Kit and CampaignMonitor Email Deliverability Comparison

Kit

CampaignMonitor

In this comparison, the deliverability of Kit and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 65.221	50.857 50.522	13.425 13.308	1.400 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 77.46 %	20.44 % 20.40 %	2.13 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 5244	3803 4070	1032 1061	99 113	77.08 % 77.61 %	20.92 % 20.23 %	2.01 % 2.15 %
Elektronics	5055 5223	3941 3994	1011 1117	103 112	77.96 % 76.47 %	20.00 % 21.39 %	2.04 % 2.14 %
Entertainment	4928 4979	3792 3862	1035 1015	101 102	76.95 % 77.57 %	21.00 % 20.39 %	2.05 % 2.05 %
Cosmetics & Beauty	5118 5137	3991 4025	1023 1011	104 101	77.98 % 78.35 %	19.99 % 19.68 %	2.03 % 1.97 %
Food & Drink	5034 5047	3884 3894	1036 1052	114 101	77.16 % 77.15 %	20.58 % 20.84 %	2.26 % 2.00 %
Home & Garden	5153 4939	3928 3799	1118 1033	107 107	76.23 % 76.92 %	21.70 % 20.92 %	2.08 % 2.17 %
Finance	4996 5045	4055 4043	837 884	104 118	81.16 % 80.14 %	16.75 % 17.52 %	2.08 % 2.34 %
Health	5193 4903	4178 3992	905 797	110 114	80.45 % 81.42 %	17.43 % 16.26 %	2.12 % 2.33 %
Pets	5084 4935	3890 3814	1078 1012	116 109	76.51 % 77.28 %	21.20 % 20.51 %	2.28 % 2.21 %
Sport & Fitness	5108 5102	3960 3899	1035 1097	113 106	77.53 % 76.42 %	20.26 % 21.50 %	2.21 % 2.08 %
Job & Career	4965 4843	3736 3649	1122 1094	107 100	75.25 % 75.35 %	22.60 % 22.59 %	2.16 % 2.06 %
Dating	5067 4874	3721 3582	1233 1186	113 106	73.44 % 73.49 %	24.33 % 24.33 %	2.23 % 2.17 %
Other	5047 4950	3978 3899	960 949	109 102	78.82 % 78.77 %	19.02 % 19.17 %	2.16 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4494	3416 3282	1106 1117	89 95	74.08 % 73.03 %	23.99 % 24.86 %	1.93 % 2.11 %
Outlook Mail	4718 4608	3624 3453	996 1050	98 105	76.81 % 74.93 %	21.11 % 22.79 %	2.08 % 2.28 %
Yahoo Mail	4739 4711	3614 3606	1025 1007	100 98	76.26 % 76.54 %	21.63 % 21.38 %	2.11 % 2.08 %
AOL Mail	4678 4830	3600 3694	979 1035	99 101	76.96 % 76.48 %	20.93 % 21.43 %	2.12 % 2.09 %
Mail.com	4706 4668	3722 3676	879 897	105 95	79.09 % 78.75 %	18.68 % 19.22 %	2.23 % 2.04 %
Yandex Mail	4695 4542	3578 3490	1010 954	107 98	76.21 % 76.84 %	21.51 % 21.00 %	2.28 % 2.16 %
GMX Mail	4660 4580	3523 3461	1042 1028	95 91	75.60 % 75.57 %	22.36 % 22.45 %	2.04 % 1.99 %
Zoho Mail	4695 4790	3696 3801	904 883	95 106	78.72 % 79.35 %	19.25 % 18.43 %	2.02 % 2.21 %
ProtonMail	4557 4708	3621 3742	834 856	102 110	79.46 % 79.48 %	18.30 % 18.18 %	2.24 % 2.34 %
Custom Mail	4681 4551	3745 3664	830 795	106 92	80.00 % 80.51 %	17.73 % 17.47 %	2.26 % 2.02 %
iCloud Mail	4774 4549	3490 3355	1184 1097	100 97	73.10 % 73.75 %	24.80 % 24.12 %	2.09 % 2.13 %
Tuta	4811 4777	3803 3784	907 894	101 99	79.05 % 79.21 %	18.85 % 18.71 %	2.10 % 2.07 %
Juno.com	4612 4921	3652 3939	853 874	107 108	79.18 % 80.04 %	18.50 % 17.76 %	2.32 % 2.19 %
Mailfence	4745 4492	3773 3575	876 821	96 96	79.52 % 79.59 %	18.46 % 18.28 %	2.02 % 2.14 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.