Kit and Clever Elements Email Deliverability Comparison

Kit

Clever Elements

In this comparison, the deliverability of Kit and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 63.436	50.227 49.151	13.019 13.119	1.456 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 77.48 %	20.28 % 20.68 %	2.27 % 2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4766	3822 3655	1000 1002	109 126	78.61 % 76.69 %	20.57 % 21.02 %	2.24 % 2.64 %
Elektronics	4984 4747	3908 3699	1013 931	108 134	78.41 % 77.92 %	20.33 % 19.61 %	2.17 % 2.82 %
Entertainment	4853 4822	3776 3681	989 1057	107 123	77.81 % 76.34 %	20.38 % 21.92 %	2.20 % 2.55 %
Cosmetics & Beauty	5017 4893	3966 3829	993 969	104 136	79.05 % 78.25 %	19.79 % 19.80 %	2.07 % 2.78 %
Food & Drink	5051 4934	3933 3801	1035 1041	118 119	77.87 % 77.04 %	20.49 % 21.10 %	2.34 % 2.41 %
Home & Garden	5055 4814	3884 3726	1076 996	110 126	76.83 % 77.40 %	21.29 % 20.69 %	2.18 % 2.62 %
Finance	4966 4953	4011 3942	878 910	110 129	80.77 % 79.59 %	17.68 % 18.37 %	2.22 % 2.60 %
Health	4914 5036	3940 4043	895 904	111 131	80.18 % 80.28 %	18.21 % 17.95 %	2.26 % 2.60 %
Pets	4915 4918	3818 3832	1026 997	117 127	77.68 % 77.92 %	20.87 % 20.27 %	2.38 % 2.58 %
Sport & Fitness	4988 4911	3921 3786	980 1038	119 136	78.61 % 77.09 %	19.65 % 21.14 %	2.39 % 2.77 %
Job & Career	4740 5009	3634 3785	1027 1137	110 132	76.67 % 75.56 %	21.67 % 22.70 %	2.32 % 2.64 %
Dating	4881 4781	3693 3571	1123 1146	114 116	75.66 % 74.69 %	23.01 % 23.97 %	2.34 % 2.43 %
Other	4973 4852	3921 3801	984 991	119 128	78.85 % 78.34 %	19.79 % 20.42 %	2.39 % 2.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4663	3520 3483	1032 1096	101 124	76.17 % 74.69 %	22.33 % 23.50 %	2.19 % 2.66 %
Outlook Mail	4643 4553	3600 3467	962 1004	103 118	77.54 % 76.15 %	20.72 % 22.05 %	2.22 % 2.59 %
Yahoo Mail	4629 4619	3586 3590	959 972	102 114	77.47 % 77.72 %	20.72 % 21.04 %	2.20 % 2.47 %
AOL Mail	4734 4775	3681 3656	982 1014	107 125	77.76 % 76.57 %	20.74 % 21.24 %	2.26 % 2.62 %
Mail.com	4748 4820	3796 3779	878 946	107 127	79.95 % 78.40 %	18.49 % 19.63 %	2.25 % 2.63 %
Yandex Mail	4825 4466	3737 3475	1026 905	116 119	77.45 % 77.81 %	21.26 % 20.26 %	2.40 % 2.66 %
GMX Mail	4693 4584	3627 3487	1016 1008	103 124	77.29 % 76.07 %	21.65 % 21.99 %	2.19 % 2.71 %
Zoho Mail	4655 4771	3691 3733	910 947	104 128	79.29 % 78.24 %	19.55 % 19.85 %	2.23 % 2.68 %
ProtonMail	4660 4581	3707 3638	897 892	107 112	79.55 % 79.41 %	19.25 % 19.47 %	2.30 % 2.44 %
Custom Mail	4697 4791	3769 3822	863 893	109 122	80.24 % 79.77 %	18.37 % 18.64 %	2.32 % 2.55 %
iCloud Mail	4629 4653	3466 3470	1071 1095	111 123	74.88 % 74.58 %	23.14 % 23.53 %	2.40 % 2.64 %
Tuta	4831 4640	3840 3653	935 903	109 131	79.49 % 78.73 %	19.35 % 19.46 %	2.26 % 2.82 %
Juno.com	4702 4562	3744 3609	885 853	111 118	79.63 % 79.11 %	18.82 % 18.70 %	2.36 % 2.59 %
Mailfence	3132 2958	2463 2289	603 591	66 78	78.64 % 77.38 %	19.25 % 19.98 %	2.11 % 2.64 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.