Klick-Tipp and CampaignMonitor Email Deliverability Comparison

Klick-Tipp

CampaignMonitor

In this comparison, the deliverability of Klick-Tipp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.931 75.803	60.201 59.143	15.259 15.151	1.471 1.509

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.25 % 78.02 %	19.83 % 19.99 %	1.91 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5964 5945	4625 4635	1233 1195	106 115	77.55 % 77.96 %	20.67 % 20.10 %	1.78 % 1.93 %
Elektronics	5997 5832	4698 4507	1195 1205	104 120	78.34 % 77.28 %	19.93 % 20.66 %	1.73 % 2.06 %
Entertainment	5971 5829	4671 4528	1180 1182	120 119	78.23 % 77.68 %	19.76 % 20.28 %	2.01 % 2.04 %
Cosmetics & Beauty	6233 5850	4904 4594	1191 1140	138 116	78.68 % 78.53 %	19.11 % 19.49 %	2.21 % 1.98 %
Food & Drink	5954 5925	4617 4591	1231 1220	106 114	77.54 % 77.49 %	20.68 % 20.59 %	1.78 % 1.92 %
Home & Garden	5761 5896	4467 4608	1185 1172	109 116	77.54 % 78.15 %	20.57 % 19.88 %	1.89 % 1.97 %
Finance	6134 5613	5031 4540	982 954	121 119	82.02 % 80.88 %	16.01 % 17.00 %	1.97 % 2.12 %
Health	5850 5766	4791 4725	940 918	119 123	81.90 % 81.95 %	16.07 % 15.92 %	2.03 % 2.13 %
Pets	5901 5928	4579 4622	1207 1194	115 112	77.60 % 77.97 %	20.45 % 20.14 %	1.95 % 1.89 %
Sport & Fitness	5861 5795	4555 4474	1192 1207	114 114	77.72 % 77.20 %	20.34 % 20.83 %	1.95 % 1.97 %
Job & Career	5852 5942	4456 4505	1292 1320	104 117	76.14 % 75.82 %	22.08 % 22.21 %	1.78 % 1.97 %
Dating	5697 5730	4214 4210	1377 1410	106 110	73.97 % 73.47 %	24.17 % 24.61 %	1.86 % 1.92 %
Other	5756 5752	4593 4604	1054 1034	109 114	79.79 % 80.04 %	18.31 % 17.98 %	1.89 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5451 5506	4094 4043	1258 1347	99 116	75.11 % 73.43 %	23.08 % 24.46 %	1.82 % 2.11 %
Outlook Mail	5695 5532	4365 4224	1210 1199	120 109	76.65 % 76.36 %	21.25 % 21.67 %	2.11 % 1.97 %
Yahoo Mail	5526 5402	4293 4167	1120 1124	113 111	77.69 % 77.14 %	20.27 % 20.81 %	2.04 % 2.05 %
AOL Mail	5406 5388	4159 4177	1146 1107	101 104	76.93 % 77.52 %	21.20 % 20.55 %	1.87 % 1.93 %
Mail.com	5390 5399	4273 4270	1013 1028	104 101	79.28 % 79.09 %	18.79 % 19.04 %	1.93 % 1.87 %
Yandex Mail	5515 5273	4276 4059	1136 1108	103 106	77.53 % 76.98 %	20.60 % 21.01 %	1.87 % 2.01 %
GMX Mail	5402 5515	4129 4231	1169 1173	104 111	76.43 % 76.72 %	21.64 % 21.27 %	1.93 % 2.01 %
Zoho Mail	5407 5294	4262 4218	1046 973	99 103	78.82 % 79.68 %	19.35 % 18.38 %	1.83 % 1.95 %
ProtonMail	5354 5415	4261 4319	989 984	104 112	79.59 % 79.76 %	18.47 % 18.17 %	1.94 % 2.07 %
Custom Mail	5513 5386	4487 4349	925 934	101 103	81.39 % 80.75 %	16.78 % 17.34 %	1.83 % 1.91 %
iCloud Mail	5526 5266	4132 3927	1288 1235	106 104	74.77 % 74.57 %	23.31 % 23.45 %	1.92 % 1.97 %
Tuta	5589 5574	4481 4430	1000 1031	108 113	80.18 % 79.48 %	17.89 % 18.50 %	1.93 % 2.03 %
Juno.com	5690 5389	4565 4358	1014 926	111 105	80.23 % 80.87 %	17.82 % 17.18 %	1.95 % 1.95 %
Mailfence	5467 5464	4424 4371	945 982	98 111	80.92 % 80.00 %	17.29 % 17.97 %	1.79 % 2.03 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.