ActiveCampaign and Klick-Tipp Email Deliverability Comparison

ActiveCampaign

Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 65.898	50.861 51.506	13.251 13.024	1.404 1.368

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 78.16 %	20.23 % 19.76 %	2.14 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 5107	3986 4013	1065 996	97 98	77.43 % 78.58 %	20.69 % 19.50 %	1.88 % 1.92 %
Elektronics	5023 5096	3955 3986	955 1017	113 93	78.74 % 78.22 %	19.01 % 19.96 %	2.25 % 1.82 %
Entertainment	5012 5211	3861 4058	1043 1029	108 124	77.04 % 77.87 %	20.81 % 19.75 %	2.15 % 2.38 %
Cosmetics & Beauty	5089 5189	3997 4062	1001 1017	91 110	78.54 % 78.28 %	19.67 % 19.60 %	1.79 % 2.12 %
Food & Drink	5100 5074	3943 3945	1046 1027	111 102	77.31 % 77.75 %	20.51 % 20.24 %	2.18 % 2.01 %
Home & Garden	5057 5116	3945 3988	1002 1026	110 102	78.01 % 77.95 %	19.81 % 20.05 %	2.18 % 1.99 %
Finance	4936 5133	3985 4212	841 806	110 115	80.73 % 82.06 %	17.04 % 15.70 %	2.23 % 2.24 %
Health	5044 4995	4082 4044	852 841	110 110	80.93 % 80.96 %	16.89 % 16.84 %	2.18 % 2.20 %
Pets	5030 4967	3883 3866	1036 1002	111 99	77.20 % 77.83 %	20.60 % 20.17 %	2.21 % 1.99 %
Sport & Fitness	4989 5000	3831 3867	1047 1025	111 108	76.79 % 77.34 %	20.99 % 20.50 %	2.22 % 2.16 %
Job & Career	4890 4993	3653 3759	1123 1127	114 107	74.70 % 75.29 %	22.97 % 22.57 %	2.33 % 2.14 %
Dating	5069 4937	3717 3646	1236 1191	116 100	73.33 % 73.85 %	24.38 % 24.12 %	2.29 % 2.03 %
Other	5129 5080	4023 4060	1004 920	102 100	78.44 % 79.92 %	19.57 % 18.11 %	1.99 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4650	3531 3482	1118 1076	107 92	74.24 % 74.88 %	23.51 % 23.14 %	2.25 % 1.98 %
Outlook Mail	4617 4844	3495 3734	1011 1007	111 103	75.70 % 77.09 %	21.90 % 20.79 %	2.40 % 2.13 %
Yahoo Mail	4706 4750	3592 3679	1009 971	105 100	76.33 % 77.45 %	21.44 % 20.44 %	2.23 % 2.11 %
AOL Mail	4710 4840	3632 3704	981 1034	97 102	77.11 % 76.53 %	20.83 % 21.36 %	2.06 % 2.11 %
Mail.com	4711 4581	3718 3653	887 827	106 101	78.92 % 79.74 %	18.83 % 18.05 %	2.25 % 2.20 %
Yandex Mail	4722 4821	3640 3714	989 1022	93 85	77.09 % 77.04 %	20.94 % 21.20 %	1.97 % 1.76 %
GMX Mail	4461 4777	3346 3646	1023 1030	92 101	75.01 % 76.32 %	22.93 % 21.56 %	2.06 % 2.11 %
Zoho Mail	4565 4529	3599 3564	875 872	91 93	78.84 % 78.69 %	19.17 % 19.25 %	1.99 % 2.05 %
ProtonMail	4619 4684	3627 3737	897 849	95 98	78.52 % 79.78 %	19.42 % 18.13 %	2.06 % 2.09 %
Custom Mail	4714 4672	3763 3822	853 749	98 101	79.83 % 81.81 %	18.10 % 16.03 %	2.08 % 2.16 %
iCloud Mail	4785 4616	3561 3445	1123 1068	101 103	74.42 % 74.63 %	23.47 % 23.14 %	2.11 % 2.23 %
Tuta	4651 4777	3732 3778	818 901	101 98	80.24 % 79.09 %	17.59 % 18.86 %	2.17 % 2.05 %
Juno.com	4669 4681	3746 3781	822 806	101 94	80.23 % 80.77 %	17.61 % 17.22 %	2.16 % 2.01 %
Mailfence	4830 4676	3879 3767	845 812	106 97	80.31 % 80.56 %	17.49 % 17.37 %	2.19 % 2.07 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.