HubSpot and Brevo Email Deliverability Comparison

HubSpot

Brevo

In this comparison, the deliverability of HubSpot and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.700 65.820	50.869 51.806	13.378 12.761	1.453 1.253

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 78.71 %	20.36 % 19.39 %	2.21 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4986 5172	3826 4073	1050 1008	110 91	76.73 % 78.75 %	21.06 % 19.49 %	2.21 % 1.76 %
Elektronics	5025 5042	3942 4032	976 909	107 101	78.45 % 79.97 %	19.42 % 18.03 %	2.13 % 2.00 %
Entertainment	5037 4959	3877 3875	1056 985	104 99	76.97 % 78.14 %	20.96 % 19.86 %	2.06 % 2.00 %
Cosmetics & Beauty	4901 5154	3811 4072	982 991	108 91	77.76 % 79.01 %	20.04 % 19.23 %	2.20 % 1.77 %
Food & Drink	5093 5019	3945 3939	1031 984	117 96	77.46 % 78.48 %	20.24 % 19.61 %	2.30 % 1.91 %
Home & Garden	5017 5010	3868 3906	1033 1009	116 95	77.10 % 77.96 %	20.59 % 20.14 %	2.31 % 1.90 %
Finance	5013 4754	4028 3909	875 757	110 88	80.35 % 82.23 %	17.45 % 15.92 %	2.19 % 1.85 %
Health	5187 5205	4192 4277	871 826	124 102	80.82 % 82.17 %	16.79 % 15.87 %	2.39 % 1.96 %
Pets	5250 4950	4012 3849	1121 1010	117 91	76.42 % 77.76 %	21.35 % 20.40 %	2.23 % 1.84 %
Sport & Fitness	5096 5244	3913 4105	1077 1039	106 100	76.79 % 78.28 %	21.13 % 19.81 %	2.08 % 1.91 %
Job & Career	4881 5199	3657 3930	1111 1162	113 107	74.92 % 75.59 %	22.76 % 22.35 %	2.32 % 2.06 %
Dating	5203 5190	3839 3893	1262 1200	102 97	73.78 % 75.01 %	24.26 % 23.12 %	1.96 % 1.87 %
Other	5011 4922	3959 3946	933 881	119 95	79.01 % 80.17 %	18.62 % 17.90 %	2.37 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4541 4591	3337 3447	1092 1050	112 94	73.49 % 75.08 %	24.05 % 22.87 %	2.47 % 2.05 %
Outlook Mail	4712 4712	3569 3633	1047 995	96 84	75.74 % 77.10 %	22.22 % 21.12 %	2.04 % 1.78 %
Yahoo Mail	4775 4814	3655 3762	1016 962	104 90	76.54 % 78.15 %	21.28 % 19.98 %	2.18 % 1.87 %
AOL Mail	4783 4686	3644 3668	1036 930	103 88	76.19 % 78.28 %	21.66 % 19.85 %	2.15 % 1.88 %
Mail.com	4713 4793	3678 3796	939 897	96 100	78.04 % 79.20 %	19.92 % 18.71 %	2.04 % 2.09 %
Yandex Mail	4520 4669	3477 3624	946 960	97 85	76.92 % 77.62 %	20.93 % 20.56 %	2.15 % 1.82 %
GMX Mail	4751 4666	3620 3601	1029 986	102 79	76.19 % 77.18 %	21.66 % 21.13 %	2.15 % 1.69 %
Zoho Mail	4699 4712	3707 3766	903 854	89 92	78.89 % 79.92 %	19.22 % 18.12 %	1.89 % 1.95 %
ProtonMail	4550 4649	3571 3743	874 816	105 90	78.48 % 80.51 %	19.21 % 17.55 %	2.31 % 1.94 %
Custom Mail	4673 4944	3734 4057	830 793	109 94	79.91 % 82.06 %	17.76 % 16.04 %	2.33 % 1.90 %
iCloud Mail	4755 4660	3497 3484	1153 1085	105 91	73.54 % 74.76 %	24.25 % 23.28 %	2.21 % 1.95 %
Tuta	4640 4650	3706 3766	822 798	112 86	79.87 % 80.99 %	17.72 % 17.16 %	2.41 % 1.85 %
Juno.com	4835 4538	3900 3654	825 798	110 86	80.66 % 80.52 %	17.06 % 17.58 %	2.28 % 1.90 %
Mailfence	4753 4736	3774 3805	866 837	113 94	79.40 % 80.34 %	18.22 % 17.67 %	2.38 % 1.98 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.