MailerLite and Benchmark Email Email Deliverability Comparison

MailerLite

Benchmark Email

In this comparison, the deliverability of MailerLite and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.596 66.517	50.480 51.489	13.577 13.555	1.539 1.473

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 77.41 %	20.70 % 20.38 %	2.35 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4944 5092	3755 3869	1079 1119	110 104	75.95 % 75.98 %	21.82 % 21.98 %	2.22 % 2.04 %
Elektronics	5146 4973	4020 3847	1011 1013	115 113	78.12 % 77.36 %	19.65 % 20.37 %	2.23 % 2.27 %
Entertainment	4977 5012	3776 3878	1084 1024	117 110	75.87 % 77.37 %	21.78 % 20.43 %	2.35 % 2.19 %
Cosmetics & Beauty	5023 5223	3895 4055	1016 1046	112 122	77.54 % 77.64 %	20.23 % 20.03 %	2.23 % 2.34 %
Food & Drink	4972 4966	3790 3822	1056 1032	126 112	76.23 % 76.96 %	21.24 % 20.78 %	2.53 % 2.26 %
Home & Garden	5094 5045	3929 3898	1043 1033	122 114	77.13 % 77.26 %	20.48 % 20.48 %	2.39 % 2.26 %
Finance	4988 5216	4003 4194	854 902	131 120	80.25 % 80.41 %	17.12 % 17.29 %	2.63 % 2.30 %
Health	4991 5162	4043 4202	838 854	110 106	81.01 % 81.40 %	16.79 % 16.54 %	2.20 % 2.05 %
Pets	5297 5207	4057 4018	1110 1073	130 116	76.59 % 77.17 %	20.96 % 20.61 %	2.45 % 2.23 %
Sport & Fitness	4889 5103	3725 3931	1039 1062	125 110	76.19 % 77.03 %	21.25 % 20.81 %	2.56 % 2.16 %
Job & Career	5045 5025	3753 3776	1176 1138	116 111	74.39 % 75.14 %	23.31 % 22.65 %	2.30 % 2.21 %
Dating	5146 5351	3749 3944	1285 1287	112 120	72.85 % 73.71 %	24.97 % 24.05 %	2.18 % 2.24 %
Other	5084 5142	3985 4055	986 972	113 115	78.38 % 78.86 %	19.39 % 18.90 %	2.22 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4689 4961	3410 3682	1163 1171	116 108	72.72 % 74.22 %	24.80 % 23.60 %	2.47 % 2.18 %
Outlook Mail	4758 4807	3584 3647	1066 1049	108 111	75.33 % 75.87 %	22.40 % 21.82 %	2.27 % 2.31 %
Yahoo Mail	4647 4735	3509 3641	1033 986	105 108	75.51 % 76.90 %	22.23 % 20.82 %	2.26 % 2.28 %
AOL Mail	4645 4536	3560 3467	959 967	126 102	76.64 % 76.43 %	20.65 % 21.32 %	2.71 % 2.25 %
Mail.com	4900 4907	3809 3828	975 972	116 107	77.73 % 78.01 %	19.90 % 19.81 %	2.37 % 2.18 %
Yandex Mail	4801 4717	3678 3615	1024 1007	99 95	76.61 % 76.64 %	21.33 % 21.35 %	2.06 % 2.01 %
GMX Mail	4834 4808	3636 3623	1078 1085	120 100	75.22 % 75.35 %	22.30 % 22.57 %	2.48 % 2.08 %
Zoho Mail	4439 4653	3456 3668	892 881	91 104	77.86 % 78.83 %	20.09 % 18.93 %	2.05 % 2.24 %
ProtonMail	4591 4771	3619 3766	861 897	111 108	78.83 % 78.94 %	18.75 % 18.80 %	2.42 % 2.26 %
Custom Mail	4664 4683	3751 3774	800 804	113 105	80.42 % 80.59 %	17.15 % 17.17 %	2.42 % 2.24 %
iCloud Mail	4693 4717	3476 3469	1112 1134	105 114	74.07 % 73.54 %	23.69 % 24.04 %	2.24 % 2.42 %
Tuta	4581 4797	3590 3810	874 878	117 109	78.37 % 79.42 %	19.08 % 18.30 %	2.55 % 2.27 %
Juno.com	4755 4681	3757 3719	891 860	107 102	79.01 % 79.45 %	18.74 % 18.37 %	2.25 % 2.18 %
Mailfence	4599 4744	3645 3780	849 864	105 100	79.26 % 79.68 %	18.46 % 18.21 %	2.28 % 2.11 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.