 1154	138 139	76.60 % 76.15 %	20.90 % 21.29 %	2.50 % 2.56 %
Mail.com	5756 5473	4464 4237	1155 1110	137 126	77.55 % 77.42 %	20.07 % 20.28 %	2.38 % 2.30 %
Yandex Mail	5494 5537	4184 4191	1188 1221	122 125	76.16 % 75.69 %	21.62 % 22.05 %	2.22 % 2.26 %
GMX Mail	5715 5437	4292 4101	1286 1209	137 127	75.10 % 75.43 %	22.50 % 22.24 %	2.40 % 2.34 %
Zoho Mail	5415 5426	4221 4257	1073 1041	121 128	77.95 % 78.46 %	19.82 % 19.19 %	2.23 % 2.36 %
ProtonMail	5288 5529	4167 4351	989 1053	132 125	78.80 % 78.69 %	18.70 % 19.05 %	2.50 % 2.26 %
Custom Mail	5542 5609	4454 4490	955 990	133 129	80.37 % 80.05 %	17.23 % 17.65 %	2.40 % 2.30 %
iCloud Mail	5593 5310	4111 3859	1357 1320	125 131	73.50 % 72.67 %	24.26 % 24.86 %	2.23 % 2.47 %
Tuta	5238 5461	4126 4288	979 1039	133 134	78.77 % 78.52 %	18.69 % 19.03 %	2.54 % 2.45 %
Juno.com	5541 5359	4351 4228	1067 1001	123 130	78.52 % 78.90 %	19.26 % 18.68 %	2.22 % 2.43 %
Mailfence	5369 5494	4241 4313	1004 1051	124 130	78.99 % 78.50 %	18.70 % 19.13 %	2.31 % 2.37 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.