Brevo and Kit Email Deliverability Comparison

Brevo

Kit

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 65.946	51.806 51.041	12.761 13.503	1.253 1.402

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 77.40 %	19.39 % 20.48 %	1.90 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 4980	4073 3830	1008 1049	91 101	78.75 % 76.91 %	19.49 % 21.06 %	1.76 % 2.03 %
Elektronics	5042 5025	4032 3920	909 1000	101 105	79.97 % 78.01 %	18.03 % 19.90 %	2.00 % 2.09 %
Entertainment	4959 4935	3875 3777	985 1052	99 106	78.14 % 76.53 %	19.86 % 21.32 %	2.00 % 2.15 %
Cosmetics & Beauty	5154 5214	4072 4061	991 1045	91 108	79.01 % 77.89 %	19.23 % 20.04 %	1.77 % 2.07 %
Food & Drink	5019 5131	3939 3948	984 1067	96 116	78.48 % 76.94 %	19.61 % 20.80 %	1.91 % 2.26 %
Home & Garden	5010 5101	3906 3921	1009 1072	95 108	77.96 % 76.87 %	20.14 % 21.02 %	1.90 % 2.12 %
Finance	4754 5025	3909 4072	757 855	88 98	82.23 % 81.03 %	15.92 % 17.01 %	1.85 % 1.95 %
Health	5205 5187	4277 4184	826 895	102 108	82.17 % 80.66 %	15.87 % 17.25 %	1.96 % 2.08 %
Pets	4950 5110	3849 3890	1010 1104	91 116	77.76 % 76.13 %	20.40 % 21.60 %	1.84 % 2.27 %
Sport & Fitness	5244 5292	4105 4096	1039 1076	100 120	78.28 % 77.40 %	19.81 % 20.33 %	1.91 % 2.27 %
Job & Career	5199 4926	3930 3681	1162 1140	107 105	75.59 % 74.73 %	22.35 % 23.14 %	2.06 % 2.13 %
Dating	5190 5051	3893 3729	1200 1216	97 106	75.01 % 73.83 %	23.12 % 24.07 %	1.87 % 2.10 %
Other	4922 4969	3946 3932	881 932	95 105	80.17 % 79.13 %	17.90 % 18.76 %	1.93 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4680	3447 3457	1050 1133	94 90	75.08 % 73.87 %	22.87 % 24.21 %	2.05 % 1.92 %
Outlook Mail	4712 4799	3633 3678	995 1022	84 99	77.10 % 76.64 %	21.12 % 21.30 %	1.78 % 2.06 %
Yahoo Mail	4814 4717	3762 3592	962 1026	90 99	78.15 % 76.15 %	19.98 % 21.75 %	1.87 % 2.10 %
AOL Mail	4686 4718	3668 3624	930 996	88 98	78.28 % 76.81 %	19.85 % 21.11 %	1.88 % 2.08 %
Mail.com	4793 4728	3796 3731	897 895	100 102	79.20 % 78.91 %	18.71 % 18.93 %	2.09 % 2.16 %
Yandex Mail	4669 4695	3624 3578	960 1013	85 104	77.62 % 76.21 %	20.56 % 21.58 %	1.82 % 2.22 %
GMX Mail	4666 4634	3601 3514	986 1028	79 92	77.18 % 75.83 %	21.13 % 22.18 %	1.69 % 1.99 %
Zoho Mail	4712 4700	3766 3697	854 903	92 100	79.92 % 78.66 %	18.12 % 19.21 %	1.95 % 2.13 %
ProtonMail	4649 4492	3743 3564	816 825	90 103	80.51 % 79.34 %	17.55 % 18.37 %	1.94 % 2.29 %
Custom Mail	4944 4608	4057 3690	793 815	94 103	82.06 % 80.08 %	16.04 % 17.69 %	1.90 % 2.24 %
iCloud Mail	4660 4781	3484 3518	1085 1161	91 102	74.76 % 73.58 %	23.28 % 24.28 %	1.95 % 2.13 %
Tuta	4650 4851	3766 3837	798 913	86 101	80.99 % 79.10 %	17.16 % 18.82 %	1.85 % 2.08 %
Juno.com	4538 4656	3654 3697	798 856	86 103	80.52 % 79.40 %	17.58 % 18.38 %	1.90 % 2.21 %
Mailfence	4736 4887	3805 3864	837 917	94 106	80.34 % 79.07 %	17.67 % 18.76 %	1.98 % 2.17 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.