MailerLite and ActiveCampaign Email Deliverability Comparison

MailerLite

ActiveCampaign

In this comparison, the deliverability of MailerLite and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 65.674	50.988 50.321	13.286 13.784	1.432 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 76.62 %	20.22 % 20.99 %	2.18 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 5092	3742 3899	1050 1082	100 111	76.49 % 76.57 %	21.46 % 21.25 %	2.04 % 2.18 %
Elektronics	5052 5052	3963 3906	981 1023	108 123	78.44 % 77.32 %	19.42 % 20.25 %	2.14 % 2.43 %
Entertainment	5002 5004	3815 3792	1077 1089	110 123	76.27 % 75.78 %	21.53 % 21.76 %	2.20 % 2.46 %
Cosmetics & Beauty	5098 4999	4011 3896	987 1002	100 101	78.68 % 77.94 %	19.36 % 20.04 %	1.96 % 2.02 %
Food & Drink	5025 5097	3849 3877	1059 1098	117 122	76.60 % 76.06 %	21.07 % 21.54 %	2.33 % 2.39 %
Home & Garden	5029 5151	3916 3960	1004 1062	109 129	77.87 % 76.88 %	19.96 % 20.62 %	2.17 % 2.50 %
Finance	4986 5047	4036 4025	830 899	120 123	80.95 % 79.75 %	16.65 % 17.81 %	2.41 % 2.44 %
Health	4950 5064	4019 4051	827 890	104 123	81.19 % 80.00 %	16.71 % 17.58 %	2.10 % 2.43 %
Pets	5261 5098	4080 3886	1054 1086	127 126	77.55 % 76.23 %	20.03 % 21.30 %	2.41 % 2.47 %
Sport & Fitness	4975 5065	3829 3832	1030 1110	116 123	76.96 % 75.66 %	20.70 % 21.92 %	2.33 % 2.43 %
Job & Career	5118 4843	3852 3579	1159 1141	107 123	75.26 % 73.90 %	22.65 % 23.56 %	2.09 % 2.54 %
Dating	5189 5021	3817 3636	1271 1257	101 128	73.56 % 72.42 %	24.49 % 25.03 %	1.95 % 2.55 %
Other	5129 5141	4059 3982	957 1045	113 114	79.14 % 77.46 %	18.66 % 20.33 %	2.20 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4772	3491 3488	1146 1167	107 117	73.59 % 73.09 %	24.16 % 24.46 %	2.26 % 2.45 %
Outlook Mail	4726 4619	3588 3475	1039 1026	99 118	75.92 % 75.23 %	21.98 % 22.21 %	2.09 % 2.55 %
Yahoo Mail	4711 4748	3600 3581	1009 1050	102 117	76.42 % 75.42 %	21.42 % 22.11 %	2.17 % 2.46 %
AOL Mail	4639 4685	3576 3557	957 1019	106 109	77.09 % 75.92 %	20.63 % 21.75 %	2.28 % 2.33 %
Mail.com	4931 4731	3874 3651	950 960	107 120	78.56 % 77.17 %	19.27 % 20.29 %	2.17 % 2.54 %
Yandex Mail	4763 4820	3670 3641	998 1072	95 107	77.05 % 75.54 %	20.95 % 22.24 %	1.99 % 2.22 %
GMX Mail	4692 4578	3575 3401	1012 1069	105 108	76.19 % 74.29 %	21.57 % 23.35 %	2.24 % 2.36 %
Zoho Mail	4535 4692	3566 3661	879 924	90 107	78.63 % 78.03 %	19.38 % 19.69 %	1.98 % 2.28 %
ProtonMail	4573 4727	3635 3684	836 932	102 111	79.49 % 77.94 %	18.28 % 19.72 %	2.23 % 2.35 %
Custom Mail	4678 4574	3782 3622	791 842	105 110	80.85 % 79.19 %	16.91 % 18.41 %	2.24 % 2.40 %
iCloud Mail	4660 4720	3479 3464	1074 1143	107 113	74.66 % 73.39 %	23.05 % 24.22 %	2.30 % 2.39 %
Tuta	4651 4564	3669 3620	869 840	113 104	78.89 % 79.32 %	18.68 % 18.40 %	2.43 % 2.28 %
Juno.com	4798 4622	3815 3659	884 854	99 109	79.51 % 79.16 %	18.42 % 18.48 %	2.06 % 2.36 %
Mailfence	4605 4822	3668 3817	842 886	95 119	79.65 % 79.16 %	18.28 % 18.37 %	2.06 % 2.47 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.