Amazon SES and Kit Email Deliverability Comparison

Amazon SES

Kit

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.195 65.756	49.906 50.741	14.478 13.544	1.811 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 77.17 %	21.87 % 20.60 %	2.74 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5319 5239	3992 4006	1177 1114	150 119	75.05 % 76.46 %	22.13 % 21.26 %	2.82 % 2.27 %
Elektronics	4743 4893	3580 3832	1025 952	138 109	75.48 % 78.32 %	21.61 % 19.46 %	2.91 % 2.23 %
Entertainment	5189 4949	3919 3761	1133 1078	137 110	75.53 % 76.00 %	21.83 % 21.78 %	2.64 % 2.22 %
Cosmetics & Beauty	4842 5035	3673 3924	1047 1001	122 110	75.86 % 77.93 %	21.62 % 19.88 %	2.52 % 2.18 %
Food & Drink	5176 5037	3874 3867	1153 1052	149 118	74.85 % 76.77 %	22.28 % 20.89 %	2.88 % 2.34 %
Home & Garden	5130 5043	3815 3881	1172 1047	143 115	74.37 % 76.96 %	22.85 % 20.76 %	2.79 % 2.28 %
Finance	5025 4986	3974 4022	921 856	130 108	79.08 % 80.67 %	18.33 % 17.17 %	2.59 % 2.17 %
Health	5079 5053	3983 4082	960 860	136 111	78.42 % 80.78 %	18.90 % 17.02 %	2.68 % 2.20 %
Pets	4968 5179	3726 3930	1110 1126	132 123	75.00 % 75.88 %	22.34 % 21.74 %	2.66 % 2.37 %
Sport & Fitness	5085 5135	3829 3924	1114 1093	142 118	75.30 % 76.42 %	21.91 % 21.29 %	2.79 % 2.30 %
Job & Career	5105 5132	3750 3835	1214 1180	141 117	73.46 % 74.73 %	23.78 % 22.99 %	2.76 % 2.28 %
Dating	5238 5113	3750 3758	1349 1244	139 111	71.59 % 73.50 %	25.75 % 24.33 %	2.65 % 2.17 %
Other	5296 4962	4041 3919	1103 941	152 102	76.30 % 78.98 %	20.83 % 18.96 %	2.87 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4881 4597	3533 3365	1214 1138	134 94	72.38 % 73.20 %	24.87 % 24.76 %	2.75 % 2.04 %
Outlook Mail	4740 4816	3515 3671	1096 1042	129 103	74.16 % 76.23 %	23.12 % 21.64 %	2.72 % 2.14 %
Yahoo Mail	4752 4767	3511 3614	1108 1048	133 105	73.88 % 75.81 %	23.32 % 21.98 %	2.80 % 2.20 %
AOL Mail	4761 4718	3579 3609	1058 1007	124 102	75.17 % 76.49 %	22.22 % 21.34 %	2.60 % 2.16 %
Mail.com	4663 4694	3553 3673	985 914	125 107	76.20 % 78.25 %	21.12 % 19.47 %	2.68 % 2.28 %
Yandex Mail	4708 4654	3534 3551	1056 1002	118 101	75.06 % 76.30 %	22.43 % 21.53 %	2.51 % 2.17 %
GMX Mail	4685 4610	3453 3483	1110 1027	122 100	73.70 % 75.55 %	23.69 % 22.28 %	2.60 % 2.17 %
Zoho Mail	4670 4735	3547 3698	992 926	131 111	75.95 % 78.10 %	21.24 % 19.56 %	2.81 % 2.34 %
ProtonMail	4822 4580	3765 3630	924 835	133 115	78.08 % 79.26 %	19.16 % 18.23 %	2.76 % 2.51 %
Custom Mail	4433 4559	3458 3656	853 796	122 107	78.01 % 80.19 %	19.24 % 17.46 %	2.75 % 2.35 %
iCloud Mail	4799 4680	3441 3459	1219 1123	139 98	71.70 % 73.91 %	25.40 % 24.00 %	2.90 % 2.09 %
Tuta	4878 4840	3785 3809	953 920	140 111	77.59 % 78.70 %	19.54 % 19.01 %	2.87 % 2.29 %
Juno.com	4576 4625	3501 3687	946 833	129 105	76.51 % 79.72 %	20.67 % 18.01 %	2.82 % 2.27 %
Mailfence	4827 4881	3731 3836	964 933	132 112	77.29 % 78.59 %	19.97 % 19.11 %	2.73 % 2.29 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.