HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.654 454.924	359.849 357.605	82.504 81.972	14.301 15.347

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 78.61 %	18.07 % 18.02 %	3.13 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35279 35361	28885 28893	5425 5445	969 1023	81.88 % 81.71 %	15.38 % 15.40 %	2.75 % 2.89 %
Elektronics	35256 34567	28050 27443	6192 6035	1014 1089	79.56 % 79.39 %	17.56 % 17.46 %	2.88 % 3.15 %
Entertainment	35251 34541	27666 27115	6396 6226	1189 1200	78.48 % 78.50 %	18.14 % 18.02 %	3.37 % 3.47 %
Cosmetics & Beauty	35321 35212	27763 27615	6434 6404	1124 1193	78.60 % 78.42 %	18.22 % 18.19 %	3.18 % 3.39 %
Food & Drink	34914 34640	28512 28249	5385 5346	1017 1045	81.66 % 81.55 %	15.42 % 15.43 %	2.91 % 3.02 %
Home & Garden	35241 35248	28865 28718	5399 5425	977 1105	81.91 % 81.47 %	15.32 % 15.39 %	2.77 % 3.13 %
Finance	35273 34992	26648 26360	7408 7281	1217 1351	75.55 % 75.33 %	21.00 % 20.81 %	3.45 % 3.86 %
Health	34872 35435	26713 26934	7011 7222	1148 1279	76.60 % 76.01 %	20.10 % 20.38 %	3.29 % 3.61 %
Pets	35205 34926	28390 28214	5759 5607	1056 1105	80.64 % 80.78 %	16.36 % 16.05 %	3.00 % 3.16 %
Sport & Fitness	35104 34569	27286 26823	6673 6524	1145 1222	77.73 % 77.59 %	19.01 % 18.87 %	3.26 % 3.53 %
Job & Career	34648 35339	26653 27092	6774 6923	1221 1324	76.93 % 76.66 %	19.55 % 19.59 %	3.52 % 3.75 %
Dating	35384 35225	26182 26041	7991 7905	1211 1279	73.99 % 73.93 %	22.58 % 22.44 %	3.42 % 3.63 %
Other	34906 34869	28236 28108	5657 5629	1013 1132	80.89 % 80.61 %	16.21 % 16.14 %	2.90 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 44145	33411 33115	9600 9357	1596 1673	74.90 % 75.01 %	21.52 % 21.20 %	3.58 % 3.79 %
Outlook Mail	44502 44903	33770 34051	9168 9147	1564 1705	75.88 % 75.83 %	20.60 % 20.37 %	3.51 % 3.80 %
Yahoo Mail	44271 44295	34743 34667	8124 8124	1404 1504	78.48 % 78.26 %	18.35 % 18.34 %	3.17 % 3.40 %
AOL Mail	43866 44101	34462 34488	8034 8096	1370 1517	78.56 % 78.20 %	18.31 % 18.36 %	3.12 % 3.44 %
Mail.com	44268 43807	35247 34781	7681 7554	1340 1472	79.62 % 79.40 %	17.35 % 17.24 %	3.03 % 3.36 %
Yandex Mail	44585 44150	34290 33908	8780 8641	1515 1601	76.91 % 76.80 %	19.69 % 19.57 %	3.40 % 3.63 %
GMX Mail	44430 44071	35220 34974	7910 7730	1300 1367	79.27 % 79.36 %	17.80 % 17.54 %	2.93 % 3.10 %
Zoho Mail	43845 43998	35326 35298	7231 7363	1288 1337	80.57 % 80.23 %	16.49 % 16.73 %	2.94 % 3.04 %
ProtonMail	43918 43613	35532 35122	7193 7187	1193 1304	80.91 % 80.53 %	16.38 % 16.48 %	2.72 % 2.99 %
Custom Mail	44012 43433	35982 35403	6819 6747	1211 1283	81.75 % 81.51 %	15.49 % 15.53 %	2.75 % 2.95 %
iCloud Mail	4641 4910	3635 3783	801 866	205 261	78.32 % 77.05 %	17.26 % 17.64 %	4.42 % 5.32 %
Tuta	4896 4781	4136 4015	603 601	157 165	84.48 % 83.98 %	12.32 % 12.57 %	3.21 % 3.45 %
Juno.com	4813 4717	4095 4000	560 559	158 158	85.08 % 84.80 %	11.64 % 11.85 %	3.28 % 3.35 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.