CampaignMonitor and Klick-Tipp Email Deliverability Comparison

CampaignMonitor

Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 65.861	50.522 51.295	13.308 13.067	1.391 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 77.88 %	20.40 % 19.84 %	2.13 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 5069	4070 3978	1061 980	113 111	77.61 % 78.48 %	20.23 % 19.33 %	2.15 % 2.19 %
Elektronics	5223 5177	3994 4041	1117 1026	112 110	76.47 % 78.06 %	21.39 % 19.82 %	2.14 % 2.12 %
Entertainment	4979 5229	3862 4071	1015 1031	102 127	77.57 % 77.85 %	20.39 % 19.72 %	2.05 % 2.43 %
Cosmetics & Beauty	5137 5104	4025 3969	1011 1020	101 115	78.35 % 77.76 %	19.68 % 19.98 %	1.97 % 2.25 %
Food & Drink	5047 5155	3894 3982	1052 1059	101 114	77.15 % 77.25 %	20.84 % 20.54 %	2.00 % 2.21 %
Home & Garden	4939 5099	3799 3949	1033 1037	107 113	76.92 % 77.45 %	20.92 % 20.34 %	2.17 % 2.22 %
Finance	5045 5056	4043 4124	884 808	118 124	80.14 % 81.57 %	17.52 % 15.98 %	2.34 % 2.45 %
Health	4903 5033	3992 4055	797 862	114 116	81.42 % 80.57 %	16.26 % 17.13 %	2.33 % 2.30 %
Pets	4935 4990	3814 3870	1012 1009	109 111	77.28 % 77.56 %	20.51 % 20.22 %	2.21 % 2.22 %
Sport & Fitness	5102 4944	3899 3807	1097 1019	106 118	76.42 % 77.00 %	21.50 % 20.61 %	2.08 % 2.39 %
Job & Career	4843 4874	3649 3678	1094 1081	100 115	75.35 % 75.46 %	22.59 % 22.18 %	2.06 % 2.36 %
Dating	4874 5058	3582 3729	1186 1215	106 114	73.49 % 73.72 %	24.33 % 24.02 %	2.17 % 2.25 %
Other	4950 5073	3899 4042	949 920	102 111	78.77 % 79.68 %	19.17 % 18.14 %	2.06 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4539	3282 3378	1117 1061	95 100	73.03 % 74.42 %	24.86 % 23.38 %	2.11 % 2.20 %
Outlook Mail	4608 4780	3453 3646	1050 1026	105 108	74.93 % 76.28 %	22.79 % 21.46 %	2.28 % 2.26 %
Yahoo Mail	4711 4679	3606 3604	1007 967	98 108	76.54 % 77.03 %	21.38 % 20.67 %	2.08 % 2.31 %
AOL Mail	4830 4875	3694 3736	1035 1028	101 111	76.48 % 76.64 %	21.43 % 21.09 %	2.09 % 2.28 %
Mail.com	4668 4633	3676 3691	897 830	95 112	78.75 % 79.67 %	19.22 % 17.91 %	2.04 % 2.42 %
Yandex Mail	4542 4858	3490 3720	954 1039	98 99	76.84 % 76.57 %	21.00 % 21.39 %	2.16 % 2.04 %
GMX Mail	4580 4825	3461 3679	1028 1036	91 110	75.57 % 76.25 %	22.45 % 21.47 %	1.99 % 2.28 %
Zoho Mail	4790 4612	3801 3612	883 896	106 104	79.35 % 78.32 %	18.43 % 19.43 %	2.21 % 2.25 %
ProtonMail	4708 4745	3742 3776	856 861	110 108	79.48 % 79.58 %	18.18 % 18.15 %	2.34 % 2.28 %
Custom Mail	4551 4643	3664 3791	795 739	92 113	80.51 % 81.65 %	17.47 % 15.92 %	2.02 % 2.43 %
iCloud Mail	4549 4623	3355 3431	1097 1081	97 111	73.75 % 74.22 %	24.12 % 23.38 %	2.13 % 2.40 %
Tuta	4777 4708	3784 3708	894 891	99 109	79.21 % 78.76 %	18.71 % 18.93 %	2.07 % 2.32 %
Juno.com	4921 4698	3939 3787	874 810	108 101	80.04 % 80.61 %	17.76 % 17.24 %	2.19 % 2.15 %
Mailfence	4492 4643	3575 3736	821 802	96 105	79.59 % 80.47 %	18.28 % 17.27 %	2.14 % 2.26 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.