Kit and Clever Elements Email Deliverability Comparison

Kit

Clever Elements

In this comparison, the deliverability of Kit and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 64.718	50.857 49.115	13.425 13.894	1.400 1.709

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 75.89 %	20.44 % 21.47 %	2.13 % 2.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 4902	3803 3678	1032 1091	99 133	77.08 % 75.03 %	20.92 % 22.26 %	2.01 % 2.71 %
Elektronics	5055 4963	3941 3803	1011 1022	103 138	77.96 % 76.63 %	20.00 % 20.59 %	2.04 % 2.78 %
Entertainment	4928 4883	3792 3653	1035 1100	101 130	76.95 % 74.81 %	21.00 % 22.53 %	2.05 % 2.66 %
Cosmetics & Beauty	5118 5010	3991 3862	1023 1004	104 144	77.98 % 77.09 %	19.99 % 20.04 %	2.03 % 2.87 %
Food & Drink	5034 5055	3884 3817	1036 1107	114 131	77.16 % 75.51 %	20.58 % 21.90 %	2.26 % 2.59 %
Home & Garden	5153 5024	3928 3813	1118 1085	107 126	76.23 % 75.90 %	21.70 % 21.60 %	2.08 % 2.51 %
Finance	4996 4863	4055 3852	837 880	104 131	81.16 % 79.21 %	16.75 % 18.10 %	2.08 % 2.69 %
Health	5193 5040	4178 3993	905 915	110 132	80.45 % 79.23 %	17.43 % 18.15 %	2.12 % 2.62 %
Pets	5084 5054	3890 3864	1078 1058	116 132	76.51 % 76.45 %	21.20 % 20.93 %	2.28 % 2.61 %
Sport & Fitness	5108 5074	3960 3835	1035 1104	113 135	77.53 % 75.58 %	20.26 % 21.76 %	2.21 % 2.66 %
Job & Career	4965 5003	3736 3650	1122 1223	107 130	75.25 % 72.96 %	22.60 % 24.45 %	2.16 % 2.60 %
Dating	5067 4935	3721 3531	1233 1285	113 119	73.44 % 71.55 %	24.33 % 26.04 %	2.23 % 2.41 %
Other	5047 4912	3978 3764	960 1020	109 128	78.82 % 76.63 %	19.02 % 20.77 %	2.16 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4566	3416 3262	1106 1179	89 125	74.08 % 71.44 %	23.99 % 25.82 %	1.93 % 2.74 %
Outlook Mail	4718 4403	3624 3244	996 1044	98 115	76.81 % 73.68 %	21.11 % 23.71 %	2.08 % 2.61 %
Yahoo Mail	4739 4507	3614 3381	1025 1010	100 116	76.26 % 75.02 %	21.63 % 22.41 %	2.11 % 2.57 %
AOL Mail	4678 4771	3600 3563	979 1075	99 133	76.96 % 74.68 %	20.93 % 22.53 %	2.12 % 2.79 %
Mail.com	4706 4707	3722 3622	879 957	105 128	79.09 % 76.95 %	18.68 % 20.33 %	2.23 % 2.72 %
Yandex Mail	4695 4522	3578 3450	1010 955	107 117	76.21 % 76.29 %	21.51 % 21.12 %	2.28 % 2.59 %
GMX Mail	4660 4592	3523 3400	1042 1063	95 129	75.60 % 74.04 %	22.36 % 23.15 %	2.04 % 2.81 %
Zoho Mail	4695 4787	3696 3681	904 974	95 132	78.72 % 76.90 %	19.25 % 20.35 %	2.02 % 2.76 %
ProtonMail	4557 4700	3621 3669	834 909	102 122	79.46 % 78.06 %	18.30 % 19.34 %	2.24 % 2.60 %
Custom Mail	4681 4723	3745 3730	830 872	106 121	80.00 % 78.98 %	17.73 % 18.46 %	2.26 % 2.56 %
iCloud Mail	4774 4690	3490 3392	1184 1179	100 119	73.10 % 72.32 %	24.80 % 25.14 %	2.09 % 2.54 %
Tuta	4811 4642	3803 3612	907 906	101 124	79.05 % 77.81 %	18.85 % 19.52 %	2.10 % 2.67 %
Juno.com	4612 4601	3652 3612	853 875	107 114	79.18 % 78.50 %	18.50 % 19.02 %	2.32 % 2.48 %
Mailfence	4745 4507	3773 3497	876 896	96 114	79.52 % 77.59 %	18.46 % 19.88 %	2.02 % 2.53 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.