HubSpot and Brevo Email Deliverability Comparison

HubSpot

Brevo

In this comparison, the deliverability of HubSpot and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.378 76.447	58.655 59.594	15.934 15.255	1.789 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.80 % 77.95 %	20.86 % 19.96 %	2.34 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5752 6165	4409 4799	1221 1245	122 121	76.65 % 77.84 %	21.23 % 20.19 %	2.12 % 1.96 %
Elektronics	5967 5801	4611 4574	1220 1101	136 126	77.28 % 78.85 %	20.45 % 18.98 %	2.28 % 2.17 %
Entertainment	5777 5935	4429 4609	1221 1192	127 134	76.67 % 77.66 %	21.14 % 20.08 %	2.20 % 2.26 %
Cosmetics & Beauty	5840 5909	4492 4630	1219 1161	129 118	76.92 % 78.36 %	20.87 % 19.65 %	2.21 % 2.00 %
Food & Drink	6046 5925	4629 4616	1268 1193	149 116	76.56 % 77.91 %	20.97 % 20.14 %	2.46 % 1.96 %
Home & Garden	5763 5736	4424 4462	1207 1152	132 122	76.77 % 77.79 %	20.94 % 20.08 %	2.29 % 2.13 %
Finance	5687 5654	4538 4601	1014 940	135 113	79.80 % 81.38 %	17.83 % 16.63 %	2.37 % 2.00 %
Health	6033 6047	4832 4937	1042 979	159 131	80.09 % 81.64 %	17.27 % 16.19 %	2.64 % 2.17 %
Pets	5958 5834	4514 4482	1299 1227	145 125	75.76 % 76.83 %	21.80 % 21.03 %	2.43 % 2.14 %
Sport & Fitness	5774 5875	4424 4543	1223 1212	127 120	76.62 % 77.33 %	21.18 % 20.63 %	2.20 % 2.04 %
Job & Career	5844 5936	4351 4491	1355 1322	138 123	74.45 % 75.66 %	23.19 % 22.27 %	2.36 % 2.07 %
Dating	6035 5913	4362 4362	1533 1420	140 131	72.28 % 73.77 %	25.40 % 24.01 %	2.32 % 2.22 %
Other	5902 5717	4640 4488	1112 1111	150 118	78.62 % 78.50 %	18.84 % 19.43 %	2.54 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5465 5180	3965 3872	1359 1195	141 113	72.55 % 74.75 %	24.87 % 23.07 %	2.58 % 2.18 %
Outlook Mail	5319 5386	3985 4124	1216 1162	118 100	74.92 % 76.57 %	22.86 % 21.57 %	2.22 % 1.86 %
Yahoo Mail	5777 5563	4363 4313	1282 1138	132 112	75.52 % 77.53 %	22.19 % 20.46 %	2.28 % 2.01 %
AOL Mail	5568 5600	4225 4324	1216 1161	127 115	75.88 % 77.21 %	21.84 % 20.73 %	2.28 % 2.05 %
Mail.com	5561 5495	4317 4306	1112 1068	132 121	77.63 % 78.36 %	20.00 % 19.44 %	2.37 % 2.20 %
Yandex Mail	5259 5331	4017 4106	1129 1113	113 112	76.38 % 77.02 %	21.47 % 20.88 %	2.15 % 2.10 %
GMX Mail	5487 5458	4123 4182	1235 1165	129 111	75.14 % 76.62 %	22.51 % 21.34 %	2.35 % 2.03 %
Zoho Mail	5411 5570	4228 4387	1060 1064	123 119	78.14 % 78.76 %	19.59 % 19.10 %	2.27 % 2.14 %
ProtonMail	5330 5380	4190 4308	1014 970	126 102	78.61 % 80.07 %	19.02 % 18.03 %	2.36 % 1.90 %
Custom Mail	5367 5522	4276 4487	966 917	125 118	79.67 % 81.26 %	18.00 % 16.61 %	2.33 % 2.14 %
iCloud Mail	5558 5350	4065 3971	1358 1265	135 114	73.14 % 74.22 %	24.43 % 23.64 %	2.43 % 2.13 %
Tuta	5318 5490	4203 4399	991 980	124 111	79.03 % 80.13 %	18.63 % 17.85 %	2.33 % 2.02 %
Juno.com	5468 5294	4353 4205	988 971	127 118	79.61 % 79.43 %	18.07 % 18.34 %	2.32 % 2.23 %
Mailfence	5490 5828	4345 4610	1008 1086	137 132	79.14 % 79.10 %	18.36 % 18.63 %	2.50 % 2.26 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.