HubSpot and Kit Email Deliverability Comparison

HubSpot

Kit

In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.472 65.621	50.685 50.314	13.324 13.738	1.463 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 76.67 %	20.35 % 20.94 %	2.23 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4895 5042	3776 3840	1012 1080	107 122	77.14 % 76.16 %	20.67 % 21.42 %	2.19 % 2.42 %
Elektronics	4936 5023	3863 3896	964 1009	109 118	78.26 % 77.56 %	19.53 % 20.09 %	2.21 % 2.35 %
Entertainment	5054 4933	3903 3725	1046 1090	105 118	77.23 % 75.51 %	20.70 % 22.10 %	2.08 % 2.39 %
Cosmetics & Beauty	4988 5085	3870 3936	1010 1031	108 118	77.59 % 77.40 %	20.25 % 20.28 %	2.17 % 2.32 %
Food & Drink	5071 5012	3918 3825	1036 1061	117 126	77.26 % 76.32 %	20.43 % 21.17 %	2.31 % 2.51 %
Home & Garden	5056 5076	3891 3873	1046 1079	119 124	76.96 % 76.30 %	20.69 % 21.26 %	2.35 % 2.44 %
Finance	4956 5014	3977 4023	869 879	110 112	80.25 % 80.24 %	17.53 % 17.53 %	2.22 % 2.23 %
Health	5162 5057	4162 4041	873 900	127 116	80.63 % 79.91 %	16.91 % 17.80 %	2.46 % 2.29 %
Pets	5158 5164	3933 3883	1102 1147	123 134	76.25 % 75.19 %	21.36 % 22.21 %	2.38 % 2.59 %
Sport & Fitness	5076 5206	3909 3990	1065 1088	102 128	77.01 % 76.64 %	20.98 % 20.90 %	2.01 % 2.46 %
Job & Career	4884 4969	3672 3680	1100 1170	112 119	75.18 % 74.06 %	22.52 % 23.55 %	2.29 % 2.39 %
Dating	5216 5040	3849 3677	1263 1244	104 119	73.79 % 72.96 %	24.21 % 24.68 %	1.99 % 2.36 %
Other	5020 5000	3962 3925	938 960	120 115	78.92 % 78.50 %	18.69 % 19.20 %	2.39 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4683	3380 3410	1111 1173	113 100	73.41 % 72.82 %	24.13 % 25.05 %	2.45 % 2.14 %
Outlook Mail	4670 4706	3530 3575	1042 1022	98 109	75.59 % 75.97 %	22.31 % 21.72 %	2.10 % 2.32 %
Yahoo Mail	4833 4615	3698 3487	1029 1020	106 108	76.52 % 75.56 %	21.29 % 22.10 %	2.19 % 2.34 %
AOL Mail	4796 4798	3648 3652	1041 1033	107 113	76.06 % 76.12 %	21.71 % 21.53 %	2.23 % 2.36 %
Mail.com	4642 4671	3626 3636	919 922	97 113	78.11 % 77.84 %	19.80 % 19.74 %	2.09 % 2.42 %
Yandex Mail	4476 4736	3445 3582	935 1041	96 113	76.97 % 75.63 %	20.89 % 21.98 %	2.14 % 2.39 %
GMX Mail	4705 4508	3593 3383	1010 1021	102 104	76.37 % 75.04 %	21.47 % 22.65 %	2.17 % 2.31 %
Zoho Mail	4616 4772	3636 3720	890 938	90 114	78.77 % 77.95 %	19.28 % 19.66 %	1.95 % 2.39 %
ProtonMail	4477 4515	3518 3546	852 851	107 118	78.58 % 78.54 %	19.03 % 18.85 %	2.39 % 2.61 %
Custom Mail	4604 4563	3686 3626	813 819	105 118	80.06 % 79.47 %	17.66 % 17.95 %	2.28 % 2.59 %
iCloud Mail	4827 4728	3553 3445	1168 1173	106 110	73.61 % 72.86 %	24.20 % 24.81 %	2.20 % 2.33 %
Tuta	4676 4836	3733 3793	831 925	112 118	79.83 % 78.43 %	17.77 % 19.13 %	2.40 % 2.44 %
Juno.com	4780 4616	3858 3645	813 859	109 112	80.71 % 78.96 %	17.01 % 18.61 %	2.28 % 2.43 %
Mailfence	4766 4874	3781 3814	870 941	115 119	79.33 % 78.25 %	18.25 % 19.31 %	2.41 % 2.44 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.