Kit and Brevo Email Deliverability Comparison

Kit

Brevo

In this comparison, the deliverability of Kit and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 65.068	50.227 51.364	13.019 12.830	1.456 1.406

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 78.94 %	20.28 % 19.72 %	2.27 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4918	3822 3866	1000 991	109 100	78.61 % 78.61 %	20.57 % 20.15 %	2.24 % 2.03 %
Elektronics	4984 5108	3908 4072	1013 959	108 111	78.41 % 79.72 %	20.33 % 18.77 %	2.17 % 2.17 %
Entertainment	4853 4998	3776 3906	989 1030	107 107	77.81 % 78.15 %	20.38 % 20.61 %	2.20 % 2.14 %
Cosmetics & Beauty	5017 4918	3966 3916	993 937	104 107	79.05 % 79.63 %	19.79 % 19.05 %	2.07 % 2.18 %
Food & Drink	5051 4946	3933 3896	1035 1000	118 107	77.87 % 78.77 %	20.49 % 20.22 %	2.34 % 2.16 %
Home & Garden	5055 5130	3884 4022	1076 1037	110 111	76.83 % 78.40 %	21.29 % 20.21 %	2.18 % 2.16 %
Finance	4966 4974	4011 4052	878 862	110 106	80.77 % 81.46 %	17.68 % 17.33 %	2.22 % 2.13 %
Health	4914 5111	3940 4147	895 884	111 120	80.18 % 81.14 %	18.21 % 17.30 %	2.26 % 2.35 %
Pets	4915 4854	3818 3792	1026 979	117 101	77.68 % 78.12 %	20.87 % 20.17 %	2.38 % 2.08 %
Sport & Fitness	4988 5130	3921 4034	980 1027	119 114	78.61 % 78.64 %	19.65 % 20.02 %	2.39 % 2.22 %
Job & Career	4740 5083	3634 3906	1027 1109	110 113	76.67 % 76.84 %	21.67 % 21.82 %	2.32 % 2.22 %
Dating	4881 5012	3693 3839	1123 1113	114 98	75.66 % 76.60 %	23.01 % 22.21 %	2.34 % 1.96 %
Other	4973 4886	3921 3916	984 902	119 111	78.85 % 80.15 %	19.79 % 18.46 %	2.39 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4718	3520 3613	1032 1060	101 103	76.17 % 76.58 %	22.33 % 22.47 %	2.19 % 2.18 %
Outlook Mail	4643 4782	3600 3723	962 1000	103 93	77.54 % 77.85 %	20.72 % 20.91 %	2.22 % 1.94 %
Yahoo Mail	4629 4745	3586 3724	959 972	102 102	77.47 % 78.48 %	20.72 % 20.48 %	2.20 % 2.15 %
AOL Mail	4734 4674	3681 3671	982 928	107 105	77.76 % 78.54 %	20.74 % 19.85 %	2.26 % 2.25 %
Mail.com	4748 4983	3796 3975	878 928	107 114	79.95 % 79.77 %	18.49 % 18.62 %	2.25 % 2.29 %
Yandex Mail	4825 4814	3737 3774	1026 993	116 107	77.45 % 78.40 %	21.26 % 20.63 %	2.40 % 2.22 %
GMX Mail	4693 4634	3627 3587	1016 975	103 103	77.29 % 77.41 %	21.65 % 21.04 %	2.19 % 2.22 %
Zoho Mail	4655 4705	3691 3768	910 870	104 101	79.29 % 80.09 %	19.55 % 18.49 %	2.23 % 2.15 %
ProtonMail	4660 4758	3707 3827	897 870	107 111	79.55 % 80.43 %	19.25 % 18.28 %	2.30 % 2.33 %
Custom Mail	4697 4799	3769 3887	863 845	109 100	80.24 % 81.00 %	18.37 % 17.61 %	2.32 % 2.08 %
iCloud Mail	4629 5008	3466 3825	1071 1104	111 110	74.88 % 76.38 %	23.14 % 22.04 %	2.40 % 2.20 %
Tuta	4831 4715	3840 3786	935 870	109 96	79.49 % 80.30 %	19.35 % 18.45 %	2.26 % 2.04 %
Juno.com	4702 4721	3744 3792	885 875	111 101	79.63 % 80.32 %	18.82 % 18.53 %	2.36 % 2.14 %
Mailfence	3132 3012	2463 2412	603 540	66 60	78.64 % 80.08 %	19.25 % 17.93 %	2.11 % 1.99 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.