ActiveCampaign and MailerLite Email Deliverability Comparison

ActiveCampaign

MailerLite

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 64.130	50.260 50.230	12.859 12.956	1.579 1.469

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.33 %	20.03 % 20.20 %	2.46 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4814	3874 3744	1011 1001	114 105	78.25 % 77.77 %	20.42 % 20.79 %	2.30 % 2.18 %
Elektronics	5094 4954	4013 3895	996 968	132 116	78.78 % 78.62 %	19.55 % 19.54 %	2.59 % 2.34 %
Entertainment	4910 4872	3786 3770	1022 1025	121 109	77.11 % 77.38 %	20.81 % 21.04 %	2.46 % 2.24 %
Cosmetics & Beauty	4874 4881	3881 3859	942 956	105 104	79.63 % 79.06 %	19.33 % 19.59 %	2.15 % 2.13 %
Food & Drink	4902 4995	3803 3887	1023 1025	129 120	77.58 % 77.82 %	20.87 % 20.52 %	2.63 % 2.40 %
Home & Garden	4947 4860	3889 3826	987 986	122 111	78.61 % 78.72 %	19.95 % 20.29 %	2.47 % 2.28 %
Finance	4991 4835	4011 3889	897 854	126 116	80.36 % 80.43 %	17.97 % 17.66 %	2.52 % 2.40 %
Health	4860 4912	3908 3965	863 887	118 107	80.41 % 80.72 %	17.76 % 18.06 %	2.43 % 2.18 %
Pets	4958 5155	3891 4057	989 1006	120 123	78.48 % 78.70 %	19.95 % 19.52 %	2.42 % 2.39 %
Sport & Fitness	4987 4882	3861 3804	1040 1006	122 120	77.42 % 77.92 %	20.85 % 20.61 %	2.45 % 2.46 %
Job & Career	4687 4973	3577 3807	995 1108	122 109	76.32 % 76.55 %	21.23 % 22.28 %	2.60 % 2.19 %
Dating	5023 5014	3798 3764	1120 1184	131 110	75.61 % 75.07 %	22.30 % 23.61 %	2.61 % 2.19 %
Other	5030 4983	3968 3963	974 950	117 119	78.89 % 79.53 %	19.36 % 19.06 %	2.33 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4697	3629 3532	1076 1085	119 115	75.97 % 75.20 %	22.52 % 23.10 %	2.49 % 2.45 %
Outlook Mail	4721 4718	3675 3633	961 1018	118 104	77.84 % 77.00 %	20.36 % 21.58 %	2.50 % 2.20 %
Yahoo Mail	4661 4713	3585 3671	967 976	113 107	76.91 % 77.89 %	20.75 % 20.71 %	2.42 % 2.27 %
AOL Mail	4675 4709	3632 3677	977 960	111 110	77.69 % 78.08 %	20.90 % 20.39 %	2.37 % 2.34 %
Mail.com	4764 4720	3710 3737	955 906	127 107	77.88 % 79.17 %	20.05 % 19.19 %	2.67 % 2.27 %
Yandex Mail	4885 4810	3791 3752	1023 983	121 103	77.60 % 78.00 %	20.94 % 20.44 %	2.48 % 2.14 %
GMX Mail	4541 4668	3491 3604	963 999	110 108	76.88 % 77.21 %	21.21 % 21.40 %	2.42 % 2.31 %
Zoho Mail	4673 4656	3722 3695	895 914	107 99	79.65 % 79.36 %	19.15 % 19.63 %	2.29 % 2.13 %
ProtonMail	4783 4703	3795 3763	900 897	113 109	79.34 % 80.01 %	18.82 % 19.07 %	2.36 % 2.32 %
Custom Mail	4654 4629	3765 3717	844 829	116 111	80.90 % 80.30 %	18.13 % 17.91 %	2.49 % 2.40 %
iCloud Mail	4830 4594	3672 3520	1054 1025	119 108	76.02 % 76.62 %	21.82 % 22.31 %	2.46 % 2.35 %
Tuta	4510 4650	3624 3676	822 888	108 116	80.35 % 79.05 %	18.23 % 19.10 %	2.39 % 2.49 %
Juno.com	4579 4784	3683 3811	827 903	117 108	80.43 % 79.66 %	18.06 % 18.88 %	2.56 % 2.26 %
Mailfence	3161 3079	2486 2442	595 573	80 64	78.65 % 79.31 %	18.82 % 18.61 %	2.53 % 2.08 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.