Kit and Clever Elements Email Deliverability Comparison

Kit

Clever Elements

In this comparison, the deliverability of Kit and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 75.792	59.546 56.950	15.637 16.721	1.628 2.121

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 75.14 %	20.36 % 22.06 %	2.12 % 2.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 5910	4646 4396	1262 1342	129 172	76.96 % 74.38 %	20.90 % 22.71 %	2.14 % 2.91 %
Elektronics	5734 5771	4509 4335	1103 1268	122 168	78.64 % 75.12 %	19.24 % 21.97 %	2.13 % 2.91 %
Entertainment	5794 5870	4426 4353	1248 1352	120 165	76.39 % 74.16 %	21.54 % 23.03 %	2.07 % 2.81 %
Cosmetics & Beauty	5934 5808	4640 4424	1172 1207	122 177	78.19 % 76.17 %	19.75 % 20.78 %	2.06 % 3.05 %
Food & Drink	5909 5830	4558 4345	1222 1324	129 161	77.14 % 74.53 %	20.68 % 22.71 %	2.18 % 2.76 %
Home & Garden	5900 5923	4561 4482	1210 1290	129 151	77.31 % 75.67 %	20.51 % 21.78 %	2.19 % 2.55 %
Finance	5815 5633	4713 4445	982 1037	120 151	81.05 % 78.91 %	16.89 % 18.41 %	2.06 % 2.68 %
Health	5884 5800	4769 4569	989 1071	126 160	81.05 % 78.78 %	16.81 % 18.47 %	2.14 % 2.76 %
Pets	6051 5898	4624 4444	1293 1293	134 161	76.42 % 75.35 %	21.37 % 21.92 %	2.21 % 2.73 %
Sport & Fitness	6014 5914	4628 4409	1258 1345	128 160	76.95 % 74.55 %	20.92 % 22.74 %	2.13 % 2.71 %
Job & Career	6016 6042	4514 4347	1371 1516	131 179	75.03 % 71.95 %	22.79 % 25.09 %	2.18 % 2.96 %
Dating	5987 5650	4416 3986	1447 1511	124 153	73.76 % 70.55 %	24.17 % 26.74 %	2.07 % 2.71 %
Other	5736 5743	4542 4415	1080 1165	114 163	79.18 % 76.88 %	18.83 % 20.29 %	1.99 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5327	3962 3816	1308 1364	104 147	73.73 % 71.64 %	24.34 % 25.61 %	1.94 % 2.76 %
Outlook Mail	5566 5586	4246 4076	1206 1355	114 155	76.28 % 72.97 %	21.67 % 24.26 %	2.05 % 2.77 %
Yahoo Mail	5573 5267	4248 3886	1210 1238	115 143	76.22 % 73.78 %	21.71 % 23.50 %	2.06 % 2.72 %
AOL Mail	5492 5437	4219 4051	1159 1225	114 161	76.82 % 74.51 %	21.10 % 22.53 %	2.08 % 2.96 %
Mail.com	5453 5351	4295 4083	1040 1103	118 165	78.76 % 76.30 %	19.07 % 20.61 %	2.16 % 3.08 %
Yandex Mail	5432 5422	4159 4051	1163 1225	110 146	76.56 % 74.71 %	21.41 % 22.59 %	2.03 % 2.69 %
GMX Mail	5425 5369	4118 3911	1193 1305	114 153	75.91 % 72.84 %	21.99 % 24.31 %	2.10 % 2.85 %
Zoho Mail	5553 5391	4363 4127	1069 1110	121 154	78.57 % 76.55 %	19.25 % 20.59 %	2.18 % 2.86 %
ProtonMail	5414 5365	4308 4158	979 1057	127 150	79.57 % 77.50 %	18.08 % 19.70 %	2.35 % 2.80 %
Custom Mail	5273 5680	4240 4481	914 1041	119 158	80.41 % 78.89 %	17.33 % 18.33 %	2.26 % 2.78 %
iCloud Mail	5457 5415	4062 3843	1286 1431	109 141	74.44 % 70.97 %	23.57 % 26.43 %	2.00 % 2.60 %
Tuta	5719 5314	4521 4094	1075 1071	123 149	79.05 % 77.04 %	18.80 % 20.15 %	2.15 % 2.80 %
Juno.com	5479 5437	4386 4183	975 1107	118 147	80.05 % 76.94 %	17.80 % 20.36 %	2.15 % 2.70 %
Mailfence	5601 5431	4419 4190	1060 1089	122 152	78.90 % 77.15 %	18.93 % 20.05 %	2.18 % 2.80 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.