CampaignMonitor and HubSpot Email Deliverability Comparison

CampaignMonitor

HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 64.920	50.429 51.721	12.942 12.211	1.320 1.231

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 79.67 %	20.07 % 18.81 %	2.05 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 4921	4149 3887	1052 954	110 95	78.64 % 78.99 %	19.94 % 19.39 %	2.08 % 1.93 %
Elektronics	5059 4889	3912 3946	1052 868	101 92	77.33 % 80.71 %	20.79 % 17.75 %	2.00 % 1.88 %
Entertainment	4903 5035	3828 3990	974 968	96 94	78.07 % 79.25 %	19.87 % 19.23 %	1.96 % 1.87 %
Cosmetics & Beauty	5043 4811	3986 3863	978 877	99 92	79.04 % 80.30 %	19.39 % 18.23 %	1.96 % 1.91 %
Food & Drink	5077 5038	3955 4013	1032 960	100 98	77.90 % 79.65 %	20.33 % 19.06 %	1.97 % 1.95 %
Home & Garden	4976 5007	3870 3975	1039 951	102 99	77.77 % 79.39 %	20.88 % 18.99 %	2.05 % 1.98 %
Finance	4986 4972	4017 4096	880 801	112 93	80.57 % 82.38 %	17.65 % 16.11 %	2.25 % 1.87 %
Health	4821 5130	3930 4229	809 824	99 104	81.52 % 82.44 %	16.78 % 16.06 %	2.05 % 2.03 %
Pets	4871 5162	3791 4064	989 1023	104 95	77.83 % 78.73 %	20.30 % 19.82 %	2.14 % 1.84 %
Sport & Fitness	5025 5037	3882 3977	1043 978	102 91	77.25 % 78.96 %	20.76 % 19.42 %	2.03 % 1.81 %
Job & Career	4737 4916	3630 3805	1038 1034	99 94	76.63 % 77.40 %	21.91 % 21.03 %	2.09 % 1.91 %
Dating	4843 5047	3620 3869	1131 1101	103 85	74.75 % 76.66 %	23.35 % 21.81 %	2.13 % 1.68 %
Other	4860 4955	3859 4007	925 872	93 99	79.40 % 80.87 %	19.03 % 17.60 %	1.91 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4577	3303 3509	1041 1001	88 95	74.73 % 76.67 %	23.55 % 21.87 %	1.99 % 2.08 %
Outlook Mail	4609 4858	3515 3796	1024 971	97 85	76.26 % 78.14 %	22.22 % 19.99 %	2.10 % 1.75 %
Yahoo Mail	4760 4612	3672 3634	986 909	95 86	77.14 % 78.79 %	20.71 % 19.71 %	2.00 % 1.86 %
AOL Mail	4801 4848	3696 3825	1022 962	98 89	76.98 % 78.90 %	21.29 % 19.84 %	2.04 % 1.84 %
Mail.com	4635 4734	3660 3815	882 861	90 80	78.96 % 80.59 %	19.03 % 18.19 %	1.94 % 1.69 %
Yandex Mail	4526 4565	3511 3649	948 856	92 85	77.57 % 79.93 %	20.95 % 18.75 %	2.03 % 1.86 %
GMX Mail	4596 4689	3528 3692	984 919	87 91	76.76 % 78.74 %	21.41 % 19.60 %	1.89 % 1.94 %
Zoho Mail	4783 4630	3837 3737	874 838	99 77	80.22 % 80.71 %	18.27 % 18.10 %	2.07 % 1.66 %
ProtonMail	4756 4596	3820 3709	873 821	106 94	80.32 % 80.70 %	18.36 % 17.86 %	2.23 % 2.05 %
Custom Mail	4613 4607	3739 3767	809 763	94 86	81.05 % 81.77 %	17.54 % 16.56 %	2.04 % 1.87 %
iCloud Mail	4633 4778	3481 3635	1072 1070	96 91	75.13 % 76.08 %	23.14 % 22.39 %	2.07 % 1.90 %
Tuta	4744 4638	3772 3797	887 775	97 94	79.51 % 81.87 %	18.70 % 16.71 %	2.04 % 2.03 %
Juno.com	4898 4796	3932 3931	875 781	106 95	80.28 % 81.96 %	17.86 % 16.28 %	2.16 % 1.98 %
Mailfence	3703 3992	2963 3225	665 684	75 83	80.02 % 80.79 %	17.96 % 17.13 %	2.03 % 2.08 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.