CampaignMonitor and Kit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.369 8.857	321.796 7.409	68.985 1.114	11.588 334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.98 % 83.65 %	17.14 % 12.58 %	2.88 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30832 655	25667 571	4413 69	752 15	83.25 % 87.18 %	14.31 % 10.53 %	2.44 % 2.29 %
Elektronics	31151 705	25128 590	5174 82	849 33	80.67 % 83.69 %	16.61 % 11.63 %	2.73 % 4.68 %
Entertainment	31177 699	24933 578	5389 90	855 31	79.97 % 82.69 %	17.29 % 12.88 %	2.74 % 4.43 %
Cosmetics & Beauty	31031 709	24681 585	5437 90	913 34	79.54 % 82.51 %	17.52 % 12.69 %	2.94 % 4.80 %
Food & Drink	31354 659	25975 569	4573 69	806 21	82.84 % 86.34 %	14.59 % 10.47 %	2.57 % 3.19 %
Home & Garden	30694 665	25499 571	4420 71	775 23	83.07 % 85.86 %	14.40 % 10.68 %	2.52 % 3.46 %
Finance	30608 647	23426 530	6168 97	1014 20	76.54 % 81.92 %	20.15 % 14.99 %	3.31 % 3.09 %
Health	31097 694	24106 574	6020 92	971 28	77.52 % 82.71 %	19.36 % 13.26 %	3.12 % 4.03 %
Pets	31062 663	25435 563	4737 76	890 24	81.88 % 84.92 %	15.25 % 11.46 %	2.87 % 3.62 %
Sport & Fitness	31016 726	24482 604	5568 101	966 21	78.93 % 83.20 %	17.95 % 13.91 %	3.11 % 2.89 %
Job & Career	30654 673	23914 550	5748 98	992 25	78.01 % 81.72 %	18.75 % 14.56 %	3.24 % 3.71 %
Dating	30911 706	23292 568	6677 102	942 36	75.35 % 80.45 %	21.60 % 14.45 %	3.05 % 5.10 %
Other	30782 656	25258 556	4661 77	863 23	82.05 % 84.76 %	15.14 % 11.74 %	2.80 % 3.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40396 706	30877 544	8200 123	1319 39	76.44 % 77.05 %	20.30 % 17.42 %	3.27 % 5.52 %
Outlook Mail	39834 665	30886 549	7677 89	1271 27	77.54 % 82.56 %	19.27 % 13.38 %	3.19 % 4.06 %
Yahoo Mail	40126 687	32009 570	6958 88	1159 29	79.77 % 82.97 %	17.34 % 12.81 %	2.89 % 4.22 %
AOL Mail	39698 616	31628 507	6874 83	1196 26	79.67 % 82.31 %	17.32 % 13.47 %	3.01 % 4.22 %
Mail.com	39991 681	32440 571	6470 86	1081 24	81.12 % 83.85 %	16.18 % 12.63 %	2.70 % 3.52 %
Yandex Mail	40141 689	31385 563	7465 96	1291 30	78.19 % 81.71 %	18.60 % 13.93 %	3.22 % 4.35 %
GMX Mail	39657 701	31959 602	6607 78	1091 21	80.59 % 85.88 %	16.66 % 11.13 %	2.75 % 3.00 %
Zoho Mail	40310 656	32890 559	6342 74	1078 23	81.59 % 85.21 %	15.73 % 11.28 %	2.67 % 3.51 %
ProtonMail	40668 736	33222 638	6408 77	1038 21	81.69 % 86.68 %	15.76 % 10.46 %	2.55 % 2.85 %
Custom Mail	39551 680	32838 588	5717 67	996 25	83.03 % 86.47 %	14.45 % 9.85 %	2.52 % 3.68 %
iCloud Mail	676 741	532 589	114 118	30 34	78.70 % 79.49 %	16.86 % 15.92 %	4.44 % 4.59 %
Tuta	704 645	601 555	84 70	19 20	85.37 % 86.05 %	11.93 % 10.85 %	2.70 % 3.10 %
Juno.com	617 654	529 574	69 65	19 15	85.74 % 87.77 %	11.18 % 9.94 %	3.08 % 2.29 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.