ActiveCampaign and MailerLite Email Deliverability Comparison

ActiveCampaign

MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 65.677	50.859 50.404	13.328 13.751	1.398 1.522

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 76.75 %	20.32 % 20.94 %	2.13 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 4993	3954 3798	1051 1088	97 107	77.50 % 76.07 %	20.60 % 21.79 %	1.90 % 2.14 %
Elektronics	5004 5036	3933 3928	960 1000	111 108	78.60 % 78.00 %	19.18 % 19.86 %	2.22 % 2.14 %
Entertainment	5114 5124	3952 3872	1052 1131	110 121	77.28 % 75.57 %	20.57 % 22.07 %	2.15 % 2.36 %
Cosmetics & Beauty	5193 5019	4054 3876	1044 1033	95 110	78.07 % 77.23 %	20.10 % 20.58 %	1.83 % 2.19 %
Food & Drink	5120 5028	3962 3833	1047 1074	111 121	77.38 % 76.23 %	20.45 % 21.36 %	2.17 % 2.41 %
Home & Garden	5178 5018	4016 3856	1048 1042	114 120	77.56 % 76.84 %	20.24 % 20.77 %	2.20 % 2.39 %
Finance	4873 4991	3945 3979	822 887	106 125	80.96 % 79.72 %	16.87 % 17.77 %	2.18 % 2.50 %
Health	5002 5024	4047 4052	849 859	106 113	80.91 % 80.65 %	16.97 % 17.10 %	2.12 % 2.25 %
Pets	4977 5107	3838 3914	1030 1070	109 123	77.11 % 76.64 %	20.70 % 20.95 %	2.19 % 2.41 %
Sport & Fitness	4963 4917	3806 3739	1048 1053	109 125	76.69 % 76.04 %	21.12 % 21.42 %	2.20 % 2.54 %
Job & Career	4852 5101	3636 3769	1105 1209	111 123	74.94 % 73.89 %	22.77 % 23.70 %	2.29 % 2.41 %
Dating	5111 5244	3738 3814	1255 1312	118 118	73.14 % 72.73 %	24.55 % 25.02 %	2.31 % 2.25 %
Other	5096 5075	3978 3974	1017 993	101 108	78.06 % 78.31 %	19.96 % 19.57 %	1.98 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4556	3553 3293	1132 1153	105 110	74.18 % 72.28 %	23.63 % 25.31 %	2.19 % 2.41 %
Outlook Mail	4743 4723	3572 3531	1057 1086	114 106	75.31 % 74.76 %	22.29 % 22.99 %	2.40 % 2.24 %
Yahoo Mail	4586 4736	3496 3559	988 1070	102 107	76.23 % 75.15 %	21.54 % 22.59 %	2.22 % 2.26 %
AOL Mail	4706 4752	3619 3621	993 1009	94 122	76.90 % 76.20 %	21.10 % 21.23 %	2.00 % 2.57 %
Mail.com	4620 4911	3672 3808	847 985	101 118	79.48 % 77.54 %	18.33 % 20.06 %	2.19 % 2.40 %
Yandex Mail	4748 4819	3617 3674	1036 1045	95 100	76.18 % 76.24 %	21.82 % 21.68 %	2.00 % 2.08 %
GMX Mail	4482 4882	3378 3677	1013 1087	91 118	75.37 % 75.32 %	22.60 % 22.27 %	2.03 % 2.42 %
Zoho Mail	4559 4470	3589 3481	879 895	91 94	78.72 % 77.87 %	19.28 % 20.02 %	2.00 % 2.10 %
ProtonMail	4650 4561	3662 3594	890 855	98 112	78.75 % 78.80 %	19.14 % 18.75 %	2.11 % 2.46 %
Custom Mail	4701 4633	3760 3716	845 806	96 111	79.98 % 80.21 %	17.97 % 17.40 %	2.04 % 2.40 %
iCloud Mail	4800 4739	3568 3509	1131 1128	101 102	74.33 % 74.05 %	23.56 % 23.80 %	2.10 % 2.15 %
Tuta	4661 4595	3727 3592	835 890	99 113	79.96 % 78.17 %	17.91 % 19.37 %	2.12 % 2.46 %
Juno.com	4723 4678	3786 3689	837 886	100 103	80.16 % 78.86 %	17.72 % 18.94 %	2.12 % 2.20 %
Mailfence	4816 4622	3860 3660	845 856	111 106	80.15 % 79.19 %	17.55 % 18.52 %	2.30 % 2.29 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.