Brevo and Kit Email Deliverability Comparison

Brevo

Kit

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 64.199	51.364 50.227	12.830 13.019	1.406 1.456

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 78.24 %	19.72 % 20.28 %	2.16 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4862	3866 3822	991 1000	100 109	78.61 % 78.61 %	20.15 % 20.57 %	2.03 % 2.24 %
Elektronics	5108 4984	4072 3908	959 1013	111 108	79.72 % 78.41 %	18.77 % 20.33 %	2.17 % 2.17 %
Entertainment	4998 4853	3906 3776	1030 989	107 107	78.15 % 77.81 %	20.61 % 20.38 %	2.14 % 2.20 %
Cosmetics & Beauty	4918 5017	3916 3966	937 993	107 104	79.63 % 79.05 %	19.05 % 19.79 %	2.18 % 2.07 %
Food & Drink	4946 5051	3896 3933	1000 1035	107 118	78.77 % 77.87 %	20.22 % 20.49 %	2.16 % 2.34 %
Home & Garden	5130 5055	4022 3884	1037 1076	111 110	78.40 % 76.83 %	20.21 % 21.29 %	2.16 % 2.18 %
Finance	4974 4966	4052 4011	862 878	106 110	81.46 % 80.77 %	17.33 % 17.68 %	2.13 % 2.22 %
Health	5111 4914	4147 3940	884 895	120 111	81.14 % 80.18 %	17.30 % 18.21 %	2.35 % 2.26 %
Pets	4854 4915	3792 3818	979 1026	101 117	78.12 % 77.68 %	20.17 % 20.87 %	2.08 % 2.38 %
Sport & Fitness	5130 4988	4034 3921	1027 980	114 119	78.64 % 78.61 %	20.02 % 19.65 %	2.22 % 2.39 %
Job & Career	5083 4740	3906 3634	1109 1027	113 110	76.84 % 76.67 %	21.82 % 21.67 %	2.22 % 2.32 %
Dating	5012 4881	3839 3693	1113 1123	98 114	76.60 % 75.66 %	22.21 % 23.01 %	1.96 % 2.34 %
Other	4886 4973	3916 3921	902 984	111 119	80.15 % 78.85 %	18.46 % 19.79 %	2.27 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4621	3613 3520	1060 1032	103 101	76.58 % 76.17 %	22.47 % 22.33 %	2.18 % 2.19 %
Outlook Mail	4782 4643	3723 3600	1000 962	93 103	77.85 % 77.54 %	20.91 % 20.72 %	1.94 % 2.22 %
Yahoo Mail	4745 4629	3724 3586	972 959	102 102	78.48 % 77.47 %	20.48 % 20.72 %	2.15 % 2.20 %
AOL Mail	4674 4734	3671 3681	928 982	105 107	78.54 % 77.76 %	19.85 % 20.74 %	2.25 % 2.26 %
Mail.com	4983 4748	3975 3796	928 878	114 107	79.77 % 79.95 %	18.62 % 18.49 %	2.29 % 2.25 %
Yandex Mail	4814 4825	3774 3737	993 1026	107 116	78.40 % 77.45 %	20.63 % 21.26 %	2.22 % 2.40 %
GMX Mail	4634 4693	3587 3627	975 1016	103 103	77.41 % 77.29 %	21.04 % 21.65 %	2.22 % 2.19 %
Zoho Mail	4705 4655	3768 3691	870 910	101 104	80.09 % 79.29 %	18.49 % 19.55 %	2.15 % 2.23 %
ProtonMail	4758 4660	3827 3707	870 897	111 107	80.43 % 79.55 %	18.28 % 19.25 %	2.33 % 2.30 %
Custom Mail	4799 4697	3887 3769	845 863	100 109	81.00 % 80.24 %	17.61 % 18.37 %	2.08 % 2.32 %
iCloud Mail	5008 4629	3825 3466	1104 1071	110 111	76.38 % 74.88 %	22.04 % 23.14 %	2.20 % 2.40 %
Tuta	4715 4831	3786 3840	870 935	96 109	80.30 % 79.49 %	18.45 % 19.35 %	2.04 % 2.26 %
Juno.com	4721 4702	3792 3744	875 885	101 111	80.32 % 79.63 %	18.53 % 18.82 %	2.14 % 2.36 %
Mailfence	3012 3132	2412 2463	540 603	60 66	80.08 % 78.64 %	17.93 % 19.25 %	1.99 % 2.11 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.