CampaignMonitor and HubSpot Email Deliverability Comparison

CampaignMonitor

HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 65.472	50.958 50.685	13.015 13.324	1.320 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 77.41 %	19.93 % 20.35 %	2.02 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 4895	3919 3776	994 1012	107 107	78.07 % 77.14 %	19.80 % 20.67 %	2.13 % 2.19 %
Elektronics	5236 4936	4051 3863	1073 964	112 109	77.37 % 78.26 %	20.49 % 19.53 %	2.14 % 2.21 %
Entertainment	5088 5054	3969 3903	1014 1046	105 105	78.01 % 77.23 %	19.93 % 20.70 %	2.06 % 2.08 %
Cosmetics & Beauty	5233 4988	4143 3870	992 1010	98 108	79.17 % 77.59 %	18.96 % 20.25 %	1.87 % 2.17 %
Food & Drink	5174 5071	4021 3918	1056 1036	97 117	77.72 % 77.26 %	20.41 % 20.43 %	1.87 % 2.31 %
Home & Garden	4985 5056	3871 3891	1017 1046	97 119	77.65 % 76.96 %	20.40 % 20.69 %	1.95 % 2.35 %
Finance	4989 4956	4025 3977	856 869	108 110	80.68 % 80.25 %	17.16 % 17.53 %	2.16 % 2.22 %
Health	4911 5162	4017 4162	785 873	109 127	81.80 % 80.63 %	15.98 % 16.91 %	2.22 % 2.46 %
Pets	4962 5158	3860 3933	1005 1102	97 123	77.79 % 76.25 %	20.25 % 21.36 %	1.95 % 2.38 %
Sport & Fitness	4982 5076	3844 3909	1032 1065	106 102	77.16 % 77.01 %	20.71 % 20.98 %	2.13 % 2.01 %
Job & Career	4950 4884	3752 3672	1099 1100	99 112	75.80 % 75.18 %	22.20 % 22.52 %	2.00 % 2.29 %
Dating	4948 5216	3642 3849	1213 1263	93 104	73.61 % 73.79 %	24.51 % 24.21 %	1.88 % 1.99 %
Other	4815 5020	3844 3962	879 938	92 120	79.83 % 78.92 %	18.26 % 18.69 %	1.91 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4604	3433 3380	1120 1111	96 113	73.84 % 73.41 %	24.09 % 24.13 %	2.06 % 2.45 %
Outlook Mail	4767 4670	3618 3530	1052 1042	97 98	75.90 % 75.59 %	22.07 % 22.31 %	2.03 % 2.10 %
Yahoo Mail	4593 4833	3558 3698	940 1029	95 106	77.47 % 76.52 %	20.47 % 21.29 %	2.07 % 2.19 %
AOL Mail	4641 4796	3583 3648	966 1041	92 107	77.20 % 76.06 %	20.81 % 21.71 %	1.98 % 2.23 %
Mail.com	4691 4642	3707 3626	892 919	92 97	79.02 % 78.11 %	19.02 % 19.80 %	1.96 % 2.09 %
Yandex Mail	4491 4476	3462 3445	934 935	95 96	77.09 % 76.97 %	20.80 % 20.89 %	2.12 % 2.14 %
GMX Mail	4708 4705	3600 3593	1017 1010	91 102	76.47 % 76.37 %	21.60 % 21.47 %	1.93 % 2.17 %
Zoho Mail	4719 4616	3752 3636	874 890	93 90	79.51 % 78.77 %	18.52 % 19.28 %	1.97 % 1.95 %
ProtonMail	4715 4477	3769 3518	845 852	101 107	79.94 % 78.58 %	17.92 % 19.03 %	2.14 % 2.39 %
Custom Mail	4723 4604	3829 3686	804 813	90 105	81.07 % 80.06 %	17.02 % 17.66 %	1.91 % 2.28 %
iCloud Mail	4569 4827	3396 3553	1081 1168	92 106	74.33 % 73.61 %	23.66 % 24.20 %	2.01 % 2.20 %
Tuta	4713 4676	3749 3733	868 831	96 112	79.55 % 79.83 %	18.42 % 17.77 %	2.04 % 2.40 %
Juno.com	4754 4780	3830 3858	827 813	97 109	80.56 % 80.71 %	17.40 % 17.01 %	2.04 % 2.28 %
Mailfence	4560 4766	3672 3781	795 870	93 115	80.53 % 79.33 %	17.43 % 18.25 %	2.04 % 2.41 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.