HubSpot and Kit Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.408 70.870	367.201 59.155	83.633 9.240	14.574 2.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.90 % 83.47 %	17.97 % 13.04 %	3.13 % 3.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35947 5419	29467 4672	5498 594	982 153	81.97 % 86.22 %	15.29 % 10.96 %	2.73 % 2.82 %
Elektronics	35933 5399	28618 4553	6274 653	1041 193	79.64 % 84.33 %	17.46 % 12.09 %	2.90 % 3.57 %
Entertainment	35924 5474	28223 4567	6485 723	1216 184	78.56 % 83.43 %	18.05 % 13.21 %	3.38 % 3.36 %
Cosmetics & Beauty	36027 5397	28354 4495	6523 700	1150 202	78.70 % 83.29 %	18.11 % 12.97 %	3.19 % 3.74 %
Food & Drink	35591 5336	29102 4555	5459 595	1030 186	81.77 % 85.36 %	15.34 % 11.15 %	2.89 % 3.49 %
Home & Garden	35908 5656	29439 4848	5472 632	997 176	81.98 % 85.71 %	15.24 % 11.17 %	2.78 % 3.11 %
Finance	35979 5244	27226 4237	7516 799	1237 208	75.67 % 80.80 %	20.89 % 15.24 %	3.44 % 3.97 %
Health	35557 5525	27275 4526	7108 779	1174 220	76.71 % 81.92 %	19.99 % 14.10 %	3.30 % 3.98 %
Pets	35935 5343	29012 4543	5850 639	1073 161	80.73 % 85.03 %	16.28 % 11.96 %	2.99 % 3.01 %
Sport & Fitness	35694 5709	27777 4717	6754 803	1163 189	77.82 % 82.62 %	18.92 % 14.07 %	3.26 % 3.31 %
Job & Career	35317 5371	27196 4339	6874 811	1247 221	77.01 % 80.79 %	19.46 % 15.10 %	3.53 % 4.11 %
Dating	36035 5570	26715 4524	8088 850	1232 196	74.14 % 81.22 %	22.44 % 15.26 %	3.42 % 3.52 %
Other	35561 5427	28797 4579	5732 662	1032 186	80.98 % 84.37 %	16.12 % 12.20 %	2.90 % 3.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45292 5434	33939 4230	9717 948	1636 256	74.93 % 77.84 %	21.45 % 17.45 %	3.61 % 4.71 %
Outlook Mail	45187 5466	34329 4487	9266 784	1592 195	75.97 % 82.09 %	20.51 % 14.34 %	3.52 % 3.57 %
Yahoo Mail	44916 5430	35280 4481	8212 732	1424 217	78.55 % 82.52 %	18.28 % 13.48 %	3.17 % 4.00 %
AOL Mail	44547 5480	35030 4543	8124 749	1393 188	78.64 % 82.90 %	18.24 % 13.67 %	3.13 % 3.43 %
Mail.com	44953 5555	35824 4664	7766 699	1363 192	79.69 % 83.96 %	17.28 % 12.58 %	3.03 % 3.46 %
Yandex Mail	45211 5623	34808 4613	8870 806	1533 204	76.99 % 82.04 %	19.62 % 14.33 %	3.39 % 3.63 %
GMX Mail	45129 5401	35820 4587	7989 629	1320 185	79.37 % 84.93 %	17.70 % 11.65 %	2.92 % 3.43 %
Zoho Mail	44566 5360	35941 4584	7315 614	1310 162	80.65 % 85.52 %	16.41 % 11.46 %	2.94 % 3.02 %
ProtonMail	44601 5605	36128 4829	7265 608	1208 168	81.00 % 86.16 %	16.29 % 10.85 %	2.71 % 3.00 %
Custom Mail	44682 5428	36559 4684	6890 578	1233 166	81.82 % 86.29 %	15.42 % 10.65 %	2.76 % 3.06 %
iCloud Mail	5314 5431	4178 4295	915 906	221 230	78.62 % 79.08 %	17.22 % 16.68 %	4.16 % 4.23 %
Tuta	5564 5351	4714 4577	677 613	173 161	84.72 % 85.54 %	12.17 % 11.46 %	3.11 % 3.01 %
Juno.com	5446 5306	4651 4581	627 574	168 151	85.40 % 86.34 %	11.51 % 10.82 %	3.08 % 2.85 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.