Kit and Brevo Email Deliverability Comparison

Kit

Brevo

In this comparison, the deliverability of Kit and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.621 65.578	50.314 51.753	13.738 12.631	1.569 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 78.92 %	20.94 % 19.26 %	2.39 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 5182	3840 4097	1080 996	122 89	76.16 % 79.06 %	21.42 % 19.22 %	2.42 % 1.72 %
Elektronics	5023 5040	3896 4045	1009 899	118 96	77.56 % 80.26 %	20.09 % 17.84 %	2.35 % 1.90 %
Entertainment	4933 4982	3725 3910	1090 980	118 92	75.51 % 78.48 %	22.10 % 19.67 %	2.39 % 1.85 %
Cosmetics & Beauty	5085 5151	3936 4082	1031 982	118 87	77.40 % 79.25 %	20.28 % 19.06 %	2.32 % 1.69 %
Food & Drink	5012 4897	3825 3839	1061 967	126 91	76.32 % 78.39 %	21.17 % 19.75 %	2.51 % 1.86 %
Home & Garden	5076 5029	3873 3953	1079 984	124 92	76.30 % 78.60 %	21.26 % 19.57 %	2.44 % 1.83 %
Finance	5014 4812	4023 3960	879 770	112 82	80.24 % 82.29 %	17.53 % 16.00 %	2.23 % 1.70 %
Health	5057 5213	4041 4301	900 814	116 98	79.91 % 82.51 %	17.80 % 15.61 %	2.29 % 1.88 %
Pets	5164 4967	3883 3872	1147 1007	134 88	75.19 % 77.95 %	22.21 % 20.27 %	2.59 % 1.77 %
Sport & Fitness	5206 5093	3990 3996	1088 1003	128 94	76.64 % 78.46 %	20.90 % 19.69 %	2.46 % 1.85 %
Job & Career	4969 5138	3680 3893	1170 1145	119 100	74.06 % 75.77 %	23.55 % 22.28 %	2.39 % 1.95 %
Dating	5040 5156	3677 3875	1244 1185	119 96	72.96 % 75.16 %	24.68 % 22.98 %	2.36 % 1.86 %
Other	5000 4918	3925 3930	960 899	115 89	78.50 % 79.91 %	19.20 % 18.28 %	2.30 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4683 4637	3410 3495	1173 1051	100 91	72.82 % 75.37 %	25.05 % 22.67 %	2.14 % 1.96 %
Outlook Mail	4706 4702	3575 3636	1022 984	109 82	75.97 % 77.33 %	21.72 % 20.93 %	2.32 % 1.74 %
Yahoo Mail	4615 4771	3487 3739	1020 946	108 86	75.56 % 78.37 %	22.10 % 19.83 %	2.34 % 1.80 %
AOL Mail	4798 4770	3652 3738	1033 949	113 83	76.12 % 78.36 %	21.53 % 19.90 %	2.36 % 1.74 %
Mail.com	4671 4638	3636 3689	922 856	113 93	77.84 % 79.54 %	19.74 % 18.46 %	2.42 % 2.01 %
Yandex Mail	4736 4560	3582 3546	1041 932	113 82	75.63 % 77.76 %	21.98 % 20.44 %	2.39 % 1.80 %
GMX Mail	4508 4698	3383 3639	1021 982	104 77	75.04 % 77.46 %	22.65 % 20.90 %	2.31 % 1.64 %
Zoho Mail	4772 4680	3720 3753	938 841	114 86	77.95 % 80.19 %	19.66 % 17.97 %	2.39 % 1.84 %
ProtonMail	4515 4616	3546 3733	851 801	118 82	78.54 % 80.87 %	18.85 % 17.35 %	2.61 % 1.78 %
Custom Mail	4563 4908	3626 4036	819 781	118 91	79.47 % 82.23 %	17.95 % 15.91 %	2.59 % 1.85 %
iCloud Mail	4728 4575	3445 3430	1173 1059	110 86	72.86 % 74.97 %	24.81 % 23.15 %	2.33 % 1.88 %
Tuta	4836 4778	3793 3894	925 801	118 83	78.43 % 81.50 %	19.13 % 16.76 %	2.44 % 1.74 %
Juno.com	4616 4482	3645 3593	859 809	112 80	78.96 % 80.17 %	18.61 % 18.05 %	2.43 % 1.78 %
Mailfence	4874 4763	3814 3832	941 839	119 92	78.25 % 80.45 %	19.31 % 17.61 %	2.44 % 1.93 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.