CleverReach and Kit Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.069 70.870	378.294 59.155	72.159 9.240	13.616 2.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 83.47 %	15.55 % 13.04 %	2.93 % 3.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35861 5419	30288 4672	4649 594	924 153	84.46 % 86.22 %	12.96 % 10.96 %	2.58 % 2.82 %
Elektronics	35543 5399	29206 4553	5340 653	997 193	82.17 % 84.33 %	15.02 % 12.09 %	2.81 % 3.57 %
Entertainment	35669 5474	28964 4567	5601 723	1104 184	81.20 % 83.43 %	15.70 % 13.21 %	3.10 % 3.36 %
Cosmetics & Beauty	35591 5397	28942 4495	5604 700	1045 202	81.32 % 83.29 %	15.75 % 12.97 %	2.94 % 3.74 %
Food & Drink	35451 5336	29943 4555	4613 595	895 186	84.46 % 85.36 %	13.01 % 11.15 %	2.52 % 3.49 %
Home & Garden	36302 5656	30694 4848	4687 632	921 176	84.55 % 85.71 %	12.91 % 11.17 %	2.54 % 3.11 %
Finance	35580 5244	27873 4237	6533 799	1174 208	78.34 % 80.80 %	18.36 % 15.24 %	3.30 % 3.97 %
Health	35702 5525	28285 4526	6338 779	1079 220	79.23 % 81.92 %	17.75 % 14.10 %	3.02 % 3.98 %
Pets	35232 5343	29417 4543	4837 639	978 161	83.50 % 85.03 %	13.73 % 11.96 %	2.78 % 3.01 %
Sport & Fitness	35937 5709	28892 4717	5945 803	1100 189	80.40 % 82.62 %	16.54 % 14.07 %	3.06 % 3.31 %
Job & Career	35982 5371	28580 4339	6198 811	1204 221	79.43 % 80.79 %	17.23 % 15.10 %	3.35 % 4.11 %
Dating	35653 5570	27478 4524	6953 850	1222 196	77.07 % 81.22 %	19.50 % 15.26 %	3.43 % 3.52 %
Other	35566 5427	29732 4579	4861 662	973 186	83.60 % 84.37 %	13.67 % 12.20 %	2.74 % 3.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45032 5434	35118 4230	8483 948	1431 256	77.98 % 77.84 %	18.84 % 17.45 %	3.18 % 4.71 %
Outlook Mail	44391 5466	35021 4487	7904 784	1466 195	78.89 % 82.09 %	17.81 % 14.34 %	3.30 % 3.57 %
Yahoo Mail	44850 5430	36332 4481	7133 732	1385 217	81.01 % 82.52 %	15.90 % 13.48 %	3.09 % 4.00 %
AOL Mail	44273 5480	35916 4543	7008 749	1349 188	81.12 % 82.90 %	15.83 % 13.67 %	3.05 % 3.43 %
Mail.com	45218 5555	37172 4664	6753 699	1293 192	82.21 % 83.96 %	14.93 % 12.58 %	2.86 % 3.46 %
Yandex Mail	44931 5623	35830 4613	7634 806	1467 204	79.74 % 82.04 %	16.99 % 14.33 %	3.27 % 3.63 %
GMX Mail	44714 5401	36814 4587	6744 629	1156 185	82.33 % 84.93 %	15.08 % 11.65 %	2.59 % 3.43 %
Zoho Mail	44505 5360	37045 4584	6239 614	1221 162	83.24 % 85.52 %	14.02 % 11.46 %	2.74 % 3.02 %
ProtonMail	44580 5605	37149 4829	6266 608	1165 168	83.33 % 86.16 %	14.06 % 10.85 %	2.61 % 3.00 %
Custom Mail	45125 5428	38081 4684	5940 578	1104 166	84.39 % 86.29 %	13.16 % 10.65 %	2.45 % 3.06 %
iCloud Mail	5615 5431	4444 4295	903 906	268 230	79.15 % 79.08 %	16.08 % 16.68 %	4.77 % 4.23 %
Tuta	5382 5351	4627 4577	596 613	159 161	85.97 % 85.54 %	11.07 % 11.46 %	2.95 % 3.01 %
Juno.com	5453 5306	4745 4581	556 574	152 151	87.02 % 86.34 %	10.20 % 10.82 %	2.79 % 2.85 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.