Kit and Amazon SES Email Deliverability Comparison

Kit

Amazon SES

In this comparison, the deliverability of Kit and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.946 66.270	51.041 49.732	13.503 14.713	1.402 1.825

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 75.04 %	20.48 % 22.20 %	2.13 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4980 5161	3830 3853	1049 1166	101 142	76.91 % 74.66 %	21.06 % 22.59 %	2.03 % 2.75 %
Elektronics	5025 4919	3920 3684	1000 1096	105 139	78.01 % 74.89 %	19.90 % 22.28 %	2.09 % 2.83 %
Entertainment	4935 5074	3777 3837	1052 1108	106 129	76.53 % 75.62 %	21.32 % 21.84 %	2.15 % 2.54 %
Cosmetics & Beauty	5214 5010	4061 3781	1045 1100	108 129	77.89 % 75.47 %	20.04 % 21.96 %	2.07 % 2.57 %
Food & Drink	5131 5249	3948 3892	1067 1211	116 146	76.94 % 74.15 %	20.80 % 23.07 %	2.26 % 2.78 %
Home & Garden	5101 5026	3921 3721	1072 1161	108 144	76.87 % 74.04 %	21.02 % 23.10 %	2.12 % 2.87 %
Finance	5025 5013	4072 3974	855 907	98 132	81.03 % 79.27 %	17.01 % 18.09 %	1.95 % 2.63 %
Health	5187 5091	4184 4000	895 958	108 133	80.66 % 78.57 %	17.25 % 18.82 %	2.08 % 2.61 %
Pets	5110 5099	3890 3796	1104 1160	116 143	76.13 % 74.45 %	21.60 % 22.75 %	2.27 % 2.80 %
Sport & Fitness	5292 5198	4096 3885	1076 1168	120 145	77.40 % 74.74 %	20.33 % 22.47 %	2.27 % 2.79 %
Job & Career	4926 5173	3681 3762	1140 1267	105 144	74.73 % 72.72 %	23.14 % 24.49 %	2.13 % 2.78 %
Dating	5051 5160	3729 3657	1216 1357	106 146	73.83 % 70.87 %	24.07 % 26.30 %	2.10 % 2.83 %
Other	4969 5097	3932 3890	932 1054	105 153	79.13 % 76.32 %	18.76 % 20.68 %	2.11 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4680 4853	3457 3466	1133 1250	90 137	73.87 % 71.42 %	24.21 % 25.76 %	1.92 % 2.82 %
Outlook Mail	4799 4676	3678 3438	1022 1110	99 128	76.64 % 73.52 %	21.30 % 23.74 %	2.06 % 2.74 %
Yahoo Mail	4717 4671	3592 3475	1026 1060	99 136	76.15 % 74.40 %	21.75 % 22.69 %	2.10 % 2.91 %
AOL Mail	4718 4862	3624 3626	996 1105	98 131	76.81 % 74.58 %	21.11 % 22.73 %	2.08 % 2.69 %
Mail.com	4728 4623	3731 3525	895 976	102 122	78.91 % 76.25 %	18.93 % 21.11 %	2.16 % 2.64 %
Yandex Mail	4695 4795	3578 3572	1013 1101	104 122	76.21 % 74.49 %	21.58 % 22.96 %	2.22 % 2.54 %
GMX Mail	4634 4634	3514 3410	1028 1098	92 126	75.83 % 73.59 %	22.18 % 23.69 %	1.99 % 2.72 %
Zoho Mail	4700 4727	3697 3577	903 1021	100 129	78.66 % 75.67 %	19.21 % 21.60 %	2.13 % 2.73 %
ProtonMail	4492 4841	3564 3750	825 958	103 133	79.34 % 77.46 %	18.37 % 19.79 %	2.29 % 2.75 %
Custom Mail	4608 4458	3690 3464	815 878	103 116	80.08 % 77.70 %	17.69 % 19.69 %	2.24 % 2.60 %
iCloud Mail	4781 4921	3518 3505	1161 1269	102 147	73.58 % 71.23 %	24.28 % 25.79 %	2.13 % 2.99 %
Tuta	4851 4834	3837 3701	913 992	101 141	79.10 % 76.56 %	18.82 % 20.52 %	2.08 % 2.92 %
Juno.com	4656 4628	3697 3560	856 937	103 131	79.40 % 76.92 %	18.38 % 20.25 %	2.21 % 2.83 %
Mailfence	4887 4747	3864 3663	917 958	106 126	79.07 % 77.16 %	18.76 % 20.18 %	2.17 % 2.65 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.