Kit and Clever Elements Email Deliverability Comparison

Kit

Clever Elements

In this comparison, the deliverability of Kit and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.643 76.285	59.459 57.714	15.559 16.539	1.625 2.032

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 75.66 %	20.30 % 21.68 %	2.12 % 2.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5890	4577 4414	1261 1316	127 160	76.73 % 74.94 %	21.14 % 22.34 %	2.13 % 2.72 %
Elektronics	5786 5860	4548 4427	1115 1272	123 161	78.60 % 75.55 %	19.27 % 21.71 %	2.13 % 2.75 %
Entertainment	5907 5993	4528 4520	1255 1307	124 166	76.65 % 75.42 %	21.25 % 21.81 %	2.10 % 2.77 %
Cosmetics & Beauty	5954 5833	4658 4480	1174 1187	122 166	78.23 % 76.80 %	19.72 % 20.35 %	2.05 % 2.85 %
Food & Drink	5862 5882	4516 4418	1216 1305	130 159	77.04 % 75.11 %	20.74 % 22.19 %	2.22 % 2.70 %
Home & Garden	5934 5974	4595 4541	1212 1287	127 146	77.44 % 76.01 %	20.42 % 21.54 %	2.14 % 2.44 %
Finance	5829 5827	4725 4625	983 1059	121 143	81.06 % 79.37 %	16.86 % 18.17 %	2.08 % 2.45 %
Health	5875 5886	4778 4669	974 1063	123 154	81.33 % 79.32 %	16.58 % 18.06 %	2.09 % 2.62 %
Pets	5980 5843	4592 4412	1254 1281	134 150	76.79 % 75.51 %	20.97 % 21.92 %	2.24 % 2.57 %
Sport & Fitness	5886 5846	4519 4369	1239 1321	128 156	76.78 % 74.73 %	21.05 % 22.60 %	2.17 % 2.67 %
Job & Career	5933 5994	4448 4335	1357 1491	128 168	74.97 % 72.32 %	22.87 % 24.87 %	2.16 % 2.80 %
Dating	5976 5663	4407 4026	1442 1487	127 150	73.74 % 71.09 %	24.13 % 26.26 %	2.13 % 2.65 %
Other	5756 5794	4568 4478	1077 1163	111 153	79.36 % 77.29 %	18.71 % 20.07 %	1.93 % 2.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5457	4033 3932	1326 1378	108 147	73.77 % 72.05 %	24.25 % 25.25 %	1.98 % 2.69 %
Outlook Mail	5472 5535	4181 4065	1179 1319	112 151	76.41 % 73.44 %	21.55 % 23.83 %	2.05 % 2.73 %
Yahoo Mail	5648 5269	4305 3925	1227 1202	116 142	76.22 % 74.49 %	21.72 % 22.81 %	2.05 % 2.70 %
AOL Mail	5541 5426	4253 4054	1175 1219	113 153	76.76 % 74.71 %	21.21 % 22.47 %	2.04 % 2.82 %
Mail.com	5406 5355	4261 4115	1028 1087	117 153	78.82 % 76.84 %	19.02 % 20.30 %	2.16 % 2.86 %
Yandex Mail	5401 5484	4145 4123	1149 1224	107 137	76.75 % 75.18 %	21.27 % 22.32 %	1.98 % 2.50 %
GMX Mail	5515 5365	4185 3928	1210 1292	120 145	75.88 % 73.22 %	21.94 % 24.08 %	2.18 % 2.70 %
Zoho Mail	5463 5505	4294 4252	1049 1108	120 145	78.60 % 77.24 %	19.20 % 20.13 %	2.20 % 2.63 %
ProtonMail	5329 5436	4237 4246	970 1043	122 147	79.51 % 78.11 %	18.20 % 19.19 %	2.29 % 2.70 %
Custom Mail	5258 5722	4221 4533	918 1033	119 156	80.28 % 79.22 %	17.46 % 18.05 %	2.26 % 2.73 %
iCloud Mail	5465 5448	4065 3900	1291 1415	109 133	74.38 % 71.59 %	23.62 % 25.97 %	1.99 % 2.44 %
Tuta	5744 5297	4555 4104	1065 1055	124 138	79.30 % 77.48 %	18.54 % 19.92 %	2.16 % 2.61 %
Juno.com	5446 5479	4372 4259	955 1081	119 139	80.28 % 77.73 %	17.54 % 19.73 %	2.19 % 2.54 %
Mailfence	5488 5507	4352 4278	1017 1083	119 146	79.30 % 77.68 %	18.53 % 19.67 %	2.17 % 2.65 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.