CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 437.246	351.400 350.700	73.529 73.945	12.813 12.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 80.21 %	16.80 % 16.91 %	2.93 % 2.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 33405	28036 27843	4723 4745	831 817	83.47 % 83.35 %	14.06 % 14.20 %	2.47 % 2.45 %
Elektronics	33757 33963	27336 27513	5483 5526	938 924	80.98 % 81.01 %	16.24 % 16.27 %	2.78 % 2.72 %
Entertainment	33840 33717	27163 27009	5739 5744	938 964	80.27 % 80.10 %	16.96 % 17.04 %	2.77 % 2.86 %
Cosmetics & Beauty	33782 33276	26970 26702	5792 5661	1020 913	79.84 % 80.24 %	17.15 % 17.01 %	3.02 % 2.74 %
Food & Drink	34074 33556	28320 27910	4870 4815	884 831	83.11 % 83.17 %	14.29 % 14.35 %	2.59 % 2.48 %
Home & Garden	33559 33604	27967 27925	4729 4784	863 895	83.34 % 83.10 %	14.09 % 14.24 %	2.57 % 2.66 %
Finance	33410 33516	25679 25792	6589 6589	1142 1135	76.86 % 76.95 %	19.72 % 19.66 %	3.42 % 3.39 %
Health	33773 33534	26320 26116	6392 6345	1061 1073	77.93 % 77.88 %	18.93 % 18.92 %	3.14 % 3.20 %
Pets	33798 33421	27763 27499	5066 5038	969 884	82.14 % 82.28 %	14.99 % 15.07 %	2.87 % 2.65 %
Sport & Fitness	33732 33797	26715 26626	5946 6096	1071 1075	79.20 % 78.78 %	17.63 % 18.04 %	3.18 % 3.18 %
Job & Career	33358 34505	26108 26947	6147 6465	1103 1093	78.27 % 78.10 %	18.43 % 18.74 %	3.31 % 3.17 %
Dating	33617 33195	25499 25073	7078 7010	1040 1112	75.85 % 75.53 %	21.05 % 21.12 %	3.09 % 3.35 %
Other	33452 33757	27524 27745	4975 5127	953 885	82.28 % 82.19 %	14.87 % 15.19 %	2.85 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 42825	33042 32907	8684 8547	1438 1371	76.55 % 76.84 %	20.12 % 19.96 %	3.33 % 3.20 %
Outlook Mail	42586 43304	33138 33529	8068 8395	1380 1380	77.81 % 77.43 %	18.95 % 19.39 %	3.24 % 3.19 %
Yahoo Mail	42840 42395	34253 33820	7322 7271	1265 1304	79.96 % 79.77 %	17.09 % 17.15 %	2.95 % 3.08 %
AOL Mail	42384 42809	33853 34178	7230 7359	1301 1272	79.87 % 79.84 %	17.06 % 17.19 %	3.07 % 2.97 %
Mail.com	42676 42703	34713 34555	6799 6932	1164 1216	81.34 % 80.92 %	15.93 % 16.23 %	2.73 % 2.85 %
Yandex Mail	42841 42643	33599 33425	7844 7871	1398 1347	78.43 % 78.38 %	18.31 % 18.46 %	3.26 % 3.16 %
GMX Mail	42305 42550	34211 34450	6912 6998	1182 1102	80.87 % 80.96 %	16.34 % 16.45 %	2.79 % 2.59 %
Zoho Mail	43037 42546	35229 34871	6654 6539	1154 1136	81.86 % 81.96 %	15.46 % 15.37 %	2.68 % 2.67 %
ProtonMail	43394 43266	35599 35448	6695 6744	1100 1074	82.04 % 81.93 %	15.43 % 15.59 %	2.53 % 2.48 %
Custom Mail	42222 42066	35146 35066	6003 5958	1073 1042	83.24 % 83.36 %	14.22 % 14.16 %	2.54 % 2.48 %
iCloud Mail	3384 3352	2660 2653	559 561	165 138	78.61 % 79.15 %	16.52 % 16.74 %	4.88 % 4.12 %
Tuta	3534 3386	3036 2880	403 400	95 106	85.91 % 85.06 %	11.40 % 11.81 %	2.69 % 3.13 %
Juno.com	3375 3401	2921 2918	356 370	98 113	86.55 % 85.80 %	10.55 % 10.88 %	2.90 % 3.32 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.