Benchmark Email and MailerLite Email Deliverability Comparison

Benchmark Email

MailerLite

In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.363 76.744	58.493 59.777	16.108 15.423	1.762 1.544

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.60 % 77.89 %	21.09 % 20.10 %	2.31 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5939 6067	4528 4723	1271 1221	140 123	76.24 % 77.85 %	21.40 % 20.13 %	2.36 % 2.03 %
Elektronics	5919 5834	4563 4616	1220 1102	136 116	77.09 % 79.12 %	20.61 % 18.89 %	2.30 % 1.99 %
Entertainment	5705 5963	4367 4621	1203 1227	135 115	76.55 % 77.49 %	21.09 % 20.58 %	2.37 % 1.93 %
Cosmetics & Beauty	5858 5945	4466 4651	1253 1171	139 123	76.24 % 78.23 %	21.39 % 19.70 %	2.37 % 2.07 %
Food & Drink	5785 5739	4381 4454	1261 1173	143 112	75.73 % 77.61 %	21.80 % 20.44 %	2.47 % 1.95 %
Home & Garden	5847 5937	4457 4597	1252 1211	138 129	76.23 % 77.43 %	21.41 % 20.40 %	2.36 % 2.17 %
Finance	5853 5903	4720 4759	1007 1017	126 127	80.64 % 80.62 %	17.20 % 17.23 %	2.15 % 2.15 %
Health	5742 6051	4636 4929	980 1010	126 112	80.74 % 81.46 %	17.07 % 16.69 %	2.19 % 1.85 %
Pets	6090 5904	4640 4585	1311 1206	139 113	76.19 % 77.66 %	21.53 % 20.43 %	2.28 % 1.91 %
Sport & Fitness	6008 5775	4554 4437	1321 1212	133 126	75.80 % 76.83 %	21.99 % 20.99 %	2.21 % 2.18 %
Job & Career	5783 5807	4284 4345	1365 1343	134 119	74.08 % 74.82 %	23.60 % 23.13 %	2.32 % 2.05 %
Dating	6002 5908	4325 4353	1540 1439	137 116	72.06 % 73.68 %	25.66 % 24.36 %	2.28 % 1.96 %
Other	5832 5911	4572 4707	1124 1091	136 113	78.40 % 79.63 %	19.27 % 18.46 %	2.33 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5601 5497	4105 4064	1365 1322	131 111	73.29 % 73.93 %	24.37 % 24.05 %	2.34 % 2.02 %
Outlook Mail	5730 5388	4293 4101	1305 1176	132 111	74.92 % 76.11 %	22.77 % 21.83 %	2.30 % 2.06 %
Yahoo Mail	5527 5506	4175 4239	1224 1158	128 109	75.54 % 76.99 %	22.15 % 21.03 %	2.32 % 1.98 %
AOL Mail	5404 5564	4084 4315	1189 1132	131 117	75.57 % 77.55 %	22.00 % 20.35 %	2.42 % 2.10 %
Mail.com	5347 5504	4134 4349	1094 1041	119 114	77.31 % 79.02 %	20.46 % 18.91 %	2.23 % 2.07 %
Yandex Mail	5557 5338	4218 4118	1207 1105	132 115	75.90 % 77.14 %	21.72 % 20.70 %	2.38 % 2.15 %
GMX Mail	5461 5713	4099 4333	1231 1266	131 114	75.06 % 75.84 %	22.54 % 22.16 %	2.40 % 2.00 %
Zoho Mail	5302 5462	4151 4317	1024 1030	127 115	78.29 % 79.04 %	19.31 % 18.86 %	2.40 % 2.11 %
ProtonMail	5422 5390	4271 4321	1036 956	115 113	78.77 % 80.17 %	19.11 % 17.74 %	2.12 % 2.10 %
Custom Mail	5555 5552	4429 4485	1004 961	122 106	79.73 % 80.78 %	18.07 % 17.31 %	2.20 % 1.91 %
iCloud Mail	5390 5592	3923 4150	1341 1337	126 105	72.78 % 74.21 %	24.88 % 23.91 %	2.34 % 1.88 %
Tuta	5355 5345	4204 4294	1022 944	129 107	78.51 % 80.34 %	19.08 % 17.66 %	2.41 % 2.00 %
Juno.com	5394 5385	4247 4269	1030 1017	117 99	78.74 % 79.28 %	19.10 % 18.89 %	2.17 % 1.84 %
Mailfence	5318 5508	4160 4422	1036 978	122 108	78.22 % 80.28 %	19.48 % 17.76 %	2.29 % 1.96 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.