Benchmark Email and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 437.416	333.419 329.481	88.752 90.984	17.095 16.951

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 75.32 %	20.20 % 20.80 %	3.89 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 33633	26519 26296	5880 6156	1204 1181	78.92 % 78.19 %	17.50 % 18.30 %	3.58 % 3.51 %
Elektronics	34087 33067	26011 25160	6791 6626	1285 1281	76.31 % 76.09 %	19.92 % 20.04 %	3.77 % 3.87 %
Entertainment	33356 33409	25365 25210	6709 6969	1282 1230	76.04 % 75.46 %	20.11 % 20.86 %	3.84 % 3.68 %
Cosmetics & Beauty	33565 33960	25450 25482	6805 7148	1310 1330	75.82 % 75.04 %	20.27 % 21.05 %	3.90 % 3.92 %
Food & Drink	33735 33869	26600 26477	5940 6211	1195 1181	78.85 % 78.17 %	17.61 % 18.34 %	3.54 % 3.49 %
Home & Garden	34029 33702	26913 26380	5938 6105	1178 1217	79.09 % 78.27 %	17.45 % 18.11 %	3.46 % 3.61 %
Finance	34003 34196	24647 24579	7889 8119	1467 1498	72.48 % 71.88 %	23.20 % 23.74 %	4.31 % 4.38 %
Health	34316 33761	25157 24613	7770 7808	1389 1340	73.31 % 72.90 %	22.64 % 23.13 %	4.05 % 3.97 %
Pets	33884 33650	26449 26030	6233 6397	1202 1223	78.06 % 77.36 %	18.40 % 19.01 %	3.55 % 3.63 %
Sport & Fitness	32992 33697	24767 24975	6889 7388	1336 1334	75.07 % 74.12 %	20.88 % 21.92 %	4.05 % 3.96 %
Job & Career	34201 33798	25217 24807	7465 7583	1519 1408	73.73 % 73.40 %	21.83 % 22.44 %	4.44 % 4.17 %
Dating	33728 33250	24063 23583	8223 8193	1442 1474	71.34 % 70.93 %	24.38 % 24.64 %	4.28 % 4.43 %
Other	33767 33424	26261 25889	6220 6281	1286 1254	77.77 % 77.46 %	18.42 % 18.79 %	3.81 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 42689	30864 30666	9849 10156	1873 1867	72.47 % 71.84 %	23.13 % 23.79 %	4.40 % 4.37 %
Outlook Mail	43114 43000	31460 31337	9826 9886	1828 1777	72.97 % 72.88 %	22.79 % 22.99 %	4.24 % 4.13 %
Yahoo Mail	42866 42602	32416 31885	8733 8997	1717 1720	75.62 % 74.84 %	20.37 % 21.12 %	4.01 % 4.04 %
AOL Mail	43079 42494	32512 31852	8852 8983	1715 1659	75.47 % 74.96 %	20.55 % 21.14 %	3.98 % 3.90 %
Mail.com	43174 42966	33131 32673	8423 8651	1620 1642	76.74 % 76.04 %	19.51 % 20.13 %	3.75 % 3.82 %
Yandex Mail	42806 42282	31653 31171	9347 9402	1806 1709	73.95 % 73.72 %	21.84 % 22.24 %	4.22 % 4.04 %
GMX Mail	43062 42859	32994 32630	8590 8704	1478 1525	76.62 % 76.13 %	19.95 % 20.31 %	3.43 % 3.56 %
Zoho Mail	42823 42621	33158 32915	8040 8178	1625 1528	77.43 % 77.23 %	18.77 % 19.19 %	3.79 % 3.59 %
ProtonMail	42664 42689	33118 32934	8018 8292	1528 1463	77.63 % 77.15 %	18.79 % 19.42 %	3.58 % 3.43 %
Custom Mail	42719 43034	33655 33615	7552 7894	1512 1525	78.78 % 78.11 %	17.68 % 18.34 %	3.54 % 3.54 %
iCloud Mail	3408 3440	2616 2473	627 751	165 216	76.76 % 71.89 %	18.40 % 21.83 %	4.84 % 6.28 %
Tuta	3421 3392	2865 2696	448 554	108 142	83.75 % 79.48 %	13.10 % 16.33 %	3.16 % 4.19 %
Juno.com	3544 3348	2977 2634	447 536	120 178	84.00 % 78.67 %	12.61 % 16.01 %	3.39 % 5.32 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.