CleverReach and Kit Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.264 8.857	326.348 7.409	64.458 1.114	11.458 334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 83.65 %	16.02 % 12.58 %	2.85 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31050 655	26131 571	4142 69	777 15	84.16 % 87.18 %	13.34 % 10.53 %	2.50 % 2.29 %
Elektronics	30713 705	25095 590	4787 82	831 33	81.71 % 83.69 %	15.59 % 11.63 %	2.71 % 4.68 %
Entertainment	30828 699	24914 578	4995 90	919 31	80.82 % 82.69 %	16.20 % 12.88 %	2.98 % 4.43 %
Cosmetics & Beauty	30787 709	24924 585	5002 90	861 34	80.96 % 82.51 %	16.25 % 12.69 %	2.80 % 4.80 %
Food & Drink	30734 659	25874 569	4107 69	753 21	84.19 % 86.34 %	13.36 % 10.47 %	2.45 % 3.19 %
Home & Garden	31489 665	26531 571	4180 71	778 23	84.25 % 85.86 %	13.27 % 10.68 %	2.47 % 3.46 %
Finance	30905 647	24092 530	5854 97	959 20	77.96 % 81.92 %	18.94 % 14.99 %	3.10 % 3.09 %
Health	31010 694	24371 574	5702 92	937 28	78.59 % 82.71 %	18.39 % 13.26 %	3.02 % 4.03 %
Pets	30542 663	25400 563	4301 76	841 24	83.16 % 84.92 %	14.08 % 11.46 %	2.75 % 3.62 %
Sport & Fitness	31140 726	24912 604	5298 101	930 21	80.00 % 83.20 %	17.01 % 13.91 %	2.99 % 2.89 %
Job & Career	31255 673	24758 550	5509 98	988 25	79.21 % 81.72 %	17.63 % 14.56 %	3.16 % 3.71 %
Dating	30956 706	23628 568	6260 102	1068 36	76.33 % 80.45 %	20.22 % 14.45 %	3.45 % 5.10 %
Other	30855 656	25718 556	4321 77	816 23	83.35 % 84.76 %	14.00 % 11.74 %	2.64 % 3.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40230 706	31344 544	7673 123	1213 39	77.91 % 77.05 %	19.07 % 17.42 %	3.02 % 5.52 %
Outlook Mail	39575 665	31077 549	7224 89	1274 27	78.53 % 82.56 %	18.25 % 13.38 %	3.22 % 4.06 %
Yahoo Mail	40083 687	32344 570	6510 88	1229 29	80.69 % 82.97 %	16.24 % 12.81 %	3.07 % 4.22 %
AOL Mail	39634 616	32042 507	6420 83	1172 26	80.84 % 82.31 %	16.20 % 13.47 %	2.96 % 4.22 %
Mail.com	40375 681	33058 571	6176 86	1141 24	81.88 % 83.85 %	15.30 % 12.63 %	2.83 % 3.52 %
Yandex Mail	40136 689	31907 563	6964 96	1265 30	79.50 % 81.71 %	17.35 % 13.93 %	3.15 % 4.35 %
GMX Mail	40043 701	32785 602	6240 78	1018 21	81.87 % 85.88 %	15.58 % 11.13 %	2.54 % 3.00 %
Zoho Mail	39760 656	32977 559	5713 74	1070 23	82.94 % 85.21 %	14.37 % 11.28 %	2.69 % 3.51 %
ProtonMail	39849 736	33044 638	5789 77	1016 21	82.92 % 86.68 %	14.53 % 10.46 %	2.55 % 2.85 %
Custom Mail	40464 680	34006 588	5470 67	988 25	84.04 % 86.47 %	13.52 % 9.85 %	2.44 % 3.68 %
iCloud Mail	680 741	525 589	115 118	40 34	77.21 % 79.49 %	16.91 % 15.92 %	5.88 % 4.59 %
Tuta	696 645	601 555	84 70	11 20	86.35 % 86.05 %	12.07 % 10.85 %	1.58 % 3.10 %
Juno.com	739 654	638 574	80 65	21 15	86.33 % 87.77 %	10.83 % 9.94 %	2.84 % 2.29 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.