Benchmark Email and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
403.511
401.873
|
304.350
302.296
|
83.475
84.443
|
15.686
15.134
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.43 %
75.22 %
|
20.69 %
21.01 %
|
3.89 %
3.77 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
30861
30915
|
24225
24147
|
5527
5707
|
1109
1061
|
78.50 %
78.11 %
|
17.91 %
18.46 %
|
3.59 %
3.43 %
|
Elektronics |
31374
30335
|
23774
23042
|
6413
6142
|
1187
1151
|
75.78 %
75.96 %
|
20.44 %
20.25 %
|
3.78 %
3.79 %
|
Entertainment |
30491
30716
|
23046
23154
|
6288
6469
|
1157
1093
|
75.58 %
75.38 %
|
20.62 %
21.06 %
|
3.79 %
3.56 %
|
Cosmetics & Beauty |
30786
31161
|
23186
23314
|
6391
6633
|
1209
1214
|
75.31 %
74.82 %
|
20.76 %
21.29 %
|
3.93 %
3.90 %
|
Food & Drink |
31039
31168
|
24340
24330
|
5595
5767
|
1104
1071
|
78.42 %
78.06 %
|
18.03 %
18.50 %
|
3.56 %
3.44 %
|
Home & Garden |
31225
30857
|
24572
24132
|
5576
5636
|
1077
1089
|
78.69 %
78.21 %
|
17.86 %
18.26 %
|
3.45 %
3.53 %
|
Finance |
31404
31445
|
22603
22561
|
7456
7555
|
1345
1329
|
71.97 %
71.75 %
|
23.74 %
24.03 %
|
4.28 %
4.23 %
|
Health |
31637
31047
|
23007
22601
|
7350
7275
|
1280
1171
|
72.72 %
72.80 %
|
23.23 %
23.43 %
|
4.05 %
3.77 %
|
Pets |
31017
30908
|
24086
23895
|
5839
5927
|
1092
1086
|
77.65 %
77.31 %
|
18.83 %
19.18 %
|
3.52 %
3.51 %
|
Sport & Fitness |
30330
31087
|
22630
23015
|
6466
6872
|
1234
1200
|
74.61 %
74.03 %
|
21.32 %
22.11 %
|
4.07 %
3.86 %
|
Job & Career |
31369
31124
|
22971
22829
|
6991
7030
|
1407
1265
|
73.23 %
73.35 %
|
22.29 %
22.59 %
|
4.49 %
4.06 %
|
Dating |
30965
30448
|
21909
21534
|
7751
7624
|
1305
1290
|
70.75 %
70.72 %
|
25.03 %
25.04 %
|
4.21 %
4.24 %
|
Other |
31013
30662
|
24001
23742
|
5832
5806
|
1180
1114
|
77.39 %
77.43 %
|
18.81 %
18.94 %
|
3.80 %
3.63 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39730
39957
|
28663
28742
|
9308
9528
|
1759
1687
|
72.14 %
71.93 %
|
23.43 %
23.85 %
|
4.43 %
4.22 %
|
Outlook Mail |
40426
40225
|
29325
29282
|
9386
9327
|
1715
1616
|
72.54 %
72.80 %
|
23.22 %
23.19 %
|
4.24 %
4.02 %
|
Yahoo Mail |
40091
39830
|
30189
29778
|
8311
8469
|
1591
1583
|
75.30 %
74.76 %
|
20.73 %
21.26 %
|
3.97 %
3.97 %
|
AOL Mail |
40345
39771
|
30298
29775
|
8439
8467
|
1608
1529
|
75.10 %
74.87 %
|
20.92 %
21.29 %
|
3.99 %
3.84 %
|
Mail.com |
40411
40310
|
30878
30612
|
8027
8181
|
1506
1517
|
76.41 %
75.94 %
|
19.86 %
20.30 %
|
3.73 %
3.76 %
|
Yandex Mail |
40064
39506
|
29475
29099
|
8907
8849
|
1682
1558
|
73.57 %
73.66 %
|
22.23 %
22.40 %
|
4.20 %
3.94 %
|
GMX Mail |
40369
40145
|
30748
30485
|
8230
8253
|
1391
1407
|
76.17 %
75.94 %
|
20.39 %
20.56 %
|
3.45 %
3.50 %
|
Zoho Mail |
40051
39861
|
30869
30734
|
7662
7717
|
1520
1410
|
77.07 %
77.10 %
|
19.13 %
19.36 %
|
3.80 %
3.54 %
|
ProtonMail |
39970
39937
|
30842
30756
|
7684
7850
|
1444
1331
|
77.16 %
77.01 %
|
19.22 %
19.66 %
|
3.61 %
3.33 %
|
Custom Mail |
39969
40311
|
31364
31456
|
7205
7454
|
1400
1401
|
78.47 %
78.03 %
|
18.03 %
18.49 %
|
3.50 %
3.48 %
|
iCloud Mail |
727
691
|
559
510
|
136
145
|
32
36
|
76.89 %
73.81 %
|
18.71 %
20.98 %
|
4.40 %
5.21 %
|
Tuta |
643
662
|
537
536
|
86
102
|
20
24
|
83.51 %
80.97 %
|
13.37 %
15.41 %
|
3.11 %
3.63 %
|
Juno.com |
715
667
|
603
531
|
94
101
|
18
35
|
84.34 %
79.61 %
|
13.15 %
15.14 %
|
2.52 %
5.25 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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