Kit and Clever Elements Email Deliverability Comparison

Kit

Clever Elements

In this comparison, the deliverability of Kit and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 63.847	50.481 49.164	13.230 13.326	1.420 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 77.00 %	20.38 % 20.87 %	2.19 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 4810	3792 3674	1020 1029	105 123	77.48 % 76.38 %	20.84 % 21.39 %	2.15 % 2.56 %
Elektronics	5030 4870	3922 3781	1020 969	105 131	77.97 % 77.64 %	20.28 % 19.90 %	2.09 % 2.69 %
Entertainment	4908 4855	3808 3686	1006 1069	106 124	77.59 % 75.92 %	20.50 % 22.02 %	2.16 % 2.55 %
Cosmetics & Beauty	5065 4920	3980 3833	1006 971	100 133	78.58 % 77.91 %	19.86 % 19.74 %	1.97 % 2.70 %
Food & Drink	4988 4941	3861 3783	1016 1057	114 118	77.41 % 76.56 %	20.37 % 21.39 %	2.29 % 2.39 %
Home & Garden	5048 4950	3865 3806	1080 1040	107 124	76.56 % 76.89 %	21.39 % 21.01 %	2.12 % 2.51 %
Finance	4952 4907	3998 3912	864 883	108 126	80.74 % 79.72 %	17.45 % 17.99 %	2.18 % 2.57 %
Health	5084 5052	4083 4054	910 898	110 126	80.31 % 80.25 %	17.90 % 17.78 %	2.16 % 2.49 %
Pets	5014 4918	3851 3817	1061 1002	118 122	76.80 % 77.61 %	21.16 % 20.37 %	2.35 % 2.48 %
Sport & Fitness	5062 4970	3947 3811	1014 1062	115 130	77.97 % 76.68 %	20.03 % 21.37 %	2.27 % 2.62 %
Job & Career	4864 5005	3697 3734	1084 1163	107 130	76.01 % 74.61 %	22.29 % 23.24 %	2.20 % 2.60 %
Dating	5008 4817	3728 3517	1187 1202	111 112	74.44 % 73.01 %	23.70 % 24.95 %	2.22 % 2.33 %
Other	4994 4832	3949 3756	962 981	114 125	79.07 % 77.73 %	19.26 % 20.30 %	2.28 % 2.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4586	3460 3363	1070 1124	95 121	74.97 % 73.33 %	23.19 % 24.51 %	2.06 % 2.64 %
Outlook Mail	4732 4420	3659 3320	972 997	106 112	77.32 % 75.11 %	20.54 % 22.56 %	2.24 % 2.53 %
Yahoo Mail	4596 4438	3525 3399	976 959	99 106	76.70 % 76.59 %	21.24 % 21.61 %	2.15 % 2.39 %
AOL Mail	4786 4808	3707 3653	993 1040	103 125	77.46 % 75.98 %	20.75 % 21.63 %	2.15 % 2.60 %
Mail.com	4724 4712	3756 3686	884 922	104 121	79.51 % 78.23 %	18.71 % 19.57 %	2.20 % 2.57 %
Yandex Mail	4809 4433	3687 3415	1032 915	108 115	76.67 % 77.04 %	21.46 % 20.64 %	2.25 % 2.59 %
GMX Mail	4636 4637	3545 3502	1018 1025	99 123	76.47 % 75.52 %	21.96 % 22.10 %	2.14 % 2.65 %
Zoho Mail	4604 4808	3626 3756	901 954	98 124	78.76 % 78.12 %	19.57 % 19.84 %	2.13 % 2.58 %
ProtonMail	4602 4650	3648 3668	873 900	100 112	79.27 % 78.88 %	18.97 % 19.35 %	2.17 % 2.41 %
Custom Mail	4653 4706	3729 3755	838 864	107 114	80.14 % 79.79 %	18.01 % 18.36 %	2.30 % 2.42 %
iCloud Mail	4683 4671	3462 3430	1135 1148	105 120	73.93 % 73.43 %	24.24 % 24.58 %	2.24 % 2.57 %
Tuta	4804 4660	3807 3660	907 905	107 121	79.25 % 78.54 %	18.88 % 19.42 %	2.23 % 2.60 %
Juno.com	4682 4639	3714 3692	883 853	108 116	79.33 % 79.59 %	18.86 % 18.39 %	2.31 % 2.50 %
Mailfence	3985 3679	3156 2865	748 720	81 94	79.20 % 77.87 %	18.77 % 19.57 %	2.03 % 2.56 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.