Amazon SES and Kit Email Deliverability Comparison

Amazon SES

Kit

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.044 76.851	58.352 59.110	16.710 16.016	1.982 1.725

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.74 % 76.92 %	21.69 % 20.84 %	2.57 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6007 5790	4524 4429	1330 1237	153 124	75.31 % 76.49 %	22.14 % 21.36 %	2.55 % 2.14 %
Elektronics	5772 5892	4373 4557	1248 1207	151 128	75.76 % 77.34 %	21.62 % 20.49 %	2.62 % 2.17 %
Entertainment	5892 5791	4489 4418	1260 1248	143 125	76.19 % 76.29 %	21.38 % 21.55 %	2.43 % 2.16 %
Cosmetics & Beauty	5882 6041	4494 4696	1248 1215	140 130	76.40 % 77.74 %	21.22 % 20.11 %	2.38 % 2.15 %
Food & Drink	6119 5936	4595 4544	1365 1250	159 142	75.09 % 76.55 %	22.31 % 21.06 %	2.60 % 2.39 %
Home & Garden	5851 6036	4367 4584	1330 1320	154 132	74.64 % 75.94 %	22.73 % 21.87 %	2.63 % 2.19 %
Finance	5938 5859	4736 4715	1054 1018	148 126	79.76 % 80.47 %	17.75 % 17.37 %	2.49 % 2.15 %
Health	5959 6036	4738 4832	1071 1069	150 135	79.51 % 80.05 %	17.97 % 17.71 %	2.52 % 2.24 %
Pets	5855 5947	4408 4517	1296 1288	151 142	75.29 % 75.95 %	22.13 % 21.66 %	2.58 % 2.39 %
Sport & Fitness	5967 6099	4490 4689	1320 1267	157 143	75.25 % 76.88 %	22.12 % 20.77 %	2.63 % 2.34 %
Job & Career	5968 5759	4377 4287	1436 1339	155 133	73.34 % 74.44 %	24.06 % 23.25 %	2.60 % 2.31 %
Dating	5915 5849	4218 4278	1541 1438	156 133	71.31 % 73.14 %	26.05 % 24.59 %	2.64 % 2.27 %
Other	5919 5816	4543 4564	1211 1120	165 132	76.75 % 78.47 %	20.46 % 19.26 %	2.79 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5658 5390	4080 3964	1431 1313	147 113	72.11 % 73.54 %	25.29 % 24.36 %	2.60 % 2.10 %
Outlook Mail	5458 5593	4051 4271	1267 1202	140 120	74.22 % 76.36 %	23.21 % 21.49 %	2.57 % 2.15 %
Yahoo Mail	5422 5517	4075 4184	1201 1211	146 122	75.16 % 75.84 %	22.15 % 21.95 %	2.69 % 2.21 %
AOL Mail	5648 5481	4257 4187	1251 1173	140 121	75.37 % 76.39 %	22.15 % 21.40 %	2.48 % 2.21 %
Mail.com	5338 5477	4104 4304	1101 1047	133 126	76.88 % 78.58 %	20.63 % 19.12 %	2.49 % 2.30 %
Yandex Mail	5596 5474	4201 4143	1260 1203	135 128	75.07 % 75.69 %	22.52 % 21.98 %	2.41 % 2.34 %
GMX Mail	5379 5419	3993 4079	1250 1224	136 116	74.23 % 75.27 %	23.24 % 22.59 %	2.53 % 2.14 %
Zoho Mail	5471 5477	4177 4285	1156 1069	138 123	76.35 % 78.24 %	21.13 % 19.52 %	2.52 % 2.25 %
ProtonMail	5612 5331	4383 4202	1085 1003	144 126	78.10 % 78.82 %	19.33 % 18.81 %	2.57 % 2.36 %
Custom Mail	5236 5465	4110 4342	997 995	129 128	78.50 % 79.45 %	19.04 % 18.21 %	2.46 % 2.34 %
iCloud Mail	5686 5589	4080 4056	1446 1407	160 126	71.76 % 72.57 %	25.43 % 25.17 %	2.81 % 2.25 %
Tuta	5642 5611	4371 4409	1115 1075	156 127	77.47 % 78.58 %	19.76 % 19.16 %	2.76 % 2.26 %
Juno.com	5430 5425	4222 4273	1066 1024	142 128	77.75 % 78.76 %	19.63 % 18.88 %	2.62 % 2.36 %
Mailfence	5468 5602	4248 4411	1084 1070	136 121	77.69 % 78.74 %	19.82 % 19.10 %	2.49 % 2.16 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.