CampaignMonitor and HubSpot Email Deliverability Comparison

CampaignMonitor

HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 76.189	58.738 58.649	15.451 15.766	1.624 1.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 76.98 %	20.38 % 20.69 %	2.14 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5747	4606 4416	1214 1206	125 125	77.48 % 76.84 %	20.42 % 20.98 %	2.10 % 2.18 %
Elektronics	5979 5801	4579 4514	1269 1154	131 133	76.58 % 77.81 %	21.22 % 19.89 %	2.19 % 2.29 %
Entertainment	5820 5782	4490 4434	1204 1221	126 127	77.15 % 76.69 %	20.69 % 21.12 %	2.16 % 2.20 %
Cosmetics & Beauty	5868 5778	4594 4453	1151 1198	123 127	78.29 % 77.07 %	19.61 % 20.73 %	2.10 % 2.20 %
Food & Drink	5972 6016	4599 4623	1250 1247	123 146	77.01 % 76.85 %	20.93 % 20.73 %	2.06 % 2.43 %
Home & Garden	5834 5763	4509 4430	1205 1194	120 139	77.29 % 76.87 %	20.65 % 20.72 %	2.06 % 2.41 %
Finance	5673 5662	4550 4542	990 988	133 132	80.20 % 80.22 %	17.45 % 17.45 %	2.34 % 2.33 %
Health	5751 5989	4677 4795	944 1039	130 155	81.32 % 80.06 %	16.41 % 17.35 %	2.26 % 2.59 %
Pets	5801 6008	4497 4556	1181 1305	123 147	77.52 % 75.83 %	20.36 % 21.72 %	2.12 % 2.45 %
Sport & Fitness	5761 5882	4415 4509	1219 1248	127 125	76.64 % 76.66 %	21.16 % 21.22 %	2.20 % 2.13 %
Job & Career	5947 5853	4488 4377	1335 1341	124 135	75.47 % 74.78 %	22.45 % 22.91 %	2.09 % 2.31 %
Dating	5757 6038	4197 4379	1440 1524	120 135	72.90 % 72.52 %	25.01 % 25.24 %	2.08 % 2.24 %
Other	5705 5870	4537 4621	1049 1101	119 148	79.53 % 78.72 %	18.39 % 18.76 %	2.09 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5432	3965 3937	1350 1354	118 141	72.98 % 72.48 %	24.85 % 24.93 %	2.17 % 2.60 %
Outlook Mail	5462 5326	4139 4011	1204 1193	119 122	75.78 % 75.31 %	22.04 % 22.40 %	2.18 % 2.29 %
Yahoo Mail	5426 5741	4167 4359	1137 1248	122 134	76.80 % 75.93 %	20.95 % 21.74 %	2.25 % 2.33 %
AOL Mail	5448 5571	4176 4228	1154 1217	118 126	76.65 % 75.89 %	21.18 % 21.85 %	2.17 % 2.26 %
Mail.com	5457 5561	4272 4327	1077 1105	108 129	78.28 % 77.81 %	19.74 % 19.87 %	1.98 % 2.32 %
Yandex Mail	5191 5248	3973 4024	1105 1112	113 112	76.54 % 76.68 %	21.29 % 21.19 %	2.18 % 2.13 %
GMX Mail	5530 5406	4219 4057	1193 1221	118 128	76.29 % 75.05 %	21.57 % 22.59 %	2.13 % 2.37 %
Zoho Mail	5361 5472	4231 4281	1019 1073	111 118	78.92 % 78.23 %	19.01 % 19.61 %	2.07 % 2.16 %
ProtonMail	5510 5282	4373 4144	1013 1010	124 128	79.36 % 78.46 %	18.38 % 19.12 %	2.25 % 2.42 %
Custom Mail	5357 5386	4305 4303	943 960	109 123	80.36 % 79.89 %	17.60 % 17.82 %	2.03 % 2.28 %
iCloud Mail	5307 5516	3913 4036	1280 1351	114 129	73.73 % 73.17 %	24.12 % 24.49 %	2.15 % 2.34 %
Tuta	5470 5279	4325 4193	1028 961	117 125	79.07 % 79.43 %	18.79 % 18.20 %	2.14 % 2.37 %
Juno.com	5437 5556	4363 4457	959 972	115 127	80.25 % 80.22 %	17.64 % 17.49 %	2.12 % 2.29 %
Mailfence	5424 5413	4317 4292	989 989	118 132	79.59 % 79.29 %	18.23 % 18.27 %	2.18 % 2.44 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.