Kit and Brevo Email Deliverability Comparison

Kit

Brevo

In this comparison, the deliverability of Kit and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 65.773	50.741 51.947	13.544 12.612	1.471 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 78.98 %	20.60 % 19.18 %	2.24 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 5310	4006 4188	1114 1031	119 91	76.46 % 78.87 %	21.26 % 19.42 %	2.27 % 1.71 %
Elektronics	4893 4997	3832 4000	952 894	109 103	78.32 % 80.05 %	19.46 % 17.89 %	2.23 % 2.06 %
Entertainment	4949 5126	3761 4035	1078 985	110 106	76.00 % 78.72 %	21.78 % 19.22 %	2.22 % 2.07 %
Cosmetics & Beauty	5035 5059	3924 4004	1001 971	110 84	77.93 % 79.15 %	19.88 % 19.19 %	2.18 % 1.66 %
Food & Drink	5037 5005	3867 3959	1052 954	118 92	76.77 % 79.10 %	20.89 % 19.06 %	2.34 % 1.84 %
Home & Garden	5043 4981	3881 3924	1047 965	115 92	76.96 % 78.78 %	20.76 % 19.37 %	2.28 % 1.85 %
Finance	4986 4899	4022 4030	856 788	108 81	80.67 % 82.26 %	17.17 % 16.08 %	2.17 % 1.65 %
Health	5053 5262	4082 4349	860 812	111 101	80.78 % 82.65 %	17.02 % 15.43 %	2.20 % 1.92 %
Pets	5179 5104	3930 3974	1126 1034	123 96	75.88 % 77.86 %	21.74 % 20.26 %	2.37 % 1.88 %
Sport & Fitness	5135 5006	3924 3931	1093 984	118 91	76.42 % 78.53 %	21.29 % 19.66 %	2.30 % 1.82 %
Job & Career	5132 5023	3835 3848	1180 1083	117 92	74.73 % 76.61 %	22.99 % 21.56 %	2.28 % 1.83 %
Dating	5113 5092	3758 3802	1244 1196	111 94	73.50 % 74.67 %	24.33 % 23.49 %	2.17 % 1.85 %
Other	4962 4909	3919 3903	941 915	102 91	78.98 % 79.51 %	18.96 % 18.64 %	2.06 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4598	3365 3472	1138 1032	94 94	73.20 % 75.51 %	24.76 % 22.44 %	2.04 % 2.04 %
Outlook Mail	4816 4698	3671 3634	1042 982	103 82	76.23 % 77.35 %	21.64 % 20.90 %	2.14 % 1.75 %
Yahoo Mail	4767 4820	3614 3785	1048 946	105 89	75.81 % 78.53 %	21.98 % 19.63 %	2.20 % 1.85 %
AOL Mail	4718 4829	3609 3783	1007 957	102 89	76.49 % 78.34 %	21.34 % 19.82 %	2.16 % 1.84 %
Mail.com	4694 4644	3673 3702	914 849	107 93	78.25 % 79.72 %	19.47 % 18.28 %	2.28 % 2.00 %
Yandex Mail	4654 4550	3551 3548	1002 923	101 79	76.30 % 77.98 %	21.53 % 20.29 %	2.17 % 1.74 %
GMX Mail	4610 4763	3483 3695	1027 985	100 83	75.55 % 77.58 %	22.28 % 20.68 %	2.17 % 1.74 %
Zoho Mail	4735 4645	3698 3704	926 854	111 87	78.10 % 79.74 %	19.56 % 18.39 %	2.34 % 1.87 %
ProtonMail	4580 4659	3630 3761	835 816	115 82	79.26 % 80.73 %	18.23 % 17.51 %	2.51 % 1.76 %
Custom Mail	4559 4775	3656 3936	796 749	107 90	80.19 % 82.43 %	17.46 % 15.69 %	2.35 % 1.88 %
iCloud Mail	4680 4684	3459 3533	1123 1064	98 87	73.91 % 75.43 %	24.00 % 22.72 %	2.09 % 1.86 %
Tuta	4840 4752	3809 3864	920 806	111 82	78.70 % 81.31 %	19.01 % 16.96 %	2.29 % 1.73 %
Juno.com	4625 4549	3687 3657	833 811	105 81	79.72 % 80.39 %	18.01 % 17.83 %	2.27 % 1.78 %
Mailfence	4881 4807	3836 3873	933 838	112 96	78.59 % 80.57 %	19.11 % 17.43 %	2.29 % 2.00 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.