Klick-Tipp and CampaignMonitor Email Deliverability Comparison

Klick-Tipp

CampaignMonitor

In this comparison, the deliverability of Klick-Tipp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.861 65.221	51.295 50.522	13.067 13.308	1.499 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.88 % 77.46 %	19.84 % 20.40 %	2.28 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5069 5244	3978 4070	980 1061	111 113	78.48 % 77.61 %	19.33 % 20.23 %	2.19 % 2.15 %
Elektronics	5177 5223	4041 3994	1026 1117	110 112	78.06 % 76.47 %	19.82 % 21.39 %	2.12 % 2.14 %
Entertainment	5229 4979	4071 3862	1031 1015	127 102	77.85 % 77.57 %	19.72 % 20.39 %	2.43 % 2.05 %
Cosmetics & Beauty	5104 5137	3969 4025	1020 1011	115 101	77.76 % 78.35 %	19.98 % 19.68 %	2.25 % 1.97 %
Food & Drink	5155 5047	3982 3894	1059 1052	114 101	77.25 % 77.15 %	20.54 % 20.84 %	2.21 % 2.00 %
Home & Garden	5099 4939	3949 3799	1037 1033	113 107	77.45 % 76.92 %	20.34 % 20.92 %	2.22 % 2.17 %
Finance	5056 5045	4124 4043	808 884	124 118	81.57 % 80.14 %	15.98 % 17.52 %	2.45 % 2.34 %
Health	5033 4903	4055 3992	862 797	116 114	80.57 % 81.42 %	17.13 % 16.26 %	2.30 % 2.33 %
Pets	4990 4935	3870 3814	1009 1012	111 109	77.56 % 77.28 %	20.22 % 20.51 %	2.22 % 2.21 %
Sport & Fitness	4944 5102	3807 3899	1019 1097	118 106	77.00 % 76.42 %	20.61 % 21.50 %	2.39 % 2.08 %
Job & Career	4874 4843	3678 3649	1081 1094	115 100	75.46 % 75.35 %	22.18 % 22.59 %	2.36 % 2.06 %
Dating	5058 4874	3729 3582	1215 1186	114 106	73.72 % 73.49 %	24.02 % 24.33 %	2.25 % 2.17 %
Other	5073 4950	4042 3899	920 949	111 102	79.68 % 78.77 %	18.14 % 19.17 %	2.19 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4539 4494	3378 3282	1061 1117	100 95	74.42 % 73.03 %	23.38 % 24.86 %	2.20 % 2.11 %
Outlook Mail	4780 4608	3646 3453	1026 1050	108 105	76.28 % 74.93 %	21.46 % 22.79 %	2.26 % 2.28 %
Yahoo Mail	4679 4711	3604 3606	967 1007	108 98	77.03 % 76.54 %	20.67 % 21.38 %	2.31 % 2.08 %
AOL Mail	4875 4830	3736 3694	1028 1035	111 101	76.64 % 76.48 %	21.09 % 21.43 %	2.28 % 2.09 %
Mail.com	4633 4668	3691 3676	830 897	112 95	79.67 % 78.75 %	17.91 % 19.22 %	2.42 % 2.04 %
Yandex Mail	4858 4542	3720 3490	1039 954	99 98	76.57 % 76.84 %	21.39 % 21.00 %	2.04 % 2.16 %
GMX Mail	4825 4580	3679 3461	1036 1028	110 91	76.25 % 75.57 %	21.47 % 22.45 %	2.28 % 1.99 %
Zoho Mail	4612 4790	3612 3801	896 883	104 106	78.32 % 79.35 %	19.43 % 18.43 %	2.25 % 2.21 %
ProtonMail	4745 4708	3776 3742	861 856	108 110	79.58 % 79.48 %	18.15 % 18.18 %	2.28 % 2.34 %
Custom Mail	4643 4551	3791 3664	739 795	113 92	81.65 % 80.51 %	15.92 % 17.47 %	2.43 % 2.02 %
iCloud Mail	4623 4549	3431 3355	1081 1097	111 97	74.22 % 73.75 %	23.38 % 24.12 %	2.40 % 2.13 %
Tuta	4708 4777	3708 3784	891 894	109 99	78.76 % 79.21 %	18.93 % 18.71 %	2.32 % 2.07 %
Juno.com	4698 4921	3787 3939	810 874	101 108	80.61 % 80.04 %	17.24 % 17.76 %	2.15 % 2.19 %
Mailfence	4643 4492	3736 3575	802 821	105 96	80.47 % 79.59 %	17.27 % 18.28 %	2.26 % 2.14 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.