HubSpot and Brevo Email Deliverability Comparison

HubSpot

Brevo

In this comparison, the deliverability of HubSpot and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.920 65.359	51.721 51.606	12.211 12.735	1.231 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.67 % 78.96 %	18.81 % 19.48 %	1.90 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4921 5014	3887 3945	954 994	95 93	78.99 % 78.68 %	19.39 % 19.82 %	1.93 % 1.85 %
Elektronics	4889 5092	3946 4074	868 947	92 102	80.71 % 80.01 %	17.75 % 18.60 %	1.88 % 2.00 %
Entertainment	5035 4934	3990 3860	968 1005	94 99	79.25 % 78.23 %	19.23 % 20.37 %	1.87 % 2.01 %
Cosmetics & Beauty	4811 5064	3863 4028	877 956	92 98	80.30 % 79.54 %	18.23 % 18.88 %	1.91 % 1.94 %
Food & Drink	5038 4890	4013 3853	960 970	98 98	79.65 % 78.79 %	19.06 % 19.84 %	1.95 % 2.00 %
Home & Garden	5007 5163	3975 4040	951 1040	99 106	79.39 % 78.25 %	18.99 % 20.14 %	1.98 % 2.05 %
Finance	4972 4876	4096 4002	801 807	93 97	82.38 % 82.08 %	16.11 % 16.55 %	1.87 % 1.99 %
Health	5130 5228	4229 4284	824 859	104 115	82.44 % 81.94 %	16.06 % 16.43 %	2.03 % 2.20 %
Pets	5162 4797	4064 3735	1023 969	95 93	78.73 % 77.86 %	19.82 % 20.20 %	1.84 % 1.94 %
Sport & Fitness	5037 5157	3977 4043	978 1045	91 104	78.96 % 78.40 %	19.42 % 20.26 %	1.81 % 2.02 %
Job & Career	4916 5102	3805 3896	1034 1114	94 107	77.40 % 76.36 %	21.03 % 21.83 %	1.91 % 2.10 %
Dating	5047 5040	3869 3817	1101 1135	85 89	76.66 % 75.73 %	21.81 % 22.52 %	1.68 % 1.77 %
Other	4955 5002	4007 4029	872 894	99 105	80.87 % 80.55 %	17.60 % 17.87 %	2.00 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4577 4721	3509 3588	1001 1066	95 96	76.67 % 76.00 %	21.87 % 22.58 %	2.08 % 2.03 %
Outlook Mail	4858 4768	3796 3709	971 997	85 89	78.14 % 77.79 %	19.99 % 20.91 %	1.75 % 1.87 %
Yahoo Mail	4612 4755	3634 3738	909 954	86 96	78.79 % 78.61 %	19.71 % 20.06 %	1.86 % 2.02 %
AOL Mail	4848 4612	3825 3622	962 910	89 93	78.90 % 78.53 %	19.84 % 19.73 %	1.84 % 2.02 %
Mail.com	4734 4872	3815 3882	861 897	80 104	80.59 % 79.68 %	18.19 % 18.41 %	1.69 % 2.13 %
Yandex Mail	4565 4755	3649 3714	856 974	85 97	79.93 % 78.11 %	18.75 % 20.48 %	1.86 % 2.04 %
GMX Mail	4689 4684	3692 3623	919 983	91 92	78.74 % 77.35 %	19.60 % 20.99 %	1.94 % 1.96 %
Zoho Mail	4630 4711	3737 3771	838 857	77 96	80.71 % 80.05 %	18.10 % 18.19 %	1.66 % 2.04 %
ProtonMail	4596 4654	3709 3761	821 817	94 99	80.70 % 80.81 %	17.86 % 17.55 %	2.05 % 2.13 %
Custom Mail	4607 4750	3767 3883	763 800	86 94	81.77 % 81.75 %	16.56 % 16.84 %	1.87 % 1.98 %
iCloud Mail	4778 4883	3635 3712	1070 1103	91 96	76.08 % 76.02 %	22.39 % 22.59 %	1.90 % 1.97 %
Tuta	4638 4720	3797 3797	775 857	94 91	81.87 % 80.44 %	16.71 % 18.16 %	2.03 % 1.93 %
Juno.com	4796 4587	3931 3687	781 826	95 89	81.96 % 80.38 %	16.28 % 18.01 %	1.98 % 1.94 %
Mailfence	3992 3887	3225 3119	684 694	83 74	80.79 % 80.24 %	17.13 % 17.85 %	2.08 % 1.90 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.