Brevo and Kit Email Deliverability Comparison

Brevo

Kit

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 76.532	59.424 59.301	15.476 15.612	1.640 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 77.49 %	20.22 % 20.40 %	2.14 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5912	4747 4544	1274 1241	127 127	77.21 % 76.86 %	20.72 % 20.99 %	2.07 % 2.15 %
Elektronics	5858 5766	4578 4517	1146 1128	134 121	78.15 % 78.34 %	19.56 % 19.56 %	2.29 % 2.10 %
Entertainment	5986 5963	4636 4535	1215 1304	135 124	77.45 % 76.05 %	20.30 % 21.87 %	2.26 % 2.08 %
Cosmetics & Beauty	5862 5998	4573 4673	1169 1202	120 123	78.01 % 77.91 %	19.94 % 20.04 %	2.05 % 2.05 %
Food & Drink	5934 5958	4600 4579	1214 1250	120 129	77.52 % 76.85 %	20.46 % 20.98 %	2.02 % 2.17 %
Home & Garden	5711 5970	4435 4625	1152 1217	124 128	77.66 % 77.47 %	20.17 % 20.39 %	2.17 % 2.14 %
Finance	5782 5740	4684 4653	979 968	119 119	81.01 % 81.06 %	16.93 % 16.86 %	2.06 % 2.07 %
Health	6007 5751	4890 4689	986 936	131 126	81.41 % 81.53 %	16.41 % 16.28 %	2.18 % 2.19 %
Pets	5843 5989	4488 4607	1232 1252	123 130	76.81 % 76.92 %	21.09 % 20.90 %	2.11 % 2.17 %
Sport & Fitness	5987 5853	4615 4490	1242 1239	130 124	77.08 % 76.71 %	20.74 % 21.17 %	2.17 % 2.12 %
Job & Career	5881 5995	4431 4501	1328 1360	122 134	75.34 % 75.08 %	22.58 % 22.69 %	2.07 % 2.24 %
Dating	5925 5933	4352 4377	1437 1430	136 126	73.45 % 73.77 %	24.25 % 24.10 %	2.30 % 2.12 %
Other	5616 5704	4395 4511	1102 1085	119 108	78.26 % 79.08 %	19.62 % 19.02 %	2.12 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5520	3846 4092	1205 1319	114 109	74.46 % 74.13 %	23.33 % 23.89 %	2.21 % 1.97 %
Outlook Mail	5361 5479	4091 4158	1167 1211	103 110	76.31 % 75.89 %	21.77 % 22.10 %	1.92 % 2.01 %
Yahoo Mail	5541 5595	4276 4278	1148 1203	117 114	77.17 % 76.46 %	20.72 % 21.50 %	2.11 % 2.04 %
AOL Mail	5670 5586	4351 4286	1197 1184	122 116	76.74 % 76.73 %	21.11 % 21.20 %	2.15 % 2.08 %
Mail.com	5500 5302	4301 4177	1075 1014	124 111	78.20 % 78.78 %	19.55 % 19.12 %	2.25 % 2.09 %
Yandex Mail	5488 5317	4197 4061	1170 1150	121 106	76.48 % 76.38 %	21.32 % 21.63 %	2.20 % 1.99 %
GMX Mail	5359 5513	4084 4162	1160 1232	115 119	76.21 % 75.49 %	21.65 % 22.35 %	2.15 % 2.16 %
Zoho Mail	5524 5551	4339 4352	1065 1075	120 124	78.55 % 78.40 %	19.28 % 19.37 %	2.17 % 2.23 %
ProtonMail	5358 5360	4262 4252	990 985	106 123	79.54 % 79.33 %	18.48 % 18.38 %	1.98 % 2.29 %
Custom Mail	5549 5286	4487 4241	944 931	118 114	80.86 % 80.23 %	17.01 % 17.61 %	2.13 % 2.16 %
iCloud Mail	5464 5371	4030 3988	1315 1275	119 108	73.76 % 74.25 %	24.07 % 23.74 %	2.18 % 2.01 %
Tuta	5503 5665	4397 4487	994 1057	112 121	79.90 % 79.21 %	18.06 % 18.66 %	2.04 % 2.14 %
Juno.com	5312 5545	4227 4458	966 967	119 120	79.57 % 80.40 %	18.19 % 17.44 %	2.24 % 2.16 %
Mailfence	5746 5442	4536 4309	1080 1009	130 124	78.94 % 79.18 %	18.80 % 18.54 %	2.26 % 2.28 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.