Kit and Benchmark Email Email Deliverability Comparison

Kit

Benchmark Email

In this comparison, the deliverability of Kit and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 65.998	50.741 50.496	13.544 13.892	1.471 1.610

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 76.51 %	20.60 % 21.05 %	2.24 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 5050	4006 3818	1114 1104	119 128	76.46 % 75.60 %	21.26 % 21.86 %	2.27 % 2.53 %
Elektronics	4893 5037	3832 3891	952 1024	109 122	78.32 % 77.25 %	19.46 % 20.33 %	2.23 % 2.42 %
Entertainment	4949 4916	3761 3753	1078 1032	110 131	76.00 % 76.34 %	21.78 % 20.99 %	2.22 % 2.66 %
Cosmetics & Beauty	5035 5130	3924 3905	1001 1094	110 131	77.93 % 76.12 %	19.88 % 21.33 %	2.18 % 2.55 %
Food & Drink	5037 4966	3867 3788	1052 1056	118 122	76.77 % 76.28 %	20.89 % 21.26 %	2.34 % 2.46 %
Home & Garden	5043 4955	3881 3765	1047 1068	115 122	76.96 % 75.98 %	20.76 % 21.55 %	2.28 % 2.46 %
Finance	4986 5214	4022 4164	856 932	108 118	80.67 % 79.86 %	17.17 % 17.87 %	2.17 % 2.26 %
Health	5053 5023	4082 4039	860 862	111 122	80.78 % 80.41 %	17.02 % 17.16 %	2.20 % 2.43 %
Pets	5179 5226	3930 3995	1126 1100	123 131	75.88 % 76.44 %	21.74 % 21.05 %	2.37 % 2.51 %
Sport & Fitness	5135 5067	3924 3831	1093 1117	118 119	76.42 % 75.61 %	21.29 % 22.04 %	2.30 % 2.35 %
Job & Career	5132 5039	3835 3712	1180 1214	117 113	74.73 % 73.67 %	22.99 % 24.09 %	2.28 % 2.24 %
Dating	5113 5302	3758 3863	1244 1310	111 129	73.50 % 72.86 %	24.33 % 24.71 %	2.17 % 2.43 %
Other	4962 5073	3919 3972	941 979	102 122	78.98 % 78.30 %	18.96 % 19.30 %	2.06 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 5062	3365 3704	1138 1236	94 122	73.20 % 73.17 %	24.76 % 24.42 %	2.04 % 2.41 %
Outlook Mail	4816 4745	3671 3578	1042 1047	103 120	76.23 % 75.41 %	21.64 % 22.07 %	2.14 % 2.53 %
Yahoo Mail	4767 4540	3614 3439	1048 988	105 113	75.81 % 75.75 %	21.98 % 21.76 %	2.20 % 2.49 %
AOL Mail	4718 4623	3609 3506	1007 998	102 119	76.49 % 75.84 %	21.34 % 21.59 %	2.16 % 2.57 %
Mail.com	4694 4699	3673 3615	914 970	107 114	78.25 % 76.93 %	19.47 % 20.64 %	2.28 % 2.43 %
Yandex Mail	4654 4838	3551 3651	1002 1075	101 112	76.30 % 75.47 %	21.53 % 22.22 %	2.17 % 2.32 %
GMX Mail	4610 4634	3483 3475	1027 1048	100 111	75.55 % 74.99 %	22.28 % 22.62 %	2.17 % 2.40 %
Zoho Mail	4735 4660	3698 3641	926 903	111 116	78.10 % 78.13 %	19.56 % 19.38 %	2.34 % 2.49 %
ProtonMail	4580 4758	3630 3727	835 918	115 113	79.26 % 78.33 %	18.23 % 19.29 %	2.51 % 2.37 %
Custom Mail	4559 4846	3656 3852	796 879	107 115	80.19 % 79.49 %	17.46 % 18.14 %	2.35 % 2.37 %
iCloud Mail	4680 4576	3459 3314	1123 1148	98 114	73.91 % 72.42 %	24.00 % 25.09 %	2.09 % 2.49 %
Tuta	4840 4623	3809 3623	920 886	111 114	78.70 % 78.37 %	19.01 % 19.17 %	2.29 % 2.47 %
Juno.com	4625 4672	3687 3685	833 873	105 114	79.72 % 78.87 %	18.01 % 18.69 %	2.27 % 2.44 %
Mailfence	4881 4722	3836 3686	933 923	112 113	78.59 % 78.06 %	19.11 % 19.55 %	2.29 % 2.39 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.