CampaignMonitor and Kit Email Deliverability Comparison

CampaignMonitor

Kit

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 65.682	50.522 50.857	13.308 13.425	1.391 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 77.43 %	20.40 % 20.44 %	2.13 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 4934	4070 3803	1061 1032	113 99	77.61 % 77.08 %	20.23 % 20.92 %	2.15 % 2.01 %
Elektronics	5223 5055	3994 3941	1117 1011	112 103	76.47 % 77.96 %	21.39 % 20.00 %	2.14 % 2.04 %
Entertainment	4979 4928	3862 3792	1015 1035	102 101	77.57 % 76.95 %	20.39 % 21.00 %	2.05 % 2.05 %
Cosmetics & Beauty	5137 5118	4025 3991	1011 1023	101 104	78.35 % 77.98 %	19.68 % 19.99 %	1.97 % 2.03 %
Food & Drink	5047 5034	3894 3884	1052 1036	101 114	77.15 % 77.16 %	20.84 % 20.58 %	2.00 % 2.26 %
Home & Garden	4939 5153	3799 3928	1033 1118	107 107	76.92 % 76.23 %	20.92 % 21.70 %	2.17 % 2.08 %
Finance	5045 4996	4043 4055	884 837	118 104	80.14 % 81.16 %	17.52 % 16.75 %	2.34 % 2.08 %
Health	4903 5193	3992 4178	797 905	114 110	81.42 % 80.45 %	16.26 % 17.43 %	2.33 % 2.12 %
Pets	4935 5084	3814 3890	1012 1078	109 116	77.28 % 76.51 %	20.51 % 21.20 %	2.21 % 2.28 %
Sport & Fitness	5102 5108	3899 3960	1097 1035	106 113	76.42 % 77.53 %	21.50 % 20.26 %	2.08 % 2.21 %
Job & Career	4843 4965	3649 3736	1094 1122	100 107	75.35 % 75.25 %	22.59 % 22.60 %	2.06 % 2.16 %
Dating	4874 5067	3582 3721	1186 1233	106 113	73.49 % 73.44 %	24.33 % 24.33 %	2.17 % 2.23 %
Other	4950 5047	3899 3978	949 960	102 109	78.77 % 78.82 %	19.17 % 19.02 %	2.06 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4611	3282 3416	1117 1106	95 89	73.03 % 74.08 %	24.86 % 23.99 %	2.11 % 1.93 %
Outlook Mail	4608 4718	3453 3624	1050 996	105 98	74.93 % 76.81 %	22.79 % 21.11 %	2.28 % 2.08 %
Yahoo Mail	4711 4739	3606 3614	1007 1025	98 100	76.54 % 76.26 %	21.38 % 21.63 %	2.08 % 2.11 %
AOL Mail	4830 4678	3694 3600	1035 979	101 99	76.48 % 76.96 %	21.43 % 20.93 %	2.09 % 2.12 %
Mail.com	4668 4706	3676 3722	897 879	95 105	78.75 % 79.09 %	19.22 % 18.68 %	2.04 % 2.23 %
Yandex Mail	4542 4695	3490 3578	954 1010	98 107	76.84 % 76.21 %	21.00 % 21.51 %	2.16 % 2.28 %
GMX Mail	4580 4660	3461 3523	1028 1042	91 95	75.57 % 75.60 %	22.45 % 22.36 %	1.99 % 2.04 %
Zoho Mail	4790 4695	3801 3696	883 904	106 95	79.35 % 78.72 %	18.43 % 19.25 %	2.21 % 2.02 %
ProtonMail	4708 4557	3742 3621	856 834	110 102	79.48 % 79.46 %	18.18 % 18.30 %	2.34 % 2.24 %
Custom Mail	4551 4681	3664 3745	795 830	92 106	80.51 % 80.00 %	17.47 % 17.73 %	2.02 % 2.26 %
iCloud Mail	4549 4774	3355 3490	1097 1184	97 100	73.75 % 73.10 %	24.12 % 24.80 %	2.13 % 2.09 %
Tuta	4777 4811	3784 3803	894 907	99 101	79.21 % 79.05 %	18.71 % 18.85 %	2.07 % 2.10 %
Juno.com	4921 4612	3939 3652	874 853	108 107	80.04 % 79.18 %	17.76 % 18.50 %	2.19 % 2.32 %
Mailfence	4492 4745	3575 3773	821 876	96 96	79.59 % 79.52 %	18.28 % 18.46 %	2.14 % 2.02 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.