HubSpot and Brevo Email Deliverability Comparison

HubSpot

Brevo

In this comparison, the deliverability of HubSpot and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.189 76.599	58.649 59.740	15.766 15.263	1.774 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.98 % 77.99 %	20.69 % 19.93 %	2.33 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 6220	4416 4836	1206 1257	125 127	76.84 % 77.75 %	20.98 % 20.21 %	2.18 % 2.04 %
Elektronics	5801 5786	4514 4580	1154 1078	133 128	77.81 % 79.16 %	19.89 % 18.63 %	2.29 % 2.21 %
Entertainment	5782 5998	4434 4669	1221 1193	127 136	76.69 % 77.84 %	21.12 % 19.89 %	2.20 % 2.27 %
Cosmetics & Beauty	5778 5849	4453 4575	1198 1165	127 109	77.07 % 78.22 %	20.73 % 19.92 %	2.20 % 1.86 %
Food & Drink	6016 5894	4623 4598	1247 1176	146 120	76.85 % 78.01 %	20.73 % 19.95 %	2.43 % 2.04 %
Home & Garden	5763 5783	4430 4504	1194 1157	139 122	76.87 % 77.88 %	20.72 % 20.01 %	2.41 % 2.11 %
Finance	5662 5673	4542 4617	988 946	132 110	80.22 % 81.39 %	17.45 % 16.68 %	2.33 % 1.94 %
Health	5989 6113	4795 4994	1039 987	155 132	80.06 % 81.69 %	17.35 % 16.15 %	2.59 % 2.16 %
Pets	6008 5881	4556 4526	1305 1233	147 122	75.83 % 76.96 %	21.72 % 20.97 %	2.45 % 2.07 %
Sport & Fitness	5882 5830	4509 4503	1248 1204	125 123	76.66 % 77.24 %	21.22 % 20.65 %	2.13 % 2.11 %
Job & Career	5853 5877	4377 4448	1341 1308	135 121	74.78 % 75.68 %	22.91 % 22.26 %	2.31 % 2.06 %
Dating	6038 5955	4379 4378	1524 1450	135 127	72.52 % 73.52 %	25.24 % 24.35 %	2.24 % 2.13 %
Other	5870 5740	4621 4512	1101 1109	148 119	78.72 % 78.61 %	18.76 % 19.32 %	2.52 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5432 5291	3937 3956	1354 1218	141 117	72.48 % 74.77 %	24.93 % 23.02 %	2.60 % 2.21 %
Outlook Mail	5326 5479	4011 4183	1193 1191	122 105	75.31 % 76.35 %	22.40 % 21.74 %	2.29 % 1.92 %
Yahoo Mail	5741 5528	4359 4284	1248 1133	134 111	75.93 % 77.50 %	21.74 % 20.50 %	2.33 % 2.01 %
AOL Mail	5571 5615	4228 4344	1217 1154	126 117	75.89 % 77.36 %	21.85 % 20.55 %	2.26 % 2.08 %
Mail.com	5561 5527	4327 4348	1105 1054	129 125	77.81 % 78.67 %	19.87 % 19.07 %	2.32 % 2.26 %
Yandex Mail	5248 5285	4024 4064	1112 1114	112 107	76.68 % 76.90 %	21.19 % 21.08 %	2.13 % 2.02 %
GMX Mail	5406 5521	4057 4231	1221 1179	128 111	75.05 % 76.63 %	22.59 % 21.35 %	2.37 % 2.01 %
Zoho Mail	5472 5514	4281 4347	1073 1045	118 122	78.23 % 78.84 %	19.61 % 18.95 %	2.16 % 2.21 %
ProtonMail	5282 5370	4144 4296	1010 967	128 107	78.46 % 80.00 %	19.12 % 18.01 %	2.42 % 1.99 %
Custom Mail	5386 5515	4303 4490	960 908	123 117	79.89 % 81.41 %	17.82 % 16.46 %	2.28 % 2.12 %
iCloud Mail	5516 5429	4036 4041	1351 1273	129 115	73.17 % 74.43 %	24.49 % 23.45 %	2.34 % 2.12 %
Tuta	5279 5533	4193 4442	961 987	125 104	79.43 % 80.28 %	18.20 % 17.84 %	2.37 % 1.88 %
Juno.com	5556 5298	4457 4196	972 992	127 110	80.22 % 79.20 %	17.49 % 18.72 %	2.29 % 2.08 %
Mailfence	5413 5694	4292 4518	989 1048	132 128	79.29 % 79.35 %	18.27 % 18.41 %	2.44 % 2.25 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.