Amazon SES and Kit Email Deliverability Comparison

Amazon SES

Kit

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 64.199	51.232 50.227	12.207 13.019	1.447 1.456

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 78.24 %	18.94 % 20.28 %	2.24 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 4862	3818 3822	949 1000	104 109	78.92 % 78.61 %	19.62 % 20.57 %	2.15 % 2.24 %
Elektronics	5000 4984	3966 3908	937 1013	111 108	79.32 % 78.41 %	18.74 % 20.33 %	2.22 % 2.17 %
Entertainment	4804 4853	3820 3776	908 989	104 107	79.52 % 77.81 %	18.90 % 20.38 %	2.16 % 2.20 %
Cosmetics & Beauty	5054 5017	4039 3966	942 993	106 104	79.92 % 79.05 %	18.64 % 19.79 %	2.10 % 2.07 %
Food & Drink	5071 5051	4017 3933	974 1035	117 118	79.22 % 77.87 %	19.21 % 20.49 %	2.31 % 2.34 %
Home & Garden	5106 5055	4034 3884	997 1076	117 110	79.01 % 76.83 %	19.53 % 21.29 %	2.29 % 2.18 %
Finance	4930 4966	4057 4011	795 878	110 110	82.29 % 80.77 %	16.13 % 17.68 %	2.23 % 2.22 %
Health	4996 4914	4104 3940	815 895	108 111	82.15 % 80.18 %	16.31 % 18.21 %	2.16 % 2.26 %
Pets	4837 4915	3817 3818	954 1026	113 117	78.91 % 77.68 %	19.72 % 20.87 %	2.34 % 2.38 %
Sport & Fitness	4943 4988	3899 3921	961 980	111 119	78.88 % 78.61 %	19.44 % 19.65 %	2.25 % 2.39 %
Job & Career	5131 4740	4005 3634	1041 1027	112 110	78.05 % 76.67 %	20.29 % 21.67 %	2.18 % 2.32 %
Dating	4758 4881	3634 3693	1053 1123	110 114	76.38 % 75.66 %	22.13 % 23.01 %	2.31 % 2.34 %
Other	4988 4973	4022 3921	881 984	124 119	80.63 % 78.85 %	17.66 % 19.79 %	2.49 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4621	3677 3520	998 1032	103 101	77.25 % 76.17 %	20.97 % 22.33 %	2.16 % 2.19 %
Outlook Mail	4626 4643	3627 3600	927 962	104 103	78.40 % 77.54 %	20.04 % 20.72 %	2.25 % 2.22 %
Yahoo Mail	4532 4629	3628 3586	831 959	101 102	80.05 % 77.47 %	18.34 % 20.72 %	2.23 % 2.20 %
AOL Mail	4780 4734	3790 3681	923 982	101 107	79.29 % 77.76 %	19.31 % 20.74 %	2.11 % 2.26 %
Mail.com	4596 4748	3690 3796	839 878	100 107	80.29 % 79.95 %	18.26 % 18.49 %	2.18 % 2.25 %
Yandex Mail	4673 4825	3696 3737	917 1026	111 116	79.09 % 77.45 %	19.62 % 21.26 %	2.38 % 2.40 %
GMX Mail	4736 4693	3738 3627	914 1016	109 103	78.93 % 77.29 %	19.30 % 21.65 %	2.30 % 2.19 %
Zoho Mail	4798 4655	3835 3691	896 910	107 104	79.93 % 79.29 %	18.67 % 19.55 %	2.23 % 2.23 %
ProtonMail	4839 4660	3916 3707	831 897	107 107	80.93 % 79.55 %	17.17 % 19.25 %	2.21 % 2.30 %
Custom Mail	4720 4697	3865 3769	801 863	101 109	81.89 % 80.24 %	16.97 % 18.37 %	2.14 % 2.32 %
iCloud Mail	4771 4629	3666 3466	1030 1071	118 111	76.84 % 74.88 %	21.59 % 23.14 %	2.47 % 2.40 %
Tuta	4800 4831	3868 3840	871 935	115 109	80.58 % 79.49 %	18.15 % 19.35 %	2.40 % 2.26 %
Juno.com	4639 4702	3747 3744	802 885	100 111	80.77 % 79.63 %	17.29 % 18.82 %	2.16 % 2.36 %
Mailfence	3186 3132	2489 2463	627 603	70 66	78.12 % 78.64 %	19.68 % 19.25 %	2.20 % 2.11 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.