HubSpot and Kit Email Deliverability Comparison

HubSpot

Kit

In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.507 76.532	58.466 59.301	16.143 15.612	1.898 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 77.49 %	21.10 % 20.40 %	2.48 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5828 5912	4459 4544	1234 1241	135 127	76.51 % 76.86 %	21.17 % 20.99 %	2.32 % 2.15 %
Elektronics	6039 5766	4648 4517	1243 1128	148 121	76.97 % 78.34 %	20.58 % 19.56 %	2.45 % 2.10 %
Entertainment	5667 5963	4323 4535	1210 1304	134 124	76.28 % 76.05 %	21.35 % 21.87 %	2.36 % 2.08 %
Cosmetics & Beauty	5844 5998	4449 4673	1258 1202	137 123	76.13 % 77.91 %	21.53 % 20.04 %	2.34 % 2.05 %
Food & Drink	5969 5958	4549 4579	1266 1250	154 129	76.21 % 76.85 %	21.21 % 20.98 %	2.58 % 2.17 %
Home & Garden	5808 5970	4434 4625	1229 1217	145 128	76.34 % 77.47 %	21.16 % 20.39 %	2.50 % 2.14 %
Finance	5732 5740	4565 4653	1028 968	139 119	79.64 % 81.06 %	17.93 % 16.86 %	2.42 % 2.07 %
Health	6068 5751	4846 4689	1060 936	162 126	79.86 % 81.53 %	17.47 % 16.28 %	2.67 % 2.19 %
Pets	6016 5989	4543 4607	1317 1252	156 130	75.52 % 76.92 %	21.89 % 20.90 %	2.59 % 2.17 %
Sport & Fitness	5813 5853	4425 4490	1245 1239	143 124	76.12 % 76.71 %	21.42 % 21.17 %	2.46 % 2.12 %
Job & Career	5966 5995	4423 4501	1395 1360	148 134	74.14 % 75.08 %	23.38 % 22.69 %	2.48 % 2.24 %
Dating	5962 5933	4284 4377	1533 1430	145 126	71.86 % 73.77 %	25.71 % 24.10 %	2.43 % 2.12 %
Other	5795 5704	4518 4511	1125 1085	152 108	77.96 % 79.08 %	19.41 % 19.02 %	2.62 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5459 5520	3946 4092	1370 1319	143 109	72.28 % 74.13 %	25.10 % 23.89 %	2.62 % 1.97 %
Outlook Mail	5338 5479	3974 4158	1241 1211	123 110	74.45 % 75.89 %	23.25 % 22.10 %	2.30 % 2.01 %
Yahoo Mail	5905 5595	4446 4278	1315 1203	144 114	75.29 % 76.46 %	22.27 % 21.50 %	2.44 % 2.04 %
AOL Mail	5436 5586	4096 4286	1209 1184	131 116	75.35 % 76.73 %	22.24 % 21.20 %	2.41 % 2.08 %
Mail.com	5644 5302	4345 4177	1161 1014	138 111	76.98 % 78.78 %	20.57 % 19.12 %	2.45 % 2.09 %
Yandex Mail	5267 5317	4000 4061	1147 1150	120 106	75.94 % 76.38 %	21.78 % 21.63 %	2.28 % 1.99 %
GMX Mail	5525 5513	4122 4162	1265 1232	138 119	74.61 % 75.49 %	22.90 % 22.35 %	2.50 % 2.16 %
Zoho Mail	5450 5551	4229 4352	1080 1075	141 124	77.60 % 78.40 %	19.82 % 19.37 %	2.59 % 2.23 %
ProtonMail	5357 5360	4211 4252	1012 985	134 123	78.61 % 79.33 %	18.89 % 18.38 %	2.50 % 2.29 %
Custom Mail	5277 5286	4191 4241	954 931	132 114	79.42 % 80.23 %	18.08 % 17.61 %	2.50 % 2.16 %
iCloud Mail	5489 5371	4015 3988	1328 1275	146 108	73.15 % 74.25 %	24.19 % 23.74 %	2.66 % 2.01 %
Tuta	5283 5665	4142 4487	1011 1057	130 121	78.40 % 79.21 %	19.14 % 18.66 %	2.46 % 2.14 %
Juno.com	5506 5545	4365 4458	1009 967	132 120	79.28 % 80.40 %	18.33 % 17.44 %	2.40 % 2.16 %
Mailfence	5571 5442	4384 4309	1041 1009	146 124	78.69 % 79.18 %	18.69 % 18.54 %	2.62 % 2.28 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.