Benchmark Email and Kit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 44.416	333.419 37.223	88.752 5.651	17.095 1.542

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 83.81 %	20.20 % 12.72 %	3.89 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 3361	26519 2910	5880 364	1204 87	78.92 % 86.58 %	17.50 % 10.83 %	3.58 % 2.59 %
Elektronics	34087 3377	26011 2860	6791 395	1285 122	76.31 % 84.69 %	19.92 % 11.70 %	3.77 % 3.61 %
Entertainment	33356 3442	25365 2884	6709 441	1282 117	76.04 % 83.79 %	20.11 % 12.81 %	3.84 % 3.40 %
Cosmetics & Beauty	33565 3421	25450 2855	6805 435	1310 131	75.82 % 83.46 %	20.27 % 12.72 %	3.90 % 3.83 %
Food & Drink	33735 3326	26600 2853	5940 358	1195 115	78.85 % 85.78 %	17.61 % 10.76 %	3.54 % 3.46 %
Home & Garden	34029 3577	26913 3070	5938 387	1178 120	79.09 % 85.83 %	17.45 % 10.82 %	3.46 % 3.35 %
Finance	34003 3282	24647 2664	7889 486	1467 132	72.48 % 81.17 %	23.20 % 14.81 %	4.31 % 4.02 %
Health	34316 3448	25157 2836	7770 472	1389 140	73.31 % 82.25 %	22.64 % 13.69 %	4.05 % 4.06 %
Pets	33884 3305	26449 2824	6233 386	1202 95	78.06 % 85.45 %	18.40 % 11.68 %	3.55 % 2.87 %
Sport & Fitness	32992 3596	24767 2991	6889 495	1336 110	75.07 % 83.18 %	20.88 % 13.77 %	4.05 % 3.06 %
Job & Career	34201 3377	25217 2745	7465 497	1519 135	73.73 % 81.29 %	21.83 % 14.72 %	4.44 % 4.00 %
Dating	33728 3528	24063 2873	8223 526	1442 129	71.34 % 81.43 %	24.38 % 14.91 %	4.28 % 3.66 %
Other	33767 3376	26261 2858	6220 409	1286 109	77.77 % 84.66 %	18.42 % 12.11 %	3.81 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 3407	30864 2669	9849 586	1873 152	72.47 % 78.34 %	23.13 % 17.20 %	4.40 % 4.46 %
Outlook Mail	43114 3397	31460 2807	9826 476	1828 114	72.97 % 82.63 %	22.79 % 14.01 %	4.24 % 3.36 %
Yahoo Mail	42866 3466	32416 2863	8733 453	1717 150	75.62 % 82.60 %	20.37 % 13.07 %	4.01 % 4.33 %
AOL Mail	43079 3328	32512 2760	8852 448	1715 120	75.47 % 82.93 %	20.55 % 13.46 %	3.98 % 3.61 %
Mail.com	43174 3516	33131 2966	8423 429	1620 121	76.74 % 84.36 %	19.51 % 12.20 %	3.75 % 3.44 %
Yandex Mail	42806 3515	31653 2901	9347 489	1806 125	73.95 % 82.53 %	21.84 % 13.91 %	4.22 % 3.56 %
GMX Mail	43062 3380	32994 2895	8590 382	1478 103	76.62 % 85.65 %	19.95 % 11.30 %	3.43 % 3.05 %
Zoho Mail	42823 3340	33158 2867	8040 377	1625 96	77.43 % 85.84 %	18.77 % 11.29 %	3.79 % 2.87 %
ProtonMail	42664 3548	33118 3058	8018 378	1528 112	77.63 % 86.19 %	18.79 % 10.65 %	3.58 % 3.16 %
Custom Mail	42719 3393	33655 2934	7552 350	1512 109	78.78 % 86.47 %	17.68 % 10.32 %	3.54 % 3.21 %
iCloud Mail	3408 3427	2616 2715	627 562	165 150	76.76 % 79.22 %	18.40 % 16.40 %	4.84 % 4.38 %
Tuta	3421 3335	2865 2867	448 369	108 99	83.75 % 85.97 %	13.10 % 11.06 %	3.16 % 2.97 %
Juno.com	3544 3364	2977 2921	447 352	120 91	84.00 % 86.83 %	12.61 % 10.46 %	3.39 % 2.71 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.