HubSpot and Brevo Email Deliverability Comparison

HubSpot

Brevo

In this comparison, the deliverability of HubSpot and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 65.773	51.754 51.817	12.850 12.742	1.314 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 78.78 %	19.49 % 19.37 %	1.99 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 5098	3892 4004	1017 1005	97 89	77.75 % 78.54 %	20.32 % 19.71 %	1.94 % 1.75 %
Elektronics	4972 5027	3952 4033	926 900	94 94	79.49 % 80.23 %	18.62 % 17.90 %	1.89 % 1.87 %
Entertainment	5114 4956	3993 3874	1024 990	97 92	78.08 % 78.17 %	20.02 % 19.98 %	1.90 % 1.86 %
Cosmetics & Beauty	4878 5185	3860 4113	919 981	99 91	79.13 % 79.32 %	18.84 % 18.92 %	2.03 % 1.76 %
Food & Drink	5047 4881	3961 3831	983 960	103 90	78.48 % 78.49 %	19.48 % 19.67 %	2.04 % 1.84 %
Home & Garden	5030 5066	3924 3952	1000 1017	106 97	78.01 % 78.01 %	19.88 % 20.08 %	2.11 % 1.91 %
Finance	5087 4793	4141 3944	845 765	101 84	81.40 % 82.29 %	16.61 % 15.96 %	1.99 % 1.75 %
Health	5242 5258	4295 4319	833 834	114 105	81.93 % 82.14 %	15.89 % 15.86 %	2.17 % 2.00 %
Pets	5249 4920	4084 3831	1065 1000	100 89	77.81 % 77.87 %	20.29 % 20.33 %	1.91 % 1.81 %
Sport & Fitness	5118 5293	3983 4141	1036 1054	99 98	77.82 % 78.24 %	20.24 % 19.91 %	1.93 % 1.85 %
Job & Career	4920 5193	3733 3925	1086 1164	101 104	75.87 % 75.58 %	22.07 % 22.41 %	2.05 % 2.00 %
Dating	5185 5104	3895 3831	1199 1185	91 88	75.12 % 75.06 %	23.12 % 23.22 %	1.76 % 1.72 %
Other	5070 4999	4041 4019	917 887	112 93	79.70 % 80.40 %	18.09 % 17.74 %	2.21 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4652	3413 3486	1063 1073	98 93	74.62 % 74.94 %	23.24 % 23.07 %	2.14 % 2.00 %
Outlook Mail	4751 4710	3647 3630	1018 997	86 83	76.76 % 77.07 %	21.43 % 21.17 %	1.81 % 1.76 %
Yahoo Mail	4783 4766	3724 3727	963 951	96 88	77.86 % 78.20 %	20.13 % 19.95 %	2.01 % 1.85 %
AOL Mail	4888 4563	3789 3577	1005 905	94 81	77.52 % 78.39 %	20.56 % 19.83 %	1.92 % 1.78 %
Mail.com	4735 4838	3750 3851	902 893	83 94	79.20 % 79.60 %	19.05 % 18.46 %	1.75 % 1.94 %
Yandex Mail	4625 4670	3626 3629	906 956	93 85	78.40 % 77.71 %	19.59 % 20.47 %	2.01 % 1.82 %
GMX Mail	4740 4708	3654 3635	987 988	99 85	77.09 % 77.21 %	20.82 % 20.99 %	2.09 % 1.81 %
Zoho Mail	4646 4698	3703 3763	864 850	79 85	79.70 % 80.10 %	18.60 % 18.09 %	1.70 % 1.81 %
ProtonMail	4559 4601	3626 3722	839 790	94 89	79.53 % 80.90 %	18.40 % 17.17 %	2.06 % 1.93 %
Custom Mail	4571 4813	3700 3948	774 774	97 91	80.95 % 82.03 %	16.93 % 16.08 %	2.12 % 1.89 %
iCloud Mail	4710 4752	3519 3560	1100 1104	91 88	74.71 % 74.92 %	23.35 % 23.23 %	1.93 % 1.85 %
Tuta	4704 4731	3810 3821	793 825	101 85	80.99 % 80.77 %	16.86 % 17.44 %	2.15 % 1.80 %
Juno.com	4861 4601	3974 3701	786 818	101 82	81.75 % 80.44 %	16.17 % 17.78 %	2.08 % 1.78 %
Mailfence	4771 4670	3819 3767	850 818	102 85	80.05 % 80.66 %	17.82 % 17.52 %	2.14 % 1.82 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.