Kit and HubSpot Email Deliverability Comparison
In this comparison, the deliverability of Kit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Kit.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
64.199
64.221
|
50.227
52.236
|
13.019
11.235
|
1.456
1.172
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Kit in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
78.24 %
81.34 %
|
20.28 %
17.49 %
|
2.27 %
1.82 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4862
4948
|
3822
4000
|
1000
875
|
109
96
|
78.61 %
80.84 %
|
20.57 %
17.68 %
|
2.24 %
1.94 %
|
| Elektronics |
4984
4767
|
3908
3908
|
1013
803
|
108
84
|
78.41 %
81.98 %
|
20.33 %
16.84 %
|
2.17 %
1.76 %
|
| Entertainment |
4853
4801
|
3776
3896
|
989
843
|
107
88
|
77.81 %
81.15 %
|
20.38 %
17.56 %
|
2.20 %
1.83 %
|
| Cosmetics & Beauty |
5017
4762
|
3966
3897
|
993
813
|
104
88
|
79.05 %
81.84 %
|
19.79 %
17.07 %
|
2.07 %
1.85 %
|
| Food & Drink |
5051
4908
|
3933
3987
|
1035
880
|
118
92
|
77.87 %
81.23 %
|
20.49 %
17.93 %
|
2.34 %
1.87 %
|
| Home & Garden |
5055
4970
|
3884
4027
|
1076
880
|
110
93
|
76.83 %
81.03 %
|
21.29 %
17.71 %
|
2.18 %
1.87 %
|
| Finance |
4966
5054
|
4011
4233
|
878
764
|
110
93
|
80.77 %
83.76 %
|
17.68 %
15.12 %
|
2.22 %
1.84 %
|
| Health |
4914
5160
|
3940
4324
|
895
778
|
111
94
|
80.18 %
83.80 %
|
18.21 %
15.08 %
|
2.26 %
1.82 %
|
| Pets |
4915
5111
|
3818
4107
|
1026
942
|
117
90
|
77.68 %
80.36 %
|
20.87 %
18.43 %
|
2.38 %
1.76 %
|
| Sport & Fitness |
4988
5079
|
3921
4098
|
980
916
|
119
92
|
78.61 %
80.69 %
|
19.65 %
18.04 %
|
2.39 %
1.81 %
|
| Job & Career |
4740
4919
|
3634
3914
|
1027
949
|
110
94
|
76.67 %
79.57 %
|
21.67 %
19.29 %
|
2.32 %
1.91 %
|
| Dating |
4881
4837
|
3693
3808
|
1123
976
|
114
76
|
75.66 %
78.73 %
|
23.01 %
20.18 %
|
2.34 %
1.57 %
|
| Other |
4973
4905
|
3921
4037
|
984
816
|
119
92
|
78.85 %
82.30 %
|
19.79 %
16.64 %
|
2.39 %
1.88 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Kit.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4621
4596
|
3520
3645
|
1032
907
|
101
88
|
76.17 %
79.31 %
|
22.33 %
19.73 %
|
2.19 %
1.91 %
|
| Outlook Mail |
4643
4930
|
3600
3947
|
962
908
|
103
87
|
77.54 %
80.06 %
|
20.72 %
18.42 %
|
2.22 %
1.76 %
|
| Yahoo Mail |
4629
4660
|
3586
3761
|
959
842
|
102
83
|
77.47 %
80.71 %
|
20.72 %
18.07 %
|
2.20 %
1.78 %
|
| AOL Mail |
4734
4836
|
3681
3904
|
982
893
|
107
85
|
77.76 %
80.73 %
|
20.74 %
18.47 %
|
2.26 %
1.76 %
|
| Mail.com |
4748
4772
|
3796
3915
|
878
813
|
107
78
|
79.95 %
82.04 %
|
18.49 %
17.04 %
|
2.25 %
1.63 %
|
| Yandex Mail |
4825
4579
|
3737
3732
|
1026
804
|
116
80
|
77.45 %
81.50 %
|
21.26 %
17.56 %
|
2.40 %
1.75 %
|
| GMX Mail |
4693
4742
|
3627
3829
|
1016
852
|
103
90
|
77.29 %
80.75 %
|
21.65 %
17.97 %
|
2.19 %
1.90 %
|
| Zoho Mail |
4655
4617
|
3691
3788
|
910
784
|
104
78
|
79.29 %
82.04 %
|
19.55 %
16.98 %
|
2.23 %
1.69 %
|
| ProtonMail |
4660
4548
|
3707
3748
|
897
748
|
107
89
|
79.55 %
82.41 %
|
19.25 %
16.45 %
|
2.30 %
1.96 %
|
| Custom Mail |
4697
4592
|
3769
3825
|
863
710
|
109
85
|
80.24 %
83.30 %
|
18.37 %
15.46 %
|
2.32 %
1.85 %
|
| iCloud Mail |
4629
4740
|
3466
3726
|
1071
955
|
111
83
|
74.88 %
78.61 %
|
23.14 %
20.15 %
|
2.40 %
1.75 %
|
| Tuta |
4831
4574
|
3840
3807
|
935
725
|
109
88
|
79.49 %
83.23 %
|
19.35 %
15.85 %
|
2.26 %
1.92 %
|
| Juno.com |
4702
4790
|
3744
3997
|
885
726
|
111
93
|
79.63 %
83.44 %
|
18.82 %
15.16 %
|
2.36 %
1.94 %
|
| Mailfence |
3132
3245
|
2463
2612
|
603
568
|
66
65
|
78.64 %
80.49 %
|
19.25 %
17.50 %
|
2.11 %
2.00 %
|
Compare Kit with other providers
Compare the email deliverability of Kit with other providers.
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