Kit and HubSpot Email Deliverability Comparison

Kit

HubSpot

In this comparison, the deliverability of Kit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 76.189	59.546 58.649	15.637 15.766	1.628 1.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 76.98 %	20.36 % 20.69 %	2.12 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 5747	4646 4416	1262 1206	129 125	76.96 % 76.84 %	20.90 % 20.98 %	2.14 % 2.18 %
Elektronics	5734 5801	4509 4514	1103 1154	122 133	78.64 % 77.81 %	19.24 % 19.89 %	2.13 % 2.29 %
Entertainment	5794 5782	4426 4434	1248 1221	120 127	76.39 % 76.69 %	21.54 % 21.12 %	2.07 % 2.20 %
Cosmetics & Beauty	5934 5778	4640 4453	1172 1198	122 127	78.19 % 77.07 %	19.75 % 20.73 %	2.06 % 2.20 %
Food & Drink	5909 6016	4558 4623	1222 1247	129 146	77.14 % 76.85 %	20.68 % 20.73 %	2.18 % 2.43 %
Home & Garden	5900 5763	4561 4430	1210 1194	129 139	77.31 % 76.87 %	20.51 % 20.72 %	2.19 % 2.41 %
Finance	5815 5662	4713 4542	982 988	120 132	81.05 % 80.22 %	16.89 % 17.45 %	2.06 % 2.33 %
Health	5884 5989	4769 4795	989 1039	126 155	81.05 % 80.06 %	16.81 % 17.35 %	2.14 % 2.59 %
Pets	6051 6008	4624 4556	1293 1305	134 147	76.42 % 75.83 %	21.37 % 21.72 %	2.21 % 2.45 %
Sport & Fitness	6014 5882	4628 4509	1258 1248	128 125	76.95 % 76.66 %	20.92 % 21.22 %	2.13 % 2.13 %
Job & Career	6016 5853	4514 4377	1371 1341	131 135	75.03 % 74.78 %	22.79 % 22.91 %	2.18 % 2.31 %
Dating	5987 6038	4416 4379	1447 1524	124 135	73.76 % 72.52 %	24.17 % 25.24 %	2.07 % 2.24 %
Other	5736 5870	4542 4621	1080 1101	114 148	79.18 % 78.72 %	18.83 % 18.76 %	1.99 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5432	3962 3937	1308 1354	104 141	73.73 % 72.48 %	24.34 % 24.93 %	1.94 % 2.60 %
Outlook Mail	5566 5326	4246 4011	1206 1193	114 122	76.28 % 75.31 %	21.67 % 22.40 %	2.05 % 2.29 %
Yahoo Mail	5573 5741	4248 4359	1210 1248	115 134	76.22 % 75.93 %	21.71 % 21.74 %	2.06 % 2.33 %
AOL Mail	5492 5571	4219 4228	1159 1217	114 126	76.82 % 75.89 %	21.10 % 21.85 %	2.08 % 2.26 %
Mail.com	5453 5561	4295 4327	1040 1105	118 129	78.76 % 77.81 %	19.07 % 19.87 %	2.16 % 2.32 %
Yandex Mail	5432 5248	4159 4024	1163 1112	110 112	76.56 % 76.68 %	21.41 % 21.19 %	2.03 % 2.13 %
GMX Mail	5425 5406	4118 4057	1193 1221	114 128	75.91 % 75.05 %	21.99 % 22.59 %	2.10 % 2.37 %
Zoho Mail	5553 5472	4363 4281	1069 1073	121 118	78.57 % 78.23 %	19.25 % 19.61 %	2.18 % 2.16 %
ProtonMail	5414 5282	4308 4144	979 1010	127 128	79.57 % 78.46 %	18.08 % 19.12 %	2.35 % 2.42 %
Custom Mail	5273 5386	4240 4303	914 960	119 123	80.41 % 79.89 %	17.33 % 17.82 %	2.26 % 2.28 %
iCloud Mail	5457 5516	4062 4036	1286 1351	109 129	74.44 % 73.17 %	23.57 % 24.49 %	2.00 % 2.34 %
Tuta	5719 5279	4521 4193	1075 961	123 125	79.05 % 79.43 %	18.80 % 18.20 %	2.15 % 2.37 %
Juno.com	5479 5556	4386 4457	975 972	118 127	80.05 % 80.22 %	17.80 % 17.49 %	2.15 % 2.29 %
Mailfence	5601 5413	4419 4292	1060 989	122 132	78.90 % 79.29 %	18.93 % 18.27 %	2.18 % 2.44 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.