Kit and CleverReach Email Deliverability Comparison

Kit

CleverReach

In this comparison, the deliverability of Kit and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 65.680	50.741 50.687	13.544 13.479	1.471 1.514

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 77.17 %	20.60 % 20.52 %	2.24 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 5183	4006 3952	1114 1119	119 112	76.46 % 76.25 %	21.26 % 21.59 %	2.27 % 2.16 %
Elektronics	4893 5150	3832 4015	952 1020	109 115	78.32 % 77.96 %	19.46 % 19.81 %	2.23 % 2.23 %
Entertainment	4949 5206	3761 3977	1078 1101	110 128	76.00 % 76.39 %	21.78 % 21.15 %	2.22 % 2.46 %
Cosmetics & Beauty	5035 4841	3924 3753	1001 975	110 113	77.93 % 77.53 %	19.88 % 20.14 %	2.18 % 2.33 %
Food & Drink	5037 4975	3867 3850	1052 1014	118 111	76.77 % 77.39 %	20.89 % 20.38 %	2.34 % 2.23 %
Home & Garden	5043 5121	3881 3940	1047 1054	115 127	76.96 % 76.94 %	20.76 % 20.58 %	2.28 % 2.48 %
Finance	4986 4854	4022 3894	856 842	108 118	80.67 % 80.22 %	17.17 % 17.35 %	2.17 % 2.43 %
Health	5053 5371	4082 4317	860 942	111 112	80.78 % 80.38 %	17.02 % 17.54 %	2.20 % 2.09 %
Pets	5179 5245	3930 4017	1126 1110	123 118	75.88 % 76.59 %	21.74 % 21.16 %	2.37 % 2.25 %
Sport & Fitness	5135 4913	3924 3806	1093 1001	118 106	76.42 % 77.47 %	21.29 % 20.37 %	2.30 % 2.16 %
Job & Career	5132 4955	3835 3708	1180 1130	117 117	74.73 % 74.83 %	22.99 % 22.81 %	2.28 % 2.36 %
Dating	5113 5012	3758 3655	1244 1246	111 111	73.50 % 72.92 %	24.33 % 24.86 %	2.17 % 2.21 %
Other	4962 4854	3919 3803	941 925	102 126	78.98 % 78.35 %	18.96 % 19.06 %	2.06 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4697	3365 3439	1138 1157	94 101	73.20 % 73.22 %	24.76 % 24.63 %	2.04 % 2.15 %
Outlook Mail	4816 4568	3671 3440	1042 1026	103 102	76.23 % 75.31 %	21.64 % 22.46 %	2.14 % 2.23 %
Yahoo Mail	4767 4830	3614 3690	1048 1020	105 120	75.81 % 76.40 %	21.98 % 21.12 %	2.20 % 2.48 %
AOL Mail	4718 4697	3609 3592	1007 988	102 117	76.49 % 76.47 %	21.34 % 21.03 %	2.16 % 2.49 %
Mail.com	4694 4524	3673 3538	914 880	107 106	78.25 % 78.21 %	19.47 % 19.45 %	2.28 % 2.34 %
Yandex Mail	4654 4712	3551 3607	1002 998	101 107	76.30 % 76.55 %	21.53 % 21.18 %	2.17 % 2.27 %
GMX Mail	4610 4594	3483 3471	1027 1014	100 109	75.55 % 75.56 %	22.28 % 22.07 %	2.17 % 2.37 %
Zoho Mail	4735 4828	3698 3766	926 959	111 103	78.10 % 78.00 %	19.56 % 19.86 %	2.34 % 2.13 %
ProtonMail	4580 4851	3630 3840	835 904	115 107	79.26 % 79.16 %	18.23 % 18.64 %	2.51 % 2.21 %
Custom Mail	4559 4690	3656 3747	796 828	107 115	80.19 % 79.89 %	17.46 % 17.65 %	2.35 % 2.45 %
iCloud Mail	4680 4638	3459 3383	1123 1146	98 109	73.91 % 72.94 %	24.00 % 24.71 %	2.09 % 2.35 %
Tuta	4840 4728	3809 3772	920 854	111 102	78.70 % 79.78 %	19.01 % 18.06 %	2.29 % 2.16 %
Juno.com	4625 4734	3687 3750	833 872	105 112	79.72 % 79.21 %	18.01 % 18.42 %	2.27 % 2.37 %
Mailfence	4881 4589	3836 3652	933 833	112 104	78.59 % 79.58 %	19.11 % 18.15 %	2.29 % 2.27 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.