ActiveCampaign and MailerLite Email Deliverability Comparison

ActiveCampaign

MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.706	50.321 50.988	13.784 13.286	1.569 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.60 %	20.99 % 20.22 %	2.39 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 4892	3899 3742	1082 1050	111 100	76.57 % 76.49 %	21.25 % 21.46 %	2.18 % 2.04 %
Elektronics	5052 5052	3906 3963	1023 981	123 108	77.32 % 78.44 %	20.25 % 19.42 %	2.43 % 2.14 %
Entertainment	5004 5002	3792 3815	1089 1077	123 110	75.78 % 76.27 %	21.76 % 21.53 %	2.46 % 2.20 %
Cosmetics & Beauty	4999 5098	3896 4011	1002 987	101 100	77.94 % 78.68 %	20.04 % 19.36 %	2.02 % 1.96 %
Food & Drink	5097 5025	3877 3849	1098 1059	122 117	76.06 % 76.60 %	21.54 % 21.07 %	2.39 % 2.33 %
Home & Garden	5151 5029	3960 3916	1062 1004	129 109	76.88 % 77.87 %	20.62 % 19.96 %	2.50 % 2.17 %
Finance	5047 4986	4025 4036	899 830	123 120	79.75 % 80.95 %	17.81 % 16.65 %	2.44 % 2.41 %
Health	5064 4950	4051 4019	890 827	123 104	80.00 % 81.19 %	17.58 % 16.71 %	2.43 % 2.10 %
Pets	5098 5261	3886 4080	1086 1054	126 127	76.23 % 77.55 %	21.30 % 20.03 %	2.47 % 2.41 %
Sport & Fitness	5065 4975	3832 3829	1110 1030	123 116	75.66 % 76.96 %	21.92 % 20.70 %	2.43 % 2.33 %
Job & Career	4843 5118	3579 3852	1141 1159	123 107	73.90 % 75.26 %	23.56 % 22.65 %	2.54 % 2.09 %
Dating	5021 5189	3636 3817	1257 1271	128 101	72.42 % 73.56 %	25.03 % 24.49 %	2.55 % 1.95 %
Other	5141 5129	3982 4059	1045 957	114 113	77.46 % 79.14 %	20.33 % 18.66 %	2.22 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4744	3488 3491	1167 1146	117 107	73.09 % 73.59 %	24.46 % 24.16 %	2.45 % 2.26 %
Outlook Mail	4619 4726	3475 3588	1026 1039	118 99	75.23 % 75.92 %	22.21 % 21.98 %	2.55 % 2.09 %
Yahoo Mail	4748 4711	3581 3600	1050 1009	117 102	75.42 % 76.42 %	22.11 % 21.42 %	2.46 % 2.17 %
AOL Mail	4685 4639	3557 3576	1019 957	109 106	75.92 % 77.09 %	21.75 % 20.63 %	2.33 % 2.28 %
Mail.com	4731 4931	3651 3874	960 950	120 107	77.17 % 78.56 %	20.29 % 19.27 %	2.54 % 2.17 %
Yandex Mail	4820 4763	3641 3670	1072 998	107 95	75.54 % 77.05 %	22.24 % 20.95 %	2.22 % 1.99 %
GMX Mail	4578 4692	3401 3575	1069 1012	108 105	74.29 % 76.19 %	23.35 % 21.57 %	2.36 % 2.24 %
Zoho Mail	4692 4535	3661 3566	924 879	107 90	78.03 % 78.63 %	19.69 % 19.38 %	2.28 % 1.98 %
ProtonMail	4727 4573	3684 3635	932 836	111 102	77.94 % 79.49 %	19.72 % 18.28 %	2.35 % 2.23 %
Custom Mail	4574 4678	3622 3782	842 791	110 105	79.19 % 80.85 %	18.41 % 16.91 %	2.40 % 2.24 %
iCloud Mail	4720 4660	3464 3479	1143 1074	113 107	73.39 % 74.66 %	24.22 % 23.05 %	2.39 % 2.30 %
Tuta	4564 4651	3620 3669	840 869	104 113	79.32 % 78.89 %	18.40 % 18.68 %	2.28 % 2.43 %
Juno.com	4622 4798	3659 3815	854 884	109 99	79.16 % 79.51 %	18.48 % 18.42 %	2.36 % 2.06 %
Mailfence	4822 4605	3817 3668	886 842	119 95	79.16 % 79.65 %	18.37 % 18.28 %	2.47 % 2.06 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.