Amazon SES and Kit Email Deliverability Comparison

Amazon SES

Kit

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.270 65.946	49.732 51.041	14.713 13.503	1.825 1.402

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.04 % 77.40 %	22.20 % 20.48 %	2.75 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5161 4980	3853 3830	1166 1049	142 101	74.66 % 76.91 %	22.59 % 21.06 %	2.75 % 2.03 %
Elektronics	4919 5025	3684 3920	1096 1000	139 105	74.89 % 78.01 %	22.28 % 19.90 %	2.83 % 2.09 %
Entertainment	5074 4935	3837 3777	1108 1052	129 106	75.62 % 76.53 %	21.84 % 21.32 %	2.54 % 2.15 %
Cosmetics & Beauty	5010 5214	3781 4061	1100 1045	129 108	75.47 % 77.89 %	21.96 % 20.04 %	2.57 % 2.07 %
Food & Drink	5249 5131	3892 3948	1211 1067	146 116	74.15 % 76.94 %	23.07 % 20.80 %	2.78 % 2.26 %
Home & Garden	5026 5101	3721 3921	1161 1072	144 108	74.04 % 76.87 %	23.10 % 21.02 %	2.87 % 2.12 %
Finance	5013 5025	3974 4072	907 855	132 98	79.27 % 81.03 %	18.09 % 17.01 %	2.63 % 1.95 %
Health	5091 5187	4000 4184	958 895	133 108	78.57 % 80.66 %	18.82 % 17.25 %	2.61 % 2.08 %
Pets	5099 5110	3796 3890	1160 1104	143 116	74.45 % 76.13 %	22.75 % 21.60 %	2.80 % 2.27 %
Sport & Fitness	5198 5292	3885 4096	1168 1076	145 120	74.74 % 77.40 %	22.47 % 20.33 %	2.79 % 2.27 %
Job & Career	5173 4926	3762 3681	1267 1140	144 105	72.72 % 74.73 %	24.49 % 23.14 %	2.78 % 2.13 %
Dating	5160 5051	3657 3729	1357 1216	146 106	70.87 % 73.83 %	26.30 % 24.07 %	2.83 % 2.10 %
Other	5097 4969	3890 3932	1054 932	153 105	76.32 % 79.13 %	20.68 % 18.76 %	3.00 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4853 4680	3466 3457	1250 1133	137 90	71.42 % 73.87 %	25.76 % 24.21 %	2.82 % 1.92 %
Outlook Mail	4676 4799	3438 3678	1110 1022	128 99	73.52 % 76.64 %	23.74 % 21.30 %	2.74 % 2.06 %
Yahoo Mail	4671 4717	3475 3592	1060 1026	136 99	74.40 % 76.15 %	22.69 % 21.75 %	2.91 % 2.10 %
AOL Mail	4862 4718	3626 3624	1105 996	131 98	74.58 % 76.81 %	22.73 % 21.11 %	2.69 % 2.08 %
Mail.com	4623 4728	3525 3731	976 895	122 102	76.25 % 78.91 %	21.11 % 18.93 %	2.64 % 2.16 %
Yandex Mail	4795 4695	3572 3578	1101 1013	122 104	74.49 % 76.21 %	22.96 % 21.58 %	2.54 % 2.22 %
GMX Mail	4634 4634	3410 3514	1098 1028	126 92	73.59 % 75.83 %	23.69 % 22.18 %	2.72 % 1.99 %
Zoho Mail	4727 4700	3577 3697	1021 903	129 100	75.67 % 78.66 %	21.60 % 19.21 %	2.73 % 2.13 %
ProtonMail	4841 4492	3750 3564	958 825	133 103	77.46 % 79.34 %	19.79 % 18.37 %	2.75 % 2.29 %
Custom Mail	4458 4608	3464 3690	878 815	116 103	77.70 % 80.08 %	19.69 % 17.69 %	2.60 % 2.24 %
iCloud Mail	4921 4781	3505 3518	1269 1161	147 102	71.23 % 73.58 %	25.79 % 24.28 %	2.99 % 2.13 %
Tuta	4834 4851	3701 3837	992 913	141 101	76.56 % 79.10 %	20.52 % 18.82 %	2.92 % 2.08 %
Juno.com	4628 4656	3560 3697	937 856	131 103	76.92 % 79.40 %	20.25 % 18.38 %	2.83 % 2.21 %
Mailfence	4747 4887	3663 3864	958 917	126 106	77.16 % 79.07 %	20.18 % 18.76 %	2.65 % 2.17 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.