ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 455.354	372.303 365.851	71.546 76.257	12.238 13.246

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 80.34 %	15.69 % 16.75 %	2.68 % 2.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 34802	29019 29049	4406 4895	804 858	84.78 % 83.47 %	12.87 % 14.07 %	2.35 % 2.47 %
Elektronics	35137 35403	28963 28737	5280 5696	894 970	82.43 % 81.17 %	15.03 % 16.09 %	2.54 % 2.74 %
Entertainment	34506 35090	28125 28162	5468 5920	913 1008	81.51 % 80.26 %	15.85 % 16.87 %	2.65 % 2.87 %
Cosmetics & Beauty	34911 34636	28466 27832	5505 5836	940 968	81.54 % 80.36 %	15.77 % 16.85 %	2.69 % 2.79 %
Food & Drink	34614 34938	29311 29089	4482 4965	821 884	84.68 % 83.26 %	12.95 % 14.21 %	2.37 % 2.53 %
Home & Garden	35529 35066	30006 29176	4712 4945	811 945	84.45 % 83.20 %	13.26 % 14.10 %	2.28 % 2.69 %
Finance	35291 34905	27664 26922	6573 6794	1054 1189	78.39 % 77.13 %	18.63 % 19.46 %	2.99 % 3.41 %
Health	35086 34938	27819 27276	6278 6535	989 1127	79.29 % 78.07 %	17.89 % 18.70 %	2.82 % 3.23 %
Pets	35519 34803	29747 28668	4908 5204	864 931	83.75 % 82.37 %	13.82 % 14.95 %	2.43 % 2.68 %
Sport & Fitness	35298 35141	28364 27735	5896 6285	1038 1121	80.36 % 78.92 %	16.70 % 17.89 %	2.94 % 3.19 %
Job & Career	35521 35906	28240 28084	6196 6673	1085 1149	79.50 % 78.22 %	17.44 % 18.58 %	3.05 % 3.20 %
Dating	34973 34544	26959 26160	6913 7210	1101 1174	77.09 % 75.73 %	19.77 % 20.87 %	3.15 % 3.40 %
Other	35473 35182	29620 28961	4929 5299	924 922	83.50 % 82.32 %	13.90 % 15.06 %	2.60 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 44263	34886 34036	8471 8794	1398 1433	77.95 % 76.89 %	18.93 % 19.87 %	3.12 % 3.24 %
Outlook Mail	44082 44715	34804 34681	8040 8601	1238 1433	78.95 % 77.56 %	18.24 % 19.24 %	2.81 % 3.20 %
Yahoo Mail	43784 43756	35661 34954	6912 7444	1211 1358	81.45 % 79.88 %	15.79 % 17.01 %	2.77 % 3.10 %
AOL Mail	44372 44208	36005 35335	7117 7548	1250 1325	81.14 % 79.93 %	16.04 % 17.07 %	2.82 % 3.00 %
Mail.com	44349 44071	36567 35713	6642 7095	1140 1263	82.45 % 81.04 %	14.98 % 16.10 %	2.57 % 2.87 %
Yandex Mail	44084 44148	35240 34659	7552 8089	1292 1400	79.94 % 78.51 %	17.13 % 18.32 %	2.93 % 3.17 %
GMX Mail	43762 43924	36035 35617	6690 7155	1037 1152	82.34 % 81.09 %	15.29 % 16.29 %	2.37 % 2.62 %
Zoho Mail	44586 44005	37101 36123	6399 6701	1086 1181	83.21 % 82.09 %	14.35 % 15.23 %	2.44 % 2.68 %
ProtonMail	44435 44668	37038 36655	6300 6893	1097 1120	83.35 % 82.06 %	14.18 % 15.43 %	2.47 % 2.51 %
Custom Mail	43691 43408	36930 36229	5748 6101	1013 1078	84.53 % 83.46 %	13.16 % 14.06 %	2.32 % 2.48 %
iCloud Mail	4644 4737	3738 3758	711 782	195 197	80.49 % 79.33 %	15.31 % 16.51 %	4.20 % 4.16 %
Tuta	4718 4689	4072 3993	495 544	151 152	86.31 % 85.16 %	10.49 % 11.60 %	3.20 % 3.24 %
Juno.com	4825 4762	4226 4098	469 510	130 154	87.59 % 86.06 %	9.72 % 10.71 %	2.69 % 3.23 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.