Benchmark Email and Kit Email Deliverability Comparison

Benchmark Email

Kit

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.256 64.199	51.984 50.227	11.432 13.019	1.289 1.456

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.90 % 78.24 %	17.79 % 20.28 %	2.01 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5017 4862	3990 3822	947 1000	97 109	79.53 % 78.61 %	18.88 % 20.57 %	1.93 % 2.24 %
Elektronics	4959 4984	4054 3908	838 1013	112 108	81.75 % 78.41 %	16.90 % 20.33 %	2.26 % 2.17 %
Entertainment	5054 4853	4088 3776	905 989	100 107	80.89 % 77.81 %	17.91 % 20.38 %	1.98 % 2.20 %
Cosmetics & Beauty	4874 5017	3977 3966	852 993	96 104	81.60 % 79.05 %	17.48 % 19.79 %	1.97 % 2.07 %
Food & Drink	4756 5051	3832 3933	873 1035	99 118	80.57 % 77.87 %	18.36 % 20.49 %	2.08 % 2.34 %
Home & Garden	4986 5055	4050 3884	881 1076	103 110	81.23 % 76.83 %	17.67 % 21.29 %	2.07 % 2.18 %
Finance	4816 4966	3968 4011	772 878	107 110	82.39 % 80.77 %	16.03 % 17.68 %	2.22 % 2.22 %
Health	4962 4914	4116 3940	768 895	90 111	82.95 % 80.18 %	15.48 % 18.21 %	1.81 % 2.26 %
Pets	5128 4915	4149 3818	903 1026	97 117	80.91 % 77.68 %	17.61 % 20.87 %	1.89 % 2.38 %
Sport & Fitness	4893 4988	3945 3921	878 980	92 119	80.63 % 78.61 %	17.94 % 19.65 %	1.88 % 2.39 %
Job & Career	4916 4740	3906 3634	949 1027	104 110	79.45 % 76.67 %	19.30 % 21.67 %	2.12 % 2.32 %
Dating	4920 4881	3850 3693	1022 1123	94 114	78.25 % 75.66 %	20.77 % 23.01 %	1.91 % 2.34 %
Other	4975 4973	4059 3921	844 984	98 119	81.59 % 78.85 %	16.96 % 19.79 %	1.97 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4670 4621	3698 3520	936 1032	91 101	79.19 % 76.17 %	20.04 % 22.33 %	1.95 % 2.19 %
Outlook Mail	4924 4643	3941 3600	926 962	96 103	80.04 % 77.54 %	18.81 % 20.72 %	1.95 % 2.22 %
Yahoo Mail	4688 4629	3774 3586	856 959	95 102	80.50 % 77.47 %	18.26 % 20.72 %	2.03 % 2.20 %
AOL Mail	4499 4734	3634 3681	807 982	92 107	80.77 % 77.76 %	17.94 % 20.74 %	2.04 % 2.26 %
Mail.com	4687 4748	3838 3796	802 878	95 107	81.89 % 79.95 %	17.11 % 18.49 %	2.03 % 2.25 %
Yandex Mail	4988 4825	4005 3737	898 1026	97 116	80.29 % 77.45 %	18.00 % 21.26 %	1.94 % 2.40 %
GMX Mail	4755 4693	3794 3627	931 1016	89 103	79.79 % 77.29 %	19.58 % 21.65 %	1.87 % 2.19 %
Zoho Mail	4609 4655	3770 3691	755 910	97 104	81.80 % 79.29 %	16.38 % 19.55 %	2.10 % 2.23 %
ProtonMail	4768 4660	3915 3707	781 897	101 107	82.11 % 79.55 %	16.38 % 19.25 %	2.12 % 2.30 %
Custom Mail	4523 4697	3760 3769	699 863	86 109	83.13 % 80.24 %	15.45 % 18.37 %	1.90 % 2.32 %
iCloud Mail	4757 4629	3732 3466	977 1071	100 111	78.45 % 74.88 %	20.54 % 23.14 %	2.10 % 2.40 %
Tuta	4644 4831	3839 3840	749 935	93 109	82.67 % 79.49 %	16.13 % 19.35 %	2.00 % 2.26 %
Juno.com	4640 4702	3787 3744	768 885	97 111	81.62 % 79.63 %	16.55 % 18.82 %	2.09 % 2.36 %
Mailfence	3104 3132	2497 2463	547 603	60 66	80.44 % 78.64 %	17.62 % 19.25 %	1.93 % 2.11 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.