MailerLite and ActiveCampaign Email Deliverability Comparison

MailerLite

ActiveCampaign

In this comparison, the deliverability of MailerLite and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.782 76.256	58.982 58.741	15.987 15.803	1.813 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.82 % 77.03 %	20.82 % 20.72 %	2.36 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5999 5948	4570 4606	1295 1217	134 125	76.18 % 77.44 %	21.59 % 20.46 %	2.23 % 2.10 %
Elektronics	5878 5701	4594 4433	1157 1141	127 127	78.16 % 77.76 %	19.68 % 20.01 %	2.16 % 2.23 %
Entertainment	5895 5863	4466 4479	1290 1246	139 138	75.76 % 76.39 %	21.88 % 21.25 %	2.36 % 2.35 %
Cosmetics & Beauty	5906 6033	4573 4658	1198 1250	135 125	77.43 % 77.21 %	20.28 % 20.72 %	2.29 % 2.07 %
Food & Drink	5742 5901	4389 4545	1213 1226	140 130	76.44 % 77.02 %	21.13 % 20.78 %	2.44 % 2.20 %
Home & Garden	5963 5979	4599 4621	1218 1221	146 137	77.13 % 77.29 %	20.43 % 20.42 %	2.45 % 2.29 %
Finance	5987 5659	4771 4556	1062 975	154 128	79.69 % 80.51 %	17.74 % 17.23 %	2.57 % 2.26 %
Health	6005 5857	4832 4713	1040 1016	133 128	80.47 % 80.47 %	17.32 % 17.35 %	2.21 % 2.19 %
Pets	5865 5843	4490 4462	1235 1246	140 135	76.56 % 76.36 %	21.06 % 21.32 %	2.39 % 2.31 %
Sport & Fitness	5692 5769	4289 4392	1255 1249	148 128	75.35 % 76.13 %	22.05 % 21.65 %	2.60 % 2.22 %
Job & Career	5948 5803	4395 4304	1406 1358	147 141	73.89 % 74.17 %	23.64 % 23.40 %	2.47 % 2.43 %
Dating	6001 5967	4367 4336	1493 1491	141 140	72.77 % 72.67 %	24.88 % 24.99 %	2.35 % 2.35 %
Other	5901 5933	4647 4636	1125 1167	129 130	78.75 % 78.14 %	19.06 % 19.67 %	2.19 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5357 5555	3890 4081	1337 1346	130 128	72.62 % 73.47 %	24.96 % 24.23 %	2.43 % 2.30 %
Outlook Mail	5383 5486	4032 4103	1222 1253	129 130	74.90 % 74.79 %	22.70 % 22.84 %	2.40 % 2.37 %
Yahoo Mail	5570 5340	4220 4044	1221 1176	129 120	75.76 % 75.73 %	21.92 % 22.02 %	2.32 % 2.25 %
AOL Mail	5521 5514	4229 4235	1154 1159	138 120	76.60 % 76.80 %	20.90 % 21.02 %	2.50 % 2.18 %
Mail.com	5756 5482	4464 4310	1155 1055	137 117	77.55 % 78.62 %	20.07 % 19.24 %	2.38 % 2.13 %
Yandex Mail	5494 5429	4184 4109	1188 1204	122 116	76.16 % 75.69 %	21.62 % 22.18 %	2.22 % 2.14 %
GMX Mail	5715 5282	4292 3956	1286 1210	137 116	75.10 % 74.90 %	22.50 % 22.91 %	2.40 % 2.20 %
Zoho Mail	5415 5304	4221 4163	1073 1022	121 119	77.95 % 78.49 %	19.82 % 19.27 %	2.23 % 2.24 %
ProtonMail	5288 5418	4167 4235	989 1062	132 121	78.80 % 78.17 %	18.70 % 19.60 %	2.50 % 2.23 %
Custom Mail	5542 5498	4454 4383	955 992	133 123	80.37 % 79.72 %	17.23 % 18.04 %	2.40 % 2.24 %
iCloud Mail	5593 5563	4111 4116	1357 1322	125 125	73.50 % 73.99 %	24.26 % 23.76 %	2.23 % 2.25 %
Tuta	5238 5434	4126 4315	979 999	133 120	78.77 % 79.41 %	18.69 % 18.38 %	2.54 % 2.21 %
Juno.com	5541 5417	4351 4315	1067 982	123 120	78.52 % 79.66 %	19.26 % 18.13 %	2.22 % 2.22 %
Mailfence	5369 5534	4241 4376	1004 1021	124 137	78.99 % 79.07 %	18.70 % 18.45 %	2.31 % 2.48 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.