Benchmark Email and Kit Email Deliverability Comparison

Benchmark Email

Kit

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.501 76.532	58.876 59.301	15.914 15.612	1.711 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 77.49 %	20.80 % 20.40 %	2.24 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5936 5912	4533 4544	1270 1241	133 127	76.36 % 76.86 %	21.39 % 20.99 %	2.24 % 2.15 %
Elektronics	5824 5766	4515 4517	1184 1128	125 121	77.52 % 78.34 %	20.33 % 19.56 %	2.15 % 2.10 %
Entertainment	5703 5963	4391 4535	1175 1304	137 124	76.99 % 76.05 %	20.60 % 21.87 %	2.40 % 2.08 %
Cosmetics & Beauty	5999 5998	4595 4673	1267 1202	137 123	76.60 % 77.91 %	21.12 % 20.04 %	2.28 % 2.05 %
Food & Drink	5800 5958	4428 4579	1235 1250	137 129	76.34 % 76.85 %	21.29 % 20.98 %	2.36 % 2.17 %
Home & Garden	5774 5970	4419 4625	1224 1217	131 128	76.53 % 77.47 %	21.20 % 20.39 %	2.27 % 2.14 %
Finance	5942 5740	4821 4653	996 968	125 119	81.13 % 81.06 %	16.76 % 16.86 %	2.10 % 2.07 %
Health	5777 5751	4673 4689	978 936	126 126	80.89 % 81.53 %	16.93 % 16.28 %	2.18 % 2.19 %
Pets	6037 5989	4610 4607	1289 1252	138 130	76.36 % 76.92 %	21.35 % 20.90 %	2.29 % 2.17 %
Sport & Fitness	5935 5853	4522 4490	1286 1239	127 124	76.19 % 76.71 %	21.67 % 21.17 %	2.14 % 2.12 %
Job & Career	5829 5995	4335 4501	1370 1360	124 134	74.37 % 75.08 %	23.50 % 22.69 %	2.13 % 2.24 %
Dating	6050 5933	4384 4377	1530 1430	136 126	72.46 % 73.77 %	25.29 % 24.10 %	2.25 % 2.12 %
Other	5895 5704	4650 4511	1110 1085	135 108	78.88 % 79.08 %	18.83 % 19.02 %	2.29 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5720 5520	4226 4092	1368 1319	126 109	73.88 % 74.13 %	23.92 % 23.89 %	2.20 % 1.97 %
Outlook Mail	5654 5479	4259 4158	1267 1211	128 110	75.33 % 75.89 %	22.41 % 22.10 %	2.26 % 2.01 %
Yahoo Mail	5470 5595	4157 4278	1188 1203	125 114	76.00 % 76.46 %	21.72 % 21.50 %	2.29 % 2.04 %
AOL Mail	5323 5586	4038 4286	1158 1184	127 116	75.86 % 76.73 %	21.75 % 21.20 %	2.39 % 2.08 %
Mail.com	5370 5302	4163 4177	1096 1014	111 111	77.52 % 78.78 %	20.41 % 19.12 %	2.07 % 2.09 %
Yandex Mail	5681 5317	4319 4061	1235 1150	127 106	76.03 % 76.38 %	21.74 % 21.63 %	2.24 % 1.99 %
GMX Mail	5409 5513	4091 4162	1194 1232	124 119	75.63 % 75.49 %	22.07 % 22.35 %	2.29 % 2.16 %
Zoho Mail	5415 5551	4264 4352	1028 1075	123 124	78.74 % 78.40 %	18.98 % 19.37 %	2.27 % 2.23 %
ProtonMail	5429 5360	4290 4252	1026 985	113 123	79.02 % 79.33 %	18.90 % 18.38 %	2.08 % 2.29 %
Custom Mail	5615 5286	4489 4241	1004 931	122 114	79.95 % 80.23 %	17.88 % 17.61 %	2.17 % 2.16 %
iCloud Mail	5279 5371	3870 3988	1289 1275	120 108	73.31 % 74.25 %	24.42 % 23.74 %	2.27 % 2.01 %
Tuta	5387 5665	4249 4487	1013 1057	125 121	78.88 % 79.21 %	18.80 % 18.66 %	2.32 % 2.14 %
Juno.com	5411 5545	4275 4458	1014 967	122 120	79.01 % 80.40 %	18.74 % 17.44 %	2.25 % 2.16 %
Mailfence	5338 5442	4186 4309	1034 1009	118 124	78.42 % 79.18 %	19.37 % 18.54 %	2.21 % 2.28 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.