Benchmark Email and Kit Email Deliverability Comparison

Benchmark Email

Kit

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.517 65.946	51.489 51.041	13.555 13.503	1.473 1.402

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 77.40 %	20.38 % 20.48 %	2.21 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 4980	3869 3830	1119 1049	104 101	75.98 % 76.91 %	21.98 % 21.06 %	2.04 % 2.03 %
Elektronics	4973 5025	3847 3920	1013 1000	113 105	77.36 % 78.01 %	20.37 % 19.90 %	2.27 % 2.09 %
Entertainment	5012 4935	3878 3777	1024 1052	110 106	77.37 % 76.53 %	20.43 % 21.32 %	2.19 % 2.15 %
Cosmetics & Beauty	5223 5214	4055 4061	1046 1045	122 108	77.64 % 77.89 %	20.03 % 20.04 %	2.34 % 2.07 %
Food & Drink	4966 5131	3822 3948	1032 1067	112 116	76.96 % 76.94 %	20.78 % 20.80 %	2.26 % 2.26 %
Home & Garden	5045 5101	3898 3921	1033 1072	114 108	77.26 % 76.87 %	20.48 % 21.02 %	2.26 % 2.12 %
Finance	5216 5025	4194 4072	902 855	120 98	80.41 % 81.03 %	17.29 % 17.01 %	2.30 % 1.95 %
Health	5162 5187	4202 4184	854 895	106 108	81.40 % 80.66 %	16.54 % 17.25 %	2.05 % 2.08 %
Pets	5207 5110	4018 3890	1073 1104	116 116	77.17 % 76.13 %	20.61 % 21.60 %	2.23 % 2.27 %
Sport & Fitness	5103 5292	3931 4096	1062 1076	110 120	77.03 % 77.40 %	20.81 % 20.33 %	2.16 % 2.27 %
Job & Career	5025 4926	3776 3681	1138 1140	111 105	75.14 % 74.73 %	22.65 % 23.14 %	2.21 % 2.13 %
Dating	5351 5051	3944 3729	1287 1216	120 106	73.71 % 73.83 %	24.05 % 24.07 %	2.24 % 2.10 %
Other	5142 4969	4055 3932	972 932	115 105	78.86 % 79.13 %	18.90 % 18.76 %	2.24 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4961 4680	3682 3457	1171 1133	108 90	74.22 % 73.87 %	23.60 % 24.21 %	2.18 % 1.92 %
Outlook Mail	4807 4799	3647 3678	1049 1022	111 99	75.87 % 76.64 %	21.82 % 21.30 %	2.31 % 2.06 %
Yahoo Mail	4735 4717	3641 3592	986 1026	108 99	76.90 % 76.15 %	20.82 % 21.75 %	2.28 % 2.10 %
AOL Mail	4536 4718	3467 3624	967 996	102 98	76.43 % 76.81 %	21.32 % 21.11 %	2.25 % 2.08 %
Mail.com	4907 4728	3828 3731	972 895	107 102	78.01 % 78.91 %	19.81 % 18.93 %	2.18 % 2.16 %
Yandex Mail	4717 4695	3615 3578	1007 1013	95 104	76.64 % 76.21 %	21.35 % 21.58 %	2.01 % 2.22 %
GMX Mail	4808 4634	3623 3514	1085 1028	100 92	75.35 % 75.83 %	22.57 % 22.18 %	2.08 % 1.99 %
Zoho Mail	4653 4700	3668 3697	881 903	104 100	78.83 % 78.66 %	18.93 % 19.21 %	2.24 % 2.13 %
ProtonMail	4771 4492	3766 3564	897 825	108 103	78.94 % 79.34 %	18.80 % 18.37 %	2.26 % 2.29 %
Custom Mail	4683 4608	3774 3690	804 815	105 103	80.59 % 80.08 %	17.17 % 17.69 %	2.24 % 2.24 %
iCloud Mail	4717 4781	3469 3518	1134 1161	114 102	73.54 % 73.58 %	24.04 % 24.28 %	2.42 % 2.13 %
Tuta	4797 4851	3810 3837	878 913	109 101	79.42 % 79.10 %	18.30 % 18.82 %	2.27 % 2.08 %
Juno.com	4681 4656	3719 3697	860 856	102 103	79.45 % 79.40 %	18.37 % 18.38 %	2.18 % 2.21 %
Mailfence	4744 4887	3780 3864	864 917	100 106	79.68 % 79.07 %	18.21 % 18.76 %	2.11 % 2.17 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.