CampaignMonitor and Kit Email Deliverability Comparison

CampaignMonitor

Kit

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.643	59.143 59.459	15.151 15.559	1.509 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 77.58 %	19.99 % 20.30 %	1.99 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5965	4635 4577	1195 1261	115 127	77.96 % 76.73 %	20.10 % 21.14 %	1.93 % 2.13 %
Elektronics	5832 5786	4507 4548	1205 1115	120 123	77.28 % 78.60 %	20.66 % 19.27 %	2.06 % 2.13 %
Entertainment	5829 5907	4528 4528	1182 1255	119 124	77.68 % 76.65 %	20.28 % 21.25 %	2.04 % 2.10 %
Cosmetics & Beauty	5850 5954	4594 4658	1140 1174	116 122	78.53 % 78.23 %	19.49 % 19.72 %	1.98 % 2.05 %
Food & Drink	5925 5862	4591 4516	1220 1216	114 130	77.49 % 77.04 %	20.59 % 20.74 %	1.92 % 2.22 %
Home & Garden	5896 5934	4608 4595	1172 1212	116 127	78.15 % 77.44 %	19.88 % 20.42 %	1.97 % 2.14 %
Finance	5613 5829	4540 4725	954 983	119 121	80.88 % 81.06 %	17.00 % 16.86 %	2.12 % 2.08 %
Health	5766 5875	4725 4778	918 974	123 123	81.95 % 81.33 %	15.92 % 16.58 %	2.13 % 2.09 %
Pets	5928 5980	4622 4592	1194 1254	112 134	77.97 % 76.79 %	20.14 % 20.97 %	1.89 % 2.24 %
Sport & Fitness	5795 5886	4474 4519	1207 1239	114 128	77.20 % 76.78 %	20.83 % 21.05 %	1.97 % 2.17 %
Job & Career	5942 5933	4505 4448	1320 1357	117 128	75.82 % 74.97 %	22.21 % 22.87 %	1.97 % 2.16 %
Dating	5730 5976	4210 4407	1410 1442	110 127	73.47 % 73.74 %	24.61 % 24.13 %	1.92 % 2.13 %
Other	5752 5756	4604 4568	1034 1077	114 111	80.04 % 79.36 %	17.98 % 18.71 %	1.98 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5467	4043 4033	1347 1326	116 108	73.43 % 73.77 %	24.46 % 24.25 %	2.11 % 1.98 %
Outlook Mail	5532 5472	4224 4181	1199 1179	109 112	76.36 % 76.41 %	21.67 % 21.55 %	1.97 % 2.05 %
Yahoo Mail	5402 5648	4167 4305	1124 1227	111 116	77.14 % 76.22 %	20.81 % 21.72 %	2.05 % 2.05 %
AOL Mail	5388 5541	4177 4253	1107 1175	104 113	77.52 % 76.76 %	20.55 % 21.21 %	1.93 % 2.04 %
Mail.com	5399 5406	4270 4261	1028 1028	101 117	79.09 % 78.82 %	19.04 % 19.02 %	1.87 % 2.16 %
Yandex Mail	5273 5401	4059 4145	1108 1149	106 107	76.98 % 76.75 %	21.01 % 21.27 %	2.01 % 1.98 %
GMX Mail	5515 5515	4231 4185	1173 1210	111 120	76.72 % 75.88 %	21.27 % 21.94 %	2.01 % 2.18 %
Zoho Mail	5294 5463	4218 4294	973 1049	103 120	79.68 % 78.60 %	18.38 % 19.20 %	1.95 % 2.20 %
ProtonMail	5415 5329	4319 4237	984 970	112 122	79.76 % 79.51 %	18.17 % 18.20 %	2.07 % 2.29 %
Custom Mail	5386 5258	4349 4221	934 918	103 119	80.75 % 80.28 %	17.34 % 17.46 %	1.91 % 2.26 %
iCloud Mail	5266 5465	3927 4065	1235 1291	104 109	74.57 % 74.38 %	23.45 % 23.62 %	1.97 % 1.99 %
Tuta	5574 5744	4430 4555	1031 1065	113 124	79.48 % 79.30 %	18.50 % 18.54 %	2.03 % 2.16 %
Juno.com	5389 5446	4358 4372	926 955	105 119	80.87 % 80.28 %	17.18 % 17.54 %	1.95 % 2.19 %
Mailfence	5464 5488	4371 4352	982 1017	111 119	80.00 % 79.30 %	17.97 % 18.53 %	2.03 % 2.17 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.