Amazon SES and Kit Email Deliverability Comparison

Amazon SES

Kit

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.041 65.682	49.987 50.857	14.393 13.425	1.661 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 77.43 %	21.79 % 20.44 %	2.52 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 4934	3891 3803	1157 1032	128 99	75.17 % 77.08 %	22.35 % 20.92 %	2.47 % 2.01 %
Elektronics	4959 5055	3758 3941	1073 1011	128 103	75.78 % 77.96 %	21.64 % 20.00 %	2.58 % 2.04 %
Entertainment	5013 4928	3809 3792	1089 1035	115 101	75.98 % 76.95 %	21.72 % 21.00 %	2.29 % 2.05 %
Cosmetics & Beauty	5082 5118	3884 3991	1083 1023	115 104	76.43 % 77.98 %	21.31 % 19.99 %	2.26 % 2.03 %
Food & Drink	5138 5034	3866 3884	1142 1036	130 114	75.24 % 77.16 %	22.23 % 20.58 %	2.53 % 2.26 %
Home & Garden	5077 5153	3810 3928	1135 1118	132 107	75.04 % 76.23 %	22.36 % 21.70 %	2.60 % 2.08 %
Finance	5091 4996	4065 4055	896 837	130 104	79.85 % 81.16 %	17.60 % 16.75 %	2.55 % 2.08 %
Health	5068 5193	4017 4178	926 905	125 110	79.26 % 80.45 %	18.27 % 17.43 %	2.47 % 2.12 %
Pets	5058 5084	3791 3890	1140 1078	127 116	74.95 % 76.51 %	22.54 % 21.20 %	2.51 % 2.28 %
Sport & Fitness	5116 5108	3846 3960	1137 1035	133 113	75.18 % 77.53 %	22.22 % 20.26 %	2.60 % 2.21 %
Job & Career	5150 4965	3767 3736	1254 1122	129 107	73.15 % 75.25 %	24.35 % 22.60 %	2.50 % 2.16 %
Dating	5017 5067	3560 3721	1324 1233	133 113	70.96 % 73.44 %	26.39 % 24.33 %	2.65 % 2.23 %
Other	5096 5047	3923 3978	1037 960	136 109	76.98 % 78.82 %	20.35 % 19.02 %	2.67 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4870 4611	3514 3416	1235 1106	121 89	72.16 % 74.08 %	25.36 % 23.99 %	2.48 % 1.93 %
Outlook Mail	4676 4718	3471 3624	1085 996	120 98	74.23 % 76.81 %	23.20 % 21.11 %	2.57 % 2.08 %
Yahoo Mail	4648 4739	3511 3614	1016 1025	121 100	75.54 % 76.26 %	21.86 % 21.63 %	2.60 % 2.11 %
AOL Mail	4816 4678	3634 3600	1067 979	115 99	75.46 % 76.96 %	22.16 % 20.93 %	2.39 % 2.12 %
Mail.com	4564 4706	3498 3722	956 879	110 105	76.64 % 79.09 %	20.95 % 18.68 %	2.41 % 2.23 %
Yandex Mail	4786 4695	3583 3578	1090 1010	113 107	74.86 % 76.21 %	22.77 % 21.51 %	2.36 % 2.28 %
GMX Mail	4640 4660	3440 3523	1080 1042	120 95	74.14 % 75.60 %	23.28 % 22.36 %	2.59 % 2.04 %
Zoho Mail	4693 4695	3563 3696	1013 904	117 95	75.92 % 78.72 %	21.59 % 19.25 %	2.49 % 2.02 %
ProtonMail	4856 4557	3783 3621	951 834	122 102	77.90 % 79.46 %	19.58 % 18.30 %	2.51 % 2.24 %
Custom Mail	4542 4681	3565 3745	868 830	109 106	78.49 % 80.00 %	19.11 % 17.73 %	2.40 % 2.26 %
iCloud Mail	4782 4774	3421 3490	1231 1184	130 100	71.54 % 73.10 %	25.74 % 24.80 %	2.72 % 2.09 %
Tuta	4850 4811	3751 3803	968 907	131 101	77.34 % 79.05 %	19.96 % 18.85 %	2.70 % 2.10 %
Juno.com	4636 4612	3609 3652	908 853	119 107	77.85 % 79.18 %	19.59 % 18.50 %	2.57 % 2.32 %
Mailfence	4682 4745	3644 3773	925 876	113 96	77.83 % 79.52 %	19.76 % 18.46 %	2.41 % 2.02 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.