HubSpot and CampaignMonitor Email Deliverability Comparison

HubSpot

CampaignMonitor

In this comparison, the deliverability of HubSpot and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.378 75.803	58.655 59.143	15.934 15.151	1.789 1.509

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.80 % 78.02 %	20.86 % 19.99 %	2.34 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5752 5945	4409 4635	1221 1195	122 115	76.65 % 77.96 %	21.23 % 20.10 %	2.12 % 1.93 %
Elektronics	5967 5832	4611 4507	1220 1205	136 120	77.28 % 77.28 %	20.45 % 20.66 %	2.28 % 2.06 %
Entertainment	5777 5829	4429 4528	1221 1182	127 119	76.67 % 77.68 %	21.14 % 20.28 %	2.20 % 2.04 %
Cosmetics & Beauty	5840 5850	4492 4594	1219 1140	129 116	76.92 % 78.53 %	20.87 % 19.49 %	2.21 % 1.98 %
Food & Drink	6046 5925	4629 4591	1268 1220	149 114	76.56 % 77.49 %	20.97 % 20.59 %	2.46 % 1.92 %
Home & Garden	5763 5896	4424 4608	1207 1172	132 116	76.77 % 78.15 %	20.94 % 19.88 %	2.29 % 1.97 %
Finance	5687 5613	4538 4540	1014 954	135 119	79.80 % 80.88 %	17.83 % 17.00 %	2.37 % 2.12 %
Health	6033 5766	4832 4725	1042 918	159 123	80.09 % 81.95 %	17.27 % 15.92 %	2.64 % 2.13 %
Pets	5958 5928	4514 4622	1299 1194	145 112	75.76 % 77.97 %	21.80 % 20.14 %	2.43 % 1.89 %
Sport & Fitness	5774 5795	4424 4474	1223 1207	127 114	76.62 % 77.20 %	21.18 % 20.83 %	2.20 % 1.97 %
Job & Career	5844 5942	4351 4505	1355 1320	138 117	74.45 % 75.82 %	23.19 % 22.21 %	2.36 % 1.97 %
Dating	6035 5730	4362 4210	1533 1410	140 110	72.28 % 73.47 %	25.40 % 24.61 %	2.32 % 1.92 %
Other	5902 5752	4640 4604	1112 1034	150 114	78.62 % 80.04 %	18.84 % 17.98 %	2.54 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5465 5506	3965 4043	1359 1347	141 116	72.55 % 73.43 %	24.87 % 24.46 %	2.58 % 2.11 %
Outlook Mail	5319 5532	3985 4224	1216 1199	118 109	74.92 % 76.36 %	22.86 % 21.67 %	2.22 % 1.97 %
Yahoo Mail	5777 5402	4363 4167	1282 1124	132 111	75.52 % 77.14 %	22.19 % 20.81 %	2.28 % 2.05 %
AOL Mail	5568 5388	4225 4177	1216 1107	127 104	75.88 % 77.52 %	21.84 % 20.55 %	2.28 % 1.93 %
Mail.com	5561 5399	4317 4270	1112 1028	132 101	77.63 % 79.09 %	20.00 % 19.04 %	2.37 % 1.87 %
Yandex Mail	5259 5273	4017 4059	1129 1108	113 106	76.38 % 76.98 %	21.47 % 21.01 %	2.15 % 2.01 %
GMX Mail	5487 5515	4123 4231	1235 1173	129 111	75.14 % 76.72 %	22.51 % 21.27 %	2.35 % 2.01 %
Zoho Mail	5411 5294	4228 4218	1060 973	123 103	78.14 % 79.68 %	19.59 % 18.38 %	2.27 % 1.95 %
ProtonMail	5330 5415	4190 4319	1014 984	126 112	78.61 % 79.76 %	19.02 % 18.17 %	2.36 % 2.07 %
Custom Mail	5367 5386	4276 4349	966 934	125 103	79.67 % 80.75 %	18.00 % 17.34 %	2.33 % 1.91 %
iCloud Mail	5558 5266	4065 3927	1358 1235	135 104	73.14 % 74.57 %	24.43 % 23.45 %	2.43 % 1.97 %
Tuta	5318 5574	4203 4430	991 1031	124 113	79.03 % 79.48 %	18.63 % 18.50 %	2.33 % 2.03 %
Juno.com	5468 5389	4353 4358	988 926	127 105	79.61 % 80.87 %	18.07 % 17.18 %	2.32 % 1.95 %
Mailfence	5490 5464	4345 4371	1008 982	137 111	79.14 % 80.00 %	18.36 % 17.97 %	2.50 % 2.03 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.