HubSpot and CampaignMonitor Email Deliverability Comparison

HubSpot

CampaignMonitor

In this comparison, the deliverability of HubSpot and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.920 64.477	51.721 50.429	12.211 12.942	1.231 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.67 % 78.21 %	18.81 % 20.07 %	1.90 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4921 5276	3887 4149	954 1052	95 110	78.99 % 78.64 %	19.39 % 19.94 %	1.93 % 2.08 %
Elektronics	4889 5059	3946 3912	868 1052	92 101	80.71 % 77.33 %	17.75 % 20.79 %	1.88 % 2.00 %
Entertainment	5035 4903	3990 3828	968 974	94 96	79.25 % 78.07 %	19.23 % 19.87 %	1.87 % 1.96 %
Cosmetics & Beauty	4811 5043	3863 3986	877 978	92 99	80.30 % 79.04 %	18.23 % 19.39 %	1.91 % 1.96 %
Food & Drink	5038 5077	4013 3955	960 1032	98 100	79.65 % 77.90 %	19.06 % 20.33 %	1.95 % 1.97 %
Home & Garden	5007 4976	3975 3870	951 1039	99 102	79.39 % 77.77 %	18.99 % 20.88 %	1.98 % 2.05 %
Finance	4972 4986	4096 4017	801 880	93 112	82.38 % 80.57 %	16.11 % 17.65 %	1.87 % 2.25 %
Health	5130 4821	4229 3930	824 809	104 99	82.44 % 81.52 %	16.06 % 16.78 %	2.03 % 2.05 %
Pets	5162 4871	4064 3791	1023 989	95 104	78.73 % 77.83 %	19.82 % 20.30 %	1.84 % 2.14 %
Sport & Fitness	5037 5025	3977 3882	978 1043	91 102	78.96 % 77.25 %	19.42 % 20.76 %	1.81 % 2.03 %
Job & Career	4916 4737	3805 3630	1034 1038	94 99	77.40 % 76.63 %	21.03 % 21.91 %	1.91 % 2.09 %
Dating	5047 4843	3869 3620	1101 1131	85 103	76.66 % 74.75 %	21.81 % 23.35 %	1.68 % 2.13 %
Other	4955 4860	4007 3859	872 925	99 93	80.87 % 79.40 %	17.60 % 19.03 %	2.00 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4577 4420	3509 3303	1001 1041	95 88	76.67 % 74.73 %	21.87 % 23.55 %	2.08 % 1.99 %
Outlook Mail	4858 4609	3796 3515	971 1024	85 97	78.14 % 76.26 %	19.99 % 22.22 %	1.75 % 2.10 %
Yahoo Mail	4612 4760	3634 3672	909 986	86 95	78.79 % 77.14 %	19.71 % 20.71 %	1.86 % 2.00 %
AOL Mail	4848 4801	3825 3696	962 1022	89 98	78.90 % 76.98 %	19.84 % 21.29 %	1.84 % 2.04 %
Mail.com	4734 4635	3815 3660	861 882	80 90	80.59 % 78.96 %	18.19 % 19.03 %	1.69 % 1.94 %
Yandex Mail	4565 4526	3649 3511	856 948	85 92	79.93 % 77.57 %	18.75 % 20.95 %	1.86 % 2.03 %
GMX Mail	4689 4596	3692 3528	919 984	91 87	78.74 % 76.76 %	19.60 % 21.41 %	1.94 % 1.89 %
Zoho Mail	4630 4783	3737 3837	838 874	77 99	80.71 % 80.22 %	18.10 % 18.27 %	1.66 % 2.07 %
ProtonMail	4596 4756	3709 3820	821 873	94 106	80.70 % 80.32 %	17.86 % 18.36 %	2.05 % 2.23 %
Custom Mail	4607 4613	3767 3739	763 809	86 94	81.77 % 81.05 %	16.56 % 17.54 %	1.87 % 2.04 %
iCloud Mail	4778 4633	3635 3481	1070 1072	91 96	76.08 % 75.13 %	22.39 % 23.14 %	1.90 % 2.07 %
Tuta	4638 4744	3797 3772	775 887	94 97	81.87 % 79.51 %	16.71 % 18.70 %	2.03 % 2.04 %
Juno.com	4796 4898	3931 3932	781 875	95 106	81.96 % 80.28 %	16.28 % 17.86 %	1.98 % 2.16 %
Mailfence	3992 3703	3225 2963	684 665	83 75	80.79 % 80.02 %	17.13 % 17.96 %	2.08 % 2.03 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.