Kit and Amazon SES Email Deliverability Comparison

Kit

Amazon SES

In this comparison, the deliverability of Kit and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.532 76.796	59.301 58.531	15.612 16.313	1.619 1.952

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.49 % 76.22 %	20.40 % 21.24 %	2.12 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5912 6096	4544 4639	1241 1298	127 159	76.86 % 76.10 %	20.99 % 21.29 %	2.15 % 2.61 %
Elektronics	5766 5759	4517 4393	1128 1211	121 155	78.34 % 76.28 %	19.56 % 21.03 %	2.10 % 2.69 %
Entertainment	5963 5912	4535 4526	1304 1239	124 147	76.05 % 76.56 %	21.87 % 20.96 %	2.08 % 2.49 %
Cosmetics & Beauty	5998 5686	4673 4358	1202 1187	123 141	77.91 % 76.64 %	20.04 % 20.88 %	2.05 % 2.48 %
Food & Drink	5958 5971	4579 4533	1250 1272	129 166	76.85 % 75.92 %	20.98 % 21.30 %	2.17 % 2.78 %
Home & Garden	5970 5924	4625 4444	1217 1327	128 153	77.47 % 75.02 %	20.39 % 22.40 %	2.14 % 2.58 %
Finance	5740 5801	4653 4612	968 1048	119 141	81.06 % 79.50 %	16.86 % 18.07 %	2.07 % 2.43 %
Health	5751 5676	4689 4496	936 1041	126 139	81.53 % 79.21 %	16.28 % 18.34 %	2.19 % 2.45 %
Pets	5989 5863	4607 4473	1252 1244	130 146	76.92 % 76.29 %	20.90 % 21.22 %	2.17 % 2.49 %
Sport & Fitness	5853 5981	4490 4518	1239 1311	124 152	76.71 % 75.54 %	21.17 % 21.92 %	2.12 % 2.54 %
Job & Career	5995 5911	4501 4393	1360 1366	134 152	75.08 % 74.32 %	22.69 % 23.11 %	2.24 % 2.57 %
Dating	5933 6055	4377 4357	1430 1553	126 145	73.77 % 71.96 %	24.10 % 25.65 %	2.12 % 2.39 %
Other	5704 6161	4511 4789	1085 1216	108 156	79.08 % 77.73 %	19.02 % 19.74 %	1.89 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5520 5507	4092 4008	1319 1360	109 139	74.13 % 72.78 %	23.89 % 24.70 %	1.97 % 2.52 %
Outlook Mail	5479 5624	4158 4190	1211 1294	110 140	75.89 % 74.50 %	22.10 % 23.01 %	2.01 % 2.49 %
Yahoo Mail	5595 5392	4278 4028	1203 1222	114 142	76.46 % 74.70 %	21.50 % 22.66 %	2.04 % 2.63 %
AOL Mail	5586 5396	4286 4057	1184 1210	116 129	76.73 % 75.19 %	21.20 % 22.42 %	2.08 % 2.39 %
Mail.com	5302 5505	4177 4255	1014 1113	111 137	78.78 % 77.29 %	19.12 % 20.22 %	2.09 % 2.49 %
Yandex Mail	5317 5633	4061 4298	1150 1205	106 130	76.38 % 76.30 %	21.63 % 21.39 %	1.99 % 2.31 %
GMX Mail	5513 5505	4162 4118	1232 1255	119 132	75.49 % 74.80 %	22.35 % 22.80 %	2.16 % 2.40 %
Zoho Mail	5551 5405	4352 4188	1075 1074	124 143	78.40 % 77.48 %	19.37 % 19.87 %	2.23 % 2.65 %
ProtonMail	5360 5571	4252 4377	985 1049	123 145	79.33 % 78.57 %	18.38 % 18.83 %	2.29 % 2.60 %
Custom Mail	5286 5241	4241 4131	931 966	114 144	80.23 % 78.82 %	17.61 % 18.43 %	2.16 % 2.75 %
iCloud Mail	5371 5680	3988 4096	1275 1434	108 150	74.25 % 72.11 %	23.74 % 25.25 %	2.01 % 2.64 %
Tuta	5665 5624	4487 4448	1057 1024	121 152	79.21 % 79.09 %	18.66 % 18.21 %	2.14 % 2.70 %
Juno.com	5545 5360	4458 4161	967 1066	120 133	80.40 % 77.63 %	17.44 % 19.89 %	2.16 % 2.48 %
Mailfence	5442 5353	4309 4176	1009 1041	124 136	79.18 % 78.01 %	18.54 % 19.45 %	2.28 % 2.54 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.