MailerLite and Benchmark Email Email Deliverability Comparison

MailerLite

Benchmark Email

In this comparison, the deliverability of MailerLite and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.692 76.501	59.573 58.876	15.500 15.914	1.619 1.711

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 76.96 %	20.21 % 20.80 %	2.11 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5987 5936	4637 4533	1225 1270	125 133	77.45 % 76.36 %	20.46 % 21.39 %	2.09 % 2.24 %
Elektronics	5846 5824	4605 4515	1122 1184	119 125	78.77 % 77.52 %	19.19 % 20.33 %	2.04 % 2.15 %
Entertainment	5868 5703	4533 4391	1216 1175	119 137	77.25 % 76.99 %	20.72 % 20.60 %	2.03 % 2.40 %
Cosmetics & Beauty	5895 5999	4608 4595	1161 1267	126 137	78.17 % 76.60 %	19.69 % 21.12 %	2.14 % 2.28 %
Food & Drink	5809 5800	4491 4428	1195 1235	123 137	77.31 % 76.34 %	20.57 % 21.29 %	2.12 % 2.36 %
Home & Garden	5907 5774	4581 4419	1194 1224	132 131	77.55 % 76.53 %	20.21 % 21.20 %	2.23 % 2.27 %
Finance	5977 5942	4825 4821	1020 996	132 125	80.73 % 81.13 %	17.07 % 16.76 %	2.21 % 2.10 %
Health	5891 5777	4772 4673	1002 978	117 126	81.00 % 80.89 %	17.01 % 16.93 %	1.99 % 2.18 %
Pets	5809 6037	4488 4610	1200 1289	121 138	77.26 % 76.36 %	20.66 % 21.35 %	2.08 % 2.29 %
Sport & Fitness	5749 5935	4404 4522	1214 1286	131 127	76.60 % 76.19 %	21.12 % 21.67 %	2.28 % 2.14 %
Job & Career	6002 5829	4490 4335	1379 1370	133 124	74.81 % 74.37 %	22.98 % 23.50 %	2.22 % 2.13 %
Dating	5969 6050	4393 4384	1454 1530	122 136	73.60 % 72.46 %	24.36 % 25.29 %	2.04 % 2.25 %
Other	5983 5895	4746 4650	1118 1110	119 135	79.32 % 78.88 %	18.69 % 18.83 %	1.99 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5419 5720	3986 4226	1318 1368	115 126	73.56 % 73.88 %	24.32 % 23.92 %	2.12 % 2.20 %
Outlook Mail	5295 5654	4018 4259	1162 1267	115 128	75.88 % 75.33 %	21.95 % 22.41 %	2.17 % 2.26 %
Yahoo Mail	5420 5470	4137 4157	1169 1188	114 125	76.33 % 76.00 %	21.57 % 21.72 %	2.10 % 2.29 %
AOL Mail	5539 5323	4278 4038	1137 1158	124 127	77.23 % 75.86 %	20.53 % 21.75 %	2.24 % 2.39 %
Mail.com	5555 5370	4390 4163	1047 1096	118 111	79.03 % 77.52 %	18.85 % 20.41 %	2.12 % 2.07 %
Yandex Mail	5331 5681	4100 4319	1115 1235	116 127	76.91 % 76.03 %	20.92 % 21.74 %	2.18 % 2.24 %
GMX Mail	5759 5409	4374 4091	1262 1194	123 124	75.95 % 75.63 %	21.91 % 22.07 %	2.14 % 2.29 %
Zoho Mail	5455 5415	4298 4264	1040 1028	117 123	78.79 % 78.74 %	19.07 % 18.98 %	2.14 % 2.27 %
ProtonMail	5395 5429	4308 4290	971 1026	116 113	79.85 % 79.02 %	18.00 % 18.90 %	2.15 % 2.08 %
Custom Mail	5470 5615	4428 4489	932 1004	110 122	80.95 % 79.95 %	17.04 % 17.88 %	2.01 % 2.17 %
iCloud Mail	5683 5279	4222 3870	1347 1289	114 120	74.29 % 73.31 %	23.70 % 24.42 %	2.01 % 2.27 %
Tuta	5417 5387	4318 4249	980 1013	119 125	79.71 % 78.88 %	18.09 % 18.80 %	2.20 % 2.32 %
Juno.com	5492 5411	4360 4275	1027 1014	105 122	79.39 % 79.01 %	18.70 % 18.74 %	1.91 % 2.25 %
Mailfence	5462 5338	4356 4186	993 1034	113 118	79.75 % 78.42 %	18.18 % 19.37 %	2.07 % 2.21 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.