HubSpot and Kit Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.861 44.416	345.114 37.223	80.069 5.651	13.678 1.542

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.64 % 83.81 %	18.24 % 12.72 %	3.12 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33883 3361	27698 2910	5258 364	927 87	81.75 % 86.58 %	15.52 % 10.83 %	2.74 % 2.59 %
Elektronics	33926 3377	26921 2860	6027 395	978 122	79.35 % 84.69 %	17.77 % 11.70 %	2.88 % 3.61 %
Entertainment	33823 3442	26496 2884	6199 441	1128 117	78.34 % 83.79 %	18.33 % 12.81 %	3.34 % 3.40 %
Cosmetics & Beauty	33971 3421	26646 2855	6251 435	1074 131	78.44 % 83.46 %	18.40 % 12.72 %	3.16 % 3.83 %
Food & Drink	33527 3326	27335 2853	5219 358	973 115	81.53 % 85.78 %	15.57 % 10.76 %	2.90 % 3.46 %
Home & Garden	33831 3577	27669 3070	5231 387	931 120	81.79 % 85.83 %	15.46 % 10.82 %	2.75 % 3.35 %
Finance	33917 3282	25564 2664	7190 486	1163 132	75.37 % 81.17 %	21.20 % 14.81 %	3.43 % 4.02 %
Health	33520 3448	25605 2836	6809 472	1106 140	76.39 % 82.25 %	20.31 % 13.69 %	3.30 % 4.06 %
Pets	33797 3305	27211 2824	5578 386	1008 95	80.51 % 85.45 %	16.50 % 11.68 %	2.98 % 2.87 %
Sport & Fitness	33692 3596	26140 2991	6465 495	1087 110	77.59 % 83.18 %	19.19 % 13.77 %	3.23 % 3.06 %
Job & Career	33381 3377	25631 2745	6576 497	1174 135	76.78 % 81.29 %	19.70 % 14.72 %	3.52 % 4.00 %
Dating	34015 3528	25070 2873	7776 526	1169 129	73.70 % 81.43 %	22.86 % 14.91 %	3.44 % 3.66 %
Other	33578 3376	27128 2858	5490 409	960 109	80.79 % 84.66 %	16.35 % 12.11 %	2.86 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43255 3407	32383 2669	9353 586	1519 152	74.87 % 78.34 %	21.62 % 17.20 %	3.51 % 4.46 %
Outlook Mail	43108 3397	32639 2807	8956 476	1513 114	75.71 % 82.63 %	20.78 % 14.01 %	3.51 % 3.36 %
Yahoo Mail	42930 3466	33638 2863	7935 453	1357 150	78.36 % 82.60 %	18.48 % 13.07 %	3.16 % 4.33 %
AOL Mail	42501 3328	33342 2760	7843 448	1316 120	78.45 % 82.93 %	18.45 % 13.46 %	3.10 % 3.61 %
Mail.com	42947 3516	34146 2966	7504 429	1297 121	79.51 % 84.36 %	17.47 % 12.20 %	3.02 % 3.44 %
Yandex Mail	43116 3515	33098 2901	8560 489	1458 125	76.77 % 82.53 %	19.85 % 13.91 %	3.38 % 3.56 %
GMX Mail	43066 3380	34063 2895	7747 382	1256 103	79.09 % 85.65 %	17.99 % 11.30 %	2.92 % 3.05 %
Zoho Mail	42450 3340	34150 2867	7062 377	1238 96	80.45 % 85.84 %	16.64 % 11.29 %	2.92 % 2.87 %
ProtonMail	42534 3548	34351 3058	7037 378	1146 112	80.76 % 86.19 %	16.54 % 10.65 %	2.69 % 3.16 %
Custom Mail	42667 3393	34818 2934	6665 350	1184 109	81.60 % 86.47 %	15.62 % 10.32 %	2.77 % 3.21 %
iCloud Mail	3292 3427	2580 2715	562 562	150 150	78.37 % 79.22 %	17.07 % 16.40 %	4.56 % 4.38 %
Tuta	3521 3335	2962 2867	437 369	122 99	84.12 % 85.97 %	12.41 % 11.06 %	3.46 % 2.97 %
Juno.com	3474 3364	2944 2921	408 352	122 91	84.74 % 86.83 %	11.74 % 10.46 %	3.51 % 2.71 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.