ActiveCampaign and Klick-Tipp Email Deliverability Comparison

ActiveCampaign

Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 65.017	49.739 51.104	13.801 12.712	1.663 1.428

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.60 %	21.25 % 19.55 %	2.56 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4880	3823 3864	1069 929	115 101	76.44 % 79.18 %	21.38 % 19.04 %	2.30 % 2.07 %
Elektronics	4986 5194	3852 4104	1026 1003	130 109	77.26 % 79.01 %	20.58 % 19.31 %	2.61 % 2.10 %
Entertainment	5015 5132	3787 4026	1116 1002	133 121	75.51 % 78.45 %	22.25 % 19.52 %	2.65 % 2.36 %
Cosmetics & Beauty	4970 5065	3874 3963	1014 1019	110 111	77.95 % 78.24 %	20.40 % 20.12 %	2.21 % 2.19 %
Food & Drink	5016 5048	3815 3949	1086 999	136 114	76.06 % 78.23 %	21.65 % 19.79 %	2.71 % 2.26 %
Home & Garden	5056 5017	3884 3932	1062 996	137 106	76.82 % 78.37 %	21.00 % 19.85 %	2.71 % 2.11 %
Finance	5019 4912	3982 4021	933 799	130 113	79.34 % 81.86 %	18.59 % 16.27 %	2.59 % 2.30 %
Health	4975 5051	3958 4073	912 899	127 112	79.56 % 80.64 %	18.33 % 17.80 %	2.55 % 2.22 %
Pets	5071 4937	3878 3864	1089 971	130 105	76.47 % 78.27 %	21.48 % 19.67 %	2.56 % 2.13 %
Sport & Fitness	5056 4941	3827 3852	1131 995	129 118	75.69 % 77.96 %	22.37 % 20.14 %	2.55 % 2.39 %
Job & Career	4751 4792	3524 3658	1104 1039	128 109	74.17 % 76.34 %	23.24 % 21.68 %	2.69 % 2.27 %
Dating	4977 5022	3644 3766	1211 1147	138 106	73.22 % 74.99 %	24.33 % 22.84 %	2.77 % 2.11 %
Other	5047 5026	3891 4032	1048 914	120 103	77.10 % 80.22 %	20.76 % 18.19 %	2.38 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4595	3583 3481	1164 1038	126 99	74.01 % 75.76 %	24.04 % 22.59 %	2.60 % 2.15 %
Outlook Mail	4679 4770	3527 3699	1049 995	127 102	75.38 % 77.55 %	22.42 % 20.86 %	2.71 % 2.14 %
Yahoo Mail	4682 4651	3524 3598	1044 934	120 103	75.27 % 77.36 %	22.30 % 20.08 %	2.56 % 2.21 %
AOL Mail	4652 4851	3532 3765	1017 1004	115 102	75.92 % 77.61 %	21.86 % 20.70 %	2.47 % 2.10 %
Mail.com	4684 4551	3591 3647	982 821	128 100	76.67 % 80.14 %	20.96 % 18.04 %	2.73 % 2.20 %
Yandex Mail	4844 4835	3664 3752	1078 999	119 101	75.64 % 77.60 %	22.25 % 20.66 %	2.46 % 2.09 %
GMX Mail	4614 4884	3442 3770	1074 1026	117 106	74.60 % 77.19 %	23.28 % 21.01 %	2.54 % 2.17 %
Zoho Mail	4756 4614	3713 3671	952 866	113 100	78.07 % 79.56 %	20.02 % 18.77 %	2.38 % 2.17 %
ProtonMail	4769 4687	3718 3763	957 830	120 105	77.96 % 80.29 %	20.07 % 17.71 %	2.52 % 2.24 %
Custom Mail	4634 4660	3667 3805	889 744	120 113	79.13 % 81.65 %	19.18 % 15.97 %	2.59 % 2.42 %
iCloud Mail	4720 4603	3484 3474	1121 1056	118 111	73.81 % 75.47 %	23.75 % 22.94 %	2.50 % 2.41 %
Tuta	4581 4614	3610 3658	871 876	114 102	78.80 % 79.28 %	19.01 % 18.99 %	2.49 % 2.21 %
Juno.com	4573 4764	3612 3850	870 839	120 101	78.99 % 80.81 %	19.02 % 17.61 %	2.62 % 2.12 %
Mailfence	3911 3938	3072 3171	733 684	106 83	78.55 % 80.52 %	18.74 % 17.37 %	2.71 % 2.11 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.