Kit and HubSpot Email Deliverability Comparison
In this comparison, the deliverability of Kit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Kit.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
65.621
65.472
|
50.314
50.685
|
13.738
13.324
|
1.569
1.463
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Kit in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
76.67 %
77.41 %
|
20.94 %
20.35 %
|
2.39 %
2.23 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
5042
4895
|
3840
3776
|
1080
1012
|
122
107
|
76.16 %
77.14 %
|
21.42 %
20.67 %
|
2.42 %
2.19 %
|
| Elektronics |
5023
4936
|
3896
3863
|
1009
964
|
118
109
|
77.56 %
78.26 %
|
20.09 %
19.53 %
|
2.35 %
2.21 %
|
| Entertainment |
4933
5054
|
3725
3903
|
1090
1046
|
118
105
|
75.51 %
77.23 %
|
22.10 %
20.70 %
|
2.39 %
2.08 %
|
| Cosmetics & Beauty |
5085
4988
|
3936
3870
|
1031
1010
|
118
108
|
77.40 %
77.59 %
|
20.28 %
20.25 %
|
2.32 %
2.17 %
|
| Food & Drink |
5012
5071
|
3825
3918
|
1061
1036
|
126
117
|
76.32 %
77.26 %
|
21.17 %
20.43 %
|
2.51 %
2.31 %
|
| Home & Garden |
5076
5056
|
3873
3891
|
1079
1046
|
124
119
|
76.30 %
76.96 %
|
21.26 %
20.69 %
|
2.44 %
2.35 %
|
| Finance |
5014
4956
|
4023
3977
|
879
869
|
112
110
|
80.24 %
80.25 %
|
17.53 %
17.53 %
|
2.23 %
2.22 %
|
| Health |
5057
5162
|
4041
4162
|
900
873
|
116
127
|
79.91 %
80.63 %
|
17.80 %
16.91 %
|
2.29 %
2.46 %
|
| Pets |
5164
5158
|
3883
3933
|
1147
1102
|
134
123
|
75.19 %
76.25 %
|
22.21 %
21.36 %
|
2.59 %
2.38 %
|
| Sport & Fitness |
5206
5076
|
3990
3909
|
1088
1065
|
128
102
|
76.64 %
77.01 %
|
20.90 %
20.98 %
|
2.46 %
2.01 %
|
| Job & Career |
4969
4884
|
3680
3672
|
1170
1100
|
119
112
|
74.06 %
75.18 %
|
23.55 %
22.52 %
|
2.39 %
2.29 %
|
| Dating |
5040
5216
|
3677
3849
|
1244
1263
|
119
104
|
72.96 %
73.79 %
|
24.68 %
24.21 %
|
2.36 %
1.99 %
|
| Other |
5000
5020
|
3925
3962
|
960
938
|
115
120
|
78.50 %
78.92 %
|
19.20 %
18.69 %
|
2.30 %
2.39 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Kit.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4683
4604
|
3410
3380
|
1173
1111
|
100
113
|
72.82 %
73.41 %
|
25.05 %
24.13 %
|
2.14 %
2.45 %
|
| Outlook Mail |
4706
4670
|
3575
3530
|
1022
1042
|
109
98
|
75.97 %
75.59 %
|
21.72 %
22.31 %
|
2.32 %
2.10 %
|
| Yahoo Mail |
4615
4833
|
3487
3698
|
1020
1029
|
108
106
|
75.56 %
76.52 %
|
22.10 %
21.29 %
|
2.34 %
2.19 %
|
| AOL Mail |
4798
4796
|
3652
3648
|
1033
1041
|
113
107
|
76.12 %
76.06 %
|
21.53 %
21.71 %
|
2.36 %
2.23 %
|
| Mail.com |
4671
4642
|
3636
3626
|
922
919
|
113
97
|
77.84 %
78.11 %
|
19.74 %
19.80 %
|
2.42 %
2.09 %
|
| Yandex Mail |
4736
4476
|
3582
3445
|
1041
935
|
113
96
|
75.63 %
76.97 %
|
21.98 %
20.89 %
|
2.39 %
2.14 %
|
| GMX Mail |
4508
4705
|
3383
3593
|
1021
1010
|
104
102
|
75.04 %
76.37 %
|
22.65 %
21.47 %
|
2.31 %
2.17 %
|
| Zoho Mail |
4772
4616
|
3720
3636
|
938
890
|
114
90
|
77.95 %
78.77 %
|
19.66 %
19.28 %
|
2.39 %
1.95 %
|
| ProtonMail |
4515
4477
|
3546
3518
|
851
852
|
118
107
|
78.54 %
78.58 %
|
18.85 %
19.03 %
|
2.61 %
2.39 %
|
| Custom Mail |
4563
4604
|
3626
3686
|
819
813
|
118
105
|
79.47 %
80.06 %
|
17.95 %
17.66 %
|
2.59 %
2.28 %
|
| iCloud Mail |
4728
4827
|
3445
3553
|
1173
1168
|
110
106
|
72.86 %
73.61 %
|
24.81 %
24.20 %
|
2.33 %
2.20 %
|
| Tuta |
4836
4676
|
3793
3733
|
925
831
|
118
112
|
78.43 %
79.83 %
|
19.13 %
17.77 %
|
2.44 %
2.40 %
|
| Juno.com |
4616
4780
|
3645
3858
|
859
813
|
112
109
|
78.96 %
80.71 %
|
18.61 %
17.01 %
|
2.43 %
2.28 %
|
| Mailfence |
4874
4766
|
3814
3781
|
941
870
|
119
115
|
78.25 %
79.33 %
|
19.31 %
18.25 %
|
2.44 %
2.41 %
|
Compare Kit with other providers
Compare the email deliverability of Kit with other providers.
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- Kit and MailChimp comparison
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- Kit and Moosend comparison
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- Kit and Sarbacane comparison
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