MailerLite and Amazon SES Email Deliverability Comparison

MailerLite

Amazon SES

In this comparison, the deliverability of MailerLite and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.782 77.005	58.982 58.115	15.987 16.752	1.813 2.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.82 % 75.47 %	20.82 % 21.75 %	2.36 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5999 6185	4570 4653	1295 1353	134 179	76.18 % 75.23 %	21.59 % 21.88 %	2.23 % 2.89 %
Elektronics	5878 5641	4594 4262	1157 1208	127 171	78.16 % 75.55 %	19.68 % 21.41 %	2.16 % 3.03 %
Entertainment	5895 5966	4466 4517	1290 1290	139 159	75.76 % 75.71 %	21.88 % 21.62 %	2.36 % 2.67 %
Cosmetics & Beauty	5906 5704	4573 4340	1198 1214	135 150	77.43 % 76.09 %	20.28 % 21.28 %	2.29 % 2.63 %
Food & Drink	5742 6036	4389 4522	1213 1336	140 178	76.44 % 74.92 %	21.13 % 22.13 %	2.44 % 2.95 %
Home & Garden	5963 5952	4599 4433	1218 1355	146 164	77.13 % 74.48 %	20.43 % 22.77 %	2.45 % 2.76 %
Finance	5987 5847	4771 4638	1062 1058	154 151	79.69 % 79.32 %	17.74 % 18.09 %	2.57 % 2.58 %
Health	6005 5799	4832 4532	1040 1110	133 157	80.47 % 78.15 %	17.32 % 19.14 %	2.21 % 2.71 %
Pets	5865 5771	4490 4334	1235 1284	140 153	76.56 % 75.10 %	21.06 % 22.25 %	2.39 % 2.65 %
Sport & Fitness	5692 5974	4289 4502	1255 1302	148 170	75.35 % 75.36 %	22.05 % 21.79 %	2.60 % 2.85 %
Job & Career	5948 5898	4395 4328	1406 1403	147 167	73.89 % 73.38 %	23.64 % 23.79 %	2.47 % 2.83 %
Dating	6001 6064	4367 4326	1493 1578	141 160	72.77 % 71.34 %	24.88 % 26.02 %	2.35 % 2.64 %
Other	5901 6168	4647 4728	1125 1261	129 179	78.75 % 76.65 %	19.06 % 20.44 %	2.19 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5357 5714	3890 4156	1337 1400	130 158	72.62 % 72.73 %	24.96 % 24.50 %	2.43 % 2.77 %
Outlook Mail	5383 5494	4032 4066	1222 1273	129 155	74.90 % 74.01 %	22.70 % 23.17 %	2.40 % 2.82 %
Yahoo Mail	5570 5514	4220 4084	1221 1272	129 158	75.76 % 74.07 %	21.92 % 23.07 %	2.32 % 2.87 %
AOL Mail	5521 5520	4229 4135	1154 1240	138 145	76.60 % 74.91 %	20.90 % 22.46 %	2.50 % 2.63 %
Mail.com	5756 5466	4464 4168	1155 1150	137 148	77.55 % 76.25 %	20.07 % 21.04 %	2.38 % 2.71 %
Yandex Mail	5494 5488	4184 4136	1188 1215	122 137	76.16 % 75.36 %	21.62 % 22.14 %	2.22 % 2.50 %
GMX Mail	5715 5433	4292 4019	1286 1266	137 148	75.10 % 73.97 %	22.50 % 23.30 %	2.40 % 2.72 %
Zoho Mail	5415 5493	4221 4196	1073 1142	121 155	77.95 % 76.39 %	19.82 % 20.79 %	2.23 % 2.82 %
ProtonMail	5288 5582	4167 4346	989 1080	132 156	78.80 % 77.86 %	18.70 % 19.35 %	2.50 % 2.79 %
Custom Mail	5542 5204	4454 4064	955 991	133 149	80.37 % 78.09 %	17.23 % 19.04 %	2.40 % 2.86 %
iCloud Mail	5593 5619	4111 4011	1357 1444	125 164	73.50 % 71.38 %	24.26 % 25.70 %	2.23 % 2.92 %
Tuta	5238 5664	4126 4405	979 1097	133 162	78.77 % 77.77 %	18.69 % 19.37 %	2.54 % 2.86 %
Juno.com	5541 5290	4351 4060	1067 1079	123 151	78.52 % 76.75 %	19.26 % 20.40 %	2.22 % 2.85 %
Mailfence	5369 5524	4241 4269	1004 1103	124 152	78.99 % 77.28 %	18.70 % 19.97 %	2.31 % 2.75 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.