HubSpot and Constant Contact Email Deliverability Comparison

HubSpot

Constant Contact

In this comparison, the deliverability of HubSpot and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.378 77.510	58.655 59.481	15.934 16.188	1.789 1.841

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.80 % 76.74 %	20.86 % 20.89 %	2.34 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5752 5944	4409 4513	1221 1272	122 159	76.65 % 75.93 %	21.23 % 21.40 %	2.12 % 2.67 %
Elektronics	5967 5884	4611 4526	1220 1229	136 129	77.28 % 76.92 %	20.45 % 20.89 %	2.28 % 2.19 %
Entertainment	5777 5842	4429 4463	1221 1241	127 138	76.67 % 76.40 %	21.14 % 21.24 %	2.20 % 2.36 %
Cosmetics & Beauty	5840 6241	4492 4839	1219 1259	129 143	76.92 % 77.54 %	20.87 % 20.17 %	2.21 % 2.29 %
Food & Drink	6046 5830	4629 4446	1268 1251	149 133	76.56 % 76.26 %	20.97 % 21.46 %	2.46 % 2.28 %
Home & Garden	5763 5786	4424 4414	1207 1226	132 146	76.77 % 76.29 %	20.94 % 21.19 %	2.29 % 2.52 %
Finance	5687 6092	4538 4874	1014 1070	135 148	79.80 % 80.01 %	17.83 % 17.56 %	2.37 % 2.43 %
Health	6033 5925	4832 4712	1042 1083	159 130	80.09 % 79.53 %	17.27 % 18.28 %	2.64 % 2.19 %
Pets	5958 5939	4514 4529	1299 1267	145 143	75.76 % 76.26 %	21.80 % 21.33 %	2.43 % 2.41 %
Sport & Fitness	5774 5982	4424 4600	1223 1245	127 137	76.62 % 76.90 %	21.18 % 20.81 %	2.20 % 2.29 %
Job & Career	5844 6109	4351 4537	1355 1439	138 133	74.45 % 74.27 %	23.19 % 23.56 %	2.36 % 2.18 %
Dating	6035 5928	4362 4307	1533 1471	140 150	72.28 % 72.66 %	25.40 % 24.81 %	2.32 % 2.53 %
Other	5902 6008	4640 4721	1112 1135	150 152	78.62 % 78.58 %	18.84 % 18.89 %	2.54 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5465 5523	3965 4063	1359 1332	141 128	72.55 % 73.57 %	24.87 % 24.12 %	2.58 % 2.32 %
Outlook Mail	5319 5505	3985 4127	1216 1245	118 133	74.92 % 74.97 %	22.86 % 22.62 %	2.22 % 2.42 %
Yahoo Mail	5777 5699	4363 4311	1282 1247	132 141	75.52 % 75.64 %	22.19 % 21.88 %	2.28 % 2.47 %
AOL Mail	5568 5519	4225 4197	1216 1189	127 133	75.88 % 76.05 %	21.84 % 21.54 %	2.28 % 2.41 %
Mail.com	5561 5656	4317 4395	1112 1128	132 133	77.63 % 77.71 %	20.00 % 19.94 %	2.37 % 2.35 %
Yandex Mail	5259 5614	4017 4249	1129 1244	113 121	76.38 % 75.69 %	21.47 % 22.16 %	2.15 % 2.16 %
GMX Mail	5487 5503	4123 4138	1235 1236	129 129	75.14 % 75.20 %	22.51 % 22.46 %	2.35 % 2.34 %
Zoho Mail	5411 5515	4228 4277	1060 1100	123 138	78.14 % 77.55 %	19.59 % 19.95 %	2.27 % 2.50 %
ProtonMail	5330 5421	4190 4234	1014 1051	126 136	78.61 % 78.10 %	19.02 % 19.39 %	2.36 % 2.51 %
Custom Mail	5367 5419	4276 4313	966 981	125 125	79.67 % 79.59 %	18.00 % 18.10 %	2.33 % 2.31 %
iCloud Mail	5558 5464	4065 4049	1358 1286	135 129	73.14 % 74.10 %	24.43 % 23.54 %	2.43 % 2.36 %
Tuta	5318 5673	4203 4460	991 1079	124 134	79.03 % 78.62 %	18.63 % 19.02 %	2.33 % 2.36 %
Juno.com	5468 5601	4353 4421	988 1047	127 133	79.61 % 78.93 %	18.07 % 18.69 %	2.32 % 2.37 %
Mailfence	5490 5398	4345 4247	1008 1023	137 128	79.14 % 78.68 %	18.36 % 18.95 %	2.50 % 2.37 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.