Kit and HubSpot Email Deliverability Comparison

Kit

HubSpot

In this comparison, the deliverability of Kit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.643 76.378	59.459 58.655	15.559 15.934	1.625 1.789

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 76.80 %	20.30 % 20.86 %	2.12 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5752	4577 4409	1261 1221	127 122	76.73 % 76.65 %	21.14 % 21.23 %	2.13 % 2.12 %
Elektronics	5786 5967	4548 4611	1115 1220	123 136	78.60 % 77.28 %	19.27 % 20.45 %	2.13 % 2.28 %
Entertainment	5907 5777	4528 4429	1255 1221	124 127	76.65 % 76.67 %	21.25 % 21.14 %	2.10 % 2.20 %
Cosmetics & Beauty	5954 5840	4658 4492	1174 1219	122 129	78.23 % 76.92 %	19.72 % 20.87 %	2.05 % 2.21 %
Food & Drink	5862 6046	4516 4629	1216 1268	130 149	77.04 % 76.56 %	20.74 % 20.97 %	2.22 % 2.46 %
Home & Garden	5934 5763	4595 4424	1212 1207	127 132	77.44 % 76.77 %	20.42 % 20.94 %	2.14 % 2.29 %
Finance	5829 5687	4725 4538	983 1014	121 135	81.06 % 79.80 %	16.86 % 17.83 %	2.08 % 2.37 %
Health	5875 6033	4778 4832	974 1042	123 159	81.33 % 80.09 %	16.58 % 17.27 %	2.09 % 2.64 %
Pets	5980 5958	4592 4514	1254 1299	134 145	76.79 % 75.76 %	20.97 % 21.80 %	2.24 % 2.43 %
Sport & Fitness	5886 5774	4519 4424	1239 1223	128 127	76.78 % 76.62 %	21.05 % 21.18 %	2.17 % 2.20 %
Job & Career	5933 5844	4448 4351	1357 1355	128 138	74.97 % 74.45 %	22.87 % 23.19 %	2.16 % 2.36 %
Dating	5976 6035	4407 4362	1442 1533	127 140	73.74 % 72.28 %	24.13 % 25.40 %	2.13 % 2.32 %
Other	5756 5902	4568 4640	1077 1112	111 150	79.36 % 78.62 %	18.71 % 18.84 %	1.93 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5465	4033 3965	1326 1359	108 141	73.77 % 72.55 %	24.25 % 24.87 %	1.98 % 2.58 %
Outlook Mail	5472 5319	4181 3985	1179 1216	112 118	76.41 % 74.92 %	21.55 % 22.86 %	2.05 % 2.22 %
Yahoo Mail	5648 5777	4305 4363	1227 1282	116 132	76.22 % 75.52 %	21.72 % 22.19 %	2.05 % 2.28 %
AOL Mail	5541 5568	4253 4225	1175 1216	113 127	76.76 % 75.88 %	21.21 % 21.84 %	2.04 % 2.28 %
Mail.com	5406 5561	4261 4317	1028 1112	117 132	78.82 % 77.63 %	19.02 % 20.00 %	2.16 % 2.37 %
Yandex Mail	5401 5259	4145 4017	1149 1129	107 113	76.75 % 76.38 %	21.27 % 21.47 %	1.98 % 2.15 %
GMX Mail	5515 5487	4185 4123	1210 1235	120 129	75.88 % 75.14 %	21.94 % 22.51 %	2.18 % 2.35 %
Zoho Mail	5463 5411	4294 4228	1049 1060	120 123	78.60 % 78.14 %	19.20 % 19.59 %	2.20 % 2.27 %
ProtonMail	5329 5330	4237 4190	970 1014	122 126	79.51 % 78.61 %	18.20 % 19.02 %	2.29 % 2.36 %
Custom Mail	5258 5367	4221 4276	918 966	119 125	80.28 % 79.67 %	17.46 % 18.00 %	2.26 % 2.33 %
iCloud Mail	5465 5558	4065 4065	1291 1358	109 135	74.38 % 73.14 %	23.62 % 24.43 %	1.99 % 2.43 %
Tuta	5744 5318	4555 4203	1065 991	124 124	79.30 % 79.03 %	18.54 % 18.63 %	2.16 % 2.33 %
Juno.com	5446 5468	4372 4353	955 988	119 127	80.28 % 79.61 %	17.54 % 18.07 %	2.19 % 2.32 %
Mailfence	5488 5490	4352 4345	1017 1008	119 137	79.30 % 79.14 %	18.53 % 18.36 %	2.17 % 2.50 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.