MailerLite and Amazon SES Email Deliverability Comparison

MailerLite

Amazon SES

In this comparison, the deliverability of MailerLite and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 66.041	50.988 49.987	13.286 14.393	1.432 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 75.69 %	20.22 % 21.79 %	2.18 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 5176	3742 3891	1050 1157	100 128	76.49 % 75.17 %	21.46 % 22.35 %	2.04 % 2.47 %
Elektronics	5052 4959	3963 3758	981 1073	108 128	78.44 % 75.78 %	19.42 % 21.64 %	2.14 % 2.58 %
Entertainment	5002 5013	3815 3809	1077 1089	110 115	76.27 % 75.98 %	21.53 % 21.72 %	2.20 % 2.29 %
Cosmetics & Beauty	5098 5082	4011 3884	987 1083	100 115	78.68 % 76.43 %	19.36 % 21.31 %	1.96 % 2.26 %
Food & Drink	5025 5138	3849 3866	1059 1142	117 130	76.60 % 75.24 %	21.07 % 22.23 %	2.33 % 2.53 %
Home & Garden	5029 5077	3916 3810	1004 1135	109 132	77.87 % 75.04 %	19.96 % 22.36 %	2.17 % 2.60 %
Finance	4986 5091	4036 4065	830 896	120 130	80.95 % 79.85 %	16.65 % 17.60 %	2.41 % 2.55 %
Health	4950 5068	4019 4017	827 926	104 125	81.19 % 79.26 %	16.71 % 18.27 %	2.10 % 2.47 %
Pets	5261 5058	4080 3791	1054 1140	127 127	77.55 % 74.95 %	20.03 % 22.54 %	2.41 % 2.51 %
Sport & Fitness	4975 5116	3829 3846	1030 1137	116 133	76.96 % 75.18 %	20.70 % 22.22 %	2.33 % 2.60 %
Job & Career	5118 5150	3852 3767	1159 1254	107 129	75.26 % 73.15 %	22.65 % 24.35 %	2.09 % 2.50 %
Dating	5189 5017	3817 3560	1271 1324	101 133	73.56 % 70.96 %	24.49 % 26.39 %	1.95 % 2.65 %
Other	5129 5096	4059 3923	957 1037	113 136	79.14 % 76.98 %	18.66 % 20.35 %	2.20 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4870	3491 3514	1146 1235	107 121	73.59 % 72.16 %	24.16 % 25.36 %	2.26 % 2.48 %
Outlook Mail	4726 4676	3588 3471	1039 1085	99 120	75.92 % 74.23 %	21.98 % 23.20 %	2.09 % 2.57 %
Yahoo Mail	4711 4648	3600 3511	1009 1016	102 121	76.42 % 75.54 %	21.42 % 21.86 %	2.17 % 2.60 %
AOL Mail	4639 4816	3576 3634	957 1067	106 115	77.09 % 75.46 %	20.63 % 22.16 %	2.28 % 2.39 %
Mail.com	4931 4564	3874 3498	950 956	107 110	78.56 % 76.64 %	19.27 % 20.95 %	2.17 % 2.41 %
Yandex Mail	4763 4786	3670 3583	998 1090	95 113	77.05 % 74.86 %	20.95 % 22.77 %	1.99 % 2.36 %
GMX Mail	4692 4640	3575 3440	1012 1080	105 120	76.19 % 74.14 %	21.57 % 23.28 %	2.24 % 2.59 %
Zoho Mail	4535 4693	3566 3563	879 1013	90 117	78.63 % 75.92 %	19.38 % 21.59 %	1.98 % 2.49 %
ProtonMail	4573 4856	3635 3783	836 951	102 122	79.49 % 77.90 %	18.28 % 19.58 %	2.23 % 2.51 %
Custom Mail	4678 4542	3782 3565	791 868	105 109	80.85 % 78.49 %	16.91 % 19.11 %	2.24 % 2.40 %
iCloud Mail	4660 4782	3479 3421	1074 1231	107 130	74.66 % 71.54 %	23.05 % 25.74 %	2.30 % 2.72 %
Tuta	4651 4850	3669 3751	869 968	113 131	78.89 % 77.34 %	18.68 % 19.96 %	2.43 % 2.70 %
Juno.com	4798 4636	3815 3609	884 908	99 119	79.51 % 77.85 %	18.42 % 19.59 %	2.06 % 2.57 %
Mailfence	4605 4682	3668 3644	842 925	95 113	79.65 % 77.83 %	18.28 % 19.76 %	2.06 % 2.41 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.