CampaignMonitor and Klick-Tipp Email Deliverability Comparison

CampaignMonitor

Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 65.898	50.620 51.506	13.164 13.024	1.373 1.368

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 78.16 %	20.20 % 19.76 %	2.11 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 5107	4058 4013	1066 996	110 98	77.53 % 78.58 %	20.37 % 19.50 %	2.10 % 1.92 %
Elektronics	5245 5096	4033 3986	1099 1017	113 93	76.89 % 78.22 %	20.95 % 19.96 %	2.15 % 1.82 %
Entertainment	4996 5211	3890 4058	1000 1029	106 124	77.86 % 77.87 %	20.02 % 19.75 %	2.12 % 2.38 %
Cosmetics & Beauty	5215 5189	4117 4062	994 1017	104 110	78.95 % 78.28 %	19.06 % 19.60 %	1.99 % 2.12 %
Food & Drink	5079 5074	3943 3945	1037 1027	99 102	77.63 % 77.75 %	20.42 % 20.24 %	1.95 % 2.01 %
Home & Garden	4911 5116	3780 3988	1028 1026	103 102	76.97 % 77.95 %	20.93 % 20.05 %	2.10 % 1.99 %
Finance	4978 5133	3998 4212	864 806	116 115	80.31 % 82.06 %	17.36 % 15.70 %	2.33 % 2.24 %
Health	4835 4995	3943 4044	781 841	111 110	81.55 % 80.96 %	16.15 % 16.84 %	2.30 % 2.20 %
Pets	4925 4967	3814 3866	1006 1002	105 99	77.44 % 77.83 %	20.43 % 20.17 %	2.13 % 1.99 %
Sport & Fitness	5055 5000	3875 3867	1074 1025	106 108	76.66 % 77.34 %	21.25 % 20.50 %	2.10 % 2.16 %
Job & Career	4878 4993	3685 3759	1091 1127	102 107	75.54 % 75.29 %	22.37 % 22.57 %	2.09 % 2.14 %
Dating	4951 4937	3633 3646	1219 1191	99 100	73.38 % 73.85 %	24.62 % 24.12 %	2.00 % 2.03 %
Other	4855 5080	3851 4060	905 920	99 100	79.32 % 79.92 %	18.64 % 18.11 %	2.04 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4650	3297 3482	1115 1076	98 92	73.10 % 74.88 %	24.72 % 23.14 %	2.17 % 1.98 %
Outlook Mail	4653 4844	3507 3734	1042 1007	104 103	75.37 % 77.09 %	22.39 % 20.79 %	2.24 % 2.13 %
Yahoo Mail	4653 4750	3586 3679	973 971	94 100	77.07 % 77.45 %	20.91 % 20.44 %	2.02 % 2.11 %
AOL Mail	4734 4840	3634 3704	1000 1034	100 102	76.76 % 76.53 %	21.12 % 21.36 %	2.11 % 2.11 %
Mail.com	4675 4581	3698 3653	878 827	99 101	79.10 % 79.74 %	18.78 % 18.05 %	2.12 % 2.20 %
Yandex Mail	4462 4821	3429 3714	938 1022	95 85	76.85 % 77.04 %	21.02 % 21.20 %	2.13 % 1.76 %
GMX Mail	4700 4777	3578 3646	1028 1030	94 101	76.13 % 76.32 %	21.87 % 21.56 %	2.00 % 2.11 %
Zoho Mail	4773 4529	3783 3564	887 872	103 93	79.26 % 78.69 %	18.58 % 19.25 %	2.16 % 2.05 %
ProtonMail	4685 4684	3736 3737	842 849	107 98	79.74 % 79.78 %	17.97 % 18.13 %	2.28 % 2.09 %
Custom Mail	4629 4672	3735 3822	804 749	90 101	80.69 % 81.81 %	17.37 % 16.03 %	1.94 % 2.16 %
iCloud Mail	4548 4616	3373 3445	1082 1068	93 103	74.16 % 74.63 %	23.79 % 23.14 %	2.04 % 2.23 %
Tuta	4779 4777	3784 3778	896 901	99 98	79.18 % 79.09 %	18.75 % 18.86 %	2.07 % 2.05 %
Juno.com	4816 4681	3857 3781	856 806	103 94	80.09 % 80.77 %	17.77 % 17.22 %	2.14 % 2.01 %
Mailfence	4540 4676	3623 3767	823 812	94 97	79.80 % 80.56 %	18.13 % 17.37 %	2.07 % 2.07 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.