CampaignMonitor and Kit Email Deliverability Comparison

CampaignMonitor

Kit

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 65.946	50.620 51.041	13.164 13.503	1.373 1.402

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 77.40 %	20.20 % 20.48 %	2.11 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 4980	4058 3830	1066 1049	110 101	77.53 % 76.91 %	20.37 % 21.06 %	2.10 % 2.03 %
Elektronics	5245 5025	4033 3920	1099 1000	113 105	76.89 % 78.01 %	20.95 % 19.90 %	2.15 % 2.09 %
Entertainment	4996 4935	3890 3777	1000 1052	106 106	77.86 % 76.53 %	20.02 % 21.32 %	2.12 % 2.15 %
Cosmetics & Beauty	5215 5214	4117 4061	994 1045	104 108	78.95 % 77.89 %	19.06 % 20.04 %	1.99 % 2.07 %
Food & Drink	5079 5131	3943 3948	1037 1067	99 116	77.63 % 76.94 %	20.42 % 20.80 %	1.95 % 2.26 %
Home & Garden	4911 5101	3780 3921	1028 1072	103 108	76.97 % 76.87 %	20.93 % 21.02 %	2.10 % 2.12 %
Finance	4978 5025	3998 4072	864 855	116 98	80.31 % 81.03 %	17.36 % 17.01 %	2.33 % 1.95 %
Health	4835 5187	3943 4184	781 895	111 108	81.55 % 80.66 %	16.15 % 17.25 %	2.30 % 2.08 %
Pets	4925 5110	3814 3890	1006 1104	105 116	77.44 % 76.13 %	20.43 % 21.60 %	2.13 % 2.27 %
Sport & Fitness	5055 5292	3875 4096	1074 1076	106 120	76.66 % 77.40 %	21.25 % 20.33 %	2.10 % 2.27 %
Job & Career	4878 4926	3685 3681	1091 1140	102 105	75.54 % 74.73 %	22.37 % 23.14 %	2.09 % 2.13 %
Dating	4951 5051	3633 3729	1219 1216	99 106	73.38 % 73.83 %	24.62 % 24.07 %	2.00 % 2.10 %
Other	4855 4969	3851 3932	905 932	99 105	79.32 % 79.13 %	18.64 % 18.76 %	2.04 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4680	3297 3457	1115 1133	98 90	73.10 % 73.87 %	24.72 % 24.21 %	2.17 % 1.92 %
Outlook Mail	4653 4799	3507 3678	1042 1022	104 99	75.37 % 76.64 %	22.39 % 21.30 %	2.24 % 2.06 %
Yahoo Mail	4653 4717	3586 3592	973 1026	94 99	77.07 % 76.15 %	20.91 % 21.75 %	2.02 % 2.10 %
AOL Mail	4734 4718	3634 3624	1000 996	100 98	76.76 % 76.81 %	21.12 % 21.11 %	2.11 % 2.08 %
Mail.com	4675 4728	3698 3731	878 895	99 102	79.10 % 78.91 %	18.78 % 18.93 %	2.12 % 2.16 %
Yandex Mail	4462 4695	3429 3578	938 1013	95 104	76.85 % 76.21 %	21.02 % 21.58 %	2.13 % 2.22 %
GMX Mail	4700 4634	3578 3514	1028 1028	94 92	76.13 % 75.83 %	21.87 % 22.18 %	2.00 % 1.99 %
Zoho Mail	4773 4700	3783 3697	887 903	103 100	79.26 % 78.66 %	18.58 % 19.21 %	2.16 % 2.13 %
ProtonMail	4685 4492	3736 3564	842 825	107 103	79.74 % 79.34 %	17.97 % 18.37 %	2.28 % 2.29 %
Custom Mail	4629 4608	3735 3690	804 815	90 103	80.69 % 80.08 %	17.37 % 17.69 %	1.94 % 2.24 %
iCloud Mail	4548 4781	3373 3518	1082 1161	93 102	74.16 % 73.58 %	23.79 % 24.28 %	2.04 % 2.13 %
Tuta	4779 4851	3784 3837	896 913	99 101	79.18 % 79.10 %	18.75 % 18.82 %	2.07 % 2.08 %
Juno.com	4816 4656	3857 3697	856 856	103 103	80.09 % 79.40 %	17.77 % 18.38 %	2.14 % 2.21 %
Mailfence	4540 4887	3623 3864	823 917	94 106	79.80 % 79.07 %	18.13 % 18.76 %	2.07 % 2.17 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.