HubSpot and CampaignMonitor Email Deliverability Comparison

HubSpot

CampaignMonitor

In this comparison, the deliverability of HubSpot and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.507 76.027	58.466 58.446	16.143 15.832	1.898 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 76.88 %	21.10 % 20.82 %	2.48 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5828 5866	4459 4511	1234 1230	135 125	76.51 % 76.90 %	21.17 % 20.97 %	2.32 % 2.13 %
Elektronics	6039 5826	4648 4449	1243 1244	148 133	76.97 % 76.36 %	20.58 % 21.35 %	2.45 % 2.28 %
Entertainment	5667 5811	4323 4447	1210 1223	134 141	76.28 % 76.53 %	21.35 % 21.05 %	2.36 % 2.43 %
Cosmetics & Beauty	5844 5885	4449 4564	1258 1183	137 138	76.13 % 77.55 %	21.53 % 20.10 %	2.34 % 2.34 %
Food & Drink	5969 5906	4549 4496	1266 1275	154 135	76.21 % 76.13 %	21.21 % 21.59 %	2.58 % 2.29 %
Home & Garden	5808 5885	4434 4526	1229 1228	145 131	76.34 % 76.91 %	21.16 % 20.87 %	2.50 % 2.23 %
Finance	5732 5612	4565 4485	1028 990	139 137	79.64 % 79.92 %	17.93 % 17.64 %	2.42 % 2.44 %
Health	6068 5810	4846 4689	1060 979	162 142	79.86 % 80.71 %	17.47 % 16.85 %	2.67 % 2.44 %
Pets	6016 5997	4543 4629	1317 1234	156 134	75.52 % 77.19 %	21.89 % 20.58 %	2.59 % 2.23 %
Sport & Fitness	5813 5812	4425 4437	1245 1247	143 128	76.12 % 76.34 %	21.42 % 21.46 %	2.46 % 2.20 %
Job & Career	5966 6083	4423 4528	1395 1415	148 140	74.14 % 74.44 %	23.38 % 23.26 %	2.48 % 2.30 %
Dating	5962 5840	4284 4210	1533 1498	145 132	71.86 % 72.09 %	25.71 % 25.65 %	2.43 % 2.26 %
Other	5795 5694	4518 4475	1125 1086	152 133	77.96 % 78.59 %	19.41 % 19.07 %	2.62 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5459 5559	3946 4035	1370 1391	143 133	72.28 % 72.58 %	25.10 % 25.02 %	2.62 % 2.39 %
Outlook Mail	5338 5469	3974 4126	1241 1219	123 124	74.45 % 75.44 %	23.25 % 22.29 %	2.30 % 2.27 %
Yahoo Mail	5905 5322	4446 4054	1315 1145	144 123	75.29 % 76.17 %	22.27 % 21.51 %	2.44 % 2.31 %
AOL Mail	5436 5298	4096 4050	1209 1128	131 120	75.35 % 76.44 %	22.24 % 21.29 %	2.41 % 2.27 %
Mail.com	5644 5401	4345 4196	1161 1086	138 119	76.98 % 77.69 %	20.57 % 20.11 %	2.45 % 2.20 %
Yandex Mail	5267 5389	4000 4085	1147 1185	120 119	75.94 % 75.80 %	21.78 % 21.99 %	2.28 % 2.21 %
GMX Mail	5525 5566	4122 4230	1265 1206	138 130	74.61 % 76.00 %	22.90 % 21.67 %	2.50 % 2.34 %
Zoho Mail	5450 5376	4229 4215	1080 1034	141 127	77.60 % 78.40 %	19.82 % 19.23 %	2.59 % 2.36 %
ProtonMail	5357 5376	4211 4202	1012 1046	134 128	78.61 % 78.16 %	18.89 % 19.46 %	2.50 % 2.38 %
Custom Mail	5277 5399	4191 4299	954 982	132 118	79.42 % 79.63 %	18.08 % 18.19 %	2.50 % 2.19 %
iCloud Mail	5489 5372	4015 3935	1328 1315	146 122	73.15 % 73.25 %	24.19 % 24.48 %	2.66 % 2.27 %
Tuta	5283 5583	4142 4374	1011 1079	130 130	78.40 % 78.34 %	19.14 % 19.33 %	2.46 % 2.33 %
Juno.com	5506 5441	4365 4339	1009 976	132 126	79.28 % 79.75 %	18.33 % 17.94 %	2.40 % 2.32 %
Mailfence	5571 5476	4384 4306	1041 1040	146 130	78.69 % 78.63 %	18.69 % 18.99 %	2.62 % 2.37 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.