CleverReach and Kit Email Deliverability Comparison

CleverReach

Kit

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.591 65.682	51.083 50.857	13.168 13.425	1.340 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.88 % 77.43 %	20.08 % 20.44 %	2.04 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 4934	3986 3803	1089 1032	101 99	77.01 % 77.08 %	21.04 % 20.92 %	1.95 % 2.01 %
Elektronics	5079 5055	3994 3941	978 1011	107 103	78.64 % 77.96 %	19.26 % 20.00 %	2.11 % 2.04 %
Entertainment	5099 4928	3952 3792	1029 1035	118 101	77.51 % 76.95 %	20.18 % 21.00 %	2.31 % 2.05 %
Cosmetics & Beauty	4855 5118	3794 3991	964 1023	97 104	78.15 % 77.98 %	19.86 % 19.99 %	2.00 % 2.03 %
Food & Drink	5054 5034	3934 3884	1026 1036	94 114	77.84 % 77.16 %	20.30 % 20.58 %	1.86 % 2.26 %
Home & Garden	4930 5153	3827 3928	997 1118	106 107	77.63 % 76.23 %	20.22 % 21.70 %	2.15 % 2.08 %
Finance	5052 4996	4098 4055	850 837	104 104	81.12 % 81.16 %	16.83 % 16.75 %	2.06 % 2.08 %
Health	5385 5193	4332 4178	949 905	104 110	80.45 % 80.45 %	17.62 % 17.43 %	1.93 % 2.12 %
Pets	5176 5084	4012 3890	1063 1078	101 116	77.51 % 76.51 %	20.54 % 21.20 %	1.95 % 2.28 %
Sport & Fitness	4783 5108	3736 3960	950 1035	97 113	78.11 % 77.53 %	19.86 % 20.26 %	2.03 % 2.21 %
Job & Career	4963 4965	3751 3736	1108 1122	104 107	75.58 % 75.25 %	22.33 % 22.60 %	2.10 % 2.16 %
Dating	4853 5067	3566 3721	1196 1233	91 113	73.48 % 73.44 %	24.64 % 24.33 %	1.88 % 2.23 %
Other	5186 5047	4101 3978	969 960	116 109	79.08 % 78.82 %	18.68 % 19.02 %	2.24 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4758 4611	3508 3416	1160 1106	90 89	73.73 % 74.08 %	24.38 % 23.99 %	1.89 % 1.93 %
Outlook Mail	4440 4718	3390 3624	960 996	90 98	76.35 % 76.81 %	21.62 % 21.11 %	2.03 % 2.08 %
Yahoo Mail	4735 4739	3664 3614	966 1025	105 100	77.38 % 76.26 %	20.40 % 21.63 %	2.22 % 2.11 %
AOL Mail	4668 4678	3624 3600	949 979	95 99	77.63 % 76.96 %	20.33 % 20.93 %	2.04 % 2.12 %
Mail.com	4759 4706	3743 3722	918 879	98 105	78.65 % 79.09 %	19.29 % 18.68 %	2.06 % 2.23 %
Yandex Mail	4645 4695	3561 3578	993 1010	91 107	76.66 % 76.21 %	21.38 % 21.51 %	1.96 % 2.28 %
GMX Mail	4689 4660	3543 3523	1039 1042	107 95	75.56 % 75.60 %	22.16 % 22.36 %	2.28 % 2.04 %
Zoho Mail	4660 4695	3669 3696	905 904	86 95	78.73 % 78.72 %	19.42 % 19.25 %	1.85 % 2.02 %
ProtonMail	4930 4557	3945 3621	883 834	102 102	80.02 % 79.46 %	17.91 % 18.30 %	2.07 % 2.24 %
Custom Mail	4755 4681	3824 3745	829 830	102 106	80.42 % 80.00 %	17.43 % 17.73 %	2.15 % 2.26 %
iCloud Mail	4483 4774	3326 3490	1059 1184	98 100	74.19 % 73.10 %	23.62 % 24.80 %	2.19 % 2.09 %
Tuta	4691 4811	3781 3803	828 907	82 101	80.60 % 79.05 %	17.65 % 18.85 %	1.75 % 2.10 %
Juno.com	4708 4612	3758 3652	850 853	100 107	79.82 % 79.18 %	18.05 % 18.50 %	2.12 % 2.32 %
Mailfence	4670 4745	3747 3773	829 876	94 96	80.24 % 79.52 %	17.75 % 18.46 %	2.01 % 2.02 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.