HubSpot and Kit Email Deliverability Comparison

HubSpot

Kit

In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 64.199	52.236 50.227	11.235 13.019	1.172 1.456

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 78.24 %	17.49 % 20.28 %	1.82 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 4862	4000 3822	875 1000	96 109	80.84 % 78.61 %	17.68 % 20.57 %	1.94 % 2.24 %
Elektronics	4767 4984	3908 3908	803 1013	84 108	81.98 % 78.41 %	16.84 % 20.33 %	1.76 % 2.17 %
Entertainment	4801 4853	3896 3776	843 989	88 107	81.15 % 77.81 %	17.56 % 20.38 %	1.83 % 2.20 %
Cosmetics & Beauty	4762 5017	3897 3966	813 993	88 104	81.84 % 79.05 %	17.07 % 19.79 %	1.85 % 2.07 %
Food & Drink	4908 5051	3987 3933	880 1035	92 118	81.23 % 77.87 %	17.93 % 20.49 %	1.87 % 2.34 %
Home & Garden	4970 5055	4027 3884	880 1076	93 110	81.03 % 76.83 %	17.71 % 21.29 %	1.87 % 2.18 %
Finance	5054 4966	4233 4011	764 878	93 110	83.76 % 80.77 %	15.12 % 17.68 %	1.84 % 2.22 %
Health	5160 4914	4324 3940	778 895	94 111	83.80 % 80.18 %	15.08 % 18.21 %	1.82 % 2.26 %
Pets	5111 4915	4107 3818	942 1026	90 117	80.36 % 77.68 %	18.43 % 20.87 %	1.76 % 2.38 %
Sport & Fitness	5079 4988	4098 3921	916 980	92 119	80.69 % 78.61 %	18.04 % 19.65 %	1.81 % 2.39 %
Job & Career	4919 4740	3914 3634	949 1027	94 110	79.57 % 76.67 %	19.29 % 21.67 %	1.91 % 2.32 %
Dating	4837 4881	3808 3693	976 1123	76 114	78.73 % 75.66 %	20.18 % 23.01 %	1.57 % 2.34 %
Other	4905 4973	4037 3921	816 984	92 119	82.30 % 78.85 %	16.64 % 19.79 %	1.88 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4621	3645 3520	907 1032	88 101	79.31 % 76.17 %	19.73 % 22.33 %	1.91 % 2.19 %
Outlook Mail	4930 4643	3947 3600	908 962	87 103	80.06 % 77.54 %	18.42 % 20.72 %	1.76 % 2.22 %
Yahoo Mail	4660 4629	3761 3586	842 959	83 102	80.71 % 77.47 %	18.07 % 20.72 %	1.78 % 2.20 %
AOL Mail	4836 4734	3904 3681	893 982	85 107	80.73 % 77.76 %	18.47 % 20.74 %	1.76 % 2.26 %
Mail.com	4772 4748	3915 3796	813 878	78 107	82.04 % 79.95 %	17.04 % 18.49 %	1.63 % 2.25 %
Yandex Mail	4579 4825	3732 3737	804 1026	80 116	81.50 % 77.45 %	17.56 % 21.26 %	1.75 % 2.40 %
GMX Mail	4742 4693	3829 3627	852 1016	90 103	80.75 % 77.29 %	17.97 % 21.65 %	1.90 % 2.19 %
Zoho Mail	4617 4655	3788 3691	784 910	78 104	82.04 % 79.29 %	16.98 % 19.55 %	1.69 % 2.23 %
ProtonMail	4548 4660	3748 3707	748 897	89 107	82.41 % 79.55 %	16.45 % 19.25 %	1.96 % 2.30 %
Custom Mail	4592 4697	3825 3769	710 863	85 109	83.30 % 80.24 %	15.46 % 18.37 %	1.85 % 2.32 %
iCloud Mail	4740 4629	3726 3466	955 1071	83 111	78.61 % 74.88 %	20.15 % 23.14 %	1.75 % 2.40 %
Tuta	4574 4831	3807 3840	725 935	88 109	83.23 % 79.49 %	15.85 % 19.35 %	1.92 % 2.26 %
Juno.com	4790 4702	3997 3744	726 885	93 111	83.44 % 79.63 %	15.16 % 18.82 %	1.94 % 2.36 %
Mailfence	3245 3132	2612 2463	568 603	65 66	80.49 % 78.64 %	17.50 % 19.25 %	2.00 % 2.11 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.