Brevo and Kit Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 61.995	48.115 51.860	10.986 7.987	2.917 2.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 83.65 %	17.71 % 12.88 %	4.70 % 3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 4737	3847 4091	764 514	197 132	80.01 % 86.36 %	15.89 % 10.85 %	4.10 % 2.79 %
Elektronics	4675 4732	3687 4010	784 563	204 159	78.87 % 84.74 %	16.77 % 11.90 %	4.36 % 3.36 %
Entertainment	4694 4768	3637 3994	828 621	229 153	77.48 % 83.77 %	17.64 % 13.02 %	4.88 % 3.21 %
Cosmetics & Beauty	4781 4743	3703 3955	855 612	223 176	77.45 % 83.39 %	17.88 % 12.90 %	4.66 % 3.71 %
Food & Drink	4717 4671	3777 4002	741 512	199 157	80.07 % 85.68 %	15.71 % 10.96 %	4.22 % 3.36 %
Home & Garden	4649 4966	3756 4262	720 546	173 158	80.79 % 85.82 %	15.49 % 10.99 %	3.72 % 3.18 %
Finance	4845 4566	3611 3691	956 690	278 185	74.53 % 80.84 %	19.73 % 15.11 %	5.74 % 4.05 %
Health	4808 4844	3679 3976	900 675	229 193	76.52 % 82.08 %	18.72 % 13.93 %	4.76 % 3.98 %
Pets	4847 4682	3807 3986	817 552	223 144	78.54 % 85.13 %	16.86 % 11.79 %	4.60 % 3.08 %
Sport & Fitness	4748 5030	3612 4164	905 701	231 165	76.07 % 82.78 %	19.06 % 13.94 %	4.87 % 3.28 %
Job & Career	4903 4664	3700 3779	969 694	234 191	75.46 % 81.02 %	19.76 % 14.88 %	4.77 % 4.10 %
Dating	4790 4875	3591 3965	949 736	250 174	74.97 % 81.33 %	19.81 % 15.10 %	5.22 % 3.57 %
Other	4753 4717	3708 3985	798 571	247 161	78.01 % 84.48 %	16.79 % 12.11 %	5.20 % 3.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 4712	3450 3684	1058 816	279 212	72.07 % 78.18 %	22.10 % 17.32 %	5.83 % 4.50 %
Outlook Mail	4827 4782	3638 3927	928 679	261 176	75.37 % 82.12 %	19.23 % 14.20 %	5.41 % 3.68 %
Yahoo Mail	4650 4769	3535 3946	848 635	267 188	76.02 % 82.74 %	18.24 % 13.32 %	5.74 % 3.94 %
AOL Mail	4715 4790	3657 3982	853 646	205 162	77.56 % 83.13 %	18.09 % 13.49 %	4.35 % 3.38 %
Mail.com	4920 4895	3862 4120	851 609	207 166	78.50 % 84.17 %	17.30 % 12.44 %	4.21 % 3.39 %
Yandex Mail	4747 4946	3620 4068	918 701	209 177	76.26 % 82.25 %	19.34 % 14.17 %	4.40 % 3.58 %
GMX Mail	4709 4739	3759 4031	755 547	195 161	79.83 % 85.06 %	16.03 % 11.54 %	4.14 % 3.40 %
Zoho Mail	4688 4662	3734 3996	764 527	190 139	79.65 % 85.71 %	16.30 % 11.30 %	4.05 % 2.98 %
ProtonMail	4695 4884	3784 4208	729 522	182 154	80.60 % 86.16 %	15.53 % 10.69 %	3.88 % 3.15 %
Custom Mail	4865 4750	3905 4107	752 498	208 145	80.27 % 86.46 %	15.46 % 10.48 %	4.28 % 3.05 %
iCloud Mail	4723 4756	3462 3766	995 787	266 203	73.30 % 79.18 %	21.07 % 16.55 %	5.63 % 4.27 %
Tuta	4846 4679	3832 4017	787 527	227 135	79.08 % 85.85 %	16.24 % 11.26 %	4.68 % 2.89 %
Juno.com	4846 4631	3877 4008	748 493	221 130	80.00 % 86.55 %	15.44 % 10.65 %	4.56 % 2.81 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.