Kit and CleverReach Email Deliverability Comparison

Kit

CleverReach

In this comparison, the deliverability of Kit and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 63.820	50.227 51.960	13.019 10.917	1.456 1.226

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 81.42 %	20.28 % 17.11 %	2.27 % 1.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 5015	3822 4059	1000 894	109 89	78.61 % 80.94 %	20.57 % 17.83 %	2.24 % 1.77 %
Elektronics	4984 4903	3908 4027	1013 802	108 101	78.41 % 82.13 %	20.33 % 16.36 %	2.17 % 2.06 %
Entertainment	4853 4987	3776 4041	989 855	107 110	77.81 % 81.03 %	20.38 % 17.14 %	2.20 % 2.21 %
Cosmetics & Beauty	5017 4692	3966 3815	993 793	104 87	79.05 % 81.31 %	19.79 % 16.90 %	2.07 % 1.85 %
Food & Drink	5051 4953	3933 4021	1035 864	118 85	77.87 % 81.18 %	20.49 % 17.44 %	2.34 % 1.72 %
Home & Garden	5055 4815	3884 3928	1076 835	110 90	76.83 % 81.58 %	21.29 % 17.34 %	2.18 % 1.87 %
Finance	4966 5041	4011 4219	878 747	110 94	80.77 % 83.69 %	17.68 % 14.82 %	2.22 % 1.86 %
Health	4914 5068	3940 4203	895 782	111 98	80.18 % 82.93 %	18.21 % 15.43 %	2.26 % 1.93 %
Pets	4915 5113	3818 4146	1026 895	117 99	77.68 % 81.09 %	20.87 % 17.50 %	2.38 % 1.94 %
Sport & Fitness	4988 4822	3921 3945	980 805	119 95	78.61 % 81.81 %	19.65 % 16.69 %	2.39 % 1.97 %
Job & Career	4740 4766	3634 3798	1027 893	110 95	76.67 % 79.69 %	21.67 % 18.74 %	2.32 % 1.99 %
Dating	4881 4702	3693 3683	1123 957	114 84	75.66 % 78.33 %	23.01 % 20.35 %	2.34 % 1.79 %
Other	4973 4943	3921 4075	984 795	119 99	78.85 % 82.44 %	19.79 % 16.08 %	2.39 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4712	3520 3701	1032 939	101 83	76.17 % 78.54 %	22.33 % 19.93 %	2.19 % 1.76 %
Outlook Mail	4643 4525	3600 3657	962 796	103 84	77.54 % 80.82 %	20.72 % 17.59 %	2.22 % 1.86 %
Yahoo Mail	4629 4702	3586 3819	959 809	102 97	77.47 % 81.22 %	20.72 % 17.21 %	2.20 % 2.06 %
AOL Mail	4734 4630	3681 3786	982 791	107 88	77.76 % 81.77 %	20.74 % 17.08 %	2.26 % 1.90 %
Mail.com	4748 4684	3796 3843	878 777	107 86	79.95 % 82.05 %	18.49 % 16.59 %	2.25 % 1.84 %
Yandex Mail	4825 4594	3737 3715	1026 815	116 86	77.45 % 80.87 %	21.26 % 17.74 %	2.40 % 1.87 %
GMX Mail	4693 4597	3627 3688	1016 835	103 91	77.29 % 80.23 %	21.65 % 18.16 %	2.19 % 1.98 %
Zoho Mail	4655 4666	3691 3835	910 772	104 88	79.29 % 82.19 %	19.55 % 16.55 %	2.23 % 1.89 %
ProtonMail	4660 4960	3707 4119	897 774	107 100	79.55 % 83.04 %	19.25 % 15.60 %	2.30 % 2.02 %
Custom Mail	4697 4731	3769 3923	863 732	109 98	80.24 % 82.92 %	18.37 % 15.47 %	2.32 % 2.07 %
iCloud Mail	4629 4514	3466 3590	1071 851	111 88	74.88 % 79.53 %	23.14 % 18.85 %	2.40 % 1.95 %
Tuta	4831 4689	3840 3889	935 736	109 78	79.49 % 82.94 %	19.35 % 15.70 %	2.26 % 1.66 %
Juno.com	4702 4686	3744 3885	885 732	111 97	79.63 % 82.91 %	18.82 % 15.62 %	2.36 % 2.07 %
Mailfence	3132 3130	2463 2510	603 558	66 62	78.64 % 80.19 %	19.25 % 17.83 %	2.11 % 1.98 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.