CampaignMonitor and HubSpot Email Deliverability Comparison

CampaignMonitor

HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 64.221	50.007 52.236	12.907 11.235	1.400 1.172

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 81.34 %	20.20 % 17.49 %	2.19 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4948	4110 4000	1055 875	115 96	78.63 % 80.84 %	20.18 % 17.68 %	2.20 % 1.94 %
Elektronics	5047 4767	3909 3908	1037 803	107 84	77.45 % 81.98 %	20.55 % 16.84 %	2.12 % 1.76 %
Entertainment	4880 4801	3801 3896	959 843	101 88	77.89 % 81.15 %	19.65 % 17.56 %	2.07 % 1.83 %
Cosmetics & Beauty	4956 4762	3932 3897	968 813	105 88	79.34 % 81.84 %	19.53 % 17.07 %	2.12 % 1.85 %
Food & Drink	4941 4908	3836 3987	1023 880	106 92	77.64 % 81.23 %	20.70 % 17.93 %	2.15 % 1.87 %
Home & Garden	4849 4970	3782 4027	1024 880	108 93	78.00 % 81.03 %	21.12 % 17.71 %	2.23 % 1.87 %
Finance	4989 5054	4007 4233	914 764	116 93	80.32 % 83.76 %	18.32 % 15.12 %	2.33 % 1.84 %
Health	4749 5160	3852 4324	833 778	105 94	81.11 % 83.80 %	17.54 % 15.08 %	2.21 % 1.82 %
Pets	4871 5111	3794 4107	1001 942	112 90	77.89 % 80.36 %	20.55 % 18.43 %	2.30 % 1.76 %
Sport & Fitness	5068 5079	3929 4098	1047 916	108 92	77.53 % 80.69 %	20.66 % 18.04 %	2.13 % 1.81 %
Job & Career	4707 4919	3617 3914	1015 949	107 94	76.84 % 79.57 %	21.56 % 19.29 %	2.27 % 1.91 %
Dating	4857 4837	3680 3808	1104 976	111 76	75.77 % 78.73 %	22.73 % 20.18 %	2.29 % 1.57 %
Other	4748 4905	3758 4037	927 816	99 92	79.15 % 82.30 %	19.52 % 16.64 %	2.09 % 1.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4596	3380 3645	1011 907	96 88	75.85 % 79.31 %	22.69 % 19.73 %	2.15 % 1.91 %
Outlook Mail	4614 4930	3544 3947	1000 908	108 87	76.81 % 80.06 %	21.67 % 18.42 %	2.34 % 1.76 %
Yahoo Mail	4702 4660	3633 3761	965 842	101 83	77.26 % 80.71 %	20.52 % 18.07 %	2.15 % 1.78 %
AOL Mail	4805 4836	3702 3904	1019 893	105 85	77.04 % 80.73 %	21.21 % 18.47 %	2.19 % 1.76 %
Mail.com	4686 4772	3685 3915	921 813	95 78	78.64 % 82.04 %	19.65 % 17.04 %	2.03 % 1.63 %
Yandex Mail	4614 4579	3602 3732	971 804	98 80	78.07 % 81.50 %	21.04 % 17.56 %	2.12 % 1.75 %
GMX Mail	4668 4742	3609 3829	973 852	97 90	77.31 % 80.75 %	20.84 % 17.97 %	2.08 % 1.90 %
Zoho Mail	4755 4617	3801 3788	894 784	104 78	79.94 % 82.04 %	18.80 % 16.98 %	2.19 % 1.69 %
ProtonMail	4645 4548	3715 3748	880 748	106 89	79.98 % 82.41 %	18.95 % 16.45 %	2.28 % 1.96 %
Custom Mail	4689 4592	3784 3825	846 710	101 85	80.70 % 83.30 %	18.04 % 15.46 %	2.15 % 1.85 %
iCloud Mail	4709 4740	3565 3726	1068 955	107 83	75.71 % 78.61 %	22.68 % 20.15 %	2.27 % 1.75 %
Tuta	4776 4574	3789 3807	916 725	104 88	79.33 % 83.23 %	19.18 % 15.85 %	2.18 % 1.92 %
Juno.com	4787 4790	3838 3997	885 726	113 93	80.18 % 83.44 %	18.49 % 15.16 %	2.36 % 1.94 %
Mailfence	2983 3245	2360 2612	558 568	65 65	79.11 % 80.49 %	18.71 % 17.50 %	2.18 % 2.00 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.