MailerLite and ActiveCampaign Email Deliverability Comparison

MailerLite

ActiveCampaign

In this comparison, the deliverability of MailerLite and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.677 65.585	50.404 50.859	13.751 13.328	1.522 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 77.55 %	20.94 % 20.32 %	2.32 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4993 5102	3798 3954	1088 1051	107 97	76.07 % 77.50 %	21.79 % 20.60 %	2.14 % 1.90 %
Elektronics	5036 5004	3928 3933	1000 960	108 111	78.00 % 78.60 %	19.86 % 19.18 %	2.14 % 2.22 %
Entertainment	5124 5114	3872 3952	1131 1052	121 110	75.57 % 77.28 %	22.07 % 20.57 %	2.36 % 2.15 %
Cosmetics & Beauty	5019 5193	3876 4054	1033 1044	110 95	77.23 % 78.07 %	20.58 % 20.10 %	2.19 % 1.83 %
Food & Drink	5028 5120	3833 3962	1074 1047	121 111	76.23 % 77.38 %	21.36 % 20.45 %	2.41 % 2.17 %
Home & Garden	5018 5178	3856 4016	1042 1048	120 114	76.84 % 77.56 %	20.77 % 20.24 %	2.39 % 2.20 %
Finance	4991 4873	3979 3945	887 822	125 106	79.72 % 80.96 %	17.77 % 16.87 %	2.50 % 2.18 %
Health	5024 5002	4052 4047	859 849	113 106	80.65 % 80.91 %	17.10 % 16.97 %	2.25 % 2.12 %
Pets	5107 4977	3914 3838	1070 1030	123 109	76.64 % 77.11 %	20.95 % 20.70 %	2.41 % 2.19 %
Sport & Fitness	4917 4963	3739 3806	1053 1048	125 109	76.04 % 76.69 %	21.42 % 21.12 %	2.54 % 2.20 %
Job & Career	5101 4852	3769 3636	1209 1105	123 111	73.89 % 74.94 %	23.70 % 22.77 %	2.41 % 2.29 %
Dating	5244 5111	3814 3738	1312 1255	118 118	72.73 % 73.14 %	25.02 % 24.55 %	2.25 % 2.31 %
Other	5075 5096	3974 3978	993 1017	108 101	78.31 % 78.06 %	19.57 % 19.96 %	2.13 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4556 4790	3293 3553	1153 1132	110 105	72.28 % 74.18 %	25.31 % 23.63 %	2.41 % 2.19 %
Outlook Mail	4723 4743	3531 3572	1086 1057	106 114	74.76 % 75.31 %	22.99 % 22.29 %	2.24 % 2.40 %
Yahoo Mail	4736 4586	3559 3496	1070 988	107 102	75.15 % 76.23 %	22.59 % 21.54 %	2.26 % 2.22 %
AOL Mail	4752 4706	3621 3619	1009 993	122 94	76.20 % 76.90 %	21.23 % 21.10 %	2.57 % 2.00 %
Mail.com	4911 4620	3808 3672	985 847	118 101	77.54 % 79.48 %	20.06 % 18.33 %	2.40 % 2.19 %
Yandex Mail	4819 4748	3674 3617	1045 1036	100 95	76.24 % 76.18 %	21.68 % 21.82 %	2.08 % 2.00 %
GMX Mail	4882 4482	3677 3378	1087 1013	118 91	75.32 % 75.37 %	22.27 % 22.60 %	2.42 % 2.03 %
Zoho Mail	4470 4559	3481 3589	895 879	94 91	77.87 % 78.72 %	20.02 % 19.28 %	2.10 % 2.00 %
ProtonMail	4561 4650	3594 3662	855 890	112 98	78.80 % 78.75 %	18.75 % 19.14 %	2.46 % 2.11 %
Custom Mail	4633 4701	3716 3760	806 845	111 96	80.21 % 79.98 %	17.40 % 17.97 %	2.40 % 2.04 %
iCloud Mail	4739 4800	3509 3568	1128 1131	102 101	74.05 % 74.33 %	23.80 % 23.56 %	2.15 % 2.10 %
Tuta	4595 4661	3592 3727	890 835	113 99	78.17 % 79.96 %	19.37 % 17.91 %	2.46 % 2.12 %
Juno.com	4678 4723	3689 3786	886 837	103 100	78.86 % 80.16 %	18.94 % 17.72 %	2.20 % 2.12 %
Mailfence	4622 4816	3660 3860	856 845	106 111	79.19 % 80.15 %	18.52 % 17.55 %	2.29 % 2.30 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.