Benchmark Email and Kit Email Deliverability Comparison

Benchmark Email

Kit

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.998 65.756	50.496 50.741	13.892 13.544	1.610 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.51 % 77.17 %	21.05 % 20.60 %	2.44 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5050 5239	3818 4006	1104 1114	128 119	75.60 % 76.46 %	21.86 % 21.26 %	2.53 % 2.27 %
Elektronics	5037 4893	3891 3832	1024 952	122 109	77.25 % 78.32 %	20.33 % 19.46 %	2.42 % 2.23 %
Entertainment	4916 4949	3753 3761	1032 1078	131 110	76.34 % 76.00 %	20.99 % 21.78 %	2.66 % 2.22 %
Cosmetics & Beauty	5130 5035	3905 3924	1094 1001	131 110	76.12 % 77.93 %	21.33 % 19.88 %	2.55 % 2.18 %
Food & Drink	4966 5037	3788 3867	1056 1052	122 118	76.28 % 76.77 %	21.26 % 20.89 %	2.46 % 2.34 %
Home & Garden	4955 5043	3765 3881	1068 1047	122 115	75.98 % 76.96 %	21.55 % 20.76 %	2.46 % 2.28 %
Finance	5214 4986	4164 4022	932 856	118 108	79.86 % 80.67 %	17.87 % 17.17 %	2.26 % 2.17 %
Health	5023 5053	4039 4082	862 860	122 111	80.41 % 80.78 %	17.16 % 17.02 %	2.43 % 2.20 %
Pets	5226 5179	3995 3930	1100 1126	131 123	76.44 % 75.88 %	21.05 % 21.74 %	2.51 % 2.37 %
Sport & Fitness	5067 5135	3831 3924	1117 1093	119 118	75.61 % 76.42 %	22.04 % 21.29 %	2.35 % 2.30 %
Job & Career	5039 5132	3712 3835	1214 1180	113 117	73.67 % 74.73 %	24.09 % 22.99 %	2.24 % 2.28 %
Dating	5302 5113	3863 3758	1310 1244	129 111	72.86 % 73.50 %	24.71 % 24.33 %	2.43 % 2.17 %
Other	5073 4962	3972 3919	979 941	122 102	78.30 % 78.98 %	19.30 % 18.96 %	2.40 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5062 4597	3704 3365	1236 1138	122 94	73.17 % 73.20 %	24.42 % 24.76 %	2.41 % 2.04 %
Outlook Mail	4745 4816	3578 3671	1047 1042	120 103	75.41 % 76.23 %	22.07 % 21.64 %	2.53 % 2.14 %
Yahoo Mail	4540 4767	3439 3614	988 1048	113 105	75.75 % 75.81 %	21.76 % 21.98 %	2.49 % 2.20 %
AOL Mail	4623 4718	3506 3609	998 1007	119 102	75.84 % 76.49 %	21.59 % 21.34 %	2.57 % 2.16 %
Mail.com	4699 4694	3615 3673	970 914	114 107	76.93 % 78.25 %	20.64 % 19.47 %	2.43 % 2.28 %
Yandex Mail	4838 4654	3651 3551	1075 1002	112 101	75.47 % 76.30 %	22.22 % 21.53 %	2.32 % 2.17 %
GMX Mail	4634 4610	3475 3483	1048 1027	111 100	74.99 % 75.55 %	22.62 % 22.28 %	2.40 % 2.17 %
Zoho Mail	4660 4735	3641 3698	903 926	116 111	78.13 % 78.10 %	19.38 % 19.56 %	2.49 % 2.34 %
ProtonMail	4758 4580	3727 3630	918 835	113 115	78.33 % 79.26 %	19.29 % 18.23 %	2.37 % 2.51 %
Custom Mail	4846 4559	3852 3656	879 796	115 107	79.49 % 80.19 %	18.14 % 17.46 %	2.37 % 2.35 %
iCloud Mail	4576 4680	3314 3459	1148 1123	114 98	72.42 % 73.91 %	25.09 % 24.00 %	2.49 % 2.09 %
Tuta	4623 4840	3623 3809	886 920	114 111	78.37 % 78.70 %	19.17 % 19.01 %	2.47 % 2.29 %
Juno.com	4672 4625	3685 3687	873 833	114 105	78.87 % 79.72 %	18.69 % 18.01 %	2.44 % 2.27 %
Mailfence	4722 4881	3686 3836	923 933	113 112	78.06 % 78.59 %	19.55 % 19.11 %	2.39 % 2.29 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.