Klick-Tipp and ActiveCampaign Email Deliverability Comparison

Klick-Tipp

ActiveCampaign

In this comparison, the deliverability of Klick-Tipp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.873 64.214	50.389 50.260	12.397 12.859	1.516 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.89 % 78.27 %	19.41 % 20.03 %	2.37 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4769 4951	3784 3874	904 1011	107 114	79.35 % 78.25 %	18.96 % 20.42 %	2.24 % 2.30 %
Elektronics	5031 5094	3986 4013	976 996	115 132	79.23 % 78.78 %	19.40 % 19.55 %	2.29 % 2.59 %
Entertainment	4996 4910	3939 3786	970 1022	123 121	78.84 % 77.11 %	19.42 % 20.81 %	2.46 % 2.46 %
Cosmetics & Beauty	4911 4874	3859 3881	988 942	115 105	78.58 % 79.63 %	20.12 % 19.33 %	2.34 % 2.15 %
Food & Drink	4853 4902	3810 3803	945 1023	119 129	78.51 % 77.58 %	19.47 % 20.87 %	2.45 % 2.63 %
Home & Garden	4861 4947	3841 3889	945 987	110 122	79.02 % 78.61 %	19.44 % 19.95 %	2.26 % 2.47 %
Finance	4794 4991	3891 4011	806 897	122 126	81.16 % 80.36 %	16.81 % 17.97 %	2.54 % 2.52 %
Health	5001 4860	4023 3908	898 863	119 118	80.44 % 80.41 %	17.96 % 17.76 %	2.38 % 2.43 %
Pets	4911 4958	3861 3891	944 989	116 120	78.62 % 78.48 %	19.22 % 19.95 %	2.36 % 2.42 %
Sport & Fitness	4901 4987	3858 3861	978 1040	124 122	78.72 % 77.42 %	19.96 % 20.85 %	2.53 % 2.45 %
Job & Career	4779 4687	3678 3577	1007 995	122 122	76.96 % 76.32 %	21.07 % 21.23 %	2.55 % 2.60 %
Dating	5057 5023	3839 3798	1118 1120	114 131	75.91 % 75.61 %	22.11 % 22.30 %	2.25 % 2.61 %
Other	5009 5030	4020 3968	918 974	110 117	80.26 % 78.89 %	18.33 % 19.36 %	2.20 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4777	3565 3629	1015 1076	109 119	76.68 % 75.97 %	21.83 % 22.52 %	2.34 % 2.49 %
Outlook Mail	4749 4721	3697 3675	973 961	109 118	77.85 % 77.84 %	20.49 % 20.36 %	2.30 % 2.50 %
Yahoo Mail	4629 4661	3609 3585	921 967	110 113	77.97 % 76.91 %	19.90 % 20.75 %	2.38 % 2.42 %
AOL Mail	4730 4675	3675 3632	979 977	108 111	77.70 % 77.69 %	20.70 % 20.90 %	2.28 % 2.37 %
Mail.com	4526 4764	3634 3710	803 955	106 127	80.29 % 77.88 %	17.74 % 20.05 %	2.34 % 2.67 %
Yandex Mail	4794 4885	3770 3791	958 1023	110 121	78.64 % 77.60 %	19.98 % 20.94 %	2.29 % 2.48 %
GMX Mail	4797 4541	3728 3491	991 963	112 110	77.72 % 76.88 %	20.66 % 21.21 %	2.33 % 2.42 %
Zoho Mail	4584 4673	3665 3722	852 895	108 107	79.95 % 79.65 %	18.59 % 19.15 %	2.36 % 2.29 %
ProtonMail	4648 4783	3732 3795	823 900	114 113	80.29 % 79.34 %	17.71 % 18.82 %	2.45 % 2.36 %
Custom Mail	4668 4654	3793 3765	787 844	117 116	81.26 % 80.90 %	16.86 % 18.13 %	2.51 % 2.49 %
iCloud Mail	4577 4830	3500 3672	1022 1054	116 119	76.47 % 76.02 %	22.33 % 21.82 %	2.53 % 2.46 %
Tuta	4705 4510	3735 3624	880 822	120 108	79.38 % 80.35 %	18.70 % 18.23 %	2.55 % 2.39 %
Juno.com	4621 4579	3722 3683	833 827	105 117	80.55 % 80.43 %	18.03 % 18.06 %	2.27 % 2.56 %
Mailfence	3196 3161	2564 2486	560 595	72 80	80.23 % 78.65 %	17.52 % 18.82 %	2.25 % 2.53 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.