MailerLite and ActiveCampaign Email Deliverability Comparison

MailerLite

ActiveCampaign

In this comparison, the deliverability of MailerLite and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.692 76.246	59.573 58.632	15.500 15.921	1.619 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 76.90 %	20.21 % 20.88 %	2.11 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5987 6048	4637 4661	1225 1256	125 131	77.45 % 77.07 %	20.46 % 20.77 %	2.09 % 2.17 %
Elektronics	5846 5818	4605 4526	1122 1167	119 125	78.77 % 77.79 %	19.19 % 20.06 %	2.04 % 2.15 %
Entertainment	5868 5749	4533 4396	1216 1224	119 129	77.25 % 76.47 %	20.72 % 21.29 %	2.03 % 2.24 %
Cosmetics & Beauty	5895 6089	4608 4680	1161 1273	126 136	78.17 % 76.86 %	19.69 % 20.91 %	2.14 % 2.23 %
Food & Drink	5809 5809	4491 4459	1195 1224	123 126	77.31 % 76.76 %	20.57 % 21.07 %	2.12 % 2.17 %
Home & Garden	5907 5785	4581 4444	1194 1218	132 123	77.55 % 76.82 %	20.21 % 21.05 %	2.23 % 2.13 %
Finance	5977 5829	4825 4682	1020 1011	132 136	80.73 % 80.32 %	17.07 % 17.34 %	2.21 % 2.33 %
Health	5891 5680	4772 4544	1002 1012	117 124	81.00 % 80.00 %	17.01 % 17.82 %	1.99 % 2.18 %
Pets	5809 5845	4488 4487	1200 1233	121 125	77.26 % 76.77 %	20.66 % 21.09 %	2.08 % 2.14 %
Sport & Fitness	5749 5893	4404 4522	1214 1243	131 128	76.60 % 76.74 %	21.12 % 21.09 %	2.28 % 2.17 %
Job & Career	6002 5760	4490 4272	1379 1350	133 138	74.81 % 74.17 %	22.98 % 23.44 %	2.22 % 2.40 %
Dating	5969 6089	4393 4399	1454 1552	122 138	73.60 % 72.25 %	24.36 % 25.49 %	2.04 % 2.27 %
Other	5983 5852	4746 4560	1118 1158	119 134	79.32 % 77.92 %	18.69 % 19.79 %	1.99 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5419 5438	3986 3964	1318 1347	115 127	73.56 % 72.89 %	24.32 % 24.77 %	2.12 % 2.34 %
Outlook Mail	5295 5533	4018 4134	1162 1281	115 118	75.88 % 74.72 %	21.95 % 23.15 %	2.17 % 2.13 %
Yahoo Mail	5420 5511	4137 4194	1169 1189	114 128	76.33 % 76.10 %	21.57 % 21.58 %	2.10 % 2.32 %
AOL Mail	5539 5526	4278 4228	1137 1172	124 126	77.23 % 76.51 %	20.53 % 21.21 %	2.24 % 2.28 %
Mail.com	5555 5610	4390 4397	1047 1092	118 121	79.03 % 78.38 %	18.85 % 19.47 %	2.12 % 2.16 %
Yandex Mail	5331 5450	4100 4125	1115 1206	116 119	76.91 % 75.69 %	20.92 % 22.13 %	2.18 % 2.18 %
GMX Mail	5759 5265	4374 3953	1262 1193	123 119	75.95 % 75.08 %	21.91 % 22.66 %	2.14 % 2.26 %
Zoho Mail	5455 5341	4298 4177	1040 1041	117 123	78.79 % 78.21 %	19.07 % 19.49 %	2.14 % 2.30 %
ProtonMail	5395 5420	4308 4235	971 1068	116 117	79.85 % 78.14 %	18.00 % 19.70 %	2.15 % 2.16 %
Custom Mail	5470 5529	4428 4413	932 994	110 122	80.95 % 79.82 %	17.04 % 17.98 %	2.01 % 2.21 %
iCloud Mail	5683 5548	4222 4073	1347 1355	114 120	74.29 % 73.41 %	23.70 % 24.42 %	2.01 % 2.16 %
Tuta	5417 5297	4318 4211	980 976	119 110	79.71 % 79.50 %	18.09 % 18.43 %	2.20 % 2.08 %
Juno.com	5492 5392	4360 4287	1027 987	105 118	79.39 % 79.51 %	18.70 % 18.30 %	1.91 % 2.19 %
Mailfence	5462 5386	4356 4241	993 1020	113 125	79.75 % 78.74 %	18.18 % 18.94 %	2.07 % 2.32 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.