MailerLite and Amazon SES Email Deliverability Comparison

MailerLite

Amazon SES

In this comparison, the deliverability of MailerLite and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.886 66.195	50.829 49.906	13.573 14.478	1.484 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.15 % 75.39 %	20.60 % 21.87 %	2.25 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5143 5319	3936 3992	1102 1177	105 150	76.53 % 75.05 %	21.43 % 22.13 %	2.04 % 2.82 %
Elektronics	5103 4743	4010 3580	989 1025	104 138	78.58 % 75.48 %	19.38 % 21.61 %	2.04 % 2.91 %
Entertainment	5048 5189	3834 3919	1102 1133	112 137	75.95 % 75.53 %	21.83 % 21.83 %	2.22 % 2.64 %
Cosmetics & Beauty	4978 4842	3872 3673	996 1047	110 122	77.78 % 75.86 %	20.01 % 21.62 %	2.21 % 2.52 %
Food & Drink	4953 5176	3806 3874	1031 1153	116 149	76.84 % 74.85 %	20.82 % 22.28 %	2.34 % 2.88 %
Home & Garden	5044 5130	3910 3815	1018 1172	116 143	77.52 % 74.37 %	20.18 % 22.85 %	2.30 % 2.79 %
Finance	5096 5025	4081 3974	888 921	127 130	80.08 % 79.08 %	17.43 % 18.33 %	2.49 % 2.59 %
Health	5175 5079	4187 3983	877 960	111 136	80.91 % 78.42 %	16.95 % 18.90 %	2.14 % 2.68 %
Pets	5085 4968	3897 3726	1071 1110	117 132	76.64 % 75.00 %	21.06 % 22.34 %	2.30 % 2.66 %
Sport & Fitness	4904 5085	3724 3829	1059 1114	121 142	75.94 % 75.30 %	21.59 % 21.91 %	2.47 % 2.79 %
Job & Career	5113 5105	3787 3750	1204 1214	122 141	74.07 % 73.46 %	23.55 % 23.78 %	2.39 % 2.76 %
Dating	5191 5238	3797 3750	1278 1349	116 139	73.15 % 71.59 %	24.62 % 25.75 %	2.23 % 2.65 %
Other	5053 5296	3988 4041	958 1103	107 152	78.92 % 76.30 %	18.96 % 20.83 %	2.12 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4560 4881	3322 3533	1133 1214	105 134	72.85 % 72.38 %	24.85 % 24.87 %	2.30 % 2.75 %
Outlook Mail	4606 4740	3455 3515	1045 1096	106 129	75.01 % 74.16 %	22.69 % 23.12 %	2.30 % 2.72 %
Yahoo Mail	4809 4752	3657 3511	1045 1108	107 133	76.04 % 73.88 %	21.73 % 23.32 %	2.22 % 2.80 %
AOL Mail	4829 4761	3700 3579	1009 1058	120 124	76.62 % 75.17 %	20.89 % 22.22 %	2.48 % 2.60 %
Mail.com	5000 4663	3891 3553	996 985	113 125	77.82 % 76.20 %	19.92 % 21.12 %	2.26 % 2.68 %
Yandex Mail	4718 4708	3618 3534	1003 1056	97 118	76.69 % 75.06 %	21.26 % 22.43 %	2.06 % 2.51 %
GMX Mail	4897 4685	3693 3453	1090 1110	114 122	75.41 % 73.70 %	22.26 % 23.69 %	2.33 % 2.60 %
Zoho Mail	4583 4670	3583 3547	903 992	97 131	78.18 % 75.95 %	19.70 % 21.24 %	2.12 % 2.81 %
ProtonMail	4563 4822	3608 3765	847 924	108 133	79.07 % 78.08 %	18.56 % 19.16 %	2.37 % 2.76 %
Custom Mail	4720 4433	3807 3458	803 853	110 122	80.66 % 78.01 %	17.01 % 19.24 %	2.33 % 2.75 %
iCloud Mail	4719 4799	3500 3441	1122 1219	97 139	74.17 % 71.70 %	23.78 % 25.40 %	2.06 % 2.90 %
Tuta	4497 4878	3563 3785	826 953	108 140	79.23 % 77.59 %	18.37 % 19.54 %	2.40 % 2.87 %
Juno.com	4761 4576	3766 3501	895 946	100 129	79.10 % 76.51 %	18.80 % 20.67 %	2.10 % 2.82 %
Mailfence	4624 4827	3666 3731	856 964	102 132	79.28 % 77.29 %	18.51 % 19.97 %	2.21 % 2.73 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.