HubSpot and Kit Email Deliverability Comparison

HubSpot

Kit

In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 65.682	51.754 50.857	12.850 13.425	1.314 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 77.43 %	19.49 % 20.44 %	1.99 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 4934	3892 3803	1017 1032	97 99	77.75 % 77.08 %	20.32 % 20.92 %	1.94 % 2.01 %
Elektronics	4972 5055	3952 3941	926 1011	94 103	79.49 % 77.96 %	18.62 % 20.00 %	1.89 % 2.04 %
Entertainment	5114 4928	3993 3792	1024 1035	97 101	78.08 % 76.95 %	20.02 % 21.00 %	1.90 % 2.05 %
Cosmetics & Beauty	4878 5118	3860 3991	919 1023	99 104	79.13 % 77.98 %	18.84 % 19.99 %	2.03 % 2.03 %
Food & Drink	5047 5034	3961 3884	983 1036	103 114	78.48 % 77.16 %	19.48 % 20.58 %	2.04 % 2.26 %
Home & Garden	5030 5153	3924 3928	1000 1118	106 107	78.01 % 76.23 %	19.88 % 21.70 %	2.11 % 2.08 %
Finance	5087 4996	4141 4055	845 837	101 104	81.40 % 81.16 %	16.61 % 16.75 %	1.99 % 2.08 %
Health	5242 5193	4295 4178	833 905	114 110	81.93 % 80.45 %	15.89 % 17.43 %	2.17 % 2.12 %
Pets	5249 5084	4084 3890	1065 1078	100 116	77.81 % 76.51 %	20.29 % 21.20 %	1.91 % 2.28 %
Sport & Fitness	5118 5108	3983 3960	1036 1035	99 113	77.82 % 77.53 %	20.24 % 20.26 %	1.93 % 2.21 %
Job & Career	4920 4965	3733 3736	1086 1122	101 107	75.87 % 75.25 %	22.07 % 22.60 %	2.05 % 2.16 %
Dating	5185 5067	3895 3721	1199 1233	91 113	75.12 % 73.44 %	23.12 % 24.33 %	1.76 % 2.23 %
Other	5070 5047	4041 3978	917 960	112 109	79.70 % 78.82 %	18.09 % 19.02 %	2.21 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4611	3413 3416	1063 1106	98 89	74.62 % 74.08 %	23.24 % 23.99 %	2.14 % 1.93 %
Outlook Mail	4751 4718	3647 3624	1018 996	86 98	76.76 % 76.81 %	21.43 % 21.11 %	1.81 % 2.08 %
Yahoo Mail	4783 4739	3724 3614	963 1025	96 100	77.86 % 76.26 %	20.13 % 21.63 %	2.01 % 2.11 %
AOL Mail	4888 4678	3789 3600	1005 979	94 99	77.52 % 76.96 %	20.56 % 20.93 %	1.92 % 2.12 %
Mail.com	4735 4706	3750 3722	902 879	83 105	79.20 % 79.09 %	19.05 % 18.68 %	1.75 % 2.23 %
Yandex Mail	4625 4695	3626 3578	906 1010	93 107	78.40 % 76.21 %	19.59 % 21.51 %	2.01 % 2.28 %
GMX Mail	4740 4660	3654 3523	987 1042	99 95	77.09 % 75.60 %	20.82 % 22.36 %	2.09 % 2.04 %
Zoho Mail	4646 4695	3703 3696	864 904	79 95	79.70 % 78.72 %	18.60 % 19.25 %	1.70 % 2.02 %
ProtonMail	4559 4557	3626 3621	839 834	94 102	79.53 % 79.46 %	18.40 % 18.30 %	2.06 % 2.24 %
Custom Mail	4571 4681	3700 3745	774 830	97 106	80.95 % 80.00 %	16.93 % 17.73 %	2.12 % 2.26 %
iCloud Mail	4710 4774	3519 3490	1100 1184	91 100	74.71 % 73.10 %	23.35 % 24.80 %	1.93 % 2.09 %
Tuta	4704 4811	3810 3803	793 907	101 101	80.99 % 79.05 %	16.86 % 18.85 %	2.15 % 2.10 %
Juno.com	4861 4612	3974 3652	786 853	101 107	81.75 % 79.18 %	16.17 % 18.50 %	2.08 % 2.32 %
Mailfence	4771 4745	3819 3773	850 876	102 96	80.05 % 79.52 %	17.82 % 18.46 %	2.14 % 2.02 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.