MailerLite and Amazon SES Email Deliverability Comparison

MailerLite

Amazon SES

In this comparison, the deliverability of MailerLite and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.001 65.251	50.857 50.995	12.922 12.880	1.453 1.512

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 78.15 %	19.88 % 19.74 %	2.24 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4842 5007	3740 3880	1022 1032	98 112	77.24 % 77.49 %	21.11 % 20.61 %	2.02 % 2.24 %
Elektronics	4916 5002	3884 3917	939 978	115 119	79.01 % 78.31 %	19.10 % 19.55 %	2.34 % 2.38 %
Entertainment	4957 4940	3814 3861	1048 980	109 108	76.94 % 78.16 %	21.14 % 19.84 %	2.20 % 2.19 %
Cosmetics & Beauty	5008 5084	3967 4002	957 985	101 107	79.21 % 78.72 %	19.11 % 19.37 %	2.02 % 2.10 %
Food & Drink	4971 5128	3858 3992	1012 1028	119 120	77.61 % 77.85 %	20.36 % 20.05 %	2.39 % 2.34 %
Home & Garden	4988 5035	3921 3904	980 1025	111 121	78.61 % 77.54 %	19.65 % 20.36 %	2.23 % 2.40 %
Finance	4881 5047	3951 4121	833 813	119 119	80.95 % 81.65 %	17.07 % 16.11 %	2.44 % 2.36 %
Health	5008 5036	4074 4091	838 833	106 114	81.35 % 81.24 %	16.73 % 16.54 %	2.12 % 2.26 %
Pets	5280 4904	4153 3800	1018 1010	129 112	78.66 % 77.49 %	19.28 % 20.60 %	2.44 % 2.28 %
Sport & Fitness	4941 5080	3837 3956	1004 1019	120 120	77.66 % 77.87 %	20.32 % 20.06 %	2.43 % 2.36 %
Job & Career	5006 5195	3806 3957	1112 1128	106 117	76.03 % 76.17 %	22.21 % 21.71 %	2.12 % 2.25 %
Dating	5140 4876	3824 3617	1221 1141	105 119	74.40 % 74.18 %	23.75 % 23.40 %	2.04 % 2.44 %
Other	5063 4917	4028 3897	938 908	115 124	79.56 % 79.26 %	18.53 % 18.47 %	2.27 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4863	3543 3671	1104 1091	108 113	74.61 % 75.49 %	23.25 % 22.43 %	2.27 % 2.32 %
Outlook Mail	4776 4669	3672 3596	1032 976	101 108	76.88 % 77.02 %	21.61 % 20.90 %	2.11 % 2.31 %
Yahoo Mail	4775 4612	3703 3624	979 895	106 106	77.55 % 78.58 %	20.50 % 19.41 %	2.22 % 2.30 %
AOL Mail	4779 4893	3726 3830	952 973	113 106	77.97 % 78.28 %	19.92 % 19.89 %	2.36 % 2.17 %
Mail.com	4795 4597	3770 3631	923 872	108 102	78.62 % 78.99 %	19.25 % 18.97 %	2.25 % 2.22 %
Yandex Mail	4767 4643	3711 3588	969 961	99 105	77.85 % 77.28 %	20.33 % 20.70 %	2.08 % 2.26 %
GMX Mail	4655 4647	3584 3593	980 965	104 108	76.99 % 77.32 %	21.05 % 20.77 %	2.23 % 2.32 %
Zoho Mail	4659 4696	3690 3688	893 912	97 108	79.20 % 78.53 %	19.17 % 19.42 %	2.08 % 2.30 %
ProtonMail	4642 4871	3723 3895	850 865	110 112	80.20 % 79.96 %	18.31 % 17.76 %	2.37 % 2.30 %
Custom Mail	4666 4628	3772 3738	789 798	109 102	80.84 % 80.77 %	16.91 % 17.24 %	2.34 % 2.20 %
iCloud Mail	4551 4756	3454 3559	1015 1088	107 119	75.90 % 74.83 %	22.30 % 22.88 %	2.35 % 2.50 %
Tuta	4580 4809	3639 3810	844 895	112 120	79.45 % 79.23 %	18.43 % 18.61 %	2.45 % 2.50 %
Juno.com	4778 4601	3819 3672	891 817	102 109	79.93 % 79.81 %	18.65 % 17.76 %	2.13 % 2.37 %
Mailfence	3829 3966	3051 3100	701 772	77 94	79.68 % 78.16 %	18.31 % 19.47 %	2.01 % 2.37 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.