HubSpot and CampaignMonitor Email Deliverability Comparison

HubSpot

CampaignMonitor

In this comparison, the deliverability of HubSpot and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.067 65.339	50.039 50.366	13.466 13.501	1.562 1.472

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.08 %	20.70 % 20.66 %	2.40 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4863 5098	3726 3936	1029 1045	108 117	76.62 % 77.21 %	21.16 % 20.50 %	2.22 % 2.30 %
Elektronics	4968 5252	3866 3997	984 1133	118 122	77.82 % 76.10 %	19.81 % 21.57 %	2.38 % 2.32 %
Entertainment	5025 5057	3859 3882	1051 1060	115 115	76.80 % 76.76 %	20.92 % 20.96 %	2.29 % 2.27 %
Cosmetics & Beauty	4922 5163	3796 4022	1014 1031	112 110	77.12 % 77.90 %	20.60 % 19.97 %	2.28 % 2.13 %
Food & Drink	5133 5178	3927 3975	1076 1092	130 111	76.50 % 76.77 %	20.96 % 21.09 %	2.53 % 2.14 %
Home & Garden	4925 4964	3779 3808	1026 1047	120 109	76.73 % 76.71 %	20.83 % 21.09 %	2.44 % 2.20 %
Finance	4894 4867	3902 3876	874 873	118 118	79.73 % 79.64 %	17.86 % 17.94 %	2.41 % 2.42 %
Health	5098 4930	4068 3982	892 833	138 115	79.80 % 80.77 %	17.50 % 16.90 %	2.71 % 2.33 %
Pets	5109 5009	3877 3870	1101 1027	131 112	75.89 % 77.26 %	21.55 % 20.50 %	2.56 % 2.24 %
Sport & Fitness	5042 4920	3872 3742	1062 1062	108 116	76.79 % 76.06 %	21.06 % 21.59 %	2.14 % 2.36 %
Job & Career	4978 5089	3726 3822	1132 1151	120 116	74.85 % 75.10 %	22.74 % 22.62 %	2.41 % 2.28 %
Dating	5182 4946	3766 3594	1299 1244	117 108	72.67 % 72.66 %	25.07 % 25.15 %	2.26 % 2.18 %
Other	4928 4866	3875 3860	926 903	127 103	78.63 % 79.33 %	18.79 % 18.56 %	2.58 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4639 4704	3360 3413	1157 1183	122 108	72.43 % 72.56 %	24.94 % 25.15 %	2.63 % 2.30 %
Outlook Mail	4580 4728	3447 3558	1028 1065	105 105	75.26 % 75.25 %	22.45 % 22.53 %	2.29 % 2.22 %
Yahoo Mail	4883 4635	3709 3547	1056 977	118 111	75.96 % 76.53 %	21.63 % 21.08 %	2.42 % 2.39 %
AOL Mail	4767 4696	3606 3580	1048 1010	113 106	75.65 % 76.24 %	21.98 % 21.51 %	2.37 % 2.26 %
Mail.com	4606 4712	3563 3676	935 937	108 99	77.36 % 78.01 %	20.30 % 19.89 %	2.34 % 2.10 %
Yandex Mail	4460 4453	3411 3396	948 952	101 105	76.48 % 76.26 %	21.26 % 21.38 %	2.26 % 2.36 %
GMX Mail	4616 4748	3478 3611	1027 1033	111 104	75.35 % 76.05 %	22.25 % 21.76 %	2.40 % 2.19 %
Zoho Mail	4667 4633	3640 3638	926 895	101 100	77.99 % 78.52 %	19.84 % 19.32 %	2.16 % 2.16 %
ProtonMail	4559 4772	3577 3761	868 898	114 113	78.46 % 78.81 %	19.04 % 18.82 %	2.50 % 2.37 %
Custom Mail	4572 4670	3645 3732	819 836	108 102	79.72 % 79.91 %	17.91 % 17.90 %	2.36 % 2.18 %
iCloud Mail	4699 4629	3437 3392	1149 1134	113 103	73.14 % 73.28 %	24.45 % 24.50 %	2.40 % 2.23 %
Tuta	4599 4696	3659 3688	826 900	114 108	79.56 % 78.53 %	17.96 % 19.17 %	2.48 % 2.30 %
Juno.com	4774 4658	3832 3720	826 835	116 103	80.27 % 79.86 %	17.30 % 17.93 %	2.43 % 2.21 %
Mailfence	4646 4605	3675 3654	853 846	118 105	79.10 % 79.35 %	18.36 % 18.37 %	2.54 % 2.28 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.