Kit and CampaignMonitor Email Deliverability Comparison

Kit

CampaignMonitor

In this comparison, the deliverability of Kit and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.532 76.027	59.301 58.446	15.612 15.832	1.619 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.49 % 76.88 %	20.40 % 20.82 %	2.12 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5912 5866	4544 4511	1241 1230	127 125	76.86 % 76.90 %	20.99 % 20.97 %	2.15 % 2.13 %
Elektronics	5766 5826	4517 4449	1128 1244	121 133	78.34 % 76.36 %	19.56 % 21.35 %	2.10 % 2.28 %
Entertainment	5963 5811	4535 4447	1304 1223	124 141	76.05 % 76.53 %	21.87 % 21.05 %	2.08 % 2.43 %
Cosmetics & Beauty	5998 5885	4673 4564	1202 1183	123 138	77.91 % 77.55 %	20.04 % 20.10 %	2.05 % 2.34 %
Food & Drink	5958 5906	4579 4496	1250 1275	129 135	76.85 % 76.13 %	20.98 % 21.59 %	2.17 % 2.29 %
Home & Garden	5970 5885	4625 4526	1217 1228	128 131	77.47 % 76.91 %	20.39 % 20.87 %	2.14 % 2.23 %
Finance	5740 5612	4653 4485	968 990	119 137	81.06 % 79.92 %	16.86 % 17.64 %	2.07 % 2.44 %
Health	5751 5810	4689 4689	936 979	126 142	81.53 % 80.71 %	16.28 % 16.85 %	2.19 % 2.44 %
Pets	5989 5997	4607 4629	1252 1234	130 134	76.92 % 77.19 %	20.90 % 20.58 %	2.17 % 2.23 %
Sport & Fitness	5853 5812	4490 4437	1239 1247	124 128	76.71 % 76.34 %	21.17 % 21.46 %	2.12 % 2.20 %
Job & Career	5995 6083	4501 4528	1360 1415	134 140	75.08 % 74.44 %	22.69 % 23.26 %	2.24 % 2.30 %
Dating	5933 5840	4377 4210	1430 1498	126 132	73.77 % 72.09 %	24.10 % 25.65 %	2.12 % 2.26 %
Other	5704 5694	4511 4475	1085 1086	108 133	79.08 % 78.59 %	19.02 % 19.07 %	1.89 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5520 5559	4092 4035	1319 1391	109 133	74.13 % 72.58 %	23.89 % 25.02 %	1.97 % 2.39 %
Outlook Mail	5479 5469	4158 4126	1211 1219	110 124	75.89 % 75.44 %	22.10 % 22.29 %	2.01 % 2.27 %
Yahoo Mail	5595 5322	4278 4054	1203 1145	114 123	76.46 % 76.17 %	21.50 % 21.51 %	2.04 % 2.31 %
AOL Mail	5586 5298	4286 4050	1184 1128	116 120	76.73 % 76.44 %	21.20 % 21.29 %	2.08 % 2.27 %
Mail.com	5302 5401	4177 4196	1014 1086	111 119	78.78 % 77.69 %	19.12 % 20.11 %	2.09 % 2.20 %
Yandex Mail	5317 5389	4061 4085	1150 1185	106 119	76.38 % 75.80 %	21.63 % 21.99 %	1.99 % 2.21 %
GMX Mail	5513 5566	4162 4230	1232 1206	119 130	75.49 % 76.00 %	22.35 % 21.67 %	2.16 % 2.34 %
Zoho Mail	5551 5376	4352 4215	1075 1034	124 127	78.40 % 78.40 %	19.37 % 19.23 %	2.23 % 2.36 %
ProtonMail	5360 5376	4252 4202	985 1046	123 128	79.33 % 78.16 %	18.38 % 19.46 %	2.29 % 2.38 %
Custom Mail	5286 5399	4241 4299	931 982	114 118	80.23 % 79.63 %	17.61 % 18.19 %	2.16 % 2.19 %
iCloud Mail	5371 5372	3988 3935	1275 1315	108 122	74.25 % 73.25 %	23.74 % 24.48 %	2.01 % 2.27 %
Tuta	5665 5583	4487 4374	1057 1079	121 130	79.21 % 78.34 %	18.66 % 19.33 %	2.14 % 2.33 %
Juno.com	5545 5441	4458 4339	967 976	120 126	80.40 % 79.75 %	17.44 % 17.94 %	2.16 % 2.32 %
Mailfence	5442 5476	4309 4306	1009 1040	124 130	79.18 % 78.63 %	18.54 % 18.99 %	2.28 % 2.37 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.