Klick-Tipp and ActiveCampaign Email Deliverability Comparison

Klick-Tipp

ActiveCampaign

In this comparison, the deliverability of Klick-Tipp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.326 65.585	51.987 50.859	13.088 13.328	1.251 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.38 % 77.55 %	19.73 % 20.32 %	1.89 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5064 5102	3956 3954	1024 1051	84 97	78.12 % 77.50 %	20.22 % 20.60 %	1.66 % 1.90 %
Elektronics	5163 5004	4054 3933	1018 960	91 111	78.52 % 78.60 %	19.72 % 19.18 %	1.76 % 2.22 %
Entertainment	5295 5114	4141 3952	1038 1052	116 110	78.21 % 77.28 %	19.60 % 20.57 %	2.19 % 2.15 %
Cosmetics & Beauty	5235 5193	4123 4054	1008 1044	104 95	78.76 % 78.07 %	19.26 % 20.10 %	1.99 % 1.83 %
Food & Drink	5120 5120	4001 3962	1025 1047	94 111	78.14 % 77.38 %	20.02 % 20.45 %	1.84 % 2.17 %
Home & Garden	5105 5178	3995 4016	1020 1048	90 114	78.26 % 77.56 %	19.98 % 20.24 %	1.76 % 2.20 %
Finance	5187 4873	4254 3945	825 822	108 106	82.01 % 80.96 %	15.91 % 16.87 %	2.08 % 2.18 %
Health	5017 5002	4095 4047	815 849	107 106	81.62 % 80.91 %	16.24 % 16.97 %	2.13 % 2.12 %
Pets	5062 4977	3936 3838	1036 1030	90 109	77.76 % 77.11 %	20.47 % 20.70 %	1.78 % 2.19 %
Sport & Fitness	4985 4963	3880 3806	1012 1048	93 109	77.83 % 76.69 %	20.30 % 21.12 %	1.87 % 2.20 %
Job & Career	5090 4852	3860 3636	1134 1105	96 111	75.83 % 74.94 %	22.28 % 22.77 %	1.89 % 2.29 %
Dating	4873 5111	3588 3738	1196 1255	89 118	73.63 % 73.14 %	24.54 % 24.55 %	1.83 % 2.31 %
Other	5130 5096	4104 3978	937 1017	89 101	80.00 % 78.06 %	18.27 % 19.96 %	1.73 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4688 4790	3506 3553	1103 1132	79 105	74.79 % 74.18 %	23.53 % 23.63 %	1.69 % 2.19 %
Outlook Mail	4770 4743	3691 3572	981 1057	98 114	77.38 % 75.31 %	20.57 % 22.29 %	2.05 % 2.40 %
Yahoo Mail	4758 4586	3693 3496	975 988	90 102	77.62 % 76.23 %	20.49 % 21.54 %	1.89 % 2.22 %
AOL Mail	4883 4706	3751 3619	1040 993	92 94	76.82 % 76.90 %	21.30 % 21.10 %	1.88 % 2.00 %
Mail.com	4608 4620	3675 3672	841 847	92 101	79.75 % 79.48 %	18.25 % 18.33 %	2.00 % 2.19 %
Yandex Mail	4848 4748	3764 3617	1002 1036	82 95	77.64 % 76.18 %	20.67 % 21.82 %	1.69 % 2.00 %
GMX Mail	4781 4482	3668 3378	1019 1013	94 91	76.72 % 75.37 %	21.31 % 22.60 %	1.97 % 2.03 %
Zoho Mail	4586 4559	3638 3589	862 879	86 91	79.33 % 78.72 %	18.80 % 19.28 %	1.88 % 2.00 %
ProtonMail	4727 4650	3768 3662	865 890	94 98	79.71 % 78.75 %	18.30 % 19.14 %	1.99 % 2.11 %
Custom Mail	4730 4701	3887 3760	751 845	92 96	82.18 % 79.98 %	15.88 % 17.97 %	1.95 % 2.04 %
iCloud Mail	4767 4800	3560 3568	1112 1131	95 101	74.68 % 74.33 %	23.33 % 23.56 %	1.99 % 2.10 %
Tuta	4766 4661	3807 3727	871 835	88 99	79.88 % 79.96 %	18.28 % 17.91 %	1.85 % 2.12 %
Juno.com	4721 4723	3801 3786	836 837	84 100	80.51 % 80.16 %	17.71 % 17.72 %	1.78 % 2.12 %
Mailfence	4693 4816	3778 3860	830 845	85 111	80.50 % 80.15 %	17.69 % 17.55 %	1.81 % 2.30 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.