Benchmark Email and MailerLite Email Deliverability Comparison

Benchmark Email

MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.998 65.886	50.496 50.829	13.892 13.573	1.610 1.484

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.51 % 77.15 %	21.05 % 20.60 %	2.44 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5050 5143	3818 3936	1104 1102	128 105	75.60 % 76.53 %	21.86 % 21.43 %	2.53 % 2.04 %
Elektronics	5037 5103	3891 4010	1024 989	122 104	77.25 % 78.58 %	20.33 % 19.38 %	2.42 % 2.04 %
Entertainment	4916 5048	3753 3834	1032 1102	131 112	76.34 % 75.95 %	20.99 % 21.83 %	2.66 % 2.22 %
Cosmetics & Beauty	5130 4978	3905 3872	1094 996	131 110	76.12 % 77.78 %	21.33 % 20.01 %	2.55 % 2.21 %
Food & Drink	4966 4953	3788 3806	1056 1031	122 116	76.28 % 76.84 %	21.26 % 20.82 %	2.46 % 2.34 %
Home & Garden	4955 5044	3765 3910	1068 1018	122 116	75.98 % 77.52 %	21.55 % 20.18 %	2.46 % 2.30 %
Finance	5214 5096	4164 4081	932 888	118 127	79.86 % 80.08 %	17.87 % 17.43 %	2.26 % 2.49 %
Health	5023 5175	4039 4187	862 877	122 111	80.41 % 80.91 %	17.16 % 16.95 %	2.43 % 2.14 %
Pets	5226 5085	3995 3897	1100 1071	131 117	76.44 % 76.64 %	21.05 % 21.06 %	2.51 % 2.30 %
Sport & Fitness	5067 4904	3831 3724	1117 1059	119 121	75.61 % 75.94 %	22.04 % 21.59 %	2.35 % 2.47 %
Job & Career	5039 5113	3712 3787	1214 1204	113 122	73.67 % 74.07 %	24.09 % 23.55 %	2.24 % 2.39 %
Dating	5302 5191	3863 3797	1310 1278	129 116	72.86 % 73.15 %	24.71 % 24.62 %	2.43 % 2.23 %
Other	5073 5053	3972 3988	979 958	122 107	78.30 % 78.92 %	19.30 % 18.96 %	2.40 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5062 4560	3704 3322	1236 1133	122 105	73.17 % 72.85 %	24.42 % 24.85 %	2.41 % 2.30 %
Outlook Mail	4745 4606	3578 3455	1047 1045	120 106	75.41 % 75.01 %	22.07 % 22.69 %	2.53 % 2.30 %
Yahoo Mail	4540 4809	3439 3657	988 1045	113 107	75.75 % 76.04 %	21.76 % 21.73 %	2.49 % 2.22 %
AOL Mail	4623 4829	3506 3700	998 1009	119 120	75.84 % 76.62 %	21.59 % 20.89 %	2.57 % 2.48 %
Mail.com	4699 5000	3615 3891	970 996	114 113	76.93 % 77.82 %	20.64 % 19.92 %	2.43 % 2.26 %
Yandex Mail	4838 4718	3651 3618	1075 1003	112 97	75.47 % 76.69 %	22.22 % 21.26 %	2.32 % 2.06 %
GMX Mail	4634 4897	3475 3693	1048 1090	111 114	74.99 % 75.41 %	22.62 % 22.26 %	2.40 % 2.33 %
Zoho Mail	4660 4583	3641 3583	903 903	116 97	78.13 % 78.18 %	19.38 % 19.70 %	2.49 % 2.12 %
ProtonMail	4758 4563	3727 3608	918 847	113 108	78.33 % 79.07 %	19.29 % 18.56 %	2.37 % 2.37 %
Custom Mail	4846 4720	3852 3807	879 803	115 110	79.49 % 80.66 %	18.14 % 17.01 %	2.37 % 2.33 %
iCloud Mail	4576 4719	3314 3500	1148 1122	114 97	72.42 % 74.17 %	25.09 % 23.78 %	2.49 % 2.06 %
Tuta	4623 4497	3623 3563	886 826	114 108	78.37 % 79.23 %	19.17 % 18.37 %	2.47 % 2.40 %
Juno.com	4672 4761	3685 3766	873 895	114 100	78.87 % 79.10 %	18.69 % 18.80 %	2.44 % 2.10 %
Mailfence	4722 4624	3686 3666	923 856	113 102	78.06 % 79.28 %	19.55 % 18.51 %	2.39 % 2.21 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.