ActiveCampaign and Klick-Tipp Email Deliverability Comparison

ActiveCampaign

Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.873	50.260 50.389	12.859 12.397	1.579 1.516

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.89 %	20.03 % 19.41 %	2.46 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4769	3874 3784	1011 904	114 107	78.25 % 79.35 %	20.42 % 18.96 %	2.30 % 2.24 %
Elektronics	5094 5031	4013 3986	996 976	132 115	78.78 % 79.23 %	19.55 % 19.40 %	2.59 % 2.29 %
Entertainment	4910 4996	3786 3939	1022 970	121 123	77.11 % 78.84 %	20.81 % 19.42 %	2.46 % 2.46 %
Cosmetics & Beauty	4874 4911	3881 3859	942 988	105 115	79.63 % 78.58 %	19.33 % 20.12 %	2.15 % 2.34 %
Food & Drink	4902 4853	3803 3810	1023 945	129 119	77.58 % 78.51 %	20.87 % 19.47 %	2.63 % 2.45 %
Home & Garden	4947 4861	3889 3841	987 945	122 110	78.61 % 79.02 %	19.95 % 19.44 %	2.47 % 2.26 %
Finance	4991 4794	4011 3891	897 806	126 122	80.36 % 81.16 %	17.97 % 16.81 %	2.52 % 2.54 %
Health	4860 5001	3908 4023	863 898	118 119	80.41 % 80.44 %	17.76 % 17.96 %	2.43 % 2.38 %
Pets	4958 4911	3891 3861	989 944	120 116	78.48 % 78.62 %	19.95 % 19.22 %	2.42 % 2.36 %
Sport & Fitness	4987 4901	3861 3858	1040 978	122 124	77.42 % 78.72 %	20.85 % 19.96 %	2.45 % 2.53 %
Job & Career	4687 4779	3577 3678	995 1007	122 122	76.32 % 76.96 %	21.23 % 21.07 %	2.60 % 2.55 %
Dating	5023 5057	3798 3839	1120 1118	131 114	75.61 % 75.91 %	22.30 % 22.11 %	2.61 % 2.25 %
Other	5030 5009	3968 4020	974 918	117 110	78.89 % 80.26 %	19.36 % 18.33 %	2.33 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4649	3629 3565	1076 1015	119 109	75.97 % 76.68 %	22.52 % 21.83 %	2.49 % 2.34 %
Outlook Mail	4721 4749	3675 3697	961 973	118 109	77.84 % 77.85 %	20.36 % 20.49 %	2.50 % 2.30 %
Yahoo Mail	4661 4629	3585 3609	967 921	113 110	76.91 % 77.97 %	20.75 % 19.90 %	2.42 % 2.38 %
AOL Mail	4675 4730	3632 3675	977 979	111 108	77.69 % 77.70 %	20.90 % 20.70 %	2.37 % 2.28 %
Mail.com	4764 4526	3710 3634	955 803	127 106	77.88 % 80.29 %	20.05 % 17.74 %	2.67 % 2.34 %
Yandex Mail	4885 4794	3791 3770	1023 958	121 110	77.60 % 78.64 %	20.94 % 19.98 %	2.48 % 2.29 %
GMX Mail	4541 4797	3491 3728	963 991	110 112	76.88 % 77.72 %	21.21 % 20.66 %	2.42 % 2.33 %
Zoho Mail	4673 4584	3722 3665	895 852	107 108	79.65 % 79.95 %	19.15 % 18.59 %	2.29 % 2.36 %
ProtonMail	4783 4648	3795 3732	900 823	113 114	79.34 % 80.29 %	18.82 % 17.71 %	2.36 % 2.45 %
Custom Mail	4654 4668	3765 3793	844 787	116 117	80.90 % 81.26 %	18.13 % 16.86 %	2.49 % 2.51 %
iCloud Mail	4830 4577	3672 3500	1054 1022	119 116	76.02 % 76.47 %	21.82 % 22.33 %	2.46 % 2.53 %
Tuta	4510 4705	3624 3735	822 880	108 120	80.35 % 79.38 %	18.23 % 18.70 %	2.39 % 2.55 %
Juno.com	4579 4621	3683 3722	827 833	117 105	80.43 % 80.55 %	18.06 % 18.03 %	2.56 % 2.27 %
Mailfence	3161 3196	2486 2564	595 560	80 72	78.65 % 80.23 %	18.82 % 17.52 %	2.53 % 2.25 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.