CleverReach and Kit Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.233 61.995	370.776 51.860	71.133 7.987	13.324 2.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.45 % 83.65 %	15.63 % 12.88 %	2.93 % 3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35176 4737	29685 4091	4585 514	906 132	84.39 % 86.36 %	13.03 % 10.85 %	2.58 % 2.79 %
Elektronics	34894 4732	28648 4010	5270 563	976 159	82.10 % 84.74 %	15.10 % 11.90 %	2.80 % 3.36 %
Entertainment	34991 4768	28389 3994	5525 621	1077 153	81.13 % 83.77 %	15.79 % 13.02 %	3.08 % 3.21 %
Cosmetics & Beauty	34926 4743	28381 3955	5527 612	1018 176	81.26 % 83.39 %	15.82 % 12.90 %	2.91 % 3.71 %
Food & Drink	34778 4671	29351 4002	4547 512	880 157	84.40 % 85.68 %	13.07 % 10.96 %	2.53 % 3.36 %
Home & Garden	35593 4966	30072 4262	4620 546	901 158	84.49 % 85.82 %	12.98 % 10.99 %	2.53 % 3.18 %
Finance	34912 4566	27328 3691	6442 690	1142 185	78.28 % 80.84 %	18.45 % 15.11 %	3.27 % 4.05 %
Health	35051 4844	27738 3976	6252 675	1061 193	79.14 % 82.08 %	17.84 % 13.93 %	3.03 % 3.98 %
Pets	34537 4682	28817 3986	4762 552	958 144	83.44 % 85.13 %	13.79 % 11.79 %	2.77 % 3.08 %
Sport & Fitness	35276 5030	28334 4164	5861 701	1081 165	80.32 % 82.78 %	16.61 % 13.94 %	3.06 % 3.28 %
Job & Career	35243 4664	27977 3779	6094 694	1172 191	79.38 % 81.02 %	17.29 % 14.88 %	3.33 % 4.10 %
Dating	34945 4875	26891 3965	6854 736	1200 174	76.95 % 81.33 %	19.61 % 15.10 %	3.43 % 3.57 %
Other	34911 4717	29165 3985	4794 571	952 161	83.54 % 84.48 %	13.73 % 12.11 %	2.73 % 3.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44331 4712	34567 3684	8371 816	1393 212	77.97 % 78.18 %	18.88 % 17.32 %	3.14 % 4.50 %
Outlook Mail	43694 4782	34441 3927	7812 679	1441 176	78.82 % 82.12 %	17.88 % 14.20 %	3.30 % 3.68 %
Yahoo Mail	44180 4769	35764 3946	7052 635	1364 188	80.95 % 82.74 %	15.96 % 13.32 %	3.09 % 3.94 %
AOL Mail	43618 4790	35357 3982	6931 646	1330 162	81.06 % 83.13 %	15.89 % 13.49 %	3.05 % 3.38 %
Mail.com	44516 4895	36571 4120	6674 609	1271 166	82.15 % 84.17 %	14.99 % 12.44 %	2.86 % 3.39 %
Yandex Mail	44251 4946	35271 4068	7544 701	1436 177	79.71 % 82.25 %	17.05 % 14.17 %	3.25 % 3.58 %
GMX Mail	44052 4739	36238 4031	6680 547	1134 161	82.26 % 85.06 %	15.16 % 11.54 %	2.57 % 3.40 %
Zoho Mail	43845 4662	36468 3996	6172 527	1205 139	83.17 % 85.71 %	14.08 % 11.30 %	2.75 % 2.98 %
ProtonMail	43897 4884	36553 4208	6202 522	1142 154	83.27 % 86.16 %	14.13 % 10.69 %	2.60 % 3.15 %
Custom Mail	44431 4750	37468 4107	5875 498	1088 145	84.33 % 86.46 %	13.22 % 10.48 %	2.45 % 3.05 %
iCloud Mail	4873 4756	3845 3766	791 787	237 203	78.90 % 79.18 %	16.23 % 16.55 %	4.86 % 4.27 %
Tuta	4768 4679	4089 4017	534 527	145 135	85.76 % 85.85 %	11.20 % 11.26 %	3.04 % 2.89 %
Juno.com	4777 4631	4144 4008	495 493	138 130	86.75 % 86.55 %	10.36 % 10.65 %	2.89 % 2.81 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.