Brevo and Kit Email Deliverability Comparison

Brevo

Kit

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.682	51.817 50.857	12.742 13.425	1.214 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 77.43 %	19.37 % 20.44 %	1.85 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 4934	4004 3803	1005 1032	89 99	78.54 % 77.08 %	19.71 % 20.92 %	1.75 % 2.01 %
Elektronics	5027 5055	4033 3941	900 1011	94 103	80.23 % 77.96 %	17.90 % 20.00 %	1.87 % 2.04 %
Entertainment	4956 4928	3874 3792	990 1035	92 101	78.17 % 76.95 %	19.98 % 21.00 %	1.86 % 2.05 %
Cosmetics & Beauty	5185 5118	4113 3991	981 1023	91 104	79.32 % 77.98 %	18.92 % 19.99 %	1.76 % 2.03 %
Food & Drink	4881 5034	3831 3884	960 1036	90 114	78.49 % 77.16 %	19.67 % 20.58 %	1.84 % 2.26 %
Home & Garden	5066 5153	3952 3928	1017 1118	97 107	78.01 % 76.23 %	20.08 % 21.70 %	1.91 % 2.08 %
Finance	4793 4996	3944 4055	765 837	84 104	82.29 % 81.16 %	15.96 % 16.75 %	1.75 % 2.08 %
Health	5258 5193	4319 4178	834 905	105 110	82.14 % 80.45 %	15.86 % 17.43 %	2.00 % 2.12 %
Pets	4920 5084	3831 3890	1000 1078	89 116	77.87 % 76.51 %	20.33 % 21.20 %	1.81 % 2.28 %
Sport & Fitness	5293 5108	4141 3960	1054 1035	98 113	78.24 % 77.53 %	19.91 % 20.26 %	1.85 % 2.21 %
Job & Career	5193 4965	3925 3736	1164 1122	104 107	75.58 % 75.25 %	22.41 % 22.60 %	2.00 % 2.16 %
Dating	5104 5067	3831 3721	1185 1233	88 113	75.06 % 73.44 %	23.22 % 24.33 %	1.72 % 2.23 %
Other	4999 5047	4019 3978	887 960	93 109	80.40 % 78.82 %	17.74 % 19.02 %	1.86 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4611	3486 3416	1073 1106	93 89	74.94 % 74.08 %	23.07 % 23.99 %	2.00 % 1.93 %
Outlook Mail	4710 4718	3630 3624	997 996	83 98	77.07 % 76.81 %	21.17 % 21.11 %	1.76 % 2.08 %
Yahoo Mail	4766 4739	3727 3614	951 1025	88 100	78.20 % 76.26 %	19.95 % 21.63 %	1.85 % 2.11 %
AOL Mail	4563 4678	3577 3600	905 979	81 99	78.39 % 76.96 %	19.83 % 20.93 %	1.78 % 2.12 %
Mail.com	4838 4706	3851 3722	893 879	94 105	79.60 % 79.09 %	18.46 % 18.68 %	1.94 % 2.23 %
Yandex Mail	4670 4695	3629 3578	956 1010	85 107	77.71 % 76.21 %	20.47 % 21.51 %	1.82 % 2.28 %
GMX Mail	4708 4660	3635 3523	988 1042	85 95	77.21 % 75.60 %	20.99 % 22.36 %	1.81 % 2.04 %
Zoho Mail	4698 4695	3763 3696	850 904	85 95	80.10 % 78.72 %	18.09 % 19.25 %	1.81 % 2.02 %
ProtonMail	4601 4557	3722 3621	790 834	89 102	80.90 % 79.46 %	17.17 % 18.30 %	1.93 % 2.24 %
Custom Mail	4813 4681	3948 3745	774 830	91 106	82.03 % 80.00 %	16.08 % 17.73 %	1.89 % 2.26 %
iCloud Mail	4752 4774	3560 3490	1104 1184	88 100	74.92 % 73.10 %	23.23 % 24.80 %	1.85 % 2.09 %
Tuta	4731 4811	3821 3803	825 907	85 101	80.77 % 79.05 %	17.44 % 18.85 %	1.80 % 2.10 %
Juno.com	4601 4612	3701 3652	818 853	82 107	80.44 % 79.18 %	17.78 % 18.50 %	1.78 % 2.32 %
Mailfence	4670 4745	3767 3773	818 876	85 96	80.66 % 79.52 %	17.52 % 18.46 %	1.82 % 2.02 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.