HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.408 463.670	367.201 364.849	83.633 83.151	14.574 15.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.90 % 78.69 %	17.97 % 17.93 %	3.13 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35947 36105	29467 29525	5498 5534	982 1046	81.97 % 81.78 %	15.29 % 15.33 %	2.73 % 2.90 %
Elektronics	35933 35297	28618 28052	6274 6128	1041 1117	79.64 % 79.47 %	17.46 % 17.36 %	2.90 % 3.16 %
Entertainment	35924 35160	28223 27633	6485 6308	1216 1219	78.56 % 78.59 %	18.05 % 17.94 %	3.38 % 3.47 %
Cosmetics & Beauty	36027 35861	28354 28153	6523 6493	1150 1215	78.70 % 78.51 %	18.11 % 18.11 %	3.19 % 3.39 %
Food & Drink	35591 35256	29102 28772	5459 5415	1030 1069	81.77 % 81.61 %	15.34 % 15.36 %	2.89 % 3.03 %
Home & Garden	35908 35873	29439 29247	5472 5498	997 1128	81.98 % 81.53 %	15.24 % 15.33 %	2.78 % 3.14 %
Finance	35979 35665	27226 26894	7516 7388	1237 1383	75.67 % 75.41 %	20.89 % 20.71 %	3.44 % 3.88 %
Health	35557 36118	27275 27504	7108 7319	1174 1295	76.71 % 76.15 %	19.99 % 20.26 %	3.30 % 3.59 %
Pets	35935 35598	29012 28773	5850 5688	1073 1137	80.73 % 80.83 %	16.28 % 15.98 %	2.99 % 3.19 %
Sport & Fitness	35694 35233	27777 27364	6754 6621	1163 1248	77.82 % 77.67 %	18.92 % 18.79 %	3.26 % 3.54 %
Job & Career	35317 35999	27196 27619	6874 7025	1247 1355	77.01 % 76.72 %	19.46 % 19.51 %	3.53 % 3.76 %
Dating	36035 35905	26715 26593	8088 8010	1232 1302	74.14 % 74.06 %	22.44 % 22.31 %	3.42 % 3.63 %
Other	35561 35600	28797 28720	5732 5724	1032 1156	80.98 % 80.67 %	16.12 % 16.08 %	2.90 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45292 44817	33939 33631	9717 9477	1636 1709	74.93 % 75.04 %	21.45 % 21.15 %	3.61 % 3.81 %
Outlook Mail	45187 45610	34329 34632	9266 9251	1592 1727	75.97 % 75.93 %	20.51 % 20.28 %	3.52 % 3.79 %
Yahoo Mail	44916 44985	35280 35236	8212 8219	1424 1530	78.55 % 78.33 %	18.28 % 18.27 %	3.17 % 3.40 %
AOL Mail	44547 44778	35030 35035	8124 8190	1393 1553	78.64 % 78.24 %	18.24 % 18.29 %	3.13 % 3.47 %
Mail.com	44953 44488	35824 35355	7766 7644	1363 1489	79.69 % 79.47 %	17.28 % 17.18 %	3.03 % 3.35 %
Yandex Mail	45211 44826	34808 34456	8870 8742	1533 1628	76.99 % 76.87 %	19.62 % 19.50 %	3.39 % 3.63 %
GMX Mail	45129 44766	35820 35554	7989 7818	1320 1394	79.37 % 79.42 %	17.70 % 17.46 %	2.92 % 3.11 %
Zoho Mail	44566 44624	35941 35824	7315 7439	1310 1361	80.65 % 80.28 %	16.41 % 16.67 %	2.94 % 3.05 %
ProtonMail	44601 44287	36128 35703	7265 7258	1208 1326	81.00 % 80.62 %	16.29 % 16.39 %	2.71 % 2.99 %
Custom Mail	44682 44115	36559 35978	6890 6825	1233 1312	81.82 % 81.56 %	15.42 % 15.47 %	2.76 % 2.97 %
iCloud Mail	5314 5530	4178 4279	915 973	221 278	78.62 % 77.38 %	17.22 % 17.59 %	4.16 % 5.03 %
Tuta	5564 5470	4714 4605	677 683	173 182	84.72 % 84.19 %	12.17 % 12.49 %	3.11 % 3.33 %
Juno.com	5446 5374	4651 4561	627 632	168 181	85.40 % 84.87 %	11.51 % 11.76 %	3.08 % 3.37 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.