Brevo and Kit Email Deliverability Comparison

Brevo

Kit

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 65.621	51.753 50.314	12.631 13.738	1.194 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 76.67 %	19.26 % 20.94 %	1.82 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5042	4097 3840	996 1080	89 122	79.06 % 76.16 %	19.22 % 21.42 %	1.72 % 2.42 %
Elektronics	5040 5023	4045 3896	899 1009	96 118	80.26 % 77.56 %	17.84 % 20.09 %	1.90 % 2.35 %
Entertainment	4982 4933	3910 3725	980 1090	92 118	78.48 % 75.51 %	19.67 % 22.10 %	1.85 % 2.39 %
Cosmetics & Beauty	5151 5085	4082 3936	982 1031	87 118	79.25 % 77.40 %	19.06 % 20.28 %	1.69 % 2.32 %
Food & Drink	4897 5012	3839 3825	967 1061	91 126	78.39 % 76.32 %	19.75 % 21.17 %	1.86 % 2.51 %
Home & Garden	5029 5076	3953 3873	984 1079	92 124	78.60 % 76.30 %	19.57 % 21.26 %	1.83 % 2.44 %
Finance	4812 5014	3960 4023	770 879	82 112	82.29 % 80.24 %	16.00 % 17.53 %	1.70 % 2.23 %
Health	5213 5057	4301 4041	814 900	98 116	82.51 % 79.91 %	15.61 % 17.80 %	1.88 % 2.29 %
Pets	4967 5164	3872 3883	1007 1147	88 134	77.95 % 75.19 %	20.27 % 22.21 %	1.77 % 2.59 %
Sport & Fitness	5093 5206	3996 3990	1003 1088	94 128	78.46 % 76.64 %	19.69 % 20.90 %	1.85 % 2.46 %
Job & Career	5138 4969	3893 3680	1145 1170	100 119	75.77 % 74.06 %	22.28 % 23.55 %	1.95 % 2.39 %
Dating	5156 5040	3875 3677	1185 1244	96 119	75.16 % 72.96 %	22.98 % 24.68 %	1.86 % 2.36 %
Other	4918 5000	3930 3925	899 960	89 115	79.91 % 78.50 %	18.28 % 19.20 %	1.81 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4683	3495 3410	1051 1173	91 100	75.37 % 72.82 %	22.67 % 25.05 %	1.96 % 2.14 %
Outlook Mail	4702 4706	3636 3575	984 1022	82 109	77.33 % 75.97 %	20.93 % 21.72 %	1.74 % 2.32 %
Yahoo Mail	4771 4615	3739 3487	946 1020	86 108	78.37 % 75.56 %	19.83 % 22.10 %	1.80 % 2.34 %
AOL Mail	4770 4798	3738 3652	949 1033	83 113	78.36 % 76.12 %	19.90 % 21.53 %	1.74 % 2.36 %
Mail.com	4638 4671	3689 3636	856 922	93 113	79.54 % 77.84 %	18.46 % 19.74 %	2.01 % 2.42 %
Yandex Mail	4560 4736	3546 3582	932 1041	82 113	77.76 % 75.63 %	20.44 % 21.98 %	1.80 % 2.39 %
GMX Mail	4698 4508	3639 3383	982 1021	77 104	77.46 % 75.04 %	20.90 % 22.65 %	1.64 % 2.31 %
Zoho Mail	4680 4772	3753 3720	841 938	86 114	80.19 % 77.95 %	17.97 % 19.66 %	1.84 % 2.39 %
ProtonMail	4616 4515	3733 3546	801 851	82 118	80.87 % 78.54 %	17.35 % 18.85 %	1.78 % 2.61 %
Custom Mail	4908 4563	4036 3626	781 819	91 118	82.23 % 79.47 %	15.91 % 17.95 %	1.85 % 2.59 %
iCloud Mail	4575 4728	3430 3445	1059 1173	86 110	74.97 % 72.86 %	23.15 % 24.81 %	1.88 % 2.33 %
Tuta	4778 4836	3894 3793	801 925	83 118	81.50 % 78.43 %	16.76 % 19.13 %	1.74 % 2.44 %
Juno.com	4482 4616	3593 3645	809 859	80 112	80.17 % 78.96 %	18.05 % 18.61 %	1.78 % 2.43 %
Mailfence	4763 4874	3832 3814	839 941	92 119	80.45 % 78.25 %	17.61 % 19.31 %	1.93 % 2.44 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.