Benchmark Email and Kit Email Deliverability Comparison

Benchmark Email

Kit

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.745 76.811	58.968 59.546	15.953 15.637	1.824 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 77.52 %	20.79 % 20.36 %	2.38 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 6037	4504 4646	1267 1262	143 129	76.16 % 76.96 %	21.42 % 20.90 %	2.42 % 2.14 %
Elektronics	5868 5734	4553 4509	1181 1103	134 122	77.59 % 78.64 %	20.13 % 19.24 %	2.28 % 2.13 %
Entertainment	5828 5794	4466 4426	1211 1248	151 120	76.63 % 76.39 %	20.78 % 21.54 %	2.59 % 2.07 %
Cosmetics & Beauty	5890 5934	4508 4640	1235 1172	147 122	76.54 % 78.19 %	20.97 % 19.75 %	2.50 % 2.06 %
Food & Drink	5750 5909	4392 4558	1217 1222	141 129	76.38 % 77.14 %	21.17 % 20.68 %	2.45 % 2.18 %
Home & Garden	5793 5900	4419 4561	1235 1210	139 129	76.28 % 77.31 %	21.32 % 20.51 %	2.40 % 2.19 %
Finance	6023 5815	4833 4713	1058 982	132 120	80.24 % 81.05 %	17.57 % 16.89 %	2.19 % 2.06 %
Health	5855 5884	4728 4769	989 989	138 126	80.75 % 81.05 %	16.89 % 16.81 %	2.36 % 2.14 %
Pets	6044 6051	4628 4624	1266 1293	150 134	76.57 % 76.42 %	20.95 % 21.37 %	2.48 % 2.21 %
Sport & Fitness	5966 6014	4538 4628	1289 1258	139 128	76.06 % 76.95 %	21.61 % 20.92 %	2.33 % 2.13 %
Job & Career	5805 6016	4293 4514	1383 1371	129 131	73.95 % 75.03 %	23.82 % 22.79 %	2.22 % 2.18 %
Dating	6096 5987	4448 4416	1502 1447	146 124	72.97 % 73.76 %	24.64 % 24.17 %	2.40 % 2.07 %
Other	5913 5736	4658 4542	1120 1080	135 114	78.78 % 79.18 %	18.94 % 18.83 %	2.28 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5749 5374	4230 3962	1383 1308	136 104	73.58 % 73.73 %	24.06 % 24.34 %	2.37 % 1.94 %
Outlook Mail	5551 5566	4199 4246	1218 1206	134 114	75.64 % 76.28 %	21.94 % 21.67 %	2.41 % 2.05 %
Yahoo Mail	5389 5573	4096 4248	1163 1210	130 115	76.01 % 76.22 %	21.58 % 21.71 %	2.41 % 2.06 %
AOL Mail	5421 5492	4128 4219	1154 1159	139 114	76.15 % 76.82 %	21.29 % 21.10 %	2.56 % 2.08 %
Mail.com	5473 5453	4237 4295	1110 1040	126 118	77.42 % 78.76 %	20.28 % 19.07 %	2.30 % 2.16 %
Yandex Mail	5537 5432	4191 4159	1221 1163	125 110	75.69 % 76.56 %	22.05 % 21.41 %	2.26 % 2.03 %
GMX Mail	5437 5425	4101 4118	1209 1193	127 114	75.43 % 75.91 %	22.24 % 21.99 %	2.34 % 2.10 %
Zoho Mail	5426 5553	4257 4363	1041 1069	128 121	78.46 % 78.57 %	19.19 % 19.25 %	2.36 % 2.18 %
ProtonMail	5529 5414	4351 4308	1053 979	125 127	78.69 % 79.57 %	19.05 % 18.08 %	2.26 % 2.35 %
Custom Mail	5609 5273	4490 4240	990 914	129 119	80.05 % 80.41 %	17.65 % 17.33 %	2.30 % 2.26 %
iCloud Mail	5310 5457	3859 4062	1320 1286	131 109	72.67 % 74.44 %	24.86 % 23.57 %	2.47 % 2.00 %
Tuta	5461 5719	4288 4521	1039 1075	134 123	78.52 % 79.05 %	19.03 % 18.80 %	2.45 % 2.15 %
Juno.com	5359 5479	4228 4386	1001 975	130 118	78.90 % 80.05 %	18.68 % 17.80 %	2.43 % 2.15 %
Mailfence	5494 5601	4313 4419	1051 1060	130 122	78.50 % 78.90 %	19.13 % 18.93 %	2.37 % 2.18 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.