Kit and Benchmark Email Email Deliverability Comparison

Kit

Benchmark Email

In this comparison, the deliverability of Kit and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.532 76.501	59.301 58.876	15.612 15.914	1.619 1.711

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.49 % 76.96 %	20.40 % 20.80 %	2.12 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5912 5936	4544 4533	1241 1270	127 133	76.86 % 76.36 %	20.99 % 21.39 %	2.15 % 2.24 %
Elektronics	5766 5824	4517 4515	1128 1184	121 125	78.34 % 77.52 %	19.56 % 20.33 %	2.10 % 2.15 %
Entertainment	5963 5703	4535 4391	1304 1175	124 137	76.05 % 76.99 %	21.87 % 20.60 %	2.08 % 2.40 %
Cosmetics & Beauty	5998 5999	4673 4595	1202 1267	123 137	77.91 % 76.60 %	20.04 % 21.12 %	2.05 % 2.28 %
Food & Drink	5958 5800	4579 4428	1250 1235	129 137	76.85 % 76.34 %	20.98 % 21.29 %	2.17 % 2.36 %
Home & Garden	5970 5774	4625 4419	1217 1224	128 131	77.47 % 76.53 %	20.39 % 21.20 %	2.14 % 2.27 %
Finance	5740 5942	4653 4821	968 996	119 125	81.06 % 81.13 %	16.86 % 16.76 %	2.07 % 2.10 %
Health	5751 5777	4689 4673	936 978	126 126	81.53 % 80.89 %	16.28 % 16.93 %	2.19 % 2.18 %
Pets	5989 6037	4607 4610	1252 1289	130 138	76.92 % 76.36 %	20.90 % 21.35 %	2.17 % 2.29 %
Sport & Fitness	5853 5935	4490 4522	1239 1286	124 127	76.71 % 76.19 %	21.17 % 21.67 %	2.12 % 2.14 %
Job & Career	5995 5829	4501 4335	1360 1370	134 124	75.08 % 74.37 %	22.69 % 23.50 %	2.24 % 2.13 %
Dating	5933 6050	4377 4384	1430 1530	126 136	73.77 % 72.46 %	24.10 % 25.29 %	2.12 % 2.25 %
Other	5704 5895	4511 4650	1085 1110	108 135	79.08 % 78.88 %	19.02 % 18.83 %	1.89 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5520 5720	4092 4226	1319 1368	109 126	74.13 % 73.88 %	23.89 % 23.92 %	1.97 % 2.20 %
Outlook Mail	5479 5654	4158 4259	1211 1267	110 128	75.89 % 75.33 %	22.10 % 22.41 %	2.01 % 2.26 %
Yahoo Mail	5595 5470	4278 4157	1203 1188	114 125	76.46 % 76.00 %	21.50 % 21.72 %	2.04 % 2.29 %
AOL Mail	5586 5323	4286 4038	1184 1158	116 127	76.73 % 75.86 %	21.20 % 21.75 %	2.08 % 2.39 %
Mail.com	5302 5370	4177 4163	1014 1096	111 111	78.78 % 77.52 %	19.12 % 20.41 %	2.09 % 2.07 %
Yandex Mail	5317 5681	4061 4319	1150 1235	106 127	76.38 % 76.03 %	21.63 % 21.74 %	1.99 % 2.24 %
GMX Mail	5513 5409	4162 4091	1232 1194	119 124	75.49 % 75.63 %	22.35 % 22.07 %	2.16 % 2.29 %
Zoho Mail	5551 5415	4352 4264	1075 1028	124 123	78.40 % 78.74 %	19.37 % 18.98 %	2.23 % 2.27 %
ProtonMail	5360 5429	4252 4290	985 1026	123 113	79.33 % 79.02 %	18.38 % 18.90 %	2.29 % 2.08 %
Custom Mail	5286 5615	4241 4489	931 1004	114 122	80.23 % 79.95 %	17.61 % 17.88 %	2.16 % 2.17 %
iCloud Mail	5371 5279	3988 3870	1275 1289	108 120	74.25 % 73.31 %	23.74 % 24.42 %	2.01 % 2.27 %
Tuta	5665 5387	4487 4249	1057 1013	121 125	79.21 % 78.88 %	18.66 % 18.80 %	2.14 % 2.32 %
Juno.com	5545 5411	4458 4275	967 1014	120 122	80.40 % 79.01 %	17.44 % 18.74 %	2.16 % 2.25 %
Mailfence	5442 5338	4309 4186	1009 1034	124 118	79.18 % 78.42 %	18.54 % 19.37 %	2.28 % 2.21 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.