HubSpot and Kit Email Deliverability Comparison

HubSpot

Kit

In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.920 64.911	51.721 50.481	12.211 13.230	1.231 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.67 % 77.77 %	18.81 % 20.38 %	1.90 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4921 4894	3887 3792	954 1020	95 105	78.99 % 77.48 %	19.39 % 20.84 %	1.93 % 2.15 %
Elektronics	4889 5030	3946 3922	868 1020	92 105	80.71 % 77.97 %	17.75 % 20.28 %	1.88 % 2.09 %
Entertainment	5035 4908	3990 3808	968 1006	94 106	79.25 % 77.59 %	19.23 % 20.50 %	1.87 % 2.16 %
Cosmetics & Beauty	4811 5065	3863 3980	877 1006	92 100	80.30 % 78.58 %	18.23 % 19.86 %	1.91 % 1.97 %
Food & Drink	5038 4988	4013 3861	960 1016	98 114	79.65 % 77.41 %	19.06 % 20.37 %	1.95 % 2.29 %
Home & Garden	5007 5048	3975 3865	951 1080	99 107	79.39 % 76.56 %	18.99 % 21.39 %	1.98 % 2.12 %
Finance	4972 4952	4096 3998	801 864	93 108	82.38 % 80.74 %	16.11 % 17.45 %	1.87 % 2.18 %
Health	5130 5084	4229 4083	824 910	104 110	82.44 % 80.31 %	16.06 % 17.90 %	2.03 % 2.16 %
Pets	5162 5014	4064 3851	1023 1061	95 118	78.73 % 76.80 %	19.82 % 21.16 %	1.84 % 2.35 %
Sport & Fitness	5037 5062	3977 3947	978 1014	91 115	78.96 % 77.97 %	19.42 % 20.03 %	1.81 % 2.27 %
Job & Career	4916 4864	3805 3697	1034 1084	94 107	77.40 % 76.01 %	21.03 % 22.29 %	1.91 % 2.20 %
Dating	5047 5008	3869 3728	1101 1187	85 111	76.66 % 74.44 %	21.81 % 23.70 %	1.68 % 2.22 %
Other	4955 4994	4007 3949	872 962	99 114	80.87 % 79.07 %	17.60 % 19.26 %	2.00 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4577 4615	3509 3460	1001 1070	95 95	76.67 % 74.97 %	21.87 % 23.19 %	2.08 % 2.06 %
Outlook Mail	4858 4732	3796 3659	971 972	85 106	78.14 % 77.32 %	19.99 % 20.54 %	1.75 % 2.24 %
Yahoo Mail	4612 4596	3634 3525	909 976	86 99	78.79 % 76.70 %	19.71 % 21.24 %	1.86 % 2.15 %
AOL Mail	4848 4786	3825 3707	962 993	89 103	78.90 % 77.46 %	19.84 % 20.75 %	1.84 % 2.15 %
Mail.com	4734 4724	3815 3756	861 884	80 104	80.59 % 79.51 %	18.19 % 18.71 %	1.69 % 2.20 %
Yandex Mail	4565 4809	3649 3687	856 1032	85 108	79.93 % 76.67 %	18.75 % 21.46 %	1.86 % 2.25 %
GMX Mail	4689 4636	3692 3545	919 1018	91 99	78.74 % 76.47 %	19.60 % 21.96 %	1.94 % 2.14 %
Zoho Mail	4630 4604	3737 3626	838 901	77 98	80.71 % 78.76 %	18.10 % 19.57 %	1.66 % 2.13 %
ProtonMail	4596 4602	3709 3648	821 873	94 100	80.70 % 79.27 %	17.86 % 18.97 %	2.05 % 2.17 %
Custom Mail	4607 4653	3767 3729	763 838	86 107	81.77 % 80.14 %	16.56 % 18.01 %	1.87 % 2.30 %
iCloud Mail	4778 4683	3635 3462	1070 1135	91 105	76.08 % 73.93 %	22.39 % 24.24 %	1.90 % 2.24 %
Tuta	4638 4804	3797 3807	775 907	94 107	81.87 % 79.25 %	16.71 % 18.88 %	2.03 % 2.23 %
Juno.com	4796 4682	3931 3714	781 883	95 108	81.96 % 79.33 %	16.28 % 18.86 %	1.98 % 2.31 %
Mailfence	3992 3985	3225 3156	684 748	83 81	80.79 % 79.20 %	17.13 % 18.77 %	2.08 % 2.03 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.