ActiveCampaign and MailerLite Email Deliverability Comparison

ActiveCampaign

MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 65.596	50.861 50.480	13.251 13.577	1.404 1.539

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.96 %	20.23 % 20.70 %	2.14 % 2.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 4944	3986 3755	1065 1079	97 110	77.43 % 75.95 %	20.69 % 21.82 %	1.88 % 2.22 %
Elektronics	5023 5146	3955 4020	955 1011	113 115	78.74 % 78.12 %	19.01 % 19.65 %	2.25 % 2.23 %
Entertainment	5012 4977	3861 3776	1043 1084	108 117	77.04 % 75.87 %	20.81 % 21.78 %	2.15 % 2.35 %
Cosmetics & Beauty	5089 5023	3997 3895	1001 1016	91 112	78.54 % 77.54 %	19.67 % 20.23 %	1.79 % 2.23 %
Food & Drink	5100 4972	3943 3790	1046 1056	111 126	77.31 % 76.23 %	20.51 % 21.24 %	2.18 % 2.53 %
Home & Garden	5057 5094	3945 3929	1002 1043	110 122	78.01 % 77.13 %	19.81 % 20.48 %	2.18 % 2.39 %
Finance	4936 4988	3985 4003	841 854	110 131	80.73 % 80.25 %	17.04 % 17.12 %	2.23 % 2.63 %
Health	5044 4991	4082 4043	852 838	110 110	80.93 % 81.01 %	16.89 % 16.79 %	2.18 % 2.20 %
Pets	5030 5297	3883 4057	1036 1110	111 130	77.20 % 76.59 %	20.60 % 20.96 %	2.21 % 2.45 %
Sport & Fitness	4989 4889	3831 3725	1047 1039	111 125	76.79 % 76.19 %	20.99 % 21.25 %	2.22 % 2.56 %
Job & Career	4890 5045	3653 3753	1123 1176	114 116	74.70 % 74.39 %	22.97 % 23.31 %	2.33 % 2.30 %
Dating	5069 5146	3717 3749	1236 1285	116 112	73.33 % 72.85 %	24.38 % 24.97 %	2.29 % 2.18 %
Other	5129 5084	4023 3985	1004 986	102 113	78.44 % 78.38 %	19.57 % 19.39 %	1.99 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4689	3531 3410	1118 1163	107 116	74.24 % 72.72 %	23.51 % 24.80 %	2.25 % 2.47 %
Outlook Mail	4617 4758	3495 3584	1011 1066	111 108	75.70 % 75.33 %	21.90 % 22.40 %	2.40 % 2.27 %
Yahoo Mail	4706 4647	3592 3509	1009 1033	105 105	76.33 % 75.51 %	21.44 % 22.23 %	2.23 % 2.26 %
AOL Mail	4710 4645	3632 3560	981 959	97 126	77.11 % 76.64 %	20.83 % 20.65 %	2.06 % 2.71 %
Mail.com	4711 4900	3718 3809	887 975	106 116	78.92 % 77.73 %	18.83 % 19.90 %	2.25 % 2.37 %
Yandex Mail	4722 4801	3640 3678	989 1024	93 99	77.09 % 76.61 %	20.94 % 21.33 %	1.97 % 2.06 %
GMX Mail	4461 4834	3346 3636	1023 1078	92 120	75.01 % 75.22 %	22.93 % 22.30 %	2.06 % 2.48 %
Zoho Mail	4565 4439	3599 3456	875 892	91 91	78.84 % 77.86 %	19.17 % 20.09 %	1.99 % 2.05 %
ProtonMail	4619 4591	3627 3619	897 861	95 111	78.52 % 78.83 %	19.42 % 18.75 %	2.06 % 2.42 %
Custom Mail	4714 4664	3763 3751	853 800	98 113	79.83 % 80.42 %	18.10 % 17.15 %	2.08 % 2.42 %
iCloud Mail	4785 4693	3561 3476	1123 1112	101 105	74.42 % 74.07 %	23.47 % 23.69 %	2.11 % 2.24 %
Tuta	4651 4581	3732 3590	818 874	101 117	80.24 % 78.37 %	17.59 % 19.08 %	2.17 % 2.55 %
Juno.com	4669 4755	3746 3757	822 891	101 107	80.23 % 79.01 %	17.61 % 18.74 %	2.16 % 2.25 %
Mailfence	4830 4599	3879 3645	845 849	106 105	80.31 % 79.26 %	17.49 % 18.46 %	2.19 % 2.28 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.