Kit and Amazon SES Email Deliverability Comparison

Kit

Amazon SES

In this comparison, the deliverability of Kit and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.621 66.036	50.314 49.737	13.738 14.491	1.569 1.808

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 75.32 %	20.94 % 21.94 %	2.39 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 5214	3840 3908	1080 1158	122 148	76.16 % 74.95 %	21.42 % 22.21 %	2.42 % 2.84 %
Elektronics	5023 4850	3896 3642	1009 1071	118 137	77.56 % 75.09 %	20.09 % 22.08 %	2.35 % 2.82 %
Entertainment	4933 5119	3725 3884	1090 1102	118 133	75.51 % 75.87 %	22.10 % 21.53 %	2.39 % 2.60 %
Cosmetics & Beauty	5085 4924	3936 3722	1031 1074	118 128	77.40 % 75.59 %	20.28 % 21.81 %	2.32 % 2.60 %
Food & Drink	5012 5217	3825 3868	1061 1204	126 145	76.32 % 74.14 %	21.17 % 23.08 %	2.51 % 2.78 %
Home & Garden	5076 5102	3873 3787	1079 1175	124 140	76.30 % 74.23 %	21.26 % 23.03 %	2.44 % 2.74 %
Finance	5014 5016	4023 3975	879 910	112 131	80.24 % 79.25 %	17.53 % 18.14 %	2.23 % 2.61 %
Health	5057 5061	4041 3985	900 942	116 134	79.91 % 78.74 %	17.80 % 18.61 %	2.29 % 2.65 %
Pets	5164 4986	3883 3735	1147 1118	134 133	75.19 % 74.91 %	22.21 % 22.42 %	2.59 % 2.67 %
Sport & Fitness	5206 5033	3990 3800	1088 1091	128 142	76.64 % 75.50 %	20.90 % 21.68 %	2.46 % 2.82 %
Job & Career	4969 5166	3680 3782	1170 1241	119 143	74.06 % 73.21 %	23.55 % 24.02 %	2.39 % 2.77 %
Dating	5040 5130	3677 3669	1244 1321	119 140	72.96 % 71.52 %	24.68 % 25.75 %	2.36 % 2.73 %
Other	5000 5218	3925 3980	960 1084	115 154	78.50 % 76.27 %	19.20 % 20.77 %	2.30 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4683 4899	3410 3520	1173 1243	100 136	72.82 % 71.85 %	25.05 % 25.37 %	2.14 % 2.78 %
Outlook Mail	4706 4615	3575 3424	1022 1064	109 127	75.97 % 74.19 %	21.72 % 23.06 %	2.32 % 2.75 %
Yahoo Mail	4615 4657	3487 3468	1020 1056	108 133	75.56 % 74.47 %	22.10 % 22.68 %	2.34 % 2.86 %
AOL Mail	4798 4765	3652 3549	1033 1089	113 127	76.12 % 74.48 %	21.53 % 22.85 %	2.36 % 2.67 %
Mail.com	4671 4684	3636 3584	922 978	113 122	77.84 % 76.52 %	19.74 % 20.88 %	2.42 % 2.60 %
Yandex Mail	4736 4694	3582 3508	1041 1065	113 121	75.63 % 74.73 %	21.98 % 22.69 %	2.39 % 2.58 %
GMX Mail	4508 4692	3383 3470	1021 1095	104 127	75.04 % 73.96 %	22.65 % 23.34 %	2.31 % 2.71 %
Zoho Mail	4772 4739	3720 3596	938 1013	114 130	77.95 % 75.88 %	19.66 % 21.38 %	2.39 % 2.74 %
ProtonMail	4515 4851	3546 3774	851 943	118 134	78.54 % 77.80 %	18.85 % 19.44 %	2.61 % 2.76 %
Custom Mail	4563 4470	3626 3477	819 874	118 119	79.47 % 77.79 %	17.95 % 19.55 %	2.59 % 2.66 %
iCloud Mail	4728 4787	3445 3429	1173 1219	110 139	72.86 % 71.63 %	24.81 % 25.46 %	2.33 % 2.90 %
Tuta	4836 4825	3793 3728	925 960	118 137	78.43 % 77.26 %	19.13 % 19.90 %	2.44 % 2.84 %
Juno.com	4616 4597	3645 3525	859 942	112 130	78.96 % 76.68 %	18.61 % 20.49 %	2.43 % 2.83 %
Mailfence	4874 4761	3814 3685	941 950	119 126	78.25 % 77.40 %	19.31 % 19.95 %	2.44 % 2.65 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.