Kit and HubSpot Email Deliverability Comparison

Kit

HubSpot

In this comparison, the deliverability of Kit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 65.918	50.857 51.754	13.425 12.850	1.400 1.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 78.51 %	20.44 % 19.49 %	2.13 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 5006	3803 3892	1032 1017	99 97	77.08 % 77.75 %	20.92 % 20.32 %	2.01 % 1.94 %
Elektronics	5055 4972	3941 3952	1011 926	103 94	77.96 % 79.49 %	20.00 % 18.62 %	2.04 % 1.89 %
Entertainment	4928 5114	3792 3993	1035 1024	101 97	76.95 % 78.08 %	21.00 % 20.02 %	2.05 % 1.90 %
Cosmetics & Beauty	5118 4878	3991 3860	1023 919	104 99	77.98 % 79.13 %	19.99 % 18.84 %	2.03 % 2.03 %
Food & Drink	5034 5047	3884 3961	1036 983	114 103	77.16 % 78.48 %	20.58 % 19.48 %	2.26 % 2.04 %
Home & Garden	5153 5030	3928 3924	1118 1000	107 106	76.23 % 78.01 %	21.70 % 19.88 %	2.08 % 2.11 %
Finance	4996 5087	4055 4141	837 845	104 101	81.16 % 81.40 %	16.75 % 16.61 %	2.08 % 1.99 %
Health	5193 5242	4178 4295	905 833	110 114	80.45 % 81.93 %	17.43 % 15.89 %	2.12 % 2.17 %
Pets	5084 5249	3890 4084	1078 1065	116 100	76.51 % 77.81 %	21.20 % 20.29 %	2.28 % 1.91 %
Sport & Fitness	5108 5118	3960 3983	1035 1036	113 99	77.53 % 77.82 %	20.26 % 20.24 %	2.21 % 1.93 %
Job & Career	4965 4920	3736 3733	1122 1086	107 101	75.25 % 75.87 %	22.60 % 22.07 %	2.16 % 2.05 %
Dating	5067 5185	3721 3895	1233 1199	113 91	73.44 % 75.12 %	24.33 % 23.12 %	2.23 % 1.76 %
Other	5047 5070	3978 4041	960 917	109 112	78.82 % 79.70 %	19.02 % 18.09 %	2.16 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4574	3416 3413	1106 1063	89 98	74.08 % 74.62 %	23.99 % 23.24 %	1.93 % 2.14 %
Outlook Mail	4718 4751	3624 3647	996 1018	98 86	76.81 % 76.76 %	21.11 % 21.43 %	2.08 % 1.81 %
Yahoo Mail	4739 4783	3614 3724	1025 963	100 96	76.26 % 77.86 %	21.63 % 20.13 %	2.11 % 2.01 %
AOL Mail	4678 4888	3600 3789	979 1005	99 94	76.96 % 77.52 %	20.93 % 20.56 %	2.12 % 1.92 %
Mail.com	4706 4735	3722 3750	879 902	105 83	79.09 % 79.20 %	18.68 % 19.05 %	2.23 % 1.75 %
Yandex Mail	4695 4625	3578 3626	1010 906	107 93	76.21 % 78.40 %	21.51 % 19.59 %	2.28 % 2.01 %
GMX Mail	4660 4740	3523 3654	1042 987	95 99	75.60 % 77.09 %	22.36 % 20.82 %	2.04 % 2.09 %
Zoho Mail	4695 4646	3696 3703	904 864	95 79	78.72 % 79.70 %	19.25 % 18.60 %	2.02 % 1.70 %
ProtonMail	4557 4559	3621 3626	834 839	102 94	79.46 % 79.53 %	18.30 % 18.40 %	2.24 % 2.06 %
Custom Mail	4681 4571	3745 3700	830 774	106 97	80.00 % 80.95 %	17.73 % 16.93 %	2.26 % 2.12 %
iCloud Mail	4774 4710	3490 3519	1184 1100	100 91	73.10 % 74.71 %	24.80 % 23.35 %	2.09 % 1.93 %
Tuta	4811 4704	3803 3810	907 793	101 101	79.05 % 80.99 %	18.85 % 16.86 %	2.10 % 2.15 %
Juno.com	4612 4861	3652 3974	853 786	107 101	79.18 % 81.75 %	18.50 % 16.17 %	2.32 % 2.08 %
Mailfence	4745 4771	3773 3819	876 850	96 102	79.52 % 80.05 %	18.46 % 17.82 %	2.02 % 2.14 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.