CleverReach and Kit Email Deliverability Comparison

CleverReach

Kit

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.680 65.756	50.687 50.741	13.479 13.544	1.514 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 77.17 %	20.52 % 20.60 %	2.31 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5183 5239	3952 4006	1119 1114	112 119	76.25 % 76.46 %	21.59 % 21.26 %	2.16 % 2.27 %
Elektronics	5150 4893	4015 3832	1020 952	115 109	77.96 % 78.32 %	19.81 % 19.46 %	2.23 % 2.23 %
Entertainment	5206 4949	3977 3761	1101 1078	128 110	76.39 % 76.00 %	21.15 % 21.78 %	2.46 % 2.22 %
Cosmetics & Beauty	4841 5035	3753 3924	975 1001	113 110	77.53 % 77.93 %	20.14 % 19.88 %	2.33 % 2.18 %
Food & Drink	4975 5037	3850 3867	1014 1052	111 118	77.39 % 76.77 %	20.38 % 20.89 %	2.23 % 2.34 %
Home & Garden	5121 5043	3940 3881	1054 1047	127 115	76.94 % 76.96 %	20.58 % 20.76 %	2.48 % 2.28 %
Finance	4854 4986	3894 4022	842 856	118 108	80.22 % 80.67 %	17.35 % 17.17 %	2.43 % 2.17 %
Health	5371 5053	4317 4082	942 860	112 111	80.38 % 80.78 %	17.54 % 17.02 %	2.09 % 2.20 %
Pets	5245 5179	4017 3930	1110 1126	118 123	76.59 % 75.88 %	21.16 % 21.74 %	2.25 % 2.37 %
Sport & Fitness	4913 5135	3806 3924	1001 1093	106 118	77.47 % 76.42 %	20.37 % 21.29 %	2.16 % 2.30 %
Job & Career	4955 5132	3708 3835	1130 1180	117 117	74.83 % 74.73 %	22.81 % 22.99 %	2.36 % 2.28 %
Dating	5012 5113	3655 3758	1246 1244	111 111	72.92 % 73.50 %	24.86 % 24.33 %	2.21 % 2.17 %
Other	4854 4962	3803 3919	925 941	126 102	78.35 % 78.98 %	19.06 % 18.96 %	2.60 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4597	3439 3365	1157 1138	101 94	73.22 % 73.20 %	24.63 % 24.76 %	2.15 % 2.04 %
Outlook Mail	4568 4816	3440 3671	1026 1042	102 103	75.31 % 76.23 %	22.46 % 21.64 %	2.23 % 2.14 %
Yahoo Mail	4830 4767	3690 3614	1020 1048	120 105	76.40 % 75.81 %	21.12 % 21.98 %	2.48 % 2.20 %
AOL Mail	4697 4718	3592 3609	988 1007	117 102	76.47 % 76.49 %	21.03 % 21.34 %	2.49 % 2.16 %
Mail.com	4524 4694	3538 3673	880 914	106 107	78.21 % 78.25 %	19.45 % 19.47 %	2.34 % 2.28 %
Yandex Mail	4712 4654	3607 3551	998 1002	107 101	76.55 % 76.30 %	21.18 % 21.53 %	2.27 % 2.17 %
GMX Mail	4594 4610	3471 3483	1014 1027	109 100	75.56 % 75.55 %	22.07 % 22.28 %	2.37 % 2.17 %
Zoho Mail	4828 4735	3766 3698	959 926	103 111	78.00 % 78.10 %	19.86 % 19.56 %	2.13 % 2.34 %
ProtonMail	4851 4580	3840 3630	904 835	107 115	79.16 % 79.26 %	18.64 % 18.23 %	2.21 % 2.51 %
Custom Mail	4690 4559	3747 3656	828 796	115 107	79.89 % 80.19 %	17.65 % 17.46 %	2.45 % 2.35 %
iCloud Mail	4638 4680	3383 3459	1146 1123	109 98	72.94 % 73.91 %	24.71 % 24.00 %	2.35 % 2.09 %
Tuta	4728 4840	3772 3809	854 920	102 111	79.78 % 78.70 %	18.06 % 19.01 %	2.16 % 2.29 %
Juno.com	4734 4625	3750 3687	872 833	112 105	79.21 % 79.72 %	18.42 % 18.01 %	2.37 % 2.27 %
Mailfence	4589 4881	3652 3836	833 933	104 112	79.58 % 78.59 %	18.15 % 19.11 %	2.27 % 2.29 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.