Amazon SES and Kit Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 8.857	7.419 7.409	1.179 1.114	332 334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 83.65 %	13.20 % 12.58 %	3.72 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 655	527 571	68 69	22 15	85.41 % 87.18 %	11.02 % 10.53 %	3.57 % 2.29 %
Elektronics	707 705	595 590	87 82	25 33	84.16 % 83.69 %	12.31 % 11.63 %	3.54 % 4.68 %
Entertainment	677 699	568 578	88 90	21 31	83.90 % 82.69 %	13.00 % 12.88 %	3.10 % 4.43 %
Cosmetics & Beauty	743 709	613 585	97 90	33 34	82.50 % 82.51 %	13.06 % 12.69 %	4.44 % 4.80 %
Food & Drink	625 659	545 569	69 69	11 21	87.20 % 86.34 %	11.04 % 10.47 %	1.76 % 3.19 %
Home & Garden	714 665	607 571	81 71	26 23	85.01 % 85.86 %	11.34 % 10.68 %	3.64 % 3.46 %
Finance	699 647	564 530	106 97	29 20	80.69 % 81.92 %	15.16 % 14.99 %	4.15 % 3.09 %
Health	703 694	560 574	106 92	37 28	79.66 % 82.71 %	15.08 % 13.26 %	5.26 % 4.03 %
Pets	671 663	565 563	83 76	23 24	84.20 % 84.92 %	12.37 % 11.46 %	3.43 % 3.62 %
Sport & Fitness	712 726	585 604	101 101	26 21	82.16 % 83.20 %	14.19 % 13.91 %	3.65 % 2.89 %
Job & Career	687 673	563 550	103 98	21 25	81.95 % 81.72 %	14.99 % 14.56 %	3.06 % 3.71 %
Dating	677 706	545 568	103 102	29 36	80.50 % 80.45 %	15.21 % 14.45 %	4.28 % 5.10 %
Other	698 656	582 556	87 77	29 23	83.38 % 84.76 %	12.46 % 11.74 %	4.15 % 3.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 706	522 544	120 123	39 39	76.65 % 77.05 %	17.62 % 17.42 %	5.73 % 5.52 %
Outlook Mail	682 665	557 549	100 89	25 27	81.67 % 82.56 %	14.66 % 13.38 %	3.67 % 4.06 %
Yahoo Mail	743 687	603 570	101 88	39 29	81.16 % 82.97 %	13.59 % 12.81 %	5.25 % 4.22 %
AOL Mail	679 616	569 507	91 83	19 26	83.80 % 82.31 %	13.40 % 13.47 %	2.80 % 4.22 %
Mail.com	682 681	563 571	85 86	34 24	82.55 % 83.85 %	12.46 % 12.63 %	4.99 % 3.52 %
Yandex Mail	674 689	550 563	100 96	24 30	81.60 % 81.71 %	14.84 % 13.93 %	3.56 % 4.35 %
GMX Mail	677 701	574 602	79 78	24 21	84.79 % 85.88 %	11.67 % 11.13 %	3.55 % 3.00 %
Zoho Mail	717 656	609 559	84 74	24 23	84.94 % 85.21 %	11.72 % 11.28 %	3.35 % 3.51 %
ProtonMail	690 736	590 638	76 77	24 21	85.51 % 86.68 %	11.01 % 10.46 %	3.48 % 2.85 %
Custom Mail	636 680	556 588	69 67	11 25	87.42 % 86.47 %	10.85 % 9.85 %	1.73 % 3.68 %
iCloud Mail	716 741	569 589	122 118	25 34	79.47 % 79.49 %	17.04 % 15.92 %	3.49 % 4.59 %
Tuta	689 645	584 555	80 70	25 20	84.76 % 86.05 %	11.61 % 10.85 %	3.63 % 3.10 %
Juno.com	664 654	573 574	72 65	19 15	86.30 % 87.77 %	10.84 % 9.94 %	2.86 % 2.29 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.