HubSpot and CampaignMonitor Email Deliverability Comparison

HubSpot

CampaignMonitor

In this comparison, the deliverability of HubSpot and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.317 76.162	58.417 58.907	16.122 15.592	1.778 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.55 % 77.34 %	21.13 % 20.47 %	2.33 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5759 5925	4399 4584	1231 1216	129 125	76.38 % 77.37 %	21.38 % 20.52 %	2.24 % 2.11 %
Elektronics	5987 5732	4618 4416	1228 1197	141 119	77.13 % 77.04 %	20.51 % 20.88 %	2.36 % 2.08 %
Entertainment	5705 5825	4350 4475	1225 1215	130 135	76.25 % 76.82 %	21.47 % 20.86 %	2.28 % 2.32 %
Cosmetics & Beauty	5801 5804	4416 4515	1253 1158	132 131	76.12 % 77.79 %	21.60 % 19.95 %	2.28 % 2.26 %
Food & Drink	5993 5830	4578 4464	1270 1238	145 128	76.39 % 76.57 %	21.19 % 21.23 %	2.42 % 2.20 %
Home & Garden	5838 5930	4482 4587	1223 1220	133 123	76.77 % 77.35 %	20.95 % 20.57 %	2.28 % 2.07 %
Finance	5546 5659	4457 4584	968 946	121 129	80.36 % 81.00 %	17.45 % 16.72 %	2.18 % 2.28 %
Health	6076 5828	4856 4727	1069 972	151 129	79.92 % 81.11 %	17.59 % 16.68 %	2.49 % 2.21 %
Pets	6015 5943	4559 4596	1312 1221	144 126	75.79 % 77.33 %	21.81 % 20.55 %	2.39 % 2.12 %
Sport & Fitness	5788 5927	4417 4548	1236 1254	135 125	76.31 % 76.73 %	21.35 % 21.16 %	2.33 % 2.11 %
Job & Career	6033 6052	4488 4538	1407 1379	138 135	74.39 % 74.98 %	23.32 % 22.79 %	2.29 % 2.23 %
Dating	6032 5957	4316 4323	1576 1505	140 129	71.55 % 72.57 %	26.13 % 25.26 %	2.32 % 2.17 %
Other	5744 5750	4481 4550	1124 1071	139 129	78.01 % 79.13 %	19.57 % 18.63 %	2.42 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5435 5579	3926 4096	1378 1361	131 122	72.24 % 73.42 %	25.35 % 24.40 %	2.41 % 2.19 %
Outlook Mail	5458 5504	4093 4167	1252 1220	113 117	74.99 % 75.71 %	22.94 % 22.17 %	2.07 % 2.13 %
Yahoo Mail	5693 5397	4265 4143	1295 1133	133 121	74.92 % 76.76 %	22.75 % 20.99 %	2.34 % 2.24 %
AOL Mail	5472 5275	4130 4044	1215 1116	127 115	75.48 % 76.66 %	22.20 % 21.16 %	2.32 % 2.18 %
Mail.com	5610 5383	4339 4213	1140 1058	131 112	77.34 % 78.26 %	20.32 % 19.65 %	2.34 % 2.08 %
Yandex Mail	5237 5288	3993 4022	1139 1157	105 109	76.25 % 76.06 %	21.75 % 21.88 %	2.00 % 2.06 %
GMX Mail	5568 5572	4176 4272	1264 1174	128 126	75.00 % 76.67 %	22.70 % 21.07 %	2.30 % 2.26 %
Zoho Mail	5406 5385	4191 4242	1080 1025	135 118	77.52 % 78.77 %	19.98 % 19.03 %	2.50 % 2.19 %
ProtonMail	5386 5356	4259 4214	996 1022	131 120	79.08 % 78.68 %	18.49 % 19.08 %	2.43 % 2.24 %
Custom Mail	5249 5499	4188 4427	943 954	118 118	79.79 % 80.51 %	17.97 % 17.35 %	2.25 % 2.15 %
iCloud Mail	5507 5432	4018 3998	1347 1316	142 118	72.96 % 73.60 %	24.46 % 24.23 %	2.58 % 2.17 %
Tuta	5269 5521	4132 4353	1014 1047	123 121	78.42 % 78.84 %	19.24 % 18.96 %	2.33 % 2.19 %
Juno.com	5456 5500	4291 4389	1044 994	121 117	78.65 % 79.80 %	19.13 % 18.07 %	2.22 % 2.13 %
Mailfence	5571 5471	4416 4327	1015 1015	140 129	79.27 % 79.09 %	18.22 % 18.55 %	2.51 % 2.36 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.