Kit and CleverReach Email Deliverability Comparison

Kit

CleverReach

In this comparison, the deliverability of Kit and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 76.852	59.546 59.179	15.637 15.819	1.628 1.854

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 77.00 %	20.36 % 20.58 %	2.12 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 5977	4646 4548	1262 1290	129 139	76.96 % 76.09 %	20.90 % 21.58 %	2.14 % 2.33 %
Elektronics	5734 6026	4509 4693	1103 1191	122 142	78.64 % 77.88 %	19.24 % 19.76 %	2.13 % 2.36 %
Entertainment	5794 6159	4426 4687	1248 1314	120 158	76.39 % 76.10 %	21.54 % 21.33 %	2.07 % 2.57 %
Cosmetics & Beauty	5934 5643	4640 4372	1172 1135	122 136	78.19 % 77.48 %	19.75 % 20.11 %	2.06 % 2.41 %
Food & Drink	5909 5876	4558 4530	1222 1208	129 138	77.14 % 77.09 %	20.68 % 20.56 %	2.18 % 2.35 %
Home & Garden	5900 5944	4561 4555	1210 1235	129 154	77.31 % 76.63 %	20.51 % 20.78 %	2.19 % 2.59 %
Finance	5815 5740	4713 4602	982 997	120 141	81.05 % 80.17 %	16.89 % 17.37 %	2.06 % 2.46 %
Health	5884 6250	4769 5029	989 1080	126 141	81.05 % 80.46 %	16.81 % 17.28 %	2.14 % 2.26 %
Pets	6051 6132	4624 4688	1293 1299	134 145	76.42 % 76.45 %	21.37 % 21.18 %	2.21 % 2.36 %
Sport & Fitness	6014 5711	4628 4400	1258 1183	128 128	76.95 % 77.04 %	20.92 % 20.71 %	2.13 % 2.24 %
Job & Career	6016 5882	4514 4398	1371 1341	131 143	75.03 % 74.77 %	22.79 % 22.80 %	2.18 % 2.43 %
Dating	5987 5821	4416 4230	1447 1453	124 138	73.76 % 72.67 %	24.17 % 24.96 %	2.07 % 2.37 %
Other	5736 5691	4542 4447	1080 1093	114 151	79.18 % 78.14 %	18.83 % 19.21 %	1.99 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5452	3962 3985	1308 1344	104 123	73.73 % 73.09 %	24.34 % 24.65 %	1.94 % 2.26 %
Outlook Mail	5566 5316	4246 3991	1206 1198	114 127	76.28 % 75.08 %	21.67 % 22.54 %	2.05 % 2.39 %
Yahoo Mail	5573 5645	4248 4307	1210 1195	115 143	76.22 % 76.30 %	21.71 % 21.17 %	2.06 % 2.53 %
AOL Mail	5492 5494	4219 4196	1159 1154	114 144	76.82 % 76.37 %	21.10 % 21.00 %	2.08 % 2.62 %
Mail.com	5453 5341	4295 4173	1040 1041	118 127	78.76 % 78.13 %	19.07 % 19.49 %	2.16 % 2.38 %
Yandex Mail	5432 5456	4159 4153	1163 1174	110 129	76.56 % 76.12 %	21.41 % 21.52 %	2.03 % 2.36 %
GMX Mail	5425 5392	4118 4058	1193 1201	114 133	75.91 % 75.26 %	21.99 % 22.27 %	2.10 % 2.47 %
Zoho Mail	5553 5616	4363 4374	1069 1113	121 129	78.57 % 77.88 %	19.25 % 19.82 %	2.18 % 2.30 %
ProtonMail	5414 5686	4308 4502	979 1051	127 133	79.57 % 79.18 %	18.08 % 18.48 %	2.35 % 2.34 %
Custom Mail	5273 5533	4240 4414	914 978	119 141	80.41 % 79.78 %	17.33 % 17.68 %	2.26 % 2.55 %
iCloud Mail	5457 5394	4062 3936	1286 1326	109 132	74.44 % 72.97 %	23.57 % 24.58 %	2.00 % 2.45 %
Tuta	5719 5551	4521 4406	1075 1015	123 130	79.05 % 79.37 %	18.80 % 18.28 %	2.15 % 2.34 %
Juno.com	5479 5613	4386 4419	975 1058	118 136	80.05 % 78.73 %	17.80 % 18.85 %	2.15 % 2.42 %
Mailfence	5601 5363	4419 4265	1060 971	122 127	78.90 % 79.53 %	18.93 % 18.11 %	2.18 % 2.37 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.