ActiveCampaign and Klick-Tipp Email Deliverability Comparison

ActiveCampaign

Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 66.326	50.859 51.987	13.328 13.088	1.398 1.251

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 78.38 %	20.32 % 19.73 %	2.13 % 1.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5064	3954 3956	1051 1024	97 84	77.50 % 78.12 %	20.60 % 20.22 %	1.90 % 1.66 %
Elektronics	5004 5163	3933 4054	960 1018	111 91	78.60 % 78.52 %	19.18 % 19.72 %	2.22 % 1.76 %
Entertainment	5114 5295	3952 4141	1052 1038	110 116	77.28 % 78.21 %	20.57 % 19.60 %	2.15 % 2.19 %
Cosmetics & Beauty	5193 5235	4054 4123	1044 1008	95 104	78.07 % 78.76 %	20.10 % 19.26 %	1.83 % 1.99 %
Food & Drink	5120 5120	3962 4001	1047 1025	111 94	77.38 % 78.14 %	20.45 % 20.02 %	2.17 % 1.84 %
Home & Garden	5178 5105	4016 3995	1048 1020	114 90	77.56 % 78.26 %	20.24 % 19.98 %	2.20 % 1.76 %
Finance	4873 5187	3945 4254	822 825	106 108	80.96 % 82.01 %	16.87 % 15.91 %	2.18 % 2.08 %
Health	5002 5017	4047 4095	849 815	106 107	80.91 % 81.62 %	16.97 % 16.24 %	2.12 % 2.13 %
Pets	4977 5062	3838 3936	1030 1036	109 90	77.11 % 77.76 %	20.70 % 20.47 %	2.19 % 1.78 %
Sport & Fitness	4963 4985	3806 3880	1048 1012	109 93	76.69 % 77.83 %	21.12 % 20.30 %	2.20 % 1.87 %
Job & Career	4852 5090	3636 3860	1105 1134	111 96	74.94 % 75.83 %	22.77 % 22.28 %	2.29 % 1.89 %
Dating	5111 4873	3738 3588	1255 1196	118 89	73.14 % 73.63 %	24.55 % 24.54 %	2.31 % 1.83 %
Other	5096 5130	3978 4104	1017 937	101 89	78.06 % 80.00 %	19.96 % 18.27 %	1.98 % 1.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4688	3553 3506	1132 1103	105 79	74.18 % 74.79 %	23.63 % 23.53 %	2.19 % 1.69 %
Outlook Mail	4743 4770	3572 3691	1057 981	114 98	75.31 % 77.38 %	22.29 % 20.57 %	2.40 % 2.05 %
Yahoo Mail	4586 4758	3496 3693	988 975	102 90	76.23 % 77.62 %	21.54 % 20.49 %	2.22 % 1.89 %
AOL Mail	4706 4883	3619 3751	993 1040	94 92	76.90 % 76.82 %	21.10 % 21.30 %	2.00 % 1.88 %
Mail.com	4620 4608	3672 3675	847 841	101 92	79.48 % 79.75 %	18.33 % 18.25 %	2.19 % 2.00 %
Yandex Mail	4748 4848	3617 3764	1036 1002	95 82	76.18 % 77.64 %	21.82 % 20.67 %	2.00 % 1.69 %
GMX Mail	4482 4781	3378 3668	1013 1019	91 94	75.37 % 76.72 %	22.60 % 21.31 %	2.03 % 1.97 %
Zoho Mail	4559 4586	3589 3638	879 862	91 86	78.72 % 79.33 %	19.28 % 18.80 %	2.00 % 1.88 %
ProtonMail	4650 4727	3662 3768	890 865	98 94	78.75 % 79.71 %	19.14 % 18.30 %	2.11 % 1.99 %
Custom Mail	4701 4730	3760 3887	845 751	96 92	79.98 % 82.18 %	17.97 % 15.88 %	2.04 % 1.95 %
iCloud Mail	4800 4767	3568 3560	1131 1112	101 95	74.33 % 74.68 %	23.56 % 23.33 %	2.10 % 1.99 %
Tuta	4661 4766	3727 3807	835 871	99 88	79.96 % 79.88 %	17.91 % 18.28 %	2.12 % 1.85 %
Juno.com	4723 4721	3786 3801	837 836	100 84	80.16 % 80.51 %	17.72 % 17.71 %	2.12 % 1.78 %
Mailfence	4816 4693	3860 3778	845 830	111 85	80.15 % 80.50 %	17.55 % 17.69 %	2.30 % 1.81 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.