CampaignMonitor and Kit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 44.416	351.400 37.223	73.529 5.651	12.813 1.542

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 83.81 %	16.80 % 12.72 %	2.93 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 3361	28036 2910	4723 364	831 87	83.47 % 86.58 %	14.06 % 10.83 %	2.47 % 2.59 %
Elektronics	33757 3377	27336 2860	5483 395	938 122	80.98 % 84.69 %	16.24 % 11.70 %	2.78 % 3.61 %
Entertainment	33840 3442	27163 2884	5739 441	938 117	80.27 % 83.79 %	16.96 % 12.81 %	2.77 % 3.40 %
Cosmetics & Beauty	33782 3421	26970 2855	5792 435	1020 131	79.84 % 83.46 %	17.15 % 12.72 %	3.02 % 3.83 %
Food & Drink	34074 3326	28320 2853	4870 358	884 115	83.11 % 85.78 %	14.29 % 10.76 %	2.59 % 3.46 %
Home & Garden	33559 3577	27967 3070	4729 387	863 120	83.34 % 85.83 %	14.09 % 10.82 %	2.57 % 3.35 %
Finance	33410 3282	25679 2664	6589 486	1142 132	76.86 % 81.17 %	19.72 % 14.81 %	3.42 % 4.02 %
Health	33773 3448	26320 2836	6392 472	1061 140	77.93 % 82.25 %	18.93 % 13.69 %	3.14 % 4.06 %
Pets	33798 3305	27763 2824	5066 386	969 95	82.14 % 85.45 %	14.99 % 11.68 %	2.87 % 2.87 %
Sport & Fitness	33732 3596	26715 2991	5946 495	1071 110	79.20 % 83.18 %	17.63 % 13.77 %	3.18 % 3.06 %
Job & Career	33358 3377	26108 2745	6147 497	1103 135	78.27 % 81.29 %	18.43 % 14.72 %	3.31 % 4.00 %
Dating	33617 3528	25499 2873	7078 526	1040 129	75.85 % 81.43 %	21.05 % 14.91 %	3.09 % 3.66 %
Other	33452 3376	27524 2858	4975 409	953 109	82.28 % 84.66 %	14.87 % 12.11 %	2.85 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 3407	33042 2669	8684 586	1438 152	76.55 % 78.34 %	20.12 % 17.20 %	3.33 % 4.46 %
Outlook Mail	42586 3397	33138 2807	8068 476	1380 114	77.81 % 82.63 %	18.95 % 14.01 %	3.24 % 3.36 %
Yahoo Mail	42840 3466	34253 2863	7322 453	1265 150	79.96 % 82.60 %	17.09 % 13.07 %	2.95 % 4.33 %
AOL Mail	42384 3328	33853 2760	7230 448	1301 120	79.87 % 82.93 %	17.06 % 13.46 %	3.07 % 3.61 %
Mail.com	42676 3516	34713 2966	6799 429	1164 121	81.34 % 84.36 %	15.93 % 12.20 %	2.73 % 3.44 %
Yandex Mail	42841 3515	33599 2901	7844 489	1398 125	78.43 % 82.53 %	18.31 % 13.91 %	3.26 % 3.56 %
GMX Mail	42305 3380	34211 2895	6912 382	1182 103	80.87 % 85.65 %	16.34 % 11.30 %	2.79 % 3.05 %
Zoho Mail	43037 3340	35229 2867	6654 377	1154 96	81.86 % 85.84 %	15.46 % 11.29 %	2.68 % 2.87 %
ProtonMail	43394 3548	35599 3058	6695 378	1100 112	82.04 % 86.19 %	15.43 % 10.65 %	2.53 % 3.16 %
Custom Mail	42222 3393	35146 2934	6003 350	1073 109	83.24 % 86.47 %	14.22 % 10.32 %	2.54 % 3.21 %
iCloud Mail	3384 3427	2660 2715	559 562	165 150	78.61 % 79.22 %	16.52 % 16.40 %	4.88 % 4.38 %
Tuta	3534 3335	3036 2867	403 369	95 99	85.91 % 85.97 %	11.40 % 11.06 %	2.69 % 2.97 %
Juno.com	3375 3364	2921 2921	356 352	98 91	86.55 % 86.83 %	10.55 % 10.46 %	2.90 % 2.71 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.