ActiveCampaign and Klick-Tipp Email Deliverability Comparison

ActiveCampaign

Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.674	58.741 60.274	15.803 14.992	1.712 1.408

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 78.61 %	20.72 % 19.55 %	2.25 % 1.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5838	4606 4564	1217 1176	125 98	77.44 % 78.18 %	20.46 % 20.14 %	2.10 % 1.68 %
Elektronics	5701 5947	4433 4690	1141 1162	127 95	77.76 % 78.86 %	20.01 % 19.54 %	2.23 % 1.60 %
Entertainment	5863 6018	4479 4725	1246 1169	138 124	76.39 % 78.51 %	21.25 % 19.43 %	2.35 % 2.06 %
Cosmetics & Beauty	6033 6169	4658 4876	1250 1166	125 127	77.21 % 79.04 %	20.72 % 18.90 %	2.07 % 2.06 %
Food & Drink	5901 5911	4545 4613	1226 1196	130 102	77.02 % 78.04 %	20.78 % 20.23 %	2.20 % 1.73 %
Home & Garden	5979 5788	4621 4527	1221 1164	137 97	77.29 % 78.21 %	20.42 % 20.11 %	2.29 % 1.68 %
Finance	5659 6131	4556 5047	975 964	128 120	80.51 % 82.32 %	17.23 % 15.72 %	2.26 % 1.96 %
Health	5857 5780	4713 4738	1016 924	128 118	80.47 % 81.97 %	17.35 % 15.99 %	2.19 % 2.04 %
Pets	5843 5810	4462 4522	1246 1184	135 104	76.36 % 77.83 %	21.32 % 20.38 %	2.31 % 1.79 %
Sport & Fitness	5769 5838	4392 4553	1249 1176	128 109	76.13 % 77.99 %	21.65 % 20.14 %	2.22 % 1.87 %
Job & Career	5803 5897	4304 4483	1358 1309	141 105	74.17 % 76.02 %	23.40 % 22.20 %	2.43 % 1.78 %
Dating	5967 5695	4336 4227	1491 1365	140 103	72.67 % 74.22 %	24.99 % 23.97 %	2.35 % 1.81 %
Other	5933 5852	4636 4709	1167 1037	130 106	78.14 % 80.47 %	19.67 % 17.72 %	2.19 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5476	4081 4121	1346 1261	128 94	73.47 % 75.26 %	24.23 % 23.03 %	2.30 % 1.72 %
Outlook Mail	5486 5593	4103 4329	1253 1154	130 110	74.79 % 77.40 %	22.84 % 20.63 %	2.37 % 1.97 %
Yahoo Mail	5340 5523	4044 4306	1176 1109	120 108	75.73 % 77.96 %	22.02 % 20.08 %	2.25 % 1.96 %
AOL Mail	5514 5475	4235 4237	1159 1139	120 99	76.80 % 77.39 %	21.02 % 20.80 %	2.18 % 1.81 %
Mail.com	5482 5429	4310 4333	1055 993	117 103	78.62 % 79.81 %	19.24 % 18.29 %	2.13 % 1.90 %
Yandex Mail	5429 5476	4109 4256	1204 1123	116 97	75.69 % 77.72 %	22.18 % 20.51 %	2.14 % 1.77 %
GMX Mail	5282 5430	3956 4186	1210 1144	116 100	74.90 % 77.09 %	22.91 % 21.07 %	2.20 % 1.84 %
Zoho Mail	5304 5369	4163 4264	1022 1006	119 99	78.49 % 79.42 %	19.27 % 18.74 %	2.24 % 1.84 %
ProtonMail	5418 5348	4235 4273	1062 975	121 100	78.17 % 79.90 %	19.60 % 18.23 %	2.23 % 1.87 %
Custom Mail	5498 5470	4383 4481	992 893	123 96	79.72 % 81.92 %	18.04 % 16.33 %	2.24 % 1.76 %
iCloud Mail	5563 5566	4116 4176	1322 1284	125 106	73.99 % 75.03 %	23.76 % 23.07 %	2.25 % 1.90 %
Tuta	5434 5581	4315 4478	999 1004	120 99	79.41 % 80.24 %	18.38 % 17.99 %	2.21 % 1.77 %
Juno.com	5417 5584	4315 4503	982 978	120 103	79.66 % 80.64 %	18.13 % 17.51 %	2.22 % 1.84 %
Mailfence	5534 5354	4376 4331	1021 929	137 94	79.07 % 80.89 %	18.45 % 17.35 %	2.48 % 1.76 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.