Kit and Benchmark Email Email Deliverability Comparison

Kit

Benchmark Email

In this comparison, the deliverability of Kit and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 65.210	50.481 51.727	13.230 12.292	1.420 1.362

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 79.32 %	20.38 % 18.85 %	2.19 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 5002	3792 3885	1020 1015	105 104	77.48 % 77.67 %	20.84 % 20.29 %	2.15 % 2.08 %
Elektronics	5030 4926	3922 3942	1020 891	105 109	77.97 % 80.02 %	20.28 % 18.09 %	2.09 % 2.21 %
Entertainment	4908 5041	3808 3984	1006 966	106 106	77.59 % 79.03 %	20.50 % 19.16 %	2.16 % 2.10 %
Cosmetics & Beauty	5065 4918	3980 3938	1006 896	100 103	78.58 % 80.07 %	19.86 % 18.22 %	1.97 % 2.09 %
Food & Drink	4988 4841	3861 3815	1016 937	114 101	77.41 % 78.81 %	20.37 % 19.36 %	2.29 % 2.09 %
Home & Garden	5048 4997	3865 3966	1080 941	107 106	76.56 % 79.37 %	21.39 % 18.83 %	2.12 % 2.12 %
Finance	4952 5027	3998 4104	864 829	108 113	80.74 % 81.64 %	17.45 % 16.49 %	2.18 % 2.25 %
Health	5084 5108	4083 4199	910 830	110 98	80.31 % 82.20 %	17.90 % 16.25 %	2.16 % 1.92 %
Pets	5014 5077	3851 4021	1061 949	118 105	76.80 % 79.20 %	21.16 % 18.69 %	2.35 % 2.07 %
Sport & Fitness	5062 4998	3947 3950	1014 956	115 102	77.97 % 79.03 %	20.03 % 19.13 %	2.27 % 2.04 %
Job & Career	4864 4981	3697 3861	1084 1022	107 110	76.01 % 77.51 %	22.29 % 20.52 %	2.20 % 2.21 %
Dating	5008 5215	3728 3970	1187 1161	111 101	74.44 % 76.13 %	23.70 % 22.26 %	2.22 % 1.94 %
Other	4994 5079	3949 4092	962 899	114 104	79.07 % 80.57 %	19.26 % 17.70 %	2.28 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4692	3460 3600	1070 1008	95 97	74.97 % 76.73 %	23.19 % 21.48 %	2.06 % 2.07 %
Outlook Mail	4732 4895	3659 3839	972 970	106 99	77.32 % 78.43 %	20.54 % 19.82 %	2.24 % 2.02 %
Yahoo Mail	4596 4718	3525 3722	976 902	99 103	76.70 % 78.89 %	21.24 % 19.12 %	2.15 % 2.18 %
AOL Mail	4786 4544	3707 3578	993 885	103 97	77.46 % 78.74 %	20.75 % 19.48 %	2.15 % 2.13 %
Mail.com	4724 4787	3756 3849	884 862	104 102	79.51 % 80.41 %	18.71 % 18.01 %	2.20 % 2.13 %
Yandex Mail	4809 4782	3687 3765	1032 922	108 92	76.67 % 78.73 %	21.46 % 19.28 %	2.25 % 1.92 %
GMX Mail	4636 4698	3545 3646	1018 977	99 90	76.47 % 77.61 %	21.96 % 20.80 %	2.14 % 1.92 %
Zoho Mail	4604 4615	3626 3714	901 814	98 100	78.76 % 80.48 %	19.57 % 17.64 %	2.13 % 2.17 %
ProtonMail	4602 4869	3648 3938	873 835	100 106	79.27 % 80.88 %	18.97 % 17.15 %	2.17 % 2.18 %
Custom Mail	4653 4585	3729 3773	838 727	107 92	80.14 % 82.29 %	18.01 % 15.86 %	2.30 % 2.01 %
iCloud Mail	4683 4800	3462 3648	1135 1059	105 109	73.93 % 76.00 %	24.24 % 22.06 %	2.24 % 2.27 %
Tuta	4804 4702	3807 3816	907 810	107 97	79.25 % 81.16 %	18.88 % 17.23 %	2.23 % 2.06 %
Juno.com	4682 4624	3714 3727	883 814	108 98	79.33 % 80.60 %	18.86 % 17.60 %	2.31 % 2.12 %
Mailfence	3985 3899	3156 3112	748 707	81 80	79.20 % 79.82 %	18.77 % 18.13 %	2.03 % 2.05 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.