Benchmark Email and MailerLite Email Deliverability Comparison

Benchmark Email

MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.239 76.567	59.920 59.079	15.629 15.733	1.690 1.755

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 77.16 %	20.23 % 20.55 %	2.19 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5977 5770	4552 4396	1301 1246	124 128	76.16 % 76.19 %	21.77 % 21.59 %	2.07 % 2.22 %
Elektronics	5753 5932	4470 4641	1153 1156	130 135	77.70 % 78.24 %	20.04 % 19.49 %	2.26 % 2.28 %
Entertainment	5834 5800	4526 4414	1182 1253	126 133	77.58 % 76.10 %	20.26 % 21.60 %	2.16 % 2.29 %
Cosmetics & Beauty	5985 5908	4664 4609	1186 1173	135 126	77.93 % 78.01 %	19.82 % 19.85 %	2.26 % 2.13 %
Food & Drink	5789 5789	4464 4429	1197 1218	128 142	77.11 % 76.51 %	20.68 % 21.04 %	2.21 % 2.45 %
Home & Garden	5867 5875	4543 4540	1193 1200	131 135	77.43 % 77.28 %	20.33 % 20.43 %	2.23 % 2.30 %
Finance	6000 5845	4830 4707	1032 992	138 146	80.50 % 80.53 %	17.20 % 16.97 %	2.30 % 2.50 %
Health	6031 5855	4908 4738	1002 988	121 129	81.38 % 80.92 %	16.61 % 16.87 %	2.01 % 2.20 %
Pets	6062 6171	4699 4742	1228 1280	135 149	77.52 % 76.84 %	20.26 % 20.74 %	2.23 % 2.41 %
Sport & Fitness	5893 5758	4549 4402	1219 1214	125 142	77.19 % 76.45 %	20.69 % 21.08 %	2.12 % 2.47 %
Job & Career	5895 5919	4437 4419	1328 1370	130 130	75.27 % 74.66 %	22.53 % 23.15 %	2.21 % 2.20 %
Dating	6179 6008	4560 4384	1484 1497	135 127	73.80 % 72.97 %	24.02 % 24.92 %	2.18 % 2.11 %
Other	5974 5937	4718 4658	1124 1146	132 133	78.98 % 78.46 %	18.81 % 19.30 %	2.21 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5630 5507	4181 4029	1328 1345	121 133	74.26 % 73.16 %	23.59 % 24.42 %	2.15 % 2.42 %
Outlook Mail	5643 5522	4294 4161	1223 1237	126 124	76.09 % 75.35 %	21.67 % 22.40 %	2.23 % 2.25 %
Yahoo Mail	5472 5436	4214 4123	1133 1191	125 122	77.01 % 75.85 %	20.71 % 21.91 %	2.28 % 2.24 %
AOL Mail	5302 5452	4065 4195	1117 1121	120 136	76.67 % 76.94 %	21.07 % 20.56 %	2.26 % 2.49 %
Mail.com	5633 5721	4411 4466	1099 1123	123 132	78.31 % 78.06 %	19.51 % 19.63 %	2.18 % 2.31 %
Yandex Mail	5539 5528	4255 4237	1174 1176	110 115	76.82 % 76.65 %	21.20 % 21.27 %	1.99 % 2.08 %
GMX Mail	5522 5643	4167 4271	1241 1238	114 134	75.46 % 75.69 %	22.47 % 21.94 %	2.06 % 2.37 %
Zoho Mail	5396 5283	4262 4120	1017 1053	117 110	78.98 % 77.99 %	18.85 % 19.93 %	2.17 % 2.08 %
ProtonMail	5584 5337	4419 4218	1040 993	125 126	79.14 % 79.03 %	18.62 % 18.61 %	2.24 % 2.36 %
Custom Mail	5462 5406	4407 4346	936 932	119 128	80.68 % 80.39 %	17.14 % 17.24 %	2.18 % 2.37 %
iCloud Mail	5539 5432	4082 4030	1327 1276	130 126	73.70 % 74.19 %	23.96 % 23.49 %	2.35 % 2.32 %
Tuta	5569 5398	4440 4247	1004 1016	125 135	79.73 % 78.68 %	18.03 % 18.82 %	2.24 % 2.50 %
Juno.com	5501 5555	4378 4395	1002 1040	121 120	79.59 % 79.12 %	18.21 % 18.72 %	2.20 % 2.16 %
Mailfence	5447 5347	4345 4241	988 992	114 114	79.77 % 79.32 %	18.14 % 18.55 %	2.09 % 2.13 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.