CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 455.354	366.193 365.851	75.786 76.257	13.427 13.246

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 80.34 %	16.64 % 16.75 %	2.95 % 2.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 34802	29205 29049	4864 4895	870 858	83.59 % 83.47 %	13.92 % 14.07 %	2.49 % 2.47 %
Elektronics	35147 35403	28512 28737	5651 5696	984 970	81.12 % 81.17 %	16.08 % 16.09 %	2.80 % 2.74 %
Entertainment	35195 35090	28297 28162	5918 5920	980 1008	80.40 % 80.26 %	16.81 % 16.87 %	2.78 % 2.87 %
Cosmetics & Beauty	35045 34636	28025 27832	5954 5836	1066 968	79.97 % 80.36 %	16.99 % 16.85 %	3.04 % 2.79 %
Food & Drink	35461 34938	29512 29089	5019 4965	930 884	83.22 % 83.26 %	14.15 % 14.21 %	2.62 % 2.53 %
Home & Garden	34926 35066	29134 29176	4881 4945	911 945	83.42 % 83.20 %	13.98 % 14.10 %	2.61 % 2.69 %
Finance	34823 34905	26851 26922	6798 6794	1174 1189	77.11 % 77.13 %	19.52 % 19.46 %	3.37 % 3.41 %
Health	35153 34938	27450 27276	6583 6535	1120 1127	78.09 % 78.07 %	18.73 % 18.70 %	3.19 % 3.23 %
Pets	35131 34803	28883 28668	5226 5204	1022 931	82.22 % 82.37 %	14.88 % 14.95 %	2.91 % 2.68 %
Sport & Fitness	35095 35141	27846 27735	6131 6285	1118 1121	79.34 % 78.92 %	17.47 % 17.89 %	3.19 % 3.19 %
Job & Career	34637 35906	27145 28084	6336 6673	1156 1149	78.37 % 78.22 %	18.29 % 18.58 %	3.34 % 3.20 %
Dating	35011 34544	26631 26160	7286 7210	1094 1174	76.06 % 75.73 %	20.81 % 20.87 %	3.12 % 3.40 %
Other	34843 35182	28702 28961	5139 5299	1002 922	82.38 % 82.32 %	14.75 % 15.06 %	2.88 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 44263	34102 34036	8918 8794	1499 1433	76.60 % 76.89 %	20.03 % 19.87 %	3.37 % 3.24 %
Outlook Mail	43939 44715	34244 34681	8259 8601	1436 1433	77.94 % 77.56 %	18.80 % 19.24 %	3.27 % 3.20 %
Yahoo Mail	44257 43756	35436 34954	7512 7444	1309 1358	80.07 % 79.88 %	16.97 % 17.01 %	2.96 % 3.10 %
AOL Mail	43721 44208	34967 35335	7405 7548	1349 1325	79.98 % 79.93 %	16.94 % 17.07 %	3.09 % 3.00 %
Mail.com	44009 44071	35835 35713	6962 7095	1212 1263	81.43 % 81.04 %	15.82 % 16.10 %	2.75 % 2.87 %
Yandex Mail	44226 44148	34727 34659	8045 8089	1454 1400	78.52 % 78.51 %	18.19 % 18.32 %	3.29 % 3.17 %
GMX Mail	43598 43924	35325 35617	7056 7155	1217 1152	81.02 % 81.09 %	16.18 % 16.29 %	2.79 % 2.62 %
Zoho Mail	44406 44005	36406 36123	6803 6701	1197 1181	81.98 % 82.09 %	15.32 % 15.23 %	2.70 % 2.68 %
ProtonMail	44795 44668	36818 36655	6845 6893	1132 1120	82.19 % 82.06 %	15.28 % 15.43 %	2.53 % 2.51 %
Custom Mail	43586 43408	36319 36229	6146 6101	1121 1078	83.33 % 83.46 %	14.10 % 14.06 %	2.57 % 2.48 %
iCloud Mail	4768 4737	3751 3758	784 782	233 197	78.67 % 79.33 %	16.44 % 16.51 %	4.89 % 4.16 %
Tuta	4907 4689	4215 3993	558 544	134 152	85.90 % 85.16 %	11.37 % 11.60 %	2.73 % 3.24 %
Juno.com	4675 4762	4048 4098	493 510	134 154	86.59 % 86.06 %	10.55 % 10.71 %	2.87 % 3.23 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.