CleverReach and Kit Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.709 44.416	356.105 37.223	68.912 5.651	12.692 1.542

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.36 % 83.81 %	15.74 % 12.72 %	2.90 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33836 3361	28541 2910	4439 364	856 87	84.35 % 86.58 %	13.12 % 10.83 %	2.53 % 2.59 %
Elektronics	33539 3377	27499 2860	5112 395	928 122	81.99 % 84.69 %	15.24 % 11.70 %	2.77 % 3.61 %
Entertainment	33602 3442	27228 2884	5348 441	1026 117	81.03 % 83.79 %	15.92 % 12.81 %	3.05 % 3.40 %
Cosmetics & Beauty	33567 3421	27247 2855	5352 435	968 131	81.17 % 83.46 %	15.94 % 12.72 %	2.88 % 3.83 %
Food & Drink	33405 3326	28177 2853	4398 358	830 115	84.35 % 85.78 %	13.17 % 10.76 %	2.48 % 3.46 %
Home & Garden	34207 3577	28881 3070	4470 387	856 120	84.43 % 85.83 %	13.07 % 10.82 %	2.50 % 3.35 %
Finance	33601 3282	26264 2664	6254 486	1083 132	78.16 % 81.17 %	18.61 % 14.81 %	3.22 % 4.02 %
Health	33684 3448	26600 2836	6064 472	1020 140	78.97 % 82.25 %	18.00 % 13.69 %	3.03 % 4.06 %
Pets	33197 3305	27677 2824	4608 386	912 95	83.37 % 85.45 %	13.88 % 11.68 %	2.75 % 2.87 %
Sport & Fitness	33917 3596	27217 2991	5667 495	1033 110	80.25 % 83.18 %	16.71 % 13.77 %	3.05 % 3.06 %
Job & Career	33928 3377	26916 2745	5900 497	1112 135	79.33 % 81.29 %	17.39 % 14.72 %	3.28 % 4.00 %
Dating	33674 3528	25855 2873	6666 526	1153 129	76.78 % 81.43 %	19.80 % 14.91 %	3.42 % 3.66 %
Other	33552 3376	28003 2858	4634 409	915 109	83.46 % 84.66 %	13.81 % 12.11 %	2.73 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42994 3407	33535 2669	8143 586	1316 152	78.00 % 78.34 %	18.94 % 17.20 %	3.06 % 4.46 %
Outlook Mail	42360 3397	33356 2807	7619 476	1385 114	78.74 % 82.63 %	17.99 % 14.01 %	3.27 % 3.36 %
Yahoo Mail	42747 3466	34573 2863	6861 453	1313 150	80.88 % 82.60 %	16.05 % 13.07 %	3.07 % 4.33 %
AOL Mail	42275 3328	34234 2760	6757 448	1284 120	80.98 % 82.93 %	15.98 % 13.46 %	3.04 % 3.61 %
Mail.com	43159 3516	35425 2966	6509 429	1225 121	82.08 % 84.36 %	15.08 % 12.20 %	2.84 % 3.44 %
Yandex Mail	42975 3515	34225 2901	7364 489	1386 125	79.64 % 82.53 %	17.14 % 13.91 %	3.23 % 3.56 %
GMX Mail	42732 3380	35119 2895	6532 382	1081 103	82.18 % 85.65 %	15.29 % 11.30 %	2.53 % 3.05 %
Zoho Mail	42498 3340	35319 2867	6018 377	1161 96	83.11 % 85.84 %	14.16 % 11.29 %	2.73 % 2.87 %
ProtonMail	42500 3548	35342 3058	6056 378	1102 112	83.16 % 86.19 %	14.25 % 10.65 %	2.59 % 3.16 %
Custom Mail	43135 3393	36337 2934	5743 350	1055 109	84.24 % 86.47 %	13.31 % 10.32 %	2.45 % 3.21 %
iCloud Mail	3517 3427	2772 2715	572 562	173 150	78.82 % 79.22 %	16.26 % 16.40 %	4.92 % 4.38 %
Tuta	3384 3335	2897 2867	382 369	105 99	85.61 % 85.97 %	11.29 % 11.06 %	3.10 % 2.97 %
Juno.com	3433 3364	2971 2921	356 352	106 91	86.54 % 86.83 %	10.37 % 10.46 %	3.09 % 2.71 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.