HubSpot and Kit Email Deliverability Comparison

HubSpot

Kit

In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.700 65.946	50.869 51.041	13.378 13.503	1.453 1.402

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 77.40 %	20.36 % 20.48 %	2.21 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4986 4980	3826 3830	1050 1049	110 101	76.73 % 76.91 %	21.06 % 21.06 %	2.21 % 2.03 %
Elektronics	5025 5025	3942 3920	976 1000	107 105	78.45 % 78.01 %	19.42 % 19.90 %	2.13 % 2.09 %
Entertainment	5037 4935	3877 3777	1056 1052	104 106	76.97 % 76.53 %	20.96 % 21.32 %	2.06 % 2.15 %
Cosmetics & Beauty	4901 5214	3811 4061	982 1045	108 108	77.76 % 77.89 %	20.04 % 20.04 %	2.20 % 2.07 %
Food & Drink	5093 5131	3945 3948	1031 1067	117 116	77.46 % 76.94 %	20.24 % 20.80 %	2.30 % 2.26 %
Home & Garden	5017 5101	3868 3921	1033 1072	116 108	77.10 % 76.87 %	20.59 % 21.02 %	2.31 % 2.12 %
Finance	5013 5025	4028 4072	875 855	110 98	80.35 % 81.03 %	17.45 % 17.01 %	2.19 % 1.95 %
Health	5187 5187	4192 4184	871 895	124 108	80.82 % 80.66 %	16.79 % 17.25 %	2.39 % 2.08 %
Pets	5250 5110	4012 3890	1121 1104	117 116	76.42 % 76.13 %	21.35 % 21.60 %	2.23 % 2.27 %
Sport & Fitness	5096 5292	3913 4096	1077 1076	106 120	76.79 % 77.40 %	21.13 % 20.33 %	2.08 % 2.27 %
Job & Career	4881 4926	3657 3681	1111 1140	113 105	74.92 % 74.73 %	22.76 % 23.14 %	2.32 % 2.13 %
Dating	5203 5051	3839 3729	1262 1216	102 106	73.78 % 73.83 %	24.26 % 24.07 %	1.96 % 2.10 %
Other	5011 4969	3959 3932	933 932	119 105	79.01 % 79.13 %	18.62 % 18.76 %	2.37 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4541 4680	3337 3457	1092 1133	112 90	73.49 % 73.87 %	24.05 % 24.21 %	2.47 % 1.92 %
Outlook Mail	4712 4799	3569 3678	1047 1022	96 99	75.74 % 76.64 %	22.22 % 21.30 %	2.04 % 2.06 %
Yahoo Mail	4775 4717	3655 3592	1016 1026	104 99	76.54 % 76.15 %	21.28 % 21.75 %	2.18 % 2.10 %
AOL Mail	4783 4718	3644 3624	1036 996	103 98	76.19 % 76.81 %	21.66 % 21.11 %	2.15 % 2.08 %
Mail.com	4713 4728	3678 3731	939 895	96 102	78.04 % 78.91 %	19.92 % 18.93 %	2.04 % 2.16 %
Yandex Mail	4520 4695	3477 3578	946 1013	97 104	76.92 % 76.21 %	20.93 % 21.58 %	2.15 % 2.22 %
GMX Mail	4751 4634	3620 3514	1029 1028	102 92	76.19 % 75.83 %	21.66 % 22.18 %	2.15 % 1.99 %
Zoho Mail	4699 4700	3707 3697	903 903	89 100	78.89 % 78.66 %	19.22 % 19.21 %	1.89 % 2.13 %
ProtonMail	4550 4492	3571 3564	874 825	105 103	78.48 % 79.34 %	19.21 % 18.37 %	2.31 % 2.29 %
Custom Mail	4673 4608	3734 3690	830 815	109 103	79.91 % 80.08 %	17.76 % 17.69 %	2.33 % 2.24 %
iCloud Mail	4755 4781	3497 3518	1153 1161	105 102	73.54 % 73.58 %	24.25 % 24.28 %	2.21 % 2.13 %
Tuta	4640 4851	3706 3837	822 913	112 101	79.87 % 79.10 %	17.72 % 18.82 %	2.41 % 2.08 %
Juno.com	4835 4656	3900 3697	825 856	110 103	80.66 % 79.40 %	17.06 % 18.38 %	2.28 % 2.21 %
Mailfence	4753 4887	3774 3864	866 917	113 106	79.40 % 79.07 %	18.22 % 18.76 %	2.38 % 2.17 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.