Kit and HubSpot Email Deliverability Comparison

Kit

HubSpot

In this comparison, the deliverability of Kit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 64.221	50.227 52.236	13.019 11.235	1.456 1.172

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 81.34 %	20.28 % 17.49 %	2.27 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4948	3822 4000	1000 875	109 96	78.61 % 80.84 %	20.57 % 17.68 %	2.24 % 1.94 %
Elektronics	4984 4767	3908 3908	1013 803	108 84	78.41 % 81.98 %	20.33 % 16.84 %	2.17 % 1.76 %
Entertainment	4853 4801	3776 3896	989 843	107 88	77.81 % 81.15 %	20.38 % 17.56 %	2.20 % 1.83 %
Cosmetics & Beauty	5017 4762	3966 3897	993 813	104 88	79.05 % 81.84 %	19.79 % 17.07 %	2.07 % 1.85 %
Food & Drink	5051 4908	3933 3987	1035 880	118 92	77.87 % 81.23 %	20.49 % 17.93 %	2.34 % 1.87 %
Home & Garden	5055 4970	3884 4027	1076 880	110 93	76.83 % 81.03 %	21.29 % 17.71 %	2.18 % 1.87 %
Finance	4966 5054	4011 4233	878 764	110 93	80.77 % 83.76 %	17.68 % 15.12 %	2.22 % 1.84 %
Health	4914 5160	3940 4324	895 778	111 94	80.18 % 83.80 %	18.21 % 15.08 %	2.26 % 1.82 %
Pets	4915 5111	3818 4107	1026 942	117 90	77.68 % 80.36 %	20.87 % 18.43 %	2.38 % 1.76 %
Sport & Fitness	4988 5079	3921 4098	980 916	119 92	78.61 % 80.69 %	19.65 % 18.04 %	2.39 % 1.81 %
Job & Career	4740 4919	3634 3914	1027 949	110 94	76.67 % 79.57 %	21.67 % 19.29 %	2.32 % 1.91 %
Dating	4881 4837	3693 3808	1123 976	114 76	75.66 % 78.73 %	23.01 % 20.18 %	2.34 % 1.57 %
Other	4973 4905	3921 4037	984 816	119 92	78.85 % 82.30 %	19.79 % 16.64 %	2.39 % 1.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4596	3520 3645	1032 907	101 88	76.17 % 79.31 %	22.33 % 19.73 %	2.19 % 1.91 %
Outlook Mail	4643 4930	3600 3947	962 908	103 87	77.54 % 80.06 %	20.72 % 18.42 %	2.22 % 1.76 %
Yahoo Mail	4629 4660	3586 3761	959 842	102 83	77.47 % 80.71 %	20.72 % 18.07 %	2.20 % 1.78 %
AOL Mail	4734 4836	3681 3904	982 893	107 85	77.76 % 80.73 %	20.74 % 18.47 %	2.26 % 1.76 %
Mail.com	4748 4772	3796 3915	878 813	107 78	79.95 % 82.04 %	18.49 % 17.04 %	2.25 % 1.63 %
Yandex Mail	4825 4579	3737 3732	1026 804	116 80	77.45 % 81.50 %	21.26 % 17.56 %	2.40 % 1.75 %
GMX Mail	4693 4742	3627 3829	1016 852	103 90	77.29 % 80.75 %	21.65 % 17.97 %	2.19 % 1.90 %
Zoho Mail	4655 4617	3691 3788	910 784	104 78	79.29 % 82.04 %	19.55 % 16.98 %	2.23 % 1.69 %
ProtonMail	4660 4548	3707 3748	897 748	107 89	79.55 % 82.41 %	19.25 % 16.45 %	2.30 % 1.96 %
Custom Mail	4697 4592	3769 3825	863 710	109 85	80.24 % 83.30 %	18.37 % 15.46 %	2.32 % 1.85 %
iCloud Mail	4629 4740	3466 3726	1071 955	111 83	74.88 % 78.61 %	23.14 % 20.15 %	2.40 % 1.75 %
Tuta	4831 4574	3840 3807	935 725	109 88	79.49 % 83.23 %	19.35 % 15.85 %	2.26 % 1.92 %
Juno.com	4702 4790	3744 3997	885 726	111 93	79.63 % 83.44 %	18.82 % 15.16 %	2.36 % 1.94 %
Mailfence	3132 3245	2463 2612	603 568	66 65	78.64 % 80.49 %	19.25 % 17.50 %	2.11 % 2.00 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.