Amazon SES and Kit Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 44.416	37.888 37.223	5.018 5.651	1.422 1.542

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 83.81 %	11.32 % 12.72 %	3.21 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 3361	2974 2910	308 364	85 87	88.33 % 86.58 %	9.15 % 10.83 %	2.52 % 2.59 %
Elektronics	3485 3377	3026 2860	361 395	98 122	86.83 % 84.69 %	10.36 % 11.70 %	2.81 % 3.61 %
Entertainment	3424 3442	2918 2884	388 441	118 117	85.22 % 83.79 %	11.33 % 12.81 %	3.45 % 3.40 %
Cosmetics & Beauty	3469 3421	2956 2855	398 435	115 131	85.21 % 83.46 %	11.47 % 12.72 %	3.32 % 3.83 %
Food & Drink	3318 3326	2931 2853	305 358	82 115	88.34 % 85.78 %	9.19 % 10.76 %	2.47 % 3.46 %
Home & Garden	3457 3577	3035 3070	322 387	100 120	87.79 % 85.83 %	9.31 % 10.82 %	2.89 % 3.35 %
Finance	3435 3282	2838 2664	468 486	129 132	82.62 % 81.17 %	13.62 % 14.81 %	3.76 % 4.02 %
Health	3419 3448	2870 2836	426 472	123 140	83.94 % 82.25 %	12.46 % 13.69 %	3.60 % 4.06 %
Pets	3333 3305	2878 2824	343 386	112 95	86.35 % 85.45 %	10.29 % 11.68 %	3.36 % 2.87 %
Sport & Fitness	3464 3596	2918 2991	435 495	111 110	84.24 % 83.18 %	12.56 % 13.77 %	3.20 % 3.06 %
Job & Career	3415 3377	2847 2745	456 497	112 135	83.37 % 81.29 %	13.35 % 14.72 %	3.28 % 4.00 %
Dating	3331 3528	2758 2873	448 526	125 129	82.80 % 81.43 %	13.45 % 14.91 %	3.75 % 3.66 %
Other	3411 3376	2939 2858	360 409	112 109	86.16 % 84.66 %	10.55 % 12.11 %	3.28 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 3407	2784 2669	547 586	166 152	79.61 % 78.34 %	15.64 % 17.20 %	4.75 % 4.46 %
Outlook Mail	3327 3397	2787 2807	424 476	116 114	83.77 % 82.63 %	12.74 % 14.01 %	3.49 % 3.36 %
Yahoo Mail	3487 3466	2963 2863	406 453	118 150	84.97 % 82.60 %	11.64 % 13.07 %	3.38 % 4.33 %
AOL Mail	3283 3328	2790 2760	390 448	103 120	84.98 % 82.93 %	11.88 % 13.46 %	3.14 % 3.61 %
Mail.com	3482 3516	2979 2966	383 429	120 121	85.55 % 84.36 %	11.00 % 12.20 %	3.45 % 3.44 %
Yandex Mail	3405 3515	2837 2901	444 489	124 125	83.32 % 82.53 %	13.04 % 13.91 %	3.64 % 3.56 %
GMX Mail	3320 3380	2898 2895	322 382	100 103	87.29 % 85.65 %	9.70 % 11.30 %	3.01 % 3.05 %
Zoho Mail	3513 3340	3087 2867	337 377	89 96	87.87 % 85.84 %	9.59 % 11.29 %	2.53 % 2.87 %
ProtonMail	3388 3548	2988 3058	307 378	93 112	88.19 % 86.19 %	9.06 % 10.65 %	2.74 % 3.16 %
Custom Mail	3372 3393	2983 2934	307 350	82 109	88.46 % 86.47 %	9.10 % 10.32 %	2.43 % 3.21 %
iCloud Mail	3517 3427	2862 2715	527 562	128 150	81.38 % 79.22 %	14.98 % 16.40 %	3.64 % 4.38 %
Tuta	3361 3335	2943 2867	320 369	98 99	87.56 % 85.97 %	9.52 % 11.06 %	2.92 % 2.97 %
Juno.com	3376 3364	2987 2921	304 352	85 91	88.48 % 86.83 %	9.00 % 10.46 %	2.52 % 2.71 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.