CampaignMonitor and Kit Email Deliverability Comparison

CampaignMonitor

Kit

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 65.621	50.958 50.314	13.015 13.738	1.320 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 76.67 %	19.93 % 20.94 %	2.02 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5042	3919 3840	994 1080	107 122	78.07 % 76.16 %	19.80 % 21.42 %	2.13 % 2.42 %
Elektronics	5236 5023	4051 3896	1073 1009	112 118	77.37 % 77.56 %	20.49 % 20.09 %	2.14 % 2.35 %
Entertainment	5088 4933	3969 3725	1014 1090	105 118	78.01 % 75.51 %	19.93 % 22.10 %	2.06 % 2.39 %
Cosmetics & Beauty	5233 5085	4143 3936	992 1031	98 118	79.17 % 77.40 %	18.96 % 20.28 %	1.87 % 2.32 %
Food & Drink	5174 5012	4021 3825	1056 1061	97 126	77.72 % 76.32 %	20.41 % 21.17 %	1.87 % 2.51 %
Home & Garden	4985 5076	3871 3873	1017 1079	97 124	77.65 % 76.30 %	20.40 % 21.26 %	1.95 % 2.44 %
Finance	4989 5014	4025 4023	856 879	108 112	80.68 % 80.24 %	17.16 % 17.53 %	2.16 % 2.23 %
Health	4911 5057	4017 4041	785 900	109 116	81.80 % 79.91 %	15.98 % 17.80 %	2.22 % 2.29 %
Pets	4962 5164	3860 3883	1005 1147	97 134	77.79 % 75.19 %	20.25 % 22.21 %	1.95 % 2.59 %
Sport & Fitness	4982 5206	3844 3990	1032 1088	106 128	77.16 % 76.64 %	20.71 % 20.90 %	2.13 % 2.46 %
Job & Career	4950 4969	3752 3680	1099 1170	99 119	75.80 % 74.06 %	22.20 % 23.55 %	2.00 % 2.39 %
Dating	4948 5040	3642 3677	1213 1244	93 119	73.61 % 72.96 %	24.51 % 24.68 %	1.88 % 2.36 %
Other	4815 5000	3844 3925	879 960	92 115	79.83 % 78.50 %	18.26 % 19.20 %	1.91 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4683	3433 3410	1120 1173	96 100	73.84 % 72.82 %	24.09 % 25.05 %	2.06 % 2.14 %
Outlook Mail	4767 4706	3618 3575	1052 1022	97 109	75.90 % 75.97 %	22.07 % 21.72 %	2.03 % 2.32 %
Yahoo Mail	4593 4615	3558 3487	940 1020	95 108	77.47 % 75.56 %	20.47 % 22.10 %	2.07 % 2.34 %
AOL Mail	4641 4798	3583 3652	966 1033	92 113	77.20 % 76.12 %	20.81 % 21.53 %	1.98 % 2.36 %
Mail.com	4691 4671	3707 3636	892 922	92 113	79.02 % 77.84 %	19.02 % 19.74 %	1.96 % 2.42 %
Yandex Mail	4491 4736	3462 3582	934 1041	95 113	77.09 % 75.63 %	20.80 % 21.98 %	2.12 % 2.39 %
GMX Mail	4708 4508	3600 3383	1017 1021	91 104	76.47 % 75.04 %	21.60 % 22.65 %	1.93 % 2.31 %
Zoho Mail	4719 4772	3752 3720	874 938	93 114	79.51 % 77.95 %	18.52 % 19.66 %	1.97 % 2.39 %
ProtonMail	4715 4515	3769 3546	845 851	101 118	79.94 % 78.54 %	17.92 % 18.85 %	2.14 % 2.61 %
Custom Mail	4723 4563	3829 3626	804 819	90 118	81.07 % 79.47 %	17.02 % 17.95 %	1.91 % 2.59 %
iCloud Mail	4569 4728	3396 3445	1081 1173	92 110	74.33 % 72.86 %	23.66 % 24.81 %	2.01 % 2.33 %
Tuta	4713 4836	3749 3793	868 925	96 118	79.55 % 78.43 %	18.42 % 19.13 %	2.04 % 2.44 %
Juno.com	4754 4616	3830 3645	827 859	97 112	80.56 % 78.96 %	17.40 % 18.61 %	2.04 % 2.43 %
Mailfence	4560 4874	3672 3814	795 941	93 119	80.53 % 78.25 %	17.43 % 19.31 %	2.04 % 2.44 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.