Benchmark Email and MailerLite Email Deliverability Comparison

Benchmark Email

MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 76.517	58.458 59.197	16.022 15.635	1.812 1.685

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.36 %	21.00 % 20.43 %	2.38 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 5998	4451 4604	1259 1270	140 124	76.09 % 76.76 %	21.52 % 21.17 %	2.39 % 2.07 %
Elektronics	5781 5858	4458 4602	1195 1134	128 122	77.11 % 78.56 %	20.67 % 19.36 %	2.21 % 2.08 %
Entertainment	5795 5850	4442 4477	1208 1242	145 131	76.65 % 76.53 %	20.85 % 21.23 %	2.50 % 2.24 %
Cosmetics & Beauty	5920 5878	4516 4580	1255 1171	149 127	76.28 % 77.92 %	21.20 % 19.92 %	2.52 % 2.16 %
Food & Drink	5812 5736	4436 4409	1235 1201	141 126	76.32 % 76.87 %	21.25 % 20.94 %	2.43 % 2.20 %
Home & Garden	5674 5948	4312 4614	1226 1195	136 139	76.00 % 77.57 %	21.61 % 20.09 %	2.40 % 2.34 %
Finance	5979 5938	4820 4772	1028 1023	131 143	80.62 % 80.36 %	17.19 % 17.23 %	2.19 % 2.41 %
Health	5840 5940	4695 4809	1006 1011	139 120	80.39 % 80.96 %	17.23 % 17.02 %	2.38 % 2.02 %
Pets	5865 5892	4470 4534	1249 1227	146 131	76.21 % 76.95 %	21.30 % 20.82 %	2.49 % 2.22 %
Sport & Fitness	5958 5648	4526 4298	1296 1214	136 136	75.97 % 76.10 %	21.75 % 21.49 %	2.28 % 2.41 %
Job & Career	5824 5908	4289 4407	1401 1363	134 138	73.64 % 74.59 %	24.06 % 23.07 %	2.30 % 2.34 %
Dating	6152 5958	4455 4373	1554 1458	143 127	72.42 % 73.40 %	25.26 % 24.47 %	2.32 % 2.13 %
Other	5842 5965	4588 4718	1110 1126	144 121	78.53 % 79.09 %	19.00 % 18.88 %	2.46 % 2.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5338	4182 3908	1384 1315	134 115	73.37 % 73.21 %	24.28 % 24.63 %	2.35 % 2.15 %
Outlook Mail	5471 5325	4118 4024	1221 1183	132 118	75.27 % 75.57 %	22.32 % 22.22 %	2.41 % 2.22 %
Yahoo Mail	5397 5490	4097 4183	1170 1187	130 120	75.91 % 76.19 %	21.68 % 21.62 %	2.41 % 2.19 %
AOL Mail	5444 5525	4122 4255	1186 1139	136 131	75.72 % 77.01 %	21.79 % 20.62 %	2.50 % 2.37 %
Mail.com	5463 5680	4216 4438	1125 1116	122 126	77.17 % 78.13 %	20.59 % 19.65 %	2.23 % 2.22 %
Yandex Mail	5504 5358	4151 4107	1226 1130	127 121	75.42 % 76.65 %	22.27 % 21.09 %	2.31 % 2.26 %
GMX Mail	5398 5737	4051 4344	1220 1265	127 128	75.05 % 75.72 %	22.60 % 22.05 %	2.35 % 2.23 %
Zoho Mail	5369 5448	4201 4266	1037 1062	131 120	78.25 % 78.30 %	19.31 % 19.49 %	2.44 % 2.20 %
ProtonMail	5477 5261	4322 4176	1031 962	124 123	78.91 % 79.38 %	18.82 % 18.29 %	2.26 % 2.34 %
Custom Mail	5598 5556	4465 4498	1002 941	131 117	79.76 % 80.96 %	17.90 % 16.94 %	2.34 % 2.11 %
iCloud Mail	5337 5502	3883 4068	1323 1316	131 118	72.76 % 73.94 %	24.79 % 23.92 %	2.45 % 2.14 %
Tuta	5408 5284	4239 4194	1038 969	131 121	78.38 % 79.37 %	19.19 % 18.34 %	2.42 % 2.29 %
Juno.com	5353 5559	4211 4397	1015 1052	127 110	78.67 % 79.10 %	18.96 % 18.92 %	2.37 % 1.98 %
Mailfence	5373 5454	4200 4339	1044 998	129 117	78.17 % 79.56 %	19.43 % 18.30 %	2.40 % 2.15 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.