Clever Elements and Kit Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.872 8.857	305.328 7.409	80.822 1.114	15.722 334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.98 % 83.65 %	20.11 % 12.58 %	3.91 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31008 655	24466 571	5400 69	1142 15	78.90 % 87.18 %	17.41 % 10.53 %	3.68 % 2.29 %
Elektronics	30770 705	23581 590	6045 82	1144 33	76.64 % 83.69 %	19.65 % 11.63 %	3.72 % 4.68 %
Entertainment	30777 699	23355 578	6206 90	1216 31	75.88 % 82.69 %	20.16 % 12.88 %	3.95 % 4.43 %
Cosmetics & Beauty	31077 709	23596 585	6315 90	1166 34	75.93 % 82.51 %	20.32 % 12.69 %	3.75 % 4.80 %
Food & Drink	30807 659	24286 569	5393 69	1128 21	78.83 % 86.34 %	17.51 % 10.47 %	3.66 % 3.19 %
Home & Garden	31275 665	24665 571	5459 71	1151 23	78.86 % 85.86 %	17.45 % 10.68 %	3.68 % 3.46 %
Finance	31276 647	22724 530	7246 97	1306 20	72.66 % 81.92 %	23.17 % 14.99 %	4.18 % 3.09 %
Health	31054 694	22858 574	6995 92	1201 28	73.61 % 82.71 %	22.53 % 13.26 %	3.87 % 4.03 %
Pets	30765 663	24038 563	5583 76	1144 24	78.13 % 84.92 %	18.15 % 11.46 %	3.72 % 3.62 %
Sport & Fitness	30935 726	23178 604	6441 101	1316 21	74.92 % 83.20 %	20.82 % 13.91 %	4.25 % 2.89 %
Job & Career	30684 673	22683 550	6657 98	1344 25	73.92 % 81.72 %	21.70 % 14.56 %	4.38 % 3.71 %
Dating	30824 706	21989 568	7538 102	1297 36	71.34 % 80.45 %	24.45 % 14.45 %	4.21 % 5.10 %
Other	30620 656	23909 556	5544 77	1167 23	78.08 % 84.76 %	18.11 % 11.74 %	3.81 % 3.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40350 706	29310 544	9324 123	1716 39	72.64 % 77.05 %	23.11 % 17.42 %	4.25 % 5.52 %
Outlook Mail	39360 665	28941 549	8782 89	1637 27	73.53 % 82.56 %	22.31 % 13.38 %	4.16 % 4.06 %
Yahoo Mail	40247 687	30412 570	8147 88	1688 29	75.56 % 82.97 %	20.24 % 12.81 %	4.19 % 4.22 %
AOL Mail	40198 616	30439 507	8160 83	1599 26	75.72 % 82.31 %	20.30 % 13.47 %	3.98 % 4.22 %
Mail.com	40449 681	31026 571	7842 86	1581 24	76.70 % 83.85 %	19.39 % 12.63 %	3.91 % 3.52 %
Yandex Mail	39705 689	29515 563	8562 96	1628 30	74.34 % 81.71 %	21.56 % 13.93 %	4.10 % 4.35 %
GMX Mail	39590 701	30335 602	7795 78	1460 21	76.62 % 85.88 %	19.69 % 11.13 %	3.69 % 3.00 %
Zoho Mail	40240 656	31267 559	7507 74	1466 23	77.70 % 85.21 %	18.66 % 11.28 %	3.64 % 3.51 %
ProtonMail	39849 736	31063 638	7393 77	1393 21	77.95 % 86.68 %	18.55 % 10.46 %	3.50 % 2.85 %
Custom Mail	39842 680	31478 588	6923 67	1441 25	79.01 % 86.47 %	17.38 % 9.85 %	3.62 % 3.68 %
iCloud Mail	674 741	475 589	152 118	47 34	70.47 % 79.49 %	22.55 % 15.92 %	6.97 % 4.59 %
Tuta	680 645	526 555	120 70	34 20	77.35 % 86.05 %	17.65 % 10.85 %	5.00 % 3.10 %
Juno.com	688 654	541 574	115 65	32 15	78.63 % 87.77 %	16.72 % 9.94 %	4.65 % 2.29 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.