MailerLite and Amazon SES Email Deliverability Comparison

MailerLite

Amazon SES

In this comparison, the deliverability of MailerLite and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.692 76.796	59.573 58.531	15.500 16.313	1.619 1.952

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 76.22 %	20.21 % 21.24 %	2.11 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5987 6096	4637 4639	1225 1298	125 159	77.45 % 76.10 %	20.46 % 21.29 %	2.09 % 2.61 %
Elektronics	5846 5759	4605 4393	1122 1211	119 155	78.77 % 76.28 %	19.19 % 21.03 %	2.04 % 2.69 %
Entertainment	5868 5912	4533 4526	1216 1239	119 147	77.25 % 76.56 %	20.72 % 20.96 %	2.03 % 2.49 %
Cosmetics & Beauty	5895 5686	4608 4358	1161 1187	126 141	78.17 % 76.64 %	19.69 % 20.88 %	2.14 % 2.48 %
Food & Drink	5809 5971	4491 4533	1195 1272	123 166	77.31 % 75.92 %	20.57 % 21.30 %	2.12 % 2.78 %
Home & Garden	5907 5924	4581 4444	1194 1327	132 153	77.55 % 75.02 %	20.21 % 22.40 %	2.23 % 2.58 %
Finance	5977 5801	4825 4612	1020 1048	132 141	80.73 % 79.50 %	17.07 % 18.07 %	2.21 % 2.43 %
Health	5891 5676	4772 4496	1002 1041	117 139	81.00 % 79.21 %	17.01 % 18.34 %	1.99 % 2.45 %
Pets	5809 5863	4488 4473	1200 1244	121 146	77.26 % 76.29 %	20.66 % 21.22 %	2.08 % 2.49 %
Sport & Fitness	5749 5981	4404 4518	1214 1311	131 152	76.60 % 75.54 %	21.12 % 21.92 %	2.28 % 2.54 %
Job & Career	6002 5911	4490 4393	1379 1366	133 152	74.81 % 74.32 %	22.98 % 23.11 %	2.22 % 2.57 %
Dating	5969 6055	4393 4357	1454 1553	122 145	73.60 % 71.96 %	24.36 % 25.65 %	2.04 % 2.39 %
Other	5983 6161	4746 4789	1118 1216	119 156	79.32 % 77.73 %	18.69 % 19.74 %	1.99 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5419 5507	3986 4008	1318 1360	115 139	73.56 % 72.78 %	24.32 % 24.70 %	2.12 % 2.52 %
Outlook Mail	5295 5624	4018 4190	1162 1294	115 140	75.88 % 74.50 %	21.95 % 23.01 %	2.17 % 2.49 %
Yahoo Mail	5420 5392	4137 4028	1169 1222	114 142	76.33 % 74.70 %	21.57 % 22.66 %	2.10 % 2.63 %
AOL Mail	5539 5396	4278 4057	1137 1210	124 129	77.23 % 75.19 %	20.53 % 22.42 %	2.24 % 2.39 %
Mail.com	5555 5505	4390 4255	1047 1113	118 137	79.03 % 77.29 %	18.85 % 20.22 %	2.12 % 2.49 %
Yandex Mail	5331 5633	4100 4298	1115 1205	116 130	76.91 % 76.30 %	20.92 % 21.39 %	2.18 % 2.31 %
GMX Mail	5759 5505	4374 4118	1262 1255	123 132	75.95 % 74.80 %	21.91 % 22.80 %	2.14 % 2.40 %
Zoho Mail	5455 5405	4298 4188	1040 1074	117 143	78.79 % 77.48 %	19.07 % 19.87 %	2.14 % 2.65 %
ProtonMail	5395 5571	4308 4377	971 1049	116 145	79.85 % 78.57 %	18.00 % 18.83 %	2.15 % 2.60 %
Custom Mail	5470 5241	4428 4131	932 966	110 144	80.95 % 78.82 %	17.04 % 18.43 %	2.01 % 2.75 %
iCloud Mail	5683 5680	4222 4096	1347 1434	114 150	74.29 % 72.11 %	23.70 % 25.25 %	2.01 % 2.64 %
Tuta	5417 5624	4318 4448	980 1024	119 152	79.71 % 79.09 %	18.09 % 18.21 %	2.20 % 2.70 %
Juno.com	5492 5360	4360 4161	1027 1066	105 133	79.39 % 77.63 %	18.70 % 19.89 %	1.91 % 2.48 %
Mailfence	5462 5353	4356 4176	993 1041	113 136	79.75 % 78.01 %	18.18 % 19.45 %	2.07 % 2.54 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.