CampaignMonitor and Klick-Tipp Email Deliverability Comparison

CampaignMonitor

Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.931	59.143 60.201	15.151 15.259	1.509 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 78.25 %	19.99 % 19.83 %	1.99 % 1.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5964	4635 4625	1195 1233	115 106	77.96 % 77.55 %	20.10 % 20.67 %	1.93 % 1.78 %
Elektronics	5832 5997	4507 4698	1205 1195	120 104	77.28 % 78.34 %	20.66 % 19.93 %	2.06 % 1.73 %
Entertainment	5829 5971	4528 4671	1182 1180	119 120	77.68 % 78.23 %	20.28 % 19.76 %	2.04 % 2.01 %
Cosmetics & Beauty	5850 6233	4594 4904	1140 1191	116 138	78.53 % 78.68 %	19.49 % 19.11 %	1.98 % 2.21 %
Food & Drink	5925 5954	4591 4617	1220 1231	114 106	77.49 % 77.54 %	20.59 % 20.68 %	1.92 % 1.78 %
Home & Garden	5896 5761	4608 4467	1172 1185	116 109	78.15 % 77.54 %	19.88 % 20.57 %	1.97 % 1.89 %
Finance	5613 6134	4540 5031	954 982	119 121	80.88 % 82.02 %	17.00 % 16.01 %	2.12 % 1.97 %
Health	5766 5850	4725 4791	918 940	123 119	81.95 % 81.90 %	15.92 % 16.07 %	2.13 % 2.03 %
Pets	5928 5901	4622 4579	1194 1207	112 115	77.97 % 77.60 %	20.14 % 20.45 %	1.89 % 1.95 %
Sport & Fitness	5795 5861	4474 4555	1207 1192	114 114	77.20 % 77.72 %	20.83 % 20.34 %	1.97 % 1.95 %
Job & Career	5942 5852	4505 4456	1320 1292	117 104	75.82 % 76.14 %	22.21 % 22.08 %	1.97 % 1.78 %
Dating	5730 5697	4210 4214	1410 1377	110 106	73.47 % 73.97 %	24.61 % 24.17 %	1.92 % 1.86 %
Other	5752 5756	4604 4593	1034 1054	114 109	80.04 % 79.79 %	17.98 % 18.31 %	1.98 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5451	4043 4094	1347 1258	116 99	73.43 % 75.11 %	24.46 % 23.08 %	2.11 % 1.82 %
Outlook Mail	5532 5695	4224 4365	1199 1210	109 120	76.36 % 76.65 %	21.67 % 21.25 %	1.97 % 2.11 %
Yahoo Mail	5402 5526	4167 4293	1124 1120	111 113	77.14 % 77.69 %	20.81 % 20.27 %	2.05 % 2.04 %
AOL Mail	5388 5406	4177 4159	1107 1146	104 101	77.52 % 76.93 %	20.55 % 21.20 %	1.93 % 1.87 %
Mail.com	5399 5390	4270 4273	1028 1013	101 104	79.09 % 79.28 %	19.04 % 18.79 %	1.87 % 1.93 %
Yandex Mail	5273 5515	4059 4276	1108 1136	106 103	76.98 % 77.53 %	21.01 % 20.60 %	2.01 % 1.87 %
GMX Mail	5515 5402	4231 4129	1173 1169	111 104	76.72 % 76.43 %	21.27 % 21.64 %	2.01 % 1.93 %
Zoho Mail	5294 5407	4218 4262	973 1046	103 99	79.68 % 78.82 %	18.38 % 19.35 %	1.95 % 1.83 %
ProtonMail	5415 5354	4319 4261	984 989	112 104	79.76 % 79.59 %	18.17 % 18.47 %	2.07 % 1.94 %
Custom Mail	5386 5513	4349 4487	934 925	103 101	80.75 % 81.39 %	17.34 % 16.78 %	1.91 % 1.83 %
iCloud Mail	5266 5526	3927 4132	1235 1288	104 106	74.57 % 74.77 %	23.45 % 23.31 %	1.97 % 1.92 %
Tuta	5574 5589	4430 4481	1031 1000	113 108	79.48 % 80.18 %	18.50 % 17.89 %	2.03 % 1.93 %
Juno.com	5389 5690	4358 4565	926 1014	105 111	80.87 % 80.23 %	17.18 % 17.82 %	1.95 % 1.95 %
Mailfence	5464 5467	4371 4424	982 945	111 98	80.00 % 80.92 %	17.97 % 17.29 %	2.03 % 1.79 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.