ActiveCampaign and MailerLite Email Deliverability Comparison

ActiveCampaign

MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 76.692	58.632 59.573	15.921 15.500	1.693 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.68 %	20.88 % 20.21 %	2.22 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5987	4661 4637	1256 1225	131 125	77.07 % 77.45 %	20.77 % 20.46 %	2.17 % 2.09 %
Elektronics	5818 5846	4526 4605	1167 1122	125 119	77.79 % 78.77 %	20.06 % 19.19 %	2.15 % 2.04 %
Entertainment	5749 5868	4396 4533	1224 1216	129 119	76.47 % 77.25 %	21.29 % 20.72 %	2.24 % 2.03 %
Cosmetics & Beauty	6089 5895	4680 4608	1273 1161	136 126	76.86 % 78.17 %	20.91 % 19.69 %	2.23 % 2.14 %
Food & Drink	5809 5809	4459 4491	1224 1195	126 123	76.76 % 77.31 %	21.07 % 20.57 %	2.17 % 2.12 %
Home & Garden	5785 5907	4444 4581	1218 1194	123 132	76.82 % 77.55 %	21.05 % 20.21 %	2.13 % 2.23 %
Finance	5829 5977	4682 4825	1011 1020	136 132	80.32 % 80.73 %	17.34 % 17.07 %	2.33 % 2.21 %
Health	5680 5891	4544 4772	1012 1002	124 117	80.00 % 81.00 %	17.82 % 17.01 %	2.18 % 1.99 %
Pets	5845 5809	4487 4488	1233 1200	125 121	76.77 % 77.26 %	21.09 % 20.66 %	2.14 % 2.08 %
Sport & Fitness	5893 5749	4522 4404	1243 1214	128 131	76.74 % 76.60 %	21.09 % 21.12 %	2.17 % 2.28 %
Job & Career	5760 6002	4272 4490	1350 1379	138 133	74.17 % 74.81 %	23.44 % 22.98 %	2.40 % 2.22 %
Dating	6089 5969	4399 4393	1552 1454	138 122	72.25 % 73.60 %	25.49 % 24.36 %	2.27 % 2.04 %
Other	5852 5983	4560 4746	1158 1118	134 119	77.92 % 79.32 %	19.79 % 18.69 %	2.29 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5419	3964 3986	1347 1318	127 115	72.89 % 73.56 %	24.77 % 24.32 %	2.34 % 2.12 %
Outlook Mail	5533 5295	4134 4018	1281 1162	118 115	74.72 % 75.88 %	23.15 % 21.95 %	2.13 % 2.17 %
Yahoo Mail	5511 5420	4194 4137	1189 1169	128 114	76.10 % 76.33 %	21.58 % 21.57 %	2.32 % 2.10 %
AOL Mail	5526 5539	4228 4278	1172 1137	126 124	76.51 % 77.23 %	21.21 % 20.53 %	2.28 % 2.24 %
Mail.com	5610 5555	4397 4390	1092 1047	121 118	78.38 % 79.03 %	19.47 % 18.85 %	2.16 % 2.12 %
Yandex Mail	5450 5331	4125 4100	1206 1115	119 116	75.69 % 76.91 %	22.13 % 20.92 %	2.18 % 2.18 %
GMX Mail	5265 5759	3953 4374	1193 1262	119 123	75.08 % 75.95 %	22.66 % 21.91 %	2.26 % 2.14 %
Zoho Mail	5341 5455	4177 4298	1041 1040	123 117	78.21 % 78.79 %	19.49 % 19.07 %	2.30 % 2.14 %
ProtonMail	5420 5395	4235 4308	1068 971	117 116	78.14 % 79.85 %	19.70 % 18.00 %	2.16 % 2.15 %
Custom Mail	5529 5470	4413 4428	994 932	122 110	79.82 % 80.95 %	17.98 % 17.04 %	2.21 % 2.01 %
iCloud Mail	5548 5683	4073 4222	1355 1347	120 114	73.41 % 74.29 %	24.42 % 23.70 %	2.16 % 2.01 %
Tuta	5297 5417	4211 4318	976 980	110 119	79.50 % 79.71 %	18.43 % 18.09 %	2.08 % 2.20 %
Juno.com	5392 5492	4287 4360	987 1027	118 105	79.51 % 79.39 %	18.30 % 18.70 %	2.19 % 1.91 %
Mailfence	5386 5462	4241 4356	1020 993	125 113	78.74 % 79.75 %	18.94 % 18.18 %	2.32 % 2.07 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.