Kit and HubSpot Email Deliverability Comparison

Kit

HubSpot

In this comparison, the deliverability of Kit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 64.920	50.481 51.721	13.230 12.211	1.420 1.231

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 79.67 %	20.38 % 18.81 %	2.19 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 4921	3792 3887	1020 954	105 95	77.48 % 78.99 %	20.84 % 19.39 %	2.15 % 1.93 %
Elektronics	5030 4889	3922 3946	1020 868	105 92	77.97 % 80.71 %	20.28 % 17.75 %	2.09 % 1.88 %
Entertainment	4908 5035	3808 3990	1006 968	106 94	77.59 % 79.25 %	20.50 % 19.23 %	2.16 % 1.87 %
Cosmetics & Beauty	5065 4811	3980 3863	1006 877	100 92	78.58 % 80.30 %	19.86 % 18.23 %	1.97 % 1.91 %
Food & Drink	4988 5038	3861 4013	1016 960	114 98	77.41 % 79.65 %	20.37 % 19.06 %	2.29 % 1.95 %
Home & Garden	5048 5007	3865 3975	1080 951	107 99	76.56 % 79.39 %	21.39 % 18.99 %	2.12 % 1.98 %
Finance	4952 4972	3998 4096	864 801	108 93	80.74 % 82.38 %	17.45 % 16.11 %	2.18 % 1.87 %
Health	5084 5130	4083 4229	910 824	110 104	80.31 % 82.44 %	17.90 % 16.06 %	2.16 % 2.03 %
Pets	5014 5162	3851 4064	1061 1023	118 95	76.80 % 78.73 %	21.16 % 19.82 %	2.35 % 1.84 %
Sport & Fitness	5062 5037	3947 3977	1014 978	115 91	77.97 % 78.96 %	20.03 % 19.42 %	2.27 % 1.81 %
Job & Career	4864 4916	3697 3805	1084 1034	107 94	76.01 % 77.40 %	22.29 % 21.03 %	2.20 % 1.91 %
Dating	5008 5047	3728 3869	1187 1101	111 85	74.44 % 76.66 %	23.70 % 21.81 %	2.22 % 1.68 %
Other	4994 4955	3949 4007	962 872	114 99	79.07 % 80.87 %	19.26 % 17.60 %	2.28 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4577	3460 3509	1070 1001	95 95	74.97 % 76.67 %	23.19 % 21.87 %	2.06 % 2.08 %
Outlook Mail	4732 4858	3659 3796	972 971	106 85	77.32 % 78.14 %	20.54 % 19.99 %	2.24 % 1.75 %
Yahoo Mail	4596 4612	3525 3634	976 909	99 86	76.70 % 78.79 %	21.24 % 19.71 %	2.15 % 1.86 %
AOL Mail	4786 4848	3707 3825	993 962	103 89	77.46 % 78.90 %	20.75 % 19.84 %	2.15 % 1.84 %
Mail.com	4724 4734	3756 3815	884 861	104 80	79.51 % 80.59 %	18.71 % 18.19 %	2.20 % 1.69 %
Yandex Mail	4809 4565	3687 3649	1032 856	108 85	76.67 % 79.93 %	21.46 % 18.75 %	2.25 % 1.86 %
GMX Mail	4636 4689	3545 3692	1018 919	99 91	76.47 % 78.74 %	21.96 % 19.60 %	2.14 % 1.94 %
Zoho Mail	4604 4630	3626 3737	901 838	98 77	78.76 % 80.71 %	19.57 % 18.10 %	2.13 % 1.66 %
ProtonMail	4602 4596	3648 3709	873 821	100 94	79.27 % 80.70 %	18.97 % 17.86 %	2.17 % 2.05 %
Custom Mail	4653 4607	3729 3767	838 763	107 86	80.14 % 81.77 %	18.01 % 16.56 %	2.30 % 1.87 %
iCloud Mail	4683 4778	3462 3635	1135 1070	105 91	73.93 % 76.08 %	24.24 % 22.39 %	2.24 % 1.90 %
Tuta	4804 4638	3807 3797	907 775	107 94	79.25 % 81.87 %	18.88 % 16.71 %	2.23 % 2.03 %
Juno.com	4682 4796	3714 3931	883 781	108 95	79.33 % 81.96 %	18.86 % 16.28 %	2.31 % 1.98 %
Mailfence	3985 3992	3156 3225	748 684	81 83	79.20 % 80.79 %	18.77 % 17.13 %	2.03 % 2.08 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.