Klick-Tipp and CampaignMonitor Email Deliverability Comparison

Klick-Tipp

CampaignMonitor

In this comparison, the deliverability of Klick-Tipp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.873 63.889	50.389 50.007	12.397 12.907	1.516 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.89 % 78.27 %	19.41 % 20.20 %	2.37 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4769 5227	3784 4110	904 1055	107 115	79.35 % 78.63 %	18.96 % 20.18 %	2.24 % 2.20 %
Elektronics	5031 5047	3986 3909	976 1037	115 107	79.23 % 77.45 %	19.40 % 20.55 %	2.29 % 2.12 %
Entertainment	4996 4880	3939 3801	970 959	123 101	78.84 % 77.89 %	19.42 % 19.65 %	2.46 % 2.07 %
Cosmetics & Beauty	4911 4956	3859 3932	988 968	115 105	78.58 % 79.34 %	20.12 % 19.53 %	2.34 % 2.12 %
Food & Drink	4853 4941	3810 3836	945 1023	119 106	78.51 % 77.64 %	19.47 % 20.70 %	2.45 % 2.15 %
Home & Garden	4861 4849	3841 3782	945 1024	110 108	79.02 % 78.00 %	19.44 % 21.12 %	2.26 % 2.23 %
Finance	4794 4989	3891 4007	806 914	122 116	81.16 % 80.32 %	16.81 % 18.32 %	2.54 % 2.33 %
Health	5001 4749	4023 3852	898 833	119 105	80.44 % 81.11 %	17.96 % 17.54 %	2.38 % 2.21 %
Pets	4911 4871	3861 3794	944 1001	116 112	78.62 % 77.89 %	19.22 % 20.55 %	2.36 % 2.30 %
Sport & Fitness	4901 5068	3858 3929	978 1047	124 108	78.72 % 77.53 %	19.96 % 20.66 %	2.53 % 2.13 %
Job & Career	4779 4707	3678 3617	1007 1015	122 107	76.96 % 76.84 %	21.07 % 21.56 %	2.55 % 2.27 %
Dating	5057 4857	3839 3680	1118 1104	114 111	75.91 % 75.77 %	22.11 % 22.73 %	2.25 % 2.29 %
Other	5009 4748	4020 3758	918 927	110 99	80.26 % 79.15 %	18.33 % 19.52 %	2.20 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4456	3565 3380	1015 1011	109 96	76.68 % 75.85 %	21.83 % 22.69 %	2.34 % 2.15 %
Outlook Mail	4749 4614	3697 3544	973 1000	109 108	77.85 % 76.81 %	20.49 % 21.67 %	2.30 % 2.34 %
Yahoo Mail	4629 4702	3609 3633	921 965	110 101	77.97 % 77.26 %	19.90 % 20.52 %	2.38 % 2.15 %
AOL Mail	4730 4805	3675 3702	979 1019	108 105	77.70 % 77.04 %	20.70 % 21.21 %	2.28 % 2.19 %
Mail.com	4526 4686	3634 3685	803 921	106 95	80.29 % 78.64 %	17.74 % 19.65 %	2.34 % 2.03 %
Yandex Mail	4794 4614	3770 3602	958 971	110 98	78.64 % 78.07 %	19.98 % 21.04 %	2.29 % 2.12 %
GMX Mail	4797 4668	3728 3609	991 973	112 97	77.72 % 77.31 %	20.66 % 20.84 %	2.33 % 2.08 %
Zoho Mail	4584 4755	3665 3801	852 894	108 104	79.95 % 79.94 %	18.59 % 18.80 %	2.36 % 2.19 %
ProtonMail	4648 4645	3732 3715	823 880	114 106	80.29 % 79.98 %	17.71 % 18.95 %	2.45 % 2.28 %
Custom Mail	4668 4689	3793 3784	787 846	117 101	81.26 % 80.70 %	16.86 % 18.04 %	2.51 % 2.15 %
iCloud Mail	4577 4709	3500 3565	1022 1068	116 107	76.47 % 75.71 %	22.33 % 22.68 %	2.53 % 2.27 %
Tuta	4705 4776	3735 3789	880 916	120 104	79.38 % 79.33 %	18.70 % 19.18 %	2.55 % 2.18 %
Juno.com	4621 4787	3722 3838	833 885	105 113	80.55 % 80.18 %	18.03 % 18.49 %	2.27 % 2.36 %
Mailfence	3196 2983	2564 2360	560 558	72 65	80.23 % 79.11 %	17.52 % 18.71 %	2.25 % 2.18 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.