MailerLite and Benchmark Email Email Deliverability Comparison

MailerLite

Benchmark Email

In this comparison, the deliverability of MailerLite and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.744 76.363	59.777 58.493	15.423 16.108	1.544 1.762

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.89 % 76.60 %	20.10 % 21.09 %	2.01 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 5939	4723 4528	1221 1271	123 140	77.85 % 76.24 %	20.13 % 21.40 %	2.03 % 2.36 %
Elektronics	5834 5919	4616 4563	1102 1220	116 136	79.12 % 77.09 %	18.89 % 20.61 %	1.99 % 2.30 %
Entertainment	5963 5705	4621 4367	1227 1203	115 135	77.49 % 76.55 %	20.58 % 21.09 %	1.93 % 2.37 %
Cosmetics & Beauty	5945 5858	4651 4466	1171 1253	123 139	78.23 % 76.24 %	19.70 % 21.39 %	2.07 % 2.37 %
Food & Drink	5739 5785	4454 4381	1173 1261	112 143	77.61 % 75.73 %	20.44 % 21.80 %	1.95 % 2.47 %
Home & Garden	5937 5847	4597 4457	1211 1252	129 138	77.43 % 76.23 %	20.40 % 21.41 %	2.17 % 2.36 %
Finance	5903 5853	4759 4720	1017 1007	127 126	80.62 % 80.64 %	17.23 % 17.20 %	2.15 % 2.15 %
Health	6051 5742	4929 4636	1010 980	112 126	81.46 % 80.74 %	16.69 % 17.07 %	1.85 % 2.19 %
Pets	5904 6090	4585 4640	1206 1311	113 139	77.66 % 76.19 %	20.43 % 21.53 %	1.91 % 2.28 %
Sport & Fitness	5775 6008	4437 4554	1212 1321	126 133	76.83 % 75.80 %	20.99 % 21.99 %	2.18 % 2.21 %
Job & Career	5807 5783	4345 4284	1343 1365	119 134	74.82 % 74.08 %	23.13 % 23.60 %	2.05 % 2.32 %
Dating	5908 6002	4353 4325	1439 1540	116 137	73.68 % 72.06 %	24.36 % 25.66 %	1.96 % 2.28 %
Other	5911 5832	4707 4572	1091 1124	113 136	79.63 % 78.40 %	18.46 % 19.27 %	1.91 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5601	4064 4105	1322 1365	111 131	73.93 % 73.29 %	24.05 % 24.37 %	2.02 % 2.34 %
Outlook Mail	5388 5730	4101 4293	1176 1305	111 132	76.11 % 74.92 %	21.83 % 22.77 %	2.06 % 2.30 %
Yahoo Mail	5506 5527	4239 4175	1158 1224	109 128	76.99 % 75.54 %	21.03 % 22.15 %	1.98 % 2.32 %
AOL Mail	5564 5404	4315 4084	1132 1189	117 131	77.55 % 75.57 %	20.35 % 22.00 %	2.10 % 2.42 %
Mail.com	5504 5347	4349 4134	1041 1094	114 119	79.02 % 77.31 %	18.91 % 20.46 %	2.07 % 2.23 %
Yandex Mail	5338 5557	4118 4218	1105 1207	115 132	77.14 % 75.90 %	20.70 % 21.72 %	2.15 % 2.38 %
GMX Mail	5713 5461	4333 4099	1266 1231	114 131	75.84 % 75.06 %	22.16 % 22.54 %	2.00 % 2.40 %
Zoho Mail	5462 5302	4317 4151	1030 1024	115 127	79.04 % 78.29 %	18.86 % 19.31 %	2.11 % 2.40 %
ProtonMail	5390 5422	4321 4271	956 1036	113 115	80.17 % 78.77 %	17.74 % 19.11 %	2.10 % 2.12 %
Custom Mail	5552 5555	4485 4429	961 1004	106 122	80.78 % 79.73 %	17.31 % 18.07 %	1.91 % 2.20 %
iCloud Mail	5592 5390	4150 3923	1337 1341	105 126	74.21 % 72.78 %	23.91 % 24.88 %	1.88 % 2.34 %
Tuta	5345 5355	4294 4204	944 1022	107 129	80.34 % 78.51 %	17.66 % 19.08 %	2.00 % 2.41 %
Juno.com	5385 5394	4269 4247	1017 1030	99 117	79.28 % 78.74 %	18.89 % 19.10 %	1.84 % 2.17 %
Mailfence	5508 5318	4422 4160	978 1036	108 122	80.28 % 78.22 %	17.76 % 19.48 %	1.96 % 2.29 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.