Kit and Amazon SES Email Deliverability Comparison

Kit

Amazon SES

In this comparison, the deliverability of Kit and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 64.456	50.227 51.232	13.019 12.207	1.456 1.447

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 79.48 %	20.28 % 18.94 %	2.27 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4838	3822 3818	1000 949	109 104	78.61 % 78.92 %	20.57 % 19.62 %	2.24 % 2.15 %
Elektronics	4984 5000	3908 3966	1013 937	108 111	78.41 % 79.32 %	20.33 % 18.74 %	2.17 % 2.22 %
Entertainment	4853 4804	3776 3820	989 908	107 104	77.81 % 79.52 %	20.38 % 18.90 %	2.20 % 2.16 %
Cosmetics & Beauty	5017 5054	3966 4039	993 942	104 106	79.05 % 79.92 %	19.79 % 18.64 %	2.07 % 2.10 %
Food & Drink	5051 5071	3933 4017	1035 974	118 117	77.87 % 79.22 %	20.49 % 19.21 %	2.34 % 2.31 %
Home & Garden	5055 5106	3884 4034	1076 997	110 117	76.83 % 79.01 %	21.29 % 19.53 %	2.18 % 2.29 %
Finance	4966 4930	4011 4057	878 795	110 110	80.77 % 82.29 %	17.68 % 16.13 %	2.22 % 2.23 %
Health	4914 4996	3940 4104	895 815	111 108	80.18 % 82.15 %	18.21 % 16.31 %	2.26 % 2.16 %
Pets	4915 4837	3818 3817	1026 954	117 113	77.68 % 78.91 %	20.87 % 19.72 %	2.38 % 2.34 %
Sport & Fitness	4988 4943	3921 3899	980 961	119 111	78.61 % 78.88 %	19.65 % 19.44 %	2.39 % 2.25 %
Job & Career	4740 5131	3634 4005	1027 1041	110 112	76.67 % 78.05 %	21.67 % 20.29 %	2.32 % 2.18 %
Dating	4881 4758	3693 3634	1123 1053	114 110	75.66 % 76.38 %	23.01 % 22.13 %	2.34 % 2.31 %
Other	4973 4988	3921 4022	984 881	119 124	78.85 % 80.63 %	19.79 % 17.66 %	2.39 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4760	3520 3677	1032 998	101 103	76.17 % 77.25 %	22.33 % 20.97 %	2.19 % 2.16 %
Outlook Mail	4643 4626	3600 3627	962 927	103 104	77.54 % 78.40 %	20.72 % 20.04 %	2.22 % 2.25 %
Yahoo Mail	4629 4532	3586 3628	959 831	102 101	77.47 % 80.05 %	20.72 % 18.34 %	2.20 % 2.23 %
AOL Mail	4734 4780	3681 3790	982 923	107 101	77.76 % 79.29 %	20.74 % 19.31 %	2.26 % 2.11 %
Mail.com	4748 4596	3796 3690	878 839	107 100	79.95 % 80.29 %	18.49 % 18.26 %	2.25 % 2.18 %
Yandex Mail	4825 4673	3737 3696	1026 917	116 111	77.45 % 79.09 %	21.26 % 19.62 %	2.40 % 2.38 %
GMX Mail	4693 4736	3627 3738	1016 914	103 109	77.29 % 78.93 %	21.65 % 19.30 %	2.19 % 2.30 %
Zoho Mail	4655 4798	3691 3835	910 896	104 107	79.29 % 79.93 %	19.55 % 18.67 %	2.23 % 2.23 %
ProtonMail	4660 4839	3707 3916	897 831	107 107	79.55 % 80.93 %	19.25 % 17.17 %	2.30 % 2.21 %
Custom Mail	4697 4720	3769 3865	863 801	109 101	80.24 % 81.89 %	18.37 % 16.97 %	2.32 % 2.14 %
iCloud Mail	4629 4771	3466 3666	1071 1030	111 118	74.88 % 76.84 %	23.14 % 21.59 %	2.40 % 2.47 %
Tuta	4831 4800	3840 3868	935 871	109 115	79.49 % 80.58 %	19.35 % 18.15 %	2.26 % 2.40 %
Juno.com	4702 4639	3744 3747	885 802	111 100	79.63 % 80.77 %	18.82 % 17.29 %	2.36 % 2.16 %
Mailfence	3132 3186	2463 2489	603 627	66 70	78.64 % 78.12 %	19.25 % 19.68 %	2.11 % 2.20 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.