Klick-Tipp and ActiveCampaign Email Deliverability Comparison

Klick-Tipp

ActiveCampaign

In this comparison, the deliverability of Klick-Tipp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.931 75.996	60.201 58.044	15.259 16.148	1.471 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.25 % 76.38 %	19.83 % 21.25 %	1.91 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5964 5927	4625 4545	1233 1249	106 133	77.55 % 76.68 %	20.67 % 21.07 %	1.78 % 2.24 %
Elektronics	5997 5700	4698 4400	1195 1166	104 134	78.34 % 77.19 %	19.93 % 20.46 %	1.73 % 2.35 %
Entertainment	5971 5782	4671 4399	1180 1244	120 139	78.23 % 76.08 %	19.76 % 21.52 %	2.01 % 2.40 %
Cosmetics & Beauty	6233 6078	4904 4643	1191 1293	138 142	78.68 % 76.39 %	19.11 % 21.27 %	2.21 % 2.34 %
Food & Drink	5954 5845	4617 4459	1231 1252	106 134	77.54 % 76.29 %	20.68 % 21.42 %	1.78 % 2.29 %
Home & Garden	5761 5863	4467 4483	1185 1239	109 141	77.54 % 76.46 %	20.57 % 21.13 %	1.89 % 2.40 %
Finance	6134 5756	5031 4596	982 1017	121 143	82.02 % 79.85 %	16.01 % 17.67 %	1.97 % 2.48 %
Health	5850 5689	4791 4541	940 1022	119 126	81.90 % 79.82 %	16.07 % 17.96 %	2.03 % 2.21 %
Pets	5901 5879	4579 4455	1207 1285	115 139	77.60 % 75.78 %	20.45 % 21.86 %	1.95 % 2.36 %
Sport & Fitness	5861 5831	4555 4427	1192 1266	114 138	77.72 % 75.92 %	20.34 % 21.71 %	1.95 % 2.37 %
Job & Career	5852 5813	4456 4284	1292 1383	104 146	76.14 % 73.70 %	22.08 % 23.79 %	1.78 % 2.51 %
Dating	5697 5955	4214 4267	1377 1539	106 149	73.97 % 71.65 %	24.17 % 25.84 %	1.86 % 2.50 %
Other	5756 5878	4593 4545	1054 1193	109 140	79.79 % 77.32 %	18.31 % 20.30 %	1.89 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5451 5497	4094 4001	1258 1364	99 132	75.11 % 72.79 %	23.08 % 24.81 %	1.82 % 2.40 %
Outlook Mail	5695 5437	4365 4014	1210 1292	120 131	76.65 % 73.83 %	21.25 % 23.76 %	2.11 % 2.41 %
Yahoo Mail	5526 5457	4293 4103	1120 1225	113 129	77.69 % 75.19 %	20.27 % 22.45 %	2.04 % 2.36 %
AOL Mail	5406 5524	4159 4217	1146 1174	101 133	76.93 % 76.34 %	21.20 % 21.25 %	1.87 % 2.41 %
Mail.com	5390 5527	4273 4311	1013 1090	104 126	79.28 % 78.00 %	18.79 % 19.72 %	1.93 % 2.28 %
Yandex Mail	5515 5404	4276 4054	1136 1226	103 124	77.53 % 75.02 %	20.60 % 22.69 %	1.87 % 2.29 %
GMX Mail	5402 5198	4129 3861	1169 1214	104 123	76.43 % 74.28 %	21.64 % 23.36 %	1.93 % 2.37 %
Zoho Mail	5407 5307	4262 4119	1046 1060	99 128	78.82 % 77.61 %	19.35 % 19.97 %	1.83 % 2.41 %
ProtonMail	5354 5495	4261 4266	989 1100	104 129	79.59 % 77.63 %	18.47 % 20.02 %	1.94 % 2.35 %
Custom Mail	5513 5522	4487 4365	925 1022	101 135	81.39 % 79.05 %	16.78 % 18.51 %	1.83 % 2.44 %
iCloud Mail	5526 5492	4132 4015	1288 1349	106 128	74.77 % 73.11 %	23.31 % 24.56 %	1.92 % 2.33 %
Tuta	5589 5287	4481 4168	1000 998	108 121	80.18 % 78.83 %	17.89 % 18.88 %	1.93 % 2.29 %
Juno.com	5690 5453	4565 4310	1014 1014	111 129	80.23 % 79.04 %	17.82 % 18.60 %	1.95 % 2.37 %
Mailfence	5467 5396	4424 4240	945 1020	98 136	80.92 % 78.58 %	17.29 % 18.90 %	1.79 % 2.52 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.