Kit and Amazon SES Email Deliverability Comparison

Kit

Amazon SES

In this comparison, the deliverability of Kit and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 66.195	50.741 49.906	13.544 14.478	1.471 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 75.39 %	20.60 % 21.87 %	2.24 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 5319	4006 3992	1114 1177	119 150	76.46 % 75.05 %	21.26 % 22.13 %	2.27 % 2.82 %
Elektronics	4893 4743	3832 3580	952 1025	109 138	78.32 % 75.48 %	19.46 % 21.61 %	2.23 % 2.91 %
Entertainment	4949 5189	3761 3919	1078 1133	110 137	76.00 % 75.53 %	21.78 % 21.83 %	2.22 % 2.64 %
Cosmetics & Beauty	5035 4842	3924 3673	1001 1047	110 122	77.93 % 75.86 %	19.88 % 21.62 %	2.18 % 2.52 %
Food & Drink	5037 5176	3867 3874	1052 1153	118 149	76.77 % 74.85 %	20.89 % 22.28 %	2.34 % 2.88 %
Home & Garden	5043 5130	3881 3815	1047 1172	115 143	76.96 % 74.37 %	20.76 % 22.85 %	2.28 % 2.79 %
Finance	4986 5025	4022 3974	856 921	108 130	80.67 % 79.08 %	17.17 % 18.33 %	2.17 % 2.59 %
Health	5053 5079	4082 3983	860 960	111 136	80.78 % 78.42 %	17.02 % 18.90 %	2.20 % 2.68 %
Pets	5179 4968	3930 3726	1126 1110	123 132	75.88 % 75.00 %	21.74 % 22.34 %	2.37 % 2.66 %
Sport & Fitness	5135 5085	3924 3829	1093 1114	118 142	76.42 % 75.30 %	21.29 % 21.91 %	2.30 % 2.79 %
Job & Career	5132 5105	3835 3750	1180 1214	117 141	74.73 % 73.46 %	22.99 % 23.78 %	2.28 % 2.76 %
Dating	5113 5238	3758 3750	1244 1349	111 139	73.50 % 71.59 %	24.33 % 25.75 %	2.17 % 2.65 %
Other	4962 5296	3919 4041	941 1103	102 152	78.98 % 76.30 %	18.96 % 20.83 %	2.06 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4881	3365 3533	1138 1214	94 134	73.20 % 72.38 %	24.76 % 24.87 %	2.04 % 2.75 %
Outlook Mail	4816 4740	3671 3515	1042 1096	103 129	76.23 % 74.16 %	21.64 % 23.12 %	2.14 % 2.72 %
Yahoo Mail	4767 4752	3614 3511	1048 1108	105 133	75.81 % 73.88 %	21.98 % 23.32 %	2.20 % 2.80 %
AOL Mail	4718 4761	3609 3579	1007 1058	102 124	76.49 % 75.17 %	21.34 % 22.22 %	2.16 % 2.60 %
Mail.com	4694 4663	3673 3553	914 985	107 125	78.25 % 76.20 %	19.47 % 21.12 %	2.28 % 2.68 %
Yandex Mail	4654 4708	3551 3534	1002 1056	101 118	76.30 % 75.06 %	21.53 % 22.43 %	2.17 % 2.51 %
GMX Mail	4610 4685	3483 3453	1027 1110	100 122	75.55 % 73.70 %	22.28 % 23.69 %	2.17 % 2.60 %
Zoho Mail	4735 4670	3698 3547	926 992	111 131	78.10 % 75.95 %	19.56 % 21.24 %	2.34 % 2.81 %
ProtonMail	4580 4822	3630 3765	835 924	115 133	79.26 % 78.08 %	18.23 % 19.16 %	2.51 % 2.76 %
Custom Mail	4559 4433	3656 3458	796 853	107 122	80.19 % 78.01 %	17.46 % 19.24 %	2.35 % 2.75 %
iCloud Mail	4680 4799	3459 3441	1123 1219	98 139	73.91 % 71.70 %	24.00 % 25.40 %	2.09 % 2.90 %
Tuta	4840 4878	3809 3785	920 953	111 140	78.70 % 77.59 %	19.01 % 19.54 %	2.29 % 2.87 %
Juno.com	4625 4576	3687 3501	833 946	105 129	79.72 % 76.51 %	18.01 % 20.67 %	2.27 % 2.82 %
Mailfence	4881 4827	3836 3731	933 964	112 132	78.59 % 77.29 %	19.11 % 19.97 %	2.29 % 2.73 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.