CampaignMonitor and Klick-Tipp Email Deliverability Comparison

CampaignMonitor

Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 76.674	58.738 60.274	15.451 14.992	1.624 1.408

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 78.61 %	20.38 % 19.55 %	2.14 % 1.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5838	4606 4564	1214 1176	125 98	77.48 % 78.18 %	20.42 % 20.14 %	2.10 % 1.68 %
Elektronics	5979 5947	4579 4690	1269 1162	131 95	76.58 % 78.86 %	21.22 % 19.54 %	2.19 % 1.60 %
Entertainment	5820 6018	4490 4725	1204 1169	126 124	77.15 % 78.51 %	20.69 % 19.43 %	2.16 % 2.06 %
Cosmetics & Beauty	5868 6169	4594 4876	1151 1166	123 127	78.29 % 79.04 %	19.61 % 18.90 %	2.10 % 2.06 %
Food & Drink	5972 5911	4599 4613	1250 1196	123 102	77.01 % 78.04 %	20.93 % 20.23 %	2.06 % 1.73 %
Home & Garden	5834 5788	4509 4527	1205 1164	120 97	77.29 % 78.21 %	20.65 % 20.11 %	2.06 % 1.68 %
Finance	5673 6131	4550 5047	990 964	133 120	80.20 % 82.32 %	17.45 % 15.72 %	2.34 % 1.96 %
Health	5751 5780	4677 4738	944 924	130 118	81.32 % 81.97 %	16.41 % 15.99 %	2.26 % 2.04 %
Pets	5801 5810	4497 4522	1181 1184	123 104	77.52 % 77.83 %	20.36 % 20.38 %	2.12 % 1.79 %
Sport & Fitness	5761 5838	4415 4553	1219 1176	127 109	76.64 % 77.99 %	21.16 % 20.14 %	2.20 % 1.87 %
Job & Career	5947 5897	4488 4483	1335 1309	124 105	75.47 % 76.02 %	22.45 % 22.20 %	2.09 % 1.78 %
Dating	5757 5695	4197 4227	1440 1365	120 103	72.90 % 74.22 %	25.01 % 23.97 %	2.08 % 1.81 %
Other	5705 5852	4537 4709	1049 1037	119 106	79.53 % 80.47 %	18.39 % 17.72 %	2.09 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5476	3965 4121	1350 1261	118 94	72.98 % 75.26 %	24.85 % 23.03 %	2.17 % 1.72 %
Outlook Mail	5462 5593	4139 4329	1204 1154	119 110	75.78 % 77.40 %	22.04 % 20.63 %	2.18 % 1.97 %
Yahoo Mail	5426 5523	4167 4306	1137 1109	122 108	76.80 % 77.96 %	20.95 % 20.08 %	2.25 % 1.96 %
AOL Mail	5448 5475	4176 4237	1154 1139	118 99	76.65 % 77.39 %	21.18 % 20.80 %	2.17 % 1.81 %
Mail.com	5457 5429	4272 4333	1077 993	108 103	78.28 % 79.81 %	19.74 % 18.29 %	1.98 % 1.90 %
Yandex Mail	5191 5476	3973 4256	1105 1123	113 97	76.54 % 77.72 %	21.29 % 20.51 %	2.18 % 1.77 %
GMX Mail	5530 5430	4219 4186	1193 1144	118 100	76.29 % 77.09 %	21.57 % 21.07 %	2.13 % 1.84 %
Zoho Mail	5361 5369	4231 4264	1019 1006	111 99	78.92 % 79.42 %	19.01 % 18.74 %	2.07 % 1.84 %
ProtonMail	5510 5348	4373 4273	1013 975	124 100	79.36 % 79.90 %	18.38 % 18.23 %	2.25 % 1.87 %
Custom Mail	5357 5470	4305 4481	943 893	109 96	80.36 % 81.92 %	17.60 % 16.33 %	2.03 % 1.76 %
iCloud Mail	5307 5566	3913 4176	1280 1284	114 106	73.73 % 75.03 %	24.12 % 23.07 %	2.15 % 1.90 %
Tuta	5470 5581	4325 4478	1028 1004	117 99	79.07 % 80.24 %	18.79 % 17.99 %	2.14 % 1.77 %
Juno.com	5437 5584	4363 4503	959 978	115 103	80.25 % 80.64 %	17.64 % 17.51 %	2.12 % 1.84 %
Mailfence	5424 5354	4317 4331	989 929	118 94	79.59 % 80.89 %	18.23 % 17.35 %	2.18 % 1.76 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.