Brevo and Kit Email Deliverability Comparison

Brevo

Kit

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 76.643	59.594 59.459	15.255 15.559	1.598 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 77.58 %	19.96 % 20.30 %	2.09 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5965	4799 4577	1245 1261	121 127	77.84 % 76.73 %	20.19 % 21.14 %	1.96 % 2.13 %
Elektronics	5801 5786	4574 4548	1101 1115	126 123	78.85 % 78.60 %	18.98 % 19.27 %	2.17 % 2.13 %
Entertainment	5935 5907	4609 4528	1192 1255	134 124	77.66 % 76.65 %	20.08 % 21.25 %	2.26 % 2.10 %
Cosmetics & Beauty	5909 5954	4630 4658	1161 1174	118 122	78.36 % 78.23 %	19.65 % 19.72 %	2.00 % 2.05 %
Food & Drink	5925 5862	4616 4516	1193 1216	116 130	77.91 % 77.04 %	20.14 % 20.74 %	1.96 % 2.22 %
Home & Garden	5736 5934	4462 4595	1152 1212	122 127	77.79 % 77.44 %	20.08 % 20.42 %	2.13 % 2.14 %
Finance	5654 5829	4601 4725	940 983	113 121	81.38 % 81.06 %	16.63 % 16.86 %	2.00 % 2.08 %
Health	6047 5875	4937 4778	979 974	131 123	81.64 % 81.33 %	16.19 % 16.58 %	2.17 % 2.09 %
Pets	5834 5980	4482 4592	1227 1254	125 134	76.83 % 76.79 %	21.03 % 20.97 %	2.14 % 2.24 %
Sport & Fitness	5875 5886	4543 4519	1212 1239	120 128	77.33 % 76.78 %	20.63 % 21.05 %	2.04 % 2.17 %
Job & Career	5936 5933	4491 4448	1322 1357	123 128	75.66 % 74.97 %	22.27 % 22.87 %	2.07 % 2.16 %
Dating	5913 5976	4362 4407	1420 1442	131 127	73.77 % 73.74 %	24.01 % 24.13 %	2.22 % 2.13 %
Other	5717 5756	4488 4568	1111 1077	118 111	78.50 % 79.36 %	19.43 % 18.71 %	2.06 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5467	3872 4033	1195 1326	113 108	74.75 % 73.77 %	23.07 % 24.25 %	2.18 % 1.98 %
Outlook Mail	5386 5472	4124 4181	1162 1179	100 112	76.57 % 76.41 %	21.57 % 21.55 %	1.86 % 2.05 %
Yahoo Mail	5563 5648	4313 4305	1138 1227	112 116	77.53 % 76.22 %	20.46 % 21.72 %	2.01 % 2.05 %
AOL Mail	5600 5541	4324 4253	1161 1175	115 113	77.21 % 76.76 %	20.73 % 21.21 %	2.05 % 2.04 %
Mail.com	5495 5406	4306 4261	1068 1028	121 117	78.36 % 78.82 %	19.44 % 19.02 %	2.20 % 2.16 %
Yandex Mail	5331 5401	4106 4145	1113 1149	112 107	77.02 % 76.75 %	20.88 % 21.27 %	2.10 % 1.98 %
GMX Mail	5458 5515	4182 4185	1165 1210	111 120	76.62 % 75.88 %	21.34 % 21.94 %	2.03 % 2.18 %
Zoho Mail	5570 5463	4387 4294	1064 1049	119 120	78.76 % 78.60 %	19.10 % 19.20 %	2.14 % 2.20 %
ProtonMail	5380 5329	4308 4237	970 970	102 122	80.07 % 79.51 %	18.03 % 18.20 %	1.90 % 2.29 %
Custom Mail	5522 5258	4487 4221	917 918	118 119	81.26 % 80.28 %	16.61 % 17.46 %	2.14 % 2.26 %
iCloud Mail	5350 5465	3971 4065	1265 1291	114 109	74.22 % 74.38 %	23.64 % 23.62 %	2.13 % 1.99 %
Tuta	5490 5744	4399 4555	980 1065	111 124	80.13 % 79.30 %	17.85 % 18.54 %	2.02 % 2.16 %
Juno.com	5294 5446	4205 4372	971 955	118 119	79.43 % 80.28 %	18.34 % 17.54 %	2.23 % 2.19 %
Mailfence	5828 5488	4610 4352	1086 1017	132 119	79.10 % 79.30 %	18.63 % 18.53 %	2.26 % 2.17 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.