CampaignMonitor and Klick-Tipp Email Deliverability Comparison

CampaignMonitor

Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 66.326	50.958 51.987	13.015 13.088	1.320 1.251

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 78.38 %	19.93 % 19.73 %	2.02 % 1.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5064	3919 3956	994 1024	107 84	78.07 % 78.12 %	19.80 % 20.22 %	2.13 % 1.66 %
Elektronics	5236 5163	4051 4054	1073 1018	112 91	77.37 % 78.52 %	20.49 % 19.72 %	2.14 % 1.76 %
Entertainment	5088 5295	3969 4141	1014 1038	105 116	78.01 % 78.21 %	19.93 % 19.60 %	2.06 % 2.19 %
Cosmetics & Beauty	5233 5235	4143 4123	992 1008	98 104	79.17 % 78.76 %	18.96 % 19.26 %	1.87 % 1.99 %
Food & Drink	5174 5120	4021 4001	1056 1025	97 94	77.72 % 78.14 %	20.41 % 20.02 %	1.87 % 1.84 %
Home & Garden	4985 5105	3871 3995	1017 1020	97 90	77.65 % 78.26 %	20.40 % 19.98 %	1.95 % 1.76 %
Finance	4989 5187	4025 4254	856 825	108 108	80.68 % 82.01 %	17.16 % 15.91 %	2.16 % 2.08 %
Health	4911 5017	4017 4095	785 815	109 107	81.80 % 81.62 %	15.98 % 16.24 %	2.22 % 2.13 %
Pets	4962 5062	3860 3936	1005 1036	97 90	77.79 % 77.76 %	20.25 % 20.47 %	1.95 % 1.78 %
Sport & Fitness	4982 4985	3844 3880	1032 1012	106 93	77.16 % 77.83 %	20.71 % 20.30 %	2.13 % 1.87 %
Job & Career	4950 5090	3752 3860	1099 1134	99 96	75.80 % 75.83 %	22.20 % 22.28 %	2.00 % 1.89 %
Dating	4948 4873	3642 3588	1213 1196	93 89	73.61 % 73.63 %	24.51 % 24.54 %	1.88 % 1.83 %
Other	4815 5130	3844 4104	879 937	92 89	79.83 % 80.00 %	18.26 % 18.27 %	1.91 % 1.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4688	3433 3506	1120 1103	96 79	73.84 % 74.79 %	24.09 % 23.53 %	2.06 % 1.69 %
Outlook Mail	4767 4770	3618 3691	1052 981	97 98	75.90 % 77.38 %	22.07 % 20.57 %	2.03 % 2.05 %
Yahoo Mail	4593 4758	3558 3693	940 975	95 90	77.47 % 77.62 %	20.47 % 20.49 %	2.07 % 1.89 %
AOL Mail	4641 4883	3583 3751	966 1040	92 92	77.20 % 76.82 %	20.81 % 21.30 %	1.98 % 1.88 %
Mail.com	4691 4608	3707 3675	892 841	92 92	79.02 % 79.75 %	19.02 % 18.25 %	1.96 % 2.00 %
Yandex Mail	4491 4848	3462 3764	934 1002	95 82	77.09 % 77.64 %	20.80 % 20.67 %	2.12 % 1.69 %
GMX Mail	4708 4781	3600 3668	1017 1019	91 94	76.47 % 76.72 %	21.60 % 21.31 %	1.93 % 1.97 %
Zoho Mail	4719 4586	3752 3638	874 862	93 86	79.51 % 79.33 %	18.52 % 18.80 %	1.97 % 1.88 %
ProtonMail	4715 4727	3769 3768	845 865	101 94	79.94 % 79.71 %	17.92 % 18.30 %	2.14 % 1.99 %
Custom Mail	4723 4730	3829 3887	804 751	90 92	81.07 % 82.18 %	17.02 % 15.88 %	1.91 % 1.95 %
iCloud Mail	4569 4767	3396 3560	1081 1112	92 95	74.33 % 74.68 %	23.66 % 23.33 %	2.01 % 1.99 %
Tuta	4713 4766	3749 3807	868 871	96 88	79.55 % 79.88 %	18.42 % 18.28 %	2.04 % 1.85 %
Juno.com	4754 4721	3830 3801	827 836	97 84	80.56 % 80.51 %	17.40 % 17.71 %	2.04 % 1.78 %
Mailfence	4560 4693	3672 3778	795 830	93 85	80.53 % 80.50 %	17.43 % 17.69 %	2.04 % 1.81 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.