Kit and Brevo Email Deliverability Comparison

Kit

Brevo

In this comparison, the deliverability of Kit and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 65.359	50.481 51.606	13.230 12.735	1.420 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 78.96 %	20.38 % 19.48 %	2.19 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 5014	3792 3945	1020 994	105 93	77.48 % 78.68 %	20.84 % 19.82 %	2.15 % 1.85 %
Elektronics	5030 5092	3922 4074	1020 947	105 102	77.97 % 80.01 %	20.28 % 18.60 %	2.09 % 2.00 %
Entertainment	4908 4934	3808 3860	1006 1005	106 99	77.59 % 78.23 %	20.50 % 20.37 %	2.16 % 2.01 %
Cosmetics & Beauty	5065 5064	3980 4028	1006 956	100 98	78.58 % 79.54 %	19.86 % 18.88 %	1.97 % 1.94 %
Food & Drink	4988 4890	3861 3853	1016 970	114 98	77.41 % 78.79 %	20.37 % 19.84 %	2.29 % 2.00 %
Home & Garden	5048 5163	3865 4040	1080 1040	107 106	76.56 % 78.25 %	21.39 % 20.14 %	2.12 % 2.05 %
Finance	4952 4876	3998 4002	864 807	108 97	80.74 % 82.08 %	17.45 % 16.55 %	2.18 % 1.99 %
Health	5084 5228	4083 4284	910 859	110 115	80.31 % 81.94 %	17.90 % 16.43 %	2.16 % 2.20 %
Pets	5014 4797	3851 3735	1061 969	118 93	76.80 % 77.86 %	21.16 % 20.20 %	2.35 % 1.94 %
Sport & Fitness	5062 5157	3947 4043	1014 1045	115 104	77.97 % 78.40 %	20.03 % 20.26 %	2.27 % 2.02 %
Job & Career	4864 5102	3697 3896	1084 1114	107 107	76.01 % 76.36 %	22.29 % 21.83 %	2.20 % 2.10 %
Dating	5008 5040	3728 3817	1187 1135	111 89	74.44 % 75.73 %	23.70 % 22.52 %	2.22 % 1.77 %
Other	4994 5002	3949 4029	962 894	114 105	79.07 % 80.55 %	19.26 % 17.87 %	2.28 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4721	3460 3588	1070 1066	95 96	74.97 % 76.00 %	23.19 % 22.58 %	2.06 % 2.03 %
Outlook Mail	4732 4768	3659 3709	972 997	106 89	77.32 % 77.79 %	20.54 % 20.91 %	2.24 % 1.87 %
Yahoo Mail	4596 4755	3525 3738	976 954	99 96	76.70 % 78.61 %	21.24 % 20.06 %	2.15 % 2.02 %
AOL Mail	4786 4612	3707 3622	993 910	103 93	77.46 % 78.53 %	20.75 % 19.73 %	2.15 % 2.02 %
Mail.com	4724 4872	3756 3882	884 897	104 104	79.51 % 79.68 %	18.71 % 18.41 %	2.20 % 2.13 %
Yandex Mail	4809 4755	3687 3714	1032 974	108 97	76.67 % 78.11 %	21.46 % 20.48 %	2.25 % 2.04 %
GMX Mail	4636 4684	3545 3623	1018 983	99 92	76.47 % 77.35 %	21.96 % 20.99 %	2.14 % 1.96 %
Zoho Mail	4604 4711	3626 3771	901 857	98 96	78.76 % 80.05 %	19.57 % 18.19 %	2.13 % 2.04 %
ProtonMail	4602 4654	3648 3761	873 817	100 99	79.27 % 80.81 %	18.97 % 17.55 %	2.17 % 2.13 %
Custom Mail	4653 4750	3729 3883	838 800	107 94	80.14 % 81.75 %	18.01 % 16.84 %	2.30 % 1.98 %
iCloud Mail	4683 4883	3462 3712	1135 1103	105 96	73.93 % 76.02 %	24.24 % 22.59 %	2.24 % 1.97 %
Tuta	4804 4720	3807 3797	907 857	107 91	79.25 % 80.44 %	18.88 % 18.16 %	2.23 % 1.93 %
Juno.com	4682 4587	3714 3687	883 826	108 89	79.33 % 80.38 %	18.86 % 18.01 %	2.31 % 1.94 %
Mailfence	3985 3887	3156 3119	748 694	81 74	79.20 % 80.24 %	18.77 % 17.85 %	2.03 % 1.90 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.