Kit and Clever Elements Email Deliverability Comparison

Kit

Clever Elements

In this comparison, the deliverability of Kit and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.621 64.996	50.314 48.939	13.738 14.255	1.569 1.802

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 75.30 %	20.94 % 21.93 %	2.39 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 5102	3840 3789	1080 1169	122 144	76.16 % 74.26 %	21.42 % 22.91 %	2.42 % 2.82 %
Elektronics	5023 4931	3896 3718	1009 1071	118 142	77.56 % 75.40 %	20.09 % 21.72 %	2.35 % 2.88 %
Entertainment	4933 4956	3725 3678	1090 1137	118 141	75.51 % 74.21 %	22.10 % 22.94 %	2.39 % 2.85 %
Cosmetics & Beauty	5085 4998	3936 3826	1031 1020	118 152	77.40 % 76.55 %	20.28 % 20.41 %	2.32 % 3.04 %
Food & Drink	5012 5012	3825 3745	1061 1132	126 135	76.32 % 74.72 %	21.17 % 22.59 %	2.51 % 2.69 %
Home & Garden	5076 5067	3873 3802	1079 1133	124 132	76.30 % 75.03 %	21.26 % 22.36 %	2.44 % 2.61 %
Finance	5014 4889	4023 3869	879 887	112 133	80.24 % 79.14 %	17.53 % 18.14 %	2.23 % 2.72 %
Health	5057 4968	4041 3914	900 918	116 136	79.91 % 78.78 %	17.80 % 18.48 %	2.29 % 2.74 %
Pets	5164 5097	3883 3888	1147 1065	134 144	75.19 % 76.28 %	22.21 % 20.89 %	2.59 % 2.83 %
Sport & Fitness	5206 5041	3990 3771	1088 1133	128 137	76.64 % 74.81 %	20.90 % 22.48 %	2.46 % 2.72 %
Job & Career	4969 5139	3680 3732	1170 1259	119 148	74.06 % 72.62 %	23.55 % 24.50 %	2.39 % 2.88 %
Dating	5040 4881	3677 3436	1244 1321	119 124	72.96 % 70.40 %	24.68 % 27.06 %	2.36 % 2.54 %
Other	5000 4915	3925 3771	960 1010	115 134	78.50 % 76.72 %	19.20 % 20.55 %	2.30 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4683 4484	3410 3185	1173 1174	100 125	72.82 % 71.03 %	25.05 % 26.18 %	2.14 % 2.79 %
Outlook Mail	4706 4629	3575 3391	1022 1109	109 129	75.97 % 73.26 %	21.72 % 23.96 %	2.32 % 2.79 %
Yahoo Mail	4615 4623	3487 3418	1020 1079	108 126	75.56 % 73.93 %	22.10 % 23.34 %	2.34 % 2.73 %
AOL Mail	4798 4778	3652 3544	1033 1093	113 141	76.12 % 74.17 %	21.53 % 22.88 %	2.36 % 2.95 %
Mail.com	4671 4681	3636 3573	922 969	113 139	77.84 % 76.33 %	19.74 % 20.70 %	2.42 % 2.97 %
Yandex Mail	4736 4704	3582 3549	1041 1028	113 127	75.63 % 75.45 %	21.98 % 21.85 %	2.39 % 2.70 %
GMX Mail	4508 4664	3383 3421	1021 1107	104 136	75.04 % 73.35 %	22.65 % 23.73 %	2.31 % 2.92 %
Zoho Mail	4772 4636	3720 3545	938 957	114 134	77.95 % 76.47 %	19.66 % 20.64 %	2.39 % 2.89 %
ProtonMail	4515 4681	3546 3631	851 921	118 129	78.54 % 77.57 %	18.85 % 19.68 %	2.61 % 2.76 %
Custom Mail	4563 4744	3626 3755	819 865	118 124	79.47 % 79.15 %	17.95 % 18.23 %	2.59 % 2.61 %
iCloud Mail	4728 4652	3445 3308	1173 1225	110 119	72.86 % 71.11 %	24.81 % 26.33 %	2.33 % 2.56 %
Tuta	4836 4648	3793 3582	925 934	118 132	78.43 % 77.07 %	19.13 % 20.09 %	2.44 % 2.84 %
Juno.com	4616 4602	3645 3582	859 897	112 123	78.96 % 77.84 %	18.61 % 19.49 %	2.43 % 2.67 %
Mailfence	4874 4470	3814 3455	941 897	119 118	78.25 % 77.29 %	19.31 % 20.07 %	2.44 % 2.64 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.