Kit and HubSpot Email Deliverability Comparison
In this comparison, the deliverability of Kit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Kit.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
64.911
64.920
|
50.481
51.721
|
13.230
12.211
|
1.420
1.231
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Kit in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
77.77 %
79.67 %
|
20.38 %
18.81 %
|
2.19 %
1.90 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4894
4921
|
3792
3887
|
1020
954
|
105
95
|
77.48 %
78.99 %
|
20.84 %
19.39 %
|
2.15 %
1.93 %
|
| Elektronics |
5030
4889
|
3922
3946
|
1020
868
|
105
92
|
77.97 %
80.71 %
|
20.28 %
17.75 %
|
2.09 %
1.88 %
|
| Entertainment |
4908
5035
|
3808
3990
|
1006
968
|
106
94
|
77.59 %
79.25 %
|
20.50 %
19.23 %
|
2.16 %
1.87 %
|
| Cosmetics & Beauty |
5065
4811
|
3980
3863
|
1006
877
|
100
92
|
78.58 %
80.30 %
|
19.86 %
18.23 %
|
1.97 %
1.91 %
|
| Food & Drink |
4988
5038
|
3861
4013
|
1016
960
|
114
98
|
77.41 %
79.65 %
|
20.37 %
19.06 %
|
2.29 %
1.95 %
|
| Home & Garden |
5048
5007
|
3865
3975
|
1080
951
|
107
99
|
76.56 %
79.39 %
|
21.39 %
18.99 %
|
2.12 %
1.98 %
|
| Finance |
4952
4972
|
3998
4096
|
864
801
|
108
93
|
80.74 %
82.38 %
|
17.45 %
16.11 %
|
2.18 %
1.87 %
|
| Health |
5084
5130
|
4083
4229
|
910
824
|
110
104
|
80.31 %
82.44 %
|
17.90 %
16.06 %
|
2.16 %
2.03 %
|
| Pets |
5014
5162
|
3851
4064
|
1061
1023
|
118
95
|
76.80 %
78.73 %
|
21.16 %
19.82 %
|
2.35 %
1.84 %
|
| Sport & Fitness |
5062
5037
|
3947
3977
|
1014
978
|
115
91
|
77.97 %
78.96 %
|
20.03 %
19.42 %
|
2.27 %
1.81 %
|
| Job & Career |
4864
4916
|
3697
3805
|
1084
1034
|
107
94
|
76.01 %
77.40 %
|
22.29 %
21.03 %
|
2.20 %
1.91 %
|
| Dating |
5008
5047
|
3728
3869
|
1187
1101
|
111
85
|
74.44 %
76.66 %
|
23.70 %
21.81 %
|
2.22 %
1.68 %
|
| Other |
4994
4955
|
3949
4007
|
962
872
|
114
99
|
79.07 %
80.87 %
|
19.26 %
17.60 %
|
2.28 %
2.00 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Kit.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4615
4577
|
3460
3509
|
1070
1001
|
95
95
|
74.97 %
76.67 %
|
23.19 %
21.87 %
|
2.06 %
2.08 %
|
| Outlook Mail |
4732
4858
|
3659
3796
|
972
971
|
106
85
|
77.32 %
78.14 %
|
20.54 %
19.99 %
|
2.24 %
1.75 %
|
| Yahoo Mail |
4596
4612
|
3525
3634
|
976
909
|
99
86
|
76.70 %
78.79 %
|
21.24 %
19.71 %
|
2.15 %
1.86 %
|
| AOL Mail |
4786
4848
|
3707
3825
|
993
962
|
103
89
|
77.46 %
78.90 %
|
20.75 %
19.84 %
|
2.15 %
1.84 %
|
| Mail.com |
4724
4734
|
3756
3815
|
884
861
|
104
80
|
79.51 %
80.59 %
|
18.71 %
18.19 %
|
2.20 %
1.69 %
|
| Yandex Mail |
4809
4565
|
3687
3649
|
1032
856
|
108
85
|
76.67 %
79.93 %
|
21.46 %
18.75 %
|
2.25 %
1.86 %
|
| GMX Mail |
4636
4689
|
3545
3692
|
1018
919
|
99
91
|
76.47 %
78.74 %
|
21.96 %
19.60 %
|
2.14 %
1.94 %
|
| Zoho Mail |
4604
4630
|
3626
3737
|
901
838
|
98
77
|
78.76 %
80.71 %
|
19.57 %
18.10 %
|
2.13 %
1.66 %
|
| ProtonMail |
4602
4596
|
3648
3709
|
873
821
|
100
94
|
79.27 %
80.70 %
|
18.97 %
17.86 %
|
2.17 %
2.05 %
|
| Custom Mail |
4653
4607
|
3729
3767
|
838
763
|
107
86
|
80.14 %
81.77 %
|
18.01 %
16.56 %
|
2.30 %
1.87 %
|
| iCloud Mail |
4683
4778
|
3462
3635
|
1135
1070
|
105
91
|
73.93 %
76.08 %
|
24.24 %
22.39 %
|
2.24 %
1.90 %
|
| Tuta |
4804
4638
|
3807
3797
|
907
775
|
107
94
|
79.25 %
81.87 %
|
18.88 %
16.71 %
|
2.23 %
2.03 %
|
| Juno.com |
4682
4796
|
3714
3931
|
883
781
|
108
95
|
79.33 %
81.96 %
|
18.86 %
16.28 %
|
2.31 %
1.98 %
|
| Mailfence |
3985
3992
|
3156
3225
|
748
684
|
81
83
|
79.20 %
80.79 %
|
18.77 %
17.13 %
|
2.03 %
2.08 %
|
Compare Kit with other providers
Compare the email deliverability of Kit with other providers.
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- Kit and Constant Contact comparison
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- Kit and MailChimp comparison
- Kit and MailerLite comparison
- Kit and Mailgun comparison
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- Kit and Moosend comparison
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- Kit and Sarbacane comparison
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