Kit and Benchmark Email Email Deliverability Comparison

Kit

Benchmark Email

In this comparison, the deliverability of Kit and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.683 76.363	58.899 58.493	16.076 16.108	1.708 1.762

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 76.60 %	20.96 % 21.09 %	2.23 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5932 5939	4520 4528	1281 1271	131 140	76.20 % 76.24 %	21.59 % 21.40 %	2.21 % 2.36 %
Elektronics	5792 5919	4489 4563	1175 1220	128 136	77.50 % 77.09 %	20.29 % 20.61 %	2.21 % 2.30 %
Entertainment	6042 5705	4560 4367	1351 1203	131 135	75.47 % 76.55 %	22.36 % 21.09 %	2.17 % 2.37 %
Cosmetics & Beauty	5974 5858	4627 4466	1223 1253	124 139	77.45 % 76.24 %	20.47 % 21.39 %	2.08 % 2.37 %
Food & Drink	5990 5785	4558 4381	1296 1261	136 143	76.09 % 75.73 %	21.64 % 21.80 %	2.27 % 2.47 %
Home & Garden	5907 5847	4534 4457	1241 1252	132 138	76.76 % 76.23 %	21.01 % 21.41 %	2.23 % 2.36 %
Finance	5839 5853	4674 4720	1031 1007	134 126	80.05 % 80.64 %	17.66 % 17.20 %	2.29 % 2.15 %
Health	5627 5742	4576 4636	922 980	129 126	81.32 % 80.74 %	16.39 % 17.07 %	2.29 % 2.19 %
Pets	6015 6090	4583 4640	1299 1311	133 139	76.19 % 76.19 %	21.60 % 21.53 %	2.21 % 2.28 %
Sport & Fitness	5868 6008	4457 4554	1278 1321	133 133	75.95 % 75.80 %	21.78 % 21.99 %	2.27 % 2.21 %
Job & Career	5988 5783	4460 4284	1387 1365	141 134	74.48 % 74.08 %	23.16 % 23.60 %	2.35 % 2.32 %
Dating	5981 6002	4379 4325	1470 1540	132 137	73.22 % 72.06 %	24.58 % 25.66 %	2.21 % 2.28 %
Other	5728 5832	4482 4572	1122 1124	124 136	78.25 % 78.40 %	19.59 % 19.27 %	2.16 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5589 5601	4115 4105	1354 1365	120 131	73.63 % 73.29 %	24.23 % 24.37 %	2.15 % 2.34 %
Outlook Mail	5466 5730	4102 4293	1244 1305	120 132	75.05 % 74.92 %	22.76 % 22.77 %	2.20 % 2.30 %
Yahoo Mail	5405 5527	4114 4175	1174 1224	117 128	76.11 % 75.54 %	21.72 % 22.15 %	2.16 % 2.32 %
AOL Mail	5633 5404	4293 4084	1218 1189	122 131	76.21 % 75.57 %	21.62 % 22.00 %	2.17 % 2.42 %
Mail.com	5329 5347	4167 4134	1045 1094	117 119	78.19 % 77.31 %	19.61 % 20.46 %	2.20 % 2.23 %
Yandex Mail	5352 5557	4035 4218	1210 1207	107 132	75.39 % 75.90 %	22.61 % 21.72 %	2.00 % 2.38 %
GMX Mail	5481 5461	4090 4099	1266 1231	125 131	74.62 % 75.06 %	23.10 % 22.54 %	2.28 % 2.40 %
Zoho Mail	5500 5302	4280 4151	1089 1024	131 127	77.82 % 78.29 %	19.80 % 19.31 %	2.38 % 2.40 %
ProtonMail	5513 5422	4323 4271	1060 1036	130 115	78.41 % 78.77 %	19.23 % 19.11 %	2.36 % 2.12 %
Custom Mail	5347 5555	4249 4429	975 1004	123 122	79.47 % 79.73 %	18.23 % 18.07 %	2.30 % 2.20 %
iCloud Mail	5314 5390	3905 3923	1295 1341	114 126	73.49 % 72.78 %	24.37 % 24.88 %	2.15 % 2.34 %
Tuta	5620 5355	4418 4204	1074 1022	128 129	78.61 % 78.51 %	19.11 % 19.08 %	2.28 % 2.41 %
Juno.com	5656 5394	4511 4247	1023 1030	122 117	79.76 % 78.74 %	18.09 % 19.10 %	2.16 % 2.17 %
Mailfence	5478 5318	4297 4160	1049 1036	132 122	78.44 % 78.22 %	19.15 % 19.48 %	2.41 % 2.29 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.