HubSpot and Brevo Email Deliverability Comparison

HubSpot

Brevo

In this comparison, the deliverability of HubSpot and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 65.068	52.236 51.364	11.235 12.830	1.172 1.406

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 78.94 %	17.49 % 19.72 %	1.82 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 4918	4000 3866	875 991	96 100	80.84 % 78.61 %	17.68 % 20.15 %	1.94 % 2.03 %
Elektronics	4767 5108	3908 4072	803 959	84 111	81.98 % 79.72 %	16.84 % 18.77 %	1.76 % 2.17 %
Entertainment	4801 4998	3896 3906	843 1030	88 107	81.15 % 78.15 %	17.56 % 20.61 %	1.83 % 2.14 %
Cosmetics & Beauty	4762 4918	3897 3916	813 937	88 107	81.84 % 79.63 %	17.07 % 19.05 %	1.85 % 2.18 %
Food & Drink	4908 4946	3987 3896	880 1000	92 107	81.23 % 78.77 %	17.93 % 20.22 %	1.87 % 2.16 %
Home & Garden	4970 5130	4027 4022	880 1037	93 111	81.03 % 78.40 %	17.71 % 20.21 %	1.87 % 2.16 %
Finance	5054 4974	4233 4052	764 862	93 106	83.76 % 81.46 %	15.12 % 17.33 %	1.84 % 2.13 %
Health	5160 5111	4324 4147	778 884	94 120	83.80 % 81.14 %	15.08 % 17.30 %	1.82 % 2.35 %
Pets	5111 4854	4107 3792	942 979	90 101	80.36 % 78.12 %	18.43 % 20.17 %	1.76 % 2.08 %
Sport & Fitness	5079 5130	4098 4034	916 1027	92 114	80.69 % 78.64 %	18.04 % 20.02 %	1.81 % 2.22 %
Job & Career	4919 5083	3914 3906	949 1109	94 113	79.57 % 76.84 %	19.29 % 21.82 %	1.91 % 2.22 %
Dating	4837 5012	3808 3839	976 1113	76 98	78.73 % 76.60 %	20.18 % 22.21 %	1.57 % 1.96 %
Other	4905 4886	4037 3916	816 902	92 111	82.30 % 80.15 %	16.64 % 18.46 %	1.88 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4718	3645 3613	907 1060	88 103	79.31 % 76.58 %	19.73 % 22.47 %	1.91 % 2.18 %
Outlook Mail	4930 4782	3947 3723	908 1000	87 93	80.06 % 77.85 %	18.42 % 20.91 %	1.76 % 1.94 %
Yahoo Mail	4660 4745	3761 3724	842 972	83 102	80.71 % 78.48 %	18.07 % 20.48 %	1.78 % 2.15 %
AOL Mail	4836 4674	3904 3671	893 928	85 105	80.73 % 78.54 %	18.47 % 19.85 %	1.76 % 2.25 %
Mail.com	4772 4983	3915 3975	813 928	78 114	82.04 % 79.77 %	17.04 % 18.62 %	1.63 % 2.29 %
Yandex Mail	4579 4814	3732 3774	804 993	80 107	81.50 % 78.40 %	17.56 % 20.63 %	1.75 % 2.22 %
GMX Mail	4742 4634	3829 3587	852 975	90 103	80.75 % 77.41 %	17.97 % 21.04 %	1.90 % 2.22 %
Zoho Mail	4617 4705	3788 3768	784 870	78 101	82.04 % 80.09 %	16.98 % 18.49 %	1.69 % 2.15 %
ProtonMail	4548 4758	3748 3827	748 870	89 111	82.41 % 80.43 %	16.45 % 18.28 %	1.96 % 2.33 %
Custom Mail	4592 4799	3825 3887	710 845	85 100	83.30 % 81.00 %	15.46 % 17.61 %	1.85 % 2.08 %
iCloud Mail	4740 5008	3726 3825	955 1104	83 110	78.61 % 76.38 %	20.15 % 22.04 %	1.75 % 2.20 %
Tuta	4574 4715	3807 3786	725 870	88 96	83.23 % 80.30 %	15.85 % 18.45 %	1.92 % 2.04 %
Juno.com	4790 4721	3997 3792	726 875	93 101	83.44 % 80.32 %	15.16 % 18.53 %	1.94 % 2.14 %
Mailfence	3245 3012	2612 2412	568 540	65 60	80.49 % 80.08 %	17.50 % 17.93 %	2.00 % 1.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.