Amazon SES and Kit Email Deliverability Comparison

Amazon SES

Kit

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.796 76.532	58.531 59.301	16.313 15.612	1.952 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 77.49 %	21.24 % 20.40 %	2.54 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 5912	4639 4544	1298 1241	159 127	76.10 % 76.86 %	21.29 % 20.99 %	2.61 % 2.15 %
Elektronics	5759 5766	4393 4517	1211 1128	155 121	76.28 % 78.34 %	21.03 % 19.56 %	2.69 % 2.10 %
Entertainment	5912 5963	4526 4535	1239 1304	147 124	76.56 % 76.05 %	20.96 % 21.87 %	2.49 % 2.08 %
Cosmetics & Beauty	5686 5998	4358 4673	1187 1202	141 123	76.64 % 77.91 %	20.88 % 20.04 %	2.48 % 2.05 %
Food & Drink	5971 5958	4533 4579	1272 1250	166 129	75.92 % 76.85 %	21.30 % 20.98 %	2.78 % 2.17 %
Home & Garden	5924 5970	4444 4625	1327 1217	153 128	75.02 % 77.47 %	22.40 % 20.39 %	2.58 % 2.14 %
Finance	5801 5740	4612 4653	1048 968	141 119	79.50 % 81.06 %	18.07 % 16.86 %	2.43 % 2.07 %
Health	5676 5751	4496 4689	1041 936	139 126	79.21 % 81.53 %	18.34 % 16.28 %	2.45 % 2.19 %
Pets	5863 5989	4473 4607	1244 1252	146 130	76.29 % 76.92 %	21.22 % 20.90 %	2.49 % 2.17 %
Sport & Fitness	5981 5853	4518 4490	1311 1239	152 124	75.54 % 76.71 %	21.92 % 21.17 %	2.54 % 2.12 %
Job & Career	5911 5995	4393 4501	1366 1360	152 134	74.32 % 75.08 %	23.11 % 22.69 %	2.57 % 2.24 %
Dating	6055 5933	4357 4377	1553 1430	145 126	71.96 % 73.77 %	25.65 % 24.10 %	2.39 % 2.12 %
Other	6161 5704	4789 4511	1216 1085	156 108	77.73 % 79.08 %	19.74 % 19.02 %	2.53 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5520	4008 4092	1360 1319	139 109	72.78 % 74.13 %	24.70 % 23.89 %	2.52 % 1.97 %
Outlook Mail	5624 5479	4190 4158	1294 1211	140 110	74.50 % 75.89 %	23.01 % 22.10 %	2.49 % 2.01 %
Yahoo Mail	5392 5595	4028 4278	1222 1203	142 114	74.70 % 76.46 %	22.66 % 21.50 %	2.63 % 2.04 %
AOL Mail	5396 5586	4057 4286	1210 1184	129 116	75.19 % 76.73 %	22.42 % 21.20 %	2.39 % 2.08 %
Mail.com	5505 5302	4255 4177	1113 1014	137 111	77.29 % 78.78 %	20.22 % 19.12 %	2.49 % 2.09 %
Yandex Mail	5633 5317	4298 4061	1205 1150	130 106	76.30 % 76.38 %	21.39 % 21.63 %	2.31 % 1.99 %
GMX Mail	5505 5513	4118 4162	1255 1232	132 119	74.80 % 75.49 %	22.80 % 22.35 %	2.40 % 2.16 %
Zoho Mail	5405 5551	4188 4352	1074 1075	143 124	77.48 % 78.40 %	19.87 % 19.37 %	2.65 % 2.23 %
ProtonMail	5571 5360	4377 4252	1049 985	145 123	78.57 % 79.33 %	18.83 % 18.38 %	2.60 % 2.29 %
Custom Mail	5241 5286	4131 4241	966 931	144 114	78.82 % 80.23 %	18.43 % 17.61 %	2.75 % 2.16 %
iCloud Mail	5680 5371	4096 3988	1434 1275	150 108	72.11 % 74.25 %	25.25 % 23.74 %	2.64 % 2.01 %
Tuta	5624 5665	4448 4487	1024 1057	152 121	79.09 % 79.21 %	18.21 % 18.66 %	2.70 % 2.14 %
Juno.com	5360 5545	4161 4458	1066 967	133 120	77.63 % 80.40 %	19.89 % 17.44 %	2.48 % 2.16 %
Mailfence	5353 5442	4176 4309	1041 1009	136 124	78.01 % 79.18 %	19.45 % 18.54 %	2.54 % 2.28 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.