Amazon SES and Kit Email Deliverability Comparison

Amazon SES

Kit

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.005 76.811	58.115 59.546	16.752 15.637	2.138 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 77.52 %	21.75 % 20.36 %	2.78 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6185 6037	4653 4646	1353 1262	179 129	75.23 % 76.96 %	21.88 % 20.90 %	2.89 % 2.14 %
Elektronics	5641 5734	4262 4509	1208 1103	171 122	75.55 % 78.64 %	21.41 % 19.24 %	3.03 % 2.13 %
Entertainment	5966 5794	4517 4426	1290 1248	159 120	75.71 % 76.39 %	21.62 % 21.54 %	2.67 % 2.07 %
Cosmetics & Beauty	5704 5934	4340 4640	1214 1172	150 122	76.09 % 78.19 %	21.28 % 19.75 %	2.63 % 2.06 %
Food & Drink	6036 5909	4522 4558	1336 1222	178 129	74.92 % 77.14 %	22.13 % 20.68 %	2.95 % 2.18 %
Home & Garden	5952 5900	4433 4561	1355 1210	164 129	74.48 % 77.31 %	22.77 % 20.51 %	2.76 % 2.19 %
Finance	5847 5815	4638 4713	1058 982	151 120	79.32 % 81.05 %	18.09 % 16.89 %	2.58 % 2.06 %
Health	5799 5884	4532 4769	1110 989	157 126	78.15 % 81.05 %	19.14 % 16.81 %	2.71 % 2.14 %
Pets	5771 6051	4334 4624	1284 1293	153 134	75.10 % 76.42 %	22.25 % 21.37 %	2.65 % 2.21 %
Sport & Fitness	5974 6014	4502 4628	1302 1258	170 128	75.36 % 76.95 %	21.79 % 20.92 %	2.85 % 2.13 %
Job & Career	5898 6016	4328 4514	1403 1371	167 131	73.38 % 75.03 %	23.79 % 22.79 %	2.83 % 2.18 %
Dating	6064 5987	4326 4416	1578 1447	160 124	71.34 % 73.76 %	26.02 % 24.17 %	2.64 % 2.07 %
Other	6168 5736	4728 4542	1261 1080	179 114	76.65 % 79.18 %	20.44 % 18.83 %	2.90 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5714 5374	4156 3962	1400 1308	158 104	72.73 % 73.73 %	24.50 % 24.34 %	2.77 % 1.94 %
Outlook Mail	5494 5566	4066 4246	1273 1206	155 114	74.01 % 76.28 %	23.17 % 21.67 %	2.82 % 2.05 %
Yahoo Mail	5514 5573	4084 4248	1272 1210	158 115	74.07 % 76.22 %	23.07 % 21.71 %	2.87 % 2.06 %
AOL Mail	5520 5492	4135 4219	1240 1159	145 114	74.91 % 76.82 %	22.46 % 21.10 %	2.63 % 2.08 %
Mail.com	5466 5453	4168 4295	1150 1040	148 118	76.25 % 78.76 %	21.04 % 19.07 %	2.71 % 2.16 %
Yandex Mail	5488 5432	4136 4159	1215 1163	137 110	75.36 % 76.56 %	22.14 % 21.41 %	2.50 % 2.03 %
GMX Mail	5433 5425	4019 4118	1266 1193	148 114	73.97 % 75.91 %	23.30 % 21.99 %	2.72 % 2.10 %
Zoho Mail	5493 5553	4196 4363	1142 1069	155 121	76.39 % 78.57 %	20.79 % 19.25 %	2.82 % 2.18 %
ProtonMail	5582 5414	4346 4308	1080 979	156 127	77.86 % 79.57 %	19.35 % 18.08 %	2.79 % 2.35 %
Custom Mail	5204 5273	4064 4240	991 914	149 119	78.09 % 80.41 %	19.04 % 17.33 %	2.86 % 2.26 %
iCloud Mail	5619 5457	4011 4062	1444 1286	164 109	71.38 % 74.44 %	25.70 % 23.57 %	2.92 % 2.00 %
Tuta	5664 5719	4405 4521	1097 1075	162 123	77.77 % 79.05 %	19.37 % 18.80 %	2.86 % 2.15 %
Juno.com	5290 5479	4060 4386	1079 975	151 118	76.75 % 80.05 %	20.40 % 17.80 %	2.85 % 2.15 %
Mailfence	5524 5601	4269 4419	1103 1060	152 122	77.28 % 78.90 %	19.97 % 18.93 %	2.75 % 2.18 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.