CampaignMonitor and HubSpot Email Deliverability Comparison

CampaignMonitor

HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.067	50.366 50.039	13.501 13.466	1.472 1.562

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 76.90 %	20.66 % 20.70 %	2.25 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 4863	3936 3726	1045 1029	117 108	77.21 % 76.62 %	20.50 % 21.16 %	2.30 % 2.22 %
Elektronics	5252 4968	3997 3866	1133 984	122 118	76.10 % 77.82 %	21.57 % 19.81 %	2.32 % 2.38 %
Entertainment	5057 5025	3882 3859	1060 1051	115 115	76.76 % 76.80 %	20.96 % 20.92 %	2.27 % 2.29 %
Cosmetics & Beauty	5163 4922	4022 3796	1031 1014	110 112	77.90 % 77.12 %	19.97 % 20.60 %	2.13 % 2.28 %
Food & Drink	5178 5133	3975 3927	1092 1076	111 130	76.77 % 76.50 %	21.09 % 20.96 %	2.14 % 2.53 %
Home & Garden	4964 4925	3808 3779	1047 1026	109 120	76.71 % 76.73 %	21.09 % 20.83 %	2.20 % 2.44 %
Finance	4867 4894	3876 3902	873 874	118 118	79.64 % 79.73 %	17.94 % 17.86 %	2.42 % 2.41 %
Health	4930 5098	3982 4068	833 892	115 138	80.77 % 79.80 %	16.90 % 17.50 %	2.33 % 2.71 %
Pets	5009 5109	3870 3877	1027 1101	112 131	77.26 % 75.89 %	20.50 % 21.55 %	2.24 % 2.56 %
Sport & Fitness	4920 5042	3742 3872	1062 1062	116 108	76.06 % 76.79 %	21.59 % 21.06 %	2.36 % 2.14 %
Job & Career	5089 4978	3822 3726	1151 1132	116 120	75.10 % 74.85 %	22.62 % 22.74 %	2.28 % 2.41 %
Dating	4946 5182	3594 3766	1244 1299	108 117	72.66 % 72.67 %	25.15 % 25.07 %	2.18 % 2.26 %
Other	4866 4928	3860 3875	903 926	103 127	79.33 % 78.63 %	18.56 % 18.79 %	2.12 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4639	3413 3360	1183 1157	108 122	72.56 % 72.43 %	25.15 % 24.94 %	2.30 % 2.63 %
Outlook Mail	4728 4580	3558 3447	1065 1028	105 105	75.25 % 75.26 %	22.53 % 22.45 %	2.22 % 2.29 %
Yahoo Mail	4635 4883	3547 3709	977 1056	111 118	76.53 % 75.96 %	21.08 % 21.63 %	2.39 % 2.42 %
AOL Mail	4696 4767	3580 3606	1010 1048	106 113	76.24 % 75.65 %	21.51 % 21.98 %	2.26 % 2.37 %
Mail.com	4712 4606	3676 3563	937 935	99 108	78.01 % 77.36 %	19.89 % 20.30 %	2.10 % 2.34 %
Yandex Mail	4453 4460	3396 3411	952 948	105 101	76.26 % 76.48 %	21.38 % 21.26 %	2.36 % 2.26 %
GMX Mail	4748 4616	3611 3478	1033 1027	104 111	76.05 % 75.35 %	21.76 % 22.25 %	2.19 % 2.40 %
Zoho Mail	4633 4667	3638 3640	895 926	100 101	78.52 % 77.99 %	19.32 % 19.84 %	2.16 % 2.16 %
ProtonMail	4772 4559	3761 3577	898 868	113 114	78.81 % 78.46 %	18.82 % 19.04 %	2.37 % 2.50 %
Custom Mail	4670 4572	3732 3645	836 819	102 108	79.91 % 79.72 %	17.90 % 17.91 %	2.18 % 2.36 %
iCloud Mail	4629 4699	3392 3437	1134 1149	103 113	73.28 % 73.14 %	24.50 % 24.45 %	2.23 % 2.40 %
Tuta	4696 4599	3688 3659	900 826	108 114	78.53 % 79.56 %	19.17 % 17.96 %	2.30 % 2.48 %
Juno.com	4658 4774	3720 3832	835 826	103 116	79.86 % 80.27 %	17.93 % 17.30 %	2.21 % 2.43 %
Mailfence	4605 4646	3654 3675	846 853	105 118	79.35 % 79.10 %	18.37 % 18.36 %	2.28 % 2.54 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.