MailerLite and ActiveCampaign Email Deliverability Comparison

MailerLite

ActiveCampaign

In this comparison, the deliverability of MailerLite and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.744 76.215	59.777 57.957	15.423 16.389	1.544 1.869

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.89 % 76.04 %	20.10 % 21.50 %	2.01 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 6076	4723 4627	1221 1305	123 144	77.85 % 76.15 %	20.13 % 21.48 %	2.03 % 2.37 %
Elektronics	5834 5741	4616 4424	1102 1185	116 132	79.12 % 77.06 %	18.89 % 20.64 %	1.99 % 2.30 %
Entertainment	5963 5813	4621 4380	1227 1288	115 145	77.49 % 75.35 %	20.58 % 22.16 %	1.93 % 2.49 %
Cosmetics & Beauty	5945 6061	4651 4607	1171 1302	123 152	78.23 % 76.01 %	19.70 % 21.48 %	2.07 % 2.51 %
Food & Drink	5739 5803	4454 4391	1173 1271	112 141	77.61 % 75.67 %	20.44 % 21.90 %	1.95 % 2.43 %
Home & Garden	5937 5774	4597 4370	1211 1265	129 139	77.43 % 75.68 %	20.40 % 21.91 %	2.17 % 2.41 %
Finance	5903 5808	4759 4616	1017 1042	127 150	80.62 % 79.48 %	17.23 % 17.94 %	2.15 % 2.58 %
Health	6051 5663	4929 4489	1010 1037	112 137	81.46 % 79.27 %	16.69 % 18.31 %	1.85 % 2.42 %
Pets	5904 5910	4585 4484	1206 1284	113 142	77.66 % 75.87 %	20.43 % 21.73 %	1.91 % 2.40 %
Sport & Fitness	5775 5838	4437 4419	1212 1281	126 138	76.83 % 75.69 %	20.99 % 21.94 %	2.18 % 2.36 %
Job & Career	5807 5723	4345 4218	1343 1353	119 152	74.82 % 73.70 %	23.13 % 23.64 %	2.05 % 2.66 %
Dating	5908 6135	4353 4398	1439 1590	116 147	73.68 % 71.69 %	24.36 % 25.92 %	1.96 % 2.40 %
Other	5911 5870	4707 4534	1091 1186	113 150	79.63 % 77.24 %	18.46 % 20.20 %	1.91 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5542	4064 4004	1322 1396	111 142	73.93 % 72.25 %	24.05 % 25.19 %	2.02 % 2.56 %
Outlook Mail	5388 5592	4101 4124	1176 1339	111 129	76.11 % 73.75 %	21.83 % 23.94 %	2.06 % 2.31 %
Yahoo Mail	5506 5486	4239 4137	1158 1215	109 134	76.99 % 75.41 %	21.03 % 22.15 %	1.98 % 2.44 %
AOL Mail	5564 5570	4315 4212	1132 1214	117 144	77.55 % 75.62 %	20.35 % 21.80 %	2.10 % 2.59 %
Mail.com	5504 5533	4349 4282	1041 1120	114 131	79.02 % 77.39 %	18.91 % 20.24 %	2.07 % 2.37 %
Yandex Mail	5338 5422	4118 4063	1105 1224	115 135	77.14 % 74.94 %	20.70 % 22.57 %	2.15 % 2.49 %
GMX Mail	5713 5281	4333 3935	1266 1216	114 130	75.84 % 74.51 %	22.16 % 23.03 %	2.00 % 2.46 %
Zoho Mail	5462 5314	4317 4099	1030 1081	115 134	79.04 % 77.14 %	18.86 % 20.34 %	2.11 % 2.52 %
ProtonMail	5390 5424	4321 4192	956 1104	113 128	80.17 % 77.29 %	17.74 % 20.35 %	2.10 % 2.36 %
Custom Mail	5552 5552	4485 4396	961 1022	106 134	80.78 % 79.18 %	17.31 % 18.41 %	1.91 % 2.41 %
iCloud Mail	5592 5469	4150 3974	1337 1367	105 128	74.21 % 72.66 %	23.91 % 25.00 %	1.88 % 2.34 %
Tuta	5345 5324	4294 4181	944 1015	107 128	80.34 % 78.53 %	17.66 % 19.06 %	2.00 % 2.40 %
Juno.com	5385 5371	4269 4216	1017 1027	99 128	79.28 % 78.50 %	18.89 % 19.12 %	1.84 % 2.38 %
Mailfence	5508 5335	4422 4142	978 1049	108 144	80.28 % 77.64 %	17.76 % 19.66 %	1.96 % 2.70 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.