Klick-Tipp and CampaignMonitor Email Deliverability Comparison

Klick-Tipp

CampaignMonitor

In this comparison, the deliverability of Klick-Tipp and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.898 65.157	51.506 50.620	13.024 13.164	1.368 1.373

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.16 % 77.69 %	19.76 % 20.20 %	2.08 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5107 5234	4013 4058	996 1066	98 110	78.58 % 77.53 %	19.50 % 20.37 %	1.92 % 2.10 %
Elektronics	5096 5245	3986 4033	1017 1099	93 113	78.22 % 76.89 %	19.96 % 20.95 %	1.82 % 2.15 %
Entertainment	5211 4996	4058 3890	1029 1000	124 106	77.87 % 77.86 %	19.75 % 20.02 %	2.38 % 2.12 %
Cosmetics & Beauty	5189 5215	4062 4117	1017 994	110 104	78.28 % 78.95 %	19.60 % 19.06 %	2.12 % 1.99 %
Food & Drink	5074 5079	3945 3943	1027 1037	102 99	77.75 % 77.63 %	20.24 % 20.42 %	2.01 % 1.95 %
Home & Garden	5116 4911	3988 3780	1026 1028	102 103	77.95 % 76.97 %	20.05 % 20.93 %	1.99 % 2.10 %
Finance	5133 4978	4212 3998	806 864	115 116	82.06 % 80.31 %	15.70 % 17.36 %	2.24 % 2.33 %
Health	4995 4835	4044 3943	841 781	110 111	80.96 % 81.55 %	16.84 % 16.15 %	2.20 % 2.30 %
Pets	4967 4925	3866 3814	1002 1006	99 105	77.83 % 77.44 %	20.17 % 20.43 %	1.99 % 2.13 %
Sport & Fitness	5000 5055	3867 3875	1025 1074	108 106	77.34 % 76.66 %	20.50 % 21.25 %	2.16 % 2.10 %
Job & Career	4993 4878	3759 3685	1127 1091	107 102	75.29 % 75.54 %	22.57 % 22.37 %	2.14 % 2.09 %
Dating	4937 4951	3646 3633	1191 1219	100 99	73.85 % 73.38 %	24.12 % 24.62 %	2.03 % 2.00 %
Other	5080 4855	4060 3851	920 905	100 99	79.92 % 79.32 %	18.11 % 18.64 %	1.97 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4650 4510	3482 3297	1076 1115	92 98	74.88 % 73.10 %	23.14 % 24.72 %	1.98 % 2.17 %
Outlook Mail	4844 4653	3734 3507	1007 1042	103 104	77.09 % 75.37 %	20.79 % 22.39 %	2.13 % 2.24 %
Yahoo Mail	4750 4653	3679 3586	971 973	100 94	77.45 % 77.07 %	20.44 % 20.91 %	2.11 % 2.02 %
AOL Mail	4840 4734	3704 3634	1034 1000	102 100	76.53 % 76.76 %	21.36 % 21.12 %	2.11 % 2.11 %
Mail.com	4581 4675	3653 3698	827 878	101 99	79.74 % 79.10 %	18.05 % 18.78 %	2.20 % 2.12 %
Yandex Mail	4821 4462	3714 3429	1022 938	85 95	77.04 % 76.85 %	21.20 % 21.02 %	1.76 % 2.13 %
GMX Mail	4777 4700	3646 3578	1030 1028	101 94	76.32 % 76.13 %	21.56 % 21.87 %	2.11 % 2.00 %
Zoho Mail	4529 4773	3564 3783	872 887	93 103	78.69 % 79.26 %	19.25 % 18.58 %	2.05 % 2.16 %
ProtonMail	4684 4685	3737 3736	849 842	98 107	79.78 % 79.74 %	18.13 % 17.97 %	2.09 % 2.28 %
Custom Mail	4672 4629	3822 3735	749 804	101 90	81.81 % 80.69 %	16.03 % 17.37 %	2.16 % 1.94 %
iCloud Mail	4616 4548	3445 3373	1068 1082	103 93	74.63 % 74.16 %	23.14 % 23.79 %	2.23 % 2.04 %
Tuta	4777 4779	3778 3784	901 896	98 99	79.09 % 79.18 %	18.86 % 18.75 %	2.05 % 2.07 %
Juno.com	4681 4816	3781 3857	806 856	94 103	80.77 % 80.09 %	17.22 % 17.77 %	2.01 % 2.14 %
Mailfence	4676 4540	3767 3623	812 823	97 94	80.56 % 79.80 %	17.37 % 18.13 %	2.07 % 2.07 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.