Benchmark Email and MailerLite Email Deliverability Comparison

Benchmark Email

MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.291 65.706	51.770 50.988	13.154 13.286	1.367 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.10 % 77.60 %	19.84 % 20.22 %	2.06 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5153 4892	3949 3742	1101 1050	103 100	76.63 % 76.49 %	21.37 % 21.46 %	2.00 % 2.04 %
Elektronics	4958 5052	3899 3963	954 981	105 108	78.64 % 78.44 %	19.24 % 19.42 %	2.12 % 2.14 %
Entertainment	5001 5002	3898 3815	999 1077	104 110	77.94 % 76.27 %	19.98 % 21.53 %	2.08 % 2.20 %
Cosmetics & Beauty	5061 5098	3979 4011	977 987	105 100	78.62 % 78.68 %	19.30 % 19.36 %	2.07 % 1.96 %
Food & Drink	4952 5025	3841 3849	1009 1059	102 117	77.56 % 76.60 %	20.38 % 21.07 %	2.06 % 2.33 %
Home & Garden	5025 5029	3920 3916	1000 1004	105 109	78.01 % 77.87 %	19.90 % 19.96 %	2.09 % 2.17 %
Finance	5173 4986	4182 4036	877 830	114 120	80.84 % 80.95 %	16.95 % 16.65 %	2.20 % 2.41 %
Health	5211 4950	4237 4019	876 827	98 104	81.31 % 81.19 %	16.81 % 16.71 %	1.88 % 2.10 %
Pets	5136 5261	4006 4080	1021 1054	109 127	78.00 % 77.55 %	19.88 % 20.03 %	2.12 % 2.41 %
Sport & Fitness	5048 4975	3934 3829	1011 1030	103 116	77.93 % 76.96 %	20.03 % 20.70 %	2.04 % 2.33 %
Job & Career	5114 5118	3877 3852	1127 1159	110 107	75.81 % 75.26 %	22.04 % 22.65 %	2.15 % 2.09 %
Dating	5323 5189	3953 3817	1265 1271	105 101	74.26 % 73.56 %	23.76 % 24.49 %	1.97 % 1.95 %
Other	5136 5129	4095 4059	937 957	104 113	79.73 % 79.14 %	18.24 % 18.66 %	2.02 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4828 4744	3620 3491	1113 1146	95 107	74.98 % 73.59 %	23.05 % 24.16 %	1.97 % 2.26 %
Outlook Mail	4793 4726	3670 3588	1023 1039	100 99	76.57 % 75.92 %	21.34 % 21.98 %	2.09 % 2.09 %
Yahoo Mail	4663 4711	3610 3600	951 1009	102 102	77.42 % 76.42 %	20.39 % 21.42 %	2.19 % 2.17 %
AOL Mail	4530 4639	3509 3576	925 957	96 106	77.46 % 77.09 %	20.42 % 20.63 %	2.12 % 2.28 %
Mail.com	4778 4931	3765 3874	917 950	96 107	78.80 % 78.56 %	19.19 % 19.27 %	2.01 % 2.17 %
Yandex Mail	4812 4763	3721 3670	1001 998	90 95	77.33 % 77.05 %	20.80 % 20.95 %	1.87 % 1.99 %
GMX Mail	4740 4692	3594 3575	1056 1012	90 105	75.82 % 76.19 %	22.28 % 21.57 %	1.90 % 2.24 %
Zoho Mail	4651 4535	3695 3566	862 879	94 90	79.45 % 78.63 %	18.53 % 19.38 %	2.02 % 1.98 %
ProtonMail	4801 4573	3838 3635	857 836	106 102	79.94 % 79.49 %	17.85 % 18.28 %	2.21 % 2.23 %
Custom Mail	4694 4678	3817 3782	782 791	95 105	81.32 % 80.85 %	16.66 % 16.91 %	2.02 % 2.24 %
iCloud Mail	4792 4660	3550 3479	1133 1074	109 107	74.08 % 74.66 %	23.64 % 23.05 %	2.27 % 2.30 %
Tuta	4790 4651	3848 3669	841 869	101 113	80.33 % 78.89 %	17.56 % 18.68 %	2.11 % 2.43 %
Juno.com	4723 4798	3772 3815	851 884	100 99	79.86 % 79.51 %	18.02 % 18.42 %	2.12 % 2.06 %
Mailfence	4696 4605	3761 3668	842 842	93 95	80.09 % 79.65 %	17.93 % 18.28 %	1.98 % 2.06 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.