Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 455.114	347.768 343.434	91.442 93.932	17.812 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 75.46 %	20.01 % 20.64 %	3.90 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 34964	27664 27382	6067 6352	1254 1230	79.07 % 78.31 %	17.34 % 18.17 %	3.58 % 3.52 %
Elektronics	35388 34435	27079 26270	6973 6837	1336 1328	76.52 % 76.29 %	19.70 % 19.85 %	3.78 % 3.86 %
Entertainment	34731 34728	26473 26257	6919 7190	1339 1281	76.22 % 75.61 %	19.92 % 20.70 %	3.86 % 3.69 %
Cosmetics & Beauty	34956 35343	26576 26556	7014 7385	1366 1402	76.03 % 75.14 %	20.07 % 20.90 %	3.91 % 3.97 %
Food & Drink	35094 35228	27727 27562	6120 6413	1247 1253	79.01 % 78.24 %	17.44 % 18.20 %	3.55 % 3.56 %
Home & Garden	35389 35059	28034 27476	6117 6305	1238 1278	79.22 % 78.37 %	17.29 % 17.98 %	3.50 % 3.65 %
Finance	35443 35532	25771 25601	8146 8366	1526 1565	72.71 % 72.05 %	22.98 % 23.54 %	4.31 % 4.40 %
Health	35689 35163	26262 25712	7989 8056	1438 1395	73.59 % 73.12 %	22.39 % 22.91 %	4.03 % 3.97 %
Pets	35216 34990	27549 27103	6419 6607	1248 1280	78.23 % 77.46 %	18.23 % 18.88 %	3.54 % 3.66 %
Sport & Fitness	34322 35068	25821 26032	7102 7633	1399 1403	75.23 % 74.23 %	20.69 % 21.77 %	4.08 % 4.00 %
Job & Career	35568 35154	26270 25839	7700 7835	1598 1480	73.86 % 73.50 %	21.65 % 22.29 %	4.49 % 4.21 %
Dating	35122 34735	25162 24708	8464 8476	1496 1551	71.64 % 71.13 %	24.10 % 24.40 %	4.26 % 4.47 %
Other	35119 34715	27380 26936	6412 6477	1327 1302	77.96 % 77.59 %	18.26 % 18.66 %	3.78 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 44038	31836 31661	10105 10441	1940 1936	72.55 % 71.89 %	23.03 % 23.71 %	4.42 % 4.40 %
Outlook Mail	44469 44353	32522 32388	10051 10127	1896 1838	73.13 % 73.02 %	22.60 % 22.83 %	4.26 % 4.14 %
Yahoo Mail	44291 43961	33562 32939	8956 9233	1773 1789	75.78 % 74.93 %	20.22 % 21.00 %	4.00 % 4.07 %
AOL Mail	44465 43857	33623 32923	9065 9220	1777 1714	75.62 % 75.07 %	20.39 % 21.02 %	4.00 % 3.91 %
Mail.com	44536 44241	34241 33685	8623 8856	1672 1700	76.88 % 76.14 %	19.36 % 20.02 %	3.75 % 3.84 %
Yandex Mail	44181 43691	32743 32244	9578 9657	1860 1790	74.11 % 73.80 %	21.68 % 22.10 %	4.21 % 4.10 %
GMX Mail	44413 44227	34131 33728	8773 8913	1509 1586	76.85 % 76.26 %	19.75 % 20.15 %	3.40 % 3.59 %
Zoho Mail	44161 44018	34257 34041	8224 8391	1680 1586	77.57 % 77.33 %	18.62 % 19.06 %	3.80 % 3.60 %
ProtonMail	44023 44154	34251 34132	8195 8502	1577 1520	77.80 % 77.30 %	18.62 % 19.26 %	3.58 % 3.44 %
Custom Mail	44082 44380	34814 34721	7718 8088	1550 1571	78.98 % 78.24 %	17.51 % 18.22 %	3.52 % 3.54 %
iCloud Mail	4865 4725	3726 3428	898 1011	241 286	76.59 % 72.55 %	18.46 % 21.40 %	4.95 % 6.05 %
Tuta	4820 4751	4015 3788	640 763	165 200	83.30 % 79.73 %	13.28 % 16.06 %	3.42 % 4.21 %
Juno.com	4835 4718	4047 3756	616 730	172 232	83.70 % 79.61 %	12.74 % 15.47 %	3.56 % 4.92 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.