Kit and Brevo Email Deliverability Comparison
In this comparison, the deliverability of Kit and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
65.682
65.773
|
50.857
51.817
|
13.425
12.742
|
1.400
1.214
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
77.43 %
78.78 %
|
20.44 %
19.37 %
|
2.13 %
1.85 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4934
5098
|
3803
4004
|
1032
1005
|
99
89
|
77.08 %
78.54 %
|
20.92 %
19.71 %
|
2.01 %
1.75 %
|
| Elektronics |
5055
5027
|
3941
4033
|
1011
900
|
103
94
|
77.96 %
80.23 %
|
20.00 %
17.90 %
|
2.04 %
1.87 %
|
| Entertainment |
4928
4956
|
3792
3874
|
1035
990
|
101
92
|
76.95 %
78.17 %
|
21.00 %
19.98 %
|
2.05 %
1.86 %
|
| Cosmetics & Beauty |
5118
5185
|
3991
4113
|
1023
981
|
104
91
|
77.98 %
79.32 %
|
19.99 %
18.92 %
|
2.03 %
1.76 %
|
| Food & Drink |
5034
4881
|
3884
3831
|
1036
960
|
114
90
|
77.16 %
78.49 %
|
20.58 %
19.67 %
|
2.26 %
1.84 %
|
| Home & Garden |
5153
5066
|
3928
3952
|
1118
1017
|
107
97
|
76.23 %
78.01 %
|
21.70 %
20.08 %
|
2.08 %
1.91 %
|
| Finance |
4996
4793
|
4055
3944
|
837
765
|
104
84
|
81.16 %
82.29 %
|
16.75 %
15.96 %
|
2.08 %
1.75 %
|
| Health |
5193
5258
|
4178
4319
|
905
834
|
110
105
|
80.45 %
82.14 %
|
17.43 %
15.86 %
|
2.12 %
2.00 %
|
| Pets |
5084
4920
|
3890
3831
|
1078
1000
|
116
89
|
76.51 %
77.87 %
|
21.20 %
20.33 %
|
2.28 %
1.81 %
|
| Sport & Fitness |
5108
5293
|
3960
4141
|
1035
1054
|
113
98
|
77.53 %
78.24 %
|
20.26 %
19.91 %
|
2.21 %
1.85 %
|
| Job & Career |
4965
5193
|
3736
3925
|
1122
1164
|
107
104
|
75.25 %
75.58 %
|
22.60 %
22.41 %
|
2.16 %
2.00 %
|
| Dating |
5067
5104
|
3721
3831
|
1233
1185
|
113
88
|
73.44 %
75.06 %
|
24.33 %
23.22 %
|
2.23 %
1.72 %
|
| Other |
5047
4999
|
3978
4019
|
960
887
|
109
93
|
78.82 %
80.40 %
|
19.02 %
17.74 %
|
2.16 %
1.86 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4611
4652
|
3416
3486
|
1106
1073
|
89
93
|
74.08 %
74.94 %
|
23.99 %
23.07 %
|
1.93 %
2.00 %
|
| Outlook Mail |
4718
4710
|
3624
3630
|
996
997
|
98
83
|
76.81 %
77.07 %
|
21.11 %
21.17 %
|
2.08 %
1.76 %
|
| Yahoo Mail |
4739
4766
|
3614
3727
|
1025
951
|
100
88
|
76.26 %
78.20 %
|
21.63 %
19.95 %
|
2.11 %
1.85 %
|
| AOL Mail |
4678
4563
|
3600
3577
|
979
905
|
99
81
|
76.96 %
78.39 %
|
20.93 %
19.83 %
|
2.12 %
1.78 %
|
| Mail.com |
4706
4838
|
3722
3851
|
879
893
|
105
94
|
79.09 %
79.60 %
|
18.68 %
18.46 %
|
2.23 %
1.94 %
|
| Yandex Mail |
4695
4670
|
3578
3629
|
1010
956
|
107
85
|
76.21 %
77.71 %
|
21.51 %
20.47 %
|
2.28 %
1.82 %
|
| GMX Mail |
4660
4708
|
3523
3635
|
1042
988
|
95
85
|
75.60 %
77.21 %
|
22.36 %
20.99 %
|
2.04 %
1.81 %
|
| Zoho Mail |
4695
4698
|
3696
3763
|
904
850
|
95
85
|
78.72 %
80.10 %
|
19.25 %
18.09 %
|
2.02 %
1.81 %
|
| ProtonMail |
4557
4601
|
3621
3722
|
834
790
|
102
89
|
79.46 %
80.90 %
|
18.30 %
17.17 %
|
2.24 %
1.93 %
|
| Custom Mail |
4681
4813
|
3745
3948
|
830
774
|
106
91
|
80.00 %
82.03 %
|
17.73 %
16.08 %
|
2.26 %
1.89 %
|
| iCloud Mail |
4774
4752
|
3490
3560
|
1184
1104
|
100
88
|
73.10 %
74.92 %
|
24.80 %
23.23 %
|
2.09 %
1.85 %
|
| Tuta |
4811
4731
|
3803
3821
|
907
825
|
101
85
|
79.05 %
80.77 %
|
18.85 %
17.44 %
|
2.10 %
1.80 %
|
| Juno.com |
4612
4601
|
3652
3701
|
853
818
|
107
82
|
79.18 %
80.44 %
|
18.50 %
17.78 %
|
2.32 %
1.78 %
|
| Mailfence |
4745
4670
|
3773
3767
|
876
818
|
96
85
|
79.52 %
80.66 %
|
18.46 %
17.52 %
|
2.02 %
1.82 %
|
Compare Kit with other providers
Compare the email deliverability of Kit with other providers.
- Kit and ActiveCampaign comparison
- Kit and Amazon SES comparison
- Kit and AWeber comparison
- Kit and Benchmark Email comparison
- Kit and Brevo comparison
- Kit and CampaignMonitor comparison
- Kit and Clever Elements comparison
- Kit and CleverReach comparison
- Kit and Constant Contact comparison
- Kit and GetResponse comparison
- Kit and HubSpot comparison
- Kit and Klick-Tipp comparison
- Kit and MailChimp comparison
- Kit and MailerLite comparison
- Kit and Mailgun comparison
- Kit and Mailjet comparison
- Kit and mailtrap comparison
- Kit and Moosend comparison
- Kit and Postmark comparison
- Kit and Rapidmail comparison
- Kit and Sarbacane comparison
- Kit and SendGrid comparison
- Kit and SendPulse comparison
Deutsch
English
Русский