CampaignMonitor and Klick-Tipp Email Deliverability Comparison

CampaignMonitor

Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 77.234	58.446 60.455	15.832 15.304	1.749 1.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 78.28 %	20.82 % 19.82 %	2.30 % 1.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 5913	4511 4584	1230 1227	125 102	76.90 % 77.52 %	20.97 % 20.75 %	2.13 % 1.73 %
Elektronics	5826 5949	4449 4663	1244 1180	133 106	76.36 % 78.38 %	21.35 % 19.84 %	2.28 % 1.78 %
Entertainment	5811 5917	4447 4637	1223 1162	141 118	76.53 % 78.37 %	21.05 % 19.64 %	2.43 % 1.99 %
Cosmetics & Beauty	5885 6166	4564 4852	1183 1174	138 140	77.55 % 78.69 %	20.10 % 19.04 %	2.34 % 2.27 %
Food & Drink	5906 5871	4496 4568	1275 1198	135 105	76.13 % 77.81 %	21.59 % 20.41 %	2.29 % 1.79 %
Home & Garden	5885 5728	4526 4447	1228 1175	131 106	76.91 % 77.64 %	20.87 % 20.51 %	2.23 % 1.85 %
Finance	5612 6112	4485 5005	990 986	137 121	79.92 % 81.89 %	17.64 % 16.13 %	2.44 % 1.98 %
Health	5810 5924	4689 4854	979 952	142 118	80.71 % 81.94 %	16.85 % 16.07 %	2.44 % 1.99 %
Pets	5997 6021	4629 4679	1234 1225	134 117	77.19 % 77.71 %	20.58 % 20.35 %	2.23 % 1.94 %
Sport & Fitness	5812 5992	4437 4669	1247 1203	128 120	76.34 % 77.92 %	21.46 % 20.08 %	2.20 % 2.00 %
Job & Career	6083 5965	4528 4538	1415 1320	140 107	74.44 % 76.08 %	23.26 % 22.13 %	2.30 % 1.79 %
Dating	5840 5811	4210 4281	1498 1423	132 107	72.09 % 73.67 %	25.65 % 24.49 %	2.26 % 1.84 %
Other	5694 5865	4475 4678	1086 1079	133 108	78.59 % 79.76 %	19.07 % 18.40 %	2.34 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5507	4035 4133	1391 1274	133 100	72.58 % 75.05 %	25.02 % 23.13 %	2.39 % 1.82 %
Outlook Mail	5469 5688	4126 4359	1219 1209	124 120	75.44 % 76.64 %	22.29 % 21.26 %	2.27 % 2.11 %
Yahoo Mail	5322 5581	4054 4330	1145 1137	123 114	76.17 % 77.58 %	21.51 % 20.37 %	2.31 % 2.04 %
AOL Mail	5298 5336	4050 4101	1128 1136	120 99	76.44 % 76.86 %	21.29 % 21.29 %	2.27 % 1.86 %
Mail.com	5401 5539	4196 4398	1086 1038	119 103	77.69 % 79.40 %	20.11 % 18.74 %	2.20 % 1.86 %
Yandex Mail	5389 5452	4085 4248	1185 1102	119 102	75.80 % 77.92 %	21.99 % 20.21 %	2.21 % 1.87 %
GMX Mail	5566 5380	4230 4115	1206 1162	130 103	76.00 % 76.49 %	21.67 % 21.60 %	2.34 % 1.91 %
Zoho Mail	5376 5499	4215 4346	1034 1050	127 103	78.40 % 79.03 %	19.23 % 19.09 %	2.36 % 1.87 %
ProtonMail	5376 5298	4202 4220	1046 974	128 104	78.16 % 79.65 %	19.46 % 18.38 %	2.38 % 1.96 %
Custom Mail	5399 5584	4299 4546	982 938	118 100	79.63 % 81.41 %	18.19 % 16.80 %	2.19 % 1.79 %
iCloud Mail	5372 5534	3935 4148	1315 1282	122 104	73.25 % 74.95 %	24.48 % 23.17 %	2.27 % 1.88 %
Tuta	5583 5626	4374 4507	1079 1005	130 114	78.34 % 80.11 %	19.33 % 17.86 %	2.33 % 2.03 %
Juno.com	5441 5714	4339 4560	976 1042	126 112	79.75 % 79.80 %	17.94 % 18.24 %	2.32 % 1.96 %
Mailfence	5476 5496	4306 4444	1040 955	130 97	78.63 % 80.86 %	18.99 % 17.38 %	2.37 % 1.76 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.