Kit and CleverReach Email Deliverability Comparison

Kit

CleverReach

In this comparison, the deliverability of Kit and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.946 65.627	51.041 50.702	13.503 13.404	1.402 1.521

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 77.26 %	20.48 % 20.42 %	2.13 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4980 5201	3830 3958	1049 1129	101 114	76.91 % 76.10 %	21.06 % 21.71 %	2.03 % 2.19 %
Elektronics	5025 5061	3920 3937	1000 1009	105 115	78.01 % 77.79 %	19.90 % 19.94 %	2.09 % 2.27 %
Entertainment	4935 5098	3777 3903	1052 1061	106 134	76.53 % 76.56 %	21.32 % 20.81 %	2.15 % 2.63 %
Cosmetics & Beauty	5214 4857	4061 3764	1045 977	108 116	77.89 % 77.50 %	20.04 % 20.12 %	2.07 % 2.39 %
Food & Drink	5131 4994	3948 3859	1067 1022	116 113	76.94 % 77.27 %	20.80 % 20.46 %	2.26 % 2.26 %
Home & Garden	5101 4924	3921 3798	1072 1008	108 118	76.87 % 77.13 %	21.02 % 20.47 %	2.12 % 2.40 %
Finance	5025 4986	4072 4016	855 857	98 113	81.03 % 80.55 %	17.01 % 17.19 %	1.95 % 2.27 %
Health	5187 5418	4184 4340	895 963	108 115	80.66 % 80.10 %	17.25 % 17.77 %	2.08 % 2.12 %
Pets	5110 5251	3890 4033	1104 1100	116 118	76.13 % 76.80 %	21.60 % 20.95 %	2.27 % 2.25 %
Sport & Fitness	5292 4817	4096 3752	1076 958	120 107	77.40 % 77.89 %	20.33 % 19.89 %	2.27 % 2.22 %
Job & Career	4926 4910	3681 3674	1140 1121	105 115	74.73 % 74.83 %	23.14 % 22.83 %	2.13 % 2.34 %
Dating	5051 5001	3729 3659	1216 1232	106 110	73.83 % 73.17 %	24.07 % 24.64 %	2.10 % 2.20 %
Other	4969 5109	3932 4009	932 967	105 133	79.13 % 78.47 %	18.76 % 18.93 %	2.11 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4680 4675	3457 3428	1133 1144	90 103	73.87 % 73.33 %	24.21 % 24.47 %	1.92 % 2.20 %
Outlook Mail	4799 4532	3678 3427	1022 1003	99 102	76.64 % 75.62 %	21.30 % 22.13 %	2.06 % 2.25 %
Yahoo Mail	4717 4769	3592 3653	1026 994	99 122	76.15 % 76.60 %	21.75 % 20.84 %	2.10 % 2.56 %
AOL Mail	4718 4688	3624 3610	996 969	98 109	76.81 % 77.01 %	21.11 % 20.67 %	2.08 % 2.33 %
Mail.com	4728 4723	3731 3704	895 910	102 109	78.91 % 78.42 %	18.93 % 19.27 %	2.16 % 2.31 %
Yandex Mail	4695 4666	3578 3558	1013 1002	104 106	76.21 % 76.25 %	21.58 % 21.47 %	2.22 % 2.27 %
GMX Mail	4634 4739	3514 3574	1028 1046	92 119	75.83 % 75.42 %	22.18 % 22.07 %	1.99 % 2.51 %
Zoho Mail	4700 4721	3697 3688	903 931	100 102	78.66 % 78.12 %	19.21 % 19.72 %	2.13 % 2.16 %
ProtonMail	4492 4850	3564 3847	825 893	103 110	79.34 % 79.32 %	18.37 % 18.41 %	2.29 % 2.27 %
Custom Mail	4608 4761	3690 3786	815 860	103 115	80.08 % 79.52 %	17.69 % 18.06 %	2.24 % 2.42 %
iCloud Mail	4781 4565	3518 3353	1161 1101	102 111	73.58 % 73.45 %	24.28 % 24.12 %	2.13 % 2.43 %
Tuta	4851 4644	3837 3699	913 850	101 95	79.10 % 79.65 %	18.82 % 18.30 %	2.08 % 2.05 %
Juno.com	4656 4715	3697 3732	856 871	103 112	79.40 % 79.15 %	18.38 % 18.47 %	2.21 % 2.38 %
Mailfence	4887 4579	3864 3643	917 830	106 106	79.07 % 79.56 %	18.76 % 18.13 %	2.17 % 2.31 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.