Kit and Amazon SES Email Deliverability Comparison

Kit

Amazon SES

In this comparison, the deliverability of Kit and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 65.251	50.481 50.995	13.230 12.880	1.420 1.512

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 78.15 %	20.38 % 19.74 %	2.19 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 5007	3792 3880	1020 1032	105 112	77.48 % 77.49 %	20.84 % 20.61 %	2.15 % 2.24 %
Elektronics	5030 5002	3922 3917	1020 978	105 119	77.97 % 78.31 %	20.28 % 19.55 %	2.09 % 2.38 %
Entertainment	4908 4940	3808 3861	1006 980	106 108	77.59 % 78.16 %	20.50 % 19.84 %	2.16 % 2.19 %
Cosmetics & Beauty	5065 5084	3980 4002	1006 985	100 107	78.58 % 78.72 %	19.86 % 19.37 %	1.97 % 2.10 %
Food & Drink	4988 5128	3861 3992	1016 1028	114 120	77.41 % 77.85 %	20.37 % 20.05 %	2.29 % 2.34 %
Home & Garden	5048 5035	3865 3904	1080 1025	107 121	76.56 % 77.54 %	21.39 % 20.36 %	2.12 % 2.40 %
Finance	4952 5047	3998 4121	864 813	108 119	80.74 % 81.65 %	17.45 % 16.11 %	2.18 % 2.36 %
Health	5084 5036	4083 4091	910 833	110 114	80.31 % 81.24 %	17.90 % 16.54 %	2.16 % 2.26 %
Pets	5014 4904	3851 3800	1061 1010	118 112	76.80 % 77.49 %	21.16 % 20.60 %	2.35 % 2.28 %
Sport & Fitness	5062 5080	3947 3956	1014 1019	115 120	77.97 % 77.87 %	20.03 % 20.06 %	2.27 % 2.36 %
Job & Career	4864 5195	3697 3957	1084 1128	107 117	76.01 % 76.17 %	22.29 % 21.71 %	2.20 % 2.25 %
Dating	5008 4876	3728 3617	1187 1141	111 119	74.44 % 74.18 %	23.70 % 23.40 %	2.22 % 2.44 %
Other	4994 4917	3949 3897	962 908	114 124	79.07 % 79.26 %	19.26 % 18.47 %	2.28 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4863	3460 3671	1070 1091	95 113	74.97 % 75.49 %	23.19 % 22.43 %	2.06 % 2.32 %
Outlook Mail	4732 4669	3659 3596	972 976	106 108	77.32 % 77.02 %	20.54 % 20.90 %	2.24 % 2.31 %
Yahoo Mail	4596 4612	3525 3624	976 895	99 106	76.70 % 78.58 %	21.24 % 19.41 %	2.15 % 2.30 %
AOL Mail	4786 4893	3707 3830	993 973	103 106	77.46 % 78.28 %	20.75 % 19.89 %	2.15 % 2.17 %
Mail.com	4724 4597	3756 3631	884 872	104 102	79.51 % 78.99 %	18.71 % 18.97 %	2.20 % 2.22 %
Yandex Mail	4809 4643	3687 3588	1032 961	108 105	76.67 % 77.28 %	21.46 % 20.70 %	2.25 % 2.26 %
GMX Mail	4636 4647	3545 3593	1018 965	99 108	76.47 % 77.32 %	21.96 % 20.77 %	2.14 % 2.32 %
Zoho Mail	4604 4696	3626 3688	901 912	98 108	78.76 % 78.53 %	19.57 % 19.42 %	2.13 % 2.30 %
ProtonMail	4602 4871	3648 3895	873 865	100 112	79.27 % 79.96 %	18.97 % 17.76 %	2.17 % 2.30 %
Custom Mail	4653 4628	3729 3738	838 798	107 102	80.14 % 80.77 %	18.01 % 17.24 %	2.30 % 2.20 %
iCloud Mail	4683 4756	3462 3559	1135 1088	105 119	73.93 % 74.83 %	24.24 % 22.88 %	2.24 % 2.50 %
Tuta	4804 4809	3807 3810	907 895	107 120	79.25 % 79.23 %	18.88 % 18.61 %	2.23 % 2.50 %
Juno.com	4682 4601	3714 3672	883 817	108 109	79.33 % 79.81 %	18.86 % 17.76 %	2.31 % 2.37 %
Mailfence	3985 3966	3156 3100	748 772	81 94	79.20 % 78.16 %	18.77 % 19.47 %	2.03 % 2.37 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.