CampaignMonitor and Kit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 70.870	373.355 59.155	76.993 9.240	13.733 2.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 83.47 %	16.59 % 13.04 %	2.96 % 3.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 5419	29781 4672	4945 594	897 153	83.60 % 86.22 %	13.88 % 10.96 %	2.52 % 2.82 %
Elektronics	35767 5399	29028 4553	5730 653	1009 193	81.16 % 84.33 %	16.02 % 12.09 %	2.82 % 3.57 %
Entertainment	35821 5474	28808 4567	6008 723	1005 184	80.42 % 83.43 %	16.77 % 13.21 %	2.81 % 3.36 %
Cosmetics & Beauty	35706 5397	28569 4495	6047 700	1090 202	80.01 % 83.29 %	16.94 % 12.97 %	3.05 % 3.74 %
Food & Drink	36169 5336	30110 4555	5105 595	954 186	83.25 % 85.36 %	14.11 % 11.15 %	2.64 % 3.49 %
Home & Garden	35559 5656	29674 4848	4957 632	928 176	83.45 % 85.71 %	13.94 % 11.17 %	2.61 % 3.11 %
Finance	35538 5244	27428 4237	6914 799	1196 208	77.18 % 80.80 %	19.46 % 15.24 %	3.37 % 3.97 %
Health	35835 5525	28002 4526	6684 779	1149 220	78.14 % 81.92 %	18.65 % 14.10 %	3.21 % 3.98 %
Pets	35802 5343	29440 4543	5315 639	1047 161	82.23 % 85.03 %	14.85 % 11.96 %	2.92 % 3.01 %
Sport & Fitness	35733 5709	28361 4717	6227 803	1145 189	79.37 % 82.62 %	17.43 % 14.07 %	3.20 % 3.31 %
Job & Career	35319 5371	27703 4339	6443 811	1173 221	78.44 % 80.79 %	18.24 % 15.10 %	3.32 % 4.11 %
Dating	35660 5570	27157 4524	7389 850	1114 196	76.16 % 81.22 %	20.72 % 15.26 %	3.12 % 3.52 %
Other	35549 5427	29294 4579	5229 662	1026 186	82.40 % 84.37 %	14.71 % 12.20 %	2.89 % 3.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 5434	34608 4230	9034 948	1521 256	76.63 % 77.84 %	20.00 % 17.45 %	3.37 % 4.71 %
Outlook Mail	44645 5466	34812 4487	8371 784	1462 195	77.98 % 82.09 %	18.75 % 14.34 %	3.27 % 3.57 %
Yahoo Mail	44880 5430	35946 4481	7602 732	1332 217	80.09 % 82.52 %	16.94 % 13.48 %	2.97 % 4.00 %
AOL Mail	44385 5480	35519 4543	7496 749	1370 188	80.02 % 82.90 %	16.89 % 13.67 %	3.09 % 3.43 %
Mail.com	44707 5555	36411 4664	7052 699	1244 192	81.44 % 83.96 %	15.77 % 12.58 %	2.78 % 3.46 %
Yandex Mail	44914 5623	35290 4613	8152 806	1472 204	78.57 % 82.04 %	18.15 % 14.33 %	3.28 % 3.63 %
GMX Mail	44247 5401	35877 4587	7137 629	1233 185	81.08 % 84.93 %	16.13 % 11.65 %	2.79 % 3.43 %
Zoho Mail	45051 5360	36950 4584	6880 614	1221 162	82.02 % 85.52 %	15.27 % 11.46 %	2.71 % 3.02 %
ProtonMail	45465 5605	37389 4829	6923 608	1153 168	82.24 % 86.16 %	15.23 % 10.85 %	2.54 % 3.00 %
Custom Mail	44259 5428	36897 4684	6226 578	1136 166	83.37 % 86.29 %	14.07 % 10.65 %	2.57 % 3.06 %
iCloud Mail	5457 5431	4283 4295	907 906	267 230	78.49 % 79.08 %	16.62 % 16.68 %	4.89 % 4.23 %
Tuta	5594 5351	4785 4577	644 613	165 161	85.54 % 85.54 %	11.51 % 11.46 %	2.95 % 3.01 %
Juno.com	5314 5306	4588 4581	569 574	157 151	86.34 % 86.34 %	10.71 % 10.82 %	2.95 % 2.85 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.