Benchmark Email and Kit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 61.995	347.768 51.860	91.442 7.987	17.812 2.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 83.65 %	20.01 % 12.88 %	3.90 % 3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 4737	27664 4091	6067 514	1254 132	79.07 % 86.36 %	17.34 % 10.85 %	3.58 % 2.79 %
Elektronics	35388 4732	27079 4010	6973 563	1336 159	76.52 % 84.74 %	19.70 % 11.90 %	3.78 % 3.36 %
Entertainment	34731 4768	26473 3994	6919 621	1339 153	76.22 % 83.77 %	19.92 % 13.02 %	3.86 % 3.21 %
Cosmetics & Beauty	34956 4743	26576 3955	7014 612	1366 176	76.03 % 83.39 %	20.07 % 12.90 %	3.91 % 3.71 %
Food & Drink	35094 4671	27727 4002	6120 512	1247 157	79.01 % 85.68 %	17.44 % 10.96 %	3.55 % 3.36 %
Home & Garden	35389 4966	28034 4262	6117 546	1238 158	79.22 % 85.82 %	17.29 % 10.99 %	3.50 % 3.18 %
Finance	35443 4566	25771 3691	8146 690	1526 185	72.71 % 80.84 %	22.98 % 15.11 %	4.31 % 4.05 %
Health	35689 4844	26262 3976	7989 675	1438 193	73.59 % 82.08 %	22.39 % 13.93 %	4.03 % 3.98 %
Pets	35216 4682	27549 3986	6419 552	1248 144	78.23 % 85.13 %	18.23 % 11.79 %	3.54 % 3.08 %
Sport & Fitness	34322 5030	25821 4164	7102 701	1399 165	75.23 % 82.78 %	20.69 % 13.94 %	4.08 % 3.28 %
Job & Career	35568 4664	26270 3779	7700 694	1598 191	73.86 % 81.02 %	21.65 % 14.88 %	4.49 % 4.10 %
Dating	35122 4875	25162 3965	8464 736	1496 174	71.64 % 81.33 %	24.10 % 15.10 %	4.26 % 3.57 %
Other	35119 4717	27380 3985	6412 571	1327 161	77.96 % 84.48 %	18.26 % 12.11 %	3.78 % 3.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 4712	31836 3684	10105 816	1940 212	72.55 % 78.18 %	23.03 % 17.32 %	4.42 % 4.50 %
Outlook Mail	44469 4782	32522 3927	10051 679	1896 176	73.13 % 82.12 %	22.60 % 14.20 %	4.26 % 3.68 %
Yahoo Mail	44291 4769	33562 3946	8956 635	1773 188	75.78 % 82.74 %	20.22 % 13.32 %	4.00 % 3.94 %
AOL Mail	44465 4790	33623 3982	9065 646	1777 162	75.62 % 83.13 %	20.39 % 13.49 %	4.00 % 3.38 %
Mail.com	44536 4895	34241 4120	8623 609	1672 166	76.88 % 84.17 %	19.36 % 12.44 %	3.75 % 3.39 %
Yandex Mail	44181 4946	32743 4068	9578 701	1860 177	74.11 % 82.25 %	21.68 % 14.17 %	4.21 % 3.58 %
GMX Mail	44413 4739	34131 4031	8773 547	1509 161	76.85 % 85.06 %	19.75 % 11.54 %	3.40 % 3.40 %
Zoho Mail	44161 4662	34257 3996	8224 527	1680 139	77.57 % 85.71 %	18.62 % 11.30 %	3.80 % 2.98 %
ProtonMail	44023 4884	34251 4208	8195 522	1577 154	77.80 % 86.16 %	18.62 % 10.69 %	3.58 % 3.15 %
Custom Mail	44082 4750	34814 4107	7718 498	1550 145	78.98 % 86.46 %	17.51 % 10.48 %	3.52 % 3.05 %
iCloud Mail	4865 4756	3726 3766	898 787	241 203	76.59 % 79.18 %	18.46 % 16.55 %	4.95 % 4.27 %
Tuta	4820 4679	4015 4017	640 527	165 135	83.30 % 85.85 %	13.28 % 11.26 %	3.42 % 2.89 %
Juno.com	4835 4631	4047 4008	616 493	172 130	83.70 % 86.55 %	12.74 % 10.65 %	3.56 % 2.81 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.