Klick-Tipp and ActiveCampaign Email Deliverability Comparison

Klick-Tipp

ActiveCampaign

In this comparison, the deliverability of Klick-Tipp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.017 64.940	51.104 49.739	12.712 13.801	1.428 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.60 % 76.59 %	19.55 % 21.25 %	2.20 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4880 5001	3864 3823	929 1069	101 115	79.18 % 76.44 %	19.04 % 21.38 %	2.07 % 2.30 %
Elektronics	5194 4986	4104 3852	1003 1026	109 130	79.01 % 77.26 %	19.31 % 20.58 %	2.10 % 2.61 %
Entertainment	5132 5015	4026 3787	1002 1116	121 133	78.45 % 75.51 %	19.52 % 22.25 %	2.36 % 2.65 %
Cosmetics & Beauty	5065 4970	3963 3874	1019 1014	111 110	78.24 % 77.95 %	20.12 % 20.40 %	2.19 % 2.21 %
Food & Drink	5048 5016	3949 3815	999 1086	114 136	78.23 % 76.06 %	19.79 % 21.65 %	2.26 % 2.71 %
Home & Garden	5017 5056	3932 3884	996 1062	106 137	78.37 % 76.82 %	19.85 % 21.00 %	2.11 % 2.71 %
Finance	4912 5019	4021 3982	799 933	113 130	81.86 % 79.34 %	16.27 % 18.59 %	2.30 % 2.59 %
Health	5051 4975	4073 3958	899 912	112 127	80.64 % 79.56 %	17.80 % 18.33 %	2.22 % 2.55 %
Pets	4937 5071	3864 3878	971 1089	105 130	78.27 % 76.47 %	19.67 % 21.48 %	2.13 % 2.56 %
Sport & Fitness	4941 5056	3852 3827	995 1131	118 129	77.96 % 75.69 %	20.14 % 22.37 %	2.39 % 2.55 %
Job & Career	4792 4751	3658 3524	1039 1104	109 128	76.34 % 74.17 %	21.68 % 23.24 %	2.27 % 2.69 %
Dating	5022 4977	3766 3644	1147 1211	106 138	74.99 % 73.22 %	22.84 % 24.33 %	2.11 % 2.77 %
Other	5026 5047	4032 3891	914 1048	103 120	80.22 % 77.10 %	18.19 % 20.76 %	2.05 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4595 4841	3481 3583	1038 1164	99 126	75.76 % 74.01 %	22.59 % 24.04 %	2.15 % 2.60 %
Outlook Mail	4770 4679	3699 3527	995 1049	102 127	77.55 % 75.38 %	20.86 % 22.42 %	2.14 % 2.71 %
Yahoo Mail	4651 4682	3598 3524	934 1044	103 120	77.36 % 75.27 %	20.08 % 22.30 %	2.21 % 2.56 %
AOL Mail	4851 4652	3765 3532	1004 1017	102 115	77.61 % 75.92 %	20.70 % 21.86 %	2.10 % 2.47 %
Mail.com	4551 4684	3647 3591	821 982	100 128	80.14 % 76.67 %	18.04 % 20.96 %	2.20 % 2.73 %
Yandex Mail	4835 4844	3752 3664	999 1078	101 119	77.60 % 75.64 %	20.66 % 22.25 %	2.09 % 2.46 %
GMX Mail	4884 4614	3770 3442	1026 1074	106 117	77.19 % 74.60 %	21.01 % 23.28 %	2.17 % 2.54 %
Zoho Mail	4614 4756	3671 3713	866 952	100 113	79.56 % 78.07 %	18.77 % 20.02 %	2.17 % 2.38 %
ProtonMail	4687 4769	3763 3718	830 957	105 120	80.29 % 77.96 %	17.71 % 20.07 %	2.24 % 2.52 %
Custom Mail	4660 4634	3805 3667	744 889	113 120	81.65 % 79.13 %	15.97 % 19.18 %	2.42 % 2.59 %
iCloud Mail	4603 4720	3474 3484	1056 1121	111 118	75.47 % 73.81 %	22.94 % 23.75 %	2.41 % 2.50 %
Tuta	4614 4581	3658 3610	876 871	102 114	79.28 % 78.80 %	18.99 % 19.01 %	2.21 % 2.49 %
Juno.com	4764 4573	3850 3612	839 870	101 120	80.81 % 78.99 %	17.61 % 19.02 %	2.12 % 2.62 %
Mailfence	3938 3911	3171 3072	684 733	83 106	80.52 % 78.55 %	17.37 % 18.74 %	2.11 % 2.71 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.