Brevo and Kit Email Deliverability Comparison

Brevo

Kit

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 76.811	59.740 59.546	15.263 15.637	1.596 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 77.52 %	19.93 % 20.36 %	2.08 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 6037	4836 4646	1257 1262	127 129	77.75 % 76.96 %	20.21 % 20.90 %	2.04 % 2.14 %
Elektronics	5786 5734	4580 4509	1078 1103	128 122	79.16 % 78.64 %	18.63 % 19.24 %	2.21 % 2.13 %
Entertainment	5998 5794	4669 4426	1193 1248	136 120	77.84 % 76.39 %	19.89 % 21.54 %	2.27 % 2.07 %
Cosmetics & Beauty	5849 5934	4575 4640	1165 1172	109 122	78.22 % 78.19 %	19.92 % 19.75 %	1.86 % 2.06 %
Food & Drink	5894 5909	4598 4558	1176 1222	120 129	78.01 % 77.14 %	19.95 % 20.68 %	2.04 % 2.18 %
Home & Garden	5783 5900	4504 4561	1157 1210	122 129	77.88 % 77.31 %	20.01 % 20.51 %	2.11 % 2.19 %
Finance	5673 5815	4617 4713	946 982	110 120	81.39 % 81.05 %	16.68 % 16.89 %	1.94 % 2.06 %
Health	6113 5884	4994 4769	987 989	132 126	81.69 % 81.05 %	16.15 % 16.81 %	2.16 % 2.14 %
Pets	5881 6051	4526 4624	1233 1293	122 134	76.96 % 76.42 %	20.97 % 21.37 %	2.07 % 2.21 %
Sport & Fitness	5830 6014	4503 4628	1204 1258	123 128	77.24 % 76.95 %	20.65 % 20.92 %	2.11 % 2.13 %
Job & Career	5877 6016	4448 4514	1308 1371	121 131	75.68 % 75.03 %	22.26 % 22.79 %	2.06 % 2.18 %
Dating	5955 5987	4378 4416	1450 1447	127 124	73.52 % 73.76 %	24.35 % 24.17 %	2.13 % 2.07 %
Other	5740 5736	4512 4542	1109 1080	119 114	78.61 % 79.18 %	19.32 % 18.83 %	2.07 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5374	3956 3962	1218 1308	117 104	74.77 % 73.73 %	23.02 % 24.34 %	2.21 % 1.94 %
Outlook Mail	5479 5566	4183 4246	1191 1206	105 114	76.35 % 76.28 %	21.74 % 21.67 %	1.92 % 2.05 %
Yahoo Mail	5528 5573	4284 4248	1133 1210	111 115	77.50 % 76.22 %	20.50 % 21.71 %	2.01 % 2.06 %
AOL Mail	5615 5492	4344 4219	1154 1159	117 114	77.36 % 76.82 %	20.55 % 21.10 %	2.08 % 2.08 %
Mail.com	5527 5453	4348 4295	1054 1040	125 118	78.67 % 78.76 %	19.07 % 19.07 %	2.26 % 2.16 %
Yandex Mail	5285 5432	4064 4159	1114 1163	107 110	76.90 % 76.56 %	21.08 % 21.41 %	2.02 % 2.03 %
GMX Mail	5521 5425	4231 4118	1179 1193	111 114	76.63 % 75.91 %	21.35 % 21.99 %	2.01 % 2.10 %
Zoho Mail	5514 5553	4347 4363	1045 1069	122 121	78.84 % 78.57 %	18.95 % 19.25 %	2.21 % 2.18 %
ProtonMail	5370 5414	4296 4308	967 979	107 127	80.00 % 79.57 %	18.01 % 18.08 %	1.99 % 2.35 %
Custom Mail	5515 5273	4490 4240	908 914	117 119	81.41 % 80.41 %	16.46 % 17.33 %	2.12 % 2.26 %
iCloud Mail	5429 5457	4041 4062	1273 1286	115 109	74.43 % 74.44 %	23.45 % 23.57 %	2.12 % 2.00 %
Tuta	5533 5719	4442 4521	987 1075	104 123	80.28 % 79.05 %	17.84 % 18.80 %	1.88 % 2.15 %
Juno.com	5298 5479	4196 4386	992 975	110 118	79.20 % 80.05 %	18.72 % 17.80 %	2.08 % 2.15 %
Mailfence	5694 5601	4518 4419	1048 1060	128 122	79.35 % 78.90 %	18.41 % 18.93 %	2.25 % 2.18 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.