HubSpot and Moosend Email Deliverability Comparison

HubSpot

Moosend

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 63.929	52.236 49.619	11.235 13.190	1.172 1.603

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 77.62 %	17.49 % 20.63 %	1.82 % 2.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 4959	4000 3854	875 1013	96 125	80.84 % 77.72 %	17.68 % 20.43 %	1.94 % 2.52 %
Elektronics	4767 5005	3908 3876	803 1015	84 126	81.98 % 77.44 %	16.84 % 20.28 %	1.76 % 2.52 %
Entertainment	4801 4920	3896 3794	843 1042	88 118	81.15 % 77.11 %	17.56 % 21.18 %	1.83 % 2.40 %
Cosmetics & Beauty	4762 4883	3897 3842	813 948	88 116	81.84 % 78.68 %	17.07 % 19.41 %	1.85 % 2.38 %
Food & Drink	4908 4891	3987 3809	880 1015	92 124	81.23 % 77.88 %	17.93 % 20.75 %	1.87 % 2.54 %
Home & Garden	4970 4858	4027 3750	880 1017	93 124	81.03 % 77.19 %	17.71 % 20.93 %	1.87 % 2.55 %
Finance	5054 4828	4233 3872	764 882	93 113	83.76 % 80.20 %	15.12 % 18.27 %	1.84 % 2.34 %
Health	5160 5053	4324 4051	778 922	94 121	83.80 % 80.17 %	15.08 % 18.25 %	1.82 % 2.39 %
Pets	5111 4835	4107 3722	942 1049	90 115	80.36 % 76.98 %	18.43 % 21.70 %	1.76 % 2.38 %
Sport & Fitness	5079 4897	4098 3774	916 1009	92 137	80.69 % 77.07 %	18.04 % 20.60 %	1.81 % 2.80 %
Job & Career	4919 4903	3914 3725	949 1101	94 124	79.57 % 75.97 %	19.29 % 22.46 %	1.91 % 2.53 %
Dating	4837 4825	3808 3589	976 1159	76 128	78.73 % 74.38 %	20.18 % 24.02 %	1.57 % 2.65 %
Other	4905 5072	4037 3961	816 1018	92 132	82.30 % 78.10 %	16.64 % 20.07 %	1.88 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4663	3645 3484	907 1085	88 115	79.31 % 74.72 %	19.73 % 23.27 %	1.91 % 2.47 %
Outlook Mail	4930 4677	3947 3579	908 1014	87 119	80.06 % 76.52 %	18.42 % 21.68 %	1.76 % 2.54 %
Yahoo Mail	4660 4685	3761 3631	842 986	83 117	80.71 % 77.50 %	18.07 % 21.05 %	1.78 % 2.50 %
AOL Mail	4836 4701	3904 3625	893 987	85 119	80.73 % 77.11 %	18.47 % 21.00 %	1.76 % 2.53 %
Mail.com	4772 4663	3915 3694	813 897	78 114	82.04 % 79.22 %	17.04 % 19.24 %	1.63 % 2.44 %
Yandex Mail	4579 4530	3732 3529	804 935	80 105	81.50 % 77.90 %	17.56 % 20.64 %	1.75 % 2.32 %
GMX Mail	4742 4810	3829 3657	852 1059	90 122	80.75 % 76.03 %	17.97 % 22.02 %	1.90 % 2.54 %
Zoho Mail	4617 4709	3788 3709	784 900	78 114	82.04 % 78.76 %	16.98 % 19.11 %	1.69 % 2.42 %
ProtonMail	4548 4591	3748 3632	748 883	89 119	82.41 % 79.11 %	16.45 % 19.23 %	1.96 % 2.59 %
Custom Mail	4592 4572	3825 3627	710 862	85 119	83.30 % 79.33 %	15.46 % 18.85 %	1.85 % 2.60 %
iCloud Mail	4740 4670	3726 3499	955 1116	83 122	78.61 % 74.93 %	20.15 % 23.90 %	1.75 % 2.61 %
Tuta	4574 4800	3807 3815	725 932	88 118	83.23 % 79.48 %	15.85 % 19.42 %	1.92 % 2.46 %
Juno.com	4790 4718	3997 3703	726 913	93 116	83.44 % 78.49 %	15.16 % 19.35 %	1.94 % 2.46 %
Mailfence	3245 3140	2612 2435	568 621	65 84	80.49 % 77.55 %	17.50 % 19.78 %	2.00 % 2.68 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.