CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 464.301	373.355 373.437	76.993 77.328	13.733 13.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 80.43 %	16.59 % 16.65 %	2.96 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 35449	29781 29613	4945 4957	897 879	83.60 % 83.54 %	13.88 % 13.98 %	2.52 % 2.48 %
Elektronics	35767 36158	29028 29379	5730 5782	1009 997	81.16 % 81.25 %	16.02 % 15.99 %	2.82 % 2.76 %
Entertainment	35821 35823	28808 28783	6008 6009	1005 1031	80.42 % 80.35 %	16.77 % 16.77 %	2.81 % 2.88 %
Cosmetics & Beauty	35706 35302	28569 28395	6047 5915	1090 992	80.01 % 80.43 %	16.94 % 16.76 %	3.05 % 2.81 %
Food & Drink	36169 35637	30110 29703	5105 5033	954 901	83.25 % 83.35 %	14.11 % 14.12 %	2.64 % 2.53 %
Home & Garden	35559 35793	29674 29811	4957 5018	928 964	83.45 % 83.29 %	13.94 % 14.02 %	2.61 % 2.69 %
Finance	35538 35551	27428 27449	6914 6887	1196 1215	77.18 % 77.21 %	19.46 % 19.37 %	3.37 % 3.42 %
Health	35835 35615	28002 27834	6684 6627	1149 1154	78.14 % 78.15 %	18.65 % 18.61 %	3.21 % 3.24 %
Pets	35802 35488	29440 29254	5315 5278	1047 956	82.23 % 82.43 %	14.85 % 14.87 %	2.92 % 2.69 %
Sport & Fitness	35733 35855	28361 28333	6227 6381	1145 1141	79.37 % 79.02 %	17.43 % 17.80 %	3.20 % 3.18 %
Job & Career	35319 36558	27703 28625	6443 6766	1173 1167	78.44 % 78.30 %	18.24 % 18.51 %	3.32 % 3.19 %
Dating	35660 35187	27157 26690	7389 7299	1114 1198	76.16 % 75.85 %	20.72 % 20.74 %	3.12 % 3.40 %
Other	35549 35885	29294 29568	5229 5376	1026 941	82.40 % 82.40 %	14.71 % 14.98 %	2.89 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 44964	34608 34587	9034 8910	1521 1467	76.63 % 76.92 %	20.00 % 19.82 %	3.37 % 3.26 %
Outlook Mail	44645 45421	34812 35272	8371 8688	1462 1461	77.98 % 77.66 %	18.75 % 19.13 %	3.27 % 3.22 %
Yahoo Mail	44880 44382	35946 35480	7602 7522	1332 1380	80.09 % 79.94 %	16.94 % 16.95 %	2.97 % 3.11 %
AOL Mail	44385 44918	35519 35936	7496 7635	1370 1347	80.02 % 80.00 %	16.89 % 17.00 %	3.09 % 3.00 %
Mail.com	44707 44750	36411 36292	7052 7173	1244 1285	81.44 % 81.10 %	15.77 % 16.03 %	2.78 % 2.87 %
Yandex Mail	44914 44806	35290 35207	8152 8178	1472 1421	78.57 % 78.58 %	18.15 % 18.25 %	3.28 % 3.17 %
GMX Mail	44247 44619	35877 36214	7137 7230	1233 1175	81.08 % 81.16 %	16.13 % 16.20 %	2.79 % 2.63 %
Zoho Mail	45051 44692	36950 36723	6880 6772	1221 1197	82.02 % 82.17 %	15.27 % 15.15 %	2.71 % 2.68 %
ProtonMail	45465 45402	37389 37297	6923 6964	1153 1141	82.24 % 82.15 %	15.23 % 15.34 %	2.54 % 2.51 %
Custom Mail	44259 44114	36897 36847	6226 6175	1136 1092	83.37 % 83.53 %	14.07 % 14.00 %	2.57 % 2.48 %
iCloud Mail	5457 5399	4283 4297	907 882	267 220	78.49 % 79.59 %	16.62 % 16.34 %	4.89 % 4.07 %
Tuta	5594 5373	4785 4581	644 616	165 176	85.54 % 85.26 %	11.51 % 11.46 %	2.95 % 3.28 %
Juno.com	5314 5461	4588 4704	569 583	157 174	86.34 % 86.14 %	10.71 % 10.68 %	2.95 % 3.19 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.