Kit and CleverReach Email Deliverability Comparison

Kit

CleverReach

In this comparison, the deliverability of Kit and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 65.591	50.857 51.083	13.425 13.168	1.400 1.340

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 77.88 %	20.44 % 20.08 %	2.13 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 5176	3803 3986	1032 1089	99 101	77.08 % 77.01 %	20.92 % 21.04 %	2.01 % 1.95 %
Elektronics	5055 5079	3941 3994	1011 978	103 107	77.96 % 78.64 %	20.00 % 19.26 %	2.04 % 2.11 %
Entertainment	4928 5099	3792 3952	1035 1029	101 118	76.95 % 77.51 %	21.00 % 20.18 %	2.05 % 2.31 %
Cosmetics & Beauty	5118 4855	3991 3794	1023 964	104 97	77.98 % 78.15 %	19.99 % 19.86 %	2.03 % 2.00 %
Food & Drink	5034 5054	3884 3934	1036 1026	114 94	77.16 % 77.84 %	20.58 % 20.30 %	2.26 % 1.86 %
Home & Garden	5153 4930	3928 3827	1118 997	107 106	76.23 % 77.63 %	21.70 % 20.22 %	2.08 % 2.15 %
Finance	4996 5052	4055 4098	837 850	104 104	81.16 % 81.12 %	16.75 % 16.83 %	2.08 % 2.06 %
Health	5193 5385	4178 4332	905 949	110 104	80.45 % 80.45 %	17.43 % 17.62 %	2.12 % 1.93 %
Pets	5084 5176	3890 4012	1078 1063	116 101	76.51 % 77.51 %	21.20 % 20.54 %	2.28 % 1.95 %
Sport & Fitness	5108 4783	3960 3736	1035 950	113 97	77.53 % 78.11 %	20.26 % 19.86 %	2.21 % 2.03 %
Job & Career	4965 4963	3736 3751	1122 1108	107 104	75.25 % 75.58 %	22.60 % 22.33 %	2.16 % 2.10 %
Dating	5067 4853	3721 3566	1233 1196	113 91	73.44 % 73.48 %	24.33 % 24.64 %	2.23 % 1.88 %
Other	5047 5186	3978 4101	960 969	109 116	78.82 % 79.08 %	19.02 % 18.68 %	2.16 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4758	3416 3508	1106 1160	89 90	74.08 % 73.73 %	23.99 % 24.38 %	1.93 % 1.89 %
Outlook Mail	4718 4440	3624 3390	996 960	98 90	76.81 % 76.35 %	21.11 % 21.62 %	2.08 % 2.03 %
Yahoo Mail	4739 4735	3614 3664	1025 966	100 105	76.26 % 77.38 %	21.63 % 20.40 %	2.11 % 2.22 %
AOL Mail	4678 4668	3600 3624	979 949	99 95	76.96 % 77.63 %	20.93 % 20.33 %	2.12 % 2.04 %
Mail.com	4706 4759	3722 3743	879 918	105 98	79.09 % 78.65 %	18.68 % 19.29 %	2.23 % 2.06 %
Yandex Mail	4695 4645	3578 3561	1010 993	107 91	76.21 % 76.66 %	21.51 % 21.38 %	2.28 % 1.96 %
GMX Mail	4660 4689	3523 3543	1042 1039	95 107	75.60 % 75.56 %	22.36 % 22.16 %	2.04 % 2.28 %
Zoho Mail	4695 4660	3696 3669	904 905	95 86	78.72 % 78.73 %	19.25 % 19.42 %	2.02 % 1.85 %
ProtonMail	4557 4930	3621 3945	834 883	102 102	79.46 % 80.02 %	18.30 % 17.91 %	2.24 % 2.07 %
Custom Mail	4681 4755	3745 3824	830 829	106 102	80.00 % 80.42 %	17.73 % 17.43 %	2.26 % 2.15 %
iCloud Mail	4774 4483	3490 3326	1184 1059	100 98	73.10 % 74.19 %	24.80 % 23.62 %	2.09 % 2.19 %
Tuta	4811 4691	3803 3781	907 828	101 82	79.05 % 80.60 %	18.85 % 17.65 %	2.10 % 1.75 %
Juno.com	4612 4708	3652 3758	853 850	107 100	79.18 % 79.82 %	18.50 % 18.05 %	2.32 % 2.12 %
Mailfence	4745 4670	3773 3747	876 829	96 94	79.52 % 80.24 %	18.46 % 17.75 %	2.02 % 2.01 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.