Kit and HubSpot Email Deliverability Comparison

Kit

HubSpot

In this comparison, the deliverability of Kit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.532 76.507	59.301 58.466	15.612 16.143	1.619 1.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.49 % 76.42 %	20.40 % 21.10 %	2.12 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5912 5828	4544 4459	1241 1234	127 135	76.86 % 76.51 %	20.99 % 21.17 %	2.15 % 2.32 %
Elektronics	5766 6039	4517 4648	1128 1243	121 148	78.34 % 76.97 %	19.56 % 20.58 %	2.10 % 2.45 %
Entertainment	5963 5667	4535 4323	1304 1210	124 134	76.05 % 76.28 %	21.87 % 21.35 %	2.08 % 2.36 %
Cosmetics & Beauty	5998 5844	4673 4449	1202 1258	123 137	77.91 % 76.13 %	20.04 % 21.53 %	2.05 % 2.34 %
Food & Drink	5958 5969	4579 4549	1250 1266	129 154	76.85 % 76.21 %	20.98 % 21.21 %	2.17 % 2.58 %
Home & Garden	5970 5808	4625 4434	1217 1229	128 145	77.47 % 76.34 %	20.39 % 21.16 %	2.14 % 2.50 %
Finance	5740 5732	4653 4565	968 1028	119 139	81.06 % 79.64 %	16.86 % 17.93 %	2.07 % 2.42 %
Health	5751 6068	4689 4846	936 1060	126 162	81.53 % 79.86 %	16.28 % 17.47 %	2.19 % 2.67 %
Pets	5989 6016	4607 4543	1252 1317	130 156	76.92 % 75.52 %	20.90 % 21.89 %	2.17 % 2.59 %
Sport & Fitness	5853 5813	4490 4425	1239 1245	124 143	76.71 % 76.12 %	21.17 % 21.42 %	2.12 % 2.46 %
Job & Career	5995 5966	4501 4423	1360 1395	134 148	75.08 % 74.14 %	22.69 % 23.38 %	2.24 % 2.48 %
Dating	5933 5962	4377 4284	1430 1533	126 145	73.77 % 71.86 %	24.10 % 25.71 %	2.12 % 2.43 %
Other	5704 5795	4511 4518	1085 1125	108 152	79.08 % 77.96 %	19.02 % 19.41 %	1.89 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5520 5459	4092 3946	1319 1370	109 143	74.13 % 72.28 %	23.89 % 25.10 %	1.97 % 2.62 %
Outlook Mail	5479 5338	4158 3974	1211 1241	110 123	75.89 % 74.45 %	22.10 % 23.25 %	2.01 % 2.30 %
Yahoo Mail	5595 5905	4278 4446	1203 1315	114 144	76.46 % 75.29 %	21.50 % 22.27 %	2.04 % 2.44 %
AOL Mail	5586 5436	4286 4096	1184 1209	116 131	76.73 % 75.35 %	21.20 % 22.24 %	2.08 % 2.41 %
Mail.com	5302 5644	4177 4345	1014 1161	111 138	78.78 % 76.98 %	19.12 % 20.57 %	2.09 % 2.45 %
Yandex Mail	5317 5267	4061 4000	1150 1147	106 120	76.38 % 75.94 %	21.63 % 21.78 %	1.99 % 2.28 %
GMX Mail	5513 5525	4162 4122	1232 1265	119 138	75.49 % 74.61 %	22.35 % 22.90 %	2.16 % 2.50 %
Zoho Mail	5551 5450	4352 4229	1075 1080	124 141	78.40 % 77.60 %	19.37 % 19.82 %	2.23 % 2.59 %
ProtonMail	5360 5357	4252 4211	985 1012	123 134	79.33 % 78.61 %	18.38 % 18.89 %	2.29 % 2.50 %
Custom Mail	5286 5277	4241 4191	931 954	114 132	80.23 % 79.42 %	17.61 % 18.08 %	2.16 % 2.50 %
iCloud Mail	5371 5489	3988 4015	1275 1328	108 146	74.25 % 73.15 %	23.74 % 24.19 %	2.01 % 2.66 %
Tuta	5665 5283	4487 4142	1057 1011	121 130	79.21 % 78.40 %	18.66 % 19.14 %	2.14 % 2.46 %
Juno.com	5545 5506	4458 4365	967 1009	120 132	80.40 % 79.28 %	17.44 % 18.33 %	2.16 % 2.40 %
Mailfence	5442 5571	4309 4384	1009 1041	124 146	79.18 % 78.69 %	18.54 % 18.69 %	2.28 % 2.62 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.