Kit and Benchmark Email Email Deliverability Comparison

Kit

Benchmark Email

In this comparison, the deliverability of Kit and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 66.291	50.857 51.770	13.425 13.154	1.400 1.367

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 78.10 %	20.44 % 19.84 %	2.13 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 5153	3803 3949	1032 1101	99 103	77.08 % 76.63 %	20.92 % 21.37 %	2.01 % 2.00 %
Elektronics	5055 4958	3941 3899	1011 954	103 105	77.96 % 78.64 %	20.00 % 19.24 %	2.04 % 2.12 %
Entertainment	4928 5001	3792 3898	1035 999	101 104	76.95 % 77.94 %	21.00 % 19.98 %	2.05 % 2.08 %
Cosmetics & Beauty	5118 5061	3991 3979	1023 977	104 105	77.98 % 78.62 %	19.99 % 19.30 %	2.03 % 2.07 %
Food & Drink	5034 4952	3884 3841	1036 1009	114 102	77.16 % 77.56 %	20.58 % 20.38 %	2.26 % 2.06 %
Home & Garden	5153 5025	3928 3920	1118 1000	107 105	76.23 % 78.01 %	21.70 % 19.90 %	2.08 % 2.09 %
Finance	4996 5173	4055 4182	837 877	104 114	81.16 % 80.84 %	16.75 % 16.95 %	2.08 % 2.20 %
Health	5193 5211	4178 4237	905 876	110 98	80.45 % 81.31 %	17.43 % 16.81 %	2.12 % 1.88 %
Pets	5084 5136	3890 4006	1078 1021	116 109	76.51 % 78.00 %	21.20 % 19.88 %	2.28 % 2.12 %
Sport & Fitness	5108 5048	3960 3934	1035 1011	113 103	77.53 % 77.93 %	20.26 % 20.03 %	2.21 % 2.04 %
Job & Career	4965 5114	3736 3877	1122 1127	107 110	75.25 % 75.81 %	22.60 % 22.04 %	2.16 % 2.15 %
Dating	5067 5323	3721 3953	1233 1265	113 105	73.44 % 74.26 %	24.33 % 23.76 %	2.23 % 1.97 %
Other	5047 5136	3978 4095	960 937	109 104	78.82 % 79.73 %	19.02 % 18.24 %	2.16 % 2.02 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4828	3416 3620	1106 1113	89 95	74.08 % 74.98 %	23.99 % 23.05 %	1.93 % 1.97 %
Outlook Mail	4718 4793	3624 3670	996 1023	98 100	76.81 % 76.57 %	21.11 % 21.34 %	2.08 % 2.09 %
Yahoo Mail	4739 4663	3614 3610	1025 951	100 102	76.26 % 77.42 %	21.63 % 20.39 %	2.11 % 2.19 %
AOL Mail	4678 4530	3600 3509	979 925	99 96	76.96 % 77.46 %	20.93 % 20.42 %	2.12 % 2.12 %
Mail.com	4706 4778	3722 3765	879 917	105 96	79.09 % 78.80 %	18.68 % 19.19 %	2.23 % 2.01 %
Yandex Mail	4695 4812	3578 3721	1010 1001	107 90	76.21 % 77.33 %	21.51 % 20.80 %	2.28 % 1.87 %
GMX Mail	4660 4740	3523 3594	1042 1056	95 90	75.60 % 75.82 %	22.36 % 22.28 %	2.04 % 1.90 %
Zoho Mail	4695 4651	3696 3695	904 862	95 94	78.72 % 79.45 %	19.25 % 18.53 %	2.02 % 2.02 %
ProtonMail	4557 4801	3621 3838	834 857	102 106	79.46 % 79.94 %	18.30 % 17.85 %	2.24 % 2.21 %
Custom Mail	4681 4694	3745 3817	830 782	106 95	80.00 % 81.32 %	17.73 % 16.66 %	2.26 % 2.02 %
iCloud Mail	4774 4792	3490 3550	1184 1133	100 109	73.10 % 74.08 %	24.80 % 23.64 %	2.09 % 2.27 %
Tuta	4811 4790	3803 3848	907 841	101 101	79.05 % 80.33 %	18.85 % 17.56 %	2.10 % 2.11 %
Juno.com	4612 4723	3652 3772	853 851	107 100	79.18 % 79.86 %	18.50 % 18.02 %	2.32 % 2.12 %
Mailfence	4745 4696	3773 3761	876 842	96 93	79.52 % 80.09 %	18.46 % 17.93 %	2.02 % 1.98 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.