Kit and Clever Elements Email Deliverability Comparison

Kit

Clever Elements

In this comparison, the deliverability of Kit and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 64.944	50.741 48.918	13.544 14.214	1.471 1.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 75.32 %	20.60 % 21.89 %	2.24 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 5047	4006 3753	1114 1150	119 144	76.46 % 74.36 %	21.26 % 22.79 %	2.27 % 2.85 %
Elektronics	4893 4920	3832 3705	952 1070	109 145	78.32 % 75.30 %	19.46 % 21.75 %	2.23 % 2.95 %
Entertainment	4949 5083	3761 3767	1078 1173	110 143	76.00 % 74.11 %	21.78 % 23.08 %	2.22 % 2.81 %
Cosmetics & Beauty	5035 5004	3924 3817	1001 1035	110 152	77.93 % 76.28 %	19.88 % 20.68 %	2.18 % 3.04 %
Food & Drink	5037 4958	3867 3710	1052 1112	118 136	76.77 % 74.83 %	20.89 % 22.43 %	2.34 % 2.74 %
Home & Garden	5043 5132	3881 3880	1047 1120	115 132	76.96 % 75.60 %	20.76 % 21.82 %	2.28 % 2.57 %
Finance	4986 4833	4022 3812	856 890	108 131	80.67 % 78.87 %	17.17 % 18.42 %	2.17 % 2.71 %
Health	5053 4982	4082 3939	860 906	111 137	80.78 % 79.06 %	17.02 % 18.19 %	2.20 % 2.75 %
Pets	5179 5050	3930 3834	1126 1076	123 140	75.88 % 75.92 %	21.74 % 21.31 %	2.37 % 2.77 %
Sport & Fitness	5135 5067	3924 3771	1093 1159	118 137	76.42 % 74.42 %	21.29 % 22.87 %	2.30 % 2.70 %
Job & Career	5132 5204	3835 3775	1180 1277	117 152	74.73 % 72.54 %	22.99 % 24.54 %	2.28 % 2.92 %
Dating	5113 4805	3758 3407	1244 1270	111 128	73.50 % 70.91 %	24.33 % 26.43 %	2.17 % 2.66 %
Other	4962 4859	3919 3748	941 976	102 135	78.98 % 77.14 %	18.96 % 20.09 %	2.06 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4502	3365 3212	1138 1165	94 125	73.20 % 71.35 %	24.76 % 25.88 %	2.04 % 2.78 %
Outlook Mail	4816 4735	3671 3459	1042 1145	103 131	76.23 % 73.05 %	21.64 % 24.18 %	2.14 % 2.77 %
Yahoo Mail	4767 4503	3614 3325	1048 1057	105 121	75.81 % 73.84 %	21.98 % 23.47 %	2.20 % 2.69 %
AOL Mail	4718 4672	3609 3477	1007 1052	102 143	76.49 % 74.42 %	21.34 % 22.52 %	2.16 % 3.06 %
Mail.com	4694 4603	3673 3520	914 942	107 141	78.25 % 76.47 %	19.47 % 20.46 %	2.28 % 3.06 %
Yandex Mail	4654 4701	3551 3522	1002 1055	101 124	76.30 % 74.92 %	21.53 % 22.44 %	2.17 % 2.64 %
GMX Mail	4610 4556	3483 3338	1027 1088	100 130	75.55 % 73.27 %	22.28 % 23.88 %	2.17 % 2.85 %
Zoho Mail	4735 4670	3698 3575	926 963	111 132	78.10 % 76.55 %	19.56 % 20.62 %	2.34 % 2.83 %
ProtonMail	4580 4651	3630 3619	835 903	115 129	79.26 % 77.81 %	18.23 % 19.42 %	2.51 % 2.77 %
Custom Mail	4559 4845	3656 3839	796 873	107 133	80.19 % 79.24 %	17.46 % 18.02 %	2.35 % 2.75 %
iCloud Mail	4680 4683	3459 3336	1123 1226	98 121	73.91 % 71.24 %	24.00 % 26.18 %	2.09 % 2.58 %
Tuta	4840 4586	3809 3548	920 908	111 130	78.70 % 77.37 %	19.01 % 19.80 %	2.29 % 2.83 %
Juno.com	4625 4667	3687 3612	833 931	105 124	79.72 % 77.39 %	18.01 % 19.95 %	2.27 % 2.66 %
Mailfence	4881 4570	3836 3536	933 906	112 128	78.59 % 77.37 %	19.11 % 19.82 %	2.29 % 2.80 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.