Klick-Tipp and CampaignMonitor Email Deliverability Comparison

Klick-Tipp

CampaignMonitor

In this comparison, the deliverability of Klick-Tipp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.674 75.813	60.274 58.738	14.992 15.451	1.408 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.61 % 77.48 %	19.55 % 20.38 %	1.84 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5838 5945	4564 4606	1176 1214	98 125	78.18 % 77.48 %	20.14 % 20.42 %	1.68 % 2.10 %
Elektronics	5947 5979	4690 4579	1162 1269	95 131	78.86 % 76.58 %	19.54 % 21.22 %	1.60 % 2.19 %
Entertainment	6018 5820	4725 4490	1169 1204	124 126	78.51 % 77.15 %	19.43 % 20.69 %	2.06 % 2.16 %
Cosmetics & Beauty	6169 5868	4876 4594	1166 1151	127 123	79.04 % 78.29 %	18.90 % 19.61 %	2.06 % 2.10 %
Food & Drink	5911 5972	4613 4599	1196 1250	102 123	78.04 % 77.01 %	20.23 % 20.93 %	1.73 % 2.06 %
Home & Garden	5788 5834	4527 4509	1164 1205	97 120	78.21 % 77.29 %	20.11 % 20.65 %	1.68 % 2.06 %
Finance	6131 5673	5047 4550	964 990	120 133	82.32 % 80.20 %	15.72 % 17.45 %	1.96 % 2.34 %
Health	5780 5751	4738 4677	924 944	118 130	81.97 % 81.32 %	15.99 % 16.41 %	2.04 % 2.26 %
Pets	5810 5801	4522 4497	1184 1181	104 123	77.83 % 77.52 %	20.38 % 20.36 %	1.79 % 2.12 %
Sport & Fitness	5838 5761	4553 4415	1176 1219	109 127	77.99 % 76.64 %	20.14 % 21.16 %	1.87 % 2.20 %
Job & Career	5897 5947	4483 4488	1309 1335	105 124	76.02 % 75.47 %	22.20 % 22.45 %	1.78 % 2.09 %
Dating	5695 5757	4227 4197	1365 1440	103 120	74.22 % 72.90 %	23.97 % 25.01 %	1.81 % 2.08 %
Other	5852 5705	4709 4537	1037 1049	106 119	80.47 % 79.53 %	17.72 % 18.39 %	1.81 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5476 5433	4121 3965	1261 1350	94 118	75.26 % 72.98 %	23.03 % 24.85 %	1.72 % 2.17 %
Outlook Mail	5593 5462	4329 4139	1154 1204	110 119	77.40 % 75.78 %	20.63 % 22.04 %	1.97 % 2.18 %
Yahoo Mail	5523 5426	4306 4167	1109 1137	108 122	77.96 % 76.80 %	20.08 % 20.95 %	1.96 % 2.25 %
AOL Mail	5475 5448	4237 4176	1139 1154	99 118	77.39 % 76.65 %	20.80 % 21.18 %	1.81 % 2.17 %
Mail.com	5429 5457	4333 4272	993 1077	103 108	79.81 % 78.28 %	18.29 % 19.74 %	1.90 % 1.98 %
Yandex Mail	5476 5191	4256 3973	1123 1105	97 113	77.72 % 76.54 %	20.51 % 21.29 %	1.77 % 2.18 %
GMX Mail	5430 5530	4186 4219	1144 1193	100 118	77.09 % 76.29 %	21.07 % 21.57 %	1.84 % 2.13 %
Zoho Mail	5369 5361	4264 4231	1006 1019	99 111	79.42 % 78.92 %	18.74 % 19.01 %	1.84 % 2.07 %
ProtonMail	5348 5510	4273 4373	975 1013	100 124	79.90 % 79.36 %	18.23 % 18.38 %	1.87 % 2.25 %
Custom Mail	5470 5357	4481 4305	893 943	96 109	81.92 % 80.36 %	16.33 % 17.60 %	1.76 % 2.03 %
iCloud Mail	5566 5307	4176 3913	1284 1280	106 114	75.03 % 73.73 %	23.07 % 24.12 %	1.90 % 2.15 %
Tuta	5581 5470	4478 4325	1004 1028	99 117	80.24 % 79.07 %	17.99 % 18.79 %	1.77 % 2.14 %
Juno.com	5584 5437	4503 4363	978 959	103 115	80.64 % 80.25 %	17.51 % 17.64 %	1.84 % 2.12 %
Mailfence	5354 5424	4331 4317	929 989	94 118	80.89 % 79.59 %	17.35 % 18.23 %	1.76 % 2.18 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.