Brevo and Kit Email Deliverability Comparison
In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
65.820
65.946
|
51.806
51.041
|
12.761
13.503
|
1.253
1.402
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
78.71 %
77.40 %
|
19.39 %
20.48 %
|
1.90 %
2.13 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
5172
4980
|
4073
3830
|
1008
1049
|
91
101
|
78.75 %
76.91 %
|
19.49 %
21.06 %
|
1.76 %
2.03 %
|
| Elektronics |
5042
5025
|
4032
3920
|
909
1000
|
101
105
|
79.97 %
78.01 %
|
18.03 %
19.90 %
|
2.00 %
2.09 %
|
| Entertainment |
4959
4935
|
3875
3777
|
985
1052
|
99
106
|
78.14 %
76.53 %
|
19.86 %
21.32 %
|
2.00 %
2.15 %
|
| Cosmetics & Beauty |
5154
5214
|
4072
4061
|
991
1045
|
91
108
|
79.01 %
77.89 %
|
19.23 %
20.04 %
|
1.77 %
2.07 %
|
| Food & Drink |
5019
5131
|
3939
3948
|
984
1067
|
96
116
|
78.48 %
76.94 %
|
19.61 %
20.80 %
|
1.91 %
2.26 %
|
| Home & Garden |
5010
5101
|
3906
3921
|
1009
1072
|
95
108
|
77.96 %
76.87 %
|
20.14 %
21.02 %
|
1.90 %
2.12 %
|
| Finance |
4754
5025
|
3909
4072
|
757
855
|
88
98
|
82.23 %
81.03 %
|
15.92 %
17.01 %
|
1.85 %
1.95 %
|
| Health |
5205
5187
|
4277
4184
|
826
895
|
102
108
|
82.17 %
80.66 %
|
15.87 %
17.25 %
|
1.96 %
2.08 %
|
| Pets |
4950
5110
|
3849
3890
|
1010
1104
|
91
116
|
77.76 %
76.13 %
|
20.40 %
21.60 %
|
1.84 %
2.27 %
|
| Sport & Fitness |
5244
5292
|
4105
4096
|
1039
1076
|
100
120
|
78.28 %
77.40 %
|
19.81 %
20.33 %
|
1.91 %
2.27 %
|
| Job & Career |
5199
4926
|
3930
3681
|
1162
1140
|
107
105
|
75.59 %
74.73 %
|
22.35 %
23.14 %
|
2.06 %
2.13 %
|
| Dating |
5190
5051
|
3893
3729
|
1200
1216
|
97
106
|
75.01 %
73.83 %
|
23.12 %
24.07 %
|
1.87 %
2.10 %
|
| Other |
4922
4969
|
3946
3932
|
881
932
|
95
105
|
80.17 %
79.13 %
|
17.90 %
18.76 %
|
1.93 %
2.11 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4591
4680
|
3447
3457
|
1050
1133
|
94
90
|
75.08 %
73.87 %
|
22.87 %
24.21 %
|
2.05 %
1.92 %
|
| Outlook Mail |
4712
4799
|
3633
3678
|
995
1022
|
84
99
|
77.10 %
76.64 %
|
21.12 %
21.30 %
|
1.78 %
2.06 %
|
| Yahoo Mail |
4814
4717
|
3762
3592
|
962
1026
|
90
99
|
78.15 %
76.15 %
|
19.98 %
21.75 %
|
1.87 %
2.10 %
|
| AOL Mail |
4686
4718
|
3668
3624
|
930
996
|
88
98
|
78.28 %
76.81 %
|
19.85 %
21.11 %
|
1.88 %
2.08 %
|
| Mail.com |
4793
4728
|
3796
3731
|
897
895
|
100
102
|
79.20 %
78.91 %
|
18.71 %
18.93 %
|
2.09 %
2.16 %
|
| Yandex Mail |
4669
4695
|
3624
3578
|
960
1013
|
85
104
|
77.62 %
76.21 %
|
20.56 %
21.58 %
|
1.82 %
2.22 %
|
| GMX Mail |
4666
4634
|
3601
3514
|
986
1028
|
79
92
|
77.18 %
75.83 %
|
21.13 %
22.18 %
|
1.69 %
1.99 %
|
| Zoho Mail |
4712
4700
|
3766
3697
|
854
903
|
92
100
|
79.92 %
78.66 %
|
18.12 %
19.21 %
|
1.95 %
2.13 %
|
| ProtonMail |
4649
4492
|
3743
3564
|
816
825
|
90
103
|
80.51 %
79.34 %
|
17.55 %
18.37 %
|
1.94 %
2.29 %
|
| Custom Mail |
4944
4608
|
4057
3690
|
793
815
|
94
103
|
82.06 %
80.08 %
|
16.04 %
17.69 %
|
1.90 %
2.24 %
|
| iCloud Mail |
4660
4781
|
3484
3518
|
1085
1161
|
91
102
|
74.76 %
73.58 %
|
23.28 %
24.28 %
|
1.95 %
2.13 %
|
| Tuta |
4650
4851
|
3766
3837
|
798
913
|
86
101
|
80.99 %
79.10 %
|
17.16 %
18.82 %
|
1.85 %
2.08 %
|
| Juno.com |
4538
4656
|
3654
3697
|
798
856
|
86
103
|
80.52 %
79.40 %
|
17.58 %
18.38 %
|
1.90 %
2.21 %
|
| Mailfence |
4736
4887
|
3805
3864
|
837
917
|
94
106
|
80.34 %
79.07 %
|
17.67 %
18.76 %
|
1.98 %
2.17 %
|
Compare Brevo with other providers
Compare the email deliverability of Brevo with other providers.
- Brevo and ActiveCampaign comparison
- Brevo and Amazon SES comparison
- Brevo and AWeber comparison
- Brevo and Benchmark Email comparison
- Brevo and CampaignMonitor comparison
- Brevo and Clever Elements comparison
- Brevo and CleverReach comparison
- Brevo and Constant Contact comparison
- Brevo and GetResponse comparison
- Brevo and HubSpot comparison
- Brevo and Kit comparison
- Brevo and Klick-Tipp comparison
- Brevo and MailChimp comparison
- Brevo and MailerLite comparison
- Brevo and Mailgun comparison
- Brevo and Mailjet comparison
- Brevo and mailtrap comparison
- Brevo and Moosend comparison
- Brevo and Postmark comparison
- Brevo and Rapidmail comparison
- Brevo and Sarbacane comparison
- Brevo and SendGrid comparison
- Brevo and SendPulse comparison
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