ActiveCampaign and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 455.114	372.303 343.434	71.546 93.932	12.238 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 75.46 %	15.69 % 20.64 %	2.68 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 34964	29019 27382	4406 6352	804 1230	84.78 % 78.31 %	12.87 % 18.17 %	2.35 % 3.52 %
Elektronics	35137 34435	28963 26270	5280 6837	894 1328	82.43 % 76.29 %	15.03 % 19.85 %	2.54 % 3.86 %
Entertainment	34506 34728	28125 26257	5468 7190	913 1281	81.51 % 75.61 %	15.85 % 20.70 %	2.65 % 3.69 %
Cosmetics & Beauty	34911 35343	28466 26556	5505 7385	940 1402	81.54 % 75.14 %	15.77 % 20.90 %	2.69 % 3.97 %
Food & Drink	34614 35228	29311 27562	4482 6413	821 1253	84.68 % 78.24 %	12.95 % 18.20 %	2.37 % 3.56 %
Home & Garden	35529 35059	30006 27476	4712 6305	811 1278	84.45 % 78.37 %	13.26 % 17.98 %	2.28 % 3.65 %
Finance	35291 35532	27664 25601	6573 8366	1054 1565	78.39 % 72.05 %	18.63 % 23.54 %	2.99 % 4.40 %
Health	35086 35163	27819 25712	6278 8056	989 1395	79.29 % 73.12 %	17.89 % 22.91 %	2.82 % 3.97 %
Pets	35519 34990	29747 27103	4908 6607	864 1280	83.75 % 77.46 %	13.82 % 18.88 %	2.43 % 3.66 %
Sport & Fitness	35298 35068	28364 26032	5896 7633	1038 1403	80.36 % 74.23 %	16.70 % 21.77 %	2.94 % 4.00 %
Job & Career	35521 35154	28240 25839	6196 7835	1085 1480	79.50 % 73.50 %	17.44 % 22.29 %	3.05 % 4.21 %
Dating	34973 34735	26959 24708	6913 8476	1101 1551	77.09 % 71.13 %	19.77 % 24.40 %	3.15 % 4.47 %
Other	35473 34715	29620 26936	4929 6477	924 1302	83.50 % 77.59 %	13.90 % 18.66 %	2.60 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 44038	34886 31661	8471 10441	1398 1936	77.95 % 71.89 %	18.93 % 23.71 %	3.12 % 4.40 %
Outlook Mail	44082 44353	34804 32388	8040 10127	1238 1838	78.95 % 73.02 %	18.24 % 22.83 %	2.81 % 4.14 %
Yahoo Mail	43784 43961	35661 32939	6912 9233	1211 1789	81.45 % 74.93 %	15.79 % 21.00 %	2.77 % 4.07 %
AOL Mail	44372 43857	36005 32923	7117 9220	1250 1714	81.14 % 75.07 %	16.04 % 21.02 %	2.82 % 3.91 %
Mail.com	44349 44241	36567 33685	6642 8856	1140 1700	82.45 % 76.14 %	14.98 % 20.02 %	2.57 % 3.84 %
Yandex Mail	44084 43691	35240 32244	7552 9657	1292 1790	79.94 % 73.80 %	17.13 % 22.10 %	2.93 % 4.10 %
GMX Mail	43762 44227	36035 33728	6690 8913	1037 1586	82.34 % 76.26 %	15.29 % 20.15 %	2.37 % 3.59 %
Zoho Mail	44586 44018	37101 34041	6399 8391	1086 1586	83.21 % 77.33 %	14.35 % 19.06 %	2.44 % 3.60 %
ProtonMail	44435 44154	37038 34132	6300 8502	1097 1520	83.35 % 77.30 %	14.18 % 19.26 %	2.47 % 3.44 %
Custom Mail	43691 44380	36930 34721	5748 8088	1013 1571	84.53 % 78.24 %	13.16 % 18.22 %	2.32 % 3.54 %
iCloud Mail	4644 4725	3738 3428	711 1011	195 286	80.49 % 72.55 %	15.31 % 21.40 %	4.20 % 6.05 %
Tuta	4718 4751	4072 3788	495 763	151 200	86.31 % 79.73 %	10.49 % 16.06 %	3.20 % 4.21 %
Juno.com	4825 4718	4226 3756	469 730	130 232	87.59 % 79.61 %	9.72 % 15.47 %	2.69 % 4.92 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.