Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 464.086	355.143 350.548	92.663 95.358	18.151 18.180

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 75.54 %	19.89 % 20.55 %	3.90 % 3.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 35672	28259 27961	6151 6451	1290 1260	79.16 % 78.38 %	17.23 % 18.08 %	3.61 % 3.53 %
Elektronics	36123 35120	27703 26831	7066 6939	1354 1350	76.69 % 76.40 %	19.56 % 19.76 %	3.75 % 3.84 %
Entertainment	35412 35392	27028 26791	7016 7296	1368 1305	76.32 % 75.70 %	19.81 % 20.61 %	3.86 % 3.69 %
Cosmetics & Beauty	35681 35992	27171 27069	7112 7485	1398 1438	76.15 % 75.21 %	19.93 % 20.80 %	3.92 % 4.00 %
Food & Drink	35788 35937	28314 28143	6204 6513	1270 1281	79.12 % 78.31 %	17.34 % 18.12 %	3.55 % 3.56 %
Home & Garden	36065 35768	28615 28057	6197 6402	1253 1309	79.34 % 78.44 %	17.18 % 17.90 %	3.47 % 3.66 %
Finance	36096 36237	26290 26131	8250 8496	1556 1610	72.83 % 72.11 %	22.86 % 23.45 %	4.31 % 4.44 %
Health	36349 35861	26802 26256	8087 8174	1460 1431	73.74 % 73.22 %	22.25 % 22.79 %	4.02 % 3.99 %
Pets	35918 35725	28132 27690	6508 6719	1278 1316	78.32 % 77.51 %	18.12 % 18.81 %	3.56 % 3.68 %
Sport & Fitness	34992 35735	26369 26553	7199 7746	1424 1436	75.36 % 74.31 %	20.57 % 21.68 %	4.07 % 4.02 %
Job & Career	36277 35825	26839 26352	7810 7956	1628 1517	73.98 % 73.56 %	21.53 % 22.21 %	4.49 % 4.23 %
Dating	35782 35402	25694 25218	8567 8596	1521 1588	71.81 % 71.23 %	23.94 % 24.28 %	4.25 % 4.49 %
Other	35774 35420	27927 27496	6496 6585	1351 1339	78.07 % 77.63 %	18.16 % 18.59 %	3.78 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 44744	32383 32175	10237 10586	1987 1983	72.60 % 71.91 %	22.95 % 23.66 %	4.45 % 4.43 %
Outlook Mail	45135 45008	33065 32889	10152 10246	1918 1873	73.26 % 73.07 %	22.49 % 22.76 %	4.25 % 4.16 %
Yahoo Mail	44944 44729	34098 33546	9049 9362	1797 1821	75.87 % 75.00 %	20.13 % 20.93 %	4.00 % 4.07 %
AOL Mail	45127 44548	34170 33471	9156 9329	1801 1748	75.72 % 75.13 %	20.29 % 20.94 %	3.99 % 3.92 %
Mail.com	45241 44909	34831 34208	8719 8958	1691 1743	76.99 % 76.17 %	19.27 % 19.95 %	3.74 % 3.88 %
Yandex Mail	44855 44352	33284 32756	9681 9773	1890 1823	74.20 % 73.85 %	21.58 % 22.04 %	4.21 % 4.11 %
GMX Mail	45126 44905	34733 34287	8859 9010	1534 1608	76.97 % 76.35 %	19.63 % 20.06 %	3.40 % 3.58 %
Zoho Mail	44845 44739	34839 34627	8306 8495	1700 1617	77.69 % 77.40 %	18.52 % 18.99 %	3.79 % 3.61 %
ProtonMail	44722 44907	34852 34752	8276 8606	1594 1549	77.93 % 77.39 %	18.51 % 19.16 %	3.56 % 3.45 %
Custom Mail	44780 45066	35408 35291	7797 8179	1575 1596	79.07 % 78.31 %	17.41 % 18.15 %	3.52 % 3.54 %
iCloud Mail	5589 5372	4289 3908	1023 1137	277 327	76.74 % 72.75 %	18.30 % 21.17 %	4.96 % 6.09 %
Tuta	5482 5467	4574 4367	719 865	189 235	83.44 % 79.88 %	13.12 % 15.82 %	3.45 % 4.30 %
Juno.com	5504 5340	4617 4271	689 812	198 257	83.88 % 79.98 %	12.52 % 15.21 %	3.60 % 4.81 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.