Kit and CleverReach Email Deliverability Comparison

Kit

CleverReach

In this comparison, the deliverability of Kit and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.643 76.821	59.459 59.232	15.559 15.812	1.625 1.777

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 77.10 %	20.30 % 20.58 %	2.12 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5920	4577 4525	1261 1261	127 134	76.73 % 76.44 %	21.14 % 21.30 %	2.13 % 2.26 %
Elektronics	5786 5997	4548 4673	1115 1193	123 131	78.60 % 77.92 %	19.27 % 19.89 %	2.13 % 2.18 %
Entertainment	5907 6136	4528 4689	1255 1302	124 145	76.65 % 76.42 %	21.25 % 21.22 %	2.10 % 2.36 %
Cosmetics & Beauty	5954 5713	4658 4452	1174 1134	122 127	78.23 % 77.93 %	19.72 % 19.85 %	2.05 % 2.22 %
Food & Drink	5862 5963	4516 4595	1216 1228	130 140	77.04 % 77.06 %	20.74 % 20.59 %	2.22 % 2.35 %
Home & Garden	5934 5883	4595 4508	1212 1231	127 144	77.44 % 76.63 %	20.42 % 20.92 %	2.14 % 2.45 %
Finance	5829 5751	4725 4619	983 992	121 140	81.06 % 80.32 %	16.86 % 17.25 %	2.08 % 2.43 %
Health	5875 6122	4778 4942	974 1050	123 130	81.33 % 80.73 %	16.58 % 17.15 %	2.09 % 2.12 %
Pets	5980 5982	4592 4574	1254 1273	134 135	76.79 % 76.46 %	20.97 % 21.28 %	2.24 % 2.26 %
Sport & Fitness	5886 5763	4519 4431	1239 1206	128 126	76.78 % 76.89 %	21.05 % 20.93 %	2.17 % 2.19 %
Job & Career	5933 5864	4448 4388	1357 1337	128 139	74.97 % 74.83 %	22.87 % 22.80 %	2.16 % 2.37 %
Dating	5976 5930	4407 4305	1442 1488	127 137	73.74 % 72.60 %	24.13 % 25.09 %	2.13 % 2.31 %
Other	5756 5797	4568 4531	1077 1117	111 149	79.36 % 78.16 %	18.71 % 19.27 %	1.93 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5364	4033 3954	1326 1289	108 121	73.77 % 73.71 %	24.25 % 24.03 %	1.98 % 2.26 %
Outlook Mail	5472 5356	4181 4034	1179 1198	112 124	76.41 % 75.32 %	21.55 % 22.37 %	2.05 % 2.32 %
Yahoo Mail	5648 5589	4305 4264	1227 1192	116 133	76.22 % 76.29 %	21.72 % 21.33 %	2.05 % 2.38 %
AOL Mail	5541 5522	4253 4189	1175 1196	113 137	76.76 % 75.86 %	21.21 % 21.66 %	2.04 % 2.48 %
Mail.com	5406 5344	4261 4192	1028 1031	117 121	78.82 % 78.44 %	19.02 % 19.29 %	2.16 % 2.26 %
Yandex Mail	5401 5575	4145 4250	1149 1201	107 124	76.75 % 76.23 %	21.27 % 21.54 %	1.98 % 2.22 %
GMX Mail	5515 5444	4185 4111	1210 1203	120 130	75.88 % 75.51 %	21.94 % 22.10 %	2.18 % 2.39 %
Zoho Mail	5463 5518	4294 4292	1049 1102	120 124	78.60 % 77.78 %	19.20 % 19.97 %	2.20 % 2.25 %
ProtonMail	5329 5687	4237 4495	970 1066	122 126	79.51 % 79.04 %	18.20 % 18.74 %	2.29 % 2.22 %
Custom Mail	5258 5525	4221 4420	918 970	119 135	80.28 % 80.00 %	17.46 % 17.56 %	2.26 % 2.44 %
iCloud Mail	5465 5436	4065 3994	1291 1319	109 123	74.38 % 73.47 %	23.62 % 24.26 %	1.99 % 2.26 %
Tuta	5744 5501	4555 4372	1065 996	124 133	79.30 % 79.48 %	18.54 % 18.11 %	2.16 % 2.42 %
Juno.com	5446 5598	4372 4396	955 1073	119 129	80.28 % 78.53 %	17.54 % 19.17 %	2.19 % 2.30 %
Mailfence	5488 5362	4352 4269	1017 976	119 117	79.30 % 79.62 %	18.53 % 18.20 %	2.17 % 2.18 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.