Kit and Brevo Email Deliverability Comparison

Kit

Brevo

In this comparison, the deliverability of Kit and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 65.773	50.857 51.817	13.425 12.742	1.400 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 78.78 %	20.44 % 19.37 %	2.13 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 5098	3803 4004	1032 1005	99 89	77.08 % 78.54 %	20.92 % 19.71 %	2.01 % 1.75 %
Elektronics	5055 5027	3941 4033	1011 900	103 94	77.96 % 80.23 %	20.00 % 17.90 %	2.04 % 1.87 %
Entertainment	4928 4956	3792 3874	1035 990	101 92	76.95 % 78.17 %	21.00 % 19.98 %	2.05 % 1.86 %
Cosmetics & Beauty	5118 5185	3991 4113	1023 981	104 91	77.98 % 79.32 %	19.99 % 18.92 %	2.03 % 1.76 %
Food & Drink	5034 4881	3884 3831	1036 960	114 90	77.16 % 78.49 %	20.58 % 19.67 %	2.26 % 1.84 %
Home & Garden	5153 5066	3928 3952	1118 1017	107 97	76.23 % 78.01 %	21.70 % 20.08 %	2.08 % 1.91 %
Finance	4996 4793	4055 3944	837 765	104 84	81.16 % 82.29 %	16.75 % 15.96 %	2.08 % 1.75 %
Health	5193 5258	4178 4319	905 834	110 105	80.45 % 82.14 %	17.43 % 15.86 %	2.12 % 2.00 %
Pets	5084 4920	3890 3831	1078 1000	116 89	76.51 % 77.87 %	21.20 % 20.33 %	2.28 % 1.81 %
Sport & Fitness	5108 5293	3960 4141	1035 1054	113 98	77.53 % 78.24 %	20.26 % 19.91 %	2.21 % 1.85 %
Job & Career	4965 5193	3736 3925	1122 1164	107 104	75.25 % 75.58 %	22.60 % 22.41 %	2.16 % 2.00 %
Dating	5067 5104	3721 3831	1233 1185	113 88	73.44 % 75.06 %	24.33 % 23.22 %	2.23 % 1.72 %
Other	5047 4999	3978 4019	960 887	109 93	78.82 % 80.40 %	19.02 % 17.74 %	2.16 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4652	3416 3486	1106 1073	89 93	74.08 % 74.94 %	23.99 % 23.07 %	1.93 % 2.00 %
Outlook Mail	4718 4710	3624 3630	996 997	98 83	76.81 % 77.07 %	21.11 % 21.17 %	2.08 % 1.76 %
Yahoo Mail	4739 4766	3614 3727	1025 951	100 88	76.26 % 78.20 %	21.63 % 19.95 %	2.11 % 1.85 %
AOL Mail	4678 4563	3600 3577	979 905	99 81	76.96 % 78.39 %	20.93 % 19.83 %	2.12 % 1.78 %
Mail.com	4706 4838	3722 3851	879 893	105 94	79.09 % 79.60 %	18.68 % 18.46 %	2.23 % 1.94 %
Yandex Mail	4695 4670	3578 3629	1010 956	107 85	76.21 % 77.71 %	21.51 % 20.47 %	2.28 % 1.82 %
GMX Mail	4660 4708	3523 3635	1042 988	95 85	75.60 % 77.21 %	22.36 % 20.99 %	2.04 % 1.81 %
Zoho Mail	4695 4698	3696 3763	904 850	95 85	78.72 % 80.10 %	19.25 % 18.09 %	2.02 % 1.81 %
ProtonMail	4557 4601	3621 3722	834 790	102 89	79.46 % 80.90 %	18.30 % 17.17 %	2.24 % 1.93 %
Custom Mail	4681 4813	3745 3948	830 774	106 91	80.00 % 82.03 %	17.73 % 16.08 %	2.26 % 1.89 %
iCloud Mail	4774 4752	3490 3560	1184 1104	100 88	73.10 % 74.92 %	24.80 % 23.23 %	2.09 % 1.85 %
Tuta	4811 4731	3803 3821	907 825	101 85	79.05 % 80.77 %	18.85 % 17.44 %	2.10 % 1.80 %
Juno.com	4612 4601	3652 3701	853 818	107 82	79.18 % 80.44 %	18.50 % 17.78 %	2.32 % 1.78 %
Mailfence	4745 4670	3773 3767	876 818	96 85	79.52 % 80.66 %	18.46 % 17.52 %	2.02 % 1.82 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.