CampaignMonitor and HubSpot Email Deliverability Comparison

CampaignMonitor

HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 76.507	58.446 58.466	15.832 16.143	1.749 1.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 76.42 %	20.82 % 21.10 %	2.30 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 5828	4511 4459	1230 1234	125 135	76.90 % 76.51 %	20.97 % 21.17 %	2.13 % 2.32 %
Elektronics	5826 6039	4449 4648	1244 1243	133 148	76.36 % 76.97 %	21.35 % 20.58 %	2.28 % 2.45 %
Entertainment	5811 5667	4447 4323	1223 1210	141 134	76.53 % 76.28 %	21.05 % 21.35 %	2.43 % 2.36 %
Cosmetics & Beauty	5885 5844	4564 4449	1183 1258	138 137	77.55 % 76.13 %	20.10 % 21.53 %	2.34 % 2.34 %
Food & Drink	5906 5969	4496 4549	1275 1266	135 154	76.13 % 76.21 %	21.59 % 21.21 %	2.29 % 2.58 %
Home & Garden	5885 5808	4526 4434	1228 1229	131 145	76.91 % 76.34 %	20.87 % 21.16 %	2.23 % 2.50 %
Finance	5612 5732	4485 4565	990 1028	137 139	79.92 % 79.64 %	17.64 % 17.93 %	2.44 % 2.42 %
Health	5810 6068	4689 4846	979 1060	142 162	80.71 % 79.86 %	16.85 % 17.47 %	2.44 % 2.67 %
Pets	5997 6016	4629 4543	1234 1317	134 156	77.19 % 75.52 %	20.58 % 21.89 %	2.23 % 2.59 %
Sport & Fitness	5812 5813	4437 4425	1247 1245	128 143	76.34 % 76.12 %	21.46 % 21.42 %	2.20 % 2.46 %
Job & Career	6083 5966	4528 4423	1415 1395	140 148	74.44 % 74.14 %	23.26 % 23.38 %	2.30 % 2.48 %
Dating	5840 5962	4210 4284	1498 1533	132 145	72.09 % 71.86 %	25.65 % 25.71 %	2.26 % 2.43 %
Other	5694 5795	4475 4518	1086 1125	133 152	78.59 % 77.96 %	19.07 % 19.41 %	2.34 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5459	4035 3946	1391 1370	133 143	72.58 % 72.28 %	25.02 % 25.10 %	2.39 % 2.62 %
Outlook Mail	5469 5338	4126 3974	1219 1241	124 123	75.44 % 74.45 %	22.29 % 23.25 %	2.27 % 2.30 %
Yahoo Mail	5322 5905	4054 4446	1145 1315	123 144	76.17 % 75.29 %	21.51 % 22.27 %	2.31 % 2.44 %
AOL Mail	5298 5436	4050 4096	1128 1209	120 131	76.44 % 75.35 %	21.29 % 22.24 %	2.27 % 2.41 %
Mail.com	5401 5644	4196 4345	1086 1161	119 138	77.69 % 76.98 %	20.11 % 20.57 %	2.20 % 2.45 %
Yandex Mail	5389 5267	4085 4000	1185 1147	119 120	75.80 % 75.94 %	21.99 % 21.78 %	2.21 % 2.28 %
GMX Mail	5566 5525	4230 4122	1206 1265	130 138	76.00 % 74.61 %	21.67 % 22.90 %	2.34 % 2.50 %
Zoho Mail	5376 5450	4215 4229	1034 1080	127 141	78.40 % 77.60 %	19.23 % 19.82 %	2.36 % 2.59 %
ProtonMail	5376 5357	4202 4211	1046 1012	128 134	78.16 % 78.61 %	19.46 % 18.89 %	2.38 % 2.50 %
Custom Mail	5399 5277	4299 4191	982 954	118 132	79.63 % 79.42 %	18.19 % 18.08 %	2.19 % 2.50 %
iCloud Mail	5372 5489	3935 4015	1315 1328	122 146	73.25 % 73.15 %	24.48 % 24.19 %	2.27 % 2.66 %
Tuta	5583 5283	4374 4142	1079 1011	130 130	78.34 % 78.40 %	19.33 % 19.14 %	2.33 % 2.46 %
Juno.com	5441 5506	4339 4365	976 1009	126 132	79.75 % 79.28 %	17.94 % 18.33 %	2.32 % 2.40 %
Mailfence	5476 5571	4306 4384	1040 1041	130 146	78.63 % 78.69 %	18.99 % 18.69 %	2.37 % 2.62 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.