Brevo and Kit Email Deliverability Comparison

Brevo

Kit

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.756	51.947 50.741	12.612 13.544	1.214 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 77.17 %	19.18 % 20.60 %	1.85 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5239	4188 4006	1031 1114	91 119	78.87 % 76.46 %	19.42 % 21.26 %	1.71 % 2.27 %
Elektronics	4997 4893	4000 3832	894 952	103 109	80.05 % 78.32 %	17.89 % 19.46 %	2.06 % 2.23 %
Entertainment	5126 4949	4035 3761	985 1078	106 110	78.72 % 76.00 %	19.22 % 21.78 %	2.07 % 2.22 %
Cosmetics & Beauty	5059 5035	4004 3924	971 1001	84 110	79.15 % 77.93 %	19.19 % 19.88 %	1.66 % 2.18 %
Food & Drink	5005 5037	3959 3867	954 1052	92 118	79.10 % 76.77 %	19.06 % 20.89 %	1.84 % 2.34 %
Home & Garden	4981 5043	3924 3881	965 1047	92 115	78.78 % 76.96 %	19.37 % 20.76 %	1.85 % 2.28 %
Finance	4899 4986	4030 4022	788 856	81 108	82.26 % 80.67 %	16.08 % 17.17 %	1.65 % 2.17 %
Health	5262 5053	4349 4082	812 860	101 111	82.65 % 80.78 %	15.43 % 17.02 %	1.92 % 2.20 %
Pets	5104 5179	3974 3930	1034 1126	96 123	77.86 % 75.88 %	20.26 % 21.74 %	1.88 % 2.37 %
Sport & Fitness	5006 5135	3931 3924	984 1093	91 118	78.53 % 76.42 %	19.66 % 21.29 %	1.82 % 2.30 %
Job & Career	5023 5132	3848 3835	1083 1180	92 117	76.61 % 74.73 %	21.56 % 22.99 %	1.83 % 2.28 %
Dating	5092 5113	3802 3758	1196 1244	94 111	74.67 % 73.50 %	23.49 % 24.33 %	1.85 % 2.17 %
Other	4909 4962	3903 3919	915 941	91 102	79.51 % 78.98 %	18.64 % 18.96 %	1.85 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4597	3472 3365	1032 1138	94 94	75.51 % 73.20 %	22.44 % 24.76 %	2.04 % 2.04 %
Outlook Mail	4698 4816	3634 3671	982 1042	82 103	77.35 % 76.23 %	20.90 % 21.64 %	1.75 % 2.14 %
Yahoo Mail	4820 4767	3785 3614	946 1048	89 105	78.53 % 75.81 %	19.63 % 21.98 %	1.85 % 2.20 %
AOL Mail	4829 4718	3783 3609	957 1007	89 102	78.34 % 76.49 %	19.82 % 21.34 %	1.84 % 2.16 %
Mail.com	4644 4694	3702 3673	849 914	93 107	79.72 % 78.25 %	18.28 % 19.47 %	2.00 % 2.28 %
Yandex Mail	4550 4654	3548 3551	923 1002	79 101	77.98 % 76.30 %	20.29 % 21.53 %	1.74 % 2.17 %
GMX Mail	4763 4610	3695 3483	985 1027	83 100	77.58 % 75.55 %	20.68 % 22.28 %	1.74 % 2.17 %
Zoho Mail	4645 4735	3704 3698	854 926	87 111	79.74 % 78.10 %	18.39 % 19.56 %	1.87 % 2.34 %
ProtonMail	4659 4580	3761 3630	816 835	82 115	80.73 % 79.26 %	17.51 % 18.23 %	1.76 % 2.51 %
Custom Mail	4775 4559	3936 3656	749 796	90 107	82.43 % 80.19 %	15.69 % 17.46 %	1.88 % 2.35 %
iCloud Mail	4684 4680	3533 3459	1064 1123	87 98	75.43 % 73.91 %	22.72 % 24.00 %	1.86 % 2.09 %
Tuta	4752 4840	3864 3809	806 920	82 111	81.31 % 78.70 %	16.96 % 19.01 %	1.73 % 2.29 %
Juno.com	4549 4625	3657 3687	811 833	81 105	80.39 % 79.72 %	17.83 % 18.01 %	1.78 % 2.27 %
Mailfence	4807 4881	3873 3836	838 933	96 112	80.57 % 78.59 %	17.43 % 19.11 %	2.00 % 2.29 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.