CleverReach and Kit Email Deliverability Comparison

CleverReach

Kit

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.627 65.946	50.702 51.041	13.404 13.503	1.521 1.402

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.26 % 77.40 %	20.42 % 20.48 %	2.32 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5201 4980	3958 3830	1129 1049	114 101	76.10 % 76.91 %	21.71 % 21.06 %	2.19 % 2.03 %
Elektronics	5061 5025	3937 3920	1009 1000	115 105	77.79 % 78.01 %	19.94 % 19.90 %	2.27 % 2.09 %
Entertainment	5098 4935	3903 3777	1061 1052	134 106	76.56 % 76.53 %	20.81 % 21.32 %	2.63 % 2.15 %
Cosmetics & Beauty	4857 5214	3764 4061	977 1045	116 108	77.50 % 77.89 %	20.12 % 20.04 %	2.39 % 2.07 %
Food & Drink	4994 5131	3859 3948	1022 1067	113 116	77.27 % 76.94 %	20.46 % 20.80 %	2.26 % 2.26 %
Home & Garden	4924 5101	3798 3921	1008 1072	118 108	77.13 % 76.87 %	20.47 % 21.02 %	2.40 % 2.12 %
Finance	4986 5025	4016 4072	857 855	113 98	80.55 % 81.03 %	17.19 % 17.01 %	2.27 % 1.95 %
Health	5418 5187	4340 4184	963 895	115 108	80.10 % 80.66 %	17.77 % 17.25 %	2.12 % 2.08 %
Pets	5251 5110	4033 3890	1100 1104	118 116	76.80 % 76.13 %	20.95 % 21.60 %	2.25 % 2.27 %
Sport & Fitness	4817 5292	3752 4096	958 1076	107 120	77.89 % 77.40 %	19.89 % 20.33 %	2.22 % 2.27 %
Job & Career	4910 4926	3674 3681	1121 1140	115 105	74.83 % 74.73 %	22.83 % 23.14 %	2.34 % 2.13 %
Dating	5001 5051	3659 3729	1232 1216	110 106	73.17 % 73.83 %	24.64 % 24.07 %	2.20 % 2.10 %
Other	5109 4969	4009 3932	967 932	133 105	78.47 % 79.13 %	18.93 % 18.76 %	2.60 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4675 4680	3428 3457	1144 1133	103 90	73.33 % 73.87 %	24.47 % 24.21 %	2.20 % 1.92 %
Outlook Mail	4532 4799	3427 3678	1003 1022	102 99	75.62 % 76.64 %	22.13 % 21.30 %	2.25 % 2.06 %
Yahoo Mail	4769 4717	3653 3592	994 1026	122 99	76.60 % 76.15 %	20.84 % 21.75 %	2.56 % 2.10 %
AOL Mail	4688 4718	3610 3624	969 996	109 98	77.01 % 76.81 %	20.67 % 21.11 %	2.33 % 2.08 %
Mail.com	4723 4728	3704 3731	910 895	109 102	78.42 % 78.91 %	19.27 % 18.93 %	2.31 % 2.16 %
Yandex Mail	4666 4695	3558 3578	1002 1013	106 104	76.25 % 76.21 %	21.47 % 21.58 %	2.27 % 2.22 %
GMX Mail	4739 4634	3574 3514	1046 1028	119 92	75.42 % 75.83 %	22.07 % 22.18 %	2.51 % 1.99 %
Zoho Mail	4721 4700	3688 3697	931 903	102 100	78.12 % 78.66 %	19.72 % 19.21 %	2.16 % 2.13 %
ProtonMail	4850 4492	3847 3564	893 825	110 103	79.32 % 79.34 %	18.41 % 18.37 %	2.27 % 2.29 %
Custom Mail	4761 4608	3786 3690	860 815	115 103	79.52 % 80.08 %	18.06 % 17.69 %	2.42 % 2.24 %
iCloud Mail	4565 4781	3353 3518	1101 1161	111 102	73.45 % 73.58 %	24.12 % 24.28 %	2.43 % 2.13 %
Tuta	4644 4851	3699 3837	850 913	95 101	79.65 % 79.10 %	18.30 % 18.82 %	2.05 % 2.08 %
Juno.com	4715 4656	3732 3697	871 856	112 103	79.15 % 79.40 %	18.47 % 18.38 %	2.38 % 2.21 %
Mailfence	4579 4887	3643 3864	830 917	106 106	79.56 % 79.07 %	18.13 % 18.76 %	2.31 % 2.17 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.