MailerLite and Benchmark Email Email Deliverability Comparison

MailerLite

Benchmark Email

In this comparison, the deliverability of MailerLite and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.001 65.210	50.857 51.727	12.922 12.292	1.453 1.362

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 79.32 %	19.88 % 18.85 %	2.24 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4842 5002	3740 3885	1022 1015	98 104	77.24 % 77.67 %	21.11 % 20.29 %	2.02 % 2.08 %
Elektronics	4916 4926	3884 3942	939 891	115 109	79.01 % 80.02 %	19.10 % 18.09 %	2.34 % 2.21 %
Entertainment	4957 5041	3814 3984	1048 966	109 106	76.94 % 79.03 %	21.14 % 19.16 %	2.20 % 2.10 %
Cosmetics & Beauty	5008 4918	3967 3938	957 896	101 103	79.21 % 80.07 %	19.11 % 18.22 %	2.02 % 2.09 %
Food & Drink	4971 4841	3858 3815	1012 937	119 101	77.61 % 78.81 %	20.36 % 19.36 %	2.39 % 2.09 %
Home & Garden	4988 4997	3921 3966	980 941	111 106	78.61 % 79.37 %	19.65 % 18.83 %	2.23 % 2.12 %
Finance	4881 5027	3951 4104	833 829	119 113	80.95 % 81.64 %	17.07 % 16.49 %	2.44 % 2.25 %
Health	5008 5108	4074 4199	838 830	106 98	81.35 % 82.20 %	16.73 % 16.25 %	2.12 % 1.92 %
Pets	5280 5077	4153 4021	1018 949	129 105	78.66 % 79.20 %	19.28 % 18.69 %	2.44 % 2.07 %
Sport & Fitness	4941 4998	3837 3950	1004 956	120 102	77.66 % 79.03 %	20.32 % 19.13 %	2.43 % 2.04 %
Job & Career	5006 4981	3806 3861	1112 1022	106 110	76.03 % 77.51 %	22.21 % 20.52 %	2.12 % 2.21 %
Dating	5140 5215	3824 3970	1221 1161	105 101	74.40 % 76.13 %	23.75 % 22.26 %	2.04 % 1.94 %
Other	5063 5079	4028 4092	938 899	115 104	79.56 % 80.57 %	18.53 % 17.70 %	2.27 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4692	3543 3600	1104 1008	108 97	74.61 % 76.73 %	23.25 % 21.48 %	2.27 % 2.07 %
Outlook Mail	4776 4895	3672 3839	1032 970	101 99	76.88 % 78.43 %	21.61 % 19.82 %	2.11 % 2.02 %
Yahoo Mail	4775 4718	3703 3722	979 902	106 103	77.55 % 78.89 %	20.50 % 19.12 %	2.22 % 2.18 %
AOL Mail	4779 4544	3726 3578	952 885	113 97	77.97 % 78.74 %	19.92 % 19.48 %	2.36 % 2.13 %
Mail.com	4795 4787	3770 3849	923 862	108 102	78.62 % 80.41 %	19.25 % 18.01 %	2.25 % 2.13 %
Yandex Mail	4767 4782	3711 3765	969 922	99 92	77.85 % 78.73 %	20.33 % 19.28 %	2.08 % 1.92 %
GMX Mail	4655 4698	3584 3646	980 977	104 90	76.99 % 77.61 %	21.05 % 20.80 %	2.23 % 1.92 %
Zoho Mail	4659 4615	3690 3714	893 814	97 100	79.20 % 80.48 %	19.17 % 17.64 %	2.08 % 2.17 %
ProtonMail	4642 4869	3723 3938	850 835	110 106	80.20 % 80.88 %	18.31 % 17.15 %	2.37 % 2.18 %
Custom Mail	4666 4585	3772 3773	789 727	109 92	80.84 % 82.29 %	16.91 % 15.86 %	2.34 % 2.01 %
iCloud Mail	4551 4800	3454 3648	1015 1059	107 109	75.90 % 76.00 %	22.30 % 22.06 %	2.35 % 2.27 %
Tuta	4580 4702	3639 3816	844 810	112 97	79.45 % 81.16 %	18.43 % 17.23 %	2.45 % 2.06 %
Juno.com	4778 4624	3819 3727	891 814	102 98	79.93 % 80.60 %	18.65 % 17.60 %	2.13 % 2.12 %
Mailfence	3829 3899	3051 3112	701 707	77 80	79.68 % 79.82 %	18.31 % 18.13 %	2.01 % 2.05 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.