MailerLite and Benchmark Email Email Deliverability Comparison

MailerLite

Benchmark Email

In this comparison, the deliverability of MailerLite and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.517 76.292	59.197 58.458	15.635 16.022	1.685 1.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 76.62 %	20.43 % 21.00 %	2.20 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5998 5850	4604 4451	1270 1259	124 140	76.76 % 76.09 %	21.17 % 21.52 %	2.07 % 2.39 %
Elektronics	5858 5781	4602 4458	1134 1195	122 128	78.56 % 77.11 %	19.36 % 20.67 %	2.08 % 2.21 %
Entertainment	5850 5795	4477 4442	1242 1208	131 145	76.53 % 76.65 %	21.23 % 20.85 %	2.24 % 2.50 %
Cosmetics & Beauty	5878 5920	4580 4516	1171 1255	127 149	77.92 % 76.28 %	19.92 % 21.20 %	2.16 % 2.52 %
Food & Drink	5736 5812	4409 4436	1201 1235	126 141	76.87 % 76.32 %	20.94 % 21.25 %	2.20 % 2.43 %
Home & Garden	5948 5674	4614 4312	1195 1226	139 136	77.57 % 76.00 %	20.09 % 21.61 %	2.34 % 2.40 %
Finance	5938 5979	4772 4820	1023 1028	143 131	80.36 % 80.62 %	17.23 % 17.19 %	2.41 % 2.19 %
Health	5940 5840	4809 4695	1011 1006	120 139	80.96 % 80.39 %	17.02 % 17.23 %	2.02 % 2.38 %
Pets	5892 5865	4534 4470	1227 1249	131 146	76.95 % 76.21 %	20.82 % 21.30 %	2.22 % 2.49 %
Sport & Fitness	5648 5958	4298 4526	1214 1296	136 136	76.10 % 75.97 %	21.49 % 21.75 %	2.41 % 2.28 %
Job & Career	5908 5824	4407 4289	1363 1401	138 134	74.59 % 73.64 %	23.07 % 24.06 %	2.34 % 2.30 %
Dating	5958 6152	4373 4455	1458 1554	127 143	73.40 % 72.42 %	24.47 % 25.26 %	2.13 % 2.32 %
Other	5965 5842	4718 4588	1126 1110	121 144	79.09 % 78.53 %	18.88 % 19.00 %	2.03 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5338 5700	3908 4182	1315 1384	115 134	73.21 % 73.37 %	24.63 % 24.28 %	2.15 % 2.35 %
Outlook Mail	5325 5471	4024 4118	1183 1221	118 132	75.57 % 75.27 %	22.22 % 22.32 %	2.22 % 2.41 %
Yahoo Mail	5490 5397	4183 4097	1187 1170	120 130	76.19 % 75.91 %	21.62 % 21.68 %	2.19 % 2.41 %
AOL Mail	5525 5444	4255 4122	1139 1186	131 136	77.01 % 75.72 %	20.62 % 21.79 %	2.37 % 2.50 %
Mail.com	5680 5463	4438 4216	1116 1125	126 122	78.13 % 77.17 %	19.65 % 20.59 %	2.22 % 2.23 %
Yandex Mail	5358 5504	4107 4151	1130 1226	121 127	76.65 % 75.42 %	21.09 % 22.27 %	2.26 % 2.31 %
GMX Mail	5737 5398	4344 4051	1265 1220	128 127	75.72 % 75.05 %	22.05 % 22.60 %	2.23 % 2.35 %
Zoho Mail	5448 5369	4266 4201	1062 1037	120 131	78.30 % 78.25 %	19.49 % 19.31 %	2.20 % 2.44 %
ProtonMail	5261 5477	4176 4322	962 1031	123 124	79.38 % 78.91 %	18.29 % 18.82 %	2.34 % 2.26 %
Custom Mail	5556 5598	4498 4465	941 1002	117 131	80.96 % 79.76 %	16.94 % 17.90 %	2.11 % 2.34 %
iCloud Mail	5502 5337	4068 3883	1316 1323	118 131	73.94 % 72.76 %	23.92 % 24.79 %	2.14 % 2.45 %
Tuta	5284 5408	4194 4239	969 1038	121 131	79.37 % 78.38 %	18.34 % 19.19 %	2.29 % 2.42 %
Juno.com	5559 5353	4397 4211	1052 1015	110 127	79.10 % 78.67 %	18.92 % 18.96 %	1.98 % 2.37 %
Mailfence	5454 5373	4339 4200	998 1044	117 129	79.56 % 78.17 %	18.30 % 19.43 %	2.15 % 2.40 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.