Kit and CleverReach Email Deliverability Comparison

Kit

CleverReach

In this comparison, the deliverability of Kit and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.621 65.729	50.314 50.913	13.738 13.357	1.569 1.459

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 77.46 %	20.94 % 20.32 %	2.39 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 5259	3840 4021	1080 1128	122 110	76.16 % 76.46 %	21.42 % 21.45 %	2.42 % 2.09 %
Elektronics	5023 5138	3896 4002	1009 1024	118 112	77.56 % 77.89 %	20.09 % 19.93 %	2.35 % 2.18 %
Entertainment	4933 5158	3725 3953	1090 1085	118 120	75.51 % 76.64 %	22.10 % 21.04 %	2.39 % 2.33 %
Cosmetics & Beauty	5085 4764	3936 3702	1031 950	118 112	77.40 % 77.71 %	20.28 % 19.94 %	2.32 % 2.35 %
Food & Drink	5012 5000	3825 3882	1061 1010	126 108	76.32 % 77.64 %	21.17 % 20.20 %	2.51 % 2.16 %
Home & Garden	5076 5031	3873 3882	1079 1031	124 118	76.30 % 77.16 %	21.26 % 20.49 %	2.44 % 2.35 %
Finance	5014 4910	4023 3965	879 832	112 113	80.24 % 80.75 %	17.53 % 16.95 %	2.23 % 2.30 %
Health	5057 5441	4041 4393	900 936	116 112	79.91 % 80.74 %	17.80 % 17.20 %	2.29 % 2.06 %
Pets	5164 5288	3883 4072	1147 1103	134 113	75.19 % 77.00 %	22.21 % 20.86 %	2.59 % 2.14 %
Sport & Fitness	5206 4911	3990 3821	1088 988	128 102	76.64 % 77.80 %	20.90 % 20.12 %	2.46 % 2.08 %
Job & Career	4969 4867	3680 3650	1170 1108	119 109	74.06 % 74.99 %	23.55 % 22.77 %	2.39 % 2.24 %
Dating	5040 5016	3677 3678	1244 1231	119 107	72.96 % 73.33 %	24.68 % 24.54 %	2.36 % 2.13 %
Other	5000 4946	3925 3892	960 931	115 123	78.50 % 78.69 %	19.20 % 18.82 %	2.30 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4683 4701	3410 3438	1173 1165	100 98	72.82 % 73.13 %	25.05 % 24.78 %	2.14 % 2.08 %
Outlook Mail	4706 4574	3575 3470	1022 1006	109 98	75.97 % 75.86 %	21.72 % 21.99 %	2.32 % 2.14 %
Yahoo Mail	4615 4802	3487 3693	1020 994	108 115	75.56 % 76.91 %	22.10 % 20.70 %	2.34 % 2.39 %
AOL Mail	4798 4735	3652 3639	1033 989	113 107	76.12 % 76.85 %	21.53 % 20.89 %	2.36 % 2.26 %
Mail.com	4671 4660	3636 3649	922 901	113 110	77.84 % 78.30 %	19.74 % 19.33 %	2.42 % 2.36 %
Yandex Mail	4736 4633	3582 3555	1041 981	113 97	75.63 % 76.73 %	21.98 % 21.17 %	2.39 % 2.09 %
GMX Mail	4508 4622	3383 3501	1021 1013	104 108	75.04 % 75.75 %	22.65 % 21.92 %	2.31 % 2.34 %
Zoho Mail	4772 4787	3720 3738	938 953	114 96	77.95 % 78.09 %	19.66 % 19.91 %	2.39 % 2.01 %
ProtonMail	4515 4774	3546 3807	851 865	118 102	78.54 % 79.74 %	18.85 % 18.12 %	2.61 % 2.14 %
Custom Mail	4563 4719	3626 3784	819 825	118 110	79.47 % 80.19 %	17.95 % 17.48 %	2.59 % 2.33 %
iCloud Mail	4728 4673	3445 3437	1173 1127	110 109	72.86 % 73.55 %	24.81 % 24.12 %	2.33 % 2.33 %
Tuta	4836 4758	3793 3801	925 861	118 96	78.43 % 79.89 %	19.13 % 18.10 %	2.44 % 2.02 %
Juno.com	4616 4742	3645 3777	859 859	112 106	78.96 % 79.65 %	18.61 % 18.11 %	2.43 % 2.24 %
Mailfence	4874 4549	3814 3624	941 818	119 107	78.25 % 79.67 %	19.31 % 17.98 %	2.44 % 2.35 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.