Klick-Tipp and ActiveCampaign Email Deliverability Comparison

Klick-Tipp

ActiveCampaign

In this comparison, the deliverability of Klick-Tipp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.674 76.256	60.274 58.741	14.992 15.803	1.408 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.61 % 77.03 %	19.55 % 20.72 %	1.84 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5838 5948	4564 4606	1176 1217	98 125	78.18 % 77.44 %	20.14 % 20.46 %	1.68 % 2.10 %
Elektronics	5947 5701	4690 4433	1162 1141	95 127	78.86 % 77.76 %	19.54 % 20.01 %	1.60 % 2.23 %
Entertainment	6018 5863	4725 4479	1169 1246	124 138	78.51 % 76.39 %	19.43 % 21.25 %	2.06 % 2.35 %
Cosmetics & Beauty	6169 6033	4876 4658	1166 1250	127 125	79.04 % 77.21 %	18.90 % 20.72 %	2.06 % 2.07 %
Food & Drink	5911 5901	4613 4545	1196 1226	102 130	78.04 % 77.02 %	20.23 % 20.78 %	1.73 % 2.20 %
Home & Garden	5788 5979	4527 4621	1164 1221	97 137	78.21 % 77.29 %	20.11 % 20.42 %	1.68 % 2.29 %
Finance	6131 5659	5047 4556	964 975	120 128	82.32 % 80.51 %	15.72 % 17.23 %	1.96 % 2.26 %
Health	5780 5857	4738 4713	924 1016	118 128	81.97 % 80.47 %	15.99 % 17.35 %	2.04 % 2.19 %
Pets	5810 5843	4522 4462	1184 1246	104 135	77.83 % 76.36 %	20.38 % 21.32 %	1.79 % 2.31 %
Sport & Fitness	5838 5769	4553 4392	1176 1249	109 128	77.99 % 76.13 %	20.14 % 21.65 %	1.87 % 2.22 %
Job & Career	5897 5803	4483 4304	1309 1358	105 141	76.02 % 74.17 %	22.20 % 23.40 %	1.78 % 2.43 %
Dating	5695 5967	4227 4336	1365 1491	103 140	74.22 % 72.67 %	23.97 % 24.99 %	1.81 % 2.35 %
Other	5852 5933	4709 4636	1037 1167	106 130	80.47 % 78.14 %	17.72 % 19.67 %	1.81 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5476 5555	4121 4081	1261 1346	94 128	75.26 % 73.47 %	23.03 % 24.23 %	1.72 % 2.30 %
Outlook Mail	5593 5486	4329 4103	1154 1253	110 130	77.40 % 74.79 %	20.63 % 22.84 %	1.97 % 2.37 %
Yahoo Mail	5523 5340	4306 4044	1109 1176	108 120	77.96 % 75.73 %	20.08 % 22.02 %	1.96 % 2.25 %
AOL Mail	5475 5514	4237 4235	1139 1159	99 120	77.39 % 76.80 %	20.80 % 21.02 %	1.81 % 2.18 %
Mail.com	5429 5482	4333 4310	993 1055	103 117	79.81 % 78.62 %	18.29 % 19.24 %	1.90 % 2.13 %
Yandex Mail	5476 5429	4256 4109	1123 1204	97 116	77.72 % 75.69 %	20.51 % 22.18 %	1.77 % 2.14 %
GMX Mail	5430 5282	4186 3956	1144 1210	100 116	77.09 % 74.90 %	21.07 % 22.91 %	1.84 % 2.20 %
Zoho Mail	5369 5304	4264 4163	1006 1022	99 119	79.42 % 78.49 %	18.74 % 19.27 %	1.84 % 2.24 %
ProtonMail	5348 5418	4273 4235	975 1062	100 121	79.90 % 78.17 %	18.23 % 19.60 %	1.87 % 2.23 %
Custom Mail	5470 5498	4481 4383	893 992	96 123	81.92 % 79.72 %	16.33 % 18.04 %	1.76 % 2.24 %
iCloud Mail	5566 5563	4176 4116	1284 1322	106 125	75.03 % 73.99 %	23.07 % 23.76 %	1.90 % 2.25 %
Tuta	5581 5434	4478 4315	1004 999	99 120	80.24 % 79.41 %	17.99 % 18.38 %	1.77 % 2.21 %
Juno.com	5584 5417	4503 4315	978 982	103 120	80.64 % 79.66 %	17.51 % 18.13 %	1.84 % 2.22 %
Mailfence	5354 5534	4331 4376	929 1021	94 137	80.89 % 79.07 %	17.35 % 18.45 %	1.76 % 2.48 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.