Kit and CampaignMonitor Email Deliverability Comparison

Kit

CampaignMonitor

In this comparison, the deliverability of Kit and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.621 65.293	50.314 50.958	13.738 13.015	1.569 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 78.05 %	20.94 % 19.93 %	2.39 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 5020	3840 3919	1080 994	122 107	76.16 % 78.07 %	21.42 % 19.80 %	2.42 % 2.13 %
Elektronics	5023 5236	3896 4051	1009 1073	118 112	77.56 % 77.37 %	20.09 % 20.49 %	2.35 % 2.14 %
Entertainment	4933 5088	3725 3969	1090 1014	118 105	75.51 % 78.01 %	22.10 % 19.93 %	2.39 % 2.06 %
Cosmetics & Beauty	5085 5233	3936 4143	1031 992	118 98	77.40 % 79.17 %	20.28 % 18.96 %	2.32 % 1.87 %
Food & Drink	5012 5174	3825 4021	1061 1056	126 97	76.32 % 77.72 %	21.17 % 20.41 %	2.51 % 1.87 %
Home & Garden	5076 4985	3873 3871	1079 1017	124 97	76.30 % 77.65 %	21.26 % 20.40 %	2.44 % 1.95 %
Finance	5014 4989	4023 4025	879 856	112 108	80.24 % 80.68 %	17.53 % 17.16 %	2.23 % 2.16 %
Health	5057 4911	4041 4017	900 785	116 109	79.91 % 81.80 %	17.80 % 15.98 %	2.29 % 2.22 %
Pets	5164 4962	3883 3860	1147 1005	134 97	75.19 % 77.79 %	22.21 % 20.25 %	2.59 % 1.95 %
Sport & Fitness	5206 4982	3990 3844	1088 1032	128 106	76.64 % 77.16 %	20.90 % 20.71 %	2.46 % 2.13 %
Job & Career	4969 4950	3680 3752	1170 1099	119 99	74.06 % 75.80 %	23.55 % 22.20 %	2.39 % 2.00 %
Dating	5040 4948	3677 3642	1244 1213	119 93	72.96 % 73.61 %	24.68 % 24.51 %	2.36 % 1.88 %
Other	5000 4815	3925 3844	960 879	115 92	78.50 % 79.83 %	19.20 % 18.26 %	2.30 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4683 4649	3410 3433	1173 1120	100 96	72.82 % 73.84 %	25.05 % 24.09 %	2.14 % 2.06 %
Outlook Mail	4706 4767	3575 3618	1022 1052	109 97	75.97 % 75.90 %	21.72 % 22.07 %	2.32 % 2.03 %
Yahoo Mail	4615 4593	3487 3558	1020 940	108 95	75.56 % 77.47 %	22.10 % 20.47 %	2.34 % 2.07 %
AOL Mail	4798 4641	3652 3583	1033 966	113 92	76.12 % 77.20 %	21.53 % 20.81 %	2.36 % 1.98 %
Mail.com	4671 4691	3636 3707	922 892	113 92	77.84 % 79.02 %	19.74 % 19.02 %	2.42 % 1.96 %
Yandex Mail	4736 4491	3582 3462	1041 934	113 95	75.63 % 77.09 %	21.98 % 20.80 %	2.39 % 2.12 %
GMX Mail	4508 4708	3383 3600	1021 1017	104 91	75.04 % 76.47 %	22.65 % 21.60 %	2.31 % 1.93 %
Zoho Mail	4772 4719	3720 3752	938 874	114 93	77.95 % 79.51 %	19.66 % 18.52 %	2.39 % 1.97 %
ProtonMail	4515 4715	3546 3769	851 845	118 101	78.54 % 79.94 %	18.85 % 17.92 %	2.61 % 2.14 %
Custom Mail	4563 4723	3626 3829	819 804	118 90	79.47 % 81.07 %	17.95 % 17.02 %	2.59 % 1.91 %
iCloud Mail	4728 4569	3445 3396	1173 1081	110 92	72.86 % 74.33 %	24.81 % 23.66 %	2.33 % 2.01 %
Tuta	4836 4713	3793 3749	925 868	118 96	78.43 % 79.55 %	19.13 % 18.42 %	2.44 % 2.04 %
Juno.com	4616 4754	3645 3830	859 827	112 97	78.96 % 80.56 %	18.61 % 17.40 %	2.43 % 2.04 %
Mailfence	4874 4560	3814 3672	941 795	119 93	78.25 % 80.53 %	19.31 % 17.43 %	2.44 % 2.04 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.