ActiveCampaign and Klick-Tipp Email Deliverability Comparison

ActiveCampaign

Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.931	58.044 60.201	16.148 15.259	1.804 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 78.25 %	21.25 % 19.83 %	2.37 % 1.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5964	4545 4625	1249 1233	133 106	76.68 % 77.55 %	21.07 % 20.67 %	2.24 % 1.78 %
Elektronics	5700 5997	4400 4698	1166 1195	134 104	77.19 % 78.34 %	20.46 % 19.93 %	2.35 % 1.73 %
Entertainment	5782 5971	4399 4671	1244 1180	139 120	76.08 % 78.23 %	21.52 % 19.76 %	2.40 % 2.01 %
Cosmetics & Beauty	6078 6233	4643 4904	1293 1191	142 138	76.39 % 78.68 %	21.27 % 19.11 %	2.34 % 2.21 %
Food & Drink	5845 5954	4459 4617	1252 1231	134 106	76.29 % 77.54 %	21.42 % 20.68 %	2.29 % 1.78 %
Home & Garden	5863 5761	4483 4467	1239 1185	141 109	76.46 % 77.54 %	21.13 % 20.57 %	2.40 % 1.89 %
Finance	5756 6134	4596 5031	1017 982	143 121	79.85 % 82.02 %	17.67 % 16.01 %	2.48 % 1.97 %
Health	5689 5850	4541 4791	1022 940	126 119	79.82 % 81.90 %	17.96 % 16.07 %	2.21 % 2.03 %
Pets	5879 5901	4455 4579	1285 1207	139 115	75.78 % 77.60 %	21.86 % 20.45 %	2.36 % 1.95 %
Sport & Fitness	5831 5861	4427 4555	1266 1192	138 114	75.92 % 77.72 %	21.71 % 20.34 %	2.37 % 1.95 %
Job & Career	5813 5852	4284 4456	1383 1292	146 104	73.70 % 76.14 %	23.79 % 22.08 %	2.51 % 1.78 %
Dating	5955 5697	4267 4214	1539 1377	149 106	71.65 % 73.97 %	25.84 % 24.17 %	2.50 % 1.86 %
Other	5878 5756	4545 4593	1193 1054	140 109	77.32 % 79.79 %	20.30 % 18.31 %	2.38 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5451	4001 4094	1364 1258	132 99	72.79 % 75.11 %	24.81 % 23.08 %	2.40 % 1.82 %
Outlook Mail	5437 5695	4014 4365	1292 1210	131 120	73.83 % 76.65 %	23.76 % 21.25 %	2.41 % 2.11 %
Yahoo Mail	5457 5526	4103 4293	1225 1120	129 113	75.19 % 77.69 %	22.45 % 20.27 %	2.36 % 2.04 %
AOL Mail	5524 5406	4217 4159	1174 1146	133 101	76.34 % 76.93 %	21.25 % 21.20 %	2.41 % 1.87 %
Mail.com	5527 5390	4311 4273	1090 1013	126 104	78.00 % 79.28 %	19.72 % 18.79 %	2.28 % 1.93 %
Yandex Mail	5404 5515	4054 4276	1226 1136	124 103	75.02 % 77.53 %	22.69 % 20.60 %	2.29 % 1.87 %
GMX Mail	5198 5402	3861 4129	1214 1169	123 104	74.28 % 76.43 %	23.36 % 21.64 %	2.37 % 1.93 %
Zoho Mail	5307 5407	4119 4262	1060 1046	128 99	77.61 % 78.82 %	19.97 % 19.35 %	2.41 % 1.83 %
ProtonMail	5495 5354	4266 4261	1100 989	129 104	77.63 % 79.59 %	20.02 % 18.47 %	2.35 % 1.94 %
Custom Mail	5522 5513	4365 4487	1022 925	135 101	79.05 % 81.39 %	18.51 % 16.78 %	2.44 % 1.83 %
iCloud Mail	5492 5526	4015 4132	1349 1288	128 106	73.11 % 74.77 %	24.56 % 23.31 %	2.33 % 1.92 %
Tuta	5287 5589	4168 4481	998 1000	121 108	78.83 % 80.18 %	18.88 % 17.89 %	2.29 % 1.93 %
Juno.com	5453 5690	4310 4565	1014 1014	129 111	79.04 % 80.23 %	18.60 % 17.82 %	2.37 % 1.95 %
Mailfence	5396 5467	4240 4424	1020 945	136 98	78.58 % 80.92 %	18.90 % 17.29 %	2.52 % 1.79 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.