Klick-Tipp and ActiveCampaign Email Deliverability Comparison

Klick-Tipp

ActiveCampaign

In this comparison, the deliverability of Klick-Tipp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.234 76.246	60.455 58.632	15.304 15.921	1.475 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.28 % 76.90 %	19.82 % 20.88 %	1.91 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5913 6048	4584 4661	1227 1256	102 131	77.52 % 77.07 %	20.75 % 20.77 %	1.73 % 2.17 %
Elektronics	5949 5818	4663 4526	1180 1167	106 125	78.38 % 77.79 %	19.84 % 20.06 %	1.78 % 2.15 %
Entertainment	5917 5749	4637 4396	1162 1224	118 129	78.37 % 76.47 %	19.64 % 21.29 %	1.99 % 2.24 %
Cosmetics & Beauty	6166 6089	4852 4680	1174 1273	140 136	78.69 % 76.86 %	19.04 % 20.91 %	2.27 % 2.23 %
Food & Drink	5871 5809	4568 4459	1198 1224	105 126	77.81 % 76.76 %	20.41 % 21.07 %	1.79 % 2.17 %
Home & Garden	5728 5785	4447 4444	1175 1218	106 123	77.64 % 76.82 %	20.51 % 21.05 %	1.85 % 2.13 %
Finance	6112 5829	5005 4682	986 1011	121 136	81.89 % 80.32 %	16.13 % 17.34 %	1.98 % 2.33 %
Health	5924 5680	4854 4544	952 1012	118 124	81.94 % 80.00 %	16.07 % 17.82 %	1.99 % 2.18 %
Pets	6021 5845	4679 4487	1225 1233	117 125	77.71 % 76.77 %	20.35 % 21.09 %	1.94 % 2.14 %
Sport & Fitness	5992 5893	4669 4522	1203 1243	120 128	77.92 % 76.74 %	20.08 % 21.09 %	2.00 % 2.17 %
Job & Career	5965 5760	4538 4272	1320 1350	107 138	76.08 % 74.17 %	22.13 % 23.44 %	1.79 % 2.40 %
Dating	5811 6089	4281 4399	1423 1552	107 138	73.67 % 72.25 %	24.49 % 25.49 %	1.84 % 2.27 %
Other	5865 5852	4678 4560	1079 1158	108 134	79.76 % 77.92 %	18.40 % 19.79 %	1.84 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5438	4133 3964	1274 1347	100 127	75.05 % 72.89 %	23.13 % 24.77 %	1.82 % 2.34 %
Outlook Mail	5688 5533	4359 4134	1209 1281	120 118	76.64 % 74.72 %	21.26 % 23.15 %	2.11 % 2.13 %
Yahoo Mail	5581 5511	4330 4194	1137 1189	114 128	77.58 % 76.10 %	20.37 % 21.58 %	2.04 % 2.32 %
AOL Mail	5336 5526	4101 4228	1136 1172	99 126	76.86 % 76.51 %	21.29 % 21.21 %	1.86 % 2.28 %
Mail.com	5539 5610	4398 4397	1038 1092	103 121	79.40 % 78.38 %	18.74 % 19.47 %	1.86 % 2.16 %
Yandex Mail	5452 5450	4248 4125	1102 1206	102 119	77.92 % 75.69 %	20.21 % 22.13 %	1.87 % 2.18 %
GMX Mail	5380 5265	4115 3953	1162 1193	103 119	76.49 % 75.08 %	21.60 % 22.66 %	1.91 % 2.26 %
Zoho Mail	5499 5341	4346 4177	1050 1041	103 123	79.03 % 78.21 %	19.09 % 19.49 %	1.87 % 2.30 %
ProtonMail	5298 5420	4220 4235	974 1068	104 117	79.65 % 78.14 %	18.38 % 19.70 %	1.96 % 2.16 %
Custom Mail	5584 5529	4546 4413	938 994	100 122	81.41 % 79.82 %	16.80 % 17.98 %	1.79 % 2.21 %
iCloud Mail	5534 5548	4148 4073	1282 1355	104 120	74.95 % 73.41 %	23.17 % 24.42 %	1.88 % 2.16 %
Tuta	5626 5297	4507 4211	1005 976	114 110	80.11 % 79.50 %	17.86 % 18.43 %	2.03 % 2.08 %
Juno.com	5714 5392	4560 4287	1042 987	112 118	79.80 % 79.51 %	18.24 % 18.30 %	1.96 % 2.19 %
Mailfence	5496 5386	4444 4241	955 1020	97 125	80.86 % 78.74 %	17.38 % 18.94 %	1.76 % 2.32 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.