HubSpot and Kit Email Deliverability Comparison

HubSpot

Kit

In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.067 65.756	50.039 50.741	13.466 13.544	1.562 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.17 %	20.70 % 20.60 %	2.40 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4863 5239	3726 4006	1029 1114	108 119	76.62 % 76.46 %	21.16 % 21.26 %	2.22 % 2.27 %
Elektronics	4968 4893	3866 3832	984 952	118 109	77.82 % 78.32 %	19.81 % 19.46 %	2.38 % 2.23 %
Entertainment	5025 4949	3859 3761	1051 1078	115 110	76.80 % 76.00 %	20.92 % 21.78 %	2.29 % 2.22 %
Cosmetics & Beauty	4922 5035	3796 3924	1014 1001	112 110	77.12 % 77.93 %	20.60 % 19.88 %	2.28 % 2.18 %
Food & Drink	5133 5037	3927 3867	1076 1052	130 118	76.50 % 76.77 %	20.96 % 20.89 %	2.53 % 2.34 %
Home & Garden	4925 5043	3779 3881	1026 1047	120 115	76.73 % 76.96 %	20.83 % 20.76 %	2.44 % 2.28 %
Finance	4894 4986	3902 4022	874 856	118 108	79.73 % 80.67 %	17.86 % 17.17 %	2.41 % 2.17 %
Health	5098 5053	4068 4082	892 860	138 111	79.80 % 80.78 %	17.50 % 17.02 %	2.71 % 2.20 %
Pets	5109 5179	3877 3930	1101 1126	131 123	75.89 % 75.88 %	21.55 % 21.74 %	2.56 % 2.37 %
Sport & Fitness	5042 5135	3872 3924	1062 1093	108 118	76.79 % 76.42 %	21.06 % 21.29 %	2.14 % 2.30 %
Job & Career	4978 5132	3726 3835	1132 1180	120 117	74.85 % 74.73 %	22.74 % 22.99 %	2.41 % 2.28 %
Dating	5182 5113	3766 3758	1299 1244	117 111	72.67 % 73.50 %	25.07 % 24.33 %	2.26 % 2.17 %
Other	4928 4962	3875 3919	926 941	127 102	78.63 % 78.98 %	18.79 % 18.96 %	2.58 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4639 4597	3360 3365	1157 1138	122 94	72.43 % 73.20 %	24.94 % 24.76 %	2.63 % 2.04 %
Outlook Mail	4580 4816	3447 3671	1028 1042	105 103	75.26 % 76.23 %	22.45 % 21.64 %	2.29 % 2.14 %
Yahoo Mail	4883 4767	3709 3614	1056 1048	118 105	75.96 % 75.81 %	21.63 % 21.98 %	2.42 % 2.20 %
AOL Mail	4767 4718	3606 3609	1048 1007	113 102	75.65 % 76.49 %	21.98 % 21.34 %	2.37 % 2.16 %
Mail.com	4606 4694	3563 3673	935 914	108 107	77.36 % 78.25 %	20.30 % 19.47 %	2.34 % 2.28 %
Yandex Mail	4460 4654	3411 3551	948 1002	101 101	76.48 % 76.30 %	21.26 % 21.53 %	2.26 % 2.17 %
GMX Mail	4616 4610	3478 3483	1027 1027	111 100	75.35 % 75.55 %	22.25 % 22.28 %	2.40 % 2.17 %
Zoho Mail	4667 4735	3640 3698	926 926	101 111	77.99 % 78.10 %	19.84 % 19.56 %	2.16 % 2.34 %
ProtonMail	4559 4580	3577 3630	868 835	114 115	78.46 % 79.26 %	19.04 % 18.23 %	2.50 % 2.51 %
Custom Mail	4572 4559	3645 3656	819 796	108 107	79.72 % 80.19 %	17.91 % 17.46 %	2.36 % 2.35 %
iCloud Mail	4699 4680	3437 3459	1149 1123	113 98	73.14 % 73.91 %	24.45 % 24.00 %	2.40 % 2.09 %
Tuta	4599 4840	3659 3809	826 920	114 111	79.56 % 78.70 %	17.96 % 19.01 %	2.48 % 2.29 %
Juno.com	4774 4625	3832 3687	826 833	116 105	80.27 % 79.72 %	17.30 % 18.01 %	2.43 % 2.27 %
Mailfence	4646 4881	3675 3836	853 933	118 112	79.10 % 78.59 %	18.36 % 19.11 %	2.54 % 2.29 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.