CampaignMonitor and HubSpot Email Deliverability Comparison

CampaignMonitor

HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 65.918	50.522 51.754	13.308 12.850	1.391 1.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 78.51 %	20.40 % 19.49 %	2.13 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 5006	4070 3892	1061 1017	113 97	77.61 % 77.75 %	20.23 % 20.32 %	2.15 % 1.94 %
Elektronics	5223 4972	3994 3952	1117 926	112 94	76.47 % 79.49 %	21.39 % 18.62 %	2.14 % 1.89 %
Entertainment	4979 5114	3862 3993	1015 1024	102 97	77.57 % 78.08 %	20.39 % 20.02 %	2.05 % 1.90 %
Cosmetics & Beauty	5137 4878	4025 3860	1011 919	101 99	78.35 % 79.13 %	19.68 % 18.84 %	1.97 % 2.03 %
Food & Drink	5047 5047	3894 3961	1052 983	101 103	77.15 % 78.48 %	20.84 % 19.48 %	2.00 % 2.04 %
Home & Garden	4939 5030	3799 3924	1033 1000	107 106	76.92 % 78.01 %	20.92 % 19.88 %	2.17 % 2.11 %
Finance	5045 5087	4043 4141	884 845	118 101	80.14 % 81.40 %	17.52 % 16.61 %	2.34 % 1.99 %
Health	4903 5242	3992 4295	797 833	114 114	81.42 % 81.93 %	16.26 % 15.89 %	2.33 % 2.17 %
Pets	4935 5249	3814 4084	1012 1065	109 100	77.28 % 77.81 %	20.51 % 20.29 %	2.21 % 1.91 %
Sport & Fitness	5102 5118	3899 3983	1097 1036	106 99	76.42 % 77.82 %	21.50 % 20.24 %	2.08 % 1.93 %
Job & Career	4843 4920	3649 3733	1094 1086	100 101	75.35 % 75.87 %	22.59 % 22.07 %	2.06 % 2.05 %
Dating	4874 5185	3582 3895	1186 1199	106 91	73.49 % 75.12 %	24.33 % 23.12 %	2.17 % 1.76 %
Other	4950 5070	3899 4041	949 917	102 112	78.77 % 79.70 %	19.17 % 18.09 %	2.06 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4574	3282 3413	1117 1063	95 98	73.03 % 74.62 %	24.86 % 23.24 %	2.11 % 2.14 %
Outlook Mail	4608 4751	3453 3647	1050 1018	105 86	74.93 % 76.76 %	22.79 % 21.43 %	2.28 % 1.81 %
Yahoo Mail	4711 4783	3606 3724	1007 963	98 96	76.54 % 77.86 %	21.38 % 20.13 %	2.08 % 2.01 %
AOL Mail	4830 4888	3694 3789	1035 1005	101 94	76.48 % 77.52 %	21.43 % 20.56 %	2.09 % 1.92 %
Mail.com	4668 4735	3676 3750	897 902	95 83	78.75 % 79.20 %	19.22 % 19.05 %	2.04 % 1.75 %
Yandex Mail	4542 4625	3490 3626	954 906	98 93	76.84 % 78.40 %	21.00 % 19.59 %	2.16 % 2.01 %
GMX Mail	4580 4740	3461 3654	1028 987	91 99	75.57 % 77.09 %	22.45 % 20.82 %	1.99 % 2.09 %
Zoho Mail	4790 4646	3801 3703	883 864	106 79	79.35 % 79.70 %	18.43 % 18.60 %	2.21 % 1.70 %
ProtonMail	4708 4559	3742 3626	856 839	110 94	79.48 % 79.53 %	18.18 % 18.40 %	2.34 % 2.06 %
Custom Mail	4551 4571	3664 3700	795 774	92 97	80.51 % 80.95 %	17.47 % 16.93 %	2.02 % 2.12 %
iCloud Mail	4549 4710	3355 3519	1097 1100	97 91	73.75 % 74.71 %	24.12 % 23.35 %	2.13 % 1.93 %
Tuta	4777 4704	3784 3810	894 793	99 101	79.21 % 80.99 %	18.71 % 16.86 %	2.07 % 2.15 %
Juno.com	4921 4861	3939 3974	874 786	108 101	80.04 % 81.75 %	17.76 % 16.17 %	2.19 % 2.08 %
Mailfence	4492 4771	3575 3819	821 850	96 102	79.59 % 80.05 %	18.28 % 17.82 %	2.14 % 2.14 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.