ActiveCampaign and Klick-Tipp Email Deliverability Comparison

ActiveCampaign

Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 77.234	58.632 60.455	15.921 15.304	1.693 1.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 78.28 %	20.88 % 19.82 %	2.22 % 1.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5913	4661 4584	1256 1227	131 102	77.07 % 77.52 %	20.77 % 20.75 %	2.17 % 1.73 %
Elektronics	5818 5949	4526 4663	1167 1180	125 106	77.79 % 78.38 %	20.06 % 19.84 %	2.15 % 1.78 %
Entertainment	5749 5917	4396 4637	1224 1162	129 118	76.47 % 78.37 %	21.29 % 19.64 %	2.24 % 1.99 %
Cosmetics & Beauty	6089 6166	4680 4852	1273 1174	136 140	76.86 % 78.69 %	20.91 % 19.04 %	2.23 % 2.27 %
Food & Drink	5809 5871	4459 4568	1224 1198	126 105	76.76 % 77.81 %	21.07 % 20.41 %	2.17 % 1.79 %
Home & Garden	5785 5728	4444 4447	1218 1175	123 106	76.82 % 77.64 %	21.05 % 20.51 %	2.13 % 1.85 %
Finance	5829 6112	4682 5005	1011 986	136 121	80.32 % 81.89 %	17.34 % 16.13 %	2.33 % 1.98 %
Health	5680 5924	4544 4854	1012 952	124 118	80.00 % 81.94 %	17.82 % 16.07 %	2.18 % 1.99 %
Pets	5845 6021	4487 4679	1233 1225	125 117	76.77 % 77.71 %	21.09 % 20.35 %	2.14 % 1.94 %
Sport & Fitness	5893 5992	4522 4669	1243 1203	128 120	76.74 % 77.92 %	21.09 % 20.08 %	2.17 % 2.00 %
Job & Career	5760 5965	4272 4538	1350 1320	138 107	74.17 % 76.08 %	23.44 % 22.13 %	2.40 % 1.79 %
Dating	6089 5811	4399 4281	1552 1423	138 107	72.25 % 73.67 %	25.49 % 24.49 %	2.27 % 1.84 %
Other	5852 5865	4560 4678	1158 1079	134 108	77.92 % 79.76 %	19.79 % 18.40 %	2.29 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5507	3964 4133	1347 1274	127 100	72.89 % 75.05 %	24.77 % 23.13 %	2.34 % 1.82 %
Outlook Mail	5533 5688	4134 4359	1281 1209	118 120	74.72 % 76.64 %	23.15 % 21.26 %	2.13 % 2.11 %
Yahoo Mail	5511 5581	4194 4330	1189 1137	128 114	76.10 % 77.58 %	21.58 % 20.37 %	2.32 % 2.04 %
AOL Mail	5526 5336	4228 4101	1172 1136	126 99	76.51 % 76.86 %	21.21 % 21.29 %	2.28 % 1.86 %
Mail.com	5610 5539	4397 4398	1092 1038	121 103	78.38 % 79.40 %	19.47 % 18.74 %	2.16 % 1.86 %
Yandex Mail	5450 5452	4125 4248	1206 1102	119 102	75.69 % 77.92 %	22.13 % 20.21 %	2.18 % 1.87 %
GMX Mail	5265 5380	3953 4115	1193 1162	119 103	75.08 % 76.49 %	22.66 % 21.60 %	2.26 % 1.91 %
Zoho Mail	5341 5499	4177 4346	1041 1050	123 103	78.21 % 79.03 %	19.49 % 19.09 %	2.30 % 1.87 %
ProtonMail	5420 5298	4235 4220	1068 974	117 104	78.14 % 79.65 %	19.70 % 18.38 %	2.16 % 1.96 %
Custom Mail	5529 5584	4413 4546	994 938	122 100	79.82 % 81.41 %	17.98 % 16.80 %	2.21 % 1.79 %
iCloud Mail	5548 5534	4073 4148	1355 1282	120 104	73.41 % 74.95 %	24.42 % 23.17 %	2.16 % 1.88 %
Tuta	5297 5626	4211 4507	976 1005	110 114	79.50 % 80.11 %	18.43 % 17.86 %	2.08 % 2.03 %
Juno.com	5392 5714	4287 4560	987 1042	118 112	79.51 % 79.80 %	18.30 % 18.24 %	2.19 % 1.96 %
Mailfence	5386 5496	4241 4444	1020 955	125 97	78.74 % 80.86 %	18.94 % 17.38 %	2.32 % 1.76 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.