Amazon SES and Kit Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 61.995	53.094 51.860	6.813 7.987	1.902 2.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 83.65 %	11.02 % 12.88 %	3.08 % 3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 4737	4192 4091	419 514	109 132	88.81 % 86.36 %	8.88 % 10.85 %	2.31 % 2.79 %
Elektronics	4776 4732	4171 4010	482 563	123 159	87.33 % 84.74 %	10.09 % 11.90 %	2.58 % 3.36 %
Entertainment	4756 4768	4077 3994	527 621	152 153	85.72 % 83.77 %	11.08 % 13.02 %	3.20 % 3.21 %
Cosmetics & Beauty	4777 4743	4088 3955	535 612	154 176	85.58 % 83.39 %	11.20 % 12.90 %	3.22 % 3.71 %
Food & Drink	4706 4671	4169 4002	421 512	116 157	88.59 % 85.68 %	8.95 % 10.96 %	2.46 % 3.36 %
Home & Garden	4845 4966	4282 4262	438 546	125 158	88.38 % 85.82 %	9.04 % 10.99 %	2.58 % 3.18 %
Finance	4786 4566	3975 3691	635 690	176 185	83.05 % 80.84 %	13.27 % 15.11 %	3.68 % 4.05 %
Health	4729 4844	3993 3976	571 675	165 193	84.44 % 82.08 %	12.07 % 13.93 %	3.49 % 3.98 %
Pets	4720 4682	4094 3986	471 552	155 144	86.74 % 85.13 %	9.98 % 11.79 %	3.28 % 3.08 %
Sport & Fitness	4840 5030	4094 4164	592 701	154 165	84.59 % 82.78 %	12.23 % 13.94 %	3.18 % 3.28 %
Job & Career	4734 4664	3959 3779	620 694	155 191	83.63 % 81.02 %	13.10 % 14.88 %	3.27 % 4.10 %
Dating	4657 4875	3875 3965	613 736	169 174	83.21 % 81.33 %	13.16 % 15.10 %	3.63 % 3.57 %
Other	4763 4717	4125 3985	489 571	149 161	86.61 % 84.48 %	10.27 % 12.11 %	3.13 % 3.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4712	3870 3684	742 816	214 212	80.19 % 78.18 %	15.38 % 17.32 %	4.43 % 4.50 %
Outlook Mail	4719 4782	3990 3927	586 679	143 176	84.55 % 82.12 %	12.42 % 14.20 %	3.03 % 3.68 %
Yahoo Mail	4812 4769	4106 3946	550 635	156 188	85.33 % 82.74 %	11.43 % 13.32 %	3.24 % 3.94 %
AOL Mail	4619 4790	3947 3982	531 646	141 162	85.45 % 83.13 %	11.50 % 13.49 %	3.05 % 3.38 %
Mail.com	4838 4895	4174 4120	514 609	150 166	86.28 % 84.17 %	10.62 % 12.44 %	3.10 % 3.39 %
Yandex Mail	4778 4946	4004 4068	605 701	169 177	83.80 % 82.25 %	12.66 % 14.17 %	3.54 % 3.58 %
GMX Mail	4720 4739	4138 4031	446 547	136 161	87.67 % 85.06 %	9.45 % 11.54 %	2.88 % 3.40 %
Zoho Mail	4852 4662	4271 3996	455 527	126 139	88.03 % 85.71 %	9.38 % 11.30 %	2.60 % 2.98 %
ProtonMail	4705 4884	4161 4208	414 522	130 154	88.44 % 86.16 %	8.80 % 10.69 %	2.76 % 3.15 %
Custom Mail	4642 4750	4125 4107	410 498	107 145	88.86 % 86.46 %	8.83 % 10.48 %	2.31 % 3.05 %
iCloud Mail	4873 4756	3982 3766	710 787	181 203	81.72 % 79.18 %	14.57 % 16.55 %	3.71 % 4.27 %
Tuta	4698 4679	4132 4017	438 527	128 135	87.95 % 85.85 %	9.32 % 11.26 %	2.72 % 2.89 %
Juno.com	4727 4631	4194 4008	412 493	121 130	88.72 % 86.55 %	8.72 % 10.65 %	2.56 % 2.81 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.