HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.861 437.211	345.114 343.138	80.069 79.424	13.678 14.649

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.64 % 78.48 %	18.24 % 18.17 %	3.12 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33883 33970	27698 27729	5258 5269	927 972	81.75 % 81.63 %	15.52 % 15.51 %	2.74 % 2.86 %
Elektronics	33926 33220	26921 26326	6027 5858	978 1036	79.35 % 79.25 %	17.77 % 17.63 %	2.88 % 3.12 %
Entertainment	33823 33234	26496 26050	6199 6034	1128 1150	78.34 % 78.38 %	18.33 % 18.16 %	3.34 % 3.46 %
Cosmetics & Beauty	33971 33790	26646 26456	6251 6202	1074 1132	78.44 % 78.30 %	18.40 % 18.35 %	3.16 % 3.35 %
Food & Drink	33527 33300	27335 27118	5219 5181	973 1001	81.53 % 81.44 %	15.57 % 15.56 %	2.90 % 3.01 %
Home & Garden	33831 33833	27669 27529	5231 5246	931 1058	81.79 % 81.37 %	15.46 % 15.51 %	2.75 % 3.13 %
Finance	33917 33628	25564 25276	7190 7059	1163 1293	75.37 % 75.16 %	21.20 % 20.99 %	3.43 % 3.85 %
Health	33520 34091	25605 25852	6809 7014	1106 1225	76.39 % 75.83 %	20.31 % 20.57 %	3.30 % 3.59 %
Pets	33797 33489	27211 27033	5578 5409	1008 1047	80.51 % 80.72 %	16.50 % 16.15 %	2.98 % 3.13 %
Sport & Fitness	33692 33247	26140 25767	6465 6317	1087 1163	77.59 % 77.50 %	19.19 % 19.00 %	3.23 % 3.50 %
Job & Career	33381 34029	25631 26068	6576 6707	1174 1254	76.78 % 76.61 %	19.70 % 19.71 %	3.52 % 3.69 %
Dating	34015 33839	25070 24941	7776 7673	1169 1225	73.70 % 73.70 %	22.86 % 22.68 %	3.44 % 3.62 %
Other	33578 33541	27128 26993	5490 5455	960 1093	80.79 % 80.48 %	16.35 % 16.26 %	2.86 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43255 42847	32383 32123	9353 9121	1519 1603	74.87 % 74.97 %	21.62 % 21.29 %	3.51 % 3.74 %
Outlook Mail	43108 43539	32639 32964	8956 8930	1513 1645	75.71 % 75.71 %	20.78 % 20.51 %	3.51 % 3.78 %
Yahoo Mail	42930 42920	33638 33553	7935 7918	1357 1449	78.36 % 78.18 %	18.48 % 18.45 %	3.16 % 3.38 %
AOL Mail	42501 42800	33342 33432	7843 7901	1316 1467	78.45 % 78.11 %	18.45 % 18.46 %	3.10 % 3.43 %
Mail.com	42947 42416	34146 33634	7504 7356	1297 1426	79.51 % 79.30 %	17.47 % 17.34 %	3.02 % 3.36 %
Yandex Mail	43116 42768	33098 32805	8560 8424	1458 1539	76.77 % 76.70 %	19.85 % 19.70 %	3.38 % 3.60 %
GMX Mail	43066 42657	34063 33787	7747 7554	1256 1316	79.09 % 79.21 %	17.99 % 17.71 %	2.92 % 3.09 %
Zoho Mail	42450 42656	34150 34179	7062 7191	1238 1286	80.45 % 80.13 %	16.64 % 16.86 %	2.92 % 3.01 %
ProtonMail	42534 42221	34351 33949	7037 7015	1146 1257	80.76 % 80.41 %	16.54 % 16.61 %	2.69 % 2.98 %
Custom Mail	42667 42083	34818 34265	6665 6580	1184 1238	81.60 % 81.42 %	15.62 % 15.64 %	2.77 % 2.94 %
iCloud Mail	3292 3530	2580 2726	562 618	150 186	78.37 % 77.22 %	17.07 % 17.51 %	4.56 % 5.27 %
Tuta	3521 3458	2962 2892	437 428	122 138	84.12 % 83.63 %	12.41 % 12.38 %	3.46 % 3.99 %
Juno.com	3474 3316	2944 2829	408 388	122 99	84.74 % 85.31 %	11.74 % 11.70 %	3.51 % 2.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.