CampaignMonitor and Klick-Tipp Email Deliverability Comparison

CampaignMonitor

Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 65.017	50.429 51.104	12.942 12.712	1.320 1.428

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 78.60 %	20.07 % 19.55 %	2.05 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 4880	4149 3864	1052 929	110 101	78.64 % 79.18 %	19.94 % 19.04 %	2.08 % 2.07 %
Elektronics	5059 5194	3912 4104	1052 1003	101 109	77.33 % 79.01 %	20.79 % 19.31 %	2.00 % 2.10 %
Entertainment	4903 5132	3828 4026	974 1002	96 121	78.07 % 78.45 %	19.87 % 19.52 %	1.96 % 2.36 %
Cosmetics & Beauty	5043 5065	3986 3963	978 1019	99 111	79.04 % 78.24 %	19.39 % 20.12 %	1.96 % 2.19 %
Food & Drink	5077 5048	3955 3949	1032 999	100 114	77.90 % 78.23 %	20.33 % 19.79 %	1.97 % 2.26 %
Home & Garden	4976 5017	3870 3932	1039 996	102 106	77.77 % 78.37 %	20.88 % 19.85 %	2.05 % 2.11 %
Finance	4986 4912	4017 4021	880 799	112 113	80.57 % 81.86 %	17.65 % 16.27 %	2.25 % 2.30 %
Health	4821 5051	3930 4073	809 899	99 112	81.52 % 80.64 %	16.78 % 17.80 %	2.05 % 2.22 %
Pets	4871 4937	3791 3864	989 971	104 105	77.83 % 78.27 %	20.30 % 19.67 %	2.14 % 2.13 %
Sport & Fitness	5025 4941	3882 3852	1043 995	102 118	77.25 % 77.96 %	20.76 % 20.14 %	2.03 % 2.39 %
Job & Career	4737 4792	3630 3658	1038 1039	99 109	76.63 % 76.34 %	21.91 % 21.68 %	2.09 % 2.27 %
Dating	4843 5022	3620 3766	1131 1147	103 106	74.75 % 74.99 %	23.35 % 22.84 %	2.13 % 2.11 %
Other	4860 5026	3859 4032	925 914	93 103	79.40 % 80.22 %	19.03 % 18.19 %	1.91 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4595	3303 3481	1041 1038	88 99	74.73 % 75.76 %	23.55 % 22.59 %	1.99 % 2.15 %
Outlook Mail	4609 4770	3515 3699	1024 995	97 102	76.26 % 77.55 %	22.22 % 20.86 %	2.10 % 2.14 %
Yahoo Mail	4760 4651	3672 3598	986 934	95 103	77.14 % 77.36 %	20.71 % 20.08 %	2.00 % 2.21 %
AOL Mail	4801 4851	3696 3765	1022 1004	98 102	76.98 % 77.61 %	21.29 % 20.70 %	2.04 % 2.10 %
Mail.com	4635 4551	3660 3647	882 821	90 100	78.96 % 80.14 %	19.03 % 18.04 %	1.94 % 2.20 %
Yandex Mail	4526 4835	3511 3752	948 999	92 101	77.57 % 77.60 %	20.95 % 20.66 %	2.03 % 2.09 %
GMX Mail	4596 4884	3528 3770	984 1026	87 106	76.76 % 77.19 %	21.41 % 21.01 %	1.89 % 2.17 %
Zoho Mail	4783 4614	3837 3671	874 866	99 100	80.22 % 79.56 %	18.27 % 18.77 %	2.07 % 2.17 %
ProtonMail	4756 4687	3820 3763	873 830	106 105	80.32 % 80.29 %	18.36 % 17.71 %	2.23 % 2.24 %
Custom Mail	4613 4660	3739 3805	809 744	94 113	81.05 % 81.65 %	17.54 % 15.97 %	2.04 % 2.42 %
iCloud Mail	4633 4603	3481 3474	1072 1056	96 111	75.13 % 75.47 %	23.14 % 22.94 %	2.07 % 2.41 %
Tuta	4744 4614	3772 3658	887 876	97 102	79.51 % 79.28 %	18.70 % 18.99 %	2.04 % 2.21 %
Juno.com	4898 4764	3932 3850	875 839	106 101	80.28 % 80.81 %	17.86 % 17.61 %	2.16 % 2.12 %
Mailfence	3703 3938	2963 3171	665 684	75 83	80.02 % 80.52 %	17.96 % 17.37 %	2.03 % 2.11 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.