MailerLite and ActiveCampaign Email Deliverability Comparison

MailerLite

ActiveCampaign

In this comparison, the deliverability of MailerLite and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.001 64.940	50.857 49.739	12.922 13.801	1.453 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 76.59 %	19.88 % 21.25 %	2.24 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4842 5001	3740 3823	1022 1069	98 115	77.24 % 76.44 %	21.11 % 21.38 %	2.02 % 2.30 %
Elektronics	4916 4986	3884 3852	939 1026	115 130	79.01 % 77.26 %	19.10 % 20.58 %	2.34 % 2.61 %
Entertainment	4957 5015	3814 3787	1048 1116	109 133	76.94 % 75.51 %	21.14 % 22.25 %	2.20 % 2.65 %
Cosmetics & Beauty	5008 4970	3967 3874	957 1014	101 110	79.21 % 77.95 %	19.11 % 20.40 %	2.02 % 2.21 %
Food & Drink	4971 5016	3858 3815	1012 1086	119 136	77.61 % 76.06 %	20.36 % 21.65 %	2.39 % 2.71 %
Home & Garden	4988 5056	3921 3884	980 1062	111 137	78.61 % 76.82 %	19.65 % 21.00 %	2.23 % 2.71 %
Finance	4881 5019	3951 3982	833 933	119 130	80.95 % 79.34 %	17.07 % 18.59 %	2.44 % 2.59 %
Health	5008 4975	4074 3958	838 912	106 127	81.35 % 79.56 %	16.73 % 18.33 %	2.12 % 2.55 %
Pets	5280 5071	4153 3878	1018 1089	129 130	78.66 % 76.47 %	19.28 % 21.48 %	2.44 % 2.56 %
Sport & Fitness	4941 5056	3837 3827	1004 1131	120 129	77.66 % 75.69 %	20.32 % 22.37 %	2.43 % 2.55 %
Job & Career	5006 4751	3806 3524	1112 1104	106 128	76.03 % 74.17 %	22.21 % 23.24 %	2.12 % 2.69 %
Dating	5140 4977	3824 3644	1221 1211	105 138	74.40 % 73.22 %	23.75 % 24.33 %	2.04 % 2.77 %
Other	5063 5047	4028 3891	938 1048	115 120	79.56 % 77.10 %	18.53 % 20.76 %	2.27 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4841	3543 3583	1104 1164	108 126	74.61 % 74.01 %	23.25 % 24.04 %	2.27 % 2.60 %
Outlook Mail	4776 4679	3672 3527	1032 1049	101 127	76.88 % 75.38 %	21.61 % 22.42 %	2.11 % 2.71 %
Yahoo Mail	4775 4682	3703 3524	979 1044	106 120	77.55 % 75.27 %	20.50 % 22.30 %	2.22 % 2.56 %
AOL Mail	4779 4652	3726 3532	952 1017	113 115	77.97 % 75.92 %	19.92 % 21.86 %	2.36 % 2.47 %
Mail.com	4795 4684	3770 3591	923 982	108 128	78.62 % 76.67 %	19.25 % 20.96 %	2.25 % 2.73 %
Yandex Mail	4767 4844	3711 3664	969 1078	99 119	77.85 % 75.64 %	20.33 % 22.25 %	2.08 % 2.46 %
GMX Mail	4655 4614	3584 3442	980 1074	104 117	76.99 % 74.60 %	21.05 % 23.28 %	2.23 % 2.54 %
Zoho Mail	4659 4756	3690 3713	893 952	97 113	79.20 % 78.07 %	19.17 % 20.02 %	2.08 % 2.38 %
ProtonMail	4642 4769	3723 3718	850 957	110 120	80.20 % 77.96 %	18.31 % 20.07 %	2.37 % 2.52 %
Custom Mail	4666 4634	3772 3667	789 889	109 120	80.84 % 79.13 %	16.91 % 19.18 %	2.34 % 2.59 %
iCloud Mail	4551 4720	3454 3484	1015 1121	107 118	75.90 % 73.81 %	22.30 % 23.75 %	2.35 % 2.50 %
Tuta	4580 4581	3639 3610	844 871	112 114	79.45 % 78.80 %	18.43 % 19.01 %	2.45 % 2.49 %
Juno.com	4778 4573	3819 3612	891 870	102 120	79.93 % 78.99 %	18.65 % 19.02 %	2.13 % 2.62 %
Mailfence	3829 3911	3051 3072	701 733	77 106	79.68 % 78.55 %	18.31 % 18.74 %	2.01 % 2.71 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.