Brevo and Kit Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 70.870	55.011 59.155	12.517 9.240	3.337 2.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 83.47 %	17.66 % 13.04 %	4.71 % 3.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 5419	4372 4672	864 594	229 153	80.00 % 86.22 %	15.81 % 10.96 %	4.19 % 2.82 %
Elektronics	5343 5399	4213 4553	892 653	238 193	78.85 % 84.33 %	16.69 % 12.09 %	4.45 % 3.57 %
Entertainment	5344 5474	4148 4567	940 723	256 184	77.62 % 83.43 %	17.59 % 13.21 %	4.79 % 3.36 %
Cosmetics & Beauty	5466 5397	4238 4495	973 700	255 202	77.53 % 83.29 %	17.80 % 12.97 %	4.67 % 3.74 %
Food & Drink	5364 5336	4303 4555	841 595	220 186	80.22 % 85.36 %	15.68 % 11.15 %	4.10 % 3.49 %
Home & Garden	5338 5656	4299 4848	827 632	212 176	80.54 % 85.71 %	15.49 % 11.17 %	3.97 % 3.11 %
Finance	5542 5244	4143 4237	1090 799	309 208	74.76 % 80.80 %	19.67 % 15.24 %	5.58 % 3.97 %
Health	5510 5525	4229 4526	1031 779	250 220	76.75 % 81.92 %	18.71 % 14.10 %	4.54 % 3.98 %
Pets	5558 5343	4371 4543	936 639	251 161	78.64 % 85.03 %	16.84 % 11.96 %	4.52 % 3.01 %
Sport & Fitness	5436 5709	4138 4717	1032 803	266 189	76.12 % 82.62 %	18.98 % 14.07 %	4.89 % 3.31 %
Job & Career	5604 5371	4223 4339	1100 811	281 221	75.36 % 80.79 %	19.63 % 15.10 %	5.01 % 4.11 %
Dating	5483 5570	4104 4524	1085 850	294 196	74.85 % 81.22 %	19.79 % 15.26 %	5.36 % 3.52 %
Other	5412 5427	4230 4579	906 662	276 186	78.16 % 84.37 %	16.74 % 12.20 %	5.10 % 3.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 5434	3974 4230	1218 948	323 256	72.06 % 77.84 %	22.09 % 17.45 %	5.86 % 4.71 %
Outlook Mail	5484 5466	4130 4487	1053 784	301 195	75.31 % 82.09 %	19.20 % 14.34 %	5.49 % 3.57 %
Yahoo Mail	5308 5430	4038 4481	964 732	306 217	76.07 % 82.52 %	18.16 % 13.48 %	5.76 % 4.00 %
AOL Mail	5373 5480	4170 4543	966 749	237 188	77.61 % 82.90 %	17.98 % 13.67 %	4.41 % 3.43 %
Mail.com	5671 5555	4454 4664	978 699	239 192	78.54 % 83.96 %	17.25 % 12.58 %	4.21 % 3.46 %
Yandex Mail	5416 5623	4131 4613	1045 806	240 204	76.27 % 82.04 %	19.29 % 14.33 %	4.43 % 3.63 %
GMX Mail	5442 5401	4347 4587	874 629	221 185	79.88 % 84.93 %	16.06 % 11.65 %	4.06 % 3.43 %
Zoho Mail	5315 5360	4236 4584	861 614	218 162	79.70 % 85.52 %	16.20 % 11.46 %	4.10 % 3.02 %
ProtonMail	5360 5605	4324 4829	828 608	208 168	80.67 % 86.16 %	15.45 % 10.85 %	3.88 % 3.00 %
Custom Mail	5538 5428	4452 4684	855 578	231 166	80.39 % 86.29 %	15.44 % 10.65 %	4.17 % 3.06 %
iCloud Mail	5364 5431	3939 4295	1126 906	299 230	73.43 % 79.08 %	20.99 % 16.68 %	5.57 % 4.23 %
Tuta	5509 5351	4356 4577	893 613	260 161	79.07 % 85.54 %	16.21 % 11.46 %	4.72 % 3.01 %
Juno.com	5570 5306	4460 4581	856 574	254 151	80.07 % 86.34 %	15.37 % 10.82 %	4.56 % 2.85 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.