HubSpot and CampaignMonitor Email Deliverability Comparison

HubSpot

CampaignMonitor

In this comparison, the deliverability of HubSpot and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.472 65.293	50.685 50.958	13.324 13.015	1.463 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 78.05 %	20.35 % 19.93 %	2.23 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4895 5020	3776 3919	1012 994	107 107	77.14 % 78.07 %	20.67 % 19.80 %	2.19 % 2.13 %
Elektronics	4936 5236	3863 4051	964 1073	109 112	78.26 % 77.37 %	19.53 % 20.49 %	2.21 % 2.14 %
Entertainment	5054 5088	3903 3969	1046 1014	105 105	77.23 % 78.01 %	20.70 % 19.93 %	2.08 % 2.06 %
Cosmetics & Beauty	4988 5233	3870 4143	1010 992	108 98	77.59 % 79.17 %	20.25 % 18.96 %	2.17 % 1.87 %
Food & Drink	5071 5174	3918 4021	1036 1056	117 97	77.26 % 77.72 %	20.43 % 20.41 %	2.31 % 1.87 %
Home & Garden	5056 4985	3891 3871	1046 1017	119 97	76.96 % 77.65 %	20.69 % 20.40 %	2.35 % 1.95 %
Finance	4956 4989	3977 4025	869 856	110 108	80.25 % 80.68 %	17.53 % 17.16 %	2.22 % 2.16 %
Health	5162 4911	4162 4017	873 785	127 109	80.63 % 81.80 %	16.91 % 15.98 %	2.46 % 2.22 %
Pets	5158 4962	3933 3860	1102 1005	123 97	76.25 % 77.79 %	21.36 % 20.25 %	2.38 % 1.95 %
Sport & Fitness	5076 4982	3909 3844	1065 1032	102 106	77.01 % 77.16 %	20.98 % 20.71 %	2.01 % 2.13 %
Job & Career	4884 4950	3672 3752	1100 1099	112 99	75.18 % 75.80 %	22.52 % 22.20 %	2.29 % 2.00 %
Dating	5216 4948	3849 3642	1263 1213	104 93	73.79 % 73.61 %	24.21 % 24.51 %	1.99 % 1.88 %
Other	5020 4815	3962 3844	938 879	120 92	78.92 % 79.83 %	18.69 % 18.26 %	2.39 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4649	3380 3433	1111 1120	113 96	73.41 % 73.84 %	24.13 % 24.09 %	2.45 % 2.06 %
Outlook Mail	4670 4767	3530 3618	1042 1052	98 97	75.59 % 75.90 %	22.31 % 22.07 %	2.10 % 2.03 %
Yahoo Mail	4833 4593	3698 3558	1029 940	106 95	76.52 % 77.47 %	21.29 % 20.47 %	2.19 % 2.07 %
AOL Mail	4796 4641	3648 3583	1041 966	107 92	76.06 % 77.20 %	21.71 % 20.81 %	2.23 % 1.98 %
Mail.com	4642 4691	3626 3707	919 892	97 92	78.11 % 79.02 %	19.80 % 19.02 %	2.09 % 1.96 %
Yandex Mail	4476 4491	3445 3462	935 934	96 95	76.97 % 77.09 %	20.89 % 20.80 %	2.14 % 2.12 %
GMX Mail	4705 4708	3593 3600	1010 1017	102 91	76.37 % 76.47 %	21.47 % 21.60 %	2.17 % 1.93 %
Zoho Mail	4616 4719	3636 3752	890 874	90 93	78.77 % 79.51 %	19.28 % 18.52 %	1.95 % 1.97 %
ProtonMail	4477 4715	3518 3769	852 845	107 101	78.58 % 79.94 %	19.03 % 17.92 %	2.39 % 2.14 %
Custom Mail	4604 4723	3686 3829	813 804	105 90	80.06 % 81.07 %	17.66 % 17.02 %	2.28 % 1.91 %
iCloud Mail	4827 4569	3553 3396	1168 1081	106 92	73.61 % 74.33 %	24.20 % 23.66 %	2.20 % 2.01 %
Tuta	4676 4713	3733 3749	831 868	112 96	79.83 % 79.55 %	17.77 % 18.42 %	2.40 % 2.04 %
Juno.com	4780 4754	3858 3830	813 827	109 97	80.71 % 80.56 %	17.01 % 17.40 %	2.28 % 2.04 %
Mailfence	4766 4560	3781 3672	870 795	115 93	79.33 % 80.53 %	18.25 % 17.43 %	2.41 % 2.04 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.