Benchmark Email and Kit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 70.870	355.143 59.155	92.663 9.240	18.151 2.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 83.47 %	19.89 % 13.04 %	3.90 % 3.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 5419	28259 4672	6151 594	1290 153	79.16 % 86.22 %	17.23 % 10.96 %	3.61 % 2.82 %
Elektronics	36123 5399	27703 4553	7066 653	1354 193	76.69 % 84.33 %	19.56 % 12.09 %	3.75 % 3.57 %
Entertainment	35412 5474	27028 4567	7016 723	1368 184	76.32 % 83.43 %	19.81 % 13.21 %	3.86 % 3.36 %
Cosmetics & Beauty	35681 5397	27171 4495	7112 700	1398 202	76.15 % 83.29 %	19.93 % 12.97 %	3.92 % 3.74 %
Food & Drink	35788 5336	28314 4555	6204 595	1270 186	79.12 % 85.36 %	17.34 % 11.15 %	3.55 % 3.49 %
Home & Garden	36065 5656	28615 4848	6197 632	1253 176	79.34 % 85.71 %	17.18 % 11.17 %	3.47 % 3.11 %
Finance	36096 5244	26290 4237	8250 799	1556 208	72.83 % 80.80 %	22.86 % 15.24 %	4.31 % 3.97 %
Health	36349 5525	26802 4526	8087 779	1460 220	73.74 % 81.92 %	22.25 % 14.10 %	4.02 % 3.98 %
Pets	35918 5343	28132 4543	6508 639	1278 161	78.32 % 85.03 %	18.12 % 11.96 %	3.56 % 3.01 %
Sport & Fitness	34992 5709	26369 4717	7199 803	1424 189	75.36 % 82.62 %	20.57 % 14.07 %	4.07 % 3.31 %
Job & Career	36277 5371	26839 4339	7810 811	1628 221	73.98 % 80.79 %	21.53 % 15.10 %	4.49 % 4.11 %
Dating	35782 5570	25694 4524	8567 850	1521 196	71.81 % 81.22 %	23.94 % 15.26 %	4.25 % 3.52 %
Other	35774 5427	27927 4579	6496 662	1351 186	78.07 % 84.37 %	18.16 % 12.20 %	3.78 % 3.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 5434	32383 4230	10237 948	1987 256	72.60 % 77.84 %	22.95 % 17.45 %	4.45 % 4.71 %
Outlook Mail	45135 5466	33065 4487	10152 784	1918 195	73.26 % 82.09 %	22.49 % 14.34 %	4.25 % 3.57 %
Yahoo Mail	44944 5430	34098 4481	9049 732	1797 217	75.87 % 82.52 %	20.13 % 13.48 %	4.00 % 4.00 %
AOL Mail	45127 5480	34170 4543	9156 749	1801 188	75.72 % 82.90 %	20.29 % 13.67 %	3.99 % 3.43 %
Mail.com	45241 5555	34831 4664	8719 699	1691 192	76.99 % 83.96 %	19.27 % 12.58 %	3.74 % 3.46 %
Yandex Mail	44855 5623	33284 4613	9681 806	1890 204	74.20 % 82.04 %	21.58 % 14.33 %	4.21 % 3.63 %
GMX Mail	45126 5401	34733 4587	8859 629	1534 185	76.97 % 84.93 %	19.63 % 11.65 %	3.40 % 3.43 %
Zoho Mail	44845 5360	34839 4584	8306 614	1700 162	77.69 % 85.52 %	18.52 % 11.46 %	3.79 % 3.02 %
ProtonMail	44722 5605	34852 4829	8276 608	1594 168	77.93 % 86.16 %	18.51 % 10.85 %	3.56 % 3.00 %
Custom Mail	44780 5428	35408 4684	7797 578	1575 166	79.07 % 86.29 %	17.41 % 10.65 %	3.52 % 3.06 %
iCloud Mail	5589 5431	4289 4295	1023 906	277 230	76.74 % 79.08 %	18.30 % 16.68 %	4.96 % 4.23 %
Tuta	5482 5351	4574 4577	719 613	189 161	83.44 % 85.54 %	13.12 % 11.46 %	3.45 % 3.01 %
Juno.com	5504 5306	4617 4581	689 574	198 151	83.88 % 86.34 %	12.52 % 10.82 %	3.60 % 2.85 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.