Kit and Amazon SES Email Deliverability Comparison

Kit

Amazon SES

In this comparison, the deliverability of Kit and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 77.005	59.546 58.115	15.637 16.752	1.628 2.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 75.47 %	20.36 % 21.75 %	2.12 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 6185	4646 4653	1262 1353	129 179	76.96 % 75.23 %	20.90 % 21.88 %	2.14 % 2.89 %
Elektronics	5734 5641	4509 4262	1103 1208	122 171	78.64 % 75.55 %	19.24 % 21.41 %	2.13 % 3.03 %
Entertainment	5794 5966	4426 4517	1248 1290	120 159	76.39 % 75.71 %	21.54 % 21.62 %	2.07 % 2.67 %
Cosmetics & Beauty	5934 5704	4640 4340	1172 1214	122 150	78.19 % 76.09 %	19.75 % 21.28 %	2.06 % 2.63 %
Food & Drink	5909 6036	4558 4522	1222 1336	129 178	77.14 % 74.92 %	20.68 % 22.13 %	2.18 % 2.95 %
Home & Garden	5900 5952	4561 4433	1210 1355	129 164	77.31 % 74.48 %	20.51 % 22.77 %	2.19 % 2.76 %
Finance	5815 5847	4713 4638	982 1058	120 151	81.05 % 79.32 %	16.89 % 18.09 %	2.06 % 2.58 %
Health	5884 5799	4769 4532	989 1110	126 157	81.05 % 78.15 %	16.81 % 19.14 %	2.14 % 2.71 %
Pets	6051 5771	4624 4334	1293 1284	134 153	76.42 % 75.10 %	21.37 % 22.25 %	2.21 % 2.65 %
Sport & Fitness	6014 5974	4628 4502	1258 1302	128 170	76.95 % 75.36 %	20.92 % 21.79 %	2.13 % 2.85 %
Job & Career	6016 5898	4514 4328	1371 1403	131 167	75.03 % 73.38 %	22.79 % 23.79 %	2.18 % 2.83 %
Dating	5987 6064	4416 4326	1447 1578	124 160	73.76 % 71.34 %	24.17 % 26.02 %	2.07 % 2.64 %
Other	5736 6168	4542 4728	1080 1261	114 179	79.18 % 76.65 %	18.83 % 20.44 %	1.99 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5714	3962 4156	1308 1400	104 158	73.73 % 72.73 %	24.34 % 24.50 %	1.94 % 2.77 %
Outlook Mail	5566 5494	4246 4066	1206 1273	114 155	76.28 % 74.01 %	21.67 % 23.17 %	2.05 % 2.82 %
Yahoo Mail	5573 5514	4248 4084	1210 1272	115 158	76.22 % 74.07 %	21.71 % 23.07 %	2.06 % 2.87 %
AOL Mail	5492 5520	4219 4135	1159 1240	114 145	76.82 % 74.91 %	21.10 % 22.46 %	2.08 % 2.63 %
Mail.com	5453 5466	4295 4168	1040 1150	118 148	78.76 % 76.25 %	19.07 % 21.04 %	2.16 % 2.71 %
Yandex Mail	5432 5488	4159 4136	1163 1215	110 137	76.56 % 75.36 %	21.41 % 22.14 %	2.03 % 2.50 %
GMX Mail	5425 5433	4118 4019	1193 1266	114 148	75.91 % 73.97 %	21.99 % 23.30 %	2.10 % 2.72 %
Zoho Mail	5553 5493	4363 4196	1069 1142	121 155	78.57 % 76.39 %	19.25 % 20.79 %	2.18 % 2.82 %
ProtonMail	5414 5582	4308 4346	979 1080	127 156	79.57 % 77.86 %	18.08 % 19.35 %	2.35 % 2.79 %
Custom Mail	5273 5204	4240 4064	914 991	119 149	80.41 % 78.09 %	17.33 % 19.04 %	2.26 % 2.86 %
iCloud Mail	5457 5619	4062 4011	1286 1444	109 164	74.44 % 71.38 %	23.57 % 25.70 %	2.00 % 2.92 %
Tuta	5719 5664	4521 4405	1075 1097	123 162	79.05 % 77.77 %	18.80 % 19.37 %	2.15 % 2.86 %
Juno.com	5479 5290	4386 4060	975 1079	118 151	80.05 % 76.75 %	17.80 % 20.40 %	2.15 % 2.85 %
Mailfence	5601 5524	4419 4269	1060 1103	122 152	78.90 % 77.28 %	18.93 % 19.97 %	2.18 % 2.75 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.