Clever Elements and Kit Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.179 44.416	334.402 37.223	85.777 5.651	17.000 1.542

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.49 % 83.81 %	19.62 % 12.72 %	3.89 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33687 3361	26744 2910	5726 364	1217 87	79.39 % 86.58 %	17.00 % 10.83 %	3.61 % 2.59 %
Elektronics	33528 3377	25883 2860	6410 395	1235 122	77.20 % 84.69 %	19.12 % 11.70 %	3.68 % 3.61 %
Entertainment	33497 3442	25590 2884	6598 441	1309 117	76.39 % 83.79 %	19.70 % 12.81 %	3.91 % 3.40 %
Cosmetics & Beauty	33741 3421	25775 2855	6688 435	1278 131	76.39 % 83.46 %	19.82 % 12.72 %	3.79 % 3.83 %
Food & Drink	33511 3326	26594 2853	5711 358	1206 115	79.36 % 85.78 %	17.04 % 10.76 %	3.60 % 3.46 %
Home & Garden	34102 3577	27064 3070	5808 387	1230 120	79.36 % 85.83 %	17.03 % 10.82 %	3.61 % 3.35 %
Finance	33965 3282	24855 2664	7682 486	1428 132	73.18 % 81.17 %	22.62 % 14.81 %	4.20 % 4.02 %
Health	33736 3448	25017 2836	7395 472	1324 140	74.16 % 82.25 %	21.92 % 13.69 %	3.92 % 4.06 %
Pets	33412 3305	26253 2824	5924 386	1235 95	78.57 % 85.45 %	17.73 % 11.68 %	3.70 % 2.87 %
Sport & Fitness	33593 3596	25336 2991	6836 495	1421 110	75.42 % 83.18 %	20.35 % 13.77 %	4.23 % 3.06 %
Job & Career	33408 3377	24860 2745	7098 497	1450 135	74.41 % 81.29 %	21.25 % 14.72 %	4.34 % 4.00 %
Dating	33575 3528	24173 2873	7985 526	1417 129	72.00 % 81.43 %	23.78 % 14.91 %	4.22 % 3.66 %
Other	33424 3376	26258 2858	5916 409	1250 109	78.56 % 84.66 %	17.70 % 12.11 %	3.74 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43067 3407	31403 2669	9825 586	1839 152	72.92 % 78.34 %	22.81 % 17.20 %	4.27 % 4.46 %
Outlook Mail	42029 3397	31088 2807	9195 476	1746 114	73.97 % 82.63 %	21.88 % 14.01 %	4.15 % 3.36 %
Yahoo Mail	42936 3466	32605 2863	8540 453	1791 150	75.94 % 82.60 %	19.89 % 13.07 %	4.17 % 4.33 %
AOL Mail	43017 3328	32731 2760	8570 448	1716 120	76.09 % 82.93 %	19.92 % 13.46 %	3.99 % 3.61 %
Mail.com	43219 3516	33315 2966	8213 429	1691 121	77.08 % 84.36 %	19.00 % 12.20 %	3.91 % 3.44 %
Yandex Mail	42432 3515	31690 2901	8994 489	1748 125	74.68 % 82.53 %	21.20 % 13.91 %	4.12 % 3.56 %
GMX Mail	42218 3380	32552 2895	8126 382	1540 103	77.10 % 85.65 %	19.25 % 11.30 %	3.65 % 3.05 %
Zoho Mail	42953 3340	33567 2867	7838 377	1548 96	78.15 % 85.84 %	18.25 % 11.29 %	3.60 % 2.87 %
ProtonMail	42563 3548	33380 3058	7714 378	1469 112	78.42 % 86.19 %	18.12 % 10.65 %	3.45 % 3.16 %
Custom Mail	42540 3393	33793 2934	7239 350	1508 109	79.44 % 86.47 %	17.02 % 10.32 %	3.54 % 3.21 %
iCloud Mail	3366 3427	2578 2715	622 562	166 150	76.59 % 79.22 %	18.48 % 16.40 %	4.93 % 4.38 %
Tuta	3389 3335	2797 2867	467 369	125 99	82.53 % 85.97 %	13.78 % 11.06 %	3.69 % 2.97 %
Juno.com	3450 3364	2903 2921	434 352	113 91	84.14 % 86.83 %	12.58 % 10.46 %	3.28 % 2.71 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.