Benchmark Email and MailerLite Email Deliverability Comparison

Benchmark Email

MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.745 76.782	58.968 58.982	15.953 15.987	1.824 1.813

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 76.82 %	20.79 % 20.82 %	2.38 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 5999	4504 4570	1267 1295	143 134	76.16 % 76.18 %	21.42 % 21.59 %	2.42 % 2.23 %
Elektronics	5868 5878	4553 4594	1181 1157	134 127	77.59 % 78.16 %	20.13 % 19.68 %	2.28 % 2.16 %
Entertainment	5828 5895	4466 4466	1211 1290	151 139	76.63 % 75.76 %	20.78 % 21.88 %	2.59 % 2.36 %
Cosmetics & Beauty	5890 5906	4508 4573	1235 1198	147 135	76.54 % 77.43 %	20.97 % 20.28 %	2.50 % 2.29 %
Food & Drink	5750 5742	4392 4389	1217 1213	141 140	76.38 % 76.44 %	21.17 % 21.13 %	2.45 % 2.44 %
Home & Garden	5793 5963	4419 4599	1235 1218	139 146	76.28 % 77.13 %	21.32 % 20.43 %	2.40 % 2.45 %
Finance	6023 5987	4833 4771	1058 1062	132 154	80.24 % 79.69 %	17.57 % 17.74 %	2.19 % 2.57 %
Health	5855 6005	4728 4832	989 1040	138 133	80.75 % 80.47 %	16.89 % 17.32 %	2.36 % 2.21 %
Pets	6044 5865	4628 4490	1266 1235	150 140	76.57 % 76.56 %	20.95 % 21.06 %	2.48 % 2.39 %
Sport & Fitness	5966 5692	4538 4289	1289 1255	139 148	76.06 % 75.35 %	21.61 % 22.05 %	2.33 % 2.60 %
Job & Career	5805 5948	4293 4395	1383 1406	129 147	73.95 % 73.89 %	23.82 % 23.64 %	2.22 % 2.47 %
Dating	6096 6001	4448 4367	1502 1493	146 141	72.97 % 72.77 %	24.64 % 24.88 %	2.40 % 2.35 %
Other	5913 5901	4658 4647	1120 1125	135 129	78.78 % 78.75 %	18.94 % 19.06 %	2.28 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5749 5357	4230 3890	1383 1337	136 130	73.58 % 72.62 %	24.06 % 24.96 %	2.37 % 2.43 %
Outlook Mail	5551 5383	4199 4032	1218 1222	134 129	75.64 % 74.90 %	21.94 % 22.70 %	2.41 % 2.40 %
Yahoo Mail	5389 5570	4096 4220	1163 1221	130 129	76.01 % 75.76 %	21.58 % 21.92 %	2.41 % 2.32 %
AOL Mail	5421 5521	4128 4229	1154 1154	139 138	76.15 % 76.60 %	21.29 % 20.90 %	2.56 % 2.50 %
Mail.com	5473 5756	4237 4464	1110 1155	126 137	77.42 % 77.55 %	20.28 % 20.07 %	2.30 % 2.38 %
Yandex Mail	5537 5494	4191 4184	1221 1188	125 122	75.69 % 76.16 %	22.05 % 21.62 %	2.26 % 2.22 %
GMX Mail	5437 5715	4101 4292	1209 1286	127 137	75.43 % 75.10 %	22.24 % 22.50 %	2.34 % 2.40 %
Zoho Mail	5426 5415	4257 4221	1041 1073	128 121	78.46 % 77.95 %	19.19 % 19.82 %	2.36 % 2.23 %
ProtonMail	5529 5288	4351 4167	1053 989	125 132	78.69 % 78.80 %	19.05 % 18.70 %	2.26 % 2.50 %
Custom Mail	5609 5542	4490 4454	990 955	129 133	80.05 % 80.37 %	17.65 % 17.23 %	2.30 % 2.40 %
iCloud Mail	5310 5593	3859 4111	1320 1357	131 125	72.67 % 73.50 %	24.86 % 24.26 %	2.47 % 2.23 %
Tuta	5461 5238	4288 4126	1039 979	134 133	78.52 % 78.77 %	19.03 % 18.69 %	2.45 % 2.54 %
Juno.com	5359 5541	4228 4351	1001 1067	130 123	78.90 % 78.52 %	18.68 % 19.26 %	2.43 % 2.22 %
Mailfence	5494 5369	4313 4241	1051 1004	130 124	78.50 % 78.99 %	19.13 % 18.70 %	2.37 % 2.31 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.