CampaignMonitor and Klick-Tipp Email Deliverability Comparison

CampaignMonitor

Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.791	50.366 51.708	13.501 12.893	1.472 1.190

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 78.59 %	20.66 % 19.60 %	2.25 % 1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5042	3936 3936	1045 1025	117 81	77.21 % 78.06 %	20.50 % 20.33 %	2.30 % 1.61 %
Elektronics	5252 5093	3997 4011	1133 1001	122 81	76.10 % 78.76 %	21.57 % 19.65 %	2.32 % 1.59 %
Entertainment	5057 5169	3882 4056	1060 1004	115 109	76.76 % 78.47 %	20.96 % 19.42 %	2.27 % 2.11 %
Cosmetics & Beauty	5163 5269	4022 4168	1031 993	110 108	77.90 % 79.10 %	19.97 % 18.85 %	2.13 % 2.05 %
Food & Drink	5178 5064	3975 3964	1092 1011	111 89	76.77 % 78.28 %	21.09 % 19.96 %	2.14 % 1.76 %
Home & Garden	4964 4995	3808 3915	1047 997	109 83	76.71 % 78.38 %	21.09 % 19.96 %	2.20 % 1.66 %
Finance	4867 5284	3876 4335	873 846	118 103	79.64 % 82.04 %	17.94 % 16.01 %	2.42 % 1.95 %
Health	4930 4900	3982 4018	833 780	115 102	80.77 % 82.00 %	16.90 % 15.92 %	2.33 % 2.08 %
Pets	5009 5006	3870 3891	1027 1030	112 85	77.26 % 77.73 %	20.50 % 20.58 %	2.24 % 1.70 %
Sport & Fitness	4920 5039	3742 3931	1062 1018	116 90	76.06 % 78.01 %	21.59 % 20.20 %	2.36 % 1.79 %
Job & Career	5089 5017	3822 3812	1151 1118	116 87	75.10 % 75.98 %	22.62 % 22.28 %	2.28 % 1.73 %
Dating	4946 4875	3594 3613	1244 1176	108 86	72.66 % 74.11 %	25.15 % 24.12 %	2.18 % 1.76 %
Other	4866 5038	3860 4058	903 894	103 86	79.33 % 80.55 %	18.56 % 17.75 %	2.12 % 1.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4739	3413 3563	1183 1098	108 78	72.56 % 75.18 %	25.15 % 23.17 %	2.30 % 1.65 %
Outlook Mail	4728 4830	3558 3740	1065 997	105 93	75.25 % 77.43 %	22.53 % 20.64 %	2.22 % 1.93 %
Yahoo Mail	4635 4698	3547 3665	977 942	111 91	76.53 % 78.01 %	21.08 % 20.05 %	2.39 % 1.94 %
AOL Mail	4696 4727	3580 3650	1010 991	106 86	76.24 % 77.22 %	21.51 % 20.96 %	2.26 % 1.82 %
Mail.com	4712 4582	3676 3655	937 838	99 89	78.01 % 79.77 %	19.89 % 18.29 %	2.10 % 1.94 %
Yandex Mail	4453 4692	3396 3645	952 969	105 78	76.26 % 77.69 %	21.38 % 20.65 %	2.36 % 1.66 %
GMX Mail	4748 4687	3611 3620	1033 980	104 87	76.05 % 77.23 %	21.76 % 20.91 %	2.19 % 1.86 %
Zoho Mail	4633 4593	3638 3654	895 856	100 83	78.52 % 79.56 %	19.32 % 18.64 %	2.16 % 1.81 %
ProtonMail	4772 4582	3761 3654	898 847	113 81	78.81 % 79.75 %	18.82 % 18.49 %	2.37 % 1.77 %
Custom Mail	4670 4703	3732 3859	836 759	102 85	79.91 % 82.05 %	17.90 % 16.14 %	2.18 % 1.81 %
iCloud Mail	4629 4815	3392 3623	1134 1103	103 89	73.28 % 75.24 %	24.50 % 22.91 %	2.23 % 1.85 %
Tuta	4696 4807	3688 3852	900 869	108 86	78.53 % 80.13 %	19.17 % 18.08 %	2.30 % 1.79 %
Juno.com	4658 4717	3720 3795	835 839	103 83	79.86 % 80.45 %	17.93 % 17.79 %	2.21 % 1.76 %
Mailfence	4605 4619	3654 3733	846 805	105 81	79.35 % 80.82 %	18.37 % 17.43 %	2.28 % 1.75 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.