ActiveCampaign and Klick-Tipp Email Deliverability Comparison

ActiveCampaign

Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.861	50.321 51.295	13.784 13.067	1.569 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.88 %	20.99 % 19.84 %	2.39 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5069	3899 3978	1082 980	111 111	76.57 % 78.48 %	21.25 % 19.33 %	2.18 % 2.19 %
Elektronics	5052 5177	3906 4041	1023 1026	123 110	77.32 % 78.06 %	20.25 % 19.82 %	2.43 % 2.12 %
Entertainment	5004 5229	3792 4071	1089 1031	123 127	75.78 % 77.85 %	21.76 % 19.72 %	2.46 % 2.43 %
Cosmetics & Beauty	4999 5104	3896 3969	1002 1020	101 115	77.94 % 77.76 %	20.04 % 19.98 %	2.02 % 2.25 %
Food & Drink	5097 5155	3877 3982	1098 1059	122 114	76.06 % 77.25 %	21.54 % 20.54 %	2.39 % 2.21 %
Home & Garden	5151 5099	3960 3949	1062 1037	129 113	76.88 % 77.45 %	20.62 % 20.34 %	2.50 % 2.22 %
Finance	5047 5056	4025 4124	899 808	123 124	79.75 % 81.57 %	17.81 % 15.98 %	2.44 % 2.45 %
Health	5064 5033	4051 4055	890 862	123 116	80.00 % 80.57 %	17.58 % 17.13 %	2.43 % 2.30 %
Pets	5098 4990	3886 3870	1086 1009	126 111	76.23 % 77.56 %	21.30 % 20.22 %	2.47 % 2.22 %
Sport & Fitness	5065 4944	3832 3807	1110 1019	123 118	75.66 % 77.00 %	21.92 % 20.61 %	2.43 % 2.39 %
Job & Career	4843 4874	3579 3678	1141 1081	123 115	73.90 % 75.46 %	23.56 % 22.18 %	2.54 % 2.36 %
Dating	5021 5058	3636 3729	1257 1215	128 114	72.42 % 73.72 %	25.03 % 24.02 %	2.55 % 2.25 %
Other	5141 5073	3982 4042	1045 920	114 111	77.46 % 79.68 %	20.33 % 18.14 %	2.22 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4539	3488 3378	1167 1061	117 100	73.09 % 74.42 %	24.46 % 23.38 %	2.45 % 2.20 %
Outlook Mail	4619 4780	3475 3646	1026 1026	118 108	75.23 % 76.28 %	22.21 % 21.46 %	2.55 % 2.26 %
Yahoo Mail	4748 4679	3581 3604	1050 967	117 108	75.42 % 77.03 %	22.11 % 20.67 %	2.46 % 2.31 %
AOL Mail	4685 4875	3557 3736	1019 1028	109 111	75.92 % 76.64 %	21.75 % 21.09 %	2.33 % 2.28 %
Mail.com	4731 4633	3651 3691	960 830	120 112	77.17 % 79.67 %	20.29 % 17.91 %	2.54 % 2.42 %
Yandex Mail	4820 4858	3641 3720	1072 1039	107 99	75.54 % 76.57 %	22.24 % 21.39 %	2.22 % 2.04 %
GMX Mail	4578 4825	3401 3679	1069 1036	108 110	74.29 % 76.25 %	23.35 % 21.47 %	2.36 % 2.28 %
Zoho Mail	4692 4612	3661 3612	924 896	107 104	78.03 % 78.32 %	19.69 % 19.43 %	2.28 % 2.25 %
ProtonMail	4727 4745	3684 3776	932 861	111 108	77.94 % 79.58 %	19.72 % 18.15 %	2.35 % 2.28 %
Custom Mail	4574 4643	3622 3791	842 739	110 113	79.19 % 81.65 %	18.41 % 15.92 %	2.40 % 2.43 %
iCloud Mail	4720 4623	3464 3431	1143 1081	113 111	73.39 % 74.22 %	24.22 % 23.38 %	2.39 % 2.40 %
Tuta	4564 4708	3620 3708	840 891	104 109	79.32 % 78.76 %	18.40 % 18.93 %	2.28 % 2.32 %
Juno.com	4622 4698	3659 3787	854 810	109 101	79.16 % 80.61 %	18.48 % 17.24 %	2.36 % 2.15 %
Mailfence	4822 4643	3817 3736	886 802	119 105	79.16 % 80.47 %	18.37 % 17.27 %	2.47 % 2.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.