Brevo and Kit Email Deliverability Comparison

Brevo

Kit

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 76.683	59.540 58.899	15.518 16.076	1.636 1.708

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.81 %	20.23 % 20.96 %	2.13 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 5932	4749 4520	1272 1281	125 131	77.27 % 76.20 %	20.70 % 21.59 %	2.03 % 2.21 %
Elektronics	5976 5792	4658 4489	1182 1175	136 128	77.95 % 77.50 %	19.78 % 20.29 %	2.28 % 2.21 %
Entertainment	6047 6042	4656 4560	1257 1351	134 131	77.00 % 75.47 %	20.79 % 22.36 %	2.22 % 2.17 %
Cosmetics & Beauty	5761 5974	4509 4627	1131 1223	121 124	78.27 % 77.45 %	19.63 % 20.47 %	2.10 % 2.08 %
Food & Drink	5989 5990	4644 4558	1224 1296	121 136	77.54 % 76.09 %	20.44 % 21.64 %	2.02 % 2.27 %
Home & Garden	5719 5907	4435 4534	1162 1241	122 132	77.55 % 76.76 %	20.32 % 21.01 %	2.13 % 2.23 %
Finance	5914 5839	4794 4674	997 1031	123 134	81.06 % 80.05 %	16.86 % 17.66 %	2.08 % 2.29 %
Health	5996 5627	4889 4576	978 922	129 129	81.54 % 81.32 %	16.31 % 16.39 %	2.15 % 2.29 %
Pets	5838 6015	4493 4583	1221 1299	124 133	76.96 % 76.19 %	20.91 % 21.60 %	2.12 % 2.21 %
Sport & Fitness	5824 5868	4484 4457	1212 1278	128 133	76.99 % 75.95 %	20.81 % 21.78 %	2.20 % 2.27 %
Job & Career	5877 5988	4436 4460	1321 1387	120 141	75.48 % 74.48 %	22.48 % 23.16 %	2.04 % 2.35 %
Dating	5956 5981	4368 4379	1455 1470	133 132	73.34 % 73.22 %	24.43 % 24.58 %	2.23 % 2.21 %
Other	5651 5728	4425 4482	1106 1122	120 124	78.30 % 78.25 %	19.57 % 19.59 %	2.12 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5589	3939 4115	1226 1354	111 120	74.66 % 73.63 %	23.24 % 24.23 %	2.10 % 2.15 %
Outlook Mail	5355 5466	4086 4102	1164 1244	105 120	76.30 % 75.05 %	21.74 % 22.76 %	1.96 % 2.20 %
Yahoo Mail	5484 5405	4234 4114	1138 1174	112 117	77.21 % 76.11 %	20.75 % 21.72 %	2.04 % 2.16 %
AOL Mail	5734 5633	4401 4293	1205 1218	128 122	76.75 % 76.21 %	21.01 % 21.62 %	2.23 % 2.17 %
Mail.com	5428 5329	4257 4167	1048 1045	123 117	78.43 % 78.19 %	19.31 % 19.61 %	2.27 % 2.20 %
Yandex Mail	5461 5352	4172 4035	1166 1210	123 107	76.40 % 75.39 %	21.35 % 22.61 %	2.25 % 2.00 %
GMX Mail	5409 5481	4122 4090	1174 1266	113 125	76.21 % 74.62 %	21.70 % 23.10 %	2.09 % 2.28 %
Zoho Mail	5565 5500	4372 4280	1072 1089	121 131	78.56 % 77.82 %	19.26 % 19.80 %	2.17 % 2.38 %
ProtonMail	5375 5513	4274 4323	995 1060	106 130	79.52 % 78.41 %	18.51 % 19.23 %	1.97 % 2.36 %
Custom Mail	5542 5347	4483 4249	941 975	118 123	80.89 % 79.47 %	16.98 % 18.23 %	2.13 % 2.30 %
iCloud Mail	5575 5314	4113 3905	1342 1295	120 114	73.78 % 73.49 %	24.07 % 24.37 %	2.15 % 2.15 %
Tuta	5508 5620	4389 4418	1007 1074	112 128	79.68 % 78.61 %	18.28 % 19.11 %	2.03 % 2.28 %
Juno.com	5258 5656	4189 4511	954 1023	115 122	79.67 % 79.76 %	18.14 % 18.09 %	2.19 % 2.16 %
Mailfence	5724 5478	4509 4297	1086 1049	129 132	78.77 % 78.44 %	18.97 % 19.15 %	2.25 % 2.41 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.