ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 464.301	379.785 373.437	72.694 77.328	12.548 13.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 80.43 %	15.63 % 16.65 %	2.70 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 35449	29610 29613	4483 4957	827 879	84.79 % 83.54 %	12.84 % 13.98 %	2.37 % 2.48 %
Elektronics	35813 36158	29526 29379	5362 5782	925 997	82.44 % 81.25 %	14.97 % 15.99 %	2.58 % 2.76 %
Entertainment	35217 35823	28720 28783	5561 6009	936 1031	81.55 % 80.35 %	15.79 % 16.77 %	2.66 % 2.88 %
Cosmetics & Beauty	35615 35302	29058 28395	5597 5915	960 992	81.59 % 80.43 %	15.72 % 16.76 %	2.70 % 2.81 %
Food & Drink	35286 35637	29884 29703	4556 5033	846 901	84.69 % 83.35 %	12.91 % 14.12 %	2.40 % 2.53 %
Home & Garden	36238 35793	30618 29811	4789 5018	831 964	84.49 % 83.29 %	13.22 % 14.02 %	2.29 % 2.69 %
Finance	35962 35551	28207 27449	6672 6887	1083 1215	78.44 % 77.21 %	18.55 % 19.37 %	3.01 % 3.42 %
Health	35776 35615	28381 27834	6375 6627	1020 1154	79.33 % 78.15 %	17.82 % 18.61 %	2.85 % 3.24 %
Pets	36223 35488	30348 29254	4990 5278	885 956	83.78 % 82.43 %	13.78 % 14.87 %	2.44 % 2.69 %
Sport & Fitness	35976 35855	28935 28333	5988 6381	1053 1141	80.43 % 79.02 %	16.64 % 17.80 %	2.93 % 3.18 %
Job & Career	36201 36558	28789 28625	6296 6766	1116 1167	79.53 % 78.30 %	17.39 % 18.51 %	3.08 % 3.19 %
Dating	35637 35187	27499 26690	7015 7299	1123 1198	77.16 % 75.85 %	19.68 % 20.74 %	3.15 % 3.40 %
Other	36163 35885	30210 29568	5010 5376	943 941	83.54 % 82.40 %	13.85 % 14.98 %	2.61 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 44964	35482 34587	8601 8910	1431 1467	77.96 % 76.92 %	18.90 % 19.82 %	3.14 % 3.26 %
Outlook Mail	44764 45421	35356 35272	8138 8688	1270 1461	78.98 % 77.66 %	18.18 % 19.13 %	2.84 % 3.22 %
Yahoo Mail	44497 44382	36254 35480	7008 7522	1235 1380	81.48 % 79.94 %	15.75 % 16.95 %	2.78 % 3.11 %
AOL Mail	45052 44918	36571 35936	7207 7635	1274 1347	81.18 % 80.00 %	16.00 % 17.00 %	2.83 % 3.00 %
Mail.com	45024 44750	37138 36292	6722 7173	1164 1285	82.48 % 81.10 %	14.93 % 16.03 %	2.59 % 2.87 %
Yandex Mail	44812 44806	35834 35207	7660 8178	1318 1421	79.97 % 78.58 %	17.09 % 18.25 %	2.94 % 3.17 %
GMX Mail	44448 44619	36620 36214	6770 7230	1058 1175	82.39 % 81.16 %	15.23 % 16.20 %	2.38 % 2.63 %
Zoho Mail	45205 44692	37632 36723	6466 6772	1107 1197	83.25 % 82.17 %	14.30 % 15.15 %	2.45 % 2.68 %
ProtonMail	45101 45402	37621 37297	6368 6964	1112 1141	83.42 % 82.15 %	14.12 % 15.34 %	2.47 % 2.51 %
Custom Mail	44396 44114	37542 36847	5820 6175	1034 1092	84.56 % 83.53 %	13.11 % 14.00 %	2.33 % 2.48 %
iCloud Mail	5347 5399	4302 4297	824 882	221 220	80.46 % 79.59 %	15.41 % 16.34 %	4.13 % 4.07 %
Tuta	5366 5373	4623 4581	571 616	172 176	86.15 % 85.26 %	10.64 % 11.46 %	3.21 % 3.28 %
Juno.com	5501 5461	4810 4704	539 583	152 174	87.44 % 86.14 %	9.80 % 10.68 %	2.76 % 3.19 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.