Kit and HubSpot Email Deliverability Comparison

Kit

HubSpot

In this comparison, the deliverability of Kit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.851 76.818	59.110 59.774	16.016 15.415	1.725 1.629

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.92 % 77.81 %	20.84 % 20.07 %	2.24 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5790 5793	4429 4467	1237 1204	124 122	76.49 % 77.11 %	21.36 % 20.78 %	2.14 % 2.11 %
Elektronics	5892 5805	4557 4573	1207 1113	128 119	77.34 % 78.78 %	20.49 % 19.17 %	2.17 % 2.05 %
Entertainment	5791 5906	4418 4577	1248 1210	125 119	76.29 % 77.50 %	21.55 % 20.49 %	2.16 % 2.01 %
Cosmetics & Beauty	6041 5743	4696 4485	1215 1137	130 121	77.74 % 78.10 %	20.11 % 19.80 %	2.15 % 2.11 %
Food & Drink	5936 5927	4544 4604	1250 1192	142 131	76.55 % 77.68 %	21.06 % 20.11 %	2.39 % 2.21 %
Home & Garden	6036 5896	4584 4579	1320 1188	132 129	75.94 % 77.66 %	21.87 % 20.15 %	2.19 % 2.19 %
Finance	5859 5889	4715 4753	1018 1011	126 125	80.47 % 80.71 %	17.37 % 17.17 %	2.15 % 2.12 %
Health	6036 6098	4832 4944	1069 1014	135 140	80.05 % 81.08 %	17.71 % 16.63 %	2.24 % 2.30 %
Pets	5947 6137	4517 4712	1288 1295	142 130	75.95 % 76.78 %	21.66 % 21.10 %	2.39 % 2.12 %
Sport & Fitness	6099 5937	4689 4587	1267 1230	143 120	76.88 % 77.26 %	20.77 % 20.72 %	2.34 % 2.02 %
Job & Career	5759 5768	4287 4342	1339 1298	133 128	74.44 % 75.28 %	23.25 % 22.50 %	2.31 % 2.22 %
Dating	5849 6041	4278 4489	1438 1440	133 112	73.14 % 74.31 %	24.59 % 23.84 %	2.27 % 1.85 %
Other	5816 5878	4564 4662	1120 1083	132 133	78.47 % 79.31 %	19.26 % 18.42 %	2.27 % 2.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5390 5331	3964 3950	1313 1259	113 122	73.54 % 74.09 %	24.36 % 23.62 %	2.10 % 2.29 %
Outlook Mail	5593 5494	4271 4184	1202 1204	120 106	76.36 % 76.16 %	21.49 % 21.91 %	2.15 % 1.93 %
Yahoo Mail	5517 5612	4184 4317	1211 1177	122 118	75.84 % 76.92 %	21.95 % 20.97 %	2.21 % 2.10 %
AOL Mail	5481 5711	4187 4379	1173 1213	121 119	76.39 % 76.68 %	21.40 % 21.24 %	2.21 % 2.08 %
Mail.com	5477 5533	4304 4339	1047 1087	126 107	78.58 % 78.42 %	19.12 % 19.65 %	2.30 % 1.93 %
Yandex Mail	5474 5299	4143 4105	1203 1084	128 110	75.69 % 77.47 %	21.98 % 20.46 %	2.34 % 2.08 %
GMX Mail	5419 5553	4079 4248	1224 1187	116 118	75.27 % 76.50 %	22.59 % 21.38 %	2.14 % 2.12 %
Zoho Mail	5477 5474	4285 4328	1069 1045	123 101	78.24 % 79.06 %	19.52 % 19.09 %	2.25 % 1.85 %
ProtonMail	5331 5290	4202 4177	1003 997	126 116	78.82 % 78.96 %	18.81 % 18.85 %	2.36 % 2.19 %
Custom Mail	5465 5366	4342 4303	995 941	128 122	79.45 % 80.19 %	18.21 % 17.54 %	2.34 % 2.27 %
iCloud Mail	5589 5525	4056 4085	1407 1323	126 117	72.57 % 73.94 %	25.17 % 23.95 %	2.25 % 2.12 %
Tuta	5611 5429	4409 4362	1075 945	127 122	78.58 % 80.35 %	19.16 % 17.41 %	2.26 % 2.25 %
Juno.com	5425 5676	4273 4595	1024 956	128 125	78.76 % 80.95 %	18.88 % 16.84 %	2.36 % 2.20 %
Mailfence	5602 5525	4411 4402	1070 997	121 126	78.74 % 79.67 %	19.10 % 18.05 %	2.16 % 2.28 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.