Kit and Brevo Email Deliverability Comparison
In this comparison, the deliverability of Kit and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
64.911
65.359
|
50.481
51.606
|
13.230
12.735
|
1.420
1.306
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
77.77 %
78.96 %
|
20.38 %
19.48 %
|
2.19 %
2.00 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4894
5014
|
3792
3945
|
1020
994
|
105
93
|
77.48 %
78.68 %
|
20.84 %
19.82 %
|
2.15 %
1.85 %
|
| Elektronics |
5030
5092
|
3922
4074
|
1020
947
|
105
102
|
77.97 %
80.01 %
|
20.28 %
18.60 %
|
2.09 %
2.00 %
|
| Entertainment |
4908
4934
|
3808
3860
|
1006
1005
|
106
99
|
77.59 %
78.23 %
|
20.50 %
20.37 %
|
2.16 %
2.01 %
|
| Cosmetics & Beauty |
5065
5064
|
3980
4028
|
1006
956
|
100
98
|
78.58 %
79.54 %
|
19.86 %
18.88 %
|
1.97 %
1.94 %
|
| Food & Drink |
4988
4890
|
3861
3853
|
1016
970
|
114
98
|
77.41 %
78.79 %
|
20.37 %
19.84 %
|
2.29 %
2.00 %
|
| Home & Garden |
5048
5163
|
3865
4040
|
1080
1040
|
107
106
|
76.56 %
78.25 %
|
21.39 %
20.14 %
|
2.12 %
2.05 %
|
| Finance |
4952
4876
|
3998
4002
|
864
807
|
108
97
|
80.74 %
82.08 %
|
17.45 %
16.55 %
|
2.18 %
1.99 %
|
| Health |
5084
5228
|
4083
4284
|
910
859
|
110
115
|
80.31 %
81.94 %
|
17.90 %
16.43 %
|
2.16 %
2.20 %
|
| Pets |
5014
4797
|
3851
3735
|
1061
969
|
118
93
|
76.80 %
77.86 %
|
21.16 %
20.20 %
|
2.35 %
1.94 %
|
| Sport & Fitness |
5062
5157
|
3947
4043
|
1014
1045
|
115
104
|
77.97 %
78.40 %
|
20.03 %
20.26 %
|
2.27 %
2.02 %
|
| Job & Career |
4864
5102
|
3697
3896
|
1084
1114
|
107
107
|
76.01 %
76.36 %
|
22.29 %
21.83 %
|
2.20 %
2.10 %
|
| Dating |
5008
5040
|
3728
3817
|
1187
1135
|
111
89
|
74.44 %
75.73 %
|
23.70 %
22.52 %
|
2.22 %
1.77 %
|
| Other |
4994
5002
|
3949
4029
|
962
894
|
114
105
|
79.07 %
80.55 %
|
19.26 %
17.87 %
|
2.28 %
2.10 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4615
4721
|
3460
3588
|
1070
1066
|
95
96
|
74.97 %
76.00 %
|
23.19 %
22.58 %
|
2.06 %
2.03 %
|
| Outlook Mail |
4732
4768
|
3659
3709
|
972
997
|
106
89
|
77.32 %
77.79 %
|
20.54 %
20.91 %
|
2.24 %
1.87 %
|
| Yahoo Mail |
4596
4755
|
3525
3738
|
976
954
|
99
96
|
76.70 %
78.61 %
|
21.24 %
20.06 %
|
2.15 %
2.02 %
|
| AOL Mail |
4786
4612
|
3707
3622
|
993
910
|
103
93
|
77.46 %
78.53 %
|
20.75 %
19.73 %
|
2.15 %
2.02 %
|
| Mail.com |
4724
4872
|
3756
3882
|
884
897
|
104
104
|
79.51 %
79.68 %
|
18.71 %
18.41 %
|
2.20 %
2.13 %
|
| Yandex Mail |
4809
4755
|
3687
3714
|
1032
974
|
108
97
|
76.67 %
78.11 %
|
21.46 %
20.48 %
|
2.25 %
2.04 %
|
| GMX Mail |
4636
4684
|
3545
3623
|
1018
983
|
99
92
|
76.47 %
77.35 %
|
21.96 %
20.99 %
|
2.14 %
1.96 %
|
| Zoho Mail |
4604
4711
|
3626
3771
|
901
857
|
98
96
|
78.76 %
80.05 %
|
19.57 %
18.19 %
|
2.13 %
2.04 %
|
| ProtonMail |
4602
4654
|
3648
3761
|
873
817
|
100
99
|
79.27 %
80.81 %
|
18.97 %
17.55 %
|
2.17 %
2.13 %
|
| Custom Mail |
4653
4750
|
3729
3883
|
838
800
|
107
94
|
80.14 %
81.75 %
|
18.01 %
16.84 %
|
2.30 %
1.98 %
|
| iCloud Mail |
4683
4883
|
3462
3712
|
1135
1103
|
105
96
|
73.93 %
76.02 %
|
24.24 %
22.59 %
|
2.24 %
1.97 %
|
| Tuta |
4804
4720
|
3807
3797
|
907
857
|
107
91
|
79.25 %
80.44 %
|
18.88 %
18.16 %
|
2.23 %
1.93 %
|
| Juno.com |
4682
4587
|
3714
3687
|
883
826
|
108
89
|
79.33 %
80.38 %
|
18.86 %
18.01 %
|
2.31 %
1.94 %
|
| Mailfence |
3985
3887
|
3156
3119
|
748
694
|
81
74
|
79.20 %
80.24 %
|
18.77 %
17.85 %
|
2.03 %
1.90 %
|
Compare Kit with other providers
Compare the email deliverability of Kit with other providers.
- Kit and ActiveCampaign comparison
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- Kit and Brevo comparison
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- Kit and Constant Contact comparison
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- Kit and Klick-Tipp comparison
- Kit and MailChimp comparison
- Kit and MailerLite comparison
- Kit and Mailgun comparison
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- Kit and Moosend comparison
- Kit and Postmark comparison
- Kit and Rapidmail comparison
- Kit and Sarbacane comparison
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- Kit and SendPulse comparison
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