CampaignMonitor and Kit Email Deliverability Comparison

CampaignMonitor

Kit

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.756	50.366 50.741	13.501 13.544	1.472 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 77.17 %	20.66 % 20.60 %	2.25 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5239	3936 4006	1045 1114	117 119	77.21 % 76.46 %	20.50 % 21.26 %	2.30 % 2.27 %
Elektronics	5252 4893	3997 3832	1133 952	122 109	76.10 % 78.32 %	21.57 % 19.46 %	2.32 % 2.23 %
Entertainment	5057 4949	3882 3761	1060 1078	115 110	76.76 % 76.00 %	20.96 % 21.78 %	2.27 % 2.22 %
Cosmetics & Beauty	5163 5035	4022 3924	1031 1001	110 110	77.90 % 77.93 %	19.97 % 19.88 %	2.13 % 2.18 %
Food & Drink	5178 5037	3975 3867	1092 1052	111 118	76.77 % 76.77 %	21.09 % 20.89 %	2.14 % 2.34 %
Home & Garden	4964 5043	3808 3881	1047 1047	109 115	76.71 % 76.96 %	21.09 % 20.76 %	2.20 % 2.28 %
Finance	4867 4986	3876 4022	873 856	118 108	79.64 % 80.67 %	17.94 % 17.17 %	2.42 % 2.17 %
Health	4930 5053	3982 4082	833 860	115 111	80.77 % 80.78 %	16.90 % 17.02 %	2.33 % 2.20 %
Pets	5009 5179	3870 3930	1027 1126	112 123	77.26 % 75.88 %	20.50 % 21.74 %	2.24 % 2.37 %
Sport & Fitness	4920 5135	3742 3924	1062 1093	116 118	76.06 % 76.42 %	21.59 % 21.29 %	2.36 % 2.30 %
Job & Career	5089 5132	3822 3835	1151 1180	116 117	75.10 % 74.73 %	22.62 % 22.99 %	2.28 % 2.28 %
Dating	4946 5113	3594 3758	1244 1244	108 111	72.66 % 73.50 %	25.15 % 24.33 %	2.18 % 2.17 %
Other	4866 4962	3860 3919	903 941	103 102	79.33 % 78.98 %	18.56 % 18.96 %	2.12 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4597	3413 3365	1183 1138	108 94	72.56 % 73.20 %	25.15 % 24.76 %	2.30 % 2.04 %
Outlook Mail	4728 4816	3558 3671	1065 1042	105 103	75.25 % 76.23 %	22.53 % 21.64 %	2.22 % 2.14 %
Yahoo Mail	4635 4767	3547 3614	977 1048	111 105	76.53 % 75.81 %	21.08 % 21.98 %	2.39 % 2.20 %
AOL Mail	4696 4718	3580 3609	1010 1007	106 102	76.24 % 76.49 %	21.51 % 21.34 %	2.26 % 2.16 %
Mail.com	4712 4694	3676 3673	937 914	99 107	78.01 % 78.25 %	19.89 % 19.47 %	2.10 % 2.28 %
Yandex Mail	4453 4654	3396 3551	952 1002	105 101	76.26 % 76.30 %	21.38 % 21.53 %	2.36 % 2.17 %
GMX Mail	4748 4610	3611 3483	1033 1027	104 100	76.05 % 75.55 %	21.76 % 22.28 %	2.19 % 2.17 %
Zoho Mail	4633 4735	3638 3698	895 926	100 111	78.52 % 78.10 %	19.32 % 19.56 %	2.16 % 2.34 %
ProtonMail	4772 4580	3761 3630	898 835	113 115	78.81 % 79.26 %	18.82 % 18.23 %	2.37 % 2.51 %
Custom Mail	4670 4559	3732 3656	836 796	102 107	79.91 % 80.19 %	17.90 % 17.46 %	2.18 % 2.35 %
iCloud Mail	4629 4680	3392 3459	1134 1123	103 98	73.28 % 73.91 %	24.50 % 24.00 %	2.23 % 2.09 %
Tuta	4696 4840	3688 3809	900 920	108 111	78.53 % 78.70 %	19.17 % 19.01 %	2.30 % 2.29 %
Juno.com	4658 4625	3720 3687	835 833	103 105	79.86 % 79.72 %	17.93 % 18.01 %	2.21 % 2.27 %
Mailfence	4605 4881	3654 3836	846 933	105 112	79.35 % 78.59 %	18.37 % 19.11 %	2.28 % 2.29 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.