CleverReach and Kit Email Deliverability Comparison

CleverReach

Kit

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.852 76.811	59.179 59.546	15.819 15.637	1.854 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.00 % 77.52 %	20.58 % 20.36 %	2.41 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5977 6037	4548 4646	1290 1262	139 129	76.09 % 76.96 %	21.58 % 20.90 %	2.33 % 2.14 %
Elektronics	6026 5734	4693 4509	1191 1103	142 122	77.88 % 78.64 %	19.76 % 19.24 %	2.36 % 2.13 %
Entertainment	6159 5794	4687 4426	1314 1248	158 120	76.10 % 76.39 %	21.33 % 21.54 %	2.57 % 2.07 %
Cosmetics & Beauty	5643 5934	4372 4640	1135 1172	136 122	77.48 % 78.19 %	20.11 % 19.75 %	2.41 % 2.06 %
Food & Drink	5876 5909	4530 4558	1208 1222	138 129	77.09 % 77.14 %	20.56 % 20.68 %	2.35 % 2.18 %
Home & Garden	5944 5900	4555 4561	1235 1210	154 129	76.63 % 77.31 %	20.78 % 20.51 %	2.59 % 2.19 %
Finance	5740 5815	4602 4713	997 982	141 120	80.17 % 81.05 %	17.37 % 16.89 %	2.46 % 2.06 %
Health	6250 5884	5029 4769	1080 989	141 126	80.46 % 81.05 %	17.28 % 16.81 %	2.26 % 2.14 %
Pets	6132 6051	4688 4624	1299 1293	145 134	76.45 % 76.42 %	21.18 % 21.37 %	2.36 % 2.21 %
Sport & Fitness	5711 6014	4400 4628	1183 1258	128 128	77.04 % 76.95 %	20.71 % 20.92 %	2.24 % 2.13 %
Job & Career	5882 6016	4398 4514	1341 1371	143 131	74.77 % 75.03 %	22.80 % 22.79 %	2.43 % 2.18 %
Dating	5821 5987	4230 4416	1453 1447	138 124	72.67 % 73.76 %	24.96 % 24.17 %	2.37 % 2.07 %
Other	5691 5736	4447 4542	1093 1080	151 114	78.14 % 79.18 %	19.21 % 18.83 %	2.65 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5452 5374	3985 3962	1344 1308	123 104	73.09 % 73.73 %	24.65 % 24.34 %	2.26 % 1.94 %
Outlook Mail	5316 5566	3991 4246	1198 1206	127 114	75.08 % 76.28 %	22.54 % 21.67 %	2.39 % 2.05 %
Yahoo Mail	5645 5573	4307 4248	1195 1210	143 115	76.30 % 76.22 %	21.17 % 21.71 %	2.53 % 2.06 %
AOL Mail	5494 5492	4196 4219	1154 1159	144 114	76.37 % 76.82 %	21.00 % 21.10 %	2.62 % 2.08 %
Mail.com	5341 5453	4173 4295	1041 1040	127 118	78.13 % 78.76 %	19.49 % 19.07 %	2.38 % 2.16 %
Yandex Mail	5456 5432	4153 4159	1174 1163	129 110	76.12 % 76.56 %	21.52 % 21.41 %	2.36 % 2.03 %
GMX Mail	5392 5425	4058 4118	1201 1193	133 114	75.26 % 75.91 %	22.27 % 21.99 %	2.47 % 2.10 %
Zoho Mail	5616 5553	4374 4363	1113 1069	129 121	77.88 % 78.57 %	19.82 % 19.25 %	2.30 % 2.18 %
ProtonMail	5686 5414	4502 4308	1051 979	133 127	79.18 % 79.57 %	18.48 % 18.08 %	2.34 % 2.35 %
Custom Mail	5533 5273	4414 4240	978 914	141 119	79.78 % 80.41 %	17.68 % 17.33 %	2.55 % 2.26 %
iCloud Mail	5394 5457	3936 4062	1326 1286	132 109	72.97 % 74.44 %	24.58 % 23.57 %	2.45 % 2.00 %
Tuta	5551 5719	4406 4521	1015 1075	130 123	79.37 % 79.05 %	18.28 % 18.80 %	2.34 % 2.15 %
Juno.com	5613 5479	4419 4386	1058 975	136 118	78.73 % 80.05 %	18.85 % 17.80 %	2.42 % 2.15 %
Mailfence	5363 5601	4265 4419	971 1060	127 122	79.53 % 78.90 %	18.11 % 18.93 %	2.37 % 2.18 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.