ActiveCampaign and MailerLite Email Deliverability Comparison

ActiveCampaign

MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.886	50.460 50.829	13.735 13.573	1.503 1.484

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.15 %	20.91 % 20.60 %	2.29 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5143	3985 3936	1073 1102	108 105	77.14 % 76.53 %	20.77 % 21.43 %	2.09 % 2.04 %
Elektronics	4926 5103	3823 4010	990 989	113 104	77.61 % 78.58 %	20.10 % 19.38 %	2.29 % 2.04 %
Entertainment	5061 5048	3874 3834	1068 1102	119 112	76.55 % 75.95 %	21.10 % 21.83 %	2.35 % 2.22 %
Cosmetics & Beauty	5149 4978	3971 3872	1068 996	110 110	77.12 % 77.78 %	20.74 % 20.01 %	2.14 % 2.21 %
Food & Drink	5103 4953	3929 3806	1060 1031	114 116	76.99 % 76.84 %	20.77 % 20.82 %	2.23 % 2.34 %
Home & Garden	5195 5044	3997 3910	1077 1018	121 116	76.94 % 77.52 %	20.73 % 20.18 %	2.33 % 2.30 %
Finance	4834 5096	3876 4081	848 888	110 127	80.18 % 80.08 %	17.54 % 17.43 %	2.28 % 2.49 %
Health	5070 5175	4071 4187	886 877	113 111	80.30 % 80.91 %	17.48 % 16.95 %	2.23 % 2.14 %
Pets	5034 5085	3824 3897	1091 1071	119 117	75.96 % 76.64 %	21.67 % 21.06 %	2.36 % 2.30 %
Sport & Fitness	4968 4904	3760 3724	1092 1059	116 121	75.68 % 75.94 %	21.98 % 21.59 %	2.33 % 2.47 %
Job & Career	5044 5113	3729 3787	1189 1204	126 122	73.93 % 74.07 %	23.57 % 23.55 %	2.50 % 2.39 %
Dating	5037 5191	3653 3797	1262 1278	122 116	72.52 % 73.15 %	25.05 % 24.62 %	2.42 % 2.23 %
Other	5111 5053	3968 3988	1031 958	112 107	77.64 % 78.92 %	20.17 % 18.96 %	2.19 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4560	3540 3322	1172 1133	114 105	73.35 % 72.85 %	24.29 % 24.85 %	2.36 % 2.30 %
Outlook Mail	4746 4606	3532 3455	1097 1045	117 106	74.42 % 75.01 %	23.11 % 22.69 %	2.47 % 2.30 %
Yahoo Mail	4525 4809	3415 3657	1005 1045	105 107	75.47 % 76.04 %	22.21 % 21.73 %	2.32 % 2.22 %
AOL Mail	4742 4829	3626 3700	1012 1009	104 120	76.47 % 76.62 %	21.34 % 20.89 %	2.19 % 2.48 %
Mail.com	4707 5000	3690 3891	910 996	107 113	78.39 % 77.82 %	19.33 % 19.92 %	2.27 % 2.26 %
Yandex Mail	4680 4718	3532 3618	1047 1003	101 97	75.47 % 76.69 %	22.37 % 21.26 %	2.16 % 2.06 %
GMX Mail	4495 4897	3358 3693	1037 1090	100 114	74.71 % 75.41 %	23.07 % 22.26 %	2.22 % 2.33 %
Zoho Mail	4548 4583	3554 3583	892 903	102 97	78.14 % 78.18 %	19.61 % 19.70 %	2.24 % 2.12 %
ProtonMail	4720 4563	3672 3608	942 847	106 108	77.80 % 79.07 %	19.96 % 18.56 %	2.25 % 2.37 %
Custom Mail	4727 4720	3759 3807	864 803	104 110	79.52 % 80.66 %	18.28 % 17.01 %	2.20 % 2.33 %
iCloud Mail	4782 4719	3530 3500	1143 1122	109 97	73.82 % 74.17 %	23.90 % 23.78 %	2.28 % 2.06 %
Tuta	4700 4497	3731 3563	865 826	104 108	79.38 % 79.23 %	18.40 % 18.37 %	2.21 % 2.40 %
Juno.com	4660 4761	3702 3766	852 895	106 100	79.44 % 79.10 %	18.28 % 18.80 %	2.27 % 2.10 %
Mailfence	4840 4624	3819 3666	897 856	124 102	78.90 % 79.28 %	18.53 % 18.51 %	2.56 % 2.21 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.