CampaignMonitor and Kit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 61.995	366.193 51.860	75.786 7.987	13.427 2.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 83.65 %	16.64 % 12.88 %	2.95 % 3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 4737	29205 4091	4864 514	870 132	83.59 % 86.36 %	13.92 % 10.85 %	2.49 % 2.79 %
Elektronics	35147 4732	28512 4010	5651 563	984 159	81.12 % 84.74 %	16.08 % 11.90 %	2.80 % 3.36 %
Entertainment	35195 4768	28297 3994	5918 621	980 153	80.40 % 83.77 %	16.81 % 13.02 %	2.78 % 3.21 %
Cosmetics & Beauty	35045 4743	28025 3955	5954 612	1066 176	79.97 % 83.39 %	16.99 % 12.90 %	3.04 % 3.71 %
Food & Drink	35461 4671	29512 4002	5019 512	930 157	83.22 % 85.68 %	14.15 % 10.96 %	2.62 % 3.36 %
Home & Garden	34926 4966	29134 4262	4881 546	911 158	83.42 % 85.82 %	13.98 % 10.99 %	2.61 % 3.18 %
Finance	34823 4566	26851 3691	6798 690	1174 185	77.11 % 80.84 %	19.52 % 15.11 %	3.37 % 4.05 %
Health	35153 4844	27450 3976	6583 675	1120 193	78.09 % 82.08 %	18.73 % 13.93 %	3.19 % 3.98 %
Pets	35131 4682	28883 3986	5226 552	1022 144	82.22 % 85.13 %	14.88 % 11.79 %	2.91 % 3.08 %
Sport & Fitness	35095 5030	27846 4164	6131 701	1118 165	79.34 % 82.78 %	17.47 % 13.94 %	3.19 % 3.28 %
Job & Career	34637 4664	27145 3779	6336 694	1156 191	78.37 % 81.02 %	18.29 % 14.88 %	3.34 % 4.10 %
Dating	35011 4875	26631 3965	7286 736	1094 174	76.06 % 81.33 %	20.81 % 15.10 %	3.12 % 3.57 %
Other	34843 4717	28702 3985	5139 571	1002 161	82.38 % 84.48 %	14.75 % 12.11 %	2.88 % 3.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 4712	34102 3684	8918 816	1499 212	76.60 % 78.18 %	20.03 % 17.32 %	3.37 % 4.50 %
Outlook Mail	43939 4782	34244 3927	8259 679	1436 176	77.94 % 82.12 %	18.80 % 14.20 %	3.27 % 3.68 %
Yahoo Mail	44257 4769	35436 3946	7512 635	1309 188	80.07 % 82.74 %	16.97 % 13.32 %	2.96 % 3.94 %
AOL Mail	43721 4790	34967 3982	7405 646	1349 162	79.98 % 83.13 %	16.94 % 13.49 %	3.09 % 3.38 %
Mail.com	44009 4895	35835 4120	6962 609	1212 166	81.43 % 84.17 %	15.82 % 12.44 %	2.75 % 3.39 %
Yandex Mail	44226 4946	34727 4068	8045 701	1454 177	78.52 % 82.25 %	18.19 % 14.17 %	3.29 % 3.58 %
GMX Mail	43598 4739	35325 4031	7056 547	1217 161	81.02 % 85.06 %	16.18 % 11.54 %	2.79 % 3.40 %
Zoho Mail	44406 4662	36406 3996	6803 527	1197 139	81.98 % 85.71 %	15.32 % 11.30 %	2.70 % 2.98 %
ProtonMail	44795 4884	36818 4208	6845 522	1132 154	82.19 % 86.16 %	15.28 % 10.69 %	2.53 % 3.15 %
Custom Mail	43586 4750	36319 4107	6146 498	1121 145	83.33 % 86.46 %	14.10 % 10.48 %	2.57 % 3.05 %
iCloud Mail	4768 4756	3751 3766	784 787	233 203	78.67 % 79.18 %	16.44 % 16.55 %	4.89 % 4.27 %
Tuta	4907 4679	4215 4017	558 527	134 135	85.90 % 85.85 %	11.37 % 11.26 %	2.73 % 2.89 %
Juno.com	4675 4631	4048 4008	493 493	134 130	86.59 % 86.55 %	10.55 % 10.65 %	2.87 % 2.81 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.