Benchmark Email and Kit Email Deliverability Comparison

Benchmark Email

Kit

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.061 65.621	50.618 50.314	13.815 13.738	1.628 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 76.67 %	20.91 % 20.94 %	2.46 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5096 5042	3839 3840	1131 1080	126 122	75.33 % 76.16 %	22.19 % 21.42 %	2.47 % 2.42 %
Elektronics	4947 5023	3824 3896	1000 1009	123 118	77.30 % 77.56 %	20.21 % 20.09 %	2.49 % 2.35 %
Entertainment	5021 4933	3848 3725	1042 1090	131 118	76.64 % 75.51 %	20.75 % 22.10 %	2.61 % 2.39 %
Cosmetics & Beauty	5117 5085	3912 3936	1074 1031	131 118	76.45 % 77.40 %	20.99 % 20.28 %	2.56 % 2.32 %
Food & Drink	4942 5012	3770 3825	1048 1061	124 126	76.28 % 76.32 %	21.21 % 21.17 %	2.51 % 2.51 %
Home & Garden	4962 5076	3769 3873	1072 1079	121 124	75.96 % 76.30 %	21.60 % 21.26 %	2.44 % 2.44 %
Finance	5164 5014	4115 4023	929 879	120 112	79.69 % 80.24 %	17.99 % 17.53 %	2.32 % 2.23 %
Health	5057 5057	4077 4041	859 900	121 116	80.62 % 79.91 %	16.99 % 17.80 %	2.39 % 2.29 %
Pets	5210 5164	3989 3883	1084 1147	137 134	76.56 % 75.19 %	20.81 % 22.21 %	2.63 % 2.59 %
Sport & Fitness	5096 5206	3867 3990	1108 1088	121 128	75.88 % 76.64 %	21.74 % 20.90 %	2.37 % 2.46 %
Job & Career	5089 4969	3769 3680	1199 1170	121 119	74.06 % 74.06 %	23.56 % 23.55 %	2.38 % 2.39 %
Dating	5224 5040	3809 3677	1288 1244	127 119	72.91 % 72.96 %	24.66 % 24.68 %	2.43 % 2.36 %
Other	5136 5000	4030 3925	981 960	125 115	78.47 % 78.50 %	19.10 % 19.20 %	2.43 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4929 4683	3617 3410	1192 1173	120 100	73.38 % 72.82 %	24.18 % 25.05 %	2.43 % 2.14 %
Outlook Mail	4678 4706	3530 3575	1025 1022	123 109	75.46 % 75.97 %	21.91 % 21.72 %	2.63 % 2.32 %
Yahoo Mail	4535 4615	3437 3487	981 1020	117 108	75.79 % 75.56 %	21.63 % 22.10 %	2.58 % 2.34 %
AOL Mail	4583 4798	3482 3652	981 1033	120 113	75.98 % 76.12 %	21.41 % 21.53 %	2.62 % 2.36 %
Mail.com	4740 4671	3650 3636	975 922	115 113	77.00 % 77.84 %	20.57 % 19.74 %	2.43 % 2.42 %
Yandex Mail	4759 4736	3597 3582	1053 1041	109 113	75.58 % 75.63 %	22.13 % 21.98 %	2.29 % 2.39 %
GMX Mail	4721 4508	3532 3383	1078 1021	111 104	74.81 % 75.04 %	22.83 % 22.65 %	2.35 % 2.31 %
Zoho Mail	4629 4772	3604 3720	912 938	113 114	77.86 % 77.95 %	19.70 % 19.66 %	2.44 % 2.39 %
ProtonMail	4776 4515	3743 3546	914 851	119 118	78.37 % 78.54 %	19.14 % 18.85 %	2.49 % 2.61 %
Custom Mail	4773 4563	3802 3626	853 819	118 118	79.66 % 79.47 %	17.87 % 17.95 %	2.47 % 2.59 %
iCloud Mail	4661 4728	3377 3445	1162 1173	122 110	72.45 % 72.86 %	24.93 % 24.81 %	2.62 % 2.33 %
Tuta	4794 4836	3787 3793	891 925	116 118	78.99 % 78.43 %	18.59 % 19.13 %	2.42 % 2.44 %
Juno.com	4753 4616	3744 3645	896 859	113 112	78.77 % 78.96 %	18.85 % 18.61 %	2.38 % 2.43 %
Mailfence	4730 4874	3716 3814	902 941	112 119	78.56 % 78.25 %	19.07 % 19.31 %	2.37 % 2.44 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.