CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 456.654	366.193 359.849	75.786 82.504	13.427 14.301

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 78.80 %	16.64 % 18.07 %	2.95 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 35279	29205 28885	4864 5425	870 969	83.59 % 81.88 %	13.92 % 15.38 %	2.49 % 2.75 %
Elektronics	35147 35256	28512 28050	5651 6192	984 1014	81.12 % 79.56 %	16.08 % 17.56 %	2.80 % 2.88 %
Entertainment	35195 35251	28297 27666	5918 6396	980 1189	80.40 % 78.48 %	16.81 % 18.14 %	2.78 % 3.37 %
Cosmetics & Beauty	35045 35321	28025 27763	5954 6434	1066 1124	79.97 % 78.60 %	16.99 % 18.22 %	3.04 % 3.18 %
Food & Drink	35461 34914	29512 28512	5019 5385	930 1017	83.22 % 81.66 %	14.15 % 15.42 %	2.62 % 2.91 %
Home & Garden	34926 35241	29134 28865	4881 5399	911 977	83.42 % 81.91 %	13.98 % 15.32 %	2.61 % 2.77 %
Finance	34823 35273	26851 26648	6798 7408	1174 1217	77.11 % 75.55 %	19.52 % 21.00 %	3.37 % 3.45 %
Health	35153 34872	27450 26713	6583 7011	1120 1148	78.09 % 76.60 %	18.73 % 20.10 %	3.19 % 3.29 %
Pets	35131 35205	28883 28390	5226 5759	1022 1056	82.22 % 80.64 %	14.88 % 16.36 %	2.91 % 3.00 %
Sport & Fitness	35095 35104	27846 27286	6131 6673	1118 1145	79.34 % 77.73 %	17.47 % 19.01 %	3.19 % 3.26 %
Job & Career	34637 34648	27145 26653	6336 6774	1156 1221	78.37 % 76.93 %	18.29 % 19.55 %	3.34 % 3.52 %
Dating	35011 35384	26631 26182	7286 7991	1094 1211	76.06 % 73.99 %	20.81 % 22.58 %	3.12 % 3.42 %
Other	34843 34906	28702 28236	5139 5657	1002 1013	82.38 % 80.89 %	14.75 % 16.21 %	2.88 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 44607	34102 33411	8918 9600	1499 1596	76.60 % 74.90 %	20.03 % 21.52 %	3.37 % 3.58 %
Outlook Mail	43939 44502	34244 33770	8259 9168	1436 1564	77.94 % 75.88 %	18.80 % 20.60 %	3.27 % 3.51 %
Yahoo Mail	44257 44271	35436 34743	7512 8124	1309 1404	80.07 % 78.48 %	16.97 % 18.35 %	2.96 % 3.17 %
AOL Mail	43721 43866	34967 34462	7405 8034	1349 1370	79.98 % 78.56 %	16.94 % 18.31 %	3.09 % 3.12 %
Mail.com	44009 44268	35835 35247	6962 7681	1212 1340	81.43 % 79.62 %	15.82 % 17.35 %	2.75 % 3.03 %
Yandex Mail	44226 44585	34727 34290	8045 8780	1454 1515	78.52 % 76.91 %	18.19 % 19.69 %	3.29 % 3.40 %
GMX Mail	43598 44430	35325 35220	7056 7910	1217 1300	81.02 % 79.27 %	16.18 % 17.80 %	2.79 % 2.93 %
Zoho Mail	44406 43845	36406 35326	6803 7231	1197 1288	81.98 % 80.57 %	15.32 % 16.49 %	2.70 % 2.94 %
ProtonMail	44795 43918	36818 35532	6845 7193	1132 1193	82.19 % 80.91 %	15.28 % 16.38 %	2.53 % 2.72 %
Custom Mail	43586 44012	36319 35982	6146 6819	1121 1211	83.33 % 81.75 %	14.10 % 15.49 %	2.57 % 2.75 %
iCloud Mail	4768 4641	3751 3635	784 801	233 205	78.67 % 78.32 %	16.44 % 17.26 %	4.89 % 4.42 %
Tuta	4907 4896	4215 4136	558 603	134 157	85.90 % 84.48 %	11.37 % 12.32 %	2.73 % 3.21 %
Juno.com	4675 4813	4048 4095	493 560	134 158	86.59 % 85.08 %	10.55 % 11.64 %	2.87 % 3.28 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.