HubSpot and CampaignMonitor Email Deliverability Comparison

HubSpot

CampaignMonitor

In this comparison, the deliverability of HubSpot and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 65.221	51.754 50.522	12.850 13.308	1.314 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 77.46 %	19.49 % 20.40 %	1.99 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 5244	3892 4070	1017 1061	97 113	77.75 % 77.61 %	20.32 % 20.23 %	1.94 % 2.15 %
Elektronics	4972 5223	3952 3994	926 1117	94 112	79.49 % 76.47 %	18.62 % 21.39 %	1.89 % 2.14 %
Entertainment	5114 4979	3993 3862	1024 1015	97 102	78.08 % 77.57 %	20.02 % 20.39 %	1.90 % 2.05 %
Cosmetics & Beauty	4878 5137	3860 4025	919 1011	99 101	79.13 % 78.35 %	18.84 % 19.68 %	2.03 % 1.97 %
Food & Drink	5047 5047	3961 3894	983 1052	103 101	78.48 % 77.15 %	19.48 % 20.84 %	2.04 % 2.00 %
Home & Garden	5030 4939	3924 3799	1000 1033	106 107	78.01 % 76.92 %	19.88 % 20.92 %	2.11 % 2.17 %
Finance	5087 5045	4141 4043	845 884	101 118	81.40 % 80.14 %	16.61 % 17.52 %	1.99 % 2.34 %
Health	5242 4903	4295 3992	833 797	114 114	81.93 % 81.42 %	15.89 % 16.26 %	2.17 % 2.33 %
Pets	5249 4935	4084 3814	1065 1012	100 109	77.81 % 77.28 %	20.29 % 20.51 %	1.91 % 2.21 %
Sport & Fitness	5118 5102	3983 3899	1036 1097	99 106	77.82 % 76.42 %	20.24 % 21.50 %	1.93 % 2.08 %
Job & Career	4920 4843	3733 3649	1086 1094	101 100	75.87 % 75.35 %	22.07 % 22.59 %	2.05 % 2.06 %
Dating	5185 4874	3895 3582	1199 1186	91 106	75.12 % 73.49 %	23.12 % 24.33 %	1.76 % 2.17 %
Other	5070 4950	4041 3899	917 949	112 102	79.70 % 78.77 %	18.09 % 19.17 %	2.21 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4494	3413 3282	1063 1117	98 95	74.62 % 73.03 %	23.24 % 24.86 %	2.14 % 2.11 %
Outlook Mail	4751 4608	3647 3453	1018 1050	86 105	76.76 % 74.93 %	21.43 % 22.79 %	1.81 % 2.28 %
Yahoo Mail	4783 4711	3724 3606	963 1007	96 98	77.86 % 76.54 %	20.13 % 21.38 %	2.01 % 2.08 %
AOL Mail	4888 4830	3789 3694	1005 1035	94 101	77.52 % 76.48 %	20.56 % 21.43 %	1.92 % 2.09 %
Mail.com	4735 4668	3750 3676	902 897	83 95	79.20 % 78.75 %	19.05 % 19.22 %	1.75 % 2.04 %
Yandex Mail	4625 4542	3626 3490	906 954	93 98	78.40 % 76.84 %	19.59 % 21.00 %	2.01 % 2.16 %
GMX Mail	4740 4580	3654 3461	987 1028	99 91	77.09 % 75.57 %	20.82 % 22.45 %	2.09 % 1.99 %
Zoho Mail	4646 4790	3703 3801	864 883	79 106	79.70 % 79.35 %	18.60 % 18.43 %	1.70 % 2.21 %
ProtonMail	4559 4708	3626 3742	839 856	94 110	79.53 % 79.48 %	18.40 % 18.18 %	2.06 % 2.34 %
Custom Mail	4571 4551	3700 3664	774 795	97 92	80.95 % 80.51 %	16.93 % 17.47 %	2.12 % 2.02 %
iCloud Mail	4710 4549	3519 3355	1100 1097	91 97	74.71 % 73.75 %	23.35 % 24.12 %	1.93 % 2.13 %
Tuta	4704 4777	3810 3784	793 894	101 99	80.99 % 79.21 %	16.86 % 18.71 %	2.15 % 2.07 %
Juno.com	4861 4921	3974 3939	786 874	101 108	81.75 % 80.04 %	16.17 % 17.76 %	2.08 % 2.19 %
Mailfence	4771 4492	3819 3575	850 821	102 96	80.05 % 79.59 %	17.82 % 18.28 %	2.14 % 2.14 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.