CleverReach and Kit Email Deliverability Comparison

CleverReach

Kit

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.486 76.683	58.703 58.899	15.919 16.076	1.864 1.708

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.75 % 76.81 %	20.81 % 20.96 %	2.44 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5825 5932	4433 4520	1256 1281	136 131	76.10 % 76.20 %	21.56 % 21.59 %	2.33 % 2.21 %
Elektronics	5973 5792	4611 4489	1219 1175	143 128	77.20 % 77.50 %	20.41 % 20.29 %	2.39 % 2.21 %
Entertainment	6226 6042	4753 4560	1325 1351	148 131	76.34 % 75.47 %	21.28 % 22.36 %	2.38 % 2.17 %
Cosmetics & Beauty	5761 5974	4475 4627	1145 1223	141 124	77.68 % 77.45 %	19.88 % 20.47 %	2.45 % 2.08 %
Food & Drink	5878 5990	4491 4558	1241 1296	146 136	76.40 % 76.09 %	21.11 % 21.64 %	2.48 % 2.27 %
Home & Garden	5857 5907	4480 4534	1229 1241	148 132	76.49 % 76.76 %	20.98 % 21.01 %	2.53 % 2.23 %
Finance	5735 5839	4573 4674	1027 1031	135 134	79.74 % 80.05 %	17.91 % 17.66 %	2.35 % 2.29 %
Health	5960 5627	4793 4576	1023 922	144 129	80.42 % 81.32 %	17.16 % 16.39 %	2.42 % 2.29 %
Pets	5939 6015	4524 4583	1270 1299	145 133	76.17 % 76.19 %	21.38 % 21.60 %	2.44 % 2.21 %
Sport & Fitness	5795 5868	4424 4457	1239 1278	132 133	76.34 % 75.95 %	21.38 % 21.78 %	2.28 % 2.27 %
Job & Career	5861 5988	4356 4460	1361 1387	144 141	74.32 % 74.48 %	23.22 % 23.16 %	2.46 % 2.35 %
Dating	5877 5981	4277 4379	1453 1470	147 132	72.78 % 73.22 %	24.72 % 24.58 %	2.50 % 2.21 %
Other	5799 5728	4513 4482	1131 1122	155 124	77.82 % 78.25 %	19.50 % 19.59 %	2.67 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5422 5589	3984 4115	1309 1354	129 120	73.48 % 73.63 %	24.14 % 24.23 %	2.38 % 2.15 %
Outlook Mail	5338 5466	4002 4102	1209 1244	127 120	74.97 % 75.05 %	22.65 % 22.76 %	2.38 % 2.20 %
Yahoo Mail	5449 5405	4124 4114	1187 1174	138 117	75.68 % 76.11 %	21.78 % 21.72 %	2.53 % 2.16 %
AOL Mail	5423 5633	4092 4293	1200 1218	131 122	75.46 % 76.21 %	22.13 % 21.62 %	2.42 % 2.17 %
Mail.com	5344 5329	4195 4167	1033 1045	116 117	78.50 % 78.19 %	19.33 % 19.61 %	2.17 % 2.20 %
Yandex Mail	5408 5352	4107 4035	1173 1210	128 107	75.94 % 75.39 %	21.69 % 22.61 %	2.37 % 2.00 %
GMX Mail	5409 5481	4085 4090	1180 1266	144 125	75.52 % 74.62 %	21.82 % 23.10 %	2.66 % 2.28 %
Zoho Mail	5500 5500	4275 4280	1089 1089	136 131	77.73 % 77.82 %	19.80 % 19.80 %	2.47 % 2.38 %
ProtonMail	5597 5513	4414 4323	1047 1060	136 130	78.86 % 78.41 %	18.71 % 19.23 %	2.43 % 2.36 %
Custom Mail	5513 5347	4377 4249	991 975	145 123	79.39 % 79.47 %	17.98 % 18.23 %	2.63 % 2.30 %
iCloud Mail	5450 5314	4001 3905	1326 1295	123 114	73.41 % 73.49 %	24.33 % 24.37 %	2.26 % 2.15 %
Tuta	5542 5620	4341 4418	1049 1074	152 128	78.33 % 78.61 %	18.93 % 19.11 %	2.74 % 2.28 %
Juno.com	5608 5656	4370 4511	1104 1023	134 122	77.92 % 79.76 %	19.69 % 18.09 %	2.39 % 2.16 %
Mailfence	5483 5478	4336 4297	1022 1049	125 132	79.08 % 78.44 %	18.64 % 19.15 %	2.28 % 2.41 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.