Klick-Tipp and ActiveCampaign Email Deliverability Comparison

Klick-Tipp

ActiveCampaign

In this comparison, the deliverability of Klick-Tipp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.861 65.674	51.295 50.321	13.067 13.784	1.499 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.88 % 76.62 %	19.84 % 20.99 %	2.28 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5069 5092	3978 3899	980 1082	111 111	78.48 % 76.57 %	19.33 % 21.25 %	2.19 % 2.18 %
Elektronics	5177 5052	4041 3906	1026 1023	110 123	78.06 % 77.32 %	19.82 % 20.25 %	2.12 % 2.43 %
Entertainment	5229 5004	4071 3792	1031 1089	127 123	77.85 % 75.78 %	19.72 % 21.76 %	2.43 % 2.46 %
Cosmetics & Beauty	5104 4999	3969 3896	1020 1002	115 101	77.76 % 77.94 %	19.98 % 20.04 %	2.25 % 2.02 %
Food & Drink	5155 5097	3982 3877	1059 1098	114 122	77.25 % 76.06 %	20.54 % 21.54 %	2.21 % 2.39 %
Home & Garden	5099 5151	3949 3960	1037 1062	113 129	77.45 % 76.88 %	20.34 % 20.62 %	2.22 % 2.50 %
Finance	5056 5047	4124 4025	808 899	124 123	81.57 % 79.75 %	15.98 % 17.81 %	2.45 % 2.44 %
Health	5033 5064	4055 4051	862 890	116 123	80.57 % 80.00 %	17.13 % 17.58 %	2.30 % 2.43 %
Pets	4990 5098	3870 3886	1009 1086	111 126	77.56 % 76.23 %	20.22 % 21.30 %	2.22 % 2.47 %
Sport & Fitness	4944 5065	3807 3832	1019 1110	118 123	77.00 % 75.66 %	20.61 % 21.92 %	2.39 % 2.43 %
Job & Career	4874 4843	3678 3579	1081 1141	115 123	75.46 % 73.90 %	22.18 % 23.56 %	2.36 % 2.54 %
Dating	5058 5021	3729 3636	1215 1257	114 128	73.72 % 72.42 %	24.02 % 25.03 %	2.25 % 2.55 %
Other	5073 5141	4042 3982	920 1045	111 114	79.68 % 77.46 %	18.14 % 20.33 %	2.19 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4539 4772	3378 3488	1061 1167	100 117	74.42 % 73.09 %	23.38 % 24.46 %	2.20 % 2.45 %
Outlook Mail	4780 4619	3646 3475	1026 1026	108 118	76.28 % 75.23 %	21.46 % 22.21 %	2.26 % 2.55 %
Yahoo Mail	4679 4748	3604 3581	967 1050	108 117	77.03 % 75.42 %	20.67 % 22.11 %	2.31 % 2.46 %
AOL Mail	4875 4685	3736 3557	1028 1019	111 109	76.64 % 75.92 %	21.09 % 21.75 %	2.28 % 2.33 %
Mail.com	4633 4731	3691 3651	830 960	112 120	79.67 % 77.17 %	17.91 % 20.29 %	2.42 % 2.54 %
Yandex Mail	4858 4820	3720 3641	1039 1072	99 107	76.57 % 75.54 %	21.39 % 22.24 %	2.04 % 2.22 %
GMX Mail	4825 4578	3679 3401	1036 1069	110 108	76.25 % 74.29 %	21.47 % 23.35 %	2.28 % 2.36 %
Zoho Mail	4612 4692	3612 3661	896 924	104 107	78.32 % 78.03 %	19.43 % 19.69 %	2.25 % 2.28 %
ProtonMail	4745 4727	3776 3684	861 932	108 111	79.58 % 77.94 %	18.15 % 19.72 %	2.28 % 2.35 %
Custom Mail	4643 4574	3791 3622	739 842	113 110	81.65 % 79.19 %	15.92 % 18.41 %	2.43 % 2.40 %
iCloud Mail	4623 4720	3431 3464	1081 1143	111 113	74.22 % 73.39 %	23.38 % 24.22 %	2.40 % 2.39 %
Tuta	4708 4564	3708 3620	891 840	109 104	78.76 % 79.32 %	18.93 % 18.40 %	2.32 % 2.28 %
Juno.com	4698 4622	3787 3659	810 854	101 109	80.61 % 79.16 %	17.24 % 18.48 %	2.15 % 2.36 %
Mailfence	4643 4822	3736 3817	802 886	105 119	80.47 % 79.16 %	17.27 % 18.37 %	2.26 % 2.47 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.