Kit and CampaignMonitor Email Deliverability Comparison

Kit

CampaignMonitor

In this comparison, the deliverability of Kit and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 75.813	59.546 58.738	15.637 15.451	1.628 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 77.48 %	20.36 % 20.38 %	2.12 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 5945	4646 4606	1262 1214	129 125	76.96 % 77.48 %	20.90 % 20.42 %	2.14 % 2.10 %
Elektronics	5734 5979	4509 4579	1103 1269	122 131	78.64 % 76.58 %	19.24 % 21.22 %	2.13 % 2.19 %
Entertainment	5794 5820	4426 4490	1248 1204	120 126	76.39 % 77.15 %	21.54 % 20.69 %	2.07 % 2.16 %
Cosmetics & Beauty	5934 5868	4640 4594	1172 1151	122 123	78.19 % 78.29 %	19.75 % 19.61 %	2.06 % 2.10 %
Food & Drink	5909 5972	4558 4599	1222 1250	129 123	77.14 % 77.01 %	20.68 % 20.93 %	2.18 % 2.06 %
Home & Garden	5900 5834	4561 4509	1210 1205	129 120	77.31 % 77.29 %	20.51 % 20.65 %	2.19 % 2.06 %
Finance	5815 5673	4713 4550	982 990	120 133	81.05 % 80.20 %	16.89 % 17.45 %	2.06 % 2.34 %
Health	5884 5751	4769 4677	989 944	126 130	81.05 % 81.32 %	16.81 % 16.41 %	2.14 % 2.26 %
Pets	6051 5801	4624 4497	1293 1181	134 123	76.42 % 77.52 %	21.37 % 20.36 %	2.21 % 2.12 %
Sport & Fitness	6014 5761	4628 4415	1258 1219	128 127	76.95 % 76.64 %	20.92 % 21.16 %	2.13 % 2.20 %
Job & Career	6016 5947	4514 4488	1371 1335	131 124	75.03 % 75.47 %	22.79 % 22.45 %	2.18 % 2.09 %
Dating	5987 5757	4416 4197	1447 1440	124 120	73.76 % 72.90 %	24.17 % 25.01 %	2.07 % 2.08 %
Other	5736 5705	4542 4537	1080 1049	114 119	79.18 % 79.53 %	18.83 % 18.39 %	1.99 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5433	3962 3965	1308 1350	104 118	73.73 % 72.98 %	24.34 % 24.85 %	1.94 % 2.17 %
Outlook Mail	5566 5462	4246 4139	1206 1204	114 119	76.28 % 75.78 %	21.67 % 22.04 %	2.05 % 2.18 %
Yahoo Mail	5573 5426	4248 4167	1210 1137	115 122	76.22 % 76.80 %	21.71 % 20.95 %	2.06 % 2.25 %
AOL Mail	5492 5448	4219 4176	1159 1154	114 118	76.82 % 76.65 %	21.10 % 21.18 %	2.08 % 2.17 %
Mail.com	5453 5457	4295 4272	1040 1077	118 108	78.76 % 78.28 %	19.07 % 19.74 %	2.16 % 1.98 %
Yandex Mail	5432 5191	4159 3973	1163 1105	110 113	76.56 % 76.54 %	21.41 % 21.29 %	2.03 % 2.18 %
GMX Mail	5425 5530	4118 4219	1193 1193	114 118	75.91 % 76.29 %	21.99 % 21.57 %	2.10 % 2.13 %
Zoho Mail	5553 5361	4363 4231	1069 1019	121 111	78.57 % 78.92 %	19.25 % 19.01 %	2.18 % 2.07 %
ProtonMail	5414 5510	4308 4373	979 1013	127 124	79.57 % 79.36 %	18.08 % 18.38 %	2.35 % 2.25 %
Custom Mail	5273 5357	4240 4305	914 943	119 109	80.41 % 80.36 %	17.33 % 17.60 %	2.26 % 2.03 %
iCloud Mail	5457 5307	4062 3913	1286 1280	109 114	74.44 % 73.73 %	23.57 % 24.12 %	2.00 % 2.15 %
Tuta	5719 5470	4521 4325	1075 1028	123 117	79.05 % 79.07 %	18.80 % 18.79 %	2.15 % 2.14 %
Juno.com	5479 5437	4386 4363	975 959	118 115	80.05 % 80.25 %	17.80 % 17.64 %	2.15 % 2.12 %
Mailfence	5601 5424	4419 4317	1060 989	122 118	78.90 % 79.59 %	18.93 % 18.23 %	2.18 % 2.18 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.