HubSpot and Brevo Email Deliverability Comparison

HubSpot

Brevo

In this comparison, the deliverability of HubSpot and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.507 76.540	58.466 59.424	16.143 15.476	1.898 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 77.64 %	21.10 % 20.22 %	2.48 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5828 6148	4459 4747	1234 1274	135 127	76.51 % 77.21 %	21.17 % 20.72 %	2.32 % 2.07 %
Elektronics	6039 5858	4648 4578	1243 1146	148 134	76.97 % 78.15 %	20.58 % 19.56 %	2.45 % 2.29 %
Entertainment	5667 5986	4323 4636	1210 1215	134 135	76.28 % 77.45 %	21.35 % 20.30 %	2.36 % 2.26 %
Cosmetics & Beauty	5844 5862	4449 4573	1258 1169	137 120	76.13 % 78.01 %	21.53 % 19.94 %	2.34 % 2.05 %
Food & Drink	5969 5934	4549 4600	1266 1214	154 120	76.21 % 77.52 %	21.21 % 20.46 %	2.58 % 2.02 %
Home & Garden	5808 5711	4434 4435	1229 1152	145 124	76.34 % 77.66 %	21.16 % 20.17 %	2.50 % 2.17 %
Finance	5732 5782	4565 4684	1028 979	139 119	79.64 % 81.01 %	17.93 % 16.93 %	2.42 % 2.06 %
Health	6068 6007	4846 4890	1060 986	162 131	79.86 % 81.41 %	17.47 % 16.41 %	2.67 % 2.18 %
Pets	6016 5843	4543 4488	1317 1232	156 123	75.52 % 76.81 %	21.89 % 21.09 %	2.59 % 2.11 %
Sport & Fitness	5813 5987	4425 4615	1245 1242	143 130	76.12 % 77.08 %	21.42 % 20.74 %	2.46 % 2.17 %
Job & Career	5966 5881	4423 4431	1395 1328	148 122	74.14 % 75.34 %	23.38 % 22.58 %	2.48 % 2.07 %
Dating	5962 5925	4284 4352	1533 1437	145 136	71.86 % 73.45 %	25.71 % 24.25 %	2.43 % 2.30 %
Other	5795 5616	4518 4395	1125 1102	152 119	77.96 % 78.26 %	19.41 % 19.62 %	2.62 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5459 5165	3946 3846	1370 1205	143 114	72.28 % 74.46 %	25.10 % 23.33 %	2.62 % 2.21 %
Outlook Mail	5338 5361	3974 4091	1241 1167	123 103	74.45 % 76.31 %	23.25 % 21.77 %	2.30 % 1.92 %
Yahoo Mail	5905 5541	4446 4276	1315 1148	144 117	75.29 % 77.17 %	22.27 % 20.72 %	2.44 % 2.11 %
AOL Mail	5436 5670	4096 4351	1209 1197	131 122	75.35 % 76.74 %	22.24 % 21.11 %	2.41 % 2.15 %
Mail.com	5644 5500	4345 4301	1161 1075	138 124	76.98 % 78.20 %	20.57 % 19.55 %	2.45 % 2.25 %
Yandex Mail	5267 5488	4000 4197	1147 1170	120 121	75.94 % 76.48 %	21.78 % 21.32 %	2.28 % 2.20 %
GMX Mail	5525 5359	4122 4084	1265 1160	138 115	74.61 % 76.21 %	22.90 % 21.65 %	2.50 % 2.15 %
Zoho Mail	5450 5524	4229 4339	1080 1065	141 120	77.60 % 78.55 %	19.82 % 19.28 %	2.59 % 2.17 %
ProtonMail	5357 5358	4211 4262	1012 990	134 106	78.61 % 79.54 %	18.89 % 18.48 %	2.50 % 1.98 %
Custom Mail	5277 5549	4191 4487	954 944	132 118	79.42 % 80.86 %	18.08 % 17.01 %	2.50 % 2.13 %
iCloud Mail	5489 5464	4015 4030	1328 1315	146 119	73.15 % 73.76 %	24.19 % 24.07 %	2.66 % 2.18 %
Tuta	5283 5503	4142 4397	1011 994	130 112	78.40 % 79.90 %	19.14 % 18.06 %	2.46 % 2.04 %
Juno.com	5506 5312	4365 4227	1009 966	132 119	79.28 % 79.57 %	18.33 % 18.19 %	2.40 % 2.24 %
Mailfence	5571 5746	4384 4536	1041 1080	146 130	78.69 % 78.94 %	18.69 % 18.80 %	2.62 % 2.26 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.