Klick-Tipp and CampaignMonitor Email Deliverability Comparison

Klick-Tipp

CampaignMonitor

In this comparison, the deliverability of Klick-Tipp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.791 65.339	51.708 50.366	12.893 13.501	1.190 1.472

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.59 % 77.08 %	19.60 % 20.66 %	1.81 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 5098	3936 3936	1025 1045	81 117	78.06 % 77.21 %	20.33 % 20.50 %	1.61 % 2.30 %
Elektronics	5093 5252	4011 3997	1001 1133	81 122	78.76 % 76.10 %	19.65 % 21.57 %	1.59 % 2.32 %
Entertainment	5169 5057	4056 3882	1004 1060	109 115	78.47 % 76.76 %	19.42 % 20.96 %	2.11 % 2.27 %
Cosmetics & Beauty	5269 5163	4168 4022	993 1031	108 110	79.10 % 77.90 %	18.85 % 19.97 %	2.05 % 2.13 %
Food & Drink	5064 5178	3964 3975	1011 1092	89 111	78.28 % 76.77 %	19.96 % 21.09 %	1.76 % 2.14 %
Home & Garden	4995 4964	3915 3808	997 1047	83 109	78.38 % 76.71 %	19.96 % 21.09 %	1.66 % 2.20 %
Finance	5284 4867	4335 3876	846 873	103 118	82.04 % 79.64 %	16.01 % 17.94 %	1.95 % 2.42 %
Health	4900 4930	4018 3982	780 833	102 115	82.00 % 80.77 %	15.92 % 16.90 %	2.08 % 2.33 %
Pets	5006 5009	3891 3870	1030 1027	85 112	77.73 % 77.26 %	20.58 % 20.50 %	1.70 % 2.24 %
Sport & Fitness	5039 4920	3931 3742	1018 1062	90 116	78.01 % 76.06 %	20.20 % 21.59 %	1.79 % 2.36 %
Job & Career	5017 5089	3812 3822	1118 1151	87 116	75.98 % 75.10 %	22.28 % 22.62 %	1.73 % 2.28 %
Dating	4875 4946	3613 3594	1176 1244	86 108	74.11 % 72.66 %	24.12 % 25.15 %	1.76 % 2.18 %
Other	5038 4866	4058 3860	894 903	86 103	80.55 % 79.33 %	17.75 % 18.56 %	1.71 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4739 4704	3563 3413	1098 1183	78 108	75.18 % 72.56 %	23.17 % 25.15 %	1.65 % 2.30 %
Outlook Mail	4830 4728	3740 3558	997 1065	93 105	77.43 % 75.25 %	20.64 % 22.53 %	1.93 % 2.22 %
Yahoo Mail	4698 4635	3665 3547	942 977	91 111	78.01 % 76.53 %	20.05 % 21.08 %	1.94 % 2.39 %
AOL Mail	4727 4696	3650 3580	991 1010	86 106	77.22 % 76.24 %	20.96 % 21.51 %	1.82 % 2.26 %
Mail.com	4582 4712	3655 3676	838 937	89 99	79.77 % 78.01 %	18.29 % 19.89 %	1.94 % 2.10 %
Yandex Mail	4692 4453	3645 3396	969 952	78 105	77.69 % 76.26 %	20.65 % 21.38 %	1.66 % 2.36 %
GMX Mail	4687 4748	3620 3611	980 1033	87 104	77.23 % 76.05 %	20.91 % 21.76 %	1.86 % 2.19 %
Zoho Mail	4593 4633	3654 3638	856 895	83 100	79.56 % 78.52 %	18.64 % 19.32 %	1.81 % 2.16 %
ProtonMail	4582 4772	3654 3761	847 898	81 113	79.75 % 78.81 %	18.49 % 18.82 %	1.77 % 2.37 %
Custom Mail	4703 4670	3859 3732	759 836	85 102	82.05 % 79.91 %	16.14 % 17.90 %	1.81 % 2.18 %
iCloud Mail	4815 4629	3623 3392	1103 1134	89 103	75.24 % 73.28 %	22.91 % 24.50 %	1.85 % 2.23 %
Tuta	4807 4696	3852 3688	869 900	86 108	80.13 % 78.53 %	18.08 % 19.17 %	1.79 % 2.30 %
Juno.com	4717 4658	3795 3720	839 835	83 103	80.45 % 79.86 %	17.79 % 17.93 %	1.76 % 2.21 %
Mailfence	4619 4605	3733 3654	805 846	81 105	80.82 % 79.35 %	17.43 % 18.37 %	1.75 % 2.28 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.