HubSpot and Kit Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.654 61.995	359.849 51.860	82.504 7.987	14.301 2.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 83.65 %	18.07 % 12.88 %	3.13 % 3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35279 4737	28885 4091	5425 514	969 132	81.88 % 86.36 %	15.38 % 10.85 %	2.75 % 2.79 %
Elektronics	35256 4732	28050 4010	6192 563	1014 159	79.56 % 84.74 %	17.56 % 11.90 %	2.88 % 3.36 %
Entertainment	35251 4768	27666 3994	6396 621	1189 153	78.48 % 83.77 %	18.14 % 13.02 %	3.37 % 3.21 %
Cosmetics & Beauty	35321 4743	27763 3955	6434 612	1124 176	78.60 % 83.39 %	18.22 % 12.90 %	3.18 % 3.71 %
Food & Drink	34914 4671	28512 4002	5385 512	1017 157	81.66 % 85.68 %	15.42 % 10.96 %	2.91 % 3.36 %
Home & Garden	35241 4966	28865 4262	5399 546	977 158	81.91 % 85.82 %	15.32 % 10.99 %	2.77 % 3.18 %
Finance	35273 4566	26648 3691	7408 690	1217 185	75.55 % 80.84 %	21.00 % 15.11 %	3.45 % 4.05 %
Health	34872 4844	26713 3976	7011 675	1148 193	76.60 % 82.08 %	20.10 % 13.93 %	3.29 % 3.98 %
Pets	35205 4682	28390 3986	5759 552	1056 144	80.64 % 85.13 %	16.36 % 11.79 %	3.00 % 3.08 %
Sport & Fitness	35104 5030	27286 4164	6673 701	1145 165	77.73 % 82.78 %	19.01 % 13.94 %	3.26 % 3.28 %
Job & Career	34648 4664	26653 3779	6774 694	1221 191	76.93 % 81.02 %	19.55 % 14.88 %	3.52 % 4.10 %
Dating	35384 4875	26182 3965	7991 736	1211 174	73.99 % 81.33 %	22.58 % 15.10 %	3.42 % 3.57 %
Other	34906 4717	28236 3985	5657 571	1013 161	80.89 % 84.48 %	16.21 % 12.11 %	2.90 % 3.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 4712	33411 3684	9600 816	1596 212	74.90 % 78.18 %	21.52 % 17.32 %	3.58 % 4.50 %
Outlook Mail	44502 4782	33770 3927	9168 679	1564 176	75.88 % 82.12 %	20.60 % 14.20 %	3.51 % 3.68 %
Yahoo Mail	44271 4769	34743 3946	8124 635	1404 188	78.48 % 82.74 %	18.35 % 13.32 %	3.17 % 3.94 %
AOL Mail	43866 4790	34462 3982	8034 646	1370 162	78.56 % 83.13 %	18.31 % 13.49 %	3.12 % 3.38 %
Mail.com	44268 4895	35247 4120	7681 609	1340 166	79.62 % 84.17 %	17.35 % 12.44 %	3.03 % 3.39 %
Yandex Mail	44585 4946	34290 4068	8780 701	1515 177	76.91 % 82.25 %	19.69 % 14.17 %	3.40 % 3.58 %
GMX Mail	44430 4739	35220 4031	7910 547	1300 161	79.27 % 85.06 %	17.80 % 11.54 %	2.93 % 3.40 %
Zoho Mail	43845 4662	35326 3996	7231 527	1288 139	80.57 % 85.71 %	16.49 % 11.30 %	2.94 % 2.98 %
ProtonMail	43918 4884	35532 4208	7193 522	1193 154	80.91 % 86.16 %	16.38 % 10.69 %	2.72 % 3.15 %
Custom Mail	44012 4750	35982 4107	6819 498	1211 145	81.75 % 86.46 %	15.49 % 10.48 %	2.75 % 3.05 %
iCloud Mail	4641 4756	3635 3766	801 787	205 203	78.32 % 79.18 %	17.26 % 16.55 %	4.42 % 4.27 %
Tuta	4896 4679	4136 4017	603 527	157 135	84.48 % 85.85 %	12.32 % 11.26 %	3.21 % 2.89 %
Juno.com	4813 4631	4095 4008	560 493	158 130	85.08 % 86.55 %	11.64 % 10.65 %	3.28 % 2.81 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.