Kit and CampaignMonitor Email Deliverability Comparison

Kit

CampaignMonitor

In this comparison, the deliverability of Kit and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 64.477	50.481 50.429	13.230 12.942	1.420 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 78.21 %	20.38 % 20.07 %	2.19 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 5276	3792 4149	1020 1052	105 110	77.48 % 78.64 %	20.84 % 19.94 %	2.15 % 2.08 %
Elektronics	5030 5059	3922 3912	1020 1052	105 101	77.97 % 77.33 %	20.28 % 20.79 %	2.09 % 2.00 %
Entertainment	4908 4903	3808 3828	1006 974	106 96	77.59 % 78.07 %	20.50 % 19.87 %	2.16 % 1.96 %
Cosmetics & Beauty	5065 5043	3980 3986	1006 978	100 99	78.58 % 79.04 %	19.86 % 19.39 %	1.97 % 1.96 %
Food & Drink	4988 5077	3861 3955	1016 1032	114 100	77.41 % 77.90 %	20.37 % 20.33 %	2.29 % 1.97 %
Home & Garden	5048 4976	3865 3870	1080 1039	107 102	76.56 % 77.77 %	21.39 % 20.88 %	2.12 % 2.05 %
Finance	4952 4986	3998 4017	864 880	108 112	80.74 % 80.57 %	17.45 % 17.65 %	2.18 % 2.25 %
Health	5084 4821	4083 3930	910 809	110 99	80.31 % 81.52 %	17.90 % 16.78 %	2.16 % 2.05 %
Pets	5014 4871	3851 3791	1061 989	118 104	76.80 % 77.83 %	21.16 % 20.30 %	2.35 % 2.14 %
Sport & Fitness	5062 5025	3947 3882	1014 1043	115 102	77.97 % 77.25 %	20.03 % 20.76 %	2.27 % 2.03 %
Job & Career	4864 4737	3697 3630	1084 1038	107 99	76.01 % 76.63 %	22.29 % 21.91 %	2.20 % 2.09 %
Dating	5008 4843	3728 3620	1187 1131	111 103	74.44 % 74.75 %	23.70 % 23.35 %	2.22 % 2.13 %
Other	4994 4860	3949 3859	962 925	114 93	79.07 % 79.40 %	19.26 % 19.03 %	2.28 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4420	3460 3303	1070 1041	95 88	74.97 % 74.73 %	23.19 % 23.55 %	2.06 % 1.99 %
Outlook Mail	4732 4609	3659 3515	972 1024	106 97	77.32 % 76.26 %	20.54 % 22.22 %	2.24 % 2.10 %
Yahoo Mail	4596 4760	3525 3672	976 986	99 95	76.70 % 77.14 %	21.24 % 20.71 %	2.15 % 2.00 %
AOL Mail	4786 4801	3707 3696	993 1022	103 98	77.46 % 76.98 %	20.75 % 21.29 %	2.15 % 2.04 %
Mail.com	4724 4635	3756 3660	884 882	104 90	79.51 % 78.96 %	18.71 % 19.03 %	2.20 % 1.94 %
Yandex Mail	4809 4526	3687 3511	1032 948	108 92	76.67 % 77.57 %	21.46 % 20.95 %	2.25 % 2.03 %
GMX Mail	4636 4596	3545 3528	1018 984	99 87	76.47 % 76.76 %	21.96 % 21.41 %	2.14 % 1.89 %
Zoho Mail	4604 4783	3626 3837	901 874	98 99	78.76 % 80.22 %	19.57 % 18.27 %	2.13 % 2.07 %
ProtonMail	4602 4756	3648 3820	873 873	100 106	79.27 % 80.32 %	18.97 % 18.36 %	2.17 % 2.23 %
Custom Mail	4653 4613	3729 3739	838 809	107 94	80.14 % 81.05 %	18.01 % 17.54 %	2.30 % 2.04 %
iCloud Mail	4683 4633	3462 3481	1135 1072	105 96	73.93 % 75.13 %	24.24 % 23.14 %	2.24 % 2.07 %
Tuta	4804 4744	3807 3772	907 887	107 97	79.25 % 79.51 %	18.88 % 18.70 %	2.23 % 2.04 %
Juno.com	4682 4898	3714 3932	883 875	108 106	79.33 % 80.28 %	18.86 % 17.86 %	2.31 % 2.16 %
Mailfence	3985 3703	3156 2963	748 665	81 75	79.20 % 80.02 %	18.77 % 17.96 %	2.03 % 2.03 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.