Amazon SES and Kit Email Deliverability Comparison

Amazon SES

Kit

In this comparison, the deliverability of Amazon SES and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 76.643	58.159 59.459	16.629 15.559	2.127 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 77.58 %	21.62 % 20.30 %	2.77 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 5965	4603 4577	1336 1261	175 127	75.29 % 76.73 %	21.85 % 21.14 %	2.86 % 2.13 %
Elektronics	5727 5786	4319 4548	1237 1115	171 123	75.41 % 78.60 %	21.60 % 19.27 %	2.99 % 2.13 %
Entertainment	5928 5907	4505 4528	1263 1255	160 124	76.00 % 76.65 %	21.31 % 21.25 %	2.70 % 2.10 %
Cosmetics & Beauty	5686 5954	4333 4658	1202 1174	151 122	76.20 % 78.23 %	21.14 % 19.72 %	2.66 % 2.05 %
Food & Drink	6029 5862	4542 4516	1310 1216	177 130	75.34 % 77.04 %	21.73 % 20.74 %	2.94 % 2.22 %
Home & Garden	5919 5934	4427 4595	1327 1212	165 127	74.79 % 77.44 %	22.42 % 20.42 %	2.79 % 2.14 %
Finance	5822 5829	4623 4725	1048 983	151 121	79.41 % 81.06 %	18.00 % 16.86 %	2.59 % 2.08 %
Health	5742 5875	4494 4778	1093 974	155 123	78.27 % 81.33 %	19.04 % 16.58 %	2.70 % 2.09 %
Pets	5837 5980	4411 4592	1270 1254	156 134	75.57 % 76.79 %	21.76 % 20.97 %	2.67 % 2.24 %
Sport & Fitness	5959 5886	4485 4519	1305 1239	169 128	75.26 % 76.78 %	21.90 % 21.05 %	2.84 % 2.17 %
Job & Career	5969 5933	4390 4448	1414 1357	165 128	73.55 % 74.97 %	23.69 % 22.87 %	2.76 % 2.16 %
Dating	6086 5976	4336 4407	1589 1442	161 127	71.25 % 73.74 %	26.11 % 24.13 %	2.65 % 2.13 %
Other	6097 5756	4691 4568	1235 1077	171 111	76.94 % 79.36 %	20.26 % 18.71 %	2.80 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5467	4047 4033	1389 1326	158 108	72.35 % 73.77 %	24.83 % 24.25 %	2.82 % 1.98 %
Outlook Mail	5617 5472	4164 4181	1300 1179	153 112	74.13 % 76.41 %	23.14 % 21.55 %	2.72 % 2.05 %
Yahoo Mail	5486 5648	4073 4305	1257 1227	156 116	74.24 % 76.22 %	22.91 % 21.72 %	2.84 % 2.05 %
AOL Mail	5505 5541	4127 4253	1232 1175	146 113	74.97 % 76.76 %	22.38 % 21.21 %	2.65 % 2.04 %
Mail.com	5447 5406	4168 4261	1131 1028	148 117	76.52 % 78.82 %	20.76 % 19.02 %	2.72 % 2.16 %
Yandex Mail	5546 5401	4197 4145	1215 1149	134 107	75.68 % 76.75 %	21.91 % 21.27 %	2.42 % 1.98 %
GMX Mail	5485 5515	4068 4185	1275 1210	142 120	74.17 % 75.88 %	23.25 % 21.94 %	2.59 % 2.18 %
Zoho Mail	5364 5463	4118 4294	1094 1049	152 120	76.77 % 78.60 %	20.40 % 19.20 %	2.83 % 2.20 %
ProtonMail	5613 5329	4375 4237	1078 970	160 122	77.94 % 79.51 %	19.21 % 18.20 %	2.85 % 2.29 %
Custom Mail	5239 5258	4086 4221	999 918	154 119	77.99 % 80.28 %	19.07 % 17.46 %	2.94 % 2.26 %
iCloud Mail	5587 5465	3997 4065	1429 1291	161 109	71.54 % 74.38 %	25.58 % 23.62 %	2.88 % 1.99 %
Tuta	5710 5744	4463 4555	1082 1065	165 124	78.16 % 79.30 %	18.95 % 18.54 %	2.89 % 2.16 %
Juno.com	5302 5446	4078 4372	1076 955	148 119	76.91 % 80.28 %	20.29 % 17.54 %	2.79 % 2.19 %
Mailfence	5420 5488	4198 4352	1072 1017	150 119	77.45 % 79.30 %	19.78 % 18.53 %	2.77 % 2.17 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.