HubSpot and CampaignMonitor Email Deliverability Comparison

HubSpot

CampaignMonitor

In this comparison, the deliverability of HubSpot and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.700 65.157	50.869 50.620	13.378 13.164	1.453 1.373

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 77.69 %	20.36 % 20.20 %	2.21 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4986 5234	3826 4058	1050 1066	110 110	76.73 % 77.53 %	21.06 % 20.37 %	2.21 % 2.10 %
Elektronics	5025 5245	3942 4033	976 1099	107 113	78.45 % 76.89 %	19.42 % 20.95 %	2.13 % 2.15 %
Entertainment	5037 4996	3877 3890	1056 1000	104 106	76.97 % 77.86 %	20.96 % 20.02 %	2.06 % 2.12 %
Cosmetics & Beauty	4901 5215	3811 4117	982 994	108 104	77.76 % 78.95 %	20.04 % 19.06 %	2.20 % 1.99 %
Food & Drink	5093 5079	3945 3943	1031 1037	117 99	77.46 % 77.63 %	20.24 % 20.42 %	2.30 % 1.95 %
Home & Garden	5017 4911	3868 3780	1033 1028	116 103	77.10 % 76.97 %	20.59 % 20.93 %	2.31 % 2.10 %
Finance	5013 4978	4028 3998	875 864	110 116	80.35 % 80.31 %	17.45 % 17.36 %	2.19 % 2.33 %
Health	5187 4835	4192 3943	871 781	124 111	80.82 % 81.55 %	16.79 % 16.15 %	2.39 % 2.30 %
Pets	5250 4925	4012 3814	1121 1006	117 105	76.42 % 77.44 %	21.35 % 20.43 %	2.23 % 2.13 %
Sport & Fitness	5096 5055	3913 3875	1077 1074	106 106	76.79 % 76.66 %	21.13 % 21.25 %	2.08 % 2.10 %
Job & Career	4881 4878	3657 3685	1111 1091	113 102	74.92 % 75.54 %	22.76 % 22.37 %	2.32 % 2.09 %
Dating	5203 4951	3839 3633	1262 1219	102 99	73.78 % 73.38 %	24.26 % 24.62 %	1.96 % 2.00 %
Other	5011 4855	3959 3851	933 905	119 99	79.01 % 79.32 %	18.62 % 18.64 %	2.37 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4541 4510	3337 3297	1092 1115	112 98	73.49 % 73.10 %	24.05 % 24.72 %	2.47 % 2.17 %
Outlook Mail	4712 4653	3569 3507	1047 1042	96 104	75.74 % 75.37 %	22.22 % 22.39 %	2.04 % 2.24 %
Yahoo Mail	4775 4653	3655 3586	1016 973	104 94	76.54 % 77.07 %	21.28 % 20.91 %	2.18 % 2.02 %
AOL Mail	4783 4734	3644 3634	1036 1000	103 100	76.19 % 76.76 %	21.66 % 21.12 %	2.15 % 2.11 %
Mail.com	4713 4675	3678 3698	939 878	96 99	78.04 % 79.10 %	19.92 % 18.78 %	2.04 % 2.12 %
Yandex Mail	4520 4462	3477 3429	946 938	97 95	76.92 % 76.85 %	20.93 % 21.02 %	2.15 % 2.13 %
GMX Mail	4751 4700	3620 3578	1029 1028	102 94	76.19 % 76.13 %	21.66 % 21.87 %	2.15 % 2.00 %
Zoho Mail	4699 4773	3707 3783	903 887	89 103	78.89 % 79.26 %	19.22 % 18.58 %	1.89 % 2.16 %
ProtonMail	4550 4685	3571 3736	874 842	105 107	78.48 % 79.74 %	19.21 % 17.97 %	2.31 % 2.28 %
Custom Mail	4673 4629	3734 3735	830 804	109 90	79.91 % 80.69 %	17.76 % 17.37 %	2.33 % 1.94 %
iCloud Mail	4755 4548	3497 3373	1153 1082	105 93	73.54 % 74.16 %	24.25 % 23.79 %	2.21 % 2.04 %
Tuta	4640 4779	3706 3784	822 896	112 99	79.87 % 79.18 %	17.72 % 18.75 %	2.41 % 2.07 %
Juno.com	4835 4816	3900 3857	825 856	110 103	80.66 % 80.09 %	17.06 % 17.77 %	2.28 % 2.14 %
Mailfence	4753 4540	3774 3623	866 823	113 94	79.40 % 79.80 %	18.22 % 18.13 %	2.38 % 2.07 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.