ActiveCampaign and Klick-Tipp Email Deliverability Comparison

ActiveCampaign

Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.791	50.460 51.708	13.735 12.893	1.503 1.190

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 78.59 %	20.91 % 19.60 %	2.29 % 1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5042	3985 3936	1073 1025	108 81	77.14 % 78.06 %	20.77 % 20.33 %	2.09 % 1.61 %
Elektronics	4926 5093	3823 4011	990 1001	113 81	77.61 % 78.76 %	20.10 % 19.65 %	2.29 % 1.59 %
Entertainment	5061 5169	3874 4056	1068 1004	119 109	76.55 % 78.47 %	21.10 % 19.42 %	2.35 % 2.11 %
Cosmetics & Beauty	5149 5269	3971 4168	1068 993	110 108	77.12 % 79.10 %	20.74 % 18.85 %	2.14 % 2.05 %
Food & Drink	5103 5064	3929 3964	1060 1011	114 89	76.99 % 78.28 %	20.77 % 19.96 %	2.23 % 1.76 %
Home & Garden	5195 4995	3997 3915	1077 997	121 83	76.94 % 78.38 %	20.73 % 19.96 %	2.33 % 1.66 %
Finance	4834 5284	3876 4335	848 846	110 103	80.18 % 82.04 %	17.54 % 16.01 %	2.28 % 1.95 %
Health	5070 4900	4071 4018	886 780	113 102	80.30 % 82.00 %	17.48 % 15.92 %	2.23 % 2.08 %
Pets	5034 5006	3824 3891	1091 1030	119 85	75.96 % 77.73 %	21.67 % 20.58 %	2.36 % 1.70 %
Sport & Fitness	4968 5039	3760 3931	1092 1018	116 90	75.68 % 78.01 %	21.98 % 20.20 %	2.33 % 1.79 %
Job & Career	5044 5017	3729 3812	1189 1118	126 87	73.93 % 75.98 %	23.57 % 22.28 %	2.50 % 1.73 %
Dating	5037 4875	3653 3613	1262 1176	122 86	72.52 % 74.11 %	25.05 % 24.12 %	2.42 % 1.76 %
Other	5111 5038	3968 4058	1031 894	112 86	77.64 % 80.55 %	20.17 % 17.75 %	2.19 % 1.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4739	3540 3563	1172 1098	114 78	73.35 % 75.18 %	24.29 % 23.17 %	2.36 % 1.65 %
Outlook Mail	4746 4830	3532 3740	1097 997	117 93	74.42 % 77.43 %	23.11 % 20.64 %	2.47 % 1.93 %
Yahoo Mail	4525 4698	3415 3665	1005 942	105 91	75.47 % 78.01 %	22.21 % 20.05 %	2.32 % 1.94 %
AOL Mail	4742 4727	3626 3650	1012 991	104 86	76.47 % 77.22 %	21.34 % 20.96 %	2.19 % 1.82 %
Mail.com	4707 4582	3690 3655	910 838	107 89	78.39 % 79.77 %	19.33 % 18.29 %	2.27 % 1.94 %
Yandex Mail	4680 4692	3532 3645	1047 969	101 78	75.47 % 77.69 %	22.37 % 20.65 %	2.16 % 1.66 %
GMX Mail	4495 4687	3358 3620	1037 980	100 87	74.71 % 77.23 %	23.07 % 20.91 %	2.22 % 1.86 %
Zoho Mail	4548 4593	3554 3654	892 856	102 83	78.14 % 79.56 %	19.61 % 18.64 %	2.24 % 1.81 %
ProtonMail	4720 4582	3672 3654	942 847	106 81	77.80 % 79.75 %	19.96 % 18.49 %	2.25 % 1.77 %
Custom Mail	4727 4703	3759 3859	864 759	104 85	79.52 % 82.05 %	18.28 % 16.14 %	2.20 % 1.81 %
iCloud Mail	4782 4815	3530 3623	1143 1103	109 89	73.82 % 75.24 %	23.90 % 22.91 %	2.28 % 1.85 %
Tuta	4700 4807	3731 3852	865 869	104 86	79.38 % 80.13 %	18.40 % 18.08 %	2.21 % 1.79 %
Juno.com	4660 4717	3702 3795	852 839	106 83	79.44 % 80.45 %	18.28 % 17.79 %	2.27 % 1.76 %
Mailfence	4840 4619	3819 3733	897 805	124 81	78.90 % 80.82 %	18.53 % 17.43 %	2.56 % 1.75 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.