Benchmark Email and Kit Email Deliverability Comparison

Benchmark Email

Kit

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 76.643	58.458 59.459	16.022 15.559	1.812 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.58 %	21.00 % 20.30 %	2.38 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 5965	4451 4577	1259 1261	140 127	76.09 % 76.73 %	21.52 % 21.14 %	2.39 % 2.13 %
Elektronics	5781 5786	4458 4548	1195 1115	128 123	77.11 % 78.60 %	20.67 % 19.27 %	2.21 % 2.13 %
Entertainment	5795 5907	4442 4528	1208 1255	145 124	76.65 % 76.65 %	20.85 % 21.25 %	2.50 % 2.10 %
Cosmetics & Beauty	5920 5954	4516 4658	1255 1174	149 122	76.28 % 78.23 %	21.20 % 19.72 %	2.52 % 2.05 %
Food & Drink	5812 5862	4436 4516	1235 1216	141 130	76.32 % 77.04 %	21.25 % 20.74 %	2.43 % 2.22 %
Home & Garden	5674 5934	4312 4595	1226 1212	136 127	76.00 % 77.44 %	21.61 % 20.42 %	2.40 % 2.14 %
Finance	5979 5829	4820 4725	1028 983	131 121	80.62 % 81.06 %	17.19 % 16.86 %	2.19 % 2.08 %
Health	5840 5875	4695 4778	1006 974	139 123	80.39 % 81.33 %	17.23 % 16.58 %	2.38 % 2.09 %
Pets	5865 5980	4470 4592	1249 1254	146 134	76.21 % 76.79 %	21.30 % 20.97 %	2.49 % 2.24 %
Sport & Fitness	5958 5886	4526 4519	1296 1239	136 128	75.97 % 76.78 %	21.75 % 21.05 %	2.28 % 2.17 %
Job & Career	5824 5933	4289 4448	1401 1357	134 128	73.64 % 74.97 %	24.06 % 22.87 %	2.30 % 2.16 %
Dating	6152 5976	4455 4407	1554 1442	143 127	72.42 % 73.74 %	25.26 % 24.13 %	2.32 % 2.13 %
Other	5842 5756	4588 4568	1110 1077	144 111	78.53 % 79.36 %	19.00 % 18.71 %	2.46 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5467	4182 4033	1384 1326	134 108	73.37 % 73.77 %	24.28 % 24.25 %	2.35 % 1.98 %
Outlook Mail	5471 5472	4118 4181	1221 1179	132 112	75.27 % 76.41 %	22.32 % 21.55 %	2.41 % 2.05 %
Yahoo Mail	5397 5648	4097 4305	1170 1227	130 116	75.91 % 76.22 %	21.68 % 21.72 %	2.41 % 2.05 %
AOL Mail	5444 5541	4122 4253	1186 1175	136 113	75.72 % 76.76 %	21.79 % 21.21 %	2.50 % 2.04 %
Mail.com	5463 5406	4216 4261	1125 1028	122 117	77.17 % 78.82 %	20.59 % 19.02 %	2.23 % 2.16 %
Yandex Mail	5504 5401	4151 4145	1226 1149	127 107	75.42 % 76.75 %	22.27 % 21.27 %	2.31 % 1.98 %
GMX Mail	5398 5515	4051 4185	1220 1210	127 120	75.05 % 75.88 %	22.60 % 21.94 %	2.35 % 2.18 %
Zoho Mail	5369 5463	4201 4294	1037 1049	131 120	78.25 % 78.60 %	19.31 % 19.20 %	2.44 % 2.20 %
ProtonMail	5477 5329	4322 4237	1031 970	124 122	78.91 % 79.51 %	18.82 % 18.20 %	2.26 % 2.29 %
Custom Mail	5598 5258	4465 4221	1002 918	131 119	79.76 % 80.28 %	17.90 % 17.46 %	2.34 % 2.26 %
iCloud Mail	5337 5465	3883 4065	1323 1291	131 109	72.76 % 74.38 %	24.79 % 23.62 %	2.45 % 1.99 %
Tuta	5408 5744	4239 4555	1038 1065	131 124	78.38 % 79.30 %	19.19 % 18.54 %	2.42 % 2.16 %
Juno.com	5353 5446	4211 4372	1015 955	127 119	78.67 % 80.28 %	18.96 % 17.54 %	2.37 % 2.19 %
Mailfence	5373 5488	4200 4352	1044 1017	129 119	78.17 % 79.30 %	19.43 % 18.53 %	2.40 % 2.17 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.