Amazon SES and Kit Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 70.870	60.903 59.155	7.663 9.240	2.145 2.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 83.47 %	10.84 % 13.04 %	3.03 % 3.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 5419	4775 4672	467 594	124 153	88.99 % 86.22 %	8.70 % 10.96 %	2.31 % 2.82 %
Elektronics	5513 5399	4825 4553	546 653	142 193	87.52 % 84.33 %	9.90 % 12.09 %	2.58 % 3.57 %
Entertainment	5474 5474	4714 4567	595 723	165 184	86.12 % 83.43 %	10.87 % 13.21 %	3.01 % 3.36 %
Cosmetics & Beauty	5483 5397	4703 4495	600 700	180 202	85.77 % 83.29 %	10.94 % 12.97 %	3.28 % 3.74 %
Food & Drink	5431 5336	4821 4555	481 595	129 186	88.77 % 85.36 %	8.86 % 11.15 %	2.38 % 3.49 %
Home & Garden	5531 5656	4903 4848	490 632	138 176	88.65 % 85.71 %	8.86 % 11.17 %	2.50 % 3.11 %
Finance	5441 5244	4533 4237	710 799	198 208	83.31 % 80.80 %	13.05 % 15.24 %	3.64 % 3.97 %
Health	5394 5525	4563 4526	643 779	188 220	84.59 % 81.92 %	11.92 % 14.10 %	3.49 % 3.98 %
Pets	5401 5343	4707 4543	528 639	166 161	87.15 % 85.03 %	9.78 % 11.96 %	3.07 % 3.01 %
Sport & Fitness	5481 5709	4646 4717	660 803	175 189	84.77 % 82.62 %	12.04 % 14.07 %	3.19 % 3.31 %
Job & Career	5387 5371	4514 4339	698 811	175 221	83.79 % 80.79 %	12.96 % 15.10 %	3.25 % 4.11 %
Dating	5355 5570	4472 4524	691 850	192 196	83.51 % 81.22 %	12.90 % 15.26 %	3.59 % 3.52 %
Other	5454 5427	4727 4579	554 662	173 186	86.67 % 84.37 %	10.16 % 12.20 %	3.17 % 3.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 5434	4434 4230	837 948	238 256	80.49 % 77.84 %	15.19 % 17.45 %	4.32 % 4.71 %
Outlook Mail	5392 5466	4570 4487	661 784	161 195	84.76 % 82.09 %	12.26 % 14.34 %	2.99 % 3.57 %
Yahoo Mail	5500 5430	4705 4481	621 732	174 217	85.55 % 82.52 %	11.29 % 13.48 %	3.16 % 4.00 %
AOL Mail	5323 5480	4562 4543	601 749	160 188	85.70 % 82.90 %	11.29 % 13.67 %	3.01 % 3.43 %
Mail.com	5465 5555	4730 4664	569 699	166 192	86.55 % 83.96 %	10.41 % 12.58 %	3.04 % 3.46 %
Yandex Mail	5401 5623	4542 4613	673 806	186 204	84.10 % 82.04 %	12.46 % 14.33 %	3.44 % 3.63 %
GMX Mail	5407 5401	4757 4587	500 629	150 185	87.98 % 84.93 %	9.25 % 11.65 %	2.77 % 3.43 %
Zoho Mail	5584 5360	4922 4584	515 614	147 162	88.14 % 85.52 %	9.22 % 11.46 %	2.63 % 3.02 %
ProtonMail	5388 5605	4781 4829	464 608	143 168	88.73 % 86.16 %	8.61 % 10.85 %	2.65 % 3.00 %
Custom Mail	5329 5428	4744 4684	461 578	124 166	89.02 % 86.29 %	8.65 % 10.65 %	2.33 % 3.06 %
iCloud Mail	5558 5431	4547 4295	802 906	209 230	81.81 % 79.08 %	14.43 % 16.68 %	3.76 % 4.23 %
Tuta	5383 5351	4747 4577	492 613	144 161	88.19 % 85.54 %	9.14 % 11.46 %	2.68 % 3.01 %
Juno.com	5472 5306	4862 4581	467 574	143 151	88.85 % 86.34 %	8.53 % 10.82 %	2.61 % 2.85 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.