CampaignMonitor and HubSpot Email Deliverability Comparison

CampaignMonitor

HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 65.700	50.620 50.869	13.164 13.378	1.373 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 77.43 %	20.20 % 20.36 %	2.11 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 4986	4058 3826	1066 1050	110 110	77.53 % 76.73 %	20.37 % 21.06 %	2.10 % 2.21 %
Elektronics	5245 5025	4033 3942	1099 976	113 107	76.89 % 78.45 %	20.95 % 19.42 %	2.15 % 2.13 %
Entertainment	4996 5037	3890 3877	1000 1056	106 104	77.86 % 76.97 %	20.02 % 20.96 %	2.12 % 2.06 %
Cosmetics & Beauty	5215 4901	4117 3811	994 982	104 108	78.95 % 77.76 %	19.06 % 20.04 %	1.99 % 2.20 %
Food & Drink	5079 5093	3943 3945	1037 1031	99 117	77.63 % 77.46 %	20.42 % 20.24 %	1.95 % 2.30 %
Home & Garden	4911 5017	3780 3868	1028 1033	103 116	76.97 % 77.10 %	20.93 % 20.59 %	2.10 % 2.31 %
Finance	4978 5013	3998 4028	864 875	116 110	80.31 % 80.35 %	17.36 % 17.45 %	2.33 % 2.19 %
Health	4835 5187	3943 4192	781 871	111 124	81.55 % 80.82 %	16.15 % 16.79 %	2.30 % 2.39 %
Pets	4925 5250	3814 4012	1006 1121	105 117	77.44 % 76.42 %	20.43 % 21.35 %	2.13 % 2.23 %
Sport & Fitness	5055 5096	3875 3913	1074 1077	106 106	76.66 % 76.79 %	21.25 % 21.13 %	2.10 % 2.08 %
Job & Career	4878 4881	3685 3657	1091 1111	102 113	75.54 % 74.92 %	22.37 % 22.76 %	2.09 % 2.32 %
Dating	4951 5203	3633 3839	1219 1262	99 102	73.38 % 73.78 %	24.62 % 24.26 %	2.00 % 1.96 %
Other	4855 5011	3851 3959	905 933	99 119	79.32 % 79.01 %	18.64 % 18.62 %	2.04 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4541	3297 3337	1115 1092	98 112	73.10 % 73.49 %	24.72 % 24.05 %	2.17 % 2.47 %
Outlook Mail	4653 4712	3507 3569	1042 1047	104 96	75.37 % 75.74 %	22.39 % 22.22 %	2.24 % 2.04 %
Yahoo Mail	4653 4775	3586 3655	973 1016	94 104	77.07 % 76.54 %	20.91 % 21.28 %	2.02 % 2.18 %
AOL Mail	4734 4783	3634 3644	1000 1036	100 103	76.76 % 76.19 %	21.12 % 21.66 %	2.11 % 2.15 %
Mail.com	4675 4713	3698 3678	878 939	99 96	79.10 % 78.04 %	18.78 % 19.92 %	2.12 % 2.04 %
Yandex Mail	4462 4520	3429 3477	938 946	95 97	76.85 % 76.92 %	21.02 % 20.93 %	2.13 % 2.15 %
GMX Mail	4700 4751	3578 3620	1028 1029	94 102	76.13 % 76.19 %	21.87 % 21.66 %	2.00 % 2.15 %
Zoho Mail	4773 4699	3783 3707	887 903	103 89	79.26 % 78.89 %	18.58 % 19.22 %	2.16 % 1.89 %
ProtonMail	4685 4550	3736 3571	842 874	107 105	79.74 % 78.48 %	17.97 % 19.21 %	2.28 % 2.31 %
Custom Mail	4629 4673	3735 3734	804 830	90 109	80.69 % 79.91 %	17.37 % 17.76 %	1.94 % 2.33 %
iCloud Mail	4548 4755	3373 3497	1082 1153	93 105	74.16 % 73.54 %	23.79 % 24.25 %	2.04 % 2.21 %
Tuta	4779 4640	3784 3706	896 822	99 112	79.18 % 79.87 %	18.75 % 17.72 %	2.07 % 2.41 %
Juno.com	4816 4835	3857 3900	856 825	103 110	80.09 % 80.66 %	17.77 % 17.06 %	2.14 % 2.28 %
Mailfence	4540 4753	3623 3774	823 866	94 113	79.80 % 79.40 %	18.13 % 18.22 %	2.07 % 2.38 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.