MailerLite and Amazon SES Email Deliverability Comparison

MailerLite

Amazon SES

In this comparison, the deliverability of MailerLite and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.677 66.036	50.404 49.737	13.751 14.491	1.522 1.808

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 75.32 %	20.94 % 21.94 %	2.32 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4993 5214	3798 3908	1088 1158	107 148	76.07 % 74.95 %	21.79 % 22.21 %	2.14 % 2.84 %
Elektronics	5036 4850	3928 3642	1000 1071	108 137	78.00 % 75.09 %	19.86 % 22.08 %	2.14 % 2.82 %
Entertainment	5124 5119	3872 3884	1131 1102	121 133	75.57 % 75.87 %	22.07 % 21.53 %	2.36 % 2.60 %
Cosmetics & Beauty	5019 4924	3876 3722	1033 1074	110 128	77.23 % 75.59 %	20.58 % 21.81 %	2.19 % 2.60 %
Food & Drink	5028 5217	3833 3868	1074 1204	121 145	76.23 % 74.14 %	21.36 % 23.08 %	2.41 % 2.78 %
Home & Garden	5018 5102	3856 3787	1042 1175	120 140	76.84 % 74.23 %	20.77 % 23.03 %	2.39 % 2.74 %
Finance	4991 5016	3979 3975	887 910	125 131	79.72 % 79.25 %	17.77 % 18.14 %	2.50 % 2.61 %
Health	5024 5061	4052 3985	859 942	113 134	80.65 % 78.74 %	17.10 % 18.61 %	2.25 % 2.65 %
Pets	5107 4986	3914 3735	1070 1118	123 133	76.64 % 74.91 %	20.95 % 22.42 %	2.41 % 2.67 %
Sport & Fitness	4917 5033	3739 3800	1053 1091	125 142	76.04 % 75.50 %	21.42 % 21.68 %	2.54 % 2.82 %
Job & Career	5101 5166	3769 3782	1209 1241	123 143	73.89 % 73.21 %	23.70 % 24.02 %	2.41 % 2.77 %
Dating	5244 5130	3814 3669	1312 1321	118 140	72.73 % 71.52 %	25.02 % 25.75 %	2.25 % 2.73 %
Other	5075 5218	3974 3980	993 1084	108 154	78.31 % 76.27 %	19.57 % 20.77 %	2.13 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4556 4899	3293 3520	1153 1243	110 136	72.28 % 71.85 %	25.31 % 25.37 %	2.41 % 2.78 %
Outlook Mail	4723 4615	3531 3424	1086 1064	106 127	74.76 % 74.19 %	22.99 % 23.06 %	2.24 % 2.75 %
Yahoo Mail	4736 4657	3559 3468	1070 1056	107 133	75.15 % 74.47 %	22.59 % 22.68 %	2.26 % 2.86 %
AOL Mail	4752 4765	3621 3549	1009 1089	122 127	76.20 % 74.48 %	21.23 % 22.85 %	2.57 % 2.67 %
Mail.com	4911 4684	3808 3584	985 978	118 122	77.54 % 76.52 %	20.06 % 20.88 %	2.40 % 2.60 %
Yandex Mail	4819 4694	3674 3508	1045 1065	100 121	76.24 % 74.73 %	21.68 % 22.69 %	2.08 % 2.58 %
GMX Mail	4882 4692	3677 3470	1087 1095	118 127	75.32 % 73.96 %	22.27 % 23.34 %	2.42 % 2.71 %
Zoho Mail	4470 4739	3481 3596	895 1013	94 130	77.87 % 75.88 %	20.02 % 21.38 %	2.10 % 2.74 %
ProtonMail	4561 4851	3594 3774	855 943	112 134	78.80 % 77.80 %	18.75 % 19.44 %	2.46 % 2.76 %
Custom Mail	4633 4470	3716 3477	806 874	111 119	80.21 % 77.79 %	17.40 % 19.55 %	2.40 % 2.66 %
iCloud Mail	4739 4787	3509 3429	1128 1219	102 139	74.05 % 71.63 %	23.80 % 25.46 %	2.15 % 2.90 %
Tuta	4595 4825	3592 3728	890 960	113 137	78.17 % 77.26 %	19.37 % 19.90 %	2.46 % 2.84 %
Juno.com	4678 4597	3689 3525	886 942	103 130	78.86 % 76.68 %	18.94 % 20.49 %	2.20 % 2.83 %
Mailfence	4622 4761	3660 3685	856 950	106 126	79.19 % 77.40 %	18.52 % 19.95 %	2.29 % 2.65 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.