Kit and Amazon SES Email Deliverability Comparison

Kit

Amazon SES

In this comparison, the deliverability of Kit and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 66.041	50.857 49.987	13.425 14.393	1.400 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 75.69 %	20.44 % 21.79 %	2.13 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 5176	3803 3891	1032 1157	99 128	77.08 % 75.17 %	20.92 % 22.35 %	2.01 % 2.47 %
Elektronics	5055 4959	3941 3758	1011 1073	103 128	77.96 % 75.78 %	20.00 % 21.64 %	2.04 % 2.58 %
Entertainment	4928 5013	3792 3809	1035 1089	101 115	76.95 % 75.98 %	21.00 % 21.72 %	2.05 % 2.29 %
Cosmetics & Beauty	5118 5082	3991 3884	1023 1083	104 115	77.98 % 76.43 %	19.99 % 21.31 %	2.03 % 2.26 %
Food & Drink	5034 5138	3884 3866	1036 1142	114 130	77.16 % 75.24 %	20.58 % 22.23 %	2.26 % 2.53 %
Home & Garden	5153 5077	3928 3810	1118 1135	107 132	76.23 % 75.04 %	21.70 % 22.36 %	2.08 % 2.60 %
Finance	4996 5091	4055 4065	837 896	104 130	81.16 % 79.85 %	16.75 % 17.60 %	2.08 % 2.55 %
Health	5193 5068	4178 4017	905 926	110 125	80.45 % 79.26 %	17.43 % 18.27 %	2.12 % 2.47 %
Pets	5084 5058	3890 3791	1078 1140	116 127	76.51 % 74.95 %	21.20 % 22.54 %	2.28 % 2.51 %
Sport & Fitness	5108 5116	3960 3846	1035 1137	113 133	77.53 % 75.18 %	20.26 % 22.22 %	2.21 % 2.60 %
Job & Career	4965 5150	3736 3767	1122 1254	107 129	75.25 % 73.15 %	22.60 % 24.35 %	2.16 % 2.50 %
Dating	5067 5017	3721 3560	1233 1324	113 133	73.44 % 70.96 %	24.33 % 26.39 %	2.23 % 2.65 %
Other	5047 5096	3978 3923	960 1037	109 136	78.82 % 76.98 %	19.02 % 20.35 %	2.16 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4870	3416 3514	1106 1235	89 121	74.08 % 72.16 %	23.99 % 25.36 %	1.93 % 2.48 %
Outlook Mail	4718 4676	3624 3471	996 1085	98 120	76.81 % 74.23 %	21.11 % 23.20 %	2.08 % 2.57 %
Yahoo Mail	4739 4648	3614 3511	1025 1016	100 121	76.26 % 75.54 %	21.63 % 21.86 %	2.11 % 2.60 %
AOL Mail	4678 4816	3600 3634	979 1067	99 115	76.96 % 75.46 %	20.93 % 22.16 %	2.12 % 2.39 %
Mail.com	4706 4564	3722 3498	879 956	105 110	79.09 % 76.64 %	18.68 % 20.95 %	2.23 % 2.41 %
Yandex Mail	4695 4786	3578 3583	1010 1090	107 113	76.21 % 74.86 %	21.51 % 22.77 %	2.28 % 2.36 %
GMX Mail	4660 4640	3523 3440	1042 1080	95 120	75.60 % 74.14 %	22.36 % 23.28 %	2.04 % 2.59 %
Zoho Mail	4695 4693	3696 3563	904 1013	95 117	78.72 % 75.92 %	19.25 % 21.59 %	2.02 % 2.49 %
ProtonMail	4557 4856	3621 3783	834 951	102 122	79.46 % 77.90 %	18.30 % 19.58 %	2.24 % 2.51 %
Custom Mail	4681 4542	3745 3565	830 868	106 109	80.00 % 78.49 %	17.73 % 19.11 %	2.26 % 2.40 %
iCloud Mail	4774 4782	3490 3421	1184 1231	100 130	73.10 % 71.54 %	24.80 % 25.74 %	2.09 % 2.72 %
Tuta	4811 4850	3803 3751	907 968	101 131	79.05 % 77.34 %	18.85 % 19.96 %	2.10 % 2.70 %
Juno.com	4612 4636	3652 3609	853 908	107 119	79.18 % 77.85 %	18.50 % 19.59 %	2.32 % 2.57 %
Mailfence	4745 4682	3773 3644	876 925	96 113	79.52 % 77.83 %	18.46 % 19.76 %	2.02 % 2.41 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.