Clever Elements and Kit Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.900 70.870	356.916 59.155	89.057 9.240	17.927 2.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.94 % 83.47 %	19.20 % 13.04 %	3.86 % 3.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35786 5419	28566 4672	5941 594	1279 153	79.82 % 86.22 %	16.60 % 10.96 %	3.57 % 2.82 %
Elektronics	35531 5399	27604 4553	6634 653	1293 193	77.69 % 84.33 %	18.67 % 12.09 %	3.64 % 3.57 %
Entertainment	35604 5474	27359 4567	6857 723	1388 184	76.84 % 83.43 %	19.26 % 13.21 %	3.90 % 3.36 %
Cosmetics & Beauty	35769 5397	27489 4495	6936 700	1344 202	76.85 % 83.29 %	19.39 % 12.97 %	3.76 % 3.74 %
Food & Drink	35551 5336	28355 4555	5924 595	1272 186	79.76 % 85.36 %	16.66 % 11.15 %	3.58 % 3.49 %
Home & Garden	36223 5656	28903 4848	6027 632	1293 176	79.79 % 85.71 %	16.64 % 11.17 %	3.57 % 3.11 %
Finance	36068 5244	26556 4237	7988 799	1524 208	73.63 % 80.80 %	22.15 % 15.24 %	4.23 % 3.97 %
Health	35791 5525	26728 4526	7672 779	1391 220	74.68 % 81.92 %	21.44 % 14.10 %	3.89 % 3.98 %
Pets	35304 5343	27865 4543	6138 639	1301 161	78.93 % 85.03 %	17.39 % 11.96 %	3.69 % 3.01 %
Sport & Fitness	35660 5709	27040 4717	7115 803	1505 189	75.83 % 82.62 %	19.95 % 14.07 %	4.22 % 3.31 %
Job & Career	35440 5371	26526 4339	7389 811	1525 221	74.85 % 80.79 %	20.85 % 15.10 %	4.30 % 4.11 %
Dating	35628 5570	25851 4524	8279 850	1498 196	72.56 % 81.22 %	23.24 % 15.26 %	4.20 % 3.52 %
Other	35545 5427	28074 4579	6157 662	1314 186	78.98 % 84.37 %	17.32 % 12.20 %	3.70 % 3.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45084 5434	32986 4230	10164 948	1934 256	73.17 % 77.84 %	22.54 % 17.45 %	4.29 % 4.71 %
Outlook Mail	44088 5466	32776 4487	9480 784	1832 195	74.34 % 82.09 %	21.50 % 14.34 %	4.16 % 3.57 %
Yahoo Mail	44941 5430	34270 4481	8802 732	1869 217	76.26 % 82.52 %	19.59 % 13.48 %	4.16 % 4.00 %
AOL Mail	45128 5480	34489 4543	8841 749	1798 188	76.42 % 82.90 %	19.59 % 13.67 %	3.98 % 3.43 %
Mail.com	45298 5555	35084 4664	8462 699	1752 192	77.45 % 83.96 %	18.68 % 12.58 %	3.87 % 3.46 %
Yandex Mail	44496 5623	33402 4613	9274 806	1820 204	75.07 % 82.04 %	20.84 % 14.33 %	4.09 % 3.63 %
GMX Mail	44253 5401	34314 4587	8342 629	1597 185	77.54 % 84.93 %	18.85 % 11.65 %	3.61 % 3.43 %
Zoho Mail	44946 5360	35286 4584	8050 614	1610 162	78.51 % 85.52 %	17.91 % 11.46 %	3.58 % 3.02 %
ProtonMail	44685 5605	35226 4829	7926 608	1533 168	78.83 % 86.16 %	17.74 % 10.85 %	3.43 % 3.00 %
Custom Mail	44666 5428	35648 4684	7451 578	1567 166	79.81 % 86.29 %	16.68 % 10.65 %	3.51 % 3.06 %
iCloud Mail	5480 5431	4262 4295	955 906	263 230	77.77 % 79.08 %	17.43 % 16.68 %	4.80 % 4.23 %
Tuta	5379 5351	4523 4577	673 613	183 161	84.09 % 85.54 %	12.51 % 11.46 %	3.40 % 3.01 %
Juno.com	5456 5306	4650 4581	637 574	169 151	85.23 % 86.34 %	11.68 % 10.82 %	3.10 % 2.85 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.