CampaignMonitor and Kit Email Deliverability Comparison

CampaignMonitor

Kit

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 76.532	58.446 59.301	15.832 15.612	1.749 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 77.49 %	20.82 % 20.40 %	2.30 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 5912	4511 4544	1230 1241	125 127	76.90 % 76.86 %	20.97 % 20.99 %	2.13 % 2.15 %
Elektronics	5826 5766	4449 4517	1244 1128	133 121	76.36 % 78.34 %	21.35 % 19.56 %	2.28 % 2.10 %
Entertainment	5811 5963	4447 4535	1223 1304	141 124	76.53 % 76.05 %	21.05 % 21.87 %	2.43 % 2.08 %
Cosmetics & Beauty	5885 5998	4564 4673	1183 1202	138 123	77.55 % 77.91 %	20.10 % 20.04 %	2.34 % 2.05 %
Food & Drink	5906 5958	4496 4579	1275 1250	135 129	76.13 % 76.85 %	21.59 % 20.98 %	2.29 % 2.17 %
Home & Garden	5885 5970	4526 4625	1228 1217	131 128	76.91 % 77.47 %	20.87 % 20.39 %	2.23 % 2.14 %
Finance	5612 5740	4485 4653	990 968	137 119	79.92 % 81.06 %	17.64 % 16.86 %	2.44 % 2.07 %
Health	5810 5751	4689 4689	979 936	142 126	80.71 % 81.53 %	16.85 % 16.28 %	2.44 % 2.19 %
Pets	5997 5989	4629 4607	1234 1252	134 130	77.19 % 76.92 %	20.58 % 20.90 %	2.23 % 2.17 %
Sport & Fitness	5812 5853	4437 4490	1247 1239	128 124	76.34 % 76.71 %	21.46 % 21.17 %	2.20 % 2.12 %
Job & Career	6083 5995	4528 4501	1415 1360	140 134	74.44 % 75.08 %	23.26 % 22.69 %	2.30 % 2.24 %
Dating	5840 5933	4210 4377	1498 1430	132 126	72.09 % 73.77 %	25.65 % 24.10 %	2.26 % 2.12 %
Other	5694 5704	4475 4511	1086 1085	133 108	78.59 % 79.08 %	19.07 % 19.02 %	2.34 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5520	4035 4092	1391 1319	133 109	72.58 % 74.13 %	25.02 % 23.89 %	2.39 % 1.97 %
Outlook Mail	5469 5479	4126 4158	1219 1211	124 110	75.44 % 75.89 %	22.29 % 22.10 %	2.27 % 2.01 %
Yahoo Mail	5322 5595	4054 4278	1145 1203	123 114	76.17 % 76.46 %	21.51 % 21.50 %	2.31 % 2.04 %
AOL Mail	5298 5586	4050 4286	1128 1184	120 116	76.44 % 76.73 %	21.29 % 21.20 %	2.27 % 2.08 %
Mail.com	5401 5302	4196 4177	1086 1014	119 111	77.69 % 78.78 %	20.11 % 19.12 %	2.20 % 2.09 %
Yandex Mail	5389 5317	4085 4061	1185 1150	119 106	75.80 % 76.38 %	21.99 % 21.63 %	2.21 % 1.99 %
GMX Mail	5566 5513	4230 4162	1206 1232	130 119	76.00 % 75.49 %	21.67 % 22.35 %	2.34 % 2.16 %
Zoho Mail	5376 5551	4215 4352	1034 1075	127 124	78.40 % 78.40 %	19.23 % 19.37 %	2.36 % 2.23 %
ProtonMail	5376 5360	4202 4252	1046 985	128 123	78.16 % 79.33 %	19.46 % 18.38 %	2.38 % 2.29 %
Custom Mail	5399 5286	4299 4241	982 931	118 114	79.63 % 80.23 %	18.19 % 17.61 %	2.19 % 2.16 %
iCloud Mail	5372 5371	3935 3988	1315 1275	122 108	73.25 % 74.25 %	24.48 % 23.74 %	2.27 % 2.01 %
Tuta	5583 5665	4374 4487	1079 1057	130 121	78.34 % 79.21 %	19.33 % 18.66 %	2.33 % 2.14 %
Juno.com	5441 5545	4339 4458	976 967	126 120	79.75 % 80.40 %	17.94 % 17.44 %	2.32 % 2.16 %
Mailfence	5476 5442	4306 4309	1040 1009	130 124	78.63 % 79.18 %	18.99 % 18.54 %	2.37 % 2.28 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.