Kit and CampaignMonitor Email Deliverability Comparison

Kit

CampaignMonitor

In this comparison, the deliverability of Kit and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.851 76.023	59.110 59.015	16.016 15.420	1.725 1.588

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.92 % 77.63 %	20.84 % 20.28 %	2.24 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5790 6148	4429 4771	1237 1245	124 132	76.49 % 77.60 %	21.36 % 20.25 %	2.14 % 2.15 %
Elektronics	5892 6059	4557 4647	1207 1286	128 126	77.34 % 76.70 %	20.49 % 21.22 %	2.17 % 2.08 %
Entertainment	5791 5827	4418 4539	1248 1171	125 117	76.29 % 77.90 %	21.55 % 20.10 %	2.16 % 2.01 %
Cosmetics & Beauty	6041 6049	4696 4757	1215 1176	130 116	77.74 % 78.64 %	20.11 % 19.44 %	2.15 % 1.92 %
Food & Drink	5936 5933	4544 4594	1250 1222	142 117	76.55 % 77.43 %	21.06 % 20.60 %	2.39 % 1.97 %
Home & Garden	6036 5739	4584 4419	1320 1198	132 122	75.94 % 77.00 %	21.87 % 20.87 %	2.19 % 2.13 %
Finance	5859 5870	4715 4717	1018 1021	126 132	80.47 % 80.36 %	17.37 % 17.39 %	2.15 % 2.25 %
Health	6036 5666	4832 4617	1069 919	135 130	80.05 % 81.49 %	17.71 % 16.22 %	2.24 % 2.29 %
Pets	5947 5700	4517 4403	1288 1175	142 122	75.95 % 77.25 %	21.66 % 20.61 %	2.39 % 2.14 %
Sport & Fitness	6099 5955	4689 4565	1267 1269	143 121	76.88 % 76.66 %	20.77 % 21.31 %	2.34 % 2.03 %
Job & Career	5759 5655	4287 4270	1339 1267	133 118	74.44 % 75.51 %	23.25 % 22.40 %	2.31 % 2.09 %
Dating	5849 5739	4278 4221	1438 1400	133 118	73.14 % 73.55 %	24.59 % 24.39 %	2.27 % 2.06 %
Other	5816 5683	4564 4495	1120 1071	132 117	78.47 % 79.10 %	19.26 % 18.85 %	2.27 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5390 5263	3964 3858	1313 1297	113 108	73.54 % 73.30 %	24.36 % 24.64 %	2.10 % 2.05 %
Outlook Mail	5593 5400	4271 4058	1202 1219	120 123	76.36 % 75.15 %	21.49 % 22.57 %	2.15 % 2.28 %
Yahoo Mail	5517 5429	4184 4167	1211 1151	122 111	75.84 % 76.75 %	21.95 % 21.20 %	2.21 % 2.04 %
AOL Mail	5481 5553	4187 4264	1173 1175	121 114	76.39 % 76.79 %	21.40 % 21.16 %	2.21 % 2.05 %
Mail.com	5477 5444	4304 4300	1047 1033	126 111	78.58 % 78.99 %	19.12 % 18.98 %	2.30 % 2.04 %
Yandex Mail	5474 5225	4143 4014	1203 1101	128 110	75.69 % 76.82 %	21.98 % 21.07 %	2.34 % 2.11 %
GMX Mail	5419 5434	4079 4128	1224 1197	116 109	75.27 % 75.97 %	22.59 % 22.03 %	2.14 % 2.01 %
Zoho Mail	5477 5571	4285 4420	1069 1033	123 118	78.24 % 79.34 %	19.52 % 18.54 %	2.25 % 2.12 %
ProtonMail	5331 5464	4202 4347	1003 992	126 125	78.82 % 79.56 %	18.81 % 18.16 %	2.36 % 2.29 %
Custom Mail	5465 5363	4342 4328	995 928	128 107	79.45 % 80.70 %	18.21 % 17.30 %	2.34 % 2.00 %
iCloud Mail	5589 5333	4056 3947	1407 1278	126 108	72.57 % 74.01 %	25.17 % 23.96 %	2.25 % 2.03 %
Tuta	5611 5594	4409 4432	1075 1048	127 114	78.58 % 79.23 %	19.16 % 18.73 %	2.26 % 2.04 %
Juno.com	5425 5673	4273 4540	1024 1012	128 121	78.76 % 80.03 %	18.88 % 17.84 %	2.36 % 2.13 %
Mailfence	5602 5277	4411 4212	1070 956	121 109	78.74 % 79.82 %	19.10 % 18.12 %	2.16 % 2.07 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.