Benchmark Email and MailerLite Email Deliverability Comparison

Benchmark Email

MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.256 64.130	51.984 50.230	11.432 12.956	1.289 1.469

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.90 % 78.33 %	17.79 % 20.20 %	2.01 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5017 4814	3990 3744	947 1001	97 105	79.53 % 77.77 %	18.88 % 20.79 %	1.93 % 2.18 %
Elektronics	4959 4954	4054 3895	838 968	112 116	81.75 % 78.62 %	16.90 % 19.54 %	2.26 % 2.34 %
Entertainment	5054 4872	4088 3770	905 1025	100 109	80.89 % 77.38 %	17.91 % 21.04 %	1.98 % 2.24 %
Cosmetics & Beauty	4874 4881	3977 3859	852 956	96 104	81.60 % 79.06 %	17.48 % 19.59 %	1.97 % 2.13 %
Food & Drink	4756 4995	3832 3887	873 1025	99 120	80.57 % 77.82 %	18.36 % 20.52 %	2.08 % 2.40 %
Home & Garden	4986 4860	4050 3826	881 986	103 111	81.23 % 78.72 %	17.67 % 20.29 %	2.07 % 2.28 %
Finance	4816 4835	3968 3889	772 854	107 116	82.39 % 80.43 %	16.03 % 17.66 %	2.22 % 2.40 %
Health	4962 4912	4116 3965	768 887	90 107	82.95 % 80.72 %	15.48 % 18.06 %	1.81 % 2.18 %
Pets	5128 5155	4149 4057	903 1006	97 123	80.91 % 78.70 %	17.61 % 19.52 %	1.89 % 2.39 %
Sport & Fitness	4893 4882	3945 3804	878 1006	92 120	80.63 % 77.92 %	17.94 % 20.61 %	1.88 % 2.46 %
Job & Career	4916 4973	3906 3807	949 1108	104 109	79.45 % 76.55 %	19.30 % 22.28 %	2.12 % 2.19 %
Dating	4920 5014	3850 3764	1022 1184	94 110	78.25 % 75.07 %	20.77 % 23.61 %	1.91 % 2.19 %
Other	4975 4983	4059 3963	844 950	98 119	81.59 % 79.53 %	16.96 % 19.06 %	1.97 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4670 4697	3698 3532	936 1085	91 115	79.19 % 75.20 %	20.04 % 23.10 %	1.95 % 2.45 %
Outlook Mail	4924 4718	3941 3633	926 1018	96 104	80.04 % 77.00 %	18.81 % 21.58 %	1.95 % 2.20 %
Yahoo Mail	4688 4713	3774 3671	856 976	95 107	80.50 % 77.89 %	18.26 % 20.71 %	2.03 % 2.27 %
AOL Mail	4499 4709	3634 3677	807 960	92 110	80.77 % 78.08 %	17.94 % 20.39 %	2.04 % 2.34 %
Mail.com	4687 4720	3838 3737	802 906	95 107	81.89 % 79.17 %	17.11 % 19.19 %	2.03 % 2.27 %
Yandex Mail	4988 4810	4005 3752	898 983	97 103	80.29 % 78.00 %	18.00 % 20.44 %	1.94 % 2.14 %
GMX Mail	4755 4668	3794 3604	931 999	89 108	79.79 % 77.21 %	19.58 % 21.40 %	1.87 % 2.31 %
Zoho Mail	4609 4656	3770 3695	755 914	97 99	81.80 % 79.36 %	16.38 % 19.63 %	2.10 % 2.13 %
ProtonMail	4768 4703	3915 3763	781 897	101 109	82.11 % 80.01 %	16.38 % 19.07 %	2.12 % 2.32 %
Custom Mail	4523 4629	3760 3717	699 829	86 111	83.13 % 80.30 %	15.45 % 17.91 %	1.90 % 2.40 %
iCloud Mail	4757 4594	3732 3520	977 1025	100 108	78.45 % 76.62 %	20.54 % 22.31 %	2.10 % 2.35 %
Tuta	4644 4650	3839 3676	749 888	93 116	82.67 % 79.05 %	16.13 % 19.10 %	2.00 % 2.49 %
Juno.com	4640 4784	3787 3811	768 903	97 108	81.62 % 79.66 %	16.55 % 18.88 %	2.09 % 2.26 %
Mailfence	3104 3079	2497 2442	547 573	60 64	80.44 % 79.31 %	17.62 % 18.61 %	1.93 % 2.08 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.