Kit and Amazon SES Email Deliverability Comparison

Kit

Amazon SES

In this comparison, the deliverability of Kit and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.683 76.660	58.899 58.836	16.076 15.978	1.708 1.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 76.75 %	20.96 % 20.84 %	2.23 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5932 5917	4520 4510	1281 1258	131 149	76.20 % 76.22 %	21.59 % 21.26 %	2.21 % 2.52 %
Elektronics	5792 5909	4489 4546	1175 1212	128 151	77.50 % 76.93 %	20.29 % 20.51 %	2.21 % 2.56 %
Entertainment	6042 5926	4560 4538	1351 1244	131 144	75.47 % 76.58 %	22.36 % 20.99 %	2.17 % 2.43 %
Cosmetics & Beauty	5974 5802	4627 4486	1223 1178	124 138	77.45 % 77.32 %	20.47 % 20.30 %	2.08 % 2.38 %
Food & Drink	5990 5980	4558 4579	1296 1243	136 158	76.09 % 76.57 %	21.64 % 20.79 %	2.27 % 2.64 %
Home & Garden	5907 5907	4534 4456	1241 1308	132 143	76.76 % 75.44 %	21.01 % 22.14 %	2.23 % 2.42 %
Finance	5839 5841	4674 4672	1031 1038	134 131	80.05 % 79.99 %	17.66 % 17.77 %	2.29 % 2.24 %
Health	5627 5657	4576 4508	922 1017	129 132	81.32 % 79.69 %	16.39 % 17.98 %	2.29 % 2.33 %
Pets	6015 5830	4583 4460	1299 1235	133 135	76.19 % 76.50 %	21.60 % 21.18 %	2.21 % 2.32 %
Sport & Fitness	5868 5961	4457 4542	1278 1278	133 141	75.95 % 76.20 %	21.78 % 21.44 %	2.27 % 2.37 %
Job & Career	5988 5839	4460 4386	1387 1313	141 140	74.48 % 75.12 %	23.16 % 22.49 %	2.35 % 2.40 %
Dating	5981 6056	4379 4410	1470 1508	132 138	73.22 % 72.82 %	24.58 % 24.90 %	2.21 % 2.28 %
Other	5728 6035	4482 4743	1122 1146	124 146	78.25 % 78.59 %	19.59 % 18.99 %	2.16 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5589 5467	4115 4008	1354 1328	120 131	73.63 % 73.31 %	24.23 % 24.29 %	2.15 % 2.40 %
Outlook Mail	5466 5577	4102 4175	1244 1269	120 133	75.05 % 74.86 %	22.76 % 22.75 %	2.20 % 2.38 %
Yahoo Mail	5405 5411	4114 4091	1174 1187	117 133	76.11 % 75.61 %	21.72 % 21.94 %	2.16 % 2.46 %
AOL Mail	5633 5339	4293 4038	1218 1181	122 120	76.21 % 75.63 %	21.62 % 22.12 %	2.17 % 2.25 %
Mail.com	5329 5498	4167 4270	1045 1102	117 126	78.19 % 77.66 %	19.61 % 20.04 %	2.20 % 2.29 %
Yandex Mail	5352 5591	4035 4294	1210 1173	107 124	75.39 % 76.80 %	22.61 % 20.98 %	2.00 % 2.22 %
GMX Mail	5481 5506	4090 4150	1266 1231	125 125	74.62 % 75.37 %	23.10 % 22.36 %	2.28 % 2.27 %
Zoho Mail	5500 5437	4280 4246	1089 1058	131 133	77.82 % 78.09 %	19.80 % 19.46 %	2.38 % 2.45 %
ProtonMail	5513 5602	4323 4433	1060 1028	130 141	78.41 % 79.13 %	19.23 % 18.35 %	2.36 % 2.52 %
Custom Mail	5347 5239	4249 4162	975 939	123 138	79.47 % 79.44 %	18.23 % 17.92 %	2.30 % 2.63 %
iCloud Mail	5314 5718	3905 4161	1295 1415	114 142	73.49 % 72.77 %	24.37 % 24.75 %	2.15 % 2.48 %
Tuta	5620 5482	4418 4357	1074 983	128 142	78.61 % 79.48 %	19.11 % 17.93 %	2.28 % 2.59 %
Juno.com	5656 5379	4511 4209	1023 1042	122 128	79.76 % 78.25 %	18.09 % 19.37 %	2.16 % 2.38 %
Mailfence	5478 5414	4297 4242	1049 1042	132 130	78.44 % 78.35 %	19.15 % 19.25 %	2.41 % 2.40 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.