Kit and Benchmark Email Email Deliverability Comparison

Kit

Benchmark Email

In this comparison, the deliverability of Kit and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 64.256	50.227 51.984	13.019 11.432	1.456 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 80.90 %	20.28 % 17.79 %	2.27 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 5017	3822 3990	1000 947	109 97	78.61 % 79.53 %	20.57 % 18.88 %	2.24 % 1.93 %
Elektronics	4984 4959	3908 4054	1013 838	108 112	78.41 % 81.75 %	20.33 % 16.90 %	2.17 % 2.26 %
Entertainment	4853 5054	3776 4088	989 905	107 100	77.81 % 80.89 %	20.38 % 17.91 %	2.20 % 1.98 %
Cosmetics & Beauty	5017 4874	3966 3977	993 852	104 96	79.05 % 81.60 %	19.79 % 17.48 %	2.07 % 1.97 %
Food & Drink	5051 4756	3933 3832	1035 873	118 99	77.87 % 80.57 %	20.49 % 18.36 %	2.34 % 2.08 %
Home & Garden	5055 4986	3884 4050	1076 881	110 103	76.83 % 81.23 %	21.29 % 17.67 %	2.18 % 2.07 %
Finance	4966 4816	4011 3968	878 772	110 107	80.77 % 82.39 %	17.68 % 16.03 %	2.22 % 2.22 %
Health	4914 4962	3940 4116	895 768	111 90	80.18 % 82.95 %	18.21 % 15.48 %	2.26 % 1.81 %
Pets	4915 5128	3818 4149	1026 903	117 97	77.68 % 80.91 %	20.87 % 17.61 %	2.38 % 1.89 %
Sport & Fitness	4988 4893	3921 3945	980 878	119 92	78.61 % 80.63 %	19.65 % 17.94 %	2.39 % 1.88 %
Job & Career	4740 4916	3634 3906	1027 949	110 104	76.67 % 79.45 %	21.67 % 19.30 %	2.32 % 2.12 %
Dating	4881 4920	3693 3850	1123 1022	114 94	75.66 % 78.25 %	23.01 % 20.77 %	2.34 % 1.91 %
Other	4973 4975	3921 4059	984 844	119 98	78.85 % 81.59 %	19.79 % 16.96 %	2.39 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4670	3520 3698	1032 936	101 91	76.17 % 79.19 %	22.33 % 20.04 %	2.19 % 1.95 %
Outlook Mail	4643 4924	3600 3941	962 926	103 96	77.54 % 80.04 %	20.72 % 18.81 %	2.22 % 1.95 %
Yahoo Mail	4629 4688	3586 3774	959 856	102 95	77.47 % 80.50 %	20.72 % 18.26 %	2.20 % 2.03 %
AOL Mail	4734 4499	3681 3634	982 807	107 92	77.76 % 80.77 %	20.74 % 17.94 %	2.26 % 2.04 %
Mail.com	4748 4687	3796 3838	878 802	107 95	79.95 % 81.89 %	18.49 % 17.11 %	2.25 % 2.03 %
Yandex Mail	4825 4988	3737 4005	1026 898	116 97	77.45 % 80.29 %	21.26 % 18.00 %	2.40 % 1.94 %
GMX Mail	4693 4755	3627 3794	1016 931	103 89	77.29 % 79.79 %	21.65 % 19.58 %	2.19 % 1.87 %
Zoho Mail	4655 4609	3691 3770	910 755	104 97	79.29 % 81.80 %	19.55 % 16.38 %	2.23 % 2.10 %
ProtonMail	4660 4768	3707 3915	897 781	107 101	79.55 % 82.11 %	19.25 % 16.38 %	2.30 % 2.12 %
Custom Mail	4697 4523	3769 3760	863 699	109 86	80.24 % 83.13 %	18.37 % 15.45 %	2.32 % 1.90 %
iCloud Mail	4629 4757	3466 3732	1071 977	111 100	74.88 % 78.45 %	23.14 % 20.54 %	2.40 % 2.10 %
Tuta	4831 4644	3840 3839	935 749	109 93	79.49 % 82.67 %	19.35 % 16.13 %	2.26 % 2.00 %
Juno.com	4702 4640	3744 3787	885 768	111 97	79.63 % 81.62 %	18.82 % 16.55 %	2.36 % 2.09 %
Mailfence	3132 3104	2463 2497	603 547	66 60	78.64 % 80.44 %	19.25 % 17.62 %	2.11 % 1.93 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.