Amazon SES and Kit Email Deliverability Comparison

Amazon SES

Kit

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.036 65.621	49.737 50.314	14.491 13.738	1.808 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 76.67 %	21.94 % 20.94 %	2.74 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5214 5042	3908 3840	1158 1080	148 122	74.95 % 76.16 %	22.21 % 21.42 %	2.84 % 2.42 %
Elektronics	4850 5023	3642 3896	1071 1009	137 118	75.09 % 77.56 %	22.08 % 20.09 %	2.82 % 2.35 %
Entertainment	5119 4933	3884 3725	1102 1090	133 118	75.87 % 75.51 %	21.53 % 22.10 %	2.60 % 2.39 %
Cosmetics & Beauty	4924 5085	3722 3936	1074 1031	128 118	75.59 % 77.40 %	21.81 % 20.28 %	2.60 % 2.32 %
Food & Drink	5217 5012	3868 3825	1204 1061	145 126	74.14 % 76.32 %	23.08 % 21.17 %	2.78 % 2.51 %
Home & Garden	5102 5076	3787 3873	1175 1079	140 124	74.23 % 76.30 %	23.03 % 21.26 %	2.74 % 2.44 %
Finance	5016 5014	3975 4023	910 879	131 112	79.25 % 80.24 %	18.14 % 17.53 %	2.61 % 2.23 %
Health	5061 5057	3985 4041	942 900	134 116	78.74 % 79.91 %	18.61 % 17.80 %	2.65 % 2.29 %
Pets	4986 5164	3735 3883	1118 1147	133 134	74.91 % 75.19 %	22.42 % 22.21 %	2.67 % 2.59 %
Sport & Fitness	5033 5206	3800 3990	1091 1088	142 128	75.50 % 76.64 %	21.68 % 20.90 %	2.82 % 2.46 %
Job & Career	5166 4969	3782 3680	1241 1170	143 119	73.21 % 74.06 %	24.02 % 23.55 %	2.77 % 2.39 %
Dating	5130 5040	3669 3677	1321 1244	140 119	71.52 % 72.96 %	25.75 % 24.68 %	2.73 % 2.36 %
Other	5218 5000	3980 3925	1084 960	154 115	76.27 % 78.50 %	20.77 % 19.20 %	2.95 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4899 4683	3520 3410	1243 1173	136 100	71.85 % 72.82 %	25.37 % 25.05 %	2.78 % 2.14 %
Outlook Mail	4615 4706	3424 3575	1064 1022	127 109	74.19 % 75.97 %	23.06 % 21.72 %	2.75 % 2.32 %
Yahoo Mail	4657 4615	3468 3487	1056 1020	133 108	74.47 % 75.56 %	22.68 % 22.10 %	2.86 % 2.34 %
AOL Mail	4765 4798	3549 3652	1089 1033	127 113	74.48 % 76.12 %	22.85 % 21.53 %	2.67 % 2.36 %
Mail.com	4684 4671	3584 3636	978 922	122 113	76.52 % 77.84 %	20.88 % 19.74 %	2.60 % 2.42 %
Yandex Mail	4694 4736	3508 3582	1065 1041	121 113	74.73 % 75.63 %	22.69 % 21.98 %	2.58 % 2.39 %
GMX Mail	4692 4508	3470 3383	1095 1021	127 104	73.96 % 75.04 %	23.34 % 22.65 %	2.71 % 2.31 %
Zoho Mail	4739 4772	3596 3720	1013 938	130 114	75.88 % 77.95 %	21.38 % 19.66 %	2.74 % 2.39 %
ProtonMail	4851 4515	3774 3546	943 851	134 118	77.80 % 78.54 %	19.44 % 18.85 %	2.76 % 2.61 %
Custom Mail	4470 4563	3477 3626	874 819	119 118	77.79 % 79.47 %	19.55 % 17.95 %	2.66 % 2.59 %
iCloud Mail	4787 4728	3429 3445	1219 1173	139 110	71.63 % 72.86 %	25.46 % 24.81 %	2.90 % 2.33 %
Tuta	4825 4836	3728 3793	960 925	137 118	77.26 % 78.43 %	19.90 % 19.13 %	2.84 % 2.44 %
Juno.com	4597 4616	3525 3645	942 859	130 112	76.68 % 78.96 %	20.49 % 18.61 %	2.83 % 2.43 %
Mailfence	4761 4874	3685 3814	950 941	126 119	77.40 % 78.25 %	19.95 % 19.31 %	2.65 % 2.44 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.