ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 437.416	357.292 329.481	69.479 90.984	11.672 16.951

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 75.32 %	15.85 % 20.80 %	2.66 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 33633	27858 26296	4273 6156	760 1181	84.70 % 78.19 %	12.99 % 18.30 %	2.31 % 3.51 %
Elektronics	33773 33067	27792 25160	5130 6626	851 1281	82.29 % 76.09 %	15.19 % 20.04 %	2.52 % 3.87 %
Entertainment	33133 33409	26952 25210	5304 6969	877 1230	81.34 % 75.46 %	16.01 % 20.86 %	2.65 % 3.68 %
Cosmetics & Beauty	33616 33960	27354 25482	5355 7148	907 1330	81.37 % 75.04 %	15.93 % 21.05 %	2.70 % 3.92 %
Food & Drink	33295 33869	28152 26477	4352 6211	791 1181	84.55 % 78.17 %	13.07 % 18.34 %	2.38 % 3.49 %
Home & Garden	34189 33702	28836 26380	4581 6105	772 1217	84.34 % 78.27 %	13.40 % 18.11 %	2.26 % 3.61 %
Finance	33913 34196	26517 24579	6382 8119	1014 1498	78.19 % 71.88 %	18.82 % 23.74 %	2.99 % 4.38 %
Health	33706 33761	26659 24613	6101 7808	946 1340	79.09 % 72.90 %	18.10 % 23.13 %	2.81 % 3.97 %
Pets	34118 33650	28540 26030	4758 6397	820 1223	83.65 % 77.36 %	13.95 % 19.01 %	2.40 % 3.63 %
Sport & Fitness	33838 33697	27140 24975	5710 7388	988 1334	80.21 % 74.12 %	16.87 % 21.92 %	2.92 % 3.96 %
Job & Career	34243 33798	27182 24807	6026 7583	1035 1408	79.38 % 73.40 %	17.60 % 22.44 %	3.02 % 4.17 %
Dating	33613 33250	25854 23583	6723 8193	1036 1474	76.92 % 70.93 %	20.00 % 24.64 %	3.08 % 4.43 %
Other	34115 33424	28456 25889	4784 6281	875 1254	83.41 % 77.46 %	14.02 % 18.79 %	2.56 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 42689	33783 30666	8244 10156	1336 1867	77.91 % 71.84 %	19.01 % 23.79 %	3.08 % 4.37 %
Outlook Mail	42674 43000	33614 31337	7859 9886	1201 1777	78.77 % 72.88 %	18.42 % 22.99 %	2.81 % 4.13 %
Yahoo Mail	42411 42602	34487 31885	6751 8997	1173 1720	81.32 % 74.84 %	15.92 % 21.12 %	2.77 % 4.04 %
AOL Mail	43021 42494	34856 31852	6955 8983	1210 1659	81.02 % 74.96 %	16.17 % 21.14 %	2.81 % 3.90 %
Mail.com	43000 42966	35412 32673	6490 8651	1098 1642	82.35 % 76.04 %	15.09 % 20.13 %	2.55 % 3.82 %
Yandex Mail	42689 42282	34080 31171	7368 9402	1241 1709	79.83 % 73.72 %	17.26 % 22.24 %	2.91 % 4.04 %
GMX Mail	42372 42859	34837 32630	6546 8704	989 1525	82.22 % 76.13 %	15.45 % 20.31 %	2.33 % 3.56 %
Zoho Mail	43274 42621	35962 32915	6265 8178	1047 1528	83.10 % 77.23 %	14.48 % 19.19 %	2.42 % 3.59 %
ProtonMail	43071 42689	35850 32934	6171 8292	1050 1463	83.23 % 77.15 %	14.33 % 19.42 %	2.44 % 3.43 %
Custom Mail	42357 43034	35756 33615	5623 7894	978 1525	84.42 % 78.11 %	13.28 % 18.34 %	2.31 % 3.54 %
iCloud Mail	3329 3440	2679 2473	508 751	142 216	80.47 % 71.89 %	15.26 % 21.83 %	4.27 % 6.28 %
Tuta	3430 3392	2959 2696	362 554	109 142	86.27 % 79.48 %	10.55 % 16.33 %	3.18 % 4.19 %
Juno.com	3452 3348	3017 2634	337 536	98 178	87.40 % 78.67 %	9.76 % 16.01 %	2.84 % 5.32 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.