CampaignMonitor and Kit Email Deliverability Comparison

CampaignMonitor

Kit

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 76.811	58.738 59.546	15.451 15.637	1.624 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 77.52 %	20.38 % 20.36 %	2.14 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 6037	4606 4646	1214 1262	125 129	77.48 % 76.96 %	20.42 % 20.90 %	2.10 % 2.14 %
Elektronics	5979 5734	4579 4509	1269 1103	131 122	76.58 % 78.64 %	21.22 % 19.24 %	2.19 % 2.13 %
Entertainment	5820 5794	4490 4426	1204 1248	126 120	77.15 % 76.39 %	20.69 % 21.54 %	2.16 % 2.07 %
Cosmetics & Beauty	5868 5934	4594 4640	1151 1172	123 122	78.29 % 78.19 %	19.61 % 19.75 %	2.10 % 2.06 %
Food & Drink	5972 5909	4599 4558	1250 1222	123 129	77.01 % 77.14 %	20.93 % 20.68 %	2.06 % 2.18 %
Home & Garden	5834 5900	4509 4561	1205 1210	120 129	77.29 % 77.31 %	20.65 % 20.51 %	2.06 % 2.19 %
Finance	5673 5815	4550 4713	990 982	133 120	80.20 % 81.05 %	17.45 % 16.89 %	2.34 % 2.06 %
Health	5751 5884	4677 4769	944 989	130 126	81.32 % 81.05 %	16.41 % 16.81 %	2.26 % 2.14 %
Pets	5801 6051	4497 4624	1181 1293	123 134	77.52 % 76.42 %	20.36 % 21.37 %	2.12 % 2.21 %
Sport & Fitness	5761 6014	4415 4628	1219 1258	127 128	76.64 % 76.95 %	21.16 % 20.92 %	2.20 % 2.13 %
Job & Career	5947 6016	4488 4514	1335 1371	124 131	75.47 % 75.03 %	22.45 % 22.79 %	2.09 % 2.18 %
Dating	5757 5987	4197 4416	1440 1447	120 124	72.90 % 73.76 %	25.01 % 24.17 %	2.08 % 2.07 %
Other	5705 5736	4537 4542	1049 1080	119 114	79.53 % 79.18 %	18.39 % 18.83 %	2.09 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5374	3965 3962	1350 1308	118 104	72.98 % 73.73 %	24.85 % 24.34 %	2.17 % 1.94 %
Outlook Mail	5462 5566	4139 4246	1204 1206	119 114	75.78 % 76.28 %	22.04 % 21.67 %	2.18 % 2.05 %
Yahoo Mail	5426 5573	4167 4248	1137 1210	122 115	76.80 % 76.22 %	20.95 % 21.71 %	2.25 % 2.06 %
AOL Mail	5448 5492	4176 4219	1154 1159	118 114	76.65 % 76.82 %	21.18 % 21.10 %	2.17 % 2.08 %
Mail.com	5457 5453	4272 4295	1077 1040	108 118	78.28 % 78.76 %	19.74 % 19.07 %	1.98 % 2.16 %
Yandex Mail	5191 5432	3973 4159	1105 1163	113 110	76.54 % 76.56 %	21.29 % 21.41 %	2.18 % 2.03 %
GMX Mail	5530 5425	4219 4118	1193 1193	118 114	76.29 % 75.91 %	21.57 % 21.99 %	2.13 % 2.10 %
Zoho Mail	5361 5553	4231 4363	1019 1069	111 121	78.92 % 78.57 %	19.01 % 19.25 %	2.07 % 2.18 %
ProtonMail	5510 5414	4373 4308	1013 979	124 127	79.36 % 79.57 %	18.38 % 18.08 %	2.25 % 2.35 %
Custom Mail	5357 5273	4305 4240	943 914	109 119	80.36 % 80.41 %	17.60 % 17.33 %	2.03 % 2.26 %
iCloud Mail	5307 5457	3913 4062	1280 1286	114 109	73.73 % 74.44 %	24.12 % 23.57 %	2.15 % 2.00 %
Tuta	5470 5719	4325 4521	1028 1075	117 123	79.07 % 79.05 %	18.79 % 18.80 %	2.14 % 2.15 %
Juno.com	5437 5479	4363 4386	959 975	115 118	80.25 % 80.05 %	17.64 % 17.80 %	2.12 % 2.15 %
Mailfence	5424 5601	4317 4419	989 1060	118 122	79.59 % 78.90 %	18.23 % 18.93 %	2.18 % 2.18 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.