HubSpot and Kit Email Deliverability Comparison

HubSpot

Kit

In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.189 76.811	58.649 59.546	15.766 15.637	1.774 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.98 % 77.52 %	20.69 % 20.36 %	2.33 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 6037	4416 4646	1206 1262	125 129	76.84 % 76.96 %	20.98 % 20.90 %	2.18 % 2.14 %
Elektronics	5801 5734	4514 4509	1154 1103	133 122	77.81 % 78.64 %	19.89 % 19.24 %	2.29 % 2.13 %
Entertainment	5782 5794	4434 4426	1221 1248	127 120	76.69 % 76.39 %	21.12 % 21.54 %	2.20 % 2.07 %
Cosmetics & Beauty	5778 5934	4453 4640	1198 1172	127 122	77.07 % 78.19 %	20.73 % 19.75 %	2.20 % 2.06 %
Food & Drink	6016 5909	4623 4558	1247 1222	146 129	76.85 % 77.14 %	20.73 % 20.68 %	2.43 % 2.18 %
Home & Garden	5763 5900	4430 4561	1194 1210	139 129	76.87 % 77.31 %	20.72 % 20.51 %	2.41 % 2.19 %
Finance	5662 5815	4542 4713	988 982	132 120	80.22 % 81.05 %	17.45 % 16.89 %	2.33 % 2.06 %
Health	5989 5884	4795 4769	1039 989	155 126	80.06 % 81.05 %	17.35 % 16.81 %	2.59 % 2.14 %
Pets	6008 6051	4556 4624	1305 1293	147 134	75.83 % 76.42 %	21.72 % 21.37 %	2.45 % 2.21 %
Sport & Fitness	5882 6014	4509 4628	1248 1258	125 128	76.66 % 76.95 %	21.22 % 20.92 %	2.13 % 2.13 %
Job & Career	5853 6016	4377 4514	1341 1371	135 131	74.78 % 75.03 %	22.91 % 22.79 %	2.31 % 2.18 %
Dating	6038 5987	4379 4416	1524 1447	135 124	72.52 % 73.76 %	25.24 % 24.17 %	2.24 % 2.07 %
Other	5870 5736	4621 4542	1101 1080	148 114	78.72 % 79.18 %	18.76 % 18.83 %	2.52 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5432 5374	3937 3962	1354 1308	141 104	72.48 % 73.73 %	24.93 % 24.34 %	2.60 % 1.94 %
Outlook Mail	5326 5566	4011 4246	1193 1206	122 114	75.31 % 76.28 %	22.40 % 21.67 %	2.29 % 2.05 %
Yahoo Mail	5741 5573	4359 4248	1248 1210	134 115	75.93 % 76.22 %	21.74 % 21.71 %	2.33 % 2.06 %
AOL Mail	5571 5492	4228 4219	1217 1159	126 114	75.89 % 76.82 %	21.85 % 21.10 %	2.26 % 2.08 %
Mail.com	5561 5453	4327 4295	1105 1040	129 118	77.81 % 78.76 %	19.87 % 19.07 %	2.32 % 2.16 %
Yandex Mail	5248 5432	4024 4159	1112 1163	112 110	76.68 % 76.56 %	21.19 % 21.41 %	2.13 % 2.03 %
GMX Mail	5406 5425	4057 4118	1221 1193	128 114	75.05 % 75.91 %	22.59 % 21.99 %	2.37 % 2.10 %
Zoho Mail	5472 5553	4281 4363	1073 1069	118 121	78.23 % 78.57 %	19.61 % 19.25 %	2.16 % 2.18 %
ProtonMail	5282 5414	4144 4308	1010 979	128 127	78.46 % 79.57 %	19.12 % 18.08 %	2.42 % 2.35 %
Custom Mail	5386 5273	4303 4240	960 914	123 119	79.89 % 80.41 %	17.82 % 17.33 %	2.28 % 2.26 %
iCloud Mail	5516 5457	4036 4062	1351 1286	129 109	73.17 % 74.44 %	24.49 % 23.57 %	2.34 % 2.00 %
Tuta	5279 5719	4193 4521	961 1075	125 123	79.43 % 79.05 %	18.20 % 18.80 %	2.37 % 2.15 %
Juno.com	5556 5479	4457 4386	972 975	127 118	80.22 % 80.05 %	17.49 % 17.80 %	2.29 % 2.15 %
Mailfence	5413 5601	4292 4419	989 1060	132 122	79.29 % 78.90 %	18.27 % 18.93 %	2.44 % 2.18 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.