Klick-Tipp and CampaignMonitor Email Deliverability Comparison

Klick-Tipp

CampaignMonitor

In this comparison, the deliverability of Klick-Tipp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.132 76.162	60.509 58.907	15.270 15.592	1.353 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.45 % 77.34 %	19.80 % 20.47 %	1.75 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 5925	4525 4584	1234 1216	91 125	77.35 % 77.37 %	21.09 % 20.52 %	1.56 % 2.11 %
Elektronics	5977 5732	4718 4416	1161 1197	98 119	78.94 % 77.04 %	19.42 % 20.88 %	1.64 % 2.08 %
Entertainment	5906 5825	4634 4475	1165 1215	107 135	78.46 % 76.82 %	19.73 % 20.86 %	1.81 % 2.32 %
Cosmetics & Beauty	6238 5804	4915 4515	1192 1158	131 131	78.79 % 77.79 %	19.11 % 19.95 %	2.10 % 2.26 %
Food & Drink	5930 5830	4622 4464	1207 1238	101 128	77.94 % 76.57 %	20.35 % 21.23 %	1.70 % 2.20 %
Home & Garden	5656 5930	4406 4587	1154 1220	96 123	77.90 % 77.35 %	20.40 % 20.57 %	1.70 % 2.07 %
Finance	6047 5659	4974 4584	962 946	111 129	82.26 % 81.00 %	15.91 % 16.72 %	1.84 % 2.28 %
Health	5835 5828	4784 4727	947 972	104 129	81.99 % 81.11 %	16.23 % 16.68 %	1.78 % 2.21 %
Pets	5973 5943	4664 4596	1203 1221	106 126	78.08 % 77.33 %	20.14 % 20.55 %	1.77 % 2.12 %
Sport & Fitness	6006 5927	4692 4548	1201 1254	113 125	78.12 % 76.73 %	20.00 % 21.16 %	1.88 % 2.11 %
Job & Career	5931 6052	4515 4538	1316 1379	100 135	76.13 % 74.98 %	22.19 % 22.79 %	1.69 % 2.23 %
Dating	5899 5957	4365 4323	1439 1505	95 129	74.00 % 72.57 %	24.39 % 25.26 %	1.61 % 2.17 %
Other	5884 5750	4695 4550	1089 1071	100 129	79.79 % 79.13 %	18.51 % 18.63 %	1.70 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5501 5579	4117 4096	1292 1361	92 122	74.84 % 73.42 %	23.49 % 24.40 %	1.67 % 2.19 %
Outlook Mail	5667 5504	4370 4167	1189 1220	108 117	77.11 % 75.71 %	20.98 % 22.17 %	1.91 % 2.13 %
Yahoo Mail	5547 5397	4294 4143	1149 1133	104 121	77.41 % 76.76 %	20.71 % 20.99 %	1.87 % 2.24 %
AOL Mail	5267 5275	4056 4044	1124 1116	87 115	77.01 % 76.66 %	21.34 % 21.16 %	1.65 % 2.18 %
Mail.com	5395 5383	4276 4213	1032 1058	87 112	79.26 % 78.26 %	19.13 % 19.65 %	1.61 % 2.08 %
Yandex Mail	5514 5288	4317 4022	1095 1157	102 109	78.29 % 76.06 %	19.86 % 21.88 %	1.85 % 2.06 %
GMX Mail	5391 5572	4147 4272	1149 1174	95 126	76.92 % 76.67 %	21.31 % 21.07 %	1.76 % 2.26 %
Zoho Mail	5365 5385	4265 4242	1009 1025	91 118	79.50 % 78.77 %	18.81 % 19.03 %	1.70 % 2.19 %
ProtonMail	5265 5356	4216 4214	955 1022	94 120	80.08 % 78.68 %	18.14 % 19.08 %	1.79 % 2.24 %
Custom Mail	5645 5499	4602 4427	947 954	96 118	81.52 % 80.51 %	16.78 % 17.35 %	1.70 % 2.15 %
iCloud Mail	5595 5432	4211 3998	1290 1316	94 118	75.26 % 73.60 %	23.06 % 24.23 %	1.68 % 2.17 %
Tuta	5707 5521	4581 4353	1022 1047	104 121	80.27 % 78.84 %	17.91 % 18.96 %	1.82 % 2.19 %
Juno.com	5700 5500	4569 4389	1024 994	107 117	80.16 % 79.80 %	17.96 % 18.07 %	1.88 % 2.13 %
Mailfence	5573 5471	4488 4327	993 1015	92 129	80.53 % 79.09 %	17.82 % 18.55 %	1.65 % 2.36 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.