Benchmark Email and Kit Email Deliverability Comparison

Benchmark Email

Kit

In this comparison, the deliverability of Benchmark Email and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.291 65.682	51.770 50.857	13.154 13.425	1.367 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.10 % 77.43 %	19.84 % 20.44 %	2.06 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5153 4934	3949 3803	1101 1032	103 99	76.63 % 77.08 %	21.37 % 20.92 %	2.00 % 2.01 %
Elektronics	4958 5055	3899 3941	954 1011	105 103	78.64 % 77.96 %	19.24 % 20.00 %	2.12 % 2.04 %
Entertainment	5001 4928	3898 3792	999 1035	104 101	77.94 % 76.95 %	19.98 % 21.00 %	2.08 % 2.05 %
Cosmetics & Beauty	5061 5118	3979 3991	977 1023	105 104	78.62 % 77.98 %	19.30 % 19.99 %	2.07 % 2.03 %
Food & Drink	4952 5034	3841 3884	1009 1036	102 114	77.56 % 77.16 %	20.38 % 20.58 %	2.06 % 2.26 %
Home & Garden	5025 5153	3920 3928	1000 1118	105 107	78.01 % 76.23 %	19.90 % 21.70 %	2.09 % 2.08 %
Finance	5173 4996	4182 4055	877 837	114 104	80.84 % 81.16 %	16.95 % 16.75 %	2.20 % 2.08 %
Health	5211 5193	4237 4178	876 905	98 110	81.31 % 80.45 %	16.81 % 17.43 %	1.88 % 2.12 %
Pets	5136 5084	4006 3890	1021 1078	109 116	78.00 % 76.51 %	19.88 % 21.20 %	2.12 % 2.28 %
Sport & Fitness	5048 5108	3934 3960	1011 1035	103 113	77.93 % 77.53 %	20.03 % 20.26 %	2.04 % 2.21 %
Job & Career	5114 4965	3877 3736	1127 1122	110 107	75.81 % 75.25 %	22.04 % 22.60 %	2.15 % 2.16 %
Dating	5323 5067	3953 3721	1265 1233	105 113	74.26 % 73.44 %	23.76 % 24.33 %	1.97 % 2.23 %
Other	5136 5047	4095 3978	937 960	104 109	79.73 % 78.82 %	18.24 % 19.02 %	2.02 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4828 4611	3620 3416	1113 1106	95 89	74.98 % 74.08 %	23.05 % 23.99 %	1.97 % 1.93 %
Outlook Mail	4793 4718	3670 3624	1023 996	100 98	76.57 % 76.81 %	21.34 % 21.11 %	2.09 % 2.08 %
Yahoo Mail	4663 4739	3610 3614	951 1025	102 100	77.42 % 76.26 %	20.39 % 21.63 %	2.19 % 2.11 %
AOL Mail	4530 4678	3509 3600	925 979	96 99	77.46 % 76.96 %	20.42 % 20.93 %	2.12 % 2.12 %
Mail.com	4778 4706	3765 3722	917 879	96 105	78.80 % 79.09 %	19.19 % 18.68 %	2.01 % 2.23 %
Yandex Mail	4812 4695	3721 3578	1001 1010	90 107	77.33 % 76.21 %	20.80 % 21.51 %	1.87 % 2.28 %
GMX Mail	4740 4660	3594 3523	1056 1042	90 95	75.82 % 75.60 %	22.28 % 22.36 %	1.90 % 2.04 %
Zoho Mail	4651 4695	3695 3696	862 904	94 95	79.45 % 78.72 %	18.53 % 19.25 %	2.02 % 2.02 %
ProtonMail	4801 4557	3838 3621	857 834	106 102	79.94 % 79.46 %	17.85 % 18.30 %	2.21 % 2.24 %
Custom Mail	4694 4681	3817 3745	782 830	95 106	81.32 % 80.00 %	16.66 % 17.73 %	2.02 % 2.26 %
iCloud Mail	4792 4774	3550 3490	1133 1184	109 100	74.08 % 73.10 %	23.64 % 24.80 %	2.27 % 2.09 %
Tuta	4790 4811	3848 3803	841 907	101 101	80.33 % 79.05 %	17.56 % 18.85 %	2.11 % 2.10 %
Juno.com	4723 4612	3772 3652	851 853	100 107	79.86 % 79.18 %	18.02 % 18.50 %	2.12 % 2.32 %
Mailfence	4696 4745	3761 3773	842 876	93 96	80.09 % 79.52 %	17.93 % 18.46 %	1.98 % 2.02 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.