MailerLite and ActiveCampaign Email Deliverability Comparison

MailerLite

ActiveCampaign

In this comparison, the deliverability of MailerLite and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.596 65.516	50.480 50.861	13.577 13.251	1.539 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 77.63 %	20.70 % 20.23 %	2.35 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4944 5148	3755 3986	1079 1065	110 97	75.95 % 77.43 %	21.82 % 20.69 %	2.22 % 1.88 %
Elektronics	5146 5023	4020 3955	1011 955	115 113	78.12 % 78.74 %	19.65 % 19.01 %	2.23 % 2.25 %
Entertainment	4977 5012	3776 3861	1084 1043	117 108	75.87 % 77.04 %	21.78 % 20.81 %	2.35 % 2.15 %
Cosmetics & Beauty	5023 5089	3895 3997	1016 1001	112 91	77.54 % 78.54 %	20.23 % 19.67 %	2.23 % 1.79 %
Food & Drink	4972 5100	3790 3943	1056 1046	126 111	76.23 % 77.31 %	21.24 % 20.51 %	2.53 % 2.18 %
Home & Garden	5094 5057	3929 3945	1043 1002	122 110	77.13 % 78.01 %	20.48 % 19.81 %	2.39 % 2.18 %
Finance	4988 4936	4003 3985	854 841	131 110	80.25 % 80.73 %	17.12 % 17.04 %	2.63 % 2.23 %
Health	4991 5044	4043 4082	838 852	110 110	81.01 % 80.93 %	16.79 % 16.89 %	2.20 % 2.18 %
Pets	5297 5030	4057 3883	1110 1036	130 111	76.59 % 77.20 %	20.96 % 20.60 %	2.45 % 2.21 %
Sport & Fitness	4889 4989	3725 3831	1039 1047	125 111	76.19 % 76.79 %	21.25 % 20.99 %	2.56 % 2.22 %
Job & Career	5045 4890	3753 3653	1176 1123	116 114	74.39 % 74.70 %	23.31 % 22.97 %	2.30 % 2.33 %
Dating	5146 5069	3749 3717	1285 1236	112 116	72.85 % 73.33 %	24.97 % 24.38 %	2.18 % 2.29 %
Other	5084 5129	3985 4023	986 1004	113 102	78.38 % 78.44 %	19.39 % 19.57 %	2.22 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4689 4756	3410 3531	1163 1118	116 107	72.72 % 74.24 %	24.80 % 23.51 %	2.47 % 2.25 %
Outlook Mail	4758 4617	3584 3495	1066 1011	108 111	75.33 % 75.70 %	22.40 % 21.90 %	2.27 % 2.40 %
Yahoo Mail	4647 4706	3509 3592	1033 1009	105 105	75.51 % 76.33 %	22.23 % 21.44 %	2.26 % 2.23 %
AOL Mail	4645 4710	3560 3632	959 981	126 97	76.64 % 77.11 %	20.65 % 20.83 %	2.71 % 2.06 %
Mail.com	4900 4711	3809 3718	975 887	116 106	77.73 % 78.92 %	19.90 % 18.83 %	2.37 % 2.25 %
Yandex Mail	4801 4722	3678 3640	1024 989	99 93	76.61 % 77.09 %	21.33 % 20.94 %	2.06 % 1.97 %
GMX Mail	4834 4461	3636 3346	1078 1023	120 92	75.22 % 75.01 %	22.30 % 22.93 %	2.48 % 2.06 %
Zoho Mail	4439 4565	3456 3599	892 875	91 91	77.86 % 78.84 %	20.09 % 19.17 %	2.05 % 1.99 %
ProtonMail	4591 4619	3619 3627	861 897	111 95	78.83 % 78.52 %	18.75 % 19.42 %	2.42 % 2.06 %
Custom Mail	4664 4714	3751 3763	800 853	113 98	80.42 % 79.83 %	17.15 % 18.10 %	2.42 % 2.08 %
iCloud Mail	4693 4785	3476 3561	1112 1123	105 101	74.07 % 74.42 %	23.69 % 23.47 %	2.24 % 2.11 %
Tuta	4581 4651	3590 3732	874 818	117 101	78.37 % 80.24 %	19.08 % 17.59 %	2.55 % 2.17 %
Juno.com	4755 4669	3757 3746	891 822	107 101	79.01 % 80.23 %	18.74 % 17.61 %	2.25 % 2.16 %
Mailfence	4599 4830	3645 3879	849 845	105 106	79.26 % 80.31 %	18.46 % 17.49 %	2.28 % 2.19 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.