CleverReach and Kit Email Deliverability Comparison

CleverReach

Kit

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.729 65.621	50.913 50.314	13.357 13.738	1.459 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 76.67 %	20.32 % 20.94 %	2.22 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5259 5042	4021 3840	1128 1080	110 122	76.46 % 76.16 %	21.45 % 21.42 %	2.09 % 2.42 %
Elektronics	5138 5023	4002 3896	1024 1009	112 118	77.89 % 77.56 %	19.93 % 20.09 %	2.18 % 2.35 %
Entertainment	5158 4933	3953 3725	1085 1090	120 118	76.64 % 75.51 %	21.04 % 22.10 %	2.33 % 2.39 %
Cosmetics & Beauty	4764 5085	3702 3936	950 1031	112 118	77.71 % 77.40 %	19.94 % 20.28 %	2.35 % 2.32 %
Food & Drink	5000 5012	3882 3825	1010 1061	108 126	77.64 % 76.32 %	20.20 % 21.17 %	2.16 % 2.51 %
Home & Garden	5031 5076	3882 3873	1031 1079	118 124	77.16 % 76.30 %	20.49 % 21.26 %	2.35 % 2.44 %
Finance	4910 5014	3965 4023	832 879	113 112	80.75 % 80.24 %	16.95 % 17.53 %	2.30 % 2.23 %
Health	5441 5057	4393 4041	936 900	112 116	80.74 % 79.91 %	17.20 % 17.80 %	2.06 % 2.29 %
Pets	5288 5164	4072 3883	1103 1147	113 134	77.00 % 75.19 %	20.86 % 22.21 %	2.14 % 2.59 %
Sport & Fitness	4911 5206	3821 3990	988 1088	102 128	77.80 % 76.64 %	20.12 % 20.90 %	2.08 % 2.46 %
Job & Career	4867 4969	3650 3680	1108 1170	109 119	74.99 % 74.06 %	22.77 % 23.55 %	2.24 % 2.39 %
Dating	5016 5040	3678 3677	1231 1244	107 119	73.33 % 72.96 %	24.54 % 24.68 %	2.13 % 2.36 %
Other	4946 5000	3892 3925	931 960	123 115	78.69 % 78.50 %	18.82 % 19.20 %	2.49 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4701 4683	3438 3410	1165 1173	98 100	73.13 % 72.82 %	24.78 % 25.05 %	2.08 % 2.14 %
Outlook Mail	4574 4706	3470 3575	1006 1022	98 109	75.86 % 75.97 %	21.99 % 21.72 %	2.14 % 2.32 %
Yahoo Mail	4802 4615	3693 3487	994 1020	115 108	76.91 % 75.56 %	20.70 % 22.10 %	2.39 % 2.34 %
AOL Mail	4735 4798	3639 3652	989 1033	107 113	76.85 % 76.12 %	20.89 % 21.53 %	2.26 % 2.36 %
Mail.com	4660 4671	3649 3636	901 922	110 113	78.30 % 77.84 %	19.33 % 19.74 %	2.36 % 2.42 %
Yandex Mail	4633 4736	3555 3582	981 1041	97 113	76.73 % 75.63 %	21.17 % 21.98 %	2.09 % 2.39 %
GMX Mail	4622 4508	3501 3383	1013 1021	108 104	75.75 % 75.04 %	21.92 % 22.65 %	2.34 % 2.31 %
Zoho Mail	4787 4772	3738 3720	953 938	96 114	78.09 % 77.95 %	19.91 % 19.66 %	2.01 % 2.39 %
ProtonMail	4774 4515	3807 3546	865 851	102 118	79.74 % 78.54 %	18.12 % 18.85 %	2.14 % 2.61 %
Custom Mail	4719 4563	3784 3626	825 819	110 118	80.19 % 79.47 %	17.48 % 17.95 %	2.33 % 2.59 %
iCloud Mail	4673 4728	3437 3445	1127 1173	109 110	73.55 % 72.86 %	24.12 % 24.81 %	2.33 % 2.33 %
Tuta	4758 4836	3801 3793	861 925	96 118	79.89 % 78.43 %	18.10 % 19.13 %	2.02 % 2.44 %
Juno.com	4742 4616	3777 3645	859 859	106 112	79.65 % 78.96 %	18.11 % 18.61 %	2.24 % 2.43 %
Mailfence	4549 4874	3624 3814	818 941	107 119	79.67 % 78.25 %	17.98 % 19.31 %	2.35 % 2.44 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.