CampaignMonitor and Klick-Tipp Email Deliverability Comparison

CampaignMonitor

Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 63.873	50.007 50.389	12.907 12.397	1.400 1.516

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.89 %	20.20 % 19.41 %	2.19 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4769	4110 3784	1055 904	115 107	78.63 % 79.35 %	20.18 % 18.96 %	2.20 % 2.24 %
Elektronics	5047 5031	3909 3986	1037 976	107 115	77.45 % 79.23 %	20.55 % 19.40 %	2.12 % 2.29 %
Entertainment	4880 4996	3801 3939	959 970	101 123	77.89 % 78.84 %	19.65 % 19.42 %	2.07 % 2.46 %
Cosmetics & Beauty	4956 4911	3932 3859	968 988	105 115	79.34 % 78.58 %	19.53 % 20.12 %	2.12 % 2.34 %
Food & Drink	4941 4853	3836 3810	1023 945	106 119	77.64 % 78.51 %	20.70 % 19.47 %	2.15 % 2.45 %
Home & Garden	4849 4861	3782 3841	1024 945	108 110	78.00 % 79.02 %	21.12 % 19.44 %	2.23 % 2.26 %
Finance	4989 4794	4007 3891	914 806	116 122	80.32 % 81.16 %	18.32 % 16.81 %	2.33 % 2.54 %
Health	4749 5001	3852 4023	833 898	105 119	81.11 % 80.44 %	17.54 % 17.96 %	2.21 % 2.38 %
Pets	4871 4911	3794 3861	1001 944	112 116	77.89 % 78.62 %	20.55 % 19.22 %	2.30 % 2.36 %
Sport & Fitness	5068 4901	3929 3858	1047 978	108 124	77.53 % 78.72 %	20.66 % 19.96 %	2.13 % 2.53 %
Job & Career	4707 4779	3617 3678	1015 1007	107 122	76.84 % 76.96 %	21.56 % 21.07 %	2.27 % 2.55 %
Dating	4857 5057	3680 3839	1104 1118	111 114	75.77 % 75.91 %	22.73 % 22.11 %	2.29 % 2.25 %
Other	4748 5009	3758 4020	927 918	99 110	79.15 % 80.26 %	19.52 % 18.33 %	2.09 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4649	3380 3565	1011 1015	96 109	75.85 % 76.68 %	22.69 % 21.83 %	2.15 % 2.34 %
Outlook Mail	4614 4749	3544 3697	1000 973	108 109	76.81 % 77.85 %	21.67 % 20.49 %	2.34 % 2.30 %
Yahoo Mail	4702 4629	3633 3609	965 921	101 110	77.26 % 77.97 %	20.52 % 19.90 %	2.15 % 2.38 %
AOL Mail	4805 4730	3702 3675	1019 979	105 108	77.04 % 77.70 %	21.21 % 20.70 %	2.19 % 2.28 %
Mail.com	4686 4526	3685 3634	921 803	95 106	78.64 % 80.29 %	19.65 % 17.74 %	2.03 % 2.34 %
Yandex Mail	4614 4794	3602 3770	971 958	98 110	78.07 % 78.64 %	21.04 % 19.98 %	2.12 % 2.29 %
GMX Mail	4668 4797	3609 3728	973 991	97 112	77.31 % 77.72 %	20.84 % 20.66 %	2.08 % 2.33 %
Zoho Mail	4755 4584	3801 3665	894 852	104 108	79.94 % 79.95 %	18.80 % 18.59 %	2.19 % 2.36 %
ProtonMail	4645 4648	3715 3732	880 823	106 114	79.98 % 80.29 %	18.95 % 17.71 %	2.28 % 2.45 %
Custom Mail	4689 4668	3784 3793	846 787	101 117	80.70 % 81.26 %	18.04 % 16.86 %	2.15 % 2.51 %
iCloud Mail	4709 4577	3565 3500	1068 1022	107 116	75.71 % 76.47 %	22.68 % 22.33 %	2.27 % 2.53 %
Tuta	4776 4705	3789 3735	916 880	104 120	79.33 % 79.38 %	19.18 % 18.70 %	2.18 % 2.55 %
Juno.com	4787 4621	3838 3722	885 833	113 105	80.18 % 80.55 %	18.49 % 18.03 %	2.36 % 2.27 %
Mailfence	2983 3196	2360 2564	558 560	65 72	79.11 % 80.23 %	18.71 % 17.52 %	2.18 % 2.25 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.