HubSpot and Brevo Email Deliverability Comparison

HubSpot

Brevo

In this comparison, the deliverability of HubSpot and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.067 65.773	50.039 51.947	13.466 12.612	1.562 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 78.98 %	20.70 % 19.18 %	2.40 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4863 5310	3726 4188	1029 1031	108 91	76.62 % 78.87 %	21.16 % 19.42 %	2.22 % 1.71 %
Elektronics	4968 4997	3866 4000	984 894	118 103	77.82 % 80.05 %	19.81 % 17.89 %	2.38 % 2.06 %
Entertainment	5025 5126	3859 4035	1051 985	115 106	76.80 % 78.72 %	20.92 % 19.22 %	2.29 % 2.07 %
Cosmetics & Beauty	4922 5059	3796 4004	1014 971	112 84	77.12 % 79.15 %	20.60 % 19.19 %	2.28 % 1.66 %
Food & Drink	5133 5005	3927 3959	1076 954	130 92	76.50 % 79.10 %	20.96 % 19.06 %	2.53 % 1.84 %
Home & Garden	4925 4981	3779 3924	1026 965	120 92	76.73 % 78.78 %	20.83 % 19.37 %	2.44 % 1.85 %
Finance	4894 4899	3902 4030	874 788	118 81	79.73 % 82.26 %	17.86 % 16.08 %	2.41 % 1.65 %
Health	5098 5262	4068 4349	892 812	138 101	79.80 % 82.65 %	17.50 % 15.43 %	2.71 % 1.92 %
Pets	5109 5104	3877 3974	1101 1034	131 96	75.89 % 77.86 %	21.55 % 20.26 %	2.56 % 1.88 %
Sport & Fitness	5042 5006	3872 3931	1062 984	108 91	76.79 % 78.53 %	21.06 % 19.66 %	2.14 % 1.82 %
Job & Career	4978 5023	3726 3848	1132 1083	120 92	74.85 % 76.61 %	22.74 % 21.56 %	2.41 % 1.83 %
Dating	5182 5092	3766 3802	1299 1196	117 94	72.67 % 74.67 %	25.07 % 23.49 %	2.26 % 1.85 %
Other	4928 4909	3875 3903	926 915	127 91	78.63 % 79.51 %	18.79 % 18.64 %	2.58 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4639 4598	3360 3472	1157 1032	122 94	72.43 % 75.51 %	24.94 % 22.44 %	2.63 % 2.04 %
Outlook Mail	4580 4698	3447 3634	1028 982	105 82	75.26 % 77.35 %	22.45 % 20.90 %	2.29 % 1.75 %
Yahoo Mail	4883 4820	3709 3785	1056 946	118 89	75.96 % 78.53 %	21.63 % 19.63 %	2.42 % 1.85 %
AOL Mail	4767 4829	3606 3783	1048 957	113 89	75.65 % 78.34 %	21.98 % 19.82 %	2.37 % 1.84 %
Mail.com	4606 4644	3563 3702	935 849	108 93	77.36 % 79.72 %	20.30 % 18.28 %	2.34 % 2.00 %
Yandex Mail	4460 4550	3411 3548	948 923	101 79	76.48 % 77.98 %	21.26 % 20.29 %	2.26 % 1.74 %
GMX Mail	4616 4763	3478 3695	1027 985	111 83	75.35 % 77.58 %	22.25 % 20.68 %	2.40 % 1.74 %
Zoho Mail	4667 4645	3640 3704	926 854	101 87	77.99 % 79.74 %	19.84 % 18.39 %	2.16 % 1.87 %
ProtonMail	4559 4659	3577 3761	868 816	114 82	78.46 % 80.73 %	19.04 % 17.51 %	2.50 % 1.76 %
Custom Mail	4572 4775	3645 3936	819 749	108 90	79.72 % 82.43 %	17.91 % 15.69 %	2.36 % 1.88 %
iCloud Mail	4699 4684	3437 3533	1149 1064	113 87	73.14 % 75.43 %	24.45 % 22.72 %	2.40 % 1.86 %
Tuta	4599 4752	3659 3864	826 806	114 82	79.56 % 81.31 %	17.96 % 16.96 %	2.48 % 1.73 %
Juno.com	4774 4549	3832 3657	826 811	116 81	80.27 % 80.39 %	17.30 % 17.83 %	2.43 % 1.78 %
Mailfence	4646 4807	3675 3873	853 838	118 96	79.10 % 80.57 %	18.36 % 17.43 %	2.54 % 2.00 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.