ActiveCampaign and MailerLite Email Deliverability Comparison

ActiveCampaign

MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.517	58.044 59.197	16.148 15.635	1.804 1.685

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 77.36 %	21.25 % 20.43 %	2.37 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5998	4545 4604	1249 1270	133 124	76.68 % 76.76 %	21.07 % 21.17 %	2.24 % 2.07 %
Elektronics	5700 5858	4400 4602	1166 1134	134 122	77.19 % 78.56 %	20.46 % 19.36 %	2.35 % 2.08 %
Entertainment	5782 5850	4399 4477	1244 1242	139 131	76.08 % 76.53 %	21.52 % 21.23 %	2.40 % 2.24 %
Cosmetics & Beauty	6078 5878	4643 4580	1293 1171	142 127	76.39 % 77.92 %	21.27 % 19.92 %	2.34 % 2.16 %
Food & Drink	5845 5736	4459 4409	1252 1201	134 126	76.29 % 76.87 %	21.42 % 20.94 %	2.29 % 2.20 %
Home & Garden	5863 5948	4483 4614	1239 1195	141 139	76.46 % 77.57 %	21.13 % 20.09 %	2.40 % 2.34 %
Finance	5756 5938	4596 4772	1017 1023	143 143	79.85 % 80.36 %	17.67 % 17.23 %	2.48 % 2.41 %
Health	5689 5940	4541 4809	1022 1011	126 120	79.82 % 80.96 %	17.96 % 17.02 %	2.21 % 2.02 %
Pets	5879 5892	4455 4534	1285 1227	139 131	75.78 % 76.95 %	21.86 % 20.82 %	2.36 % 2.22 %
Sport & Fitness	5831 5648	4427 4298	1266 1214	138 136	75.92 % 76.10 %	21.71 % 21.49 %	2.37 % 2.41 %
Job & Career	5813 5908	4284 4407	1383 1363	146 138	73.70 % 74.59 %	23.79 % 23.07 %	2.51 % 2.34 %
Dating	5955 5958	4267 4373	1539 1458	149 127	71.65 % 73.40 %	25.84 % 24.47 %	2.50 % 2.13 %
Other	5878 5965	4545 4718	1193 1126	140 121	77.32 % 79.09 %	20.30 % 18.88 %	2.38 % 2.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5338	4001 3908	1364 1315	132 115	72.79 % 73.21 %	24.81 % 24.63 %	2.40 % 2.15 %
Outlook Mail	5437 5325	4014 4024	1292 1183	131 118	73.83 % 75.57 %	23.76 % 22.22 %	2.41 % 2.22 %
Yahoo Mail	5457 5490	4103 4183	1225 1187	129 120	75.19 % 76.19 %	22.45 % 21.62 %	2.36 % 2.19 %
AOL Mail	5524 5525	4217 4255	1174 1139	133 131	76.34 % 77.01 %	21.25 % 20.62 %	2.41 % 2.37 %
Mail.com	5527 5680	4311 4438	1090 1116	126 126	78.00 % 78.13 %	19.72 % 19.65 %	2.28 % 2.22 %
Yandex Mail	5404 5358	4054 4107	1226 1130	124 121	75.02 % 76.65 %	22.69 % 21.09 %	2.29 % 2.26 %
GMX Mail	5198 5737	3861 4344	1214 1265	123 128	74.28 % 75.72 %	23.36 % 22.05 %	2.37 % 2.23 %
Zoho Mail	5307 5448	4119 4266	1060 1062	128 120	77.61 % 78.30 %	19.97 % 19.49 %	2.41 % 2.20 %
ProtonMail	5495 5261	4266 4176	1100 962	129 123	77.63 % 79.38 %	20.02 % 18.29 %	2.35 % 2.34 %
Custom Mail	5522 5556	4365 4498	1022 941	135 117	79.05 % 80.96 %	18.51 % 16.94 %	2.44 % 2.11 %
iCloud Mail	5492 5502	4015 4068	1349 1316	128 118	73.11 % 73.94 %	24.56 % 23.92 %	2.33 % 2.14 %
Tuta	5287 5284	4168 4194	998 969	121 121	78.83 % 79.37 %	18.88 % 18.34 %	2.29 % 2.29 %
Juno.com	5453 5559	4310 4397	1014 1052	129 110	79.04 % 79.10 %	18.60 % 18.92 %	2.37 % 1.98 %
Mailfence	5396 5454	4240 4339	1020 998	136 117	78.58 % 79.56 %	18.90 % 18.30 %	2.52 % 2.15 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.