MailerLite and Amazon SES Email Deliverability Comparison

MailerLite

Amazon SES

In this comparison, the deliverability of MailerLite and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.517 76.915	59.197 58.159	15.635 16.629	1.685 2.127

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 75.61 %	20.43 % 21.62 %	2.20 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5998 6114	4604 4603	1270 1336	124 175	76.76 % 75.29 %	21.17 % 21.85 %	2.07 % 2.86 %
Elektronics	5858 5727	4602 4319	1134 1237	122 171	78.56 % 75.41 %	19.36 % 21.60 %	2.08 % 2.99 %
Entertainment	5850 5928	4477 4505	1242 1263	131 160	76.53 % 76.00 %	21.23 % 21.31 %	2.24 % 2.70 %
Cosmetics & Beauty	5878 5686	4580 4333	1171 1202	127 151	77.92 % 76.20 %	19.92 % 21.14 %	2.16 % 2.66 %
Food & Drink	5736 6029	4409 4542	1201 1310	126 177	76.87 % 75.34 %	20.94 % 21.73 %	2.20 % 2.94 %
Home & Garden	5948 5919	4614 4427	1195 1327	139 165	77.57 % 74.79 %	20.09 % 22.42 %	2.34 % 2.79 %
Finance	5938 5822	4772 4623	1023 1048	143 151	80.36 % 79.41 %	17.23 % 18.00 %	2.41 % 2.59 %
Health	5940 5742	4809 4494	1011 1093	120 155	80.96 % 78.27 %	17.02 % 19.04 %	2.02 % 2.70 %
Pets	5892 5837	4534 4411	1227 1270	131 156	76.95 % 75.57 %	20.82 % 21.76 %	2.22 % 2.67 %
Sport & Fitness	5648 5959	4298 4485	1214 1305	136 169	76.10 % 75.26 %	21.49 % 21.90 %	2.41 % 2.84 %
Job & Career	5908 5969	4407 4390	1363 1414	138 165	74.59 % 73.55 %	23.07 % 23.69 %	2.34 % 2.76 %
Dating	5958 6086	4373 4336	1458 1589	127 161	73.40 % 71.25 %	24.47 % 26.11 %	2.13 % 2.65 %
Other	5965 6097	4718 4691	1126 1235	121 171	79.09 % 76.94 %	18.88 % 20.26 %	2.03 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5338 5594	3908 4047	1315 1389	115 158	73.21 % 72.35 %	24.63 % 24.83 %	2.15 % 2.82 %
Outlook Mail	5325 5617	4024 4164	1183 1300	118 153	75.57 % 74.13 %	22.22 % 23.14 %	2.22 % 2.72 %
Yahoo Mail	5490 5486	4183 4073	1187 1257	120 156	76.19 % 74.24 %	21.62 % 22.91 %	2.19 % 2.84 %
AOL Mail	5525 5505	4255 4127	1139 1232	131 146	77.01 % 74.97 %	20.62 % 22.38 %	2.37 % 2.65 %
Mail.com	5680 5447	4438 4168	1116 1131	126 148	78.13 % 76.52 %	19.65 % 20.76 %	2.22 % 2.72 %
Yandex Mail	5358 5546	4107 4197	1130 1215	121 134	76.65 % 75.68 %	21.09 % 21.91 %	2.26 % 2.42 %
GMX Mail	5737 5485	4344 4068	1265 1275	128 142	75.72 % 74.17 %	22.05 % 23.25 %	2.23 % 2.59 %
Zoho Mail	5448 5364	4266 4118	1062 1094	120 152	78.30 % 76.77 %	19.49 % 20.40 %	2.20 % 2.83 %
ProtonMail	5261 5613	4176 4375	962 1078	123 160	79.38 % 77.94 %	18.29 % 19.21 %	2.34 % 2.85 %
Custom Mail	5556 5239	4498 4086	941 999	117 154	80.96 % 77.99 %	16.94 % 19.07 %	2.11 % 2.94 %
iCloud Mail	5502 5587	4068 3997	1316 1429	118 161	73.94 % 71.54 %	23.92 % 25.58 %	2.14 % 2.88 %
Tuta	5284 5710	4194 4463	969 1082	121 165	79.37 % 78.16 %	18.34 % 18.95 %	2.29 % 2.89 %
Juno.com	5559 5302	4397 4078	1052 1076	110 148	79.10 % 76.91 %	18.92 % 20.29 %	1.98 % 2.79 %
Mailfence	5454 5420	4339 4198	998 1072	117 150	79.56 % 77.45 %	18.30 % 19.78 %	2.15 % 2.77 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.