MailerLite and ActiveCampaign Email Deliverability Comparison

MailerLite

ActiveCampaign

In this comparison, the deliverability of MailerLite and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.517 75.996	59.197 58.044	15.635 16.148	1.685 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 76.38 %	20.43 % 21.25 %	2.20 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5998 5927	4604 4545	1270 1249	124 133	76.76 % 76.68 %	21.17 % 21.07 %	2.07 % 2.24 %
Elektronics	5858 5700	4602 4400	1134 1166	122 134	78.56 % 77.19 %	19.36 % 20.46 %	2.08 % 2.35 %
Entertainment	5850 5782	4477 4399	1242 1244	131 139	76.53 % 76.08 %	21.23 % 21.52 %	2.24 % 2.40 %
Cosmetics & Beauty	5878 6078	4580 4643	1171 1293	127 142	77.92 % 76.39 %	19.92 % 21.27 %	2.16 % 2.34 %
Food & Drink	5736 5845	4409 4459	1201 1252	126 134	76.87 % 76.29 %	20.94 % 21.42 %	2.20 % 2.29 %
Home & Garden	5948 5863	4614 4483	1195 1239	139 141	77.57 % 76.46 %	20.09 % 21.13 %	2.34 % 2.40 %
Finance	5938 5756	4772 4596	1023 1017	143 143	80.36 % 79.85 %	17.23 % 17.67 %	2.41 % 2.48 %
Health	5940 5689	4809 4541	1011 1022	120 126	80.96 % 79.82 %	17.02 % 17.96 %	2.02 % 2.21 %
Pets	5892 5879	4534 4455	1227 1285	131 139	76.95 % 75.78 %	20.82 % 21.86 %	2.22 % 2.36 %
Sport & Fitness	5648 5831	4298 4427	1214 1266	136 138	76.10 % 75.92 %	21.49 % 21.71 %	2.41 % 2.37 %
Job & Career	5908 5813	4407 4284	1363 1383	138 146	74.59 % 73.70 %	23.07 % 23.79 %	2.34 % 2.51 %
Dating	5958 5955	4373 4267	1458 1539	127 149	73.40 % 71.65 %	24.47 % 25.84 %	2.13 % 2.50 %
Other	5965 5878	4718 4545	1126 1193	121 140	79.09 % 77.32 %	18.88 % 20.30 %	2.03 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5338 5497	3908 4001	1315 1364	115 132	73.21 % 72.79 %	24.63 % 24.81 %	2.15 % 2.40 %
Outlook Mail	5325 5437	4024 4014	1183 1292	118 131	75.57 % 73.83 %	22.22 % 23.76 %	2.22 % 2.41 %
Yahoo Mail	5490 5457	4183 4103	1187 1225	120 129	76.19 % 75.19 %	21.62 % 22.45 %	2.19 % 2.36 %
AOL Mail	5525 5524	4255 4217	1139 1174	131 133	77.01 % 76.34 %	20.62 % 21.25 %	2.37 % 2.41 %
Mail.com	5680 5527	4438 4311	1116 1090	126 126	78.13 % 78.00 %	19.65 % 19.72 %	2.22 % 2.28 %
Yandex Mail	5358 5404	4107 4054	1130 1226	121 124	76.65 % 75.02 %	21.09 % 22.69 %	2.26 % 2.29 %
GMX Mail	5737 5198	4344 3861	1265 1214	128 123	75.72 % 74.28 %	22.05 % 23.36 %	2.23 % 2.37 %
Zoho Mail	5448 5307	4266 4119	1062 1060	120 128	78.30 % 77.61 %	19.49 % 19.97 %	2.20 % 2.41 %
ProtonMail	5261 5495	4176 4266	962 1100	123 129	79.38 % 77.63 %	18.29 % 20.02 %	2.34 % 2.35 %
Custom Mail	5556 5522	4498 4365	941 1022	117 135	80.96 % 79.05 %	16.94 % 18.51 %	2.11 % 2.44 %
iCloud Mail	5502 5492	4068 4015	1316 1349	118 128	73.94 % 73.11 %	23.92 % 24.56 %	2.14 % 2.33 %
Tuta	5284 5287	4194 4168	969 998	121 121	79.37 % 78.83 %	18.34 % 18.88 %	2.29 % 2.29 %
Juno.com	5559 5453	4397 4310	1052 1014	110 129	79.10 % 79.04 %	18.92 % 18.60 %	1.98 % 2.37 %
Mailfence	5454 5396	4339 4240	998 1020	117 136	79.56 % 78.58 %	18.30 % 18.90 %	2.15 % 2.52 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.