HubSpot and Moosend Email Deliverability Comparison

HubSpot

Moosend

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 65.558	51.754 49.851	12.850 14.124	1.314 1.583

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 76.04 %	19.49 % 21.54 %	1.99 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 5084	3892 3864	1017 1099	97 121	77.75 % 76.00 %	20.32 % 21.62 %	1.94 % 2.38 %
Elektronics	4972 5177	3952 3971	926 1083	94 123	79.49 % 76.70 %	18.62 % 20.92 %	1.89 % 2.38 %
Entertainment	5114 5183	3993 3898	1024 1169	97 116	78.08 % 75.21 %	20.02 % 22.55 %	1.90 % 2.24 %
Cosmetics & Beauty	4878 5142	3860 3976	919 1051	99 115	79.13 % 77.32 %	18.84 % 20.44 %	2.03 % 2.24 %
Food & Drink	5047 4966	3961 3779	983 1062	103 125	78.48 % 76.10 %	19.48 % 21.39 %	2.04 % 2.52 %
Home & Garden	5030 4976	3924 3743	1000 1113	106 120	78.01 % 75.22 %	19.88 % 22.37 %	2.11 % 2.41 %
Finance	5087 4998	4141 3994	845 888	101 116	81.40 % 79.91 %	16.61 % 17.77 %	1.99 % 2.32 %
Health	5242 5045	4295 4009	833 916	114 120	81.93 % 79.46 %	15.89 % 18.16 %	2.17 % 2.38 %
Pets	5249 4861	4084 3657	1065 1090	100 114	77.81 % 75.23 %	20.29 % 22.42 %	1.91 % 2.35 %
Sport & Fitness	5118 5021	3983 3794	1036 1094	99 133	77.82 % 75.56 %	20.24 % 21.79 %	1.93 % 2.65 %
Job & Career	4920 5105	3733 3739	1086 1244	101 122	75.87 % 73.24 %	22.07 % 24.37 %	2.05 % 2.39 %
Dating	5185 4900	3895 3500	1199 1277	91 123	75.12 % 71.43 %	23.12 % 26.06 %	1.76 % 2.51 %
Other	5070 5100	4041 3927	917 1038	112 135	79.70 % 77.00 %	18.09 % 20.35 %	2.21 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4684	3413 3372	1063 1200	98 112	74.62 % 71.99 %	23.24 % 25.62 %	2.14 % 2.39 %
Outlook Mail	4751 4612	3647 3427	1018 1071	86 114	76.76 % 74.31 %	21.43 % 23.22 %	1.81 % 2.47 %
Yahoo Mail	4783 4755	3724 3599	963 1042	96 114	77.86 % 75.69 %	20.13 % 21.91 %	2.01 % 2.40 %
AOL Mail	4888 4647	3789 3479	1005 1056	94 112	77.52 % 74.87 %	20.56 % 22.72 %	1.92 % 2.41 %
Mail.com	4735 4717	3750 3661	902 943	83 113	79.20 % 77.61 %	19.05 % 19.99 %	1.75 % 2.40 %
Yandex Mail	4625 4535	3626 3418	906 1016	93 101	78.40 % 75.37 %	19.59 % 22.40 %	2.01 % 2.23 %
GMX Mail	4740 4797	3654 3535	987 1139	99 123	77.09 % 73.69 %	20.82 % 23.74 %	2.09 % 2.56 %
Zoho Mail	4646 4716	3703 3684	864 920	79 112	79.70 % 78.12 %	18.60 % 19.51 %	1.70 % 2.37 %
ProtonMail	4559 4606	3626 3604	839 887	94 115	79.53 % 78.25 %	18.40 % 19.26 %	2.06 % 2.50 %
Custom Mail	4571 4685	3700 3687	774 881	97 117	80.95 % 78.70 %	16.93 % 18.80 %	2.12 % 2.50 %
iCloud Mail	4710 4717	3519 3395	1100 1206	91 116	74.71 % 71.97 %	23.35 % 25.57 %	1.93 % 2.46 %
Tuta	4704 4643	3810 3625	793 908	101 110	80.99 % 78.07 %	16.86 % 19.56 %	2.15 % 2.37 %
Juno.com	4861 4723	3974 3683	786 929	101 111	81.75 % 77.98 %	16.17 % 19.67 %	2.08 % 2.35 %
Mailfence	4771 4721	3819 3682	850 926	102 113	80.05 % 77.99 %	17.82 % 19.61 %	2.14 % 2.39 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.