MailerLite and ActiveCampaign Email Deliverability Comparison

MailerLite

ActiveCampaign

In this comparison, the deliverability of MailerLite and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.130 64.214	50.230 50.260	12.956 12.859	1.469 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.33 % 78.27 %	20.20 % 20.03 %	2.29 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4814 4951	3744 3874	1001 1011	105 114	77.77 % 78.25 %	20.79 % 20.42 %	2.18 % 2.30 %
Elektronics	4954 5094	3895 4013	968 996	116 132	78.62 % 78.78 %	19.54 % 19.55 %	2.34 % 2.59 %
Entertainment	4872 4910	3770 3786	1025 1022	109 121	77.38 % 77.11 %	21.04 % 20.81 %	2.24 % 2.46 %
Cosmetics & Beauty	4881 4874	3859 3881	956 942	104 105	79.06 % 79.63 %	19.59 % 19.33 %	2.13 % 2.15 %
Food & Drink	4995 4902	3887 3803	1025 1023	120 129	77.82 % 77.58 %	20.52 % 20.87 %	2.40 % 2.63 %
Home & Garden	4860 4947	3826 3889	986 987	111 122	78.72 % 78.61 %	20.29 % 19.95 %	2.28 % 2.47 %
Finance	4835 4991	3889 4011	854 897	116 126	80.43 % 80.36 %	17.66 % 17.97 %	2.40 % 2.52 %
Health	4912 4860	3965 3908	887 863	107 118	80.72 % 80.41 %	18.06 % 17.76 %	2.18 % 2.43 %
Pets	5155 4958	4057 3891	1006 989	123 120	78.70 % 78.48 %	19.52 % 19.95 %	2.39 % 2.42 %
Sport & Fitness	4882 4987	3804 3861	1006 1040	120 122	77.92 % 77.42 %	20.61 % 20.85 %	2.46 % 2.45 %
Job & Career	4973 4687	3807 3577	1108 995	109 122	76.55 % 76.32 %	22.28 % 21.23 %	2.19 % 2.60 %
Dating	5014 5023	3764 3798	1184 1120	110 131	75.07 % 75.61 %	23.61 % 22.30 %	2.19 % 2.61 %
Other	4983 5030	3963 3968	950 974	119 117	79.53 % 78.89 %	19.06 % 19.36 %	2.39 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4777	3532 3629	1085 1076	115 119	75.20 % 75.97 %	23.10 % 22.52 %	2.45 % 2.49 %
Outlook Mail	4718 4721	3633 3675	1018 961	104 118	77.00 % 77.84 %	21.58 % 20.36 %	2.20 % 2.50 %
Yahoo Mail	4713 4661	3671 3585	976 967	107 113	77.89 % 76.91 %	20.71 % 20.75 %	2.27 % 2.42 %
AOL Mail	4709 4675	3677 3632	960 977	110 111	78.08 % 77.69 %	20.39 % 20.90 %	2.34 % 2.37 %
Mail.com	4720 4764	3737 3710	906 955	107 127	79.17 % 77.88 %	19.19 % 20.05 %	2.27 % 2.67 %
Yandex Mail	4810 4885	3752 3791	983 1023	103 121	78.00 % 77.60 %	20.44 % 20.94 %	2.14 % 2.48 %
GMX Mail	4668 4541	3604 3491	999 963	108 110	77.21 % 76.88 %	21.40 % 21.21 %	2.31 % 2.42 %
Zoho Mail	4656 4673	3695 3722	914 895	99 107	79.36 % 79.65 %	19.63 % 19.15 %	2.13 % 2.29 %
ProtonMail	4703 4783	3763 3795	897 900	109 113	80.01 % 79.34 %	19.07 % 18.82 %	2.32 % 2.36 %
Custom Mail	4629 4654	3717 3765	829 844	111 116	80.30 % 80.90 %	17.91 % 18.13 %	2.40 % 2.49 %
iCloud Mail	4594 4830	3520 3672	1025 1054	108 119	76.62 % 76.02 %	22.31 % 21.82 %	2.35 % 2.46 %
Tuta	4650 4510	3676 3624	888 822	116 108	79.05 % 80.35 %	19.10 % 18.23 %	2.49 % 2.39 %
Juno.com	4784 4579	3811 3683	903 827	108 117	79.66 % 80.43 %	18.88 % 18.06 %	2.26 % 2.56 %
Mailfence	3079 3161	2442 2486	573 595	64 80	79.31 % 78.65 %	18.61 % 18.82 %	2.08 % 2.53 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.