Kit and CleverReach Email Deliverability Comparison

Kit

CleverReach

In this comparison, the deliverability of Kit and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 64.607	50.481 51.485	13.230 11.987	1.420 1.282

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 79.69 %	20.38 % 18.55 %	2.19 % 1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 5149	3792 4064	1020 995	105 98	77.48 % 78.93 %	20.84 % 19.32 %	2.15 % 1.90 %
Elektronics	5030 4937	3922 3959	1020 884	105 105	77.97 % 80.19 %	20.28 % 17.91 %	2.09 % 2.13 %
Entertainment	4908 5044	3808 4003	1006 934	106 111	77.59 % 79.36 %	20.50 % 18.52 %	2.16 % 2.20 %
Cosmetics & Beauty	5065 4653	3980 3713	1006 852	100 90	78.58 % 79.80 %	19.86 % 18.31 %	1.97 % 1.93 %
Food & Drink	4988 5047	3861 4017	1016 954	114 93	77.41 % 79.59 %	20.37 % 18.90 %	2.29 % 1.84 %
Home & Garden	5048 4863	3865 3865	1080 916	107 99	76.56 % 79.48 %	21.39 % 18.84 %	2.12 % 2.04 %
Finance	4952 5039	3998 4163	864 796	108 98	80.74 % 82.62 %	17.45 % 15.80 %	2.18 % 1.94 %
Health	5084 5172	4083 4226	910 855	110 99	80.31 % 81.71 %	17.90 % 16.53 %	2.16 % 1.91 %
Pets	5014 5116	3851 4064	1061 968	118 99	76.80 % 79.44 %	21.16 % 18.92 %	2.35 % 1.94 %
Sport & Fitness	5062 4798	3947 3846	1014 866	115 97	77.97 % 80.16 %	20.03 % 18.05 %	2.27 % 2.02 %
Job & Career	4864 4890	3697 3804	1084 995	107 100	76.01 % 77.79 %	22.29 % 20.35 %	2.20 % 2.04 %
Dating	5008 4802	3728 3639	1187 1088	111 88	74.44 % 75.78 %	23.70 % 22.66 %	2.22 % 1.83 %
Other	4994 5097	3949 4122	962 884	114 105	79.07 % 80.87 %	19.26 % 17.34 %	2.28 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4699	3460 3577	1070 1043	95 84	74.97 % 76.12 %	23.19 % 22.20 %	2.06 % 1.79 %
Outlook Mail	4732 4544	3659 3589	972 876	106 87	77.32 % 78.98 %	20.54 % 19.28 %	2.24 % 1.91 %
Yahoo Mail	4596 4692	3525 3723	976 875	99 102	76.70 % 79.35 %	21.24 % 18.65 %	2.15 % 2.17 %
AOL Mail	4786 4679	3707 3742	993 865	103 92	77.46 % 79.97 %	20.75 % 18.49 %	2.15 % 1.97 %
Mail.com	4724 4710	3756 3774	884 851	104 92	79.51 % 80.13 %	18.71 % 18.07 %	2.20 % 1.95 %
Yandex Mail	4809 4584	3687 3617	1032 891	108 89	76.67 % 78.90 %	21.46 % 19.44 %	2.25 % 1.94 %
GMX Mail	4636 4687	3545 3659	1018 936	99 102	76.47 % 78.07 %	21.96 % 19.97 %	2.14 % 2.18 %
Zoho Mail	4604 4616	3626 3721	901 829	98 85	78.76 % 80.61 %	19.57 % 17.96 %	2.13 % 1.84 %
ProtonMail	4602 4942	3648 4026	873 831	100 102	79.27 % 81.46 %	18.97 % 16.82 %	2.17 % 2.06 %
Custom Mail	4653 4792	3729 3915	838 786	107 99	80.14 % 81.70 %	18.01 % 16.40 %	2.30 % 2.07 %
iCloud Mail	4683 4499	3462 3449	1135 963	105 95	73.93 % 76.66 %	24.24 % 21.40 %	2.24 % 2.11 %
Tuta	4804 4611	3807 3769	907 774	107 80	79.25 % 81.74 %	18.88 % 16.79 %	2.23 % 1.73 %
Juno.com	4682 4635	3714 3767	883 784	108 96	79.33 % 81.27 %	18.86 % 16.91 %	2.31 % 2.07 %
Mailfence	3985 3917	3156 3157	748 683	81 77	79.20 % 80.60 %	18.77 % 17.44 %	2.03 % 1.97 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.