Brevo and Kit Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 44.416	34.180 37.223	7.863 5.651	2.115 1.542

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 83.81 %	17.81 % 12.72 %	4.79 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 3361	2740 2910	548 364	149 87	79.72 % 86.58 %	15.94 % 10.83 %	4.34 % 2.59 %
Elektronics	3290 3377	2592 2860	552 395	146 122	78.78 % 84.69 %	16.78 % 11.70 %	4.44 % 3.61 %
Entertainment	3303 3442	2567 2884	581 441	155 117	77.72 % 83.79 %	17.59 % 12.81 %	4.69 % 3.40 %
Cosmetics & Beauty	3448 3421	2671 2855	620 435	157 131	77.47 % 83.46 %	17.98 % 12.72 %	4.55 % 3.83 %
Food & Drink	3411 3326	2730 2853	542 358	139 115	80.04 % 85.78 %	15.89 % 10.76 %	4.08 % 3.46 %
Home & Garden	3330 3577	2687 3070	519 387	124 120	80.69 % 85.83 %	15.59 % 10.82 %	3.72 % 3.35 %
Finance	3425 3282	2531 2664	678 486	216 132	73.90 % 81.17 %	19.80 % 14.81 %	6.31 % 4.02 %
Health	3439 3448	2622 2836	646 472	171 140	76.24 % 82.25 %	18.78 % 13.69 %	4.97 % 4.06 %
Pets	3398 3305	2657 2824	576 386	165 95	78.19 % 85.45 %	16.95 % 11.68 %	4.86 % 2.87 %
Sport & Fitness	3350 3596	2540 2991	644 495	166 110	75.82 % 83.18 %	19.22 % 13.77 %	4.96 % 3.06 %
Job & Career	3480 3377	2615 2745	694 497	171 135	75.14 % 81.29 %	19.94 % 14.72 %	4.91 % 4.00 %
Dating	3407 3528	2548 2873	681 526	178 129	74.79 % 81.43 %	19.99 % 14.91 %	5.22 % 3.66 %
Other	3440 3376	2680 2858	582 409	178 109	77.91 % 84.66 %	16.92 % 12.11 %	5.17 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 3407	2481 2669	768 586	213 152	71.66 % 78.34 %	22.18 % 17.20 %	6.15 % 4.46 %
Outlook Mail	3429 3397	2568 2807	663 476	198 114	74.89 % 82.63 %	19.34 % 14.01 %	5.77 % 3.36 %
Yahoo Mail	3324 3466	2529 2863	612 453	183 150	76.08 % 82.60 %	18.41 % 13.07 %	5.51 % 4.33 %
AOL Mail	3362 3328	2613 2760	608 448	141 120	77.72 % 82.93 %	18.08 % 13.46 %	4.19 % 3.61 %
Mail.com	3452 3516	2712 2966	603 429	137 121	78.56 % 84.36 %	17.47 % 12.20 %	3.97 % 3.44 %
Yandex Mail	3312 3515	2515 2901	644 489	153 125	75.94 % 82.53 %	19.44 % 13.91 %	4.62 % 3.56 %
GMX Mail	3429 3380	2733 2895	550 382	146 103	79.70 % 85.65 %	16.04 % 11.30 %	4.26 % 3.05 %
Zoho Mail	3359 3340	2661 2867	549 377	149 96	79.22 % 85.84 %	16.34 % 11.29 %	4.44 % 2.87 %
ProtonMail	3319 3548	2661 3058	520 378	138 112	80.17 % 86.19 %	15.67 % 10.65 %	4.16 % 3.16 %
Custom Mail	3495 3393	2797 2934	548 350	150 109	80.03 % 86.47 %	15.68 % 10.32 %	4.29 % 3.21 %
iCloud Mail	3337 3427	2444 2715	705 562	188 150	73.24 % 79.22 %	21.13 % 16.40 %	5.63 % 4.38 %
Tuta	3424 3335	2706 2867	555 369	163 99	79.03 % 85.97 %	16.21 % 11.06 %	4.76 % 2.97 %
Juno.com	3454 3364	2760 2921	538 352	156 91	79.91 % 86.83 %	15.58 % 10.46 %	4.52 % 2.71 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.