CleverReach and Kit Email Deliverability Comparison

CleverReach

Kit

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.820 64.199	51.960 50.227	10.917 13.019	1.226 1.456

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.42 % 78.24 %	17.11 % 20.28 %	1.92 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5015 4862	4059 3822	894 1000	89 109	80.94 % 78.61 %	17.83 % 20.57 %	1.77 % 2.24 %
Elektronics	4903 4984	4027 3908	802 1013	101 108	82.13 % 78.41 %	16.36 % 20.33 %	2.06 % 2.17 %
Entertainment	4987 4853	4041 3776	855 989	110 107	81.03 % 77.81 %	17.14 % 20.38 %	2.21 % 2.20 %
Cosmetics & Beauty	4692 5017	3815 3966	793 993	87 104	81.31 % 79.05 %	16.90 % 19.79 %	1.85 % 2.07 %
Food & Drink	4953 5051	4021 3933	864 1035	85 118	81.18 % 77.87 %	17.44 % 20.49 %	1.72 % 2.34 %
Home & Garden	4815 5055	3928 3884	835 1076	90 110	81.58 % 76.83 %	17.34 % 21.29 %	1.87 % 2.18 %
Finance	5041 4966	4219 4011	747 878	94 110	83.69 % 80.77 %	14.82 % 17.68 %	1.86 % 2.22 %
Health	5068 4914	4203 3940	782 895	98 111	82.93 % 80.18 %	15.43 % 18.21 %	1.93 % 2.26 %
Pets	5113 4915	4146 3818	895 1026	99 117	81.09 % 77.68 %	17.50 % 20.87 %	1.94 % 2.38 %
Sport & Fitness	4822 4988	3945 3921	805 980	95 119	81.81 % 78.61 %	16.69 % 19.65 %	1.97 % 2.39 %
Job & Career	4766 4740	3798 3634	893 1027	95 110	79.69 % 76.67 %	18.74 % 21.67 %	1.99 % 2.32 %
Dating	4702 4881	3683 3693	957 1123	84 114	78.33 % 75.66 %	20.35 % 23.01 %	1.79 % 2.34 %
Other	4943 4973	4075 3921	795 984	99 119	82.44 % 78.85 %	16.08 % 19.79 %	2.00 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 4621	3701 3520	939 1032	83 101	78.54 % 76.17 %	19.93 % 22.33 %	1.76 % 2.19 %
Outlook Mail	4525 4643	3657 3600	796 962	84 103	80.82 % 77.54 %	17.59 % 20.72 %	1.86 % 2.22 %
Yahoo Mail	4702 4629	3819 3586	809 959	97 102	81.22 % 77.47 %	17.21 % 20.72 %	2.06 % 2.20 %
AOL Mail	4630 4734	3786 3681	791 982	88 107	81.77 % 77.76 %	17.08 % 20.74 %	1.90 % 2.26 %
Mail.com	4684 4748	3843 3796	777 878	86 107	82.05 % 79.95 %	16.59 % 18.49 %	1.84 % 2.25 %
Yandex Mail	4594 4825	3715 3737	815 1026	86 116	80.87 % 77.45 %	17.74 % 21.26 %	1.87 % 2.40 %
GMX Mail	4597 4693	3688 3627	835 1016	91 103	80.23 % 77.29 %	18.16 % 21.65 %	1.98 % 2.19 %
Zoho Mail	4666 4655	3835 3691	772 910	88 104	82.19 % 79.29 %	16.55 % 19.55 %	1.89 % 2.23 %
ProtonMail	4960 4660	4119 3707	774 897	100 107	83.04 % 79.55 %	15.60 % 19.25 %	2.02 % 2.30 %
Custom Mail	4731 4697	3923 3769	732 863	98 109	82.92 % 80.24 %	15.47 % 18.37 %	2.07 % 2.32 %
iCloud Mail	4514 4629	3590 3466	851 1071	88 111	79.53 % 74.88 %	18.85 % 23.14 %	1.95 % 2.40 %
Tuta	4689 4831	3889 3840	736 935	78 109	82.94 % 79.49 %	15.70 % 19.35 %	1.66 % 2.26 %
Juno.com	4686 4702	3885 3744	732 885	97 111	82.91 % 79.63 %	15.62 % 18.82 %	2.07 % 2.36 %
Mailfence	3130 3132	2510 2463	558 603	62 66	80.19 % 78.64 %	17.83 % 19.25 %	1.98 % 2.11 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.