MailerLite and ActiveCampaign Email Deliverability Comparison

MailerLite

ActiveCampaign

In this comparison, the deliverability of MailerLite and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.886 65.698	50.829 50.460	13.573 13.735	1.484 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.15 % 76.81 %	20.60 % 20.91 %	2.25 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5143 5166	3936 3985	1102 1073	105 108	76.53 % 77.14 %	21.43 % 20.77 %	2.04 % 2.09 %
Elektronics	5103 4926	4010 3823	989 990	104 113	78.58 % 77.61 %	19.38 % 20.10 %	2.04 % 2.29 %
Entertainment	5048 5061	3834 3874	1102 1068	112 119	75.95 % 76.55 %	21.83 % 21.10 %	2.22 % 2.35 %
Cosmetics & Beauty	4978 5149	3872 3971	996 1068	110 110	77.78 % 77.12 %	20.01 % 20.74 %	2.21 % 2.14 %
Food & Drink	4953 5103	3806 3929	1031 1060	116 114	76.84 % 76.99 %	20.82 % 20.77 %	2.34 % 2.23 %
Home & Garden	5044 5195	3910 3997	1018 1077	116 121	77.52 % 76.94 %	20.18 % 20.73 %	2.30 % 2.33 %
Finance	5096 4834	4081 3876	888 848	127 110	80.08 % 80.18 %	17.43 % 17.54 %	2.49 % 2.28 %
Health	5175 5070	4187 4071	877 886	111 113	80.91 % 80.30 %	16.95 % 17.48 %	2.14 % 2.23 %
Pets	5085 5034	3897 3824	1071 1091	117 119	76.64 % 75.96 %	21.06 % 21.67 %	2.30 % 2.36 %
Sport & Fitness	4904 4968	3724 3760	1059 1092	121 116	75.94 % 75.68 %	21.59 % 21.98 %	2.47 % 2.33 %
Job & Career	5113 5044	3787 3729	1204 1189	122 126	74.07 % 73.93 %	23.55 % 23.57 %	2.39 % 2.50 %
Dating	5191 5037	3797 3653	1278 1262	116 122	73.15 % 72.52 %	24.62 % 25.05 %	2.23 % 2.42 %
Other	5053 5111	3988 3968	958 1031	107 112	78.92 % 77.64 %	18.96 % 20.17 %	2.12 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4560 4826	3322 3540	1133 1172	105 114	72.85 % 73.35 %	24.85 % 24.29 %	2.30 % 2.36 %
Outlook Mail	4606 4746	3455 3532	1045 1097	106 117	75.01 % 74.42 %	22.69 % 23.11 %	2.30 % 2.47 %
Yahoo Mail	4809 4525	3657 3415	1045 1005	107 105	76.04 % 75.47 %	21.73 % 22.21 %	2.22 % 2.32 %
AOL Mail	4829 4742	3700 3626	1009 1012	120 104	76.62 % 76.47 %	20.89 % 21.34 %	2.48 % 2.19 %
Mail.com	5000 4707	3891 3690	996 910	113 107	77.82 % 78.39 %	19.92 % 19.33 %	2.26 % 2.27 %
Yandex Mail	4718 4680	3618 3532	1003 1047	97 101	76.69 % 75.47 %	21.26 % 22.37 %	2.06 % 2.16 %
GMX Mail	4897 4495	3693 3358	1090 1037	114 100	75.41 % 74.71 %	22.26 % 23.07 %	2.33 % 2.22 %
Zoho Mail	4583 4548	3583 3554	903 892	97 102	78.18 % 78.14 %	19.70 % 19.61 %	2.12 % 2.24 %
ProtonMail	4563 4720	3608 3672	847 942	108 106	79.07 % 77.80 %	18.56 % 19.96 %	2.37 % 2.25 %
Custom Mail	4720 4727	3807 3759	803 864	110 104	80.66 % 79.52 %	17.01 % 18.28 %	2.33 % 2.20 %
iCloud Mail	4719 4782	3500 3530	1122 1143	97 109	74.17 % 73.82 %	23.78 % 23.90 %	2.06 % 2.28 %
Tuta	4497 4700	3563 3731	826 865	108 104	79.23 % 79.38 %	18.37 % 18.40 %	2.40 % 2.21 %
Juno.com	4761 4660	3766 3702	895 852	100 106	79.10 % 79.44 %	18.80 % 18.28 %	2.10 % 2.27 %
Mailfence	4624 4840	3666 3819	856 897	102 124	79.28 % 78.90 %	18.51 % 18.53 %	2.21 % 2.56 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.