ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 437.246	357.292 350.700	69.479 73.945	11.672 12.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 80.21 %	15.85 % 16.91 %	2.66 % 2.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 33405	27858 27843	4273 4745	760 817	84.70 % 83.35 %	12.99 % 14.20 %	2.31 % 2.45 %
Elektronics	33773 33963	27792 27513	5130 5526	851 924	82.29 % 81.01 %	15.19 % 16.27 %	2.52 % 2.72 %
Entertainment	33133 33717	26952 27009	5304 5744	877 964	81.34 % 80.10 %	16.01 % 17.04 %	2.65 % 2.86 %
Cosmetics & Beauty	33616 33276	27354 26702	5355 5661	907 913	81.37 % 80.24 %	15.93 % 17.01 %	2.70 % 2.74 %
Food & Drink	33295 33556	28152 27910	4352 4815	791 831	84.55 % 83.17 %	13.07 % 14.35 %	2.38 % 2.48 %
Home & Garden	34189 33604	28836 27925	4581 4784	772 895	84.34 % 83.10 %	13.40 % 14.24 %	2.26 % 2.66 %
Finance	33913 33516	26517 25792	6382 6589	1014 1135	78.19 % 76.95 %	18.82 % 19.66 %	2.99 % 3.39 %
Health	33706 33534	26659 26116	6101 6345	946 1073	79.09 % 77.88 %	18.10 % 18.92 %	2.81 % 3.20 %
Pets	34118 33421	28540 27499	4758 5038	820 884	83.65 % 82.28 %	13.95 % 15.07 %	2.40 % 2.65 %
Sport & Fitness	33838 33797	27140 26626	5710 6096	988 1075	80.21 % 78.78 %	16.87 % 18.04 %	2.92 % 3.18 %
Job & Career	34243 34505	27182 26947	6026 6465	1035 1093	79.38 % 78.10 %	17.60 % 18.74 %	3.02 % 3.17 %
Dating	33613 33195	25854 25073	6723 7010	1036 1112	76.92 % 75.53 %	20.00 % 21.12 %	3.08 % 3.35 %
Other	34115 33757	28456 27745	4784 5127	875 885	83.41 % 82.19 %	14.02 % 15.19 %	2.56 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 42825	33783 32907	8244 8547	1336 1371	77.91 % 76.84 %	19.01 % 19.96 %	3.08 % 3.20 %
Outlook Mail	42674 43304	33614 33529	7859 8395	1201 1380	78.77 % 77.43 %	18.42 % 19.39 %	2.81 % 3.19 %
Yahoo Mail	42411 42395	34487 33820	6751 7271	1173 1304	81.32 % 79.77 %	15.92 % 17.15 %	2.77 % 3.08 %
AOL Mail	43021 42809	34856 34178	6955 7359	1210 1272	81.02 % 79.84 %	16.17 % 17.19 %	2.81 % 2.97 %
Mail.com	43000 42703	35412 34555	6490 6932	1098 1216	82.35 % 80.92 %	15.09 % 16.23 %	2.55 % 2.85 %
Yandex Mail	42689 42643	34080 33425	7368 7871	1241 1347	79.83 % 78.38 %	17.26 % 18.46 %	2.91 % 3.16 %
GMX Mail	42372 42550	34837 34450	6546 6998	989 1102	82.22 % 80.96 %	15.45 % 16.45 %	2.33 % 2.59 %
Zoho Mail	43274 42546	35962 34871	6265 6539	1047 1136	83.10 % 81.96 %	14.48 % 15.37 %	2.42 % 2.67 %
ProtonMail	43071 43266	35850 35448	6171 6744	1050 1074	83.23 % 81.93 %	14.33 % 15.59 %	2.44 % 2.48 %
Custom Mail	42357 42066	35756 35066	5623 5958	978 1042	84.42 % 83.36 %	13.28 % 14.16 %	2.31 % 2.48 %
iCloud Mail	3329 3352	2679 2653	508 561	142 138	80.47 % 79.15 %	15.26 % 16.74 %	4.27 % 4.12 %
Tuta	3430 3386	2959 2880	362 400	109 106	86.27 % 85.06 %	10.55 % 11.81 %	3.18 % 3.13 %
Juno.com	3452 3401	3017 2918	337 370	98 113	87.40 % 85.80 %	9.76 % 10.88 %	2.84 % 3.32 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.