HubSpot and CampaignMonitor Email Deliverability Comparison

HubSpot

CampaignMonitor

In this comparison, the deliverability of HubSpot and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.189 75.813	58.649 58.738	15.766 15.451	1.774 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.98 % 77.48 %	20.69 % 20.38 %	2.33 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 5945	4416 4606	1206 1214	125 125	76.84 % 77.48 %	20.98 % 20.42 %	2.18 % 2.10 %
Elektronics	5801 5979	4514 4579	1154 1269	133 131	77.81 % 76.58 %	19.89 % 21.22 %	2.29 % 2.19 %
Entertainment	5782 5820	4434 4490	1221 1204	127 126	76.69 % 77.15 %	21.12 % 20.69 %	2.20 % 2.16 %
Cosmetics & Beauty	5778 5868	4453 4594	1198 1151	127 123	77.07 % 78.29 %	20.73 % 19.61 %	2.20 % 2.10 %
Food & Drink	6016 5972	4623 4599	1247 1250	146 123	76.85 % 77.01 %	20.73 % 20.93 %	2.43 % 2.06 %
Home & Garden	5763 5834	4430 4509	1194 1205	139 120	76.87 % 77.29 %	20.72 % 20.65 %	2.41 % 2.06 %
Finance	5662 5673	4542 4550	988 990	132 133	80.22 % 80.20 %	17.45 % 17.45 %	2.33 % 2.34 %
Health	5989 5751	4795 4677	1039 944	155 130	80.06 % 81.32 %	17.35 % 16.41 %	2.59 % 2.26 %
Pets	6008 5801	4556 4497	1305 1181	147 123	75.83 % 77.52 %	21.72 % 20.36 %	2.45 % 2.12 %
Sport & Fitness	5882 5761	4509 4415	1248 1219	125 127	76.66 % 76.64 %	21.22 % 21.16 %	2.13 % 2.20 %
Job & Career	5853 5947	4377 4488	1341 1335	135 124	74.78 % 75.47 %	22.91 % 22.45 %	2.31 % 2.09 %
Dating	6038 5757	4379 4197	1524 1440	135 120	72.52 % 72.90 %	25.24 % 25.01 %	2.24 % 2.08 %
Other	5870 5705	4621 4537	1101 1049	148 119	78.72 % 79.53 %	18.76 % 18.39 %	2.52 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5432 5433	3937 3965	1354 1350	141 118	72.48 % 72.98 %	24.93 % 24.85 %	2.60 % 2.17 %
Outlook Mail	5326 5462	4011 4139	1193 1204	122 119	75.31 % 75.78 %	22.40 % 22.04 %	2.29 % 2.18 %
Yahoo Mail	5741 5426	4359 4167	1248 1137	134 122	75.93 % 76.80 %	21.74 % 20.95 %	2.33 % 2.25 %
AOL Mail	5571 5448	4228 4176	1217 1154	126 118	75.89 % 76.65 %	21.85 % 21.18 %	2.26 % 2.17 %
Mail.com	5561 5457	4327 4272	1105 1077	129 108	77.81 % 78.28 %	19.87 % 19.74 %	2.32 % 1.98 %
Yandex Mail	5248 5191	4024 3973	1112 1105	112 113	76.68 % 76.54 %	21.19 % 21.29 %	2.13 % 2.18 %
GMX Mail	5406 5530	4057 4219	1221 1193	128 118	75.05 % 76.29 %	22.59 % 21.57 %	2.37 % 2.13 %
Zoho Mail	5472 5361	4281 4231	1073 1019	118 111	78.23 % 78.92 %	19.61 % 19.01 %	2.16 % 2.07 %
ProtonMail	5282 5510	4144 4373	1010 1013	128 124	78.46 % 79.36 %	19.12 % 18.38 %	2.42 % 2.25 %
Custom Mail	5386 5357	4303 4305	960 943	123 109	79.89 % 80.36 %	17.82 % 17.60 %	2.28 % 2.03 %
iCloud Mail	5516 5307	4036 3913	1351 1280	129 114	73.17 % 73.73 %	24.49 % 24.12 %	2.34 % 2.15 %
Tuta	5279 5470	4193 4325	961 1028	125 117	79.43 % 79.07 %	18.20 % 18.79 %	2.37 % 2.14 %
Juno.com	5556 5437	4457 4363	972 959	127 115	80.22 % 80.25 %	17.49 % 17.64 %	2.29 % 2.12 %
Mailfence	5413 5424	4292 4317	989 989	132 118	79.29 % 79.59 %	18.27 % 18.23 %	2.44 % 2.18 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.