CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 438.861	351.400 345.114	73.529 80.069	12.813 13.678

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 78.64 %	16.80 % 18.24 %	2.93 % 3.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 33883	28036 27698	4723 5258	831 927	83.47 % 81.75 %	14.06 % 15.52 %	2.47 % 2.74 %
Elektronics	33757 33926	27336 26921	5483 6027	938 978	80.98 % 79.35 %	16.24 % 17.77 %	2.78 % 2.88 %
Entertainment	33840 33823	27163 26496	5739 6199	938 1128	80.27 % 78.34 %	16.96 % 18.33 %	2.77 % 3.34 %
Cosmetics & Beauty	33782 33971	26970 26646	5792 6251	1020 1074	79.84 % 78.44 %	17.15 % 18.40 %	3.02 % 3.16 %
Food & Drink	34074 33527	28320 27335	4870 5219	884 973	83.11 % 81.53 %	14.29 % 15.57 %	2.59 % 2.90 %
Home & Garden	33559 33831	27967 27669	4729 5231	863 931	83.34 % 81.79 %	14.09 % 15.46 %	2.57 % 2.75 %
Finance	33410 33917	25679 25564	6589 7190	1142 1163	76.86 % 75.37 %	19.72 % 21.20 %	3.42 % 3.43 %
Health	33773 33520	26320 25605	6392 6809	1061 1106	77.93 % 76.39 %	18.93 % 20.31 %	3.14 % 3.30 %
Pets	33798 33797	27763 27211	5066 5578	969 1008	82.14 % 80.51 %	14.99 % 16.50 %	2.87 % 2.98 %
Sport & Fitness	33732 33692	26715 26140	5946 6465	1071 1087	79.20 % 77.59 %	17.63 % 19.19 %	3.18 % 3.23 %
Job & Career	33358 33381	26108 25631	6147 6576	1103 1174	78.27 % 76.78 %	18.43 % 19.70 %	3.31 % 3.52 %
Dating	33617 34015	25499 25070	7078 7776	1040 1169	75.85 % 73.70 %	21.05 % 22.86 %	3.09 % 3.44 %
Other	33452 33578	27524 27128	4975 5490	953 960	82.28 % 80.79 %	14.87 % 16.35 %	2.85 % 2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 43255	33042 32383	8684 9353	1438 1519	76.55 % 74.87 %	20.12 % 21.62 %	3.33 % 3.51 %
Outlook Mail	42586 43108	33138 32639	8068 8956	1380 1513	77.81 % 75.71 %	18.95 % 20.78 %	3.24 % 3.51 %
Yahoo Mail	42840 42930	34253 33638	7322 7935	1265 1357	79.96 % 78.36 %	17.09 % 18.48 %	2.95 % 3.16 %
AOL Mail	42384 42501	33853 33342	7230 7843	1301 1316	79.87 % 78.45 %	17.06 % 18.45 %	3.07 % 3.10 %
Mail.com	42676 42947	34713 34146	6799 7504	1164 1297	81.34 % 79.51 %	15.93 % 17.47 %	2.73 % 3.02 %
Yandex Mail	42841 43116	33599 33098	7844 8560	1398 1458	78.43 % 76.77 %	18.31 % 19.85 %	3.26 % 3.38 %
GMX Mail	42305 43066	34211 34063	6912 7747	1182 1256	80.87 % 79.09 %	16.34 % 17.99 %	2.79 % 2.92 %
Zoho Mail	43037 42450	35229 34150	6654 7062	1154 1238	81.86 % 80.45 %	15.46 % 16.64 %	2.68 % 2.92 %
ProtonMail	43394 42534	35599 34351	6695 7037	1100 1146	82.04 % 80.76 %	15.43 % 16.54 %	2.53 % 2.69 %
Custom Mail	42222 42667	35146 34818	6003 6665	1073 1184	83.24 % 81.60 %	14.22 % 15.62 %	2.54 % 2.77 %
iCloud Mail	3384 3292	2660 2580	559 562	165 150	78.61 % 78.37 %	16.52 % 17.07 %	4.88 % 4.56 %
Tuta	3534 3521	3036 2962	403 437	95 122	85.91 % 84.12 %	11.40 % 12.41 %	2.69 % 3.46 %
Juno.com	3375 3474	2921 2944	356 408	98 122	86.55 % 84.74 %	10.55 % 11.74 %	2.90 % 3.51 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.