Kit and Brevo Email Deliverability Comparison

Kit

Brevo

In this comparison, the deliverability of Kit and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 76.599	59.546 59.740	15.637 15.263	1.628 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 77.99 %	20.36 % 19.93 %	2.12 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 6220	4646 4836	1262 1257	129 127	76.96 % 77.75 %	20.90 % 20.21 %	2.14 % 2.04 %
Elektronics	5734 5786	4509 4580	1103 1078	122 128	78.64 % 79.16 %	19.24 % 18.63 %	2.13 % 2.21 %
Entertainment	5794 5998	4426 4669	1248 1193	120 136	76.39 % 77.84 %	21.54 % 19.89 %	2.07 % 2.27 %
Cosmetics & Beauty	5934 5849	4640 4575	1172 1165	122 109	78.19 % 78.22 %	19.75 % 19.92 %	2.06 % 1.86 %
Food & Drink	5909 5894	4558 4598	1222 1176	129 120	77.14 % 78.01 %	20.68 % 19.95 %	2.18 % 2.04 %
Home & Garden	5900 5783	4561 4504	1210 1157	129 122	77.31 % 77.88 %	20.51 % 20.01 %	2.19 % 2.11 %
Finance	5815 5673	4713 4617	982 946	120 110	81.05 % 81.39 %	16.89 % 16.68 %	2.06 % 1.94 %
Health	5884 6113	4769 4994	989 987	126 132	81.05 % 81.69 %	16.81 % 16.15 %	2.14 % 2.16 %
Pets	6051 5881	4624 4526	1293 1233	134 122	76.42 % 76.96 %	21.37 % 20.97 %	2.21 % 2.07 %
Sport & Fitness	6014 5830	4628 4503	1258 1204	128 123	76.95 % 77.24 %	20.92 % 20.65 %	2.13 % 2.11 %
Job & Career	6016 5877	4514 4448	1371 1308	131 121	75.03 % 75.68 %	22.79 % 22.26 %	2.18 % 2.06 %
Dating	5987 5955	4416 4378	1447 1450	124 127	73.76 % 73.52 %	24.17 % 24.35 %	2.07 % 2.13 %
Other	5736 5740	4542 4512	1080 1109	114 119	79.18 % 78.61 %	18.83 % 19.32 %	1.99 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5291	3962 3956	1308 1218	104 117	73.73 % 74.77 %	24.34 % 23.02 %	1.94 % 2.21 %
Outlook Mail	5566 5479	4246 4183	1206 1191	114 105	76.28 % 76.35 %	21.67 % 21.74 %	2.05 % 1.92 %
Yahoo Mail	5573 5528	4248 4284	1210 1133	115 111	76.22 % 77.50 %	21.71 % 20.50 %	2.06 % 2.01 %
AOL Mail	5492 5615	4219 4344	1159 1154	114 117	76.82 % 77.36 %	21.10 % 20.55 %	2.08 % 2.08 %
Mail.com	5453 5527	4295 4348	1040 1054	118 125	78.76 % 78.67 %	19.07 % 19.07 %	2.16 % 2.26 %
Yandex Mail	5432 5285	4159 4064	1163 1114	110 107	76.56 % 76.90 %	21.41 % 21.08 %	2.03 % 2.02 %
GMX Mail	5425 5521	4118 4231	1193 1179	114 111	75.91 % 76.63 %	21.99 % 21.35 %	2.10 % 2.01 %
Zoho Mail	5553 5514	4363 4347	1069 1045	121 122	78.57 % 78.84 %	19.25 % 18.95 %	2.18 % 2.21 %
ProtonMail	5414 5370	4308 4296	979 967	127 107	79.57 % 80.00 %	18.08 % 18.01 %	2.35 % 1.99 %
Custom Mail	5273 5515	4240 4490	914 908	119 117	80.41 % 81.41 %	17.33 % 16.46 %	2.26 % 2.12 %
iCloud Mail	5457 5429	4062 4041	1286 1273	109 115	74.44 % 74.43 %	23.57 % 23.45 %	2.00 % 2.12 %
Tuta	5719 5533	4521 4442	1075 987	123 104	79.05 % 80.28 %	18.80 % 17.84 %	2.15 % 1.88 %
Juno.com	5479 5298	4386 4196	975 992	118 110	80.05 % 79.20 %	17.80 % 18.72 %	2.15 % 2.08 %
Mailfence	5601 5694	4419 4518	1060 1048	122 128	78.90 % 79.35 %	18.93 % 18.41 %	2.18 % 2.25 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.