ActiveCampaign and MailerLite Email Deliverability Comparison

ActiveCampaign

MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.782	58.741 58.982	15.803 15.987	1.712 1.813

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 76.82 %	20.72 % 20.82 %	2.25 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5999	4606 4570	1217 1295	125 134	77.44 % 76.18 %	20.46 % 21.59 %	2.10 % 2.23 %
Elektronics	5701 5878	4433 4594	1141 1157	127 127	77.76 % 78.16 %	20.01 % 19.68 %	2.23 % 2.16 %
Entertainment	5863 5895	4479 4466	1246 1290	138 139	76.39 % 75.76 %	21.25 % 21.88 %	2.35 % 2.36 %
Cosmetics & Beauty	6033 5906	4658 4573	1250 1198	125 135	77.21 % 77.43 %	20.72 % 20.28 %	2.07 % 2.29 %
Food & Drink	5901 5742	4545 4389	1226 1213	130 140	77.02 % 76.44 %	20.78 % 21.13 %	2.20 % 2.44 %
Home & Garden	5979 5963	4621 4599	1221 1218	137 146	77.29 % 77.13 %	20.42 % 20.43 %	2.29 % 2.45 %
Finance	5659 5987	4556 4771	975 1062	128 154	80.51 % 79.69 %	17.23 % 17.74 %	2.26 % 2.57 %
Health	5857 6005	4713 4832	1016 1040	128 133	80.47 % 80.47 %	17.35 % 17.32 %	2.19 % 2.21 %
Pets	5843 5865	4462 4490	1246 1235	135 140	76.36 % 76.56 %	21.32 % 21.06 %	2.31 % 2.39 %
Sport & Fitness	5769 5692	4392 4289	1249 1255	128 148	76.13 % 75.35 %	21.65 % 22.05 %	2.22 % 2.60 %
Job & Career	5803 5948	4304 4395	1358 1406	141 147	74.17 % 73.89 %	23.40 % 23.64 %	2.43 % 2.47 %
Dating	5967 6001	4336 4367	1491 1493	140 141	72.67 % 72.77 %	24.99 % 24.88 %	2.35 % 2.35 %
Other	5933 5901	4636 4647	1167 1125	130 129	78.14 % 78.75 %	19.67 % 19.06 %	2.19 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5357	4081 3890	1346 1337	128 130	73.47 % 72.62 %	24.23 % 24.96 %	2.30 % 2.43 %
Outlook Mail	5486 5383	4103 4032	1253 1222	130 129	74.79 % 74.90 %	22.84 % 22.70 %	2.37 % 2.40 %
Yahoo Mail	5340 5570	4044 4220	1176 1221	120 129	75.73 % 75.76 %	22.02 % 21.92 %	2.25 % 2.32 %
AOL Mail	5514 5521	4235 4229	1159 1154	120 138	76.80 % 76.60 %	21.02 % 20.90 %	2.18 % 2.50 %
Mail.com	5482 5756	4310 4464	1055 1155	117 137	78.62 % 77.55 %	19.24 % 20.07 %	2.13 % 2.38 %
Yandex Mail	5429 5494	4109 4184	1204 1188	116 122	75.69 % 76.16 %	22.18 % 21.62 %	2.14 % 2.22 %
GMX Mail	5282 5715	3956 4292	1210 1286	116 137	74.90 % 75.10 %	22.91 % 22.50 %	2.20 % 2.40 %
Zoho Mail	5304 5415	4163 4221	1022 1073	119 121	78.49 % 77.95 %	19.27 % 19.82 %	2.24 % 2.23 %
ProtonMail	5418 5288	4235 4167	1062 989	121 132	78.17 % 78.80 %	19.60 % 18.70 %	2.23 % 2.50 %
Custom Mail	5498 5542	4383 4454	992 955	123 133	79.72 % 80.37 %	18.04 % 17.23 %	2.24 % 2.40 %
iCloud Mail	5563 5593	4116 4111	1322 1357	125 125	73.99 % 73.50 %	23.76 % 24.26 %	2.25 % 2.23 %
Tuta	5434 5238	4315 4126	999 979	120 133	79.41 % 78.77 %	18.38 % 18.69 %	2.21 % 2.54 %
Juno.com	5417 5541	4315 4351	982 1067	120 123	79.66 % 78.52 %	18.13 % 19.26 %	2.22 % 2.22 %
Mailfence	5534 5369	4376 4241	1021 1004	137 124	79.07 % 78.99 %	18.45 % 18.70 %	2.48 % 2.31 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.