Kit and Brevo Email Deliverability Comparison

Kit

Brevo

In this comparison, the deliverability of Kit and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.683 76.694	58.899 59.540	16.076 15.518	1.708 1.636

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.63 %	20.96 % 20.23 %	2.23 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5932 6146	4520 4749	1281 1272	131 125	76.20 % 77.27 %	21.59 % 20.70 %	2.21 % 2.03 %
Elektronics	5792 5976	4489 4658	1175 1182	128 136	77.50 % 77.95 %	20.29 % 19.78 %	2.21 % 2.28 %
Entertainment	6042 6047	4560 4656	1351 1257	131 134	75.47 % 77.00 %	22.36 % 20.79 %	2.17 % 2.22 %
Cosmetics & Beauty	5974 5761	4627 4509	1223 1131	124 121	77.45 % 78.27 %	20.47 % 19.63 %	2.08 % 2.10 %
Food & Drink	5990 5989	4558 4644	1296 1224	136 121	76.09 % 77.54 %	21.64 % 20.44 %	2.27 % 2.02 %
Home & Garden	5907 5719	4534 4435	1241 1162	132 122	76.76 % 77.55 %	21.01 % 20.32 %	2.23 % 2.13 %
Finance	5839 5914	4674 4794	1031 997	134 123	80.05 % 81.06 %	17.66 % 16.86 %	2.29 % 2.08 %
Health	5627 5996	4576 4889	922 978	129 129	81.32 % 81.54 %	16.39 % 16.31 %	2.29 % 2.15 %
Pets	6015 5838	4583 4493	1299 1221	133 124	76.19 % 76.96 %	21.60 % 20.91 %	2.21 % 2.12 %
Sport & Fitness	5868 5824	4457 4484	1278 1212	133 128	75.95 % 76.99 %	21.78 % 20.81 %	2.27 % 2.20 %
Job & Career	5988 5877	4460 4436	1387 1321	141 120	74.48 % 75.48 %	23.16 % 22.48 %	2.35 % 2.04 %
Dating	5981 5956	4379 4368	1470 1455	132 133	73.22 % 73.34 %	24.58 % 24.43 %	2.21 % 2.23 %
Other	5728 5651	4482 4425	1122 1106	124 120	78.25 % 78.30 %	19.59 % 19.57 %	2.16 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5589 5276	4115 3939	1354 1226	120 111	73.63 % 74.66 %	24.23 % 23.24 %	2.15 % 2.10 %
Outlook Mail	5466 5355	4102 4086	1244 1164	120 105	75.05 % 76.30 %	22.76 % 21.74 %	2.20 % 1.96 %
Yahoo Mail	5405 5484	4114 4234	1174 1138	117 112	76.11 % 77.21 %	21.72 % 20.75 %	2.16 % 2.04 %
AOL Mail	5633 5734	4293 4401	1218 1205	122 128	76.21 % 76.75 %	21.62 % 21.01 %	2.17 % 2.23 %
Mail.com	5329 5428	4167 4257	1045 1048	117 123	78.19 % 78.43 %	19.61 % 19.31 %	2.20 % 2.27 %
Yandex Mail	5352 5461	4035 4172	1210 1166	107 123	75.39 % 76.40 %	22.61 % 21.35 %	2.00 % 2.25 %
GMX Mail	5481 5409	4090 4122	1266 1174	125 113	74.62 % 76.21 %	23.10 % 21.70 %	2.28 % 2.09 %
Zoho Mail	5500 5565	4280 4372	1089 1072	131 121	77.82 % 78.56 %	19.80 % 19.26 %	2.38 % 2.17 %
ProtonMail	5513 5375	4323 4274	1060 995	130 106	78.41 % 79.52 %	19.23 % 18.51 %	2.36 % 1.97 %
Custom Mail	5347 5542	4249 4483	975 941	123 118	79.47 % 80.89 %	18.23 % 16.98 %	2.30 % 2.13 %
iCloud Mail	5314 5575	3905 4113	1295 1342	114 120	73.49 % 73.78 %	24.37 % 24.07 %	2.15 % 2.15 %
Tuta	5620 5508	4418 4389	1074 1007	128 112	78.61 % 79.68 %	19.11 % 18.28 %	2.28 % 2.03 %
Juno.com	5656 5258	4511 4189	1023 954	122 115	79.76 % 79.67 %	18.09 % 18.14 %	2.16 % 2.19 %
Mailfence	5478 5724	4297 4509	1049 1086	132 129	78.44 % 78.77 %	19.15 % 18.97 %	2.41 % 2.25 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.