Klick-Tipp and CampaignMonitor Email Deliverability Comparison

Klick-Tipp

CampaignMonitor

In this comparison, the deliverability of Klick-Tipp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.234 76.027	60.455 58.446	15.304 15.832	1.475 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.28 % 76.88 %	19.82 % 20.82 %	1.91 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5913 5866	4584 4511	1227 1230	102 125	77.52 % 76.90 %	20.75 % 20.97 %	1.73 % 2.13 %
Elektronics	5949 5826	4663 4449	1180 1244	106 133	78.38 % 76.36 %	19.84 % 21.35 %	1.78 % 2.28 %
Entertainment	5917 5811	4637 4447	1162 1223	118 141	78.37 % 76.53 %	19.64 % 21.05 %	1.99 % 2.43 %
Cosmetics & Beauty	6166 5885	4852 4564	1174 1183	140 138	78.69 % 77.55 %	19.04 % 20.10 %	2.27 % 2.34 %
Food & Drink	5871 5906	4568 4496	1198 1275	105 135	77.81 % 76.13 %	20.41 % 21.59 %	1.79 % 2.29 %
Home & Garden	5728 5885	4447 4526	1175 1228	106 131	77.64 % 76.91 %	20.51 % 20.87 %	1.85 % 2.23 %
Finance	6112 5612	5005 4485	986 990	121 137	81.89 % 79.92 %	16.13 % 17.64 %	1.98 % 2.44 %
Health	5924 5810	4854 4689	952 979	118 142	81.94 % 80.71 %	16.07 % 16.85 %	1.99 % 2.44 %
Pets	6021 5997	4679 4629	1225 1234	117 134	77.71 % 77.19 %	20.35 % 20.58 %	1.94 % 2.23 %
Sport & Fitness	5992 5812	4669 4437	1203 1247	120 128	77.92 % 76.34 %	20.08 % 21.46 %	2.00 % 2.20 %
Job & Career	5965 6083	4538 4528	1320 1415	107 140	76.08 % 74.44 %	22.13 % 23.26 %	1.79 % 2.30 %
Dating	5811 5840	4281 4210	1423 1498	107 132	73.67 % 72.09 %	24.49 % 25.65 %	1.84 % 2.26 %
Other	5865 5694	4678 4475	1079 1086	108 133	79.76 % 78.59 %	18.40 % 19.07 %	1.84 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5559	4133 4035	1274 1391	100 133	75.05 % 72.58 %	23.13 % 25.02 %	1.82 % 2.39 %
Outlook Mail	5688 5469	4359 4126	1209 1219	120 124	76.64 % 75.44 %	21.26 % 22.29 %	2.11 % 2.27 %
Yahoo Mail	5581 5322	4330 4054	1137 1145	114 123	77.58 % 76.17 %	20.37 % 21.51 %	2.04 % 2.31 %
AOL Mail	5336 5298	4101 4050	1136 1128	99 120	76.86 % 76.44 %	21.29 % 21.29 %	1.86 % 2.27 %
Mail.com	5539 5401	4398 4196	1038 1086	103 119	79.40 % 77.69 %	18.74 % 20.11 %	1.86 % 2.20 %
Yandex Mail	5452 5389	4248 4085	1102 1185	102 119	77.92 % 75.80 %	20.21 % 21.99 %	1.87 % 2.21 %
GMX Mail	5380 5566	4115 4230	1162 1206	103 130	76.49 % 76.00 %	21.60 % 21.67 %	1.91 % 2.34 %
Zoho Mail	5499 5376	4346 4215	1050 1034	103 127	79.03 % 78.40 %	19.09 % 19.23 %	1.87 % 2.36 %
ProtonMail	5298 5376	4220 4202	974 1046	104 128	79.65 % 78.16 %	18.38 % 19.46 %	1.96 % 2.38 %
Custom Mail	5584 5399	4546 4299	938 982	100 118	81.41 % 79.63 %	16.80 % 18.19 %	1.79 % 2.19 %
iCloud Mail	5534 5372	4148 3935	1282 1315	104 122	74.95 % 73.25 %	23.17 % 24.48 %	1.88 % 2.27 %
Tuta	5626 5583	4507 4374	1005 1079	114 130	80.11 % 78.34 %	17.86 % 19.33 %	2.03 % 2.33 %
Juno.com	5714 5441	4560 4339	1042 976	112 126	79.80 % 79.75 %	18.24 % 17.94 %	1.96 % 2.32 %
Mailfence	5496 5476	4444 4306	955 1040	97 130	80.86 % 78.63 %	17.38 % 18.99 %	1.76 % 2.37 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.