HubSpot and Brevo Email Deliverability Comparison

HubSpot

Brevo

In this comparison, the deliverability of HubSpot and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.472 65.578	50.685 51.753	13.324 12.631	1.463 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 78.92 %	20.35 % 19.26 %	2.23 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4895 5182	3776 4097	1012 996	107 89	77.14 % 79.06 %	20.67 % 19.22 %	2.19 % 1.72 %
Elektronics	4936 5040	3863 4045	964 899	109 96	78.26 % 80.26 %	19.53 % 17.84 %	2.21 % 1.90 %
Entertainment	5054 4982	3903 3910	1046 980	105 92	77.23 % 78.48 %	20.70 % 19.67 %	2.08 % 1.85 %
Cosmetics & Beauty	4988 5151	3870 4082	1010 982	108 87	77.59 % 79.25 %	20.25 % 19.06 %	2.17 % 1.69 %
Food & Drink	5071 4897	3918 3839	1036 967	117 91	77.26 % 78.39 %	20.43 % 19.75 %	2.31 % 1.86 %
Home & Garden	5056 5029	3891 3953	1046 984	119 92	76.96 % 78.60 %	20.69 % 19.57 %	2.35 % 1.83 %
Finance	4956 4812	3977 3960	869 770	110 82	80.25 % 82.29 %	17.53 % 16.00 %	2.22 % 1.70 %
Health	5162 5213	4162 4301	873 814	127 98	80.63 % 82.51 %	16.91 % 15.61 %	2.46 % 1.88 %
Pets	5158 4967	3933 3872	1102 1007	123 88	76.25 % 77.95 %	21.36 % 20.27 %	2.38 % 1.77 %
Sport & Fitness	5076 5093	3909 3996	1065 1003	102 94	77.01 % 78.46 %	20.98 % 19.69 %	2.01 % 1.85 %
Job & Career	4884 5138	3672 3893	1100 1145	112 100	75.18 % 75.77 %	22.52 % 22.28 %	2.29 % 1.95 %
Dating	5216 5156	3849 3875	1263 1185	104 96	73.79 % 75.16 %	24.21 % 22.98 %	1.99 % 1.86 %
Other	5020 4918	3962 3930	938 899	120 89	78.92 % 79.91 %	18.69 % 18.28 %	2.39 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4637	3380 3495	1111 1051	113 91	73.41 % 75.37 %	24.13 % 22.67 %	2.45 % 1.96 %
Outlook Mail	4670 4702	3530 3636	1042 984	98 82	75.59 % 77.33 %	22.31 % 20.93 %	2.10 % 1.74 %
Yahoo Mail	4833 4771	3698 3739	1029 946	106 86	76.52 % 78.37 %	21.29 % 19.83 %	2.19 % 1.80 %
AOL Mail	4796 4770	3648 3738	1041 949	107 83	76.06 % 78.36 %	21.71 % 19.90 %	2.23 % 1.74 %
Mail.com	4642 4638	3626 3689	919 856	97 93	78.11 % 79.54 %	19.80 % 18.46 %	2.09 % 2.01 %
Yandex Mail	4476 4560	3445 3546	935 932	96 82	76.97 % 77.76 %	20.89 % 20.44 %	2.14 % 1.80 %
GMX Mail	4705 4698	3593 3639	1010 982	102 77	76.37 % 77.46 %	21.47 % 20.90 %	2.17 % 1.64 %
Zoho Mail	4616 4680	3636 3753	890 841	90 86	78.77 % 80.19 %	19.28 % 17.97 %	1.95 % 1.84 %
ProtonMail	4477 4616	3518 3733	852 801	107 82	78.58 % 80.87 %	19.03 % 17.35 %	2.39 % 1.78 %
Custom Mail	4604 4908	3686 4036	813 781	105 91	80.06 % 82.23 %	17.66 % 15.91 %	2.28 % 1.85 %
iCloud Mail	4827 4575	3553 3430	1168 1059	106 86	73.61 % 74.97 %	24.20 % 23.15 %	2.20 % 1.88 %
Tuta	4676 4778	3733 3894	831 801	112 83	79.83 % 81.50 %	17.77 % 16.76 %	2.40 % 1.74 %
Juno.com	4780 4482	3858 3593	813 809	109 80	80.71 % 80.17 %	17.01 % 18.05 %	2.28 % 1.78 %
Mailfence	4766 4763	3781 3832	870 839	115 92	79.33 % 80.45 %	18.25 % 17.61 %	2.41 % 1.93 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.