Klick-Tipp and CampaignMonitor Email Deliverability Comparison

Klick-Tipp

CampaignMonitor

In this comparison, the deliverability of Klick-Tipp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.017 64.477	51.104 50.429	12.712 12.942	1.428 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.60 % 78.21 %	19.55 % 20.07 %	2.20 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4880 5276	3864 4149	929 1052	101 110	79.18 % 78.64 %	19.04 % 19.94 %	2.07 % 2.08 %
Elektronics	5194 5059	4104 3912	1003 1052	109 101	79.01 % 77.33 %	19.31 % 20.79 %	2.10 % 2.00 %
Entertainment	5132 4903	4026 3828	1002 974	121 96	78.45 % 78.07 %	19.52 % 19.87 %	2.36 % 1.96 %
Cosmetics & Beauty	5065 5043	3963 3986	1019 978	111 99	78.24 % 79.04 %	20.12 % 19.39 %	2.19 % 1.96 %
Food & Drink	5048 5077	3949 3955	999 1032	114 100	78.23 % 77.90 %	19.79 % 20.33 %	2.26 % 1.97 %
Home & Garden	5017 4976	3932 3870	996 1039	106 102	78.37 % 77.77 %	19.85 % 20.88 %	2.11 % 2.05 %
Finance	4912 4986	4021 4017	799 880	113 112	81.86 % 80.57 %	16.27 % 17.65 %	2.30 % 2.25 %
Health	5051 4821	4073 3930	899 809	112 99	80.64 % 81.52 %	17.80 % 16.78 %	2.22 % 2.05 %
Pets	4937 4871	3864 3791	971 989	105 104	78.27 % 77.83 %	19.67 % 20.30 %	2.13 % 2.14 %
Sport & Fitness	4941 5025	3852 3882	995 1043	118 102	77.96 % 77.25 %	20.14 % 20.76 %	2.39 % 2.03 %
Job & Career	4792 4737	3658 3630	1039 1038	109 99	76.34 % 76.63 %	21.68 % 21.91 %	2.27 % 2.09 %
Dating	5022 4843	3766 3620	1147 1131	106 103	74.99 % 74.75 %	22.84 % 23.35 %	2.11 % 2.13 %
Other	5026 4860	4032 3859	914 925	103 93	80.22 % 79.40 %	18.19 % 19.03 %	2.05 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4595 4420	3481 3303	1038 1041	99 88	75.76 % 74.73 %	22.59 % 23.55 %	2.15 % 1.99 %
Outlook Mail	4770 4609	3699 3515	995 1024	102 97	77.55 % 76.26 %	20.86 % 22.22 %	2.14 % 2.10 %
Yahoo Mail	4651 4760	3598 3672	934 986	103 95	77.36 % 77.14 %	20.08 % 20.71 %	2.21 % 2.00 %
AOL Mail	4851 4801	3765 3696	1004 1022	102 98	77.61 % 76.98 %	20.70 % 21.29 %	2.10 % 2.04 %
Mail.com	4551 4635	3647 3660	821 882	100 90	80.14 % 78.96 %	18.04 % 19.03 %	2.20 % 1.94 %
Yandex Mail	4835 4526	3752 3511	999 948	101 92	77.60 % 77.57 %	20.66 % 20.95 %	2.09 % 2.03 %
GMX Mail	4884 4596	3770 3528	1026 984	106 87	77.19 % 76.76 %	21.01 % 21.41 %	2.17 % 1.89 %
Zoho Mail	4614 4783	3671 3837	866 874	100 99	79.56 % 80.22 %	18.77 % 18.27 %	2.17 % 2.07 %
ProtonMail	4687 4756	3763 3820	830 873	105 106	80.29 % 80.32 %	17.71 % 18.36 %	2.24 % 2.23 %
Custom Mail	4660 4613	3805 3739	744 809	113 94	81.65 % 81.05 %	15.97 % 17.54 %	2.42 % 2.04 %
iCloud Mail	4603 4633	3474 3481	1056 1072	111 96	75.47 % 75.13 %	22.94 % 23.14 %	2.41 % 2.07 %
Tuta	4614 4744	3658 3772	876 887	102 97	79.28 % 79.51 %	18.99 % 18.70 %	2.21 % 2.04 %
Juno.com	4764 4898	3850 3932	839 875	101 106	80.81 % 80.28 %	17.61 % 17.86 %	2.12 % 2.16 %
Mailfence	3938 3703	3171 2963	684 665	83 75	80.52 % 80.02 %	17.37 % 17.96 %	2.11 % 2.03 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.