CampaignMonitor and Kit Email Deliverability Comparison

CampaignMonitor

Kit

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 64.199	50.007 50.227	12.907 13.019	1.400 1.456

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.24 %	20.20 % 20.28 %	2.19 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4862	4110 3822	1055 1000	115 109	78.63 % 78.61 %	20.18 % 20.57 %	2.20 % 2.24 %
Elektronics	5047 4984	3909 3908	1037 1013	107 108	77.45 % 78.41 %	20.55 % 20.33 %	2.12 % 2.17 %
Entertainment	4880 4853	3801 3776	959 989	101 107	77.89 % 77.81 %	19.65 % 20.38 %	2.07 % 2.20 %
Cosmetics & Beauty	4956 5017	3932 3966	968 993	105 104	79.34 % 79.05 %	19.53 % 19.79 %	2.12 % 2.07 %
Food & Drink	4941 5051	3836 3933	1023 1035	106 118	77.64 % 77.87 %	20.70 % 20.49 %	2.15 % 2.34 %
Home & Garden	4849 5055	3782 3884	1024 1076	108 110	78.00 % 76.83 %	21.12 % 21.29 %	2.23 % 2.18 %
Finance	4989 4966	4007 4011	914 878	116 110	80.32 % 80.77 %	18.32 % 17.68 %	2.33 % 2.22 %
Health	4749 4914	3852 3940	833 895	105 111	81.11 % 80.18 %	17.54 % 18.21 %	2.21 % 2.26 %
Pets	4871 4915	3794 3818	1001 1026	112 117	77.89 % 77.68 %	20.55 % 20.87 %	2.30 % 2.38 %
Sport & Fitness	5068 4988	3929 3921	1047 980	108 119	77.53 % 78.61 %	20.66 % 19.65 %	2.13 % 2.39 %
Job & Career	4707 4740	3617 3634	1015 1027	107 110	76.84 % 76.67 %	21.56 % 21.67 %	2.27 % 2.32 %
Dating	4857 4881	3680 3693	1104 1123	111 114	75.77 % 75.66 %	22.73 % 23.01 %	2.29 % 2.34 %
Other	4748 4973	3758 3921	927 984	99 119	79.15 % 78.85 %	19.52 % 19.79 %	2.09 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4621	3380 3520	1011 1032	96 101	75.85 % 76.17 %	22.69 % 22.33 %	2.15 % 2.19 %
Outlook Mail	4614 4643	3544 3600	1000 962	108 103	76.81 % 77.54 %	21.67 % 20.72 %	2.34 % 2.22 %
Yahoo Mail	4702 4629	3633 3586	965 959	101 102	77.26 % 77.47 %	20.52 % 20.72 %	2.15 % 2.20 %
AOL Mail	4805 4734	3702 3681	1019 982	105 107	77.04 % 77.76 %	21.21 % 20.74 %	2.19 % 2.26 %
Mail.com	4686 4748	3685 3796	921 878	95 107	78.64 % 79.95 %	19.65 % 18.49 %	2.03 % 2.25 %
Yandex Mail	4614 4825	3602 3737	971 1026	98 116	78.07 % 77.45 %	21.04 % 21.26 %	2.12 % 2.40 %
GMX Mail	4668 4693	3609 3627	973 1016	97 103	77.31 % 77.29 %	20.84 % 21.65 %	2.08 % 2.19 %
Zoho Mail	4755 4655	3801 3691	894 910	104 104	79.94 % 79.29 %	18.80 % 19.55 %	2.19 % 2.23 %
ProtonMail	4645 4660	3715 3707	880 897	106 107	79.98 % 79.55 %	18.95 % 19.25 %	2.28 % 2.30 %
Custom Mail	4689 4697	3784 3769	846 863	101 109	80.70 % 80.24 %	18.04 % 18.37 %	2.15 % 2.32 %
iCloud Mail	4709 4629	3565 3466	1068 1071	107 111	75.71 % 74.88 %	22.68 % 23.14 %	2.27 % 2.40 %
Tuta	4776 4831	3789 3840	916 935	104 109	79.33 % 79.49 %	19.18 % 19.35 %	2.18 % 2.26 %
Juno.com	4787 4702	3838 3744	885 885	113 111	80.18 % 79.63 %	18.49 % 18.82 %	2.36 % 2.36 %
Mailfence	2983 3132	2360 2463	558 603	65 66	79.11 % 78.64 %	18.71 % 19.25 %	2.18 % 2.11 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.