HubSpot and Brevo Email Deliverability Comparison

HubSpot

Brevo

In this comparison, the deliverability of HubSpot and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.317 76.694	58.417 59.540	16.122 15.518	1.778 1.636

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.55 % 77.63 %	21.13 % 20.23 %	2.33 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5759 6146	4399 4749	1231 1272	129 125	76.38 % 77.27 %	21.38 % 20.70 %	2.24 % 2.03 %
Elektronics	5987 5976	4618 4658	1228 1182	141 136	77.13 % 77.95 %	20.51 % 19.78 %	2.36 % 2.28 %
Entertainment	5705 6047	4350 4656	1225 1257	130 134	76.25 % 77.00 %	21.47 % 20.79 %	2.28 % 2.22 %
Cosmetics & Beauty	5801 5761	4416 4509	1253 1131	132 121	76.12 % 78.27 %	21.60 % 19.63 %	2.28 % 2.10 %
Food & Drink	5993 5989	4578 4644	1270 1224	145 121	76.39 % 77.54 %	21.19 % 20.44 %	2.42 % 2.02 %
Home & Garden	5838 5719	4482 4435	1223 1162	133 122	76.77 % 77.55 %	20.95 % 20.32 %	2.28 % 2.13 %
Finance	5546 5914	4457 4794	968 997	121 123	80.36 % 81.06 %	17.45 % 16.86 %	2.18 % 2.08 %
Health	6076 5996	4856 4889	1069 978	151 129	79.92 % 81.54 %	17.59 % 16.31 %	2.49 % 2.15 %
Pets	6015 5838	4559 4493	1312 1221	144 124	75.79 % 76.96 %	21.81 % 20.91 %	2.39 % 2.12 %
Sport & Fitness	5788 5824	4417 4484	1236 1212	135 128	76.31 % 76.99 %	21.35 % 20.81 %	2.33 % 2.20 %
Job & Career	6033 5877	4488 4436	1407 1321	138 120	74.39 % 75.48 %	23.32 % 22.48 %	2.29 % 2.04 %
Dating	6032 5956	4316 4368	1576 1455	140 133	71.55 % 73.34 %	26.13 % 24.43 %	2.32 % 2.23 %
Other	5744 5651	4481 4425	1124 1106	139 120	78.01 % 78.30 %	19.57 % 19.57 %	2.42 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5435 5276	3926 3939	1378 1226	131 111	72.24 % 74.66 %	25.35 % 23.24 %	2.41 % 2.10 %
Outlook Mail	5458 5355	4093 4086	1252 1164	113 105	74.99 % 76.30 %	22.94 % 21.74 %	2.07 % 1.96 %
Yahoo Mail	5693 5484	4265 4234	1295 1138	133 112	74.92 % 77.21 %	22.75 % 20.75 %	2.34 % 2.04 %
AOL Mail	5472 5734	4130 4401	1215 1205	127 128	75.48 % 76.75 %	22.20 % 21.01 %	2.32 % 2.23 %
Mail.com	5610 5428	4339 4257	1140 1048	131 123	77.34 % 78.43 %	20.32 % 19.31 %	2.34 % 2.27 %
Yandex Mail	5237 5461	3993 4172	1139 1166	105 123	76.25 % 76.40 %	21.75 % 21.35 %	2.00 % 2.25 %
GMX Mail	5568 5409	4176 4122	1264 1174	128 113	75.00 % 76.21 %	22.70 % 21.70 %	2.30 % 2.09 %
Zoho Mail	5406 5565	4191 4372	1080 1072	135 121	77.52 % 78.56 %	19.98 % 19.26 %	2.50 % 2.17 %
ProtonMail	5386 5375	4259 4274	996 995	131 106	79.08 % 79.52 %	18.49 % 18.51 %	2.43 % 1.97 %
Custom Mail	5249 5542	4188 4483	943 941	118 118	79.79 % 80.89 %	17.97 % 16.98 %	2.25 % 2.13 %
iCloud Mail	5507 5575	4018 4113	1347 1342	142 120	72.96 % 73.78 %	24.46 % 24.07 %	2.58 % 2.15 %
Tuta	5269 5508	4132 4389	1014 1007	123 112	78.42 % 79.68 %	19.24 % 18.28 %	2.33 % 2.03 %
Juno.com	5456 5258	4291 4189	1044 954	121 115	78.65 % 79.67 %	19.13 % 18.14 %	2.22 % 2.19 %
Mailfence	5571 5724	4416 4509	1015 1086	140 129	79.27 % 78.77 %	18.22 % 18.97 %	2.51 % 2.25 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.