MailerLite and Benchmark Email Email Deliverability Comparison

MailerLite

Benchmark Email

In this comparison, the deliverability of MailerLite and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 66.291	50.988 51.770	13.286 13.154	1.432 1.367

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 78.10 %	20.22 % 19.84 %	2.18 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 5153	3742 3949	1050 1101	100 103	76.49 % 76.63 %	21.46 % 21.37 %	2.04 % 2.00 %
Elektronics	5052 4958	3963 3899	981 954	108 105	78.44 % 78.64 %	19.42 % 19.24 %	2.14 % 2.12 %
Entertainment	5002 5001	3815 3898	1077 999	110 104	76.27 % 77.94 %	21.53 % 19.98 %	2.20 % 2.08 %
Cosmetics & Beauty	5098 5061	4011 3979	987 977	100 105	78.68 % 78.62 %	19.36 % 19.30 %	1.96 % 2.07 %
Food & Drink	5025 4952	3849 3841	1059 1009	117 102	76.60 % 77.56 %	21.07 % 20.38 %	2.33 % 2.06 %
Home & Garden	5029 5025	3916 3920	1004 1000	109 105	77.87 % 78.01 %	19.96 % 19.90 %	2.17 % 2.09 %
Finance	4986 5173	4036 4182	830 877	120 114	80.95 % 80.84 %	16.65 % 16.95 %	2.41 % 2.20 %
Health	4950 5211	4019 4237	827 876	104 98	81.19 % 81.31 %	16.71 % 16.81 %	2.10 % 1.88 %
Pets	5261 5136	4080 4006	1054 1021	127 109	77.55 % 78.00 %	20.03 % 19.88 %	2.41 % 2.12 %
Sport & Fitness	4975 5048	3829 3934	1030 1011	116 103	76.96 % 77.93 %	20.70 % 20.03 %	2.33 % 2.04 %
Job & Career	5118 5114	3852 3877	1159 1127	107 110	75.26 % 75.81 %	22.65 % 22.04 %	2.09 % 2.15 %
Dating	5189 5323	3817 3953	1271 1265	101 105	73.56 % 74.26 %	24.49 % 23.76 %	1.95 % 1.97 %
Other	5129 5136	4059 4095	957 937	113 104	79.14 % 79.73 %	18.66 % 18.24 %	2.20 % 2.02 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4828	3491 3620	1146 1113	107 95	73.59 % 74.98 %	24.16 % 23.05 %	2.26 % 1.97 %
Outlook Mail	4726 4793	3588 3670	1039 1023	99 100	75.92 % 76.57 %	21.98 % 21.34 %	2.09 % 2.09 %
Yahoo Mail	4711 4663	3600 3610	1009 951	102 102	76.42 % 77.42 %	21.42 % 20.39 %	2.17 % 2.19 %
AOL Mail	4639 4530	3576 3509	957 925	106 96	77.09 % 77.46 %	20.63 % 20.42 %	2.28 % 2.12 %
Mail.com	4931 4778	3874 3765	950 917	107 96	78.56 % 78.80 %	19.27 % 19.19 %	2.17 % 2.01 %
Yandex Mail	4763 4812	3670 3721	998 1001	95 90	77.05 % 77.33 %	20.95 % 20.80 %	1.99 % 1.87 %
GMX Mail	4692 4740	3575 3594	1012 1056	105 90	76.19 % 75.82 %	21.57 % 22.28 %	2.24 % 1.90 %
Zoho Mail	4535 4651	3566 3695	879 862	90 94	78.63 % 79.45 %	19.38 % 18.53 %	1.98 % 2.02 %
ProtonMail	4573 4801	3635 3838	836 857	102 106	79.49 % 79.94 %	18.28 % 17.85 %	2.23 % 2.21 %
Custom Mail	4678 4694	3782 3817	791 782	105 95	80.85 % 81.32 %	16.91 % 16.66 %	2.24 % 2.02 %
iCloud Mail	4660 4792	3479 3550	1074 1133	107 109	74.66 % 74.08 %	23.05 % 23.64 %	2.30 % 2.27 %
Tuta	4651 4790	3669 3848	869 841	113 101	78.89 % 80.33 %	18.68 % 17.56 %	2.43 % 2.11 %
Juno.com	4798 4723	3815 3772	884 851	99 100	79.51 % 79.86 %	18.42 % 18.02 %	2.06 % 2.12 %
Mailfence	4605 4696	3668 3761	842 842	95 93	79.65 % 80.09 %	18.28 % 17.93 %	2.06 % 1.98 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.