MailerLite and Amazon SES Email Deliverability Comparison

MailerLite

Amazon SES

In this comparison, the deliverability of MailerLite and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.744 76.660	59.777 58.836	15.423 15.978	1.544 1.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.89 % 76.75 %	20.10 % 20.84 %	2.01 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 5917	4723 4510	1221 1258	123 149	77.85 % 76.22 %	20.13 % 21.26 %	2.03 % 2.52 %
Elektronics	5834 5909	4616 4546	1102 1212	116 151	79.12 % 76.93 %	18.89 % 20.51 %	1.99 % 2.56 %
Entertainment	5963 5926	4621 4538	1227 1244	115 144	77.49 % 76.58 %	20.58 % 20.99 %	1.93 % 2.43 %
Cosmetics & Beauty	5945 5802	4651 4486	1171 1178	123 138	78.23 % 77.32 %	19.70 % 20.30 %	2.07 % 2.38 %
Food & Drink	5739 5980	4454 4579	1173 1243	112 158	77.61 % 76.57 %	20.44 % 20.79 %	1.95 % 2.64 %
Home & Garden	5937 5907	4597 4456	1211 1308	129 143	77.43 % 75.44 %	20.40 % 22.14 %	2.17 % 2.42 %
Finance	5903 5841	4759 4672	1017 1038	127 131	80.62 % 79.99 %	17.23 % 17.77 %	2.15 % 2.24 %
Health	6051 5657	4929 4508	1010 1017	112 132	81.46 % 79.69 %	16.69 % 17.98 %	1.85 % 2.33 %
Pets	5904 5830	4585 4460	1206 1235	113 135	77.66 % 76.50 %	20.43 % 21.18 %	1.91 % 2.32 %
Sport & Fitness	5775 5961	4437 4542	1212 1278	126 141	76.83 % 76.20 %	20.99 % 21.44 %	2.18 % 2.37 %
Job & Career	5807 5839	4345 4386	1343 1313	119 140	74.82 % 75.12 %	23.13 % 22.49 %	2.05 % 2.40 %
Dating	5908 6056	4353 4410	1439 1508	116 138	73.68 % 72.82 %	24.36 % 24.90 %	1.96 % 2.28 %
Other	5911 6035	4707 4743	1091 1146	113 146	79.63 % 78.59 %	18.46 % 18.99 %	1.91 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5467	4064 4008	1322 1328	111 131	73.93 % 73.31 %	24.05 % 24.29 %	2.02 % 2.40 %
Outlook Mail	5388 5577	4101 4175	1176 1269	111 133	76.11 % 74.86 %	21.83 % 22.75 %	2.06 % 2.38 %
Yahoo Mail	5506 5411	4239 4091	1158 1187	109 133	76.99 % 75.61 %	21.03 % 21.94 %	1.98 % 2.46 %
AOL Mail	5564 5339	4315 4038	1132 1181	117 120	77.55 % 75.63 %	20.35 % 22.12 %	2.10 % 2.25 %
Mail.com	5504 5498	4349 4270	1041 1102	114 126	79.02 % 77.66 %	18.91 % 20.04 %	2.07 % 2.29 %
Yandex Mail	5338 5591	4118 4294	1105 1173	115 124	77.14 % 76.80 %	20.70 % 20.98 %	2.15 % 2.22 %
GMX Mail	5713 5506	4333 4150	1266 1231	114 125	75.84 % 75.37 %	22.16 % 22.36 %	2.00 % 2.27 %
Zoho Mail	5462 5437	4317 4246	1030 1058	115 133	79.04 % 78.09 %	18.86 % 19.46 %	2.11 % 2.45 %
ProtonMail	5390 5602	4321 4433	956 1028	113 141	80.17 % 79.13 %	17.74 % 18.35 %	2.10 % 2.52 %
Custom Mail	5552 5239	4485 4162	961 939	106 138	80.78 % 79.44 %	17.31 % 17.92 %	1.91 % 2.63 %
iCloud Mail	5592 5718	4150 4161	1337 1415	105 142	74.21 % 72.77 %	23.91 % 24.75 %	1.88 % 2.48 %
Tuta	5345 5482	4294 4357	944 983	107 142	80.34 % 79.48 %	17.66 % 17.93 %	2.00 % 2.59 %
Juno.com	5385 5379	4269 4209	1017 1042	99 128	79.28 % 78.25 %	18.89 % 19.37 %	1.84 % 2.38 %
Mailfence	5508 5414	4422 4242	978 1042	108 130	80.28 % 78.35 %	17.76 % 19.25 %	1.96 % 2.40 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.