Kit and Benchmark Email Email Deliverability Comparison

Kit

Benchmark Email

In this comparison, the deliverability of Kit and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 76.745	59.546 58.968	15.637 15.953	1.628 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 76.84 %	20.36 % 20.79 %	2.12 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 5914	4646 4504	1262 1267	129 143	76.96 % 76.16 %	20.90 % 21.42 %	2.14 % 2.42 %
Elektronics	5734 5868	4509 4553	1103 1181	122 134	78.64 % 77.59 %	19.24 % 20.13 %	2.13 % 2.28 %
Entertainment	5794 5828	4426 4466	1248 1211	120 151	76.39 % 76.63 %	21.54 % 20.78 %	2.07 % 2.59 %
Cosmetics & Beauty	5934 5890	4640 4508	1172 1235	122 147	78.19 % 76.54 %	19.75 % 20.97 %	2.06 % 2.50 %
Food & Drink	5909 5750	4558 4392	1222 1217	129 141	77.14 % 76.38 %	20.68 % 21.17 %	2.18 % 2.45 %
Home & Garden	5900 5793	4561 4419	1210 1235	129 139	77.31 % 76.28 %	20.51 % 21.32 %	2.19 % 2.40 %
Finance	5815 6023	4713 4833	982 1058	120 132	81.05 % 80.24 %	16.89 % 17.57 %	2.06 % 2.19 %
Health	5884 5855	4769 4728	989 989	126 138	81.05 % 80.75 %	16.81 % 16.89 %	2.14 % 2.36 %
Pets	6051 6044	4624 4628	1293 1266	134 150	76.42 % 76.57 %	21.37 % 20.95 %	2.21 % 2.48 %
Sport & Fitness	6014 5966	4628 4538	1258 1289	128 139	76.95 % 76.06 %	20.92 % 21.61 %	2.13 % 2.33 %
Job & Career	6016 5805	4514 4293	1371 1383	131 129	75.03 % 73.95 %	22.79 % 23.82 %	2.18 % 2.22 %
Dating	5987 6096	4416 4448	1447 1502	124 146	73.76 % 72.97 %	24.17 % 24.64 %	2.07 % 2.40 %
Other	5736 5913	4542 4658	1080 1120	114 135	79.18 % 78.78 %	18.83 % 18.94 %	1.99 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5749	3962 4230	1308 1383	104 136	73.73 % 73.58 %	24.34 % 24.06 %	1.94 % 2.37 %
Outlook Mail	5566 5551	4246 4199	1206 1218	114 134	76.28 % 75.64 %	21.67 % 21.94 %	2.05 % 2.41 %
Yahoo Mail	5573 5389	4248 4096	1210 1163	115 130	76.22 % 76.01 %	21.71 % 21.58 %	2.06 % 2.41 %
AOL Mail	5492 5421	4219 4128	1159 1154	114 139	76.82 % 76.15 %	21.10 % 21.29 %	2.08 % 2.56 %
Mail.com	5453 5473	4295 4237	1040 1110	118 126	78.76 % 77.42 %	19.07 % 20.28 %	2.16 % 2.30 %
Yandex Mail	5432 5537	4159 4191	1163 1221	110 125	76.56 % 75.69 %	21.41 % 22.05 %	2.03 % 2.26 %
GMX Mail	5425 5437	4118 4101	1193 1209	114 127	75.91 % 75.43 %	21.99 % 22.24 %	2.10 % 2.34 %
Zoho Mail	5553 5426	4363 4257	1069 1041	121 128	78.57 % 78.46 %	19.25 % 19.19 %	2.18 % 2.36 %
ProtonMail	5414 5529	4308 4351	979 1053	127 125	79.57 % 78.69 %	18.08 % 19.05 %	2.35 % 2.26 %
Custom Mail	5273 5609	4240 4490	914 990	119 129	80.41 % 80.05 %	17.33 % 17.65 %	2.26 % 2.30 %
iCloud Mail	5457 5310	4062 3859	1286 1320	109 131	74.44 % 72.67 %	23.57 % 24.86 %	2.00 % 2.47 %
Tuta	5719 5461	4521 4288	1075 1039	123 134	79.05 % 78.52 %	18.80 % 19.03 %	2.15 % 2.45 %
Juno.com	5479 5359	4386 4228	975 1001	118 130	80.05 % 78.90 %	17.80 % 18.68 %	2.15 % 2.43 %
Mailfence	5601 5494	4419 4313	1060 1051	122 130	78.90 % 78.50 %	18.93 % 19.13 %	2.18 % 2.37 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.