HubSpot and Moosend Email Deliverability Comparison

HubSpot

Moosend

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.378 76.511	58.655 59.015	15.934 15.796	1.789 1.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.80 % 77.13 %	20.86 % 20.65 %	2.34 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5752 6046	4409 4628	1221 1284	122 134	76.65 % 76.55 %	21.23 % 21.24 %	2.12 % 2.22 %
Elektronics	5967 5883	4611 4593	1220 1153	136 137	77.28 % 78.07 %	20.45 % 19.60 %	2.28 % 2.33 %
Entertainment	5777 6029	4429 4635	1221 1267	127 127	76.67 % 76.88 %	21.14 % 21.02 %	2.20 % 2.11 %
Cosmetics & Beauty	5840 5875	4492 4563	1219 1183	129 129	76.92 % 77.67 %	20.87 % 20.14 %	2.21 % 2.20 %
Food & Drink	6046 5803	4629 4450	1268 1225	149 128	76.56 % 76.68 %	20.97 % 21.11 %	2.46 % 2.21 %
Home & Garden	5763 5746	4424 4396	1207 1226	132 124	76.77 % 76.51 %	20.94 % 21.34 %	2.29 % 2.16 %
Finance	5687 5973	4538 4806	1014 1036	135 131	79.80 % 80.46 %	17.83 % 17.34 %	2.37 % 2.19 %
Health	6033 5962	4832 4788	1042 1032	159 142	80.09 % 80.31 %	17.27 % 17.31 %	2.64 % 2.38 %
Pets	5958 5687	4514 4349	1299 1220	145 118	75.76 % 76.47 %	21.80 % 21.45 %	2.43 % 2.07 %
Sport & Fitness	5774 5900	4424 4543	1223 1223	127 134	76.62 % 77.00 %	21.18 % 20.73 %	2.20 % 2.27 %
Job & Career	5844 5977	4351 4464	1355 1384	138 129	74.45 % 74.69 %	23.19 % 23.16 %	2.36 % 2.16 %
Dating	6035 5729	4362 4167	1533 1435	140 127	72.28 % 72.74 %	25.40 % 25.05 %	2.32 % 2.22 %
Other	5902 5901	4640 4633	1112 1128	150 140	78.62 % 78.51 %	18.84 % 19.12 %	2.54 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5465 5416	3965 3974	1359 1316	141 126	72.55 % 73.38 %	24.87 % 24.30 %	2.58 % 2.33 %
Outlook Mail	5319 5509	3985 4154	1216 1232	118 123	74.92 % 75.40 %	22.86 % 22.36 %	2.22 % 2.23 %
Yahoo Mail	5777 5441	4363 4176	1282 1142	132 123	75.52 % 76.75 %	22.19 % 20.99 %	2.28 % 2.26 %
AOL Mail	5568 5505	4225 4193	1216 1198	127 114	75.88 % 76.17 %	21.84 % 21.76 %	2.28 % 2.07 %
Mail.com	5561 5391	4317 4208	1112 1062	132 121	77.63 % 78.06 %	20.00 % 19.70 %	2.37 % 2.24 %
Yandex Mail	5259 5210	4017 3947	1129 1145	113 118	76.38 % 75.76 %	21.47 % 21.98 %	2.15 % 2.26 %
GMX Mail	5487 5434	4123 4081	1235 1226	129 127	75.14 % 75.10 %	22.51 % 22.56 %	2.35 % 2.34 %
Zoho Mail	5411 5487	4228 4317	1060 1055	123 115	78.14 % 78.68 %	19.59 % 19.23 %	2.27 % 2.10 %
ProtonMail	5330 5637	4190 4452	1014 1055	126 130	78.61 % 78.98 %	19.02 % 18.72 %	2.36 % 2.31 %
Custom Mail	5367 5586	4276 4461	966 995	125 130	79.67 % 79.86 %	18.00 % 17.81 %	2.33 % 2.33 %
iCloud Mail	5558 5372	4065 3967	1358 1294	135 111	73.14 % 73.85 %	24.43 % 24.09 %	2.43 % 2.07 %
Tuta	5318 5467	4203 4353	991 1000	124 114	79.03 % 79.62 %	18.63 % 18.29 %	2.33 % 2.09 %
Juno.com	5468 5517	4353 4364	988 1022	127 131	79.61 % 79.10 %	18.07 % 18.52 %	2.32 % 2.37 %
Mailfence	5490 5539	4345 4368	1008 1054	137 117	79.14 % 78.86 %	18.36 % 19.03 %	2.50 % 2.11 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.