HubSpot and CampaignMonitor Email Deliverability Comparison

HubSpot

CampaignMonitor

In this comparison, the deliverability of HubSpot and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 63.889	52.236 50.007	11.235 12.907	1.172 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 78.27 %	17.49 % 20.20 %	1.82 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 5227	4000 4110	875 1055	96 115	80.84 % 78.63 %	17.68 % 20.18 %	1.94 % 2.20 %
Elektronics	4767 5047	3908 3909	803 1037	84 107	81.98 % 77.45 %	16.84 % 20.55 %	1.76 % 2.12 %
Entertainment	4801 4880	3896 3801	843 959	88 101	81.15 % 77.89 %	17.56 % 19.65 %	1.83 % 2.07 %
Cosmetics & Beauty	4762 4956	3897 3932	813 968	88 105	81.84 % 79.34 %	17.07 % 19.53 %	1.85 % 2.12 %
Food & Drink	4908 4941	3987 3836	880 1023	92 106	81.23 % 77.64 %	17.93 % 20.70 %	1.87 % 2.15 %
Home & Garden	4970 4849	4027 3782	880 1024	93 108	81.03 % 78.00 %	17.71 % 21.12 %	1.87 % 2.23 %
Finance	5054 4989	4233 4007	764 914	93 116	83.76 % 80.32 %	15.12 % 18.32 %	1.84 % 2.33 %
Health	5160 4749	4324 3852	778 833	94 105	83.80 % 81.11 %	15.08 % 17.54 %	1.82 % 2.21 %
Pets	5111 4871	4107 3794	942 1001	90 112	80.36 % 77.89 %	18.43 % 20.55 %	1.76 % 2.30 %
Sport & Fitness	5079 5068	4098 3929	916 1047	92 108	80.69 % 77.53 %	18.04 % 20.66 %	1.81 % 2.13 %
Job & Career	4919 4707	3914 3617	949 1015	94 107	79.57 % 76.84 %	19.29 % 21.56 %	1.91 % 2.27 %
Dating	4837 4857	3808 3680	976 1104	76 111	78.73 % 75.77 %	20.18 % 22.73 %	1.57 % 2.29 %
Other	4905 4748	4037 3758	816 927	92 99	82.30 % 79.15 %	16.64 % 19.52 %	1.88 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4456	3645 3380	907 1011	88 96	79.31 % 75.85 %	19.73 % 22.69 %	1.91 % 2.15 %
Outlook Mail	4930 4614	3947 3544	908 1000	87 108	80.06 % 76.81 %	18.42 % 21.67 %	1.76 % 2.34 %
Yahoo Mail	4660 4702	3761 3633	842 965	83 101	80.71 % 77.26 %	18.07 % 20.52 %	1.78 % 2.15 %
AOL Mail	4836 4805	3904 3702	893 1019	85 105	80.73 % 77.04 %	18.47 % 21.21 %	1.76 % 2.19 %
Mail.com	4772 4686	3915 3685	813 921	78 95	82.04 % 78.64 %	17.04 % 19.65 %	1.63 % 2.03 %
Yandex Mail	4579 4614	3732 3602	804 971	80 98	81.50 % 78.07 %	17.56 % 21.04 %	1.75 % 2.12 %
GMX Mail	4742 4668	3829 3609	852 973	90 97	80.75 % 77.31 %	17.97 % 20.84 %	1.90 % 2.08 %
Zoho Mail	4617 4755	3788 3801	784 894	78 104	82.04 % 79.94 %	16.98 % 18.80 %	1.69 % 2.19 %
ProtonMail	4548 4645	3748 3715	748 880	89 106	82.41 % 79.98 %	16.45 % 18.95 %	1.96 % 2.28 %
Custom Mail	4592 4689	3825 3784	710 846	85 101	83.30 % 80.70 %	15.46 % 18.04 %	1.85 % 2.15 %
iCloud Mail	4740 4709	3726 3565	955 1068	83 107	78.61 % 75.71 %	20.15 % 22.68 %	1.75 % 2.27 %
Tuta	4574 4776	3807 3789	725 916	88 104	83.23 % 79.33 %	15.85 % 19.18 %	1.92 % 2.18 %
Juno.com	4790 4787	3997 3838	726 885	93 113	83.44 % 80.18 %	15.16 % 18.49 %	1.94 % 2.36 %
Mailfence	3245 2983	2612 2360	568 558	65 65	80.49 % 79.11 %	17.50 % 18.71 %	2.00 % 2.18 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.