Kit and HubSpot Email Deliverability Comparison

Kit

HubSpot

In this comparison, the deliverability of Kit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 65.067	50.741 50.039	13.544 13.466	1.471 1.562

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 76.90 %	20.60 % 20.70 %	2.24 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 4863	4006 3726	1114 1029	119 108	76.46 % 76.62 %	21.26 % 21.16 %	2.27 % 2.22 %
Elektronics	4893 4968	3832 3866	952 984	109 118	78.32 % 77.82 %	19.46 % 19.81 %	2.23 % 2.38 %
Entertainment	4949 5025	3761 3859	1078 1051	110 115	76.00 % 76.80 %	21.78 % 20.92 %	2.22 % 2.29 %
Cosmetics & Beauty	5035 4922	3924 3796	1001 1014	110 112	77.93 % 77.12 %	19.88 % 20.60 %	2.18 % 2.28 %
Food & Drink	5037 5133	3867 3927	1052 1076	118 130	76.77 % 76.50 %	20.89 % 20.96 %	2.34 % 2.53 %
Home & Garden	5043 4925	3881 3779	1047 1026	115 120	76.96 % 76.73 %	20.76 % 20.83 %	2.28 % 2.44 %
Finance	4986 4894	4022 3902	856 874	108 118	80.67 % 79.73 %	17.17 % 17.86 %	2.17 % 2.41 %
Health	5053 5098	4082 4068	860 892	111 138	80.78 % 79.80 %	17.02 % 17.50 %	2.20 % 2.71 %
Pets	5179 5109	3930 3877	1126 1101	123 131	75.88 % 75.89 %	21.74 % 21.55 %	2.37 % 2.56 %
Sport & Fitness	5135 5042	3924 3872	1093 1062	118 108	76.42 % 76.79 %	21.29 % 21.06 %	2.30 % 2.14 %
Job & Career	5132 4978	3835 3726	1180 1132	117 120	74.73 % 74.85 %	22.99 % 22.74 %	2.28 % 2.41 %
Dating	5113 5182	3758 3766	1244 1299	111 117	73.50 % 72.67 %	24.33 % 25.07 %	2.17 % 2.26 %
Other	4962 4928	3919 3875	941 926	102 127	78.98 % 78.63 %	18.96 % 18.79 %	2.06 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4639	3365 3360	1138 1157	94 122	73.20 % 72.43 %	24.76 % 24.94 %	2.04 % 2.63 %
Outlook Mail	4816 4580	3671 3447	1042 1028	103 105	76.23 % 75.26 %	21.64 % 22.45 %	2.14 % 2.29 %
Yahoo Mail	4767 4883	3614 3709	1048 1056	105 118	75.81 % 75.96 %	21.98 % 21.63 %	2.20 % 2.42 %
AOL Mail	4718 4767	3609 3606	1007 1048	102 113	76.49 % 75.65 %	21.34 % 21.98 %	2.16 % 2.37 %
Mail.com	4694 4606	3673 3563	914 935	107 108	78.25 % 77.36 %	19.47 % 20.30 %	2.28 % 2.34 %
Yandex Mail	4654 4460	3551 3411	1002 948	101 101	76.30 % 76.48 %	21.53 % 21.26 %	2.17 % 2.26 %
GMX Mail	4610 4616	3483 3478	1027 1027	100 111	75.55 % 75.35 %	22.28 % 22.25 %	2.17 % 2.40 %
Zoho Mail	4735 4667	3698 3640	926 926	111 101	78.10 % 77.99 %	19.56 % 19.84 %	2.34 % 2.16 %
ProtonMail	4580 4559	3630 3577	835 868	115 114	79.26 % 78.46 %	18.23 % 19.04 %	2.51 % 2.50 %
Custom Mail	4559 4572	3656 3645	796 819	107 108	80.19 % 79.72 %	17.46 % 17.91 %	2.35 % 2.36 %
iCloud Mail	4680 4699	3459 3437	1123 1149	98 113	73.91 % 73.14 %	24.00 % 24.45 %	2.09 % 2.40 %
Tuta	4840 4599	3809 3659	920 826	111 114	78.70 % 79.56 %	19.01 % 17.96 %	2.29 % 2.48 %
Juno.com	4625 4774	3687 3832	833 826	105 116	79.72 % 80.27 %	18.01 % 17.30 %	2.27 % 2.43 %
Mailfence	4881 4646	3836 3675	933 853	112 118	78.59 % 79.10 %	19.11 % 18.36 %	2.29 % 2.54 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.