Kit and Benchmark Email Email Deliverability Comparison

Kit

Benchmark Email

In this comparison, the deliverability of Kit and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.643 76.292	59.459 58.458	15.559 16.022	1.625 1.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 76.62 %	20.30 % 21.00 %	2.12 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5850	4577 4451	1261 1259	127 140	76.73 % 76.09 %	21.14 % 21.52 %	2.13 % 2.39 %
Elektronics	5786 5781	4548 4458	1115 1195	123 128	78.60 % 77.11 %	19.27 % 20.67 %	2.13 % 2.21 %
Entertainment	5907 5795	4528 4442	1255 1208	124 145	76.65 % 76.65 %	21.25 % 20.85 %	2.10 % 2.50 %
Cosmetics & Beauty	5954 5920	4658 4516	1174 1255	122 149	78.23 % 76.28 %	19.72 % 21.20 %	2.05 % 2.52 %
Food & Drink	5862 5812	4516 4436	1216 1235	130 141	77.04 % 76.32 %	20.74 % 21.25 %	2.22 % 2.43 %
Home & Garden	5934 5674	4595 4312	1212 1226	127 136	77.44 % 76.00 %	20.42 % 21.61 %	2.14 % 2.40 %
Finance	5829 5979	4725 4820	983 1028	121 131	81.06 % 80.62 %	16.86 % 17.19 %	2.08 % 2.19 %
Health	5875 5840	4778 4695	974 1006	123 139	81.33 % 80.39 %	16.58 % 17.23 %	2.09 % 2.38 %
Pets	5980 5865	4592 4470	1254 1249	134 146	76.79 % 76.21 %	20.97 % 21.30 %	2.24 % 2.49 %
Sport & Fitness	5886 5958	4519 4526	1239 1296	128 136	76.78 % 75.97 %	21.05 % 21.75 %	2.17 % 2.28 %
Job & Career	5933 5824	4448 4289	1357 1401	128 134	74.97 % 73.64 %	22.87 % 24.06 %	2.16 % 2.30 %
Dating	5976 6152	4407 4455	1442 1554	127 143	73.74 % 72.42 %	24.13 % 25.26 %	2.13 % 2.32 %
Other	5756 5842	4568 4588	1077 1110	111 144	79.36 % 78.53 %	18.71 % 19.00 %	1.93 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5700	4033 4182	1326 1384	108 134	73.77 % 73.37 %	24.25 % 24.28 %	1.98 % 2.35 %
Outlook Mail	5472 5471	4181 4118	1179 1221	112 132	76.41 % 75.27 %	21.55 % 22.32 %	2.05 % 2.41 %
Yahoo Mail	5648 5397	4305 4097	1227 1170	116 130	76.22 % 75.91 %	21.72 % 21.68 %	2.05 % 2.41 %
AOL Mail	5541 5444	4253 4122	1175 1186	113 136	76.76 % 75.72 %	21.21 % 21.79 %	2.04 % 2.50 %
Mail.com	5406 5463	4261 4216	1028 1125	117 122	78.82 % 77.17 %	19.02 % 20.59 %	2.16 % 2.23 %
Yandex Mail	5401 5504	4145 4151	1149 1226	107 127	76.75 % 75.42 %	21.27 % 22.27 %	1.98 % 2.31 %
GMX Mail	5515 5398	4185 4051	1210 1220	120 127	75.88 % 75.05 %	21.94 % 22.60 %	2.18 % 2.35 %
Zoho Mail	5463 5369	4294 4201	1049 1037	120 131	78.60 % 78.25 %	19.20 % 19.31 %	2.20 % 2.44 %
ProtonMail	5329 5477	4237 4322	970 1031	122 124	79.51 % 78.91 %	18.20 % 18.82 %	2.29 % 2.26 %
Custom Mail	5258 5598	4221 4465	918 1002	119 131	80.28 % 79.76 %	17.46 % 17.90 %	2.26 % 2.34 %
iCloud Mail	5465 5337	4065 3883	1291 1323	109 131	74.38 % 72.76 %	23.62 % 24.79 %	1.99 % 2.45 %
Tuta	5744 5408	4555 4239	1065 1038	124 131	79.30 % 78.38 %	18.54 % 19.19 %	2.16 % 2.42 %
Juno.com	5446 5353	4372 4211	955 1015	119 127	80.28 % 78.67 %	17.54 % 18.96 %	2.19 % 2.37 %
Mailfence	5488 5373	4352 4200	1017 1044	119 129	79.30 % 78.17 %	18.53 % 19.43 %	2.17 % 2.40 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.