Kit and HubSpot Email Deliverability Comparison

Kit

HubSpot

In this comparison, the deliverability of Kit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.621 65.472	50.314 50.685	13.738 13.324	1.569 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 77.41 %	20.94 % 20.35 %	2.39 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 4895	3840 3776	1080 1012	122 107	76.16 % 77.14 %	21.42 % 20.67 %	2.42 % 2.19 %
Elektronics	5023 4936	3896 3863	1009 964	118 109	77.56 % 78.26 %	20.09 % 19.53 %	2.35 % 2.21 %
Entertainment	4933 5054	3725 3903	1090 1046	118 105	75.51 % 77.23 %	22.10 % 20.70 %	2.39 % 2.08 %
Cosmetics & Beauty	5085 4988	3936 3870	1031 1010	118 108	77.40 % 77.59 %	20.28 % 20.25 %	2.32 % 2.17 %
Food & Drink	5012 5071	3825 3918	1061 1036	126 117	76.32 % 77.26 %	21.17 % 20.43 %	2.51 % 2.31 %
Home & Garden	5076 5056	3873 3891	1079 1046	124 119	76.30 % 76.96 %	21.26 % 20.69 %	2.44 % 2.35 %
Finance	5014 4956	4023 3977	879 869	112 110	80.24 % 80.25 %	17.53 % 17.53 %	2.23 % 2.22 %
Health	5057 5162	4041 4162	900 873	116 127	79.91 % 80.63 %	17.80 % 16.91 %	2.29 % 2.46 %
Pets	5164 5158	3883 3933	1147 1102	134 123	75.19 % 76.25 %	22.21 % 21.36 %	2.59 % 2.38 %
Sport & Fitness	5206 5076	3990 3909	1088 1065	128 102	76.64 % 77.01 %	20.90 % 20.98 %	2.46 % 2.01 %
Job & Career	4969 4884	3680 3672	1170 1100	119 112	74.06 % 75.18 %	23.55 % 22.52 %	2.39 % 2.29 %
Dating	5040 5216	3677 3849	1244 1263	119 104	72.96 % 73.79 %	24.68 % 24.21 %	2.36 % 1.99 %
Other	5000 5020	3925 3962	960 938	115 120	78.50 % 78.92 %	19.20 % 18.69 %	2.30 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4683 4604	3410 3380	1173 1111	100 113	72.82 % 73.41 %	25.05 % 24.13 %	2.14 % 2.45 %
Outlook Mail	4706 4670	3575 3530	1022 1042	109 98	75.97 % 75.59 %	21.72 % 22.31 %	2.32 % 2.10 %
Yahoo Mail	4615 4833	3487 3698	1020 1029	108 106	75.56 % 76.52 %	22.10 % 21.29 %	2.34 % 2.19 %
AOL Mail	4798 4796	3652 3648	1033 1041	113 107	76.12 % 76.06 %	21.53 % 21.71 %	2.36 % 2.23 %
Mail.com	4671 4642	3636 3626	922 919	113 97	77.84 % 78.11 %	19.74 % 19.80 %	2.42 % 2.09 %
Yandex Mail	4736 4476	3582 3445	1041 935	113 96	75.63 % 76.97 %	21.98 % 20.89 %	2.39 % 2.14 %
GMX Mail	4508 4705	3383 3593	1021 1010	104 102	75.04 % 76.37 %	22.65 % 21.47 %	2.31 % 2.17 %
Zoho Mail	4772 4616	3720 3636	938 890	114 90	77.95 % 78.77 %	19.66 % 19.28 %	2.39 % 1.95 %
ProtonMail	4515 4477	3546 3518	851 852	118 107	78.54 % 78.58 %	18.85 % 19.03 %	2.61 % 2.39 %
Custom Mail	4563 4604	3626 3686	819 813	118 105	79.47 % 80.06 %	17.95 % 17.66 %	2.59 % 2.28 %
iCloud Mail	4728 4827	3445 3553	1173 1168	110 106	72.86 % 73.61 %	24.81 % 24.20 %	2.33 % 2.20 %
Tuta	4836 4676	3793 3733	925 831	118 112	78.43 % 79.83 %	19.13 % 17.77 %	2.44 % 2.40 %
Juno.com	4616 4780	3645 3858	859 813	112 109	78.96 % 80.71 %	18.61 % 17.01 %	2.43 % 2.28 %
Mailfence	4874 4766	3814 3781	941 870	119 115	78.25 % 79.33 %	19.31 % 18.25 %	2.44 % 2.41 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.